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OLSR KK LLQQTTTOTQLp ~Jj Ja~
Milk Machine Manufacturer Search Largest China Supplier Base. Verified Global Exporters-Join Free www.Al i baba.com
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PLSR KK LLQQTTTOTQLp ~Jj Ja~
Milk Machine Manufacturer
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NMLOOLNO p ~=j =a~
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NMLOOLNO p ~=j =a~
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NMLOOLNO p ~=j =a~
NQLSR KK LLQQTTTOTQLp ~Jj Ja~
NMLOOLNO p ~=j =a~
NRLSR KK LLQQTTTOTQLp ~Jj Ja~
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NSLSR KK LLQQTTTOTQLp ~Jj Ja~
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NVLSR KK LLQQTTTOTQLp ~Jj Ja~
NMLOOLNO p ~=j =a~
OMLSR KK LLQQTTTOTQLp ~Jj Ja~

iv.ShahabadMilkUnion,Arrah - Bhojpur,Buxar,Kaimurand
Rohtas districts.
v. MithilaMilkUnion,Samastipur - Samastipur,Darbhangaand
Madhubanidistricts.
TheMilkFederationhasalreadytakenuporganizationofDairy
CooperativeSocieties(DCS)inthedistrictsofGaya,Jehanabad,Bhagalpur
andGOIhasapprovedaproposalfordairydevelopmentinSupaul,
MadhepuraandSaharshadistricts.
ThedistrictsofEastandWestSinghbhum,Ranchi,BokaroandDhanbadare
beingcoveredbythedairiesdirectlyunderthecontrolofMilkFederation
forthesupplyofmilkandmilkproductstotheurbanconsumersinthese
cities.ProcurementofmilkhasbeentakenupinRanchidistrictonly.
3PhysicalPerformance
Becauseofinitialteethingtroublesandthesetbackcausedby
thenaturalvagaries,theprogresswasimpeded.Regainingofconfidenceof
themilkproducersinthecooperativedairyingsystemshatteredduetopoor
managementbyerstwhileBiharStateCooperationearlierwasalsoofoneof
themajorreasonsforsluggishgrowth.Lackoffunctionalinfrastructurein
thesphereofanimalhusbandry,especiallyinbreedimprovement,artifical
insemination(AI)andanimalhealthcoveralsocontributedtothetorpid
progress.
Policydecisionstakensixtosevenyearsagohavechangedthe
trendofgrowthinallquartersofcooperativedairyinginBihar.Inthe
earlieryears,theemphasiswasonthehorizontalofdairycooperative
network.Nowthestrengthening/consolidationofthedairycooperativesis
beingdonetomakethemviableandgradualexpansionofareaisalsobeing
done.Achievementsunderdifferentactivitiesaresummarizedinthe
followingpages.
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4Marketing
A.LiquidMilkMarketing
Intheinitialyears,theemphasisofCompfedwasonorganisingDCS
andeducatingfarmers.Intheinitialyearsthemilksalemovedatsnail'sspeed
fromLater,marketingwasgivenaboostbyconsideringitathrustarea.Aboutfive
to100.55thousandlitresperdayin1987to106.54thousandlitresperday(TLPD)
in1992-93.However,stratgegiesadoptedin1993-94,changedthetrend
completely.Year2003wasdeclaredas"MarketDevelopmentYear".Thedaily
averagemilkmarketinghasnowreacedalevelofabout531TLPDshowinga
continuedincreasewhichisdepictedbelow.
MilkUnion/Unit 1987-88 1997-98 2002-03 2004-05 2005-06 2006-07*
Patna 31.54 68.84 89.77 102.68 115.27 125.71
Jamshedpur 21.91 53.41 67.85 75.01 81.52 88.00
Ranchi 7.09 30.02 44.17 52.83 58.55 64.67
Bokaro 10.84 26.26 36.79 45.71 50.59 52.29
Muzaffarpur 22.91 27.49 49.58 53.81 53.20 55.42
Gaya 3.88 6.78 11.12 13.56 13.45 15.55
Bhagalpur - 3.75 6.89 6.77 7.44 8.51
Barauni 2.47 6.85 17.27 51.29 47.34 47.86
Samastipur - 21.55 42.98 52.00 56.19 54.79
Shahabad - 0.04 12.72 13.27 12.85 14.73
Total 100.55 245.02 379.13 466.86 496.40 530.53
*TillJan2007.
Marketingofmilkandmilkproductsisbeinginabout80to85
towns/citiesthrough5197(393)outlitsinBihar/Jharkhand/WestBengal.
ItisbeingmarketedinareasasfarasGuwahatiandCalcuttabesidesincities
likeVaranasiandSiliguri.
Inordertoboostthesaleofliquidmilk,thedariesadoptedthe
followingstrategies:-
i. Continualimprovementinthequalityofmilk.Itwas
achievedasaresultoftakinguptakingupDairyPlant
Management(DPM)andQualityAssuranceProgramme
(QAP)byallthedairieswithtechnicalandkfinancial
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NMLOOLNO p ~=j =a~
OOLSR KK LLQQTTTOTQLp ~Jj Ja~

assistancefromNDDB/Compfed.Nineoutoftendairiesof
Compfed,namely,Patna,Muzffarpur,Ranchi,Bakaro,Gaya,
Bhagalpur,Jamshedpur,BarauniandSamastipurdairyhave
alreadybeenaccreditedwithISO:9001:2000andHACCP:
ISOandHACCPcertification.
BiharisoneofthefewStatesinthecountrywhichhasbeen
permittedbytheNationalDairyDevelopmentBoardtouse
theMnemonicsymbolontheconfirmingthequality
standardsfixedbyNDDB.
ii. Reachingclosetotheconsumersbyexpandingtheretail
networkandestablishingnewwholedaymilkbooths.
Strengtheningofdoor-deliverysystem.
iii. Strengtheningofmarketingteamsbyinductingprofessionals
andbettersupervision.
iv. Servicetoretailersandredressalofconsumercomplaints.
v. Liberalisingthetermsforappointmentofretailersviz.
reductioninthesecuritydeposits,facilityforcashcollection,
increasedcommission,etc.
vi. Creatingconsumerawarenessandeducation.
B.MilkProductsMarketing
Withaviewtoimprovethefinancialviabilityofdairies,broaden
theproductmixtoservealargersectionofthepopulationandimprovethe
disposalofmilkprocuredbytheDCS,thedairieshaveresortedtothe
productionoflongshelflife,valueaddedandfreshmilkproducts
(indigenousmilkbasedproducts/sweets).Theproductmixcomprisesof
Ghee,TableButter,IceCream,Dahi(MishtiandPlain),Lassi(insachets
andTetraBricks),FlavouredMilk,Peda,Kalakand,Gulabjamun,Rasogulla,
Paneer(vacuum-packed),MilkCakeandKhoa.Besidestheseproducts,
surplusmilkisconservedintheformofwhitebutter,skimmilkpowder
NMLOOLNO p ~=j =a~
OPLSR KK LLQQTTTOTQLp ~Jj Ja~

(SMP)andwholemilkpowder(WMP),whicharemainlyconsumedbyown
dairies.
Dairiesareintheprocessofmechanisingtheproduction
processesforhavingbetterhygiene,improvedsheltellifeandcommercial
production.AlltheproductsaresoldunderSUDHAbrandname.
Quantitiesofdifferentproductsmarkettablebelow:
MarketingofDifferentMilkProducts
MilkProducts Units 2002-03 2003-04 2004-05 2005-06 2006-07*
Ghee MTs 1025.6 991.18 942.2 1870.3 602.4
TableButter MTs 81.9 44.79 91.9 106.4 70.9
Ice-cream MTs 255.3 257.53 229.1 263.5 204.2
Lassi MTs 1070.9 1615.13 1703.0 2519.0 1983.5
MistiDahi MTs 492.6 538.69 534.0 563.5 339.0
Peda MTs 409.9 413.12 536.1 614.2 385.5
Paneer MTs 570.5 679.79 796.5 970.3 619.4
SudhaSpl. MTs 240.7 224.19 259.2 278.5 196.4
PlainCurd MTs 647.8 790.61 814.4 1285.1 993.2
Kalakand MTs 81.7 66.99 115.5 161.7 79.6
Rasogulla MTs 78.7 95.23 105.6 186.0 153.6
Gulabjamun MTs 75.6 98.51 107.7 164.8 123.1
*TillSept,06
NMLOOLNO p ~=j =a~
OQLSR KK LLQQTTTOTQLp ~Jj Ja~

MILKPROCUREMENTOFMITHLAMILKUNION
MilkprocurementofMithlamilkunionisdonefromthefarmersatthe
villagelevel.Ineachvillageorblocklevelasamityisformed.Eachsamity
at the block or village level has an elected president who has the
responsibilityofsupplyingthefixedvolumeofmilk.
ThetotalprocurementofmilkinMithlamilkunionis:-
(Table3)
` 8 # ; " $ # (
%& !
46.13 42.69 59.09 63.14 75.92 84.91 106.60 123.95
" ,
44.50 44.34 56.45 63.81 70.80 90.79 116.57 0.00
) #
54.88 57.80 68.36 66.07 76.79 95.08 120.96 0.00
) ! ,
63.40 59.31 68.79 81.01 68.98 106.88 118.13 0.00
) ) ` (
60.01 58.97 58.74 67.17 79.72 110.49 119.44 0.00
` %( " &
59.17 60.87 59.82 80.05 82.85 112.81 141.35 0.00
$ ( $ &
49.02 55.36 66.58 64.91 71.91 116.17 140.62 0.00
# $ * " &
51.81 58.33 60.08 69.83 71.52 111.29 150.92 0.00
" &
54.03 63.14 63.70 69.46 82.64 116.78 149.06 0.00
# ) & ,
49.47 49.52 54.84 62.31 80.27 109.51 127.22 0.00
& ) & ,
59.36 65.42 68.63 76.25 92.76 117.55 140.73 0.00
" &
57.11 61.90 66.06 74.73 92.94 102.91 128.33 0.00
( $ ( !
54.04 56.41 62.55 69.86 78.84 106.23 129.91 123.95
; 80 253 A>1 5: 0 5/ - @1 ? - B1 >- 3 1 9 587 < >; / A>1 9 1 : @ < 1 > 0 - E # ( $ ) ` # ! ( & ,
NMLOOLNO p ~=j =a~
ORLSR KK LLQQTTTOTQLp ~Jj Ja~
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Sudha Milk Dairy
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