Angeles University Foundation

Angeles City
UNIVERSITY LIBRARY

NEW ACQUISITIONS LIST

NOVEMBER 2008

COLLEGE OF BUSINESS AND ACCOUNTANCY

BACHELOR OF SCIENCE IN MARKETING

AUTHOR /TITLE / IMPRINT/ CALL NUMBER

CONSUMER BEHAVIOR

Creating citizen-consumers : changing publics and changing public services.--

London; Thousands Oaks, Calif.: SAGE, 2007.
HV 248 C74 2007
BA-6142

E-COMMERCE AND INTERNET MARKETING

Chaurasia, Harish. Online marketing practices.-- New Delhi : Rajat Pub., c2007.
HF 5415.1265 C53 2007
BA-6163

INTERNATIONAL MARKETING

Czinkota, Michael. International marketing.-- Mason, OH : Thomson/ South Western, c2008.

HF 1416 C953 2008
BA-6090

LOGISTIC MANAGEMENT

Chopra, Sunil. Supply chain management : strategy, planning, and operation.-- 3rd ed.--
Upper Saddle River, N.J. : Prentice Hall, c2007.
HF 5415.13 C46 2007
BA-6207

MARKETING PLAN

Lehmann, Donald R. Analysis for marketing planning.-- 7th ed.--

Boston : McGraw Hill Irwin, c2008.
HF 5415.13 L395 2008
BA-6092

Peter, J Paul. A preface to marketing management.-- 11th ed.--

Boston : McGraw Hill Irwin, c2008.
HF 5415.13 P388 2008
BA-6093
MARKETING RESEARCH

Kolb, Bonita. Marketing research : a practical approach.-- Los Angeles : SAGE, 2008.
HF 5415.2 K59 2008
BA-6159

PERSONALITY DEVELOPMENT

Magalona, Ethel. Personality development and human relation : a practical approach.--

Manila : Mindshapers Co., c2008.
BF 723 .P4 M34 2008
BA-6120

The public relations handbook.-- 3rd ed.-- Abingdon, Oxon ; N.Y., NY : Routledge, 2008.
HD 59 T474 2008
BA-6232

L'Etang, Jacquie. Public relations : concepts, practice and critique.-- Long Angeles : SAGE, c2008.
HM 1221 L47 2008
BA-6165

PRINCIPLES OF MARKETING

Grewal, Druv. Marketing.-- Boston : McGraw Hill/Irwin, c2008.

HF 5415 G675 2008
BA-6198

PRODUCT MANAGEMENT

Crawford, Merle. New products management.-- 9th ed.-- Boston : McGraw Hill Irwin, c2008.
HF 5415.153 C723 2008
BA-6134

PROFESSIONAL SALESMANSHIP

Futrell, Charles M. Fundamentals of selling : customers for life service.-- 10th ed.--
Boston : Mass.: McGraw Hill/Irwin, c2008.
HF 5438.25 F87 2008
BA-6196

Johnston, Mark W. Relationship selling.-- 2nd ed.-- Boston : McGraw Hill/Irwin, c2008.
HF 5438.25 J655 2008
BA-6203

Ingram, Thomas N. Professional selling : a trust-based approach.-- 3rd ed.--

Mason, Ohio : Thomson/ South Western, c2006.
HF 5438.25 P763 2006
BA-6222

Weitz, Barton A. Selling : building partnerships.-- 6th ed.-- Boston : McGraw Hill/Irwin, c2007.
HF 5438.25 W2933 2007
 BA-6229

Johnston, Mark W. Churchill.-- 8th ed.-- Boston : McGraw Hill/ Irwin, c2006.
HF 5438.4 C48 2006
BA-6210

SERVICES MARKETING

Timm, Paul R. Customer service : career success through customer loyalty.-- 4th ed.--
Upper saddle River, N.J. : Pearson Education Ltd., 2007.
HF 5415.5 T513 2007
BA-6226

Futrell, Charles M. ABC's of relationship selling through service.-- 10th ed.--

Boston : McGraw Hill/Irwin, c2009.
HF 5438.25 F868 2009
BA-6189

Pelletier, Ray. It's all about service : how to lead your people to care for your customers.--
Hoboken, N.J. : John Wiley & Sons, Inc., c2005.
HF 5415.5 P45 2005
BA-6132

STRATEGIC MARKETING MANAGEMENT

Perreault, William D. Essentials of marketing : a marketing strategy planning approach.--

11th ed.-- Boston : McGraw Hill/ Irwin, c2008.
HF 5415 M378 2008
BA-6100

Walker, Orville C. Marketing strategy : a decision-focused approach.--

6th ed.-- Boston : McGraw Hill Irwin, c2008.
HF 5415.13 W245 2008
BA-6199

Cravens, David W. Strategic marketing.-- 9 th ed.-- Boston McGraw Hill/Irwin, c2009.

HF 5415.135 C72 2009
BA-6082

SOCIAL RESPONSIBILITY AND GOOD GOVERNANCE

Steiner, George A. Business, government, and society : a managerial perspective,

text and cases.-- New York : McGraw Hill/Irwin, c2006.
HD 60.5 .U5 S843 2006
BA-6138

Monks, Robert AG Corporate governance.-- 4 th ed.--

Chichester, England; Hoboken, NJ: John Wiley & Sons, c2008.
HD 2745 M66 2008
BA-6096

Maximiano, Jose Mario B. Business ethics and corporate social responsibility.--

 Pasig Coty : Anvil Pub., c2007.
HF 5387 M38 2007
BA-6108

MAJOR IN GOLF MANAGEMENT

GOLF MANAGEMENT

Kaser, Ken. Sports and entertainment management.--

Cincinnati, OH : South-Western/Thomson Learning, c2005.
GV 713 K37 2005
BA-6204

Schwarz, Eric C. Advanced theory and practice in sport.--

Amsterdam; Boston : Butterworth-Heinemann, 2008.
GV 716 S368 2008
BA-6233

GOLF SKILLS

Wright, Nick. Lower your golf handicap.-- London : Hamlyn; New York: Distributed in the
United States and Canada by Sterling Pub., 2002.
GV 965 W82 2002
BA-6155