James Watt College Centre for the Creative Industries Music Industry Promotions (DJ2R 34) Music Industry

y Promotions Assessment Outcome 1 Incorporating Music Industry Infrastructure Outcome 4

Investigate all music-related promotional media carriers

Assessment conditions: Open book - unsupervised, 12pt clear font word processed. This outcome is in the form of a report. You are required to identify and investigate, with examples, all music-related promotional media carriers. Specifically you should cover: press radio television new media/internet merchandising (from the perspective of the record company)

You should describe the nature of, and need for each, its importance or relevance, and how it is satisfied. You should describe what means of communication is used between the parties, direct or indirect. For each, you should investigate the strategies, and their execution, and perhaps look for examples of symbiosis and synergy. This might demonstrate where there is a two-way relationship between the parties concerned, for example, and the nature of this relationship. Your response should include clear and accurate examples for all elements. For press you should reference a wide range of publications and the opportunities these publications offer in terms of promotion to both the artist and the record company. You should describe the role of the press officer / public relations person in the promotional process and how they target content in these publications. You may give current examples of artists that have benefited from press exposure. For radio you should explain the importance for radio play in the promotional campaign to both the artist and the record company. You should describe the role of the plugger and their relationship with heads of music / programme directors at radio stations. The importance of securing playlist support and specialist plays should be examined. You may give current examples of artists / singles that have benefited from radio play.

G Simpson James Watt College

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James Watt College Centre for the Creative Industries Music Industry Promotions (DJ2R 34)
For TV you should describe the opportunities for promotion for the artist that TV offers. You should give examples of a range of programs and stations and explain the benefits of performance, interviews, news, video plays to the artist and record company. You may use current examples or artists that have benefited from TV exposure. For digital / new media you should describe the importance of record company & artists websites and explain the opportunities they offer in terms of promotion to the artist. Social networking and building databases should also be examined. For record company merchandising you should explain why this is used, who it is targeted at and examine the benefits to the record company and artist. Please submit your responses via Turnin no later than 6pm on October 31st.

G Simpson James Watt College

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