Scribd Logo
Carica

Benvenuto in Scribd!

  • Consumer Choice "Factors Effecting Choice of Health Care Plan"

    Caricato da

    Harish Sihare
    73 visualizzazioni3 pagine
    Ever since the beginning of civilizations, incongruity between the needs either of an individual or of a society and resources exists. The command gained over the resources from individual to individual varies significantly, pushing a larger group of people deprived of the resources. Unfulfilled needs with limited resources create a situation where, Many Vulnerable expose to uncertainties and thus inequality in the society establish. Concern is of higher and of serious nature when it comes to allocation of resources among different classes of society, a potential challenge to the nation as well policy makers. Health insurance is one of the fastest growing sectors in the Indian insurance industry. A sincere attempt has been made in this book keeping the learners in mind to provide a detailed overview of consumerism, healthcare coverage and attempts to answer how costumers belief influences buying decision. An appreciating gap can be noticed with the availability of a comprehensive study material regarding Indian health insurance market is concerned. This book aids healthcare providers in better understanding of the roles of certain personal variables, belief about healthcare decisions in relation to buying behavior. With this market information, marketing strategies could be appropriately designed to address the target group.

    Titolo originale

    Consumer Choice “Factors Effecting Choice of Health Care Plan”

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Formati disponibili

    PDF, TXT o leggi online da Scribd

    Hai trovato utile questo documento?

    Questo contenuto è inappropriato?

    Segnala questo documento
    Ever since the beginning of civilizations, incongruity between the needs either of an individual or of a society and resources exists. The command gained over the resources from individual to individual varies significantly, pushing a larger group of people deprived of the resources. Unfulfilled needs with limited resources create a situation where, Many Vulnerable expose to uncertainties and thus inequality in the society establish. Concern is of higher and of serious nature when it comes to allocation of resources among different classes of society, a potential challenge to the nation as well policy makers. Health insurance is one of the fastest growing sectors in the Indian insurance industry. A sincere attempt has been made in this book keeping the learners in mind to provide a detailed overview of consumerism, healthcare coverage and attempts to answer how costumers belief influences buying decision. An appreciating gap can be noticed with the availability of a comprehensive study material regarding Indian health insurance market is concerned. This book aids healthcare providers in better understanding of the roles of certain personal variables, belief about healthcare decisions in relation to buying behavior. With this market information, marketing strategies could be appropriately designed to address the target group.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    73 visualizzazioni3 pagine

    Consumer Choice "Factors Effecting Choice of Health Care Plan"

    Caricato da

    Harish Sihare
    Ever since the beginning of civilizations, incongruity between the needs either of an individual or of a society and resources exists. The command gained over the resources from individual to individual varies significantly, pushing a larger group of people deprived of the resources. Unfulfilled needs with limited resources create a situation where, Many Vulnerable expose to uncertainties and thus inequality in the society establish. Concern is of higher and of serious nature when it comes to allocation of resources among different classes of society, a potential challenge to the nation as well policy makers. Health insurance is one of the fastest growing sectors in the Indian insurance industry. A sincere attempt has been made in this book keeping the learners in mind to provide a detailed overview of consumerism, healthcare coverage and attempts to answer how costumers belief influences buying decision. An appreciating gap can be noticed with the availability of a comprehensive study material regarding Indian health insurance market is concerned. This book aids healthcare providers in better understanding of the roles of certain personal variables, belief about healthcare decisions in relation to buying behavior. With this market information, marketing strategies could be appropriately designed to address the target group.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 3

    Consumer Choice Factors Effecting Choice of Health Care Plan Publisher: Mangalam Publications Author: Dr.

    Harish Sihare

    C on su m er H ea lt h In su C on su m er C C on su m H ea lt hc ar e er is m ra nc e ho ic e B eh

    Now Available at Stores

    Buy your copies now

    harish@iihmr.org

    av io r

    Consumer Choice Factors Effecting Choice of Health Care Plan

    About the Book


    Ever since the beginning of civilizations, incongruity between the needs either of an individual or of a society and resources exists. The command gained over the resources from individual to individual varies significantly, pushing a larger group of people deprived of the resources. Unfulfilled needs with limited resources create a situation where, Many Vulnerable expose to uncertainties and thus inequality in the society establish. Concern is of higher and of serious nature when it comes to allocation of resources among different classes of society, a potential challenge to the nation as well policy makers.

    Health insurance is one of the fastest growing sectors in the Indian insurance industry. A sincere attempt has been made in this book keeping the learners in mind to provide a detailed overview of consumerism, healthcare coverage and attempts to answer how costumers belief influences buying decision. An appreciating gap can be noticed with the availability of a comprehensive study material regarding Indian health insurance market is concerned. This book aids healthcare providers in better understanding of the roles of certain personal variables, belief about healthcare decisions in relation to buying behavior. With this market information, marketing strategies could be appropriately designed to address the target group

    Contents
    Acknowledgment Preface 1. Consumer Choice: Factor Effecting Choice of Healthcare Plan-An Introduction 2. Health Insurance as a Social Security Undertaking 3. Healthcare System in India 4. Healthcare Financing 5. Health Insurance in India 6. Factors Effecting Choice of Healthcare Insurance Plan: A Literature Review 7. Research Methodology

    Buy your copies now

    8. Results and Analysis 9. Discussion and Conclusion Annexure: Questionnaire References

    harish@iihmr.org

    Consumer Choice Factors Effecting Choice of Health Care Plan

    About the Author


    Prof. Harish Sihare has total 10 years of experience that encapsulates over a decade of corporate exposure with Indias leading Corporate Houses such as HDFC, Bajaj and ICICI in addition to teaching, training and consultancy in the realm of management with specific focus on Healthcare financing, Financial management, Life and General insurance, Micro health insurance and Managed care. Ph.D. in Management, MBA from JIM Lucknow and Post graduate Diploma in insurance and risk management, Prof. Sihare possesses a world view of interdisciplinary education. His vision of intellectual life is universalistic and integrated, and that is reflected in his prolific writings and numerous speeches and interventions in academic meets. The keen research aptitude manifests in social policy research surveys that he has undertaken for certain reputed clients. His articles and essays also appear in journals, anthologies and books on management. He has several international publications and books to his credit in the area of financial management, micro health insurance and managed care and healthcare financing.

    Author: Dr.Harish Sihare

    Publisher: Mangalam Publications

    ISBN: 978-93-81142-83-7

    Now Available at Stores

    Buy your copies now

    harish@iihmr.org

    Potrebbero piacerti anche