Business Plan: Dunia Health September 23, 2012

Mission and Vision

We are a mobile health technology company tethered to physical products and devices. We provide overworked clinicians in low-resource settings tools to reduce the number of menial tasks that take them away from direct patient care, and to thereby improve the quality of care they can provide to patients. Our ultimate goal is to design and implement products suitable for low-resource and conflictafflicted regions, with the hope of positively affecting strained populations and reducing societal strive through improved health care.

Pilot Product: Vaccine Alert System

Vaccine access in the Gaza Strip is irregular at best. Vaccines arrive from Tel Aviv, but are frequently caught up within Gaza due to disagreements between Fatah and Hamas. When these conflicts are resolved, large back-orders result in additional delays in shipping and production from vaccine manufacturers and WHO stores in Copenhagen. Moreover, limitations on electrical power make it impossible to store emergency stores of vaccines (many of which require refrigeration) in Gaza. We're creating a SMS-based vaccine alert system to notify parents when the vaccines their children need arrive at their local clinic. A majority of people in Gaza have and use cellular phones, and network infrastructure in the area is relatively strong. Clinics also catalog the phone numbers of patients, making an automated alert system a viable alternative without requiring additional work from health workers. We're currently prototyping this system using open-source software from Frontline SMS. Automated alerts on the availability of vaccines relevant to their children will save time for parents, provide for more efficient scheduling of vaccinations, and allow already-overworked nurses to concentrate their efforts on ill patients. Beginning as an SMS-based system allows us to build a network of partners without incurring significant costs, placing extremely minute service charges on patients via their standard cellular payment plans. While uncertainty in vaccine supply is dictated by a complex set of sociopolitical factors, we can do something simple and immediate to reduce uncertainty in parents, providing mental relief by allowing them immediate access to incoming shipments. This also reduces the number of phone calls the clinic receives with inquiries about vaccines shipments thereby allowing clinic staff to focus on patient care. We hope to eventually create a more visually pleasing smartphone application for patients with higher-end phones in higher-income regions, and to shuttle advertising revenue from this application to support our efforts in refugee camps.

Strategy for Implementation and Growth

At present, we are raising $10,000 in seed capital to move us through application prototyping, initial marketing, and travel support for field testing. We plan to provide our partner clinics with subsidized modems compatible with the Frontline SMS software, a straightforward web-based interface through which to track and send information on vaccine supplies, and biannual maintenance. With no similar services currently provided, we anticipate a capacity to dominate the market for vaccine monitoring at all 59 Palestinian refugee camps in Jordan, Lebanon, Syria, the West Bank, and the Gaza Strip and serving a population of approximately 1.5 million. Phase I: Prototype & Partnerships October 2012 We plan to spend the next month developing a Frontline SMS-compatible web interface capable of importing patient phone numbers from an existing long, and through which clinic health workers can simply and quickly select patients to alert when vaccine shipments arrive. Phase II: Seed Sites & Field Testing December 2012

In December 2012, we will conduct field testing at two clinical locations - an established funded hospital in an urban location, and a clinic in a refugee camp to gain user feedback on how the alert system fits with the needs of health workers operating at different scales and patients in two very different settings. Phase III: Initial Expansion February 2013 After our product has been refined based upon user feedback, we plan to scale by expanding to five other clinical sites, including vaccine stations run by the Nuseirat and Bureji UNRWA clinics in Gaza. At this stage, we hope to gain the support of an international body, such as UNRWA or UNICEF, with the intention of gaining an exclusive contract for long-term collaboration with clinics run by the organization. Phase IV: Country-Wide Expansion May 2013 Provided successful implementation in multiple sites, our relationships with governing bodies will allow us to expand to total coverage of refugee camps in multiple countries. With three months of service in our five primary sites, we will begin analyzing the impact of our product by collecting data on calls from parents requesting information on vaccines, nurse stress levels, and vaccine-preventable disease rates. Our consistent relationships with each clinic may allow us to use these sites as launch pads for new lowcost, mobile-based health services our team develops. Phase V: Back-End Development and Sustainable Growth August 2013 and onward Once partner clinics have gained several months of experience with the system, we will begin collaboration with primary vaccine stores in each region for example, the three vaccine stores in Gaza charged with shipping vaccines to local clinics, and the location in Tel Aviv that ships vaccines to these three stores. By strengthening communication across various levels of the vaccine supply chain, we hope to encourage more reliable deliveries and to ultimately render our assistance unnecessary.