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Which one is THE ONE?

Choosing

iOS vs. Android vs. Windows Phone


Ramune Norkute, Idea Code

SELF

FRIENDS

We need to make sense of

WORLD

People used to go on road

trips to see and discover new


things

Now you can experience world though your mobile device

Platform helps deliver meaning to people:

Tools youll have

Rules youll follow

People youll reach

Stylish and upscale


Physicality and realism Stunning graphics

iOS

Android

Let me make it mine


Themes and customization Realistic shapes, but flat images Flexible layouts for variety of screens

Windows Phone
Content not chrome
Minimalism to the extreme No gradients, shadows, rounded corners Typography New design patterns Motion and transitions

Worldwide

1.9 B

United States

425 M

Europe

Lithuania

0.5 M

Sweden

9.5 M

Finland

5.3 M

Which one is THE ONE?


Depends whom you are trying to reach and why

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