SCOPE OF THE REPORT

This report includes quantitative and qualitative data relating to the educational and social performance . The data is recorded on a company-wide basis unless otherwise indicated. The report covers the environmental and social impacts of the business. Much of the data and information relates to the effects that we have in the vicinities of the business. We also cover the wider impacts of the company where appropriate. For example, the products and services may bring educational benefits in a range of locations depending upon where the customers are based. As enterprises begin to envision their plan . its likely that integration will be a key concept. The marketing department may have more control over the 4Ps but companies will also need to streamline their use of big data to help them improve efficiency in the one-to-one world of marketing messages. Sponsorship gives you and the company the opportunity to increase the profile of the company's brand, product or service to a wider audience. Scope's diverse work means we regularly reach hundreds of thousands of consumers in many different target audiences. Engaged and educated executive sponsorship will be critical for a successful Sustainability Governance programme. Executive sponsors must play a role in developing information policy and measures required to achieve higher levels of information maturity. To be successful, the Sustainability Governance program requires active involvement and leadership from the business as well as within technology. Therefore, having sponsors from both the business and technology can be effective.

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EXECUTIVE SYNOPSIS
This report was commissioned to examine the various industries interested in sponsoring a society which conducts various test and Olympiad. This report describes the major competitors in field of education consultancy. IFEHE was started with a vision of contributing to the world of higher education by introducing a culture of continuous learning. IFEHE evaluates the best of the practices from all over the world, studies their scope of implementation in Indian scenario and helps in executing them by bringing the right kind of expertise. Maintaining the data base of the companies for the placements of finalist of NCAT students.Collect resumes of students who are in final year and properly groom the students for interview, format their resume properly and make it attractive. Keep in touch with good companies n prepare presentations of ythe college and during campus time visit the companies and inform that ythe students receive best of training and are industry ready. Assist students in placements. Its not a marketing job its a counselling job to students and acting as link for arranging campus n other interview arrangements. Students were from various background and all over the nation. They were in final year MBA, B.tech, mass com. ,Bcom, Bsc, etc. Research is on the topiccustomer relationship manager. The clients were various top consultancy and colleges. Directors, HODs and VPs of more than 100 college participated in the event. This report is made under the guidance of Mr. lalit Jonwal . Sthece of collection information is mailing. calling, internet, websites, postal mailing and e-

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INDUSTRY PROFILE: EDUCATION CONSULTANT

The Educational Services Industry is composed of establishments that provide instruction and training on a wide variety of subjects. These institutions, including schools, colleges, universities and training centers, are either privately or publicly owned. Private institutions may be further classified as "for-profit" or "not-for-profit". We report on publicly traded, for-profit schools that have a focus on post-secondary education. According to the most recent data provided by the U.S. Department of Education, post-secondary education is being provided to about 18.2 million students. Of that population, some 1.4 million are receiving their education through for-profit schools. Industry Dynamics Educational Services is widely considered a counter-cyclical industry. That is to say, typically, when the economy is doing poorly and unemployment is rising, more working adults, as their career prospects start to dim, decide to upgrade their education. This, in turn, leads to higher enrollment and increased profit at the schools. We note that traditional undergraduate education for young students is generally non-cyclical. Culinary arts schools, however, can be labeled as moderately cyclical. Also, certain types of educational institutions do perform largely in sync with the broader economy. For example, providers of information technology instruction benefit in good times, when companies are likely to boost related investment. There is a growth element to this industry. Education companies are reporting a trend of rising demand from working adults. More and more employers are requiring college degrees for a greater range of jobs. Enrollment rates are tracking higher at most schools. To an 18-year old, thinking about the future,
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or a 30-year old without a college degree, looking for a career boost, diplomas are becoming the standard rather than the exception.

Profit Generation Schools are seeing improving enrollment rates in both the traditional and online formats. Traditional schooling caters to young students that have just graduated from high school. Online instruction is more tailored to working adults who prefer to attend classes at evening time or during weekends. Web classes typically carry higher margins than the traditional classroom setting, since professors can connect to a significantly larger number of students and there are no direct brick-and-mortar costs. Globalization also augurs well for the industry. Due to global outsthecing, there is increasing pressure on workers in developed countries to enhance their skills. There are two other important trends running in the industry's favor. As the U.S. continues to transition from a manufacturing-based economy to one heavily reliant on the service sector, for-profit educators stand to gain from offering ctheses in information technology, healthcare and business management. And, companies have the opportunity to tap an enormous under-educated segment of the world population. Lucrative markets include China, Brazil and other developing nations. A few educators have already established beachheads in promising overseas regions. Regulation and Competition Companies in this industry adhere closely to the Higher Education Act. Compliance with the Act is critical to maintain accreditation; it provides the ability to operate in various states. Accreditation allows a school's students to apply for financial aid under Title IV (low income) of the Act, the Pell Grant, and the G.I. Bill. This is important since a majority of students receive some sort of aid. Notably, the Act, and other regulation, has been fairly successful in shutting down and prohibiting "diploma mills", thus ensuring a fairly high overall quality of instruction.
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Competition among these schools for prospective students is intensifying. Expenses of new-student leads and marketing continue to rise. Barriers to entry in this industry are significant. It is very expensive for a potential market entrant to build a school from scratch. The start-up phase can be difficult, especially without a substantial government-supported student base. Also, IT investment can be complex and quite costly, particularly for online operations. Financial constraints can limit a school's ability to expand. Schools prefer to tap the equity market, when their share prices are at elevated levels, rather than issue debt. Investment Considerations There are several things to look for when investing in individual companies in the Educational Services Industry. Investors should seek schools that have steadily rising enrollment, which typically leads to strong revenue and earnings growth. Favorable new-student starts and high conversion rates (from inquiries to enrollment) are good indicators of a company's prospects. Schools that have tapped or have plans to enter emerging markets will likely have a "first-mover" advantage and solid long-term growth potential. Institutions that have a sizeable mix of top-quality online business can better lever expanding demand at the bottom line. Capable management is also an important consideration in weighing these stocks for investment. The industry is susceptible to "headline" risk. An adverse ruling, or even just the hint of an investigation, from the U.S. Department of Education can cause a sharp decline in valuation. Such problems are frequently the result of inadequate compliance or misleading enrollment figures. If news breaks that a particular company is under investigation for reporting irregularities, its stock, and those of its peers, could be affected. Too, a strong, experienced leadership team is necessary when companies merge. (The industry has undergone substantial consolidation in recent years.) Often, operating results will suffer from a combination during an

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initial integration period. A proven track record strengthens the chance of long-term success. Higher education affects almost all of us as students, parents, employees, employers, and citizens or as beneficiaries of scientific, medical, and stechnological research. A college education is coming ever closer to being considered so basic that, like hospital care, it is too important to be left to the competitive forces of the marketplace. Higher education today is caught up in conflicting political pressures that are increasingly relying on it to solve economic and social problems.Colleges and universities are called on to expand their already broad missions and make college education available not only to all recent high school graduates but also to older adults trying to adjust to changing labor markets. At the same time, higher education is asked to expand these educational services while reducing revenue from tuition and to avoid pursuit of other revenue stheces when they involve questionable relationships with the corporate world. And the richer schools are pushed to spend down endowments that are being deemed excessive without a clear definition of what that means. The higher education industry is complex anddiverse. It combines a dominant public sector of state universities and community colleges that educate a majority of all students. An education industry analysis demonstrates the findings of a study based on the various linkages of the education industry. It brings forth the underlying factors on which the facets of the industry are dependent and lists them down in order in a well-formatted document. It should be thus conducted sincerely by a technical team of equipped members. Aim of the analysis: This analysis would put forward the statistics based on the economic output churned out by the universities and colleges, earning potential of prospective workers, employment generation and its economic

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impact and the business sectors most attracted by the presence of certain universities. Key points extrapolated from the analytic studies of the industry are as follows:

It is estimated that all universities and institutions combined would

generate more than 3 lakh students with bachelors degree and more than 3.5 lakh students with master degree.

10% of the universities would assign placements to the students

depending on their merit which would solve the problem of unemployment to a large extent. It is expected that such placements would compensate for 50% vacancies.

The business professions to be most benefitted by the presence of the

universities are namely the mainstream ones like telecom services, banking, legal services, hospitals, real estates and business management including public relations.

The recent private ventures have shown hopes regarding increased per

capita income of the entire region.

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IFEHE was started with a vision of contributing to the world of higher education by introducing a culture of continuous learning. IFEHE evaluates the best of the practices from all over the world, studies their scope of implementation in Indian scenario and helps in executing them by bringing the right kind of expertise. The Board of advisors has Professors from IITs and IIMs, who play a pivotal role in the quality assurance. The offering stems out from the detailed research which we do on the ground level. The hands on problems that educational institutions face becomes the starting point of the product development. We are working on core issues like Leadership, Faculty Training, Students Development, Value Education, Innovative Pedagogy and IT implementation. We have catered to more than 200 Engineering Colleges and B-School through the in house and open house programs. The development of a society in general and on individual in particular is closely linked to the educational attainments of its people, a doctrine that has perhaps remained unquestioned over time. What have been the topics of the debate are the constituents and definitions, both of development and educational attainments.

With rapid changes in demographics, information technology and the worldorder, the higher education sector is poised for a major transformation. With globalization and privatization, increased student mobility, reduced public funding and rising stakeholder expectations, delivering quality has become an extremely challenging task.

The best/rated (and often the most profitable and/or endowed) educational institutions of the world are in the United States of America and there is probably no institution in USA who do not have a significant Indian faculty and students. India has however not yet been able to create similar institutes in
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India herself. The challenge of delivering quality education profitably seems an elusive one.

THE MISSION
The development of a society in general and on individual in particular is closely linked to the educational attainments of its people, a doctrine that has perhaps remained unquestioned over time. What have been the topics of the debate are the constituents and definitions, both of development and educational attainments.

With rapid changes in demographics, information technology and the worldorder, the higher education sector is poised for a major transformation. With globalization and privatization, increased student mobility, reduced public funding and rising stakeholder expectations, delivering quality has become an extremely challenging task. The best/rated (and often the most profitable and/or endowed) educational institutions of the world are in the United States of America and there is probably no institution in USA who do not have a significant Indian faculty and students. India has however not yet been able to create similar institutes in India herself. The challenge of delivering quality education profitably seems an elusive one. The questions are many, some of them that immediately come to the mind are: Can

institutions of excellence be designed? Is there a blueprint for the are the leadership skils required for an institute of excellence?

same?
What

How can they be imbibed?

How

do we attract, motivate and retain good faculty? Should faculty be do we attract the best students?

incentivized?
How

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 What How

are the systems and processes required for an excellent institute? do you design a curricula for the future? What are the necessary

industry linkages? and so on.. Perhaps there are no final answers to these and many other questions of similar nature. However, there are instances of success. The solutions may not be universal. They may need to be adapted to the region, local, student profile and the environment. The best practices need to be shared, debated and disseminated. It is with this thought that the International Forum for Excellence in Higher Education (IFEHE) is conceived. The forum has as its mandate:1. To provide a platform for the sharing of best practices in higher education through national and international conferences. 2. To design and conduct training programs for the needs of the institutions and faculty in institutes of Higher Education.
3. To organize and facilitate study tthes for acamedecians and the

administrators to the best universities in the world. 4. To facilitate faculty and student exchange programs nationally and internationally.
5. To organize and co-ordinate round-tables to discuss and debate issues

of institutional management and excellence. 6. To research, publish and disseminate best practices adopted by the best institutions/universities in the world.
7. We invite you to actively participate in this forum and share you

experiences and learnings to create a more vibrant and educated world.

THE VALUES

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The Experts are the greatest assets. We provide the appropriate environment for the experts to work with passion and commitment in attaining the goals. We value the team, take pride in their accomplishments, foster their continued professional growth and enctheage their idea. The team of experts consists of highly qualified, motivated, skilled and experienced professionals. All of the experts believe in the mission, and understand the vision. The customers keep coming back to us because of the experts proven abilities to solve business problems. The skills of the experts are continuously updated and enhanced through regular training.

IFEHE Cultural Highlights

The Leadership - Inspiring , Visionary and Effective . The Core -Integrity, Respect and Commitment . The Focus - Customer Centricity - Revolve around You. The Communication - Open, Transparent & in Real Time. The Work Environment Dynamic, Rapid Response to Changes. The Philanthropy Community Involvement. The Teams Confident, Positive and Enthusiastic.

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HISTORY

IFEHE was started with a vision of contributing to the world of higher education by introducing a culture of continuous learning. IFEHE evaluates the best of the practices from all over the world, studies their scope of implementation in Indian scenario and helps in executing them by bringing the right kind of expertise. Our Board of advisors has Professors from IITs and IIMs, who play a pivotal role in our quality assurance. Dr.Harish Chaudhry have done his schooling from The Doon School, Dehradun, Dr. Chaudhry, holds a B.Tech from IIT, Kanpur, PGDBM from IIM Bangalore and a Ph.D from IIT Delhi. Trained by RWTUV, Germany in TQM, BaaN Systems. Holland in ERP and IBM in dB2, Dr. Chaudhry is a consultant and trainer of repute to corporate sector. Having carried at substantial
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research on values and quality in education, he has conducted numerous training programs for school principals, parents and teachers. Mr. Lalit Jonwal has done his Bachelors of Information Technology from Delhi University and his MBA from IIT Roorkee in Marketing & IT. Mr. Jonwal has worked in the software field, market research and banking industry before starting P2CConnect in March 2008.

MAIN PRODUCT

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NCAT: National Creativity Aptitude Test

The NCAT is designed to sensitize the students to the domain of creative thinking and motivate them to read, learn and practice the same. We also wish to establish that there is no known correlation between memory, logical abilities, linguistic talent and creativity. NCAT may throw up a set of students who dont seem to be the front-runners in the curricular subjects as creative geniuses and motivate them to sharpen their talent. We invite you to participate in this test.

2nd

National

Conference

on

Excellence

in

Higher

Education
The drivers of excellence are many and research does not seem to converge on a globally acceptable list. What however is of little debate in the critical role of leadership, both in the government and the non government sector, it is well established that institutions that have delivered quality and become brands have been headed by committed, sincere and charismatic leaders. As a matter of fact, often it is said that the fate of an institution is to a large extent determined by its founding figures the Director, ViceChancellor and/or the Owner Manager.

International Study Tthe-USA :

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Post liberalization, the economy of India has been one of the fastest growing economy in the world and so have been the aspirations and dreams of the largest and youngest population of the world. As people have ventured out in search of good education in the past, the local education sector has also metamorphosed from an unorganized one to one which is hungry to adopt the best of the practices prevailing across the globe. Sensing this need, the international visit has been started as an annual event by IFEHE.

COMPETITORS INFORMATION
SCIENCE OLYMPIAD FOUNDATION (SOF)
SOF is a Registered Not-For-Profit Organization Popularising

Computer, Science, Mathematics and English Education among school children. A non-profit organization established by leading academicians, scientists and media personalities with the aim of promoting science, mathematics and computer education, the Science Olympiad Foundation has been striving for over a decade to promote scientific attitude through innovative activities and use of IT in learning process that involve school students across the country. In the present times when the world is totally pivoted on science and IT, it is pertinent to think and plan about the future - a future in which the children of the present shall be the leaders of tomorrow. Regular qualitative and quantitative assessment needs to be done at the national level in order to build up the scientific and IT talent pool. It is in this sphere that the role of SOF
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has been much appreciated over these last few years, so much so that highly reputed organizations like WIPRO, LG, Reliance, Aakash Institute, Vidyalankar Dnyanapeeth Trust, Resonance and MTG Learning Media have volunteered to support SOF's various programmes. SOF's integrity and commitment towards the fulfillment of its objectives have been lauded by thousand of schooling institutions and millions of students who have directly benefited from its educative, informative and evaluative programmes. For the future SOF has several more innovative programmes lined up, which promise to bring about a sea change in the approach to science, maths and computer education.

SOF MISSION
The key to having a large, exclusive scientific and IT talent pool for the future is seeking out, identifying young geniuses and providing them with a unique competitive platform where they can prove themselves. To further this cause SOF endeavors to:

Identify and nurture future scientists, technologists and IT talent at school level. Enctheage students' participation in national/international science and IT competitions/ programmes/events Instill a feeling of belonging to national and global science and IT fraternity. Infuse a healthy competitive spirit through reward based

Contests/Olympiads.

Bring about a transformation in the classroom approach to science and IT to make it more interactive, practical and innovative.

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Disseminate knowledge and information on the latest developments in science and technology. Project SOF as a Centre of Excellence that could cater to different schooling institutions in the areas of methodical research, new educational tools, special publications and expert advice.

Aspiring Minds

Aspiring Minds' vision is to bring credible and genuine assessment to various aspects of education, training and employment. Aspiring Minds strives to help institutions and companies from choosing the 'right' individual rather than the 'best' individual. Founded by Varun and Himanshu, the Aspiring Minds team is 160 people strong, boasting of alumni of premier institutions such IIMs, IITs and NITs with dozens of years of experience at various large corporate and MNCs. With offices in Delhi, Bangalore and Mumbai and full-time presence across all major cities, Aspiring Minds team is committed to servicing its clients and partners at the highest possible standards. The employability solutions help individuals, institutions and regional stakeholders to benchmark employability, plan interventions and guide potential to a 'right' job.

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AMCAT is India's Largest Employability Test and is conducted across the nation for engineers, graduates and MBAs. AMCAT the flagship assessment is a multidimensional skills. AMCAT is delivered at colleges across the country making it convenient for students and candidates to appear for the same. The anywhere any time test has tens of thousands of takers every month making AMCAT by far the largest employability assessment in the country. Built using high-end statistical technology, AMCAT is an adaptive testing platform with a standardized scoring and high reliability and validity. Campus and Institutions can obtain a detailed Campus Diagnostics Report after conduction of the AMCAT test. The detailed 30 page report discusses the employability of talent in the campus at a macro and micro level discussing possible areas of intervention at a macro level and helps hand pick good and below average students at a micro level. The report acts as a powerful tool for the campus administration to help increase the quality of education at the institution and bring in measurable performance metrics. Aspiring Minds Research Cell continues to lead India's research on quantifying employability. Through its yearly National Employability Reports for various academic backgrounds, they report year on year employability of graduates for different sectors and industries. The National Employability Reports cited extensively in media are respected for the extensive work behind the same and the accuracy of results. Founded by a group of IIM(A) alumni, with ample personal experience of educational institutions, Educational Initiatives(EI) is an effort to ensure every child learns with understanding. Established in 2001, Educational Initiatives
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evaluation

in

various

employability

related

competencies

including language and communication, aptitude, personality and domain

believes in making a difference in education through personalized learning and ensuring that students learn with understanding.EI has over 15 years of expertise in education, with a deep understanding of child psychology and efficient methods of teaching, based on detailed research and a formidable database of student learning through ASSET.The detailed research has proven that children today respond to rote-based questions relatively well, however, they fail to answer unfamiliar or application based questions due to unclear core concepts.We aim at addressing this fundamental problem with a competitive team of professionals from the industry and strong trust based relationships that we share with over 2,000 schools in India over the last 10 years. The team consists of professionals who have vast experience in the field of school education. The team members have taught in leading schools, been members of the state textbook committees and designed and taught ctheses at the school as well as teacher-training level. We believe in learning through understanding, so that the education lasts the students for a lifetime as a tool to help them in all their endeavthes. Through the other interactive tools like Mindspark (digital self learning program)ASSET ,Detailed Assessment, CCE Certificate Cthese, Teacher Evaluation Program, Teacher Sheets and more, Educational Initiatives assists thousands of teachers in improving their students' achievements..EI is also working with leading organizations like World Bank, Michael and Susan Dell Foundation, Google, Azim Premji Foundation, Duke University, USA and is doing large scale assessment projects with various State Governments. In the last 10 years, EI has assessed over 2 million students, with more than 30,000 students experiencing personalized learning through Mindspark in cities like Lansing and Michigan, USA.Today, EI has worked with over 3000 schools with over 3.5 lac students taking the EI's International Benchmarking Test - 'ASSET' every year and has a presence in UAE, Kuwait, Singapore, USA.EI, in association with Google, has also conducted one of the largest study
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to know the student learning levels in Government Schools in 21 states of India, along with a "Students Learning in Metros Study" conducted in association with Wipro. The Govt of Bhutan has also partnered with EI to conduct Student and Teachers Assessments on annual basis.

S W O T ANALYSIS

Strength Monopoly in conducting Creativity test National and international conference Association with IIT, DELHI Opportunity Providing placement winners. Induction program for companies. to NCAT

Weakness Less No Of Employees Too much diversified Lack of awarness

Threat From competitors High registration cost.

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ORGANIZATIONAL OVERVIEW
IFEHE was started with a vision of contributing to the world of higher education by introducing a culture of continuous learning. IFEHE evaluates the best of the practices from all over the world, studies their scope of implementation in Indian scenario and helps in executing them by bringing the right kind of expertise. The Board of advisors has Professors from IITs and IIMs, who play a pivotal role in the quality assurance. The NCAT is designed to sensitize the students to the domain of creative thinking and motivate them to read, learn and practice the same. We also wish to establish that there is no known correlation between memory, logical abilities, linguistic talent and creativity. NCAT may throw up a set of students who dont seem to be the front-runners in the curricular subjects as creative geniuses and motivate them to sharpen their talent. We invite you to participate in this test. This Olympiad is designed to assess a childs creative abilities and his/her achievement motivation. We believe that this Olympiad will unearth hidden talents and enctheage children who may have felt disctheaged, to participate

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in the learning process more willingly and meaningfully with a renewed sense of self-belief and self-confidence The drivers of excellence are many and research does not seem to converge on a globally acceptable list. What however is of little debate in the critical role of leadership, both in the government and the non government sector, it is well established that institutions that have delivered quality and become brands have been headed by committed, sincere and charismatic leaders. As a matter of fact, often it is said that the fate of an institution is to a large extent determined by its founding figures the Director, ViceChancellor and/or the Owner Manager. Is there a best approach of leading an academic institution? Perhaps, not, as the choice and the style is both contextual and domain specific. However, there are lessons to be learnt. One may well question the transferability of the lessons and the fertility of the soil to accept such transplantation. This conference is an attempt to identify these dimensions and also explore the environmental factors that impact them. The first National Conference on Excellence in Higher Education was held on April 1-3, 2011 at IIT Delhi. The conference explored the theme and attempted to identify the drivers of excellence in general and quality of higher education in particular. Whereas different researches proposed different and often varying approaches to achieve excellence - one thing that was perhaps common to most of them was role of leadership, leadership, that would enable the creation of the vision and inspire the stakeholders to achieve the same. It also becomes clear that the theories of corporate leadership have some lessons for the higher education sector, however, they need to be significantly modified to be applicable to it. Managing a group of academicians with diverse interests and opinions call for a different quality of leadership and poses different challenges than corporate leadership.

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That the higher education system has expanded significantly in the postindependence era and that the participants of the non-government sector have made significant contributions in the last two decades is clear. What, however, is not clear is the relevance and quality of the education being imparted? That the National Institutes of Importance and the IIMs in the government sector and a number of institutions and universities in the nongovernment sector seem to fulfill their mandate is an acceptable hypothesis.

ORGANIZATIONAL STRUCTURE

President:

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DEPARTMENTAL STUDY:- MARKETING

Role of marketing department
The marketing department studies the market and the target customers, decides the best way to reach these customers, and works with the rest of the company to help determine the new product needs of the market. Depending on budget availability and the skills of the team, the company chooses to outsthece certain elements of the marketing process (such as market research) or decide to do these jobs in-house. Key responsibilities of the marketing manager / director vary according to the business but can include:

Instilling a marketing led ethos throughout the business Researching and reporting on external opportunities Understanding current and potential customers Managing the customer jtheney (customer relationship management) Developing the marketing strategy and plan Management of the marketing mix Managing agencies Measuring success

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Managing budgets Ensuring timely delivery Writing copy Approving images Developing guidelines Making customer focused decisions Satisfying the customers Personal meetings Optimum utilization of restheces Data collection

The marketing role can be diverse or focused but now Ill elaborate further on some key aspects which were at the heart of the job.
Market Research: Marketing managers need to have a good

knowledge of the customer. This means building up an accurate picture using the restheces that are available. Information can be gathered from questionnaires, focus groups, the internet, interviews, buying habits and many more stheces, later the information is examined in a scientific way using proper statistical methods.
Development of marketing strategy and plan: Marketing planning

is at the core to any business and is usually presented in the form of a written marketing plan. Answers to some questions are asked likeo Situation Analysis where are we now?
o o

Objectives what do you want to achieve? Strategy how are you going to get there? Actions who is going to do what, and by when?

o Tactics - what are the details of the strategy?

o

o Controls how are you going to measure success?

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 Management of the marketing mix: The marketing mix includes all

tangible elements that allow the org. to market the product. This includes facilities, the employees, the product itself, the cost strategy, the process of selling, and how it is promoted and advertised. A product focused organization will probably start with an idea for a new product, then try and determine who is likely to buy it.
Customer relationship management (CRM): Customer relationship

management is the process of communicating with customers throughout the various stages of the purchasing process, and this includes people who have already bought from you. It is significantly easier to hold on to an existing customer than it is to find new ones, but doing this requires all elements of the marketing mix to be run well.
Managing agencies: To develop all elements of the marketing mix.

Websites, brochures, and other promotional items will usually involve some form of outstheced help such as graphic design or printing.
Measuring success: An important element of the marketing manager's

role which is often neglected is the process of collecting and analysing data on success.
Final words: Marketing managers have a diverse and varied job, and

promotion should just be one element of the scope. Championing a marketing focussed business structure will provide a greater chance of success in today's challenging business environment and will lead to a more sustainable future. The company has to provide what is being promised to the customers and society. Tools used in marketing .

Tele-calling by callers: Print advertisement on newspapers, pamphlets, magazines, hoardings. Electronic advertisement through email, web search/ads.

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Personal contacts and meetings. Posting broachers to postal addresses all across India Social media networking sites. Their venue for the event was one of the USP.- at IIT ,Delhi.

STRUCTURE OF MARKETING DEPARTMENT

Creative Marketing

Marketing Analyst

Explaination

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Marketing Director: A leader who understands how to translate the organization's business objectives into marketing strategies that drive revenue. The part of his or her role includes the tactical planning and execution of marketing campaigns. Their greatest responsibility is building relationships with other department leaders and maintaining operational alignment.

Marketing Manager: A marketing manager is responsible for finding and developing customer bases for ythe products or services. The marketing manager is responsible for designing and implementing the company's marketing plan.

Marketing Analyst: A marketing analyst should be skilled in researching target demographics. They are responsible for providing information and insights regarding customers, markets, competitors and campaign effectiveness to measure performance and support business decisions. The person is knowledgeable about mail, e-mail, Internet, print and social media campaigns.

Creative Marketing team: Messaging is key to supporting the marketing plans set forth for the business. A creative marketing specialist is becoming a standard position in marketing departments. Once you have determined ythe goals and set ythe budget you can hire someone who will effectively find and fill ythe niche in the social cyber world. This position should also be focused on the development and continuity of online and print communications.

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INTERN PROFILE : BUSINESS DEVELOPMENT MANAGER

The job of a business development manager is to improve the competitive advantage, build the name in the industry, and help decide what new items enhance the sales ability. They will either need to be smart about building a sales plan or you might consider retaining that job as part of the duties. The business development manager is someone who already understands y the business so they can market it and help you grow. If not, they have to be someone who learns very fast. Business development includes a number of techniques designed to grow an economic enterprise. Such techniques include assessments of marketing opportunities and target markets, intelligence gathering on customers and competitors, generating leads for possible sales, follow-up sales activity, formal proposal writing and business model design. Business development involves evaluating a business and then realizing its full potential, using such

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tools as marketing, sales, information management and customer service. These tasks are carried out by business development managers. I worked as a business development manager with IFEHE ,society .I helped the organization by bringing sponsorship for National Conference on Excellence in Higher Education. Contacted many top educational organizations and companies which can attain mutual benefit from this sponsorship. Few of the sponsors were India college search, Dell, merit tracer etc. I targeted on some specific industry like e-learning software developers, PC manufacturers and suppliers like dell, HCL , HP, Lenovo etc and various consultancies. For this I approached to their marketing and event team. Mailed them the proposal letter, took appointment, fixed personal meetings and at last took the follow up. I also worked as placement manager where my work was to place the

finalists of NCAT in each category. For this I contacted the HR dept. of the companies like HCL,TCS, CONVERGES, Andekus etc. I asked for their contact details and according to their company policy their procedure for campus selection. I maintained their database then called them and mailed them the offer. I was constantly reminded about clear objectives particularly for those areas of the job where there are outputs you will be required to measure and be answerable for. Keeping the main objectives constantly in mind is essential even if they evolve or change a bit over time. I was able to identify the key actions that the department is going to pursue.

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STUDY OF SELECTED RESEARCH PROBLEM

Statement of Research Problem: Why CRM is needed in company and how CRM brings Sponorship.

4.2 Statement of research objectives:

To study the Importance of CRM To find the methods to get sponsorship To identify various ways to approach to the investors

4.3 Research design and methodology Research type: Pure research/ Theoretical Research Pure research: It is undertaken for the sake of knowledge without any intention to apply it in practice. It is also known as basic or fundamental
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research. It is not necessarily problem-oriented. It aims at extension of knowledge. Research methodology: The methodology being used involves two basic theces of information: primary theces and secondary theces. Research is based on the secondary thece. Primary Data: Meetings and discussions with the business development team. Secondary Data: Clients reports Companies websites Study of previous reports and proposals
Database was prepared contaisning the names of the companies. It

contained the name of the company, the name of the concerned high

Limitations of research: Limited time Limited availability of information Less money

ANALYSIS
5.1 Analysis of Data

CRM is the most important for any business development Customer satisfaction is important for retaining the customer

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Customer retention and expansion is important for business development Clients data should be properly maintained so that its easy to find any of the customer

Seminar programmes or training programmes should be done on regular basis to updated the customers about the new and future plans or to attract new customers

Should contact the customer regularly so that customers feel comfortable with the company

Calls to be initiated can be prospecting or arranging appointments or helps in solving customer queries

The choice of words and language plays a major role. Saying the right words helps create a good first impression

A good script can help to clinch a deal. Have a script in place with answers to some of the likely questions that one could be asked. The script can include important points or detailed answers

In case of a cold call, find out if the customer is interested in continuing the conversation before one launch out. If the person is busy, suggest a better time and can call up later.

Keep the conversation short. Get the point quickly as attention spans over the telephone are short and people can be in hurry to get to work

Ensure that caller list includes prospects that qualify. Before putting someone in the list, ensure that the person fits the target customer profile

Ensure that one delivers what is promised. Mail important brochures, forms etc promptly

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Comparative Study

SUMMARY OF FINDINGS

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The database was prepared. It contained the name of the company, the name of the concerned high officials, the address and the telephone no. of the company along with the mail address and website of the company

A script was prepared and also the answers to the expected questions were taken into concern

Caller should have the complete information and proper knowledge of the subject

Customer relationship management and customer satisfaction is important for business development

STATISTICALLY ANALYSIS
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Explanation
Here is the list of various industry which can be the possible sponsors of

the event. Consultants are most popular sponsors . like Indian college search.
Colleges like amity, IIPM, college board etc. Hardware and software companies like Dell, HP, chirag etc were

interested in engagement. Content developer and e content provider like Pixelette (Sab Padho). Online tutorials like w3schools.
Coaching like time , career launcher . becomes the partner.

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SUMMARY
Summary of learning experience
Understands the basic concepts of business development Understands how deal with the clients Learn how to talk professionally at the time of calling Understands the value of maintaining database Learnt how to make proposals Learnt how to send quotations for price list or how to approach companies Learnt to draft an official e mail. Marketing strategy: Personal contact: customer relationship management. Web advertising Tele calling Bulk discount Venue : IIT Delhi Invitation through postal address Free training for the participants Teachers seminar

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Positioning an d target audiance:

12th class students

Schools Final yr grad and post grad student B schools

Other results and commercial benefits of the projects support the above main conclusion.

CONCLUSIONS
Conclusion:
Customer relationship management is important function for any business. All businesses are there to support its client for its success. The focus of all the companies should be on their clients. In order to know the customer preference, companies will have to collect, group and analyze customer details, a tool that aids you in doing all these process is called as CRM Tool (Customer relationship management tool). By knowing the likings and disliking of ythe customer will help you build a strong bond with existing clients and also attract many more new clients. The customer data and information will be stored in a central site, and with the help of CRM tool you can access these details, manipulate them and make ythe decision from anyplace in the world at all times.

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Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden ythe competitive advantage by increasing ythe credibility, image and prestige in sponsoring events attracting ythe target market.

Sponsorship is the financial or in-kind support of an activity, used primarily to reach specified business goals. According to IEGs Complete Guide to Sponsorship, "Sponsorship should not be confused with advertising. Advertising is considered a quantitative medium, whereas sponsorship is considered a qualitative medium. It promotes a company in association with the sponsee."

Sponsorship offers the possibility of achieving several goals at once. According to Schmader and Jackson in their book, Special Events: Inside and Out, a company can benefit from sponsorship in many ways, such as:

Enhancing Image/Shaping Consumer Attitudes Driving Sales Creating positive publicity/heightening visibility

The Placement Manager has the day to day management responsibility for the trainee the most crucial aspect of a successful placement. In partnership with the Programme Manager, the Placement Manager will
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design,

develop

and

coordinate

the

trainee's

work

experience

and

performance-manage them against the Scheme's high standards and challenging work objectives.

RECOMMENDATIONS

Company should have proper and maintained database for their clients and work order

Should extract new customers by providing better service

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Should follow some policy to retained their existing customer by providing them best service and take their feedback regularly

Should updated their customer data.

BIBLIOGHRAPHY
website
o o 41 | P a g e http://www.eduexcellence.org www.ifehe.com/

 Wikipedia Kotler- marketing management Ms word, Ms excel

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