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Introduction Bottled Water Industry in India Bottled water top players in India History of Bottled water in India Variety of packages Why Bottled water? Bottled Water: How Safe? Water resources over-exploited Bottled water companies earn high profits Plastic Bottles Pollution The anti-bottling protests Pro-tap water consciousness Bottled Water law in India Health Issue-Purity of bottled water New development in bottled water industry Bottled water full line : Video Introduction
Water is the most important necessity for life. The drinking-water needs for individuals vary depending on the climate, physical activity and the body culture. but for average consumers it is estimated to be about two to four litres per day. The growing number of cases of water borne diseases, increasing water pollution, increasing urbanization, increasing scarcity of pure and safe water etc. have made the bottled water business just like other consumer items. Scarcity of potable and wholesome water at railway stations, tourists spots, and role of tourism corp. etc. has also added to the growth.
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Indians currently spending about $330m a year on bottled water, analysts estimate. The packaged water market constitutes 15 per cent of the overall packaged beverage industry, which has annual sales of at least $2.6bn, Deepak Jolly, a spokesperson for Coca-Cola India said. Naveen Luthra, CEO,Mulshi Springs says," the bottled water market in India, selling an estimated million bottles a day, makes the natural bottled water market a mere 6% of the total bottled water market in India. The natural bottled water market is growing at a phenomenal 40-50% a year". Almost all the major international and national brands water bottles are available in Indian market right from the malls to railway stations, bus stations, grocery stores and even at panwala's shop. Before few years bottle water. was considered as the rich people's choice, but now it is penetrated even in rural areas. The growth and status of Indian Bottled Industry in comparison with Western or Asian market, India is far behind in terms of quantum, infrastructure, professionalism and standards implementation. The per capita consumption of mineral water in India is a mere 0.5-liter compared to 111 liter in Europe and 45-liter in USA. Also As per UN study conducted in 122 countries, in connection with water quality, India's number was dismal 120. In comparison to global standards India's bottled water segment is largely unregulated. Former President Dr. A.P.J. Abdul Kalam has urged youngsters on July 17, 2010 to be aware of water conservation techniques to avoid grave water crisis in future.`"It is so sad that today, people are forced to buy water in plastic bottles. I am told that bottled water industry is worth nearly 10000 crore rupees and even big companies like the Coke and Pepsi are involved in this bottling of water and making money. So, it is imperative that we ought to save water," he added. Do not be surprise if today's bottles water industry becomes next Oil industry by 2025. If oil is the focal point of world conflict now, it is possible that water will be the next battleground among monopoly capitalists and even among nations. Prices of water and water services keep on increasing because most of our public water utilities have already been privatized by the government. Private beverage and water companies have been granted by the government with permits to practically control and operate our natural springs and water sources in natural parks and protected areas for water production and processing plants.
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The domestic market is split between three sets of players -- national brands with a pan India presence worth around Rs 4,000 crore, local brands manufactured by registered plants but restricted to regions estimated to have a combined turnover of Rs 2,400 crore and unorganised local brands estimated at Rs 1,600 crore. The report estimates that there are over 2,500 brands in this category, of which over three-fourths are local. The non-traditional category, or bulk packs, (with over 5 litre capacity) is growing rapidly, and has a current share of over 40% share. "The rising trend of bulk water consumption in homes and institutional segments will pave the way for bulk water packs to acquire half of the total bottled water market within next four-five years," the report adds. According to a national-level study, making bottled water is today a cottage industry in the country. Leave alone the metros, where a bottled-water manufacturer can be found even in a one-room shop, in every medium and small city and even rural areas there are bottled water manufacturers. While India ranks in the top 10 largest bottled water consumers in the world, its per capita per annum consumption of bottled water is estimated to be five litres which is comparatively lower than the global average of 24 litres. Today it is one of India's fastest growing industrial sectors. Between 1999 and 2004, the Indian bottled water market grew at a compound annual growth rate (CAGR) of 25 per cent - the highest in the world. The total annual bottled water consumption in India had tripled to 5 billion liters in 2004 from 1.5 billion liters in 1999. Global consumption of bottled water was nearing 200 billion liters in 2006.
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Parle bought over Bisleri (India) Ltd. In 1969 and started bottling Mineral water in glass bottles under the brand name 'Bisleri'. Later Parle switched over to PVC non- returnable bottles and finally advanced to PET containers. Since 1995 Mr.Ramesh J. Chauhan has started expanding Bisleri operations substantially and the turn over has multiplied more than 20 times over a period of 10 years and the average growth rate has been around 40% over this period. Presently it have 8 plants and 11 franchisees all over India. Bisler command a 60% market share of the organized market. Currently, Bailley has a national presence in 5 lakh retail outlets across the country. We plan to increase manufacturing plants for Bailley from 29 to 60, presently 40 plants are operational and few more will be ready for operations over the next few months, informed Nadia Chauhan, joint managing director of Parle Agro.
Variety of packages
Bottled water is sold in a variety of packages: pouches and glasses, 330 ml bottles, 500 ml bottles, one- litre bottles and even 20- to 50-litre bulk water packs. The formal bottled water business in India can be divided broadly into three segments in terms of cost: premium natural mineral water, natural mineral water and packaged drinking water. Premium natural mineral water includes brands such as Evian, San Pelligrino and Perrier, which are imported and priced between Rs.80 and Rs.110 a litre. Natural mineral water, with brands such as Himalayan and Catch, is priced around Rs.20 a litre. Packaged drinking water, which is nothing but treated water, is the biggest segment and includes brands such as Parle, Bisleri, Coca-Cola's Kinley and PepsiCo's Aquafina. They are priced in the range of Rs.10-12 a litre. The FDA also classifies some bottled water according to its origin. Artesian well water Water from a well that taps an aquifer--layers of porous rock, sand and earth that contain water--which is under pressure from surrounding upper layers of rock or clay. Mineral water. Water from an underground source that contains at least 250 parts per million total dissolved solids. Minerals and trace elements must come from the source of the underground water. They cannot be added later. Spring water Derived from an underground formation from which water flows naturally to the earth's surface. Spring water must be collected only at the spring or through a borehole tapping the underground formation feeding the spring. If some external force is used to collect the water through a borehole, the water must have the same composition and quality as the water that naturally flows to the surface. Well water. Water from a hole bored or drilled into the ground, which taps into an aquifer. Tap Water Some bottled water also comes from municipal sources--in other words--the tap. Municipal water is usually treated before it is bottled.
Popstar Lady Gaga is reportedly planning to expand her business empire by launching a drinking water brand. Gaga is said to be putting final touches on a new bottled water venture. However, the details of it are kept under wraps, reports nydaily.com on October 19, 2012
Forty years older Rooh Afza is still going strong. Rooh Afza, the scarlethued refresher, was founded by a drug maker called Abdul Majeed in Old Delhi in 1907. This classic summer sharbat has survived Partition, the licence raj, economic reforms, carbonated drinks and tetra- pack juices. When clean, cool hybrids are on their way in, Rooh Afza is still here. Every year, we sell 2 crore (20 million) bottles, says Abdul Majeed, director of Hamdard (Wakf) Laboratories the Delhi-based manufacturer of the sharbat. We have seen a 20% increase in sales in the past four years. Majeed is the greatgrandson of Hakeem Abdul Majeed, Hamdards founder. Consumption of bottled water in India
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The majority of the bottling plants are dependent on groundwater. They create huge water stress in the areas where they operate because groundwater is also the main source - in most places the only source - of drinking water in India.This has created huge conflict between the community and the bottling plants. Private companies in India can siphon out, exhaust and export groundwater free because the groundwater law in the country is archaic and not in tune with the realities of modern capitalist societies. The existing law says that "the person who owns the land owns the groundwater beneath". This means that, theoretically, a person can buy one square metre of land and take all the groundwater of the surrounding areas and the law of land cannot object to it. This law is the core of the conflict between the community and the companies as they are making the business of bottled water in the country highly lucrative. Take for instance the case of Coca-Cola's bottling plant in drought-prone Kala Dera near Jaipur. Coca-Cola gets its water free except for a tiny cess (for discharging the wastewater) it pays to the State Pollution Control Board - a little over Rs.5,000 a year during 2000-02 and Rs.24,246 in 2003. It extracts half a million litres of water every day - at a cost of 14 paise per 1,000 litres. So, a Rs.10 per litre Kinley water has a raw material cost of just 0.02-0.03 paise. (It takes about two to three litres of groundwater to make one litre of bottled water.) On April 7, more than 1,500 villagers defied a police cordon and marched to Coca-Cola's bottling plant in Mehdiganj village, Varanasi, in Uttar Pradesh state, demanding that the company immediately shut down its bottling plant. In January, the New Delhi-based Energy and Resources Institute (TERI) advised Coca-Cola to shut a bottling plant in the drought-stricken state of Rajasthan. India's Ministry of Water Resources has ranked 80% of ground water resources in Rajasthan as "over- exploited" and nearly 34% resources as "dark/ critical", the gravest ranking across the country
Bisleri is reviving its soda business in a bid to expand its portfolio beyond water. This is the second attempt by the iconic bottled waterbrand in three years to revive its soda business. A generic name to bottled water in India, the company launched Bisleri Fizzy Drink in 2009, but quietly withdrew the soda-like product, as it bombed at the marketplace. But this time, the Ramesh Chauhan-promoted company ? creator of brands such as Thums Up, Limca and Gold Spot, which were sold to Coca-Cola in a Rs 190crore deal in 1993 - appears to be making a serious rebid with Bisleri Soda. The product, available in PET bottles, is priced at Rs 15 for a 600-ml bottle.
Plastic Bottles requires costly Oil Making the plastic in the bottles requires 47 million gallons of oil annually. And that doesnt include the jet fuel and gasoline required to transport the bottles- sometimes halfway around the world.
Coca-Cola to re-align India, SWA business unit operations Coca-Cola is set to re-align India and South West Asia (SWA) Business Unit operating structure in line with its business priorities. Atlanta-based beverage giant's India and South West Asia Business Unit includes markets of India, Nepal, Bhutan, Bangladesh, Sri Lanka and the Maldives.
Aqua Express 25 5-gallon bottled water vending machine Two US-based water companies have teamed up with Nestl Waters North America and its Poland Spring Direct Division to pilot a new concept, the
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The London Evening Standard newspaper ran a "Water on Tap" campaign in April to have tap water available for drinking in city restaurants and bars. The tabloid reported getting support for its anti-packaged water campaign from the London Chamber of Commerce and Industry, the mayor's office, leading restaurants and chains such as Starbucks, Costa Coffee and McDonald's. Following growing pro-tap water consciousness, bottled water sales in Britain dipped 9% in the year to March 08. Economists at the California-based Pacific Institute that estimated the $100 billion value of the global industry, ask why consumers are readily paying for bottled water typically costing a thousand times more per liter than highquality municipal tap water. "Are consumers willing to pay this price because they believe that bottled water is safer than tap water?" Pacific Institute experts ask. "Do they have a real taste preference for bottled water? Or is the convenience of the portable plastic bottle the major factor? Are they taken in by the images portrayed in commercials and on the bottles?" The study, conducted by the US-based Earth Policy Institute, says the global consumption of bottled water has grown by 57 per cent over the past five years, despite the fact that the product is often no healthier than tap water and costs up to 10,000 times more. Emily Arnold, the author of report, says that the $100 billion spent each year on bottled water is nearly 7 times the sum invested in providing safe drinking water in developing countries.
Coca-Cola and Pepsi are changing the recipes for their drinks to avoid being legally obliged to put a cancer warning label on the bottle. The new recipe for caramel colouring in the drinks has less4-methylimidazole (4-MEI) - a chemical which California has added to its list of carcinogens. The change to the recipe has already been introduced in California but will be rolled out across the US. Coca-Cola says there is no health risk to justify the change. 4-methylimidazole (4-MEI)
4-Methylimidazole (Melanie Bottrill) *Formed naturally in the heating and browning process *Occurs in caramel colouring as well as some roasted and cooked foods *Can be in some cleaning,photographic and agricultural chemicals, dyes and pharmaceuticals * Exposure through consumption or during manufacturing process. Source: California Office of Environmental Health Hazard Assessment
New WHO guidelines for safer drinking water supply systems The World Health Organisation (WHO) has issued revised drinking water guidelines on July 26, 2011, urging governments to strengthen water quality management and asking water suppliers to improve their faulty service to consumers, in order to prevent often fatal water-borne diseases.
Despite organized anti-bottled-water campaigns across the country and a noisy debate about bottled waters environmental impact, Americans are buying more bottled water than ever. In 2011, total bottled water sales in the U.S. hit 9.1 billion gallons- -29.2 gallons of bottled water per person, according to sales figures from Beverage Marketing Corp. The 2011 numbers are the highest total volume of bottled water ever sold in the U.S., and also the highest perperson volume. Translated to the handy half-liter size Americans find so appealing, that comes to 222 bottles of
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Cola and Pepsi - India approach Coca-Cola and Pepsi are re-evaluating their approach to the Indian soft drinks market due to competition from established local rivals. In recent months, both companies have revived brands they had discontinuedin order to better reflect local culture. Coke has re-introduced Citra, a lime drink it scrapped in favour of Sprite, and Rim Zim, a reformulated masala soda currently being trialled in Delhi and Punjab. Pepsi, meanwhile, has resuscitated 100-year-old Mumbai brand Duke's with three new flavours, and is piloting 7UP masala nimbu soda
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