YAMAHA GLADIATOR

CHAPTER -I

Introduction
To be a bullfighter you must learn to be a bull. In todays world of competition, understanding the buying behavior of the target market is an essential task of the marketing people of a firm. Since consumers vary tremendously in age, income, educational level, mobility patterns and taste, marketers find it is very useful to distinguish between different consumer groups and segments to develop products and services to satisfy their needs most effectively. Therefore is always, from the part of the producer of the of the products, a conscious effort to learn about the consumer tastes and preferences to introduce new products as well as to modify the existing products. This study of the customer is done through market research. Therefore the demand for research is never ending as the taste of the customer always keeps on changing.

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PROFILES CHAPTER - II

INDUSTRY PROFILE:
The Indian automobile industry is more than 50 years old. Growth in the industry has been slow as before 1993, the industry bounds by license, and government approval was required for adding new capacity or products. Deregulation came in1991 and existing manufactures now add capacity or mew products without approval. Now this is reflected in the rapid growth of the industry post-1992.

Almost all Indian vehicle manufacturers started in technical collaboration with one world reader or their product categories. The newer companies have termed with Japanese firms. Different levels of localization have been achieved, and most of the technology tie-ups are still active.

On the whole , Indian manufacturers have not progressed to the level there they can independently make substantial product improvements, Let alone develop new products. Since the 1980s though , they have been paying some attention to reach, technology and product

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development. While the newer Indo-Japanese collaborations are still dependent on Japanese technology, the older generation is shifting focus to product development; perhaps the only example of a company with successful that its light commercial vehicle has beaten leading Japanese bands in the Indian market. Indian vehicle manufactures have tried to overcome the constraints imposed upon then by a lack of technology. Due to their long existence, automobile manufactures especially the lodger one has developed extensive networks of dealers and service centers. Related business like vehicle-financing companies is will developed. The two-wheelers segment comprises the larges segment of the domestic auto industry. In term of absolute umbers 75% of the 3.5% million vehicles sold in India in the FYE 96 where the two-wheelers. The industry out put was valued at Rs.87.5 billions. (US 82.5% BILLION). market in the world. Two-wheelers can be classified into scooter (46%), motorcycles (30.5%) and mopeds (23.5). The two-wheeler market in India is well developed. Around 15 million households in the country own a two-wheeler. Over the period April 1998 two wheelers production increased by 19.6% sales the second largest two-wheeler

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registered a growth of 16.2% in the same period. The motorcycles segment recoded the fastest growth rate of about 27% in the production 25% in sales. Both scooter and mopeds lost share to the motorcycle in the past three years. The current demand is expected to grow at a rate of 16-17% till the of the century.

Until the mid 80s due to industrial licensing and outdated technology, the demand for two wheelers far outstripped the supply, thereafter, fresh licenses were issued. And a host of international players like Yamaha, Suzuki and Honda entered the market mainly through collaborations. This forced the industry to improve the technology and hence bring about a change in the character of the industry. The current demand is expected to meet by expansion, which most players have undertaken leaving little form of any new players. Emission norms for 2000 are expected to have a large bearing on the players. Use of two-stoke engines in favor of four engines and stringent specification standards are some of the changes expected in the current products.

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TWO-WHEELER INDUSTRY:
The Indian two wheeler industry if going full throttles. And it will continue to do so for some time to come. According to current trends, the motorcycle industry is growing at the rate of almost 31 percent. It is not surprising, therefore, that whose who of the motorcycle industry papilla, it is not surprising, therefore, that whose who so the motorcycle industry Aprilia, Honda, Triumph, Peugeot, Harley-are showing an interest in the Indian market. Apart from the growth tends the major reasons is that the tests; attitudes and concepts of the biker are changing.

A motorcycle is no longer just a means of transport from A to B, but an extension of ones personality. Young people have started identifying themselves with the brand image of a bike. As of now, the brand of Yamaha or shogun is that of a young `yuppie` guy or girl. Hero Honda has an office type image, although things have changed since the launching of the SPLENDOR. Rajdoot is associated with milkmen and rural folk. The KB125 tried hard to project a cheetahs image of classic metal, which signifies freedom, emotion, ego and machismo. Here, there is a feeling of oneness between man and machine.

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Today, riding a powerful bike is considered cool. It is estimated that the power segment is around 10 percent of total motorcycles sales but in future (within as short a span as two to three years ) this segment is going to constitute about 20 to 25 percent of total motorcycle sales. The reason is principally the changing aspiration and values of you in people due to the assimilation of western values and the coming of foreign manufactures who, in turn, provide mare powerful and stylish bikes. New buyer segments are also developing, and are on the increase by the day, like the foreign and India tourists in biking around and also tour operators who require bikes with larger engine capacities. Hero Honda has runaway success with the SPLENDER Most of the new bikes will have engines with a capacity of more than 150cc. India will now probably go the way the as rest of the world has. Hero Honda is planning to produce a 250cc bike of 2002. These manufactures are gradually wheeling their way towards the power segment. In the year Bajaj has introduced the Kawasaki Eliminator 175cc cruiser style motorcycle, the14-bhp will have an air cooled single cylinder, four stroke PALSAR A 150-180cc with tree values per cylinder which as been engine, fat tires, disc brakes and a fivespeed gearbox. Bajaj also introduced developed in collaboration with a Tokyo R&D design firm. This bike will be

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positioned need on against the CBZ and the Royal Enfield A-350. Yamaha is also planning to introduce another four=stoke bike in the range of 175cc, with cruiser styling. And not to be left behind, TVS has launched its Central, a 100cc bike with good performance. Although in the CBZ is has not been able to dethrone is. Its competitive pricing and good fuel average are seen as distinct advantages. LML has also launched its Andr no 100cc bike with three-valves heads and five speed gearbox, front disc brakes and alloy wheels, Royal Enfield, on its part has introduced the machismo-A 350and the lightning 535. AVL of Australia has developed the engine of the new model. Soon REM will be launching its new bike code money LA350, which will have a five speed gear box with the left-foot operated gear system, by the beginning of next year, the super bike 624 will also be launched. Harley-Davidson is also showing as interest in India. Harley already enjoys a great image here are no good roads for these big bikes. But then what about the powerful cards being introduced? These fears are baseless since ore roads will definitely improve. The real test for various manufacturers started after April 2000

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when the new environmental norms came into force. It is very soon be the end of the road for two strokes. In fact the Supreme

court has already passed judgment of Euro II norms. Only good can come of this India no longer a dumping ground for absolute technology with in the two wheeler segment (the engine being used for the RX 100 is from the 1970s) so in the future, the Aralias, Hondas, Yamahas Kawasaki will have to be four strokes with the latest technology . They may even have to employ fuel injection. A bike will become more of fashion accessory, which goes with ones personality, with the increasing awareness due to auto shows and television bike racing, prospective customer will demand more and more power, features like push button start, five speed gearboxes, quality, performances, minimum of maintenance

and good after sales service, bikes have to be slicker, with good handling ability, merely providing sleeker switches will not suffice. It is then, when the down of a new era in biking, that we hope a Wayne Rainey or Michael Doohan will be bore in India.

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COMPANY PROFILE
Ever since its founding as a motorcycle manufacturer on July 1, 1995, Yamaha motor company has worked to build products which stand among the very best in the world through its constant pursuit of quality, and at the same time, through these proudest, it has sought to contribute to the quality of life of people all over the world. Following on the success of our motorcycles, Yamaha began manufacturing powerboats and outboard motors in 1960. Since then, we have used our engine and FRP technology as a base to actively expand and diversify our areas of business. Today our fields of influence extend from the land to the sea and even into to skies as, our business divisions have grown beyond our Motorcycles operations to include Marine operations, intelligent Machinery operations, Sky operations and our PAS operations. The group also has the largest network of Auto mobiles sales and services organizations in India and has an extensive transport network for cargo movement in house R&D, coupled with alliances with world leaders. Has ensured that the group remains on the cutting edge of technologies.

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Escorts-Yamaha Striving to keep product edge up.

Yamaha motor company of Japan has renamed its wholly owned Indian subsidiary Yamaha motor India private Limited after buying out the entire equity holding of the Escorts group in the erstwhile joint venture Yamaha Motor Escorts limited. The worlds second larges manufacture of motorcycles is also planning to restructure its sales channels, product development department and its human resource polices at the Indian subsidiary. Yamaha motor company has paid Rs.70 crore to buy out the 26 percent equity held by the escorts group in the erstwhile join venture. The Japanese major has also paid Rs50 crore for preferential shares held by the group. Yamaha has stopped production of its Yamaha RXZ brand motorcycle due to noncompliance with . The company is continuing the production of its other motorcycle such as Enticer, Gladiator, Crux and Rx-135. At present the Yamaha company Market share is 15% the company is targeting to break event his year, with sales of 3lakhs vehicles. Yamaha Company is now expected to expand the range of models on offer and farther consolidate its position in the market.
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India 2000 emission norms, came into effect

from April one last two years throughout the country

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The major emphasis on experts is part of the new restructuring strategy adopted by Yamaha. It is also planning to put in place farreaching changes in its marketing network and customer satisfaction efforts. The company is also serving in other Global Companies like South East Asia, Japan , Koreas, Pakistan , Central Asia and Oceania. Two wheelers are classified along three product lines-scooters, motorcycle and mopeds , scooters the largest sub-segments, accounted for 42percent in 1998-99,motorcycle follow with 47 percent and mopeds with 11percent. Motorcycles is the fastest growing segment of the three and is gradually becoming the most preferred two-wheeler for most people , both scooters and moped have lost share to motorcycles during the last three years. The increasing preference for motorcycle is being attributed to the opening of rural markets where strong suspension, fuel economy and large wheel base are preferred given the India road conditions. Until the mid-80s demand for two wheelers far outstripped supply, industries licensing prevented entry into the industry and technology was outdated a clutch of new collaboration and fresh licenses thereafter forced the industry to improved technology that changes the character of competition . Like in other segments of the industry several leading foreign 2wheeler-manufacturing companies signed collaboration with leading Indian companies, including Piaggio with LML, Honda with Kinetic

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engineering for scoter , Yamaha with Escorts and Kawasaki Bajaj for motorcycles. All these companies introduced models with contemporary technology styling and greater fuel efficiency. Two wheelers are the entry-level personal transport vehicles for a very large percentage of Indias population. Their Loa prices and operating costs relative to cars make them an ideal buy for almost 40 percent of Indias households . The poor state of public transport in India and the increasing urbanization are also contributors to demand for a 2 wheelers. The improved ruggedness of motorcycle has increase its penetration in rural markets , competition is intense in all segments of the twowheeler industry with fuel efficiency and price being crucial consideration for success. In the recent past, manufacture ability at product innovation and opening new market niches have also been crucial for the growth of the industry . Improvement in product range, access to vehicle financing schemes and deficiencies in urban public transport will and market expansion. Export prospects for all categories of two wheelers are good.

Product life cycle in the two-wheeler market has declined in the recent past and manufactures need to replace older models within a span of two to three years to take on the increased competition.

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DEALEAR PROFILE NANDA MOTORS

Nanad motors (has taken over SHANTINATH MOTOR because Founder of Yamaha ownership in Tumkur) was started on 7-11-03 as a dealer for Yamaha Motorcycles. The company deals with all the products of Yamaha that is, in bikes Crux, RX-135, Gladiator LX, Fazer , & Fazer DLX. Apart from sales the company also does service of the company products and the sale of spares. They also deal with finance schemes. 1. ICICI 2. CENTURION BANK 3. HDFC 4. GE COUNTRY WIDE& 5. ASHOK LEYLAND FINANCE. They have got the preventive maintenance contract scheme for the sake of consumer satisfaction.

With the help of 20 workers who in this concern , it files higher in sales; services consumer satisfaction the prime motto of NANDA MOTORS is CONSUMER SATISFACTION. It is situated SIRA
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ROAD TUMKUR. Mr NANDA GOPAL. K who is proprietor, started this, who foresaw the impact of Yamaha was going to have on Indian society. NANDA MOTORS took a giant leap in customer satisfaction by opening automated workshop. Nanda Motors is also widely appreciated &preferred by the users of Yamaha for their efficient after service & personnel touch in the cure of their motorcycle.

PRODUCT PROFILE
Since the project required a technical knowledge about the product, some information furnished here has been taken from the instructional manual of the manufactures. Being a management student, the author of this project does not claim any technical knowledge of the product. Considering its newly designed engine that gives you

unprecedented fuel efficiency and power. The Gladiator has a 106cc, 7.6bhp ad7,500 rpm engine that gives you incredible power. Yamaha Gladiator was launched on the year 2003. This is priced at around the 39.450. simply because it has the right blend of two important element, the technical specification and the fuel efficiency.

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Performance hasnt quite been the work to describe Yamaha bikes . Until now that is the new gladiator is set to change all that. What is significant about this new machine is that it is most likely to succeed in the recently formed performance four stroke segment. Sure it isnt the first bike to enter this segment. The Suzuki Fiero, Kawasaki Bajaj are all so present in market . But for various reason they fall short of expectations , and appears rudimentary in comparison.

SPECIFICATIONS

TYPE MAX. POWER DISPLACMENT MAX. TORQUE BORE x STRQUE TRANSMISSION DIMENSION (1xbxh)

4Stroke, air cooled 11ps@7,500rpm 106cc 10.4Nm @ 5500rpm 49mm x 56mm 4-speed gear 2025 x 730 x 1050 mm

ENGINE AND TRANSMISSION CHASSIS &SUSPENSION:

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FRAME FRONT ARM REAM RAM

Diamond type frame, Telescopic Fork Oil damped adjustable and 5 step adjustable twin hydraulic shock absorbers with box section swingarm

BRAKES&WHEELS: FORNT REAR 240 mm Disc 130mmdrum

ELECTRIC BATTEARY HEAD LIGHT TOIL LIGHT TURN/FLASHER 12V - 2.5AH 12v - 35/35w 12V - 5/21w 12v - 10w(x4)

DIMENSION&WEIGHT: WHEEL BASE GROUND CLEARANCE DRY MASS 1300mm 173 mm 109 kg

CHAPTER III
DESIGN OF THE STUDY

STATEMENT OF THE PROBLEM:

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1. The title of the study is customer satisfaction on Yamaha Gladiator.

2. This study has been conducted to study the customer response, market, trend customer satisfaction and response for Yamaha Gladiator.

3. It is aimed at different customer preference with reference to age, purpose of purchase, focusing on the target group.

4. To analyze the findings and recommend the changes in service towards customers.

OBJECTIVES OF THE STUDY: 1. To study what factors influenced the buying decision of the customer. 2. Identify consumer satisfaction level on Yamaha Gladiator. 3. Identify market position of Yamaha Gladiator.

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4. Identify consumer perception on price of Yamaha Gladiator. 5. To know the opinion of the consumers of Yamaha Gladiator regarding the modifications of the vehicle. 6. Finding out the significant strategies that would boost the sales of Yamaha Gladiator. SCOPE OF THE STUDY: The study was conducted in come of the major areas of Bangalore city only to find out why customers are going for Yamaha Gladiator and what is the feeling about Yamaha Gladiator. The scope of the study is restricted to determine the consumer acceptability , satisfaction of consumers preference and factors influencing the purchase of a bike.

METHODOLOGY: . The study about the customer satisfaction on Yamaha Gladiator. The purpose of this study is to know whether the customer of Yamaha Gladiator is satisfied or not. Random survey method was adopted or this study . Field work was carried out to collect the necessary data. In this study for the collection of questionnaire method was used. The information thus gathered constituted primary data secondary data was gathered from books, journals, and research papers of magazines.

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TPPS FPR DATA COLLECTION: To know the responses the researcher used the questionnaire method .In this method. Questionnaires were distributed to the respondents and they were asked to answer the questions given in the questionnaire. The questionnaire used by the researcher for the consumer satisfaction Yamaha Gladiator, was a structured and disguised questionnaire Questionnaire was structured ones because here the questions are arranged in a specific order and structured questionnaire was disguised so that the respondents do not know that is being measured

and hence are not blasted in their answers. The advantages of structure lie in the reduction of interviewer and interpreter bias, in quicker and less costly interviewing and of course in easier tabulation of results. The questionnaires were framed keeping in mind the objective of the consumer satisfaction. Researches of Yamaha Gladiator questions were asked regarding special factors like reference groups. Aspirates groups, roles of the respondent and status.

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Personal factors like occupation family sizes asked were very helpful in the framing of questions were asked probing the involvement of the consumer satisfaction with the Yamaha Gladiator, All the questions were closed questions were closed questions . The questions asked were ranking type, multiplechoice type and scaling type.

ASMPLING METHOD: The survey method chosen is the Random sampling method. It is Random sampling method because it as not known previously whether a particular person would be asked to fill the questionnaires. Sampling . is a convenience sampling because only those people were asked to fill the questionnaires that were easily available to the researcher. Scientific sampling method was adopted in this research because of financial constraints d also to lack of time. The basic aim of doing the research was academic and hence this was most convenient.

ASMPLE SIZE:

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The sample size taken for this project is fifty respondents. All of them were the users of Yamaha Gladiator. LIMTATIONS OF STUDY: There is nothing in the world that is perfect. Everything has some or the other sorts of weakness. Therefore this study has also some limitation, which are as follows . One of the limitations in the survey was to get direct access withy the concerned people who make the decisions. Their busy schedule has also been bottleneck, in this fast-changing constant. So, this study also could not be foolproof and 100% accuracy could not be ensured. The lack of accuracy of the study may be due to the following reasons. and fast-growing economy, nothing remains

As the sample size is small. Compared to the total population of the universe, the outcome connot e generalized.

Due

to

the

lack

of

market

awareness,

educational

background. Environmental factors, the respondents were unable to share their views

For the study concerted there is lot of poof response from the customers due to their lack of proper technical knowledge, the is also a limitation to the study.

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Scientific sampling method was not adopted in this research because of financial constraints and also to lack of time . The basic aim of doing the research was academic and hence this was most convenient. Thus marketing make goods useful to the society by reaching them at the right place and at the right time where they are wanted and when they are wanted, by means of production and distribution of goods or services. According to PHILIP KOTLER Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating , offering and exchanging products of value with other.

1.

The American marketing association has defined marketing

as the performance of business activities the direct the flow of goods and services form producer to the consumers or user Just as in purchasing, when it comes to international competition, marketing also calls for joint approaches. A case in point has been the mini steel plants in Bangalore coming together for such an effort. The Japanese are well known for this endeavor. The Europeans always had consortiums for bidding for big projects marketing arrangements in our country have so fare been insular

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in their approach . With the production being afforded, customer has not been given his due properly.

the

The time has come now for organization to focus on the various segments of customer needs the focus on the consumer satisfaction leads from good business strategy. Marketing has also been defined as analyzing, organizing and controlling of the forms customer impinging resources, policies, activities with a view to satisfy the needs and wants of chosen customer groups at a profit. It includes the activities of merchandising, physical distribution and facilitation.

MARKETING RESEARCH
Mass production by power driven machinery in anticipation of demand for every widening market, created special problems of distribution. Ever expanding markets required numerous middlemen between producer and consumer. Each middlemen erected a soft wall, which blocked the backward flow of communication regarding consumer needs and dealer needs to manufacture .Size and specialization within the business unit and intervention of numerous middleman between producer and consumer created a chronic gap of communication, lack of returned flow or feeding back information from customer and the producer. The communication between the producer and the buyer is the chief factor for the increasing importance of marketing

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research Marketing about the product.

research alone can provide first-hand

knowledge of consumers and changes in the perception of them

Emergence of buyers market and increasing competition between them has necessitated continuous need of marketing research to ensure maximum consumer satisfaction, repeated purchase, and to lay down appropriate marketing strategies to meet competition, the survived and

grow in a competitive market. Marketing research can establish best positive correlation between the products brand and consumer needs and preference.

Marketing research can solve the problem of catching up with new development brought about by unprecedented growth of science and technology. It can help management to bring about prompt adjustments and innovations policies so that the business can keep itself up-to-date in todays dynamic mark.

CONSUMER SATISFACTION:

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It has been defined as an all psychological social and physical behavior of potential customer as being aware of evaluate, purchase. Consume, and tell about products and services. Consumer behavior is therefore the act of individuals directly involved in obtaining and using goods and services and sequence of decision processes that precede these acts. Major factors influencing consumer behavior : 1.cultural factors: culture factors like culture, subculture and social exerts the broadcast influence on consumer behavior. a. .Culture Culture is the most fundamental determinant of a persons wants and behaviors. A child growing yp learns a set of values, perception and behavior pattern from the society. b. Sub-culture: Each culture consists of small sub-cultures the promise specific identification and specialization for its members. There are a fourcultures. They are as follows: Nationality groups like India ,Japan, Canada etc. Religious groups like Hindu, Christian, Muslim etc. Racial groups like black, white, oriental etc.

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Geographical areas like Karnataka, Mumbai, and Chennai.

c. Social class: classes are relatively homogenous and enduring division in a society and their member share similar values, interest and behavior. 2. SOCIAL FACTORS: Social factors reference groups; family roles and status also influence consumer behavior. a. Reference group : A persons reference group consist of all the group consists of all the group that then direct or indirect influence on his attitudes and behavior. Groups which have a direct influence on the person are the primary group which include his family friend, neighbors etc . and the secondary group includes such a factors as religion, profession trade, union, etc, then there is inspirational group in which the person does not belong out aspires to join. b. A family : A family can exert considerable influence in shaping the pattern of consumption and indication decision making roles. The members of the family play different roles as influences the decider purchaser and user
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c. Roles and Status: A person participates in many groups throughout his life, family clubs, organizations etc , A persons position in each group can be defined in terms of roles and status.

3.PERSONAL FACTORS: A buyers decision is also influenced by his or her personal characteristics notably the buyers age, occupation, economic conditions, life styles, personality and self-concept. a. Age : People change the goods and services they but over their lifetime. E.g. they eat baby food in their early years, normal food in their growing years and special diets in the old age. Their tastes and preferences also change with age. b. Occupation: A Consumers consumption pattern is also influenced by his or her occupation. Marketing try to identify the occupational groups and specialize in producing products needed by particular occupational group.

c. Life styles:

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A person life style is expressed in the persons activities , interests and opinions . Life style portrays the whole person interacting with his other environment. d. Economic conditions: Peoples economic conditions consist of their spend able income ,saving and assets, borrowing power and attitude towards spending V/S savings. Therefore marketers of income sensitive goods pay serious attention to trends in personal income , saving and interest rates. e. Personality and Self-concept: Personality encompasses a persons distinguishing

psychological characteristics that add to relatively consistent responses to his or her environment. All of us carry around a complex mental picture of ourselves marketers should keep this in mind to develop brand images if target market.

CHAPTER IV.
DATA ANALYSIS

TABLE ;1
AGE OF RESPONDENTS
AGE RESPONDENTS PERCENTAGE

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20-30 31-40 41-50 51-60 TOTAL

25 10 15 0 50

50 20 30 0 100

Analysis: Out of 50 % of consumers have been 20-30 categories, 20% of consumers have been 31-40 categories, and 30% of consumers have been about 41-50 category. Interpretation : From the above analysis clearly indicates that 50% of consumer aged 20-30 own Yamaha Gladiator.

AGE OF RESPONDENTS

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RESPONDENTS 30 25 20 15 10 5 0 20-30 31-40 41-50 51-60 RESPONDENTS

TABLE 2
OCCUPATION OF THE RESPONDENT

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OCCUPATION Profession Students Total Analysis:

RESPONDENTS 20 30 50

PERCENTAGE 40 60 100

Out of 50 sample 40% of respondents belongs to the profession group, and 60% of respondents belong to the student group.

Interpretation: From the above analysis clearly indicates that 60% of respondents are of students group.

OCCUPTION OF RESPONDENTS

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Profession

RESPONDENTS PERCENTAGE

TABLE -3
CONSUMER AVERAGE INCOMES PER ANNUM
Income per month Less than 10000 10000-20000 20000-30000 Respondents 15 20 10 Percentage 30 40 20
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30000-40000 Total ANALYSIS:

5 50

10 100

Out of 50 samples 30% of respondents were getting yearly income less than 10000 , 40% of respondents were getting yearly income between 10000-20000, 20% of respondents were getting yearly income of 20000-30000, and 10% of respondents were getting more then 30000-respectively. Interpretation: Form the above analysis clearly indicates that 40% of respondents are getting income of 10000-20000 per month, mostly owning Yamaha Gladiator.

CONSUMER AVERAGE INCOME PER ANNUM

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Respondents 25 20 15 Respondents 10 5 0 Less than 10000 10000-20000 20000-30000 30000-40000

CONSUMER OPINIONS TO BUY A BIKE

Option

Respondent

Percentage

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Yes No Total

35 15 50

70 30 100

Analysis : Out of samples 70% of respondents are willing to buy a bike and 30% respondents are not willing to a bike. INTERPRETATION: Form the above analusis it clearly indicates that 70% of the respondent are eagerly willing to buy a bike.

CONSUMER OPINIONS TO BUY A BIKE

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Yes No

TABLE _5
CONSUMER SELECTION OF BRAND

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Brand Hero Honda TVS Suzuki Yamaha Total Analysis:

Respondents 25 15 10 50

Percentage 50 30 20 100

Out of 50% of respondent own Hero Honda, 30%og respondents own TVS Suzuki and 20% of respondents own Yamaha branded bikes respectively Interpretation: From the above analysis clearly indicates that 50% of respondents own Hero Honda and Brand loyalty towards the product, captured a high potential of market.

CONSUER SELECTION OF BRAND

Respondents

30 25 20

15 10 5

Respondents

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CONSUMER OPINION ON PRICING OF YAMAHA GLADIATOR Price High Price Reasonable Low Price Total Respondent 28 22 0 50 Percentage 56% 44% 0% 100

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Analysis: Out of samples 56%of respondents opinion on price in high , 44% respondents opinion is reasonable and 0%of respondents opinion is low respectively. Interpretation: From the above analysis clearly indicates that 56%of respondents opinion towards Yamaha Gladiator price is High Price.

CONSUMER OPINION ON PRICING OF YAMAHA GLADIATOR

Respondent 30 25 20 15 10 5 Respondent

B.B.M., R.G.F.G.C, Tumkur, 2007-08.

0 High Price Reasonable Low Price

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TABLE -7
FACTORS INFLUENCED TO PURCHASE
Factors Brand Status Design Color Look Comfort Technology Fuel Power Residents 2 3 3 2 8 3 10 4 15 Percentage 4 6 6 4 16 6 20 8 30
40

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total Analysis :

50

100

Out of samples 4% , 6%, 6%, 4%, 16%, 6%, 20%, 8%, and 30%of respondents are influenced are influenced by factors like brand, status , design color, look comfort ,technology, fuel and power respectively. Interpretation: From the above analysis clearly indicates the 30% of respondents are towards power of the products.

FACTORS INFLUENCED TO PURCHASE

Residents 16 14 12 10 8 6 4 2 Residents

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0 Brand Color Technology

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TABLE -8
CONSUMER AWARENESS TOWARDS YAMAHA GLADIATOR: particulars Advertisement Newspaper Magazine Brand Name Word of mouth Total Analysis : Out of 50 samples 60% ,10%, 6%, 20%, of respondents are aware of the product through Advertisement, Newspaper , Magazine, Brand name and word of mouth. Respondents 30 5 2 3 10 50 percentage 60 10 4 6 20 100

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Interpretation: From the above analysis it clearly that 60% of respondents are aware of the product through advertisement.

CONSUMER AWARENESS TOWARDS YAMAHA GLADIATOR

Respondents 30 25 20 15 10 5 0 Advertisement Brand Name Respondents

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TABLE -9 CONSUMER SARTISFACTION TOWARDS PERFORMANCE

Options Yes No Total Respondent 49 00 50 Percentage 98 00 100

Analysis :
Out of 50 samples 100%of respondents are satisfied towards the performance of the Yamaha Gladiator and 0% of respondents are dissatisfied with the performance of the bike .

Interpretation :

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From the above analysis it clearly indicates that 100% of respondents are satisfied of Yamaha Gladiator.

CONSUMER SATISFACTION TOWARDS PERFORMANCE

Respondent 60 50 40 30 20 10 0 Yes No Respondent

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TABLE 10
MODE OF SELECTION OF SERVICE:

Options Yes No Total

Respondent 49 00 50

Percentage 80 20 100

Analysis :
Out of 50 samples 80% of respondents are us to get serviced their bikes at the Dealer, 20% at Local Garage Respectively.

Interpretation ;
From the above analysis it clearly indicates that 80% respondents are mostly get their bikes serviced at the Dealer.

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MODE OF SELECTION OF SERVICE :

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TABLE 11
CONSUMER SATISFACTION TOWARDS SERVICES PROVIDED BY THE DEALER:
Options Good Average Total Respondent 45 5 50 Percentage 90 10 100

Analysis :
Out of 50 samples 90% of respondents opinion towards services provided by the dealer are good , average respectively.

Interpretation:
From the above analysis it clearly indicates that 90% if target respondents opinion towards the free services provided by the dealer is good.
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CONSUMER SATISFACTION TOWARDS SERVICES PROVIDED BY THE DEALER:

Options Good Average Respondent 50 45 40 35 30 25 20 15 10 5 0 1 2

Options Good Average Respondent

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CHAPTER V
SUMMARY OF FINDINGS :
This survey was conducted with a sample size or unit of fifty respondents from the major part of the Tumkur. The analysis of the findings of the above data is summarized in the below paragraphs. Through this study is was found that reasons due to which the

respondents bought the bike was different from customer to customer. It was found that most of the users of the bike bought the bike for their, place of work or office was for from their residence. The other reason for buying the bike was that the public transportation in the town is very poor. And it is also a time killing fir the person to wait at a us stand and take a long journey by standing. There was no remark that the use of the bike reduces the raveling expenses incurred every month Through this sited it was found that the prime reason for buying the bike was fuel efficiency. The persons supporting this view are around 50%the other reason found out was that the public
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transportation in the city has become very poor and it requires much improvement From the study it was found that the advertisement played a major role in providing information about the product to the customer Majority of the people is of this opinion The second important source of information was the word of mouth. . From the study, mileage given by the bike is found out to be very good . Majority of the respondents is happy with the mileage given by the bike. From this study is was found out that majority of the respondents were getting a mileage berween50-60 km per liter of petrol. Majority of the respondents is of the opinion that the price of Yamaha Gladiator is High. Majority of the respondents feels that the dealer is a very good friend of them. Still, some of the respondents said that the dealers very often were not having sufficient stock of the spare parts. There was no saying that the dealers were very much money minded. Most minded. Most of the customers were satisfied with their dealer in term of service after sales. Most of the respondents rate their dealer as average.

Nearly half of the respondents felt that they are happy with their bike. Overall, most of the respondents were satisfied with the total performance of their bike.

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It was found out form the study conduced that the company has a very good image in the two-wheeler industry and the company can bring out the latest models suiting to the India roads, and India people. From the study it was found out the majority of the respondents bought the bike through cash purchase. From the study it was found the 40% of the respondents use their bike for word purpose. Of the remaining users say that the bike is fuel saving an the remaining respondents want more pock up in Yamaha Gladiator . At there is a genera saying that the Yamaha Gladiator spare parts is a bit higher then the spare parts of bikes of other makes. The rate of spare parts has to reduce to make the customer more satisfied . Most of the respondents rate their dealer as average.

SUGGESTION FOR IMPROVEMENT :

- Introduce gas filled shock absorbers in the bike so that the riding becomes more comfortable - Reduce the cost of the spare parts so as to capture market . - Reduce the cost of the bike as this would help to capture the entire bike market.

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- After sales service should be done effectively by the dealer. E.g., by introducing help lines etc, as this will help in satisfying the consumers and gaining their confidence . - Improve the design and looks of the bike as this as this will help in attracting the younger generation, which improves the sales of the bike. - To improve the pick up and power so that the younger generation is attracted. - Improvement is mileage is suggested - The powerful version of the bike has to be introduced in the India market, as there is a long demand for it. - A mew rally version of the bike has to be introduced to focus on the much more thrilling section of the target market.

CONCLUSION:

The Indian automobile industry has got a history of fifty years . the last ten years has revolutionized the bike sectors in India. Many multinational . companies are knocking the door of Indian markets and they are waiting for an opportunity to make their skill. The Indian customer have become more quality conscious is willing to pay that extra bit for international branded bike Yamaha can take the credit of introducing the trend of sporty with the pick-up and power to even for a rally. Now the competition has risen up with the introduction of new bike by the other competition in the market like Honda, LML, Bajaj and TVS companies, which are
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trying very hard to capture the entire bike market . If Yamaha wants to stay in the market they have to introduce a bike, which is fully loaded with good looks, which, can attract the younger generation to buy it.

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