Indicus Analytics Profile

ABOUT INDICUS
INDICUS ANALYTICS is a specialized economics research firm based in New

Delhi. It has been providing research inputs to Central and State ministries,
institutions such as The World Bank, UNICEF, Stanford University, Harvard
University, Maryland University, USAID, Rajiv Gandhi Foundation, CII and
many other national and international institutions. Key decision-makers such
as the former President of India Dr. APJ Abdul Kalam, the Prime Minister Dr.
Manmohan Singh and the Finance Minister Mr. P. Chidambaram have all
referred to our work as we cover a wide range of aspects of the Indian
economy.
Media groups such as India Today and Outlook have carried cover stories
based on our work. The India Today special issue on the ‘State of the States’
is released every year in the presence of Chief Ministers from across the
country.
Constant interaction with national and international experts and our ongoing
non-funded research activities are the key factors that enable us to maintain a
high quality of output. Our persistent endeavor to keep abreast of new
developments in research methodology gives us the ability to bring out fresh
insights from otherwise intractable information.
Indicus Analytics Pvt. Ltd., Nehru House, 2nd Floor, 4-Bahadur Shah Zafar Marg, New Delhi- 1
110002, Ph. 91-11-42512400, e-mail: indic@indicus.net, www.indicus.net
SERVICES
Our Work
• Analytical Studies & Databases

• Econometric Modeling
• Monitoring & Evaluation
• Forecasting
• Indexing & Ranking
• Primary Surveys
• Informational publications
Covers a wide range of topics
• Analysis of the Indian macro-economy

• Evaluation of policies and programmes
• Education, health and socio-economy
• Women and child welfare
• Consumer demographics and consumption behavior
• Infrastructure and trade
• International and Financial sectors
For quality conscious sponsors
• International Institutions
• Academic and Research Organizations
• Governments
• Consulates and Embassies
• Industry Associations
• Consulting Organizations
• Leading international companies
SPONSORS
• The World Bank • Japan Bank for International

Cooperation
• UNICEF and UNDP • European Commission
• Reserve Bank of India • Ministry of Small Scale Industries

• Twelfth Finance Commission • Ministry of Panchayati Raj
• Harvard University • University of Newcastle, UK

• Stanford University • Social Science Research Center,
Berlin
• IKEA • Max New York Life

• VISA • Monsanto
• Microsoft • McKinsey & Company
• India Today Group • Indian Express (Delhi) Group

• The Outlook Group • Business Standard
• Confederation of Indian Industry • Rajiv Gandhi Foundation

• 3i Network of IIM (Ahmedabad), • PHDCCI
IIT (Kanpur) and Infrastructural
development financial corporation
(IDFC)
To get a detailed list of sponsors please visit our
website: HTTP://INDICUS.NET/RESEARCH/HOME/SPONSORS/
INDICUS PREMIUM DATABASES
Indicus Premium Databases, a division of Indicus Analytics specializes in

developing information products on different aspects of the Indian market &
economy. Presently there are two sets of products under its Skyline series &
Landscape series. These have found an increasing demand with several
national and international companies.
Market Skyline of India 2008-09

http://tinyurl.com/9j4jba
Provides information on various demographic, socio-economic, market related

characteristics of consumers at various geographical levels. Broadly focusing
upon the rural and urban markets at the District and Block levels, this set of
publications is designed to help marketers in identifying & reaching out to
their target markets and provide relevant inputs to policy makers. The
publications include the following:
District Profile 2008 (Covering 593 Districts of India across all states)
Block Profile 2006 (Over 5000 blocks, rural and urban locations)
• Income Distribution • Market Size

• Savings Spread • Asset Penetration
• Expenditures • Demography
• Growth • SEC Profile
City Skyline of India 2008-09

http://tinyurl.com/6sgldk
A unique attempt at looking beyond the 20-city market syndrome, this
publication looks at the top 112 cities as places to Earn, Invest and Reside-in.
The publication has been widely acknowledged for making available extensive
market related information at one place.
• City Rankings • Growth Rate

• Age Distribution • SEC Profile
• Market Size • Demography
• Income Distribution • Psychographics
Indian Financial Scape 2008-09
http://tinyurl.com/8r45cg
Complete financial sector information for all 593 districts. The product
contains information on (Across Income classes, Socio economic classes,
Rural, Urban):
• Financial Services- Across • Asset Penetration

services & establishments
• Demography • Credit & Savings
• Market Size- GDP Banking and • Indices on Financial Service
insurance, Incomes, Savings, Activity, Affluence, Growth,
Expenditure, Remittances, Savings & Credit Propensity,
Rents etc. Consumer Loan Activity, Durables
Loan, District Risk etc .
District GDP of India, 2006-07

http://tinyurl.com/6w363m
First ever estimates of District GDP of India, 2006-07 brings out the first ever
estimates on Gross Domestic Product across sectors at district level for all
states and UTs of the country. These estimates provide information for all 593
districts in India covering important economic indicators like GDP at current &
constant prices, short term real GDP growth across sectors, labour
productivity, credit penetration in each sector etc. This database contains
information on
• District GDP across sectors at Sectors
current and constant prices 2006- • Primary Sector – Agriculture,
• Credit Penetration in various
• Per capita GDP by economic Mining and Quarrying, Fishing,
activity at current prices Forestry.
• Per worker GDP by economic • Secondary sector -
activity at current prices Construction Sector,
Manufacturing Sector,
Electricity,Gas,Water Supply.
• Tertiary Sector - Banking and
Insurance, Rest Of tertiary.
• Total GDP
Housing Skyline of India 2008-09
http://tinyurl.com/a47jp7
A premium database on Indian housing sector for top 1112 cities in India,
which provides information on number of households across different income
groups, Family Structure (Nuclear, Joint and Extended families), Ownership of
houses, Households across type of dwelling units (Owned/Rented/Others/ area
wise), Housing Loan amount and growth etc. and many more.
Contains information on:
• Housing Demand • Consumer Price Index: Housing

• Housing loan – latest • Housing loan growth rate
amount
• Household across income • Number of households
groups
• Family structure • Rent Potential index etc.
Indian Development Landscape 2008-09

http://tinyurl.com/7hq8gu
A premium socio-economic database for all districts of India, which provides

information on education, health, social empowerment, economic status,
crime,demography and many more estimated at two point in time 2001 and
2008.
Contains information on:
• Education • Economic Status

• Health • Demography
• Infrastructure • Environment
• Empowerment • Agriculture
City Skyline of India- Neighbourhood Series 2008-09

http://tinyurl.com/7g6zje
The City Skyline of India – Neighbourhood Series, is designed to help

marketers and strategists dissect the cities of India at extremely granular
levels. It divides the cities into neighbourhoods which are as small as a few
square kms. Delhi, Mumbai, Bangalore, Kolkata have been divided into 128,
99, 102 and 141 neighbourhoods respectively. This product brings out
information on consumer demographics, disposable income, consumption
expenditure (aggregated as well as separately on major heads) and savings of
households.
MEDIA COVERAGE
Some recent Media reviews of our work:
Cities that borrow more drive consumer market (Economic Times):

September 15, 2008.
“Ranking India’s 112 top population cities on consumer market growth and
credit growth show that leaders in credit growth are also, more or less,
leaders in consumer market growth as well, according to Indicus Analytics’
study, City Skyline of India 2008-09...”
Metro consumers hold on to pole position (Economic Times):

September11, 2008.
“While top metros, including Mumbai and Delhi, continue to be the largest
consumer markets, smaller cities such as Silvassa, Gandhinagar and Bokaro,
to name a few, are growing at a scorching pace, says the City Skyline of India
2008-09, a study by New Delhi-based consulting and market information firm
Indicus Analytics,...”
Cover Story- State of the States (India Today, Special Issue):

September 12, 2008
“Economic questions rarely get people involved. Exceptions are inflation and
unemployment. In that sense, these aren't abstract at all and inflation has
affected electoral outcomes, and might do so again says Bibek Debroy and
Laveesh Bhandari.”
The Freedom to choose (Outlook Money): September 08, 2007.
“Outlook Money and Indicus Analytics conducted The Spirit of Freedom Survey
over 1,947 respondents in 334 cities and towns during July 2008 to find out
the changes that have occurred in six major areas of personal finance.”
Why Corruption Persists (Business Standard): September 5, 2008
“The Parliamentary Committee investigating the cash-for-votes drama has

sought and got a month’s extension to complete its inquiry. Meanwhile the
aam aadmi, to use a clichéd word popularised in this regime, didn’t need this
TV show of notes to complete his own inquiry — he already knows that the
public system is flush with money.. says Sumita Kale, Chief Economist, Indicus
Analytics”
CM's to TATA, Drive in (Indian Express): August 27, 2008.
“Tired of the long delay in getting unhindered use of land for the Nano plant,
Ratan Tata has threatened to pull out.... This is all well-known, as is also quite
well-known that the genesis of the problem has more to do with inadequate
compensation than the farmers’ emotional connect with land. But another
interesting development has occurred around the threats... says Laveesh
Bhandari, Director Indicus Analytics.”
STUDIES - A GLIMPSE
Health
• Studies on Health Care in India (Liberty Institute)
Three issues are dealt with in this study, which seeks to understand the major
accessibility, and usability issues that are hindering many from accessing
quality health care. The first module looks at the health sector through the
perspective of the user. It seeks to understand the patterns of ailments,
accessing health care, and financing of health care by households among
others. Next (in the second module), the attempt is to objectively rate and
rank the major states of India on the basis of health status and health care
access. This is done on the basis of an index of health care developed at the
state-level. The index would be based on variables that incisively inform us
about status of health care (health expenditure, accessibility, utilization,
prevalence of diseases etc.). The third module investigates the micro issues
that are shaping the character of the health sector and the direction it would
take in the coming future. This entails looking at the overall status of health
care, present regulatory regime governing the health sector, and the logic of
government providing health service in India.
• Review of Poor Women’s Reproductive Health in India (The World Bank)
The study contributed to an assessment and understanding of the current and

recent patterns of women’s reproductive health particularly amongst the poor,
investigated the reasons behind these patterns, and attempted to understand
the impact of poverty/ inequality on family health and nutritional status. It
included a comprehensive literature review of existing research on women’s
reproductive health, tabulation of women’s reproductive health indicators at
the national and sub-national level and multivariate analyses using cross-
sectional data from the late 1990s.
• Health Expenditure of the Elderly in India (School of Public Health, Harvard

University)
This study used the National Health Accounts approach to refine existing
estimates of health expenditures on the elderly in three states of India
(Andhra Pradesh, Karnataka and Punjab) and all India for the period 1995-96.
• Review of Costs and Financing of Reproductive Health Services: Case of

India (Institute of Policy Studies, Sri Lanka)
Analysis of NSS and NFHS data on national household health expenditure and
utilization survey to obtain estimates of the out-of-pocket expenditures/costs
on reproductive health and their distribution, and overall utilization of
reproductive health services by type of provider and associated benefit
incidence analysis.
• Health Care Across Public and Private Sectors (School of Public Health,
Harvard University)
This study explored the determinants of health care utilization across public
and private sectors in India, by level of care. It used nested-multinomial logit
modeling approach to explore the pattern of utilization by level of care. The
econometric approach was developed in consultation with Professors Ajay
Mahal and Peter Berman.
• Access to Services and Expenditure on Health in Uttar Pradesh- The Poor

and Not So Poor (The Futures Group, USAID)
The objective of the study was two-fold: firstly, to bring forth various issues
related to access to health care and expenditures incurred on it, especially by
the poor and secondly, to study how women's reproductive health
requirements are fulfilled. The study utilized responses from a survey carried
out in the state of Uttar Pradesh.
Education
• Private Schools Serving Low-Income Families (University of Newcastle

upon Tyne)
This is part of an international research project that is operating in five

countries viz., Ghana, Nigeria, Kenya, India and China. The overall aim is to
increase our understanding of the ways in which the educational needs and
aspirations of low-income families in developing countries are served by
education.
• Monitoring and Evaluation of the Pilot Study on Integrated Child

Development in Madhya Pradesh (The World Bank)
The World Bank Report on ICDS, “Reaching out to the child” has emphasized
an integrated and life cycle approach to child development and basic
education of children. A pilot study has been initiated in Bajna block of Ratlam
district in Madhya Pradesh for convergent planning for children (from pre-
natal to 11 years). The overall monitoring exercise attempts at a better
understanding of how convergence can be achieved in a sustainable manner
and whether such planning is an effective tool towards better child
development.
• Equity in School Participation and Completion (The World Bank)
The primary objectives of the study were to identify the constraints faced by
socially and economically disadvantaged children in schooling participation
and completion and to ascertain the changes that have been taking place
since the mid-eighties across the country.
• Studies in Educational Attainment (UNICEF)
The study aims at capturing ten different aspects of education which include
gender, caste and religious differentials, individual characteristics impacting
educational attainment, evaluation of DISE data, Millennium Development
Goals in education, impact of school infrastructure and incentives on retention
and educational attainment etc.
• Time Usage of Energy Constrained Households and Education (Stanford

University)
The study aims at bringing out the differences in the time use pattern as a
household moves from being energy constrained to non-constrained. The
study involves analysis of household members’ time budget, its allocation
among various tasks and how difficulties in access to energy affect time
allocation towards education and learning activities. The impact on education
is then quantified.
Socio Economic Profile
• Scaling up of the Social Protection Index for Committed Poverty Reduction

(Halcrow Group Limited)
The primary objective of this study was to construct an internationally

comparable Social Protection Index (SPI) that provides a realistic summary of
the overall level of social protection activities in India. The SPI provides a
summary measurement tool of the extent to which Asian and Pacific countries
provide welfare, labour market, social security, health insurance, micro-credit,
child protection, targeted education and health support programs to their
citizens, and especially those living below the poverty line. The SPI was
designed to be a starting point for diagnostic evaluations of national Social
Protection (SP) programs, to enable the monitoring of changes in SP provision
over time, and to facilitate international comparisons of SP provision. The SPI,
conceptually based on the Human Development index (HDI), was derived
from four component indicators (SP expenditure, SP coverage, SP distribution/
poverty targeting and SP impact on incomes). Analysis of various household
surveys was conducted to understand the status of social protection in India.
• Survey of Religious Institutions in India (University of Cambridge)
A survey of over 550 religious institutions across seven states of India was
conducted for the Spiritual Research Project of the Faculty of Economics, St.
Catharine’s College, and University of Cambridge. The primary objective of
this survey was to understand religious and non-religious services provision
being provided by religious organizations in India covering the period 1990-
2006.
• An Integrated Community based Initiative for the promotion of Child

Rights in the carpet belt of Uttar Pradesh : A Baseline Survey( IKEA)
The ‘Bal Adhikar Pariyojna’, aimed at addressing the root cause of child labour
has been implemented in 500 villages in Jaunpur, U.P. by UNICEF and IKEA
since 2000. The expansion of the Project has been proposed to be undertaken
in a phased manner. In the initial phase (2007-2012) an additional 1500
villages of Jaunpur, Mirzapur and Bhadoi districts, along with the existing 500
villages of Jaunpur district would be covered under a two-pronged strategy.
With a view to enabling measurable outcomes and a meaningful evaluation of
the various interventions under the expanded project, Indicus is conducting a
baseline survey of the villages to be covered under the IKEA-UNICEF initiative
in the proposed project districts of Mirzapur, Jaunpur and Bhadoi in Uttar
Pradesh covering 1500 villages and over 10,000 households.
• District Level Deprivation in the New Millennium (Rajiv Gandhi Foundation)
This study identified the worst districts in India with respect to socio-economic
indicators. The identification in this exercise was therefore based on six
indicators - income poverty (poverty ratios), hunger, infant mortality rate,
immunization, literacy rate and enrollment ratios. The results have been
published as a book by Konark Publishers, New Delhi.
• Socio-Economic Profiling of Kolab and Indravati Regions in Orissa (Japan

Bank for International Cooperation)
A detailed socio-economic profiling of the two regions in one of the most

backward parts (Koraput and Kalahandi districts) of the country has been
carried out using both primary survey as well as secondary data. The study
identifies both social and economic characteristics and activities that are
common across these regions. It also provides directions on raising local
participation in various socio-economic activities in general and on the
operation and maintenance of social and physical infrastructure in particular.
• Monitoring and Evaluation of the Women and Child Development

Programme Undertaken by UNICEF and Government of Uttar Pradesh
(IKEA)
The overall objective of the above-mentioned programme, which is being

implemented since year 2000 under the name Bal Adhikar-IKEA Initiative, is
to eliminate child labour among carpet weaving communities in a group of
villages in Jaunpur district of UP. Since its initiation, 300 additional villages
have been covered in its ambit and now a further expansion is being
considered by including another 500 odd villages. The study assessed the
impact of the various program objectives and components and outlined the
strategy required for a sustainable replication.
Indicus has been given the task of assessing the overall program objectives,
sub-objectives, outcomes as well as inputs.
• Socio-Economic Appraisal of BT Cotton Farming (Monsanto)
Aimed at a scientific investigation of the benefits of BT Cotton and criticisms

leveled against its adoption, the results of this appraisal should enable
informed decisions with respect to the greater use of BT Cotton. The survey
addressed more than 10,000 farmers across 460 villages in 7 states of India
regarding their usage of genetically modified crops, incomes, health,
education and gender empowerment related choices.
Water & Sanitation
• Mapping Potential Water Utilities (Water and Sanitation Program, South

Asia)
Study on creating urban water utilities in the states of Uttaranchal, Gujarat,

Andhra Pradesh, Karnataka and Kerala. The study involved using GIS with
economic and demographic information as well as exploring various criteria
that would make regional water utilities stable and financially sustainable in
each of the five states.
• Scenarios for Meeting the Millennium Development Goals in the Rural

Water Supply and Sanitation Sector in India (The World Bank)
There are many different aspects of water supply and sanitation (WSS) that
are of policy interest – these include access, coverage, costing, institutional
structure, strengths and capabilities, aspects of local governance, investment
requirements etc. Indicus Analytics assisted in the development of an action
plan for the World Bank Water and Sanitation Program by conducting a study
that brought together the current status as well as required investments in
the Rural WSS sector to meet the Millennium Development Goals.
• Public & Private Garbage Removal Services in India- Impact on the

Environment & Private Response (Liberty Institute)
Total waste generated in urban India is increasing at a rate higher than urban
population growth and poor public provision for collection and disposal of
household waste is becoming more and more conspicuous. Indicus conducted
a study to investigate the implications of poor public provision on health and
environment and examined the functioning of the largely informal private
sector activity in waste disposal services. Recognizing the importance of
individual initiative and designing policy around it would be the best solution
to tackle the increasingly unhygienic conditions in the cities.
Governance & States
• The State of The States- India’s Best and Worst States (India Today)
The exercise is an attempt to find out which of India's states offer its citizens
the best opportunities both to earn as well as to live in. The study ranks states
across various parameters such as prosperity, governance, health, education,
consumer market, agriculture, infrastructure and investment. In addition to
inter-state comparisons the study also analyses which states made the most
of liberalization and which fell away. An annual feature of India Today since
2003, the study has been adding to the ranking every year aspects of
development such as district rankings 2003, forecasting of states development
for the year 2020 etc.
• Economic Freedom Index, 2004 (Friedrich Neumann Stiftung & Rajiv

Gandhi Foundation)
This study deals with the measurement of economic freedom in different

states of India. This study brings together about 50 different measures that,
in our view, reflect various aspects of economic freedom for an individual and
for an entrepreneur. The measures when aggregated reveal the levels of
economic freedom in the largest 20 states of India.
• Rating Cities for Living and Retirement (The Outlook Group)
The study involved rating and ranking the top 40 cities in India. It was carried
out by using secondary data as well as conducting a survey across cities. The
final ratings were based on more than a hundred parameters across 10 major
categories.
• Regional Inequality in India: A Fresh Look (University of California, Santa

Cruz)
There are concerns that regional inequality in India has increased after the
economic reforms of 1991. This concern has been supported by various
statistical analyses and Professor Nirvikar Singh (UCSC) along with Indicus
showed that the conclusions are sensitive to what measures of attainment are
used. In particular, human development indices do not show the same
increase in regional inequality.
• Peoples’ Expectations from the State in the Context of a Globalizing Indian
Economy (National Foundation For India)
A survey was conducted by Indicus to capture people’s expectations of the

Indian State under the project ‘Globalization and the Indian State’. An all-
India representative survey of 7500 households in seven states was
conducted. Respondents were queried on their expectations from the State in
terms of the various services being provided/ensured/facilitated by it and their
expectations of the state in terms of supporting or substituting markets.
Agriculture, Industry & Service
• India Labour Report: The Employability Issue, 2007 (TeamLease)
The issue of employment growth and employability gap of the Indian labour
force is studied in detail. Employability of an individual is seen to depend on
the knowledge and skills possessed; the attitude towards employment, and
the economic context within which employment is availed. The challenge of
employability is not just limited to the persons unemployed but also includes
persons who are sub-optimally employed. The report maintains that
employability is inextricably linked to the prevailing human resource
development regime in India. It brings out the degree of unemployability
among the Indian youth based on quantitative information and then proceeds
to estimate their training requirements - providing a cost to such training as
well. Before turning to India specific solutions to the unemployability issues
the report takes a stock of the global experience in the field.
• Public enterprises, government policy and impact on competition - the

case of Steel and Petroleum Refining (Competition Commission of India)
It is increasingly becoming quite clear that greater levels of competition in the

manufacturing sector are in the country’s long-term interest. What was at
one time recognized as a liberal text-bookish solution is today become the
accepted argument for ensuring long term sustainable and inclusive growth.
In this liberal regime it is not clear what role are the PSEs playing in
improving competition levels in the country. It is therefore essential to better
understand the role and the impact of the public sector given the degree and
type of competition levels prevailing in the Steel Production and Petroleum
Refining. The link between public sector presence in these sectors and
competition levels need to be better understood with the triangulation of
public sector presence, industry structure, and extraneous factors that aid or
impede competition. Two aspects therefore need to be better understood –
creation of benefits (or productivity) and their distribution (various
components of value added – profits, wages etc.). The study aims at
achieving these objectives by putting together the most credible and up-to-
date data and information on India’s two major sectors in manufacturing
public sector enterprises i.e., Steel and Petroleum Refining and comparing
their performance with that of their peers.
• White Papers on ICT Sector (Microsoft)
This white paper series consists of a series of papers penned by the most
respected thinkers on issues related to maximizing the contribution of the
information and communication technologies in India’s equitable and
sustaianable development. Issues covered include ICT for development, IPRs
and ….., technology neutrality and opportunities for all, etc. The papers are
overseen by Indicus, penned by sector experts, and sponsored by Microsoft.
• Mechanism to mitigate SME Forex Risk (MMTC)
The strengthening of the Indian Rupee vis-à-vis major international currencies

has adversely impacted many Indian exporters, especially SMEs. The high
cost & low transaction size results in a situation where SMEs cannot afford to
mitigate exchange rate risk and financial institutions are not interested in
catering to their needs. This paper develops a mechanism which enables SMEs
to mitigate exchange rate derived risk in a manner that is sustainable &
scalable, is simple for the SMEs to incorporate in their decision making, and
can be made available widely and easily to them at a low cost. Appropriate
role of financial institutions (banking system), EXIM Bank, as well as the
Ministry of Commerce is also suggested.
• Insolvency Law for Small Business (Friedrich Neumann Stiftung & RGF)
An exit route is vital for the healthy growth of the industrial sector - Professor
Bibek Debroy, Mr. Sanjay Sen and Indicus has developed an insolvency law, a
framework which will provide small business an exit route.
• Study on the Small and Medium Enterprise Market (India Development

Foundation & DFID)
Indicus Analytics, along with Professor Shubhashis Gangopadhyay of IDF,

looked at the sectoral variations related to the financing and development of
SMEs in India. The study identifies critical inputs for policy formulation that
can deepen the positive impacts on the smaller firms and the employment
effects of increased SME competitiveness.
• Small Business Bankruptcy in India (Friedrich Neumann Stiftung & RGF)
Under the guidance of Professor Bibek Debroy, Indicus Analytics conducted a

study on the existing bankruptcy procedures for small-scale industry in India.
The study documented the effects of poor procedures resulting in a high
degree of economic inefficiency. It has been published as a book titled “Small-
Scale Industry in India: Large Scale Exit Problems”.
Investment
• State Partnership with Chhattisgarh: Programming Mission (Ace Global &

European Commission)
The European Commission – Chhattisgarh Partnership aims at accelerating the

all-round development of the state, which requires a good understanding of
the socio-economic and administrative realities in Chhattisgarh. This study
seeks to enhance the design of the partnership such that the desired aims are
achieved.
• Comparison of Investment Performance and Perceptions (CUTS)
This monograph analyses civil society’s views on FDI in seven different project
countries. These countries include Bangladesh and India in the South Asian
region, South Africa, Zambia and Tanzania in Africa, Brazil in Latin America
and Hungary in Eastern Europe. It is based on the papers prepared by country
researchers in the seven countries and secondary data made available from
many different sources.
Consumer Economics & Markets
• Study on Marketing Awareness of Water Saving Measures and Treadle

Pumps (International Development Enterprises- India)
The study involves the identification of those farmers across the country who
are most likely to (i) need treadle and micro diesel pumps (ii) benefit from
their use and (iii) be able to afford these pumps. It identifies the socio-
economic characteristics of such farmers, pinpoints the motivating factors for
such farmer households and thereby finds directions for marketing strategy
for the future.
• The Credit-Life Insurance Market (Max New York Life)
The objective of the study was to estimate the total size of the credit market.
Secondary data from many different sources was analyzed for an appreciation
of the different types of credit, given by different firms and for different
purposes. A survey was conducted on about 500 potential borrowers to
understand their motivation for purchasing credit-life insurance, and an
analysis was carried out of the finance company professionals by way of a
qualitative survey to gauge their interest in marketing this product currently
unavailable in India.
• Rural Markets in India (Economist Intelligence Unit)
The EIU, through its Indian subsidiary International Market Assessment, and
Indicus Analytics conducted a joint study on the attributes and potential of
Indian rural markets.
• The Size of the Indian Market: Beyond 2000 (Reebok India Company)
Confused by the mass of contradicting numbers from different sources, the

company approached Indicus Analytics for a comprehensive study to
determine the characteristics of India’s affluent, its middle class, their
consumption patterns and to forecast their evolution.
Telecom
• Assessing the Telecom Regulatory Environment of India (LIRNEasia)
The purpose of this study was to conduct the TRE assessment in India with
the help of a stakeholder survey, to collect relevant sector performance
indicators and to provide a comprehensive report analyzing the data in the
context of the policy/regulatory background as well as sector specific indicator
data.
ICT2 - Study on the trends in public and private investments in ICT R&D in
China, India and Taiwan, and on the globalisation of R&D and the
competitiveness of their innovation systems in ICT (ongoing; ICEG European
Centre: http://www.icegec.hu/eng/index.htm for its client Institute for
Prospective Technological Studies, DG Joint Research Centre, European
Commission)
The overall objective of the project is to provide a clear view, on the dynamics
of ICT R&D in India, China and Taiwan, and on how the interrelation of ICT
technological innovation, ICT sector business models, national conditions and
international trends (such as globalisation, trade, comparative growth
patterns, etc.) result in a global distribution of ICT R&D activity. Indicus is
leading the India component.
• An evaluation of different models for the issuance of licenses for service

provision and frequencies (LIRNEasia)
Few developing countries have created workable conditions for competition in

the mobilespace, especially the equitable and efficient allocation of
frequencies, towers and related infrastructure and mobile number portability.
This project will study the various trade offs and incentive structures created
by the various mechanisms of allocations of licences and frequencies in the
telecom sector. International examples will be analysed for the purpose of
arriving at the “best” allocation mechanism.
• White paper on Enabling Equity and Efficiency through Auctions in India

(Liberty Institute)
The distribution of scarce resources with alternate uses is an economic

problem and auctions can provide a market solution to sourcing the most
efficient producer/buyer. Since the outcome of the auction determines the
market structure, it is important that the process is conducted with care.
Auctions have been used in many instances to solve the issue of allocation,
however not always successfully. Auctions should be designed in a manner
that facilitates entry, gives a level ground for established players and new
entrants and discourages collusion and signaling amongst bidders. The white
paper examines the relevance of auctions in the context of resource allocation
in India. While examples and case studies from around the world will be used
to illustrate the applications, the case of spectrum allocation in India will be
taken up in depth, in the context of the ongoing debate on the subject.
• White paper on Value Added Services on Mobile for India (IAMAI)
Despite rising tele-density, average revenue per user has been dropping on
the use of mobiles, calling for the need to raise revenues through Value Added
Services (VAS). Though currently the main focus has been on services
connected to entertainment, there is wide scope for enhancing the services
provided. However, there are many issues to be resolved before the full
potential can be exploited, that can benefit the end users to the maximum -
ensuring greater rationality in revenue sharing between operators and content
developers, issues of copyright protection, developing content that addresses
the needs of all segments of the population and makes significant contribution
to raising economic efficiency, working towards a focused WAP strategy etc.
The main objectives of the white paper are as follows:
To show that when VAS growth is unhindered, a large range of services are
possible for the benefit of all – providers, consumers, government and
consequently the overall economy.
To precisely identify the cause behind the market failure.
To point out and the possible solutions, with minimal regulatory or policy
intervention by the government.
• White Paper on Accelerating usage of electronic payment option in India

and Pakistan (VISA International)
While the benefits of electronic payments are numerous, the growth of

electronic payments has special ramifications in developing countries where
financial systems are often at elementary levels. This study looks after the
growth and value of electronic payment in India and Pakistan
• White paper on Location Based Services on Mobile in India (IAMAI)
The rise in connectivity has given a substantial boost to the growth potential
of the economy with enhanced efficiency as people and information can be
accessed at a touch of a button. Technology has transformed the cell phone
from being a mere phone, as it has become a medium for contact, information
and entertainment. Revenue models are increasingly looking at value added
services and the potential for Location Based Services is large in a country like
India. The main objectives of the paper are to
To assess the relevance of mobile applications focused on location features in

the Indian market
To identify specific applications/services that would be of importance to the
user e.g. points of interest, navigation, locator etc. especially in the India-
specific context of a large informal sector
To emphasize how LBS can help India meet its objective of growth with equity
To examine the current shortcomings with regard to infrastructure and
technology
To make recommendations for the way ahead to exploit the full potential of
LBS in India.
• White paper on Potential of Alternate Payment Systems in Rural India

(INTREX)
Significant constraints of access to infrastructure, markets and information
make rural India a formidable marketing challenge, it is a challenge that yields
high returns through volume. It is the lack of opportunities that prevents low
incomes from being converted into purchasing power. With the National E-
governance Plan looking to connect one in every six villages through Common
Service Centers, these barriers are being removed. The main objectives of the
white paper are to investigate the revenue generating capacity of rural kiosks,
in particular of the CSCs and evaluate the potential for alternate payment
systems that will increase the spread and usage of the kiosks.
Others
• COI Program (Microsoft)
This mission involves supporting Microsoft Corporation’s PR activities in India

by providing it with the necessary research and knowledge support. Indicus
provides to Microsoft information, research support, research on economic
policy and development matters. It also provides daily inputs to Microsoft
managers on the development sector trends and the path that local, state and
central governments are taking where development objectives are concerned.
• India Economic Reforms Impact Study (CRISIL)
Ever since the economic reforms of 1991, there have been debates in the
policy circles regarding the efficacy of the reforms. The obvious questions that
have been raised are, whether there has been any success if at all of these
reforms. The 1991 reforms of India, is for all to know, was a clear departure
from the policy regime followed in the past, with increasing participation from
the private sector. This study deals with analyzing the changes and reforms
initiated by the Government and the success achieved. This has been
analyzed comparing the infrastructure and socio-economic development of the
country, both pre and post reforms. The study also extends to analyzing the
various policy initiatives in capital markets, housing & insurance sector,
banking sector, financial sector, rural finance and pension sector since 1991.
• Efficiency and Cost Effectiveness of Food Security Programs (The World

Bank)
While evaluating the efficiency and cost effectiveness of the Food Security
programmes, the study finds that the Public Distribution System should be
expanded and better targeted to reach the poor. Monitoring of the PDS shops
and ensuring accountability to the public are vital, while a more decentralized
system will work more effectively to achieve the goal of providing food
security. Another important aspect of reform lies in improving the functioning
of the Food Corporation of India as it covers a better geographical spread of
both purchases and off take.
• Constraints to Growth of the Food Processing Industry (ISAP and USAID)
The study analyzed the policy and the legal structures that translate into
administrative procedures and rules, which in turn affect the free movement
of goods across state borders. The analysis therefore looks into policies, laws,
case laws, administrative rules, regulations and procedures. This helps in
identifying the specific constraints that have prevented India’s food processing
industry of achieving higher growth rates.
• A System for Evaluating the States’ Devolution of Powers to its Panchayati

Raj Institutions (Ministry of Panchayati Raj, Govt. of India)
This study puts forward a system for evaluating the performance of state
governments in strengthening their Panchayati Raj Institutions by devolution
of funds, finance, and functionaries. (in association with V.N. Alok, IIPA, New
Delhi.)
• More Rural Roads = Fewer Villages (Rajiv Gandhi Institute for

Contemporary Studies)
This study takes the view that by improving infrastructure, especially road
infrastructure, the government would inadvertently create conditions where
the number of villages would fall. In other words, not only would the
government’s fisc be affected positively, but it would also lead to better
lifestyles for the masses.
INTERNET INITIATIVES
Indicus Netlabs
(www.Raftaar.in)
Indicus NetLabs is our latest initiative at making information technology

accessible in local languages. Raftaar-The ‘Hindi Search Engine’ () is the first
integrated solution aimed at making Internet usable, user friendly and useful.
Indicus Netlabs is a team of computer professionals and researchers each with

a passion and will to provide innovative solution to Indian language
computing. Together the team has rich experience in various technology
environments and development frameworks as well as an understanding of
the need of the “common man”.
LiveMobile Communications
(www.livem.in)
LiveM is a mobile VAS company engaged in providing end-to-end solutions in

SMS, IVR and WAP services. LiveM forms a very important link in the mobile
eco-system by way of providing effective solutions across several operators,
aggregators and handset manufacturers. Our content and application services
have been deployed across an effective base of users.
JuxtConsult
(www.juxtconsult.com)
JuxtConsult is unraveling the net users and netsumers (consumers with
access to the net) in India through an annual series of syndicated research
reports like India Online and NRI Online.
It is also assisting and advising online marketers on effectively tracking and

measuring the performance of their branding and marketing efforts, using an
interesting and proprietary brand tacking model called BrandMomentuxTM.
The tracking milestones involve all possible stages of the marketing process,
from attracting, to converting, to servicing, to retaining customers.
Indicat
(www.indicat.com)
Indicat.com is a web-based, easy to use, comprehensive database on India. It
features data as detailed as upto the district level. Indicat.com is an indicator
- an Indicator designed to bring storehouses of reliable and premium
information to its users at the click of a mouse. It covers sectors of the Indian
economy ranging from socio-economics to consumer demographics. To
mention a few, Indicat.com has premium data on India’s macroeconomy,
education, health, law and order, and consumer demographics.
It features all india, state-level and district-level consumer market information

across sectors. With its special focus on upcoming sectors like Automobile and
Housing, Indicat.com offers data that is invaluable to the strategy formulation
process.
TEAM (CORE MEMBERS)
Laveesh Bhandari
Dr. Bhandari completed his Ph.D. in Economics from Boston University, USA,
in 1996. Prior to this he got his MA in Economics specializing in Finance and
Industrial Organization from the same university. His thesis received the Best
Thesis in International Economics award by the EXIM Bank of India in 1996.
He was also awarded the Hite Fellowship for his work on International finance.
Dr. Bhandari began his career as a Consultant for Manhattan (now Brookdale)
Funds, New York and Boston, USA, where he was working on the valuation
methodologies of derivative securities. He joined the National Council of
Applied Economic Research (NCAER), New Delhi, as a Senior Economist in
1997. At NCAER he led research teams for various studies in the Industry and
Infrastructure division. He was a visiting faculty at the IIT, Delhi and also
worked as Managing Editor of the Journal of Emerging Market Finance. Dr.
Bhandari is the founder Director, Indicus Analytics.
Sumita Kale
Sumita is a Ph.D. in Economics from the University of Pune, with an M.Phil. in
Economics of Developing Countries from University of Cambridge, UK. Sumita
has worked at various reputed institutions such as Gokhale Institute of Politics
and Economics, National Insurance Academy, SQW Associates (UK) and the
Department of Economics, University of Pune; she is currently Chief
Economist at Indicus Analytics.
Sanjay Tiwari
Mr. Tiwari is an expert from the advertising, marketing and branding field and
possesses a rich experience in consulting many renowned media agencies. Mr.
Tiwari graduated in Business Management from Rotterdam School of
Management, Netherlands. He has been instrumental in assisting and bringing
out valuable and path breaking market and brand research related products,
such as the Indicus Market Skyline of India and the Indicus Consumer Tracker.
He currently heads JuxtConsult a joint Venture of Indicus Analytics and
Webchutney Studio.
Amit Sinha
Amit is a PGDM from IIM Ahmedabad. Prior to this he got his M.Tech from IIT
Chennai and B.E from REC Nagpur. As the President of Indicus Analytics, he is
heading the Marketing and Products division. Amit is the cofounder and also
served as the Director – Consulting and Operations at Indian Agribusiness
Systems Pvt. Ltd. Prior to this he was associated with Tecnova India Private
Limited, and Holtec Consulting Private Limited as Management Consultant.
Amit has a wide range of experience of over 20 years in the field of Strategy
Formulation and Implementation, Economic and Financial Feasibility Analysis,
Market analysis, Market Research, Cost Analysis, Business and operations Plan
Development, Economic and policy research, Sector studies, Market
development services and Commodity Research management. Prior to
embarking on his consulting career, he worked in the manufacturing sector in
production and in sales.
Peeyush Bajpai
Mr. Bajpai completed his Masters in International Business from the University
of Lucknow. Prior to this he pursued B.E from REC Jamshedpur. He has
worked extensively on education, health and the social sector and has
conducted many in-depth studies at the sub-state; state and country level,
assessing various aspects of education such as enrollment, attainment,
expenditure on education and beneficiaries of public subsidies. Mr. Bajpai
spearheaded "The Market Skyline of India-2002", a market information
product that identified the top 68 city markets. He presently heads Indicus
NetLabs a new subsidiary of Indicus Analytics.
S.V. Divvaakar
A Mechanical Engineer from India's premier institution -IIT Delhi (Class of
1982) he has 20 years of experience in India and overseas, extending from
project management, trade and investment strategies, setting up joint
ventures and handling international trade-especially in European and Middle
East Markets. He is a recognized expert on Trade, Investment and Competition
Policy, and has been commissioned on several projects by international
development agencies such as UNCTAD, ITC and the European Commission,
besides leading international Companies.
Pankaj Agrawal
A Mechanical Engineer from Delhi College of Engineering and a postgraduate
from IIM-Ahmedabad, Pankaj Agrawal coordinate the market information
services practice at Ace Global. He has rich experience in market research,
consumer analysis and profiling, with a first-hand knowledge spanning several
industrial, business-to-business products and consumer products categories,
and has undertaken several studies in India and abroad including for World
Bank, UNIDO, European Commission, and USAID. He is also the National
Expert with UNIDO for Montreal Protocol related activities.
Siddhartha Dutta
Siddhartha Dutta is an M. Phil from the Centre for the Study of Regional
Development, Jawaharlal Nehru University, currently pursuing his Ph.D from
the same University. He has worked extensively on rural water supply and
sanitation, and inter-state disparities. He has also looked at the evolution of
service sector in India and social infrastructure in urban areas. Presently he is
working as Assistant vice President - Marketing at Indicus.
Payal Malik
Ms. Malik completed her Master of Business Administration from the University
of Cincinnati, USA. Prior to that, she completed her M. Phil. from Delhi School
of Economics, Delhi. She has been a consultant at NCAER in addition to other
national and international consulting work that she has done. She is Advisor
at Indicus Analytics. She has almost 12 years of policy research experience on
the issues of market structure and regulatory design for sectors like power,
telecommunication and water. More generally her research is focused on the
links between technology, economy and society in the infrastructure sector.
---------------------

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ABOUT INDICUS

INDICUS ANALYTICS is a specialized economics research firm based in New

• Analytical Studies & Databases

Covers a wide range of topics

• Analysis of the Indian macro-economy

For quality conscious sponsors

• The World Bank • Japan Bank for International

• Reserve Bank of India • Ministry of Small Scale Industries

• Harvard University • University of Newcastle, UK

• IKEA • Max New York Life

• India Today Group • Indian Express (Delhi) Group

• Confederation of Indian Industry • Rajiv Gandhi Foundation

Indicus Premium Databases, a division of Indicus Analytics specializes in

Market Skyline of India 2008-09

Provides information on various demographic, socio-economic, market related

• Income Distribution • Market Size

City Skyline of India 2008-09

• City Rankings • Growth Rate

• Financial Services- Across • Asset Penetration

District GDP of India, 2006-07

• Housing Demand • Consumer Price Index: Housing

Indian Development Landscape 2008-09

A premium socio-economic database for all districts of India, which provides

Contains information on:

• Education • Economic Status

City Skyline of India- Neighbourhood Series 2008-09

The City Skyline of India – Neighbourhood Series, is designed to help

Some recent Media reviews of our work:

Cities that borrow more drive consumer market (Economic Times):

Metro consumers hold on to pole position (Economic Times):

Cover Story- State of the States (India Today, Special Issue):

The Freedom to choose (Outlook Money): September 08, 2007.

Why Corruption Persists (Business Standard): September 5, 2008

“The Parliamentary Committee investigating the cash-for-votes drama has

• Studies on Health Care in India (Liberty Institute)

• Review of Poor Women’s Reproductive Health in India (The World Bank)

The study contributed to an assessment and understanding of the current and

• Health Expenditure of the Elderly in India (School of Public Health, Harvard

• Review of Costs and Financing of Reproductive Health Services: Case of

• Access to Services and Expenditure on Health in Uttar Pradesh- The Poor

• Private Schools Serving Low-Income Families (University of Newcastle

This is part of an international research project that is operating in five

• Monitoring and Evaluation of the Pilot Study on Integrated Child

• Equity in School Participation and Completion (The World Bank)

• Studies in Educational Attainment (UNICEF)

• Time Usage of Energy Constrained Households and Education (Stanford

• Scaling up of the Social Protection Index for Committed Poverty Reduction

The primary objective of this study was to construct an internationally

• Survey of Religious Institutions in India (University of Cambridge)

• An Integrated Community based Initiative for the promotion of Child

• District Level Deprivation in the New Millennium (Rajiv Gandhi Foundation)

• Socio-Economic Profiling of Kolab and Indravati Regions in Orissa (Japan

A detailed socio-economic profiling of the two regions in one of the most

• Monitoring and Evaluation of the Women and Child Development

The overall objective of the above-mentioned programme, which is being

• Socio-Economic Appraisal of BT Cotton Farming (Monsanto)

Aimed at a scientific investigation of the benefits of BT Cotton and criticisms

Water & Sanitation

• Mapping Potential Water Utilities (Water and Sanitation Program, South

Study on creating urban water utilities in the states of Uttaranchal, Gujarat,

• Scenarios for Meeting the Millennium Development Goals in the Rural

• Public & Private Garbage Removal Services in India- Impact on the

Governance & States

• Economic Freedom Index, 2004 (Friedrich Neumann Stiftung & Rajiv