MKT1211 MARKETING RESEARCH

Survey Installment
COMPONENT SCREENING QUESTIONS 2/6 MARK GIVEN MARKING CRITERIA
6 - Excellent 4 - Good 3 - Satisfactory 2 - Below expectations 6 - Excellent 4 - Good 3 - Satisfactory 2 - Below expectations 25 - Excellent 20 - Good 16 - Satisfactory 12 - Below Expectations

REQUIRED ELEMENTS Guide: =yes X=not present = somewhat Aids in selecting respondents Clear direction evident based on chosen criteria for ideal respondent (who stays and who is out) Avoids personal questions Aids in building rapport with ideal respondent Smart transition evident Avoids personal questions Behavioural Questions Attitudinal Questions Skip Patterns clear Research Objectives being addressed

COMMENTS Is this your first time entering

Connections The Campus Store should be one of the 1st. as a screen to sort respondents.

WARM-UP QUESTIONS MAIN SECTION

3 /6

Demographic ought to be near the end unless it is used to sort or filter responses.
What types of clothing have you purchased **Requires context, purchased ever? Or this year/summer/month Algonquin Mom or Algonquin Dad Out of context, why was this qustion asked? Skip patterns/screening are not implemented 18 questions is quite short.

14 /25

MEDIA HABIT AND CLASSIFICATION QUESTIONS (as necessary) QUESTION TYPES

/8

8 - Excellent 6 - Good 5 - Satisfactory 3 - Below Expectations 10 - Excellent 8 - Good 6 - Satisfactory 4 - Below Expectations 4 - Excellent 3 - Good 2 - Satisfactory 1 - Below Expectations 10 - Excellent 8 - Good 6 - Satisfactory 4 - Below Expectations

Written as per class instructions All key media areas covered Detailed demographic data collection evident

No Media Questions asked. Could have been useful to help broadcast any updates based upon these findings. Almost Too Many Yes/No questions, does not allow for you to explore more deeply into the customer satisfaction by offering more information. No Personal Information collected No Prompts used. The conceptual breakdown of the questions and the areas which they are meant to support are not entirely clear.

5 /10

Effective and relevant Understandable and organized Able to collect a variety of responses Aids in strategically meeting res. objectives As per class instructions Client names/data carefully managed Clear Interview Prompters Clear Respondent Instructions Organized and professional Easy to follow Professional layout used Easy to read and manage as respondent Clear formatting attempted Course learning applied

CLIENT CONFIENTIALITY MAINTAINED SURVEY LAYOUT/FLOW/ ORGANIZATION

/4

7.5 /10

OVERALL PROFESSIONALISM AND ORGANIZATION OF THE SURVEY

5 /6

6 - Excellent 4 - Good 3 - Satisfactory 2 - Below expectations

GRAMMAR /SPELLING

1 FULL MARK will be deducted for every spelling and grammatical error in the survey

SUB TOTAL: /75

FLUID SURVEYS DESIGN AND IMPLEMENTATION 25 - Excellent 20 - Good 16 - Satisfactory 12 - Below Expectations Design and layout transferred successfully Excellent logic Clear questions Successfully used the question types, skip patterns as needed.

_17/25

TOTAL__/100

TOTAL 53.5/88 = 61%