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INTRODUCTION

Communication is the exchange of ideas, opinions and information through


written or spoken words, symbols or actions.

Verbal communication is very effective and can be easily understandable by


means like telephones, mobile phones etc. but communication through mobiles is
easier than other means as mobile phones can be taken anywhere. Many mobile
companies are coming in market and so are service providers for providing
mobiles at reasonable rates to its consumers.
.
In this project we are trying to study the current market trend of the various cell
phones i.e. the type of cell phones produced and most liked by the customers, the
various features available in the latest cell phones like MMS, Bluetooth etc.

We are also trying to study the market position of Nokia Mobiles as compare to
the other mobiles providers i.e. Samsung, Motorola, etc.

We are also trying to study the company profile of Nokia Mobiles as how slowly
and steadily it
Became the World power in Mobile Industry and also to study the year to year
development in Nokia Mobiles.

We are also trying to make a study among the consumers to know what they think
about the Nokia Mobiles and services provided by the company. We are asking
the consumers about their opinion about on the Nokia Mobiles as why these
company handsets are preferred in the Mobile Industry.

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OBJECTIVES

THE OBJECTIVE OF THE PROJECT IS:

• To study the profile of the company.

• To study the market position of Nokia in the


mobile industry.

• To analyze and find out the reasons behind


preference of Nokia Mobiles.

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COMPANY PROFILE

3
NOKIA

(Connecting People)

Located at Alexandra Techno Park in Singapore, Nokia's regional corporate headquarters is


a base from which over 650 staff provides leading-edge technology, product and
solutions to the 20 diverse markets and Nokia offices in the Asia-Pacific region.

Nokia Mobile Phones currently manufactures products out of three major facilities in
Mason, Korea; and Beijing and Don Guan in China. Nokia has R&D centers in Japan
and China, and an industrial park in Xing Wang, Beijing with R&D and
manufacturing facilities.

Nokia Networks has technology and training centers in Australia, Japan and Thailand, as
well as six joint ventures in China.

Nokia Research Center, the corporate research unit, has offices in Japan and China.

Nokia Ventures Organizations' operation in the region includes Nokia Internet


Communications and Nokia Home Communications.

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NOKIA HISTORY

(1969-2005)

Year 1969

Nokia introduced the world's first 30-channel PCM (Pulse Code


Modulation) transmission equipment conforming to the standards of
CCITT (Consultative Committee on International Telegraphy and
Telephony).

Year 1981

The world's first international cellular mobile telephone network NMT opened in
Scandinavia with Nokia introducing the first car phones for the network.

Year 1982

Europe's first digital telephone exchange, the DX 200

Year 1984

The world's first portable NMT car telephone, the Nokia Talk man.

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Year 1987

The world's first NMT hand portable, the Nokia City man.

Year 1988

The world's first ISDN (Integrated Services Digital Network) exchange conforming to
CCITT standards, manufactured by Nokia, was brought into use in Finland.

Year 1989

The world's first Auctioned turning mobile radio network was brought into operation.

The world's first fast-poll 14,400 bps (bits-per-second) modem.

Year 1990

The world's first Radio Data System (RDS) and Mobile Search (MBS) text pagers.

Year 1991

The first manufacturer to have a large-scale production-ready GSM phone.

The world's first genuine GSM call made using Radiolinja's network, supplied by Nokia.

Year 1992

The Nokia 1011, the first digital hand portable phone for GSM networks.

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The Nokia 100 series, the first family of handportale phones for all analog networks.

Year 1993

The first Personal Communications Network based on GSM 1800 standard delivered by
Nokia.

The world's first SMSC (Short Message Service Centre) taken into commercial use in
Europol tan’s Nokia network.

The world's first credit card size cellular modem card developed with AT&T Para dyne.

Year 1994

The first official GSM call in the People4s Republic of China made on a Nokia phone on
Beijing TA4s network, supplied by Nokia.

The first European manufacturer to start selling mobile phones in Japan.

The world's first Data Communications Server (DaCS), providing fully digital, fast access
to corporate LANs.

The world's first digital cellular data products, including the Nokia PC Card and the Nokia
Cellular Data Card.

Inmarsat made the world's first satellite telephone call with Nokia's pocket-size GSM
handset.

The first manufacturer to launch series of hand portable phones for all digital standards
(GSM, TDMA, PCN, Japan Digital). The Nokia 2100 was the world's smallest and lightest
family of digital products.

7
Year 1995

The world's first integrated wireless payphone.

The new joint venture, Beijing Nokia Mobile Telecommunications Ltd., was established:
the first factory to manufacture large scale GSM systems and equipment in China.

Nokia Prime Site, the world's smallest base station for GSM/DCS cellular
mobile networks.

Year 1996

The first digital multimedia terminal in the world, the Nokia Media master.

The Nokia 8100 product family, the first with an innovative, ergonomically comfortable
design. Chinese character short messaging service and Chinese user interface were
launched in the Nokia 8110 mobile phone. Nokia was the first manufacturer to offer both
simplified and traditional character sets in the same phone.

The Nokia 2160, the first available dual mode AMPS/TDMA phone.

The Nokia 9000 Communicator, the world's first all-in-one mobile communications tool
introduced at the CeBIT exhibition.

Year 1997

The world's first four TETRA networks were delivered by Nokia.

A new handset for the NMT 450 standard, the Nokia 540, which is the world's first NMT
phone with Navi Key.

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The next generation GSM product family, the Nokia 6100 series. New standards for
operating times and a set of innovative industry-first features, including audio quality and
an entirely new Profile function which enables users to adjust the phone settings according
to various situations.

Next generation half-rate hand portable for the digital PDC standard in Japan. With this
introduction, Nokia is the first company to demonstrate an entirely new, innovative feature
for PDC handsets, which enables calling by voice activation.

The world's first GSM dual band base station, the Nokia GSM 900/1800 Dual Band BTS.
This provides the possibility to integrate GSM 1800 transceivers (TRXs) into an existing
GSM 900 Base station (BTS).

The first call on the Helsinki City Energy Company's digital TETRA network was made.
The network, called officially Helen Net by Helsinki City Energy Company, is the world's
first network taken into operative use, according to the TETRA standard.'

The Nokia 3810, the first mobile phone specially designed for Asian consumers.

First-ever interactive telemetric wireless health care tool for supporting the treatment of
chronic diseases, e.g., diabetes.

By introducing a new WLL solution, Easy way Access, Nokia became the first supplier on
the market to link GSM radio access to a wire line local exchange.

The world's first digital satellite receiver with Common Interface, the DVB 9600 S.

The first manufacturer to provide a complete Smart Messaging solution, a new direct
Internet access service technology specially designed for mobile phone users, to network
operators and service providers.

Nokia launched its Media master DVB 9200S Free-To-Air, and was the first manufacturer
to launch a digital satellite receiver in the UK.

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A new GSM hand portable, the Nokia 3110, with the Navi-Key menu system that allows
fast, one-button access to the functions of the phone.

A new mobile phone offering a new innovative power management


solution, the Nokia 1611 with a unique option, the solar cell battery.

Year 1998

Nokia delivered world's first ETSI standard ADSL and IP network to Telecom New
Zealand, thereby marking the start of commercial delivery of broadband data services
using the ADSL network.

The Nokia 9110 Communicator, the first hand-held mobile device supporting wireless
imagining.

The Nokia 5100 series, the first mobile phones with user-changeable covers.

The world's smallest NMT 450 phone, the Nokia 650, sets a new benchmark for NMT 450
technology. As a special additional feature and first in the market, the Nokia 650 has a
built-in FM radio.

The Nokia LPS-1 loop set, an easy to use device for smooth interaction between a hearing
aid and a digital mobile phone. It the first product of its kind in the world.

A revolutionary new solution, the Nokia GSM Intranet Office, giving employees total
mobility in the workplace via the company intranet. The world's first GSM Intranet Office
combining GSM with office IP telephony.

The Nokia Intelligent Frequency Hopping (IFH) solution, part of the Nokia Soft Capacity
concept, the first solution of its kind in today's GSM markets.

The world's first live High-Speed Circuit Switched Data (HSCSD) network.

10
Year 1999

Nokia introduced the world's first high-speed data terminal for wireless networks: the
Nokia Card Phone 2.0 brings about a four-fold increase in data transmission speed.

Nokia completed the world's first WCDMA (Wideband Code Division Multiple Access)
phone call through a public switched telephone network.

Nokia announced the world's first media phone that is based on the Wireless Application
Protocol (WAP) in Mobile Media Mode. The Nokia 7110 dual band GSM 900/1800 media
phone has been designed to enable easy access to Internet content from a mobile phone

Year 2000

Nokia introduced the world's first IPv6-enabled end-to-end GPRS network. Operators can
use Nokia GPRS networks to provide their customers with new types of services that bring
benefits offered by IPv6, such as global reach ability and end-to-end security.

Nokia introduced the world's first TETRA WAP browser which brings powerful WAP
applications to TETRA professional mobile radio networks. WAP over TETRA provides a
new method of data communication for professionals. It enables real-time direct access to
various customer and technical databases in only a few seconds.

Nokia has combined the versatility of WAP with the power of TETRA to introduce the
world's first WAP services for digital professional mobile radio users. The new WAP
services have been developed in co-operation with Finnish companies Helsinki Energy and
Tekla Corporation.

Nokia and Sonora have completed tests that bring roaming capabilities for IP traffic
between GPRS networks for the first time in the world.

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Nokia and Scandinavian Airlines Systems announced a partnership to bring Nokia mobile
phones to the selection of goods sold on all international SAS flights. This is the first time
mobile phones will be sold on airplanes.

Nokia launched the Nokia Live Site platform, the world's first WCDMA implementation
which is compatible with the latest 3GPP standards for third generation networks.

Nokia successfully carried out the world's first WAP service over a trial WCDMA system.
The tests were completed in Beijing, China, where Chinese language WAP services were
transmitted via the WCDMA system and radio network.

Nokia, a founding member of the Sync initiative, announced that it had successfully
demonstrated the world's first wireless Internet synchronization using the Sync protocol.

Nokia is the first vendor in the world to bring full mobile IP packet data functionalities into
TETRA networks. Nokia TETRA IP significantly enhances access to WAP services and
more efficient WAP service development is possible with new TETRA IP functionalities.

Nokia announces world's first GPRS roaming between M1 Singapore and


Cable and Wireless HKT Mobile Services, Hong Kong. This is the first
announcement of its kind in the world for GPRS inter-operator roaming.

Year 2001

Nokia introduces the industry first multimedia messaging solution, the Nokia Art use (TM)
MMS (Multimedia Messaging Service) Center, a high-capacity platform for the next wave
of mobile messaging. The solution enables operators to introduce multimedia messaging
services combining new rich content, such as audio and video clips, photographs and
images with the traditional text messaging.

Nokia and the Finnish operator Sonora conducted the world's first Wireless LAN roaming
based on GSM technology. Sonora is making use of Nokia technology that allows mobile
operators to offer broadband wireless Internet services in Wireless LAN access zones.

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Year 2002

Nokia successfully made the first 3G WCDMA packet data calls between its commercial
network infrastructure and terminals in its laboratories in Finland. The Nokia 3G WCDMA
network and terminal used were based on the commercial standard level known as 3GPP
(3rd Generation Partnership Project) Release 99 June 2001 version. This was the first time
that packet data has been transmitted end-to-end on a commercial system based on the
above mentioned commercial standard.

Year 2003

Nokia announced that the world's first cdma2000® 1xEV-DV high-speed


packet data phone call was completed at Nokia's CDMA product creation
center in San Diego. The call, achieving a peak data rate of 3.09 Mbps,
was made between a test set based on a commercially available Nokia
2285 handset upgraded with a Nokia 1xEV-DV chipset and a Racal
Instruments, Wireless Solutions Group, 1xEV-DV base station emulator.
This chipset is the world's first to support complete 1xEV-DV Release C
functionality.

Year 2004

Using Nokia's CDMA Dual-Stack handset, Nokia demonstrated the industry's first Mobile
IPv6 call at the 3G World Congress Convention and Exhibition in November. The
demonstration highlighted real-time streaming video with seamless handoff between two
CDMA access networks using Mobile IPv6.

Nokia announced the Nokia NFC (Near Field Communication) shell, the latest step in the
development of innovative products for mobile communications, in November. With the
Nokia NFC shell on their phone, consumers will be able to easily access a variety of

13
services and conveniently exchange information with a simple touch gesture utilizing NFC
technology.

In October, Nokia and TeliaSonera Finland successfully conducted the world's first EDGE-
WCDMA 3G packet data handover in a commercial network

Achieving a first for the Asia-Pacific region, Nokia, Media Corporation Technologies, M1
and the Media Development Authority of Singapore jointly showcased a live end-to-end
mobile phone TV broadcast over a DVB-H (Digital Video Broadcast - Handheld) network
at the Nokia Connection event in Singapore.

Nokia and Texas Instruments Incorporated introduced the first pre-integrated and validated
Series 60 Reference Implementation based on TI's OMAP(TM) processor-powered
reference design in February. The Reference Implementation is available immediately to
Series 60 licensees.

Year 2005

The Nokia 6630 imaging smart phone has as the first device in the world achieved global
GCF 3G WDCMA Certification. The certification was achieved based on the requirements
defined by Global Certification Forum (GCF), an independent industry body which
provides network compliancy requirements and testing for GSM/WCDMA mobile devices.

SBS Finland's Kiss FM became the first radio station in the world to begin Visual Radio
broadcasts. This unique new concept developed by Nokia offers the listeners the possibility

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to give feedback and to participate in programs easier than ever before.

Nokia introduced a new product for secure mobile contact less payments and ticketing. The
world's first Near Field Communications (NFC) product for payment and ticketing will be
an enhanced version of the already announced Nokia NFC shell for Nokia 3220 phone.

15
Quality of Nokia

Quality is at the heart of everything we do at Nokia - it is the essence of our


products, our brand, and our business. It plays a crucial role in maintaining our
competitive edge. It is key to pride, productivity and profitability. It doesn't matter
how you say it - quality has to be expressed in every possible way and through
every possible action.

We firmly believe, for us to be able to sustain our competitiveness and maintain


our leading position, we must manage both quality and innovation in a balanced
way.

Today, innovation has never played a more critical role for us. However, at the
same time, the importance of high-quality execution is also increasingly important.
It is what truly successful innovation depends on. In addition, having a deep end-
user understanding is an absolute prerequisite for innovation and quality as it
provides continuous feedback for both.

These elements make up what we call the "three dimensions of quality":

• quality in processes,
• products and
• Management.

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In each of these dimensions, quality takes on a different form - it is not a
monolithic but rather a polytheistic approach to building a competitive edge.

Commitment to quality improvement is a continuous process - with measurable


individual and team goals. With this in mind it is essential for future
competitiveness. It is both a business strategy and a personal responsibility and it
is a part of any company's culture. But at the end of the day, quality improvement
is much, much more than something we can quantify in words or pictures. It is an
attitude - a mindset. Quite simply, it is a source of inspiration, energy and
excitement.

17
Nokia Strategy

The Nokia Strategy continues to focus on three activities to expand mobile


communications in terms of volume and value:

Expand mobile voice


Drive consumer multimedia
Bring extended mobility to enterprises

Expand mobile voice: We can further develop the mobile voice market -- both in
markets where mobile telephony is just taking off as well as in more mature markets.
Nokia estimates the total global mobile subscriber base to reach two billion by the end of
2005 and hit three billion subscriptions by 2010. Nokia’s position in mobile voice is strong
thanks to our key assets and excellent logistics capabilities.

Drive consumer multimedia: Nokia is playing a key role in shaping this emerging
complex market by focusing on the fastest growth areas: imaging, music, and games, to
name a few.

Bring extended mobility to enterprises: Nokia will provide a range of competitive,


specifically targeted handsets, platforms, and connectivity solutions so enterprises can
boost productivity through the power of mobility.

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On January 1, 2004, Nokia restructured into four business groups – Mobile Phones,
Multimedia, Enterprise Solutions, and Networks -- to better focus and capitalize on the
opportunities in each of these areas. Throughout all these, the Networks business group
provides the infrastructure backbone and enables end-to-end communications.

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NOKIA
AT PAST

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NOKIA 3315

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NOKIA
3315

Key Features :

• Interesting array of painted enhancement covers2 to match your moods and


the latest trends
• Personalized SMS Alert gives you freedom to select your preferred SMS
ale
• Concatenated SMS1 for longer text messages
• Set an alarm to your Reminders or forward it to a friend
• Stopwatch to keep those times in check, whenever you need
• Countdown Timer helps you keep time for those daily routines

• Small yet ergonomic and functional, packed with features for enhanced
performance
• User-changeable Xpress-onTM front and back covers for a unique and
stylish look

• Navi TM key allows for convenient one-hand operation

Price: Not Available

Reason for Preference:


Nokia 3315 was preferred only because of its low price, its features and easy to use.

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NOKIA 3100

23
NOKIA
3100

Key Features :

• Flashing lights when phone rings


• Polyphonic ringing tones
• Local languages and character support (key mats)
• Calendar
• Automatic key guard
• Alarm clock
• Any tone as alarm
• Stopwatch
• Countdown timer
• Calculator
• Personal Shortcuts
• Timed Profiles (incl. 2 My Styles)
• Rhythmic backlight alert

Price: Not Available

Reason for Preference:


Nokia 3100 was preferred because of its attractive looks, Flash lights when phone rings,
Colored screen and light weight.

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NOKIA 2300

25
NOKIA
2300

Key Features :

• FM Radio
• Xpress-on color covers and Keypads
• Internal Handsfree Speaker
• Polyphonic Ringing Tones
• SMS Spam Filter and Number Screaming
• Text Message Counter
• In-call Timer
• Timed Profile
• Right scroll Key Settings
• Call and SMS Speed dialing
• SMS Chat
• Multiple SMS Sending and Distribution List
• Games
• Nokia, tones, graphics and games

Price: Not Available

Reason for Preference:


Nokia 2300 was preferred only because of FM Radio, Small attractive body and also
because of it was so economical.

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NOKIA 3660

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NOKIA
3660

Key Features :

• Exciting and eye-catching design


• Intuitive keypad layout, 5-way scroll and large 176 X 208 pixel color screen4
• Impressive high-resolution, full-color display (65,536 colors)
• Available in red and metallic grey5
• Few clicks from idle mode to send MMS1

• Record video clips of your life on the Integrated Video Recorder

• View, stream7 or download those video clips with Real One Player
• High quality camera for standard paper prints

• Phone supports 3MB dynamic user memory, and can store up to 600
images or 200 video clips

• The MultiMediaCard9 lets you store your favorite video clips, images, audio
clips and download applications6 or games.

Price: Not Available

Reason for Preference:

Nokia 3660 was preferred because of Camera, video recording and Bluetooth
which was new at year 2000.

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NOKIA 6100

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NOKIA
6100

Key Features :

• Uniquely simple keypad configuration


• Take control with a 4-way scroll key that makes for easier navigation
• Get organized effortlessly with the improved calendar functions
• Display your appointments in a monthly view for greater clarity
• Download thrilling new JavaTM games2 to fill your leisure time
• Provides ease and convenience for online WAP3 transactions
• Stores and encrypts your credit card information in the phone, protected by
a personal PIN code
• Send, receive and forward messages with text and images
• Receive attached sound clips

• High-resolution color display5

• Livens up WAP3 browsing, MMS4 messages, games and wallpapers

• Choose from a range of pre-installed polyphonic ringing tones

• Download new ones via WAP3 to make your phone truly distinctive

Price: Not Available

Reason for Preference:

Nokia 6100 was preferred because of high resolution color display, MMS,
Polyphonic ring tones and light weight.

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NOKIA
AT PRESENT

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NOKIA 1100

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NOKIA
1100

Key Features :

• Built in flash light


• Anti-slip grip
• Reminders
• Stopwatch and Countdown timers
• Xpress-on color covers and Keypads
• Internal Handsfree Speaker
• Polyphonic Ringing Tones
• SMS Spam Filter and Number Screaming
• Text Message Counter
• In-call Timer
• Call and SMS Speed dialing
• SMS Chat
• Multiple SMS Sending and Distribution List
• Games
• Nokia, tones, graphics and games
Price: Rs 2620

Reason for Preference:


Nokia 1100 is preferred because of low price, attractive looks, multi SMS sending, built in
flash light and anti-slip grip.

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NOKIA 2112

34
NOKIA
2112
CDMA

Key Features :

Eye Catching Design


• Easy viewing of your phone screen and keypads with the brilliant white
backlight
• Compact and lightweight at just 83g

Unique Picture Frame


• Share your favorite movements with picture frame on the back of phone

User Friendly High- fi Speaker Phone


• Chat conveniently on the go using High- fi Speaker Phone

Smart Organizer and Voice Function


• Stay on top of event with Monthly Calendar, Notes and Reminder
• Recall important appointments with built- in Alarm
• Track important conversation on the 180-second Voice Recorder

Price: Rs 2875

Reason for Preference:


Nokia 2112 is preferred because it is provided by Tata Indicom, with light weight
and low priced.

35
NOKIA 2600

36
NOKIA
2600

Key Features:

Sophisticated and Sleek Design


• Slim and compact with one touch Navi-key and 4-way scroll
• Brilliant 128*128 Color display in 4096 colors

Convenient Communication Features


• Speed dialing facilitates quick calling
• Built in 200 Phonebook for contacts

Enhanced Messaging Tools


• Number screening filters unwanted incoming calls and SMS
• Timed SMS allows you to create an SMS and define when it should sent out
• Text message counter

Smart Function
• Spread sheet for simple book keeping
• Reminder for tracking important appointments
• Calendar with daily, weekly and Monthly views

Price: Rs 3599

Reason for Preference:


Nokia 2600 was preferred its slim and sleek design, color display, low price
and timed SMS.

37
NOKIA 2650

38
NOKIA
2650

Key Features :

Contemporary Design
• Image come alive on the vivid 128*128 color display
• Blinking LED light for incoming calls and messages

Connectivity
• Express yourself with images, sound and text via MMS
• HTML Browsing via GPRS

Personalization
• Vibrant and fun wallpapers and graphics
• Customize the look of your phone with color themes
• Polyphonic Ring tones

Java Applications and Games


• Bring out your competitive spirit with pre-load Java-games
• Enhance your phone’s capabilities by downloading latest games and
applications

Price: Rs 3250

Reason for Preference:


Nokia 2650 was preferred because of HTML browsing, color display, low priced and
attractive design with flap.

39
NOKIA 3220

40
NOKIA
3220

Key Features :

Design
• A lightweight design that fits in your hand ergonomically with its Xpress-on
Grips

Personalized Fun
• Mix and match with various Xpress-on Grips and Cut-out Covers
• Customize with wallpapers, polyphonic ring tones and themes

Capture the Candid


• Snap the movement or record the fun in Audio-Video with the VGA Camera
and Video recording feature

Java Games
• Go crazy with exiting java games like Pinball, adventure race and Survivor
game

Price: Rs 6049

Reason for Preference:


Nokia 3220 preferred because of HTML browsing, color display, attractive design with
disco lights on side and improved camera.

41
NOKIA 3230

42
NOKIA
3230

Key Features :

Contemporary Design
• Simple yet stylishly modern
• Easy-to-use keymat with 5-way navigation key

Connectivity
• High-speed internet connectivity with HTML browser
• Engage in real time group conversation with push to talk

Creativity
• Capture movements with 1.3 megapixel camera with video recorder
• Edit your pictures and video recordings with Photo editor and Movie director

Play
• Enjoy new and exiting games like rallypro and warrior quest
• Listen to your favorite tunes wit integrated MP3 player or FM stereo Radio

Price: Rs 13849

Reason for Preference:


Nokia 3230 preferred because of 1.3 mega pixel camera, attractive design, HTML browser
and FM Radio.

43
NOKIA 6260

44
NOKIA
6260

Key Features :

• Integrated VGA Camera with Digital Zoom and Video Recorder


• High quality images for digital photo printing
• Digital Multi player and FM Radio
• Downloadable Themes, wallpapers, Music clips
• Exiting new Xpress-on color covers
• Tri- Band GSM 900/1800/1900 network
• 2.1 High resolution, 176*208 pixels display
• 48-chord polyphonic ring tones, True tones
• Multimedia CARD support for add-on memory expansion
• Multimedia Messaging and Email
• Video and audio streaming with RealOne Player
• New Java based SMS Multiplayer Gaming
• Push to talk over cellular feature
• Presence-enhanced Contacts and Chat

Price: Rs 12799

Reason for Preference:


Nokia 6260 preferred because of SMS Multiplayer gaming, color display, FM Radio and
improved VGA camera.

45
NOKIA 6600

46
NOKIA
6600

Key Features :
Integrated Camera and Video Recorder
• Large 2.1”65536 colors TFT display
• Camera with 3 modes
• Still image capture with zoom
• Video recorder with zoom

Messaging
• Multimedia Messaging
• SMS
• Email

Wireless Connectivity
• Bluetooth wireless technology
• Infrared

External Memory
• Multimedia CARD support for add-on memory expansion

Operating Platform
• Symbian OS 7.0
• Java MIDP 2.0
Price: Rs 9999
Reason for Preference:
Nokia 6600 preferred because of HTML browsing, Camera, low priced, Bluetooth, MMS,
games and attractive design.

47
NOKIA 6610i

48
NOKIA
6610i

Key Features :
Integrated Camera
• Standard, portrait and night modes
• Image editing
• Attach portrait images to contacts for instant identification

Phone Features
• Tri-band GSM 900/1800/1900
• Stereo FM Radio
• Changeable color schemes
• Configurable grid menu and right soft key
• Multimedia Messaging Services

Connectivity
• Practical Pop-port connectivity
• Infrared for wireless connection
• HTML browser over GPRS for richer mobile surfing experience

Data Transfer
• GPRS for always on connection
• HSCSD for faster file transfer
Price: Rs 6325
Reason for Preference:
Nokia 6610i preferred because of browsing, Camera, low priced, infrared, MMS, games,
FM Radio and light weight.

49
NOKIA 6670

50
NOKIA
6670

Key Features :
Capture
• 1 megapixel camera with 4*digital zoom
• snapshot software for taking 6 consecutive shots
• up to 10 minutes of video recording capacity

Edit
• photo editor for image-editing on phone
• movie director for video clips
• high-resolution 65536-color display

Share
• message sending via MMS and e- mail
• Nokia lifeblog mobile multimedia diary
• Links to mobile blogging sites such as textmerica
• Direct printing from phone to printer via Bluetooth

Store
• 8MB memory for user data
• 64MB reduced size Multimedia Card
• online album
Price: Rs 13299
Reason for Preference:
Nokia 6670 preferred because of browsing, 1 mega pixel Camera, Bluetooth, MMS, online
album and attractive design.

51
NOKIA 6681

52
NOKIA
6681

Key Features :
Entertainment
• Digital Music Player with stereo audio
• 3D, Java and Symbian games

Connectivity
• High-speed internet connectivity with HTML browser
• High quality video streaming

Imaging
• Capture movements with 1.3 megapixel camera with smooth 6* variable digital
zoom
• Integrated flash and burst mode
• 262144 color, active TFT display
• movie director

Productivity
• PIM and always-on e- mail with attachment support
• MS Word, PowerPoint and Excel viewers
• Push to talk with dedicated PoC key
Price: Rs 18049
Reason for Preference:
Nokia 6681 preferred because of HTML browsing, 1.3 mega pixel Camera, Bluetooth,
MMS, Video streaming and digital music player.

53
NOKIA 7610

54
NOKIA
7610

Key Features :

• Breathtaking 1 Megapixel Camera


• High quality images for digital photo printing
• Provocative, sensational design
• Video recording up to 10 minutes
• Downloadable Themes, wallpapers, Music clips
• Exiting new Xpress-on color covers
• Tri- Band GSM 900/1800/1900 network
• 2.1 High resolution, 176*208 pixels display
• 48-chord polyphonic ring tones, True tones
• Multimedia CARD support for add-on memory expansion
• Multimedia Messaging and Email
• Video and audio streaming with RealOne Player
• New Java based SMS Multiplayer Gaming

Price: Rs 14399

Reason for Preference:


Nokia 7610 preferred because of attractive leaf shape design, 1 mega pixel Camera,
Bluetooth, MMS, games and SMS Multiplayer gaming.

55
NOKIA
IN FUTURE
NOKIA 7360

56
57
NOKIA
7360

Key Features :

• 128*160 pixels 16-bit color display


• FM Stereo radio
• Integrated VGA Camera
• Integrated handsfree speaker
• xHTML Mobile browsing
• IrDA
• Pop-Port connector
• Weight 92g
• Dimensions:105*45*18mm, 72cc
• Flash messaging: send and receive Flash messages that appear promptly on
your phone screen
• Operating Frequency: Tri- Band GSM coverage on up to five continents (GSM
900/1800/1900)

Price: Not Available

58
NOKIA 7370

59
NOKIA
7370

Key Features :

• 180-degree rotator design with ergonomatic tilt


• EDGE tri-band phone
• 1.3-Megapixel camera with full-screen landscape camera mode, 8* digital
zoom, and dedicated key
• 2.0” display screen with 100% active area and up to 262144 colors
• Take brilliant pictures in color, black and white, and sepia
• Video ringing tones
• FM visual stereo radio with integrated 3D stereo speakers

Price: Not Available

60
NOKIA 7380

61
NOKIA
7380

Key Features :

• Compact tri-band phone


• 2-megapixel camera
• Mirror Display
• Nokia xpress audio messaging
• Enhanced Voice commands
• Integrated handsfree speaker
• Integrated FM radio
• Music Player
• Operating Frequency: Triband GSM 900/1800/1900

Price: Not Available

62
NOKIA N91

63
NOKIA
N91

Key Features :

• Music player
• Integrated smart phone with dedicated music keys
• Hi-Fi CD quality sound
• 4 gigabyte internal memory for storage of up to 1,200 songs
• Up to 12.5 hrs music playback time
• WiFi and Bluetooth™ enabled
• 2 mega pixel camera with 8x digital zoom

Price: Not Available

64
NOKIA N70

65
NOKIA
N70

Key Features :

• 'Slide and Shoot' 2 mega pixel camera


• 262K color display (176 X 206 pixels)
• Slideshow of pictures with music
• Instant sharing via Email or MMS
• Stereo FM radio
• WCDMA/EDGE technology

Price: Not Available

66
MARKET POSITION
OF
NOKIA

67
On Close Call

With reference to this article dated 18thOct, 05 in Economic Times on Tuesday. (Delhi)

This is clearly showing that between the age group of 15 to 30; prefer to use Nokia
Mobiles as compared to the other handset in the Mobile market.

As it is clearly proved by this article that 56% of citizens between the age group of 15 – 30,
uses Nokia and have an edge over to the other big companies of mobiles like Samsung,
Sony Erickson, LG, and Panasonic etc

So it is concluded that in Mobile Market Nokia is the undisputed power.

68
Bharti Deals With Nokia

With reference of this article Dated 24th Aug, 05 in Times of India on Wednesday (Delhi)

It is stated in this article that Bharti linked with Nokia Mobiles and given a contract of
$125 million approximately about Rs544 crore to expand GSM networks in eight telecom
circles.

As Sunil Mittal owner of Airtel stated that with Nokia we will cover more than 5000 towns
across India and in respect to this Nokia started its work and it is likely to be completed by
March 2006.

Bharti president Monoj Kohli said that Bharti have embarked on significant network
expansion exercise into rural areas. Nokia with its cutting edge technology and optimized
network solutions for rural areas will help us deliver economically viable services to the
low revenue consumers.

So it is concluded from this article Big fish attracts the Big fish of other sea. As Nokia is
big Company in Mobile Industry which attracted Bharti (Airtel) which is big company of
Mobile services. So both joined together to expand their networks.

69
Advertisement

With reference to the advertisement taken from Times of India dated 3 rd Nov, 05 on
Thursday (Delhi)

A world leader in mobile communications, Nokia has established itself as the leading
preferred brand in many markets where it is present in Asia Pacific. Backed by its
experience, innovation, user-friendliness and secure solutions, Nokia is the world's leading
supplier of mobile phones, fixed, mobile and IP networks.

This advertisement clearly proves that Nokia Mobiles are preferred only because of its
popularity in market as well as its wide range of Phones at exiting offers.

As we can see clearly that currently Nokia is carrying on with 26 mobiles in the market at
customer friendly prices.

70
Nokia Joins the Blackberry Clone Fight

With reference to this article dated 16th Sep, 05 in Hindustan Times on Friday (Delhi)

In this article it is stated that Nokia is joining a suddenly crowed field of Blackberry
revivals, becoming the first major cell phone maker to weigh into a Mobile e- mail market
with its own brand and service.

The Finnish company said the new application, Nokia Business Center, will join rather
than replace the existing lineup of mobile e- mail and productivity options available on
Nokia devices.

So it is concluded from this article that Nokia which is a big company in Mobile industry
capturing almost 60% of the Market, now taking some initiatives for its advancement so to
provide more facilities in their handsets.

71
Nokia Global Centre by Year-End

With reference to this article dated 26thAug, 05 in Hindustan Times on Friday (Delhi)

In this article it is stated that Nokia Plans to open a global networks operation centre in
India by the end of the year. The centre will perform network operation tasks primarily for
selected operators in the Asia Pacific region as well as Europe, Middle East and Africa as
part of Nokia’s managed services offering.

The Finnish group said while it expected huge growth in mobile use in the Asia Pacific
(APAC) region, fierce price competition would limit revenue growth there over the next
few years. “In 2006 to 2008 in APAC, we expect the market will be flat to growing
slightly,” he added. “While there’s huge subscription growth, the price erosion effectively
offset that.”

So it is concluded that Nokia is planning to expand its business globally and trying
to make more and more customers.

72
Top 10 Cell phones

With reference to this article dated 2ndOct, 05 in Hindustan Times on Sunday (Delhi)

It is the list of the snazziest and most tech-savvy mobile phones.

It can be clearly seen that in the list of ten cell phones Nokia has three cell phones.
Whereas Sony Ericsson has their two handsets in the list and other companies like
Samsung, Motorola, LG, Sanyo and Audio ox have only one handset.

It can be seen that Nokia N90 is currently the world’s No.1 handset, and at 4 th position is
Nokia 6820 and Nokia 6230(Cingular Wireless) at 6th position.

So it is concluded that in Mobile Market Nokia is the undisputed power. Nokia have an
edge over to the other big companies of mobiles like Samsung, Sony Erickson, LG, and
Panasonic etc

73
RESEARCH METHODOLOGY

RESEARCH METHODOLOGY refers to the tools and methods used for obtaining
information for the purpose of OBJECT STUDY.

In this RESEARCH on CUSTOMER PREFERENCE OF NOKIA MOBILES the source of


information collected are both

PRIMARY DATA

SECONDARY DATA

PRIMARY DATA:
W
E collect primary data during the course of doing experiments in experimental research but
in case we do research of a descriptive type and perform surveys , whether sample
surveys, then we can obtain primary data either through observation or through direct
communication with respondents in one form or through personal interviews. In other
words, there are several methods of collecting primary data, particularly in surveys and
descriptive researches. Here in study primary data was collected by means of a
QUESTIONNAIRE that was filled by 50 people.

74
SECONDARY DATA:

Secondary data means data that are already available i.e. they refer to data that which have
already been collected and analyzed by someone else. When the researcher utilizes
secondary data, then he has to look into various sources from where he can obtain them.
Secondary data may either be published or unpublished data. The secondary data for this
study was collected from various newspapers like Economic Times, Times of India and
Hindustan Times. Information was also collected using various WEBSITES.

Then analysis of collected data was made, and represented with the help of pie diagrams
and bar diagrams. The diagrams show the figures in percentages that were taken out on the
basis of questionnaire that was filled by people.

The benefit of these picture diagrams is that the data can be interpreted more
easily. It is attractive to look and easy to understand.

BAR DIAGRAMS:
B
ar diagrams are diagrams that represent data in form of bars of different sizes, depending
on figure of study.

75
PIE DIAGRAMS:

Pie diagrams also are diagrams that represent figures in form of graphics circular in shape.
These Pie diagrams are also formed on the basis of the figures that are taken out on the
basis of the survey conducted.

76
ANALYSIS
AND
FINDINGS

77
People using Mobiles

Sample size 50

2%

Yes
No

98%

78
Company’s Handset with People

Sample size 50

4% 2% 2%

Nokia
Samsung
Motorola
Others

92%

79
Features of Mobiles Attracts Users

SampleSize50

20

15

10 Series1

0
Ringtone Bluetoot
Camera Others
s h
Series1 10 12 10 18

80
Frequency of People Changing Their Handsets

SampleSize50

40

35

30
25

20 Series1

15
10

5
0
1-3 months 3-6 months 6-12 months

81
Handset Preference at the Time of Change

SampleSize50

4% 10% Nokia
6%
Samsung
Motorola
Others
80%

82
Purpose of Taking Mobiles

SampleSize50

4% 4%
8%
need
showoff
trend
others
84%

83
Segment of Mobile People Prefer

SampleSize50

4% 6%
GSM
WLL
GPRS
90%

84
Which group of People should have mobiles
Mobiles

SampleSize50

20%

Less than 18
More than 18

80%

85
Which People Have More Need of Mobile
hones

SampleSize50

28%
40% students
businessman
professionals
32%

86
Why People Prefer Nokia Mobiles

SampleSize50

10% after sale services


40% 16%
mobile care
features
34% ALL

87
CONCLUSION

According to the survey and analysis performed, the result concluded that Nokia is the
KING of all cell phone companies

It is providing a huge variety of services to the Lower, Middle and Upper citizens. Making
an overall winning performance in the Indian cell phone market.

Further other companies are also providing a good variety of mobile phones but they are
not competent to the KING in the Mobile Industry i.e. NOKIA

Thus the conclusion is in favor of NOKIA THE KING (ACCORDING TO THE


CITIZENS)

Nokia is preferred because:

1. Wide Range- Nokia provides wide range of mobiles to its customers as now Nokia
is at the first position in market with 26 hand sets.

2. Prices- Nokia handsets come in the range as low as Rs 2620 to Rs 37000


approximately .Which is suitable to low class people and as well as to the high
class people.

88
3. Features- Nokia handsets come with wide range of features like Bluetooth, FM
radio, MMS, Camera, Video Recorder, Infrared, Tones etc which attracts the
citizens the most.

4. After Sale Services- Nokia handsets are preferred also because it has good
reputation in the market so that it is easy to sell the mobiles in market by its
consumers.

5. Market Positions- Nokia has very good reputation in the market and Nokia is
undisputed king in Mobile industry due to this it attracts its customers.

6. Mobile Care Services- Nokia is also preferred in the market because it provides
Mobile care to its customers by providing 1 year Warranty on the Handsets
purchased.

89

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