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The following plan is based on years of experience, is highly focused and promises to follow a path of prosperity. It is based on conservative sales figures, and actual sales may be higher. The projections contained herein are authentic and will be used as the budget for the business. 4 Moons Pizzeria will show a profit almost immediately, and will increase sales and profits each year thereafter.
1.1 Objectives
The objective is to lease a site at 555 West Blue Plum Lane. We will need to remodel the interior according to the Franchisor's design. We plan to duplicate and massage the successful formula used by Franchisor. We will use our own personal strategies and skills to create our own success in our 4 Moons Pizzeria. We plan to train our crew to ensure outstanding results in quality food and customer service. Our objectives are as follows.
Be the first 4 Moons Pizzeria in Nevada Provide the highest quality product, duplicating Franchisor's successful pizzerias in Oregon Give top notch service in a quick and efficient manner Keep our menu simple to maintain low food cost Maintain the competitive, fast-casual dining at the mid-range price point Use marketing strategies to build volume quickly First year sales over $677,000 with a 6% growth yearly Maintain and expand an outstanding reputation as being the best neighborhood pizzeria
1.2 Mission
4 Moons Pizzeria exists for the purpose of generating sales and profit. Because we are a service business, we will also exist to serve our customers. These two reasons for our existence are inextricable. If one aspect does not exist, the other will cease to exist.
We will always offer a fresh product and welcoming environment We will remain cheerful, courteous, well trained, and focused on pleasing our guests We will strive to become the first destination of choice for those in our neighborhood and community Our staff will be offered a workplace where they can prosper and grow in a dignified, fun, and rewarding manner We will give support to and contribute to our community schools, churches, groups, and businesses
Our policy of being operating managing members is to make sure we pass by every table to greet, visit with, or at least send a smile to our guests. We will visit any table or answer to any phone call that has feedback, positive or negative. We will use every means available to satisfy our customers. We will be committed to the success and happiness of our staff. We will be committed to providing quality food and beverage at all times. We will consistently follow the franchisor's proven methods.
Company Summary
Established in 1958, 4 Moons Pizzerias are an award winning, "Home of the brick oven Pizza". They offer a comfortable, friendly ambience, with its new "Modern Pizzeria" design. The menu features pizza, hot calzones, strombollis, sandwiches, baked pastas, and fresh tossed salads. The pizza dough is made fresh everyday on site. Beverages include soft drinks, imported and domestic beer, micro brews, and an impressive wine list. Food ingredients are the finest available including USDA Choice meats.
Carol Mittani: General Managing Owner - Hands-on management of all daily restaurant and company operations. Steve Solutrian: Vice Managing Owner / Sales and restaurant operations. Hands-on management of daily operations and sales trends. Diane Solutrian: Vice Managing Owner / All office procedures. Hands-on management of daily operations. Rikard Mittani: Vice Managing Owner / Marketing and future finances and investments. Hands-on management of daily operations.
Ohno is one of the fastest growing cities in America with Nevada being voted the best small business state in the country. Ohno is a community diverse in the arts and culture. We have a strong labor market, low taxes, affordable housing, and natural amenities making Ohno an attractive place to live and do business. The greater Ohno metropolitan area population has grown one third through the last decade and is projected to grow 11.4% in the next five years. The median age is 36 years old with household incomes averaging $65,895. With a strong local economy we have a population with disposable cash for dining and entertainment. According to the Nevada Restaurant Association, Nevada restaurants are expected to lead the nation in sales growth at 7.6%. Nevada is also the fastest growing state in the union.
We strongly believe we will overcome any competition in our area. The local competition includes Sticky Paws Pizza, Damynos, Gridlow's Pizza, Hoopla Take-and-Bake, Clodhopper's, and Little Sayzar. Most of these are at least two miles from our location and are no competition to our concepts, ideals, fresh products, and welcoming service.
Represent 17% of all restaurants. Americans eat approximately 100 acres of pizza a day. Pizza is a $32+ billion per year industry with continuing overall restaurant growth. Accounts for 10% of all food service sales. 93% of Americans eat pizza at least once a month. 67% of Americans order pizza for a casual evening with friends. Children between 3-11 prefer pizza over all other food groups.
Kids school tours Gift Certificate Program Phone book advertisement Coupons Door hangers Sporting events for schools and group events Eye catching signage Excellent service and high quality food Word of mouth
We will build long-term relationships with our customers, becoming their destination of choice for delivery, take out, and dine in. We will sell ourselves as the best neighborhood and community pizzeria.
Management Summary
4 Moons consists of four members with an equal concern in our franchise. We will owner operate our pizzeria daily. We will keep our starting salaries low to keep labor costs down. Each member contributes with a generalized assignment as well as being trained in all restaurant operations, including making pizza, working the counter, and delivering pizza. We are an extremely experienced, and well balanced team.
Carol Mittani will be General Manager working every day to insure success. Steve Solutrian, Diane Solutrian, and Rikard Mittani will be on site various hours, and during peak dinner hours to help with general operational tasks, plus opening to closing hours on the weekend. * Confidential and proprietary information omitted from this sample plan.
Financial Plan
Our main concerns will be aggressive time management to keep labor costs under control. Proper purchasing, food preparation and handling, and control of cheese consumption to keep food costs down. Growth will be sustained through increased sales.
We assume by using marketing strategies, sales strategies, good customer relationships, fresh food, and good management practices, we will succeed. In order to meet the sales goal in the first year, open for at least 360 days, we would have to sell 111 checks each day with a $17 per check average. Our sales each day should reach an minimum average of $1,881.43. Our forecast is based on an average. Some months will increase and others decrease. We do not predict any major decreases in sales, as Ohno area restaurants are busy all year round.
The balance sheet is quite solid. We do not project any real trouble meeting our debt obligations--as long as we can achieve our specific sales objectives.