Academy for Islamic Studies and Research

Masaru Emotos Research on Zam Zam

The Reality of the Claim

This is a newspaper clip found on the internet and in some of the local newspaper and specially on some of the Muslim blogs, the claim in this clipping is that it is impossible to alter the properties of the Zam Zam water ( .) Well this is not true, because the so called research is actually a photographic technique used to study the snow crystals from the sky, which is also mentioned on the official website of the IHM Institute. And even Dr.
Emoto never claimed the results told in this clipping. It is very important to say that it is not correct to regard Dr. Emoto work as scientific because he is not a scientist, nor any other member of his team is a scientist. They are a team of photographers, who study the phenomenon of changes in water by exposing it to different kinds of sounds and pictures. Though Dr. Emoto has never claimed thus, but his theory presents a possible claim of water being alive. First of all Dr. Emoto never claimed that the Zam Zam water ( ,) contains such properties that are not present in any other water of the world. The actual claim was Second, the name of the technology given in this clipping is Nato Technology, when no such technology exists. There is a similar named technology Nano Technology, which is used Third, that mixing of a single drop of Zam Zam water ( ) makes the huge amount of ordinary water same as Zam Zam water ( .) What he actually said was; we diluted 0.1cc of Zam Zam water ( ) in 100ccs of ordinary water. Fourth, the claim that reading the Bismillah ( here is what he said;

)on water changes its properties is also wrong,

Page | 1

as for the ZamZam water you asked, it is true that we could see a beautiful double crystal (one over another one) with six points when we dilluted by 1000. And I commented that maybe it created a double crystal since the word consists of two words. I've already experimented on the 99 word of God or Koran about four years ago and showed the results in a book. However, we are not Muslim and cannot read Arabic. So we put the Arabic words on the water bottle and left it over twenty four hours. Then photographed it. It is true that each crystals were unique and beautiful.

The credibility of Masaru Emoto

The credibility of Dr. Emoto is very much unreliable, he has been criticized for insufficient experimental controls, not sharing the details of his approach with scientific community, and designs of his experiments leave them open to human error influencing his findings. The research methods used by Masaru Emoto have been discredited by all of the scientists and academics. He is not a scientist. His works are not based on rigid scientific inquiry, rather it is only a photographic technique. Kristopher Setchfield from the Natural Science Department at Vermont writes in his paper: Unfortunately for his credibility with the scientific community, Dr. Emoto sells products based on his claims. For example, the products page of Emoto's Hado website is currently offering "geometrically perfect" "Indigo water" that is "highly charged hexagonally structured concentrate," and supposedly creates "structured water" that is "more easily assimilated at the cellular level" for $35 for an eight-ounce bottle. Without providing scientific research references for the allegedly amazing qualities of his Indigo Water, Emoto's commercial venture calls to mind ethical concerns regarding his intent and motivation questions that would not be present if any scientist had published research supporting his claims. Triple-blind study A better-controlled "triple-blind" follow-up study published in the Journal of Scientific Exploration did not yield positive results. (Source: Wikipedia) Physician Harriet A. Hall writes, about the ideas of Emoto, that "This watery fantasy is all very entertaining and imaginative, full of New Age feel-good platitudes, holistic oneness, consciousness raising, and warm fuzzies; but it's hard to see how anyone could mistake it for science." (Source: Wikipedia)

Here is the official statement made by Masaru Emotos IHM General Institute
This is comment from Dr. Emoto. Our institute has checked the information used in the program and found there might be misunderstandings or misinformation that had not been sent correctly. We'd like to list up some correction as below. 1. Dr. Emoto had an idea of water crystal photograph technology from snow crystal from the sky. He did experiment with hypothesis that the difference of water would make difference in the shape of water crystal because each snow crystal shows unique shape. Thus, he does not deny the result of research saying each snow crystal has unique shape and his stance does not deny that theory at all. 2. The temperature in the observation room is minus five degrees Celsius, not minus seven degrees Celsius. 3. Dr. Emoto and all staffs are NOT scientists.

Page | 2

4. In the program, there was a comment "The samples came from two different wells, two different rivers, from two different lakes. I almost went crazy and thought this was witchcraft". However, Dr. Emoto never made such a comment. We're sure that was misunderstanding or something. 5. As for Zam Zam water, Dr. Emoto just mentioned his comments on the Zam Zam water through his water crystal experiment. We're sure that there was not any comment from third parties. 6. We diluted 0.1cc of the Zam Zam water with 100cc of water. 7. As for the 99 names of the Allah, we did NOT play the names to water. We showed Arabic characters on paper to water just as Dr. Emoto said. 8. In the program, there was a comment, "We said: water, you are impure. You are not suited for consumption. The water in this case, did not freeze, or produced an extremely ugly crystal". However, we did NOT say such words to water. We just showed negative words to water in our experiment. Especially Dr. Emoto never said "Water, you're dirty. You're not good to drink." to water. 9. Dr. Emoto succeeded in water crystal photograph in September, 1994 for the first time. Thus it's been 14 years since we experimented on water crystal photograph first. 10. There are three kinds of photobooks with the title of "Message from Water", not five. However, there're more than three kinds of books that introduce water crystal with different titles 11. In the program, there was comment " He wrote: "I have proven that water, that peculiar liquid, is capable of thinking, fathoming, feeling, getting excited, and expressing itself." However, Dr. Emoto did NOT comment like that, water is capable of thinking...etc. He uses expression of "water mirrors our mind" instead. That is all comment from us. We'd appreciate your continuous support for the message from water crystal. Love & Gratitude IHM General Institute Source: (official statement of the IHM General Institute)

For the verification of misinformation you can contact our information department via aimsr.info@gmail.com Download this hand out as PDF: Further information
________________________ 1. http://aimsr.brinkster.net 2. http://moughera.brinkster.net
Dr. Masaru Emotos Research on Zam Zam water (

Page | 3