La Consolacion College Manila

REINVENTING EDUCATION OF THE FUTURE SCHOOL OF INTERNATIONAL HOSPITALITY MANAGEMENT

COURSE SYLLABUS
Course Code Descriptive Title I. Course Description : : : AIROPER Airline Operations and Management

This course provides a comprehensive outlook on the history of aviation in the Philippines and its evolution to commercial air carriers. It allows the students to appreciate the study of airline operations, integrating it to airport management and the travel and tourism industry. Innovative and technological trends, current issues and challenges in the air transportation industry have been integrated to provide an updated curriculum for tourism students today.

Pre-requisite/s : Credit : Contact Hours per Semester : Prescribed Textbook : Aviation 1909-2009 A Focus on Airline Philippines. 2005.

None 3 units Lecture : 3 hours 54 hrs. ZAPANTA, Avelino L. 100 Years of Philippine Management. ALZ Publishing. Taytay, Rizal,

II. COURSE OBJECTIVES: By the end of this course, the students should be able to: a. Understand the history and development of the aviation industry as a vital segment in the tourism industry; b. Know the principles behind flight itinerary planning and considerations in airline ticketing; c. Determine the significance of understanding the general aspects of airline service, its responsibility under the Contract of Carriage and the Classes of Services provided for by the air carrier; d. Distinguish the differentiated services of a regular/premium airline from a budget/low-cost carrier; e. Identify the importance of the passport, visas and other documents related to travel; f. Emphasize on the step-by-step Airport procedures involved in traveling abroad; g. Update information on aviation issues and future innovation and challenges;
AIROPER Prepared by Melissa Grace Dizon-Dulalia, MBA

La Consolacion College Manila

REINVENTING EDUCATION OF THE FUTURE SCHOOL OF INTERNATIONAL HOSPITALITY MANAGEMENT

COURSE SYLLABUS

III. COURSE OUTLINE TEACHING METHODOLOGI ES >Lecture/Discus sion; >Class Interaction; ASSESSMENT TOOLS >SelfIntroduction; >Classroom Survey/Questionn aire; >Peer Interaction;

WE EK 1

TOPIC > LCCM Goals, MissionVision and Objectives; > Specific Goals and Objectives of the School of International HRM & Tourism; > School Policies, Rules and Regulations; > Overview of the Course/Subject; > Student-Teacher Expectations;

SPECIFIC OBJECTIVES 1. Understand the missionvision, goals and objectives of the school and the institution; 2. Correlate the relevance of the course to the industry/profess ion. 3. State and establish the StudentTeacher expectations. 1. Recognize the value of the Aviation history to the Air Transportation Industry today; 2. Familiarize with the corresponding IATA codes used worldwide; 1. Heighten basic knowledge on the Philippines Air Transportation history;

> Introduction to the Aviation Industry and an overview of Air Transportation; > Aviation History: The Pioneers and the First Aircrafts; > The Airlines, Cities and Airports of the World (IATA Codes); > Highlights of Philippine Aviation: A Focus on Philippines First > The Aviators in the Philippines; > The Waves of Domestic Airline

>Lecture/Discus sion; >Class Interaction;

>Research paper; >Game;

>Lecture/Discus sion; >Class Interaction; >Classroom Forum;

>Digital Scrapbook;

AIROPER Prepared by Melissa Grace Dizon-Dulalia, MBA

La Consolacion College Manila

REINVENTING EDUCATION OF THE FUTURE SCHOOL OF INTERNATIONAL HOSPITALITY MANAGEMENT

COURSE SYLLABUS
Competition (1 to 5 from 1933 to 1989); > The Civil Aviation Authority and Legislative/Franchise Issues; > Philippine Airlines (PAL) Declaration as the National Flag Carrier; WE EK 4
st th

2. Recognize key industry players and stakeholders in Philippines Aviation since it began;

5 6

TOPIC > All About the Aircraft: Parts of an Airplane; > Classification of Aircrafts according to its use/purpose and size; > Types of Airlines; > The Philippine Air Carriers: Their background, Fleet, Routes, Hubs and Frequency; PRELIMINARY EXAMINATION > General Aspects of Airline Service: -Reservations; - Ground Service; - In-Flight Service; On-Time Performance; - Safety and Security; - Frequent Flyer Incentives; - Convenience;

SPECIFIC OBJECTIVES 1. Understand the mechanical and technical functions of an aircraft and its parts/componen ts; 2. Compare and contrast the different airliners and its service levels;

TEACHING METHODOLOGI ES >Lecture/Discus sion; >Class Interaction;

ASSESSMENT TOOLS >Quiz;

1. Establish general understanding on the best practices air carriers of the different Aspects of Airline Service/s. 2. Assess air carriers in terms of their services; > The Contract of 1. Appreciate Carriage; the features of > Classes of Airline every class of Service: Airline Service;

>Lecture/Discus sion; >Class Interaction;

>Service Matrix;

>Lecture/Discus sion; >Video

>Comparative Analysis Services/ Features; 3

of

AIROPER Prepared by Melissa Grace Dizon-Dulalia, MBA

La Consolacion College Manila

REINVENTING EDUCATION OF THE FUTURE SCHOOL OF INTERNATIONAL HOSPITALITY MANAGEMENT

COURSE SYLLABUS
- First- Class; - Business Class; - Economy Class; - Mono-Class; > Booking Classes; > Airline Differentiation: Regular Carrier vs. Low-Cost Carriers > Trends in the Airline Industry: - IATA and The Deregulation; Monopoly vs. Liberalization; Alliances/Partnership; - The Use of ETicket/Pass; - Mobile/Web Checkin and Ease of Access; - No- Frills Airlines; - Premium Airlines; MIDTERM EXAMINATION TOPIC > Basic Principles on Flight Itinerary Planning: - Familiarization on the World Map, its Areas/Zones; - Use of the 24-Hour Clock/ Military Time, Daylight Saving Time (DST) and Time Zones; - Official Airline Guide (OAG) and its Elements, Contents and Features: Manual vs. On-Line; - The Types of Flight: Non-Stop, Direct, Connecting, OpenJaw/Broken Segment; 2. Co-relate the value of money to the class and type of service air carriers render; Presentation: Cathay Pacific vs. Etihad Airways;

1. Update information on the policies, laws and regulations on the current trends and development; 2. Discover the convenience/ea se of using wireless/ mobile technology in air travel;

>Lecture/Discus sion; >Class Interaction;

> On-line Research;

9 WE EK 1012

SPECIFIC OBJECTIVES 1. Familiarize with the basic skills required for Flight Itinerary Planning; 2. Identify, read and understand the applicability of the contents and features of the OAG.

TEACHING METHODOLOGI ES >Lecture/Discus sion; >Class Interaction;

ASSESSMENT TOOLS >Group Game;

AIROPER Prepared by Melissa Grace Dizon-Dulalia, MBA

La Consolacion College Manila

REINVENTING EDUCATION OF THE FUTURE SCHOOL OF INTERNATIONAL HOSPITALITY MANAGEMENT

COURSE SYLLABUS
- Flight Direction: One-Way, TwoWay/Round Trip, Open Jaw, Circle Itinerary; > Common Air Travel Terminology and Flight Itinerary Terms; > Travel Restrictions and Limitations; > Air Fare Categories; > Air Traffic Rights: The Freedoms of the Air; PRE-FINAL EXAMINATION > International Air Travel Documents/Requireme nts: - The Passport and its Types and Security Features; - The Visa, Types/ Classifications and Standard Application Procedures; Health and Immunization Certificates by the World Health Organization (WHO); International Drivers Permit; - Use of Travellers Cheques;

13

1. Define the >Lecture/Discus concepts used sion; in air travel; >Class 2. Be well- Interaction; versed with policies on ticket, fare pricing and with the freedoms of the air; 1. Recognize >Lecture/Discus the authenticity sion; of each travel document; >Class Interaction; 2. Explain its significance and >Physical role in Demonstration international of actual of travel; travel documents;

> Long Quiz; > Web Research;

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> Class Graded Recitation; > Digital Scrapbook/ Compilation of Travel Documents;

WE EK 16

TOPIC > The Philippine International Airports: Types, Locations, Operations, Facilities and Features: - Guidelines for

SPECIFIC OBJECTIVES 1. Determine the designated airport for each flight originating from the Philippines;

TEACHING METHODOLOGI ES >Lecture/Discus sion; >Class Interaction;

ASSESSMENT TOOLS > Reaction Paper;

AIROPER Prepared by Melissa Grace Dizon-Dulalia, MBA

La Consolacion College Manila

REINVENTING EDUCATION OF THE FUTURE SCHOOL OF INTERNATIONAL HOSPITALITY MANAGEMENT

COURSE SYLLABUS
Passenger Departure and Arrival; - Immigration and Security; Customs Regulations, Restrictions and Declaration; - The Regular Airport vs. Low-Cost Airport; > Airline Issues and Challenges: - Reciprocity on Open-Skies Policy; - Low-Cost Airports and its Impact; - 9-11 Incident and SARS: Changing Aviation Security; - Passenger plane Crashes and Air Carriers Responsibility; > The Future of Aviation: Innovation and Beyond; FINAL EXAMINATION 2. Follow the > Film Showing: step-by-step The Terminal procedures (2004) Movie; from Airline Check-in at the Airport to arrival at the Airport of final destination; 1. Make a stand on the issues and challenges in the Air Transportation industry; 2. Envision the future of Air Transportation; >Lecture/Discus sion; >Class Interaction; > Position Paper;

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IV. COURSE FORMAT A. 1. 2. 3. 4. EVALUATION: Practical Exams and Graded Recitation; Research and Position Papers/Individual Essays and Reaction Papers; Written Test (Quizzes, Prelim, Midterm, Pre-final and Final Exams); Case Study/Group presentation/Activity/ Class Debate/Digital Scrapbook/Video Presentation;

B. GRADING SYSTEM : st 1 half 2nd half Prelim Exam 10% Pre-final Exam 10% Class Average 15%(Quiz, Seatwork, Assign.) Class Average 15% Midterm Exam 25% Final Exam 25%

AIROPER Prepared by Melissa Grace Dizon-Dulalia, MBA

La Consolacion College Manila

REINVENTING EDUCATION OF THE FUTURE SCHOOL OF INTERNATIONAL HOSPITALITY MANAGEMENT

COURSE SYLLABUS
============== =============== MIDTERM GRADE 50% + FINAL GRADE 50% = 100% V. REFERENCES AND SUPPLEMENTARY MATERIALS : Books/Publications: CLARAVALL, Bienvenido G. Travel and Tour Operations in the Philippines. Second Edition. Paul So and Partner. 2008. MP4 Video Documentation: 1. Etihad Airways Video; 2. Singapore Airlines Video; 3. The Terminal (Movie), 2004. Featuring Tom Hanks and Catherine Zeta-Jones; VI. WEBSITE REFERENCES: 1. www.cebupacificair.com 2. www.philippineairlines.com 3. www.flyzest.com 4. http://getrealphilippines.com/blog/2012/04/exciting-times-ahead-forphilippine-airlines/ 5. http://www.slideshare.net/catansay/airline-industry-10446667 6. http://www.slideshare.net/innovationexcellence/airlineinnovationsairlinetrend saixhamburgpublic-120413033109phpapp02 7. http://www.slideshare.net/SoleilGan/how-cebu-pacific-air-changed-the-game

Prepared by: September 2012

MS. MELISSA GRACE DIZON-DULALIA, MBA Tourism Educator/Faculty Member Date

19

Reviewed by:

MS. PINKY MARIE ALCANTARA Officer-In-Charge, Tourism Department

Date

Approved by:

DR. ANGEL H. ESPIRITU III 7

AIROPER Prepared by Melissa Grace Dizon-Dulalia, MBA

La Consolacion College Manila

REINVENTING EDUCATION OF THE FUTURE SCHOOL OF INTERNATIONAL HOSPITALITY MANAGEMENT

COURSE SYLLABUS
Dean, School of International Hospitality Management Date

Noted by:

DR. MAXIMO Y. MULDONG Director, Academic Compliance & Chief of Staff Academic Senate

Date

AIROPER Prepared by Melissa Grace Dizon-Dulalia, MBA