Courtesy Chevrolet - Phoenix

Volume of Leads Received, Marked Invalid or Duplicate

and Leads Sold from 01-01-2005 through 10-31-2007
Name/Description
of Lead Source
07 Avalanche
07 Silverado
07 Suburban
07 Tahoe
08 Camaro
ABU
Adtel
Auto Credit Express, Inc.
Auto Lead Exchange
Auto Trader
Auto-pro Network
AutoBuyingUSA
Autobytel
Autoextra.com
Autofusion
Autointernetmarketing
automotive
Automotive Lead
Automotive.com
AutoNet
AutoNetUSA
Autonetusa.com
AutoPilot
Autos.com
Autotrader.com
Autotropolis
Autousa
Autousa - Car/perks Trans Mrkting
Autousa - Car/perks!-bae Systems
Autousa - Car/perks!-beneplace
Autousa - Car/perksJCPenney
Autousa - Car/perks!-life Care Inc
Autousa - Car/perks!-motivano
Autousa - Car/perksNextJump
Autousa - Car/perksVerizon
Autovantage
Autoweb
AVV Import 1
AVV Import 2
Azcentral.com
Bankruptcy
Blackbookonline
Boston.com

Total
Leads
57
156
81
248
8,326
1
7
960
997
1,508
80
2,747
943
6
21
17
744
4
103
1
225
5,151
35
1,755
743
581
639
1
1
11
1
6
2
10
2
81
251
3
3
207
15
24
4

Invalid & Duplicate

#
Pct
12 21.05%
56 35.90%
36 44.44%
104 41.94%
5,703 68.50%
0 0.00%
2 28.57%
206 21.46%
295 29.59%
883 58.55%
25 31.25%
820 29.85%
206 21.85%
2 33.33%
11 52.38%
9 52.94%
219 29.44%
4 100.00%
29 28.16%
0 0.00%
217 96.44%
1,108 21.51%
33 94.29%
585 33.33%
340 45.76%
126 21.69%
110 17.21%
0 0.00%
0 0.00%
3 27.27%
0 0.00%
0 0.00%
0 0.00%
0 0.00%
0 0.00%
15 18.52%
51 20.32%
0 0.00%
0 0.00%
65 31.40%
5 33.33%
14 58.33%
4 100.00%

Sold Leads
#
Pct
12
26.67%
18
18.00%
14
31.11%
17
11.81%
13
0.50%
1 100.00%
0
0.00%
38
5.04%
27
3.85%
47
7.52%
2
3.64%
74
3.84%
29
3.93%
0
0.00%
0
0.00%
0
0.00%
31
5.90%
0
#DIV/0!
3
4.05%
1 100.00%
0
0.00%
75
1.86%
0
0.00%
39
3.33%
33
8.19%
20
4.40%
38
7.18%
0
0.00%
0
0.00%
0
0.00%
0
0.00%
0
0.00%
0
0.00%
1
10.00%
0
0.00%
4
6.06%
2
1.00%
3 100.00%
3 100.00%
20
14.08%
1
10.00%
2
20.00%
0
#DIV/0!

brainerd.net
Buzzlot Contact Form
Buzzlot Make An Offer Form
Buzzlot Request A Quote Form
Buzzlot Test-drive Form
Buzzlot Trade-in Evaluation Form
Bz Popup Coupon Form
Bz Purchase Request From Imotors
Bz Accessories Form
Bz Ask A Tech Form
Bz Buzzlot Contact Form
Bz Buzzlot Financing Form
Bz Buzzlot Make An Offer Form
Bz Buzzlot Request A Quote Form
Bz Buzzlot Test-drive Form
Bz Buzzlot Trade-in Eval Form
BZ BZ Employment Application
Bz Check Availability Form
BZ Check Availabilty
Bz Chevrolet Buy Back
BZ Contact
Bz Contact Form
Bz Employment Application
Bz Events Contact Form
BZ Financial Application Form
Bz Financing
Bz Financing Form
BZ Find a Vehicle
Bz Fresh Start Financing Form
Bz Freshstart
Bz General Form
Bz Important Month-end Information
BZ In Response to your Request
Bz Incentives Form
Bz Job Application Form
Bz Pay Per Click Form
Bz Popup Coupon
Bz Popup Coupon Form
Bz Productions Website
Bz Recalls Form
Bz Referral Program
Bz Refinance
Bz Reminder
BZ Request Quote
Bz Request Quote Form
BZ Schedule A Test Drive
Bz Schedule Test Drive Form
BZ Thank you for vehicle request
BZ Trade In
Bz Trade In Form

48
68
302
184
7
163
4
561
6
3
145
245
743
504
32
331
6
146
121
23
120
727
2
7
838
687
90
101
129
633
154
2
1
134
18
11
1
350
254
10
53
9
108
180
882
5
32
1
323
1,113

48
25
146
76
2
85
1
179
0
0
56
106
292
160
16
129
6
60
24
6
54
285
2
1
312
402
33
48
50
312
77
1
1
66
18
7
0
169
119
6
21
5
68
62
357
1
15
1
166
597

100.00%
36.76%
48.34%
41.30%
28.57%
52.15%
25.00%
31.91%
0.00%
0.00%
38.62%
43.27%
39.30%
31.75%
50.00%
38.97%
100.00%
41.10%
19.83%
26.09%
45.00%
39.20%
100.00%
14.29%
37.23%
58.52%
36.67%
47.52%
38.76%
49.29%
50.00%
50.00%
100.00%
49.25%
100.00%
63.64%
0.00%
48.29%
46.85%
60.00%
39.62%
55.56%
62.96%
34.44%
40.48%
20.00%
46.88%
100.00%
51.39%
53.64%

0
5
19
15
1
11
1
24
4
0
11
22
42
30
3
21
0
14
12
3
6
41
0
1
62
47
11
7
8
54
11
0
0
11
0
0
0
28
16
0
3
1
4
15
57
1
2
0
17
48

#DIV/0!
11.63%
12.18%
13.89%
20.00%
14.10%
33.33%
6.28%
66.67%
0.00%
12.36%
15.83%
9.31%
8.72%
18.75%
10.40%
#DIV/0!
16.28%
12.37%
17.65%
9.09%
9.28%
#DIV/0!
16.67%
11.79%
16.49%
19.30%
13.21%
10.13%
16.82%
14.29%
0.00%
#DIV/0!
16.18%
#DIV/0!
0.00%
0.00%
15.47%
11.85%
0.00%
9.38%
25.00%
10.00%
12.71%
10.86%
25.00%
11.76%
#DIV/0!
10.83%
9.30%

BZ Website
bzPopup
bzPopupGMdiscount
bzPopupLavozCoupon
Bzresults Job Application Form
Camaro
Captainautoquote.com
Carloans.com
CarPrices.com
Carpriceusa.com
cars.com
Cars.com Newleadsplus
CarsDirect - Special Finance
Carsdirect.com
CarSmart
Chevrolet
Chevrolet New Car
Chevyarizona.com
Clickmotive
Cls
Cobalt
Contact
Contact Courtesy
Costco Auto Program
Cudl Autosmart
Customer Funding
Customer Satisfaction
Customerfunding.com Inc.
Cuv Contact A Dealer
David Blankenship
Dealer Direct
Dealer Specialties, Inc.
Dealercentric
Dealerdialer
Dealerlink
Dealerlink.us
Dealix
Driverloans
Ebay
Edmunds
Edmunds Widget
Email Direct
Employee Pricing
Factory Lead
Fresh Start Financing
Fresh Start Studio
Gas
Gay Chevrolet
GetAuto
GM Buy Power

33
761
84
5
238
213
13
140
558
158
1,394
4,008
1,320
24
579
1,008
497
14
2,540
49
3
54
128
733
11
6
15
4,017
1
17
5
72
1,062
32
163
1,107
10,072
1,109
3
1
7
179
118
1,082
448
108
395
25
234
3,241

13 39.39%
267 35.09%
24 28.57%
1 20.00%
238 100.00%
85 39.91%
4 30.77%
68 48.57%
133 23.84%
35 22.15%
273 19.58%
935 23.33%
402 30.45%
8 33.33%
239 41.28%
240 23.81%
239 48.09%
4 28.57%
786 30.94%
10 20.41%
1 33.33%
23 42.59%
59 46.09%
135 18.42%
2 18.18%
6 100.00%
7 46.67%
1,135 28.25%
0 0.00%
2 11.76%
1 20.00%
36 50.00%
475 44.73%
9 28.13%
40 24.54%
359 32.43%
2,112 20.97%
285 25.70%
0 0.00%
0 0.00%
3 42.86%
39 21.79%
46 38.98%
200 18.48%
345 77.01%
38 35.19%
176 44.56%
8 32.00%
115 49.15%
1,244 38.38%

2
44
8
1
0
1
0
4
13
8
69
117
42
5
13
52
10
2
178
6
0
4
14
98
2
0
2
99
0
1
1
1
75
3
4
38
226
35
0
0
0
27
12
94
18
16
25
5
7
156

10.00%
8.91%
13.33%
25.00%
#DIV/0!
0.78%
0.00%
5.56%
3.06%
6.50%
6.16%
3.81%
4.58%
31.25%
3.82%
6.77%
3.88%
20.00%
10.15%
15.38%
0.00%
12.90%
20.29%
16.39%
22.22%
#DIV/0!
25.00%
3.44%
0.00%
6.67%
25.00%
2.78%
12.78%
13.04%
3.25%
5.08%
2.84%
4.25%
0.00%
0.00%
0.00%
19.29%
16.67%
10.66%
17.48%
22.86%
11.42%
29.41%
5.88%
7.81%

GM Handraiser
Gm Vehicle Showroom
Gm.com Dealer Locator
Gm.com Request Quote
Gmbp Family First
Gmbp Supplier
Gmbuypower
GM.com Region Offers
Gmcom Western Region Offers
GM Dealer New Vehicle - General
Gmdl-dp Dealer Price Quote
GM Dealer Test Drive Request
GM Dealer Used Vehicle - General
Gmsupplierdiscount.com
Google Search
Got Gas
Great Credit New Car
GM Hand Raiser-web
Highyieldleads
Homenet Website
Idealautomarketing.com Inc.
IMN LoyaltyDriver eNewsletter
Imotors.com
Intelliprice
Internet Phone Calls
InvoiceDealers.com
Izmocars
Jumpstart
Keepitlocal.com
Kelley Blue Book
Kelley Blue Book Widget
Kelly Blue Book
Lead Partner
Life Beyond Seminar
Lmg Contact A Dealer
Lmg Request A Quote
Local Dealers Website
Magazine
Mailer
Motoralley
Msn
NADA Dealer Direct
Net Nation
NewCars.com
Newspaper
Next Phase Media, Inc.
Nextag
Oil Change
Our IFX Website
Our Website

188
6
2
3
6
21
107
1
5
265
87
2
161
29
5
397
25
278
123
9
1
88
8,724
372
57
1,804
50
2,478
1
2,656
1
2
1
35
9
25
4
112
300
336
9
1
1
1,426
29
255
10
70
12
557

122
1
1
2
1
11
24
0
1
101
26
0
59
7
1
259
11
122
50
8
0
26
2,555
68
19
396
34
972
1
976
0
2
1
5
4
7
1
15
33
125
1
0
1
348
8
63
2
19
6
101

64.89%
16.67%
50.00%
66.67%
16.67%
52.38%
22.43%
0.00%
20.00%
38.11%
29.89%
0.00%
36.65%
24.14%
20.00%
65.24%
44.00%
43.88%
40.65%
88.89%
0.00%
29.55%
29.29%
18.28%
33.33%
21.95%
68.00%
39.23%
100.00%
36.75%
0.00%
100.00%
100.00%
14.29%
44.44%
28.00%
25.00%
13.39%
11.00%
37.20%
11.11%
0.00%
100.00%
24.40%
27.59%
24.71%
20.00%
27.14%
50.00%
18.13%

7
1
0
0
0
1
11
0
0
21
8
0
15
2
0
12
4
13
2
0
0
6
138
22
11
46
2
81
0
141
0
0
0
7
1
1
1
11
52
6
1
1
0
34
8
11
1
6
1
112

10.61%
20.00%
0.00%
0.00%
0.00%
10.00%
13.25%
0.00%
0.00%
12.80%
13.11%
0.00%
14.71%
9.09%
0.00%
8.70%
28.57%
8.33%
2.74%
0.00%
0.00%
9.68%
2.24%
7.24%
28.95%
3.27%
12.50%
5.38%
#DIV/0!
8.39%
0.00%
#DIV/0!
#DIV/0!
23.33%
20.00%
5.56%
33.33%
11.34%
19.48%
2.84%
12.50%
100.00%
#DIV/0!
3.15%
38.10%
5.73%
12.50%
11.76%
16.67%
24.56%

Phoenix-chevrolet-dealers.com
Phone Up
Powershift Website
Price Quote
Pricewheels, Inc.
ProActive
Radio
Referral
Repeat Customer
Reynolds Web Solutions
Secure Leads
Start Financing
StoneAge
Tahoe
Television
The Cobalt Group, Inc.
The New Hhr
Third Party
Tiburon Media Group
Trader Online
Trader.com
Tucson Micro Site
Tv
Unitedautofinance.com
Used Car Internet - Phone
Internet Vanity Phone Numbers
Internet Sales Walk-In
We Want Your Car
Www.chevyarizona.com
Xigroupauto
Yahoo
Yahoo (freeform)
Your Car

Totals From All Sources

Digital Marketing Generated Leads
Independent Inventory Listing Sites
3rd Party Lead Providers
GM Sites and Lead Sources
Phone/Walk-Ins from Digital Marketing
BDC Recycled/Proactive/Referrals
Non-Internet Related Sources
Checksum Totals
BZ Web Site
Micro Sites & Landing Pages
Credit Applications
Buy-Back & Trade-In
Phone Calls - All Types

396
23,143
61
371
440
11,132
40
3,064
258
66
61
30
1
170
29
84
185
325
553
108
542
22
3
1,002
5,464
73
129
317
2
1
3
3
13

37.63%
12.95%
44.26%
38.54%
25.91%
10.74%
35.00%
14.82%
4.26%
37.88%
40.98%
30.00%
0.00%
25.29%
51.72%
29.76%
30.27%
34.77%
28.57%
49.07%
54.24%
13.64%
0.00%
25.15%
47.68%
39.73%
20.16%
28.71%
0.00%
0.00%
33.33%
33.33%
15.38%

27
2,267
3
19
11
937
4
590
84
4
7
4
1
12
4
8
15
54
10
6
22
1
1
40
304
7
44
12
0
0
0
0
1

10.93%
11.25%
8.82%
8.33%
3.37%
9.43%
15.38%
22.61%
34.01%
9.76%
19.44%
19.05%
100.00%
9.45%
28.57%
13.56%
11.63%
25.47%
2.53%
10.91%
8.87%
5.26%
33.33%
5.33%
10.63%
15.91%
42.72%
5.31%
0.00%
0.00%
0.00%
0.00%
9.09%

144,696 42,402 29.30%

8,092

7.91%

1,722
185
1,447
425
2,622
1,611
80
8,092
1,072
327
650
254
4,323

9.54%
7.09%
3.59%
8.52%
11.32%
12.59%
18.48%
7.91%
11.60%
6.32%
6.84%
8.80%
11.85%

34,327
4,613
54,481
7,492
28,809
14,454
520
144,696
15,965
12,790
14,458
4,942
43,979

149
2,996
27
143
114
1,196
14
454
11
25
25
9
0
43
15
25
56
113
158
53
294
3
0
252
2,605
29
26
91
0
0
1
1
2
16,284
2,002
14,211
2,501
5,656
1,661
87
42,402
6,720
7,613
4,950
2,054
7,491

47.44%
43.40%
26.08%
33.38%
19.63%
11.49%
16.73%
29.30%
42.09%
59.52%
34.24%
41.56%
17.03%

Courtesy Chevy PHX Lead Volumes by Source Category

January 2005 through October 2007
520
0%
14,454
10%

34,327
24%

28,809
20%

4,613
3%

54,481
38%
7,492
5%

Digital Marketing Generated Leads

Independent Inventory Listing Sites

3rd Party Lead Providers

GM Sites and Lead Sources

Phone/Walk-Ins from Digital Marketing

BDC Recycled/Proactive/Referrals

Non-Internet Related Sources

8,092 Sales from January 2005 through October 2007

Segmented by Lead Source Category
80
1%
1,611
20%

1,722
21%
185
2%
1,447
18%

2,622
33%

425
5%

Digital Marketing Generated Leads

Independent Inventory Listing Sites

3rd Party Lead Providers

GM Sites and Lead Sources

Phone/Walk-Ins from Digital Marketing

BDC Recycled/Proactive/Referrals

Non-Internet Related Sources

Total Sales Volume by Lead Source Category

Phone/Walk-Ins from
Digital Marketing
2,622

3,000

2,500

2,000

Digital Marketing
Generated Leads
1,722

BDC Recycled
/Proactive/Referrals
1,611

3rd Party
Lead Providers
1,447
1,500

1,000

500

Independent
Inventory Listing
Sites
185

GM Sites and
Lead Sources
425
Non-Internet
Sources
80

Sales Close Rates by Lead Source Category

20.00%

Non-Internet Related
Sources, 18.48%

18.00%

16.00%
BDC
Recycled/Proactive/Referrals
, 12.59%
Phone/Walk-Ins from Digital
Marketing, 11.32%

14.00%

12.00%
Digital Marketing Generated
Leads, 9.54%
10.00%

8.00%

GM Sites and Lead Sources,

8.52%

Independent Inventory
Listing Sites, 7.09%

6.00%

4.00%

2.00%

0.00%

3rd Party Lead Providers,

3.59%

Duplicate and Invalid Leads as Percentage of Total by Source Category

Digital Marketing
Generated Leads

50.00%

45.00%

40.00%

Independent
Inventory Listing
Sites

35.00%

3rd Party Lead

Providers

30.00%

25.00%

GM Sites and Lead

Sources

47%
43%

Phone/Walk-Ins
from Digital
Marketing

20.00%

33%
15.00%

10.00%

5.00%

0.00%

BDC
Recycled/Proactive/
Referrals

26%
20%

17%
11%

Non-Internet
Related Sources

Phone Lead Volume Compared to Volume of Selected eLead Types

15,965
17%
43,979
48%

12,790
14%
14,458
16%

4,942
5%

BZ Web Site

Micro Sites & Landing Pages

Credit Applications

Buy-Back & Trade-In

Phone Calls - All Types

Sales Volume Comparison of Phone to Selected eLead Types

1,072, 16%
327, 5%
650, 10%
4,323, 65%

254, 4%

BZ Web Site

Micro Sites & Landing Pages

Buy-Back & Trade-In

Phone Calls - All Types

Credit Applications