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Welcome
We are an organization dedicated to protecting, promoting and strengthening our local home building markets and those who work within them. Amongst the many benefits of membership, your involvement in our monthly member events and annual consumer outreach events provides you and your company unparalleled access to targeted networking in local home building industry for building relationships that build your business. Your membership within the AHBA can rise to a whole new level through actively participating and representing your company at our member events for industry professionals as well as at our public events tailored to consumers who are looking to build, buy or remodel in our local community. Enclosed within this Event Guide, you will find a full listing of our Member Events and Consumer Outreach Events available in 2013. As you review, we encourage you to consider your level of involvement in these events. From attending AHBA Events regularly, to sponsoring these programs, you wont want to miss the opportunity to reach out and be a part of an association that strengthens the industry and looks out for your business. No matter what size your marketing budget is, there is a place for you to gain valuable exposure. Now, more than ever, put our experience to work for you. Get involved in the life of the Association!
Caroline Sutton
Executive Officer Caroline@AshevilleHBA.com
Christi Stokes
Director of Membership Services & Special Events Office@AshevilleHBA.com
Emily Funk
Marketing & Development Coordinator Marketing@AshevilleHBA.com
Table of Contents
Member Events Consumer Events Exposure & Marketing 4 10 16
Member Events
Make the personal contacts that can become key in the growth of your business. Being involved is the way to build trust and confidence with other industry professionals.
The good will and good name you gain from being a visible sponsor of AHBA events is invaluable.
Excellence in Craftsmanship
Featured Builder, Living Stone Construction, Inc. See Page 4 for Guide Pick Up Locations
Average Attendance: 75 Dates: March 21, May 16, August 15, November 21 Sponsorship: $750
December 8, 2011
6:00 - 8:30 pm Average Attendance: 175 Highland Brewing Company 5, 2013 Date: December 12 Old Charlotte Hwy, Asheville NC Sponsorship: $3000
Free to Members,
Guest Tickets Just $20
Admission includes Hors doeuvres and 2 drink tickets
Interested in being a part of multiple events? Considering joining the 2013 Foundation Club! See Page 17 for more information.
Asheville Home Builders Association 9
Consumer Events
Put you and your business in front of industry professionals in our community and consumers who are ready to build buy, or remodel in Western North Carolina.
Showcase Your Products & Services Develop Contacts & Generate Sales Show Your Professionalism, Support, & Commitment to the Industry
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There is no better way to market your products, services and most of all, your expertise to a public self-selected for their interest in building a new home or starting a remodeling project.
Fall 2013
WNC Ag Center Davis Arena
Our collaboration with nationally known, Log Home Living, drives consumers from all along the east coast to this fall event, creating an interactive atmosphere for this niche market of log and timber frame homes and the products and services within. Attendees planning to design, build and decorate their mountain cottages, dream homes or lake side retreats will connect through face to face interaction with exhibitors.
30,000 sq. ft. Conveniently all on One Level Local and National Advertising Campaign Live Demonstrations & Workshops Ticketed Event - $10 Admission
Member Booth Rates Starting at $625
www.MountainHomeShowcase.com
Asheville Home Builders Association 11
45,000 sq. ft. Conveniently all on One Level Multi-Media Advertising Campaign Free Parking Ticketed Event - $5 Admission
Member Booth Rates Starting at $577
www.HomeandGardenAsheville.com
12 Asheville Home Builders Association
Sponsorship Opportunities
Title Sponsor ($15,000 limit one) Expo Title: Home & Garden Expo presented by sponsor name Top Billing on event signage with logo recognition Company Representative to be recognized at event and make statement welcoming attendees Logo on promotional bags (given to first 3000 event attendees) Designated Display area in Main Entrance Lobby 10x20 Feature Booth with designated placement on Expo Floor Company banner displayed (provided by sponsor) Display of Company Vehicle on Arena Floor Logo on front cover of Resource Guide as Title Sponsor Logo included on Welcome Page in Resource Guide Logo listed on expo floor plan published in Resource Guide Verbal recognition at event Full page color ad in Resource Guide Logo on homepage of AHBA Website Logo with link to company website on Expo page Logo included in all Expo features in AHBA Newsletter Recognition in advertising, PR efforts and marketing efforts Included in Expo emails Partner Sponsor ($7500 limit one) 10x20 booth space with designated placement on Expo Floor Logo included on entry banner signage Logo on front cover of Resource Guide as Partner Sponsor Logo included on Welcome Page in Resource Guide Opportunity to place promotional item in promotional bags (given to first 3000 event attendees) Verbal recognition at event Full page color ad in Resource Guide Logo with link to company website on Expo page Logo included in all Expo features in AHBA Newsletter Included in print, television and billboard advertising Included in select Expo emails Logo included on promotional tickets 75 2013 Expo tickets Garden Section Sponsor ($3500 limit one) Logo included on Garden Section entry signage 40x40 Feature Booth Area within designated Garden Section Option to display plants and shrubs in designated areas Full page color ad in Resource Guide Logo included on Welcome Page in Resource Guide Verbal recognition at event with select announcements Logo with link to company website on Expo page Logo included in select Expo features in AHBA Newsletter 24 2013 Expo tickets
*sponsorship requires landscape company, may include up to one support company
Put your marketing dollars into a targeted market of homeowners and homebuilders. Connect with customers, and build invaluable relationships that would be impossible to make through traditional advertising methods. The 2013 Home & Garden Expo will bring the clients to you!
Stage Sponsor ($2750 limit one) Verbal recognition at event 10x20 booth within stage area Company logo on stage banner Half page color ad in Resource Guide Logo included on Welcome Page in Resource Guide Company name listed on expo floor plan in Resource Guide Logo with link to company website on Expo page Logo included in select Expo features in AHBA Newsletter 32 2013 Expo tickets Lanyard Sponsor ($1250 limit 1) Company Name or Logo printed on all lanyards for exhibitor badges (sponsors choice) Opportunity to place promotional item in exhibitor move-in bags Company name linked to company website on Expo page 12 2013 Expo Tickets
Hospitality Suite ($1500 --- limit 1) Logo included in Exhibitor Welcome Package information Opportunity to place promotional item in exhibitor move-in bags Display area in Exhibitor Lounge with company representative Company name linked to company website on Expo page Company name listed in select Expo features in AHBA Newsletter Logo included in exhibitor emails 12 2013 Expo tickets Expo Patron ($675) 3x5 Banner displayed on Expo Floor in designated area Logo included on Welcome Page in Resource Guide Half page color ad in Resource Guide Verbal recognition at event with select announcements Company name linked to company website on Expo page 12 2013 Expo Tickets Expo Supporter ($250) Logo on Expo Supporter signage in main event area Company logo displayed on Welcome Page in Resource Guide Verbal recognition at event with select announcements Company name linked to company website on Expo page 2 2013 Expo tickets
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Final Deadline for Inclusion in the 2013 Parade of Homes Publication is July 18, 2013 Opportunities Home Entries Special Projects Coming Soon Section Advertising Directory Upgrade Sponsorship
The Asheville Home Builders Association
w w w. Pa rad e o f Ho m e s A s h e v i l l e .c o m
Excellence in Craftsmanship
Featured Builder, Living Stone Construction, Inc. See Page 4 for Guide Pick Up Locations
www.ParadeofHomesAsheville.com
14 Asheville Home Builders Association
Below you will find multiple tiers of sponsorship in which 2013company has an opportunity to get your Asheville Parade of Homes SPONSORSHIP PACKAGES FRONT great deal of exposure involved! These packages are designed to fit any budget while offering a COVER FEATURE This years Parade of Homes to any AHBA Member to unveil another great year for Open to any AHBA Builder or Developer Parade. Committee is excited the Asheville Home Builders Annual Open at all levels. The Parade of stellar full color, glossy recognized event in the Ashevilleof Homes. Our association is working on another Homes is a widely magazine publication for the Parade Entry not required 2013 Parade area, dont miss PRESENTING SPONSOR 4 Spaces Available $3500 this opportunity to showcase your products and servicesFRONT COVER FEATURE PACKAGE Below youLogo find multiple tiers of Homes Magazine which your company hasto thousandsto get involved! These packages are an opportunity of Parade visitors! $5000 Color will on Cover of Parade of sponsorship in
designed toprinted & distributed while offering a great deal of exposure at all Cover Photo: Builder may submit a widely recognized levels. The Parade of Homes is photographs of home 8,000 copies fit any budget for and services to thousands of Parade visitors! event in the Asheville area, Homesmiss this opportunity to showcase your products approval. If photos are not submitted or do not Color Logo on Parade of dont Promotional Map
Home will find multiple tiers of sponsorship in which your company on another stellar full color, These packages are Below you Builders Association. Our Association is workinghas an opportunity to get involved! glossy magazine publication for the 2013 Parade of Homes. designed to fit any budget while offering a great deal of exposure at all levels. The Parade of Homes is a widely recognized event in the Asheville area, dont miss this opportunity to showcase your products and services to thousands of Parade visitors!
meet AHBA & Publisher approval AHBA reserves the right toFRONT COVER FEATURE photograph the home. Approved cover photo and AHBA photos AHBAbe available for any/all parade Open to any must Builder or Developer Parade Entry promotions and materials.not required Photo prominently displayed on front cover $5000 of of Parade FRONT COVER FEATURE PACKAGE Homes Magazine with 8,000 copies distributed. Cover Photo: Builder may submit photographs of home for approval. If photos are not submitted or do promoPhoto prominently displayed on front cover of not tional map & Publisher copies distributed through the meet AHBA with 30,000 approval AHBA reserves the 30,000 printed and distributed in the Asheville Citizen Times hours. Asheville Citizen Times. right to photograph the home. Approved cover photo 1/2 Page Full Color Ad inlogo displayed at Awards Banquet Verbal Recognition and Sponsor Section of Parade of Homes Magazine and AHBA photos must be availabledisplayed on front Feature Byline and Company logo for any/all parade Inclusion in all Print Media Advertisements and online directory* Logo displayed with company listing in print cover of Parade of Homes promotions and materials. magazine. Logo inclusion on Parade of Homes website and mobile app with link to 8 Tickets to Awards Banquet Full page Feature displayed on the Parade of Homes Photo prominently Article within front cover of Parade of company website Magazine to be with 8,000 placed within the CONTRIBUTING SPONSOR 10 Spaces Available $1500 Homes Magazinestrategically copies distributed.publica Guest blog post on Blueprints Blog tion with information and photos provided of builder. Company Listing on Parade of Homes Promotional Map Photo prominently displayed on front cover by promo Logo printed on AHBA Signage for display inTimes homes during Parade Parade tionalComplimentary Entry intodistributedParade ofthe One map with 30,000 copies the 2013 through 30,000 printed and distributed in the Asheville Citizen hours. Homes.** 1/4 Page Full Color Ad in Sponsor Section of Parade of Homes Magazine Asheville Citizen Times. Verbal Recognition and logo displayed at Awards Banquet Featureprominently Company logo displayed on front Photo Byline and displayed on all billboards and tv. Logo inclusion on Parade of Homes website with link to company website Logo displayed with company listing in print and online directory* cover of Parade on Homes magazine. Logo displayed of billboards, print media and tv. Acknowledgement in Parade of Homes Blueprints Blog post 8 Tickets to Awards Banquet Recognition at Parade of Homes Banquet of Homes Logo printed on AHBA Signage for display in Parade homes during Parade Full page Feature Article within the Parade with presentation of Framed Cover. Magazine to be strategically placed within the publicahours. CONTRIBUTING SPONSOR 10 Spaces Available $1500 tion with information company listing in print and online Logo displayed with and photos provided by builder. Verbal Recognition Parade of Homes at Awards Map Company Listing on and logo displayedPromotionalBanquet directory. One Complimentary Entry into the 2013 Parade of 30,000 printed and distributed in the Asheville Citizen Times online directory* Logo displayed with company listing in print and Homes.** to Awards Banquet 4 Tickets 1/4 Page FullAwardsAd in Sponsor Section of Parade of Homes Magazine 4 Tickets to Color Banquet Contact the AHBA today for details andbillboards and tv. Photo prominently displayed on all requirements. Logo inclusion on Parade of Homes website with link to company website PATRON SPONSOR Available $750 Logo displayed on billboards, print media and tv. Acknowledgement in Parade20 SpacesBlueprints Blog post of Homes **Front Cover Feature Package is available at a rate of 1/8 Page Full Color Ad in Sponsor Section of Parade of Homes Magazine $3750 if builder at Parade of Homes Banquet with presentaRecognition chooses not to enter a home in the Parade. Logo printed on AHBA Signage for display in Parade homes during Parade hours. Inclusion on Parade of Homes website with link to company website tion of Framed Cover. Verbal Recognition and logo displayed at Awards Banquet Acknowledgement in Parade of Homes Blueprints Blog post Logo displayed with company listing in print and online FALL GALA & AWARDS RECEPTION Logo displayed with company listing in print and online directory* Company Name printed on AHBA Signage for display in Parade homes directory. GALA Limit 1 ___ $3000 during Parade hours. FALL Tickets SPONSORBanquet 4 to Awards 4 Tickets to Awards Banquet Title Sponsor of Fall Gala Awards Event Company Name displayed at Awards Banquet Contact the AHBA today for details andof Homes Magazine 1/2 Page Full Color Ad in Parade requirements. PATRON SPONSOR 20 Spaces print and online directory $750 Logo displayed with company listing in Available **Front Cover Feature Package is available at a rate of Logo printed on Fall Gala awards (excluding Parade of 1/8 Page FullAwardsAd in Sponsor Section of Parade of Homes Magazine 2 Tickets to Color Banquet $3750 if builder chooses not to enter a home in the Parade. Homes) Inclusion on Parade of Homes website with link to company website FRIENDS OF THE PARADE ___$300 Company representative to give welcome announcement Acknowledgement in Parade of Homes Blueprints Blog post Listing in Parade of Homes Magazine to include: Company Name, Member FALL GALA & AWARDS RECEPTION Company representative to present Builder, Associate Company Name printed on AHBA Signage for display in Parade homes Name, Website, Phone Number and 2 category listings FALLand Affiliate of the Year Awards GALA SPONSOR Limit 1 ___ $3000 during Parade hours. Inclusion on Parade of Homes website with link Title Sponsor of at event (registration, power point, signLogo displayed Fall Gala Awards Event Company Name displayed at Awards Banquet to company website Acknowledgement company listing in Blueprints Blog directory 1/2 Page Full Color Ad in Parade of Homes Magazine age (provided by sponsor), etc.) Logo displayed within Parade of Homes print and online post Company Name printed on AHBA Signage for display in Parade homes Logo printed in all promotions for (excluding Parade of Recognition on Fall Gala awards event, including Parade 2 Tickets to Awards Banquet during Parade hours. of Homes Homes) Magazine and AHBA Blueprints Blog FRIENDS OF THE PARADE at Awards Banquet ___$300 Company Name displayed Company representative to give welcome announcement Guest blog post on Blueprints Blog Listingdisplayed withHomes Magazine in print andCompany Name, Member Logo in Parade of company listing to include: online directory* Company representative to present display in Parade Logo printed on AHBA Signage for Builder, Associate Name, Website, Phone Number and 2 category listings 1 Ticket to Awards Banquet and Affiliate of Parade hours. homes during the Year Awards Inclusion on Parade of Homes website with link to company website Logo displayed at event (registration, in print point, signLogo displayed with company listing power and online Acknowledgement in Parade of Homes Blueprints Blog of $75 each *additional company members listed for additional charge post age (provided by sponsor), etc.) directory Company Name printed on AHBA Signage for display in Parade homes Recognition in all promotions for event, including Parade 10 Fall Gala Tickets during Parade hours. of Homes Magazine and AHBA Blueprints Blog Company Name displayed at Awards Banquet Asheville Home Builders Association post on Blueprints Blog Guest blog For more information or to secure a sponsorship level call 828-299-7001 or email marketing@ashevillehba.com Logo displayed with company listing in print and online directory* Logo printed on AHBA Signage for display in Parade 1 Ticket to Awards Banquet homes during Parade hours. Logo displayed with company listing in print and online *additional company members listed for additional charge of $75 each directory 10 Fall Gala Tickets
1/2 Page Full Color Ad in Sponsor Section of Parade of Homes Magazine SPONSORSHIP PACKAGES Open Advertisements Inclusion in all Print Media to any AHBA Member Logo inclusion on Parade of Homes website and mobile app with link to PRESENTING SPONSOR 4 Spaces Available $3500 company website Color Logo on Cover of Parade of Homes Magazine Guest blog post distributed on Blueprints Blog 8,000 copies printed & Logo printed Parade Signage Promotional Parade homes during Parade Color Logo onon AHBAof Homes for display in Map
Asheville Home Builders Association For more information or to secure a sponsorship level call 828-299-7001 or email marketing@ashevillehba.com
Increase Visibility Within A Targeted Audience Stand Out From the Crowd Benefit from Cost Effective Marketing with High Returns Advertise
The Asheville Home Builders Association
w w w. Pa rad e o f Ho m e s A s h e v i l l e .c o m
Excellence in Craftsmanship
Featured Builder, Living Stone Construction, Inc. See Page 4 for Guide Pick Up Locations
Sponsor
Contact a member of our staff today and let us show you how you and your business can benefit from being a part of the 2013 Foundation Club! Purchase packages during Annual Campaign October 15, 2012 - January 7, 2013 All Current Levels Retain First Right of Acceptance
All Foundation Club Members will receive the following Partner Package Benefits:
Company Name listed on AHBA Foundation Club Sign displayed at all AHBA events and meetings Inclusion in formal presentation to AHBA Membership at Annual Meeting & Holiday Social Recognized as 2013 Foundation Club Sponsor on Membership Mailer Recognized in AHBA Annual Report (mailed to all members) Recognized in Foundation Club Ad within Parade of Homes Publication (8,000 copies printed) Name Badges printed for AHBA events and meetings Free guest tickets, by request, to AHBA After Hours Events Listed on AHBA Annual T-shirt Company Name and website link on AHBA website Logo displayed with member listings on AHBA Website and Parade of Homes Directory Featured in AHBA Briefing on rotation (emailed to entire membership monthly) Inclusion in AHBA Blueprints Blog with 1 Guest Blog and 1 Feature on Nuts & Bolts Inclusion in Annual Social Media Campaign
AFFILIATE MEMBERS: Diamond - 3 Platinum - 2 Gold - 2 (See www.AshevilleHBA.com/directory.php for list of business categories) Name:_________________________________ Email:_________________________________ Phone:_________________________________ Business Category 1:______________________ Business Category 2:______________________ Name:_________________________________ Email:_________________________________ Phone:_________________________________ Business Category 1:______________________ Business Category 2:______________________ Name:_________________________________ Email:_________________________________ Phone:_________________________________ Business Category 1:______________________ Business Category 2:______________________
Member to Member
The Asheville Home Builders Association encourages members to work with fellow industry professionals within the AHBA. Business success is all about what you know and who you know Do Business with a Member Today! Here are a few firsthand accounts of the great professional relationships that are being built through our association.
Jared Allen of Acanthus Interiors went above and beyond the call to meet a deadline for me and my customer. With a tight time schedule of 8 weeks for a significant renovation project, every day was critical. Jared and his family drove non-stop, out of state, to pick up cabinets chosen late in the game by the customer, in order to save 2 days transport time. He worked tirelessly upon arriving with the cabinetry, to install the units into the night and back again early the next day in order to be ready for the scheduled granite template. We met our deadline for the Customer and it would not have been possible without the dedication of a fellow AHBA Member! - Skip Brewer, CGP, AMB Custom Builder
Amanda Ballew of More Space Place Asheville has worked with me for the past several years on the Professional Women in Building Council. She is punctual and is always prepared. I know I can rely on Amanda to help with anything! I have also recently hired Amanda to design my master closets. Even though she and I know each other well, she is still very professional and thorough when Im working with her to design my closets. She takes note of my needs and wishes and is very observant. She asks questions and determine things I might not have thought of. I am very excited to see the final product and I am sure Amanda will design a very functional closet that will fit my needs. Thanks Amanda! - Maria Aponte, Salon Blue Ridge
Richard and his crew at Brookstone Builders are dynamic, passionate, and bring a youthful grit to the job site that you dont find with most established home builders. Build it Naturally worked with Brookstone on the flooring for their AHBA Parade Home build last year. Despite a tight schedule and an out-of-state homeowner, the guys at Brookstone delivered! - Chase Thomas, Build it Naturally, Inc.