>

SiteCore Analy/cs <

The power of raw visitor data

> Short but sharp history

Datalicious was founded in late 2007 Strong Omniture web analy>cs history 1 of 4 preferred Omniture partners globally Now 360 data agency with specialist team Combina>on of analysts and developers Carefully selected best of breed partners Driving industry best prac>ce (ADMA) Turning data into ac>onable insights Execu>ng smart data driven campaigns
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October 2011

> Smart data driven marke/ng

Using data to widen the funnel

Media A=ribu/on & Modeling

Op/mise channel mix, predict sales

Targeted Direct Marke/ng

Increase relevance, reduce churn

Tes/ng & Op/misa/on

Remove barriers, drive sales

Boos/ng ROI
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> Clients across all industries

October 2011

Datalicious Pty Ltd

SiteCore data stored in readily accessible MS SQL

Events

Pages

Visits

Visitors

Proles

Event IDs > Page IDs > Visit IDs > Visitor IDs < Prole IDs

Most BI plaMorms can connect to MS SQL databases

Simply connect to you SiteCore MS SQL database

Connect the various tables and start data mining

Data extracts: Query speed vs. data sampling

Main reasons: Data volume, interface familiarity, microsites

Raw data cannot replace Google, Omniture, etc

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Easily create Tableau reports using drag and drop

Easily create Tableau reports using drag and drop

Easily create Tableau reports using drag and drop

Easily create custom segments and data lters

Easily create custom segments and data lters

Adding addi/onal data sources into the mix is easy

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Analyse data for high value clients with churn risk

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Reac/va/on campaign for high churn risk clients

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Publish interac/ve Tableau dashboards online

Most common content interests vs. value inuence

Content categories with most trac do not necessarily have the most inuence on the generated value for each visitor!

Regression modelling to show inuence on value

Automated the running of successful models

cbartens@datalicious.com blog.datalicious.com twi=er.com/datalicious

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Contact me Learn more Follow me

Data > Insights > Ac/on

October 2011

Datalicious Pty Ltd

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