INDUSTRY PROFILE

Pet Care in India

Reference Code: 0102-2500 Publication Date: December 2010

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EXECUTIVE SUMMARY

EXECUTIVE SUMMARY
Market value
The Indian pet care market grew by 9.6% in 2009 to reach a value of $48.7 million.

Market value forecast

In 2014, the Indian pet care market is forecast to have a value of $73.3 million, an increase of 50.5% since 2009.

Market segmentation I
Pet healthcare is the largest segment of the pet care market in India, accounting for 77.9% of the market's total value.

Market segmentation II
India accounts for 0.6% of the Asia-Pacific pet care market value.

Market share
Daivie Exports is the leading player in the Indian pet care market, generating an 18.7% share of the market's value.

Market rivalry
The Indian pet care market is relatively fragmented, with top three players holding 46.3% of the total market value.

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CONTENTS

TABLE OF CONTENTS
EXECUTIVE SUMMARY MARKET OVERVIEW Market definition Research highlights Market analysis MARKET VALUE MARKET SEGMENTATION I MARKET SEGMENTATION II MARKET SHARE FIVE FORCES ANALYSIS Summary Buyer power Supplier power New entrants Substitutes Rivalry LEADING COMPANIES Daivie Exports Mars, Inc. Shreeji International MARKET DISTRIBUTION MARKET FORECASTS Market value forecast MACROECONOMIC INDICATORS APPENDIX Methodology Industry associations Related Datamonitor research
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CONTENTS

Disclaimer ABOUT DATAMONITOR Premium Reports Summary Reports Datamonitor consulting

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CONTENTS

LIST OF TABLES
Table 1: Table 2: Table 3: Table 4: Table 5: Table 6: Table 7: Table 8: Table 9: Table 10: Table 11: Table 12: Table 13: Table 14: Table 15: India pet care market value: $ million, 200509 India pet care market segmentation I:% share, by value, 2009 India pet care market segmentation II: % share, by value, 2009 India pet care market share: % share, by value, 2009 Daivie Exports: key facts Mars, Inc.: key facts Shreeji International: key facts India pet care market distribution: % share, by value, 2009 India pet care market value forecast: $ million, 200914 India size of population (million), 200509 India gdp (constant 2000 prices, $ billion), 200509 India gdp (current prices, $ billion), 200509 India inflation, 200509 India consumer price index (absolute), 200509 India exchange rate, 200509 10 11 12 13 20 22 24 26 27 28 28 28 29 29 29

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CONTENTS

LIST OF FIGURES
Figure 1: Figure 2: Figure 3: Figure 4: Figure 5: Figure 6: Figure 7: Figure 8: Figure 9: Figure 10: Figure 11: Figure 12: India pet care market value: $ million, 200509 India pet care market segmentation I:% share, by value, 2009 India pet care market segmentation II: % share, by value, 2009 India pet care market share: % share, by value, 2009 Forces driving competition in the pet care market in India, 2009 Drivers of buyer power in the pet care market in India, 2009 Drivers of supplier power in the pet care market in India, 2009 Factors influencing the likelihood of new entrants in the pet care market in India, 2009 Factors influencing the threat of substitutes in the pet care market in India, 2009 Drivers of degree of rivalry in the pet care market in India, 2009 India pet care market distribution: % share, by value, 2009 India pet care market value forecast: $ million, 200914 10 11 12 13 14 15 16 17 18 19 26 27

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MARKET OVERVIEW

MARKET OVERVIEW
Market definition
The Pet care market consists of the retail sales of cat care, dog care, other pet care and pet healthcare products. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the compilation of this report have been calculated using 2009 annual average exchange rates. For the purposes of this report, Asia-Pacific comprises Australia, China, India, Japan, Singapore, South Korea, and Taiwan.

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MARKET OVERVIEW

Research highlights
The Indian pet care market generated total revenues of $48.7 million in 2009, representing a compound annual growth rate (CAGR) of 9.3% for the period spanning 2005-2009. Pet healthcare sales proved the most lucrative for the Indian pet care market in 2009, generating total revenues of $38 million, equivalent to 77.9% of the market's overall value. The performance of the market is forecast to decelerate, with an anticipated CAGR of 8.5% for the fiveyear period 2009-2014, which is expected to lead the market to a value of $73.3 million by the end of 2014.

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MARKET OVERVIEW

Market analysis
The Indian pet care market grew at a strong rate during the period 2005-2009, as a result of robust sales growth in the dog care and cat care categories. The overall market growth is expected to decelerate gradually in the forthcoming five years. The Indian pet care market generated total revenues of $48.7 million in 2009, representing a compound annual growth rate (CAGR) of 9.3% for the period spanning 2005-2009. In comparison, the Chinese and Japanese markets grew with CAGRs of 7.9% and 1.2% respectively, over the same period, to reach respective values of $722.2 million and $7.3 billion in 2009. Pet healthcare sales proved the most lucrative for the Indian pet care market in 2009, generating total revenues of $38 million, equivalent to 77.9% of the market's overall value. In comparison, sales of dog care generated revenues of $7.8 million in 2009, equating to 16% of the market's aggregate revenues. The performance of the market is forecast to decelerate, with an anticipated CAGR of 8.5% for the fiveyear period 2009-2014, which is expected to lead the market to a value of $73.3 million by the end of 2014. Comparatively, the Chinese and Japanese markets will grow with CAGRs of 5.9% and 2.2% respectively, over the same period, to reach respective values of $963.6 million and $8.1 billion in 2014.

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MARKET VALUE

MARKET VALUE
The Indian pet care market grew by 9.6% in 2009 to reach a value of $48.7 million. The compound annual growth rate of the market in the period 200509 was 9.3%. Table 1: Year 2005 2006 2007 2008 2009 CAGR: 200509 Source: Datamonitor India pet care market value: $ million, 200509 $ million 34.1 37.2 40.6 44.5 48.7 Rs. million 1,664.8 1,816.5 1,984.8 2,171.5 2,378.9 million 24.5 26.7 29.2 32.0 35.0 % Growth 9.1% 9.3% 9.4% 9.6% 9.3% DATAMONITOR

Figure 1:

India pet care market value: $ million, 200509

Source: Datamonitor

DATAMONITOR

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MARKET SEGMENTATION I

MARKET SEGMENTATION I
Pet healthcare is the largest segment of the pet care market in India, accounting for 77.9% of the market's total value. The dog care segment accounts for a further 16% of the market. Table 2: Category Pet healthcare Dog care Cat care Other Pet Care Total Source: Datamonitor India pet care market segmentation I:% share, by value, 2009 % Share 77.9% 16.0% 5.5% 0.5% 100% DATAMONITOR

Figure 2:

India pet care market segmentation I:% share, by value, 2009

Source: Datamonitor

DATAMONITOR

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MARKET SEGMENTATION II

MARKET SEGMENTATION II
India accounts for 0.6% of the Asia-Pacific pet care market value. Japan accounts for a further 69.1% of the Asia-Pacific market. Table 3: Category Japan China South Korea India Rest of Asia-Pacific Total Source: Datamonitor India pet care market segmentation II: % share, by value, 2009 % Share 69.1% 7.4% 4.0% 0.6% 18.9% 100% DATAMONITOR

Figure 3:

India pet care market segmentation II: % share, by value, 2009

Source: Datamonitor

DATAMONITOR

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MARKET SHARE

MARKET SHARE
Daivie Exports is the leading player in the Indian pet care market, generating an 18.7% share of the market's value. Shreeji International accounts for a further 13.9% of the market. Table 4: Company Daivie Exports Shreeji International Mars, Inc. Others Total Source: Datamonitor India pet care market share: % share, by value, 2009 % Share 18.7% 13.9% 13.7% 53.7% 100% DATAMONITOR

Figure 4:

India pet care market share: % share, by value, 2009

Source: Datamonitor

DATAMONITOR

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FIVE FORCES ANALYSIS

FIVE FORCES ANALYSIS

The pet care market will be analyzed taking manufacturers of pet care products as players. The key buyers will be taken as retailers, wholesalers, distributors, and manufacturers of plastic, steel, chemicals, meat, agro products as the key suppliers.

Summary
Figure 5: Forces driving competition in the pet care market in India, 2009

Source: Datamonitor

DATAMONITOR

The Indian pet care market is relatively fragmented, with top three players holding 46.3% of the total market value. As these players cater to the different market segments they are not formidable incumbents for prospective new entrants to challenge. Suppliers of ingredients and packaging are smaller relative to manufacturers, which decreases supplier power in this market. Strong growth in this market reduces the rivalry between the leading players, who offer a broadly diversified portfolio of pet care products. This wide range of available products with an accompanying variability in quality and price means that buyer power is prevented from becoming disproportionately strong in this market. Substitutes to the market are homemade food. Overall the substitute power is assessed as strong.

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FIVE FORCES ANALYSIS

Buyer power
Figure 6: Drivers of buyer power in the pet care market in India, 2009

Source: Datamonitor

DATAMONITOR

In India, the main distribution channels for the pet care market are specialist retailers, which account for 84.1% of the total market value. These buyers do not have considerable bulk-purchasing power, and are not in a position of negotiating a favorable purchase volume and value. This reduces the buyer power significantly. Pet owners in India have traditionally relied on the vets regarding the pet care. Thus the manufacturers have to focus on vets for recommending their products to the pet owners. Backward integration increases the buyer power, especially for vets (that sells the pet food) in this market. However, the fact that buyers offer the wide range of product, and the pet care segment constitutes only a part of their business, strengthens the buyer power. Overall, buyer power is assessed as weak.

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FIVE FORCES ANALYSIS

Supplier power
Figure 7: Drivers of supplier power in the pet care market in India, 2009

Source: Datamonitor

DATAMONITOR

Suppliers in the pet care market include those providing and manufacturing raw materials such as plastic, steel, chemicals, meat, agro products and packaging materials. The main ingredients/raw materials for pet care products are chicken, turkey, lamb, duck, grains (corn, wheat, soybeans) oil, metal cans, plastic and paper bags. It is important for the players to focus on quality of raw material, and at the same time follow the import regulations. In India most of the branded pet food products is imported from the other countries and especially from the US. In recent years, new types of dog food have emerged in the Indian market that differs from traditional commercial pet food for example frozen or freeze-dried, fresh or refrigerated food, produced through pasteurization of fresh ingredients. Companies offering the raw material are generally small; therefore, supplier power is correspondingly reduced. However, pet care products constitute for a relatively small part of the total market, therefore it strengthens the supplier power. Overall, supplier power is assessed as weak.

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FIVE FORCES ANALYSIS

New entrants
Figure 8: Factors influencing the likelihood of new entrants in the pet care market in India, 2009

Source: Datamonitor

DATAMONITOR

The main players in the Indian pet care market are companies such as Mars Inc, Agro food industries, Venkys India Ltd, and Tetragon Chemie Pvt. Ltd. that supplies pet food and pet health care products and the companies like Daivie Exports and Shreeji International that offers stainless steel pet bowls and dishes. These players sell products on a global scale, and invest heavily in both, product innovation and building wide brand portfolios. The development of pet food in India is at nascent stage thus new entrants do not face formidable competition. Till 2008, the pet care industry in India was not regulated by any body thus making it easier for the new entrants to enter the market. However in 2009, India Pet Industry Association (IPIA) was formed to regulate the pet industry. Entering the Indian market requires a new player to establish production facilities, which means significant capital outlay on machinery and factories. Furthermore, potential new entrants will also need to persuade stores, to stock their products. The market growth has been strong, which makes the market highly attractive to potential new entrants. Overall, there is a moderate likelihood of new entrants.

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FIVE FORCES ANALYSIS

Substitutes
Figure 9: Factors influencing the threat of substitutes in the pet care market in India, 2009

Source: Datamonitor

DATAMONITOR

Substitutes for pet care products include homemade food as the Indian pet owners prefer the freshly cooked home made traditional food over the prepared food. However, it is relatively time-consuming to prepare substitutes at home. But this kind of substitute is significant in Indian market, as domestically made pet care food may prevent from being exposed to some potentially allergic ingredients. However, pet healthcare and pet dietary supplements witnessed a lot of activity in recent years with more companies entering these categories and new products being introduced in this market. Overall, the threat of substitutes is assessed as strong.

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FIVE FORCES ANALYSIS

Rivalry
Figure 10: Drivers of degree of rivalry in the pet care market in India, 2009

Source: Datamonitor

DATAMONITOR

The Indian pet care market is relatively fragmented, with top three players holding 46.3% of the total market value. These players cater to the different market segments thus easing rivalry. Also with the booming economy, middleclass Indians can now pamper their pets with products that were originally considered to be out of their price range. Therefore, some Indian manufacturers of pet-related products who were originally only exporting to Western markets are now setting up manufacturing units to supply the domestic market. The strong market growth thus diminishes the rivalry even further. Overall, degree of rivalry is assessed as weak.

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LEADING COMPANIES

LEADING COMPANIES
Daivie Exports
Table 5: Head office: Telephone: Fax: Website: Source: company website Daivie Exports: key facts 60, Badli Industrial Estate, Phase II, Delhi, IND 91 11 47034708 91 11 47098680 www.kitchenaccessories.in DATAMONITOR

Daivie Exports is a manufacturer and exporter of stainless steel products. The company offers wide range of products such as pet bowls, kitchen tools, stainless steel cutlery, table accessories, and bar and bathroom accessories. The company markets its products in the US, Europe, Far East, Africa and Middle East. It is headquartered in Delhi, India. The company operates its business through eight product lines including bar accessories, bathroom accessories, double wall, hotelware, kitchen tools, pet bowls, stainless steel cutlery and table accessories. Bar accessories product line comprises bottle opener, bottle stopper, bar tray, cocktail shaker, ice bucket, ice tongs, bar tool set and wine holder. Under the bathroom accessories product line, the company manufactures and markets stainless steel products such as tooth brush holder, soap dispenser, soap dish and bathroom set. Under the double wall product line, the company offers products made of stainless steel such as ice buckets, wine coolers, ash trays, bucket, coffee pots, cups, mugs and bowls. Hotelware product line comprises stainless steel products such as chaffing dish. The kitchen tools product line comprises stainless steel buckets, bowls, colanders, sugar and coffee jars set. Pet bowls product line comprises stainless steel pet bowls, coop cups and containers. Table accessories product line comprises products made of stainless steel such as coaster, table clock, water pitcher, visiting card holders, tea set and water jug.

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LEADING COMPANIES

Furthermore, the company offers flatware products including spoons, forks, knives, kitchen tools like ladles, turners, scoops and salad servers made of stainless steel. Key Metrics As it is a private company financial information is not available.

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LEADING COMPANIES

Mars, Inc.
Table 6: Head office: Telephone: Fax: Local office: Telephone: Fax: Website: Source: company website Mars, Inc.: key facts 6885 Elm Street, McLean, Virginia 22101, USA 1 703 821 4900 1 703 448 9678 1st Floor, Ashoka Hitech Chambers, Road No. 2, Banjara Hills, Hyderabad 500034, IND 91 40 23555900 91 40 23551528 www.mars.com DATAMONITOR

Mars is a privately-held company, primarily engaged in the manufacture and sale of branded snack foods, main meal foods, drinks and pet care products. It also manufactures drink vending equipment and electronic automated payment systems. The company has a direct presence in 68 countries spanning North America, Africa, Middle East, Asia, Europe and Latin America. Its products are sold in over 100 countries. The US Division, Masterfoods USA, is based in Hackettstown, New Jersey. The European Division, Masterfoods Europe, has two headquarters; one in Brussels, Belgium and the other one in the Veghel, the Netherlands. The company operates 135 manufacturing facilities in around 68 countries. Mars operates through six core business segments: chocolate, petcare, food, Wrigley gum and confections, and drinks and symbioscience. The company's chocolate major brands include M&Ms, the Mars bar, Milky Way, Snickers, Starburst and Twix. Its other brands include 3 Musketeers, Dove, Skittles, Combos and Kudos snacks. In addition, the company has diversified into the ice cream market. Its ice cream brands include Mars, Bounty, Snickers, Mascot, Dove, Opal Fruits and Milky Way. Mars provides pet care products, snacks, treats and complete diets for cats, dogs, cage birds, aquarium fish and horses. The company markets its pet care products in more than 50 countries worldwide. The company's pet food brands include Pedigree, Cesar, Whiskas, Sheba, Kitekat, Trill, Aquarian and Winergy. In India the major brands marketed by the company in this segment include Pedigree and Whiskas.

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LEADING COMPANIES

The company also operates pet hospital, The Banfield, with a chain of more than 750 hospitals in 680 locations across the US, the UK and Mexico. The Banfield hospitals offer medical services and pet preventive care plans for pets. The company through its food segment provides rice, sauces and curries, Dolmio fresh and chilled pasta, sauces, frozen pastas, soups, sauces and vegetables. The other brands provided include Castellari, Ebly, Master Foods, Seeds of Change, Thomas, Uncle Bens and Dine. The company manufactures gum and confections through Wrigley under the brand names of Orbit, Doublemint, Eclipse, Hubba-Bubba, Tunues, Wrigleys Juicy Fruit, Wrigleys Spearmint and Altoids. The companys drinks business segment produces its popular Flavia and Klix drinks products, and delivers over one billion drinks to more than 35,000 businesses each year. Flavia operates within the US, UK and Japanese markets, while Klix operates within the UK, Germany and France. Symbioscience segment is involved in developing new products to improve human health. It includes pharmaceutical and therapeutics ingredients and products for heart health, vascular health, cognitive health and diabetes. The segment also includes fishcare division which develops products for aquaria and ponds. Symbioscience segment brands include Cocoapro, Wisdom PanIMX, Seramis and CirkuHealth. In November 2008, Mars acquired the Wm. Wrigley Jr. Company (Wrigley) for $23 billion. Key Metrics As a privately owned company, no recent financial data is available.

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LEADING COMPANIES

Shreeji International
Table 7: Head office: Telephone: Fax: Website: Source: company website Shreeji International: key facts 4, Milan Industrial Estate, Maharashtra, IND 91 22 28148523 91 22 39317178 www.shreejiindia.com DATAMONITOR

Shreeji International (Shreeji) is a manufacturer and exporter of stainless steel, copper and aluminum products. The company markets its products in the US, Canada, the UK, France, Germany, Norway, Oman and Australia. It is headquartered in Maharashtra, India. Shreeji markets variety of products under 12 product categories that includes cookware; dinnerware; hollowware; cutlery; kitchen tools and utensils; storage boxes and containers; bar accessories; hotel ware; pet products; aluminum utensils, copperware; and iron ware. The cookware product category includes cookware, stock pot, frying pan, sauce pan, and coffee warmer. Its dinnerware/tableware product category comprises dinner set, plates, bowl, trays, and ice cream cups. The companys hollowware product category includes products such as colander, mixing bowls, spice jars, pitchers and mugs. The cutlery product category includes spoon, fork, knife, server, tong and cutlery set. Kitchen tools and utensils product category includes strainers, lifter, gadgets such as spoon stand, mortar & pestle, measuring cups, oil containers, oil pot, oil can and salt and pepper grinder. The storage product category comprises products such as containers, spice jar, oil container, oil pot, oil can, salt and pepper grinder and dispensers. Under bar accessories product category, the company manufactures and markets spoons, tray, bottle opener, champagne bucket, cocktail shaker, cocktail strainer, ice bucket, malt cup, wine cooler and wine glasses. The hotelware product category includes chafing dish, copperware such as copper fry pan, sauce pan, copper and steel wok, picthers, glasses, plate, bowls, ice bucket and ice cream cup.

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LEADING COMPANIES

Shreejis pet product category comprises pet bowls, dishes and coop cup available in various shapes and sizes. Bath accessories product line includes tooth bush holder, soap dispenser, soap dish, water tumbler, serviette holder and toilet brush holder. It also offers utensils made of aluminum such as cooking pots, milk pan, sauce pan, and tank and iron utensils such as griddle and sweker. Furthermore, it offers articles for worship purposes that are made of stainless steel, copper and brass such as joss-sticks stand, bells; and utility items such as ash trays, cake stand, lemon squeezer and trash bin. Key Metrics As it is a private company financial information is not available.

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DISTRIBUTION

MARKET DISTRIBUTION
Specialist Retailers form the leading distribution channel in the Indian pet care market, accounting for a 84.1% share of the total market's value. Supermarkets / hypermarkets accounts for a further 13% of the market. Table 8: Channel Specialist Retailers Supermarkets / hypermarkets Convenience Stores Others Total Source: Datamonitor India pet care market distribution: % share, by value, 2009 % Share 84.1% 13.0% 1.8% 1.2% 100% DATAMONITOR

Figure 11: India pet care market distribution: % share, by value, 2009

Source: Datamonitor

DATAMONITOR

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MARKET FORECASTS

MARKET FORECASTS
Market value forecast
In 2014, the Indian pet care market is forecast to have a value of $73.3 million, an increase of 50.5% since 2009. The compound annual growth rate of the market in the period 200914 is predicted to be 8.5%. Table 9: Year 2009 2010 2011 2012 2013 2014 CAGR: 200914 Source: Datamonitor India pet care market value forecast: $ million, 200914 $ million 48.7 53.4 58.5 63.4 68.4 73.3 Rs. million 2,378.9 2,607.4 2,859.9 3,097.6 3,340.9 3,581.3 million 35.0 38.4 42.1 45.6 49.2 52.7 % Growth 9.6% 9.6% 9.7% 8.3% 7.9% 7.2% 8.5% DATAMONITOR

Figure 12: India pet care market value forecast: $ million, 200914

Source: Datamonitor

DATAMONITOR

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MACROECONOMIC INDICATORS

MACROECONOMIC INDICATORS
Table 10: Year 2005 2006 2007 2008 2009 Source: Datamonitor India size of population (million), 200509 Population (million) 1,091.0 1,107.6 1,124.1 1,140.6 1,156.9 % Growth 1.6% 1.5% 1.5% 1.5% 1.4% DATAMONITOR

Table 11: Year 2005 2006 2007 2008 2009

India gdp (constant 2000 prices, $ billion), 200509 Constant 2000 Prices, $ billion 648.8 711.8 776.8 832.5 892.5 % Growth 9.1% 9.7% 9.1% 7.2% 7.2% DATAMONITOR

Source: Datamonitor

Table 12: Year 2005 2006 2007 2008 2009

India gdp (current prices, $ billion), 200509 Current Prices, $ billion 764.4 872.7 1,127.4 1,244.6 1,403.0 % Growth 15.7% 14.2% 29.2% 10.4% 12.7% DATAMONITOR

Source: Datamonitor

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MACROECONOMIC INDICATORS

Table 13: Year 2005 2006 2007 2008 2009

India inflation, 200509 Inflation Rate (%) 3.3% 6.9% 8.1% 8.4% 10.9% DATAMONITOR

Source: Datamonitor

Table 14: Year 2005 2006 2007 2008 2009

India consumer price index (absolute), 200509 Consumer Price Index (2000 = 100) 115.6 123.6 133.6 144.8 160.6 % Growth 3.3% 6.9% 8.1% 8.4% 10.9% DATAMONITOR

Source: Datamonitor

Table 15: Year 2005 2006 2007 2008 2009

India exchange rate, 200509 Exchange rate ($/Rs.) 44.1154 45.3188 41.3570 43.8145 48.8500 Exchange rate (/Rs.) 54.8337 56.8596 56.5898 64.1115 67.9264 DATAMONITOR

Source: Datamonitor

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APPENDIX

APPENDIX
Methodology
Datamonitor Industry Profiles draw on extensive primary and secondary research, all aggregated, analyzed, cross-checked and presented in a consistent and accessible style. Review of in-house databases Created using 250,000+ industry interviews and consumer surveys and supported by analysis from industry experts using highly complex modeling & forecasting tools, Datamonitors in-house databases provide the foundation for all related industry profiles Preparatory research We also maintain extensive in-house databases of news, analyst commentary, company profiles and macroeconomic & demographic information, which enable our researchers to build an accurate market overview Definitions Market definitions are standardized to allow comparison from country to country. The parameters of each definition are carefully reviewed at the start of the research process to ensure they match the requirements of both the market and our clients Extensive secondary research activities ensure we are always fully up-to-date with the latest industry events and trends Datamonitor aggregates and analyzes a number of secondary information sources, including: National/Governmental statistics International data (official international sources) National and International trade associations Broker and analyst reports Company Annual Reports Business information libraries and databases

Modeling & forecasting tools Datamonitor has developed powerful tools that allow quantitative and qualitative data to be combined with related macroeconomic and demographic drivers to create market models and forecasts, which can then be refined according to specific competitive, regulatory and demand-related factors Continuous quality control ensures that our processes and profiles remain focused, accurate and up-to-date

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APPENDIX

Industry associations
India Pet Industry Association (IPIA) H-108, Sector-63, Noida 201301, UP, India Tel.: 91 120 2427282 Fax: 91120 2427108 www.ipia.co.in

Related Datamonitor research

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APPENDIX

Disclaimer
All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Datamonitor plc. The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note that the findings, conclusions and recommendations that Datamonitor delivers will be based on information gathered in good faith from both primary and secondary sources, whose accuracy we are not always in a position to guarantee. As such Datamonitor can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.

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ABOUT DATAMONITOR

ABOUT DATAMONITOR
The Datamonitor Group is a world-leading provider of premium global business information, delivering independent data, analysis and opinion across the Automotive, Consumer Markets, Energy & Utilities, Financial Services, Logistics & Express, Pharmaceutical & Healthcare, Retail, Technology and Telecoms industries. Combining our industry knowledge and experience, we assist over 6,000 of the worlds leading companies in making better strategic and operational decisions. Delivered online via our user-friendly web platforms, our market intelligence products and services ensure that you will achieve your desired commercial goals by giving you the insight you need to best respond to your competitive environment.

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India - Pet Care

Datamonitor. This profile is a licensed product and is not to be photocopied

0102 - 2500 - 2009 Page 33