OLYMP PICS OPEN NING AND CLOSING CEREMO D G ONIES PAR RACHUTE INTO THE TOP 10 E MOST WATCHE

TV PRO T ED OGRAMME OF THE LAST 30 YEARS ES E 0

Kantar Med UK TV v dia viewing anal lysis reveals Olympics Closing Cer s remony is th he Most W Watched Single Program mme in sinc 1981 with 24.5 million viewers ce h

London, 25 October 2012 The eyes of the world may have been on London but new an e e y n n nalysis of BARB data revealed to a oday by Kan Media reveals that with 24.5 million view ntar t, wers, the Oly ympics Closing Ce eremony wa the most w as watched Olympic progr ramme. Fea aturing perfo ormances fr rom Madness, T Take That a The Spi Girls as well as athl and ice letes from 2 countrie the Closi 204 es, ing Ceremony has become the most watched sin ngle program mme on British televisio since 19 (exclude on 981 es simulcast p programmes Its audience was mo than tha for Prince Dianas Panorama S s). ore at ess Special in 1995, Torvill and Dean Olympic Ice Dance Champions ns ship in 1994 and the On Fools an Horses 4 nly nd episode Ti ime on Our Hands that aired in 19 on BBC t 996 C1. Kantar Med analysis reveals tha the Top 10 Most Wat dia s at tched Progr rammes* sin 1981 were: nce 1. Olympics 2012 Closing Ce 2 eremony (BBC1, 12/8/2 2012) 24.4 million 465 d 2/1996) 24 4.35 million 2. Only Fools and Horses (BBC1, 29/12 3. Olympics 2012 Opening C 2 Ceremony (B BBC1, 27/7/ /2012) 24.245 million n rvill an Championsh (BBC1, 21/2/1994) 23.95 mil hip llion 4. Tor and Dea Olympic Ice Dance C 5. World Cup 98: England v A Argentina (I ITV, 30/6/19 998) 23.78 million 8 m: V, 6. Film Jaws (ITV 8/10/1981) 23.3 million 7. Film The Spy W Loved Me (ITV1, 28/2/1982) 22.9 millio m: Who d on 8. Pan norama Spe ecial: Prince Diana (B ess BBC1, 20/11 1/1995) 22 2.78 million 9. Film Diamonds are Forev (ITV1, 15 m: ver 5/3/1981) 22.2 million n 10. Film Crocodile Dundee (B m: e BBC1, 25/12 2/1989) 21 1.77 million. More than twice the nu umber of pe eople who w watched the 1992 Olym mpics in Barc celona (11 m million) watched the Olympics 2012 Closi Ceremo s ing ony. The aud dience was 28 times the 859,000 p people who watched the 1996 Olym mpics in Atl lanta USA. More than 1.4 million p people watc ching either the opening g or closing c ceremonies did not wat any othe sporting c tch er coverage. ENDS

PRESS CONTACT Teresa Horscroft, Eureka Communications Telephone: +44 (0)1420 564346 Email: teresa@eurekacomms.co.uk

Note to editors: About the research Kantar Media used its Infosys+ analysis software to analyse UK viewing data going back to 1992. All figures are final reported figures, according to BARB methodology used in each year. Pre 2002 data is taken from the BARB website. All Olympic programming data is based on analysis of BBC1, BBC2 and BBC3. The Top 10 Most watched programmes since 1981 is based on analysis of single programmes, single broadcasts and single channel. It excludes simulcast programmes.

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