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Acronis Exceptional Partners, Exceptional Results

The Market Opportunity
Business critical functions like data backup and the continual rise in digital document retention are straining storage resources for many companies. The worldwide storage market is currently valued at more than $9.8 billion worldwide*, with storage replication a major factor driving the sectors growth. This strong demand in the backup, archive and replication segments are driven by fundamental user requirements to protect, recover, and retrieve information, not only in the data center, but also in remote and branch office locations. Services Oriented Resellers, who are trusted advisors to their customers, have a substantial opportunity in the marketplace as customers search for solutions to address these issues.
*IDC Worldwide Quarterly Storage Software Tracker, March 2007

Channel Partner Benefits* Partner Portal Access Deal Registration Channels 1st Partner Demand Generation Tools Partner Newsletter Partner Webinars Access to Competitive Information Access to Acronis Territory Manager and Channel Manager Partner Listing on Acronis.com Discount on Software Licenses and Maintenance Access to NFR Licenses Access to Priority Technical Support Technical Training and Certification Programs Inclusion in Beta Programs/ Product Launches New Product Briefings Joint Marketing Initiatives such as PR, Events and Webinars Sales Training at No Cost to Enhance Sales Effectiveness Executive Briefing Sessions for Top Performing Partners * Some program benefits level dependant Channel Partners are a vital part of Acronis go-to-market strategy and success in both SMB and enterprise markets. Mike Coney President and General Manager Acronis, Inc.

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Why Partner with Acronis?

Acronis is a world leader in providing advanced, scalable storage management and disaster recovery software that helps enterprises safeguard their information and assures the availability, security, integrity and recoverability of their systems. Acronis patented disk imaging and disk management technology have won broad industry acclaim and numerous awards for excellence in data protection, backup and recovery, system deployment, and server migration for both physical and virtual machine servers.

Consider the following:

Acronis is a well-known corporate brand among IT managers whose products have won awards in most major technology magazines worldwide. Over 38,000 customers use Acronis products today.

Acronis products are competitively priced and offer the best price-to-value solution on the market today with significant margin opportunity for partners.

Acronis solutions are a natural complement to the installed base of major file-based backup solutions (CA, IBM, NetApp, etc.), adding Bare Metal Recovery and Restoration to Dissimilar hardware capability critical to protecting todays IT infrastructure.

Acronis complements the growing movement towards virtualization technologies from VMware, Microsoft, SWsoft, and others by playing a key role in migrating systems to and from virtual environments. Additionally, providing backup, recovery and bare metal restore for new virtual environments.

Including Acronis as part of your best-of-breed solutions ensures loyal customers with plenty of repeatable benefits. This combination of strengths, our technology and our Partners technical and services expertise, leads for long-term, mutually beneficial relationships.

Our Channel Partner Proposition: Acronis Authorized Solution Provider Program

A Business Plan Suited to Your Ambitions. For partners joining at the Gold Level, Acronis builds strategic, Go-To-Market Business Plans, designed to achieve annual revenue benchmarks from sales training and certification to co-marketing opportunities, visibility at selected industry events, and more.

Partner Portal Access. Through a single entry point, registered new and existing Acronis partners have real-time access to our Partner Portal where they can find up-to-date program information and support to develop new business opportunities and take full advantage of their partner relationship. Portal resources include channel training (both virtual and in the field), a list of industry events where Acronis will be appearing and/or presenting, competitive information, sales and marketing collateral, deal registration, trial licenses, contact lists, and more all the tools, knowledge and resources you need to develop new business opportunities and drive revenue.

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Deal Registration. Acronis offers deal registration to protect our Partners investment of time in creating new business opportunities. Deal registration is offered as an up front discount of up to 15% or a back-end rebate in the event that a registering partner does not end up with the sale.

Extensive Sales and Marketing Support. Partners in the Acronis Authorized Solution Provider Program receive extensive sales support and marketing materials to support all selling efforts.

Acronis Certified Engineer (ACE) Program. Through the ACE (Acronis Certified Engineer) Program, partners acquire a broad understanding of Acronis products and expertise in best practices when deploying Acronis solutions. Extensive support is given to those holding ACE credentials. In return, customers will thank you with long business relationships and high customer loyalty.

Best-of-Breed Industry Partnerships. Acronis is committed to building relationships with best-of-breed technology companies to align marketing efforts, create leading solutions, and help our mutual customers through the sales process. The companies that comprise our Global Technology Alliance Program HP, IBM, Microsoft and VMware among others are an essential part of our companys growth strategy.

For Acronis partners, these relationships offer an additional channel for you, as well as all-important industry validation. Acronis strives to have its Partner Program recognized as world-class in the industry. We offer complete corporate visibility and exceptional, one-to-one service to our channel partners. Acronis makes a difference because we listen to our partners and are committed to their long-term success.

Partnerships Designed for Success

Acronis is a company with a clear focus on technology and innovation. Forming committed, mutually beneficial partnerships is central to our strategy for maintaining our focus as a data backup and disaster recovery solution. If you are a VAR with a servicesoriented focus on infrastructure software, storage management, or disaster recovery, we should talk.

Acronis offers its partners access to a wide range of first-rate technologies to complement their storage infrastructure solutions. We view the education, training, and resource enablement of our partners to support those solutions as an investment that will materially impact our global presence and industry position for years to come.

The goal of the Acronis Authorized Solution Provider program is to establish a strong network of Acronis experts who can support our customers. Acronistrained employees increase the know-how of Acronis products within your company, sensitizing them to appropriate opportunities in the field and providing you with more satisfied customers.

The Acronis Partner philosophy revolves around one simple concept Fewer Partners, Stronger Relationships. Committed and durable relationships work for us, and so they remain a key piece of our business model. Whichever program level you choose, Acronis will work with you to develop both revenue opportunities and secure new business. When you are successful, we are successful and everyone benefits, including our collective customers.

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How Do I Become a Partner?

The first step to partnership is to install and familiarize yourself with the Acronis suite of products. You can do this by downloading the trial versions from our website at www.acronis.com. After successfully testing and installing the products, you can apply for the Acronis Authorized Solution Provider Program using the online application form. The application can be found at partners.acronis. com/registration/step1.html.

How Do I Know that My Application has been Accepted?

As soon as your application is reviewed for the Acronis Authorized Solution Provider Program, you will receive an email from our channel sales team to inform you of next steps.

The Next Step

We would like to explore with you the possibility of a mutually beneficial partnership. Please visit us on the web at www.acronis. com/enterprise/partners or email us at channel@acronis.com.

About Acronis
Acronis is a world leader in providing advanced, scalable storage management and disaster recovery software that helps enterprises safeguard their information and assures the availability, security, integrity and recoverability of their infrastructure. Acronis patented disk imaging and disk management technology have won broad industry acclaim and numerous awards for excellence in data protection, backup and recovery, system deployment, and migration for both physical and virtual servers. Its flagship product, Acronis True Image, is a leading commercial disk-imaging and bare-metal restore solution for Windows and Linux servers, as well as being an automated system portability and migration tool. Since 2002, Acronis True Image has been the solution of choice for tens of thousands of customers, from small to mid-size businesses to the Fortune 500 in the banking, professional services, healthcare, technology, retail, government and manufacturing markets.

A global company, Acronis has offices in the United States, Europe and Asia and sells its products both direct and through enterprise resellers. For additional information, please visit www.acronis.com.

For additional information and to get a free 15-day trial of Acronis True Image, please visit http://www.acronis.com For inquiries:
23 3
RD

AVENUE

Call +1 877-669-9749 E-mail channel@acronis.com

BURLINGTON, MA 01803

Copyright 2000-2008 Acronis, Inc. All rights reserved. Acronis, Acronis Compute with Confidence, Acronis True Image Echo, Backup Director, Disk Director, Drive Cleanser, Recovery Manager, Secure Zone, Snap Deploy, Universal Deploy, and Active Restore and the Acronis logo are trademarks of Acronis, Inc. Windows is a registered trademark of Microsoft Corporation. Linux is a registered trademark of Linus Torvalds. Other mentioned names may be trademarks or registered trademarks of their respective owners and should be regarded as such. Technical changes and differences from the illustrations are reserved; errors are excepted.