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Kashmir, the golden crown of India, has been a favourite destination for tourists since times immemorial. It is all because of the fact Kashmir appeals to different tastes & choices of both domestic as well as foreign tourists. Its exotic beauty, diversified topography, fresh water lakes, serene health resorts all rolled in one justifying Kashmir being a heaven on the Earth. Kashmir is aptly remembered by the name Switzerland of India. Tourism industry is the backbone of Kashmir economy and provides plethora of opportunities for further investment & development of the tourism sector. Adventure Tourism is a special form or segment of tourism in Kashmir. Adventure Tourism in Kashmir is yet in its nascent stage but has a tremendous potential for growth. The vast & endless scope for the growth of Adventure Tourism in Kashmir can be attributed to its diverse topography & matchless exotic beauty. Today Adventure Tourism is perceived as a fastest growing segment & has proved its significance & prominence by way of being a successful business opportunity for the entrepreneurs. Now with the growing opportunities of Adventure Tourism in Kashmir it is proving to be an economic bonanza for valleyites. Adventure Tourism as the name implies involves risk & thrill and thus addresses the tourists inherent sporting calibre. Adventure Tourism is a journey of tourism sector in Kashmir from traditionality to modernity. It has paved us a way of reaching economic prosperity & self-sufficiency. With some of the adventure tourism activities like river rafting, skiing, camping, paragliding etc. being offered in Kashmir, it fills the tourists with excitement and thrill. Nowadays a trend is being followed by different states all over India with every state promoting its tourism through brand ambassadors e.g. Gujarat Tourism is promoted by Amitabh Bachan, West Bengal Tourism by Shahrukh Khan etc., so here lies an opportunity for Kashmir as Adventure Tourism can act as a catalyst for positioning brand Kashmir. In addition to this there are several other benefits that may accrue as we go for Adventure Tourism in Kashmir. Some of the benefits are as: 1. Stimulate the economy (direct spending related to the use of facilities and services; visitors' and public spending for goods and services; and tax revenue). 2. Enhance the areas image and will help in its infrastructural development. 3. Provide outstanding entertainment opportunities and in some instances the choice to participate in sporting events. 4. Contribute to the quality of life for those involved in the activity. 5. Added employment opportunities in the valley. 6. Provide the platform for earning Foreign Exchange.
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7. Help in establishing a more stabilised Service-based economy. 8. Provide opportunities for young & dynamic entrepreneurs to set up their own ventures. 9. Valuable appeal to domestic as well as foreign tourists. 10. Lubricate the process of going along the trend set in international tourism. In light of the above discussion it is quite clear that Kashmir should catch the trend as soon as it could be. In order to stay in tune with the international tourism we should let Adventure Tourism to flourish and grow to its full. So we wish you to avail us a good marked space in Sonamarg where we could start our activity. Our Adventure Tourism activity will comprise of providing Snowmobile & All-Terrain Vehicle (ATV) services at Sonamarg. Now the tourists will have an opportunity to taste the thrill of speed, enthusiasm & passion in one single ride of the vehicle.