# With regards to Amway Global Among the popular multilevel marketing (MLM) companies, Amway Global possesses certainly

established itself securely reaching millions of people to be contained in its network. The company offers around 13,000 employees approximately. Some of the main international locations to which Amway Global has enhanced are; Africa, Europe, The indian subcontinent, Russia, China, Japan, Latina America, Australia, Vietnam, etc. Increased growth sales have also been documented in Rusia, China, and Inda. Historical past It was in the year 1949 that Rich De Vos and Jay Van Andel founded a multi-level marketing and advertising for Nutrilite products and in 1959, it turned out incorporated and changed to the name of Amway in 1970. Ever since, this company has been globally expanding to touch around 85 countries in the current market. Amway Worldwide is a name that involves unique range of people from a variety of places around the world, making them recognize their dreams of having his or her business and make them in to reality. This includes using the products of Amway as well. Amway Global Products A huge range of products with high good quality is offered globally such as; ? Pharmaceuticals vitamins, various nutrilite products, organic food supplements, energy drink, along with other nutrition supplements. ? Cosmetics natual skin care products, body wash, head of hair wash and other hair solutions, antiperspirant, soap, deodorant, shaving creams, etc. * Home Solutions water and air cleaners, cleaning solutions, detergents, lights, automotive, room fresheners, scented in addition to unscented candles, etc. * Other than this, toothpaste, toothbrush, as well as other oral care products. * Insurance policy. * Cooking and other home products. * Miscellaneous objects, gift items, beverages, etc.

Quixtar will the exclusive distribution of Alticor products in Canada along with United States, which includes XS energy products, home care, water cleansers, artistry cosmetics, Nutrilite dietary supplements, and many others. Quixtar uses the discount design of employee and affiliates purchase program to purchase by third party stores. Business Opportunity Comp plan, profitability, and products of Amway World-wide projects the company to be the most effective business opportunities to be a part of together with growing income year after year. The corporation has over 3 million distributors all around the world with an yearly sale that exceeds $9 thousand thereby making the company on the list of largest in the U.Utes. To qualify and become the distributor of Amway compensation plan, you might be expected to pay your auto-ship get every month after becoming an Unbiased Business owner. You have the opportunity to use a potential income through revenue on the retail sales and build up a team under you. Based on your workforce size and the amount of revenue they make, the size of your staff, you earn bonus, which can be nearly anything between 3% and 25% of the sales volume of your entire team on a monthly basis. Other way of multiplying ones earning is to sponsor other individuals to sell the products for you. As soon as your ranking in the company moves high with your potential sales and income growth, you would automatically be eligible for extra signup bonuses. Summary The entire motive though joining the Amway Global is to reach high pin quantities, which obviously means you have highest number of distributors underneath you and this dream can only come to pass if only you can learn and also master how to use internet to come up with free mlm leads. These kinds of levels are normally named as soon as the precious gems such as stone, platinum, gold, silver, for example. Once you reach the diamond stage, the company provides you with a 6figure pay and a full time income for the platinum level and so on. Amway World wide has certainly paved way for many individuals to become a grand results in individual business thereby bringing glory to the business!

. # Sales and Marketing Plan The Amway Sales and Marketing Plan is a low risk, business opportunity that is open to everyone. It allows you to build your business through retailing products and sponsoring other people who, in turn, can retail products and offer the business opportunity to others. By passing your sales and marketing knowledge to your developing team, you not only build your own business network but also enable others to build one of their own. The Amway Sales and Marketing Plan has been operating for over 51 years and is available in over 80 countries and territories around the globe. The core of the Amway Sales and Marketing Plan's income opportunity is the sale of quality AMWAY products to retail customers. As your Amway business grows, the rewards you earn grow in proportion. The Amway Sales and Marketing Plan does not compensate anybody for simply recruiting others as Amway Business Owners. Company profile of Amway Amway is the largest direct selling company and manufacturer in the world that uses network marketing to sell a variety of products, primarily in the health, beauty, and homecare markets. Amway was founded in 1959 by Jay Van Andel and Richard DeVos. Based in Ada, Michigan, the company and family of companies under Alticor reported sales growth of 2.3%, reaching US$ 8.4 billion for the year ending December 31, 2009. Its product lines include home care products, personal care products, jewelry, electronics, Nutrilite dietary supplements, water purifiers, air purifiers, insurance and cosmetics. In 2004, Health &Beauty products accounted for nearly 60% of worldwide sales.

Amway conducts business through a number of affiliated companies in more than ninety countries and territories around the world. It is ranked by Forbes as one of the largest private companies in the United States and by Deloitte as one of the largest retailers in the world. Amway is more than an income opportunity or a

company or products. Its about putting people in control of their lives. Its about connecting people to others who respect them, who share their goals and aspirations. Its about supporting people in their achievements. Amway is about people connecting people to a better way of life. Amway has more than 6000 employees worldwide. In addition, Amway has more than 3.6 million Independent Business Owners (IBOs) around the world. In China, Amway products are sold by Amway sales representatives. Vision of Amway Helping people live better lives.

Showing where the business wishes to be in the future.

Mission of Amway

Through the partnering of Distributors, Employees, and the Founding Families and the support of quality products and service, we offer all people the opportunity to achieve their goals through the Amway Sales and Marketing Plan. Broad over riding statement of purpose.

To facilitate best business opportunities. To deliver high-quality products to semi-urban and urban homes in diverse areas of insurance, home tech, home care, personal care, cosmetics and wellness.

Goal of Amway The development of new business opportunities. To increase the company's role in relations to social responsibility. To provide excellent customer service.

Community Services Amway, its Independent Business Owners and employees are involved in improving the communities in which they do business. Amway are committed to serve their customers to fulfill their needs by focusing efforts on discovering and thereby meeting stated and unstated requirements. Amway promote a culture of openness and mutual trust by interacting objectively and without underlying personal interests. Amway are committed to honor, encourage and support individuals and teams who contribute, through their behavior and actions, to the success of the organization. Social responsibilities performed by AMWAY One by One Campaign for Children Amway Opportunity Foundation (AOF) National Project for the Blind

AMWAY INDIA Amway promotes individual entrepreneurship through its innovative direct selling approach of world class consumer products. Amway India is the countrys leading direct selling FMCG-company which manufactures and sells world-class consumer products. Its business opportunity and all its products are covered by 100% Money Back Guarantee. Amway sources all its products from within India, thereby providing stimulus to the local manufacturing industry. Amway India is a wholly owned subsidiary of US $ 7.2 billion Amway Corporation, Ada, Michigan, USA. Established in 1995, Amway India commenced its commercial operations in May 1998 and has emerged as the largest Direct Selling FMCG Company. The Company is headquartered at the National Capital Region of India - New Delhi. Amway has invested in excess of US $ 35 million (Rs. 151 cr.) in India of this; US $ 6 million (Rs. 26crore) is in the form of direct foreign investment. Amway India has 400 full time employees and has generated indirect employment for 1,650 persons at all the contract manufacturer locations.

The Company has provided income generating opportunity to over 4,50,000 active independent Amway Business Owners. Amway India provides free and unlimited training to all its distributors to help them grow their business. Amway India conducted over 29,000training sessions during in the past 12-months with an attendance of over 1.5 million Amway Business Owners and prospects. Amway India recorded a sales turnover of over Rs.800 cr. during January 07 December07. Amway India is a member of the Indian Direct Selling Association (IDSA). The IDSA is an industry regulatory body, with several reputed international and Indian Direct Selling companies as members. Amway India is also a member of the Confederation of Indian Industries (CII) and Federation of Indian Chambers of Commerce (FICCI). In ten years of commercial operation, Amway India has established a nationwide presence in over 125 offices and 55 city warehouses and four regional mother warehouses The distribution and home delivery network set up with the support of independent logistics partners is spread across over 3,000 locations. Amway Opportunity Foundation (AOF) Amway Opportunity Foundation (AOF) a registered non-profit organization which looks after Amway Indias Corporate Social Responsibility (CSR). Amway distributors are also volunteers of AOF and they have enthusiastically participated in all AOF activities. Globally, Amways CSR campaign is known as the One by One Campaign for Children. Promoting Free Enterprise and Self-Employment Amway has conducted several seminars on Entrepreneurial Development and Direct Selling in concert with the Confederation of Indian Industries (CII) and the All India Management Association (AIMA) on the benefits of organized direct selling. Member - IDSA (Indian Direct Selling Association) Amway India Enterprises Pvt. Ltd. is a member of the India Direct Selling Association. The Indian Direct Selling Association is an association of companies

engaged in the business of direct selling in India. Its members are of high national and international repute having set standards in delivering quality goods and in following ethical business practices.

PESTLE ANALYSIS Political Political factors are how and to what degree a government intervenes in the economy. Specifically, political factors include areas such as tax policy, labor law, environmental law, trade restrictions, tariffs, and political stability. Furthermore, governments have great influence on the health, education, and infrastructure of a nation. With the flow of Liberalization in India many foreign companies have invested in India. Production base in India help Amway for Government allowances.

Supportive for Indias entry into WTO.

Economical Economical factors include economic growth, interest rates, exchange rates and the inflation rate. These factors have major impacts on how businesses operate and make decisions Localization of production and raw materials. Own production plant in India. 50% of raw materials acquired itself from India. Localization of employees More than 2000 employees were Indians.

Social Social factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. Trends in social factors affect the demand for a company's products and how that company operates.

Active involvement of community.

Financial and human support in areas of human services education, art, culture, etc Invested $ 4 million for this purpose

Technological Technological factors include technological aspects such as R&D activity, automation, technology incentives and the rate of technological change. They can determine barriers to entry, minimum efficient production level and influence outsourcing decisions. Setup R&D department Invested $ 1.5 million Developed new and tailored products like whitening make up for Indian women.

Legal Legal factors include discrimination law, consumer law, antitrust law, employment law, and health and safety law. These factors can affect how a company operates, its costs, and the demand for its products.

Environmental

Environmental factors include ecological and environmental aspects such as weather, climate, and climate change, which may especially affect industries. Furthermore, growing awareness of the potential impacts of climate change is affecting how companies operate and the products they offer.

Amway products are 100% natural products, so they not affect our Environment. Amway recycle its waste bottles & containers

Manufacturing Strategy Almost all Amway India products are manufactured in the country through third party contract manufacturers. With the exception of Cosmetics range (Artistry*) and some products in Nutrition and Wellness category, all Amway India products and bottles are manufactured in India. The products match Amways global quality standards. They carry a tamper-proof seal and a 100% Money Back Guarantee'. If not completely satisfied with the product, the consumer can return it for a refund. Amway products are environment friendly, and are not tested on animals. Amway encourages the return of its used product bottles for recycling and to prevent their misuse. To bring the identified contract manufacturers production facilities and skills to international standard, Amway has invested in excess of US$ 4 million (approx. Rs. 17crore). The transfer of this state-of-the-art, world-class technology, has been free of cost.

SALES AND MARKETING PLAN The Amway is private co operative organization. The Amway Sales and Marketing Plan put you in control, allowing you the flexibility to work where and when you

want, giving you time for family and friends as well as the opportunity to earn a good income. It adapts easily to your needs and ambitions, and grows with them, offering you all the personal support and assistance you require to become the Business Owner you want to be. With Amway you are

Connected to the global leader in multilevel marketing, with over 40years of experience, Supported by great products and people who will help you succeed, and finally In Control of your life. The Amway Sales and Marketing Plan is a low risk, low start-up cost business opportunity that is open to everyone. It allows you to build your business through retailing products and sponsoring other people who, in turn, can retail products and offer the business opportunity to others. By passing your sales and marketing knowledge to your developing team, you not only build your own business network but also enable others to build one of their own.

Marketing strategy

A strategy is a plan of action designed to achieve the goals of the organization. In creating a marketing strategy for the Super Concentrated Cleaning System, Amway needed to set out the key objectives it wanted to achieve. The following objectives for the brand were set: To increase distribute or profitability and productivity by providing a new and exciting business opportunity To optimize consumer convenience and value through enhanced product differentiation with this exclusive and revolutionary cleaning system To provide innovative and unique products to enhance the image of Amway Home Care.

A New Strategy of Amway

 Agreement with the government and company Resumed Operations

Goods will be sold in retail outlets and through

Sales Representatives Income of sales distributors will be based on direct selling done by them Same Distribution centers served as retail outlets for the company Localization of employees Localization of production and Raw Material Localization of research and development

Transparency and Credibility of companys management

SWOT ANALYSIS OF AMWAY

STRENGTHS

Based on direct selling operations. Hence it can be A home based business. Every can participate in business. Its easy to get admission in Amway with easy rout like intent.

Training to staff. Functions are performed by IBOs. Organize meetings and events time to time. Have good customer service system.

Backed by a 100% Customer Product Refund Policy produce faith and reselling attitude in customers.

Quality Products that Inspire Confidence. Almost no risk of money as world class quality Minimal start up costs gives strong base to the initiation of business. So everyone can participate in business. The person who wants do something can be make profit with investment of low cost.

Products are easy to sell.

A business with national and international scope gives more opportunity to the costumers.

The possibility of financial security and freedom of time to enjoy life

WEAKNESS More power to IBOs gives critical structure to organization.

Initially high entry cost leads to somewhat restrictions for business developments

Rumors for direct selling operations. Focus shifted from selling products to recruiting.

OPPURTUNITIES Setup a manufacturing plant in all countries leads to better platform for company. Population of INDIA gives better opportunity to company to receive more profit.

As the company name itself gives reliance and faith for the customer and buyer produce greater opportunity for marketing which leads to decrease in total expenditure of company.

THREATS Too much freedom to IBOs Change in government policy may affect to the profit and freedom of company

Competitors like AVON, MARY KAY; SUNRIDER creates lot of competition in market which leads to strong marketing competition in market.

USE OF MLM IN AMWAY Multi-level marketing (MLM ) is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of others they recruit, creating a down line of distributors and a hierarchy of multiple levels of compensation. Other terms for MLM include network marketing direct selling referral marketing Although the products and company are supposed to be marketed directly to consumers and potential business partners by means of relationship referrals and word of mouth marketing, critics have charged that most MLMs are pyramid schemes.MLM companies have been a frequent subject of criticism as well as the target of lawsuits. Criticism has focused on their similarity to illegal pyramid schemes, price-fixing of products, high initial start-up costs, emphasis on recruitment of lower-tiered sales people over actual sales, encouraging if not requiring salespeople to purchase and use the company's products, potential exploitation of personal relationships which are used as new sales and recruiting targets, complex and sometimes exaggerated compensation schemes, and cult-like techniques which some groups use to enhance their members' enthusiasm and devotion. Not all MLM companies operate the same way, and MLM groups

have persistently denied that their techniques are anything but legitimate business practices. Amway use direct Selling model to sell its products & services. For this Amway offer membership to their potential customers. These members also act as agents for Amway& sell their products entirely on their wish. Amway provide points on each product sell totheir IBO which further get converted into monetary terms. Also, these points haveworldwide acceptance Amway business To start the Amway Business one needs to buy the Amway Business Kit and be sponsored in the business by an already existing Amway Business Owner. Despite what you may have heard, starting an Amway business doesn't involve handing over large amounts of cash. With your efforts and our knowledge, the Amway opportunity can become everything from a means of earning a little extra cash to building an international business. Where do you want to go ??

CONCLUSION Amway is one of the largest direct selling company in the world. The main objectives of Amway are to profit there distributers by eliminating the middlemen and provide the products to the distributers in cheaper price. The products of Amway are world class product quality. They are made up of natural a thing thats why they are good for health and environment. Amway covers a wide range of products from beauty care. Health care, to clothing, and daily use products etc. the products are costly as compared to other branded products available in market but if we compare the quantity while using the products require less amount and thus can be used for longer time. Successful business today depends upon a company's ability to quickly adapt to changes in the market place. At Amway, they pride it selves on knowledge of the dynamic networking market that is quickly becoming central to modern business. This knowledge, and its willingness to act upon it, has enabled us to become one of the industry's technological leaders. Through they continued pursuit of new product ideas, and by consistently refining our existing product line, they have

become one of the top providers of cutting-edge networking products in the global market. If you're looking for high quality products and solid customer support atrock-bottom prices, then choosing Amway really does make sense.