A Brief Profile

Vision & Values

Passionately innovate to make life comfortable and efficient.

Customer Delight through Innovation & Passion with focus on Execution and Team-work.

More than 24 years of history

Inception
1988 Company founded by Rakesh Malhotra with 3 people

Preparation
1994 First UPS got manufactured
1991 First inverter rolled out

2012

Success

ISO 50001:2001 rating and MNRE:CRISIL Recognition

2012
Luminous awarded Superbrand status

2011
Luminous - Schneider JV

2007
1st Manufacturing facility outside India (Lang Ming, China)

2007
Got industry leadership Award from Frost & Sullivan

2006
Tie-up with Hyundai, Formation of Hyundai Power Products

2004
Tie-up for Battery Technology with Eagle Pitcher Inc. USA

2004
First Battery Manufacturing plant came into existence

2000
First Luminous product got exported

1980s

1990s

2000s

Luminous in brief

4,475
People

7
Factories

130+
R&D resources

28
Sales Offices

Business Overview
Luminous Group

Power Back-up Devices Home UPS Line Interactive / Online UPS

Power Storage (Batteries) Inverter Batteries Automotive Batteries Solar Batteries

Home Electrical Products Wires and Cables Fans MCBs & RCCBs

Enterprise Business Managed Service Business Projects for data center setup Other Project

Renewable Energy Solutions Wind Project Solar Project Hybrid Project

Diesel Generator sets

Solar Panels

Traction Batteries
VRLA Batteries

Modular Switches
Cracker CFL Inverter

Solar Home Lighting Systems

Solar Charge Controller

Telecom Batteries

Established Businesses Emerging Businesses

Solar Lantern

Power Back-Up Devices

Home UPS - Very little maintenance, powerful performance and all-round protection makes this product series a value for money investment

Line Interactive/ Online UPS Systems - highly compact power packed UPS systems offer the best and most reliable solutions
Diesel Generator Sets - Powered by Lombardini for 5 KVA & Escorts for 15-40 KVA engines

Solar Offerings - Specially designed for harvesting maximum solar energy and are easy on the pocket too
EMBU

Power Storage (Batteries)

Inverter Batteries - Long life, low maintenance, super efficient batteries Automotive Battery - Revolutionary AGCA technology 80% lower fluid loss, 3 times lower self discharge, 1.5 times service life. Weather-proof PPCP container and cover assure maximum reserve electrolyte capacity

Solar Batteries - Reliable, consistent and low maintenance power for renewable energy requirements
Traction Battery - High performance, High reliability and High energy density VRLA Batteries - Deep Cycle SMF (Sealed Maintenance Free)/ VRLA (Valve Regulated Lead Acid) batteries for back-up applications

Home Electrical Products

Wires and cables Luminous guarantees safe home by providing protection at supply & ensuring fire proof distribution of electricity. Safety at supply is ensured through reliable Luminous MCB & Distribution Board Fans Latest technique ensuring maximum wind circulation consuming minimum voltage Modular Switches, MCBs & RCCBs Attractive design, Simple and robust operating mechanism Cracker 45W Inverter for energy saving bulbs (CFL), built-in 12 V SMF battery and advanced safety features

Enterprise Business

Projects for Data Center Setup - Conditioned Power (AC & DC), Power Distribution, Rack & Accessories, Network & Cabling, Precision Cooling, Security & Monitoring

Managed Services Business - Site Health Check/ Survey, Solution Offering & Deployment, Operation & Maintenance

Renewable Energy Solutions

Wind - An array of wind turbines ranging from 400 W to 2400 W, Light weight, Superior Technology

Solar - State-of-the-art Solar Panels, Controllers and Modules

Hybrid Solutions - Off Grid & Grid Connected wind solar & wind solar diesel intelligent hybrid power plants

Associated Brands

Summary - Group Strengths

Manufacturing
Distribution Brand

Technology
R&D Service Set-up

Brand Ambassador

Quality

Manufacturing
7 Manufacturing Facilities in India Luminous has the India's largest home UPS and line interactive/ online UPS manufacturing facilities Luminous is amongst the world's most focused manufacturers of Deep Cycle Flooded Batteries
Light Go-To-Market
Gagret
5 sites (LPT, LTI) Baddi 1 site (LPT)

Manufacturing Footprint

Relentless focus on process control and product testing leading to swift improvement in life cycle

Pune
1 site (LRES)

Sales & Distribution

Sales force comprising over 300 personnel 40000+ retail partners across India

Loyal, dedicated and result oriented channel partner base

Vast knowledge base in power back up industry due to 24 year long heritage of success and dominance

Extended experience of handling nation wide distribution network across India

Presence Pan India

EAST NORTH Distributors 538 Dealers 19611

Distributors 221 Dealers 8910

WEST

SOUTH Distributors 403 Dealers 4756

Distributors 170 Dealers 7756

Brand
The brand stands for Reliability, Consistency, Longevity, Highest sense of Integrity*. Our tag line clearly highlights the USP of Brand Luminous Jis Pe Desh Kare Bharosa (Trusted by the whole nation) Luminous enjoys a great deal of Brand Equity among the consumers due to its persistence and consumer oriented approach

Unparalleled brand journey as compared to its competitors

Bigger spend on point of purchase and BTL activities Stayed committed to cricket and sports through various engagement (Since India tour of Pakistan in 2004) Celebrity association to reinforce core brand values
* Source : Independent Research done by Dristhi Strategic Research

Leveraging Cricket

Enormous PR Mileage

Huge Media Coverage

Luminous Ghar Ka Chirag Initiative

Dealer Incentive Scheme

ICL Association
Making the most of the association

IPL Local activities, Packaging, Glass Doors and Cut outs Association

Lotte Super Skills London

Kick-starting the Indian Cricket League

Press Ads, Dealer Signage's, Co laterals

Leveraging Cricket
And Sachin Tendulkar

Live Presence

Our Brand Ambassador

Branding during Live matches

An immensely popular sports icon, reinforces the core values of Brand Luminous - Reliability, Consistency, Longevity and Highest Standards of Integrity.

Technology
Our Battery R&D team is headed by an American CTO with over 40 years of experience in battery industry Best Deep Cycle Flooded Lead Acid Battery Technology developed along with Eagle-Picher Inc, USA, a global leader in long life battery technology Technology for manufacturing Lead Calcium Long Life Deep Cycle VRLA Batteries for UPS & EPS applications, developed together with EaglePicher Inc, USA

R&D
Government (DSIR) Certified R&D Centre

R&D
Advanced R&D facility with 15 Engineers and 27 technicians, lead by a dynamic personality who holds a Ph.D. and has 21+ years of experience in the field of power electronics Highly Sophisticated Equipments - Agilent make DSO (Digital storage oscilloscope), Yokogawa powered analyzers, Chroma AC-DC Electronic Load, Environmental Temperature chamber, Digital data loggers, Precision multi meters, Digital venires, Screw gauges etc. Biggest In House Battery Lab facilities: Battery charging & discharging algorithms validation & life cycle testing of all kind of batteries

R&D
In house Design Team: PCB Design (using latest design software with simulation) headed by design engineer with an experience of 10 years.
DSP Lab facilities: Software development centre with four engineers headed by an engineer with 15+ year experience Mechanical Design Team: Develops all aesthetic designs using Auto-CAD & Solid works software, tool designing for enclosures including plastic molding Independent validation Team: 7-engineers & technicians who continuously engage in validating comparison with competitors

Service Setup

Pan India Network Service centres in 58 cities Service presence in 214 cities Door step service facility for consumers 24 Hours response time Direct service from Company Trained Professionals Highly affordable 24X7 call facility

Quality
Most rigorous quality checks across industry with multiple cycles to ensure flawless functioning of the final product Quality standards being maintained through out the product categories ranging from power back up devices, batteries to home electrical products, project business to renewable energy solutions

Our Quality Systems

Quality systems as per ISO 50001:2011, ISO 9001:2008, ISO 14001:2004 IEC 62040 and 60950 compliant products SONCAP & CE certified products

Awards & Recognition

Luminous Brand Award - Winner of Consumer World Award for consecutive FOUR years in the inverter category in India Market Penetration Leadership Award Received Frost & Sullivan Market Penetration Leadership Award in Asia Pacific for DC-AC Inverters in non-renewable energy markets Quality Brands Award 2012 2014 & Rashtriya Udyog Ratna Award Awarded to Luminous Based on Industrial Field Survey by National Organization for Commerce & Industry

Consumer Superbrand Winner of Consumer Superbrand status in the inverter and inverter battery category for the year 2011/12

SME Channel Connect & Achievers Awards 2012 Received in Best Home UPS & Best Inverter Battery Categories

MNRE CRISIL : Solar Grading Luminous has been awarded with the MNRE CRISIL SP 1A Grade for its capability as a system integrator in the Photovoltaic segment. The grading is valid till 25th April 2014.

Internal Use Only