2012 Vietnam Pocket Book FINAL

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Vietnam Pocket Reference Guide 2012 Nielsen
Industries We Serve
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We understand the relationship between exposure to advertising and purchase
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Nielsen Vietnam Tracked Categories
TABLE OF CONTENTS
01
08
14
19
29
37
41
54
55
60
67
72
81
Thank you all for your support of Nielsen Vietnam.

As you have surely recognized, the Vietnam
business landscape is changing more quickly than
ever. Over the past few years, we have gone from
an environment of very strong growth driven by a
growing middle class and substantial inflows of FDI,
to one of moderated and uneven growth, a more
cautious and discerning consumer, and more
competition regardless of the industry. In addition,
we are now also facing much macro
economic
uncertainty
around
inflation expectations, the financial system, and
investment from overseas, which makes decision making even more difficult.
As a way to help navigate this uncertainty and to gain a better understanding
th
ofthe markets in which you operate, we are pleased to offer the 7 edition of
the Nielsen Vietnam Pocket Reference Book. This year the Pocketbook will be
read by more business people and academics than ever as they attempt to
better understand the Vietnam business climate and consumer behavior,
which is changing very quickly as consumers adapt their purchase decisions
in a much more uncertain environment.
This pocketbook is a compilation of Nielsen findings over the past year, and
our hope is that it helps you identify trends in Vietnam and also serves as a
first-stop reference when you have questions about the market and your
specific area of interest. To create a comprehensive view, we have included
our own proprietary research as well as figures from the Vietnam Government Statistics Office. I trust you will find the Nielsen Pocket Reference Book
useful for your business.
Sincerely,
Darin Williams
Managing Director
know when
youre good
to go.
We know that refreshing your
product portfolio is vital to
attracting new and existing
customers. Whether its a
new idea or a new twist on a
current favorite, our Product
Innovation and Renovation
practice can help you prepare
for a perfect launch.
NIELSEN INSIGHTS AT A GLANCE 01
02
NIELSEN INSIGHTS AT A GLANCE
2007 2011 Consumer Confidence Index: Vietnam
Global Country Consumer Confidence Rankings

Global confidence upped 1 point to 89 for Q4 2011 to wrap up 2011
Q411 vs.Q311
Decrease
160
Increase
140
120
122
117
117
113
112
108
105
104
100
80
60
40
20
0
Base : All respondents n=31228
103
101
99
99
98
96
95
95
94
92
92
90
Perceptions of local job prospects over the NEXT 12 Months
20
12
60
12
60
58
10
14
54
54
54
53
47
33
38
37
2
6
1
4
11
52
45
12
41
64
32
30
37
38
49
50
45
19
25
26
IN
ID
PH
CN
MY
TH
VN
AU
HK
SG
NZ
Bad
30
50
24
Not so good
39
18
TW
11
KO
Good
JP
Excellent
Perceptions of local job prospects in Vietnam | 2011

6
54
52
34
35
54
53
38
37
VN Q1'11
VN Q2'11
VN Q3'11
VN Q4'11
Bad
Not so good
Good
Excellent
AP
04
Perceptions of state of personal finances over the NEXT 12 Months
20
17
18
10
53
48
47
45
13
1
11
29
59
63
55
53
55
49
48
51
58
65
52
13
20
15
25
31
32
34
36
41
39
43
ID
PH
IN
CN
MY
TH
AU
HK
VN
NZ
SG
Bad
30
36
Not so good
Good
27
12
TW
KO
JP
Excellent
Perceptions of state of personal finances in Vietnam | 2011
52
52
51
48
38
39
41
41
VN Q1'11
VN Q2'11
VN Q3'11
VN Q4'11
Base : All respondentsn=506
Bad
Not so good
Good
Excellent
AP
Perceptions of Good / Bad time for people to buy the things

they want and need over the NEXT 12 Months
12
47
46
43
40
33
38
46
38
39
44
IN
AU
46
50
33
31
55
56
31
28
25
2
9
30
19
53
56
63
20
39
59
45
50
50
HK
PH
ID
16
NZ
12
13
TH
CN
SG
MY
Good
Not so good
20
16
JP
TW
8
VN
Bad
12
KO
Excellent
Perceptions of Good / Bad time for people to buy the things

they want and need in Vietnam
24
21
27
25
62
64
61
63
10
10
10
VN Q1'11
VN Q2'11
VN Q3'11
VN Q4'11
Bad
Not so good
Good
Excellent
AP
06
Do you think your country is in an economic recession at the moment?
14
86
KO
17
83
JP
21
79
TW
27
73
TH
30
70
NZ
34
66
VN
41
45
59
55
PH
ID
Yes
49
51
IN
52
48
HK
55
45
MY
59
41
CN
47
70
71
30
29
AU
SG
53
AP
No
Do you think your country will be out of an economic recession in the next 12 months?
25
25
24
31
32
35
33
37
44
52
24
22
43
39
32
25
30
25
24
58
61
66
28
42
35
45
43
42
47
49
34
TH
29
27
35
50
36
IN
VN
Base: n=4131
29
PH
26
CN
26
MY
ID
Yes
HK
No
SG
25
16
16
13
13
10
NZ
TW
AU
KO
JP
Don't Know
AP
Compared to this time last year, have you changed your spending
to save on household expenses?
15
85
MY
15
85
PH
15
85
TH
16
84
VN
23
77
ID
24
76
IN
29
30
71
JP
70
KO
Yes
30
70
NZ
31
69
TW
32
39
42
42
46
61
58
58
54
CN
AU
SG
HK
68
No
AP
08
NIELSEN INSIGHTS - AT A GLANCE
Nielsen Business Barometer Survey Wave 6

The Nielsen Business Barometer is an online survey designed to gauge Vietnams
business leaders sentiment. Topics include advertising spend, growth forecasts and
among other current hot topics. The online survey is conducted twice-yearly and
covers companies from various industries throughout Vietnam. The first wave is
conducted April/May and the second wave is conducted September/October.
Executive Insights
Keep a close eye on
inflation & plan ahead
for any price increase
to be passed on to
consumers
Control costs of production

Choose low cost materials and supplies
Understand price elasticity of your categories to
minimize risks of price increases. Well-planned
moves increase your chance of winning
Discover new
platforms of growth
Drive growth through mergers and

acquisitions, entering new Categories and also
from exports to overseas market
Rural market remains a promising territory to be
explored
Continue engaging
with consumers
Understand and respond to consumers search for

value for money
Explore new communication platforms such as
Online and Mobile advertising.
Engage with shoppers at point-of-sale is important
09
Inflation and VND devaluation are top concerns of business leaders
2011 1st half
2011 2nd half
1) Inflation (68%)
1) Inflation (59%)
2) VND devaluation (68%)
2) Competitive pressure/
activity/ growth (41%)
3) Ability to pass on
price increase (50%)
3) VND devaluation (41%)
4) Competitive pressure/
activity/ growth (32%)
4) Global Economic
Crisis (24%)
5) Low GDP growth (14%)
5) Wages growth (24%)
6) Logistical challenges (10%)
6) Ability to pass on
price increase (18%)
7) Petrol Prices (9%)
7) Labor force
skill shortage (18%)
8) Wage growth (9%)
8) Low GDP growth (18%)
Industry leaders expect consumers to reduce purchase of non-essentials and buy more on
promotion.
2011 1st half
2011 2nd half
Purchase more on promotion
64
Not buy some 'non-essentials'
50
Trade down to cheaper products
41
Buy bigger packs to save money
41
Not buy some 'nonessentials'
41
Buy bigger packs to save

money
35
Change channel to save

money
32
Buy less / smaller packs of the

same products
Purchase more local/

Vietnamese brands
32
Buy less / smaller packs of

the same products
27
53
Trade down to cheaper

products
Purchase more local/

Vietnamese brands
Change channel to save money
71
Purchase more on
promotion
Trade up to more
premium/indulgent products
29
24
18
12
Base: Respondents in Auto, FMCG, Telco, Travel, Pharma
10
Business performance compared to overall target

100%
6
23
28
80%
60%
14
17
23
Significantly better
18
Somewhat better
17
31
On par with target
58
40%
32
40
20%
0%
Somewhat worse
than target
38
17
12
2
2010 1st half
2010 2nd half
18
2011 1st half
Significantly worse
than target
2011 2nd half
Base: n= 58
Business Conditions in Vietnam (Now vs. Year Ago)

100%
80%
6
30
54
40
2
14
19
60%
38
0%
Improved somewhat
Remained the same
40%
20%
Improved significantly
61
57
30
Deteriorated
significantly
9
2
12
2
2010 1st half
2010 2nd half
2011 1st half
Base: n= 58
Deteriorated
somewhat
9
2011 2nd half
11
More than half of business leaders claimed to face a double digit growth in input prices, with
one out of five showing 20% or greater increases.
Change in input prices
100%
3
12
80%
60%
25 - less than 30%

20 - less than 25%
15 - less than 20%
10 - less than 15%
24
30
5 - less than 10%
40%
16
Less than 0% (negative)
1 - less than 5% (2.50)
10
No change
Don't know/ No answer
2011 1st half
2011 2nd half
24
3
0%
30% and higher than
12
12
20%
5
16
Base: Respondents in Auto, FMCG, Telco, Travel,Pharma
More companies are looking at alternatives to raising prices due the input cost inflation, e.g.
looking at using low cost material
Solutions for input price increases
2011 1st half

Increase product price to
a reasonable amount
87
Improve productivity to
lower production costs
52
33
Choose lower cost

materials and supplies
Others
68
53
Accept lower profits
Reduce production
2011 2nd half
36
13
22
10
Base: Respondents in Auto, FMCG, Telco, Travel, Pharma
12

Out look is still optimistic for 2012 overall, but more companies think their situation will
deteriorate than in previous years.
Expectations on business conditions
100%
30
80%
60%
0%
Improve significantly
29
38
Improve somewhat
58
48
40%
20%
36
Remain the same
43
25
Deteriorate somewhat
28
9
4
10
2
2010 1st half
2010 2nd half
21
Deteriorate significantly
5
2011 1st half
2011 2nd half
Base: ALL RESPONDENTS
Around two-thirds of leaders expect a double-digit growth in next 12 months. Compared to

last wave, more companies expect single-digit growth
Expected company growth rate
100%
80%
31
60%
11
40%
23
20%
30
24
18
20
24
28
12
14
0%
12
21
26
25%+
14
20% - less than 25%
10
15% - less than 20%
17
10% - less than 15%
16
5% - less than 10%
Less than 5%
7
2
3
6
16
2010 1st half
2010 2nd half
2011 1st half
2011 2nd half
Don't know
13
While increasing consumption and expansion still remain source for growth, business leaders
now talk about M&A and Exports too
Expected 3 key factors of company growth
2011 2nd half
2011 1st half

Increased consumer demand in
your existing categories/ industry
Increased consumer demand in

76
your existing categories/ industry
Expansion to secondary cities/

rural areas
Expansion to secondary cities/

rural areas
52
45
Expansion to new categories/

industries
50
43
Increase marketing expenses
72
Expansion to modern trade

channel
Expansion to new categories/
industries
31
79
36
Mergers and acquisitions
23
Improved business conditions in

Vietnam overall
14
Expansion to modern trade

channel
21
Improved business conditions in

your industry overall
12
Increase exports to
overseas markets
Increase marketing expenses
21
14
Personal Finance Monitor

This syndicated study looks at consumer behavior towards personal finance, such as
current satisfaction with banks, attitudes towards credit card and lending internet
banking usage and more. The study is conducted monthly (n=600) in HCMC and Hanoi.
This study utilizes random sampling and face to face surveying. Results from this wave
were conducted in June 2011
Security and childs future are the top priorities. Flexibility and immediate access helps to
push people towards home saving.
Monthly Average Saving
Amount Mean score
Why do I save?
Benefits of home saving
Total
1,276,675 VND
HCM
1,373,180 VND
Hanoi
992,834 VND
Why do I choose to save at

banks?
1st
Save for security

31%
2nd
Save for child's

education 25%
1st
More flexible
access 23%
3rd
Save for future

8%
2nd
Money always
available 14%
Sources: Nielsen Vietnam PFM
1st
- Earn interest
- Convenient for
doing business
NIELSEN INSIGHTS - AT A GLANCE 15
Banking Products Awareness, Usage & Intention

Strong intention is not currently being converted into actual usage, with usage levels seemingly affected by the
recent confidence levels.
Currently
using
Aware
Transactional account
ATM/ debit card
Deposit/ saving account
100
32
100
31
100
Bank loan services
100
87
Domestic money transfer/payment
88
58
Credit card
42
Transaction account (without card)

Custody service
38
36
7
11
21
7
33
13
1
0
25
Other banking services
32
12
Foreign exchange service

International money transfer
Future intention
14
9
2
6
Base: All Respondents (7200).
Credit Cards - Current barriers

Over half the market does not fully understand what a credit card is and for those who do there are barriers
around their lack of knowledge about benefits
Lack of demand
36%
Inconvenience
/ Complicated
procedure
Lack of
knowledge
19%
18%
High fee is
applied 7%
Base: who aware of credit card but do

not currently use (n=1221)
16
How to attract new users? Non-bank users

Both operational and marketing changes need to be made to address the concerns of the non-banking market.
Marketing Issues
Operational Issues
Simple and quick

procedures
Interest rates
58%
47%
33%
Issued by
prestigious
bank
60%
No financial/ income
evidence required
Potential triggers (n=4136)

Base on non bank users
Key barriers to overcome

Lengthy procedures 64%
Valued pledged
assets required 52%
Financial/ income
Information required 51%
High interest rates 46%

(loan)
Not qualified for
using loan services 21%
Key Barriers
(n=4136)
Payroll accounts make over a third of the market, however, only a small fraction of these customers consider this
to be their main bank.
Does company open
bank account?
Which account do
you use?
Yes, and I have to use

bank account opened by
my company
6%
59%
Yes, and I have choice to
use either my own bank
account or account
opened by my company
Base: Bank users (n=1501)
I use it as my
main bank
I choose the
bank in
which my
company
opened
account for
me
58
35%
Is this your primary

account?
I
choose
another
bank
42
Base: Those who had a

choice (n=85)
12%
19%
68%
I use it for
receiving salary
and some other
transactions
I use it for receiving

salary only
Base: Users of bank accounts opened by

companies (n=603)
Transactional Channels New Channels

While awareness still remains a barrier to usage, amongst those who are aware of the channel usage has increased
rapidly in just the past quarter.
Q4 2010
Q1 2011
Total
HCMC (A)
Hanoi (B)
Total
HCMC (A)
Hanoi (B)
n=672
n=243
n=429
n=672
n=243
n=429
Mobile banking
31%
20%
50%
38%
22%
66%
Online banking
24%
16%
39%
30%
22%
43%
Total
HCMC (A)
Hanoi (B)
Total
HCMC (A)
Hanoi (B)
n=289
n=243
n=429
n=352
n=67
n=285
Awareness
Usage
Mobile banking
2%
0%
4%
17%
23%
13%
Online banking
2%
1%
2%
8%
11%
6%
Base: Bank users
Base: Bank users & aware of channel
18

Remote Channel Users Improvements wanted
Improved security measures (or education around these) would greatly ease customer concerns and drive
intention into actual usage.
Mobile banking
(n=76)
Online banking
(n=61)
SAFETY (81%)
SAFETY (86%)
I feel secure and safe (51%)
I feel secure and safe (60%)
Popular/ widely used (14%)
High level of security (20%)
Stable system, no technical errors (13%)
Trust-worthy (9%)
High level of security (6%)
Popular/ widely used (6%)
No mistakes occur during transaction (6%)
STAFF (26%)
Supported/ recommended by others (5%)
Clear communication by staff (8%)
STAFF (17%)
Staff are agile and efficient (5%)
Clear communication by staff (10%)
CONVENIENCE (5%)
Base: Bank users
Rural Market Is there any money?

75% of rural families claim to save every month. Although the actual amounts are around half of that in urban
areas 87% is still kept in the home.
How Many Households Save?
How Much Per Month?

Ha Noi
North:
462,000 VND
Where Does it go?

Keep at home: 87%
Buy gold: 7%
Central:
Savings Account: 6%
377,000 VND
Foreign currency: 2%
Monthly Average Saving

Amount Mean score
HCM
Hanoi
1,373,180 VND
992,834 VND
South:
571,000 VND
Buy insurance: 2%
Vietnam Grocery Report

Nielsen Vietnam introduces the annual update of the Grocery Report which gives an
overview and food for thought on the FMCG industry and covers consumer insights and
new trends on the horizon for Vietnam
Consumers are more open to change their shopping behavior in categories with higher prices
HH
Care
Personal
Care
Dairy Food Beverages

Product
Do shopping behavior change due to price increase?
Carbonated Soft Drink

Ready-To-Drink Tea
Energy Drink
Instant Coffee
Instant Noodle
Cooking Oil
Liquid Milk (UHT)
Infant Formula
Adult Milk
Shampoo
Bar Soap
Facial Cleanser
Toothpaste
Toothbrush
Laundry Product
Household Cleaner
36
46
43
55
60
50
74
83
43
68
75
74
78
85
55
60
64
54
57
45
40
50
26
17
57
32
25
26
22
15
45
40
Unchanged
Changed
Base: 300 (all respondent)
20
Consumers are likely to stay with their brand in several categories, either consuming less or
trading off the amount by buying bigger pack sizes
38 37 81
40 50
Substitute to other products

26 17
72 59 84 29
29
Consume less - less expensive

brands
Consume less - same brands
Consume less - more expensive
brands
Laundry Product
Same amount - smaller pack size

Household Cleaner
Bar Soap
17
10
Facial Cleanser
14
Toothpaste
Shampoo
30 31
28
Toothbrush
19
Infant Formula (*)
8 16
39
11
12 6
Cooking Oil
HH Care
78
Liquid Milk (UHT)
Energy Drink
61
54
Instant Coffee
Ready-To-Drink Tea
Carbonated Soft Drink
72 79 86
30 22
Personal Care
18 15 12
Adult Milk (*)
27
Instant Noodle
Dairy
Food
Beverages
Same amount - larger pack size

Same amount - more expensive
brands
Same amount - cheaper brands
Consume more
Small base-read with cautions for Infant Formula & Adult Mik
Private labels are gaining ground, especially for Food, Paper Products, Household and
Personal Care
Key Private Label Categories
PRICE
% Bought P4W
% Ever bought (excluding P4W)
% Would Consider
14
Frozen and chilled foods

Price of private label is 15 30%
lower compared to brands
Private Label Awareness
Wow (Big C)
29
Coop Mart
eBon (Big C) (food
Comi (Metro SPM, milk)
Casino (Big C)
Staple foods
Personal Care
9
11
Household products
21
6
13
Any paper products
Canned and package

4
Carbonated Soft Drinks
Snack & confectionery
3
% Awareness
Dairy Products

Modern Trade: increasing in number of stores and importance
Modern Trade (exclude Metro Cash & Carry)
Store Numbers
500
ACV Contribution
50%
National : 752 826
National : 11% 13%
40%
400
2009
300
30%
2010
200
20%
100
10%
0
Hanoi
HCMC 4 Cities 30 Cities
FMCG of Trade
0%
Value % Shr Of Trade | Period Ending MAY11 | Share of PSC Shampoo
Hanoi
HCMC
4 Cities
30 Cities
Higher contribution to monthly grocery purchase categories like Food, Household and
Personal Care
Total Ho Chi Minh + Hanoi; Data ending Apr 2011; MT exclude Saigon
Coop
Source: ACNielsen | Retail Index (<< Viet Nam >> ), data to MAY11
22

Store number of Key players updated until March 2012
There is still scope to develop the Modern Trade in Vietnam when benchmarked
to other Asian countries
88%
Malaysia
Thailand
Indonesia
HCMC
Hanoi
Vietnam
43%
Jakarta Greater
66%
Indonesia
Thailand
46%
Bangkok
Kuala Lumpur
Malaysia
Shanghai
China
53%
China
70%
63%
64%
37%
16%
13%
Vietnam
see your next

move, clearly.
Our Growth and Demand
Strategy practice deploys
innovative insights that
enable businesses to focus
on where to grow. Helping to
identify vital developments
like the next wave of demand
and the most profitable
consumer.
have them
check you out.
Working with the billions
of annual transactions we
measure, our Retail and
Shopper Marketing practice
integrates all the intelligence
you need to make consumers
not only stop, but shop.
VIETNAM RETAIL OVERVIEW
VIETNAM SHOPPER TRENDS AND RETAIL HIGHLIGHTS

Wet markets still important for shoppers; supermarket increases its importance significantly
vs. last year.
Where do people shop?

Wet Markets
2011
Supermarkets
2011
Use Past 7 days
Used Past 7
days
94
90
Used Past 4
weeks
96
97
Occasionally
Use
99
62
Use Past 4 Weeks

Occasionally Use
Base: All Respondents 2010 (n=1500), 2011 (n=1500)
25
26
Consumers are moving from Wet Markets to Supermarkets
Average Frequency of Visit per Month

3.2
Supermarkets
2.3
24.2
Wet Markets
25.6
10.9
Traditional Grocery
11.5
Convenience Stores (not

associated with petrol/gas
stations)
1.8
2.3
Base: All Respondents (2010 n=1500, 2011 n=1500

)
Supermarket scontinue to attract consumers grocery budgets.
Where do people spend the majority of their grocery budget?
2009
2011
Supermarkets
43%
51%
Hypermarkets
5%
2%
Base: All Respondents (2009 n=1500, 2010 n=1500, 2011 n=1500

)
2011
2010
27
Promotions are the strong influencers for shoppers to change stores and brands.
Promotional Sensitivity
4%
9%
6%
15%
Say promotions do not influence

them on brand choice
27%
Only buy promotions if they already

like the brand
21%
80%
56%
38%
10%
14%
2010
2011
looking at
promotions
Regularly buy different brands

because they are on promotion
Very seldom changes stores, but
look actively for promotions
Changes stores based on best
promotions
Base: All Supermarket shoppers (n = )1494
Shoppers are becoming more price conscious and they know how to save during their
shopping trip.
Price Awareness
63% are very price conscious (*):

17% knows all the prices of the grocery items I buy regularly
46% knows the prices of most items and always notice when the price changes
31% doesnt know all the prices but generally notice when the prices change
6% doesnt know or notice the prices of items bought regularly
*56% really price conscious in 2010
Base: All Supermarket shoppers (n = 1494)
28
As increasing food price puts pressure on shoppers to cut down their spending on
unnecessary things
Response to rising food prices

Whether Food Prices are
Increasing, Stable or
Decreasing
3
Buy only the essentials we

need/cut down on luxuries
54
Actively look for and buy products

on special/discounted prices
34
42
34
Buy less in total
24
Switch to cheaper brands
63
21
Buy in bulk to get lower prices

Total
Does not affect me
Increasing
Stable
Decreasing
Base: All Supermarket shoppers (n=1494)
Base: All Supermarket shoppers highest

in food prices (n=964)
Due to price competitiveness, Store Brands have potential to grow further
Store brand product purchasing

Whether buying more Store
Brand Products
Never, 29
%
Don't
know, 2%
More
, 14%
Reasons for buying store brands

Less expensive than named
brands
51
They offer really good value for

money
44
Quality just as good as named

brands
44
Quality of store brands is improving

Less, 16
%
Same, 39
%
Base: All store brand buyers (n = 720)
37
Word of mouth. Others have

recommended them
Products I want are only available
in store brands
23
16
29
VIETNAM RETAIL HIGHLIGHTS

RETAIL STRUCTURE - OFF PREMISE STORES NUMBER (6 CITIES)
Channel
No. of 2009
No. of 2010
Modern Trade (SM / MM)
537
642
No. of 2011
811
Traditional Grocery Store
89584
91515
97221
Street Vendor
1595
1782
1840
Personal Store
4082
3779
3785
Market Stall Mixed Business

Market Stall HPC
(Health & Personal Care)
Market Stall Chap Pho
3378
3138
3207
3672
3223
2986
4581
4650
4527
Cosmetic Store
577
1045
1230
Beverage Store
9338
7097
8728
Dairy Shop
807
778
744
Milk /Biscuit/Spirits Store
561
608
538
Market Stall MBS

Cigarette Kiosk
186
201
212
8524
7400
7951
Soft Drinks / Ice Cream Outlets
3196
3603
3668
Pharmacy
9010
10114
11119
Liquor Shop
244
323
366
Biscuit / Confectionery Store
303
358
491
Maternity & Baby Shop
1971
1997
2376
TOTAL OFF PREMISE
139,905
143,884
152,410
Source: Nielsen Vietnam Census 2011
30
NATIONAL FMCG RETAIL MARKET STRUCTURE
100%
90%
26.09%
80%
70%
41.31%
9%
5%
60%
10%
4%
50%
40%
30%
60%
44%
20%
10%
0%
Stores 2011
Rural
FMCG ACV Contribution 2011
53 cities
30 cities
6 cities
STORE NUMBER (000 stores) BY TIERS - OFF - PREMISE VS ON - PREMISE 2011

1,400
1,236
1,200
1,000
800
600
741
713
522
472
400
269
200
38 39
77
64 77
141
51 54
105
322
170
152
32
0
Total
Vietnam
4 cities
Total
HCM
Off Premise
Total
Hanoi
Rural
On Premise
6 cities
30 61
53 cities
Total

(*) 53 Cities 2010 FMCG contribution is estimated based on FMCG Growth rate in 36 Cities.
57 54
111
30 cities
31
OFF - PREMISE STORE NUMBER IN TOTAL URBAN VIETNAM BY TIER

300,000
250,000
223,554
241,261
227,532
200,000
152,410
139,905
150,000
143,884
100,000
50,000
31,747
30,387
Total Urban Vietnam
6 cities
2009
57,104
53,263
30,544
53,104
53 cities
30 cities
2010
2011

FMCG VALUE CONTRIBUTION BY TIER - TOTAL OFF PREMISE

50%
40%
39%
45%
41%
44%
30%
20%
11%
10%
11%
4%
4%
0%
6 cities
30 cities
2010
53 cities
Rural
2011

32
OFF PREMISE STORE NUMBER IN TOTAL 36 CITIES VIETNAM BY STORE TYPE

132,735
125,449
140,000
120,000
100,000
80,000
60,000
40,000
20,000
-
16,884
11,132
10,183 14,018
7,527
16,805
2,688 5,222
12,587
11,935 15,119
1,252
883 869 8,234
2,611 5,186
994906
1,584
756
943
2010
2011
OFF PREMISE 36 CITIES VIETNAM FMCG CONTRIBUTION BY STORE TYPE

%
60
50
51.4
48.4
40
30.5
30 25.8
20
10
0
0.4
0.4
1.4
5.5
1.3
5.0 0.7
2010
4.2
0.7
4.0 1.4
2011
1.1
4.3
1.9
2.3
4.1 0.6
2.2
1.7
0.6
NUMER OF MODERN TRADE STORES

1,200
956
1,000
800
819
751
642
600
400
200
109
137
0
36 CITIES
30 CITIES
2010
6 CITIES
2011
Modern trade contribution by FMCG Department
Source: Nielsen Vietnam Retail Tracking 2011, six cities.
33
34
ON PREMISE STORE NUMBER IN TOTAL VIETNAM BY STORE TYPE
600,000
500,000
511,693 522,394
400,000
270,863 268,547
300,000
200,000
159,861
100,000
29,221 29,747
170,058
51,748 54,042
TOTAL
VIETNAM
Rural
53 cities
2010
30 cities
6 cities
2011

FMCG VALUE CONTRIBUTION BY TIER TOTAL VIETNAM ON PREMISE

50.0%
45.0%
40.0%
46%
41%
45.2%
41.5%
35.0%
30.0%
25.0%
20.0%
15.0%
9%
10.0%
9.2%
4%
5.0%
4.1%
0.0%
6 cities
30 cities
2010
53 cities
Rural
2011

Top 10 categories in 6 cities

2011 vs. 2010
35
36
Number of SKUs
14,000
12,000
11,837
9,932
10,000
8,000
7,679
6,307
6,000
4,000
2,666
1,793
2,000
2,563
1,597 1,606
1,142
0
Personal
Care
Home Care
Foods
Milk Based
2010
Beverage
2011
194 224
417 484
Cigarette
Baby Care
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HOUSEHOLD INCOME CLASSIFICATION 37
HOUSEHOLD INCOME CLASSIFICATION

Household Income Band (HIB) Classification System Overview
This classification system is based on gross monthly income
HIB
Household Income Band (VND)
A5
150,000,000 or higher
A4
75,000,000 - 149,999,999
A3
45,000,000 - 74,999,999
A2
30,000,000 - 44,999,999
A1
15,000,000 - 29,999,999
15,000,000 or higher
7,500,000 - 14,999,999
4,500,000 - 7,499,999
3,000,000 - 4,499,999
1,500,000 - 2,999,999
0 - 1,499,999
38
HOUSEHOLD INCOME BANDS IN HA NOI AND HCMC

HIB
Urban
HANOI
Rural
Total
Urban
HCMC
Rural
Total
HCMC & HANOI

Urban
Rural
Total
A2+
2%
0%
1%
4%
0%
3%
4%
0%
3%
A1
14%
3%
8%
13%
6%
11%
13%
4%
10%
16%
3%
9%
17%
6%
15%
17%
4%
12%
38%
22%
29%
36%
25%
34%
37%
23%
32%
37%
40%
39%
34%
36%
35%
35%
39%
37%
8%
29%
20%
11%
28%
14%
10%
29%
17%
1%
4%
3%
1%
5%
2%
1%
4%
0%
0%
0%
0%
1%
0%
0%
0%
0%
100%
100%
100%
100%
100%
100%
100%
100%
100%
TOTAL
2%
Source: Nielsen database 2011
HOUSEHOLD INCOME BANDS IN 5 MAJOR CITIES
HIB
A2+
A1
HA NOI
Urban
HAI
PHONG
Urban
2%
14%
3%
4%
DA NANG
Urban
HCMC
Urban
2%
4%
4%
13%
CAN THO
Urban
5 KEY
CITIES
Urban
3%
3%
4%
11%
16%
6%
6%
17%
6%
15%
38%
29%
27%
36%
23%
34%
37%
52%
45%
34%
39%
37%
8%
11%
20%
11%
26%
12%
E
F
1%
0%
1%
0%
1%
0%
1%
0%
6%
0%
2%
0%
100%
100%
99%
100%
99%
101%
TOTAL
39
HOUSEHOLD INCOME BANDS OF VIETNAM
HIB
VIETNAM
URBAN
RURAL
TOTAL
A2
3%
0%
1%
A1
7%
1%
3%
10%
1%
3%
26%
8%
14%
40%
28%
32%
20%
40%
34%
E
F
4%
0%
19%
3%
14%
2%
101%
100%
100%
TOTAL
40
HOUSEHOLD EXPENDITURE IN HA NOI AND HCMC

HOUSEHOLD
EXPENDITURE (VND)
15,000,000 - 29,999,999
15,000,000 or higher
7,500,000 - 14,999,999
Urban
HANOI
Rural
Total
Urban
HCMC
Rural
Total
2%
0%
1%
3%
1%
2%
0%
1%
3%
1%
2%
3%
29%
9%
17%
24%
15%
22%
4,500,000 - 7,499,999
52%
48%
50%
43%
32%
41%
3,000,000 - 4,499,999
16%
37%
28%
26%
40%
29%
1,500,000 - 2,999,999
2%
6%
4%
4%
10%
5%
0 - 1,499,999
0%
0%
0%
0%
1%
0%
100%
100%
100%
100%
100%
100%
TOTAL
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VIETNAM DEMOGRAPHIC
41
DEMOGRAPHICS
POPULATION BY SEX AND BY AGE GROUP IN VIETNAM 2011
AGE GROUP
Total
TOTAL
FEMALE
MALE
86,927,700
43,937,000
1,461,479
696,522
42,990,700
764,957
1-4
5,647,234
2,707,835
2,939,399
5-9
6,777,975
3,282,538
3,495,437
10-14
7,315,865
3,552,836
3,763,029
15-17
5,286,210
2,577,882
2,708,328
18-19
3,771,128
1,852,681
1,918,447
20-24
8,537,934
4,232,079
4,305,855
25-29
7,884,053
3,931,801
3,952,252
30-34
6,945,409
3,442,403
3,503,006
35-39
6,601,838
3,266,617
3,335,221
40-44
6,027,979
3,028,417
2,999,561
45-49
5,505,919
2,835,192
2,670,727
50-54
4,455,920
2,351,780
2,104,141
55-59
60-64
65-69
70-74
75-79
80-84
85+
3,012,453
1,955,479
1,568,963
1,424,653
1,208,613
731,560
627,145
1,634,482
1,085,114
909,177
851,098
724,295
464,325
441,769
1,377,971
870,365
659,786
573,554
484,318
267,234
185,377
Source: Estimate from 2010 Census of population & Statistical Year Book 2010
42
VIETNAM DEMOGRAPHIC
POPULATION BY PROVINE IN VIETNAM 2000-2010

2006
2007
2008
2009
Prel.2010
TOTAL VIETNAM
REGION/ PROVINCE
83,311,200
84,218,500
85,118,700
86,025,000
86,927,700
Red River Delta
19,108,900
19,228,800
19,473,700
19,618,100
19,770,000
3,184,800
3,228,500
6,381,800
6,472,000
6,561,900
Ha Noi
Ha Tay
2,742,400
2,773,700
Vinh Phuc
1,166,000
1,174,100
993,800
1,000,400
1,008,300
999,800
1,009,400
1,018,100
1,026,500
1,034,200
1,159,500
Bac Ninh
Quang Ninh
1,109,300
1,122,500
1,135,100
1,146,100
Hai Duong
1,689,700
1,694,700
1,700,800
1,706,800
1,712,800
Hai Phong
1,789,100
1,806,500
1,824,100
1,840,400
1,857,800
Hung Yen
1,116,400
1,121,300
1,126,200
1,128,600
1,132,300
Thai Binh
1,787,400
1,783,900
1,782,700
1,783,100
1,786,300
Ha Nam
Nam Dinh
Ninh Binh
Northern Midlands and Mountain
790,000
788,400
786,900
786,200
786,300
1,839,400
1,829,700
1,826,100
1,828,400
1,830,000
894,600
896,100
898,100
899,600
900,600
10,904,300
11,004,200
10,997,300
11,073,500
11,169,300
Ha Giang
693,400
704,900
716,200
725,100
735,800
Cao Bang
506,800
508,600
510,500
511,200
513,100
Bac Kan
290,000
291,800
293,600
294,600
296,500
Tuyen Quang
715,700
719,400
723,500
725,200
728,900
Lao Cai
590,200
598,300
606,500
615,800
626,200
Yen Bai
725,400
731,600
737,500
741,700
746,400
1,106,500
1,113,000
1,120,300
1,125,400
1,131,300
726,300
728,200
730,700
733,200
735,600
Bac Giang
1,543,000
1,548,800
1,554,600
1,556,900
1,560,300
Phu Tho
1,322,100
Thai Nguyen
Lang Son
1,301,500
1,305,600
1,311,500
1,316,600
Dien Bien
452,700
466,000
479,300
490,800
504,500
Lai Chau
360,700
364,400
367,900
371,400
382,400
1,033,500
1,050,800
1,067,200
1,079,200
1,092,700
858,600
872,800
778,000
786,400
793,500
18,667,400
18,729,100
18,797,900
18,855,700
18,935,500
3,406,800
Son La
Hoa Binh
North and South Central Coast
Thanh Hoa
3,428,000
3,417,300
3,408,800
3,404,300
Nghe An
2,900,100
2,905,200
2,912,100
2,914,500
2,917,400
Ha Tinh
1,243,600
1,239,000
1,234,000
1,227,800
1,228,000
Quang Binh
834,500
838,500
843,500
845,000
849,300
Quang Tri
591,900
594,100
596,700
598,600
600,500
1,076,900
1,081,000
1,084,900
1,087,600
1,090,900
825,900
847,500
868,800
894,500
926,000
Thua Thien Hue

Da Nang
VIETNAM DEMOGRAPHIC
43
Quang Nam
1,410,800
1,413,900
1,417,800
1,423,000
1,425,100
Quang Ngai
1,212,600
1,214,800
1,217,000
1,217,200
1,218,600
Binh Dinh
1,480,100
1,482,300
1,485,600
1,487,400
1,489,700
844,300
850,300
856,700
862,400
868,500
1,125,200
1,137,500
1,149,300
1,158,200
1,167,700
Phu Yen
Khanh Hoa
Ninh Thuan
551,400
555,800
560,700
565,800
570,100
Binh Thuan
1,142,100
1,151,900
1,162,000
1,169,400
1,176,900
Central Highlands
4,860,900
4,948,000
5,036,700
5,128,800
5,214,200
396,600
408,100
420,500
431,800
443,400
Gia Lai
1,200,500
1,225,500
1,251,300
1,281,000
1,300,900
Dak Lak
1,754,400
Kon Tum
1,677,800
1,696,600
1,715,100
1,735,700
Dak Nong
440,900
457,300
474,400
491,000
510,600
Lam Dong
1,145,100
1,160,500
1,175,400
1,189,300
1,204,900
South East
12,822,800
13,266,400
13,683,600
14,149,000
14,566,500
Binh Phuoc
819,000
838,300
858,000
875,000
893,400
1,046,400
1,053,000
1,060,500
1,067,200
1,075,300
Tay Ninh
Binh Duong
1,203,700
1,307,000
1,402,700
1,512,500
1,619,900
Dong Nai
2,314,900
2,372,600
2,432,700
2,499,700
2,569,400
Ba Ria - Vung Tau

TP.Ho Chi Minh
Mekong River Delta
955,700
970,200
983,600
998,500
1,012,000
6,483,100
6,725,300
6,946,100
7,196,100
7,396,500
16,946,900
17,042,000
17,129,500
17,199,900
17,272,200
Long An
1,405,200
1,417,900
1,428,200
1,436,300
1,446,200
Tien Giang
1,655,300
1,661,600
1,668,000
1,672,800
1,677,000
Ben Tre
1,269,300
1,264,800
1,259,600
1,256,100
1,256,700
Tra Vinh
Vinh Long
993,700
997,200
1,000,800
1,003,200
1,005,900
1,021,600
1,022,800
1,024,000
1,025,100
1,026,500
Dong Thap
1,646,800
1,654,500
1,662,500
1,666,600
1,670,500
An Giang
2,125,800
2,134,300
2,142,600
2,147,600
2,149,500
Kien Giang
1,637,800
1,654,900
1,672,300
1,688,500
1,703,500
Can Tho
1,160,500
1,172,000
1,180,900
1,188,600
1,197,100
Hau Giang
752,800
754,700
756,300
758,000
758,600
Soc Trang
1,265,600
1,276,300
1,285,100
1,293,200
1,300,800
Bac Lieu
Ca Mau
823,800
835,800
847,500
856,800
867,800
1,188,700
1,195,200
1,201,700
1,207,100
1,212,100
Source: Statistical Yearbook 2010
44
VIETNAM DEMOGRAPHIC
POPULATION BY PROVINCE - URBAN/RURAL - 2010

TOTAL
URBAN
RURAL
TOTAL VIETNAM
REGION\PROVINCE
86,927,700
26,224,400
60,703,300
Red River Delta
19,770,000
5,859,400
13,910,600
Ha Noi
6,561,900
2,709,900
3,852,000
Vinh Phuc
1,008,300
231,400
776,900
Bac Ninh
1,034,200
246,700
787,500
Quang Ninh
1,159,500
603,000
556,500
Hai Duong
1,712,800
327,100
1,385,700
Hai Phong
1,857,800
858,800
999,000
Hung Yen
1,132,300
139,500
992,800
Thai Binh
1,786,300
173,500
1,612,800
786,300
82,200
704,100
1,830,000
326,200
1,503,800
Ha Nam
Nam Dinh
Ninh Binh
900,600
161,100
739,500
11,169,300
1,807,100
9,362,200
Ha Giang
735,800
105,600
630,200
Cao Bang
513,100
87,000
426,100
Bac Kan
296,500
47,800
248,700
Tuyen Quang
728,900
95,300
633,600
Lao Cai
626,200
133,100
493,100
Yen Bai
746,400
145,200
601,200
Thai Nguyen
1,131,300
293,600
837,700
735,600
140,600
595,000
Bac Giang
1,560,300
146,500
1,413,800
Phu Tho
1,322,100
210,800
1,111,300
Dien Bien
504,500
75,700
428,800
Lai Chau
382,400
54,400
328,000
Lang Son
Son La
Hoa Binh
1,092,700
152,600
940,100
793,500
118,900
674,600
14,230,900
18,935,500
4,704,600
Thanh Hoa
3,406,800
357,700
3,049,100
Nghe An
2,917,400
376,400
2,541,000
Ha Tinh
1,044,400
1,228,000
183,600
Quang Binh
849,300
128,500
720,800
Quang Tri
600,500
170,500
430,000
VIETNAM DEMOGRAPHIC
Thua Thien Hue

Da Nang
45
1,090,900
434,100
656,800
926,000
805,200
120,800
Quang Nam
1,425,100
270,600
1,154,500
Quang Ngai
1,218,600
178,300
1,040,300
Binh Dinh
1,489,700
412,900
1,076,800
868,500
202,500
666,000
1,167,700
519,600
648,100
Phu Yen
Khanh Hoa
Ninh Thuan
570,100
205,200
364,900
Binh Thuan
1,176,900
459,500
717,400
Central Highlands
5,214,200
1,498,600
3,715,600
443,400
150,800
292,600
Gia Lai
1,300,900
382,400
918,500
Dak Lak
1,323,200
Kon Tum
1,754,400
431,200
Dak Nong
510,600
76,300
434,300
Lam Dong
1,204,900
457,900
747,000
South East
14,566,500
8,354,400
6,212,100
Binh Phuoc
893,400
149,900
743,500
1,075,300
167,900
907,400
Tay Ninh
Binh Duong
1,619,900
512,900
1,107,000
Dong Nai
2,569,400
858,900
1,710,500
Ba Ria - Vung Tau
1,012,000
507,200
504,800
TP.Ho Chi Minh
7,396,500
6,157,600
1,238,900
13,271,900
17,272,200
4,000,300
Long An
Mekong River Delta
1,446,200
255,200
1,191,000
Tien Giang
1,677,000
232,400
1,444,600
1,130,800
Ben Tre
1,256,700
125,900
Tra Vinh
1,005,900
154,800
851,100
Vinh Long
1,026,500
158,000
868,500
Dong Thap
1,670,500
296,600
1,373,900
An Giang
2,149,500
610,500
1,539,000
1,245,400
Kien Giang
1,703,500
458,100
Can Tho
1,197,100
789,500
407,600
Hau Giang
758,600
150,600
608,000
Soc Trang
1,300,800
280,000
1,020,800
867,800
230,200
637,600
1,212,100
258,500
953,600
Bac Lieu
Ca Mau
46
VIETNAM DEMOGRAPHIC
POPULATION, AREA AND POPULATION DENSITY BY PROVINCE 2010

POPULATION
DENSITY
(Person/Km2)
POPULATION (Thous.
persons)
AREA (Km2)
VIETNAM
86,927.7
331,051.4
263
Red River Delta
18,610.5
14,964.1
1,244
1,962
REGION/ PROVINCE
Ha Noi
6,561.9
3,344.6
Vinh Phuc
1,008.3
1,231.8
819
Bac Ninh
1,034.2
822.7
1,257
Hai Duong
1,712.8
1,650.2
1,038
Hai Phong
1,857.8
1,522.1
1,221
Hung Yen
1,132.3
923.5
1,226
Thai Binh
1,786.3
1,567.4
1,140
Ha Nam
Nam Dinh
Ninh Binh
786.3
860.2
914
1,830.0
1,652.5
1,107
900.6
1,389.1
648
9,555.7
63,992.9
149
Ha Giang
735.8
7,945.8
93
Cao Bang
513.1
6,724.6
76
North-East
Bac Kan
296.5
4,859.4
61
Tuyen Quang
728.9
5,870.4
124
Lao Cai
626.2
6,383.9
98
Yen Bai
746.4
6,899.5
108
1,131.3
3,526.2
321
735.6
8,323.8
88
1,159.5
6,099.0
190
Thai Nguyen
Lang Son
Quang Ninh
Bac Giang
1,560.3
3,827.8
408
Phu Tho
1,322.1
3,532.5
374
North-West
2,773.1
37,444.8
74
504.5
9,562.9
53
42
Dien Bien
Lai Chau
Son La
Hoa Binh
North-Central Coast
382.4
9,112.3
1,092.7
14,174.4
77
793.5
4,595.2
173
10,092.9
51,524.6
196
3,406.8
11,133.4
306
Nghe An
2,917.4
16,490.7
177
Ha Tinh
1,228.0
6,025.6
204
Thanh Hoa
Quang Binh
849.3
8,065.3
105
Quang Tri
600.5
4,747.0
127
1,090.9
5,062.6
215
Thua Thien Hue
VIETNAM DEMOGRAPHIC
South-Central Coast
Da Nang
47
8,842.6
44,360.7
199
926.0
1,283.4
722
137
Quang Nam
1,425.1
10,438.4
Quang Ngai
1,218.6
5,152.7
236
Binh Dinh
1,489.7
6,039.6
247
172
Phu Yen
868.5
5,060.6
Khanh Hoa
1,167.7
5,217.6
224
Ninh Thuan
570.1
3,358.0
170
Binh Thuan
1,176.9
7,810.4
151
Central Highlands
5,214.2
54,640.6
95
443.4
9,690.5
46
Gia Lai
1,300.9
15,536.9
84
Dak Lak
1,754.4
13,125.4
134
Dak Nong
510.6
6,515.6
78
Lam Dong
1,204.9
9,772.2
123
South East
14,566.5
23,605.1
617
Binh Phuoc
893.4
6,874.4
130
Kon Tum
Tay Ninh
1,075.3
4,049.2
266
Binh Duong
1,619.9
2,695.2
601
Dong Nai
2,569.4
5,903.4
435
Ba Ria - Vung tau
1,012.0
1,987.4
509
HCMC
7,396.5
2,095.5
3,530
Mekong River Delta
17,272.2
40,518.5
426
Long An
1,446.2
4,493.8
322
Tien Giang
1,677.0
2,484.2
675
Ben Tre
1,256.7
2,360.2
532
Tra Vinh
1,005.9
2,295.1
438
Vinh Long
1,026.5
1,479.1
694
Dong Thap
1,670.5
3,375.4
495
An Giang
2,149.5
3,536.8
608
Kien Giang
1,703.5
6,346.3
268
Can Tho
1,197.1
1,401.6
854
Hau Giang
758.6
1,601.1
474
Soc Trang
1,300.8
3,311.8
393
867.8
2,501.5
347
1,212.1
5,331.6
227
Bac Lieu
Ca Mau
48
VIETNAM DEMOGRAPHIC
FEMALE POPULATION BY PROVINCE IN VIETNAM 2000-2010

REGION/ PROVINCE
TOTAL VIETNAM
2006
2007
42,312,200
42,771,200
Red River Delta
9,739,900
9,796,800
Ha Noi
1,588,200
1,610,200
Ha Tay
1,420,700
1,436,900
2008
43,162,600
9,929,000
3,256,900
2009
43,501,600
9,968,200
3,292,000
Prel.2010
43,937,000
10,026,700
3,326,700
Vinh Phuc
588,600
592,700
501,700
506,200
510,300
Bac Ninh
513,000
518,000
520,100
522,600
524,600
Quang Ninh
547,400
554,000
557,200
561,100
566,100
Hai Duong
865,100
867,000
869,400
871,700
873,500
Hai Phong
904,800
913,600
921,000
927,800
936,200
Hung Yen
576,600
579,200
581,900
575,700
576,000
Thai Binh
928,500
926,700
923,400
922,300
923,800
Ha Nam
407,100
406,200
404,500
402,300
402,300
Nam Dinh
942,000
937,100
939,100
933,800
934,500
Ninh Binh
457,900
455,200
453,800
452,700
452,700
5,484,800
5,534,900
5,538,200
5,555,600
5,596,800
Ha Giang
349,800
355,900
361,600
362,000
363,100
Cao Bang
258,000
258,900
259,900
257,500
258,600
Bac Kan
144,800
145,700
145,900
146,100
146,700
Tuyen Quang
361,300
363,100
366,000
361,900
363,800
Lao Cai
295,700
299,100
302,000
305,900
310,900
Yen Bai
364,900
367,900
369,800
371,000
373,300
Thai Nguyen
552,700
556,700
561,900
568,900
572,400
Lang Son
365,200
366,200
366,900
368,300
369,100
Bac Giang
780,100
783,000
782,700
785,100
786,400
Phu Tho
661,700
663,800
665,300
669,300
670,100
Dien Bien
225,600
232,200
238,800
245,300
252,100
Lai Chau
179,400
181,200
181,400
181,500
186,800
Son La
513,800
522,400
537,500
536,600
543,600
431,800
438,800
398,500
396,200
399,900
Hoa Binh
9,489,700
9,522,200
9,528,900
9,532,600
9,568,000
Thanh Hoa
1,748,700
1,742,100
1,721,100
1,722,000
1,723,300
Nghe An
1,477,000
1,480,600
1,473,700
1,467,700
1,469,300
Ha Tinh
626,100
623,800
641,600
620,700
620,900
Quang Binh
418,800
420,800
422,000
421,700
424,400
Quang Tri
299,300
300,400
300,700
303,200
303,800
Thua Thien Hue
547,400
550,000
551,100
550,200
550,700
Da Nang
425,400
437,600
441,700
453,300
469,300
Quang Nam
727,400
729,300
728,800
729,700
729,700
Quang Ngai
618,400
618,700
618,500
617,200
617,700
VIETNAM DEMOGRAPHIC
49
Binh Dinh
759,200
759,500
760,300
762,300
763,100
Phu Yen
424,300
428,300
429,600
430,800
433,800
Khanh Hoa
566,500
572,800
578,900
586,300
590,400
Ninh Thuan
278,700
280,900
282,300
283,800
284,900
Binh Thuan
572,500
577,400
578,600
583,700
586,700
2,406,500
2,456,200
2,510,200
2,538,100
2,572,100
Kon Tum
197,400
203,100
211,000
213,100
215,200
Gia Lai
589,500
601,800
626,600
637,800
644,100
Dak Lak
825,100
840,800
849,100
859,400
868,800
Dak Nong
222,200
230,500
237,200
235,800
243,000
Lam Dong
572,300
580,000
586,300
592,000
601,000
South East
6,547,000
6,778,400
6,991,700
7,253,800
7,489,300
Binh Phuoc
402,000
411,300
422,000
430,700
439,800
Tay Ninh
531,400
535,000
535,500
536,200
541,400
Binh Duong
627,700
681,000
727,700
785,000
841,800
1,166,900
1,195,600
1,223,700
1,261,700
1,301,100
Central Highlands
Dong Nai
Ba Ria - Vung Tau
476,700
484,200
490,600
499,400
507,400
HCMC
3,342,300
3,471,300
3,592,200
3,740,800
3,857,800
Mekong River Delta
8,644,300
8,682,700
8,664,600
8,653,300
8,684,100
Long An
714,300
713,300
718,700
723,000
728,000
Tien Giang
851,700
855,000
853,300
852,100
852,300
Ben Tre
652,700
649,500
644,100
639,800
640,200
Tra Vinh
500,800
503,500
505,800
509,100
510,500
Vinh Long
525,000
525,600
522,700
520,500
521,000
Dong Thap
843,100
847,000
833,000
835,900
838,000
1,080,800
1,085,100
1,083,000
1,080,700
1,081,200
Kien Giang
830,200
838,900
838,200
836,300
843,100
Can Tho
589,800
594,400
597,300
598,900
600,900
Hau Giang
381,600
381,100
378,800
376,600
376,600
Soc Trang
648,700
654,200
653,800
650,500
654,300
Bac Lieu
423,200
429,400
434,500
429,500
435,200
Ca Mau
602,400
605,700
601,400
600,400
602,800
An Giang
50
VIETNAM DEMOGRAPHIC
MALE POPULATION BY PROVINCE IN VIETNAM 2000-2010

REGION/ PROVINCE
TOTAL VIETNAM
Red River Delta
2006
2007
2008
2009
Prel.2010
40,999,000
41,447,300
41,956,100
42,523,400
42,990,700
9,369,000
9,432,000
9,544,700
9,649,900
9,743,300
Ha Noi
1,596,600
1,618,300
Ha Tay
1,321,700
1,336,800
3,124,900
3,180,000
3,235,200
Vinh Phuc
577,400
581,400
492,100
494,200
498,000
Bac Ninh
486,800
491,400
498,000
503,900
509,600
Quang Ninh
561,900
568,500
577,900
585,000
593,400
Hai Duong
824,600
827,700
831,400
835,100
839,300
Hai Phong
884,300
892,900
903,100
912,600
921,600
Hung Yen
539,800
542,100
544,300
552,900
556,300
Thai Binh
858,900
857,200
859,300
860,800
862,500
Ha Nam
382,900
382,200
382,400
383,900
384,000
Nam Dinh
897,400
892,600
887,000
894,600
895,500
Ninh Binh
436,700
440,900
444,300
446,900
447,900
5,419,500
5,469,300
5,459,100
5,517,900
5,572,500
Ha Giang
343,600
349,000
354,600
363,100
372,700
Cao Bang
248,800
249,700
250,600
253,700
254,500
Bac Kan
145,200
146,100
147,700
148,500
149,800
Tuyen Quang
354,400
356,300
357,500
363,300
365,100
Lao Cai
294,500
299,200
304,500
309,900
315,300
Yen Bai
360,500
363,700
367,700
370,700
373,100
Thai Nguyen
553,800
556,300
558,400
556,500
558,900
Lang Son
361,100
362,000
363,800
364,900
366,500
Bac Giang
762,900
765,800
771,900
771,800
773,900
Phu Tho
639,800
641,800
646,200
647,300
652,000
Dien Bien
227,100
233,800
240,500
245,500
252,400
Lai Chau
181,300
183,200
186,500
189,900
195,600
Son La
519,700
528,400
529,700
542,600
549,100
Hoa Binh
426,800
434,000
379,500
390,200
393,600
9,177,700
9,206,900
9,269,000
9,323,100
9,367,500
Thanh Hoa
1,679,300
1,675,200
1,687,700
1,682,300
1,683,500
Nghe An
1,423,100
1,424,600
1,438,400
1,446,800
1,448,100
617,500
615,200
Ha Tinh
592,400
607,100
607,100
Quang Binh
415,700
417,700
421,500
423,300
424,900
Quang Tri
292,600
293,700
296,000
295,400
296,700
Thua Thien Hue
529,500
531,000
533,800
537,400
540,200
Da Nang
400,500
409,900
427,100
441,200
456,700
Quang Nam
683,400
684,600
689,000
693,300
695,400
Quang Ngai
594,200
596,100
598,500
600,000
600,900
VIETNAM DEMOGRAPHIC
Binh Dinh
720,900
722,800
725,300
725,100
51
726,600
Phu Yen
420,000
422,000
427,100
431,600
434,700
Khanh Hoa
558,700
564,700
570,400
571,900
577,300
Ninh Thuan
272,700
274,900
278,400
282,000
285,200
Binh Thuan
569,600
574,500
583,400
585,700
590,200
2,642,100
2,454,400
2,491,800
2,526,500
2,590,700
Kon Tum
Central Highlands
199,200
205,000
209,500
218,700
228,200
Gia Lai
611,000
623,700
624,700
643,200
656,800
Dak Lak
852,700
855,800
866,000
876,300
885,600
Dak Nong
218,700
226,800
237,200
255,200
267,600
Lam Dong
South East
Binh Phuoc
572,800
580,500
589,100
597,300
603,900
6,275,800
6,488,000
6,691,900
6,895,200
7,077,200
417,000
427,000
436,000
444,300
453,600
Tay Ninh
515,000
518,000
525,000
531,000
533,900
Binh Duong
576,000
626,000
675,000
727,500
778,100
1,148,000
1,177,000
1,209,000
1,238,000
1,268,300
479,000
486,000
493,000
499,100
504,600
TP.Ho Chi Minh
3,140,800
3,254,000
3,353,900
3,455,300
3,538,700
Mekong River Delta
8,588,100
Dong Nai
Ba Ria - Vung Tau
8,302,600
8,359,300
8,464,900
8,546,600
Long An
690,900
704,600
709,500
713,300
718,200
Tien Giang
803,600
806,600
814,700
820,700
824,700
Ben Tre
616,600
615,300
615,500
616,300
616,500
Tra Vinh
492,900
493,700
495,000
494,100
495,400
Vinh Long
Dong Thap
An Giang
496,600
497,200
501,300
504,600
505,500
803,700
807,500
829,500
830,700
832,500
1,045,000
1,049,200
1,059,600
1,066,900
1,068,300
Kien Giang
807,600
816,000
834,100
852,200
860,400
Can Tho
570,700
577,600
583,600
589,700
596,200
Hau Giang
371,200
373,600
377,500
381,400
382,000
Soc Trang
616,900
622,100
631,300
642,700
646,500
Bac Lieu
400,600
406,400
413,000
427,300
432,600
Ca Mau
586,300
589,500
600,300
606,700
609,300
52
VIETNAM DEMOGRAPHIC
NUMBER OF FOREIGN VISITORS TO VIETNAM 2000 2010

(THOUS. VISITORS)
Total
2006
2007
2008
2009
2010
3,584
4,229
4,236
3,747
5,050
2,069
2,606
2,613
2,241
3,110
By main purpose
of journey
Tourism
Business
576
674
844
742
1,024
Visiting friend &

relative
561
601
511
518
574
Others
378
349
268
247
342
2,702
3,301
3,283
3,026
4,062
Water ways
224
225
152
66
51
Roads
657
704
801
656
938
By means of
transport
Air ways
VIETNAM DEMOGRAPHIC
53
AVERAGE EXPENDITURE PER DOMESTIC VISITOR IN 2008 (THOUS. VND)
Average Amount
Average amount per visitor
Average amount per day visitor
1,771.8
506.2
By some provinces
Ha Noi
2,597.8
538.8
Hai Phong
1,576.5
461.3
Lao Cai
1,957.1
455.4
Lang Son
1,528.2
638.4
Quang Ninh
1,810.9
591.8
Thanh Hoa
1,234.6
379.6
Nghe An
1,524.7
375.3
Quang Binh
1,723.9
470.7
Quang Tri
Thua Thien Hue
828.3
2,114.4
234.3
408.0
Da Nang
3,438.4
601.0
Quang Nam
2,192.6
408.7
437.2
Binh Dinh
1,990.1
Khanh Hoa
2,306.4
444.4
Gia Lai
1,209.1
299.4
Lam Dong
1,840.9
496.6
Binh Thuan
1,748.1
609.7
Tay Ninh
1,020.0
295.7
TP.Ho Chi Minh
2,795.3
520.6
An Giang
Can Tho
911.5
1,437.3
Source: Statistical Yearbook 2004 - General Statistics Office
307.7
440.9
54
VIETNAM ECONOMY
CONSUMER PRICE INDEX (PREVIOUS MONTH = 100)

Month
2006
2007
2008
2009
2010
January
101.2
101.1
102.4
100.3
101.4
February
102.1
102.2
103.6
101.2
102.0
March
99.5
99.8
103.0
99.8
100.8
April
100.2
100.5
102.2
100.4
100.1
May
100.6
100.8
103.9
100.4
100.3
June
100.4
100.9
102.1
100.6
100.2
July
100.4
100.9
101.1
100.5
100.1
August
100.4
100.6
101.6
100.2
100.2
September
100.3
100.5
100.2
100.6
101.3
October
100.2
100.7
99.8
100.4
101.1
November
100.6
101.2
99.2
100.6
101.9
December
100.5
102.9
99.3
101.4
102.0
Monthly average index
100.5
101.0
101.5
100.5
100.9
December of report
year compared with
previous year
106.6
112.6
119.9
106.5
111.8
VIETNAM INDUSTRY STRUCTURE
55
AVERAGE EMPLOYED POPULATION IN STATE SECTOR BY KIND OF ECONOMIC ACTIVITY (THOUS. PER)
2005
2007
2008
2009
Prel.2010
Total
4,967
4,988.4
5,059.3
5,040.6
5,107.4
Agriculture, forestry and fishing
207.9
196.8
193.2
187.0
181.9
Mining and quarrying
101.3
98.9
98.1
94.4
93.5
Manufacturing
636.7
584.6
588.2
649.4
650.2
Electricity, gas, stream and air conditioning supply
70.0
87.6
90.4
92.4
91.0
Water supply, sewerage, waste management and

remediation activities and remediation activities
25.9
30.1
31.1
31.7
32.1
437.9
Construction
488.8
427.7
422
437.8
Wholesale and retail trade; repair of motor vehicles

and motorcycles
112.2
87.3
87.8
88.1
89.3
Transportation and storage
181.6
194.0
199.1
200.4
198.8
Accommodation and Food service activities
34.2
36.7
38.6
40.1
38.6
Information and communication
25.3
27.2
28.4
29.3
31.9
Financial, banking and insurance activities
77.1
72.7
84.0
80.5
76
Real estate activities
3.0
2.9
3.2
3.2
3.3
Professional, scientific and technical activities
64.2
67.4
71.2
72.1
71.7
Administrative and support service activities
26.6
27
27.4
25.0
25.1
Activities of Communist Party, socio-political

organizations; public administration and defence;
compulsory security
1,568.5
1,591.1
1,604
1,503.8
1,520.9
Education and training
1,070.1
1,165
1,205.2
1,213.8
1,256.3
Human health and social work activities
209
221.6
229
230.0
239.0
Arts, entertainment and recreation
24
26.9
28
29.6
32.0
46.6
33.4
34.5
34.7
34.9
Other service activities
56
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY PROVINCE (BILL. VND)

2005
2006
2007
2008
2009
Whole country
991,049.4
1,203,749.1
1,469,272.3
1,903,128.1
2,298,086.6
415,468.1
489,664.1
172,330.7
200,349.2
Red river delta
194,722.3
248,606.8
321,840.5
Ha Noi
77,496.5
96,395.8
119,494.8
Ha Tay
13,432.7
15,966.8
19,160.1
Vinh Phuc
21,209.3
29,815.4
44,036.3
48,894.7
54,266.4
Bac Ninh
12,995.4
16,263.6
20,817.4
31,491.4
42,627.0
Hai Duong
11,706.9
14,590.3
20,385.7
26,056.8
32,309.9
Hai Phong
25,293.4
33,065.8
43,286.2
58,912.5
64,583.0
Hung yen
13,481.3
18,289.8
23,876.7
33,272.7
39,853.7
Thai Binh
5,485.2
7,002.5
9,235.0
12,895.6
16,177.2
Ha Nam
3,558.3
4,302.0
5,456.4
8,444.2
10,804.0
Nam Dinh
6,711.2
8,785.0
10,899.2
15,217.8
18,443.5
Ninh Binh
3,352.0
4,129.8
5,192.7
7,951.7
10,250.2
North East
43,477.1
54,045.3
72,927.3
105,246.9
120,768.8
Ha Giang
264.4
370.5
526.1
735.7
693.7
Cao Bang
571.7
733.9
941.1
1,317.8
1,301.6
Bac Kan
274.2
317.4
376.5
363.9
671.1
Tuyen Quang
660.0
815.8
1,102.7
1,414.4
2,023.9
Lao cai
801.5
1,482.9
1,916.2
4,063.7
4,055.2
Yen Bai
1,035.2
1,256.5
1,583.2
2,420.0
3,307.5
Thai Nguyen
7,154.6
8,370.1
11,987.5
17,002.2
17,938.6
667.6
890.2
933.1
1,431.9
1,836.8
21,135.1
27,280.4
37,987.5
54,551.8
64,853.8
Lang Son
Quang Ninh
Bac Giang
2,334.2
3,045.9
3,868.3
5,723.0
6,485.2
Phu Tho
8,578.5
9,481.7
11,705.1
16,222.5
17,601.4
North West
2,077.5
2,323.8
3,150.0
4,621.2
6,070.4
Dien Bien
117.3
486.1
588.2
837.4
1,049.4
Lai Chau
428.6
131.7
179.7
245.2
347.0
Son La
665.5
662.5
1,036.2
1,804.3
2,263.7
Hoa Binh
866.1
1,043.5
1,345.9
1,734.3
2,410.3
23,409.3
26,812.2
31,731.3
43,223.8
50,526.1
Thanh Hoa
9,642.6
11,067.6
12,707.3
17,440.3
20,216.1
Nghe An
4,816.5
5,535.3
6,426.7
8,967.3
10,057.6
North Central Coast
Ha Tinh
1,555.2
1,697.9
2,201.8
3,084.3
3,840.2
Quang Binh
2,199.4
2,507.0
2,993.7
4,249.3
4,708.5
992.7
1,254.9
1,593.7
2,250.6
2,850.2
4,202.9
4,749.5
5,808.1
7,232.0
8,853.5
Quang Tri
Thua Thien Hue
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 1994 PRICES BY KIND OF ACTIVITY
Of which
Years
Total
Cultivation
Livestock
Service
Bill. VND
1990
61,817.50
49,604.00
10,283.20
1,930.30
1991
63,512.10
51,247.50
10,294.50
1,970.10
1992
68,820.30
55,132.60
11,651.00
2,036.70
1993
73,380.50
58,906.20
12,309.10
2,165.20
1994
76,998.30
61,660.00
12,999.00
2,339.30
1995
82,307.10
66,183.40
13,629.20
2,494.50
1996
87,647.90
70,778.80
14,347.20
2,521.90
1997
93,783.20
75,745.50
15,465.40
2,572.30
1998
99,096.20
80,291.70
16,204.20
2,600.30
1999
106,367.90
86,380.60
17,337.00
2,650.30
2000
112,088.20
90,858.20
18,481.90
2,748.10
2001
114,961.80
92,907.00
19,254.80
2,800.00
2002
122,116.90
98,060.70
21,166.60
2,889.60
2003
127,611.40
101,786.30
22,867.60
2,957.50
2004
132,840.40
106,422.50
23,391.00
3,026.90
2005
137054.9
107897.6
26050.5
3106.8
2006
142642.6
111613.0
27838.9
3190.6
3275.8
2007
147764.7
115374.8
29114.1
2008
158108.3
123391.2
31326.3
3390.8
2009
162593.1
124462.5
34627.5
3503.0
Prel.2010
169503.2
129382.7
36508.2
3612.3
57
58
Index (Previous year =100) - %

1990
101.6
101.4
102.4
102.4
1991
102.7
103.3
100.1
102.1
103.4
1992
108.4
107.6
113.2
1993
106.6
106.8
105.6
106
1994
104.9
104.7
105.6
108.0
106.6
1995
106.9
107.3
104.8
1996
107
107
105.3
101
1997
107.0
107
107.8
102.0
1998
105.7
106.0
105
101.1
1999
107.3
107.6
107.0
101.9
2000
105.4
105.2
106.7
103.7
2001
102.6
102.3
104.2
101.9
2002
106.2
105.5
109.9
103.2
2003
104.5
103.8
108.1
102.3
2004
104.1
104.6
102.3
102.3
2005
103.2
101.4
111.4
102.6
2006
104.1
103.4
106.9
102.7
2007
103.6
103.4
104.6
102.7
2008
107
106.9
107.6
103.5
2009
102.8
100.9
110.5
103.3
Prel.2010
104.2
104.0
105.4
103.1
Index (Previous year =100) - %

1990
101.6
101.4
102.4
102.4
1991
102.7
103.3
100.1
102.1
103.4
1992
108.4
107.6
113.2
1993
106.6
106.8
105.6
106
1994
104.9
104.7
105.6
108.0
106.6
1995
106.9
107.3
104.8
1996
107
107
105.3
101
1997
107.0
107
107.8
102.0
1998
105.7
106.0
105
101.1
1999
107.3
107.6
107.0
101.9
2000
105.4
105.2
106.7
103.7
2001
102.6
102.3
104.2
101.9
2002
106.2
105.5
109.9
103.2
2003
104.5
103.8
108.1
102.3
2004
104.1
104.6
102.3
102.3
2005
103.2
101.4
111.4
102.6
2006
104.1
103.4
106.9
102.7
2007
103.6
103.4
104.6
102.7
2008
107
106.9
107.6
103.5
2009
102.8
100.9
110.5
103.3
Prel.2010
104.2
104.0
105.4
103.1
59
60
VIETNAM OUT PUT AND TRADE
EXPORTS AND IMPORTS OF GOOD

Year
Total
Of which
Exports
Imports
Balance
Mill. USD
1990
5,156
2,404
2,752
(348)
1991
4,425
2,087
2,338
(251)
1992
5,122
2,581
2,541
40
1993
6,909
2,985
3,924
(939)
1994
9,880
4,054
5,826
(1,772)
1995
13,604
5,449
8,155
(2,707)
1996
18,399
7,256
11,144
(3,888)
1997
20,777
9,185
11,592
(2,407)
(2,139)
1998
20,860
9,360
11,500
1999
23,284
11,541
11,742
(201)
2000
30,119
14,483
15,637
(1,154)
2001
31,247
15,029
16,218
(1,189)
2002
36,452
16,706
19,746
(3,040)
(5,107)
2003
45,405
20,149
25,256
2004
58,454
26,485
31,969
(5,484)
2005
69,208
32,447
36,761
(4,314)
2006
84717.3
39826.2
44891.1
(5,065)
2007
111326.1
48561.4
62764.7
(14,203)
2008
143398.9
62685.1
80713.8
(18,029)
2009
127045.1
57096.3
69948.8
(12,853)
Prel.2010
156993.1
72191.9
84801.2
(12,609)
61
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY KIND OF

ECONOMIC ACTIVITY (BILL. VND)
Of which
Total
Hotel,
Restaurant
Trade
Trourism and
Services
Bill.VND
1990
19,031.2
16,747.4
2,283.8
1991
33,403.6
29,183.3
4,220.3
1992
51,214.5
44,778.3
6,436.2
1993
67,273.3
58,424.4
8,848.9
1994
93,490.0
74,091.0
11,656.0
7743
1995
121,160.0
94,863.0
16,957.0
9340
1996
145,874.0
117,547.0
18,950.0
9377
1997
161,899.7
131,770.4
20,523.5
9605.8
1998
185,598.1
153,780.6
21,587.7
10229.8
1999
200,923.7
166,989.0
21,672.1
12262.6
2000
220,410.6
183,864.7
23,506.2
13039.7
2001
245,315.0
200,011.0
30,535.0
14769
2002
280,884.0
221,569.7
35,783.8
23530.5
2003
333,809.3
262,832.6
39,382.3
31594.4
2004
398,524.5
314,618.0
45,654.4
38252.1
2005
480,293.5
373,879.4
58,429.3
47984.8
2006
596,207.1
463,144.1
71,314.9
61748.1
2007
746,159.4
574,814.4
90,101.1
81243.9
2008
1,007,213.5
781,957.1
113,983.2
111273.2
2009
1,238,145.0
983,281.0
139,897.3
114966.7
Prel.2010
1,541,800.0
1,220,708.2
170,816.1
150275.6
62
Structure(%)
1990
100.0
88.0
12.0
1991
100.0
87.4
12.6
1992
100.0
87.4
12.6
1993
100.0
86.8
13.2
1994
100.0
79.3
12.5
8.2
1995
100.0
78.3
14.0
7.7
1996
100.0
80.6
13.0
6.4
1997
100.0
81.4
12.7
5.9
1998
100.0
82.9
11.6
5.5
1999
100.0
83.1
10.8
6.1
2000
100.0
83.4
10.7
5.9
2001
100.0
81.5
12.5
2002
100.0
78.9
12.7
8.4
2003
100.0
78.7
11.8
9.5
2004
100.0
78.9
11.5
9.6
2005
100.0
77.8
12.2
10
2006
100.0
77.7
12.0
10.3
2007
100.0
77.0
12.1
10.9
2008
100.0
77.6
11.3
11.1
2009
100.0
79.4
11.3
9.3
Prel.2010
100.0
79.2
11.1
9.7
63
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
Years
Total
Of which
State
Son-sate
Foreign- Invested
sector
Bill.VND
1990
19,031.2
5,788.7
13,242.5
1991
33,403.6
9,000.8
24,402.8
1992
51,214.5
12,370.6
38,843.9
1993
67,273.3
14,650.0
52,623.3
1994
93,490.0
21,566.0
71,478.0
446.0
1995
121,160.0
27,367.0
93,193.0
600.0
1996
145,874.0
31,123.0
112,960.0
1,791.0
1997
161,899.7
32,369.2
127,332.4
2,198.1
1998
185,598.1
36,083.8
147,128.3
2,386.0
1999
200,923.7
37,292.6
160,999.6
2,631.5
2000
220,410.6
39,205.7
177,743.9
3,461.0
2001
245,315.0
40,956.0
200,363.0
3,996.0
2002
280,884.0
45,525.4
224,436.4
10,922.2
2003
333,809.3
52,381.8
267,724.8
13,702.7
2004
398,524.5
59,818.2
323,586.1
15,120.2
2005
480,293.5
62,175.6
399,870.7
18,247.2
2006
596,207.1
75,314.0
498,610.1
22,283.0
2007
746,159.4
79,673.0
638,842.4
27,644.0
2008
1,007,213.5
98,351.2
874,824.5
34,037.9
2009
1,238,145.0
162,599.6
1,042,425.6
33,119.9
Prel.2010
1,541,800.0
215,110.9
1,279,200.1
47,489.0
64
Structure(%)
1990
100.0
30.4
69.6
1991
100.0
26.9
73.1
1992
100.0
24.2
75.8
1993
100.0
21.8
78.2
1994
100.0
23.1
76.4
0.5
1995
100.0
22.6
76.9
0.5
1996
100.0
21.3
77.5
1.2
1997
100.0
20.0
78.6
1.4
1998
100.0
19.4
79.3
1.3
1999
100.0
18.6
80.1
1.3
2000
100.0
17.8
80.6
1.6
2001
100.0
16.7
81.7
1.6
2002
100.0
16.2
79.9
3.9
2003
100.0
15.7
80.2
4.1
2004
100.0
15.0
81.2
3.8
2005
100.0
12.9
83.3
3.8
2006
100.0
12.7
83.6
3.7
2007
100.0
10.7
85.6
3.7
2008
100.0
9.8
86.8
3.4
2009
100.0
13.1
84.2
2.7
Prel.2010
100.0
13.9
83.0
3.1
65
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE (AT CURRENT PRICES) (BILL.VND)
Region/ Province
2006
2007
2008
2009
Prel.2010
TOTAL VIETNAM
596,207.10
746,159.40
1,007,213.50
1,238,145.00
1,541,800.00
Red River Delta
237,424.50
282,715.70
357,475.40
133,312.00
157,217.80
201,963.00
136,853.80
171,585.00
Ha Noi
55,817.70
67,987.90
Ha Tay
18,850.10
24,509.10
Vinh Phuc
4,914.80
7,291.60
9,997.40
11,896.30
15,833.10
Bac Ninh
5,050.10
6,680.40
9,888.20
13,520.80
16,155.10
25,448.80
Quang Ninh
11,782.60
14,087.40
18,557.70
20,486.40
Hai Duong
5,371.00
6,532.00
8,690.70
9,757.50
12,257.10
Hai Phong
13,737.90
17,740.40
22,493.50
27,496.20
33,831.90
Hung Yen
4,226.40
5,271.70
6,645.50
7,919.10
9,707.30
Thai Binh
5,337.40
6,695.60
8,835.50
10,995.90
13,782.20
Ha Nam
3,174.10
4,037.50
4,452.60
5,786.70
6,937.40
Nam Dinh
5,051.50
6,103.00
7,906.30
9,406.30
11,575.10
Ninh Binh
3,540.20
4,648.40
6,645.10
8,232.70
9,984.40
29,803.00
38,015.80
50,541.00
62,460.70
75,530.50
Ha Giang
1,090.20
1,347.20
1,788.20
2,101.90
2,377.60
Cao Bang
1,465.60
1,868.40
2,374.90
3,288.10
3,830.10
Bac Kan
Tuyen Quang
750.20
936.60
1,202.20
1,528.00
1,714.20
2,491.60
2,908.60
3,601.50
4,493.20
5,969.00
Lao Cai
2,058.40
2,639.20
3,581.00
4,415.90
5,529.50
Yen Bai
1,851.30
2,390.90
3,253.00
4,021.40
5,246.80
Thai Nguyen
3,980.30
5,018.70
6,379.30
7,642.80
9,264.70
Lang Son
3,171.30
4,081.90
5,984.70
7,403.80
8,578.00
Bac Giang
3,194.50
3,881.40
4,714.90
5,996.20
6,868.80
Phu Tho
3,799.30
4,898.30
6,997.50
8,146.40
9,651.80
Dien Bien
1,138.10
1,428.40
1,921.70
2,386.20
3,063.20
Lai Chau
481.80
683.40
885.60
1,135.40
1,324.10
Son La
2,662.40
3,654.00
5,072.90
6,314.50
7,688.00
Hoa Binh
1,668.00
2,278.70
2,783.60
3,586.90
4,424.70
95,477.00
119,845.00
156,810.40
194,926.10
237,520.90
Thanh Hoa
8,873.80
10,638.30
14,301.70
17,780.00
22,378.60
Nghe An
9,218.10
12,491.10
16,155.70
19,914.10
24,853.70
Ha Tinh
4,642.10
5,755.80
8,985.30
11,471.90
14,330.60
Quang Binh
3,566.90
4,280.90
6,024.60
7,273.60
8,616.70
Quang Tri
3,604.70
4,568.80
5,685.70
7,311.10
9,317.90
Thua Thien Hue
6,750.30
7,980.40
9,275.00
10,960.60
14,364.30
Da Nang
11,029.90
14,817.90
18,435.20
26,867.00
30,145.80
66
Quang Nam
4,723.90
6,208.50
8,956.20
11,154.60
13,952.10
Quang Ngai
6,530.00
8,286.70
10,713.10
13,400.00
16,870.80
22,229.00
Binh Dinh
9,640.50
11,772.20
15,835.60
18,797.30
Phu Yen
3,779.20
4,499.70
6,151.40
7,495.40
9,161.00
Khanh Hoa
12,163.80
15,459.20
20,039.30
23,390.10
28,864.30
Ninh Thuan
2,651.60
3,260.50
4,223.20
5,106.90
6,279.80
Binh Thuan
8,302.20
9,825.00
12,028.40
14,004.50
16,156.30
Central Highlands
66,615.30
21,681.00
27,870.10
40,170.90
52,575.20
Kon Tum
1,252.40
1,566.20
2,188.60
2,790.60
3,584.00
Gia Lai
4,661.50
6,079.80
8,229.90
10,069.50
12,519.70
25,541.20
Dak Lak
6,712.50
8,395.70
13,271.40
19,115.80
Dak Nong
1,798.50
2,583.00
3,344.50
4,184.60
4,758.50
Lam Dong
7,256.10
9,245.40
13,136.50
16,414.70
20,211.90
South East
196,027.90
244,059.10
336,668.20
420,436.30
527,170.00
Binh Phuoc
4,570.40
5,692.80
7,834.10
9,380.80
12,025.90
Tay Ninh
11,259.30
13,465.30
19,111.40
22,286.40
30,317.20
Binh Duong
13,771.00
18,126.30
26,344.40
33,699.90
43,211.10
Dong Nai
21,158.50
26,116.80
37,720.80
45,230.50
56,029.20
Ba Ria - Vung Tau
8,762.40
12,723.70
14,050.50
18,808.60
21,187.30
TP.Ho Chi Minh
136,506.30
167,934.20
231,607.00
291,030.10
364,399.30
Mekong River Delta
116,364.40
144,784.50
185,598.50
225,030.00
277,487.90
17,399.70
Long An
7,135.10
9,038.80
11,579.50
14,077.10
Tien Giang
10,505.80
13,002.30
15,413.60
18,060.10
22,520.80
6,460.10
8,261.60
10,878.20
12,587.00
14,990.50
Ben Tre
Tra Vinh
4,950.90
5,669.20
6,798.80
7,549.70
8,289.90
Vinh Long
6,880.80
8,763.10
11,361.60
13,784.40
16,949.70
Dong Thap
9,256.70
12,781.90
16,891.00
21,678.20
26,188.20
An Giang
19,227.80
23,665.70
28,396.20
32,135.00
40,012.30
Kien Giang
12,342.60
15,582.70
19,546.30
22,567.20
27,711.10
Can Tho
12,887.10
14,918.60
20,520.60
27,173.70
32,587.10
Hau Giang
3,944.10
4,890.30
6,961.80
9,389.80
11,745.40
Soc Trang
7,018.10
9,090.40
12,337.00
15,608.10
21,300.10
Bac Lieu
6,125.70
7,154.00
9,448.60
11,600.00
14,063.80
Ca Mau
9,629.60
11,965.90
15,465.30
18,819.70
23,729.30
STATISTICS BY KEY CITIES
67
KEY STATISTICS IN HCMC 2006-2010

2006
2007
2008
2009
2010
Urban district
19
19
19
19
19
Rural district
259
322
322
322
322
Administrative units (Units)
Ward
Town under rural district government
Commune
58
58
58
58
58
6,424.5
6,650,942.0
6,810,461.0
7,165.2
7,396,446.0
Population (Thous. pers.)

By sex
Male
3,081.8
3,184,175.0
3,262,901.0
3,445.7
3,531,557.0
Female
3,342.7
3,466,767.0
3,547,560.0
3,719.5
3,864,889.0
By residence
Urban
5,463.5
5,640,288.0
5,789,904.0
5,964.0
6,060,202.0
Rural
961.0
1,010,654.0
1,020,557.0
1,201.2
1,336,244.0
3,067.0
3,175.0
3,251.0
3,420.3
3,530.0
404.0
426.0
435.6
437.2
392.2
2.1
2.2
2.3
2.2
2.1
193.4
198.1
202.5
203.4
147.1
208.5
225.7
Population density (Person/km2) labour

Labour in state sector (Thous. Pers)
Industry and construction
Services
Average monthly income per labour
in local state sector (Thous. VND)
2,186.7
2,415.20
230.8
231.6
243.0
2,658.0
2,774.5
2,974.3
GDP
GDP at current price (Bill VND)
By domestic economic sector
191.011
229,197.0
287,153.0
334,190.0
418,053.0
148,881.0
182,948.0
223,159.0
255,947.0
325,663.3
By foreign invested sector
39,391.0
51,494.0
63,994.0
78,243.0
92,389.7
GDP at constant 1994 prices (Bill VND)
99,627.0
112,189.0
124,303.0
135,063.0
150,943.0
80,759.0
90,246.0
98,691.0
106,288.0
117,722.0
18,868.0
22,012.0
25,612.0
28,775.0
33,221.0
Structure of GDP at current price (%)
100.0
100.0
100.0
100.0
100.0
79.3
77.5
77.7
76.7
77.9
20.7
22.5
22.3
23.3
22.1
Index of GDP at constant 1994 prices (%)
112.2
112.6
110.7
108.8
111,8
111.8
109.9
109.1
105.1
108.4
110.9
119.1
116.4
112.3
115.5
Postal service and telecommunication

Number of telephone (piece)
2,279,000
2,385,700
2,436,100
2,458,300
1,804,700
Turnover of postal service (mill VND)
4,311,300
4,279,800.0
4,551,600.0
4,997,000.0
5,623,900.0
134,963
185,748.0
234,079.0
280,894.0
372,152.0
Trade
Retail sales of domestic sector (Bill VND)
Source: Socio - Economic Statistical Data of 64 Provinces and Cities
68
KEY STATISTICS IN HANOI 2006-2010

2006
2007
2008
2009
2010
10

Urban district
10
Rural district
18
19
19
125
128
143
154
154
Ward
22
22
22
Commune
99
98
412
401
404
3,083
3,150
6,382
6,472
6,562

By sex
Male
1,545.3
1,576.2
3,124.9
3,187.6
3,235.2
Female
1,537.6
1,573.6
3,256.9
3,284.6
3,326.7
Urban
1,999.7
2,056.8
2,596.4
2,641.6
2,709.9
Rural
1,083.1
1,093.0
3,785.6
3,830.6
3,852.0
3,344.0
3,416.0
1,826.0
1,955.0
1,962.0
467.3
468.5
592.2
595.8
2.5
2.1
7.1
7.1
237.0
227.9
201.0
198.5
By residence

Services
227.8
238.5
384.1
390.1
Average monthly income per labour

in local state sector (Thous. VND)
980.2
1,416.5
2,202.3
2,751.7
3,125.8
228,537.9
GDP
110,736.0
137,935.0
178,605.0
205,890.0
91,579.0
114,785.0
148,893.0
171,539.0
19,157.0
23,150.0
29,712.0
34,351.0
49,521.0
55,704.0
61,635.0
65,747.0
41,753.0
46,108.0
50,906.0
54,209.0
7,768.0
9,596.0
10,729.0
11,538.0
100.0
100.0
100.0
100.0
82.7
83.2
83.4
83.3
17.3
16.8
16.6
16.7
112.2
112.5
110.7
106.7
111.6
110.5
110.4
106.5
122.0
123.5
111.8
107.5

1,350,000
1,380,000
2,276,200
2,496,700
1,841,800
3,312,400
3,725,500
3,798,000
3,900,000
5,171,400
83,360
103,458
133,312
157,494
201,963
Trade
69
KEY STATISTICS IN CANTHO 2006-2010

2006
2007
2008
2009
2010

Urban district
Rural district
4
44
Ward
30
33
33
44
Commune
33
32
32
36
36
1,135.2
1,159.0
1,180.9
1,189.6
1,197.1

By sex
Male
558.2
571.2
583.6
590.7
596.2
Female
577.0
587.8
597.3
598.9
600.9
798.5
By residence
Urban
569.9
601.5
615.5
783.1
Rural
565.3
557.5
565.4
406.5
398.6
816.5
827.0
842.8
849.0
854.0
509.6
520.7
530.8
656.0
680.7
260.5
262.0
263.2
265.1
235.7
86.1
91.1
95.6
98.9
116.8
Services
163.0
167.6
172.0
292.1
202.5
2,070.4
2,284.9
3,027.1
Average monthly income per labour in local state sector

(Thous. VND)
1,169.6
GDP
17,974.300
22,484.1
31,958.2
37,202.4
17,600.4
21,335.9
31,222.1
36,417.9
373.9
399.2
736.1
784.6
9,928.9
11,544.7
13,292.7
15,029.4
9,725.9
11,306.8
12,994.8
14,722.4
203.0
237.9
297.9
307.1
100.0
100.0
100.0
100.0
94.8
94.9
94.4
94.7

5.2
5.1
5.7
5.3
116.2
116.3
115.1
113.1
115.0
115.7
114.8
113.3
108.8
117.2
125.2
103.1
501,716
1,101,987.0
1,817,000
2,224,000.0
429,500
843,300
955,300
1,003,700
12,988,178
15,968,184.0
16,195,400
17,111,800
17,289.0
100.0
Trade
2,088
70
KEY STATISTICS IN DANANG 2006-2010

2006
2007
2008
2009
2010

Urban district
Rural district
Ward
33
45
45
45
45
Commune
14
11
11
11
11
792.6
806.7
868.8
890.5
926.0

By sex
Male
385.3
393.3
427.1
439.2
456.7
Female
407.3
413.4
441.7
451.3
469.3
By residence
Urban
686.7
699.8
747.9
773.5
805.2
Rural
105.5
106.9
120.9
117.0
120.8
631.0
642.0
640.6
656.6
722.0
365.1
374.7
374.9
383.2
47.3
37.8
37.8
38.7
114.1
118.9
119.0
121.6
Services
203.7

(Thous. VND)
218.0
-
218.1
222.9
1,727.1
2,315.2
GDP
12,865.1
15,284.0
20,818.7
22,115.7
12,153.1
14,472.3
19,956.4
21,200.2
711.9
811.7
862.3
915.6
6,776.1
7,545.4
8,302.1
10,274.0
9,520.4
6,285.0
6,992.0
7,656.4
491.1
553.5
645.7
753.6
100.0
100.0
100.0
100.0
92.8
92.7
92.2
92.1
7.2
7.3
7.8
7.9
109.0
111.3
110.5
106.3

121.5
106.4
101.6
101.4
100.9
110.2
119.3
119.1

Number of postal service (mill VND)
888,615
1,550,715
2,860,066
2,903,300
1,314,000
2,766,000
3,315,000
3,481,000
30,214.0
41,649.0
47,910.0
50,894.0
Trade
2,315.6
KEY STATISTICS IN HAIPHONG 2006-2010

2006
2007
2008
2009
2010

Urban district
Rural district
Town
Ward
57
70
70
70
70
10
10
10
10

Commune
152
143
143
143
148
1,807.5
1,827.7
1,824.1
1,841.7
1,857.8
By sex
Male
Female
893.4
882.0
903.1
913.2
921.6
914.1
945.7
921.0
928.5
936.2
858.8
By residence
Urban
Rural
731.1
740.7
815.9
849.1
1,076.4
1,087.0
1,008.2
992.6
999.0
1,188.0
1,202.0
1,212.0
1,223.0
1,221.0
964.3
972.5
970.6
979.9
351.4
315.5
314.9
317.9
250.4
270.6
270.1
272.6
Services
362.0
386.4
385.6
389.4
2,292.6
2,381.4

(Thous. VND)
2,785.2
GDP
25,548.8
31,265.1
34,751.2
38,625.9
21,766.0
26,385.1
29,327.0
32,597.0
3,782.8
4,880.0
5,424.1
6,028.9
15,801.4
17,827.4
20,133.2
21,633.0
12,992.0
14,650.9
16,245.8
17,478.4
2,809.4
3,176.5
3,887.4
4,154.6
100.0
100.0
100.0
100.0
82.2
82.2
80.7
80.8
17.8
17.8
19.3
19.2
112.5
112.8
110.3
111.2
101.7
101.6
110.1
109.2
114.9
113.1
111.9
119.1

360,000
491,100
598,200
572,700
571,100
564,500
787,600
858,200
13,738
17,087
24,310
27,469
452,200
Trade
71
72
HEALTH AND LIVING STANDARDS
NUMBER OF HEALTH ESTABLISHMENT

2006
2007
2008
2009
2010
TOTAL
13,232
13,438
13,460
13,450
13,467
Hospital
903
956
974
1,002
1,030
Regional polyclinic
847
829
781
682
622
Sanatorium and
rehabilitation hospital
51
51
40
43
44
Medical service units in

communes, precincts
10,672
10,851
10,917
10,979
11,028

offices, enterprises
710
710
710
710
710
49
41
38
34
33
Others
TOTAL
99.9
101.6
100.2
99.9
100.1
Hospital
102.8
105.9
101.9
102.9
102.8
Regional polyclinic
96.3
97.9
94.2
87.3
91.2
Sanatorium and
96.2
100.0
78.4
107.5
102.3

communes, precincts
100.6
101.7
100.6
100.6
100.4

92.3
100.0
100.0
100.0
100.0
Others
98.0
83.7
92.7
89.5
97.1
Source: Statistical Yearbook 2010 Excluding private establishments.
73
NUMBER OF HEALTH ESTABLISHMENT UNDER PROVINCIAL DEPARTMENT OF HEALTH IN 2010BY PROVINCE (UNIT)
Total
Hospital
Regional
polyclinic
Sanatorium and
rehabilitation
hospital
Medical service
unit
WHOLE COUNTRY
12,667
966
609
33
11,028
Red River Delta
2,750
210
68
2,453
650
40
29
Vinh Phuc
161
14
138
Bac Ninh
139
11
Quang Ninh
217
19
Ha Noi
Ha Tay
575
126
10
186
265
Hai Duong
293
21
Hai Phong
251
24
Hung Yen
178
16
Thai Binh
309
21
Ha Nam
131
12
224
162
286
116
Nam Dinh
248
18
229
Ninh Binh
173
14
12
146
2,516
2,941
192
220
Ha Giang
210
15
20
175
Cao Bang
235
16
20
199
Bac Kan
133
Tuyen Quang
167
12
13
122
Lao Cai
214
13
36
Yen Bai
214
14
19
141
164
180
Thai Nguyen
212
15
13
180
Lang Son
262
14
21
226
Bac Giang
251
16
Phu Tho
293
17
Dien Bien
143
12
18
Lai Chau
122
10
14
Son La
241
15
18
Hoa Binh
244
14
22
3,290
224
141
230
275
112
98
206
11
2,908
208
Thanh Hoa
688
36
13
637
Nghe An
527
25
22
479
Ha Tinh
293
17
13
262
Quang Binh
173
159
74
Quang Tri
159
11
141
Thua Thien Hue
181
13
14
152
Da Nang
69
12
Quang Nam
274
24
Quang Ngai
207
18
Binh Dinh
183
17
56
241
181
159
Phu Yen
135
11
13
109
Khanh Hoa
169
12
15
140
Ninh Thuan
82
Binh Thuan
150
13
10
65
127
Central Highlands
844
72
45
Kon Tum
120
12
721
Gia Lai
252
20
10
222
Dak Lak
184
97
207
21
Dak Nong
78
Lam Dong
187
14
22
148
868
70
South East
1,031
114
43
Binh Phuoc
128
Tay Ninh
109
12
92
Binh Duong
112
10
91
110
Dong Nai
201
17
13
Ba Ria - Vung Tau
98
10
TP.Ho Chi Minh
383
56
322
1,562
Mekong River Delta
171
82
1,811
154
92
Long An
211
16
190
Tien Giang
191
11
11
169
164
Ben Tre
183
11
Tra Vinh
113
15
89
Vinh Long
117
102
Dong Thap
162
15
An Giang
182
15
11
156
146
128
Kien Giang
156
13
15
Can Tho
99
17
81
Hau Giang
86
70
Soc Trang
123
11
109
Bac Lieu
74
Ca Mau
114
12
94
Ca Mau
118
11
97
Source: Statistical Yearbook 2009 Excluding private establishments
64
NUMBER OF PATIENT BEDS

2006
2007
2008
2009
2010
TOTAL
198.4
210.8
219.8
232.9
246.3
Hospital
131.5
142.8
151.8
163.9
176.6
Regional polyclinic
9.3
9.2
8.7
8.1
7.7
Sanatorium and
4.4
4.4
4.3
4.9
5.0

communes, precincts
46.1
47.3
48.0
49.4
50.3

5.0
5.0
5.0
5.0
5.0
Others
2.2
2.1
2.0
1.6
1.7
23.8
18.8
19.6
20.7
22.0
Bed per 10000

inhabitant (Bed)
Index (Previous year = 100) - %

TOTAL
100.6
100.6
104.2
106.0
105.7
Hospital
103.5
108.6
106.3
108.0
107.7
Regional polyclinic
100.4
98.9
94.4
93.2
94.7
Sanatorium and
57.1
101.1
97.8
111.8
103.4

communes, precincts
100.6
102.6
101.5
102.9
101.8

92.0
100.0
100.0
100.0
100.0
Others
107.5
97.0
95.2
80.0
106.3
Bed per 10000

inhabitant (Bed)
99.5
106.2
104.3
105.6
106.3
75
76
NUMBER OF HEALTH STAFFS

2006
2007
2008
2009
2010
Medical staff
Doctors
52.8
54.8
57.3
60.8
61.4
Assistant physicians
48.8
48.8
49.8
51.8
52.2
Nurses
55.4
60.3
65.1
71.5
82.3
Midwives
19.0
20.8
23.0
25.0
26.8
Doctors per 10000

inhabitant (Pers.)
6.3
6.5
6.7
7.1
7.1
Pharmaceutical staff
Pharmacists of high degree
5.5
5.7
5.8
5.7
5.6
Pharmacists of middle degree
10.8
12.4
13.9
15.9
17.9
Assistant Pharmacists
7.9
8.5
8.6
8.1
7.2
Medical staff
Doctors
102.6
103.8
104.6
106.1
101.0
Assistant physicians
98.4
100.0
102.0
104.1
100.8
Nurses
107.5
108.9
107.9
109.9
115.2
Midwives
105.1
109.4
110.5
109.0
107.0
Doctors per 10000

inhabitant
101.6
103.2
103.1
106.0
100.0
Pharmaceutical staff
Pharmacists of high degree
98.4
103.8
102.1
98.1
98.4
Pharmacists of middle degree
113.3
114.7
112.2
113.9
112.6
Assistant Pharmacists
97.0
108.4
100.6
94.3
88.5
77
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY

RESIDENCE AND BY REGION (THOUS. VNDS)
2004
2006
2008
2010
484.0
636.0
995.0
1,387.2
Urban
815.0
1,058.0
1,605.0
2,129.7
Rural
378.0
506.0
762.0
1,070.5
1,580.8
Whole Country
By Residence
By Region
Red River Delta
498.0
666.0
1,065.0
North East - North West
327.0
442.0
657.0
904.7
North-South Central Coast
361.0
476.0
728.0
1,018.1
Central Highlands
390.0
522.0
795.0
1,088.1
South East
893.0
1,146.0
1,773.0
2,304.3
Mekong River Delta
471.0
628.0
940.0
1,247.2

MONTHLY AVERAGE CONSUMPTION EXPENDITURE PER CAPITA AT CURRENT PRICES BY RESIDENCE AND
BY REGION THOUS.VNDS)
Whole Country
1999
2002
2004
2006
221.1
269.1
359.7
460.0
By Residence
Urban
373.4
460.8
595.4
738.0
Rural
175.0
211.1
283.5
359.0
479.0
By Region
Red River Delta
North East
North West
227.0
175.8
271.2
373.5
220.2
293.8
179.0
233.2
North Central Coast
162.3
192.8
252.7
South Central Coast
197.5
247.6
330.8
336.0
362.0
Central Highlands
251.1
201.8
295.3
391.0
South East
385.1
447.6
577.0
785.0
Mekong River Delta
245.8
258.4
335.1
435.0
78
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION (%)

2002
2004
2006
2008
28.9
19.5
16.0
14.5
Whole Country
Urban
6.6
3.6
3.9
3.3
Rural
35.6
25.0
20.4
18.7
21.5
11.8
8.9
8.0
47.9
38.3
32.3
31.6
By Region
Red River Delta
areas
areas
Central Highlands
35.7
25.9
22.3
18.4
51.8
33.1
28.6
24.1
South East
8.2
3.6
3.8
2.3
Mekong River Delta
23.4
15.9
10.3
12.3
79
MONTHLY AVERAGE INCOME PER EMPLOYEE IN LOCAL STATE SECTOR AT CURRENT

PRICES BY PROVINCE (THOUS. VNDS)
2006
2007
2008
2009
Prel.2010
Whole Country
1,565.3
1,876.0
2,159.0
2,592.9
2,867.1
Red River Delta
1,515.6
1,837.4
2,013.5
2,668.6
2,742.8
Ha Noi
1,759.0
2,082.2
2,202.3
2,751.7
3,125.8
Ha Tay
1,114.0
1,640.0
Vinh Phuc
1,415.5
1,735.8
1,949.6
2,032.8
2,299.9
Bac Ninh
1,481.7
1,785.3
2,145.0
2,474.0
2,823.5
Quang Ninh
1,541.4
1,887.1
1,913.4
2,108.8
2,335.7
Hai Duong
1,458.7
1,562.7
1,770.7
2,068.0
2,301.8
Hai Phong
1,398.3
1,775.2
2,292.6
2,381.4
2,785.2
Hung Yen
1,247.4
1,500.6
1,801.4
2,094.1
2,391.7
Thai Binh
1,625.7
2,023.0
2,142.6
2,880.8
3,004.7
Ha Nam
1,533.1
1,719.6
1,744.8
2,312.2
2,472.6
Nam Dinh
1,454.7
1,681.9
1,809.5
2,021.1
2,583.2
Ninh Binh
1,531.5
1,881.6
2,174.9
2,843.9
3,288.5
1,492.9
1,786.9
2,109.4
2,573.0
2,983.2
Ha Giang
1,494.8
1,682.6
2,256.9
2,799.5
3,054.1
Cao Bang
1,690.1
2,165.0
2,392.5
2,988.2
3,209.6
Bac Kan
1,135.0
1,901.4
2,003.1
2,061.7
2,277.1
Tuyen Quang
1,480.4
1,973.4
2,103.5
2,404.8
2,716.0
Lao Cai
1,547.8
1,884.3
2,292.6
2,633.1
3,137.6
Yen Bai
1,261.0
1,407.2
1,708.3
1,946.6
2,356.3
Thai Nguyen
1,505.7
1,928.2
2,051.6
2,478.2
2,527.9
Lang Son
1,503.9
1,704.1
2,338.6
2,756.3
3,117.7
Bac Giang
1,425.6
1,773.6
1,931.8
2,577.3
2,843.8
Phu Tho
1,469.0
1,605.8
1,650.3
1,915.1
3,094.7
Dien Bien
1,883.5
2,376.9
2,659.0
3,180.0
3,386.8
Lai Chau
1,568.6
1,915.4
2,156.5
2,637.4
2,838.4
Son La
1,508.2
1,944.3
2,279.2
3,340.9
3,783.0
Hoa Binh
1,315.5
1,451.5
1,901.7
2,081.9
2,785.7
1,433.1
1,769.2
2,078.9
2,440.8
2,763.5
Thanh Hoa
1,475.3
1,752.5
2,058.2
2,395.6
2,784.8
Nghe An
1,159.6
1,645.4
1,962.5
2,234.7
2,577.1
Ha Tinh
1,394.2
1,632.3
1,708.5
2,259.7
2,515.7
Quang Binh
1,267.8
1,501.5
2,076.1
2,376.2
2,708.1
80
Quang Tri
1,418.1
1,787.1
1,983.7
2,364.8
2,822.8
Thua Thien Hue
1,624.0
1,994.1
2,040.0
2,606.2
2,975.9
Da Nang
1,437.7
1,567.1
1,727.1
2,315.2
2,315.6
Quang Nam
1,435.9
1,710.9
2,166.9
2,432.8
2,582.2
Quang Ngai
1,561.8
1,953.0
2,286.1
3,062.7
3,577.4
Binh Dinh
1,612.0
2,051.8
2,634.6
2,753.1
3,120.9
Phu Yen
1,035.8
1,472.8
1,480.4
1,856.1
2,428.4
Khanh Hoa
1,925.4
2,250.2
2,538.6
2,957.6
3,311.3
Ninh Thuan
1,384.1
1,722.9
2,104.8
2,424.8
2,501.7
Binh Thuan
1,545.6
1,891.3
2,447.4
2,485.0
2,850.5
Central Highlands
1,586.8
1,940.4
2,169.1
2,594.7
2,902.0
Kon Tum
1,539.5
2,036.2
2,187.3
2,656.0
2,909.9
Gia Lai
1,610.6
1,953.9
2,347.3
2,594.0
2,823.4
Dak Lak
1,773.5
2,267.3
2,486.0
3,078.5
3,464.5
Dak Nong
1,331.7
1,446.2
1,520.0
2,124.9
2,585.6
Lam Dong
1,407.3
1,554.7
1,732.6
1,988.9
2,311.5
South East
1,995.2
2,249.4
2,573.9
2,858.7
3,071.8
Binh Phuoc
1,651.0
2,004.0
2,463.0
2,923.4
3,175.5
Tay Ninh
1,656.3
2,009.9
2,783.9
2,875.0
3,234.9
Binh Duong
1,774.6
2,047.0
2,783.6
3,197.3
3,407.8
Dong Nai
1,732.3
2,162.1
2,277.0
2,910.3
3,103.3
Ba Ria - Vung Tau
1,696.5
2,031.6
2,300.0
2,822.3
3,070.5
TP.Ho Chi Minh
2,280.2
2,415.2
2,658.0
2,774.5
2,974.3
Mekong River Delta
1,479.6
1,789.2
2,118.0
2,478.4
2,840.2
Long An
1,365.9
1,601.5
1,990.6
2,459.6
2,856.7
Tien Giang
1,567.8
1,845.0
2,316.0
2,619.1
2,901.9
Ben Tre
1,407.7
1,773.5
1,853.2
2,501.4
3,045.6
Tra Vinh
1,285.5
2,023.7
1,599.6
2,020.0
2,095.9
Vinh Long
1,498.2
1,818.9
2,406.1
2,630.8
3,086.9
Dong Thap
1,620.2
2,023.7
2,381.5
2,607.4
2,808.5
An Giang
1,670.7
2,080.4
2,651.8
2,692.4
3,068.6
Kien Giang
1,372.9
1,914.8
2,099.7
2,749.8
3,355.8
Can Tho
1,485.1
1,731.4
2,070.4
2,424.6
3,027.1
Hau Giang
1,308.8
1,599.4
1,778.8
2,238.6
2,610.4
Soc Trang
1,488.3
1,525.5
1,835.2
2,323.2
2,601.3
Bac Lieu
1,337.3
1,739.6
1,927.9
2,317.7
2,630.5
Ca Mau
1,538.9
1,678.6
1,962.6
2,203.9
2,407.7
KEY INTERNATIONAL ECONOMIC DATA
81
GDP REAL GROWTH RATE (%)

2005
2006
2007
2008
2009
2010
2011
Japan
1.9
2.4
1.8
1.5
1.2
1.6
1.2
China
10.4
11.1
11.4
10.0
9.5
9.7
9.4
Hong Kong
7.1
7.0
6.3
4.4
3.6
5.0
5.8
Taiwan
4.2
4.9
5.7
4.5
4.2
4.8
4.7
South Korea
4.2
5.0
4.9
4.4
4.1
5.8
5.8
Indonesia
5.7
5.5
6.3
6.1
6.6
6.0
6.4
Malaysia
5.0
5.9
6.3
5.5
5.0
4.5
5.0
Philippines
4.9
5.4
7.3
6.3
5.5
5.1
5.2
Singapore
6.6
7.9
7.7
3.9
4.9
5.5
6.0
Thailand
4.5
5.0
4.7
5.2
5.0
4.4
4.5
Vietnam (government estimate)
8.4
8.2
8.5
6.4
7.0
6.1
6.5
India (FY starting 1 April from FY

2003/04)
9.2
9.7
8.2
7.5
8.1
7.9
7.2
Australia
2.8
2.8
3.8
3.0
3.2
2.8
3.7
New Zealand
2.8
1.5
2.9
1.4
1.3
3.1
3.1
Source: IMA Asia Report 2008
INFLATION RATE, CPI YEAR AVERAGE (%)

2005
2006
2007
2008
2009
2010
2011
Japan
-0.3
0.3
0.0
0.8
-1.4
-0.3
0.2
China (1985=100)
1.8
1.5
4.8
6.0
-0.7
4.5
4.0
Hong Kong, Composite CPI
0.9
2.0
2.0
5.0
0.6
2.0
3.5
Taiwan
2.3
0.6
1.8
2.8
-0.9
2.5
1.8
South Korea
2.8
2.2
2.5
3.8
2.8
3.5
3.8
Indonesia
10.5
13.1
6.4
8.5
4.8
6.0
6.5
Malaysia
3.0
3.6
2.0
3.5
0.6
2.0
3.0
Philippines
7.7
6.3
2.8
6.0
3.3
5.5
5.0
Singapore
0.5
1.0
2.1
4.8
0.2
2.5
1.9
Thailand
4.5
4.7
2.3
5.0
-0.9
3.0
3.5
Vietnam
8.3
6.6
8.5
15.0
6.7
11.0
9.0
India - CPI urban non-manual

workers from FY 2003/04
4.6
6.6
6.0
6.5
11.7
15.0
9.0
Australia
2.7
3.5
3.0
3.8
0.6
2.0
2.5
New Zealand
3.0
3.4
2.4
3.7
2.1
1.8
2.5
82
KEY INTERNATIONAL ECONOMIC DATA
EXCHANGE RATE TO US$1, YEAR AVERAGE
Japan
2005
2006
2007
2008
2009
2010
2011
110.00
116.00
118.00
107.00
103.00
98.00
102.00
China
8.19
7.97
7.61
6.98
6.65
6.50
6.20
Hong Kong
7.77
7.77
7.80
7.80
7.80
7.75
7.75
32.20
32.50
32.80
30.40
29.50
30.90
30.10
South Korea
Taiwan
1024.00
955.00
929.00
995.00
964.00
1150.00
1095.00
9135.00
Indonesia
9751.00
9141.00
9164.00
9050.00
8960.00
9500.00
Malaysia
3.79
3.66
3.43
3.17
3.08
3.39
3.29
Philippines
55.00
51.30
45.90
42.00
41.90
46.70
45.80
Singapore
1.66
1.59
1.51
1.40
1.34
1.45
1.43
Thailand
40.20
37.90
34.50
31.50
30.00
32.70
32.00
Vietnam
15832.00
15970.00
16010.00
16100.00
16263.00
19626.00
21333.00
India - (FY starting 1 April for

2003/04)
44.10
45.30
40.50
39.70
38.90
46.90
46.00
Australia
0.76
0.79
0.84
0.90
0.93
1.10
1.07
New Zealand
0.70
0.65
0.74
0.75
0.69
1.45
1.38

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NIELSEN INSIGHTS AT A GLANCE 01

Vietnam Pocket Reference Guide 2012 Nielsen

NIELSEN INSIGHTS AT A GLANCE

2007 2011 Consumer Confidence Index: Vietnam

Global Country Consumer Confidence Rankings

Base : All respondents n=31228

NIELSEN INSIGHTS AT A GLANCE 03

Perceptions of local job prospects over the NEXT 12 Months

Base : All respondents n=10179

Perceptions of local job prospects in Vietnam | 2011

Base : All respondents n=506

Vietnam Pocket Reference Guide 2012 Nielsen

NIELSEN INSIGHTS AT A GLANCE

Perceptions of state of personal finances over the NEXT 12 Months

Base : All respondents n=10179

Perceptions of state of personal finances in Vietnam | 2011

Base : All respondentsn=506

NIELSEN INSIGHTS AT A GLANCE 05

Perceptions of Good / Bad time for people to buy the things

Base : All respondents n=10179

Perceptions of Good / Bad time for people to buy the things

Base : All respondents n=506

Vietnam Pocket Reference Guide 2012 Nielsen

NIELSEN INSIGHTS AT A GLANCE

Do you think your country is in an economic recession at the moment?

Base : All respondents n=7044

NIELSEN INSIGHTS AT A GLANCE 07

Base : All respondents n=7044

Vietnam Pocket Reference Guide 2012 Nielsen

NIELSEN INSIGHTS - AT A GLANCE

Nielsen Business Barometer Survey Wave 6

Control costs of production

Drive growth through mergers and

Understand and respond to consumers search for

NIELSEN INSIGHTS - AT A GLANCE

Inflation and VND devaluation are top concerns of business leaders

2011 1st half

2011 2nd half

2) VND devaluation (68%)

3) VND devaluation (41%)

5) Low GDP growth (14%)

5) Wages growth (24%)

6) Logistical challenges (10%)

7) Petrol Prices (9%)

8) Wage growth (9%)

8) Low GDP growth (18%)

2011 1st half

2011 2nd half

Purchase more on promotion

Not buy some 'non-essentials'

Trade down to cheaper products

Buy bigger packs to save money

Not buy some 'nonessentials'

Buy bigger packs to save

Change channel to save

Buy less / smaller packs of the

Purchase more local/

Buy less / smaller packs of