MK0012_MBA_Sem3_Fall/August 2012

Master of Business Administration - MBA Semester 3 MK0012 Retail Marketing - 4 Credits Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions. Q.1 Who are channel partners? What are different types of channel partners? What role do they play? Discuss the components of CRM. What are the benefits of maintaining good relationship with customers?

Q.2

Q.3 What is e-tailing? What are different categories of online retailing?

Q.4

What do you mean by acquisition? What are the types of acquisitions?

Q.5

Explain retailing & its features. How has the growth of retail sector helped the Indian economy?

Q.6

Discuss the concept of price sensitivity and its relevance for retailers.

MK0012_MBA_Sem3_Fall/August 2012

Master of Business Administration - MBA Semester 3 MK0012 Retail Marketing - 4 Credits

Assignment Set- 2 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions. Why should retailers choose to go global? What are the benefits?

Q.1

Q.2

How do you the future of e-tailing? Discuss the possible barriers in the growth of e-tailing.

Q.3 Q.4

Discuss the stages in retail environment analysis Discuss the channel strategies adopted by the retailers, in brief.

Q.5 Q.6

Explain the concept of social marketing. Discuss the Ps under social marketing. Why has segmentation gained importance in recent years? Discuss the criteria for effective segmentation.