INDIAN Cofee Market

The Indian caf market, at $230 million as of September, is set to grow at a compounded annual growth rate of 13-14 per cent, according to a recent study by Technopak Advisors, a retail consultancy. The study notes that by 2017, the market will swell to $410 million. From 700 cafes in 2007, the number of outlets has increased to 1950, and is likely to grow to 2,900 by 2017. While Caf Coffee Day is the market leader with 1,350 stores, Barista Lavazza is a distant second with 315 outlets, followed by Costa Coffee at 100, Mocha at 18, Coffee Beans & Tea Leaf and Gloria Jeans at 17 each, Bru World Cafe at seven and Dunkin at five, according to the study. Starbucks is the latest entrant in this space.

Barista Lavazza
Barista Lavazza is a chain of espresso bars in India. Established in February 2000 under the name Barista, it was taken over by Lavazza in 2007, a world-famous enterprise that continues as Italys top-ranking coffee company. Headquartered in Okhla Barista currently has espresso bars across India, Sri Lanka, Bangladesh and the Middle East. The Barista Coffee Company Limited established it in February 2000. A 34.3% equity stake was sold to Tata Coffee in 2001. C Sivasankaran bought the remaining 65 per cent in Barista from the Amit Judge-controlled Turner Morrison in 2004, and his Sterling Group also bought out Tata Coffee's stake later. In 2007, the Sterling Group sold Barista to Lavazza. Lavazza currently owns Barista Lavazza. The coffee is supplied by the Indian roaster Fresh and honest, headquartered in Chennai, which is also owned by Lavazza. As of 2009, the chain has 200 stores in India, with an estimated annual revenue of 200 crores.

Barista was the fastest brand to make it on the list of super brands and is ranked among the top 50 phenomena that changed India. Barista was designed by New delhi based design firm, Incubis Consultants (India) Pvt. Ltd. Barista Lavazza is jazzing up its look and feel with a designer touch. Revamped menus and menu-cards, uniforms and store interiors have been readied in tieup with designer Rina Dhaka for the 12-year-old Barista, which was taken over by Italian coffee major Turin-based Lavazza in 2007.

Franchise Criteria
Barista Coffee Company Ltd Investment Details Date Commenced Operations: 1999 Date Commenced Franchising / Distribution: 2005 What areas are available for Unit franchise: International Nationwide Where are you looking for expansion? North: New Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal West: Gujarat, Rajasthan, Maharashtra, Goa East: Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Orissa South: Kerala, Karnataka, Tamil Nadu Center: Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand Union Territories: Andaman & Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu

Is there exclusive territorial rights given to a unit franchise?: Yes Are any performance guarantees given to unit franchisees? : No

What is the anticipated percentage return on investment?: 20 What is the likely pay back period of capital for a unit franchise?: 4 Are there other investment requirements?: 0

Barista Coffee Company Ltd Property Details What type of property is required for this franchise opportunity?: High Street, Malls, Corporates Floor area requirement: 1000. (1 Sq Meter = 10.76 Sq Ft.) Preferred location of unit franchised outlet:?: High Street

Consume Profile /Financials/Age Group would be same as what Jugs has provided in case we need it fro the interim report.

Refrences : http://www.business-standard.com/india/news/ http://www.barista.co.in/users/history.aspx