World's Fair: Publications

Box# 32
Folder# 625
[Word's Fair:
Publications]
1962- 1963
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GROUNDBREAKING AT THE NEW YORK WORLD'S
THE PAVILION OF INDONESIA JANLI/\RY
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Following 1s the transcnpt1on of remJ.rks 1->y
Indonesian and World's l'.ur ofticiJ.Is ,1[ ground-
hreakmg ceremon1cs for the Indonesian PJ.vi!.on.
New York World's F.ur. FndJ.y. January IH,
1963.
RICHARD C. PATTERSON, JR. [Chief of Proto-
col}. Your Highness, Your Excellenoes, Mr. Moses, Mrs.
McCaffree and gentlemen. This groundl->reaking is of
very grear inreresr to the people of New York, rhe
people of the United States, of Indonesia, and the
people of rhe world. It is S)mbolic of rhe rime m which
we hve. indonesia - one of the largest nations m the
world in population. and I was rold by his Highness.
corr.ing our this morntng. that 1t is no'\\." 96 miilton. 1n
SIZe and m spirit -- is many thousands of miles .1way
from New York.
Bur President Sukarno. rhe founder of this republic.
came to the Fair on this site and he realized what the
New York World's Fair stands for- Peace through
Understanding- and man's achievements on a shrinking
globe in an expanding universe. He and his government.
therefore, planned to bring to New York and to the
Fair, a part of Indonesia. The people of New York, your
Highness. and the world, will meet the people of Indo-
nesia here. They will learn of them -of their culrure,
their history, and their plans for the furure.
We are delighted that a part of the Republic of Indo-
nesia will be here in New York. It is now my pleasure
ro introduce Mr. Allen Beach, direaor of the Interna-
tional Area of the Fair. Mr. Beach has been workmg at
fairs a great part of his life. He has in faa, worked on
fairs in Indonesia. Mr. Beach.
ALLEN BEACH: Thank you Ambassador Parterson.
Your Highness, your Excellencies, Mr. Moses, ladies and
gentlemen. Governor Poletti is travelling abroad. It
would have been very appropriate if he could have been
here today, and he would have liked to have been here
because he was here rhe day rhar President Sukarno came
and was the host along with Mr. Moses the day that he
picked chis sire. So, on Governor Poletti's behalf, I would
Cover: The Pavilion of Indonesia, model shown here. will be a combination of its country's sculpture, architecture, crafts,
progress. food and entertainment. The entrance gate, or Tjandi Bentar, will be carved in stone in Indonesia to the
specifications of authentic Balinese temple entrances. The Meru (right). or temple tower, will also be shipped from
Indonesia to the exhibit site. The pavilion has been designed by the Indonesian Architectural Committee, headed by Mr.
M. Sudarsono in association with Abel Sorensen and Max 0. Urbahn. The contractor is Turner Construction Co.
1963 New York World.i Fair 1964-1965 Corporation

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like to say just a few words in welcoming you here today.
Indonesia has a great story to cell to the world - a
really very gre-at story. It's a dynamic nation, a determined
nation, a forceful nation with youthful vitality. By
comparison to some other countries of the world, Indo-
nesia is a young country It's a young republic, and it's
on its way to greatness. I have a very close affinity ro
Indonesia because I have lived there, and the first fair
chat I worked on outside of the United States was in
Indonesia.
This was the Pekan-Raya Imernarional in 1955, ar
Djakarta, a wonderful year to be in Indonesia, because
this was the lOth year of lndones1a's independence. The
word Merdeka - chis is the word for independence and
freedom- was on everyone's lips as August 17th ap-
proached, the day of Indonesia's independence. A tre-
mendous ceremony was under way for weeks. It was
indeed a thrilling nme robe in Djakarta and in Indonesia.
I recall how I was caught up with the spirit of the
ceremonies and rhe celebrations char were going on. and
many times I thought that this was probably the feeling
that my forefathers had many years ago in the United
States, when this country was a youthful country. Sri
Sultan Hamengku Buwono is very representative of this
forceful leadership in Indonesia. He is here roday as an
emissary of President Sukarno, and he - among his many
duties- acquires a new duty which is chairman of the
Indonesian Commirree for panicipation in the New York
World's Fair. He's a four star general. He heads up all
the tourist organizations of Indonesia, as well as his duties
as a Sultan of Djokjakarta. I think this is very representa
rive of Indonesia's leadership.
He was very instrumenul in the movement to bring
independence to Indonesia, and was also instrumental in
negotiations that brought West Irian into the republic
of Indonesia. Indonesia is one of the first countries to
break ground, working with their architects - Abel
Sorenson and Max 0. Urbahn and their construaion com-
pany. President Sukarno is an engineer and has taken a
personal interest in the design and plan of the pavilion.
I spent many wonderful months in Indonesia. I visited
many of your cities: enjoyed the friendship of your peo-
ple; enjoyed your culture; appreoared your art and music.
and now 10 1964 and 1965, the many millions of people
who weren't as fortunate as I to travel to Indonesia will
be able, through your pavilion, to enjoy, appreciate and
learn more about your fine country.
RICHARD C. PATTERSON, JR.: Thank you very
much, Mr. Beach. Your Highness, we are aware of the
great importance your government attaches to this Fair,
and to the representation of Indonesia, in that they have
designated a man of your srarure and renown as its Com-
missioner General. We are honored b} your presence. Wt
know that the Pavilion of Indonesia will be one of the
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H1s H1ghness Sn Sultan Hamengku Buwono IX presents
Fair Pres1dent Robert Moses w1th a native lndones1an wood
carvmg.
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most interesting and exciting at this Fair.
Gentlemen. I give you his Highness, the Sultan of
Djokjakana.
HIS HIGHNESS SRI SULTAN HAMENGKU BU-
WONO IX. COMMISSIONER GENERAL FOR THE
PAVILION OF INDONESIA: Honorable Mr. Moses,
Commissioner Patterson, ladit>s and gentlemen. As chair-
man of the Indonesian Committee for rhe New York
World's Fair, I wish ro express my deep appreciatiOn for
your presence at this gathering and your interest in this
project. This groundbreaking ceremony wh1ch marks the
heginnmg of construction of rhe Indonesian Pavilion at
the World's Fair is evidence of the determination of the
Indonesian Gmernmenr and irs people ro contribute ro
the realization of the basic purpose of the Fair.
Ir is indeed the sincere hope of rhe lndones1an nation
that its participation in the Fair will further the aims of
world peace, develop berrer international understanding.
and promote harmonious international relations. And, in
this respect, I sincerely welcome and appreciate rh1s oppor-
tunity given to us by the New York World's Fair
Corporation.
The Indonesian Pavilion which will occupy a 40,000
sq. ft. block, will have a circular main structure: which
will reflect our way of life; our rich and dynamic culture;
our huge natural resources and the possibilities of ex-
ploiting them; and our contributions co world trade.
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And last, bur not least, it will reflect our effons to attract
foreign rourisrs.
In this area we have seen the emergence of many
unique nations - each one struggling co develop irs own
identity, and Indonesia, too, is still in the process of
consolidating the gains of irs revolution. Quire logically,
the Indonesian Pavilion will illustrate the effons which
have been made coward rhe realization of the aims of irs
revolution. That is, the establishment of an Indonesian
society based on rhe five principles of our philosophy and
the achievement of friendly international relations
through mutual respea and understanding.
The importance Indonesia attaches to the World's
Fair is indicated by the faa that President Sukarno him-
self, before deciding on Indonesia's participation, viewed
the site of the Fair, and, furthermore, gave personal
direaion in the planning of the pavilion. Ir has been
decided by the Indonesian Architectural Committee, in
association with Mr. Abel Sorenson and Mr. Max 0.
Urbahn, that the Indonesian Pavilion will have a tropical
accent. Ir has been conceived as an expression of rhe rich
culture and colorful history of our country, and of the
dynamic new developments which have occurred since
independence. The entrance gare which will exemphfy
our culrural past, will lead to a pa,ilion depicting the
present way of life of the almost 100 million Indones1an
people.
A variety of Indonesian arc goods and handicrafts will
Robert Moses presents and explains the Fair's official
medallion to His Highness. while Allen Beach looks on.
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be offered co t:he public at t:he gitr shop co the right of
the entrance. The roof of the circular main strucrure wdl
bear a large sculpture reminiscent of a hand which will
symbolize the five inseparable principles of our philoso-
phy, the "Pancha Sila," emphasizing belief in God,
humanitananism, national unity, democracy and social
JUStiCe.
lndones1a is known for her great scenic beauty, her
various arcs, her enchanting music, and her variel) of
d.mcers all these trul} affecting her mono, Bhmneka
Tunggal Eka, or Uniry rhrough Divers1ry. Bur people
of Indonesia are also known for their great hospitality
and rhe1r skill With exotic dishes, which we hope many
VISitors will sample at our restauram m the pavilion.
Since January I 961, Indonesia has been doing her
utmost w implement her H-year overall development plan.
The success of the plan will not only enhance the
standard of living of the Indonesian peopk. but will also
demonstrate the benefits ro be gained w1rh techniCal
and economiC cooperation berween developing countnes
and highly developed ones. Let us hope char the successful
cooperation berween the Indonesian Committee for the
Wodd's Fair, Jnd the management of the New York
World's Fair Corporation may be a happy omen of things
to come. Nor only for my count!), bur for the entire
world. Thank you And may I. on behalf of my govern-
ment. g1vc to Mr. Moses a symbol of friendship.
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ROBERT MQSES: Your Highness, Mr. Ambassador,
friends, we are happy ro see you here again. I remember
wirh great pleasure t:he visit of your dynamic President
and his parry in 1961, when you came to look us over.
You are here now as the Commissioner General of the
Indonesian Pavilion. I believe you like what you've seen.
I'd like to add something, nor being much of a diplomat
myself. I've seen a good many representatives of foreign
countries come and go in the last two years, and I have
seen no more interesting personality than President
Sukarno's.
And I want to add something to t:hat also. He came
our here and he looked the place over on the ground. And
he knew just what he wanted. He had a very clear idea,
being an engineer, of t:he size of the place. And t:hen
when he got back, the lawyer said that they didn't quite
have the lease papers drawn up. They weren't ready.
You remember t:hat, some of you. And he said he didn't
care, rhar he'd sign his name down on t:he bottom and
they could fill out up above.
Now char's the kind of man I like. Some years ago
when I rook over the building of t:he Power Development
on t:he St. Lawrence River, subsequently on t:he Niagara,
and that included a good parr of t:he seaway, my officer
in Canada who had been the mayor of Toronto, Bob
Saunders who was later unfortunately killed in a
plane accident came in and we calked about a conrraa.
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And I said, why do we have a contract? Well, they said,
this is a billion dollar enterprise. I said, what difference
does that make? Let's do it on the basis of friendship
and getting along together. So we never had a contract.
We carried out that entire program, and I think this is
quire unprecedented in any kind of international affairs
- wit:h no contract at aiL We never had a dispute. And
I chink that President Sukarno is just that kind of a
fellow and t:he General is also.
At this point we are building what we consider to be
an olympics of progress, which means that t:he nations
of the world, their industries, arts, inventions, will be
here in free and open competition to demonstrate achieve-
ment. Indonesia is one of t:he great new countries of the
world. I imagine that there are very few penple in the
United States who have any idea of what goes on there,
aside from the fact that it is stretched over about 3,000
miles as our country is- it hasn't the same acreage or
mileage, because the United States has a greater latitude.
And t:he Indonesians have a vague idea of what it means
to speak of a hundred million people. This is a tre-
mendous experiment in democracy, a great new republic,
and we are delighted to have t:hem here. We have a symbol
of the Fair, Your Highness. We want you to take it with
you. It has t:he Unisphere on one side, you saw that as we
came here ; that is, you saw the beginning of work. On
the other side is the shield of the City of New York. And
that's it.
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His Highness Sri Sultan Hamengku Buwono IX and Robert
Moses salute the construction workers as they start exca-
vation for the Pavilion of Indonesia.
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NEW
YORK
Flushing 52, N.Y.
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UNISPHERE
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THE PAVILION OF INDONESIA
HIS HIGHNESS SRI SULTAN HAMENGKU BUWONO IX, Commissioner General
SOESANTO OJOJOSOEGITO, Consul General
WORLD'S
FAIR
ROBERT MOSES, President
1964-1965
CORPORATION
Tel. 212-WF 4-1964
TliOMAS J. DEEGAN, JR .. Chairman of tho Executive Committee
WILLIAM E. POTIER, Executive Vice PreJident
CHARLES POLETII, Vice President, International Affairs ond Exhibits
STUART CONSTABLE, Vice President, Operations
WILLIAM A. BERNS, VIce President, Communications and Public Relations
ERWIN WITT, Comptroller
MARTIN STONE, Director of Industrial Section
GUY F. TOZZOLI, !Port of New York Authority) Transportation Section
ERNESTINE R. HAIG, Secretory of tho Corporation and
AISistant to the President
WILLIAM WHIPPLE, JR., Chief Engineer
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APRIL 21, 1963
CHRISTIAN
SCIENCE
PAVILION
GROUNDBREAKING AT THE NEW YORK
WORLD'S FAIR 1964-1965
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Excerpts from transcnprion of rem.1rks made hy
members of the Chrisri.m Science Church and
\Xforlds Fair ntficials .u the Christian Sciente
Panhon _groundl->reakin_g ceremonies, New York
\X'orld's F.ur, Sunday. April 21. 196).
RICHARD C. PATTERSON. JR. [Director of Pro-
row!} and genr!Lmen, we Jre here toda}' ro rake
parr 10 ,, ,-ery mp<.>rtJnt ceremony The
p.1vihon wh1ch will nse on this Site will serve to remind
I of us rh.u ..1 l3.r}!t' me.1sun: of Amcric.1 s suCCl"SS
from the religwus freedom we enjoy.
I should hke first ro present Mr. Hobson F. Miller.
dtstln,l!liiShed ch.urman of the Commirree for Chrisri.m
Suence Aniv1t1es .1t the World's Fa1r.
HOHSON F MILLER Th.tnk you. Amh.tss.tdor. We
wdl "l'"n this joyous <K<-"'"" with .1 hymn. I sh.dl rt::.td
rhe 11m of th.lt hymn .md then we will he led by
Mr. Ri,h.trd Wrightson.
Thou wiH"e .dmtghty Word., h.H" .md d.uknes-; he.1rd
:\nd rook rhe.r hur us. we huml->ly pr.ty
And "hne the (;ospel-d.ty 'heth nor 1ts ,l!lorious r.1y.
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Friends, on behalf of the members o{ the execurne
committee for Christian Science Activities at the World's
Fair, on behalf of the members of the various committees
who ha,-e done so much to bring our objective to fruition.
and on behalf of the World's Fair Corporation who so
kindly provided this tenr and these tine facilities--
greer you.
Our participation in this World's Fair is in .!Lcord with
rhe purpose of Christian Science. which is ro heal the
sick .1nd ele\'.lte the race. Mary B.1ker Eddy. Discmerer
.md Founder of Chnsrian Science, was so dl'votc:d to peace
"" e.trrh .ll1d the brotherhood of mJ.n thJ.t she pr.1yed
daily for the pacification of all national ditticulties. for
the bwtherhood of nun. ior the end of idolarry .md
infidelity, and for rhe growth and establishmenr of Chm
rianiry.
The Chicago World's Fair in 189:'> included a Parlia-
ment of Religion where .111 J.ddress on Christian Science
written by Mrs. Eddy was read by Judge Septimus J.
Hanna. Judge Hanna was inrroduced by J non-Christian
Scienrist, the Honor.1ble Charles Carrol Bonney. presidenr
of rhe World's Congress Auxiliary, who once sJ.id in his
remarks before that body: "No more srriking mmifestJ.-
[lon of the lnlt:rposirion of dnine Prmidencc: in hum.m
Cover: The Christian Science Pavilion, designed by Edward Durell Stone, showing its seven-pointed star roof. The pavilion
will be set in a pool with fountains interspersed. The separate building will house a reading room.
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1963 New York World's foir 1964-1965 Corporation
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affairs has come in recent years than thJ.t shown in the
raising up of rhe body of people known as Christi,m
Scientists, who are called ro d<.:clare the re.II
between religion and science, and to restore rhe waning
f.tirh of many in the verities of rhe s.1cred Scriptures."
Thar is also from "Miscellaneous Writings" hy M.1ry
Baker Eddy.
How prophetic wJ.s this sr.ttement' Today. rhe hJ.rmony
between religion J.nd science bl'comes more .ll1d more
apparenr. The great advances in spacl' exploration hint
the infinite nJ.lllre of God's universe, bur J.s Christ Jesus
declared. "The kingdom of God is wirhm you." Th,lt is
in Luke. Therefore. the rrue universe is nor ro be found
in space. While: rime and sp.1C<: may seem w sepJ.ratc: men
from each other, the speed oi rravc:l J.nd communication
brings them closer to each other. foretelling the recogni-
tion of one universal family. or brotherhood. Christian
Science IS indeed opening men's minds to the real har-
mony between religion and science. ,ll1d is giving to the
world the h1ghesr sense of sul'nL<: - sp1riru.d Science:. or
Christ Science.
The fJ.ith of nuny 111 the Scriptures .. ts Mr.
Bonney I'll! it. h,;s been restored fnr millions by ChristiJ.n
Science. All sincere Christian Scientists read the King
J.tmt:s \'erswn of the Holy Scriptures c!J.ily. and it is .1
he.Ktm ro light their parhs and govern their Ji,es. An
. lf[icll' in the "ChristiJ.O Herald" some: years ago sured
Signalling the bulldozer driver to officially break ground for
the start of the Christian Science Pavilion are: (left to right)
Ralph E. Wagers, President of The Mother Church, The First
Church of Christ, Scientist, in Baston, Mass., Robert Moses,
president of the Fair, Hobson F. Miller, chairman of the
Christian Science Committee for the Fair and Edward Durell
Stone, architect of the pavilion .
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Robert Moses, Fair president, presents the official World's
Fair medal to Ralph E. Wagers, as Hobson F. Miller looks on.
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rh.H hec.1use of Chnsu.m Science rhe Bibie Is more
rc.1d rh.1n en:r before
\X'hen we open rhc doors of rhis Chrisrt.ln Snen,,
P.l\ ilion. we will 1111 tte millions of people w lOme in
.1nd dnnk Jc,ply of Jesus refresh111g in1ir.uion "Coml
umo llll' .. dl yc rh.u l.thor .mJ .tre he.l\1 l.tden .. md I
'"II .t.:" c 1 "" rnt 1 )
\X'Hh rhc use of modern rechngues in ,lLJdru-Yi'iu.d
l'r'"nt.HI!lll, ,-isHors ro rhis !"'"ilion will he .tff.,rded con-
' lllllll,l: .1nd Jo,umemed e1 1cknce rlur UHIIHless rhous.tnch
td j"tr ... tllh rhc.: t{;.lChings (If rhc cx-
pl.uncd 111 ( hnsr1.1n Sclt.:nct.: h.ne found _Jco;us prom"'''
dpplll.1hk to .til hum.tn needs
In doo;mg. a IS tirrmg ro he remmded rh.H rhc d.uh
... nf rht: Rt:iJ.t:.Jous P.Lrh.unc:nr 10 ( hzt:.1go \\Tr<..
"f'l'llt.:d h .1 Pruresr.uu tlcrgrm.tn usmg .1 l'r.tn-r. from rhe
pen of .\l.m lhkt:r Eddy. known ro t:\l'r\ ( hnsll.tn s, ,.
em"r " rhc f),,,h Pr.tycr
'Thv klll,t.:dom ume . kr rhcc of ,In 111L: Truth.
L1fe.. tnd Lo\t: he est.tbli'>ht:d 111 1111.: . tnd rule our of
nll' .dl '"' .. md nuy Thy \\lord cnn,h rhe .ttfecr,ons of
.1il nunk111LI. .md gmcrn rhcm '"
lr i' 1111 pk.l'>ure now w mrrodl!le w 1ou rhe mccmhcrs
of rhc l'Xl'llHI\T lOmmmec. Mrs. Muriel Holl.md . .\lr
Hcrm.tn s,hm1dr . .\lr. George Sweetser . .\lr. John Young.
. mel our \\ orkm,t.: sutf who h.l\e done .1 tremendous job
,\[ r. Gil Roh1n,on. ollr gcnu.d m.uu,t.:c:r; M1ss Je.m Els1e
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Sanders, Miss Anni Snl-
linger, Mr. Robinson's secretary; and Mrs. Mildred
Miller .. 1 1olunteu worker who ukes ure of our hooks
RICHARD PATTERSON: you. :\lr. Miller.
I w.ts \'try much impressed hy I'd like ro present
for .1 bow rwo of my colk.tgues in the World's Mr.
\X'ilh.tm Berns .md Mr. Allen Beach, who extremely
11nporr.tnt dep.trrmenrs m rh1s huge org.tniz.uinn.
L1dies .md gcnrkmen. I now present rhe presidenr
of The l\.lorher (burch. The f!fst Church of Chrisr. S.:ien-
'"' m Bo,tol! :\lr R.dph F WJ.gers
RALPH E. WAGERS GDod .lfrernoon. my fnt:nds.
The New York \X
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orld's F.ur, in which 1t is nur ple.lSure
ro p.1rt1cip.ue. must impress rht: world with rhe grear
possihiliti<:s of .1 free people dedicated ro rhe usk of
bringing ro the world tht: proof of .m economy h.tsed
upon rhe God-gi\'en rights of indiYiduals to del'elop rhcir
ralcms .md usefulness for the good of all. While the
scie-ntific achicl'emem of men throughout rhe world
during rhe past century has been nothing less than
stardmg, rhe splfitual achieYemems of egually dedic.ued
indil'idu.ds are bringing the teachings of our gre.u Masrer,
Christ Jesus, our of the realm of doctrines and creeds imo
rhc re.dm of demonstrable dlline Snence.
In this ct:mury, and in this coumry. there has appeared
a interpretation of the Master's teachings--
cast in the role of scientific Christianity. Mary Baker Eddy
is widely recognized for the great ser.ice she has rendered
ro the cause of mankind in general, and of Christianity
in particular. She stares in her book "Miscellaneous Wrir-
mgs "Th1s a!!-e is reaching our rowards the perfect
Principle of .1ll things; is pushing towards perfecrion in
an. inl'ention, and manufacture. Why then shouid religion
he stereotyped, .md we nor obtain a more perfect and
practical Chrisrianiry' Ir will ne\'er do to he behind rhe
rimes in things most essemial, which proceed from the
standard of right that regulates human destiny. Human
skill but foreshadows what is next to appeJ.r as its dil'ine
ongm. Proportionately as we p.ut with maren.d. systems
and theories, personal doctrines meekh to
ascend the hill of Science. shall we re.Kh the nux1mum
of perfection in all things ...
It is fitting that ChristiJn Science should take is pl.lle
with other Christian churches in poinring om rhJt rhis
nation h.1s and wdl maimain, Jts as H
recognizes ever more clearly that a society can endure
only as ir is based upon an acknowlc:dgmenr of rhe
supremacy of God, Spirit, and His e1er unfoldmg purpose
for man. Thank you.
RICHARD P A TIERSON; And now I the honor
w presem rhe administrative genius of rhe New York
World's Fair, rhe Honorable Robert Moses .
ROBERT MOSES: Ambassador Patterson, and friends.
I'm sorry that Gene Taliaferro isn't here. He was one oi
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rhc: firsr of your group ro ulk ro us .thour .t Chnsr1.1n
Scoenn:: P.l\'ilwn .. md I"m '>LIT<.: hc.:rc.: 111 spmr. I .tm
clc.:lighrc.:d rh.u Ed Stone. one of the \-c;ry grc.:.l! .tr<htc-cr,
of our runt, IS here.
Ir ,..,nr the '\JZC pf rhc p.H 1hnn. the . .llnount of money
rh.tr you spend on It, or rhc ourw.trd 1mprc.:ss1on 1t
rh.1r imporr.tnr. \X'c unr .til h.tn the rcsouru" of
Cmcr.d .tlld Ford .. 111d rhe .t:.ts .tlld l1,t:hr mdu.,rn
rhc.:y .He imporr.tnr. bur some of rht:'>t: sm.dlc:r rhm_t:,
rh.tt unhr.ttc un.t,t;lrl.Hion. lll,t.:t:nuH). rhou,t.:hr .tnd rht
n.du kmd of >pmr .. trc fulh " llll('t>rt.tllt .tnd I .un 'llr<
11Jll ,l[[f.ll'f JUS[ .IS much .HtCIHIOil
\till .Ill knu\v rhe 1dc.1 hchnhl the F.ur
All worid ld.-c: rht ,ollt-,t.:c o;hlcl,f-. pr.tr for
rrurh .ulc! lghr .. lllcl .dl of them .11m .tr pc.ttc. To u-;c
. t r.Hher humble .tnd popul.ir WL .trc
here .tr .t son of Olymp1cs ,,f Pm,t:res' 111 rhc rtml'l'f of
rhe Olrmp1c G.unes. We Ill\ nc peoplc: from .dl m u the
to lllnll' here .. uh.J hnng rhe1r \cry J"rnduch
\X't rc-11 rhcm ri1.H 1t ro he .t f.11r .tnd open tlll11
pct1!111n of ,Jc:.ts. 111\c:nrions .tnd skdk \X'hcn fore1gn
LOllll[fJCS .tTl' COil(t:Tllt:d We JTC: nor p.trtltllf.trly ln[<.:fC:StCd
111 1deolog1c'> we.: Lln 'r be:. We m.ty dls,tppron: of the.:
1deolopcs of some uf rhe exh1hJturs hur rh.tr doesn't mun
dur ,,.l. don't v..tnr rhcrn here \X'e w.tnr thcnl ro nlLC::t
on t nnm1on ,t;round.
:\,you know, rhe Olymplt> .tre nor Ill'[ .Hhlc:ric' Thc:y
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reprcsenr competition in .dl rhe arrs. and char's whar we're
. um1ng .It here: ro have all people come hen: on equal
terms. to mcer here.: on common ground. w form new
fnenJships.
Now of course you know char we h.1ve sr.ues. rhe
Un1red StJtes Gmernmem, rhe City of New York which
"cdehr.uing 1ts 'IOOrh Jnnl\ers.tf) . .1nd we ha\'e iorci,t;n
< oumnes .til represented here.
We h,t\'c mdusrnes .. tmust:mcnrs. Jrts .md we h,t\c
religions.
l h.1n only nnt: orher rhing ro sJy, in .1ddirion ro wel-
wming rnu w1rh open .mns: We hJ\'e .1 lor of cxhihirs
here. J lor of pa"ilions .. 1 lor of sreel, stone. contrete and
mc:r.d going up On .1 ceruin ti.He which we h.t\'e fixed.
.1nd it's ,ery soon. \Ve not ro spend 111orc
rime cnrerr.unm.t: nr ltstmmg ro people who h.tve orhcr
rhm,t;s ro cxhihir beuusc we: fc:el we h.t,e c:nnugh. Thc:rc.:
.trc \l)lllt' rh1ngs rh.tr Jrt Ill .thq Jnct:. thlllJ.!S we thmk .He
Jlllf'orum rh.lt may come in or drop hy the w.1pidc:. Fnr
exJmplc, we WJIH J HJII of HeJ!th- puhl1c he.dth.
medicine l think we're going ro get ir. Orhc.:rwisc we:
.trt SJtisfit:d With whJr we lun: . md we're gPing ro dc\'ote
rhe rc.:m.uning sp.tt<.: ro greene-ry. l.mdsc.tpm,t.:. trees. Jnd
'hruhs.
:\Iow 1n your ChnstJ.ln Sncnce P.n 111on, you J.rc
to hJ,e .t place for people: to come .tnd resr Jnd think
.mel conrcmpiJrc - -we w.tm thJr. We don'r w.tnr rhis
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Fair ro be only a place of noise and emerrainmem --- we
wanr ir also ro have greenery Jnd landscaping. and we wJnr
ro have places like rhe Chrisrian Science Pavilion- where
people can reflecc on what they've seen, and givc some
rhoughr ro whar we are arrempring ro do here. Whar we
are attempting to do, of course, is to achie\'e rhe l.trgc.:sr
measure of inrernarional amity and friendship we can in
chis space age and cold war age. Thank you.
HOBSON F. MILLER: We'll have a closing hymn
which will be led by our very dear and generous friend,
Mr. Wrightson, and concluding that, we'll have a benedic-
rion by Mrs. Holland. The Hymn is #414 from rhe Chris-
nan Science Hymnal. I will read rhe firsr verse only and rhe
chorus. Let us carry chis in our hearts forever. Expressed
in rhis hymn is one of the reasons we arc ar rhe Fair .
1 love to tell the story of unseen things above,
Of Jesus and his glory, of Jesus and his love,
I love ro rell the srory because I know 'cis true,
lr satisfies my longing as nothing else can do.
I love to cell the story, it is my theme in glory
To tell rhe old, old srory of Jesus and his love."
BENEDICTION BY MRS. MURIEL N. HOLLAND:
The benediccion is from Ephesians. "No-., unto him rhar
is ahle to do exceeding abundantly above all rhar we
ask or chink, according to rhe power char workerh in us,
unto him be glory in the church by Christ Jesus through-
our all ages, world without end. Amen."
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THE
CHRISTIAN SCIENCE
PAVILION
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COMMITTEE FOR CHRISTIAN SCIENCE ACTIVITIES AT THE NEW YORK \}\/ORLD'S FAIR
NEW YORK
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HOBSON F. MILLER, Chairman
HERMAN J. SCHMIDT, Vice Chairman
FRED M. van ECK, Treasurer
WILLIAM H. ALTON
MRS. MURIEL NELLIS HOLLAND
GEORGE T. SWEETSER
JOHN ORR YOUNG
WORLD'S FAIR 1964-1965 CORPORATION
Flushing 52, N.Y.
Tel. 212-WF 4-1964
THOMAS J. DEEGAN, JR., Chairman of the Executive Committee
WILLIAM E. POTTER, Executive Vice President
CHARLES POLETTI, Vice President, International Affairs and Exhibits
STUART CONSTABLE, Vice President, Operation
WILLIAM BERNS, Vice President, Communications and Public Relations
GUY F. TOZZOLI, (Port of New York Authorityl Transportation Section
ERNESTINE R. HAIG, Secretary of the Corporation and
Auistant to the President
WILLIAM WHIPPLE, JR .. Chief Engine"'
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GROUNDBREAKING AT THE NEW YORK WORLD'S FAIR 1964-1965
WORLD OF FOOD PAVILION JANUARY 23,1963
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Following is a transcription of remarks by
World of Food and World's Fair officials at
groundbreaking ceremonies for the World of
Food Pavilion, New York World's Fair, Wed-
nesday, January 23, 1963.
MARTIN STONE [ Direaor Industrial Seaion ] :
Monsignor Joseph McCaffrey will deliver the invocation.
MSGR. McCAFFREY: In the name of the Father and
of the Son and of the Holy Ghost, Amen. Almighty Eter-
nal God, who has dominion over all mankind and his
works, look down with approval upon the erection of this
new building. Consider chat chis work will be done for
the benefit of mankind. Bless all those who by their in-
genuity, industry and labor, will erect this building, and
particularly bless all those who in the furore will work
in this building. May all that they do or all that we ever
hope to accomplish redound to the greater honor and
glory of God, Amen. In the name of the Father and of
the Son and of the Holy Ghost, Amen.
MARTIN STONE: Ladies and gentlemen, I have
been asked by Mr. Jones, executive vice president of the
World of Food, ro acr as master of ceremonies, as it were,
for this occasion, because I have lived with him through
many of the labor pains, so I guess I am supposed to be
here ar rhe birth of the baby.
I wam ro thank all of you for coming here, in behalf
of the Fair. We are delighted to have you. We are de-
lighted at chis wonderful rurnout and we anticipate that
this may reflect the gate that Mr. Deegan predicts will be
seventy million in 1964 and 1965. Please keep in mind
that during those years you will be paying at the gate.
I should like to read just a few telegrams if I may, from
Cover: More than thirty major food manufacturers and distributors will display their products in the World of
Food Pavilion. Shown here and situated near the main entrance to the Fairgrounds, the flve-story structure will
be topped by an "edible garden." Exterior landscaping will be highlighted by rare fruit trees and spice plants.
Architect: Lionel K. Levy. Contractor: Charles Miesmer, Inc.
2
e 1963 N... 't'ork Fa" l96A-19e5 Corpoo-ohon

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The World of Food groundbreoking ceremonies, held at
the New York World's Fair, January 23, 1963.
some people who unfortunately could not be here with
us. From Mr. Adlai Scevenson. "Unfortunately the pres-
sures of official business prevent me from attending your
groundbreaking ceremonies on January 23. However, I
would like to extend my best wishes in your World of
Food Pavilion- a subject of keen importance ro the
world as a whole." Adlai Scevenson.
Senator Javits: "Please convey my greetings on chis
auspicious occasion to all those participacing at the ground-
breaking ceremony for the World of Food Pavilion for
the New York World's Fair, and my special regards to
your many distinguished guests. It is indeed a noteworthy
event, and marks a vital contribution on behalf of our
community and nation." Jacob Javits.
And one other telegram, from the Mayor of the Ciry
of New York: "Board of Estimate meeting prcvenrs me
from attending groundbreaking ceremonies for the World
of Food Pavilion. The impressive plans for the pavilion
assure that it will become one of the most memorable
events in the forthcoming Fair. All good wishes." Robert
F. Wagner.
At this time I should like to introduce Mrs. Sylvia
Shur. She is a director of the World of Food Advisory
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Board, and w.ll be m charge of the coordination of spe-
cial events. She tS a former food ediror of LOOK maga-
zine. She ts now director of Creative Food Services, Inc.,
and widely Jlknowledged as one of the food experts in
the nation 1\f rs. Shur.
MRS. Of all things which .1 f .11r mc.1ns, it
means food roo. A fair satisfies many kmds of hunger,
and cre:Hes m.1ny kinds of interest Hunger for exnremenc.
for color, for the closest kind of commumcanon, the new
experience. And a fair means hunger for food roo. Of all
the appeals of .1 fair none is stronger. more lasnng, or
more basic than the interest m food
We break bread hcre wday. e\'en before we break
ground. An old tradlflon m f atr pl.1nnmt-: - - rhe word
"fair" itself comes from .1 L.1tin wnrd me.mmg a "feast
day." Amenun fJtrs b<:<amc .1 sht>W pLt<e ior pnze foods
.md the btrrhpl.lct: of m.my f.J\orm:s 10 Americ.m eating.
It was .u J f atr rh.tr the hot Jo,L: was tirsr served in a roll;
ICe cream 10 .1 SPeLl. rc.1 poured on:r ICe. At an older
French fJif, .dmost .>oo yc.trs '!"' cotfee was first intro-
duced \X
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c owe much ru f.11rs
The SC\'t'nt' mdlron ,.,strors who wrll srream by here, when
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the grass under foot is real along with the flowering trees
outside an edible garden, will find more than an imposing
structure. This is to be the stage where the American
food industry will meet millions of adult visitors and the
next generation of young Americans, face to face. Here
fairgoers will walk down a main street of Americana
foods, visit the miracle of convenience foods, find special
food appeal for teens, for sportsmen, for outdoor cooks,
for gourmets and for kids.
They will meet at firsr hand familiar food names in
very memorable settings. We are cooking up here one of
the great food experiences of our generation. At the
World of Food, visitors will find a dazzling new way to
shop in the supermarket of the furure. They may dine on
new kinds of steak dishes, sip a rainbow of new drinks,
or go home talking about their first caste of such novelties
as fried ice cream, frozen inside but batter dipped outside.
The bread we break today is made by participating
bakers whose loaves for one year, if laid end to end, would
reach from here to the moon and back again, with enough
left over to feed even the crowds at the Fair. This is the
drama of American food producrion to be highlighted at
the World of Food. The prologue to this food spectade

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A giant set of silverware is used to break ground for the
World of Food Pavilion. left to right: George P. Mon-
aghan, Jim Jones, Robert Moses, Thomas J. Deegan, Jr.
and Martin Stone.
is being written now. Special programs developed by our
Board of Advisors, leading editors, and daily program
activities are designed to make the World of Food the
stage for an exciting, two season performance. The stars
-you and the food industry.
MARTIN STONE: Thank you, Mrs. Shur. Our next
speaker is the director of the Food and Agricultural Liai-
son Office with the United Nations. In 1948, Mr. Joseph
Orr was appointed assistant secretary general of the Inter-
national Emergency Food Committee, and assistant direc-
tor of the Distribution Division. In 1951, he held the
post of special assiStant to the Director General, which
post he held until his present appointment, January
1, 1956. For 25 years he was with the United States
Department of Agriculrure. I have the pleasure to present
Mr. Joseph Orr.
JOSEPH ORR: Mr. Scone, distinguished guests, ladies
and gentlemen. It is indeed a pleasure for me to represent
the Food and Agriculture Organization at this ground-
breaking ceremony for the World of Food Pavilion of the
New York World's Fair. As you know, FAO is an inter-
s
governmenul organization in which 100 countries have
Joined rn.cerhn w tmprove the world s food production.
Irs ohjecr"'" tndude tmprovmg rhe production, disrribu-
[lon Jnd mtltt..Hton of food, and raismg rhe nutritional
level, of rhc world"s people.
It ,., ht:t more: an,J more .tpp.!rent th,u rhe food
prot...co.,_..,III,L. d1stnhuun_g .1g:enL1es h.lVC:' a vital role to
play "' rim ltt:ld It was ior thl'; re,1son th,lt FAO panic-
lp.itt:d .11 t:r"t:h tn the rtcenr F1frh lnternJ.ttonJ.I Food Con-
( lu1 Dtrt'(tllf [ic:neral. Mr R R. Simms, addressed
rhe ( <>ngrc'i,_ .md we prmtded an exhthir to acquaint
tllcrnl ." "nh , >u r work ( )ur ',f rhe ( ongress came a sug-
.t.:e'iltn t"nr rhc !uod rrJde inr rhe esrahltshment of a cnm-
!llltrl'l' rcpre'iuHmg fond processors Jnd disrrihurors, to
!ll.it:l!.un 1'-""m wtth rhe Food .md AgriculrurJ.l Organi-
l.l[l< >II
\X't h''i'< rh.lt rh" wdl le.tcl w mcre.tsed partiCipation
b, rhe r t>od tr.tJe .,f rhe developed coumnes. in helping
10 m<krntle rhe processmg .md dtstrihurion of food in
rhe les> '"untnes, .tnd thus help them improve
rhetr Jt-,ci' .,f ll\tng. F:\O's p.irttcular interest in the
Wor!d "I ltK>d from the tnteresr which we believe
1l w:ll h.t\l tor nsnnrs from the under-Jeveloped areas.
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We believe chat it will give them a comprehensive view
of the most modem techniques of food processing and
distribution, and will inspire them to strive for rapid
Jevelopment of their own industries in this field. Thank
you.
MARTIN STONE: Thank you, Mr. Orr. I had the
pleasure of having lunch with the next speaker, who is
Assistant Secretary of Agriculture. Mr. John Duncan is
Assistant Secrerary of Agricultu.re in the area of marketing
and stabilization. He panicipated in the drawing up of
the Alliance for Progress. He is a board member of the
Commodity Credit Corporation - by the way, the largest
corporation in the world.
Among other things this corporation, as you may know,
panicipared in the financing of the Food for Peace pro-
gram. Mr. Duncan has been in Washington since the
beginning of the Kennedy administration, although he is
from the state of Georgia, as you will soon see. Mr.
Duncan.
JOHN P. DUNCAN, JR.: Thank you Mr. Scone. Dis-
tinguished guests, ladies and gentlemen. I am cenainly
honored to have this opportunity to panicipate in the

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groundbreaking ceremonies for this World of Food Pa-
vilion. When this building is completed, it will house a
bountiful assembly of foods from all over the world. It
will be a symbol of the ever-increasing ability of agri-
culrure to dose the hunger gap which has existed through-
out human histoty.
True, there is still a long way to go, but it is clear chat
mankind is on the march. I hope that this pavilion will
also be significant as a symbol of flourishing imernarional
trade. There is little doubt but that the world family of
nations is on the threshold of a new age in trade - one of
immense promise bur also one of grave challenge. If the
nations of the free world are resolute- if they coop-
erate in raking advantage of this era of promise - stan-
dards of living will rise throughout the world.
We in the United States are determined to do our pan
in fostering this cooperation. We are most anxious to
see a continued sharing with other people of both knowl-
edge and abundance. It is our firm belief that liberal
trade policies must be the keystone upon which the new
age in international trade is built.
Men of all nations are looking mto the furore, asking
themselves: What is ahead a generation hence? The
answer, at least a large pan of it, is symbolized in the
concept of this World of Food Pavt!ion. Here we shall
see striking signs of free world progress and success in
providing and trading the necessities for adequate and
varied diets. Here we can visualize the .1dvance of mankind
coward an age of plenty such as has never been before
within the human grasp.
And there is good reason to hope that rhe dawn of
.1n age of abundance can. and will, bring much closer the
long sought era of peace. It is with a great anticipation.
an expectation, therefore, that we break ground for the
World of Food Pavilion -- a symbol of the era of peace
and well-being that we hope and believe, lies ahead.
Thank you.
MARTIN STONE: Thank you. Mr. Duncan. Ladies
.1nd gentlemen. the President of che New York World's
Fair, Robert Moses.
ROBERT MOSES Mr. Stone. l.iJ,es and gentlemen
I don't belie,e most of the morros rh.tr were uught in our
early youth-- Jne of them ts that m.1n can't lt,e by bre.td
.1lone -- that"s somewhat bibltcJ.l I .tm sure rhar you
canr live wtrhour bread, and I Jm mclmed ro think that
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we: (.111 II\T "trh<>ut .myrh1n.c els1 ThJS .1 very s1_gn1f1-
.ult part nf ntH 1-'atr.
Su1m:nnt r,,J.! rnt rht other d.w that what IS lackrnl(
111 <>Ur pl.111' ., 'hl h.c .c.1p thJt h.1, ro Jo wtth .1gnculrure
And I '"' I rhmk thJr rhts fpod 'h"w IS the nearest
rh1n,l! rtl idturt b.t..,,.._. t:rnund-root .1gn(ulrure rhar
we Jrt .,n
1
.: r,' .cet ru .m.! the rhmg thJ.t people mnst
under,r.ul.! I l<>n r know how people coming ro
rhc F.ur .111.1 1 .... 1-.mp .tt the 'clentlil. exh1r11t' Jre gomg
r11 I n1u't .tdnllt rh.u nnt h.1vinf.! been
lrll,dH u1 ''' "ll'll<l. l,!,m't understand .mv nf them (!1(1
""' (lr" .c:r'i ,,f l'l"rlc r<:ll, u' th.lt the e.nTh ts cool-
"'!.: thl '''" ". "' ,J,nc: .. n.! l'fl'tt\' ,,,on there'll he .t small
nurnt-..cr 1d f'<'tT'k ll the l.t-.t rn.Hg1n.1l ptet..-e of l.tnd,
lrclnnt: '" .t:l-1 th.tt II he: the end oi the human
r.Ht: d1l:: \ll run ii"Hl .lnnchr 'l"t nf people \\rho
rei! dur rh 1 ... t..:L"Hin,t! hllttt'r .tnJ hotter. v-c art
til ,t:lll.t: !" i>t ffi/Lfc-d .tnd r,d.;ed . .Jn,J th.it wtiJ be the
.nti 11f rh< huzn.tn Lill
!\r,J \\l' rc tnlJ th.H h cxtr.tlttng s.tlt from salt water,
we .nc . ..: '"'.C r" re, l.um .d l the deserts and make them
hi,Pm It!-." rhe rn-.e.. md rh.1r's _.:nmg ro feed the increasing
r"pui.tfi<>O \\ otherWISe would !Werrun the world.
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And we are told char we are all going to ear plankton our
,,f the bottom of the ocean.
I don't understand these things roo well but I think
everybody is going to be able to understand this food
exhibit, because these are the things that they deal with
every day. They are things that everybody has to know
.1bout, and I'm delighted rhar this group has come in
JUSt JS they have---- as a group under their own ausptees.
Now we had a rough rime at the beginning of this
Fatr. tn arnvtng ar a symbol of the Fair, and we had the
usuJI 1rgumenrs as to whether what we had selected -
rhe Unisphere- was a cliche thing, was something rhar
d.1red back ro rhe Middle Ages, rhat it was dated and
Jtdn'r mean anything any more. The alternatives offered
were, none of them, nearly as good. Well they've got
used to rhar. That symbol has gone around the world.
And then we had a great argument, the biggest argu-
ment, I guess, that we did have - as ro whether we should
h.Jve a design comrmrree that cold everybody what to do.
A design committee char controlled the shape of buildings.
rhe architenure of buildings, the school of architecture,
and ro a considerable exrenr the exhibits in rhe inrerior.
Well we decided nor to do rhat. We had a committee of
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five members and they recommended to us thar rhe theme
and symbol of the Fair - a building a mile around, two
stories high, in the shape of a doughnut, and all the
mdustries, including the industries represented here, were
ro buy or rent a wedge of that doughnut. They were all
going ro be in the same building.
The exhibitors pointed our that they didn't want that.
They wanred to have their own architects. They wanted
to have rheir own ideas. They wanted to put up their own
buildings. Well, we were told that that would result in
all sorts of conflict of design and plan - there would
be no unified plan. There would be no central theme,
and we said- well as against that we'll have ingenuiry
and everybody will be on his own and we'll have variety
if we have nothing else. And that's what we decided upon.
And on that high note we were told that all five mem-
bers of the design committee would resign. Actually only
one resigned and we went on and we've gor along on the
basis of letting exhibitors pick their own location to the
extent that we were able to give them the space; deter-
mine on architecture; determine on content; subject only
ro our right to order cettain setbacks and heighrs. And
that we've done.
I think you're going to have an excellent exhibit here.
I like the architecture. I !ike what I have heard abom the
Interior. It isn't going to be like anything else in rhe Fair,
and in my book it shouldn't be like anything else. Now,
I remember at the time of rhe last Fair, I had a friend
who was in this particular kind of busineSs and he was
an old Yale acquaintance of mine and he was down here
to try to get some cf us ro go ro Pittsburgh to work on
rhe Pittsburgh Plan. That was Howard Heinz. That was
the rime we were getting ready for the first World's Fair
and we came down here to Flushing Meadow -- I was
Park Commissioner, a sott of landlord of the premises --
and he said to me char rhe Heinz company was going ro
have an exhibit and what did I think of having it in the
shape of a pickle?
Well I said, I thmk rhar' s a I ittle extreme, but I said.
as far as I'm concerned, I don't see any reason why you
shouldn't have your exhibit in the shape of a pickle if you
want it. And that's the theory on which we've been pro-
ceeding here.
I think char there's gomg ro be more variety and more
of a stimulus of the clash of ideas here in this Fair chan
there ever has been in any fair before. Now I want to
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,t.:"e w the wp fellow of rh1s p1cture, Mr. )1m Jones, the
"mbul of the F.ur. It has the Untspherc on one s1de which
1 ou know 1s .1 globe with these orbits. satellites around
>t Ir Joesn"r move \X'e onguulh pl.1nned With the United
'>t.llt:' !-.red peuple that 1t w uuiJ re,nlve, but It was too
hcJ\) It JUSt .1 methJili(JI matter 1t was an en-
_c:uKenng nurtcr th.u uJuiJnr be done So we get the
,,llllt ctft:Lt h) ltghtmg
;\.,J th.u " gumg t<> st.tv here. That's gomg to be a
nutn lt-.nurt .ud ,enrul 1'''111! of Flush1ng Meadow Park
when the F.t:r "tl\Tr :\n,l un the ocher s1de is the coat of
Hills ,,f rht t >t\ nt 1\tw Y .. rk. whteh wdl he cdehr:uing
11' >tlOrh next year. Now, Mr. Jones.
J I 1\.1 I ( I\. I :-, r\_t;.t 1 n. I w .101 tu thwk all of you people
for u>ntll>>: .1 \\nrdertul turnt>ut and a wonderful
.!.1y .ln-1 "' "til h.J\e _, wunderiul buddmg here In .lt:
r!t , \X' .. r!.i"' ! .ur pl.cgue. I want ro do 1t as a
trtburt r- :he 1 ''"'" "I th<>se who .ue really the World
11! h><d t>,:r hnt .It .m c.trlter t:rttUnJhreakmg, one of
the liHhJIJ'.tlllf the ceremony used an expression
th.tr I rhtnk IH> ""r ,,_,,,,on most appropriately. Ir was
:h.tt .. nh rhusc whc dn see the lllVIsible can do the im-
f' hS!h!e
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And today, the impossible has been accomplished. This
showcase and monument ro our nation's most important
industry here in the greatest of all fairs - the New
York World's will take shape after the ground-
breaking ceremonies, when the pile drivmg starts. Within
twelve monrhs, the bu.lding will stand almost eighty feet
high, here ar rhe main door, where millions of people
will be streaming through.
But those who were able to see the invisible - ro those
belong the accolades and the laurels, and I would like w
take just these next few minmes ro list and applaud each
of those individuals. Because to be here today has in-
volved months and months of hard work, and we have a
plan and a program that will be very unique throughout
this importam Fair, and will draw millions of people.
Mr. Paul Virdone. nearly four years ago, dreamed the
first dream. He is in charge of our exhibit design in the
pavilion and he Jed the parade of the imaginative par-
that created the World of Food plan.
Next w jom the parade was a firm by the name of
Republic Graphics. They were important m the original
financmg of the program. Creating the graphic and visual
concept ot the World of Food, and to put into a graphic
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form the sketches and ideas w the point where all those
who couldn't see the invisible, could see 1t.
And Commissioner George P. Monaghan, and his ex-
pert legal staff. They were there from the very beginning
and formed rhe company. They were invaluable in nego-
riating the original agreement with the Fair Corporation,
and each of the following agreements with all the ex-
hibitors that we have.
One of the original concepts that helped set rhe initial
direction for the World of Food, came from the public
relations and management firm, J. V. Connolly Company.
To the World of Food Advisory Board, a special tribute
must be paid to each. These represent the nation's lead-
ing food editors, commentators and writers, and they
joined in a ream when all that existed was just an idea.
Their competence has been a source of great value. Mrs.
Shur will coordinate these special events.
And the World of Food's sales personnel- they shoul-
dered the hardest cask of all. They did tt with great vision
and they've been on the finng line for over twenty months,
with the roughest selling job char cocld be imagined. I
imagine they will be leaving a little early this afternoon
to sign up a couple of other participants.
An important part was played by boch Kenyon and Eck-
hardt and the Birmingham, Castleman and Pierce adver-
nsmg agenCies.
Effeaive today, the World of Food is now in the hands
- the very capable hands - of rhe combined genius of
our architect. Lionel Levy, and our builder, Charles Meis-
mer. They will bnng their talents ro bear on the con-
srruaion. effeaive immediately.
But to our ex..hibitors muse go the supreme, the ulti-
mate honor. They, roo. saw rhe i:1visible. They had rhe
faith and the courage to contraCt in a non-existent build-
ing. Only because of their vision and total acceptance of
the World of Food's plan and program, .1re we privileged
to stand here today. The World of Food salmes these
exhibitors. It's their pavilion, and theirs alone . . that
will rake shape in a way that will show rhelf industry m
an exciting 360-day show.
So the signal to break ground is done in the names of
each and every one of the exhibttors. And they exemplify
the best of our free enterprise way of life. Mr. Moses,
Mr. Stone, if you will join me, we can break ground and
signal the A-OK ro the groundbreaking and start of con-
srruaion for our World of Food.
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NEW YORK
Flushing 52, N.Y.
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WORLD OF FOOD, INC.
49 West 37th St., N.Y. 18, N. Y.
Tel. LW 4-2500
JIM JONES, e .. culie Vice President
PAUL VIRDONE, Vice President and Treasurer
DONALD SALZER, Vice Presidenl
HAROLD SALZER. Secretary
GEORGE P. MONAGHAN, legal Counsel
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WORLD'S
FAIR 1964-1965
COR PO RATION
Tel. 212-WF 4-1964
THOMAS J. DEEGAN, JR., Chairman olrhe Eucutie CommiHee
WILLIAM E. POTTER, Executie Vice President
CHARLES POLETTI, Vice President, International ARairs and EMhibits
WILLIAM A. BERNS, Vice President, Communications and Public hlolions
MARTIN STONE, Oireclor of Industrial Soction
GUY F. TOZZOLI, IPort of New Yorlr Authority) Transportolion Secrion
ERNESTINE R. HAIG, Secrelor y of rhe Corporation and
Auislont lo the Presidenl
WILLIAM WHIPPLE, JR .. Chief Engineer

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french pavilion I february 5, 1963
GROUNDBREAKING AT THE NEW YORK WORLD'S FAIR 1 . 1965
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Following is a cranscription of 1
. md World's Fair officials at the French Pavilion
ceremonies, New York World's I
Fair. Tuesday, February S, 1963.
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AMBASSADOR RICHARD C. PATIERSON, JR.
[Chief of Protocol]: Distinguished guests, ladies and
gentlemen. Today we are wirnessing the groundbreaking
for the French Pavilion, as you know- the Pavilion of
the Spirit of France. The first speaker is Mr. Allen Beach,
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director of our International Exhibits of the World's Fair
1964-1965 Corporation. Mr. Beach.
ALLEN BEACH: Thank you, Mr. Ambassador, M .
Chevalier, Mr. Moses, Mr. Golff, Mr. Pierre, Miss
Suzanne Bernard, who is Queen of the French Pavilion,
distinguished guests, ladies and gentlemen. Governor
Poletti, who is the vice president for International Affairs
and Exhibits, is missing this ceremony by but one day.
He returns late tomorrow from Italy where he has final-
ized the Italian participation in the Fair. I talked to him
yesterday and he asked me to say this for him. "Please
convey to Mr. Golff, president of the International Expo-
sitions, Inc. and his associates; and to Mrs. Mary Lasker
and her fine advisory committee co the French Pavilion;
Cover: The French Pavilion at the New York World's Fair will consist of three buildings of pure geometric design.
A rectangular structure will house industrial exhibits, Maxim's famous Paris restaurant and a Moulin Rouge dining
terrace. The second building, a pure white ellipse, will contain a 1500-seat theater where the original "Folies
Bergere" will be presented. A towering pyramid will contain the Treasures of Versailles, an enormous collection of
French paintings and art objects. The pavilion will feature a million dollar miniature reproduction of the City of Paris;
specialty restaurants, and over 200 exhibits dealing with the life and products of France. The pavilion has been
designed by Sidney L. Katz of Katz Weisman Weber Strauss-Biumenkranz. Contractor: Rand Construction Company.
Cole Fischer and Rogow will serve as advertising and public relations representatives, and Bill Doll and Company will
handle the national and international publicity campaign.
2
1963 New Yorlt World"s Foir 1964-1965 Corporation

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and toM. Chevalier; my sincerest congratulations on their
groundbreaking ceremony, as well as my personal thanks
to all those who have made the French Pavilion possible
at the Fair. You can all be assured of our fullest coopera-
tion, and I am confident of your success."
To this I would like to add my own personal congratu-
lations. We all know the problems that have been over-
come in the tremendous effort that Mr. Golff and his
advisors and associates have put into this project to bring
it to this point. It was just four-and-a-half months ago
that Mr. Golff came to our office and heard about our
long efforts to secure French participation in the Fair. A
week later, Mr. Golff came back with some associates,
Mr. Gercine, Mr. Orruno and some others. He came back
with a plan. And we liked the plan, but we wanted to
know more about Mr. Golff. So, a few days later we re-
ceived letters from officials of several countries for whom
Mr. Golff had organized exhibitions; also letters from
officials from our own Department of Commerce, Depart-
ment of Stare, from leading exhibition firms and other
firms throughout the United States; all praising his work,
talent and ability, and we were convinced.
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Displaying the World's Fair official medallion presented
to them at French Pavilion groundbreaking ceremonies
are honor guest Maurice Chevalier and French Pavilion
Director Anthony B. Golff. For the Fair: President Robert
Moses and Director of International Exhibits Allen Beach.
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Mr. Golff and his associates have raken on a challenging
projecr. What they have accomplished in a few months is
rremendous. They may be assured that they have the full-
est support from all of us. Private industry and culrural
of France are fortunate that a group like
Mr. Golff and his ream was available. Otherwise, France
not have been represented in rhis interna-
tional event in 1964 and 1965. Thank you.
AMBASSADOR PATTERSON: Thank You, Mr.
Beach. May I now introduce to you Mr. Leo J. M. Pierre,
rhe World's Fair representative for rhe Chase Manhattan
Bank. He is also a member of the Advisory Committee
for the french Pavilion. Mr. Pierre.
LEO ). M. PIERRE: Thank you, sir. Ir is indeed a
great pleasure to be here, and on such a glorious day,
which shows that Mr. Moses knows how to arrange
things. Unfortunately, thinking of France today, there
are black clouds on rhe horizon, politically speaking, as
we all know. bur I hope, I crust- I am quire sure char
rhese clouds will disappear very quickly; rhe sky will be
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Suzanne Bernard swings ribbon-bedecked bottle of
champagne to break it on a bull-dozer during ground-
breaking ceremonies for the French Pavilion. Watching
Suzanne, who is Miss French Pavilion, are Anthony B.
Golff, president of International Exposition Corp., Allen
Beach, director of International Exhibits, Robert Moses
and Maurice Chevalier.
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blue and sunny again, and French-American friendship
will be as safe and secure as it has been through the
centuries.
I regret the absence of Mrs. Lasker, who happens to
be che chairman of the Advisory Conunittee for the
French Pavilion at the Fair, and I believe I'm probably
rhe only member of chis committee present today. The
Advisory Committee is comprised of a perfectly beautiful
lise of names, and we all feel chat just because rhere have
been certain difficulties in setting up this beautiful pro jeer,
it will be very necessary not to make it just a list of dis-
tinguished names, but to create a real spirit of help and
dedication and in the name of che Advisory Committee.
For myself, I should like to say that we intend to be a
working committee and that we pledge our support to
Mr. Moses, to Mr. Golff, and to all the dedicated people
who are crying to have the French flag flying at the
World's Fair.
We all feel that it would have been absolutely impossi-
ble to conceive of such a large and important manifesta-
tion in New York without France being present. We shall
do our best- knowing that the 1939-1940 World's Fair
saw a perfectly magnificent French Pavilion- to have an
even better one in 1964 and 1965.
Standing here at my right is a gentleman whom all of
you know. Who couldn't? I have the great privilege of
being a personal friend of M. Chevalier. He has become
a part of the American entertainment world, and many
of you may remember such magnificent movies as "The
Love Parade" with M. Chevalier and Jeanette MacDonald,
and "Gigi," and many ochers. In "The Love Parade" he
was a dashing young man, and now, many years Iacer,
he is still very dashing in "Gigi."
In Paris, and throughout France in general, he's nor
Monsieur Chevalier, bur simply Maurice. May I introduce
Maurice Chevalier.
MAURICE CHEVALIER: I have nor a speech ready
to make in such an important circumstance. I only mean
ro say that I'm very proud that I've been asked to be here
at the birth of the French Pavilion. I am sure that it will
become something beautiful, as it has to be beautiful to
be in harmony with what is going to be done all around
chis French Pavilion. All I can say is that I hope it will
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be as beauutul and as deep as the love and as the grati-
tude that I have for America, and I am sure that it will
he so because it has co be so and it should be so definitely.
Thank you very much.
AMBASSADOR PATTERSON. Thank you, our guest
of honor. I should like now to present Mr. Anthony B
Golff, who holds a br!lliant post in our coming World's
F.lir, as the d1recror of the French Pavilion. Mr. Golff.
ANTHONY B. GOLI'F: Thank you,Mr. Ambassador,
Maurice Chnalier. Mr. Moses. In the words of the
"MarsediJ.ise. the day of glory has arrived. We hope to
build here one of the finest pavilions that has ever been
built m any fair anywhere, as a tribUe to France, as a
demonstr.u10n of our gratitude to that great nation, and
by w.ty of presenting ro the world the cultures, the prod-
ucts, and all of the fine thmgs which emanate from
France.
We mvite you ro jom us in our efforts and we take
this opportunity to invite all of French industry and com-
merce to participate in this great work. Thank you very
much.
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THE FRENCH PAVILION
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will occupy c n .000
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International Area.
across from the
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AMBASSADOR PATTERSON: Thank you, Mr.
Golff. The next distinguished American whom I shall
present, like Maurice Otevalier, needs no introduaion.
I give you the distinguished president of the New York
World's Fair, the Honorable Robert Moses.
ROBERT MOSES: Dick Patterson, M. Chevalier, and
friends. Allow me to express briefly the great pleasure
of the officers of the Fair that this French Pavilion is to
have an honored place in our demonstration of world
progress. We rejoice that the French people will not be
among the few conspicuous absentees but will join New
York City, our American states and industries and the
greater part of the globe in promoting peace through
understanding.
The common market we offer at the Fair is one based
on the old Olympic ideal of healthy rivalry far removed
from all ideologies, the meeting of strong men regardless
of border, breed and birth.
I shall sound no discordant notes here. As to the B.I.E.,
we are not, and never could have been, members. The
New York Fair is not governmental, and our country
could not join with the B.I.E. otherwise than by treaty
approved by the Senate. Ours is a two, not a one-year
Fair; it operates under a charter, rules and regulations
entirely out of the B.I.E. jurisdiaion. These faas have
been cenified and publicized over and over again. And
the subjea no longer constirutes news.
One look about you at the multifarious aaivities at
Flushing Meadow will tell you that we deal here with
realities and the furore - not with cliches, old, unhappy
far-off things or battles long ago. We recognize past
glories and memories, but our faces are co the furore.
We raise our voices at my Alma Mater, Yale Univer-
sity, to the Spirit of Youth, alive, unchanging, under
whose feet the years are cast. Who bur Maurice Chevalier,
master of song and story, pur over not with a leer, bur
with economy of gesrure, charm and a glance of the eye,
so perfealy illustrates, symbolizes and personifies this
Spirit? He has that rare and precious combination of
nostalgia and e/.m tital which is the quintessence of
France.
Again, welcome to the greatest show of our rimes, and
thanks again for coming to the groundbreaking.
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FRENCH PAVILION ADVISORY coMMITTEE
ANTHONY 8. GOlfF, Director of tire French Pavilinn
MIS. AllERT D. lASKER, Chairman
THE HONORABlE JEffERSON CAFFREY
AlEXIS liCHINE
MIS. HUGH AUCHINClOSS
ClAUDE CARTIER
GOVERNOR THEODORE McKELDIN
HIS EXCELlENCY HENRI BONNET
PHILIP CORTNEY
LEO J. PIERRE
IENE BOUCHE
MRS. DWIGHT D. EISENHOWER
RICHARD DE ROCHEMONT
JAMES H. BOYCE
MISS EliZABETH FAIRAll
BARON EDMOND ROTHSCHILD
CHARLES BOYER
THE HONORABlE JAMES M. GAVIN
BRONIER THIBAUT
MRS. THOMAS HITCHCOCK
LOUIS VAUDABlE
GEORGE D. WIDENER
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MRS. DAVID K. E. BRUCE
WILliAM A. M. BURDEN
THE HONORABlE AMORY HOUGHTON
1964-1965
CORPORATION
NEW
YORK
WORLD'S
FAIR
Flushing 52, N.Y.
Tel. 212-WF 4-1964
THOMAS J. DEEGAN, JR., Chairman of the Execu11ve Commillee
WilliAM E. pOTTER, Executive Vice Preddent
CHARLES POLETTI, Vice President, International Affairs and Exlriblls
WilliAM A. BERNS, Vice President, Communlcallons and Public Relations
GUY f. TOZZOLI, !Port of New York Authority! Transportation Section
A11istant to the President
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UNISPHERE
IES
MARCH 6,1963
. ..1 AT THE NEW
e ... , ..................... , .. YORK WORLD'S FAIR 1964-1965
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room, York
[Chid of l'mwcol}:
h.t\l' rhc pk.tsurL of pre:-
- Mr. Thonus
ConHlli(((T of rhe
(;oud mornlll,t.:, l.1d1L''>
we un'r he ou1s1de on rh"
.mJ I'm 1usr .ts dur
dlrOtuzh dJe of OUr ffi,l!1.l,l!t:ll1C'nt. h,l\T
ro rhc ekmcnrs
hc,t.:llllllll,l: pf Uli1S!rtll(ltlll
symbol of rh:: 1 )(> 1-l
.trL .tw.tr<:, the l :nisphere,
throughou! rhe F.ur, g.tins
oi Hs pum.tnente.
sr.unlcss srecl will fnr
of Flushon,t.: .IS one ni
pturc.: on the metropu!iun
rwn wumnes .. md per-

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!ups mo>! sgmfiuntly, rwo ciries, are here roday to par-
riop.m: in rhis mcmor.1ble observance. The Honorable
Robcn W J.t.:nt:r, nuyor of our city, is here, .1nd later will
c.:xtend an oflico.d welcomt: ro you. We are also proud rhar
rht: U.S. Commiss1oner for rhe Federal Pavilion, Norman
K. \"V,nsron, is wirh us.
We welcome too the Baron Alexis de Gunzburg, presi-
dent of rhe Eiffel Tower Corporation, and most particu-
larly extend a cordial welcome to Mr. Rene Legrain Eiffel,
who h.1s come here 10 receive an award in honor of his
gr.1ndi.1ther Gusran: Eiffel, from U.S. Sreel, represented
here rhis morning by Mr. Roger Blough, ch.1irman of the
ho.1rd of U.S. SteeL We are dclighred that you 100 could
he here, i\lr. Blough.
It is p.uticu!arly appropriate that the ceremonies this
morning link two grear F.1irs and rwo m:1srerpieccs in
dc:sign .1nd consrrucrion Unisphere, and rhc Eiffel
Tower in P.tris. Built for rhe P:1ris Exposirion in 1889,
''i ye.trs ago, the E1ffel Tower was conceived by Gustave
Eitfel Js .1 monument to the b.1sic concept behind all inter-
n.ltion.ll expositions - a berter understanding and a
closccr union berween all peoples of rhe world. Unisphere
n>ntinucs rhis rradirion, for ir is dedi cared ro rhe ever-
pressing need for peace rhrough undersranding.
Ar rhis rime I would like to present rhe Mayor of the
Cory of New York, who jusr four years ago, as I stated
a number of rimes previously, sar with a group of New
Yorkers including myself, and discussed a world's fair
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1963 New York World's Fair 1964-1965 Corporation
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for New York in 1964 and 1965; and in August of that
year, announced that this would be the greatest event of
irs kind in our time. I am happy to introduce the Mayor,
who has come away from the pressing need of the news-
paper srrike discussions and a sleepless night ro be with
us today. Mayor Wagner.
MAYOR ROBERT WAGNER: Thank you very much
Mr. Dee_gan. As the Mayor of our city and on behalf of
irs eight million people, it is indeed a pleasure to extend
the salU[e of one great ciry to anorher. M. Eiffel, welcome
to our country and ro our city. It is especially fitting that
we s.llU[c the mosr f .1mous predecessor of Unisphere,
the Eiffel Tower, symbol of france, symbol of Paris, and
symbol of a grear world's fair.
Paris is known nor only for its glamour, irs romance
and excirement, bU[ .1lso for irs important contriburion
to the spirit and de,elopment of inrernational fairs and
expositions. The Eiffel Tower, built for the Paris Inter-
narional Exposorion of 1889, remains a permanent land-
mark in the skyline of Paris. We in New York City look
forward ro Unisphere becoming a permanenr part of the
New York landscape. Unisphere is more than a stainless
steel reproduaion of our earth; ir is truly a symbol' of
man's achievement on a shrinking globe in an expanding
universe.
In 1889 millions of visitors from all over the world
visired Paris to behold rhe wonders, hopes and aspirations
of their time at the International Paris Exposition; it was
Berns (facing in), Fair vice
Public Relations; Baron
Eiffel Tower Corporation;
famous engineer and build
gan, Jr. (in background),
Committee; Fair President
chairman of U.S. Steel Co
Unisphere.
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--?Y . ,We hdt'-04"i!?liiSm&rr&t&be "rtPfRis'tidHt' 'tdibt-'ffiiiifrt#ttlitf'l'kanHtsier-'wr ricen ; ..n
Thank you Mr. 1\i.lyor.
I am told, could be
It would permanently
it w.1s suin-
natural we turn w
world's l.ugest producer of
!'the E.tfe! Tower emhocbed
nf 1ts rime. so does
sred srrucrurl' yer w he
built. It represents. in a ways the ulnm.ue achie,ement of
its day: . . . . . .
Ids tw'o years ago tbat Mr. Moses. our .1ssoo.1tes
and in the office oft,he u.s. Steel Corpor.U!On with
Mr. Bfou8h to have-a meeting of mugin.uom: .md wd.1y
the viSion and enthuSiasm expn:sscd hy the l'-S. Steel
Corporation and the management of the F.ur Corpor.ltJon
have brought us to this memouhk ncusinn. I .tm h.tppy
now to present the chairman of the bo.1rd uf U.S. Steel
Corporation, Mr. Roger Bfou&h.
ROGER BLOUGH: Tbaok you l\tr. It, '
to join you and Mayor W.1gner n greetin,t.: our
distinguished Visitors ftom France. The visit symbolize,
Franco-American friendship just .1s this ou:.tSJ\111 symbo-
lizes the best in the Uadition of world's f.urs. Displ.1ying
to mi1Iioos the most adVanced mJ.teruls. knowledge .1nd
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skills, this new World's Fair will present a striking por-
trayal of contemporary culture. The people of U.S. Steel,
200,000 strong, feel privileged to design, fabricat<:
and erect Unisphere as the symbol of the New York
World's Fair of 1964-1965.
One of the most famous and majestic examplc:s of
structures which symbolized a world's fair was the Eiffd
Tower. a structure which at the I RR9 Paris Inrcrn.mon.d
Exposition. thrust its graceful yet stalwart fr.:tme to .1
height of 9R-i feet, and still stands in all of its gundeur.
Th1s tower w.1s the product of the genius and the danng
of one of the great builders, Alexandre Gustave Eiffel
who .dso pwnecred the usc of the materials of his Jay 10
strucrurally designed concepts for bridges, buildings and
\'J.Jducts. nen before his imagin.uion .1nd cuurJge pro-
duced the rower of which we speJ.k.
And every American should he mindful th:tt it wJ.s
Gust.ne Eiffcl who designed and built the fr.1mework of
th.u rn cred symbol of freed om. that symbol of the unse\ -
er.1hle hund between France J.nd the United StJ.tes. rhc
St.uue of Liberty. It's a signal honor for all of us th.lt the
.t.:rand son of Gust.J\'c Eiffel, Rene Legrain Eiffel. 1s present
today as we mark an importJ.nt milestone 10 the prep.ua-
tons for .10 exposition which will be. I am confidenr. the
most nugnificent showc.Jse of culrunl. industrial and
techniul .lttJ.IOmenrs induding those of Amc:riCJ., the
world has yet seen.
It's most appropnJ.te that as we the construction
of Unisphere, we pause in tribute to a m.m whose techniul
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achievements have insp1red so much progress in building
and in design. It's equally fitting that we bear in mind-
as Mayor Wagner and Mr. Deegan have asked us to do
- the strong link between two cities, Paris and New
York, between two world's fairs; 3,000 miles J.nd 75
years apart, but linked closely in spirir.
M. Eiffel, it is my great privilege to present to you this
stainless steel plaque honoring the memory of your grand-
father and inscribed as follows:
M,ws .zch:enmenl m clll expcmding !IIIIZ'erse. Eiffel Touer
1889. Uni.rphere, 1964. Commemortlfing start of constmc-
tion of Unisphere. The theme J)mbol of the Nerr l'ork
lY'or/d's Fa1r. 1964-1965. and honormx Gusltll'e Eiffel,
111c1gioan 111 /rOll, engineer. designer. 1/Jd!ler builder. 111-
and crealor of Eijfel Touer, s;mbol of the 1889
Paris lntcrJI<Ifirm.d Expo.ulirm.
RENE LEG RAIN EIFFEL:
Mr. Mayor, Mr. President, ladies and gentleman: Let
me say how deeply I am touched by the great honor which
you have just paid to the memory of my grandfather. If
he could see us from above. you can be sure that he would
feel richly rewarded by this commemorative ct:remony
held by the compatriots of his old friend Edison.
Gustave Eiffel deeply admired the United States. On
June 22, I 889, a few weeks after the inauguration of the
300-meter high rower at the 1889 World's Fair, my grand-
father had the joy ro receive an important delegation of
engineers from your country. He greeted them with these
words: "We are very
American engineers who
in the world."
In all branches of the
you have brought to
sion bridge building;
bridges are known all
trend that is being followea.
are not only big but they
characteristic of your
field of metallurgy are
munications. You were
steel for railway tracks.
those in Pennsylvania,
that we have in Europe.
wards the improvement
reduce labor to a minimum
grand artistic spirit,
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8 PEAK
SANTORE
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UNISPHERE, symbol of the New York World's Fair, is
denoted os the exhibit of United Stoles Steel Corporotion.
It will tower 140 feet above a gigantic 340-foot reflecting pool,
with its land masses of stainless steel supported on an open
grid of latitudes and longitudes. It will dramatize the
interrelation of the peoples of the world and their hopes for
"Peace Through Understanding."
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design, nJes our safely rhe mosr terrible srorms. Today,
rhr Untsphere ukes irs pl.lce alongside these famous land-
nurks. Like rhe Edfel Tower, ir represenrs more rhan an
archite([uf.ll design. The engineers and technicians of
U.S. Steel are f.1ceJ with inrricare problems in irs construc-
tion, hur their imentive genius, already recognized by
Eiffel in 1889, wtll result in a monument which, light and
rnJ.gniticem, will soon dominate Flushing Meadow Park.
For rhe tirsr rime in rhe hisrory of culrural and indusrrial
rxposirions, you have org;mized a ceremony which joins
rwo symbols-- rhe Eitfel Tower and the Unisphere. Each
signifies the peJ.k achievement of its time J.nd represents
an expression oi the economic and social progress and the
J.tfirmJ.tion of the most sJ.cred ideals of man- Liberty
.md PeJ.ce.
Mr. Mayor, distinguished guests, in honoring Mr. Eiffel
today you, the pioneers of scientific and technical Franco-
Amt:rican rei.uions, h,l\'e recalled ro mind the work J.nd
research of rhat great magician in the field of iron ro whom
rhe world owes much. I am deeply moved to find myself
J.mong you on rhis occJ.sion and to be associated with the
homage you are pJ.ying him by inscribing his name on the
plaque which will be attached to the Unisphere, and by
receiving, as his grandson, the small reproduction of it.
My iamily J.nd I are greatly touched by this gesture oi
.1dmir.uion on your pJ.rt.
In return please allow me to present ro you, Mr. Mayor,
.md ro you, Mr. Moses, on behalf of my family chis com-
memor.ltl\ e mc::dJ.llton, which was coined in memory of the
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man whom you have honored today during this ceremony
of pl.1cing the first foundation unit for the Unisphere
which, like the Eiffel Tower, will become a permanent
invit.uion to people to achieve Peace Thruogh Under-
standing.
THOMAS J. DEEGAN, JR.: It's always a source of
great pride rome to inrroduce the next man. I"m usually
.lt a loss as to how to characterize him, and I must say over
the years he hJ.s been characterized by experts m various
wJ.ys. Shall I describe him as creati\T gen1us, aJministra
tor, master builder, leader, friend, or shall we lump thc::m
.ill together and call him Bob Mosc::s'
ROBERT MOSES: Mr. Deegan and friends. We
looked high and low for a challenging symbol for the
New York World's Fair of 1964 and 1965. It had ro he
of the space age; it had to reflect the interdependence of
mJ.n on the planet Earth, and it had co rmphasize man's
.1chievemencs and aspirations. It had co be the cynosure
of all visitors, dominating Flushing Meadow. and built to
n:nuin as a permanent feature of the puk, remindtng
succeeding generations of a pageant of inten.:sr
.1nd significance.
And so we discarded surcling abstractions and decided
on a transparent, or shall I say dtaphanous globe w1rh
orbits, with the continents ouclined, and ingenious light-
ing and other effects in place of re\olving machinery
What stronger, more durable, and more appropriate metal
could be thought of chan stainless steeP And what builder
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th.m the Unttt:d St.lt<:S
Me.1dow. ts ,!!<ling .1round
York F.ur "'"'-'l)wh<.:r<:. It,
... volumes tn .1 smglt: j'IL
. THOMAs}. DEEG,Abl, JR. L.idtt:s .1nd ,>..;enrkm<:n.
t can't dUnk of :iilore IIPJ?ropn.lle \\'.!) to clmux rhe'e
brief ceremonies diaQ. ro. have the B.1ron d<: Gunzhun.:
.. dle (){the Eitft:l Tmn:r Corp<;
;ration. Baron de. Gunzbtlrg.
BARONDEGl.JNzl:nJaG: M. [itfd. l\lr. l\1.1\<>r. Mr.
Moses, Mr. genrlemm I .un n luppy
and prow:ho greet you in the n.tme oi Edit: I Tnwer. \X' e
look upon the bitth_ofUnisphere .IS we wnuld upon the
l>irth.of a neW born Sister. We welcome hc.:r with w.mnrh
. The link between th<:
.Eiffel Tower will be .1 symbol of Fr.lnw-
Am.erican ,and it will hind this fnendsh1p
6rmfy and _ .
. It willdo so all.; benet hec.1use Unispherc " butlt
inthat lastWg steel produced by U.S
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Steel. Fr:1nco-Amenc.m friendship m.1nifests itself m
m.1ny w.1ys - culrur.1lly. economically, politically. For us,
111 our p.!rttcular field, we feel 1t daily and receive an e\er
tnt number of Americ.m visitors. In I HH'), our
mcrJII1c tower w.1s .1s gre.u .md daring a no,elty Js Uni-
sphue will be tomorrow. M:1y the tower of Paris con-
. you on this m.tgnificenr realization.
The EtHel Tuwer w.1s huilt in two ye.trs. two momhs .
. 1nd tv.u d.tys. It weighs 7,000 tons :1nd is composed of
20.000 c!1tien:nt p1eces. prepared .tnd formed with the
pn:L is ion.
It w.ts .tssernbled entirely by hand bec.1use .tt th.tt time
there \\t:re nu power resouru:s to l.tcilitate th1s work. The
'' hulc world w.1s f.tscuuted hy this enrerpnse and the
Tmn:r uHHtnues rod.ty to .trrr.tcr Yisitors from eYe!) curn<:r
"' the urrh. Ch er 'iO million people h.ne .tlre.tdy Ytsited
her. Tht: Tu,,er nmw1ues to welcome 2 million pt:opk
.1 \e.tr, It ts unpos"ble w know P.tris without first h.l\
been up the Ettfcl Tower. Only from tht:re can the full
p.uwr.un.t uf tht: city's true bt:Juty re.1lly he .!ppreci.tted.
The Tower. furthermore. h.ts :1 pr.tcrtul and scienutil
\,due. In 192'i. the first telcYision show .tnywherc m the
world w.1s Lwnched from the bffel Tower. Thus you un
see tlut through 7'i ye.us, through two World W.trs, the
h tiel Tower hJs remained the t.lllest merallic buildtng in
rht: world, .md the symbol of PJ.ris .tnd of Fr.tnce. I hope
.md bc::liew that your nugnificenr Unisphere will haYe J.
stmd.trly long .tnd glorious c.treer.
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UNISPHERE will occupy its own 340-foot reflecting
pool in the center of the exhibit ctreclS, commanding a t
1
iew up
and down both axes of the Fairgrounds .
INDUSTRIAL. AREA
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L..AKE AREA
MEADOW LAKE
FEDERAL 8 STATES AREA
TRANSPORTATION AREA

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NEW
YORK
FAIR
1964-1965
COR PO RATION
WORLD'S
Flushing 52, N. V.
Tel. 212-WF 4-1964
THOMAS J. DEEGAN, JR., Chairman of the Executive Commitfee
CHARLES POLETTI, Vice President, International Afloirs and Exhibits
WILLIAM A. BERNS, Vice President, Communications and Public Relations
GUY f. TOZZOLI, IPort of New York Authority! Transportation Section
Assistant to the President
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J.W.AR.C::... 28, 1963
CEN"TR..ALA.1VIER.IC.A. PA. VI LION'
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Following is a transcription of remarks by Cen-
rralamenca and World's Fair officials at the
Cemralamerica Pavilion groundbreaking cere-
monoes, New York World's Fair. Thursday.
March 28. 1963.
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AMBASSADOR RICHARD C. PA'ITERSON JR.
[Chief of Protocol]: Ladies and gentlemen, permit me to
present the former governor of New York State, Charles
Poletti, who is also vice president for International Affairs
of the World's Fair. Governor Poletti.
GOVERNOR CHARLES POLETTI: Dr. Delgado,
Ambassador Volio Jimenez and orher distinguished dip-
lomatic representatives of these five Central American
counrries - we are delighted to be panicipating in this
significant event. In the many groundbreakings which
President Roben Moses and I have attended we have
never had such a beautiful day as this. I think the gay
sunshine augers well for the pavilion you will construcr
here.
Cover: Facade architectural perspective of Centralamerican Pavilion. The participating notions: the Republics of Costa Rica,
El Salvador, Guatemala, Honduras and Nicaragua, all members of the Central American Common Market. This pavilion will
be a symbol of the vigor of the new Latin America an the march toward a brighter future of economic development and
social justice.
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We are happy that in 1962 these five Central American
countries- the Republics of Costa Rica, El Salvador,
Guatemala, Honduras and Nicaragua- got together and
signed the General Treaty for Economic Integration to
which we can refer as the Central American Common
Market. We are pleased to have with us Dr. Pedro Abe-
lardo Delgado, the Secretary General of the Cemralameri-
can Economic Integration.
We of the World's Fair try to persuade other common
markets to panicipate. We urge the European Common
Market to come here and show what they are doing and
what they hope to achieve. Thus far, you are the only
common market represented at the New York World's
Fair. We are panicularly pleased to have this new evidence
of the cooperative effort between nations. We believe that
your pavilion, designed by Senor Federico Morales, will
be a stunning pavilion and will serve to educate the North
Americans as to your aims and aspirations for the Com-
mon Market. I know also that you will show, in this
stunning pavilion, the numerous tourist attraaions in the
Dr. Pedro Abelardo Delgado, Secretory-General in charge
of the Permanent Secretariat of the General Treaty of Cen-
trolamerican Economic Integration, speaking at the Central-
american Pavilion groundbreaking ceremony. Other speakers
with him on the platform are Robert Moses, Fair president,
and Governor Charles Poletti, Fair vice president for Inter-
notional Affairs.
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SITE FOR THE
PAVILION OF
CENTRALAMERICA
Official shovelers at groundbreakir:g for the Pavilion of Centralamericc are Robert Moses, Dr. Pedro Delgado and Governor
Charles Poletti.
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five countries you represent.
A few of us have been doing some reclame and some
publicity for you in urging our friends who seek the sun
to vacation in your five countries. We hope that even be-
fore the Fair opens, they will bring you a lot of business.
When you have this beautiful pavilion with millions of
people visiting, I think you'll have many more tourists.
I trust chat your pavilion will also serve to stimulate capital
investment in your five countries because I know this is
an interest dear to your hearts.
We greet you with great warmth, Dr. Delgado, as the
representative of these five Central American countries,
and we pledge to you our full cooperation, and our assist-
ance. We will do evetything to make your presence at the
World's Fair a delightful, cordial and most effective ex-
perience. We are happy to have you here at this ground-
breaking of the Cencralamerican Pavilion.
AMBASSADOR P A 'ITERSON: Thank you Governor.
It is now my privilege to present an eminent Pan Ameri-
can, an expert in law and economics who has held high
posts in his government, and has been Under-Secretary
and Minister of Economy of El Salvador. He is an eminent
authority on the economic integration of Central America.
His Excellency Dr. Pedro Delgado.
DR. PEDRO ABELARDO DELGADO [Secretary
General in charge of the Permanenr Secretariat of the
General Treaty of Cenrralamerican Economic Integra-
tion]: Ladies and gentlemen. For Central America the
New York World's Fair offers a unique opponunity. Cen-
tral America, as you know, has been working cowards an
integrated economy for the last ten years. Now we can say.
with pride - and modesty apart - that ten years of labor
have produced results which might well serve as an ex-
ample in this field. We believe that the Central American
Common Marker is at the moment the most advanced,
taking inro account the European Economic Community.
It is for this reason that I do not think Central America
could afford to miss this appointment in New York to tell
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the world. through the showcase of the Fair, all that we
are doing and all the investment opportunities which this
common marker offers the impresario and investor, from
the United Stares or any other part of the free world.
Naturally. as Governor Poletti mentioned, we hope to
make known to tourists the beauty of Central America.
Our climare, by the way. is very similar ro that we are
cnjoying ht:re today.
We: hope. rhc:refore. to make the most of this oppor-
tunity. I am rold rhere will be more chan seventy million
b.ir \"Jsirors. We wish ro tell everyone of our efforts and
rhc J.,:Ood will with which we are ready to receive foreign
c.1piral to join with che regional investments. to bring
.m industrial de\elopmem which will enhance our
Thank you very much.
AMBASSADOR PATIERSON: Thank you very
muth. Dr. l now present the last speaker, a man
whn needs no imroduccion. your Fair President, Robert
Moses.
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ROBERT MOSES: I have very little to add to what
Governor Poletti has said. We are delighted to have this
group here. I don't think it makes much difference how
much money is spent on an exhibit, how large it is or how
much space it occupies. There's a tendency to believe that
everything is overshadowed by General Motors and Ford
and some of the bigger exhibits. They are very important
exhibits but what really matters is the content, the archi-
tecture and what you have to show. Some of the smaller
exhibits can be a grear deal more important and attract
a great deal more attention than some of the larger ones.
I've only one other thing to add, something about which
Charlie Poletti and, I assume, many of our neighbors in
Central America have been thinking. I've had a long
standing interest in the Pan American Highway, which
is about to be completed. This highway has cost a lot of
money - provided by the United States and the various
countries through which it runs on the way South. I am
very anxious to have an exhibit of the Pan American
Highway as close as possible to this area. If we do not have
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it during the first year of the Fair - which we still think
is possible - we are surely going to see it during the
second year. That highway is the symbol and the physical
evidence of the growing closeness between North and
South America. I think there will be not thousands, but
millions of people who find their way down from the
United States, through Central America, to South Amer-
ica, upon this highway which passes through some extraor-
dinary country.
I am delighted to join Olarlie Poletti in welcoming the
Centralamerican group to the Fair.
Dr. Delgado, this medallion is our symbol, with the
Unisphere on one side and the emblem on the 300th
anniversary of the Ciry of New York on the other. We
hope you'll keep it on your desk as a remembrance.

THE CENTRALAMERICAN PAVILION
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6,000 sq. ft. plot
in the
International Area.
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CENTRALAMERICAN PAVILION
DR. PEDRO ABELARDO DELGADO B., Secretary General in charge of the Permanent
Secretariat of the General Treaty of Centrolamerican Economic Integration
HON. OLGA MARSHALL, Commissioner General !Consul General of Costa Rica in New Yorlr)
MR. HAROLD ALBERT SUMNER, Engineer
MR. FEDERICO MORALES, Architect
YORK
WORLD'S
FAIR
1964-1965
CORPORATION
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Flushing 52, N.Y.
Tel. 212-WF 4-1964
WILLIAM E. POTTER, Executive Vice PreJident
CHARLES POLETTI, Vice PreJident, fnternationol Allairs and Exhibits
WILLIAM BERNS, Vice President, Communication and Public Relations
GUY F. TOZZOLI, !Port of New York Authority! Transportation Section
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Fallowing are excerpts from remarks by officials
at groundbreaking ceremonies for the exhibit of
the Church of Jesus Christ of Larter-Day Saints,
held at the New York World's Fair, Wednesday,
March 27, 1963.
AMBASSADOR RICHARD C. PATTERSON, JR.
[Chief of Protocol}: L.1dies and gentlemen. the invoc.ltion
wtll be given by Mr. Wilburn C. Wesr. Mr. \X' est is Presi-
dent of the Eastern Sutes Mission of the Church of Jesus
Christ of LatterD.ty S.1ints. He has served on the High
Council of the W .lShingron St:lke in the District of Co-
lumbia .1nd J.s J. Bishop. prior to his call to the E.1stern
States l\1 iss ion.
WILBURN C:. WEST: Our Father which .1rt in
HeaYen, thts day we eXJ'ress our gr.1mude for the m.my
blessings which we enJoy from Thy h.md. We are gr.neful
for life and for the privilege of linng, at thts gn:.lt wm:
tn the history of the world, when the gospd of Thy Son,
Jesus Christ. h.1s been restored .1g.1in ro the e.1rth. \X
1
e .1re
grateful for the visllln of this great World's Fair md for
the p.1rt we shall ha,e in bringing that vision to fulfill.
ment.
We pray char through rhe united effort of all, peace
may be achieved through understanding. We have mer
rhts day ro break ground for one of the great exhibits of
this Fair. We pray Thee char e\erything which is done
here this day .md whtch may be done throughout the life-
rime of this exhibit will help man to find happtness,and
we ask it in the n.1me of Thy Son. Jesus Christ. Amen.
AMBASSADOR PATTERSON: The Church of Jesus
Christ of L1tter-Day Saints, known to us all as the Mor-
mon Church, will show, on this site. through marion
pictures and exhtbits, the history .wd the accomplishments
of the Church and its world-wide memhershtp. Th:: huild-
ing will he constructed around .1 replic.1 of the soaring
fa<;ade of the gre:J.t Mormon Temple in S.1lt Lake City
l am mid that the top of this pavilion will rise 12
7
feet, makmg it one ci the highest butldmgs of the F.ur
.tnd should reflect the highest credit on the Church .1nd
irs members. Our first spe.1ker rod.1y wtll be Mr. G. Stan
ley McAllister. prestdent of the New York St.tke of the
Mormon Church, .1nd Yice pn:stdent nf Opt:rattons and
Research for Assou.ned Dry Goods C nrpor .lUOn. He h.ts
long pbyed .10 actt\ e and tmporunt role tn many attivi
ties of the Church. Fnr IS \ears. Mr. McAllister w.ts .I
dtrecror of Building .md Pl.mt Operations for the Cn-
lumhu Brn.ldusting System. He:: hecamc \"IcC:: presidem
- The exhibit of the Church of Jesus Christ of latter-Day Saints surrounds a 120-ft. tall replica of the fac;ade of the
Great Temple of the Church in Salt Lake City. This will be crowned by a statue of the Angel Moroni. Architect,
William Hamby.
1963 New York Fair 19641965 Corporation
\,
.lnd nrerJtlOllS lllJll.IJ.:Cf of Lord Jnd T.tylor in 19-16, ami
then moved up w the vice pres1dency in the p:uem com-
p.tny of Asso( JJtnl Dry Goods 111 I 9W. He is J former
preSJdenr oi the S(J"d.de Bo.1nl of Educ.uion .1nd .1
thJrttr member Jrhl dm:ctnr of the New York Citizen's
( ommmee oi Puhhc Sthools. He h.1s J.lso 'erved -" .1
w the \X'h1le (onfertntt' on FdmJtJOll
,\h fntn,J-. I .t:"c Y"u :l.lr :1.\,Alli,rer
G. STANI.FY McALLISTER (President of the New
York Sr.1ke] Th.mk you. :l.fr. P.merson. It's J privilege
w he ht re rnd.1y on th1s Site. When we look hack on the
problem' .md dittirultJes of .Kqtllring opportunities.
1t\ Cjlllte thnllmg ro he here rh1s morn mg. We have some
'ery dJ,rmguishcd .t:ucsts with us today. people who have
uken p.ut in ,l!-l!l":nn,t: informJtinn .md h.ne partici-
p.m:d 111 hnn.c:m,t: thJs 1de.1 to fruition, and I would like
rn h.1n you mnt them Elder Delbert Supley of the
( ""'" d ,,f the Tweh e Apostles oi the Church of Jesus
Chr"r of LltterDly Sa1nts Jnd J member of our Execu-
"'e ( for the F.11r. Elder RichJ.rd L. Evans . .1
munhtr of the Counul of the Twtln:. who tS also .1
member of the Executl\ e Commmee for the Fair, .tnd
known ro n>u prohJ.hly throu.t:h his 'oice on the Taber
n.llle Ch01r hro.l<k.lst
I would .dso l1kt: w hJ.n: you metr Presidem George H.
Mornmcr, president of the New Jersey Stake of the
Church ui Jesus Chnsr of Latter-Day Sa,ms. and also J.
mc.:mber of the Commmc.:c, as is Robert Scars, of the New
Jc:rsc:y StJke; James B. Conklin. president of the Inter-
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r1Jtional Broadcasting Corporation of the Church. We
J.re J.iso glad to have Isaac M. Stewart with us today.
Bernard B. Brockbank will be the managing director of
rhc: fair's operation. He is an assistant to the Council of
th" Twelve of the Church and one of the general authori-
ties of rhe Church, and will be living in our art!a during
the operation of this projea.
David W. Evans, of Salt Lake City, has sponsored and
been of gre.J.t help in organizing aaivities surrounding
this Fair. Our rwo archireas are with us today: William
Hanby and A. Grant Fordyce. It is their design and con-
cept-- with that of Harold Burton-which have brought
our pl.m into architectural beauty, and we are very pleased
to h.1n: them with us.
I would also like to mtroduce Raymond Daly, presi-
dent of the Georgc: A. Fuller Consrruaion Company,
Jnd his J.ssisrant, Richard Olds. These gentlemen will
build our exhibit.
There .1re many others who have played important parts
in m.1king rhis occasion possible. I would like to pay
rribute to the World's Fair officials, who because of their
cooperation, sympathetic understanding and desire to be
of hc:lp have made this possible:: Bill Ortley, Stuart Con-
stable and Robert Moses. We are mindful of the great help
e.1ch of these gentlemen has given us and we thank them
very much. It is now my privilege and great honor to intro-
duce to you Elder Harold B. Lee of the Council of the
Twelve, who IS the chairman of our Commirtee, and the
man who direas our aaivity here today, Elder Lee.
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HAROLD B. LEE: It's my high privilege and great
responstbility to lead the officials of the Church in the
direaion of what is to us a very momentous and impor-
tant occasion. Because this is to be the center of our
Church aaivities, you will understand why I chose some
Scriptures to introduce remarks I shall make.
In a great and meaningful Scripture, the Lord said:
"Wherefore as ye are agems ye are on the Lord's errand,
and whatever you do according to the will of the Lord,
is the Lord's business." We conceive of this, therefore.
as something more than just a business venture. To us it's
a significant, spiritual operation. We are on the Lord's
errand today, and we are now engaged in His business. He
said on another occasion: "Therefore, be nor weary in
well doing, for ye are laying the foundation for a great
work. And out of small things proceedeth that which is
great." I suppose that not even the architeas who have
conceived the imagc: of what will rise on this ground.
know the greatness of that for which they plan. The
builders themselves may nor conceive to full extent the
magnitude of what will be conduaed here.
Perhaps none of us know the far-reaching effeas of
what we are building. But in order for us to understand,
something else was said: "Behold," He said, "the Lord
requirerh the heart and a willing mind, and the willing
and obedient shall eat the good of the land of Zion in
these last days." I might say to you gendemen who are
associated with us, and to whom we extend deep grati-
tude and appreciation for your cooperation, we feel rhar
Ambassador Richard Patterson, Fair Chief of Protocol, intro-
duces officials at groundbreaking for the Church of Jesus
Christ of Latter-Day Saints. The ceremony morked the start
of construction on an exhibit that will include a replica af the
fac;ade of the Great Temple of the Church in Salt Lake City.
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the more unselfish, unpaid, dedicated service we can pur
mto this endeavor, from the Church's standpofnt, the
more will be achieved in greatness. For thereon lies the
foundation of the Church. The dedicated service of its
thousands of people in unpaid ministerial activities and
mission.1ry work has made the Church what it is today.
We were very much imrigued by the theme that has
been chosen for the Fair- the dramatization of the
interrelations of peoples throughout the world and their
hopes for peace through understanding. We have tried
ru capture char spirit in this exhibit for our more than
two million people throughout the world. Our theme is
b.1sed on the premise that the aim of all purposeful living
>ll(luld he the pursuit of happiness, as distinguished from
mere pleasure, and appears as scripture: '"Man is, that he
might h.1ve joy...
I would like to rake this opportunity to express our
dt:ep appreci.1rion to those on the local committee, par-
ricul.!rly President McAllister, President West and their
.1ssociares.
To all of you .lttending our ceremony today, we ex-
press our appreciation and trust that the turning of the
shovels full of dirt which signal the official beginning of
the structure will mean a happy relationship for the forth-
(Oming years, 1964 and 1965.
Stuart Constable, Fair vice president for Operations, present-
ing commemorative medallion to Elder Harold B. lee at
groundbreaking for the Church of Jesus Christ of Latter-Day
Saints.
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May I, in closing, as representative for the President
. of the Church, David 0. McKay, assure you of our com-
piece cooperation towards the success of this great Fair
- perhaps the greatest the world has ever known. Thank
you and may peace be with you always.
AMBASSADOR PATTERSON: Thank you, Elder
Lee and Mr. McAllister. The next speaker is Sruart Con-
stable, vice president of Operations for the Fair. I might
mention to those of you who are not associated with us
here at the Fair that Mr. Constable has been the colleague
of Robert Moses for over 35 years. He has travelled the
world over in contact with those concerned with inter-
national events. I give you Stuart Constable.
STUART CONSTABLE: I'm not here to make a
speech bur to present rwo World's Fair medals to Mormon
officials. It"s been a great pleasure for us to work with an
organization such as this with the authority and ability ro
make rapid decisions. The decisions they have made have
advanced this project immeasurably. We are delighted to
have the Church of Latter-Day Saints in our Fair. We
know their exhibit will be one of the best attended exhibits
at rhe Fair. Now I should like to present the World's Fair
medal to First President David 0. McKay- who is nor
able to be here today. Brother Lee, will you rake this medal
for President McKay and give him my personal regards'
And one also for you, Mr. Lee.
G_ STAN LEY McALLISTER: It is customary for us
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ro offer a dedicarory prayer on such occasions. We believe
this will be a sacred spot and ask President George H.
Mortimer, of the New Jersey Stake, ro offer the prayer
and benediction on this service.
GEORGE H. MORTIMER: Our Heavenly and Eternal
Father. With hearts overflowing in gratitude we assemble
on this plot of ground selected as the site for the exhibit
of the Church of Jesus Christ of Larter-Day Saints at the
New York World's Fair. We are grateful, Heavenly
Father, for all events which have transpired ro make pos-
sible our assemblage here on this day.
Our Heavenly Father, by virtue of the Melchizedek
priesthood, which I bear, I dedicate this site for the ex-
hibit of the Church of Jesus Christ of Laner-Day Saints
chat it may be a place of prayer, meditation and instruc-
tion; a place where people can come and feel lifted in
spirit, and raised above the problems, trials and tribula-
tiOns of the day - to see ahead the hope for life eternal
and a way to reach Thy celestial kingdom .
We do pray. Heavenly Father, rhat all who come here
may feel the influence of rhe things they see and hear,
that they may retain them ro become a part of their lives
and that Thy purposes for us here, and for all who live
upon this earth, may be fulfilled. To this end, Heavenly
Father, we dedicate this site. May it fulfill the hopes and
aspirations of rhe First Presidency and rhose who have
been instrumental in bringing this exhibit to its present
scare. We do all this in rhe name of rhe Lord, Jesus Christ.
Amen.
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THE CHURCH OF JESUS CHRIST
OF LATTER-DAY SAINTS
will han:
a 50,0 !4 sg ft. exhihit
in the Fair's
Industrial A rca.
NEW
YORK
WORLD'S
FAIR
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1964-1965
CORPORATION
Flushing 52, N.Y.
Tel. 212-WF 4-1964
ROBERT MOSES, Prosident
CHARLES POLETTI. Vico President, International Affairs and Exhibits
GUY F. TOZZOLI, iPort of New York Authority) Transportation Section
Assistant fa the President
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VENEZUELA
PAVILION
MARCH 29, 1963
GROUNDBREAKING AT THE NEW YORK WORLD'S FAIR
1964-1965
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Following are excerpts from remarks made by
Venezuelan and World's Fair officials at the
groundbreaking ceremony for the Venezuelan
Pavilion, New York World's Fair, Friday,
March 29, 1963.
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[Chief of Protocol]: Ladies and gentlemen, we cordially
welcome you here. First, I am going co call upon Governor
Charles Poletti who knows the world well, having visited
about 75 countries. Governor Poletti rose from a Supreme
Coun judge of the State of New York co be governor of
New York. Prior to that he made a huge success as-
well, let's call him a Wall Street lawyer, so he earned
enough money to go into politics. Ladies and gentlemen,
I give you Governor Poleni.
Cover: The Venezuelan Pavilion will cover 6,400 sq. ft. of a 20,000 sq. ft. lot and will rise three-and-one-half stories above the
finished ground level. One of the outstanding highlights of the pavilion will be a basement-night club which will specialize in
authentic Venezuelan cuisine and feature on array of the country"s top entertainment. Design conceived by Edmundo Diquez
and Oscar Gonzalez.
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C 1963 New Vorl< World's Foir 1964-1965 eo._.mon
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GOVERNOR CHARLES POLETTI: Thank you. Am-
bassador Patterson, Consul-General Gonzalez and friends
of Venezuela. I'd like to express enthusiastic appreciation
to Consul-General Gonzalez for bringing us this magnifi-
cent sunshine. It is truly reminiscent of the beautiful cli-
mate we enjoyed in Caracas.
Ambassador Patterson referred to the faa that I have
visited many countries. True, but the first oppottunity I
have to revisit Venezuela will be seized upon immediately.
I came to know Venezuela long before starting New York
World's Fair activities; at the time I was practicing law.
While in Venezuela I met Edmundo Diguez and Oscar
Gonzalez, the two young architects who won the competi-
tion for design of this pavilion. I was quite impressed by
them and happy they found it possible to visit us here at
the Fair sometime ago.
We believe that this pavilion will be one of the best
in the Fair. It will serve co educate some seventy million
Fair visitors in the traditions, culmre, hopes and aspira-
tions of the Venezuelan people. To the United States,
Venezuela has a special value and a significant place, and
we find happiness in the establishment of harmonious
relationships between our peoples. We wish you success
in the achievement of this pavilion. May you find that
many more North Americans will visit Venezuela, that
your foreign trade will be stimulated and that foreign
capiral investments will be augmented substantially. On
this day I wish you and your people well. As a memento
of this auspicious occasion, Mr. Consul-General, I'd like
ro present to you on behalf of Fair President Robert
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\!""" .md h" Lxnuflve C.cmm1rtee. th1s New York
\X'nrld\ i-'J1r medal
AMB:\'-,S.-\DOR PATIERSO;\; Thank you, Go\ernor
l'<itrll I lw;'c that y<tdl uke me along on your next
trT' (tl \'cnczucl.t
\\'c '"'"'u.dly honored toclay to have with us a dis-
\'Lnl'Zut:lan d1plum.H He undersuncls. as
,, .., n,,,, ,J.,_ the unpnrt.mn: uf rl11s World's Fair for the
""'"'""' .t.!l.liHcmuH ui .dl pHtlup.tms. He is a gra.du-
.llc "' ( c11t r.d l :nJ\ crsuy Pi \' enezucLt ;md holds many
,!,_t.:ree'> .l, \\t:ll a; hunors from American
i\" r...,1r :c.., lit i)cc.:n .1 . .1 sen ..uor . .:tnJ
1 '" l'''"'km "t the Sen.ll<: of \'cnczuel.l. I'm proud to
i' rc" 1\f t .l.t\. the ( <>n<;ui-Genef.ll oi \' enezuelJ., the
J!,"""dk- Lu'' (;t>nz.du
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DR. LUIS ALEJANDRO GONZALEZ, CONSUL-
GENERAL OF VENEZUELA: Governor Poletti, Am-
bassador Patterson, ladies and gentlemen. I'm very glad
char all of you were able co come here today. I think this
groundbreaking ceremony is symbolic of the progress that
Venezuela is making the world over. I believe that when
this pavilion is completed, it will be another demonstra-
tion of the joint efforts of the Venezuelan Government
:1nd American capital in cementing friendship and under-
scanding and will create new sources of income for our
people.
Upon completion chis pavilion will show the develop-
ment of my country within the last few years. You will
be able co see how revenues derived from oil are used co
stabilize our economy, promoce industrial expansion and
Dr. luis Alejandro Gonzalez. Consul-General of Venezuela
and Governor Charles Polelti, Fair v1ce president for Inter-
national Affairs, break ground for the Pavilion of Venezuela .
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intensify our agricultural produaion. You will also learn
of che gains we are making by improving the living stan
dards, the education, health, housing and social condi
tions of our people. You will learn of our abundant
hydroelearic power, modern irtigation, highway and com-
munication systems. This pavilion will become a show-
case of democracy. It will bear witness ro the basic
philosophy of the Venezuelan Government. Only through
equitable distribution of national wealth will we be able
co fight successfully the penetration of communism.
I congratulate the World's Fair organization for its
efforts which I know will bear fruit. You will have the
full cooperation of the Venezuelan Consulate in New
York.
Governor Poletti presents Fair's official medallion to Vene-
zuela's Consul-General Dr. Luis Alejandro Gonzalez at
groundbreaking ceremony. Ambassador Richard C. Potter-
san, Fair's Chief of Protocol, looks on at right.
THE VENEZUELAN PAVILION
will ocrupy
a 20,000 sq. ft. site
in the
NEW
YORK
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THE PAVILION OF VENEZUELA
DR. lUIS PEREZ BARRETO, Director of Tourltm, Mlnlttry of Development
HON. lUIS AlEJANDRO GONZALEZ, Contul General of Venezuela in New Yorlr
MR. JUAN ANTONIO LOPEZ DE CEBAllOS, Deputy Contul Gonerol in New Yorlr
MESSRS. EDMUNDO DIQUEZ and OSCAR GONZALEZ, Architect
STEPHEN LEIGH & ASSOCIATES, INC., New York Architectural Contultant
WORLD'S
FAIR
Flushing 52, N.Y.
1964-1965
CORPORATION
Tel. 212-WF 4-1964
THOMAS J. DEEGAN, JR., Chairman of the fucutive Commillee
WilliAM E. POTTER, Executive Vice President
CHARlES POLETTI, Vice President, International Affairs and Exhibits
WilliAM BERNS, Vice President, Communications and Public Relations
GUY F. TOZZOLI, fPort of New York Authority) Transportation Section
WilliAM WHIPPLE, JR .. Chief Engineer
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SIERRA LEONE
APRIL 10, 1963
GROUNDBREAKING
AT THE
NEW YORK
WORLD'S FAIR
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l'xn:rpr' from .1 rr.tns< nprrnn nf remarks
by oflin.tls of the \X
1
orld's F.ur .tnd Sic:rrJ
Lt:onc: .. 1r rh<: P.n dum of S1<:rr.1 L<:one ground-
<Lr<:lll<lll}. New York \X'nrld's F.11r.
\Vulncs.l.ly. :\prd 10. l'.H>'>
DR ROBIRTO d<: 1\lFNDOZ:\ { Dcpury Ch1cf of
Prow<t>IJ. Your l'xccllency. l\lr Cnn,ul Gener.tl. Mr.
Bern'. l.l,!ll, .u!tl The lllt<:rn.Hl!Hl.ll secwr
.,f .1 \\4lflll f.t1r ,.., .1 ptl!IH t)f .l(tr.tcrion
w1rh ,:..:l.lnli'rt'LI' f.t\tln.HJon for H.., of '.Isirors.
Thl 1\LII YPrk \'(',,rid's F.ur h,,, lud the good tnrrunt
ft 1 h.t\ l. Jh lnrcrn.Hlt 111.d I),, t\Hlll lHhicr rhe dyn.1n1ic
k.l<khhlj' .,J (,.l\l'fll<>r ( h.1rlc, Poklll, .1 pcrsnn wirh
'.1\[ l '!"Lnerh l' .uhl uuhr.utd n1;..: llll.d tf Jc'\ of understJndtn_g
.tlhl "'...,j,ILHiull In ht..., .th..,CillC tlh.Lty. howc\"t:f. we h..t\e
\\lth "'"Ill\\ h<> h." lu,l .1 Ill<>'[ colorful c.tr<:er Ill org.tn-
'''''.:...: l.ur-.. rhftlllJ . ..:hour rhc \\'llfllL\\hu ..lS the (;ov-
l n,t.:hr .1rrn Ir '' ,1..!fl'.tt pie.tsurc to pn:stnr
,\lr AIILll Bud!
.\IR ALLI :'\i I Bl A( H j D1rc<wr. InrernJrion.tl
I \htl,rr>) Th.111k 1 ou ,-\mh.l\,,ldnr dt: ,\!cndoz.t. Am-
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n.lSS.ldor Kclfa-C.ltdker, Mr. Berns and distinguished
guesrs. Gov<:rnor Polerri is rr:nelling abroad today so
I'll s.ty a few words in his behalf and in beh.tlf oi the
lnt<:rnariorul Division.
This is .m imporr.tnr d.ty for the New York World's
F.tir .tnd for Sierra Leone. Sierra Leone is rhe first
:\friun n.ttion to breJ.k ground for its p.tvilion. April
1s .m imporrant month for this proud nation; rwo years
.tgo. on April 27, 1961, Sierra Lwne gained irs inde-
pendcm-e. Sierra Leone is small in size only; ir has a
big story to tell to the world through irs pavilion at this
F.ur. Si<:rr.t Leone, strategically locared on rhe west coasr
of :\[ ric.t. is .tn enterprismg, energetic nation with a
h.Kkground of culrurt and tradition that millions of
F.1ir 'isirors will find most interesting.
Consul Gener.tl C:l.wdius Gibrilla has hem the Fair's
primipal conucr for m.tny months . .tnd Dr. George
Bcnnerr of our lnrern.lrional Division staff will arresr
to rhe fact th.tr his sincerity in projecring his persorul
belief rh.u his country muse be represented conYinced
us from the nurser thJt in him we were nor only dealing
with a distinguished government official, but wirh J
w.trm f ri<:nd.
On June I H, I 9(i I, shorrly after Sierra Leone's dec-
Model of the Pavilion of Sierra leone, on ultra-modern structure that conveys the romantic traditions of this new western African
notion. Its exhibits will tell the story of Sierra Leone, from a slave colony to proud independence.
2
1963 New York World's Fair 1964-196.5 Corporation
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Ambassador .
Beach of t!Je::fOir's bMsiOR''cWHh :.a
beautiful
Leone. left .tO. riilfdi Dr: . . ,.

Richard e. KCa\llt.r. Mn: Con-
sul Generi:d'CIGvdiusA. Glbiilla.
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lar.uinn of indepcndenn:. Gmernor Pole!tt, Dr. L.
Gr.ty Cowan, direnor oi African Studtes .u Columbta
l:ni,ersity. and Mr. M.trcel Dun.1ux. who .lt th.tt time
\LIS exccuti\c secreury of the United St.ttes Sncict) oi
Fditors and Commenr.uors . .trri,td in Fn:erown ro ,,n:-
'enr the official inYit.nion ro p:Hticipate in the New
York \'Vorltfs Fair. On this occJsion. Dr. John KH-
;\lintster of ExtLrn.tl Aff.1irs, mid rhe delegation
tlut Sicrr.1 Leone would he prcsenr. Smce th.lt rime:.
,,msistenr .md efficient progress h.ts been nude:. Mr.
Cosus l\L1chlnuzaridcs Ius been .1proinrc::J Jrchitecr for
the: hutlding th.u will shortly he erected here on rhe
Aunuc:: of Afric.L
\X'e .1re proud .md honored th.u Sterr.l Leone will
c xhthit .lt o:tr Fair. Th.1nk you.
DR. de MENDOZA: On this loYely sun-lit
in April. ..tn ..1uspicious n1onth for Stcrr.t Leone. v..c
.trt honored w h.l\ t prtsL nr Sterr.! Leone:: s Amh.1ss.1dor
tll rhc t 'nired Sr.m:s. His Excellency. Dr. Rich.ud L
Kc:li.t-C.wlkc:r. His Excc:llencv knows the lTnmd Sr.uc:s
\\L'Il. h.tYtn,l! spcnr \IX ve.us !;ere LOtnplermg hts swdtcs
hcfnn: rttllrntn,t.: rn cmhr.tce .1 c.nccr 111 eduurtnn m Sterr.t
Leone. For n':enty he h.ts hcen the pnnnp ..d of Al-
htrt Audtmv 1n S1err.1 Leone. H 1S c.ncer wJs tmc::rruptcd
whLn he ".ts L.tlkd to dutv .ts Commissioner of Sierr.1
Leone in London. Jnd IJ.rer in 196 I. .1s Ambassador to
the United St.ltes.
I know rh.u when Amb.tss.1dor Kelf.t-Caulker breaks
for the PaYilion of Sierra Leone he will realize
JS .111 educJtor that within the walls of the lowly pa\'ilion
th.1r will 3rise on rhis ground, Sierra Leone will educ.ttc:
millions of 'vl?orld's Fair \'isirors on the culture, achie,e-
menrs and aspir.1rions of his people. h is .1 grc:.lt nonor
to present the Ambass.1dor from Sierr.1 Leone ro the
United Sutcs, His Excellency Richard E. Kelfa-C.mlkc:r.
HIS EXCELLENCY, AMBASSADOR RICHARD E.
KELFA-CAULKER: Mr. Berns, Mr. Beach, Amb.tssaJor
de l\lendoz.1, bdies and gentlemen. I would ltke to sun
by quotin,t.: two old sayings rhat you might hear in the
nurkct pbces and elsewhere tn Freetown. The first ts
People .1rc: cnuming the big pms by rhe dozen .. md in
between .1 lirrle one rolls ,,long to be counted wo. It stems
to me th.lt our presc:ncc here: in the midst of the gr.mdeur
of these gn:lt p.tYilwns being erected gi\'eS us rhe fcdtn,t.:
that we roo. howc:,er lmlc:, wJ.nt to he Cclunted.
The other s.tying ts: If .1 l!rrle child sirs ne.1r ;I btg m.tn
.tnd listens, he wtll lc:.trn .1 grc:.lt de.1L Perh.tps th1s is our
rnlnt\T for cotning here-- thJ.t '\Vl' n1i,l!ht lc.trn frorn the
rhtn.t-:'> th.u wt: ;h.dl sc:c:, .1s well .1s h.tH: .tn opporruntty
w help P""l'le come w know us.
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William Berns, ,ice president of Communications of the New
York World s Fair, His Excellency, Ambassador Richard E.
Kelfo-Coulker; ConsuiGl'nerol Claudius A Gibrillo and
Allen E. Beach
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Srt:rr,t Leone IS the oldest and first Bntish colony in
\Vt:,r Afrrc-.L She therefore had a h.md in rhe opening
up of \\'t:sr Afm.t through education, through the Chns-
trnn rt:il,t:lun, .tnd through commerce. Ours is a small
untnrn, ,tnd we: slull advance by minglmg with the pco-
tlcs pf rht: world .Lt rhrs gre.Lt Fair. We art: endowed with
rht: ,,ttm.: liHcllt,t:tncc:, rhe same spirit ior advancement.
. uhl ""' heir c.: I e nor only rh.tr we h.tve ,1 contribution ro
nuke. bur "'J'<.:u.dly rlut through our association with the
F.11r. 1n slulllurn .md protit equally from the expencncc
.,( .d I I'L<>pks .md n.trtons.
In I H<. P"rru.t:uese n.n ig.tror Pedro de.: Centra dts-
un ned S1trr.t Lwne. wlmh mL'.tns 1\lounuin of the Lion.
Th" ,l"u '' Lry lt:d w rhe tn,rirurion of sl.tn:ry for which
Srcrr.t Lc.:nm: hec.:.tmt: .1 rr.tdmg h.tse. Ir .dso lc.:d ro rhe
c,r.dll,hnKIH "f the tirsr free colony tn Ainc.1 . .L colony
c.:<>llc.:c.:tHd 111 lthc.:-rry .tnd Jt:JIC.ltt:d ro the propnstrion dur
.til 111Ul .trl, rc.:.Hcc.:l lrLT In the contti1Uing pursuit of this
\\L \\til lOI11l' ttl the F.1ir 111 tht: ye.n ll)(l---l tn
J'fL,c.:lll 'c.:rr.t l.ct>nc til Amuica .. md ro the \X'csr, nor
11 ,l.tlcr\. but 111 frt:cc.:lom: nor in 1gnor.mn: but wtrh
IIHcllt..:cncc ( lnh rune wdl rdl rht: of our dforrs.
\\'c ll.til hllj'l' fp.f mmu.d undt:rsunding. \X't: will arprt:-
tl.l(L wh.tt 1..., _l. ft,r \\c will umle to \Vith c:ycs
\\ ''r'cll \X'e rru ... r rh.H 1n the sprrir
"I Stcrr.t LulllL'. \\t: sh.dl ht:lp :\rncriu ,mJ tht: West to
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see not only Sierra Leone buc Africa as a whole, her
potential and her present needs.
Mr. Chairman, it is a great pleasure to take part in this
groundbreaking ceremony to establish the Pavilion of
Sierra Leone at the New York World's Fair. Thank you.
DR. de MENDOZA: It gives me great pleasure to in-
troduce the vice president of Communications of the New
York World's Fair, Mr. William Berns .
WILLIAM BERNS: Dr. de Mendoza, Your Excel-
lency, Ambassador Ke!fa-Caulker, Consul General Gi-
brilla, Mr. Beach, Dr. Bennett, distinguished guests, mem-
bers of the International Division of the New York
World's Fair, ladies and gentlemen. Supported by the en-
rhusiasm and interest of the executives and staff of the
New York World's Fair for the participation of the
African nations, it is a pleasure to bring you this message
from the: president of the New York World's Fair, the
Honorable Robert Moses:
"We are delighted with this participation by one of the
ambitious new nations ofWest Africa, a nation aiming at
the same objeaives and with the same democratic princi-
ples as ours. The design of your pavilion is particularly
artraaive- I assume your exhibits will be equally impres-
sive. I look forward to greeting you when the Fair opens."
=oo=o=oo=ooooo=oo=oooo
CJDCJOODCJOCJCJCJDODOOODDDD==CJOO
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THE SIERRA LEONE
PAVILION
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will occupy a
11,496 sq. ft. site
in the
International Area.
NEW YORK
Flushing 52, N.Y.
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PAVILION OF SIERRA LEONE
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HIS EXCEllENCY RICHARD E. KELFA-CAULKER, Ambassador from Sierra leone to tht United States
CLAUDIUS A. GIBRILLA, Consul General from Sierra leone to New York
ARCHITECTS, Mr Ranslord Jarrett-Yoskey of Freetown, 5.
Mr Costos Machlouzarides ol New York
WORLD'S FAIR 1964-1965 CORPORATION
Tel. 212-WF 4-1964
' THOMAS J. DEEGAN, JR., Chairman of the Executive Commiffee
WilliAM E. POTTER, Executive Vic" President
CHARLES POLETTI, Vice President, International A/lairs and Exhibits
GUY F. TOZZOLI, IPorf of New York Authority) Transportation Section
Anisian# to the Presidont
WilliAM WHIPPLE, .IR., Chief Engineer
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UNITED STATES
POST OFFICE
CEREMONIES
APRIL 15, 1963
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Excerpts from remarks by U.S. Post Office and
World's Fair officials .u the U.S. Post Office
groundbreaking ceremonies, New York World's
Fair, Monday, April I 'i. 1963.
RICHARD C. PATTERSON [Chief of Protocol}: Ladies
and genrlemen, our lirsr speaker graduated from Notre
Dame with highest honors. He's been active in public
relations. has spent a great deal of rime in the newspaper
field and is at present professor of journalism at Notre
Dame. lr is my grear pleasure ro present Mr. James F.
Kelleher, Special Assistant ro the Postmaster General.
JAMES KELLEHER: Thank you very much Ambassador,
ladies and gentlemen. Wr: are very pleased to see you
all ltere wday to mark whar is for us a very
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start. Over the rwo-year span of rhe Fair the Post Office
Department will have the obligation and the privilege
of providing special mad service for the hundreds of
exhibitors and millions of visitors who will be present at
rhe Fair. This building will be unique in many ways
because it is the only building being built for participants
by rhe Fair authorities, as a key service ro the Fair and
irs patrons. It is a unique building because ir will be the
first ever occupied by rhe United Stares Posr Office De-
partment which has been specifically designed. lr will be
equipped and furnished With rhe dual purpose of pro-
viding mail service and giving the public an opportunity
ro see how rhat mail service is provided. In this building
we will have a working model of every kind of mecha-
nized equipment used in post offices throughour the coun-
try today and to be used in the foreseeable future. We
will equip rhis building with the kind of machinery that
Cover: Rendering of U. S. Posl Office ot New York World's Fair. Postal officials describe it as the first in the country
specifically designed for both exhibit and operational purposes.
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we project for some 200 large post offices around the
country in the next ten years, ro handle more efficiently
through the aid of machines, some 60 percent of the
country's mail volume.
This post office will be so constructed that the handling
of the mail within the post office will be fully visible to
rhe public and millions of visitors to the Fair will have the
opportunity ro actually see their mail being processed
from the time they purchase stamps ro the time their
mail is dispatched by any of a half-dozen means of rrans-
porution to destinations all over the world. There will
he many special aspeas to our Fair postal service, includ-
ing seven-day service throughout the Fair to all of the
exhibitors, rhe besr in each type of mail service that's
available in all parts of the country. and the best of our
international service, including multi-lingual clerks to
serve rhe millions of people Mr. Moses rells us to expecr
from overseas.
Posrmasrer General Day is quire anxious to have you
know that we look forward to making this Fair post
Discussing the artist's rendering of the U.S. Post Office at
the Fair are: (left to right) Postmaster John Hogan, Mr.
Robert Moses, Mr. Sean Keating and Borough President Mario
Cariello.
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A bulldozer, with the able assistance of Patrick Kelleher,
son of James F. Kelleher, breaks ground for the U.S. Post
Office at the Fair. looking on ore: (left to right) John Hogan,
Postmaster of Flushing; Sean Keating, Regional Director of the
New York Post Office; Mario Cariello, Borough President of
Queens; James F. Kelleher, Special Assistant to the Postmaster
General; Sydney W. Bishop, Assistant Postmaster General of
the United States; and Robert Moses, president of the World's
Fair.
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otfice an example of the improving service we are attempt
ing to give to the country as a whole. Mr. Moses, Mr. Day
..tsked me particularly to bring you the message that after
much expectation on the part of the World's Fair Cor-
pontion. our Post Office Staff Advisory Group will he
meeting in Washington in July. We are sure that their
f..tmrable attention then will he directed to your applica-
tion for a special commemorative stamp to mark the New
York World's Fair. Now, at least, we have some place to
sell it should they recommend it. Thank you all very much.
RICHARD PATTERSON: Thank you very much Mr.
Kelleher. Our next speaker is very popular around New
York City. Starting long ago, before he entered the Fed-
eral Service, he was director and deputy commissioner Q(
many departments and then Commissioner of the Board
of Standards and Appeals. Now, as you know, he is
Regional Director of the New York Office of the Post
Office Department. I have great pleasure in presenting
Mr. Sean Keating.
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MR. KEATING: Ambassador Patterson, Mr. Moses,
ladies and gentlemen. These oratorical Irishmen like Jim
Kelleher don't leave anything for anybody else to say. I
have three purposes in being here: first, to bring the
hc:nediction of a brogue; second, to thank Commissioner
Moses and the World's Fair Corporation for the cooper-
..ttion they have given us; and third, to view with John
Hogan, the Postmaster of Flushing, the problems with
which we are going co be confronted during the years the
World's Fair is in progress.
RICHARD PATTERSON: Thank you Mr. Keatmg. And
now we are to present the Assistant Postmaster General
of the United States, who hails from Denver and was a
practicing lawyer in Cheyenne Wells, Colorado. For six
years he was Deputy District Attorney in Cheyenne Wells.
He was counsel in rhe Law Department of the Pruden-
tial Insurance Company in California, and has had long
and great experience in law and in public life. It's an
honor, therefore, for me to present Sidney W. Bishop.

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,, I!'" <m HdhbiirirltrS :!li.''r' 1 'tdwt' -.. , c w Mew- t+"'S" Punt . __
Postmaster General of the United States.
SIDNEY !llSHOP: Mr. Ambass.1dor, Mr. Bomugh Pres-
Ident, Mr. Moses, l.1du.:s .md gentlem<.:n. To .mybody con-
nened With the bulldmg phase of the post oriite thiS IS
tht: most exutmg tunc when the mmd .md the muscle
of man work 10 make a tang1bk rt:allty of a proJen such
.IS the World's F.l1r. lr"s .1 pnnkgc for us to put1upatc.
I would l1ke to rake th1s opportunity to thank Mr. Mosc>
.md the World's F.11r Corpor.ltwn iur du:1r fine woper.t-
that whKh makes it poss1blc: for us to bnng the finest
kmJ oi mad serncc to rhc exh1b1tors .mJ ro rhc publl.:
who will be here in mdlions, to part1up.1te m the
Lur. We estlm.ue .11 le.tst ten mdhon people wdl use the
\X't>rld s Lur Post Othlt:. On heh.di oi Pmrnusrer Gen-
cr.d D.1y .trlLI the Post Othtc Dt:p.irtment, we th.mk y<>u.
RICHARD PATTl:RSON Th.tnk you '-ery much. Mr.
C.mdlo, the Borough Pre>llknt ot Queens is here, .1nd
lad1e-. .md l'enrlemcn. I .1sked hun w tome iorn .lfd w
-..ty .1 few words.
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MARIO CARIELLO: Thank you very much Ambassador
P.merson. President Moses, Mr. Bishop, Mr. Kelleher,
Se.1n Keating, ocher distmguished members of the World's
F.i1r .1nd good citizens. As Borough President of Queens,
I'm very happy to be at this ceremony marking the
groundhre.1king of another post office in this great bor-
ough. I w.lnt, .ll this t1me, to thank Mr. Moses for his
wonderful woperat1on. We .1re working very closely for
rhc sutcess of the b1r .tnd for the utilization of these
grounds . .1fter the F.tir, .ts .1 beautiful "Central Park" of
<{tH.:t:ns. Thank you very much.
RIC HARD PATTERSON: Thank you, Mr. President.
And now, my friends, I give you the Honorable Robert
Moses, president of the New York World's Fair 1964-
1965.
ROBERT MOSES: In an enterprise of this kind, there has
w be .1 certain amount of give and rake and I think char
rhe ,tgrecmem rhar was made between the Postmaster
Gcner.tl, Mr. Day, and his associates and the Fair, is most

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reasonable. It was arrived at rn the most friendly way. I
don't know the relative imporrance of one kind of
communication over another in the total scale, but it
remains a faa rhar the post office is the avenue for world
communication and domestic communication.
I hesitate to compare it with radio, television, Telsrar
or any other method of communication, bur it remains the
basic way - rhe method most people use for messages nor
conveyed over rhe telephone. It's been the most efficient
commumcarion agency in the world since the days of
Benjamin Franklin. Though rhe cost of mailing has gone
up somewhat, so has the cost of everything else gone up.
You're nor only going to have a service for the Fair,
bur as has been indicated, you're going ro have an exhibit
which will rank with any other exhibit in the Fair. These
are facilities which the post office will use afterwards.
We're delighted about this building, and I can't say
too much by way of thanks to Mr. Day and his associ-
ares, Congressman Delaney, Mr. Keating and ro others
who worked on this project.
THE U.S. POST OFFICE
will occupy
a 23,3 54 sq_ ft. sire
in the

Service Area,
norrh of the
7
NEW
U.S. POST OFFICE DEPARTMENT
J. EDWARD DAY, Postmaster General, Wa1hington, D.C.
SEAN P. KEATING, New York Regional Director
JOHN HOGAN, Postmaster of flushing
FRANK VIOLA, Deign Engineer
FAIR
1964-1965
CORPORATION
YORK
WORLD'S
Flushing 52, N.Y.
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Tel. 212-WF 4-1964
WILLIAM E. POTIER, Executive Vice President
Auistant to the President
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the
Bill,IJ G rahrllll
Pa,vilion
APRIL 17, 1963
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Transtrtptum of n.:m.1rb nude hy members
of the Btlly Gr.1h.1m Ev.mgd"t" Assm 1.U1on
. tnd of!iu.tls of the World's i'Jir .u ground"
hre.tkmg <eremomes for the Htlly Graham
P.l\ tlum .Jt the New York Worlds 1-'.IIL
Wedm"day. A1'rd 1-. l<){,',
RICHARD C PATTERSON, JR l Chief of Pro"
wwl J Dr" Gr.1ham. Mr. Moses and distinguished guests
May I mtroduce Mr. George W.Ison. the executive vice
pres1dem of the l:I.Ih Gr.1h.1m Fv.mgclistK Assoct.ltion
:'>lr Wtlson"
GEORGE M" WILSON: Th1s 1., .1 d.n for whKh we've
hu.:n WJitlll_t: .mJ we"re h.1ppy for the be.tu!lful sunshine
:'>lr. Gr.1h.tm h.ts brought from H.tW.lll Lt:.Jding us in
uur operun,t: pr.tyn wdl he the d1rettor of our World's
l'a1r proren .tnd .t member of our team for a number
of ye.1rs. Mr. Dan PtatL
DAN PIATT: May we pra}"' Our Heavenly farht:r.
we thank Thee and w<: pra1st Thee for this pri\'ilcgt nf
comtn._l.! anto Thy presence At the tunes v:h<:n "'c.:
Thy help, especially wday. we c.tll upon Thee for wis"
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1963 New Yok Wodd ' Foi 1965 Copoolion
Jom. guidance. health- and Lord. we pray for all who
.ue in charge- Mr. Moses and all who carry rhe great
responsibilities. We pray, Lord, for our narion wday .
that as we come together at this World's Fair it will be
.1 time of fellowship and enrichening of our posirion and
our relationship to all nauons. We pray, Lord, especially.
rhat Thou will give us the opportunity to present rhe
,t:ospel of Jesus Christ to thousands of people who come
to chis Fair.
Lord bless us today in chis hour. for we ask ir in Christ's
name, Amen.
RICHARD PATIERSON: In 1940, Dr. Billy Graham
was first ordained in rhe Baptist ministry. In the years
since. his leadership in rhe religious life of America. and
indeed of rhe world. has been firmly esrablished. In 1950.
the Billy Graham Evangelistic Association w.1s founded,
and since then. he has held major crusades nearly every-
where- all over America and rhe world. His name and
his work are known to human beings who are seeking
spiritual guidance and inspiration in these very crying
rimes" Ladies and gentlemen. I have rhe great honor to
present Billy Graham.
BILLY GRAHAM: Mr. Patterson, Mr" Moses. Gen-
eral Porter, ladies and gentlemen. It is a great privilege
Cover: The Billy Graham Evangelistic Association exhibit for the 1964-1965 New York World's Fair. It will
house a theater seating 600 visitors and show a specially prepared Evangelistic film in wide screen TODD-AO.

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for us ro he here rodav. We could have had manv more
people attending this 'groundbreaking ceremony hut we
planned it once before and because:: of illness I was not
.tble ro come. We deeply appreciate your coming .md we
thank Mr. Moses. and the officials at this great World''
Fair. for inviung us w participate.
We are living in a world of continumg crises and ten-
""" Millions of ptople of all races are consciously or
unconsnously searching for truth and realn:y. The New
York World's Fair will provide an unparalleled oppor-
tumty for the Christian faith ro present its messal-!e of
peace and hope We have accepted the invitation of the
World's Fair to build an Evangelistic Pavilion where we
can present the biblical message with the evangelistic
tmphasis that has characterized our ministry through the
years. We do nor intend to duplicate rhe effort of ochers.
Our {"'' ti/IJII u1il tllll<fll<' m 11111p!iol): It IS our
fervent pr.1yer th.lt people from .11! walks of life .1nd
fJuhs wdl wnu: .. md wdl lt:.m: the pa\'llion profoundly
1mpre"ed .1nJ 'trengrhened hy the mess.1ge of Christ. Our
p.u i/;nl/ 11 II h, /llll'fll< 111 "/'/'<lldll<"e: Mr. Edward Dur-
ell Stone:: no effort 111 making it an archi-
tc.:uur.d 1cw<:l 111 rhe hun of the gre.uest concentration
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of designs in modern history.
It tl'lll b.: Ull/ljUt: m its appeal: we intend to minister
ro .dl races .md all cultures. There will be various rooms
w1thm the pavilion dedicated to nearly every parr of the
world. As the millions of v1sitors pour through these
gates m 1<)04 and 1<)05 to attend the greatest Fair in his-
wry. they w.Il he reminded of the moral and spirirual
mengths that lie .u the foundation of this republic.
This pavtlion will also be a call ro renew our fairh in
God. whether we be of the Jewish, Catholic or Protestant
fa1th. or whaten:r religious affiliation. We believe that
man stands at the crossroads of eternity. A decision of
vast importance musr soon be made hy the human race.
Will it he rhe road of war and destruction. or the road
10 peace
1
We are approaching rhe threshold of .1 marerialistit
paradise on earth, created by science or by an incompre-
hensible hell. We are hopeful rhar rhis pavilion will make
some small contribution coward helping the world choose
God and His road ro peace. I have asked my long time
friend Dr. Stephen Olford, who is rhe minisrer of rhe
Calvary Baptist Church on 57th Street in Manhattan, if
he will lead us in a prayer of dedication for this pavilion.
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DR. STEPHEN OLFORD: Almighty God, Creator of
all men, in the name of our Saviour Jesus Christ we thank
Thee for all the circumstances that have combined to bring
about this solemn and happy occasion and for the sig-
nificance of that which we are about to do.
We thank Thee for the vision Thou hast given to those
who invited Dr. Graham to come to the World's Fair.
As we dedicate the ground for the building which is to
rise on chis sire, our prayer is rhat ir may he a remple of
peace for those who are distressed : that it may be a pa-
vilion of salvation to rhose who are lost and need a
Transforming Saviour. May it be a center of fellowship
to those who have found no purpose in life.
And so we pray Thee that Thou wilt build this house.
We thank Thee for rhe architects, for chose who are re-
sponsible for the organization. for all those here who
will he involved in conducting rhe meetings and rhe films.
Our prayer is: "Except the Lord build the house. they labor
but in vain to build ir." We are asking Thy blessing upon
this ceremony, upon the building that IS to arise and upon
rhe millions who will be rouched rhrough rhe outreach of
this ministry
The Lord bless this building m the name of the Father.
and of the Son, and of the Holy Ghost. We dedicate
everything to Thee. May Thy smile and favor be upon the
entire enterprise, from the beginning ro its completion.
We ask this in the name of Jesus Christ, our Lord -
Amen. May the grace of our Lord Jesus Christ and the
love of God and the fellowship of the Divine Spirit abide
with us this day and forevermore. Amen.
RICHARD PATTERSON: Ladies and gentlemen. I
should like to present for bows, two of Mr. Moses' col-
leagues. The first is Edward Durell Stone, world-famous
architect of this pavilion. Mr. Stone.
The nexr colleague of our president is General William
Poner. former governor of the Panama Canal Zone. and
now exenltive vice president of the World's Fair. General
Porter.
And now I give you another world figure. the Honor-
.1ble Robert Moses.
ROBERT MOSES: Welcome, friends. I suppose I han:
said over and over again and mosr of you have heard rhar
we regard this fair as a sort of "Olympics of Progress."
We want all of rhe nations of the world to bring their
best products here. This is not .1 diplomatic venture; ir
is nor .1 matter oi protocol; it's a matter of friendship.
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THE BILLY GRAHAM PAVILION
" lo<.Hcd 1111 .t l'). '>.:' '> ''I I r ,1ft
Ht the lmcrn.Htun.t! Arcd
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( )f wurst: high m rhe lisr of exhihirors .1re rhe religious
t >rgan IZatiOnS.
Now rve said previously rhat rhere has been some
, ri[lusm on whether we are going to have a Coney Island
.n the Eur. We .tre nor going ro have anything remotely
hke tr. Then: wdl he .1musemems; .1 Fair has ro han: well
,efened .1musemems.
V reltgwus org.tnizarwns are represented here.
Yesterday we had .1 meeting wirh Cardinal Spellman and
hts .1ssouares 10 connection wirh the Pied .tnd rhe other
txhihtts m the V.uicm Pavilion. The Protestant churches
.tre well represented. I am sorry to say rhat for reasons
wh"h rm un.thle ro fathom. there seems to he no exhihtr
.,f rht St.ue of Israel.
I douhr whether anywhere there is an}hody who hasn't
he.trJ .tbour Billy Graham. and we .tre delighted to han:
hm here. He's gm .1 good location .tnd he's goin,L: ro
.mr.1u .1 trl'mendous number of people. He has our un-
,iJvided. unanimous respect. We shall do anyrhing we
< .10 ro .ttd him 10 making a great success of this pavilion.
All I c.m say ts that this is a great day in the history of
rht Fair. Thank you.
RICHARD PATTERSON: Thank you,Mr. President.
Billy Graham driving the tractor that officially broke ground for construction of the Billy Graham Pavilion at
the Fair. Robert Moses, Fair president, speaks to him from below .
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NEW
YORK
Flushing 52, N.Y.
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THE BILLY GRAHAM PAVILION
DR. BillY GRAHAM, fvangell1t
GEORGE M. WILSON, Eucutivo Vico Pre1ident,
Tho IJilly Graham fvangoliJtic Auociation
DAN PIATT, Director, World' Fair Billy Graham Pavilion
WORLD'S
FAIR
1964-1965
CORPORATION
Tel. 212-WF 4-1964
ROBERT MOSES, Pre1idont
THOMAS J. DEEGAN, JR .. Chairman ol the fecutivo Committee
WILLIAM E. POTTER, E.ecutive Vice
CHARLES POLETTI, Vice Pro1idont, International Alfai" and Ehibit1
STUART CONSTABLE, Vice Pre1idont, Operation
WilliAM BERNS, Vice Pre1ident, Communications and Public Relation
MARTIN STONE, Director ol lndulfrial Section
GUY F. TOZZOLI, IPort ol New York Authority/ Transportation Section
ERNESTINE R. HAIG, Secretary ol the Corporation and
Auilfant to the Pro1idont
WilliAM WHIPPLE, JR., Chiol Engineer
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GROUNDBREAKING AT THE
NEW YORK
WORLD'S FAIR
1964-1966
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Excerpb from rr.mscnptton of remarks by Paki-
stani .tnd World\ F.11r ofiici.ils .u the ground-
hn:.tkmg ct:remomes for the- Pak1stan P.tYilion.
New York World's F.11r. Thursday. April lH.
ll)(>)
R(( HARD ( PATIERSON. JR [Ch1ei of Pro-
tocol J Your Excellenucs. lad1es .md gentlemen. The::
York World's F.ur IS forrun.ue indeed ro han: Paki-
stan .tmong 1ts countnes. Smct: lommg into
cx"tenlt: on August l-1. l <).J7. Pakist.tn h.ts assumed an
1111porrant pl.tle 111 world .!lf.urs. Success hke this for so
tountf) IS no .tenJc:nt: 1t p., .1 u1hure to ItS
se\ er.d of whom .1re here roday
( )ur hrst 'peahr IS Mr Dougl.ts Beaton. leadmg mem-
hu of the \X'orld. s Lur lnrern.H1on.tl Di"isu>n, one of
Poletti.\ mn'it ctfectJ\'t: coiiJ.hor.Hor-; ..tnJ conrdi-
n.uor for rhe P.tk1st.m1 cxh1b1t
DOUGLAS BEATON: Thank you Ambassador Pat-
terson. Your Excellencies. ladies and gentlemen. We are
dcl1ghred ro welcome you ro this groundbreaking for the
Pa,iJion of Pakistan. In May 1961 Governor Charles
Polem .md ' distl!l[;Uished committee from New York
Ctry extended our formal l!lVItarion ro President Muham-
med Ayub Khan. requesting that Pakisun take part in
this Lur.
Ir was 1ndicatl\e of the close friendship that exists
between our two countnes, and p.urly because of the
persuasi' e gualities of GoYernor Poletti as a salesman.
that before our delegation left your c.tpit.ll ciry. Rawal-
pindi. rhe Gon:rnment of Pakisun h.1d dended to uke
pJ.rt m the Farr. Subsequenrly . .1n architectural competi-
tion for the des1gn of the pa,ilion was held in Pakistan.
This cumpetinon WJS won by Mr. D. H. Daru,.tl.t md
Taj-ud-din Bh.1m.mi of K.trachi. whom we congratulate
on rhe1r wmning des1gn.
We at the F.ur are glllte certam that your pavilion will
br .t gre.tt success by tellmg the American people some::-
Cover: The three main themes of the exhibit areas within this pavilion will emphasize Pakistan's Historic Post, Progressive
Present and Promising Future. The agricultural scene on the front of the pavilion is in Pakistani ceramic art. Architects are
D. H. Doruvala and Ta;-ud-din M. Bhomani of Karachi, and Oppenheimer, Brody and lehrecke of New York.
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thing of Pakistan's 5,000 years of history. and of your
hopes and aspirations for the future of your counrry. It
has been said that a primary re<Juisire of success is the
abiliry to get things done. In this respect, I would like to
pay tribute ro Consul General Ahmed Ali, to Mr. Shahid
Amin and to their colleague, Mr. Fakhruddin Ahmed, all
of whom have worked so very hard ro bring this project
to fruition and who have rhe marked ability ro get things
done. If their hard work and enthusiasm for Pakistan's
pJrticip.!tion m rhe New York World's Fair is a gauge
by which we can pre-measure the success of the Pakistan
Pavilion, then indeed the Pakistan Pavilion will be most
successfuL
Governor Poletti is today m Greece bur has asked me
ro convey to Your Excellencies his regrets that he is
unable ro arrcnd chis ceremony. and to assure you that
Pakisr.1n will always have his close friendship and his
cooperanon and support.
Now I would like to welcome to the growing lise of
people who are working for rhe success of the Fair, Paki-
stan's New York architects, Oppenheimer, Brady and
Lehrecke, and Pakistan's contractors, Sawyer and Dol-
finger. Thank you very much.
RICHARD PATTERSON: Thank you very much Mr.
Beaton. Our next speaker tS an eminent represemati,e of
a great country, who has had a distinguished CJreer in
the field of diplomacy. We have been pleased ro have him
with us in New York since he assumed his present post
in December of 1962. I am pleased to introduce The
Honorable Ahmed Ali, Consul General of Pakist.l!l m
New York.
THE HONORABLE AHMED ALI: Your bcellency,
Ambassador Patterson. Mr. Berns. Mr. BeJ.ton, IJ.dies and
gentlemen. This is a very happy day for us, .lSsembled
here for the groundbreaking ceremony of the Pakistan
Pavilion, and we are extremely fortun.1te in h.1\ing His
Excellency, Muhammad Zaf rulla Kh.tn here ro perform
the ceremony.
The design which is J. happy blend of Pakisrani .trchi-
tecture set in J modern structure, is the work of two Paki-
stani and cwo American architects who h.!\'e shown what
cJ.n be achieved by mternatwn.!l cooperJ.tion. The theme
that we have selected--- Hiswric P.1st. Progressive Pres-
ent, and Promising Future - - is an of the
nation's spirit which permeates all our nanonal endeaYors.
By depicting our past we are by no meJ.ns restmg on
the laurels of our past glories. We have our faces turned
roward rhe future, bur we'd like to portray our glonous
3
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rr.tdtunn' .. tn .md culwre. h.l\c L<liJlt
llt)\\n t1 u.., rhn,ugh the .t.t:c..... 1nd ,,h,(h f,,rn1 tlllf
ll<>ll 111 11Ur tuture The \\'orld' F.1tr !heme.
l lllh!, <<>lllJ'Iuc .tunr.l \\llh
t1llr n.Hion.d :1t \\dJ [11 .dJ. tn.dllt: (tl\\.tfd
ll<>tll' I lwpc rh.H .ill Jllllfll'' p.lr!J< lj'.lllll,L: 111 rh" 1'.11r
\\ dl 11\c tq' r,, rhc rhtJnt \\hcrt:lll IJc.., tht .... ,h.ttlt'fl 11t
Jll.tlll..!iltl
L1cltc' .llh! .t.:cnrlumn. 1,1 l1kt IP t'\ltlld Plif ,t.:rc.ll
rh.tnk-.. tt the \\'ttrl\l.., l.11r .tuthPrltH .... tur tht rc.L\h ttl
tlj'll"Ll[hlrl h.l\t: ,L:l\CI1 tl..,, (U ()(IU,L:I.t ...
Kt.Htlll, \\btl h.l ... ,l:_l\l"Il ll ... ,t!lltll.llhl .lthi .L\h llt.
RIC IL\RD l;'\; Th.lllk wu \l'f\ lllllth :\lr
( tliJ"'lll ( rcncr.d Bctllrc J'ft:...,Clltlll,L: the llt:Xt "'f"C.tkcr. I
,Ju,uld ld .. t '" J'rt\Lnt tc.r .1 J,.,,,. llr \' :\ H.11nd.1nt.
.\frllJ:-,ttr ,,t rhc :'\t,v.,ton ru rhc l'nHcd
I \1 .d .... (l like [II rrc ... cnr 'tllllC pf \lr
'IILI.Irt ( \ ltl' prt\tdl'!ll til th.tr,L:c of OJ'l'r.llll>ll'.
,\lr... J.tnc :'\.1t ( .dfrcc. lh relfllf pf sr'c.:u.d r \ cnr .....
\\}HI tllllC ... n.rcr.tn t11 (;uH.:r.d .tnd :'\tr ... IJ..,cnhtwcr.
(rtlllr.d \X'fuppk. ollf chtd l'll,t:llll'l'f. ,\lr t\lkn HL.lth.
11f the lnrcrn.UJtltLd [)J\ I"HIIl . tnd H.1rrv ....
cltrtLit>f of ,\l.llltll'll.llhl' .llh! .. 1 \\'nt P<l!lll
cr.d \\ho .Lr lc.t..,r fWP \L'.If' .ltl P.lkl't.Ln {: ""
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milit.try
Now tt is my t.:re.tt prt\'dt:ge. I.!Jtes .mt! gentlemen. to
pn:scnt .1 dt\tmguishet! mtc:rn.nional l.twycr .tnd t!tph
nut. He: is \\'Jddy known .1s the former foreign mintstcr
ot P.lkist.tn, J.nJ former\ itt: prLStt!cnr of the lmcrn.ninn.d
( ourr oi Justi(c, .tnd rurrcnrly Perm.ment Rc:presc:nr.nin:
pf P.tkisun ro the United N.nions .. tnd President of the
l_Tnl[(:J Nattons Gener.tl Assernhlv His
lummc:d ZJiruiiJ
HIS EXCELLENCY MUHAMMED ZAFRULLA
KHAN. Arnb.lSS.lJor Patterson. Mr. Be.tton, Berns.
( omul Gc::ncr.tl. I Jc::em 1t .t prl\ilc:gc: .mt! .1 grur plc.t\ure
h> pcrtorm the grounJhrcaking Len:mony tor the
't.tn P.tnlion ThiS FJ.tr wdl nurk the .'>OOth .umner,.Jr}
uf tht: uty of New York .!, wc.:ll .ts rhc l 'lth .llllli\Tf,.lf\
L>t the pernunem horne uf the Unned NJ.tions.
The F.11r "srmbolll of the h"roric role thJ.t Nev. Y,nk
h.1s n>mc: to f'l,;y 10 the: fic:IJ ot lntern.ltlun.d .llld politJtJI
.LnJ t:u.,noiTIIC progress. PJ.ktst.Ln IS Wl'il
.m .trc of the tmportJ.nce of the "X'oriJ's F.ur, .mJ th<:
"on ot the: PJklstJnl Gol'c:rnmc:m to p.trtlup.ut: 111 the:
1-.ur. Je,pne numerous hanJK.1ps. ts endenct: of P.tkt-
,un s Sllltt:re \\'tSh to ll1.lkC: ItS tomrd:>UtiOil to the: fC:J.JiZ.l
tJon of the Jde.1ls .1nJ objt:ctJ\'C' whtLh msptrt: the
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Discussing an attractive example of Pakistan's
art are: {left to right) His Excellency Muhammed
Zafrulla Khan; Mr. William Berns, vice
president, Communications and Public Relations,
who accepted the memento on behalf of
Robert Moses; General Harry Meyers, director
of Maintenance ond Security at the Foir;
Consul General Ahmed Ali; and Mr. Douglas
Beaton, of the Fair's International Division.
'
His Excellency Muhammed Zafrulla Khan
signalling the start of the breaking of ground for
the Pakistan Pavilion. Left to right: Consul
General Ahmed Ali; Mr. William Berns and
Mr. Douglas Beaton of the Fair; His Excellency
Muhammed Zafrulla Khan; and two charming
hostesses of Pakistan International Airlines.
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1 >r ut thL F.11 r.
Tht .tdoptHHI of Pt.lu: .ts the
thLmc: <>l the: \X'orlJ., Lur ".1 lt:f} luppy ,h<>l<e ulllt:ed.
In tod.t) '\\uriJ, there,., nt:t:d to u!ll!zt: t:\ery rek
'.lilt "'''""n to ernph.t'>IZt the unport.lll<t ol worl,lpe.l<l
l"r .dlnunk1nd. dll'> <.ltl only he .tLh!t:\t:ti through hc:tttr
Ulhicr-,r.ullhllh- The L'UHlollllL 1111}.,ort.li1U.: of the F ..ur
, .. Jt Ll 1dua A,.! ,lt:,eloplllg LOLHHry. P.d.!\t.lll cntcrt.llll\
ht)pv .. the ht..nt.:hb HI ht.: dcnvt.:d frun1
the: l.11r.. tt ' tlllle of P.tkl'>t.tn, to .llhlc:\C .1
,lnc:IH 'it.llld.trd <>l ill 1ng for 1t'i pc:oplc:.
The 1ndu,trr.d .tnd '"enrilt< n:\olutJ<lllS h.llc: hyf'"'"'i
u' .tnd m.tlll 111 "md.tr urLumst.tnu:.,. lr " onl)
through ,lJ.,[.lliJCJ dJort .tlld Ul<lf'CT.ltiOil hl'tWLC:Il tht:
,It:\ cloJ'td .md dc1 cl<>p1ng uJUntflt'> rlut th" I-'' I' 111.1)
h<..: The world cntt:n.:d tnto . .Hl cr.t ot lll(t:f
dcp<lilkmc 111 .til .,pht:rL' ul hunun Jlfl\lty .. md the de
\ t:lt)l'IllL"IH dLl.ldc.: r'l[()t..l.l1I11L"d tht.: Unl[t.:d ...
c1 1dLIIll PI tire ,t.:row 111g rc.dll..tllnn ol th" l!Hcrdt:pt:nd-
LIILL \\'c h.11c t:\l'f} tP hope th.tr tht Ntw y,,rk
\X'urJ,j', L11r "til u>ll\tllutc .1 i.tlldnurk .. t progn.:" 111
t hl de\ tlopllll'llt ,ln.t<k.
P.thl>t.tn 'theme. Hl'>tllfll l'.l'>t. f'rogrc'"". l'rc,c:m .tnd
lucurc. 1"1 .t rL.di:-.{Jt.. rhL111C rcflt:LCIH,t!, the
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th.tt we art: currently m.tking towards reaching the stage
of st:lf-,ustaming economK growth. The Pak1stan PaYilton
wdl occupy 10,000 sq. it. of space, its design is in .tccord
With the tr.tditions of our national architecture in modern
wmtrucuon. Ir will reflect the utmost efforts of a united
pcoplt: to forge ahead 111to tht: modern industrial age,
wtthout loss of perspeLtl\'t: and balance.
! trust rh.1t Paktstans pmiup:ttion in the Fatr will pro-
' tde .Ln opportunity for husinessmen and industrialists
from Jll over the world to btcome acquainted with our
potentl.tl, our needs, our resources. and the opportunity
.11 .til.tblc: to .til mspired by friendly and cooperative senti-
mt:ntS for p.trtKip.Lting in, and contributing to, our
t:conomic progrt:ss ro mmual benefit. We crust that th1s
p.tnlllln wdl sumui.Lte mt<:rest in Pakistan and its people.
thus promottng dos<:r contacts .tnd beneficial exch.mges
1 n .d I spheres. . .
Tht: one grt:.tt rruth that we all must re.thze IS, that
whik .til of us .trt: 111 grt:,tt need, every one of us has much
to gin:. Th.111k you n:ry much.
RICHARD PATTERSON: Thank you very much
Your Excellency. Now I'd like to present the final speaker,
Mr. William Berns, Yice president of Communications
and Public Relations for the Fair.
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\VILLIAM y,,ur r,,dkth\. '--'tN:l t;<"n<'ul
Alt. Aml:>.tsS.tdc>r P.mt"rs,'n. H.c.twn.
gut:S{S. ir IS nW h,,n,,r t'' ftTrt:Sc:!ll t'rc;,,kur
of the New y,,rk \\',rid's Ftr,r I ,h,,..,[.[ :,k., lL'
S..L)" lS llOl' \\ hll \\.1s pn\ )l'IIl dt'- ,,rb.._ ui \ l't( :11_:.:
rcJm {ll P.Lktst.m tl' t'Xttn,l the t,>rm.tl t!l\ tl.ll!l'!\. :r " .t
h.tppy fpr us (l) bt. F'fl"'(.:nt t .. ,r th'-
.tnJ to rc:.dtzc: \VIth the: ll\)ht: .ilht 't ... u.d t.'\ t<...l<--thx \
1
t
rcss .til .ttlHIIhl us. th.tt Pill' 1 c1 r t tt1111 th '" \\ t' \II II .til h
t..nJoynl,t: the: P.tktst.ul P'.t\ .tt thl'
At tlus llllll' I shPtdcl l1kt !<> rchl the 'Lltt'tllt"nt '''
l\1r. l\tost:s "\\'l' hc.truh \\ch_,lllh. P.tkt ... r.tn r,, the l 'h!n
pu.s of ,l{ rht \\\,rl,l':-- F.llf . uhl
you on prtsenrtng 111 your p.t\ dtPn Hl'{ ,,nh rhc rr.t\ltttt'il'
oi the h!SWfiL f'l't .. uhl the rcnurk.tbk 'r"l'' '"" h.ll<'
.drt'.tdy t.tkcn 111 rhL l""'rn.t:rt"""T l'rt-,etH. t'tH .d-,,, dll
of furrhcr .J.:.Ic.lf
,Itt: hl'lii,L: 111.1dl' You "dl lllhl hn< "'""
rh.tn .l "'-c..lu,nlc. You ltHHt: hv tJl\1Lll11lll, h .. lll'''r"thc. 1,,
our "" rrun1 rh.H rlw F.11r """!'! n<>t l>l' 11 h.u 1 ,J,.,uJ,j
he Without you. If Wl' L.lll do .111\'thlll.L: t<' I.H rlH.tl< thl'
.Hhi rhc 111:-.Ldi.HIOII td \"tHif l'\:fubH"<. ,llhl (I'
-;mooth vour p.Hh. bl' \life ro It-t J..now The
wrll hl' prompt .111d lll"tlllt<:d
7
''7l!
NEW
PAKISTAN PAVILION
THE HONORABLE AHMED All. Consul General of Pakistan in New York
SHAHID AMIN. Vice Consul
SAUDUR RAHMAN, Chairman, Advisory Committee, Karachi
M. AKRAM. Officer in Charge, World's Fair Cell, Karachi
FAIR
1964-1965
CORPORATION
voRK
WORLD'S
Tel. 212-WF 4-1964
................ .,@\llllllfltlbllllll
C o o ~ ' " ' ' ' " ' ' " oo--
Flushing 52, N. V.
WilliAM E. POTTER, Eucutive Vice President
WILLIAM BERNS, Vice President, Communications and rublic Relations
GUY f. TOZZOLI. (Port of New York Authorityl Transportation Section
WilliAM WHIPPLE, JR., Chief Engineer
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j THE MINNESOTA PAVILION
APRIL 22
1
1883
I /J.-
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\ \.u"vY
2
l'xterp' from rr.tn"r'l'll<>n of rcm.1rks hy
\flnrle'>.>t.l .mel \X'nrJ,j', F.11r othu.tls .lr the
J.:foundhre.tklll_! . .! tcrcnlnnlc., for the p.l,ilion of
,\f:nm">t.l. Ne" York \\'nrld'o; F.ur. :'lfond.ty.
April l'.lh>.
RICHARD C PATTERSON. JR fC hd of Pro-
wtol}: \X
1
c .1re here rod.n to r.tkl' p.1rr 111 .1 rhrillin.t:
,t.:roundbrc.d.;m,t: <cremnny. thl' !''' i11on \\hlth w11l n'e
.l'> .1 "i\Jllh"l ,,f the t.:rut '>!.Ill' of :-.tmnnnr.t lktorl' lntrtJ
the ti"r I '>huuld hke rn l'resem for .1
how t.. r.tl n1cn who h.t\T been on this cxh1h1t
tor >omc tlllle :\lr. J.tmc.:s ,\1 K.1ufm.tn. l'rl'Sit!c.:IH of
.St.lr \.\.'orld':-. F.ur ( orpor.Hton. :'\1r J.unc:'
the ,lc",t.:ner o! huddm,t.:. ,\lr :-.t.tr>lull Lm,t.:. 111
th.trgt: of 1\.tr. Rus:-.cll Bc..:ntH:tr. the l<:g.d
u>uns<.:l of \:prth Sur \X
1
orJ,j'o; Lur ( Prpt>LHinn .. md
i\1r \X'Ji(,,un F.lrrcll .. ( of tht
Ikl'.lftrnc.:m "t llu'>lllt'S'> Dc.:\dopm<.:m
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On this important and happy occasion. ladies J.nJ
gentlemen, it IS .1 pleasure to introduce a \'Vest Point gen-
eral who holds the Bronze St.lf, the Legion of Merit, rh"
Dtsrmguished Service Medal, rhe Cro1x de Gucrre .. md
many other decorations from foreign counrnes. He h.1s
brought to the World's Fair CorporatiOn .md to 1\linnc:-
sot.t his gre.n expcrienle 111 major construction progr.1ms
concerned with rhe \'ast ci\'IC works prugr.un of rhe Corp'
of Engineers .. md .IT the t1me of his re{lrement in Jul\
1 ')(,() w.ts gmernor of the C.uul Zone .tnd prestdenr of
the P.1nanl.l ( ;lllal Comp.my. I h.l\c the hi,t:h hnnur Tt>
prcsem M.tjor Gc.:ner.1l Willt.un I:. Potter.
:I.IAJOR GENERAL \X'ILLIAi\1 L POTTER :\lr
Amh.Jss.tdor, 1\lr. Moses, CPngressm.m Blatnik. Th1s 1'
r(C.tlly .1 thnll for ml' hn.tuse ft>ur 1ml'ort.1nr ye.1rs of 111)
ltf<.: were 'pent 111 the :-.tissoun Basin. During th.tr r1mc
I mc:t Mr. lflnt Gwynn. who w.ts thc:n exectHI\e dirl'tlt>r
of the Ch.unhc:r of Commerce in Minot. North O,tkot.l,
.1nJ one yc.tr l.n<.:r \V.J.S execut1\e din:cror of the
,>i Commertl: 111 Aberdeen. South Oakot.L Hc 1s now ex-
t:t...Utl\T of th<: North St.u World's Fa1r Corpor..t-
11011. I 11ow prcsuu Mr. lllnc Gwynn.
MR. ULRIC GWYNN: Th.1nk Y"" Gener.d Porter.
l\lr. Moses, ( ongressnun Blatnik, l.1dies and genrl<.:men.
Cover: Rendering of geo-dynamic Minnesota Pavilion. The 80-foot high air inflated dome will be mode of two layers of clear
plastic. It will house the state exhibit, industrial displays, a restaurant end meeting room. Two lakes and a wild life area will be
constructed outside the main structure. Project designer. James Dresser and Associates.
1963 New York Wodd's Fair 196.S.J965 Corporohon

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It is .1 very dis{lnCt pleasure for me as the executive vice
presidem of North Srar World's F.1ir Corpor.1rion to
come to New York and to particip.l(e in the New York
World's Fair. We are n:ry proud of rhe Norrh St.tr
World's Fair Corporation. and particularly proud of the
srare of Minnesota and irs objectives.
The North Srar World's Fair Corporation IS .1 very
11nusual corpor.1tion. est.1hlisheJ by an executive order of
rhe governor, whiCh brought J.bout .1 marri.1ge of husi-
ness .1nd industry w1th gmernmenr. to prt>motc business
devclopmcm. The main objecrin: of the state of Minne-
sota is to bring about .m muge, from rhe New York
World's Fair to the woriJ. of I\1innesnt.l's p.1rr in sp.K<:
-- space wirhin irs borders as a place to work .. 1s ,1 pl.1ce
rn live. as a place ro pl.ty . .IS .1 place to den:lop one's
education. religion .md culrure.
We are pJ.rticularly proud nf Minnesor.1's p.m in the
race for space in man's mind - his hrain power. Its Lilli-
heis and irs Mayas in tht field of medium:, irs Sinclair
Lewis's in the field of literJ.rure. irs Ch.ules Lindbergh's
in the field of aviation.
Minnesot.t's brain power wdl he a leader in this
World's F:tir. And so we are ,.ef} happy thar our delega-
tion headed by our Congressman John Blarnik could be
here today to break ground ior the pa,ilion which will
r"present chis brain power.
GENERAL POTTER: Now I should like ro present
Mr. R. W. Gibson. a vice president of rhe Toro Company,
a firm which saw in this exhibit an opportunity to do a
--
civic job for the state that has made it a great firm. Mr.
Gihson.
MR. R. W. GIBSON: Thank you General Potter. Mr.
Moses, Congressman Blarnik. Toro is privileged to par-
ticipate at the World's Fair- we were honored to par-
ticipate ar Brussels rwo years ago, in Seattle lasr year-
we art delighted ro be a parr of rhe Minnesota Pavilion
next year. We wish rhe World's Fair great luck and suc-
cess. Thank you.
GENERAL POTTER: In rhe middle 19-lOs a fresh-
man congressman came ro the Congress, and at rhe same
t1me a freshman lobbpsr came ro Washington. The
lobbyist was myself and 1r was my job to lobby the
Congressman. I don't know whether this worked our;
I only lasted a yeJ.r and a half after that, hut he's bet.n
there ever since. It's been one of my grear joys ro have
for a iriend Congressman John Blarnik.
CONGRESSMAN JOHN BLATNIK: Thank you my
vel) dcar fnend General Pont:r. And a hearty welcome
and greetings to an eminent public servant, Mr. Robcrr
Moses- a man whom I have come ro know welL I am
privdeged not only to know him as one of the finest men
rve come to know, but as an outstanding American, a man
of many titles for many years, a man of incredible energy,
unlim1ted ideas, who has gone further beyond rhe call of
duty in service of his fellow cirizens nor only in your great
Emp1re Sure of New York, but 10 his countl)'. I am
pleased, honored and privileged to be here today.
Fellow Minnesotans and distinguished guests, and
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fru:rhh. It .1 pk4tsur<: .tnd ntorl th.tn rh.H .1 pnvt-
lcJ-:C 111 he here "n rh1' 1 cry llllj'!lf!.tll[ ocLlSI<>ll, on thl'>
.Ullll\ cf' ...tr\ v<:.1r n11nus ()11<.:. ut tht: F.ur of 'll-i
. md r.'i u; Y11rk. I 'f'e.ik 111 rh<: n:tn1e of GmTrnt>r
R11h .t.t;.: .tn.l Ul hdl.llf of the: petopk of :\ltnnesul.L
the rt '"lent' <>I rhc ;'\;<>rrh Sur St.lle.
\\'c .trc Jk.t,cd 111 , <>Ill nhutc mode'!. hur we: rh1nk.
ttr\ 'lrlklll,L: c\lllhth u1 ldl.llf <>I the '>l.lle ol MlllJH:Sot.l
1/t .I tJJH.: ,lfl,l lHHl'>ii.d r-1\ dltlrl ..-\nlf I t.Ol1,1..!:r..!.tul.ttc
.\IIIIIIl'"r' ">llu,t.:Ill' .tlid lncn,h lor rhrtr
. llll t!l,L:llllltf\ 111 '-ol.(lill,l ..:. til"' .... uth .1 .... rnk1ng I .un
''ifL rhtl 11111 h- fll'rll .tlid rrulv proud of 11
.\llflll:._...,t>Ll h1.. rrr.u....:l" r-. .111 t dd .tPd .t grt.:.tt one It
.l"t'' l.l< J.. "'l'l ill!> \l'.l;, \\hen the t<>i<>rtu'l .tnd rohu,t
I rcndun.ttl f'.tul .It \'.,1,<:1<:" p.tddlcd hv unoc up rhc
,L:rL.Ir 'r l.t\\rt.:lhL. .. . the (;rc.H l..tkc..,
.111d "i' ''' 1dur " ll<>\\ rhe lit\ of Duluth
.\lllch lll<'rt rntnrh. k" dun J()(l \l.lf\ '.'-'",,,me rhe
'-o\\.J .... h!'ull.--IIIJ.:..: rr.trTcr...,_ Ll'Hull1Jicd tht n1osr ,l!l.unnr-
""' .,J rhtm .dl. .1 i-dJn\\11 .IS P.tul Huny.1n. Then
!td!tl\\t.IJ rhc htllll.'..,.tc.tdcr. rhc f.tnncr .. tnd thl n1incr. \X'c
p<>r rnu1 .lllcl rt,<>ur,t, f<>,l:L'thn_ then wt '>cttled more
l"'t nn.tiitnrh .tnd dcYclllj"'cd f1lt1rc cxccno;;!Yely l---ionlt:
'ruclu .lltcl l.trnKr lll.trl\lll,L: the plow .llld the \od
'" rhc prt.ll 1.dlll .llld J.,,,fl f.mnl.utd, of :\linne">t.l
:.:.t\l 11' rhc lrc.tdh.t'>k, r .,f :\mcrttJ
( )ur trPn url"t rhL furn.tu:.., ot Anlt'fh ... J
tor rhc 1'-lSt rhrcc C]U.lf!tTS of .1 tcnnm. :\II these g.ll't us
rht J'rltcit" hcnr.t,t.:c nf the chn.llnlt :'\inrrh Sur Sure of

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=G"i#cti:>#; :rt:vEMFu" \-' c.t"ti::mWii:ai!"iW&t-e"&mH*K "&.et%1 !'i
:\ lmnesora.
Bur rf MinnootJ. IS a land of many portions, and a land
<>t resources .1nJ l.1kt:s. It is .1lso .1 land of many peopl<: .
Our oi Europe c.1mc: rhe Swede, rhe Norw<:gian, rhe Irish.
the Lngltsh. rhr: hnn. rhe Gernun. rhe Sfa,. rhe luli.l!l
.llld rhr: Gr<:ek. w form .1 new spirit symbolized by the
""ll'j'tton on rhc 1\lmnesot.J St.1t<: House of Reprr:senu-
r" e'. wh1ch I guort: "The trail of the p1on<:<:r bore rhe
of hhcrry In che words of the distingu1sheJ
.tnd nun of lttters. the late Foler Roii'Jag .
t".nhcr of t 1ur Go, ern or K . .ul these n1c:n
.tnd rhc't 11 t::rc truly gt.mts in the earth.
:\nd t rorn rhL- <..nnlhlll.l1011 of th<:sc: .tnJ thc .... c
resources. hum.m .1nd n.ltural, wr: hal'e built up indus-
tn.d. '"emilie. cultural. educ.Hion.tl .111d medic.tl com-
l'kn, \\ h1t h h.11 <: been '" .tprly .lllJ perlups modestly
.drhou,<:h proudly mentioned by our exccutil'e ncr
pres1dent :\lr. Gwynn. The Twtn Cities of 1\linnt:.lpol"
.tnd Sr P.llll r.1nk fifth 111 rh<: .tg<: of elccrronics. \11:
1
<: .tre
proud ,,f men such .1s !:lob G1bson, Mr. Dre.,scr. rhc Toro

So 1\ Hh th1s pmclc ..s henugc 111 our people ,m,l our
rc,ource'. rh" uhntt cross nuds. rhis l.1nd of rh<: wdder-
lll". rhc Lounrn o! rhe \oy.tgeurs which is 10.000 l.1ke,.
thts is our North Star Sure, our belo1ed st.Jt<: of Minne-
'"r.t. \X' e .1 rc plc.l\t:d w he here .. md we th.ink you.
RICHARD PATTERSON: Wdl ladtr:s .tnd gemle-
mcn. I thmk the wngressman should he elected a life
of rhe l\1 innesot.l Chamber of Commc::rce. He's
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Receiving World's Fair medallions from Mr. Moses are: (left to right) Mr. Moses, Representative John Blatnik, Mr. James M.
Kaufman, Mr. Ulric Gwynn, Mr. R. W. Gibson.
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Representative John Blatnik presents Mr. Moses with a sam-
ple Minnesota pine tree. left to right are ,.Ar. R. W. Gibson,
Mr. Robert Moses, Representative Blatnik and Major Gen-
eral W. E. Potter.
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nugnilicenr_ I now haYe rhcc honor ro introduce a grear
nun who has dcdicw:d his life w public service_ I know
of no orher p<:rson in this munrry whose record of civic
impnl\ emenrs can compere wirh rhe nexr speaker. I have
the h1gh honor of gi' ing you rhe presidenr of rhe New
York \X'oriJ's F.1ir. rhe Honorable Robert Moses.
:\IR_ ROHI"RT MOSES- Th.mk you Di<k. Om: of m'
'cry pk.l'>.lllt dulle'> 0\ er tht: reu:nt ye.us Ius hem to he
. 1"oci.ned w1th "'Ill< of the top people in Congress .1nd
there'" nnhody u1 Con,t.::rcss for \\horn \\T in New l"ork
h.1,-e more res pen th.tn M r_ Bl.unik_ We've seen him in
.1 number of up.I<Hies. mostly 111 connection with puhltc
works .. tnd I w.tnt to s.1y th1s it's .dw.1ys heen a sort
<>f mprcry to me. how we, e been .1ble to CJrry through
the progr.tm'> nwoh tht: cooper.uion of the
ll.ltion.d. '>t.ltt: .tnd muniup.tl gon:rnments .. md verv niten
puhl1< .luthoritie,_ and CJII.lSt-puhli< ci,-,< :tgencies_
In the h1_chw.1y progr.tm. for ex.1mple. in which Mr
Bl.1tn1k Ius been .1 n-ry pmminem factor, rhis gre:tr
.1 rten.d metro pol it.tn which is being built \'ef\
with feder.d iunds. rhe nuin .Hrcries on rhe so-
c.dlcd <JO .md I o b.tsis. some of the less import.tnt
thoroughi.1res on .1 h.1sis. with the municip.lll[ies
]'r.Ktir.tlly rwrhing. the stares 10 percent or
'iO pcr<ent- we h.1Ll .mr trnuhle here in New
York or in New Jersey With the feder.1l gO\'ernmenr
Thcr h.1,e set rhe standard. they h:tve decided on the
big things that are matters of po-licy, they kept our of
politics, rher kepr our of dicraring just how things shall
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be done, they have respeaed state's nghrs, and home
rule_ I c:tn't s:ty rh:tt's :tlw:tys been rrue of rhe scares_
I can't say it's always been true of our municipality. It is
a remarkable thing rhat this gre:tr stare highway program
has been carried through in the spirit in which it was
miriated. And char is due to people like Congressman
Blatnik who has been able ro distinguish between rhe
tmportanr things, the things that JUStify spending federal
money, and rhe unimportant ones .
\Ve .tre ,cry h.1ppy to ha'<- l\tu1nesnt.t hert:_ lr seems
.1 long off. bur the Congressman .1nJ others h.1vc
mentioned the f.lct char .1cru.dly New York reaches back
through the St. Llwrence .1nd the Ni.1g.lr.1, .tnd the Gre.u
L1kes .. dl the w.1y into 1\linnesot.!.
I lud >ome link p.1rr in the power develoflllent. the
sc:.tw.ty developments; we s.1w Mr. Bl.1tnik in that capac-
It\ .dso . .1nd we gor rhe feel1ng .1fter .1 whde rh.u chis
'' .m-r tlut C.ltl1C .1ll the w .l) from the Gre.1t L.!kes, through
the Ni:tg.tr.t .md rhe Sr. lawrence. re.dly drew us ,-ery
dose rogerher. And wt do fed close ro Minnesor.t --and
the-se orher St.l[(::S th.H may Sllf'ertici.dly .md Ill mile:tg<:
su:m i.tr aw.1y.
Now you ha\-e .1 uni<]Ue Jcs1gn .. 1 most interesting
. 1 most interesting ide.t h.1ck of IL I think this is
_coing to he one of our st.1r exhibits here, .md we are all
delighted with 1t. and we th.mk \Oll for coming here. and
we hope you v.:ill nor only con1c here for the ground-
bre.Jking. but will visit the New York are.1 .md specific.1lly
rhe F.1ir ,-ery ,,fren_ and Representative Blatnik_
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STATE OF MINNESOTA
KARL ROLVAAG, Governor
WILLIAM FARRELL, Commissioner,
Department of Business Development
State Capitol, St. Paul, Minnesota
THE MINNESOTA PAVILION
will occupy
a 46.296 sq. ft. site
in tht:
States Arr.1
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NORTH STAR WORLD'S FAIR CORPORATION
JAMES KAUFMAN, President
ULRIC GWYNN, Executive Vice President
Suite 169, North Star Center,
Minneapolis 2, Minnesota
NEW
YORK
WORLD'S
1964-1965
FAIR
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Flushing 52, N. V.
Tel. 212-WF 4-1964
CHARLES POLETTI, Vice President, International Allairs and Exhibits
GUY F. TOZZOll, (Port of New York Authority) Transportation Section

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Schaefer Center
April 2:j, 1963
GROUNDBREAK!NG AT THE NEW YORK WORLD'S FAIR 1964-1965
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SduuJf'er (}enter at
lite New York Uvrld's F'nir
will l'onsist u/' I mo domed
lntildiugs,/wusin.fJ a restau-
rant and till e.l'!ti!Jitiun !tall, and
a 11 old -/'a .;/t ion Pd beer ga rd e 11.
A l'f' It it pcf s are Eggers and
Higgins and Walter Dorwin
TPague At;:wciate:-; are
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Excerpts from transcription of remarks by
Schaefer .md World's Fair officials at ground-
breaking ceremonies for Schaefer Center. New
York World's Fair, Thursday, April 25, 1963.
WILLIAM BERNS [Vice President, Communications
and Public Relations): Members of the press, this is a
happy occasion for us. Almost from the very outset we
knew there was going co be fun at the Fair because
Schaefer announced irs participation early. Just the men-
tion of the name is enough to indicate fun, because it is
a familiar name. With the name goes a great deal of tra-
dition: the 300th anniversary of the City of New York
and rhe 122nd anniversary of the Schaefer Brewing Com-
pany. All of us at the Press Building know chat there's
going co be a great deal of activity connected with the
fun in this building. We are delighted that Eggers and
Higgins, an enthusiastic group. are architects and design-
ers of the building. Incidentally. Eggers and Higgins also
were architects for this Press Building. Designers for the
interior of the Schaefer Center are Walter Darwin Teague
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Associates, and George A. Fuller Company is in charge
of construction.
Now it is my pleasure to introduce Mr. Martin Stone,
director of the Industrial Section of the Fair.
MARTIN STONE: Thank you, Bill. Mr. Schaefer, Mr.
Moses, guests of the Schaefer Brewing Company. We are
delighted to have you here on this occasion. To tum a
cliche, a company is known by the man it keeps, and in
the case of the Schaefer Brewing Company, this company
is known by the name Schaefer. Back in 1842 it was
founded by Mr. Schaefer's great-grandfather and great-
granduncle. In 1927, Rudie Schaefer was interested in
architecture and had to be persuaded to take over this
company. He has since then sustained its great name and
reputation. Rudie Schaefer was here at the last Fair and
we are delighted co ha\'e him here again. We are delighted
ro welcome all the Schaefer people at the Fair. Thank you.
WILLIAM BERNS: I think most of us are familiar
with the head of the Schaefer Company. He is known,
among other things, for his great interest in spores activi-
ties, and consequently we feel that his interest will also be
evident when the sporting events are held in connection
with the U.S. Olympic Trials in New York City next
year. We are delighted to present the chairman and presi-
dent of The F. & M. Schaefer Brewing Company. Mr.
Rudie Schaefer.
MR. RUDIE SCHAEFER: Thank you. Mr. Moses, dis-
tinguished guests and friends. I am pleased to welcome
all of you who have taken time to join us in the brief
groundbreaking ceremony for the Schaefer Center, II. I
say the second, because I can recall quire vividly a moment
very similar to this in 1938, when I had the pleasure of
breaking ground for the first Center, with the help of
the late Grover Whalen, president of the World's Fair at
char rime.
While faces and themes change with the passing of
rwenty-four years, the enthusiasm and expeaations that
accompany such a time and occasion are very much the
same. As I look around today, I see the same panorama
of activity, hear the same sounds of construction, and
sense the same excitement of things to come. The equip-
ment is modern and a lircle different, but it is still manned
and operated by the same lauded and wonderful men who
have always taken such great pride in their accomplish-
ments.
I said at our site cwenry-four years ago that I was
thrilled by the anticipation of what lay ahead, and ex-
tremely proud of our participation. Today, my anticipation
and my pride are even more abundant, more so because
I know now what lies ahead: the magnificent structures
char will soon blossom up all around us, the thrill of open-
ing day, the millions of visitors from all over the world
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parading through the sueets and exhibits, the spectacular
displays and the education, the emenainmem, the excel-
lent food and, of course, the good beer.
Standing here, I can also recall the many predictions
that so many of us made concerning the great prospects
for the 1939-1940 World's Farr. As optimistic as I was at
that nme, most of my expectations were considerably
exceeded. I don't think anyone could ever have evaluated
the suaess of that F:ur beforehand. a success that was
nor nen:ssanly measured by the number of people who
passed through the gates, or even ny the number of glasses
of heer that were consumed. A success that was measured
onrangohly --- measured b} the efforts of the masses of
people who presented exerting ideas, and measured ny
the wnsoder.1nle amoum oi good woll that was created.
Obse;:rvrng and hearing about the wonderful projecr
now under way, I sincerely nelieve char the World's Fair
oi will present to its mrllions of visitors somf'
uf the mosr mt:m(oranle moments of their lives. We ar
Sch.tcfcr hope, inrend .md plan to he .1 p.trt of this
1nt.:n1ory. we V.Tre h.H.-k In 1939.
hen today. old friends of mine still recall our big
I 22-foot hH, and our Court of Fame. where manv of the
well-known personalities of the stage left their i.mprims
on cement. For 1964. we plan ro blend some of this at-
mosphere of the past with new concepts in structure
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and design. We will use plastic and Fiberglas combined
with steel, wood, aluminum and glass. The unusual fea-
rure of floating roofs and che modern techniques of light-
ing will be among che more norable new concepts. These
will be combined with a Restaurant of Tomorrow, fea-
turing the finest in food and drink, an old-fashioned
outdoor beer garden, and displays which will trace che
122-year-old history and growth in this country of
America's oldest lager beer.
I am quite naturally excited abouc our plans, and
consequently a little eager to get things rolling. One
final thought though, abouc the role Schaefer will play
in this Fair: we feel that we have a significant contribu-
tion to make to the theme of Peace through Understand-
ing. and we intend to do so by providing the Fair guests
wtth the real spark of friendship- a glass of wonderful
beer. I thank you, and I join you in all of rhe basic
hopes and prayers for the future of mankind in which
this Fair can play such a very important pan. Thank you.
WILLIAM BERNS: Thank you, Rudie Schaefer. Now
ladies and gemlemen, the man who seleaed the sire and
prepared the ground for the 1939-1940 New York
World's Farr, now acrively engaged as president of the
1964-1965 New York World's Fair, che Honorable Rob-
ert Moses.
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THEN AND NOW
R. J. Schaefer, presidenl af The F. & M. Schaefer
Brewing Co., watches as Robert Moses (seated), president of
the 1964-1965 New York World's Fair, breaks ground
for the Schaefer Center (photo right). Twenty-four years ago (left),
R. J. Schaefer (standing), and 1939-1940 World's Fair President
Grover Whalen, performed the same ceremony.
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Robert Moses, Foir president, presents the World's Foir
medal Ia R. J. Schaefer, president of The F. & M. Schaefer
Brewing Co. Beside them is o model of the Schaefer Center.
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ROBERT MOSES: Mr. Berns, Mr. Schaefer and
friends. I was delighted with the piaure that Rudie
showed me of Grover Whalen at the Schaefer ground-
breaking for the 1939 Fair.
When we were starting work here at the Fair, I was
talking to one of our friends about the theme- the
symbol. and we got down to what it really is that unites
the world - the cement, the thing chat holds the world
cogether, the thing that brings people into brotherhood
and friendly relations. We concluded that probably it was
beer: that was the one thing that brought all people
together. I really mean that. I think there's a lot in it
and I hope the frothing rivers of beer will ftow as the
result of this exhibit.
Real talent, enthusiasm, skill and ingenuity have gone
into this design. I like the idea of fun; I like the idea
of the Beer Garden; I like the idea of entertainment. And
I think these will carry a berter message than if you just
had a bottling plant and nothing else.
We are delighted ro have this company here, and to
have Rudie back again.
The difference in cost between a show and exhibit for
the 1939 Fair and one for this Fair is nor the only
thing that you have to think about. The faa of the
mauer is. these shows that we are gerting here - these
pavilions and exhibits- are on a totally different scale.
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They represent much more ingenuity than those of the
1939 Fair.
The difference between the General Motors Fururama
in 1939 and the Fururama of General Motors today is
not measured by the difference between eight million
dollars and the forty-plus million dollars which they've
gone into. It's on a much more impressive basis, and it's
designed for many more people to see.
Well again, thank you, and Rudie, we'll be here to
take the froth off the first glass of beer.
WILLIAM BERNS: Now we're going ro ask Bob
Cooke, who's handling the Schaefer Center groundbreak-
ing roday, to make arrangements for attempting to dupli-
cate the photograph of the groundbreaking for rhe 1939
Fair.
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will occupy
in the
Industrial Area
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THE F. & M. SCHAEFER
1\\\"1111

BREWING CO.
NEW
YORK
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FAIR
WORLD'S
1964-1965
COR PO RATION
Flushing 52, N.Y.
Tel. 212-WF 4-1964
R. J. SCHAEFER, President
HOWARD H. JONES, Vice President
JOHN T. MORRI5, Vice President, Morketrng
KARL W. MUELLER, Vice President, Plant and Production
ELLIS M. MOORE, Vice President, Finance
HAROLD A. SYKES, T reosurer
AlVIN E. HEUTCHY, Secretory & General Counsel
THOMAS J. DEEGAN, JR., Chairman ol the Eucutive Commiflee
WILLIAM E. POTTER, Eecutive Vice Pmident
CHARLES POLETTI, Vice President, International Affairs ond Exhibits
STUART CONSTABLE, VIce President, Operations
MARTIN STONE, Director ol industria/ Seclion
GUY F. TOZZOLI, /Pori ol New York Authority) Transportation Section
ERNESTINE R. HAIG, Secretary ol the Corporation and
Aubtanl to tho President
WILLIAM WHIPPLE, JR., Chie/ Engineer
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austrian pavilion
april 26, 1963
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Excerpts from transcrtptwns of remarks by Aus-
trian and World's Fair officials at groundbreaking
ceremonies for the Austrian Pavilion, New York
World's Fair, Friday. April 26, 1963.
Rl< HARD < PATTFRSON [Ch1ef of Prowwl].
1\lr ( on,ul Cencr.tl, Mr. ( ommiSSioner Gener.tl.
nor l'okltl .1nd ladle'> .md gemlcmen Th1s groundhre.tk-
111)..: lertm<Hl}' for the Au,trr.m P.tnlron rs of very
1mport.111te to .til "f us. When It on this Sltt: It wdl
't.llld " J symbol of .1 lOuntry fllh 111 histontal and tul-
tur.d tr.td1t111m. it will also ser\'e to remmd us of the
}.:re.lt pr.t.:re" th.tt hJs been m.11.le hy Au,tnJ "nle the end
of tht l.t>t \Vorld W.1r.
The tir't 'l'e.tkcr rs the \"lle presidenr of rhc Wnrld,
l'.ur '" lh.trgr: 11f lntern.ttHn.tl Aff.urs and Exhibtts. for-
mer gm ern or of the st.lte of New York, the Honl1r.1hle
( lurln 1'11lettt
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THE HONORABLE CHARLES POLETTI: Commis-
sioner General. Commander Markhof, Consul General
Willfon, my good friend Mr. Spirz and officials of rhe
World's F.1ir. We .Ire very happy indeed to hJ\'<: AustriJ
.1rnong our mternarion.1l participants. We hope rh.n rhe
millions of vtslrors th.1t will come here will appreciate the
glories of the culture and traditions of rh.1r country . .1nd
.tlsn get to understand and appreci.1re .md .1dmire some-
thmg th.lt's unrgue in the world. th.lt g<llwrbl!lb spirit of
Ausm.t. We .1re del1ghred ro participate 111 rh1s \-ery sg
n1licant mcasion. Thank you.
RI< HARD PATTERSON: Thank you very much
Gm-ernor. Our next speJker 1s one of Ausrri,t's mosr prom-
ment busmess executives, president of rhe Amencan
( h.tmher of Commerte in Ausrri.t, and hc:.td of rhe Vienn.t
( hamher of ( ommerce J.nd other orgJ.n1Zat1ons. Let me
prcsc:m him. He's the Austrian C:omm1ssioner Gener.d t"
th<: World's F.11r. th<: Honor.1hlr Manfred von MJ.utner-
l\!Jrkhof.
THE HONORABLE CONSUL MANFRED VON
MAUTNFR-MARKHOF: Mr. Presidenr, Consul Gen-
er.tl, Gmunor Poletti, AmbJ.SSJ.dor PJ.rterson, l.lditS J.nd
gc:ndcmen. As Ausrrran Commissroner Gener.II for the
New York World's Fair 196.J-196'i, I rake great pleasure
Cover: Artist's rendering of Austrian Pavilion which will be "A" shaped in design, to symbolize Austria as a land of mountains
and tourism, and constructed of wood to symbolize the richness of the timber and industry. Mr. Gustav Peichl of Austria and
Pisani and Carlos of New York ore the architects and The Disployers, Inc. oct as coordinators.
2 1963 New York World's Fair 1964-1965 Corporation

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u&W!triNWrir W'ftT'"tvt
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ntttPe"+ftr ,.; a1r
in welcoming you ro rhe sire of rhe Austrian exhibit. I
wanr ro thank you for joining us, for your inreresr in our
project. I am pleased ro bring you rhe greetings of all the
officers and directors of rhe lnsrirure of Economic Devel-
opment of rhe Austrian Federal Economic Chamber, rhe
agency 111 charge of planning and runnmg our pavilion.
E\'en though our efforts cannot be inrerprered as official
partiCipation by the Republic of Austria, 1t will be .1 p.!r-
riciparion of rhe enrire economy of Ausrria. You will
usily re.1lize that in organizing our project in the way tlut
we han:, we wanr ro comrihute ro the success of this gre.u
F.1ir.. tnd we wanr rn demonstrate once more rhe friendly
rel.monsh1p we ha,e maintamed wirh your wonderful
country and popul.uion for many many ye.1rs.
We Ausrri.tns love ro r.1kc adv.lntJ.gc of cn:ry oppor-
runity ro widen .1nd to strengthen our inrerncttional rel.t-
tlons bec.tuse we firmly heheve rh.u muruJ.l undcrst.mdm,l!
.tnd personJ.I cont.ICt are a mosr tmporunt has1s for
monious .1nd pe.llcful l1fe nf all people in rhis world. We
sh.tll .mempt to hrrng our cnuntry. siruared 111 rhe he.trr of
Europe. close to .til Amerrc.ms who h.nc: nor yt:t seen 1t
thcmsdns. \X'e w.tnt t<' umvey to the AmcricJ.n public
tll>t unly some of Ausrr1.1s hc.luty hm we W.lnt to gl\e .ill
1nuge of our .tLcomplishmems. and of our abilir1es 111 the
ewnomll tit:ld as well .ts m rhc: tine arrs.
\X'c real izt: of u>ursc th.lt rhe rrue srrengrh of .t small
LllUIHI) Ires not so muth in mdustrial Jl1J.SS production hur
111 sJmfying rhe ide.tl1sric demands and supplying the
-.
A bulldozer breaks ground for the Pavilion of Austria. Left
to right: Commissioner General of Austria, Consul Manfred
von Moutner-Morkhof (in bulldozer); Governor Charles
Poletti, vice president, International Affairs end Exhibits at
the Fair; Miss Elfriede Mundi of the Austrian Institute in
New York; and Mr. Robert Moses, Fair president.
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Mr. Otto M. Spitz, Austrian trode delegate in the United
Stoles !left), is presented with o Foir medallion by Mr.
Robert Moses, Foir president.
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finest qual1ry. We are proud ro stare rhis has always been
well-n:u:i,ed in rhe American marker. We therefore be-
lieve rh.u our nor roo large presenrarion in rhe Fair should
he pur under the head10g of "made especially for you by
Ausrria."
Tod.ty's ceremony is for :til of us a milestone on our
roJd row.ud becommg Jn acrive member of rhe World's
F.tir wmmuniry. A road, if I may say so, we are following
with much sincerity Jnd devotion. This is especially true
wirh respen ro our tr.Ide delegate and represenrarive here
1n New York, Mr. Orro Spitz, who has done .1 wonderful
JOb 111 .tssisrmg us 10 our endeavor here, and also in respect
w our thit:f architect from Vienna, Mr. Gustav Peichl.
He's a representJt!,e of rhe younger generJtlon of archl-
rt:c r' who h..t, nor forgone any effort or rime in order ro
c re.ue .m onpn.d .md .1ppeal10g p.1vilion. The Austn.In
P.tvd,on 'ymhol1zes rhc meaning of Ausrri..t through rhe
use of f r.trnes 10 rhe sh.tpe of rhe up1ral letter .. A ... Our
p..t\ d1on 1s pref.thric.tred in Ausrri.1. and ir is made of
wood .. 1 rypLil Alpine huilding material.
Permn me .tlso w rh.1nk all the people and orgamzarions
111 rhe Un1tcd St.Ites which have helped us so efticiemly
tirsr of ..til Mr. PreSident. Gmernor_ and ..til rhe C.Ipable
.md eftiucnr rnemhc:rs of your staff. Ler me assure you th.u
your moper.uum nor onl} with rhe Austrian sponsors. bur
..tlso w1th our .tssou..ttt:d tirms, as for ex.tmple our New
York coordm.trors. The Dspl.tyers Inc.. .md the architects.
P1s.Jn1 .1nd (.Jrlos, 1s h1ghly apprenared. We .1re .1ware of
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rhe facr rhar our success depends on your conrinued assis-
tance and cooperation.
Wirh rhis groundbreaking ceremony, we are expressing
our desire that Ausrnas efforts in this Fair shall bring us
.1ddinonal friends in the United Stares of America, and
conrribure ro your success, Mr. Presidenr, and your distin-
guished associates as much as ro our own. Thank you.
RICHARD PATTERSON: Thank you Mr. Commis-
sioner Geneul. Smce November 1962 we have been for-
run.tre in having our next speaker living right here in New
York Ciry. A prommenr lawyer and industrialist, h<: joined
rhe AusrriJn diplomatic serviCe in 19)7, .Jnd serYed in
'.mous pos1rions in V 1enn.1 .Jnd abroad. I am honored to
gl\e you the Consul General of Austria Ill New York, rhe
Honor.thle Joh.mnes Willfort.
CONSUL GENERAL JOHANNES WILLFORT: Mr.
Prcsidenr. 1\1 r. Go\'C:rnor. Mr. Commissioner and dear
friend, l.tdies .1nd genrlemen. I h.ne also been <Lsked ro
s.ty some words .tt ths groundhreJ.king, J.nd I ha'e J.l-
tepred with gre.tt ple.tsurc. norwirhsunding rh.u for re.t-
sons you .ill know. .1nd which reflect our respect for
intern.Jtion.tl oblig.trions, my rounrry has nor been in .t
position ro p.trricip.ue othcially in rhe World's Fair. How-
(:\'t:r, we .tre h.1ppy rh.u .1 solunon rould he found sund.tr
ro th.tr .1ppl.l'J by sen:r.tl other cuunrnes in .10 .Jn.Jlogous
snu.Jrion.
The p.tnlwn robe erected by the Austn.Jn Chamber of
Commcrle will ende.Jnlr to reflect, very mmprehensivelv.
as we have jusr heard, all of the Austrian economy. And
ir inrends, moreover, ro presenr ro rhe public rhe enrire
image of modern, of roday's i\usrria- which is, we be-
lieve, somewhat differenr from what generally is rhe basic,
rhe "classic" image of AusrriJ in rhe minds of rhe average
public.
Austria is synonymous ro everybody, has he been on a
visit ro Austria or nor, wirh wonderful landscapes, high
peaks, with snow and glaCiers in rhe Alps, a multitude of
lakes and gentle undulated hills and so forth, inviting rhe
tourist to relax completely in summer and in winter. Aus-
tria is, of course, especially well-known for her culture.
her artistic treasures of the past, be it in form of baroque
palaces and churches, or in rhe realm of music -- I need
only menrion Mozart or Haydn.
These aspects are very imporranr ones 10deed, we arc
rather proud of them .tnd we do cherish rhem. Bur rhere
is still another side, especially important for Ausrria s
existence: rhe economic field. Ausrria has developed 10to
a highly industrialized counrry with very fine, skilled
l.1bor. The achievements of Ausm.1n 10dustry of today.
roo, will find their due place in this pavilion.
To present in rhe o,erall picture of Austria all rhis:
culture, rradition, history. heauriful scenery and ple3.s.Lnt
life, as well as rhe economic achievemenrs and stability on
a geograph1cally and politically difficult .1nd sens1rive spot,
has been rhe permanent ende3.vor of Austrian represent.l-
rives .1bro;1d. And ir is, therefore, most ,gratifying ro feel
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The Honorable Johannes G. Willfort, Consul General of
Austria !left), receives a Fair medallion, presented by Mr.
Robert Moses, fair president.
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that the pavdton whiCh is going ro stand here in the near
furure, wtll rdlecr rhe complete image of modern Ausrria,
.md will. consequenrly, be a mosr valuable contribution
ww.1rd explatntng Austria ro the world.
To conclude. I should like to render my best wtshes to
the dtstmguished Commissioner Gener.1l .md his .Issoci-
.Ites for .1 successful work. I .1m con fidem rh.It their efforts.
\nth rhe cooper .IriOn .1nd assistance of you. Mr. President.
oi you Mr. Governor, and of your efficient staff, which,
I .unsure, you will gi,e rhem ro rhe largest possible extent.
wtll make rhe pnilion a re:!l success. Thank }"OU.
RICHARD PAlTERSON: Thank you very much Mr.
( onsul Gem:r.1l Before presenting rhe fin.1l speaker I
,hould ltke to .1sk rhe following ro take a bow: the n.ltional
anhtrt:n for the Austrt.ln Pavilton, l\fr. Gust.l\" Peichi:
hiS two New York "sociare architects. 1\fr. Fr.tnk Pisani
.lll,J i\1 r. John Ctrlos.
N"w i.td"-' .tnd ,t:c:nrlemen .md disringutshc:d guests.
I ,l!l\C )"U rhe of the New York World's F.1ir.
the Hnrwr.tble Robert 1\loses.
R<>BI:RT 1\IOSI'S: I don't know wh.lt some of us for
our he.tnngs would do \vtthour rhe proper 1nsrrucnon.
Dtck P.merson rells us wh.lt to do tn forc::tgn comp.1ny and
( lurltc: Polerri ts .1 sort oi rn\'ing Berlitz School. He t.1ught
us JUSt enough ro get by. We could s.1y: /< lie put P"'
p.u!cr 1-'r.TJI(.ll\, llldl' Jt (oi!Jprt:'Jhl /OIIJ. or 10 11011 po\-JO
P,ll-1.11< /i.i/;.11/o 111.1 po.1.10 cml/prt'lldt'rt: 1111/0. or ll"':r
lin!Jicl! .wch gd.iu/1g ,felltHh .1 precht:ll. That JUSt about
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ends our talent.
Bm seriously, I am much impressed with the argument,
the statement that you don't necessarily have to have a lot
of acreage and a very big building to present something
that"s significant to the visitors to the Fair. Now as one of
rhe speakers here said, you are nor going to turn out as
m.ln} motor cars or anything else as General Motors or
Ford or Chrysler. or it's not an assembly line country--
you have culture; you have scenery; you have the arts, and
they can be presented very attractively in a small compass.
I remc:mber a few years ago going over to join General
Clay and write a report on the Ruhr. While there I went
ro Garmish in Austria and had a wonderful rime. I never
got around to writing the report 'til the last night I was
there and l had to sray up all night to write ir.
Now we are delighted that you're here. And we think
you ha,e a lor to show. Again I must emphasize the fact
that if you just present the best things you have, don't
worry about the size of the exhibit, don't worry about how
much money other people are spending, and don't worry
on:r the f.1cr that while you have rhe government blessing,
you are not srncrly speaking a government exhtbit. In
many wa}S, we would rather deal with the leading citizens
than with governments.
Thank you for coming and we'll be in touch with you
right .1long. If there is anything rhat we can do to help
you ro expedite your work. smooth your path, JUSt let us
know.
THE AUSTRIAN PAVILION
will occupy
in the
International Area.

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PAVILION
THE
AUSTRIAN
CONSUl MANFRED VON MAUTNER-MARKHOF. Commissioner General
THE HONORABlE JOHANNES G. WlllFORT, Consul General af Austria
of Austria
DIPl. ARCHITECT GUSTAV PEICHl
OR. FRANZ KIRCHMAIR of the lnsfilule of Economic Development
of the Austrian Federal Economic Chamber
MR. OTTO M. SPITZ, Austrian Trade Delegate in the
United States
1964-1965
coRPORATION
WORLD'S
FAIR
Tel. 212-WF 4-1964
Flushing 52, N.Y.
THOMAS J. DEEGAN, JR., Lhairman of the Executive Committee
CHARLES POLETTI. Vice PreSident, International Allairs and Exhibits
5TUAR1 CONSTABLE. Vice President, Operations
WILLIAM BERNS, Vice President, Communications and PubliC Relations
ERWIN WITT. Comptroller
MARTIN 5TONE, of industnal SectiOn
GUY F. 10ZZ0LI, !Port of New York Authority) Tansportoton Sect1on
ERNESTINE R. HAIG. Secreta! y of the CorporatiOn ond
Auistont to the President
WILLIAM WHIPPLE. JR Chet Eng1neer
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Exn:rpt' from tr .mscnptlon of renurks hy
Ph1llppme .md Worlds FJn otla 1 ..tls .It Phd-
ippme Pa\'d1on groundbreJ.king Letemome.,_
New York \X'orld's F.ur. Aprd
24, 1963.
RI< HARD < PATTERSON. JR [< hief of Pro
row!}. Distmgwshed gut:sts. Ltd1es .md gentlemen. Tht:
bond of fnt:ndship th.u Ius existed hetwt:en our country
Jnd the l'hd1ppmes 1s a om: .. md no en:nr of such
rn.lgnlllnk .ts thiS World's F.tir would he nnnpktc With-
our the p.troup.Hion of thts sr.tunch and devoted friend
.111d .dlr Our lir,r spe.tker is the dvn.tmit nee prestdem
of the New YPrk \X'Prld's F.ur. m th.uge of lntern.ltiPn.tl
Atf.urs, Gmerrwr Ch.trles Poletti.
GOVERNOR CHARLES POLETTI Th.mk you Am-
h.tss.tdor Patters(>n Mr. Vice Presidl'llt, Ambassador
Muruc, l\.lr. Consul Gmer.tl. l.tdies and gentlemen. Of
rhe tountroe' rh.u 1\frs. Poleni .md I h.l\'l' visited.
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nowhere did we encounter more cordi.1lity than in the
Philippines.
This is a momem of joy and jubilation and we are
deltghted that we will h.t\'e not only Philippine participa-
tion, but a demonstration of its dynamic growth. I am
sure that the millions of people who will come ro rhis
Fair will profit by learning all ahour the people of tht
Philippines, and ahour rhe tremendous furure that lies
.1head for the s!Urdy people: of those: islands. Thank you.
RICHARD PATTERSON: Thank you Gmernor Po-
letti. Our next speaker is the distmguished Commissioner
Gmc:r .1! of the Philippines co the New York World.,
F.lir. l\lr. Domingo Arcega.
MR. DOl\IINGO ARC EGA: Ambass.1dor P.mersnn.
1\1 r. Moses. Gmernor Poletti. V 1ce President Pel.tez, Am-
bassador 1\lurm. Consul General Lim.1yam. fellow coun-
tryrmn. l.tdtes .md gentlemen. On this historic occ.tsltm
.dlow me tirst the privilege of re.1ding to you the mcss.1ge
of our Serreury of the: Deparrmcm of Commerce and
lnduqry. "I JOI!l the Filipino people in celebr.tting the
ceremony for the Philippine P.H'ilton in
the New York World's Fair 196-i-1965. Philippine par-
Cover: Architect Otilio Arellano's rendering of the Philippine Pavilion, showing its proximity to the Unisphere.'
2 1963 New Yorlc World"s. Fair 1964-1965 Corporation

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nnp.ttion in this international Fair is designed not only to
'promote: soci.d economic interest. it is a manifestation
oi .t burnmg desire to make common cause with ocher
n.uions llf the world in bringing .tbour l.1sting pe.tce for
.d I m.mk ind.
'The Philippmc P.t\'ilion will nor merely be a structure
uf \\ood concn:rc. Ahc.ne all. it "'ill symbolize the
dforts of .t cour.tgcous pt:oplc w f.Kc the mtghty clul-
lc".'.:c of .t ,>.:rc.n .l,>.,:e. It wdl 'und as ' repository of the
n.mon, work .md culture. for .til the world to sec. and
'"t 111 rhc L.lu'e of pe.tte.
on rhis <KC.Ision I hope that all segments of our
!'"i'ui.I!IIHl "dl wnrribute their sh.1n: in nuking Phdip-
('IIH: p.1rr1cip.1!ion in this \X'orld's F.ur .1 gre.n success.
,;c:ned. Rutino G. Hcch.tnOY.l ...
SeH:nteen yc:.1rs .1go stver.d thous.mdsof my countrymen
.md I w.nched with misty eyes .1s rhc: Philtppme fl.tg "'"
r.tised w repl.1ce the Amenon fl.tg in procl.un.uwn of our
mdependence and the emcrgt:nce of the: Philippines .ts .1
'ep.tr.ue n.lti<Hl. After the bmerne's of rlut !.1st glob.d
wntlict, .1fter losing lin:s .1nd sheddmg blood in the
lonely bastions of BJtJJn .1nd Correpdm. we .Kknowl-
edged rhe resounding oLI!ion of rhe demotr.l1< world.
The world rook nutlle nf our cuuntry .mJ our people .IS
defender> of dcmocr.tt')' .md I<>' ers of pe.tcc.
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Giving the official signal to break ground for the Philippine
Pavilion: (left to right) Robert Moses. Fair president, Amelita
Mutuc, Philippines Ambassador, Emanuel Pelaez, Vice Presi-
dent of the Philippines, Governor Charles Poletti, vice presi-
dent of the Fair's International Affairs and Exhibits, Bartolome
Umayam, Minister and Consul General of the Philippines and
Domingo Arcega, Commissioner General of Philippine Par-
ticipation at the Fair.
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When pe.tce w.ts n::stnreJ. ,-,cwnous .mJ
n.1t1om .thh moV<:J wHh Jmbttton Jnd dcrermin.ltton to
g.1m whar they h.1J losr. In the:: rush of n::h.thdlt.ttlon Jnd
young nJtton suth .ts ours WJS lost JgJm 111
the turmoil of mdusrriJI .mJ 1<lt:olopul w.nf.ne. Bur
'"er Jnd Jho<e th1s told w.1r, we hJ<-.:: J strong con<'Ktion
rh.u Cod has us our helmed l.tnd to presen e .mJ
to lo<e. dur we .Is .1 people ,kscne .1 nghrful pi.Hc under
the .md rh.lt young .1s we .tre. we Jre lomp<:renr .md
"'l'1bk of .unon,t.: the brotherhood of n.ttwns
As\\ c hrc.1k ground rolx,t.:n consrrunl<>n of rhe Phdip-
l'llll' 1'.!\tlltlll. \H t!lllH} ttl .til "f you who .tre here .. uhl
ro the rc ... r of rhc \\orld. rh.lt on \Itt: wdl .t true
'>\ mh"l of demo, f.ll}" .111 llll.lgt: of .1 God-lo<ln,t.: people
who\\ dl ti.chr .tnd dt<: for fn.:cJnm ..tnd p<.:.Hc
In uomlmu>n.l'l'fllllt me ro h.t<e the honor .tnd d1stllht
I'll\ dq.:c ro rhe me".l)..:l of our lxlm'l'd Pres1dent of
rhe Rlruhl" of dw Phd'l'f'lnes: The New York \X'orld\
Lur wdl ..,en l" .t.., .Ul ctfet-tl\l lfl"ttrurncrH Ill ..._-ln"icr
t1cs of fmndshq' .llll!lll,t.: the pwpks of rhc work!. Th,,
t.Hl ht: ,c.Hhcrcd fnHll the rhcnlc of rh,.., F.ur. Pc.Hc through
l'ndtrst.lndnt,t.: Those who l'.lf[H '!'.Itt: 111 rim F.11r will
tn.thk Pthcr.., !11 k.trrl .lhPuf rhc W.l\ . .., uf l1ft: .tnd the h.t..,ll
,,le.ls of rhe pnpks of rhesc unrncs I rhus
I[ .Ill honor ro 1.1l..c p.1rr Ill rh" \X'nrld's l-'.11r .111d ro be
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ro mJke contribution ro peace, by enabling orhers
w learn Jbout the Filipino way of life. Signed DiosJad!f
MacapJg.ll. Pres idem of the Philippines."
RICHARD PATIERSON: Th.1nk you Mr. Commis-
sioner Gcneul. I'd like ro re.1d ro you a rt:legrJm
.1ddrcssed w the Honor.tble Robert Moses: "I regret rh.H
prcnous commrmcnrs with Americ.m sure uni\'ersities
pre \Tnt my 111 the groundbre.Jkin,t.: for our
Phdq>pmc P.mlton The president of the Philppincs
de,encs the highest pr.1isc for his decision rn h.l<'C our
u>unrry .ldl"lfU.ltc:ly n:prc::senred in this \X'orld's F.1ir. Nc:"
York ( ry. \-ery properly. IS holding .111 eH'nt dut will
he .1 tonrrihunon co \vorld pt-.t((:. For us 111 rhc
Phdq'f'lllC,, 1t wdl gi\'e us an opporrunir: w projecr w
rhc \\ l)rld our democr.tey .u1t..l our .tchie\"t:Inenr..,.
As .1 pLopkdc:dlt.lttd to the demmr.uir w.ty of l1fc. ple.ISl'
"'Cf'l my he,r Wl\hes for the success of the F.1ir. which
undn \OUr k.tJc:rsh1p. Mr. Mo,ls, I h.ne no doubt will
he .111other mdesronc in the hi,rory of this incomp.1r.1bk
ury. S.t.:nc:d: C.trlos P. Romulo. preSident nf the Uni\'er-
sry <>f rhe Phihf'Pines ...
Now l.tdieo; .1nd ,t.:cntlemcn, I should lrkc ro present
for .1 l'ow .1 nry diStinguished Philippine schol.1r .1nd
diplonlJt His knowledge of America, g.1ined through his
chplom.ltlc work in rhis country, justly c1u.llifies him for
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the rmportant position he now holds. He is the Consul
General of the Philippines in New York City, the Honor-
Jhle BJrrolome Umayam.
Our next speJker is an eminent lawyer and brilliam
diplomat, who received his law degree Jt HJrvard lJni-
\'ersity. He has held mnumerable posts of distinc
tion and until recemly held a c.1binet post as Exccmive
Secretary. I have the honor ro present ro you the Philip-
pine Ambassador to the United St.ttes. His Excc:llcntc.
Ameliro Muruc
THE HONORABLE AMELITO R. l\IUTUC It 1s .1
'ingular pleasure for me to pMticip.ue in rhs ground-
bre.tking u::remony of the Phihpptne P.n i11on .It the Nl'\\
York World's
The concept of world i.u rs h.ts .!11 mrern.tt1on.d l.lst
bec.tuse it brings rogethcr rhe n.ltlons .1nd l'eopks of rhe
,t.:lobc. eruhlmg them ro .llhle< c t loser <<>IH.tcrs .mJ under-
of one: culture. pro,t:rco.;s .ull.l .llhic,.._.
rncnts.
This u:n:rnony 1s rnuch 1nor<: I feel. ht:L.tu...,c
p.micu!Jr World's F.l1r IS the rcsuit of the wlltltll '-'
cnde.t,or .1nd thinking of prl\ .1re lltlzcns. lr dt'llPses wh.11
l"\ cry in,lindu.tl c.tn do w promote rhc brotherhood of
lll.lll.
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Our parrici pat ion, in mJterial terms, is borh modest and
humble. Let me assure you, however, that with it goes the
wish of my coumry and people to show the salient points
of their p.lst, their heriuge, and their progress. With ir
goes rhe desire of our people, under the leadership of
President DiosdJdo MJcap.1gal, ro help foster world peace
.1nd brotherhood Jmong men.
The Philippines profoundly b<:lie<es in making its mn-
rrihution, no matter how snull. roward hastening the
emergence of peace Jnd understanding in our r1me.
RICHARD PATTERSON: Th.mk you Mr. Ambm.t
dPr. Our nc::xr spe.tker is .1 renowned scholar and an our-
st.mdmg dplomat. A former professor of I.!\\' .It ,,mous
lc.tdlllj.! unin:rSities, he w.1s on rhe Philippine delq.:.uion
to the Afro-Asi.m Confertntc: 111 lndones1.1 in l He
w.1s acting (harmJn of his country's delegation ro the
l in1r<:d Nations Gcner.tl Assembly 111 1 Permit m<: w
IIHroducc rhe v,,(: Prl'SI<knr of rh<: Phdippncs .. tnJ LOll
lurrmrlr ScuU.Ir) for h>rc.t.:n Aff.urs. lm hlelknn
Llll.lllll<:l Pel.tLZ.
FXULLIN( Y J.\IANliH PILAIZ Mr.
:'I. loses. my fellow V Ill' PreSidenr Gm"t:rnor Pok-ni, Am-
h.lss.tdor P.merson. Amh.tssJdor Muruc. Consul llm,lyJm.
Mr. Arceg.1. l.1dies .tnd gentlemen. Ncxr srrm,t.: people'
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from .dl "'u the w.,rld v.dl tome hen: 111 Wltne\S the
l.ut't .lthiC\ unt:IH' of 111.111 "" .1 'hnnk1n_t: globe .md an
cxp.tndlll,L: uni\U"' til l'otrllw .1 phr."c l"<.:d 111 th" F.ur,
hrodHJfl""o \X'c ,h.dl rc.dJLt_ PilLe 111orc wh.lt '\\T :-.o often
fllrct th.tt It" on!\ nun \11th h" h" lnHntulll'.
.
h1' dl't\1\t_fte-,, h1.., .tdlte\CilH:Ilt'. h1' Il1.1111r'lll.tt10il of
n.l'lllt 1d1t1 ""' trurc l'l.l<l .. 1nd rhuch1 hrlll_t: hum.tn
de lllft> I ufl .lllcl tine tlo\\l't But thi' " .1
.L:'F"H" Ll'h 111 \\hllh .til ll.l[IPil' of the c.trth lllli't p.tr
[ILIPJ[C. }or thl \.lfll'(\ .IT1tl f.lll,l:C ot n1.ll1."o Lfl'.I(HH1 '"'
lllcktcl lllflllltl
:\.., \',c !.1) the of the P.L\ dton
th" .dtun"n. 11c llllldd l1kc w t.tkc ro.t:lliZ.lllll' "' rhc
Jnul{c...,t .tttt\c the Phdipptnc.., h.1... pl.tyt.. .. \ .uhl
11 dl,,ntlllllt t11 l'l.tl 111 ""rid l't.l<l' .. llld "' hu '"mrd'u
(IPJh tP \\Prill llllrurc In tht.., p.l\d1o11 \\l' hol"'l' to -,hp\\
tht l.lt<'t .llhll\ltlllllt' ,lllc! chrcl'tlllll' ilf Phdq'j'llll'
ulcnr .llld gu'lll,. The prt'<nt d.ty posJt1on of the Phdq'
I'"'" " If I tll.l\ '" '" l'.lrtllul.tril lntl'fntlll_t: ttl term'
11f J"'l".l\l \X\ .lfl .1 llll"lilll!l1 ttHJIHry. well on
1t' \1.1\ t ll.ltlln.d ,lt,ci<'j'llll'llt \\'c HL' .111 .I,L:tllllltur.d
Il.ltttlll (tl.lthJc\c rhc 11l.l\:llllllll1 ,,f tlhlu..,rrulJZ.ltltlll
\\'l' .lfl l'flfl,L:IIl,t! IIHP I'Ll) PUr l'tHcrrr''l'. our 'i,t.:,nr .Lnd
11tJr ,,n.t,t:lllJllnn I rhn1k \\t h.tYc ,.,rtl\cn rh.tr J. .!l\l'll dlt
"I'I'Prtllnlt) .. 1 frt.:t: pcopk t.ltl tr.tn,form thur toutHn
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Howe1cr 111 our desire ior _t:rearu org.1niz.tt1on. ior tech-
nology. ,pc:ualizJtiOn Jnd moderniz.ltllHl. we hope tlut
we sh.dl not lost: those: LjUJiities whith we h.l\c .dw.tys
h.1d. wlmh h.ll c.: Jlw.tys nude I ric: grJcious inr us. suth
.IS Jelic.ll}. g.11ety, ch,trm, spont.1n<.:1ty. hospit.tliry.
..,llli..Crlt}
'X'c: .tr<.: d<q'l) gr.nc:ful w the .tuthornic:o; of New York
( ny .md to the .lllthoriw:s nunapng d11S F.ur for nuking
1t for u' ro projnr 1n .1 modtsr w.11 rht 1m.tgc: ot'
Pur unlntrJ. nnr only tn the An1critJ.n f"1L"Pl.,k hut to the
pc:opk' of the t:.trth who wdl i'JrtlliJ'ltl' in this F.1ir.
\'\1 l' "otdd l1kc tll s.l} rh.tt WL' re.d IZt' the trl'lll<.:ndou'
llllj'llrt.lllll' of thiS Lur. not onlr 111 terms of Hllllll'f<L.
t 1t tr.tdt: or Jn.Ju..,try. hut C\ en 1norc 111 tcnns of IIHt:r-
Jl.ltlon.LI \X',: .... h.tll dP our lll(hk"r hn
help rc.ll h th.lt go.d
RI< HARD 1':\TTLRSOr\. Tlunk 1ou 1\lr. V"c Prc"-
Jun Pcl.tc'Z. I IH>W present the pr<.:,tclcnt of the: l'.:c:\\ York
\X'"rl,i' l<llr. the Honm.tblc Robtn !\losts
R< >HFRT l\IOSFS 'X'e h.l\ c .1 l'ruty good rcwrcl. I
thu1k. tn the Phdq'pln<.:s. \X'c .1rc not .1 colnnul n.ttlllll.
I th1nk our fncnds hue wdl .tgree tlur 11e h.l\l' '"nt ""r
'c:ry best r.tlc:nr to the Phii!J'P"ll'S fwm the n:n bc:pn
nu1g. "nte the Sp.uush.Amcn<.ltl \\'.tr. w help thcm
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cStJbltsh .1 iree n.1tion oi their own. Now th,u isn't .1
sm.1ll thing. I notice rh.tt it is in the temper oi the rimc:s.
and you hear it l'ery oftc.:n in the Unitc:d N.ltlons and
111 diplom.1tic circles. to pretend that it's an easy thing
to set up a new rc:public. lr isn't. It's a l'ery difficult thing.
It .Ill dc:pends upon the kind oi people who Jrc run
ning the show. In the Philippines, they'w had some real
st.ncsmc:n. Thcy\e bec:n in existence long enough. as .1
Republic, to persuade rhe worid rh.1t rhey are there for
good. They h.ne succeeded m estJblishin).: something
which is much more thJn .1 drc:Jm. They Jre our firmest
.tnd best advocates .md fnends in the F.tr Ltst For th.u
.md nuny other reasons. we: .tre simJ'Iy dclightc:d rn tun:
them here. Th,mk you.
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Domingo Arcega, Commissioner General of Philippine Par-
ticipation at the World's Fair, presents Robert Moses, Fair
p'resident, with a souvenir of Philippine craftsmanship. Be-
tween them looking on, from left to right, Emanuel Pelaez,
Vice President of the Republic of the Philippines and Dr.
George H. Bennett of the Fair. At right, Amelita Mutuc,
Philippines Ambassador to the United States.
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COMMISSION FOR PHILIPPINE PARTICIPATION AT THE NEW YORK WORLD'S

DOMINGO ARCEGA. CommiSsioner General
OTILIO A. ARELLANO. Architect
THE PHILIPPINE PAVILION NEW
YORK
WORLD'S
FAIR
1964-1965
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Tel. 212-WF 4-1964
Flushing 52, N. V.
CHARLES POLETTI, Vice President, International AllairJ and Exhibits
WILLIAM BERNS, Vice President, Com,...nications and Public Relations
GUY F. TOZZOLI, (Port of New York Authority) Transportation Section
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THE
avilion
APRIL 29, 1963
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Excerpts from remarks by World's Fair and West
Virgania officials, and special guests at the State
of West Virginia Pavilion groundbreaking cere-
monies, New York World's Fair, Monday, April
29, 1963.
GENERAL WILLIAM E POTTER [Executive Vice
Pres1dent, New York World's Fair Corporation}: Dis-
{lngUished guests, l.1dies and gentlemen. I would like to
mtruducc the R1ghr Rnc:rcnd Wilhurn C. Campbell,
B1shop of the Episwpalian Church of the D1ocese of West
Virginia_
RIGHT RFVFRFND WILBURN C. CAMPBELL
f l:llshop. Ep1swpJh.1n Church, Dmcese of West Virginia}:
Now. nuy we l1ft up our he.lrtS and our voices in prayer
to Alrml-'hty God for th<: m.my h<:nelits whiCh he has he-
stowed upon We.,t V1rgm1.t and upon this fair nation of
tlUfS.
Ahlllghtv God. 111 the {lmc:s of prospcmy suffer not our
tru-r 111 Thee ru Lui. In tlllle'> of crisis. m.1y our cour.1ge
he l'<lu.tl ((l the O<LISIOn.
Keep u' e\Tr mmdful of our own mono in West Vir
ginia, that mountaineers are always free. In the spirit of
freedom, in the spirit of unity, in the spirit of national
being, we ask Thy divine blessing upon the undertaking
in this international Fair, and especially ro the West Vir-
ginia Pavilion. To chose who find rest and relaxation, those
who find fellowship and inspiration, may they be lifted up
into a new sense of the brotherhood of man. And chat all
the conceptions which have gone imo making this Fair
may play irs part in establishing upon this earth which
Thou hast given us, a true, a lasting, a vivid and a strenu-
ous brotherhood of man. under Thy Fatherhood. Amen.
GENERAL POTTER: Early in the history of our Fair,
we came in contact with a group called International Fair
Consultams. The of that group is Dr. Leonard
Sta\'lsky, who nor only in rhe West Virginia exhibit bur
in other places including rhe Hall of Education. has shown
that he hJ.s J. great appreci.uion of World's Fairs.
DR. LEONARD P. STAVISKY [Executive Vice Presi-
dent, lntern.ltional Fa1r Consultants, Inc.]: West Vir-
gini.t has been fortunate in the s1te ass1gned ro it by the
World's Fair. Opposl((: the seventeen million dollar Fed-
erJ.l PJvilion, which will be .1 focal area of arcract10n,
stJnds the West V1rgini.1 Pavilion, occupying a plot of
Cover: Artist's rendering of the West Virginia Pavilion. This exhibit wili incorporate the myriad attractions which have made
this State famous. A Radio Astronomy Sky exhibit will illustrate Green Bank's contributions to research in outer space. Archi-
tects and engineers ore Irving Bowman and Associates and Frederic P. Wiedersum Associates in cooperation with Inter-
notional Fair Consultants, Inc.
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1963 New York Worlds Fair 19641965 Corporation
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34,409 S<i- fr.
From rhe momenr of emry inro the pavilion, the visitor
will feel himself transmitted ro the environment of the
State. Through guides, audio-visual aids, films, tele-
vision, dioramas and life-like displays, the visitor will be
carried ro the very heart of rhe Stare, ro Hawk's Nest,
Blackwater Falls, Oglebay Park, Harpers Ferry, the State
University, the museums, the industrial sires and the
hundred-and-one major arrracrions for which this State
is richly famous.
Speaking for my associates, I would like to express
our appreciation ro Governor Barron, Commissioner
Smith, rhe Board of Public Works, the Stare Legislature,
the c1vic lt:aders, as well as rhe newspaper, radio and tele-
Yision executives who have given this program their
wholehearted support and endorsement. This project is
truly .1 West Virginia project, planned in West Virginia.
by and for West Virginians.
A special word of thanks should go to E. L. Monr
gomery who hJs handled so many of the arrangemenrs for
chis project and who will he the pavilion director. My
colleagues. Irving Bowman & Associates and Frederic
P. Wiedersum Associates, should be congratulated for
their fine architectural design. Finally, I want ro thank
the New York World's Fair Corporation for this splendid
preYiew of West Virginia Day.
GENERAL POTTER: It gl\es me a great deal of
pleasure to introduce rhe Commissioner of Commerce,
WEST VIRGINIA
PAVILION
NEW YORK WORLD'S FAIR 1964-1965
APRIL 29TH 1963
WILUAM W"I.I.AC BARRON
GOVtiUfOR.
HULETT
OF COMMIIlCf
Governor William Wallace Barron (left) and Commissioner of
Commerce Hulett C. Smith officiate at the West Virginia
groundbreaking ceremonies.
Hulett C. Smith.
HULETT C. SMITH [Commissioner of Commerce,
Srar<: of West Virginia}: Nine days ago, on April 20th,
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!')<d. rhe Sure of West Vtrginia observed a landmark
of hiStory the l OOth .mnm:rS.ll)" of President Abraham
Lmcoln"s Proclamation .1dmirrmg West Virginia into che
l: n ion. Th1s :1fternoon we observe an or her d r Jmatic mo
menr 111 the future of West Vtrt:mia. ushennt: in 3 new
t:ra ui Jyn.tmte .crowrh and .creJtness that is ltmited only
hy the tln.tgm.uton. the earnestntss .md dw int:t"nUit)' of
our people.
Th,.; butldtn).:. c<>ntt:nTd .ts a dvnamt< showcase of in
,!usrr,. rel.txJtH>n. art. sucncc. J.!'"ernmcnt. educarton and
rhc profcsstcns. '' .t sPLHtc ,,f f.undy enceruinmenr. a
... uhJt:t. t of Sr.Ht: rnJt. .. l fpunt.IInh(:.hl for new IJC.lS and
t 1.:lm1f''l' Intll the l st (t'ntUI\
Smcc rht nubl"hmenr <>i rht: Sure Dep.1n:mem of
( ommcrcc 111 !J(d. \\t' h.11e lxen t:.lrnt:stlv pl.mnint: .1nd
[1uddtn,L: .1 r"uturt: Pt. \X'c-..t \rir_l!Jnl.l With ne\\: in-
(lt:\\ unrllmt'nr Jnd r.t:\\ wun .. t JttrJctiOnS. The
y,,,l., \V,rl,l' FJ!f rr"' 1dcs .1 <Hhetn:l!tfetime
opponunm f,,r u, to tell "';r ,t,n to the se\tnt\' million
\ whu \\ dl Lt,nlt: tu tht: F.11r
I \\oulll l1kL rht'"'l'
\\hoLifllc frPill \\'v.,r ..1 (t h: .. \\'fh u-. ..H thl.., F'-l\d-
11111 .t.:r<>undhc.tkin,t.: .lfl,j t .. \\k,lp the ""n,kriul
\.t1t1f'llLI[It11l th.lt \\e''l(. h.ttl r'rll{l1 lntt:fll.lflllfl.t! r.ur Con
sult.l!H'. I h l'kl .llld h,, ).:r<Uf' :'.lr liP\\ nun .md
\X",l-dcr...,tun ( )ur th .. uJJ...., .d .... " tl, rhc :'\:c\'\ '\"nrk
\\'orld\ F.m. t" l'nsiduH \!"''"' (;cnn.d PP!tt'f. l\fr
Pend LT.. tnd the nl.tny Pt hL r.., \\ h,, .lfc nukn1g \\' cq \'If-

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gint.t an p.trt of the world and the Wor.hfs fair.
GENERAL POTTER: It is my great pleasure at this
rime co mcroduce Dr. Armand Spitz, who designed
.md budr 0\tr '>00 planet:lriums. Wich Dr. Harlow
lcy. he ts st:rving ro develop the Radio Astronomy Sky
cxhtbir w1rhin rhe West Vir.cinia P.tvi!ion.
DR. ARMAND SPITZ fConsult.Im, Rad1o Astronomy
Sky Fxh1bn}. Thts is .1 r:1cher mteresting opportunity co
cell the Stol) of the work ch.u Wt:sc Virginta is doing and
'"ll do tn rhe future to .tdv.mce nor only West VirginiJ..
bur the knowledge .md the undersunding of the world
w1rh rel.nton to th<: unl\erse in "'hich v.e li\'e .
I .1111 spc.tkmg on hehali of Dr. HJ.rlow Shapley. the
former dlf<.:nor of the H.tn .ud Observ:ltol). He h.ts been
workmg w1th u-; >lllte the Vt:l)' beginning in the plannmg
oi .1 demonstration whtch will help ro m.tkt: chis West
VIrgmi.L Pa1 Ilion >park !e.
A t:rt.lt nuny st.ttn will tell the1r stories at rhe World's
F.ur. \X'cst VtrgtniJ. is going to he t.dking about some-
rhmg th.u " me n:.tsmgly signitic.tnt in the eyes of the
'ucnrdil world the fJ.ct rh.tt it was seletted .1s rhe sire
{.,r rhe N.uion.d R.tdto Astronomy Ohsen.tcory :1t Green
BJ.nk.
The r.tdw d!Sht:s .u Green B.tnk represent one of rhe
new ronb of .lstronomy, ont: of the new implements which
men h.11 e de1 !Sed to re.teh out t:1rrher .md f .trther into
sp.llt. to penetr.ltt the douds which so frequently inter
fc:n.: wl[h the op[!c.d .tsrronomer. Developments tn .lStron
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pmy from Green Bank are going to help us
find che answers ro still hidden secrets of the universe.
GENERAL POTTER: Dr. Spitz. my boss's great desire
s1nce this was first thought of was a scientific exhibit
rh.u would show what you have just explained co us. I
introduce ro you Mr. Roben: Moses. rhe president of the
New York World's Fair.
MR. ROBERT MOSES: Some years ago we were crying
10 gee a pbnerarium in New York, and chen: was a com
mission appoimed by che governor co cake various pro
Jeers down to to see if we could gouge some
money our of rhe Reconstruction Commirree. We
didn't h.t\'e any money, hur we did have great ambitions.
I w.1s very doubtful of my abilil) co .tccomplish anything
down there, so I asked former Governor Smith if he
would go along co Washingron with me ro talk with some
of h1s friends on the RFC. I knew he was parricularly
friendly with Jesse Jones. So che Governor went down,
.mJ one of the projects we presented was the projected
pl.tneurium for New York. Governor Smith presented
tim issue vel) appealingly and by that rime we had pre
semed eleven projects - .tnd by chat time the RFC peo
pie were very tired. Luer that Jay, Jesse Jones called the
Governor ro s.1y that the pl.tnetarium project had been
.tpproved. and ch.u's how we gor our planetarium.
I'm delighted with the space and 3ttention you giv-
tng ro this particular subject in your pa\ilion. I don't de
preure .tnd I don't minimize the tmporrance of the tr:lvcl
Joining Governor Barron in directing the start of construe
lion are members of the Board of Public 1.Vorks: (left to right)
Joe F. Burdett, Secretary of Stale; Denzil l. Gainer, Auditor;
Rex M. Smith, Superintendent of Schools; John H. Kelly,
Treasurer.
and scenery exh1birs. but I thmk your Astronomy
Sky exhibit shows 1maginacion, and chat's what we need
.tt the F.tir. \X'har you here is 3 highly im.tginative
thmg Anyway, all I can add is that I'm delighted that
you arc here and char so many of you shown your
1merest b} here. Thank you.
GENERAL POTTER: Thank you. Mr. Moses.
should now like ro introduce: The Honorable William
\X1albce Gmernor of rhe State of West Virginia.
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THE WEST VIRGINIA PAVILION
will occupy a
'1-l,JO'Jsq. ft. sire
in the Federal
and Stares Area_
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THE HONORABLE WILLIAM WALLACE BAR-,
RON [Governor. Srate of Wesr Virginia}: I a,n;pleased
and gratified to he here today. I want to congratulate Mr.
Moses and Genera! Potter and their staff for the planning
and construction of the New York World's Fair. I want
to congratulate the people of New York City, the citizens
of the State of New York, and the federal government
for makmg the World's Fair possible.
Mr. Moses. on beh.1lf of my people and myself. I ac-
cept th1s meJJIIion with dignity, because in a sense it
retlett' the in1tiati\"e uf our people and the rremendous
poruH1.d of rhe greJt State of West Virginia. Our pavil-
Ion. dm lonly luncheon Jttended by distinguished people
hononng \X'est Vtrgmia, and the great things that all of
Y"u hJIL done for our Sure luYc msp1red me JS an indl-
' ..1nd .1s G-.IYc.-rntlf of the St.ue of '\X'c:st Vir,ginia.
And now, 1\.!r. Moses, it is my pri\'llcge to present to
you wnh rhe best WIShes oi all the pe>ple of the State
of \Vest V!CpntJ. some gl.tssw.tre m.tde in West Virginia.
l\lr. Mnse'i. hct.lliSl' rou hJ.\"e heen the mspirJtion for
rhc \X'e'r Vtrg'n'' P.tnlum .. l!ld heuuse you .tre a dis
nn1.:u"hed Amenc.tn " rdkned hv your rears of dedic.t-
!1<>11 .1<; .1 f'Ublll 'en,lnt. I[ IS IllY J'fl\ de).!t [ll btS!OW upon
\'\Ill rhe ride of H<>n<>r.tn Mnum.llnLer. wlfh .til rhe ranks
.tnd prl\ dc,t.;es pen,tining rhen:!O. Bn.tuse of rhe dealings
thJ.t you h.n c h.td wtth Je-;se Jones .tnd others, I am
,t.:<lln_<: tt1 .t,ld .uwrher pnni,llm th.u you .ue entirled
I<> ( <lllStl!lltl<>n.tl unmunny iwm .trresr while in the State
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of West Virginia.
General Porter, as Governor of the State of West Vir-
ginia, it is my privilege because of your services as an
ourstanding Amencan and all the things as heretofore
have been said about Mr. Moses, ro oestow upon you the
ride of Honorary Mountaineer, with all the ranks and
privileges pertaining rher<:to.
GENERAL POTTER: These haw been wonderful
festivities, and ro dose them on the proper note, and as
I promised. the last word goes ro the Bishop.
BISHOP CAMPBELL: There are two other bishops in
West Virginia. Bishop Fred Holloway of the Methodist
Church, and Bishop Hodges of the Rom:m Catholic
Church. I think at this particular point I'm suostituting
for thL Roman C.uholic Church. Bishop Hodges, which
indicates that it is in fact an mrernattoml affair.
When I was a lad. I was forced to study all about Moses,
.md how he led his children of Israel out of the land of
Egypt, .md he said 'Let my people go.' And he built a
highway across the Red Sea. I was a priest on Long Island
when an or her Moses came to life. and said: 'I want to
build an lmerboro; I want to ouild a Grand Central Park-
w.Jy; I want to build the Northern P.1rkway. Mr. Moses.
I bJ.sk in the sunlight nf Jones Be:tch-- and you built it.
For yeJ.rs. l'n admired you, and now I'm privileged to
oe dose to you and to have you pay rnbure to West
Virginia.
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Governor William Wallace Bar-ron (right) presents West Vir-
ginia stemwore to Robert Moses.
We, in West Virginia, may not be the richest, we may
not be the biggest, hut we are the freest - and we love it
--every bit of our West Virginian mountains. So, let
us ask God's olessing upon this.
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nto God's grJ.cious mercy and protection, we commit
May rhc Lord bless us and keep us, May the
Lord make His face to shine upon us and he gracious unto
us. May He pour into our lives His love, His light, and
His pe.1ce. Th,u in His love we may nor be lonely; in His
ltghr we may not be lost. Amen.

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Board ol Public Works
William Wallace Barron,
Governor, Chairman
Joe F. Burdett, Secretary
of State
Denzil L. Gainer, Auditor
Rex M. Smith, State
Superintendent ol
Schools
John H. Kelly, State
Treasurer
C. Donald Robertson,
Attorney General
John T. Johnson,
Commissioner of
Agriculture
West Virginia Pavilion
William Wallace Barron, Governor
Hulett C. Smith, Commissioner of Commerce
State Legislature
Department ol Commerce
Advisory Board
Howard W. Carson, Don B. Potter, Chairman
President of the Senate
Julius W. Singleton, Jr.,
Speaker of the House
ol Delegates
E. Hans McCourt,
Senate Finance
Chairman
lvor Boiarsky,
House Finance
Chairman
Dr. Frank H. Fischer
Robert C. Hieronymus
Hugh Stillman
Albert S. Kemper, Jr.
Or. Clyde l. Colson
David T. Kennedy
E. l. Montgomery,
Pavilion Director
Curtis S. Wilson,
Director of Purchases
International Fair Consultants, Inc.
Planning/ Construction/ Management
Irving Bowman & Associates- Frederic P. Wiedersum Associates
Architects/Engineers
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NEW
YORK
WORLD'S
1964-1965
FAIR
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Flushing 52, N.Y.
Tel. 212-WF 4-1964
CHARLES POLETTI, Vice President, tnternotional Affairs and Exhibits
GUY F. TOZZOLI, fPort of Now York Authority) Transportation Section
WILLIAM WHIPPlE, JR., Chief Engineer

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DEDICATION
CEREMONIES I
AT THE
NEW YORK
WORLD'S FAIR
1964-1965 <'
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Coca-Cola
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''!!;!Company
:rf:l Pavilion

May 7, 1963
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Artist's conception of The
Coca-Cola Company Pavil-
ion. A feature of the build-
ing vvi II be a 120- foot
"To""er of 1\fusie" rising
from a center court. The
t o "" e r "" i I I h o u s e t h e
world's and finest
Plectronic carillon. The
of the exhibit '\Viii be
""\Vorld of Refreshment."
Another attraction vvill be
a ,..evcntcen minute trip
around the world. A three-
position sending and re-
ceiving station "''ill be in-
stalled for operation by
of the American
Radio Relay League.
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Excerpts from tnnscripuon of remarks hy ex
ccutl\ es oi The Company .tnd World's
F.ur othu.1ls .H dr:,lllatlon ceremuml'S, New York
World's F.11r. Tuesday, May 7, !l)6'\.
RICHARD C. PATTERSON, JR [Ch1ef of Pro-
tnu>l}: D"tln,t:ulsheJ guests .111-l LldiL'' .tnd ,c:enrlemen.
Irs .1 put plc.t,urc tc he here tod.t) for the .tnnounte
mull and dedlc.ltllln "f the ( oLa-Cul.t "\'X'nrld of
Rdrc:-;hmem."
( )ur tir't spe.tk<:r h.ts a ,!u.d rel.ttH>nshp He's chair-
nun of the exctutiH' tommmee of the \Vorld's F.ur. 1f1
"hich role he has seen th1s bL.tutiful S('ectade grnw from
1t-; mf.tllll'; he w.ts one of rhe thrn: or four who comed
the !clc.t of ,t World\ F.ur four ye.us He is also a
p.trtltul.tr fnend pf The (oLI<c;L, Con;pany. He gr.td-
u.un.l from ForJh,un Uni\Trsity, h.ts been a newspaper
nun, .1 f>us1ncss executi\e, has pr.Kticed public
rel.1t1ons for O\'l'r twenry-four ye.tr-;, .1ncl .n presem serves
on the ho.ud of nuny Lnge wmp.m1cs. He is chairm.m of
h" own tirm. wh1ch h.ts its hudquarters in New York,
.tnd offices 111 \X'ashmgron. Los Angeles P.tris. And
111 I')(>:' Pres1dcm Kennedy appoimed him to rhe Board
1963 New Yorlr. Worlds Fair 1964 1965 Corporation
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of Visitors of the U. S. Naval Academy. I have pleasure
10 giving you Thonus J. Deegan.
THOMAS J. DEEGAN, JR.: Thank you, Mr. Ambas-
sador. That's a tremendous huildup for a fellow who is
just going to he a utalysr here for ,thour thirty seconds.
We reach now the "Pause that Rc:f reshes" in this great
project of the World's L1ir, and I am sure that rhe seventy
million persons whom we expect to come during the rwo
years of the Fair will J.lmost reach the seventy-one million
Cokes which are consumed around rhe world every day.
So we do have .1 gre.tt de.tl in common.
I wdl now imrocluce someone who needs no introduc-
tion, the chairm.tn of The Coc.t-Cob. Export Corporation.
a w.tlking ,ymbol throughout the world of The CocJ.-Cob
Comp.my. General J.tmes A.
JAMES A. FARLEY: Mr Dec:g.m, Commissioner
Mmes. l\.lr. Gimbel. d1stnguished ladies .tnd gentlemen.
mdudmg our pnze winner from 1\.1ohde, hy wa\' of Louis-
ville:, Kentucky It IS a ple.tsure to he in the Cnc.t-Cola
bus1ness .md w be w1th you todJy, and to share \Vith you
our plans ,tnd emhusi.tsm fur the F.tir. As a New Yorker,
I take gre.u pride in witnessing the im n:.tsed rempo which
ultimately will result in the finest mtern.lttonal exhibition
ever umdlllred .mywhere m the world.
It r.1kes a great vision, courage .md perseverance to de-
hn:r such an .tthievemem. A simil.tr vision has been
iequ1red through the ye.us by the leaders of our company,
because today we are rhe most internationalized product
in the history of man, avail.tble in over 118 coumries
throughout the world. We .tnticipate rhar this achieve-
ment in a free society will nor he lost on all the visitors
to the Fair, including the many thousands who will come
here from foreign lands. It would thus be essential thar
pLlns for Coca-Cola ar the Fair he universal in concept,
appeal to people of all nationalities and from all
walks of life.
3
As you can see by this model. we will erect a landmark
Jt the Fair-- a 120-foor "Tower of Music" It will be
the music.tl voice of the Fair. In this rower will be in-
stalled the largest and finest carillon in rhe enrire world.
Its tones will be heard throughout the Fair. Leading
carillonneurs from all over the world will come to rhe
F,1ir to entertain visitors.
The carillon will strike the time of day. it will par
ticipate in the official functions nf the Fair and will
partiCipate in rhe e\ems of rhe various natinns, stares and
cities. The sertmg and rhe use of the carillon will be excit-
mg, and add to the festive overtones of rhe Fair.
We are honored to announce that the American Radio
Relay League wdl instail a communication center for
amateur operarors, with the finest such facility ever in-
stalled for use in communication between amateurs
rhroughout rhe world. An announcement of this ceremony
today will be sent to 350,000 amareur operators tonight
on a special broadcast.
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eM&r''V itb.in ., Mm?t'trl:..:ttti;.,. "-firr&ihW'G!!.s." 41" . .,. '
lkuu'c \\t .tre 11Hern.H1on.d 111 our thinking, it is only
11.1tur.d dur "c ,!J .. ulJ uHiude .1 fore1gn theme 111 our
I'" tn hc knnwn " '""'or!J of Reircshmem." The
.tltu.d llliHt'nt'i .,f rhe huddmg wdl rem.un .1 sc:crct unnl
.1 futurt' ,l.ue Hu\\T\ cr. I tJ.n s.ty thiS. The C.oc.1-Cola
( <1/llf',lnl f'.l\ d!t>ll \\ .Jj J'fll\ llic .Ul \ "}[ [tl eXO[I(
l.u,.h \X'c wdl pn\!ck .lddJtl!lrJ.d tommunJLl
tt'"' "'n'r.tnrl\' "tdl rhc rc't ,,{ the world A f.1bulous
t, ft l,t..:n Ltnd \tJrch .tv.:.lth uur 't"'i(llf\
( tlllllli..,,HIltr ,\1P"'l'". \\C nt CtH.. l-Cul.t .Ir<: gL11...i [O he
hl'rt. . .ilhl [tl fiJfW.lrd [ll ,l ll1l1-.[ t:Xtltlli,l! ex:ro<.;t[lt)l)
.111! 1i \\,11 I" c_:rur hcl.tll't \Pll .trc 111 durgc. ht:l.lU\e I
kno\\ ol Ill' tl!J(._ t.! ... t \\hll !,.tlllld rrukc dll\ po'i"tthle. c;nod
lu. .lll I ( ",,j hit" 1 t>ll
I\!< 11.\IU) 1':\TTI R:-.< 1:--,; Tlunk ;<>u. _l11n l.tke }1111
I_,,!,-. I ill Ill \t 'l't.lhl r ltrcr.dl1 !l<'l'l' nn
,;r I i!k, tt ..... n Jll"t 1liiL Jn,i th.tt ,..., th.H he IS
"'II !hr"ll.dwur rh, 11"rl,l lor h.t11n.t.: cle.!Jt.tre,l
lrr" 11!c thL "L'f'.hL td. rhc f'l!hla. ltty. "r.nc .liHI n.ltlnn
I ..:"' \"" tltt R11hnr .\1o>l''
fl.< ill! 1{'1 .\1< Tht nl,ltr I ,t.:et tn he. rhe k-s->
i'-'1"''', I 11.1\l rhe lc, nlt,!uJ'<: 1 h.l\<: 1n forms of
....:1\(fjiilltiH .tn,l th.trrtr .... Jn,i '-')n"rnutHHLd .unendrnent...,
l!J.I rl"'''-' "I rlur hlll.l \\'e h.t\t' to .kpcn,lurnn people
JllUl f\l d,, rhtnp" :\nd .l" "tllllc ..... h.t<; rcnl.trkcd.
''en '""c"tu I JtJ<,r 1tut '' 111 '' the lt-nphcned sha,low of
<>nc nun r\nd f"n F.trlcv " mv ,,k,t nt the: rtt.:hl kind
<>t ,'luduw to. lun , fun Fa ric\ h.ts ,not onlv
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tsn't so r.1re rn the world; he has
wurage, .md he h.1s loyalty, .1nd he's never found it worrh
whde ru spc.1k .mything but the: truth.
We're: .dl hmd1.tr with Coc.1-Cola's tmermtional ap-
pc:.d. It has been hy :t shrewd observer th:u the
unfy111,!.! ll111'ul'it5 of th<: world, tht: ties th.u hind all
people,, .trt: sofr dnnks .md beer. r\r the FJ.ir. we like to
thlflk of your carillon as echoing--- as Jim has said---
ht:vond Flu'ihin,t.: l\le.lllow ro the urmost reachc:s of the
,t.:lohc. \X'c .tr<: pk.1s<:d .1ho that The: Cou-Col.t Comrany
" prm tdin,t.: sp.llc for Bill LconJ.rJ .md his numerous
!urn r.1d10 frit:nlk H.1m .mel Coke: .uc: .1s close as the
w.dl l''f'' r .md the: w.dl. Con,t;r.uul.uinns, Jim Farley.
RIC HARD PATTERSON: I h.l\e f'l""ure m ,t.:i,in,c:
1ou ;\I r. P.tul Amrtn, rh<: of The Coct-C'ni.J
( ()0lf".ll1)'
PAl'!. :\l'ST!N Tlunk 10u ILT\' much. :\1r. P.mer
'"". I lm c the hrt\Jt\ of rl;esc: he' .lnd I wd I he
rt,du 111 u>nfllrllllt\. hut before we present .l lmlc: roken
of Pur ntccm for .\1r. l\loSl''<. I'd l1ke to one ''r two
't.ltl\tll' .thotH the urdlon whith m1ghr he of
to you.
It wdl h.1,c: {,Jo elenron1c bells. almost lOll more th.ln
h.l\'l' e\er heen l'ur uno thts type of mustctl nstrumem
\Verc these bells w be m.1de of the rradmon.li uq typ<: of
bell nude uf bronze, the instrument would have: ro w<:igh
lbs. So we .ue usmg elc:crronics, tn order ro
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Robert Moses
accepts token of
carillon from
J. Paul Austin.
president of
The Coca-Cola
Company.
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Diane Sa'lovyer of Louisville,
Kentucky, America's Junior
Miss is sho"Wn kissing
James A. Farley. chairman
of the board of The Coca-Cola
Export Corporation, 'INhile
J. Paul Austin. president of
The Coca-Cola Company,and
Robert Moses, president of
the Fair Corporation look on.

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Ainerica's Junior l\1iss Diane Sawyer
and Jan'les A. Farley. chairman of the
board of The Coca-Cola Export Corpora-
tion, look over the site of the Coca-Cola
Exhibit at the Fair.

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.!Chie\'t: the s.1me effect.
We wdl, of course. nuke the instrument av.1ilahle ro
the F.lir offiCI.tls, .1nd tn order that we mJy .111 realize
wh.u this instrumcr.t me.1ns, you would he interested in
knmnng th.H there hJYc:nr hem roo nuny of them made,
.md they lun: been pl..:ed in some of the most outsund-
lllJ.! 1n the world. Let me rell you of Just .1 few ro
give you .m ex.tmple: the Bok Sml-'mg Tower on Florida;
the U. S Air Force Audemy 111 Color.tdo Springs; the
Arhngwn !';.ttlon.d Cemetny 1n Arlmgt>n. Virgini.t: the
ll.lta>n.d shnne uf the lmmacul.1te C:nnception in W.tsh-
tngton. D. C.. the Hollywood Bowl 1n Hollywood,
C.tliform.L th( Vienn.1 Opcr.t House; and the North
Cnlkge 1n the \'.1r1CHl 111 Romt'.
Our uHnp.my. The Coc.t-ColJ ( omp.tny. exists for only
nne rc.hon: ru he .1 icc We exisr rosen-
Ill' the honlers uf ( oc.1-Col.t Ill '.uious w.tys. and I W.l>
lll[Uc,rcd 111 Mr. P.urer"lll.' 't:ry hncf .llld \TI) .!ppro-
prure llltro,ludHHl of you, Mr. :\loses. rh.tt your life lud
hccn ded1c.1t<:d w sen Ill'. \X'e and you are two entities
th.tt h.t\l' hem 111 J lung '>ents of .tlh enturcs, .md .111 of
them d<:dKatt:d to 'en 1cc. Th" l.lrillon " d<:s1gned to he
of sernrc to you. sir, and to the bir. I'd like now to
you .1 lmle token of the c.trillon. That is nor an elec-
troniC hell. You c.m put that on yowr desk to call your
sccn.:t,lry.
Now. It 1s J pleJs.tnt duty of mme to introduce some of
11ur pt:ople wh .. wdl h<: .Ictin: here at the Fairgrounds,

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hut first I'd like to presem a very lmely young lady, Miss
Diane Sawyer, who is America's Junior Miss.
DIANE SAWYER: Thank you. F1rst let me say how
excited .1nd graceful I :tm rh.1r I w1s included in this pre-
view of the Coca-Cola P.nd10n. In .1 few minutes, in the
model room, Mr. Moses will he tellmg us more
the plans for 1964 and 1 96'5. I'm as interested in this as
you are. hut before we go. m.1y I say that I as well as
my cnnrc generation reJlize rhe comriburion
has made to youth .1nd education. And I regard this pa-
vilion as a step in that direction in that 1t will provide not
onl) wholesome emert.Iinmcnt hut stimulating education
Js well.
During the coming summer. I'll he tounng the United
St.! res, .md I'll hr: .1hk: to spre.1d rhe word about rhe New
York World's Fair and the Coca-Cola "Tower of Music"
wdl gu top bdlin,c:.
M.ty I t.1ke this time to thank you Commissioner Moses,
on beh.1lf of my conremporanes, for working so hard ro
insure us such .1 wonderful. wonderful exposition. Thank
you very, very much.
PAUL AUSTIN: And now I'd like ro .1cknowledge the
presence of Mr. Harold Sharp. pre-;idem of our Jcrivity
here ar the F.11r. I'd also like to tntroduce Mr. Henry
Kahrs, vice president of "Refreshment at the Fair,"
who is in ch.trge of our build1ng, and Mr. Ted Duffield,
v1cc prcs1dem in charge of ,111 th.!t goes into the inside
of the huilding.
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THE COCA-COLA EXHIBIT
will occupy a
46.314 sq. ft. site
in the Industrial Area
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THE COCA-COLA COMPANY
LEE TALLEY, Chairman
J. PAUL AUSTIN, President
JAMES A. FARLEY, Chairman,
The Coca-Cola Export Corporation
RALPH GARRARD. Vice-President
Refreshment at The Fair:
HAROlD SHARP, President
HENRY KAHRS, Vice-President
J. E. DUFFIELD, Vice-President
CORPORATION
YORK
WORLD'S
FAIR
1964-1965
Tel. 212-WF 4-1964
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Flushing 52, N.Y.
ROBERT MOSES. President
CHARLES POLETTI. Vice President, International Affairs and Exhibits
STUART CONSTABLE, Vice Presidont, Operations
WILLIAM WHIPPLE, JR., Chiol fngoneer
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General Douglas Madrthnr
VISITS THE
NEW YORK WORLD'S FAIR
1964-1965
May 9, 1963
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Douglas MileArtlmr flrrires 111 tbe
Adminislr<Jiion Building greeted by Gm-
eral J't'liJ/iam Potier, Fair execulite rice
president, <Jnd pari oftbe F11ir office stflff.
IQ 190) Nof., lgd, Wold fa 196.& (o p<>Ohon

uarmly appl11uded by Fair personnel Gen-
er<JI Mac Arthur proceeds lo ...
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... the model room uhere he is briefed on
Fair progress and presented with an official
medallion by Thomas f. Deegan, Jr.,
chairman of the Execulite Commillee. Also
present are Martin Stone (rear); Stuart
Constable; MacArthur's former aide,
Major General Courtney Whitney; Gen-
eral Poller and Gorernor Charles Polelli.
lao.

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The New York World's Fair will re-
vive the lagging patriotic spirit that
has long been missing. America
needs this shot-in-the-arm. If this
is pulled off in grand style it will be
tremendous. It wm be an inspira-
tion to all the people of our coun-
try and the world. It will give the
whole country an uplift.
Gunl Deqlas llacArllllr
Jtew York Warlll's F* 1114-1-
llaJ 9,1983
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May 9, 1963 was General MacArthur's "Day at the Fair," as
he arrived for an informal visit, escorted by his former aide, Major
General Courtney Whitney.
The first srop on the General's tour of the Fair was the scale
model room in the Administration Building where he was briefed
on exhibitor plans and construction progress by General William
Porrer, Fair executive vice president.
During the briefing, the military leader heard comments on the
Fair by Thomas j. Deegan, Jr., chairman of the Executive Com-
mittee; Governor Charles Poletti, vice presidenr for International
Affairs and Exhibits; Martin Stone, director of the Industrial Sec-
tion; and Sruart Constable, Operations vice president.
Mr. Deegan presented an official Fair medallion to the General,
who, in accepting ir said that ir would occupy a place of promi-
nence in his home.
Afterwards, rhe General's parry inspected the Fairgrounds and
noted how far along some of the exhibitors had progressed towards
completion of rheir pavilions. On seeing the Hong Kong Pavilion,
General MacArthur remarked that che authenticity of this exhibit
will make it one of che most striking features in the International
Area.
When General MacArthur was informed thac there would be
70,000,000 Fair visirors during the rwo six-month operating sea-
sons, he said, "I venrure that you have grossly underestimared your
figures."
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1964-1965 CORPORATION
Flushing 52, N.Y. Tel. 212-WF 4-1964
ROBERT MOSES, Prerldent
THOMAS J. DEEGAN, JR., Chairman of the fucutive Committee
WILLIAM E. POTTER, Executive VIce President
CHARLES POLETTI, Vice President, International Allairs and Exhibits
GUY F. TOZZOLI, (Port ol New York Authority I Transportation Section
Aulstant to the President

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Excerpts from transcription of remarks made by
officials of The Continental Insurance Companies
and the World's Fair ac groundbreaking cere-
monies for The Cominemal Insurance Compa-
nies Pavilwn, New York World's Fair, Friday,
May 10, 1963.
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MARTIN STONE [Director of Industrial Section]:
Ladies .10d gentlemen, thank you very much for coming
ro this groundhreaking ceremony. We thank you, The
Continental Insurance Companies, and the 37,000 agents
and 13,600 employees whom you represent.
I think it's significant chat Continental Insurance Com-
panics, as official insurers of the Fair, have provided us
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with this lovely weather this morning.
Yesterday we had occasion to welcome a great soldier,
General MacAnhur, here at the Fair, and today we wel-
coJ:!le another soldier- the Continental Soldier of The
Continental Insurance Companies.
At this time I would like to introduce Mr. J. Victor
Herd, chairman of The Continental Insurance Companies.
Mr. Herd has been in the insurance field all his adult
life. He staned as a map clerk and examiner in St. Louis,
Missouri, and has climbed through the ranks to his pres-
ent position. He is a director of many other companies
including AT&T, Manufacturers Hanover Trust. Union
Carbide and IBM World Trade. He is also director of
many charities, among them the Red Cross, Salvation
Army and the Heart Fund. I now present Mr. Herd.
Cover: The f a ~ a d e of The Continental Insurance Companies Pavilion will be a strikingly modern shadow box, framing an
off-center projection screen; on entrance romp will be flanked by soaring 80-foot spires. Architect for this attractive
building is Gordon Powers and designers are Vandeburg-Linkletter Associates.
2
1963 New York World's foir 1964-1965 Corporotion
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J. VIO'OR HERD [Chairman, Continental Insurance
Companies J : Mr. Scone, Mr. Moses, more affectionately
known to many of us as Bob, friends. I chink perhaps
Mr. Scone might appropriately have included in his
acknowledgements our 46,000 stockholders. This must
turn out to be a financial success if some of us are to
hold our jobs, and based on what I have seen since the
Fair began to take shape, I am sure it's going to be the
son of thing that we are going to continue to be proud
of and be associated with.
When we learned that this whole project would be
under the immediate control and supervision of Robert
Moses, our officers and our executive comminee had no
hesitancy whatsoever in taking the lead, and I chink, Bob,
we were the first to subscribe to the bonds. By doing so,
we established a precedent which, I think, made it some-
what easier for the bankers in charge to convince other
insurance capital chat this was something they should go
along with. At chat time, I must confess, we were in
doubt as to whether to enter the subscription under the
heading of a contribution, an asset or a liability. We are
sure now that it will be an asset and probably there will
be some spirited bidding for those bonds long before
the maturity date is reached.
Our interest in the Fair has undergone some other
transformations. At the outset, we realized chat a com-
pany such as ours, created in 1853 as a creature of the
State of New York, must participate in chis Fair to retain
its position of pre-eminence and predominance in the
economy of the state and of the nation. We have now
reached the conviction that chis is probably one of the
wisest decisions that we've ever made, because I am sure
and confident that the investment in this project will give
us an image, or a stature, in world economy that we could
not otherwise have anained at many times the cost of
this investment. We are very grateful to all of you- the
press, our directors, the cross-section of producers and
representatives who have joined us here today.
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3
Robert Moses, president of lhe New York World's Fair Cor-
poration (center) shown with oflkials of Continental Insurance
Companies: (left to right) Samuel Riker, Jr., director; J. V'tctor
Herd, chairman; Robert Moses; Newbold Herrick, dintctor;
and Henry E. Coe Ill, director.
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I told Mr. Moses that if you were going to award
medals for breviry of speeches I wanted to be right in the
running for that award when that time comes. With these
few remarks which do not bear too much resemblance to
the formal press release which was put together for me
to read, I am going to surrender this microphone to Mr.
Stone. Thank you.
MARTIN STONE: Thank you, Mr. Herd. I am sorry
to have omitted the 46,000 stockholders. We'll be sure
not to omit them as potential visitors to the Fair.
The next speakc:r leaves for Europe tomorrow. I now
present Mr. Robert Moses, president of the New York
World's Fair.
ROBERT MOSES: Mr. Stone, Mr. Herd, friends. I'm
one of those fellows who, I hope, are not unique or un-
usual - who takes rime to be graceful to his friends for
what they've done for him. When we initiated this enter-
prise there was considerable skepticism and doubt. I
thought it over pretry carefully before coming in. I'd
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seen something of the first world's fair, picked the sire
in 1937 when I was Ciry Park Commissioner, and pre-
pared the grounds which were Iacer rurned over ro Grover
Whalen who was president of the first world's fair. I
little thought ar that time that I'd be back again on the
same grounds on more-or-less the same errand.
A great deal has happened since then. Everything is
on a bigger scale. We haven't any more acreage to speak
of, only about 100 acres more, and we're not using all
the acreage we have. You get some idea of the scope
when you consider that there will be twice as much space
occupied in square feet as there was in the previous fair,
and roughly ten times as much as there was in Seartle.
Seartle had about 65 usable acres; we are using about 650
acres.
Now coming back for a moment to those early doubts
- I have an idea that we have more critics in New York
than we ought to have, more than we are entitled to, if
you want to put it chat way. Tnere are an awful lot of
people who, for some reason or other, feel that they ought
to advertise all the deficiencies of this area, and say very
little about the advantages. Others will take a certain
amount of delight in running down anything that is being
done here. We don't take them too seriously, but at the
beginning of any enterprise they are influential, and they
were in this case. As Mr. Herd said, he and his associates
were among our earliest and best friends- and they
helped us ar a time when we needed help. They showed
confidence in us at a rime when we needed precisely char.
Now some of you have attended other groundbreakings,
and you've been to various dinners, luncheons and meet-
ings at which the objectives of the Fair were discussed.
I do wane to say this- and I don't say it to show any
lack of appreciation of what other entities and groups
have done here- what we're trying to prove here is
something about American private enterprise.
We have good state governments which will exhibit
here. We have the Federal Pavilion and the New York
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J. Vidor Herd, chairman of Continental Insurance Compa-
nies, in bulldozer, and Robert Moses, president of the New
York World's Fair Corparatian.
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City Pavilion which is in the same space it occupied at
the lasr fair. And of course we have the exhibits of the
foreign nations, some of them old and established and
experienced, and some of them very new and very in-
experienced, very proud, very sensitive - and not accus-
tomed to building much of anything. But when we're all
through, the success of this Fair, and I have no doubt
whatever about this, will depend more upon American
industry and American business than upon anything else.
These know what they want to do, what they want to
prove; they know the image they want to projea. When
they decide to build something they know how to get
people to design it, conrraaors to build it, how to get
union and labor on the job. We don't worry about them,
bur we do worry abouc some of the others. And I don't
say that to be critical.
We had an instance recently where some of us had to
tell one of the foreign governments that we thought they
had a wonderful plan, a wonderful idea and a wonderful
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concept of what they wanted to prove, but they just
couldn't do it the way they were planning it. They turned
our the most beautiful set of plans I have ever seen and
now they are all being done over again. Part of it couldn't
be built here under existing physical conditions, and part
of it couldn't be built because of the time that would have
been required. The contraaors and laborers cannot per-
form miracles, even on an overtime basis. These things
never happen to the experienced companies, those that
havt: been in business a long time and know what to do.
There's only one other thing I have to say. The World's
Fair notes are going to be paid back and they are going to
be paid back in full. We're going to begin ro pay them
long before the Fair is over. This isn't going to be one
of these thirty-five or thirty-six cents on a dollar things,
as the last fair was. There will be enough money left to
finish Flushing Meadow Park- I'm sure of that.
I'm sure that our friends, like Mr. Herd and his asso-
ciates, will not regret the confidence they placed in us.
THE CONTINENTAL INSURANCE
COMPANIES PAVILION
will occupy
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in the
Industrial Area.
7
THE
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CONTINENTAL
INSURANCE
COMPANIES
J. VICTOR HERD, Chairman of tho Boards of Directors
NICHOLAS DEKKER, Vice Chairman of the Boards of Direclors
NATHAN H. WENTWORTH, President
WORlD'S FAIR COMMITTEE,
DAVID GRAY, Vice President, Chairman
HAROLD F. GEE, Vice President, Member
PAUL V. HARTELIUS, Vice President, Member
MELFORD J. PITRE, Vice President, Member
BRUCE R. ABRAMS, Director of Public Relalions
YORK
WORLD'S
FAIR
1964-1965
CORPORATION
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Flushing 52, N. V.
ROBERT MOSES, Prerldent
Tel. 212-WF 4-1964
THOMAS J. DEEGAN, JR., Chairman of the heculive Commillte
WILLIAM E. POTTER, Execulivo Vice President
CHARLES POLETTI, Vice President, International Affairs and Exhibils
STUART CONSTABLE, Vice Prolident, Operations
MARTIN STONE, Director of Industrial Seclion
GUY F. TOZZOLI, IPort of New York Authority) Transportalion Section
ERNESTINE R. HAIG, Secretary of tho Corporation and
Auistant Ia the President
WILLIAM WHIPPLE, JR., Chiel Engineer
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Excerpts from rransutpnon nf n:marks nude 1->y
Gener.tl \t,t.:.tr .tnd \X'orld's F.tir otfJCials ar the
grounclhrc.tktn,t.: ceremontes. New York World's
F.ur. ,\lond.ty, 1\!.Jy I), I ')6).
:'\IR. STUART CONSTABLE [Vtce Prt:stdent. Opera-
ttom} :\lr Cullnun. l\lr Str.tuss .tnd members of the
General ( t,t.:ar < o., In< Ir ts my pleasure ro prestde ar
what wtll he one of the most extr.tordtn.!Cy ground-
hre.tktng' ro r.tke pi.1Le on rh" F.ur site. The Gener.1l
Ctgar ( omp.tny ,., rhe only wb.ttnl romp:my represented
hen: so f.tr .. md we are dt:ltghted w h.l\e you. I should
ld-.t: t<J present .t New 'l'ork World\ F.ur medalll(ln 10
.\lr I :'\1. ( ullrn.tn. l'r("Jenr nf the General Ctg.Ir
Comp.till . .tnd rn l\lr. Jultus Str.tU'>s. ch.tirm.m of the ho.1rd
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Now Mr. Cullman will speak to us and will introduce
something in the way of groundbreaking which, I under-
stand, will really astound all of us.
MR. EDGAR M_ CULLMAN [President of rhe Gen-
eral Cigar Co., Inc.]: Thank you, Mr. Constable, ladies
and gentlemen. You know, usually when you come our ro
a place where there's dirt, grass. trees. you think abour
gomF- w a funeral. LookinF, around here, I don't know
ex.tcrly wh.tt I'm out here ior. I pn:sume it's ro dedicate
our exhihir --- which is nor going to he a funeraL
\X'e of General Ctg.tr appreci.tte very much your coming
our here to sh.tre with us our prtde in breaking ground
for what we think will 1->e one of the most entertaining
.md interesting exhil->its of the 1')6--i-1')65 New York
World's F.tir. At rhe same time we believe our pavilion
wtll be one of the most pe.1ceful, complementing in every
w.ty the Sol.tr Foum.un .tnd Pool that will he just .tcross
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Cover: The General Cigar Pavilion, directly across the street from the Solar Fountain and Pool, is a rectilinear building
amid a generously landscaped area. The architect is Cecil A. Alexander, F.A.I.A., of Atlanta, Georgia_
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1963 New York Fou 1964-1965 Corporation
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the road - .1 garden and patio will occupy a sizeable por-
tion of this site, which totals approximately 15,000 square
feec. There will be plemy of 1->enches around the grounds
and two maple uees will remain on rhc site, ro beautify
and add some shade. There will be nothing startling about
the appearance of the building, bur ir will be simple, dig-
nified and serene, quire in keeping with the restful
character of the surrounding landscaping and rhe Solar
Fountain.
If our building and grounds accomplish their purpose
we'll make a worthwhile contribution to the pleasure and
peace of the millions of World's Fair visitors expected a
year from now. But there is more, much more ro the Gen-
eral Cigar Pavilion. I ask you ro usc your imagination in
,isualizing the interior, because I assure you that when
you see ir completed nexr ytar, your imagination again
will be tested, in m.tny unexpected ways.
Wt .tr<: gotng w have a magic show, conceived by one
of the most creative magicians in the coumry. Mark
Wtlson. Many of you know him as the presiding genie
on the "l\hgic Land of Allak.tzam" television show. If
I cold you much more than this about Mark's magic
show he would probably make me disappear in a puff
----
Stuart Constable, vice president in charge of Operations at
the Fair, presenting the Fair's medallion to Mr. Edgar M.
Cullman, president of General Cigar Co., Inc.
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of cigar smoke, hec.mse he .Ind everyhody connected with
it .tre kccpin,.: the details of this remark.1hlc show <om-
pletely secrtr until rhe F.ur opens_ There will he nugic
Gcnt:r.d C:ig.tr, hut I .1111 not .lt lthercy to
rcve.1l anything more_
While mJgic will he rhc htghh,t:hr of the Genc:ral
Ctg.lr P.1Ydion. there will he ll1Jny other >tr!kmg things
111 this huildtng: .1 Y.lflt:ty of unusu.1l dtspi.lys wdl tell
rhe story of the Jccumpllshmenr of the ug.H mdusrry .111d
our <llll1J1.lny. In the m.tin scnion of rhe p.!nlton then.:' II
he .tn inrcrnJtior1JI h.1zJ.lr .lt whtch \X'orld's F.ur shoppers
wdl be .1hlt: to purchase exottc .111d unusuJI speu.dtv mer-
from .til 0\t:r rh..- world_
Now I'd like to s.dutt some of the ne.Htl <: J't<>J'k who
h . .nT \.Vorkc.:d so fruitfully the unu-;u.d tPnC<T"t
of the General C:tgar Pavdton. Mr. Tom Byrne. wtll you
tJkc .1 how pk.1se' Tnm is the srrucrural displ.1y genius
who org.111ized and n:IJred rhe many srrikmg components
of rhe p.!Ydion nupc.d .1nd orhcrwJsc You know rhis
rhmg JU>! dtdn r h.tppen; we W1lrked and worked on n
.tnd I thtnk w..- It: come up with .1 rJthcr unusu.d tdt:.L
Tom h.td tht: .thle .tSsl5t.lmt oi tndusm.d clestgnc:r
(;cort-:c l\Luek ..tnJ of .1nJ prodttlcf
Auchmloss_ I don't know 11ht:thtr l ,,111 potnr our
\X'tbun, ht: nuy h.tlt: ,JI'.tppc.ned .\l.trk \X'tbnn 1)\lf
thcrt:_ :\\1\\ our .trchttt:U " ( u d ,\kx.uhkr Pt
Ht:'s the nun 1d10 lll.hk .rrd1:tntur.d >Uh' tr,l!n .til rhe
11 tid .1nd nor suI\ ti,J :,k." <1! nrr urhcr pcPJ'k :\nJ hn.d!,
hcrl- l'i Bnh !\1.tr..,h.dL of rhc ( onsrnhUI\fl ( un1-
l"'llll. 1d1'' 11tll nc1tr tint'h rh. ;nh kr .rlone 'un tt. tf l
Junt hurry n1: Jlont:; .l hJt Th.1nk yuu

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Actress Penny Edwards !Miss "floats over the site of the General Crgar Pavilion ot the Fair as General Cigar
President Edgar M. Cullman turns the first shovelful of earth at the groundbreaking ceremonies. Assisting is magician Mark
Wilson, producer of the magic show which will be featured in the pavilion.
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CttoO ltl> ... 1 Ul __ ......... ............ 61, .. --
THE GENERAL CIGAR
PAVILION
will occupy a
15,02:'> sg. ft. site
in the
Industrial Area.
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GENERAL CIGAR CO., INC.
EDGAR M. CULLMAN. President
JULIUS STRAUSS, Chairman of the Boord of Directors
THEODORE KAUFMANN, Executive Vice President in charge
of Production
PHILIP l. BONDY, Sr., Vice Preridmnt in charge of Soler
WORLD'S
FAIR
NEW
YORK
1964-1965 CORPORATION
STUART CONSTABLE. Vice President, Operations
MARTIN STONE. Director of industrial Section
GUY F. TOZZOLI. CPort of New York Authorityl Transportation Section
ERNESTINE R. HAIG, Secretory of the Corporation and
WILLIAM WHIPPLE. JR .. Chief Engineer
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1 The Seven-Up Exhibit
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ground uniting
AT THE
1964-1965
Ma-y 15, 196:1
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Cover:
i1rtirt's rendt:rinr, of The Saen-U p
Pazilion which uill fetit!lre fU'enty-Juur
orerhn1d .rhdl.r t1 tozur topped b)
t1 four-f,iad dock ,wd t1 .rphert:
the St'l'ell-U p unMem. Designen
Becker & Becker & i1ssociates,
I nr. co11cehed tilt' for
thi1 di_rtinail'e exhibit.
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Excerpts of tr.Inscription of remark, m.1de b,
Seven-Up and World's Fair officials at Se,en-Up
Ground Uniting ceremonies. New York World's
Fair. Wednesday. May I 'i, I 163.
MR. MARTIN STONE [ Dm:ctor. lndustri.1l Sec-
tion}: The Seven-Up Company has hcen through a long
process of preparation for this occasion .1nd I see here
many people who h-1\e worked long and hard to make
this possihle -- particularly rhc representatives of th<: J.
Walter Thompson Co .. Mr. Strouse and his representa-
tives, Mr. J.udine and Ted Royal. who initiated these
discusswns in behalf of the Fair. and The Seven-Up
...
1963 New York World'!> Fa;r 1964-1965 Corporation
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Company. We are most grateful to them for their 'help,
encouragement and advice. And for Seven-Up, Ben Wells,
vice president of Sales and Advertising; Howard Ridg-
way, vice president of The Seven-Up Company and
president of The Seven-Up Export Corporation; John
Furnas; and of course, Nate Becker, who still has his job
before him. We thank them all for the long, sometimes
difficult but happy outcome of this occasion.
For the Fair I would simply like to say that I have
seldom been more impressed with any company as I have
been with The Seven-Up Company, particularly the integ-
rity and the desire to participate on a cooperative basis
with the Fair. I think Mr. Wells is a standard of Seven-
Up's integrity. I would like now to introduce the vice
president in charge of Sales and Advertising of The
Seven-Up Company, Mr. Ben Wells.
MR. BEN WELLS: For this traditional ceremony to
launch a new edifice there is no spade, shovel or spoon -
not even a swizzle stick to dig with. Customarily, the
symbolic rurning-up of earrh by amateur diggers opens
the way for expert excavators to prepare the site for
construction. Everyone is thinking more of the structure-
to-be than of the dirt that gives way for it. The structure
embodies plans and hopes and dreams. It is the dream of
what will occupy the space that concerns us now. So
rather than digging, let's visualize the dream.
The pavilion was conceived and translated into draw-
ings and specifications by Becker & Becker & Associates,
Inc., designers. As construaion proceeds, the area will
sprout a bevy of domes resembling billowing canopies
tied co earth at the four corners, in designs of varied
pastel shades in harmony with the color scheme of the
exhibit motif.
The graceful 110-foot tower holds aloft a clock with
four faces in a ball and another ball with the Seven-Up
insignia facing four ways, so that Fairgoers throughout
the area can look up and see what time it is.
Each dome shelters an area of 600 sq. ft and there are
twenty-four such domes around the main building inter-
spersed with fountains which convert to stages for musi-
cians and international entertainment provided by John
Krimsky Productions.
This is a joint project of The Seven-Up Company, The
Seven-Up Export Corporation, and six franchised Devel-
opers of the Metropolitan New York area; the Seven-Up
Bottling Companies of Brooklyn, Norwalk, Connecticut,
and Newark, Hackensack, Plainfield, and Washington,
New Jersey, The Seven-Up New York World's Fair
Associates.
The designer's drawings give these domes che mundane
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Mr. Howard Ridgway, vice president of The Seven-Up Com-
pony and president of The Seven-Up Export Corporation,
performing the "ground uniting" for The Seven-Up Exhibit.
Shown with Mr. Ridgway ore children of officials of various
embassies with samples of their native earth, and to the right
is Mr. Ben Wells, vice president in charge of Soles and Adver-
tising of The Seven-Up Company.
4

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working name of "dining shells." Under each dome there
are rabies and chairs, designed by the late Eero Saarinen.
To these airy refectories the guests bring their trays from
the service counters in the cemral building where they
make their selecrions of sandwiches from the Brass Rail
and Seven-Up- an inevitable choice.
So Seven-Up makes its conrribution to the theme of
the Fair- Peace through Understanding. The universal
taste appeal of this truly inrernational soft drink points
up the common likes of people wherever they live and
whatever their nationality. Our materialistic purpose in
this exhibit is, of course. to demonstrate the propenies
of Seven-Up for thirst-quenching refreshment, for drink-
ing at mealtime. and the affinity of Seven-Up for food.
Our idealistic purpose is to demonstrate the world com-
munity of comestibles and the good eatables and drink-
ables we have to share wirh each other. Perhaps a common
denominator of usn:--- a soft drink- can be a symbol
of international unity.
As a tangible manifestation of that unity, we have
arranged a ceremony which deviates from ground-break-
ing. It is "ground uniting." Soil from lands around rhe
world has been shipped to the headquarters of The
Seven-Up Export Corporation, in New York.
The Seven-Up Export Corporation asked irs franchised
Developers in some fifty countries to send samples of their
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Discussing the model of The Seven-Up Exhibit ore' (left to
right) Mr. Howard Ridgway, vice president of The Seven-Up
Company and president of The Seven-Up Export Corporation;
General William E. Potter, executive vice president of the
Fair; Mr. Ben Wells, vice president in charge of Soles and
Advertising of The Seven-Up Company; Mr. Nathaniel Becker,
designer of the pavilion; and Mr. Martin Stone, director of
the Fair's !ndustriol Section.
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n.mve e.mh. We are going to unite this good earth from
other n.uions with the soil of the United Stares. The im-
P<'rte,l soil will he reinfused with growth-producing ele-
ments .mJ the :1m.tlgam will he used for the pl:1ms and
flower beds in the landsc.1ping of the Seven-Up Imer-
n.uion.tl Sandwich Garden.
Om: more J.H is being Jdded by The Seven-Up Com-
p.tny --two pounds of soil from the site of the Gateway
Arch nsing on the h.1nks of the Mississippi in downtown
Sr. Louis. The Se,en-Up Comp.tny is located in Sr. Louis.
where Seven-Up over thirry years ago. and this
soil represents the Seven-Up franchised De,elopers
111 the United States.
This is .1 mu!mg r.tther than a br,"kmg of ground. On
helulf of Mr. H. C. Grigg. prestdem of The Seven-Up
< ump.tnv. Jnd The SLven-Up New York World's Fair
Assou.tt<.:s. we un1te these pieces of eJrrh from the global
sphere. Trusttng 111 the concept of "strength in uniry,"
SC\cn-l:p is earth r.1ther th.m t.lking it .1way from
thiS F.ur '>lte. We hope .tnd will endeav.1r ro make the
exh1h1t .tt the New York \X'orld's FJir truly a
u>ntnhutHJil w "PeJce through Understanding ...
Now Mr. How.ud F. RiJgw.1y. vice president of The
Se\en-Cp Comp.my and president of The Seven-Up
Export Corpor.ttion. will conducr the "ground uniting."
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MR. STONE: Thank you, Mr. Wells and Mr. Ridg-
way. I think this is another example of the dignity and
high purpose of The Seven-Up Company ar1d we thank
you for this demonstration. I should now like to intro-
duce General Potter, executive vice president and aaing
president of the Fair Corporation.
GENERAL WILLIAM E. POTTER: Mr. Wells, Mr.
Ridgway, Mr. Stone, ladies and gentlemen. This morning
I read the rather complete description of the development
of The Seven-Up Company. Surely it was an example of
determination, stubbornness, doggedness in going through
hundreds of different combinations of compounds until
finally this drink was developed and put on the market.
Mr. Stone mentioned the faa char we had worked with
a great deal of might and main in order to convince
Seven-Up chat it should participate in the Fair. We're
both rather determined people, therefore, and on this
nonpareil site where this nonpareil exhibit will be ereaed
to exhibit to the public this nonpareil produa, may I,
for a nonpareil Fair and on behalf of Mr. Moses, give
you Mr. Wells, on behalf of Mr. Grigg, this silver medal-
lion which I hope will always remind you of another suc-
cessful venture of The Seven-Up Company.
MR. BEN WELLS: Thank you on behalf of Mr.
Grigg and the entire Seven-Up organization.
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The Seven-Up Company Exhibit
will occupy
a 45,088 sq. ft.
in di
Industrial Area.j
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NEW
YORK
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THE SEVEN-UP COMPANY
H. C. GRIGG, President
HOWARD E. RIDGWAY, Vice President and President, Seven-Up Export Corp.
BEN H. WELLS, Vice President, Soles and Advertising
D. J. O'CONNEll, Vice President ond General Sales Manager
DR. B. C. COLE, Vice President, Director of Technical Services
JOHN C. FURNAS. General Manager, SevenUp New York World's Fair Associates
WORLD'S
FAIR
1964-1965
COR PO RATION
Flushing 52, N.Y.
Tel. 212-WF 4-1964
THOMAS J. DEEGAN, JR., Chairman of the feculive Committee
WILLIAM E. POTTER, fucutive Vice President
CHARLES POLETTI, Vice President, International Affairs and EKhibils
WILLIAM BERNS, Vice President, Communications ond Public Relations
ERWIN WITT, Complrollor
GUY F. TOZZOLI, /Pori of New York Authority) Transportolion Section
ERNESTINE R. HAIG, Secretory of the Corporation and Assistant to the President
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MAY 17, 1963
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Excerpts from trmzscript
of remarks made by officials
of the Cmtury Grill and
the World's Fair
at grormdbreaking ceremonies
for the Cmtury Grill,
NeU' }'Ork World's Fair,
Friday, May 17, 1963.
Cover: Century Grill is an alumnus of the 1939-1940 New York World's Fair. Architects are Wuest and Bailey.
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DR. ROBERTO DE MENDOZA (Deputy Chief of
Protocol]: Mr. Holden, Mr. Constable, distinguished
guests, ladies and gentlemen. This most pleasant occasion
brings us together to break the ground from which will
rise the Century Grill International Exhibit. The first
speaker is a graduate of Brown University, a Commander
in the Naval Reserve, who has had great experience in
the varied fields of aviation, publishing and industry. He
was deputy coordinator for the United States Exhibit at
the Brussels Fair and U. S. Deputy Commissioner to the
Seattle Fair. He is now applying h1s great knowledge and
experience toward promoting the success of the Trans-
ponation Area of our Fair. It is my privilege to introduce
Mr. Francis D. Miller, direaor of the Transponation
Section of the New York World's Fair 1964-1965 Cor-
poration.
MR. FRANCIS D. MILLER: Dr. De Mendoza, Mr.
Holden, distinguished guests. l"m delighted to participate
in this ceremony today to commemorate the very first
restauram groundbreaking in the emire Fair. I think it
most appropriate that this distinction should go, as it does,
to Mr. Holden, who has had more activity in World's
Fairs than I care to remember. He has operated restau-
rants, very successfully, in virtually every World's Fair
since the Chicago Century of Progress Fair :n 1933. In
facr, in 1939 right here at the New York World's Fair,
in this Transportation Section, he ran the Aviation Grill
which I well remember.
We've all worked very closely with him on his plans
and we are very confident that this restaurant will have
the same attraaion for the public that all his previous
endeavors have had. The Fair, of course, will have a great
v;uiety of restaurants. They will be designed to fit rhe
needs and the desires and the tastes of all the visitors who
come here from every stare in the Unwn and from vir-
tually every country in the world. However, this restaurant
is unique in that it will permit the public to sample the
delicacies of most of these nations. Thus it typifies the
spim and the goal of this Fair which, after all, is w help
all of us to learn more about the way ir. which our friends
ahro.1d .1nd in this country live. eat and dwell together.
In dosmg, I'd like to convey the congratulations of the
New York World's Fair Corporation and of the Port of
New York Authority"s Board of Commissioners ro Mr.
Holden .md Mr. Ramer, and also my very best wishes to
rhem for their continued success.
DR. DE MENDOZA: Thank you, Mr. Miller. The
next speaker, Mr. Holden, knows chis Fair site in Flush-
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ing l\leJ.Jow very wdl. His p.trtiupmon J.t th1s 1:'.!1r wdl
be like .1 second homecom1ng for he p.!rt!Cip.tted 1n the
1939 New York F.1ir with enormous success. He is .1 gre.n
expert on food; ior nuny ye.1rs he held the post of foPd
superYISOf .tnd food sernces mJ.nJ.t:t:r wnh the Army-
NJ.\yAir For<c Ex<h.mge Systems. H1s Century Grdl
lnrern.uwnJ.l promise' to he .1 ddight to eYeryonc:. ;\lr.
HoiJ<:n.
1\IR. JOSEPH R. HOLDEN: Thank you, Dr. De: Men-
doz.!. Mr. C:onsuble. Mr. Witt. gentltmtn of the Port of
New York Authority. 1\tr. RJ.tncr. my p:1rrner. members
of the press. l.td1es and gmtltmcn. \Xfe are g.tthercd here
rocby to hrc.tk ground for the: Cc:nrury Grill Inrern.uion.tl.
J. rcstJ.ur.mt fe.1ruring h.tmburgcrs .tnd f r.mkfurters with
sp1ces .md ingrcd1ents spenJ.IIy prt:p.tred by Louis Mii!J.ni
of Lns Angdes. I ha\e bc:en told thJ.t we h.t\L the: honor
of being the first resuur.1nr to brc.1k ground in th1s F.ur
Assisting the construction worker in the groundbreoking
of the Century Grill are: (left to right) Mr. Joseph R.
Holden and Mr. Morrie Ratner of Century Grill, Mr.
Stuart Constable, vice president of Operations at the
Fair, and Mr. Francis D. Miller, director of the Trans-
portation Section of the Fair.
hrst I w"uld l1kc to th.mk yuu fpr the tooper.mon we
h.t\l' recel\ed !rum the utfiuJ.Is of the New Ynrk \Vorld's
l-'.11r I')(, ')()) Corpor.ltiOn. J.nd the utl:Ici.ds of the Port
of 1\:cw York AuthOflt}. t:spnlJ.Iiy J\lr. Curnel1m Lymh.
It IS my tirm bd,<:f thJ.t the 190+ I'){,'\ F.11r wdl he lw
tJr the. gr<:J.test Lur tlut history h.ts e\ n known. J\t)
heJ.rnest th.tnks go to 1\tr Robert Mo>t:S, of the
FJ.lr, who could nor be here fm th1s momt:nrous uccJ.s1on.
fc>r hiS t1mdess c:tforts .tnd coopl:rJ.uon in planning thiS
F.11r. Once .1g.1111. my thJnl-.s w Jl! of you for artending
this gruunJbn:J.king (C:n:n1ony.
DR. DE ML:--.<DOZA: Th.wk yuu, Huldc:n. Our
next 'Pt:J.ker h.ts ded1L.1tt:d .l grut p.trt of h, c.trt:t:r to tht:
'en llt: of thl: pubh< 111 tht: L1ty of York. The de-
' t:IO!'Il1LIH .md humy uf tht: p.tri-.s of tht: ury- J.S well
.1s rho: JcH:lopmcnt ot the uty Jt,t:li. .tr<: w .1 ,t.:rur t:xrenr
due t<> h1s diurts. Ht: w.1' :\ctmg C.ummiSSHlll<:r on rl1l'
York (It} Pl.tnnmg Cc>ll11111SSHm. from 1')50 through
I ')(>0, J.nd Ius bnn l<Hlsult.tnt tu '11.11 or.t.:.llliZ.ttllHb 1!1
clud1ng the: Jones Bc.Kh St.lte Park Aurhomy .1nd
the Yurk Sure Ptl\\Cf Authority. In i'Jhll he: hrou,t.:ht
h1s org.tniZIIl,L: .thll(y. h1s wide experiemc: .1nd bounJkss
U1L"ft!Y to 1.1Ur F.ur. thL f.1ir in thL' h1st(HY of n1.1n
It g" es Illl' greJt pk.1surc.: to pr<:st:nt Mr. Snurt Const.tblc:.
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WORLDS
FAIR
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\'ice president 1n ch.uge of Oper.uions of the New York
World's F.m l<J6.J-IYM CorporatiOn.
MR. STUART CONSTABLE- De De Me
Holden, Morrie Ramee I'm delighted ro be here to<!Jy ar
this for the first .It the
because I love ro ear. I'm sure this will be rhe
most spor in the Area. Me
Holden's reputarion purveyor of food IS well known.
We are delighted to ha\'e him here, and I welcome Mr.
Holden and Me Ramer .mJ their resuunnr ro the FJ.Ie
Iris my great pleJ.sure now ro present ro rhem rhe World"s
Fa1r medallions. Mr. Holden, Me Rarner, we are sure
thJ.t you will have great sucu:ss here, .tnd you wdl rrap
e\erybody on the wamng lme at the Ford i\!orors Exhibit
J.nd rh.u every l.tst one of them will e.u something which
you prtp.trt J.t this re;uur.mr.
Century Grill's "Hamburger International" was featured
at the groundbreaking ceremonies. Mr. Holden, Mr.
Ratner, Mr. Constable and Mr. Miller ore shown here
holding an oversized sample of one of Century Grill's
tasty menu offerings.
THE CENTURY GRILL
will occupy
.1 1-i.351 sq. fr. sire in
rhe TransporrJ.rion AreJ..
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HOLDENS, INC.
J. R. HOLDEN, President
MARTHA HOLDEN. Vice President
WORLD'S
FAIR
1964-1965
CORPORATION
NEW
YORK
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Flushing 52, N.Y.
Tel. 212-WF 4-1964
THOMAS J. DEEGAN, JR., Chairman of the fecutive Commiffee
WILLIAM E. POTTER, fecutive Vice President
CHARLES POLETTI. Vice President, International Allairs and fhibits
GUY F. TOZZOLI, IPort of New York Authority) Transportation Section
ERNESliNE R. HAIG, Secretory of the Corporation and
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I MAY 24,
1963

MISSOURI
PAVILION
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G'romulhreaking at the NeU' )ork World's Fair 1964-1965
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COVER: The Missouri Pavilion will house exhl-
bits of the State's culture, industry and tourism as
well as a display of the latest space craft. A repli-
ca of Charles Lindbergh's spirit of St. Louis
will also be featured. Kivett and Myers of Kansas
City, Missouri, and Mr. Daniel Schwartzman
of New York City are the architects; the
designers are The Olsplayers, Inc. of New York.
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1963 New York World!. Fan 1964-1965 Corporahon
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"-- .u w .. bM#"e'rt 'Cihf1=nn
Excerpts from
transcription of remmks
made by officials
of Missouri and the
World's Fair at the
gmundbreaking
ceremonies for tiJe Missouri
Neu }ork
If/odd's Fair,
Friday. May 24. 1963.
*
AMBASSADOR RICHARD C. PATIERSON, JR.
[Chief of Protocol}: Governor and Mrs. Dalton, General
Sverdrup, General and Mrs. Potter, ladies and gentlemen.
A very happy and significant occasion brings us together
this morning: the groundbreaking for the Pavilion of the
State of Missouri. The first speaker has had an exciting
and impressive career, which confirms once again that ours
is truly the land of opporrunity. He is an inspiring ex
ample of how a young foreigner with a touch of greatness
in his hean can rise to the heights in our country.
He was born in Norway and came to the U.S. in 1914;
he graduated from Augsburg College in Minneapolis in
1918, and the University of Minnesota in 1921. In 1928
he, in pannership with his former professor, was head of
his own engineering consulting firm. After distinguished
aaive service, he emerged from World War II with the
rank of Major General in the United States Army. He
has received many military awards from the U. S. and
foreign countries. He has dedicated his life to civic ac
tivities for the welfare of the people and has received
numerous academic and professional honors for his out
standing service in engineering. It is my great privilege
to present to you General Leif J. Sverdrup, chairman of
the Missouri New York World's Fair Commission.
GENERAL LEIF J. SVERDRUP: Thank you, Mr.
Ambassador. Mrs. Dalton, Governor Dalton, distin-
guished guests - but above all, fellow Missourians. You
know, there's one thing that we who come from Missouri
know: there are fifty great states in the Union, but the
greatest of them all is Missouri. A great many other states
were staned by Missouri -like Texas, for instance.
You'll find more Missourians have staned that state than
any other states.
I have the great forrune of having a wonderful Com
mission to work with: five Senators, five members of the
House and five appointed from outside the legislature.
They have indeed worked hard and well. I want also to
say that we are exceedingly fonunate that in our competi
tion Kivett and Myers, architeas of Kansas Ciry, Missouri,
were seleaed. I dare say that not only are we the greatest
scare in the Union, but we'll have the greatest building in
which ro show it.
I now have the honor and pleasure to imroduce a won-
derful governor whom we all respect very highly, Gov
ernor John Dalton of Missouri.
GOVERNOR JOHN DALTON: General Sverdrup,
General and Mrs. Potter, Ambassador Patterson and
mher distinguished guests and friends. I appreciate the
3
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Piflured here ,,re the 1/lemhen
nf tf>e i\-fiJJ!Jlll"l
ST. JOSEPH e
Neu 'l"ork
!f(,r/d'.l Fdll" Coniii/IUI0/1
SALUS POPULI SUPREMA
Partiop.11i11p, i11 the official
groundbrt.tking arclllollie. .t/ rbe .rite
. n,: rhlr t" ught) Guter,d Lcit f. Surdmp.
cb.unlltlll of the 1\fi.uouri Con111Ji.r.riun
to tl>c F.tir: Mr.1. D,dton:
G'rnernor Joh!l D,dto/1: Afn. Pntta:
G'u;er,d Poll< r. executil'c l'ice pre.rident
of the t111d C. Pattenon. Jr ..
Chief of Protocol fr,r the Ear.
LEX ESTO
SPRINGFIELD

e JOPLIN
.HANNIBAL

CAPE GIRARDEAU
C:\H\TD l"Ril,\t TH[ Pl"R
( H:\SI-. MJS<.,otHI \\\\ rHI ITH ..;T,\TI f\1 l:H
COMl PARTOt THt t
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killcl ruiud,, rh.ll (;cnu.d s,er,lrup 111.l,ft. .!hour me .m,l
. 1111 flllK rh.ll .llll<l!H: 'liS F'""l. 1"11 .1dmrr H
\\'c .liL ro he here '" hrc.d< fpr the
\tr..,..,,.llfr P.l\ :lu11l \\'c..: .trc }HJIHJfnl ttl J,c ... tH tJ.tcd With
.Ill L '1'"''11<>11 rlur '"II L'IHL rr.u11 '" 111.1111' pe"ple .urd wdl
1!Jit,Tlll thu11 .thorH the (tH.l.l)
In l''ll .... rflllflll,L: rlu-, ,,_l\ dron !\1r ... ,.., .ltll'j"'ttn,t.: rhc
h.dlt-npt ...,ho\\ u ... dJ .1 ... If rc.diJ 1\ \X.'c .nc tornrn,t! It'
"" l.11r '"'' " .1 "-hcphu-1 rhe lid!, unrn. hur " .1
!t.tT .... rrul 't.rrt. d rhc ;\11'.,..,tllJfl \'.dlcy T\\n our o(
rl1i<' .\l"'"lill.tli' I<>,Ltl HL urh.l!l!IL'' .lllcl 11hde \\T ,[111
!1'\t .rn,l lf'J'rtl r.rrt dJt. \ rrrut'> 11J rhl' hell \X.'n,t..:hr
, lrt<.l' I<'' "' .111 l111>l111.1; 11 111< re.l,lll,t.:h ,llfit,ulr '" l'rc
"l T\t tllCli.L:h td filL tlll.l!IH .llhf (ll \.l{l'.,t! Pllf (tlllrl ... h
\\ !J,, L 'l'cd r,. '>tL lP\\hu\., .utd ln,Jun-., \\'Hh rn
:\rr I :r"r 11: unhl.tJ':oncLi 011 oilr l'.lililtT .. tnJ the
"J'If!f td lttll"> .uhi I \'II .l"> "'UI'PPrrlll,C: C\1
.J, "'' "' ,Jull here rdlur the .\l'""llfl rh.ll
111;1,1, '!'''' ''i'"d" . .tthl rh, '"'l..l'l, rlur rhru'r rhcm
!lilt tl!lH. rht. \J,...,..,,llfl td ,!..:ftl\\ lll,l! ft...,Llflh l.lJ"d'lJill) .Lnd
rJllj'lt'' tii,L: t,ltJl.tft,n. rlh \t,""''tlfi rh.tr 1., the Lf,,..,...,n).h! ....
l rhl .\1J-.. ... ll! .dlJifhi.uH \\,llcr n:..,lHifLl . .., .tnd Ill
'Ill!'.!,: Ill I< .l!H>tUJ .lfl.l\ .\l""'llfl " j'r<lu,J dur l(' !.IX
.1!)\l lll ... llll ...... 'llfll.trl llllffllfl"' rht ut ,i!fll\\'[h .llhi
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The Missouri Ptn
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ts tncre.lsmgly a ware of tts great destiny in a new era.
General Potter, we consider ir a grear privilege ro be
here in your srate and to be a P"rt of your m.tgnificent
FJrr. We know thar you srayed m Missouri for a period of
rime and we claim you hecause you are a parr of all you
ha\e sc.:en. I have here a Missouri coumry ham which I
will present to you as " small token of our appreciation.
lr's a genuine Boone County h"m. We W;Inr ro thank you
for your gre;It courtesy. rhe kindness and consideration
thar you h.1ve shown ro us as we endeavored ro get Mis-
souri's participation in your Fair underway.
AMBASSADOR PATTERSON: Thank you, Gover-
nor. 1\tr. Moses is abroad and in his J.bsence General
Potter. executive viCe presidem, rakes over. Thrs pleasant
J.nd tmporranr ceremony is firringly scudded with gen-
er.tls. Gener.tl Porter h;1s had an outstanding engineering
ureer; he has been of many major construction
programs, induding a brllron dollar river control project
in Missouri. so he knows and loves Missoun. I have the
wur pleasure ro introduce General William E. Porrer.
exenntve vice president of the Fair.
GENERAL WILLIAM E. POTTER: Ambassador
P.merson, Governor and Mrs. Dalron. I han: dug into
Boone Count}' hams in the past and I am very appreciative
of rhis one. Thank you very much .
It was my fortune, in my so-called formame years, ro
come under the aegis, rhe guidance and sometimes the
hearing over the head rhar General Sverdrup gave me as
he arrempred ro make an engineer and public sernnr out
of me. Also helping in that particular rask were General
Pick and his great and good friend Lou Lozier. Since then
l"ve come ro know your senators, your representatives and
your citizens.
After my formative years I came under rhe J.egis of .1
great genius. It was my good fortune to have been ahle.
acetdentally and through rhe forces of fare, to come under
the guidance of Mr. Moses and to be able ro help him
perform one eighth of his job. Ir's been a great oppor-
tunity for me and it's a wonderful thing char New York
State and this nation have a man like Mr. Moses to con-
ceive and pur together a Fair such as this.
In his name and in his absence, it rs my great honor,
Governor, ro present ro you chis New York World's Fair
medallion. General Sverdrup, I would also like to present
a medallion to you. Thank you very much.

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COMMISSION
MISSOURI NEW YORK
WORLD'S
FAIR
.John M. Dalton
Governor
OFFICERS
GENERAL L J. SVERDRUP, Chairman JUDGE LUE C. LOZIER, Secretory
HON. THOMAS D. GRAHAM. Vice Chairman SENATOR J. F. PATTERSON, Treasurer
MEMBERS
SENATOR ALBERT M. SPRADLING, JR.
SENATOR OMER H. AVERY
SENATOR JACK CURTIS
SENATOR THOMAS G. WOOLSEY
SENATOR JOHN J. JOHNSON
HON. THOMAS A. WALSH
HON. R. J. KING
HON. DORMAN L. STEELMAN
HON. J. LUTHER ROBINSON
HON. V. M. BALTZ
JAMES M. KEMPER, JR.
DAVID R. CALHOUN, JR.
ROBERT M. WHITE, II
CORPORATION
NEW
YORK
WORLD'S
FAIR
1964-1965
Flushing 52, N.Y.
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Tel. 212-WF 4-1964
THOMAS J. DEEGAN, JR., Chairman of tho Executive Committee
CHARlES POlETTI, Vice President, International Affairs and Exhibits
MARTIN STONE, Director of industrial Section
GUY F. TOZZOLI, (Port of New York Authority) Transportation Section
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1664-1%4 /for Three Centuries People Purpose Progress
(Chief of Protocol]: Governor Hughes, Mrs. Hughes,
General Potter, distinguished guests, ladies and gentle-
men. We are here this morning to break ground for the
important New Jersey Tercentenary Pavilion. I am hon-
ored to present our first speaker, General William E.
Potter, execmive vice president of the New York World's
Fair Corporation.
COVER. The New
Jersey Tercentenary
Pavilion will consist of
twenty-one small pavilions.
representing the twenty-one
counties of the State, arranged
around a central theater and four
gardens. The architect is Philip
Sheridan Collins, designers are Peter
Quay Yang Associates, and the landscape
architect Is Richard Cripps. A A A A &A

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Excerpts from transcription of remarks made by New
Jer.rey and World's Fair officials at the ground breaking
ceremonies for the Neu Jersey Tercentenary Pavilion,
Neu York World's Fair, May 27, 1963.
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GENERAL WILLIAM E. POTIER: Governor and
Mrs. Hughes, Ambassador Patterson, Mr. Troast, friends.
We are very glad to take part in this groundbreaking
this afternoon. Mr. Moses, my boss, is on his way home
from Europe where he had very successful meetings, in
Italy with respect to the Italian and Vatican exhibits, and
in Spain in regard to the Spanish Pavilion. He arrives
home wmorrow. I'm sure he regrets missing this ground
breaking since it was he who sold New Jersey the idea
of celebrating its 300th anniversary at the New York
World's Fair. On his behalf, Governor Hughes and Mr.
Troast, I would like to present the medallions which he
would have given you were he here.
AMBASSADOR PATTERSON: Ladies and gentle-
men, rhe next speaker is Mr. Paul L. Troasr, rhe chairman
of the Tercentenary Commission of New Jersey.
MR. PAULL. TROAST: Mr. Chairman, General Pot
ter, Governor and Mrs. Hughes, fellow members of the
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New Jersey Tercentenary Commission, officials of the
World's Fair, ladies and gentlemen. General Potter, I
would like to express my gratitude on behalf of the
Tercentenary Commission for this medallion. It will have
a treasured place in our State's archives and we hope rhat
when this pavilion is completed the World's Fair and its
officials, as well as the City of New York, and the State
of New York, will be very proud of the New Jersey
Tercentenary Pavilion. I am advised that work on our
pavilion is proceeding on schedule, and on time. This is
as it should be since New Jersey has never been late in
anything. We were one of the first to obtain a site, and
Governor, I rhink you will admit it is a good one. We
stand between the Unisphere and the New York State
Pavilion and we should attract a lm of attention.
My main dury here today is to introduce a very, very
good friend, and an ardent coworker in the New Jersey
Tercentenary effort. In rhe beginning we were fortunate
in having this Tercentenary initiated by Governor Hughes'
predecessor, Governor Meyner, who was very helpful.
Since 1959 we've been planning the 300th birthday of
rhe Stare of New Jersey. Since his election as successor to
Governor Meyner, we have had no more imponanr advo-
cate of rhe New Jersey Tercentenary Commission and irs
panicipation here at the World's Fair than Governor
Hughes. It gives me great pleasure ro present to you
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NEW JERSEY TERCENTENARY 11664-1964
People, Purpose, Progress
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Culling New ferseJ"-' 300/h birthda)' cake
are: Gozemor Rtcha;d f- Hughe.r. Gener,r/
Jr?ifiJ,lln E. Paller. 1Urs. Hughes and
Pa11! Tro([J/_ The cak1, a rl!p/ictl of the
fMtllion. uar prl!pared b)' thl! Neu Jersey
Board of Bakers Trade. The saber U'tH currtt!d
at the Bailie of Trent "11 in I 77(,_
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Richard J. Hughes, Governor of the State of New Jersey.
GOVERNOR RICHARD J. HUGHES: Thank you
very much, Paul. Ambassador Patterson, General Potter,
distinguished senators and other guests. I see some of
our Srare legislators here, which is no more than fitting
because of the significance they attach to this great exhibit
that we'll have here.
This is nm a groundbreaking because we are already
prerry far advanced, and as Paul Troast very appropriately
suggests, this ts not the beginning- New Jersey was the
tirsr stare to be connected wirh the Fair, to be assigned
a Sl[e, which as you can see is a very good site- I con-
stder ir the oesr. We were rhe first to sign a lease, rhe
first w begm pl.mning. therefore we are very happy about
oemg alert .wd on time and joining with New York City
m its 300th birthd.J}' celebratron. So, while it's not really
.1 groundoreakmg we can symbolize ir as such.
Our consrrucrion. as Paul says, is on schedule, and I
think this points up the cooperation which has existed
between Stare and mdusrry. We\e had dramaric success
m our fund-raising efforts ro supporr this pavilion and
all of our orher acrtvirtt:s in connecrion wirh rhe Tercen-
renat)' celebrations, all of which will bring New Jersey
to the arrenrion of rhe world. Paul Srillman and Paul
Troasr and Bob Meyner -- you nonce rhe bipartisan tinge
there, rwo gre.u Republtcan New Jerseymen and one grear
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Democratic New Jerseyman - I was added as an ex-
officio member to keep it in stria balance. We worked
very hard as a team raising this money and we are going
forward under a Tercentenary Commission- both fed-
eral and state commissions- with the fresh and novel
ideas of our director, David S. Davies.
On these rwenry-one platforms New Jersey will tell a
rwenry-one chapter story of our three centuries of people,
purpose and progress. These are the key words in the
symbol of the New Jersey Tercentenary: People, Purpose,
Progress.
One of the exciting aspects of this pavilion is that
many young New Jerseymen will staff the Tercentenary
Pavilion. They will be bright, smart, young bi-lingual
New Jersey high school and college students. This is very
fitting because of all the states I think New Jersey can
best be characterized as a melting pot for the whole three
centuries of its existence. All Jerseymen have profited
by the infusion from many lands of good men with char-
aaer, brains and ability. And so, in saluting our heritage
and as a service to visitors from nations all over the
world, the very nations from which New Jersey has
drawn its strength, we will have available at this pavilion
persons who can speak the languages of the world. In
that way, we will be speaking in many languages rhe
theme of the Fair, 'Peace through Understanding.' We
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The New femy Tercentenary Pavilion
will occupy
in the Federal
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in New Jersey understand this theme. We continue ro
benefit from a flow of people from throughout the nation
and the world. We welcome these new Jerseymen; we
want to tell them so in their own language when they
visit the New Jersey Tercentenary Pavilion at the Fair.
We have a birthday cake here symbolizing New Jersey's
300th birthday and also New York City's 300th birthday
and I ask General Potter to join with me in cutting it with
a saber that was carried at the Battle of Trenton in the
Revolutionary War. This magnificenr cake was prepared
by the New Jersey Board of Bakers Trade under the
supervision of Frank Verheul, chairman of the Board's
Tercentenary Commission.
I would now like to introduce Robert A. Roe, our new
Conservation Commissioner, Philip Alampi, our Secre-
tary of Agriculture, and John A. Kenick, our State
Treasurer. Thank you.
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NEW
RICHARD J. HUGHES
Governor
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STATE OF NEW JERSEY
TERCENTENARY PAVILION
.
JOHN A. KERVICK, Treasurer
CHARLES F. SULLIVAN, Director, Purchase and Property
NEW JERSEY TERCENTENARY COMMISSION
Paul L. Twasr. Chairman, Cliflon: fl. Charles E. Farrington. Assemblyman and Vice-Chair
man. Prill(e/oJJ: A Kenneth Chorley, Hopeue/1 Tou'IIJhip: A Mrs. A. R. Grt-en, Elsmhoro
Tou'll.rhip: A Frederick H. Groel. Shorl Hills: A Henry S. Haines, Senator. Bur/in}I.IOII; t:.
Marion West Higgins. Assemblywoman. A Dr. Clifford L. Lord. Ridgervood:
A John T. Soja, E/iubeth: A Richard R. Stout, Senator. A/lenhur.rt; t:. William A. Wachen
fdd, Ora11g<': A David S. Davies. Executive Director: t:. H. Secretary.
/664 1964/For Ct!llfflflt!' P111pore Prog1n.1
CORPORATION
YORK
WORLD'S
FAIR
1964-1965
Flushing 52, N.Y.
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Tel. 212-WF 4-1964
WILLIAM E. POTTER, f .. cutive Viet President
GUY F. TOZZOU, !Port of New York Authority) Transportation Section
ERNESTINE R. HAIG, Secretory of the Corporation and
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.JUNE 27, 1963 ra.
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Pavilion of the Republic of

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lltJ/11'< Olla/,mlmenl .uul publ!c!IJ
boolh.1. An-hlleCIJ
for !he pal'ilwn Not'/ and
lW.i/ler of Nell' }ork.
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Excerpts from transcription of remarks made
by Suda.nest: and World's Fair officials at the
groundbreaking for the Pavilion of the Republic
of Sudan at the New York World's Fair, Thurs-
day, June 27, 1963.
[Chief of Protocol]: Ladies and gt:ntlemen. I am glad to
welcome you ro this ceremony -- in this typical Sudanese
weather. And hy the way. if you haven't been to that won-
derful country, Gowrnor Poletti tells me that you must
go because you will see sights that rank among the seven
wonders of the world.
W<: arc gathered here this afternoon fur a very happy
and important ceremony: the breaking of ground for the
P.1vilion of the Republic of Sudan, which has been spe-
cially designed to include hoth entertainment and educa-
tion. Our first speaker is a distinguished international
lawyer and a former governor of che Srace of New York.
He and his wife Jean went to the Rt:public of Sudan and
personally delivered the invitation of the Fair officials to
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1963 New York World's Fair 19641965 Corporation
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the people of Sudan. I now present ro you the former
governor of the State of New York, The Honorable
Charles Poletti.
GOVERNOR CHARLES POLETII [Vice Presidem,
Imernational Affairs and Exhibits}: Distinguished Am-
bassador, Mr. Muses, Ambassador Patterson,and my asso-
ciate Mr. Harris. This is a moment that gives me an
t:normuus thrill. When Mrs. Poletti .md I landed in
Khartoum and prt:senred the official invitation, we could
hardly envisage the moment that we are experiencing now.
We are thnlled ro ha,e the Republic of Sudan participat-
ing in this great venture, because we made a strung effort
to obtain the presence at the Fair of the new nations of
the vast and signitlcant African continent. We are pleased
that Sudan is here exemplifying the new nations. As Mr.
Moses has often said. this World's Fair will not be de-
voted to a lot of protocol, hut we sincerely hope that what
we do here will develop a better understanding betwet:n
peoples. Speaking for myself as an Americ.tn, I look for-
ward to .1 better understanding between those of us of the
Christian, Jewish,and Moslem f.uths. As Mrs. Poletti and
I traveled around the world, we became staunch .1dmirers
of the Moslems. They are a stalwart, sturdy, loyal .md
courageous people,.md I think we in the free world are
lucky to ha,e them on our side.
I like to think of Sudan as exemplfying the ambition,
the drive, the progressive spirit of a new people. My mind
goes back to the visit that we made, Mr. Ambassador, to
your new development - - your Gezira Scheme - where
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I saw all the reclaimed land producing wonderful long
staple cotton. I was told of your plans for the enlargement
of your dams, including the Sennar Dam, outside of
Khartoum. I was deeply impressed by the new factory
you're building for the manufaaure of cotton. Instead of
having to import cotton you are going to manufacture it
out of your short staple cotton and export your long staple,
which means gold reserves for your coumry. Sudan is a
progressive country; a coumry which wams ro push for-
ward and help its people.
We at the World's Fair are delighted that Sudan will
be presem,and we think that the Sudanese Pavilion will
add immeasurably to the success of our World's Fair. I
thank you again for the friendships which we started and
which will develop with greater and greater richness.
Thank you very, very much.
AMBASSADOR PA TIERSON: Thank you, Governor
Poletti. The dynamic, creative genius who runs this Fair,
which is complex but is going to be the greatest show on
earth, is Robert Moses. His accomplishments are world-
renowned and I shall not anempt to tell you of the many,
many honors he has received from various countries and
universities. I present The Honorable Robert Moses.
presidem of the New York World's Fair.
MR. ROBERT MOSES: Mr. Patterson, Ambassadors,
ladies and gentlemen. I can remember, as a very small hoy,
my firsr trip ro Europe with my parents. I have no dear
recollection of except the Diamond Jubilee, and
subsequently, when I got to school and college, I began
3

Participating in the groundbreoking were' (left to right) Governor Poletti,
vice president in charge of International Affairs and Exhibits at the Fair;
His Excellency, Orner Abdel Hamid Adeel, Ambassador of the Republic of
Sudan to the United Nations; Robert Moses, president of the Fair; His Excel-
lency, Dr. Osman ei-Hodari, Ambassador of the Republic of Sudan to the
United States.
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PORT SUDAN e
ATIARA e
OMDURMAN.
KHARTOUM.

e KASSALA
WAD
MEDANI
EL OBEID e
SL'DAr-.o IS LOCATED It" THE NORTHEASTER!\: PART 01-
AFRICA. IT OCCUPIES SQVARE MILES. ITS CAPI-
TAL CITY IS KHARTOUM.
..
reading Kipling and I read "The RecessionaL"' What
Kipling wrote about the British Empire and its morning
drumbeat going around the world sounded absurd at
the time but proved to be a very accurate prophecy. The
substance of what he said in "The Recessional" was that
they'd bettt:r become.: a little more modest and a little mort:
modt:rn and realize that maybe they wouldn't be able to
hold this thing together.
Then later, as a very young man, I happt:ned to be in
Europe, at the funeral of King Edward VII: And back of
the guncarriage, with the cotfin of the King, the riderless
horse and the ownerless dog. were a whole: series of troops,
kings and queens .. md the United Scares represenucivt:,
Theodore: Roosevelt, who w.1s riding with a representative
uf Siam. In the very from row were the new Kmg and the:
Duke of Connaughc and K.11Ser Wilhelm uf Germ.1ny.
I reflea now char our of chis t:ntire troop representing
.1ll those countries and all chust: mun.lfchs, there are only
rhree monarchies left today These people anJ che1r
f.1milies .1re forgotten. Whacs the mor.1l' Well, che mor.1l
is rlut today there are .1mbicious new people and new
n.1cions emerging. Some of them aren't really new- I
don't know enough about Afncan h1story co have .1ny 1dea
of just what earlier civilizations there were but I know
there were very well-defined and very dsrmguished nvilt-
zations in what is now the Sudan and the surrounding
regions long before the United Scates was heard of_
The F.tir, under che leadership of Governor Poletti, has
given these new nations .111 immense amount of nme con-
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sdc:nng the: numbers of peoplt: Ill\ olvc:d and the amount
of money that are able w spend, because we are
gc:numdy the1r sucn:ss and we want them to
put thc1r bc:st foot forward hc:rc:. want them to show
grJ.phK.dly what they arc dmng .md what they J.re .1iming
J.{.
one of the \ery greJ.t obJectives of this Fa1r. For
thJ.t I J.m h.1ppy J.s hc.td of the Fair, w welcome
the representJ.tlves of the Sud.1n. Th.1nk you.
:\MBASSADOR PATTERSON: Thank you, President
Moses. Before introducmg the next speaker I should ilke
w present two d1stingu1shed members of the vis1ting
p.1ny The hrst 1s the renowned economist who entered
the iorcgn ser\'lce of h1s country Ill I ')56, .md served as
Coumdor and Mm1stcr at the ,,f the Repubilc
of the Sud.tn 1n W.tshmgton untd the end of I')(> I. He is
A".-unt Undersccret.try for EconomK AffJ.1rs oi the
Sud.mesc Fore1gn Othce .md .1 SudJ.nesc dclegJ.te by elec-
tion <>f the Un1te..i N.tt1ons to the Fifth Comm1ttee of the
L'n1ted NJ.uons. I h.ne gre.tt pk.1sure m presenting
MohJ.mJ.J Ahmed.
MR :'\10HAMED A. AHMED: I don't haH: .mythmg
to say c:x< ept w e:xpress my deep appreciation of what has
h<cen s.ud .tbout my u1umry .. md I regud myself very
forrun.He at hemg able to attend this historic ceremony.
AMBASSADOR PATTERSON: Thank you. Now .1
d<snngtushed b.trr"ter and Jiplom.tt who studied in
Ltmdnn .tnd luJ .111 lwnor.trr degree i rom Ont.lfln. He
h.1s held nuny unportJ.nt posts in his gon-rnmcm and led
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nuny of the Sud.mesc delegations to foreign countries.
His Excdk-ncy, Omar Abdel Hamid Adeel, Ambassador
to the United N.ttions and Consul General in New York
of the Republic of Sudan.
HIS EXCELLENCY, OMAR ABDEL HAMID
ADEEL: Thank you very much indeed. I. like my col-
league Mr. Ahmed, would like to S.l}' how grateful we are
to you for inviting us to participate in this significant
Cl'remony; J.nd, Mr. AmbJ.ssador, as you know, we h.1ve
here some dee1r jurisdiction between Ambassador w the
United Sutes and Ambassador to the United NJ.tions.
This falls under the jurisdiction of the: Ambassador w the
United States and l am sure he will express the semi-
ments of the Sudanese.
Al\IBASSADOR PATTERSON: Thank you vel)
much. Our next speaker is a well-known donor and dis-
tinguished diplomat, who attended the School of Science
in Khartoum and the Faculty of Medicine J.t thc: Univer-
Sity of AleXJ.ndriJ.. He practiced medicine with distinction
until he w.1s .tppomted first Ambassador of the Republic
of the Sudan to P.tkistan in I 956. He has been honored
by his wuntry in many w.tys. I have the high privilege to
present w you His Excellency, Dr. Osman el-Hadari, Am-
b.tssador of the Republic of the Sudan to the United States.
HIS EXCELLENCY, DR. OSMAN EL-HADARI:
Th.tnk you \'el) much, Ambassador Patterson. Mr. Moses,
Gon:rnor p,,Jc:w. Amb.1ssador Adeel, d!stmguished
guests I would l1k<c to dtgrcss .1 l1trle from the text of my
renurb this .1fternoon -- bec.tuse I h.1ve been deeply
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touched by the very fine words of Governor Poletti about
the people of Sudan and the generosity he found there. I'd
like to thank him from the depth of my heart; I want to
assure him that evel)one in the Sudan enjoyed Mrs.
Poletti's and his visit, brief as it was, to our country. And
I want to assure him that in that brief period he made
quite a number of friends for his count!)' I would like to
assure him also that he will find the same generosity when
he goes back to the Sudan in the future. I hope it will be
soon.
Ambassador Patterson, I consider it a very great pleas-
ure and indeed an honor co participate in the ground-
breaking for the Sudanese Pavilion in the New York
World's Fair. The decision of my government to take part
in the Fair,despite our extreme preoccupations at home,
has been prompted by the dedication of both the govern-
ment and the people of Sudan to the theme of Peace
through Understanding which has been adopted by the
Fair authorities.
It is our sincere hope that upon completion the Sudan-
ese Pavilion will be symbolic not only of the culture and
heritage of the people of the Sudan, not only of their
remarkable achievements in the economic and social fields
during the very brief period of our independence, but
also of the devotion of the Sudan to the principle of
friendship and understanding berween nations.
The main structure of our pavilion is intended to reflect
the traditional Sudanese architecture, while the exhibits
will project three main aspects of the count!)' and the
people of the Sudan. First, the practical and well-con-
ceived ten year social and economic development plan
with special emphasis on social and economic planning in
selected areas. Second, the known ancient history of the
Sudan, which dates back as far as 4000 B.C, and also the
modern history of the country. And third, the way of life
and culture of the fourteen million Sudanese people.
The Republic of the Sudan, young as it is, is hopeful
that the combined and concerted efforts of the Sudanese
people and of the government to raise the standard of
living will be understood and appreciated by all those who
visit the Fair from all parts of the world. We also hope
that as a result of our participation in the Fair, new ave-
nues will be opened for us for greater and more effective
exchanges in all fields bernec::n the Sudan and nations
around the world.
I cannot close these remJ.rks Without extending our
special thanks and deep .1ppreciacion to our friends in the
New York World's Fair Corpor.1tion for all the kind and
continuous J.ssistance and ad,ice they have extended us
since the day we decided to take part in this wonderful
effort. I trust that the Sudanese Pavilion will be a source
of pride to us, to the Fair Corporation, to our very able
architects, Messrs. Noel and Miller, and to our contrac-
tors, Messrs. Auserehl and Son. Thank you very much_
AMBASSADOR PATTERSON: Thank you, Your
Excellency. Now, ladies and gentlemen, the Ambassadors
accompanied by President Moses and Governor Poletti
will go to the bulldozer for the groundbreaking ceremony.
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PAVILION OF THE REPUBLIC OF SUDAN
HIS EXCELLENCY OR. OSMAN ElHADARI, Ambassador of the Republic of the Sudan to the United States
HIS EXCELLENCY OMAR ABDEL HAMID ADEEl, Ambassador of the Republic of the Sudan to the United Notions
HIS EXCELLENCY MOHAMAD A. AHMED, Ministry of Foreign Afloirs of the Republic of Sudan
MR. SALAH SALIH, Second Secretory, Embassy of the Republic of Sudan
THE PAVILION OF THE REPUBLIC
, OF SUDAN
will occupy
a site of
13,293 sq. ft.
in the
NEW
YORK
WORLD'S
FAIR
1964-1965
CORPORATION
Flushing 52, N.Y.
; : " : : : : . : . ~ : : . ' : " _ : Tel. 212-WF 4-1964
MARTIN STONE, Director cf Industrial Section
GUY F. TOZZOll, IPort of New York Authority! Transportation Section

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Groundbreaking
at tlte
Neu' York wo1ild's Fair
1964-1965
August 1, 1963
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Excerpts from transcription of remarks made
by officials of the Sermons from Science Pa-
vilion and rhe World's Fair ar groundbreak-
ing ceremonies for the Sermons from Science
Pavilion ar the New York World's Fair,
Thursday, August 1, 1963.
ROBERTO DE MENDOZA [Deputy Chief of Proto-
col]: Dr. Humphries, Mr. Stam, Mr. Hickman, Mr. Jen-
sen, General Potter, Mr. Beach, distinguished guests. We
.tre here this afternoon to witness an imporram ceremony
of great spiritual and scientific significance- the breaking
of ground for the Sermons from Science Pavilion.
Mr. George R. HICkman, vice chairman of the Com-
mittee for Sermons from Science at rhe New York World's
Fair, will now give the invocation.
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drous things char Thou hast done ro dare; and, Father, we l a World's Fair of this magnitude would nor be complete
pray rhar as we consrrua this building, You will guide without the represemation and paniciparion of rhe impor-
and direct everything that is done, that the people who rant religious organizations of the world. So we are very
have a pan in it will share in the blessing, and that through happy that there are so many religious organizations and
rhe ministry of this program we might see many come into
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groups panicipating in the Fair, and we look forward, in
the Kingdom of Heaven. This we pray in Jesus' name. Sermons from Science, ro this unique presentation of
.Amen. Christianity to the millions of visitors char will be coming
DR. DE MENDOZA: Thank you, Mr. Hickman. I now
have rhe pleasure of presenting Mr. Allen E. Beach, dire.:-
ror of International Exhibits at the Fair.
MR. ALLEN E. BEACH: Thank you, Mr. Ambassador.
Dr. Humphries, distinguished guests. Governor Poletti is
the one who should rightfully be here today ar rhis impor-
tant event to greet you and welcome the Sermons from
Science Pavilion to the International Section of the Fair.
However, he is away on a few days of well-deserved vaca-
tion so I'll say a few words in his behalf, and in behalf
of the International Division.
to the Fair.
We know the success that you had ar Seattle ; many of
us visited your pavilion there and we are delighted that
your message can now be cold at the New York World's
Fair. Thank you .
DR. DE MENDOZA: Ladies and gentlemen, before
introducing the next speaker, I have the honor of present-
ing some personalities among our distinguished guests:
Mr. Dan Piatt, director of the Billy Graham Pavilion;
Mr. H. Robley Saunders, architea for the beautiful Ser-
mons from Science Pavilion; Mr. Ralph Howell, who rep-
resents the Howell Construction Company which will
build the Sermons from Science Pavilion. And now I have
the honor to present General William E. Potter, execUive
vice president of the Fair.
I often think of great world expositions as a punctua-
tion mark in history, when the nations of the world come
together in one spot in a friendly, peaceful atmosphere to
compare notes, to take a look at where they have been,
mmmmmmmmmmmmmmmmmmmmmmmmmm
MR. GEORGE R. HICKMAN: Let us pray. Our
Heavenly Father, we come humbly into Thy presence.
thanking Thee and praising Thee for the wondrous
things that Thou hast done so far, and looking ahead as
we break ground and stan construction on this building
for this great event in our time. We look unto Thee for
COVER: The Sermons from Science Pavilion will contain o 500-seat theatre for science demonstrations and films;
earphones and a panel at each seat will enable foreign visitors to dial any one of six languages. The architect is H. Robley
Saunders, Robert Chamides is associate designer and construction is by the Howell Construction Company.
GENERAL WILLIAM E. POTTER: I know char we're
all greatly impressed with the dynamism of modern reli-
gion, in seeing that our Fair has a proper and imaginative
showcase in which co impress upon the world the undying
truths that serve us as our guidelines in life. We congratu-
2
1963,New York World's Fair Corporation
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Dr. James H. Humphries at the Sermons from Science Pavilion
site.
late and thank you for adding to our ability to present
your concept to the world's public.
DR. DE MENDOZA: Our next speaker is a graduate
of the University of Western Ontario. After praaicing
medicine in Detroit, he was appointed. in 1933, assistant
medical direaor and, in 1954, medical director of the
Home Life Insurance Company. He is a member of the
American Medical Association, of the New York County
Medical Society, of rhe Board of Life Insurance Medicine.
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He IS also pres1dcnt of the McAuley Water Street Mission
and chamn.m of the Chnsttan Businessmen's Committee
of New York. I ha\'c the privilege ro presenr Dr. James
Humphne5, cha1rman of Sermons from Science Commirtec
ui the New York World's Fair.
DR. JAMES H. HCMPHRIES, M.D. [Chairman oi
Sermons from Soen(e Commmce J : Thank you, Dr. de
(;cm:r.!l Porru. Mr. Beach, all you good friends
. <t the F.ur who h.tn: helped us in our plans and prepara-
[lom On rhe Scrmom from Science Slte there wall rise, in
the pno',,lt:ncc of God .. 1 pa\'llion of striking design, in
\\hith mdlu>ns of \'ISitors w rhe Fair will he reminded,
thr<>ugh Scrm''"' from Suenu:, that this .Imazingly imri-
,,l[t' m wh1Lh wt live I> indeed the handiwork
,f PUr oiTifli{"'Orcnc (iod.
u. our vi>1wrs wdll1e shown through accurately
J"' tllllt'ntcd "cnu!it demonstrations, live and recorded,
rlut rh" grc at G .. d of Crc.tt1on IS also the God of eternal
\.thatl<>n. The nwn porr1on of the building will provide
a 'ltH> 'eat tht:atn:. unque elecrroni( devtces will be
urli1ztd 1n rhe prcsencauon of the program, among which
">II he nJU'I'Illt:nt hy rne.ms of which m.1ny international
'"ltuf' will be able w hcu the messages 10 their native
The "nallc:r port1on of the pavilion will provide
.HU> !11r l<ln!cremcs .. wd ample grounds are provided
"hllh \\ dl he dppropn.Irt:iy l;tndsc.tped and whiCh will set
rhe buddmg otf \try dtcwvely.
The ,J.Idy prow,tm wtll include twelve 30-minute pres-
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emations, and, apart from three live demonstrations, each
day's program will vary from day to day.
On behalf of my associates in the Sermons from Science
Commirtee, and its sponsoring body the Christian Life
Convention, I would like to thank the New York World's
Fair Corporation- Mr. Moses, General Potter, Dr. de
Mendoza, Mr. Beach - all who have had a share in the
allocation of this delightful site and have been so helpful
in negotiating the problems which we have faced. Finally .
may I include a word of recognition to our architect
Mr. H. Robley Saunders, to his associate designer Mr.
Robert Chamides, and to the Howell Construction Com-
pany. Thank you very much.
DR. DE MENDOZA: Thank you, Dr. Humphries. Our
next speaker is a graduate of the New York Law School;
he served in the United States Army during World War I.
He was admitted to practice before the Bar of New Jersey
in 1922, as a counsellor in 1928 and before the U.S.
Supreme Court Bar in 1951. Among the many high posts
of trust and responsibility he holds, he is president and
trustee of the Latin American Mission, Star of Hope Mis-
sion, Paterson, New Jersey, and the D. M. Stems Mission
Fund. He is a member of the board of trustees of the Billy
Graham Association and of the Winona Lake Christian
Assembly. He was recently reelected president of Gideons
Imernational. He is a life trustee of the Pocket Testament
League and director of Young Life Campaign and of
Youth for Christ International. It is my privilege to pre-
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sent Mr. Jacob Sram, board of trustees, Moody Bible
Institute.
MR. JACOB Sf AM: General Potter, Dr. de Mendoza,
Mr. Beach, Dr. Humphries, distinguished guests. It is a
great privilege to be here today, to be in on the ground
Boor of this symbolic ceremony for the Sermons from
Science Pavilion.
I am pleased that this is a united effort. It is my privilege
to serve as vice chairman of the board of trustees of the
Moody Institute of Science. The interest is broad, and I am
glad that this task is under the sponsorship of such a
united commirtee. Members of the Christian Business-
men's Committee Imemational, members of Gideons In-
ternational, men interested in Moody, men interested in
the Billy Graham Evangelistic Association, and many
organizations over a broad front are working together in
every way possible in order to have a sound, interesting,
exciting evangelical witness at the Fair.
Dr. Irwin A. Moon is the boss man at Moody Institute
of Science. In the early days when he had more time, he
personally demonstrated Sermons from Science. I shall
never forget my first attendance at such a demonstration:
the platform at Mecca Temple in New York City was
filled with heavy equipment and many gadgets that at-
tracted attention, but when Irwin Moon stood up to read
the Bible, this commanded artention and diverted it from
the equipment and the gadgets to the reading of God's
Holy Word.
George Speake has done a rema.rlcable job in presenting
Sermons from Science to audiences all over the country.
His mOSt notable run was at the Seattle Fair, where he
carried on for 186 days without interruption, giving a
personal demonstration three hourly periods each day, and
directing demonstrations or running films and documen-
taries for the remaining hours of each day. And almost
every hour the house was jammed ; this was one of the
most popular exhibits at the Seattle Fair, not only to sit
down and rest the body; but to stimulate the mind to right
thinking and to high purpose.
Mr. Robert Moses, speaking at the groundbreak.ing for
the Billy Graham Evangelistic Association, said that high
in the list of exhibits are the religious organizations. I
believe that Sermons from Science will have a most useful
place there. The purpose of the Fair is "Peace through
Understanding." Solomon, that wise man, pointed out
that the beginning of understanding and instruction and
wisdom, is a right relationship with God, or the fear of
God, as the old English expressed it. A prayer of Moses
is recorded in Psalm 90, in which he prays "So teach us
to number our days that we may apply our hearts unto
wisdom." A.nd then he says, "Let Thy work appear unto
Thy servants, and Thy glory unto their children, and let
the beauty of the Lord Our God be upon us, and establish
Thou the work of our hands upon us, yea, the work of
our hands establish Thou it." And then the Psalmist, in
Psalm 92, says. "For Thou Lord hast made me glad
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through Thy work. I will triumph in the works of Thy
hands."
This universe is filled with the work of God, His work
in creation, His work in preserving this universe, and
making it tick, making it run on time, and also His work
on this earth in miracles of grace, in saving men through
the finished redempnve work of Jesus Christ. This world
1s .1lso filled with the works of men. For some of these,
m.m t.1kes .1ll the credit. For some of these, God is given
the glory. I shall never forget the dedication of a dam
wlmh tmpounded the water for a great reservoir. Stand-
mg helow the dam ;md looking up at it, this was a mighty,
h1g. impress1ve nhJecr. The engineers received due credit
for dcs1gnmg .md hutlding it; but, somettme beer in flying
m'Ct 1t and getting a different perspective, I noticed that
the ,bm .tppe.tred to he only ;1 tmy cork in a tremendous
open jug ur horde formed by the mountains- which, of
unHsc, were m.1dc hy God without cost to the taxpayers.
Sciemc the state or fan of knowing- systematized
knuwlt:dgc derin:d from special study and experimenta-
tion. Snence 1s not 'lpposc:d to God and the Bible. These
Sermons from Sc1ence will demonstrate what God has
ue.ucd. wh.tt 1s known it, what God said abom
1t; ..tnJ it wtll he dt:monsrrared how this is relevant to the
needs of men.
And ro these demonstrations there will he response,
I know, in the of men to the claims of Christ. I be-
ltcV<: that Sermons from Science will influence many peo-
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pie with the good news, the gospel of The Lord Jesus
Christ. Not by tedious, long and annoying sermons, but
by most interesting and exciting applications of the find-
ings of fan by scientific demonstration and the relevance
of the gospel to every situation.
DR. DE MENDOZA: Thank you, Mr. Starn. I now
ha,e the honor to present Mr. Conrad S. Jensen, vice
chairman, Committee for Sermons from Science at the
New York World's Fair, who will offer the dedicatory
prayer.
MR. CONRAD S. JENSEN [Vice Chairman, Commit-
tee for Sermons from Science at theN. Y. World's Fair]:
Heavenly Father, as we gather here in the midst of this
World's Fair, as we've been amazed at the demonstration
on ths model in from of us, as we begin to contemplate
what some of this will really be like next April, Lord
willing, we are reminded that Thou hast ordained man to
dimb to great heights in science and technology. We
thank Thee, Lord, for the things that have been accom-
plished in the field of medicine to make lives that are in
desperate nc:ed, liveable.
We thank Thee for the other sciences that have helped
us from day to day. And yet Lord, in the midst of this,
in the midst of a land of plenty, in the midst of all of the
wonders that Thou hast bestowed upon us we are re-
minded of the hate and the bigotry and the violence and
the things that go round about us, because men have not
learned to live with Thee. Lord, as we dedicate the ground
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J upon which this building will be built, we pray that the
Holy Spirit might so dedicate us - that we might show
the love of Christ wherever we go, and those that live in
hate and fear might come to know Him before it's too late.
We thank Thee for the scientific finds that have brought
people closer to Thee, and we pray that the millions of
people that will come here, heartsick and weary, looking
for a little relaxation, and a respite from the things of the
world, might come into the Sermons from Science build-
ing, and find the only peace that really lasts - the peace
that the Lord Jesus Christ can give, when we give our-
selves to Him.
Lord, we dedicate this building not as a monument to
the builder or the architect or those that have contributed,
bur a monument to Thy faithfulness. Thou hast said in
Thy Word, heaven and earth shall pass away, bur my
word shall never pass away. Even, Lord, as we are re-
minded that these buildings will be destroyed in a couple
of years and taken away, we realize that one day this
entire world that we love so much will also be destroyed.
We pray that Thou wilt help us know Thee as Saviour,
to live life before others so that they might see Christ.
We ask, Lord, that this building might continue, in the
two years that it's here, to give forth the gospel that many
might come to know Thee. In Jesus name we pray. Amen.
mmmmmm
General William E. Potter, executive vice president of the
Fair, presenting the World's Fair medallion to Dr. James H.
Humphries, chairman of the Sermons from Science Committee.
7
THE SERMONS FROM SCIENCE PAVILION
will occupy
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a 43,461 sq. ft.
site in the
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THE SERMONS FROM SCIENCE PAVILION
AT THE FAIR
CHRISTIAN LIFE CONVENTION
REV. STEPHEN F. OLFORD, CoChairman
REV. PARIS W. REIDHEAD, CoChairman
SERMONS FROM SCIENCE COMMinEE
DR. JAMES H. HUMPHRIES, M.D., Chairman
GEORGE R. HICKMAN, Vice Chairman
HARALD TONNESSEN, Vice Chairman
CONRAD S. JENSEN, Vice Chairman
W. SCOll NYBORG, E .. cuti1 Director
NEW
YORK
WORLD'S
FAIR
1964-1965
THOMAS J. DEEGAN, JR., Chairman of tho Executive Committee
WILLIAM E. POllER, Executive Vice President
WilLIAM BERNS, Vice President, Communications and Public Relations
GUY F. TOZZOLI, (Port of Now York Authority) Transportation Section
ERNESTINE R. HAIG, Secretary of tho Corporation and Assistant to tho President
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August 20, 1963
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Stort ol Construtfion Cerernonies
Masonic Brotherhood Center
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lxtcrpr\ from rr.tn ... lnptlon pf rcrn.trk" rn.tJt.: hy
.\Lt,Oill( Jn.l World' F.ur .. .11 <;f.tr! of
tPfl\frtl{tlon rPr the ( erHLL New york
\\'orld's !Jif ,-\u,cu'r -'II. I <Jid
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COVER:
The Masonic Center is a crescent-shaped structure
fronted by a 60-foot arch formed by the square
and compasses, the symbol of the fraternal order.
Chapman, Evans and Delehanty are architects.
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DR. ROBERTO DE MENDOZA [Deputy Chief of
Protocol]: Mr. Ostrov, Judge Froessel, Mr. Constable,
distingUished guests, ladies and gentlemen. I have the
honor to welcome you to the Stan of Construction Cere-
mony for the Masonic Brotherhood Foundation Pavilion
at the New York World's Fair. The colors will now be
presented by the Masonic War Veterans of the Stare of
New York.
We wtll now hear the invocation by Right Worshipful
Willtam F. Rosenblum, Grand Chaplain of the Free and
Accepted Masons of the Stare of New York, and Rabbi
of Temple Israel. New York City.
RIGHT WORSHIPFUL WILLIAM F. ROSEN-
BLUM, GRAND CHAPLAIN: As always before we
begin our Imocation, will you pause for a moment for
your own meditation and prayer at this time.
Father of us all and great Architect of the Universe.
1n gratirude do we before Thee stand this day, to dedicate
to our land .md all the world this place as witness of our
trust: to manifest that Masons must sene the cause of
f.mh .md freedom for all; ro clearly proclaim that none
he kept enthralled and none denied life's opportunities.
th.lr gone forever be inequalities that hold man and his
neighhor separate, and that there exists no room among
us for the blight of hate; to reaffirm a brotherhood in
Jon: symbolized by this shrine to be built with more than
brick- with gifts of Thine more lasting even than steel
---our faith in Thee and our devotion to democracy.
Oh Lord, let from this building radiate a light of
fellowship so strong, so great, that darkness anywhere
1963 N World 1 fo11 196-1965 CorporoiiO"
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will no longer reign nor bigotry his head ever raise again,
and mankind in the world soon find surcease from war
and strife- instead be endowed with peace. Oh Lord,
Thy benediction on us rest, and through us this nation
and our world be blessed. Amen.
DR. DE MENDOZA: The New York World's Fair
Corporation is proud that the Grand Lodge of Free and
Accepted Masons of the State of New York, acting for
Masons everywhere, has joined with us through the
Masonic Brotherhood Foundation to erect its own beauti-
ful pavilion at the Fair. Our first speaker on this memo-
rable occasion is a retired judge of the New York State
Court of Appeals and a former Grand Masrer of the
Grand Lodge of Free and Accepted Masons of the State
of New York. He is now vice president of the Masonic
Brotherhood Foundation, and chairman of the Masonic
World's Fair Commission. I have the honor to introduce
Judgt: Charles W. Froessel.
MOST WORSHIPFUL CHARLES W. FROESSEL:
Dr. de Mendoza, Most Worshipful Grand Master. Most
Worshipful Brother Ellis, Vice President Stuart Constable.
Reverend Clergy. officers and members of rhe staff of the
World's fair Corporation, distinguished brethren and
friends.
This is an historic occasion for the Masonic fraternity
statewide and worldwide. We would like the world to
know us better, and where is there a more fitting place to
achieve that objeccive than on these grounds during the
World's fair.
I have but a few observations to make. First, a welcome
to you brethren and your friends who have assembled
here on this warm, midsummer August day. We of the
Foundation are heartened by the manifest enthusiasm of
our craft which augurs well for the success of this great
enterprise. Next, I wish to thank my good friend, Presi-
dent Moses, for whom we have the very highest esteem
for all that he has done for us - his kind and generous
cooperation in facilitating our panicipation in this great
enterprise, the willing and friendly assistance given by
his fellow officers represented here today by the vice
president of Operations, Mr. Constable, who has worked
so closely with us, and Bill Ottley, who has been the
liaison berween us and the World's Fair and who has
been most cooperative. To them and all the members of
their staff, we are indeed deeply grateful.
We have a splendid site on which we are abouc to
erect a very beautiful building, the exterior fashioned in
white and gold, approached by a bridge cross111g a reflect-
ing pool, and dominated by the square and compasses,
embodying the letter "G" - five stories high- symbols
of our craft that teach us brotherhood among mankind.
Our exhibits in this building will tell the world what we
stand for, and of our historic past.
There are about 300,000 Masons in the Sure of New
York, over four million in the United States of Amenca.
and at least six million around the world. We are In\'Iting
them to come to the World's Fair in 1964 and 1965, and
to see our magnificent exhibit. I am confident a gre.u
many will. Our ticket sales campaign begins in our ! ,062
lodges immediately after Labor Day. We hope to be ahle
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ru pl.tct our tim order for IUO,OOO ock<.:ts n<.:xt month,
.md should rc.tddy be .;blc.: to do >o ,f """ry l\bson in this
StJtt JOl:s h1s p.1rt.
My brethren. we h.1.vc J. m1s"on here. Let us together
wmtt:r.lt<: t:\t:rv fJ,ulty w ns comp!t:te fulfillment.
DR. DL .\1lcl'DOZA Th.tnk ,,,u. Juclge Froessel.
lkturc IIHro.lut inl the next 'l'c.tkcr. I should like to pre-
'tl11 .\lr \\'dli.tlll < lnky. !),rector of Sptcul ExhtbitS.
11 ho '' 'l'tdflc,dh dur,t;n! '' nh m.Jkm,L: .,ure rh.1t the
.\l.twl11l l'.i'd""' "'II f,t ,,j whllh hoth the F.ttr and
the :\1.i"''" of rhc 11orl,! '"!I be l'rPud. Now I h.1ve the
t.:rt_..lr l"'f1\lk,t:.c _L:I\c rhc \H_c prt:Sil!cnt. ()pcrJ.(Ions
11! the:\, w y,.,f, \\',nld' 1'.11r ( orl'<lfJ!Jon, Mr. Sru.trt
( , n-.Ld)lc
.\11\ STl 'AHT < < It wJ., ,tbout a year .1_go
th.it !'rot"'! .1111! I IJN t.t!kcd .thou! this exhibit, :ll
the I ,\lr .\I"'L' .. tnJ "ll<l' then rhmgs h.11e
!'rut n_ .Ini ro :!t:-. ...l ... IPil wh(:'r<: we st.lrt construc-
!1<'11 "' rh" f.!''d tr.ttt'fll<ll 'c\h<hJt huddmg nn the Far-
I'm ,i,[,chtccl I< 'ct .til of you here. This is the
l.tr,L:c't ,rpw,! ''""h f h.11c "en .n .t groundhrc.tking cere
cndtr l. i't \tlUr \L'f) rc.d 1n your fraternity
,IIIli rhc \X'tlll.!' I .11r I 11tlwmc lOll .til hc:rl' and hope ro
\\ c.lu)nu: p.IJ in. fl :n.lll\" t 1111c.., H1 ll)fll .1nd 1
And 1t """" 1111 l'(c.J\.Jnt duty to prt:senr the World's
L11r' mnl.t! '" J'"l.c:c lrllt''sc-1 .md ro the Gr.md /\taster,
.\1"'1 \X'or>h f'lul HHr\' O>tfll\'.
DR. Dl :'-.11 :\DOZA Our next speaker 1s very well
known to llh\t <d ;<>u He " .t Jistingushcd lawyer and
l'hdJmhr:r"r 11 h" been ,t member of the Masonic

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frJt<.:rnny smce 19D. A former Grand Treasurer and
Deputy GrJ.nJ Master, he is direcror of the New York
Law Schoof Alumni Association and has received many
ior his oursrandmg services rendered on behalf
of humamty. Ir is my high honor ro give you the Grand
Master oi the GranJ Lodge of Free and Accepted Masons
of the State of New York, Mr. Harry Ostrov.
MOST WORSHIPFUL HARRY OSTROV: Dr. de
Mendoza, Judge Froessel, Most Worshipful Brother Ellis,
Mr. Consuble. Mr. Onley, my colleagues in Grand Lodge,
my brethren, ladies and guests. My heart is full this morn
mg wrh reJoicing chat God has been so good ro us chat
we arc pnvdeged ro assemble on what is a truly historic
utcason in the history of our Lodge, in the history
of our community, and we gather here for the purpose of
surrmg the consrrucnon of an edifice which will be a
be.tcon light ro all of mankmd, co the millions of men,
wcHnen .md children who will be privileged ro attend rhe
New York World's Fair in 196-i and 1965.
Dreams .1re things th.lt .1fl of us ha1e, and there is not
,t person ,tmong us who h.tsnc wished .u one rime or
.mother th;.tt would come true. Well, dreams do
come rru<.: - not by wishmg for them, but by working for
them. When the.: New York World's FJ.If project was tir,t
.1nnounced, some of us dreamed th.lt rhe Masonic fra
tcrniry might there be represented, so rhar rhe millions
of peoples from all over che world, from every conceiv
able background and every religwus persuasion could
come ro che Fair and see what Masonn has done for
mankind in the pasr, what ir is doing and what ir
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hopes to do in che future.
Our fraternity is based upon one word- some ca!l it
"brotherhood." You will understand if I tell you that I
refer co ic chis morning as "love"- love of God, love
of country and love for the whole human family. As far
as love of country is concerned, I venture to say that
America would not be America were it nor for rhose
dedicated Masons, who from the very beginning of our
history dedicated their lives, their fortunes and their
sacred honor co build che foundations of this nation which
has prospered beyond their wildest dreJ.ms. In the Halls
of Congress, in che legislacive bodies in each of our scares,
:1mong the governors- everywhere you will find Masons
prominent yesterday and today in sening their govern-
ment and their country.
We are proud of che contributions which Masons have
made in every field of endeavor- whether it be in human
relations. in government, in the arts, in che sciences. And
we .1re proud of rhe many men in our national life in all
of these spheres of accivicy who ha1e been rhe recipients
of our Distinguished Service award down through the
years. They present a galaxy of service- to country, co
God, co humanity - rhac can hardly be equalled by any
ocher group of dedicated personalities.
What are we doing at rhis be:1utiful structure rhat we
are about ro rear on this ground on which we stand' We
are building a struaure that is going to be devoted to the
prosperity of mankind, to a demonsrr:uion of the oneness
of rhe hum.1n family, ro promote brotherhood among man-
kind. And we hope that brotherhood will be the founda-
...
Mr. Stuart Constable, vice president in charge of Operations,
New York World's Fair, presents the World's Fair medallion
to Most Worshipful Harry Ostrov, Grand Master, at the
ceremonies marking the groundbreaking for the Masonic
Brotherhood Exhibit at the Fair.
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tion for world peace, a world where every man has an
e<jual opportunity to develop his hest self for the benefit
nor only of himself hur for his fellow man,
Each of us has a potential for _good. for hettering the
world and all rhos<: who dwell 111 H And each of us
should dtdKate ourselves fully to the task of giving the
very hest that is m us towards rc.Khmg this goal. Our
!">uildmg is gomg ro cost money, Aside from money. it's
gnmg ro rake the .!ed1cated efforrs uf many. many of our
br.::rhrt:n, As your (;r.tnd Master I f.::el grt:ady indehted
to two of our pa,r Gr .tnd M.1stns. both of whom are here
rod.1y. w1rhout \\host: hc:lp 1t would hardly he possible for
u' to do wlut \\ e Jre Jomg.
One: of rhost " l\l11st Worsh1pful Brother Froessel who
.1ddn:ssc:d vou eJrllt:r, .tnd IS now ch.11rman of the World's
F.11r 11f our l\1.tson1c Gr.md Lodge. And the
other IS .1 nee ,h.mman and cha1rman of our ticket sales
comml!tec:. J\1, ,,r \X'orsh1pful Brother Ellis. There are
others .tmong u' whom I would like w present: our
Gr.1nd Secret.1r1. R1ghr Worshpful Brother Wendell K
Walker; our Tre.1surer. Right Worshipful Brorher
\X' .!Iter Dohln. our Senior Grand Deacon, Right Wor
sh1pful h.ller. I s..tw Brother Proctor somewhere
.1round; Righr \Vorshpful Brother Frank Cucurullo. Then
we have rv.o dmm_gUJshed J\hsons among us who are
trustees of uur l\I.JsunJc Hall .1nd Asylum Fund at Utica:
R1ght Wor-l11pful Brother Leslie C. Riggs, and Right
Worshipful Brurher Frank Staples.
\'i:'e ha'T heen mosr fortunate in rhe selection of our
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f
architects and our builder. Mr. Powell is here today, rep-
resenting the firm of Chapman, Evans and Delehanty and
Mr. Crow is here, of the William L. Crow Construction
Comp'iny. These men have given us more than just their
professional advice. They have given us their rime, their
enerh'Y their thinking, and they have been of great assist
ance to us.
Our building will be a beacon call to men of good will,
whether they belong ro our fraternity or not. We will wel-
come veterans, past and present, and see rhat they are made
welcome and comfortable at this Masonic Center. Any-
one who wishes will be more than welcome to come and
see what we stand for, to see what we have done in our
craft and what we will do in the future; to come, to sit,
co see, to be refreshed and to go away with what we hope
will he a correct and proper image of Free Masonry.
I issue the call to all of my brethren, to join with me
not only in proving co ourselves that what we are doing
is something truly worthwhile, bur also in showing to
the world that Free Masons practice what they preach.
We are working toward that goal, when there will be
hardly any gap at all between preachments and practice
- nor only among Masons, bur on the part of men of
good will the whole world over. Thank you very much.
DR. DE MENDOZA: Thank you, Mr. Ostrov. Dr.
Henri F. Gondret, Grand Chaplain of the Masons of the
Scare of New York, and president of rhe Brooklyn Divi-
sion of the Protestant Council of the City of New York,
will now deliver the Benediction.
-....
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...$i'i'T't_#.'-n Y:' Pet:!!
DR. HENRI F. GONDRET: Almighty Father, and
gracious Lord God: we lift our hearts to Thee in deep
gratitude for chis memorable and historic day, despite rhe
weather, marking the start of the construction of the
Masonic Brotherhood Center at the World's Fair. We are
also mindful of the presence of outstanding luminaries in
the Masonic firmament. We will give thanks, profound
thanks, for rhe leadership of this very notable project, our
energetic and dedicated Grand Master, Most Worship-
ful Harry Oscrov; the ingenious pioneering and labor of
love of the vice president of the Masonic Brotherhood
Foundation, the Honorahle Charles W. Froessel, our es-
teemed past Grand Master; the presence of the indefati-
gable worker in Masonry and in every worthwhile
project, Most Worshipful Raymond C. Ellis, Past Grand
Master of Masons; the Honorable Robert Moses, presi
dent of the World's Fair, and the vice president, Mr.
Constable. for their very gracious cooperation.
We invoke Thy blessing, Almighty Father, on this
strategic witness on behalf of Masonry's inclusive brother-
hood and benevolent idealism, with irs welcome to all
\isitors to the World's Fair from near and far. And all
this we pray in the name of our kinsman, redeemer and
Lord. The Lord bless you and keep you, the Lord make
his face co shine upon you and be gracious unto you, the
Lord lift up the light of his countenance upon you. and
give you peace. horh now and in the life everlasting.
Amen.
"\.'\0 \1 f
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f r. \ TLH
Shown left to right are: Mr. Edwin H. Baumann, past Com-
mander General, Masonic War Veterans; Most Worshipful
Charles W. Froessel, president of the Masonic World's Fair
Commission; Mr. Stuart Constable; Mr. Charles B. Masset,
First lieutenant Commander General, Masonic War Veterans;
Most Worshipful Harry Os!rov; and Mr. Harold C. Miller,
post Commander General, Masonic War Veterans.
-- .. --. ---
'>
7
MASONIC
BROTHERHOOD FOUNDATION
HARRY OSTROV, Grand Master
CHARLES W. FROESSEL. Chairman, Masonic World's Foir Commission
H. LLOYD JONES, Vice Chairman
RAYMOND C. ELLIS, Vice Chairman
WENDELL K. WALKER, Secretary
WALTER DOBLER. Treasurer
The Masonic Brotherhood Center
will occupy
a 2'.i,!14 sq. ft. site
in the
.....,..., .. lt*IIIMI
.. -- ............ ----
NEW
YORK
FAIR
WORLD'S

CORPORATION
Flushing, N. V. 11380
Tel. 212-WF 4-1964
CHARLES POLETTI, Vice President, International Alfoirs and Exhibits
MARTIN STONE. Director of Industrial Section
GUY f. TOZZOLI. IPort of New York Authority) Transportation Section
...
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Seventy million people are expected to visit the New York World's Fair in
1964 and 1965. Among them will be residents of every state in the union
and nearly every country in the world. To insure that these millions of
visitors will have an adequate choice of hotel and motel rooms at reason-
able prices, the New York World's Fair 1964-1965 Corporation has arranged
with the New York Convention and Visitors Bureau for the establishment of
a World's Fair Housing Bureau.-The Convention and Visitors Bureau is a
non-profit civic organization which provides information and assistance to
visitors and which has had long experience in coordinating housing ar-
rangements for conventions
and other events which at-
tract large numbers of peo-
ple to the city. The Housing
Bureau operates under its
direct supervision. -It is the
task of the World's Fair
Housing Bureau to marshall
the enormous hotel facilities
of the New York City area,
and to act as a clearing house for reservations and information on establish-
ments that offer accommodations for World's Fair visitors. Its program has
received the unanimous support of the hotel and motel industry. Although
the opening date of the Fair is still many months away as this is written,
virtually every transient hotel and motel in New York City and its environs
has agreed to participate. -The World's Fair Housing Bureau invites or-
ganizations, government representatives, travel agents, carriers and other
members of the travel industry throughout the world to work with it in
providing the best possible accommodations for all World's Fair visitors.
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INTRODUCTION
This World's Fair Housing Handbook Is a guide to
hotel.and motel facilities In and near New York City
for the accommodation of visitors to the New York
World's Fair 1964-1965. It Is published for the use of
travel agents, transportation firms, government rep-
resentatives and other organizations serving the
traveling public.
The Information contained In the Handbook was
complied on an Impartial basis by the staff of the New
York World's Fair Housing Bureau, which Is the offl
clal housing service for the Fair, from Information
submitted by the participating hotels and motels. The
selection and arrangement of the data has been de-
signed to make the Handbook of maKimum value both
as a planning aid for people In the travel Industry, and
as a reference for answering questions that may be
asked by Individual travelers to the Fair.
All of the hotels and motels listed In the Handbook
are participants In the World's Fair Housing Bureau
program. Each establishment has agreed In writing
that It will:
1. Hold and honor all reservations made by It In ac-
cordance with the terms of Its confirmation and main-
tain the highest standard of fair dealing In its relations
with World's Fair visitors to promote good will and
understanding as a matter of good business practice
and as Its contribution to the success of the Fair.
2. Receive applications for reservations of housing
accommodations forwarded by the Bureau for occu-
pancy during the periods In the years 1964 and 1965
when the New York World's Fair Is open to the public.
When such application Is accepted by the hotel or
motel confirmation of the reservation will be sent by
It to the person, firm or corporation making the appll
cation and a copy of such confirmation forwarded
simultaneously to tl\e Bureau.
3. Charge rates for the period when the Fair Is open
to the public In 1964 which do not exceed the regular
rates which the hotel has In effect on January 1, 1964.
The rates for the period when the Fair Is open to the
public In 1965 shall not exceed the regular rates In
effect on January 1, 1965. The hotel will notify the
Bureau promptly of any changes In rates.
4. Pay commissions to recognized travel agents at Its
customary rate on business originating with such
agents, whether the application Is received directly
from the agents or from the Bureau.
5. Accept applications for accommodations without
discrimination against the applicants by reason of
race, creed, color or national origin.
The World's Fair Housing Bureau will process re-
quests for housing accommodations from Individuals,
groups, Institutions, corporations, travel agents,
transportation officials, government representatives
and others who will require housing during the pe-
riods in 1964 and 1965 when the Fair Is open to the
public.
Assuming that no establishments are specified In
the request, It will be transmitted to a hotel or motel
which, In the discretion of the Housing Bureau, can
best meet the requirements for the desired accom-
modations.
The Housing Bureau may also, at Its discretion,
transmit certain reservation requests-e.g. those In-
volving a large group or other wise calling for special
arrangements - to all hotels and motels which are
participants In the program; In such cases, each ea-
tabllshment that Is Interested In providing the accom-
modations will send Its offer directly to the person or
firm that made the original request.
Reservation requests and other communications
concerning specific establishments should, whenever
possible, be made directly to the Individual hotel or
motel at the addresses and telephone numbers given
in the Handbook.
For maximum convenience in using the Handbook,
the listings have been grouped according to three
major geographical divisions.
Area 1 Is that portion of Manhattan Island from the
Battery (its southern extremity) northward to approxi-
mately 125th Street.
Area 2 comprises the remainder of New York City,
I.a. the Boroughs of The Bronx, Brooklyn (Kings
County), Queens and Staten Island (Richmond). It
also takes In the remainder of Manhattan not Included
In Area 1.
fho Arot a lltttlngl aro arrangtd alphubelloally within
tiCih Dorough.
Alii I lnoludoa tho tnvlrona of New York City within
1 rAdluo of 1pproxlmatoly GO mlloa of the Fair alte.
Tho Aroa 311ttlngt Art arrangod alphabollcally within
m1jor goographiOII dlvlalona.
To .1111111t u1oro In locating tho oatabllahments
llltod, tho Hfmdbook lnoludoa A general map and
llmtt Area mapD oorroapondlng to tho aroaa defined
11bovo. IIIah m11p Ira at tho beginning of the list
lno11 tor thAt Aroa.
Tho /ocutt/on glvon In oooh lllatlng refers to
tho grid cmordlntttOII on tho Area llli\P preceding that
lilting.
Tht f11ollltlo11 providod In IIOUIOittoplnQ sultoa moy
vtuy. !for lho purpo11o of thole llatlnga, however, an
IIOOommodAtlon thAt 11 oqulpped with 1 alnk, a re
trlgorator and lln for tho of food
Ill ftgtudtd AI ft hOUIUikeltplng au Ito.
Tho torm oultloor ptukiiiQ rofora to olfatraet park
lng IPAtlt othor ttumln " gArage.
Jfor tnt purpo111 ot dotorrnlnlng whether group
ri!ltet AfO A group Ia goncm'llly conalderod
to oonalit of At IOftlt RO poraon1. Howovor, Individual
tltllbllthll)tntl MI.\Y dltftr In tho ar1torl1 which they
u1o for apptvlng group rAtoa.
Amlrluttn plittl ttlott to A c;on,blnod rnte lor room
thttt mull\ por
A moottktd Attlttiel'tt plcttt tl\to lnoludo$ room nnd
oitfttt ont ot two m@lla ptr
Pltillt Addtlti* And All other
k\f Houllng Bui'Mu Aa follows:
'f\lf\1"; W\'IAlO'$ fAit\ HOUSING BUREAU
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INTRODUCTION EN FRANCAIS

Cette brochure aur Ia logement pendant I'Expost
tlon lntematlonale est un guide concemant 188 dls-
ponlbiii\H del h6tels et motels l New York et aux
environs en .vue de l'hllbergement des vlslteurs de
I'Expoeltlon-lntematlonate (New York World's Fair)
de1964-1981;. Etle publl6e * !'Intention des agen-
ct;a des S81'VIces de transports, denep-
nSHntants des gouvernements at autres organlsmes
tntirlfOnt aux voyages.
, . Lea'renselgnements contenua c;lans cette brochure
or,t6t6 r6unls d'une manltre lmpartfate _par le per-
sonnel du Bureau de Logement (Housing Bureau) de
I'Exposltlon lntematlonate de New York, qui est le
service de logement official pour cette exposition,
d'apn\s 188 renselgnements foumls par lea hOtels et
motels_qul y participant. Le cholx at !'arrangement
du contenu aont destln68 ll donner A cette brochure .
toute sa vaJaur tant pour alder lea agences de voyage
dana leurs plana, que pour servlr a r6pondre aux
questions que des voyageurs peuvent lndlviduelle-
ment poser l I'Expoaltlon.
Tous lea h6tela et motels indlqu6s dans Ia bro-
chure partlclpent au programme du Bureau de Loge-
niant de I'Expoaltion lritemationale. Chaque 6tablis
semant a dcnn6 son accord 6crlt sur lea points sui
vanta:
1. Malntenlr et honorer touteales rllaervations accep-
t6aa dana las termes de sa confirmation et assurer
Ia plus parfalte honnAtet6 dans sea rapports avec lea
vlslteurs dei'Exposltlon lnternatlonale pour propager
compr6henslon et sympathle tant dans l'lnt6rAt bien
comprls du commerce que pour contribuer au succts
de I'ExposHion.
2. Recevolr lea demandea de r6servatlons de facllitlls
de logement transmlses par le Bureau pour Atre occu-
pllea pendant lea ann6ea 1964 et 1965 oiii'Exposltion
lntematlonale de New York sera ouverte au public.
Lorsqu'una telle demande est acceptlle par un hOtel
ou motel II envole conflrmatlorl de Ia rllservation l
Ia 'peraonne, flrme ou socl6t6 qui en a fait Ia de-
mands, et II adresae en m&me temps cople de cette
confirmation au Bureau.
3. Lea prix demandlls pendant Ia p6rlode de 1964 oil
I'Expoaltlon sera ouverte au public n'exc6deront pu
lea prix habltuels appllqu6s par l'hotelle 1er Janvier .
1964. Lea prix pour Ia pilrlode de 1965 oO I'Exposltlon
eat ouverte au public n'exc6deront pas lea prix hablt-
uelnppllqulls le 1er janvier 1965. L'l10tel Informers
promptement le Bureau de tout changement de prix.
4. Payer des commissions aux agencea de voyage
reconnues, au tarlf habitual pour affalres provenant
de cea agences, qua Ia demande solt reque dtrecte-
ment de l'agence ou qu'elleaolt pass6e par Ia Bureau.
5. Accepter lea demandes de iogement sans dlscrlm
lner contra lea. requ6ranta pour raison de race, crov-
ance, couleur ou natlonalltll.
Le Bureau de Logement de I'Expoaltlon lnter-
natlonale examiners lea requAtes pour facllltfi de
logement provenant d'lndlvldus, groupes,instltuttona,
socllltlls, agences de voyage, services de tranaportl,
reprllaentants de gouvemements et autres qui de-
manderont un logement pendant lea p6rlodes de 1964
et 1965 oil I'Exposltlon sera ouverte au public.
En supposant qu'aucun lltablissement ne solt
pr6vu dans Ia demande, ella sera transmlae l l'hOtel
ou motel, qui, d'aprnle Bureau de Logement, pourra.
le mleux satlsfalre aux d6aire du damandeur.
Le Bureau de Logement peut aussl, s'll le juga
utile, transmettre certaines demandes de r6aerve
tiona- par example cella concernant un groupe lm
portant ou ayant besoln d'arrangements sp6claux-l
tous lea hOtels et motels qui participant au pro-
gramme. Dans de tela cas, tout 6tabll888ment lnt6r
essll A fournlr lea facllltlls adreasera son offre dlrec-
tement ll Ia peraonne ou l Ia flrme qui aura fait Ia
demande A l'orlglne.
Lea demandes de r6servatlons et autres communi-
cations concernant des 6tabilssements en partlculier
devront, autant qua possible, Atre envoy6s dlrecte-
ment l l'hOtel ou motel lntltreas6 l l'adre888 et nu-
m6ro de tlllllphone donn6 dans Ia brochure.
Pour le maximum de commodit6s dans l'.emplol
de Ia brochure, lea mentions ont 616 groui)Hs suivant
trois divisions gltographlquea princlpalea.
La premltre rtgJon (ArM 1) comprend Ia partie
sud de Manhattan de Ia Batterle jusqu'l l peu pm
Ia 125t\me rue au nord.
Li deullltmt rtglon (Area 2) comprend le reste de
New York City, c'est-Adlre les boroughs du Bronx,
Brooklyn (Kings County), Queens et Richmond
(Staten Island). II comprend aussi le reste de Man-
hattan non compris dans Ia premit\re
lee mentions de Ia deuxleme sont
par ordre alphab6tique dans chaque quartler.
La trolaltme rtglon (Area 3) comprend les envir
ons de New York City dans un rayon d'environ 50
miles du lieu de !'Exposition. Les mentions de Ia
troisleme sont par ordre alphaM
tlque dans les divisions principales.
Pour aider les a situer les etablisse-
ments mentionnes, Ia brochure comprend une carte
generale et trois cartes regionales correspond ant aux
trois regions deflnies cidessus. La carte reglonale
est au debut des mentions concernant Ia region.
L'emplacement sur Ia carte donne dans chaque
mention refere aux coordonnees de Ia carte de quar-
tler precedent cette mention.
Les commodltes prevues pour les housekeeping
suites (appartements) peuvent varier. En ce qui con-
carne ces mentions, toutefois, un logement qui est
pourvu d'un evier, d'un refrigerateur et d'un rechaud
est considere comme appartement.
L'expression outdoor parking (garage a l'exterieur)
veut dire garage ailleurs que daos Ia rue mais a
decouvert.
Lorsqu'll s'agit de savior si des group rates (prix
de groupe) sont applicables, on consldere generale-
ment comma groupe au moins 20 personnes. Toute-
fois, les etablissements peuvent individuellement uti-
User des criteres dlfferents pour appliquer les prix
de groupe.
American plan (regime americain) veut dire prix
de pension pour Ia chambre et trois repas par jour.
Un Modified American plan (regime amMcain modi-
fieJ comprend Ia chambre et un ou deux repas par
jour.
Veuillez adresser les demandes de reservations et
toutes autres communications au Bureau de Loge-
men! de Ia maniere suivante:
NEW YORK WORLD'S FAIR HOUSING BUREAU
P.O. BOX 1964
RADIO CITY STATION
NEW YORK 19, N.Y.
Phone: Code reglonai212/Circle 7-<l100
Adresse telegraphlque: HOUSING BUR NEWYORK
Lea prix mentlonn6s dans cette brochure sont ceux lndlqu6s
comme courants au moment ou ces renselgnements ont 616 rassem-
bl6a dans 1'6t6 de 1962. Au debut de 1964, le Bureau de Logement de
I'Exposltlon lnternatlonale (New York World's Fair Housing Bureau)
pubtlera un supplement contenant una llste des prix pour cette
enn6e pratlqu6s par cheque etabllaaement participant. Una autre
llste semblable sera publiee pour l'annee 1965.
tl y a une taxa de 5'1 sur les prl donnes dans Ia ville de New York
at une taxe de 3'1'1 dans l'etat de Connecticut.
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INTRODUCCION EN ESPANOL
El de Alojamlentos de Ia Feria Mundtai
at gula de hoteles y motelea en -y cerca de- Ia
cludi.d de Nueva York, en los que podr4n alojarse
loa vlsJtarites de Ia Feria Mundtal de Nueva York
Ha sldo publlcado para los agentes de
vlaJes, las compaftlas de tranaporte, organlzilclonea
Ol.lbernamentalea y otraa, que estin al aervlclo del
publico vlajero.
La Informacion contenlda en el Manual, ha sldo
reunlda con absolute lmparclalldad por el "New York
World's Fair Housing Bureau", que ea el aervlolo
oficlal de alojamlentos de Ia Feria. Esta Informacion
Ia brlndaron los hotelea y moteles parttclpantes. La
aeteocl6n y Ia ordenaclon de Ia Informacion conte-
nlda en eate Manual, ha sldo claslflcada en forma
tal qomo para que el Manual rtnda maximo aervlclo,
llrva de ayUda a.loa planes de Ia Industrial vlajera,
y como referencla a preguntas que se puedan formu-
lar loa que vengan llbremente a Ia Feria.
Todos.loa f'loteles y motelea que aparecen rela-
en Ia llsta del Manual, partlclpan en el
programadel 'World's Fair Housing Bureau". Cada
estableclmlento ae ha comprometldo, por escrlto, a
I() slgulente:
1. Mantener y cumpllr todas las reaervaclones he-
ohas de acuerdo CO'n los t6rmlnos de Ia conflrmacion,
y mantener el mu alto nlvel de lmparclalldad en sus
relaolones con los vtsttantes a Ia Feria Mundlal, para
promover las buenas relactones y Ia comprenslon
como pr4otlca de corrlente de negoclos y como
contrlbucl6n at 6xlto de Ia Feria.
2. Reclblr petlclones de reservacl6n y alojamlento
envladas por el Buro para ser cumpllmentadas du-
rante el perlodo de loa alios 1964 y 1965, cuando Ia
Feria Mundtal de Nueva York estarli abterta at pu-
blico. Cuando el hotel o motel acepten tal peticlon
de alojamlento, se envtarli una confirmacl6n de Ia
reservact6n a Ia persona, compal'\la o corporaclon
que hace Ia petlclon, y una copla de tal conflrmaclon
se envlar4 slmultlineamente at Bur6.
3, Las tarlfas de alojamlento que estar4n vigentes
durante el perlodo de duracl6n de Ia Feria, no ser4n
superlores a las tarlfae regulares que mantenga el
hotel el prlmero de enero de 1984. Lae tartfas para
el perlodo en que Ia Feria eat6 ablerta al pllbllco' en
1965, no excederlin a lae tarlfas regutarea en efecto
al prlmero de enero de 1965. El hotellnformari\ r6pl
damente al Bur6 sobre cuatquler camblo en las
tarlfas.
4. Pagar comlslones a los agentes de vlaje reco-
nocldos, en base de sus tarlfaa habituates, por toda
transaccl6n en Ia que ellos tomen parte, ya sea que
Ia pettcl6n de reservaclon ae reclba dlrectamente de
los agentes o del Bur6.
5. Aceptar petlclones de alojamlento sin dtscrlmlnar
a los petlolonarlos por motlvos de raza, creenclas,
color o naclonalldad. El "World's Fair Housing
Bureau" tramltar6 petlclonea de atojamlento de lndl
vlduos, grupos, lnstltuclones, corporaclones, agentes
de vlaje, funclonarlos del transporte, representacto-
nes gubernamentales, y otros que requleran ato)a
mlento durante el periodo de tlempo del1984 y 1965
en que Ia Feria estarli ablerta al pObllco. ,
Suponlendo que no se especlflquen establech
mlentos en particular, Ia petlct6n de alojamlento 8e
transmltir4 a un hotel o motel que; en oplnl6n del
"Housing Bureau", Ilene los requlsltos deseadoa.
Er "Housing Bureau" puede tambl6n, a au entera
dlscrecl6n, transmltlr clertas petlciones de aloja
mlento -por ejemplo, las que comprendan grandee
grupos, o que requleran detalles especiales de aco-
modo-a todos los hoteles y moteles que partlclpan
en el programs. En tales casos, cada estableclmlento
que est6 lnteresado en proporclonar alojamiento
deber4 envtar su oferta dlrectamente a Ia persona
o compal'ila que hlzo Ia petlcl6n original.
Las petlciones de reservaclones, y otras comunl
caclones referentes a estableclmlentos determlna
dos, deberin -slempre que sea poslble- ser
envladas dlrectamente al hotel o motel elegldo; las
dlrecctones y numeros de tel6fono aparecen en el
Manual.
Para convenlencla mlixlma en el uso del Manual,
las llstas se han agrupado de acuerdo con tres mayo-
res dlvisiones geogrAflcas:
Area 1 Es Ia parte de Ia Isla de Manhattan que
abarca desde The Battery (su extrema sur), hacia el
norte, aproxlmadamente hasta Ia calle 125.
Area 2 Comprende lo restanle de Ia Ciudad de
Nueva York: los barrios del Bronx, Brooklyn (Kings
County), Queens y Richmond (Staten Island). Tam-
bien comprende el area reslanle de Manhattan no in-
clulda en el Area 1.
Las llstas del Area 2 eslan ordenadas alfabelica-
mente, comprendiendo r.ada Barrio.
Area 3 lncluye los alrededores de Ia Ctudad de
Nueva York, dentro de un radio aproxirnadamenlo do
50 mil las alrodedor del Iugar de Ia Feria. Las listas del
Area 3 eslan preparadas en 6rden alfabelico dentro
de mayores divislones geograficas.
Para ayudar a locallzar los establecirnientos men-
cionados en Ia llsta, el Manual incluye un mapa
general y Ires mapas de las areas, que corresponden
a las anteriormenle mencionadas. Cada mapa de
area esta ai principia de Ia lista del area misma.
La map location (localizaci6n seg11n el mapa). que
aparece en cad a !isla, se refiere <>I mapa del area que
precede a las mismas.
Las facilidades que se ofrecen en los housekeep-
ing suites (aparlamientos famiiiares) pueden variar.
Para facilitar esla clasificaci6n diremos sin embargo
que: todo alojamiento equipado con fregadero. retn-
gerador, y facilidades para calentar los alimentos.
es considerado como una "suite" o apartam1ento
familiar.
La !rase: outdoor parktng (estac,onflmtento al a1re
libre) se refiere a Iugar para de jar el auto. no dtrecta-
mente en las calles. pero tampoco en garages. sino
en espacios abiertos.
Con el prop6sito de determinar s1 son apilcables
las group rates (tarifas de grupo). d1remos oue un
grupo se conside1a como tal si cons1ste de 20 per-
sonas por lo menos. Sin embargo, algunos estable-
cimientos pueden diferir en cuanto al cr1teno por el
cual determinan las tarifas de grupo.
American plan (Plan Amencano): Comprende un<'l
tarifa combinada por Ia habitact6n y tres comidas
al dia
Modified American plan tPian AmNICRno Mod1!1-
cado): En esta tarifa se incluye Ia habitaci6n y una
o dos comidas al dia.
Por favor, dirija las peliciones de reservaciones,
y loda otra correspondencia al "Housing Bureau" en
Ia siguiente forma:
NEW YORK WORLD'S FAIR HOUSING BUREAU
P.O. BOX 1964
RADIO CITY STATION
NEW YORK 19. N. Y
Tehi!ono: No. del Area: 212/Circle 7-0100
Oirocci6n Cablegrafica: HOUSINGBUR NEW YORK
* las tnrilns contpntdas en oste Manual son las vigentes en Ia
en so recopil6 eslo inlormaci6n el verano de 1962 A principios
<lo 1964. el "New York World's Fa1r Hous1ng Bureau" (Bur6 de Alo-
IAmlenlos de lo Fena Mund1ol de Nueva York) publicara un follelo
suplementano conteniendo un resumen de las tarifas vigentes ese
ar'o para cada ostablecim1ento en particular. Un folleto similar sera
puhl1cRdo para el ana 1965
HAy un 1mpuesto da en los prec1os de los hoteles en Ia ciudad
de New York y de 3.'1c:c en el estado de Connecticut
,, .

,-r'
A T L ~ N T I C OCEAN

Area 1 Island of Manhattan from the Battery to t251h Street
Area 2 New York Clly except Manhalfan South of !25th Street
Brooklyn. The Bronx Queens Staten Island (Rtchmond)
Area 3 New York Metropolitan Reg ton outstde Now York City,
approxtmattng a radtus of 50 mtles from N. Y World's Fair 1964-1965
i
\i
I
ABBREVIAnONS
GENERAL
Amerlcu
Ave. Avenue
I MI. Boulevard
CeM. Center, Central
Conn. Connecticut
DalY. Delivery
Dr. Drive
.. Eaat
lb. Exit
bpw. Expreuway
Gto.WIIIh.lrldge George Washington Bridge
Hr. Hour
Hta. Helghlt
HwJ(e). Hlghway(a)
Incl. Including
lnL International
1 .. Island
LL Lane
Ill. Mllea
Min. Minutes
N. North
N.J. New Jeraay
N.Y. New York
PllwJ.
Parkway
Pl. Place
Rd. Road
The material contained herein Is lurnlshed
eolely for the Information and guidance of par
aone ualng the handbook. Effort haa been made
to compile the Information carefully, but neither
the New York World'a Fair 191141965 Corpora
lion, I!Or the New York Convention and VIsitors
Bureau, Inc. nor the New York World'a Fair
Housing Bureau guarantees the rates or other
Information herein aet forth or aaaumea any re-
sponsibility for errore or omissions or for dam
ages which may result from reliances upon such
ratea or upon the Information contained.
Rn. Reverse
Rlf. River
Rl(e). Route( a)
8. South
811. Station
81(1). Saint, Street(a)
Ter. Terrace
Thrwr.
Thruway
Tpke. Turnpike
T.V. Television
u.s. United States
w. West
Laa matl6res cllncluaes aont fournlea unl
quemenl A titre de renselgnement at de guide
pour lea pereonnea aa servant de cette bro-
chure. On a'eat elforct de reaaembler eolgneu-
aement lea renselgnementa mala nl Ia
Socl6t6 de I'Expoaltlon lnternatlonale de New
York 1964-1965 (New York World's Fair 19641965
Corporation), nl le Bureau des Congr6a et
Vlalleurs de New York (New Yorlc Convention
and Visitors Bureau), nl le Bureau de Logement
de I'Expoaltlon lnternatlonale da New York
(New York World's Fair Housing Bureau) ne
garantlt lea prix ou autre rensalgnement cl-
lnclus, nl n'assume aucune responsablllt6 pour
erreura au omissions ou pour lea dommagea
qui pourralent r6aulter du fait d'avolr compt6
sur lea prix ou renselgnements donn6a.
LANGUAGES
Ar.
Arable
Ann.
Armenian
Ch. Chi ness
Cr.
Croatian
cz.
Czech
DL Danish
Du. Dutch
Fl Flemish
Fr. French
Ger. German
Gr. Greek
Hbr. Hebrew
Hu. Hungarian
(Magyar)
IL Italian
Ja. Japanese
MEL
Major European Languages
(Fr. Ger. lt. Sp.)
Nor. Norwegian
Pol. Polish
Por. Portuguese
Rue. Ruaalan
Ilk. Slovak
Sp. Spanish
sw. Swedish
Yl. Yiddish
El material aqul contenldo Ilene como llnlco
prop6slto Ia lnformacl6n y gula de las personas
que utlllzan eate Manual. Se ha reallzado el
eafuerzo de reunlr culdadoaamente Ia lnforma-
cl6n, pero nl Ia "New York World's Fair 1964
1965 Corporation" (Corporacl6n de Ia Feria
Mundlal de Nueva York 1964-1965), nl el "New
York Convention and Vlaltora Bureau, Inc.
(Bur6 de Convenclonea y Vlaltantea de Nueva
York), nl el "New York World's Fair Housing
Bureau" (Bur6 de Alojamlentoa para Ia Feria
Mundlal de Nueva York), garantlzan las tarlfaa u
otra lnformacl6n aqul facllltada, o aaumen rea-
ponaabllldad alguna por los errores, omlalonea
o por loa dallas que puedan reaultar de conllar
en dlchas tarllas a en Ia InformaciOn qua apa-
rece en este Manual.
. .
...

1
fj!W Y91WI( WOR'-0'8 fAIR HOUSING HANDBOOK
.-<".-t . .. ' ' ., .t.
....
STATE
:SOROUGH'oi' COUNTY
IY' :,
STATE OF NEW YORK
New York City Borough ol Manhattan .....................................
. . ..
STATE OF NEW YORK
New York City Borough ol The Bronx ................................................. ,,....
New York City Borough or Brooklyn ..................................................... ...
New _York City Borough ol Queena ; ................................................ .-.ar
, New York City Borough ol Richmond (Staten leland) ............................ " ....
' t'- ..
STATE OF NEW YORK
Nuaau COunty (Long lland) ................. ., ....................................... ..ct
Orange COunty .................................................................... ; ...... a
Rockland COunty .................................................................. ;, 41
Sullolk COunty (Long leland) .......................................................... o.41
County ......................................................... , ..........
STATE OF NEW JERSEY
Bergen County ........................................................ ... ; ...
E11tx County ................................................................. ; .. ..
- Hudaon COunty ............................................................. ........... ..
tltddlaaax County ............................................................. : ... ; ... -..
Morrla COunty ............................ , ....................................... , .... ......
Puaalc COunty ................................. : ................................. :; .. ;;-;;.
.. ::: . . '.'.::: .: .::: :. .:: :. . .: .:: :::::: ::.:::::::::: ::: .::: :.:: ::
STATE OF CONNEcnCUT
Fairfield COunty .. ,,,,,,;,,,,;..;
NEW YORK WORLD'S FAIR HOUSING HANDBOOK
INDEX
NAME OF ESTABLISHMENT
AREA
LOCATION
PAGE
A
Abbey Hotel ............................................................... 1 ............. New York, N.Y ............................................. 1
Adams Hotel. ........................................................... 1 ............. New York, N. Y .......................................... 1
Admiral Motel. ............................................................. 3 ............. Norwalk, Conn ............................................ 58
Alamac Hotel .............................................................. 1 ............. New York, N. Y ............................................. 1
Alden Hotel. ............................................................ 1 .. : .......... New York, N.Y ............................................. 1
Alexander Hamilton Hotel. ................................................. 3 ............. Paterson. N. J ............................................. 55
Algonquin Hotel. ........................................................... 1 ............. New York, N.Y ............................................ 1
Allerton House lor Women ................................................. 1 ............. New York, N. Y ............................................. 1
AI rae Hotel ................................................................ 1 ............. New York, N. Y ....................................... , .... 2
America Hotel ............................................................. 1 ............. New York, N. Y .............. , ............................. 2
Americana ol New York ................................................... 1 ............. New York, N.Y ............................................. 2
Arcade Hotel .. , .......................................................... 3 ............ Bridgeport, Conn ........................................ Ill
Arch Motel. ................................................................ 3 ............. Somerville, N. J ........................................... Ill
Ardsley Acree Hotel Court ................................................. 3 ............. Ardsley, N. Y ............................................ 45
Arlington Hotel. .......................................................... 1 ............. New York, N. Y ............................................. 2
Ashley Hotel ............................................................... 1 ............. New York, N. Y ............................................. a
Ashley Motor Court ........................................................ 3 ............. Nanuet, N.Y ............................................... 42
Attar Hotel ................................................................. 1 ............. New York, N. Y ........................................... a
B
Bar Harbour Motel ......................................................... 3 ............. Massapequa, N. Y ................................... 31
Barblzon lor Women ....................................................... 1 ............. New York, N. Y ......................................... a
Barblzon-Piaza Hotel. ...................................................... 1 ............. New York, N. Y ............... , ............................. 3
Barclay Hotel ............... , ......................................... 1 ............. New York, N. Y ............................................ . a
Bayberry Great Neck Hotel. ................................................ 3 ............. Great Neck, N. Y ........................................... 31
Bayahore Inn ............................................................... 3 ............. Bayshore, N. Y ............................................ 43
Beach Haven Hotel.., ................................................... 2 ........... Far Rockaway, N.Y ........................................ 33
Beacon Hotel ....................................................... , 1 ........... New York, N. Y .................... , ...... , ...... , .... 3
Beacon Motel .............................................................. 3 ............. Nesconset, N. Y ......................................... .. 43
Beaux Arte Hotei .......................................................... 1 ............ New York, N.Y . ............................................ 3
Bedford Hotel .............................................................. 1 ............. New York, N. Y ........................................... , .3
Beekman Hotel. ........................................................... 1 ............. New York, N. Y ................................. , ........... . 4
Beekman Tower Hotei. ................................................... 1 ............. NewYork, N.Y . ............................................. 4
Belmont Plaza Hotel ...................................................... 1 ............. New York, N. Y ................................... , ...... .. 4
LOCATION
IIIOidnghlnfHotei .......................................................... 1 ............. New York, N.Y ............................................
Q . . . ' ..
............................................................... 1 ............. New York, N.Y .................................. , ... , ...... .

Qlnti'IHolotll Court ..................... : .. ................................ :a............. White Plllnt, N. Y ......................................... .
::.'Ci::: :::::::::::::::::::::::::::::::::::::::::::::::::::::::::: ::::::::::: =: :::::::::::::::::::::::::::::::::::::::::::::

..................................................... a ............. North Bergen, N.J ..... , ......................... ...... ,:.:IIi
.............................................................. 1 ............. New York, N.Y. ............................................. :.7
(i01-m.t!Qilal ............................................................ 1 ............. New York,, N.Y ......................... , ........ ,,.,., .'; .. ,.'1
Coiiii!QWOOI,I Hotel ........................................ , ................ 1 ............. New York, N. Y ............................. , ....... , ., ... : 1

.Oorilltll An111 Hotel ........................................................ 1 ............. New York, N. Y ......................... , ..................

COUI!IIY.IIin ............................................................... :a............. Nyack, N.Y ............................... ..... , .... :.; .. a
QOu!llly Inn Sei-HOrll ............................................ I ............. Freeport, N. Y ....................................... ,.;.,;.
'QfoiiWiy AllPOrt Inn It La Gulfllla ........................................ I ............. Flushing, N. Y. .. .......................... , ........ , , , .... ..
c.o.w.y IdleWild lnn ...................................................... a .......... : .. Jemalca, N.Y ..................................... ..... : ... .-
.............................................................. 1 ............. New York, N.Y .................................... ; ........ .
.............................................................. t ............. New York, N.Y ..................................... ; ....... 1
D
.............................................................. 1 ............. Bronx, N.Y ........................................... ;; ... at
Delmonloo .Hotel. ......... ; ................................................ 1 ............. New York, N. Y ............................................. a
OIPJomat Hqftl ............................................................. 1 ............. New York, N.Y ................................... ;,.,,.,.,;1
:::::::::::::::::::::::::::::::::::::::::::::
DOuQIII.Hcltel .............................................................. a ............. Newark, N. J ............................................ ;.it
Hotll ................................................................ 1 ............. New York, N.Y ........................................ ,.;,.;1
Olyden Eul HoteL ........................................................ 1 ............. New York, N. Y .................................. ., ......... a
Inn ...................................................... a ............. Yonkera, N. Y ................................... _., ........ .
DUtch Meld Motell ......................................................... a ............. Woodbridge, N. J. ....................................... .
Dl,ttton Hotll l Motor Lodge ............................................... a ............. Dover, N.J .............................................. ;.M
E . .
Ealt Gato Motor Hotel ..................................................... a ............. North Bergen, N.J ..........................................
1!'41nRockMotel ........................................................... a ............. Ronkonkoma, N.Y ..................................... , .'.41
Ecltaon Hotel ............................................................... 1 ............. New York, N.Y ......................................... ;;,;1
Ec1t1on Motor Lodge ........................................................ a ............. Edlaon, N. J. .. .................................. ; ......... M
Etlllbllb Clrtem Hotll ... ;, ............................................... a ............. Elizabeth, N. J ............................................. .
ElyMe Hotll. .................. , ....................... , .................... 1 ............. New York, N.Y ............................................. t
f!mplraHo111 ............................................................... 1 ............. New York, N.Y ........................................ ; .. ;,t
l!lpllnadl Hotel ........................................................... 1 ............. New York, N.Y .................................... ; .. ;,.;.,;t
AREA
LOCATION
PAGE
Eaex House ............................................................... 1 ............. New York, N. Y ............................................ 10
Eleex House ............................................................... 3 ............. Newark, N.J ........................................ .. .. 11
Excelelor Hotel ............................................................. 1 ............. New York, N.Y ............................................ 10
Executive Hotet ............................................................ 1 ............. New York, N.Y ............................................ 10
F
Farmingdale Motor Lodge ............................. , ................... 3 ............. Farmingdale, N. Y .......................... . .... .. .31
Filth Avenue Hotel ......................................................... 1 ............. New York, N.Y ............................................ 10
For111 Hilla Inn ............................................................ 2 ............. Forest Hills. N. Y ..................................... ..... 34
Forr11t Hotel. .............................................................. 1 ............. New York. N.Y ............................................ 10
Franklin Arma Hotel ....................................................... z ............. Brooklyn, N. Y ............................................. aa
Franklin Hotel. ............................................................. 2 ............. Jamaica, N. Y .............................................. 34
Q
Garden City Hotel. ........................................................ 3 ............. Garden City, N. Y .......................................... H
Gateway Motel... . . . .. .. . . . .. . .. . . .. . . . . .. .. . .. . .. . . .. . .. . . . . ...... 3 ............. Merrick, N. Y .............................................. 31
George Waahlngton Hotel. ................................................. 1.. ........... New York. N. Y ............................................ 10
GladatoneHotel ............................................................ 1 ............. New York, N.Y ............................................. 11
Golden Gate Motor Inn ..................................................... z ............. Brooklyn, N. Y ............................................. aa
Gorham Hotol. ............................................................. 1 ............. New York, N.Y ............................................. 11
Gotham Hotel .............................................................. 1 ............. New York, N.Y ............................................. 11
Governor Clinton Hotel.. ................................................... 1 ............ New York, N.Y ............................................. 11
Grametan Hotel ............................................................ 3 ............. Bronxville, N. Y ............................................ 48
Gramercy Park Hotel ....................................................... 1 ............. New York, N.Y ............................................. 11
Grenada Hotel ............................................................. 2 ............. Brooklyn, N. Y ............................................. aa
Grand Central Motor Inn ................................................... z ............. Astoria, N. Y ............................................... 34
Great Northern Hotel. ...................................................... 1 ............. New York, N.Y ............................................. 11
Green's Hotel .............................................................. 3 ............. West Orange, N. J ......................................... 11
Greenwich New Englander Motor Hotel. ................................... 3 ............. Greenwich, Conn ........................................... 81
Gregory Hotel .............................................................. z ............. Brooklyn, N.Y ............................................. aa
Grosvenor Hotel ........................................................... 1 ............. New York, N.Y ............................................. 11
H
Hadaon Hote1 .............................. , ............................... 1 ............. NewYork, N.Y ............................................. 12
Hamilton Hotel ............................................................. 1 ............. New York, N.Y ............................................. 11
Hampshire House .......................................................... 1 ............. New York, N.Y ............................................. 12
Hawthorne Circle Motor Inn .............................................. 3 ............. Hawthorne, N. Y ....................................... , ... 48
Henry Hudson Hotel ........................................................ 1 ............. New York, N.Y ............................................. 12
Heritage Quality Court Motor Inn ........................................... 3 ............. Syosset, N. Y .............................................. :11
Hilton Inn .................................................................. 3 ............. Tarrytown, N. Y ............................................ 41
Holiday Inn of New York City .............................................. 1 ............. New York, N.Y ............................................. 12
Holiday Inn of Yonkers ..................................................... 3 ............. Yonkers, N. Y .............................................. 48
Holland Hotel .............................................................. 1 ............. New York, N.Y ............................................ 11
Holland Hotel. ............................................................. 3 ............. Jersey City, N. J ........................................... U
Homestead Hotel. .......................................................... z ............. Kew Gardens. N. Y ........................................ 34
Homtlteed Inn ............................................................. 3 ............. Greenwich, Conn .......................................... 81
Horizon Motel .............................................................. 3 ............. South Hackensack, N. J ................................... 41
Howard Johnson's Motor Lodge ............................................ 1 ............. New York, N.Y ............................................ 11
Howard Johnson's Motor Lodge ............................................ 3 ............. Darien, Conn ............................................... H
Howard Johnson's Motor Lodge ............................................ 3 ............. New Brunswick, N.J ....................................... 14
Howard Johnson's Motor Lodge ............................................ 3 ............ Ramsey, N.J ............................................... 48
Howard Johnson's Motor Lodge ............................................ 3 ............. Secaucus, N. J ............................................. U
Huntington Motel ........................................................... 3 ............. liuntington, N. Y ........................................... 41
International Hotel ......................................................... 2 ............. Jamaica, N. Y .............................................. 11
leland Inn .................................................................. 3 ............. Westbury, N.Y .............................................
leland Lodge Motel ........................................................ 3 ............. Syosset, N.Y ............................................... .
J
Jericho Motel .............................................................. 3 ............. Jericho, N. Y ............................................... 40
JerlmacMotet .............................................................. 3 ............. Commack, N.Y ............................................ 41
.,. '
~ ...
~ ~ - ~
l r.
MAMI OF 18TAIU8HMENT AREA LOCATION
K
Ho111 ....... ...................................................... 1 ............. New York, N.Y .......................................... ,'.1a
Kfw Motor Inn ............................................................. I ............. Kew Gardena Hille, N. Y ................................... .
Holii ............................................................. 1 ............. NewYork, N.Y ...................................... ...... ...
Klf'IO ld...-d Hotel ......................................................... 1 ............. New York, N. Y .................................. .......... 18
l(nloktlrbooMr Hotel ........ ............................................... 1 ............. New )'ork, N. Y ............................................ it
a;:
UI-1!11 Hottl ........................................................... a ............. Eut Elmhurst, N.Y ........................................ .
Hoiii ........................ ., .................................. 1 ............. NewYork,N. Y ............................................. !4
l.t Muqu .. Hottt ........................................................... 1 ............. NewYork, N.Y ................................ ; ............ 14
Ll!ldnaton Hotll ............................................................ 1 ............. NewYork, N.Y ............. ; ............................... 14
Lincoln Hotel .............................................................. a ............. Peualc, N.J ................................... ; .......... .
U.ln 8qui!S Hotel ....................................................... 1 ............. New York, N. Y ............................................. 1
Lincoln &qua,. Motor Inn .................................................. 1 ............. NewYork, N.Y ............................................. t
l.lndtnltuM Metal .......................................................... 3 ......... , .. Lindenhul'llt, N.Y ........ ,, ......................... ; ..
IMw'l MidtoWn Motor Inn ................................................. 1 ............. New York, N. Y ............................................ ; M
Lombllldr H0111 ........................................................ .... 1 ............. New York, N.Y ............................................ 11
I.Ciwtll Hotel .................................... ; ....... , ................... 1 ............. New York, N. Y ................................... ;; ....... 11
Luolmt Hotll .............................................................. 1 ............. New York, N.Y ............................................ 11
I.Uarnt Motor Hotel ........................................................ s ............. Newark, N. J ............................................... It
Motor Hotel. ..................................................... :a............. Lynbrook,.N. Y ..................................... : ....... .

JIUdllon Holll ................ ................. , .......................... 1 ............. New York, N. Y ......................................... ;.,11
MalnatiMter Motor Lodge , ............ I ............. Bridgeport, COnn. ......
MenOar v.ndtrbllt Hotei ................................................... 1 ............. New York, N.Y .......................................... :.1
Wlndaor HoteL ..................................................... 1 ............. New York, N.Y ............................................ ,.
Mllnhaltlln Btacll Hottl ..................................................... a ............. Brooklyn, N.Y .......................................... ;;,tl
Manhattan Hotel ........................................................... 1 ............. New York, N. Y ............................................ 11
MtnhaltllnTowers Hote1 .................................................... 1 ............. New York, N.Y ............................................ 11
Manllleld Hotei ............................................................ 1 ............. New York, N.Y .............................................
Manalon Hotel ............................................................. s ............. Rockville Center, N. Y ..................................... a
Marcy Hotel. ................................................... ............ 1 ............. New York, N.Y ............................................ 11
Marlborough Hotei ......................................................... 3 ............. Eaet Orenge, N.J ......................................... 11
Marrlotl Motor Hotel at Gee. Wuh. Brldge ................................. 3 ............. Fort Lee, N.J .............................................. .
Marriott Motor Hotel at Newark Airport ..................................... 3 ............. Newark, N. J ............................................... .
Wulllngton Hotel lor Women ....................................... 1 ............. New York, N.Y ........................................... .'11
Hotel ........................................................... 1 ............. New York, N.Y ...........................................
:::::::::::::::::::::::::::::::::::::::::::::::::::::::::: !: :::::: ::::::=:: :::::::::::::::::::::::
w.adowbrook Motor Lodge ............................................... 3 ............. Jtrlcho, N. Y .............................................. a
Merritt Parkway Motor tlotel ............................................... s ............. Fairfield, Conn ............................................
Meurlot Hoiii .............................................................. 1 ............. New York, N.Y ............................................ 17
Military Park Hotel ......................................................... :a............. Newark, N.J ............................................... .
M1111011 Holll .............................................................. a ............. Mineola, N. Y .............................................. .
Mottl Clty .................................................................. 1 ............. New York, N. V ............................................ 17
MOttl on the Mountain ..................................................... 3 ............. Suffern, N. Y ............................................... a
Murray Hill Hotei .......................................................... 1 ............. New York, N.Y ............................................ 17
N
IMRaU Hotel: .............................................................. 1 ............. New York, N.Y ............................................ 17
National Ho111 ............................................................. 1 ............. New York, N.Y ........................................... .'11
Navarro Holel .............................................................. 1 ............. New York, N. v ............................................ 11
New Motel ......................................................... s ............. Fort Lu, N. J .............................................. a
New WMton Hotel ......................................................... 1 ............. New York, N. Y ........................................... , 11
New York HHton at Roakefelltr Center ..................................... 1 ............. New York, N.Y .......................................... ' .. 11
New Yorker Hollll .......................................................... 1 ............. New York, N. Y ........................................... , t1
Norwalk Motor lnn ......................................................... a ............. Norwalk, Conn ............................................. .
UIE OF ESTA8USHIIENT
0
OtdMlU IM ..
Ofte A1lenue l'tctltl ..
(The f12) llllltllll ..

p
Pllfiac!ft IIIGIOr' ledge.
PIJft AIMf!cal'! llotcr Inn

Pam HOflfl ........ ..
hr1l: Ctw!!t Hotel.
Part fat Hotel .
P8rlt: Hotel ..
hn Lane ttoter ..
Pawl! Plaza Ho141
PaR I!Gyal Hotel .
Pllr1l Sheraton Hotel ..
"-cacll Motel . . .. . .. .. . .. . ..
Pacllogue Motel & Countty Club ..
Pequot Motor Inn .. . .. ......... ..
Pew Cooper Hotel ............ ..
Peter Pan Uotel ................ ..
Piccadilly Hotel. .................... .
PICkwick Anna Hotel ......... .
PiCkwick Alms Hotel . . .
Plefrt Hotel.. .. .. . .. ...
Pine Brook Motor Lodge .. .
. J ..
.. .1..
.. 3.
s ..
LOCATION
.. .. .. Bernards'; ill e. N. J .
.. . New Yortt, N. Y.
.. lltedforel. N.. y.
. .. Haclcensa<:k, N.
.............................
. .......................... .
...............................
.. ...................... .
. S.. .Fort Lee. N. J ....... .. a
. 2.. ..Elmhurst. N Y. . ........ .
...... 1... ..New York, N.Y. .. ........ .
.. 1... . ...... ,...York, N.Y. .. .............. .
. ..... 1.. .. .. New York, N.Y. . ................ .
.. . S.. .. .. Eiinbell'l. N. J. .. ..... .......... a
.. :1.. .. .Plainfield, N. J. .. ............. a
.1. .. .PMw York, N.Y. .. .. .. ... . .. . .. .............. .
.. .. 1 .. N,.. York, N. Y . .. . ...................... .
.. 1 .. New Yorfl. N.Y. .. .................... 11
. .1. .. .. N- York, N.Y. . .................................... .
. . 3.. .. ... Spt1ng Valley, N.Y. .. ......................... ..... 41
.. S... ..Pateho9ue. N.Y..... .. ...... .............. 4111
.. ... 3 ....... Soutltport, COnn. .. .. .. ................................. .
.. .. 1.. .. ... NewYorll,N. Y .......................................... .
.. .... 3.. ..East Rutherford. N.J ..................................... .
. . 1.. .. .New N.Y. .. .. ............................... .... a
. .. 1 ... New Yortc, N.Y ............................... .' ........... a
.. 3... . ...... Greenwich, COnn. .. .............................. .
..... 1.... .. .. NewYorii,N.Y ............................................ .
.. . 3.. .. .. Pine Brootc. N. J ........................................... .
. . . .. . 3.. .. .. North Lindenhurst. N.Y. . ................... .... 44
Pina Mo1or Lodge ..... .
Plaza Hotel............... .. .. . .. .. . .. . . . . . .. ........... . ............... 1... .. .... NewYork. N.Y ............................................ .
Plaza Hotel .......................... ..
. . .. .. . s ............. Jersey City, N. J. .. .. .. ........................... 13
Plymouth Hotel .. . ...... .
President Hotel .. .. .. . . ............. .
. ....... 1 ............. New York, N. Y ........................................... It
.. .1 ............. New York, N. Y. . .... ... . ............................... It
Prince George Hotel .. . .. ................................. .. . .. I ............. New York. N.Y ........................................... It
A
Raceway Inn Motel .. . . . .. . .. . . . . .. .. . . . . .. . .. . . . .. . .......... 3 ............. Westbuty. N. Y ........................................... .. 40
Regency Hotel ............................................................ 1 ............. New York. N. Y ............................................ It
Revere Hotel......................................... . ......... 3 ............. Morristown, N. J ........................................... II
Rex Hotel.......... . . . . .. .. .. . .. . .. .. . .. .. . . ...... 1 ............. New York. N. Y ............................................ It
Richmond Hotel . . . .. .. . . .. .. .. . .. . . . . . . . .......... 2 ............. Staten Island, N. Y ......................................... 37
Riverdale Motor Inn............................... . ........ 2 ............. Bronx. N.Y ............................................... 31
Riviera Congreaa Motor Inn...... . . . . . ... .. . . . ........ 1 ............. New York, N. Y ............................................ It
Riviera Idlewild Hotel............... . . .. .. . .. . . . . ...... 2 ............. Jamaica, N. Y .............................................. 31
Robert Treat Hotel........................ .. .. 3 ............. Newark, N.J .......................................... ..... a
Roger Smith Hotel....................... .. ... 1 ............. New York, N. Y ............................................ II
Roger Smith Motor Hotel.... . ...... 3 ............. New Brunswick, N.J ...................................... 14
Roger Smith Motor Hotel... . .. . .. .. . . . .. . .. . . . . . . .. . . . . .. . .. .... 3 ............. White Plains, N. Y ......................................... ...
Roger Smith Motor Lodge & Hotel ......................................... 3 ............. Stamford, Conn ............................................ .
Roger Williams Hotel ...................................................... 1 ............. New York, N.Y . ........................................... 11
Roosevelt Hotel ............................................................ 1 ............. New York, N. Y ......................................... ... 11
Roosevelt Inn .............................................................. 3 ............. East Meadow. N.Y ........................................ 41
Roalyn Harbor Hotel ....................................................... 3 ............. Roslyn, N. Y ............................................... 41
Roaoll's Hotel ............................................................. 1 ............. New York, N. Y ........................................ .... 11
Royalton Hotel ............................................................. 1 ............. New York, N. Y ............................................ 11
Ruxton Hotel. .............................................................. 1 ............. New York, N. Y .................................... ........ 11
8
St. George Hotel ......................................................... 2 ............. Brooklyn, N. Y ............................................. :U
St. Moritz Hotel ........................................................... 1 ............. New York, N. Y ............................................ D
St. Moritz Motel. ........................................................... 3 ............. Babylon. N.Y .......................................... .... 44
St. Regis Hotel ............................................................ 1 ............. New York, N. Y ............................................ D
Salisbury Hotel ............................................................ 1.. ........... New York, N. Y ............................................ D
San Carlos Hotel .......................................................... 1 ............. New York, N. Y ............................................ II
--()F ESTABUSHMENT AREA LOCAnON PAGi!
lllfttord Hotei.C. ............................................................ a ............. Fiuahlng, N.Y .............................................
1111ton itatel ........................................................ 1 ............. New York, N.Y ............................................ a
law MIUFIIftt Motel., ..................................................... 1 ............. Eimaford, N.Y ..................................... ........ 111
80aladalt Jnn .............................................................. a ............. Scaradale, N.Y ............................................. 111
80hlne lnri at Fomt Hilla ................................................. a ............. N.Y ............................................. .
8chUyltr Ho1el ............................................................. 1 ............. New York, N.Y ............................................ a
$talala Motor Inn ......................................................... 1 ............. Brooklyn, N.Y ............................................. sa
Idlewild Hotel ..................................................... a ............. Jamaica, N. Y .............................................. a
Park Hotei ................................. : ....................... 1 .............. NewYork, N.Y ............................................. ..
Stvllle tfotai .. ,. ........................................................... 1 ............. NewYork, N.Y ............................................. ..
... , ........................................................ 1 ............. New York, N.Y ............................................. M
llhl.lbume Hotel , ........................................................... 1 ............. NewYork, N.Y .............................................. ..
&hilton Towera Hotel.. ..................................................... 1 ............. New York, N.Y ............................................. M
$1\tratOII Atlenuc Hotel ..................................................... 1 ............. New York, N.Y ............................................. It
elleraton-Em Hotel. ........................................................ 1 ............. New York, N.Y .............................. ......... : ....
efteraton Motor Inn ........................................................ 1 ............. New York, N.Y ............................................
$haraton"Tenney Inn at La ouardla ........................................ a ............. Eaat Elmhurat, N.Y ........................................ .
shoreham Hotei ............................................................ 1 ............. New York, N.Y ............................................ il
SiiVInlllne Tavern I. Gallerlea ............................. ............... a ............. Norwalk, Conn ...................................... ; .. , ... tl
II.Mmona Houae (Wonian Only) ............................................ 1 ............. New York, N.Y ............................................. .
- Motal ................................................................. I ............. North Undenhurat, N. Y .................................... 44
8kyilne Motor lnn .......................................................... 1 ............. New York, N.Y ...... .' ..................................... .
= .::1.::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: .. ::::: ::::::::::::::::::::::::::::::::::::::::
!lkyway Hotel La Guardia .................................................. 2 .............. Fluahlng, N. Y. ........................................... a
lomeraat Hotel ............................................................ 1 ............. New York, N. Y ............................................ .
8penoer Arme Hotel ........................................................ 1 ............. New York, N. Y ............................................ B
Stadium Motor Lodge ...................................................... 2 ............. Bronx, N.Y ............................................ , ... 11
llalllford Houaa ........................................................... a ............. Stamford, Conn ................ , ........................... .
81amford Motor Hotel ..................... ' ................................ I ............. Stamford, Conn ............................................ .
lllnhope Hotel ............................................................ 1 ............. New York, N.Y ............................................ a
StarUte Motel .............................................................. 3 ............. West Babylon, N. Y ........................................ .
Statler-Hilton Hotel ......................................................... 1 ............. New York, N.Y ............................................ .
Stratford Motor Inn ........................................................ 3 ............. Stratford, Conn ........................... , ................ .
Summit tlotal ................... , .......................................... 1 ............. New York, N. Y ............................................ B
Sunchaater Hotel .......................................................... 2 ........ ; .... Jacklon Helghta, N. Y ..................................... a
Sumey Hotel ............................................................... 1 ............. New York, N.Y ............................................ .
Sunon-Eaet Hotel ........................................................... 1 .............. New York, N.Y ............................................ .
Swan Mota! ................................................................ l ............. Linden, N. J ...... ,;, ...................................... 17
SW11a Court Motel ......................................................... 3 ............. Upper Saddle River, N.J .................................. .
Swl Motei ................................................................ 3 ............. Metuchen, N.J ................................. , .......... 14
T
Tall Hottl ................................................................. 1 ............. New York, N.Y ............................................ 17
Tanyreet Motel ............................................................ 3 ............. White Plains, N. Y ............................ ........... .. 111
Thayer Hotel .............................................................. a ............. Weet Point, N. Y ........................................... a
Till,... Hotel ............................................................. 1 ............. New York, N.Y ............................................ 17
Three VIllage Inn .......................................................... 3 ............ .stony Brook, N. Y. . ......................................
Tlmee Square Hotel ........................................................ 1 ............. New York, N. Y ............................................ 17
Tivoli Motel ............................................................... 3 ............. W111tbury, N, Y ............ , ................... , ............ 41
Tollgate Motel ..... ; ....................................................... 3 ............. Fort Lee, N.J .............................................. .
Towara Hotel .............................................................. I ............. Brooklyn, N. Y ............................................. a
Town Houte Hotel ........................................................ 1 ............. New York, N.Y ............................................ 17
Town I. COUntry Motel ..................................................... a ............. weatbury, N.Y ............................................. 41
Town I. Country Motor Lodge .............................................. 1 ............. Bronx, N. Y ................................................ 11
Trade Windt Motor Court ................................................... 1 ............. Yonkera, N. Y ............................................. Ill
Travelera HoteiMoteJ ...................................................... z ............. Eaat Elmhurat, N.Y ........................................ 17
Treadway Inn .............................................................. z ............. Fiuahlng, N.Y ............................................. 17
Tuokahoe Mottl ........................................................... 3 ............. Yonkera, N. Y .............................................. Ill
Tudor Hotal ............................................................... 1 ............. New York, N. Y ............................................ 17
Tuacany Hotel ............................................................. 1 ............. New York, N. Y ............................................ 17
Twin lakH Motor Lodge ............................... " .................... I .............. Paramus, N. J ..............................................
AREA
LOCATION
PAGE
v
Van Cortlandt Motel ....................................................... 2 ............. Bronx, N. Y ............................................... 32
VIctoria Hotel .............................................................. 1 ............. New York, N.Y ........................................... II
VIllage Molal & Swim Club ................................................. 3 ............. Rahway, N.J .............................................. 5T
Volney Hotel .............................................................. 1 ............. New York, N.Y ........................................... II
w
WaldorfAlltorla Hotel ...................................................... 1 ............. New York, N. Y ........................................... II
Walt Whitman Molal ....................................................... 3 ............. Huntington Station, N. Y .................................. 45
Warwick Hotel ............................................................. 1 ............. New York, N.Y ........................................... II
Watergate Motor Hotel. .................................................... 3 ............. Croton-on-Hudson, N. Y .................................. 47
Wellington Hotel ........................................................... 1. .. New York, N. Y ........................................... II
Wentworth Hotel ........................................................... 1 ............. New York, N. Y ........................................... 21
Weal Hempstead Motor Inn ................................................ 3 ............. West Hempstead, N. Y .................................... 41
Westbury Hotel ............................................................ 1 ............. New York, N. Y ............................................ 21
Waatbury Motet ............................................................ 3 ............. westbury, N.Y ............................................. 41
Westchester Town House Motor Inn .. .. .. .. . .. . . .. . .. . . . . .. . . . . . ....... 3 ............. Yonkers, N. Y .............................................. 41
Westover Hotel ............................................................ 1 ............. New York, N.Y ............................................ 21
Westport New Englander Motor Hotel ...................................... 3 ............. Westport, Conn ............................................ eo
Westporter Motet .......................................................... 3 ............. Norwalk, Conn ............................................. 11
Whitman HDtel ............................................................. 2 ............. Jamaica. N. Y ............................................. 17
Windermere Hotel ......................................................... 1 ............. New York, N. Y ............................................ 21
Winfield Scott Hotel. ...................................................... 3 ............. Elizabeth, N. J ............................................. 17
Wlnalow Hotel ............................................................ 1.. ........... New York, N.Y ............................................ 21
Wolcott Hotel .............................................................. 1 ............. New York, N.Y ............................................ 21
Woodstock Hotel ........................................................... 1.. ........... New York, N.Y ............................................ 21
Woodward Hotel ........................................................... 1 ............. New York, N.Y ............................................ :111
Wyndham Hotel ............................................................ 1 ............. New York, N.Y ............................................ :111
v
York Motel ................................................................ 3 ............. North Bergen, N. J ......................................... 13
Yorktown Motor Lodge .................................................... 3 ............. Yorktown Heights, N. Y ................................... 41
Y. M. C./>.. (William Sloan House) ........................................ 1 ............. New York. N. v ............................................ ao
PUBUC TRANSPORTATION TO THE FAIR FROM POINTS IN AREA 1
Subway: The IRT Flushing Line runs directly to the
Willetts Point station at the Fair. The East Side IRT
subway connects with the Flushing Line at Grand
Central. The West Side IRT subways connect with the
Flushing Line at Times Square. The BMT subways
connect with the Flushing Line at Times Square and
at Queensboro Plaza in Queens. The E train (8th Ave-
nue) and the F train (6th Avenue) of the IND subway
connect with the Flushing Line at the Roosevelt Ave-
nue-Jackson Heights station In Queens.
Travel time from points In midtown Manhattan is ap-
proximately twenty-five to thirty minutes. There Is no
charge for transfer between lines at these stations.
The fare on all subway lines is a uniform 15 cents.
Railroad: Long Island Railroad trains depart at fre-
quent intervals from Pennsylvania Station, at 33rd
Street and Seventh Avenue, to the World's Fair Sta-
tion. Travel time to the Fair is approximately fifteen
to twenty minutes. The fare Is expected to be 50 cents.
Special Bus: It Is contemplated that special buses
direct to the Fair will depart regularly from the Port
Authority Bus Terminal at 42nd Street and Eighth Ave-
nue. The fares are expected to be $1.00 for adults and
50 cents for children.
Excursion Boats: It Is tentatively planned that excur-
sion boats will run from Manhattan to the World's
Fair Marina. The cost is expected to be $3.00 for
adults and $1.50 for children.
Helicopter: Special helicopter service direct to the
Fair will operate from the West 30th Street Heliport
and from the roof of the Pan Am Building.
Taxi: A taxi to the World's Fair from most points In
midtown Manhattan will average about $5.00, Includ-
Ing tolls and tip. T h ~ r e Is no extra charge for addi-
tional passengers in the same taxicab. The maximum
number of persons permitted In a taxi Is either four
or five, depending on the type of cab.
Private Auto: Visitors may drive to the Fair from Man-
hattan via the Trlboro Bridge (toll 25 cents), the
Queensboro Bridge (free), or the Queens-Midtown
Tunnel (toil 25 cents). Road distance ranges from
nine to fourteen miles. Travel time ranges from thirty
to forty-five minutes, depending on the location of
the hotel. Additional time should be allowed during
peak traffic periods.
The parking charge for passenger cars at the Fair
parking fields is $1.50 per day. Additional parking fa-
cilities are available at the Flushing Airport Parking
Field at $.75 per day. Patrons will have to travel from
this field to the Fair by bus, at the rate of 15 cents
each way.
It is expected that many additional transportation
services will be available during the period of the
Fair. Users of the Handbook are therefore advised
to consult with the Individual hotels concerning the
most convenient form of transportation from each
location.
... .,..c
.........
.,_.
HOUIIICI
AATIIA
NetGr
Amtrlolll
PARKINCl
.. f,
STATE OF NEW YORK
t<t-U"'Y

225 Central Park eii.,W.44th St.
1t0 E. ll7tll.li''' .. ,
151 W.ll1at SL :t E.eeth St. 71at St. & Broadway
: .... : \'
New Yor1118, N. Y. New York 28, N. Y. New York 23, N. Y. Will NtwYorllae,N.Y. NtwYorlcll, N.Y.
TelephOne & Humbll'
New York 24, N. Y.
IIICI MtOO ll:t RH 4-1800 212 EN 2-11000 212 TR 3-7300 212 MU 7-4400
Map Location .... L-1 lf.l .... ....
K ........
NAill
. Abber Hotel
Adama Hotel Al8mlo Hetti Aldtn Hotel
Algonquin .Hotel
AllertOn ....
.......
Number of Tranatent Roome 400 SilO 800 10 200 110
,.
Per cent of Roome Air COnditioned
,..,.,.
100tto 25'/ 50'/o 1011'ft ...
i
DA,a.Y RATU
ROOM8-wmtoUTf81VATE BATH
*'no'---per10n
n- none none none none
!f.toii,IO
fllllllzi bed-two pereona none none none none none
tWirl blda.;.two pereona none none none none none nOne
ROOMS-WITH PRIVATE BATH
111101e-- pereon a.so to 10.110 12.00 10 18.00 e.oo to 8.50 10.00 to 13.00 10.150 to 111.00 . 8.00 to10.00
. IIIII llzt bed-two pereone 1UOto15.00 18.00 to 22.00 8.00 to 10.0o 13.00 to 17.00 14.150 to 17.50
12.oD ..
lWin btda-two peraone 13.00 to 18.50 18.00 to 22.00 8.00 to 10.00
..
13.00 to 17.00 14.150 to 1UO 11.o0 10'111.00
SUm&-PAALOA +BEDROOM(&)
onebldroom 24.00 to 28.00 25.00 to 35.00 14.00 to 111.00 20.00 to 24.00 28.00 to 30.00 . none
two bldroorni none 35.00 to 150.00 2:1.00 to 24.00 30.00 to 35.00 311.00to48.150 none
HOUSEKEEPING BUtTES
parlor and pne bldroom none 25.00 to 35.00 15.00 20.00 to 24.00 none none
parlor IIKI two bldroome none 35.00 to 50.00 211.00 30.00 to 35.00 none nOrie
. PORTABLE BED for extre pereon
;,
at.tmtFIr . In double bedroom or Illite 3.00 4.00 2.00 3.50 3.00
2.00 .
..
RATES AVAILABLE ON REQUEST
-.!_.:_'-{
Parkl .
Ntt Group (nonoonimlulonable) yet no yea yet yet no
.. ng
travel ,tr()rn AmeriOIIVModlllld Amlrloan Plane no no no no no no
o.f 15 cents
PARKING-24 HOURS
garage 3.00 Incl. pick 4.00 Incl. pick 2.50 Incl. pick 2.00 + .50 pick uo lnot. pick 1.00
up & delv. up & delv. up&delv. up & .50 delv. up & delv.
outdoor-oll-atreet riot available not available not available not available not available not available
TRAVEL TO FAIR
.,
Public Trantporlltlon ... rev. araa 1 map - rev. area 1 mep '" rev. area 1 map '" rev. araa 1 map ... rev. araa 1 map ... rev. lfWI11MP
Auto mileage end time ... rev. araa 1 mep ... rev. area 1 map 111 rev. ar11 f map 111 rev. araa 1 mep ... ,.v.araa1map ... raY .,.. 1 map
.SERVICES
Foreign Llnguagtt Spoken Fr. Ger. lt. Sp. Fr. Ger. lt. Sp. Fr. Ger. Hu. lt. Sp. Fr. Ger. II. Sp. MEL+De. qr. Fr.Sp.
T.V. yet yet yea yet yet no
Beauty Parlor no no yea yu no yea
Valet yea yet yea yet yet no
Drug Store no no yea no no yea
BarberShop no no yea yet no no
Other Faollltlu no garage cllarve mullo praotlot
-kencll, write rooma
hotel for clltelle
STATE OF NEW YORK
NtwYorkCitr
IMWYorkCIIJ
Borough: Manllattan
leinMigll: .......
Addreas 64th St. 145 W. 47th St. 52nd St. & 7th Ave. 18 W. 25th St.
157 W. 47th St.
44th St. & Broadway Addrea
New York 21, N.Y. New York 36, N. Y. New York 19, N.Y. New York 10, N. Y.
New York 36, N. Y.
(on Times Square)
New York 36, N. Y.
Telephone Area Code & Number 212 RH 4.Q200 212 co 5-6300 212 LT 1-1000 212 WA 9-8960 212 Cl 58090 Tettphone Area 4
Map Location K7 Hl H .. H10
H ..
H-e MapLooallon
NAME Alrae Hotel America Hotel Americana Arlington Hotel
Aahley Hotel
Aetor Hotel
of New York
Number of Transient Rooms 68 300 2,000 40 60
750 Numbel'
Per Cant of Rooms Air Conditioned 100'/o 50'/o 100'1a 20'1o 50/o
100'/o Per Clnt or Roo
DAILY RATES
ROOMS-WITHOUT PRIVATE BATH
ROOMS-WITHl
alngle-one person none 4.00 none 3.50 to 5.00 3.50 to 4.00 none
lull alze bad- two paraona none 5.00 to 7.00 none 4.00 to 8.00 8.00 none
IIIIIIIZI
twin beds- two parsons none none none 8.00 to 8.00 nona none
twin
ROOM8-WITH
single-one person 18.00 to 20.00 5.00 to 7.00 12.00 to 28.00 5.00 to 8.00 5.00 to 8.00 9.00 to 18.00
lull atze bad- two peraona none 7.00 to9.00 18.00 to 30.00 6.00 to 10.00 8.00 to 12.00 14.00 to 22.00 lull
twin beda- two persons 20.00 to 28.00 8.00 to 10.00 15.00 to 32.00 7.00 to 12.00 12.00 18.00 to 24.00
twit
SUITES-PARLOR + BEDROOM(S)
SUIT!S-PARL
one bedroom 30.00 to 35.00 15.00 40.00 & up 7.00 to 12.00 12.00 to 10.00 23.00 to 70.00
two bedrooms 50.00 to 60.00 none 60.00 & up none none 45.00 to 90.00
HOUSEKEEPING SUITES
HOUSEKE!PII
parlor and one bedroom 30.00 to 35.00 15.00 none 8.00 to 14.00 none none pat
parlor and two bedrooms 50.00 to 60.00 none none none none none
part
PORTABLE BED for extra person
PORTABLE Bl
In double bedroom or suite 3.00 2.00 4.00 2.00 2.00 3.50 In doll
RATES AVAil
Net Group (noncommlsalonabte) no yes yes no yes yes Net Group
AmerlcantModllled American Plans no yes no no no no Amerlcalllttfo
PARKING-24 HOURS
PARKING-lM
garage 2.00 + 1.00 pick 3.00 3.75 not available 2.50 3.00 Incl. pick
up & 1.00 delv.
up & delv.
outdoor-off-street not available not available not available 2.00 not available not available
TRAVEL TO FAIR
Public Transportation see rev. area 1 map see rev. area 1 map see rev. area 1 map see rev. area 1 map see rev. area 1 map see rev. area 1 map
Auto mileage and time aee rev. area 1 map see rev. area 1 map see rev. area 1 map see rev. area 1 map see rev. area 1 map see rev. area 1 map
SERVICES
Foreign Languages Spoken Fr. Ger. Sp. Ger. Pol. Rus. MEL+ Others MEL + Hbr.Poi.Rus Fr. Ger. Hu. Sp. Yl. MEL+ others FOAl
T.V. yes yes yes yes yes yea
Beauty Parlor no yes yes no no no
Valet yes yes yes yes yea yes
Drug Store no yes yes no no yes
Barber Shop no yes yes no no yea
Other Facilities
2
. . .

8.00 ltlol; PIOk .
up&!lltv.

.... Ytlt!CitJ ..
...................
Ackiita .
Ttlepi!Oni Al'tl Code & Number
Map Location
. E. il3rd St.
Ntw York 21, N. Y.
212TE.Nl'OO
L_.,
NAill. Barblion
Number of Tranllent Roome
Par Ctnt of ROOIIII Air Conditioned
RATa
AOOM&-WITHOUT PRIVATE BATH
for Womtn
10G-411S to 1!131
200-e/'1 to 1111
10.
elnote-one'*"" uoto7.110
lullelze lied- tWo paraona none
twlri btda;,.two .,._ 12.1101015.00
ROOM&-WITK PRIVATE BATH
: ' petJOn uo to 1:11.00
tulletze two pera(H,i none
'twlil 17.110 to 11.110
+BEDROOM(&)
one btclroom none
two btclrooma none
HOUSEKEEPING SUITES
perlot and-one btclroom none
pert or 'and two btclrooma none
PORTABLE BED lor _extra pereon
In double btdi'Oom or 111111 3.00
Nit Group (nonoommlelloneble) yM
Amerloan!Moclltltd Amerloan Pl8nl no
PARKING-14 HOURS
garage 3,00
outdoor-oll-etreet not evalleble
TRAYIL TO FAIR
Publlo Tl'lnllpOrlttlon
AUto mn..P end time
SERVICES
Foreign LanguegM Spoken
T.V.
Beauty Parlor
Valet
Drug Store
Berber Shop
... rev. area 1 map
- rev. area1 mep
Fr. Ger. lt. Sp.
yel
yel
yel
yes
no
other FacllltiM ewlmmlng pool
llbrery
plano practlc:e room
aundeck
1011 Central Park
South (at 8th Ave.)
New York 1D, N. V.
212 0177000
J7
1,l!OO
IOI)IIt
none
none
none
9.110 to 15.00
16.00 to 23.00
15.00 to 23.00
35.00 to 40.00
none
35.00 to 40.00
none
3.00
yea
YM
3.00 Incl. pick
up & detv.
not available
eee rev. area 1 map
aee rev. area 1 map
MEL+ others
yea
yel
yea
yea
yea
yacht lounge
aun tan roof
library
111 E. 48th St.
New Vork 17, N. V.
212 PL 5-5800
K ..
Blrclly Hotel
1100
10Qt/e
none
none
nona
15.110 to 21.95
19.110 to 24.95
23.95 to 27.95
30.00 to 45.00
53.00 to 74;00
none
none
5.00
VII
no
3.50 + .50 pick
up & .liOdelv.
not available
aee rev. area 1 map
see rev. area1 map
MEL + 13 othera
VII
yee
yee
VII
yee
2130 Broadway
New York 23, N. V.
212 au 1-1100
Hoi
BeiCOft Hotel
100
33'/o
none
none
none
7.00to 9.00
10.75
11.25
15.50
25.00
15.50
25.00
2.00
yea
no
2.00
not available
see rav. area 1 map
aoe rev. area 1 map
Ger. Sp.
YM
yea
yea
no
yea
roof garden theatre
STATE OF NEW YORK
310 E. 441h St.
NewVork17, N. V.
212 MUWIIOO
....
BNUXArts
Hotel
none
none
none
13.00 to 1e.oo
nona
18.00 to 24.00
25.00 to 37.00
45.00
none
nona
3.00
yee
no
.3.00
not available
aee rev. area 1 map
aee rev. arn 1 map
Fr. Gar. Hu. II. Sp.
yee
yee
yea
yee
yea
118 E. 40th at.
New YOrk 18, N. V.
'2120X1 ..
K10
.200
100th
none
nona
nona
1UOto14.00
15.511 to 11.00
1U0to17.00
11.001011.00
31.00
19.001018.00
31.00
3.00
yea
no
2.75 + .75 pick
up & .75 dllv.
not available
- rw. arn1 map
- rev. area1 map
Fr. Ger. IL Sp.
yea
yea
yea
no
yea

STATE OF NEW YORK
NewYorkCitr
lonlll9h: llanhllltln
HtwYorkCO,
lofiulll: ......
Addrtl8 575 Park Ave. 3 Mitchell PI, 49th St. at 21 E. 52nd St. Lexington Ave.(at 43rd St. at Addreie'
(at63rd St.) (1st Ave. & 491h Sl.) Lexington Ave. New York 22, N. Y. 50th St.) Madison Ave.
New York 21, N.Y. New York 17, N. Y. New York 22, N.Y. New York 22, N. Y. New York 17, N.Y.
Telephone Area Code & Number 212 TE 8-4900 212 EL 5-7300 212 PL 51200 212 PL 3-5800 212 PL 3-2700 212 MU 77000 TelephOne AnN
Map Location K7 Lt Kt J-8 Kl K-1 Mep Location
NAME Bttkman Hotel Beekman Tower Belmont Plaza Berkshire Hotel Beverly Hotel Biltmore Hotel
Hotel Hotel
Number ol Transient Rooms 15 400 800 420 320 950 Nunibtt
Per Cent ol Rooma Air Conditioned 100
1
/o 20'1o IOO'Io tOO'Io 100'1o 900ft Par Cant of Ao
DAILY RATES
ROOMS-WITHOUT PRIVATE BATH ROOM8-W1Tt1
single- one person none 7.50 IO 9.00 none none none none
lull alze bed- two persona none none ~ o n e none none none rUIUii
twin beds- two persona none none none none none none Mil
ROOM&-WITt
single- one person 18.00 to 21.00 12.00 10 14.00 8.50 to 16.00 14.00 to 19.00 15.00 to 20.00 14.95 to 25.00
lull alze bad- two pereona 21.00 to 24.00 15.00 lo 20.00 14.00 to 19.00 19.00 to 25.00 16.00 to 25.00 18.95 to 30.00 fulltl:
twin beds- two persona 21.00 to 24.00 15.00 lo 20.00 16.00 to 20.00 19.00 to 25.00 16.00 to 25.00 18,95 to 30.00 twit
SUITES-PARLOR + BEOROOM(S)
SUITES-PARI
one bedroom 26.00 to 35.00 17.00 to 35.00 30.00 IO 35.00 26.00 to 40.00 25.00 to 30.00 45.00 & up
two bedrooms 45.00 to 54.00 none 54.00 to 55.00 52.00 to 60.00 40.00 to 50.00 85.00 & up
HOUSEKEEPING SUITES
HOUSEKEEPII
parlor and one bedroom 26.00 to 35.00 none none none none none par
parlor and two bedrooms 45.00 to 54.00 none none none none none pearl
PORTABLE BED lor extra person
PORTABLE 81
In double bedroom or aolte 3.00 3.00 3.00 3.00 3.00 4.00 In dOIJ
RATES AVAIL
Net Group (noncommlsslonable) no yes yes yes yes yes NetGroup1
Amarlcan/Modllled American Plana no yes yes-Modified only no no no
AmerlcaniMoC
PARKING-24 HOURS
PARKING-2,4
garage 4.00 Incl. pick 3.00 Incl. pick 3.50 + .25 pick 3.50 3.50 3.50 + .50 pick
up & delv. up & delv. up & .25 delv.
up & .50 delv.
outdoor-oil-street 3.50 not available not availabla not available not available not available
TRAVEL TO FAIR
Auto mileage and time see rev. area 1 map see rev. area 1 map see rev. area 1 map see rev. area 1 map see rev. area 1 map see rev. area 1 map
'
SERVICES
Foreign Languages Spoken it. Sp. Fr. Ger. Gr. II. Sp. MEL + 5 others Fr. II. Sp. Fr. Ger. II. Sp. MEL + 14 others
Fontlt
T.V. yes yes yes yes yes yes
Beauty Parlor no no yes yes yes yes
Valet yes yes yes yes yes yes
Drug Store no no yes no yes yes
Barber Shop no no yes yes yes yes
Other Facilities
turkish bath
uo '.

,;\/-'""
"

.Yit
Yilt

Ytl
turflfllllltlll'
. -YeiUitr
....... tllallllellln
::.
Telap!IO;,. Attl c=octe & Number
MevLooatton
IIOE.IIIII SL
. Ntw York 22, N. Y.
212EL 1-4200
......
230 Central Park
Wnt
New York 24, N. Y.
212 su 7-eocJO
....
:-,
NAill "*btone Hotel llollvar Hotel
Nunilllr of Tnlllllanl Rooma 188 ..a
Par Otnt Of ROOIIII AI; CondltiOMCI
.,.,.
IIO'Io
DAILY RATEI
ROOM8-WITHOIIfPfiiVATE BATH
. tingle;.. one parton nona none
fult bid_, two pa110111 nona none
tWmlitd...:.two pareona nona none
lingle;,.. one pa!'lf)n 12.00 to 15.00 11.00 to 10.00
flilltlabld-two partont none 10.00 to 12.00
tWin blde..;.two partont 17.00 to 18.00 12.00 to 14.00
SUITES-PARLOR + .EDROOM(8)
one bedi'OCHII
24.00 to 28.00 15.00 to 20.00
IWo bedrooms <10.00 25.00 to 35.00
HOUSEKEEPING. SUITES
parlor incl one bedroom none 20.00 to 25.00
parlor ind two btdroorne none 30.00 to 40.00
PORTABLE BED for extra par.on
In double bedroom or eulte 2.oci 3.00
RATES AVAILABLE REQUEST
Net Group (noncommlulonabte) no no
AmettOIIiiModlfttd AnMirlcan Plw no no
PARKING-a. H.OUR8
garage $.110 Incl. pick 2.00
up& delv.
outdo6r-olltii'Mt not available not avaliable
TRAVBL TO FAIR
. . I .
Public friMJiorttUon He rav. area 1 map 118 rev. area 1 map
Auio mlltaoe end time H8 rev. eraa 1 map 118 rev. area 1 map
,8ERVJCE8
Foreign Languages Spolcen MEL + Hu. Pol. Sw. Ger. Pol. Sp.
T.V. yet yea
Beauty Parlor yea no
Valet yea yea
Drug Store yn no
BarberShop yn no
Other Facllltlea
Broadway
at l!lllh St
N-York 1, N.Y.

ar .. lln Mottl
100
110'/t
3.150
5.00
8.00
5.00 to 8.150
8.00 to9.00
8.150 to 10.00
15.00 to 20.00
none
none
15.00 to 25.00
2.50
yea
no
3.00 Incl. pick
up a delv.
not available
aee rev. area 1 map
aee rev. area 1 map
Fr. Ger. Hu. II. Sp.
yea
no
yea
yee
yea
21 W.IJIIthSL
NewVork24, N.Y.
212 so 4-8500
....
INWStlr HcMI
42
30f(,
none
none
none
8.00 to 10.00
10.00 to 12.00
10.00 to 12.00
none
none
14.00 to 18.00
none
2.00
no
no
2.00
not available
aee rev. area 1 map
aee rev. area 1 map
none
yH
no
yea
no
no
STATE OF NEW YORK
118W,48th St. !11!.1GihSt'
,.
N- York 31, N.Y. Ntw Yortca, N.Y.
212CI7-3800 t11 Oft 7.e100 ..
""
IMI
BrlldOI Hotel Brlbny Hotel
400 100
75'/o 100'/o
none none
none liOn.
none none
7.00 to 12.00 10.00 to 18.00
10.00 to 15.00 18.00
12.00 to 15.00 20.00
15.00 to 25.00 25.00
35.00 tO <10.00 none
none. so.oo
none none
3.00 2.00
yee no
no no
3.00 2.00
not available not available
H8 rev. area 1 map
'" rev. area1 map
aea rev. area 1 map an rev. aree 1 IIIIP
MEL + Gr.Poi.Aul. Fr. Hbr. II. Pol. Sp.
yea yae
no yae
yea yea
no yae
no yae

STATE OF NEW YORK
N .. YorkCIIJ
Borough: Mlllllalhln
Nft York C1tJ

Address 101 W. 57th St. 41 W. 86th St. 35 e. 76th st. 111 W. 46th St. 33 E. 46th St. 130 W. 49th St.
Adclraa
New York 19, N.Y. New York 24, N.Y. (at Madison Ave.) New York 36, N. Y. New York 17, N. Y. New York 19, N.Y.
New York 21, N.Y.
212 co 5-7700
TeltphoMAII
Telephone Area Code & Number 212 Cl 8-1500 212 sc 4-6900 212 RH 41600 212 PL 77300 212 EL 5-5400
Map Location J-1 J-4 L-8 Hl K-1
""'

NAME Buckingham Cameron Hotel Carlyle Hotel Century Hotel Chatham Hotel Chaatertleld
Hotel
Hotel
Number ol Transient Rooms 65 60 150 317 264 500
NumiM
Par Cent ol Roome Air Conditioned 80'1 33/o 60'/o 100'/ 75/o 50/o
Pet Cent of Rc
DAILY RATES
ROOMS-WI'11
single- one person none none none none none 5.00
lull elza bed -two persons none none none none none 6.50 to6,50 full II
twin beds -two persons none none none none none 7.50to 9.50 tw
WIT
alngle- one person 10.50 to 14.50 6.50 to 10.50 20.00 to 25.00 7.00 to 10.00 10.50 to 19.00 7.50 to 10.50
lull size bed- two persons 12,50 to 15.50 9.50 to 14.50 24.00 to 30.00 11.00 to 14.00 19.00 to 23.00 8.50 to 14.00 tulle
twin beds -two peraons 14.50 to 17.50 12.00 to 16.00 24.00 to 30.00 11.00 to 14.00 19.00 to 23.00 10.50 to 15.00 tW
SUITES-PARLOR 1- BEDROOM($)
SUITES-PM
one bedroom 18.00 to 25.00 15.00 to 25.00 40.00 to 50.00 none 30.00 to 40.00 25.00
two bedrooms 28.00 to 40.00 25.00 to 40.00 65.00 to 85.00 none 60.00 to 85.00 30.00
HOUSEKEEPING SUITES HOUSEKEEP:
parlor and one bedroom none 15.00 to 25.00 none none none none PI
parlor and two bedrooms none 25.00 to 40.00 none none none none Pll
PORTABLE BED for eKtra person PORTABLE I
In double bedroom or sulle 3.00 3.00 3.00 2.00 4.00 2.60 IndO
RATES AVAILABLE ON REQUEST RATES AVAI
Net Group (noncommlaalonable) yes yes no yes yes yes Net Group
AmerlcantModllled American Plans no no no no no no AmariCillfMa
PARKING-24 HOURS PARKING-Ii
garage 3.50 Incl. pick 2.00 3.00 3.00 Incl. pick 4.00 + .50 pick 2.75 Incl. pick
up & delv. up & delv. up & .50 delv. up & delv.
outdoor-oN-street not available not available not available not available 3.00 to 4.00 not available
TRAVEL TO FAIR
Auto mileage and time see rev. area 1 map see rev. area 1 map see rev. area 1 map seo rev. area 1 map see rev. area 1 map see rev. area 1 map
SERVICES
Foreign Languages Spoken Gr. it. Sp. Ger. it. Sp. Fr. Ger. it. Sp. Fr. Ger. Hbr. II. Sp. Fr. Ger. lt. Sp. Fr. Gr. II. Sp. Fore
T.V. yes yes yes yes yes (2.00 dally) yes
Beauty Parlor yes no yes no yea no
Drug Store yes no yes no no no
Barber Shop no no yes no yes yes
Other Facilities
' .
,,
::.:: ; llllnlllltlln
Adclttti"'
TeiiiJiholii A .. Cool Number
Map L.ooatton :
NAill'
Numbtr of Tl'llltltnt Room
Per Cent ot Roci!M Air. COnditioned
DAILY RATES
alngle,_ one per&on
full 1111 bid-two per&ono
twin beill .. two per&oilt
linote ... one pel'lcin
full.,. bld .. two jlel10nl
twin btcla .otwo pereoni
+ &eOROOM(S)
ontbedroom
two bedrooma
SUJ'I'H
perlor lind one bedroom
parlor and two bedrooms
PORTABLE BED fOI' ex1n1 per&on
In double bedt,oom or au lie
Net Grollp (noncominlulonable)
AmerlcaniModlflld Amerloan Plana
PARKINQ-14 HOURS.
garage
outdoor-off-atreet
TRAVEL TO FAIR
Public Tranaportatton
Auto milage and time
IIRYICEI
Foreign llnallllltl Spoken
T.V.
Beauty Parlor
Valet
DrugStore
BarberShop
Other Facllltlll
\
\'
44ttlst. a Broadway 228W. 711t8t.
NWYork 31; N.Y. NnYortc2J, N.Y.
2fiJUNaeo 2f2 TR 3-1000
.... ...
Cllrldgetfotel CoiiMum Houle
3110 200
IIO'ia 7&'(w'
IUOto7.00 none
7.00108.00 none
a.ootot.oo none
7.00 10 10.00 5.00to8.00
t.OOio14.00 8.00to 12.00
10.00 to 15.00 8.00 to 12.00
11.00 to 218.00 12.00 to 20.00
27.00 to 38.00 20.00 to 30.00
none 15.00 to 21.00
none 28.00 to 35.00
3.00 3.00
yes Yll
,..
no
11.00 Incl. pick 2.00
up&del.
3.00 not available
- rev. area 1 map
... rev. area 1 map
... rev. area 1 map ... rev. aru 1 map
Fr. Ger, II. Sp. Fr. Ger. Sp.
,..
yea
yea no
,..
Yll
no no
Yll
no
health atudlo
.""' .'
STATE OF NEW YORK
"" ...l
>' : "
45W.381h St. 42nd st. at Parle 110 e. <tffSt.
311 w. D'd.et: ::;' ,;,
N-Yortc 1, N.Y. & Lexington Avea. New Yort 18, N. Y. N.Y.
New York 17, N. V,
211MU...O ' 21t cH i-t.f'
2f2 WI 7-21100 211MUHGOO
.... K .. K1t
P.11 . . .
COmnlclcloN Concord .... C.llh ..,.. : '
Hotel Hole!
2211 1,8110 II 1114
1110'1t liO'r't tOIWo ...
none none none none
none none none none
none none none none
7.00tot.OO 10.00 to 18.00 10.00 to 18.00 t.OO
10.00 to 12.00 .14.110 to 21.110 1U0to18.00 1UIO
11.00 to 14.00 18.110 to 22.110 12.110 to 11.00' 14.00
18.00 to :M.OO 21.00 to 155.00 15.00 to 30.00 none
none 158.110 to 78.110 21.00to35.00 none
20.00 to 211.00 none 15.00 to 30.00 none
none none 211.00 to 35.00 none
2.00 3.00 s.oo 2.00
ye8 yet no no
no Yll
no nO
3.50 3.50 + .50 piCk 2.50 + .50 pJck uo
up & .50 delv. up & .50 delv.
not available net available net avallablt 1.00
eee rev. area 1 map ... rev. area 1 map ... rev. ar111 map ... m.area111181i
eee rev. area 1 map aae rev. area 1 map ... rev. ar .. 1 map ... m.area1map
Sp. MEL +othera Sp. .Fr. Ger. Sp.
yee yu Yll
yu
yea yn no VII
yea
Yll
yu
VII
yee yn VII VII
ye8 yn VII VII
'i
NtwYoriiCity

Address 136 W. 44th St. 12 E. 88th St.
New York 38, N.Y. New York 28, N. Y.
Telephone Area Code & Number 212 JU 23516 212 BU 8-4000
Map Location H-1 L-1
NAME Crown Hotel Croydon Hotel
Number of Transient Rooms 25 175
Per Cent of Rooms Air Conditioned none 65/o
DAILY RATES
single-one person 4.50 to 5.50 none
full size bed- two persons 7.00 to 8.00 none
twin beds-two parsons 7.50 to8.50 none
single-one person 6,50 to7.50 10.00 to 12.00
full size bed- two persons 9.00 to 10.00 14.00 to 16.00
twin beds-two persons 10.00 to 11.00 14.00 to 16.00
one bedroom none 16.00 to 27.00
two bedrooms none 30.00 to 35.00
HOUSEKEEPING SUITI:.S
parlor and one bedroom none 18.00 to 27.00
parlor and two bedrooms none 30.00 to 35.00
In double bedroom or suite 2.00 3.00
Net Group (noncommlsslonable) no yes
American/Modified American Plans no no
PARKING-24 HOURS
garage not available 2.50 + .50 pick
up & .50 delv.
outdoor-orr-street not available not available
TRAVEL TO FAIR
Public Transportation see rev. area 1 map see rev. area 1 map
Auto mileage and time see rev. area 1 map see rev. area 1 map
SERVICES
Foreign languages Spoken Fr. Sp. Fr. Ger. Por. Sp.
T.V. yes yes
Beauty Parlor no yes
Valet no yes
Drug Store no yes
Barber Shop no yes
Other Facilities

502 Park Ave. 108 W. 43rd St.
New York 22, N. Y. New York 38, N. Y.
212 EL 52500 212 BR 9-3707
Kl H-1
Delmonico Hotel Diplomat Hotel
120 216
100'/o 90'/o
none 5.00 to 7.00
none 7.00 to 9.00
none 9.00 to 11.00
17.00 to 26.00 7.50 to 9.00
22.00 to 30.00 9.50 to 12.00
22.00 to 30.00 11.00 to 12.00
32.00 to 50.00 14.50 to 18.00
48.00 to 75.00 none
none none
none none
4.00 1.50
yes yes
no no
3.50 Incl. pick 2.50 to 3.50
up & delv.
2.75 not available
see rev. area 1 map see rev. area 1 map
Fr.lt. Sp. Fr. Ger. Por. Sp.
yes yes
yes no
yes yes
yes no
no no
roof garden
STATE OF NEW YORK
250 W. 43rd St. 30 W. 54th St.
New Yorll36, N. Y. New York 19, N.Y.
212WINIOOO 212 Cl77300
H-1 J-1
Dixie Hotel Dorset Hotel
700 160
100/o 100
1
/o
none none
none none
none none
8.00 to 14.00 15.00 to 19.00
11 .50 to 18.00 19.00 to 25.00
12.50 to 19.00 19.00 to 25.00
19.50 to 25.00 36.00 to 42.00
30.00 60.00 to 70.00
none none
none none
3.00 4.00
yes no
no no
2.75 Incl. pick 3.25 Incl. pick
up & delv. up & delv.
not available not available
Fr. Ger. II. Sp. Fr. Ger. Gr. II. Sp.
yes yes
no yes
yes yes
no yes
yes no
lleWVOtk
llonlath:
Addl'tl8
TelephM
Map Loci
Nt
Perc.nt
AOOMB-
ROOM8>o
':'1
'['.
8UITE8-
HOU$EK
PORTA&
I
RATES i
NtCJ
Amtrtoll
PARKIN I
fi:
STATE OF NEW YORK
.... ,.CIIJ
......... , .............
.';.:,"
.. ...
'440 Parle Avt. a\ 150 E. 88111 St. 221W. 47th St. IOE. 54th SL ilard a.. & BroadwJ
l; .1,.,.,;
seth st; NN York 11, N. V. New York 311, N. Y. NewYork22, N, Y. HtWYork23, N.Y. NIVIYOdc23
1
ft V.
Numbtr
New York 22, N. Y.
212 co 8-74111f m'tR:..
21tPLIOIOO 2120RW800 212CINOOO 212 PL S.1GIII
' .:\'i
Map Location K .. K'lt tf.l' .... Q .. Q.l
..
NAME Drab Hotel Dryden East Edllcin EfJMe Hotel Empire Holel
llpliiMcli .......
Hotel
Number of Tr1111IN1t Aooma 478 178 1,000 11'1) eoa

Pw Cant of Aooma AltCondltlontd 100tlt 10ll'ft 100'/t 100Yo
.,.,.
'lll"h
' "
DAILY RATII
ROOM8-WITHOUTPRIVATE BATH
alnill;..- peraon none none none none 11.00101.110 110111
full alae bed..:; two peflonl none none ROIIII none none noM
twin beda- two peraant none none nont none none
non. .
ROOMS-WITH PRIVATI! BATH
-<''.-'>
lingle.__ pereon 21.00 to 23.00 15.00 to 22.00 8.50 to 12.00 14.1!0 to 25.00 7.00 to 10.00 7.aoto1aoo
full ala two pefiOnl 2.1.001030.00 22.00 to 30.00 1UOto18.60 17.00 to 25.00 10.001014.50 . 10.110to 11.00
twtn btcla..otwo pereOnl 2.1.001030.00 22.00 to 30.00 14.50 to 11.50 17.00 to :18.00 10.50 to 18.00 10.00. 12.00
8UITI!8-PAALOR + BEDROOM(&)
.....
311.00 to 110.00 40.00 211.00 to 30.00 28.00 to 38.00 11.1!0 to 27.50 12.00
two blclroomt 70.00to.oo 80.00 nont 45.00 to 115.00 :ruotoss.oo 111.00
HOUSEKEEPING SUITES
-,.;
partot and One bedroom nona none none 32.00 to 115.00 none
12.110 , ,
parlor anct two bldroomt none nona none 50.00 to 77.00 none 11.00
PORTABLE BED for extra peraon
; _', r \
In double bedroom or tulia 8.00 5.00 3.00 3.00 3.00 s.ao

Nat Group (nonoommlaelonabla) yea no yea yea yea
,..
Amarlcan/MOCIIflad American Plant no no no no no no
.'\
PARKING-M HOURS
'"'
garage 3.50 + .110 pick 3.1!0 + .75 pick 3.00 Incl. pick 3.1!0 Incl. piCk 2.110 2.80
up & .50 delv. up & .75 delv. up & delv. up a delv.
outdoor-ott1treat notevallable not avtllable not available not available not available . not available
TRAVEL TO FAIR
- '
, .
Public Tflntportatlon 111 rev. area 1 map 1t1 flY, area 1 map 111 flv. area 1 map 111 rev. araa 1 map llltev.area1map ... rw. 1tt111111p
Auto mllllgt and lima 111 rev. ar111 map ate rev. ar111 map aee rev. area 1 map 111 rev. area 1 map '"rev. area1 map .. '* .,.. 1llllfl
lEA VICES
Foreign languagea Spoken . MEL + othtfl MEL+othefl Fr. Gar. II. Sp. Sp. f:r. Ger. 8p. Fr.Gar.Hbt.Poi.Rua .
T.V. yea yea yea yea yea
,..
8tauty Parlor yea no yea no ytl no
Valet yea yea yea yea yea
,..
Drug Store yet no no no no no
Blrbar Shop yea no yea no yet.
no
Ottler Faclllllll
\1
STATE OF NEW YORK.

NewYorkCI(1
Borough: llanhiiiWI
"-Yolk.Citr
lonMiglls .....
Addraaa 180 Central Park 45 W. 81st St. Zf7 Madison Ave. 245th Ave. 224 W. 49th St. 23rd St. &
South Naw York 24, N. Y. Nsw York 18, N . Y. New York 11, N.Y. New York 19, N.Y. Lexington Ave.
NewYork19, N.Y.
New York 10, N.Y.
Telephone Area Code & Number 212 Cl7..()300 212 EN 29200 212 MU 8..()300 212 GR 3-6400 212 Cl 6-5252 212 GR 6-19211 TelephOne Atll
Map Location J7 H-1 .... 012 H-1 .111
Mlp Looltlon
NAME EIIHX HOUH Excelalor Hotel Executive Hotel Firth Avenue Forreat Hotel George
Hotel
Waahlnglon
Hotel
Nulllbt
Per Cent of Rooma Air Conditioned 90'/o 50/o 100/o 75
1
/o 100
1
/o 80/o
Per Cent of Rc
DAILY RATES
ROOMS-WITI
single-one person none none none none none nona
lull alze bed- two persona none none none none none none
tun
twin beds-two persona none none none none none none
hi
ROOMB-Wl1'1
single-one person 16.(;) to 26.00 7.00 to 9.00 12.50 to 15.50 10.00 to 14.00 8.00 to 10.00 1.00 to 10.00
lull alze bed- two persons 20.00 to 28.00 9.00 to 11.00 15.50 to 17.50 15.00 to 19.00 11.00 to 14.00 11.50 to 15.00
tulle
twin beds-two persons 20.00 to 26.00 9.00 to 11.00 17.50 to 19.50 15.00 to 19.00 12.00 to 15.00 12.50 to 10.00
hi
SUITES-PAR
one bedroom 30.00 to 60.00 14.00 to 18.00 21.50 to 26.00 25.00 to 35.00 20.00 to 24.00 25.00
two bedrooms 55.00 to 90.00 21.00 to 27.00 40.00 to 60.00 45.00 none 34.00
HOUSEKEEPING SUITES
HOUSEKEEP I
parlor and one bedroom 30.00 to 60.00 14.00 to 16.00 21.50 to 30.00 25.00 to 35.00 none none PI
parlor and two bedrooms 55.00 to 90.00 21.00 to 21.00 none 45.00 none none
par
PORTABLE BED tor extra person
PORTABLE I
In dOIIbla bedroom or suite 4.00 2.00 3.00 3.00 2.00 2.50
Indo
RAT8 AVAI
Net Group (nQncommlaslonable) no yes yes yes yes yea
Net Group
American/Modified American Plans no yes no yea no yea

PARKING-24 HOURS

garage 3.80 Incl. pick 2.00 + .50 pick 2.75 + .75 pick 2.80 3.00 2.50 Incl. pick
up & delv. up & .50 delv. up & .75 delv. up & delv.
outdoor-ollstreet not available not available nol available 1.50 & up not available not available
TRAVEL TO FAIR
Public Transportation aee rev. area 1 map sea rev. area 1 map see rev. area 1 map see rev. area 1 map sea rev. area 1 map see rev. area 1 map
SERVICES
Foreign Languages Spoken Fr. Ger. Gr. II. Sp. Fr.Ger.lt.Poi.Rus. Fr.lt. Sp. Fr. Ger. II. Sp. none Fr. Sp.
Forti
T.V. yes yes yea yes yes yes
Beauty Parlor yea yes no yes no yes
Valet yes yes yea yes yes yes
Drug Store yas yes no no no yea
Barber Shop yes yes no yes yes yea
Other Fecliltlea
10
.... '"3'.:
STATE OF NEW YORK
llllwYIIkCIIr
......... , ............
.1; f! .-.:\',
Acldfl!ia 114 E. elnd8L 1311 W.ll5tll St. 7005thAve. 3717th Ave. LtxlnalonAve. 118W.ftat;
:;, ..
Ntw'fork22, N.Y. NtwYOI'k 18, N.Y. N.W York 111, N. V. Ntw York 1, N. y, 1211tJt. NtwYork1t, N.Y.
Telllphohe Atel Code a Number l'ltfiL3410
New Yllrk 10, N. Y.

.-';1'>.-J,.
212015-1IKIO 212017-2200 212 PE 11-3400 211 Gf'i 5-4aO
Map L.ooatlon . . ' ....
.... .... Q.l ... , .
"''
! r ;
NAill ......... Holel Gorll.n Hotel Golhlm Hotel Governor G ......... Pill'k GIWitNcwlhlm
CAnton Hottl Hofltl.
"*'
Number of Trafttllnt Roorna 130 118 3110 1,100 1100 4GO
::
Plr Clnt of Roama Alr.Conctltlontd 10001t 100'1o 1000/a
.,.,.
101Wo

ROOMB-WITHOUT "'IVATE BATH
' tlngi ... OIII pti'IOII 110111 none none none none none
lull 1111 bMf-, two. peraont 110111 none none none none none
twin blda-:'two 111110111 none none none none none none
ROOMs-WITH PRIVATE BATH
,,!'"
PII'IOII 18.00 to 17.00 12.00 14.00 to 20.00 8.00to14.00 11.00 11[114.00 . 7.80 to 11.00
PlrtOnl 17.00 to 22.00 14.00 19.00 to 30.00 11.00 to 19.00 14.00 10 18.00
'10.80 14.00
tirin peraont 17.00 to 22.00 14.00 19.00 to 30.00 11.00 to 21.00 14.00 tO 18.00 10.80 to 14.00
SUITE8-PARLOR + lfEDROOM(S)
0111 bedroom 22.00 to_35.00 18.00 to 20.00 38.00 to 47.00 20.00 to 35.00 20.00 to 27.oo 1UO to 84.00
bWobeclrvoma 88.00 to 88.00 none 811.00 to 71.00 80.00 to eo.oo 30.00 tO 45.00 none
HOUSEKEEPING SUITES
put or IIICI bedroom 22.00 to 35.00 18.00 to 20.00 none none 27.00 to 35.00 none
parlor and bllo blclroom 88.00 to 88.00 none none none 35.00 111 80.00 none
PORTABLE BED for!IXItlpeiiOn
In or aulle 3.00 3.00' 4.00 3.00 3.00 2.10.
...
Net Group (noncommllonable) YH yea no
Y"
yet yet
Amlrloan/Modlllld American Plane no no no no no no
PARKING-M HOURS',
garqe 3.50 incl. pick 3.50 Incl. pick 3.50 Incl. pick 3.00 Incl. pick 2.10 Incl. pick Ulllnol. pklk
up&delv. up a delv. up a delv. up ldelv. up&dtlv. up&delv.
outdoor-off-11nNt not IYIIIIble not available not available 3.00 not available not.avaJiabll
TRAVEL TO FAIR
Publlo TrentpOrllllon .. rev. 11'111 1 map ... rev. 111111 map ... rev. am 1 map .. rev. am 1 mep ... ,.., ..... 1map
-I'IV .. ,.. 1 map
Auto mlllia and time ... rev. 11'111 1 map -m.ar111 rnep .. m. am 1 map ... rev. am1 map ... ,.., ..... ,map ... ,.., ...... 1mep
8ERVICE8
Foreign Llnguagea Spoken Fr. Ger. II. Sp. Arm. II. Sp, MEL+ 11 othtrl MEL + 5 othtrl Fr. Ger. 11. Sp. Fr. Ger. Sp.
T.V. yea yee (1.00 dally) Yll Yll yel yet
fleauty Parlor no no yea no yn yn
Valet Yll Yll yee yee yel yn
Drug Store no no yea
Y"
no YH
Berber Shop no no yu yea no ytl
Other Facllltlll Guta hive acoe11
to prlvete park
fi'
STATE OF NEW YORK
NewYorkCIIy
llllrYOIIICI
Borough: ManheHan
..........
Addreaa 355th Ave. 1234 Broadway 141 W. 73rd St. 150 Central Park 353 W. 57th St. 57th St. between
New York 3, N. Y. New York 1, N.Y. New York 23, N.Y. South
New York 19, N.Y. 9th & 1oth Aves.
New York 19, N. Y.
New York 19, N. V.
Telephone Area Code & Number 212 GR 36000 212 LO 54100 212 EN 27400 212 Cl 67700 212 co 5-6100 212L T 1-11100 Tetephoftli
Map Location 012 H10 HS J7 07
o .. Mapi.Ooltk
NAME Grosvenor Hotel Hadson Hotel Hamilton Hotel Hampshire Henry Hudson Holiday Inn
House Hotel of New York City
(to open 1963)
Number of Transient Rooms 350 200 15 180 1,000 606 Nutr
Per Cent of Rooms Air Conditioned 50% (2.00 daily) 40'/o 33'/o 100'/o 60'/o 100'/o PerCent of
DAILY RATES
ROOM8-W
single-one person none 3.00 to 4.00 none none none none
lull size bed- two persons none 5.00 to 7.00 none none none none ful
twin beds-two persons none 6.00 to 6.00 none none none none
full size bed- two persons 14.00 to 16.00 7.00 to 10.00 7.00 to 6.00 22.00 to 28.00 11.00 to 16.00 17.00 to 18.00 fUI
twin beds-two persons 13.00 to 16.00 8.00 to 12.00 7.00 to s.oo 22.00 to 28.00 12:00 to 18.50 17.00 to 18.00
SUITES-PARLOR + BEDROOM($)
8UITU-P.
one bedroom 25.00 12.00 to 19.00 none 36.00 to 50.00 20.00 to 60.00 36.00
two bedrooms 39.00 to 41.00 none none 60.00 to 105.00 53.00 to 65.00 54.00
HOUSEKEEPING SUITES HOUSEK1
parlor and one bedroom none none 10.00 to 12.00 36.00 to 50.00 none none
parlor and two bedrooms none none none 60.00 to 105.00 none none
PORTABLE BED for extra person PORT ABU
In double bedroom or sulle 3.00 3.00 2.50 5.00 3.00 3.00 In
RATES AVAILABLE ON REQUEST RATES A'
Net Group (noncommlsslonable) yes yes no no yes yes NatCinl
American/Modified American Plans no no no no yes yes Amtrllllft
PARKING-24 HOURS
garage 2.50 + .25 pick 3.00 incl. pick not available 3.50 Incl. pick 3.00 Incl. pick no charge
up & .25 delv. up & delv. up & delv. up & delv.
outdoor-off-street not available not available not avai lablo not available not available not available
TRAVEL TO FAIR
Public Transportation see rev. area 1 map aee rev. area t map see rev. area 1 map see rev. area 1 map see rev. area 1 map see rev. area 1 map
SERVICES
Foreign Languages Spoken Fr. Ger. Hbr. it. Sp. Sp. Ger. Sp. Fr. Ger. Hu. II. Sp. MEL + 11 others Fr. Ger. II. Sp.
Fe
Beauty Parlor no no no yes yes yes
Drug Store no yes no yes yes no
Berber Shop no no no yes yes yes
Other Facilities housekeeping units swimming pool swimming pool
in all rooms steam rooms
sun decks
12
: .,...._ '} :;

STATE OF NEW YORK
..... ,__
.,.,._,:. : c"f._trf

' : ': ;. '
,.;t,; .';(t.;.i

il1 W. Old St. . &11tSt.' 145 E. 23rd St. 203 W. 74th St. 120W.+tlh St. 1311 w. 41t118t;'

Niw YorUII, N.Y. lith Ave. NIIW York 10, N. Y. (at BroadWay) New York38, N.Y. New vortcae, N. v.
ArH 'Codlt & Numllli'
New York 111, N. Y. New York 23, N. Y.
att.ill .... ' 21liCIN700 212LT 1-4100 212 GR 5-3840 212 EN 2-3000 212 JU 2-31100
::,j
'..., Looatlon .. N Cl-7 .111 .... fH' ....
,,,
NAill! HOIIIInd Hotel Hownl Kenmore Hotel Klmberlr Holel King ldWWd
lbtlokelbookw
Johneon'a Holel Holel
Motor Lodge
400 300 200 42& aao 4oo
Per Cent of Rooiiit Air CondiUonacl 30'/o 100'1t none 100'1o 7Gift
DAILY RATI8
!'lOOMB-WlTHOUT PRIVATI! BATH
trnglo-onl penon i!One none 4.50 to 5.50 none none none
full two pti'IOIIa nona none none none nona none
twill blcl.-:-two .,.,._ none none none nona nona nont
....
8.00 12.00 to 20.00 8.50 7.00 toii.OO 5.1!0 to 8.110 11.00 to 10.110
tUIII!ZII pet10na 8.00 14.00 to 22.00 10.00 10.110 to 12.110 8.00to12.00 t:i:Jo to 1f.t
twin becle-two .,.,._ UIO 14.00 to 22.00 12.00 11.110 to 14.00 11.00 to 12.110 '10.011 to' 18.00
8UITEB-PARLQA + BEDROOM(&)
one bedroom 14.00 34.00& up none 11.00 to 24.110 none ti.OO to 20.00
two bedroom none 50.00& up none nona nona none
HOUSEKEEPING sums
parlor and one bedroom none none none 20.110 to 211.00 18.110 to 22.110 none
parlor bedroom none none nona nona nona none
PORTABLE 8EO for extra peraon
In double bed100m or aulte 2.00 3.00 2.00 2.00 2.00 3.00
RATES AVAit..ABLE ON REQUEST
Nat Group (IIOiicommlulonable) yet yell YN yea yea yea
AIMTICIIIIIModlflac!Amerloan Plana no YH-modllled only no no no hO
HOURS
garage 2.50 Incl. pick no charge 2.00 3.50 2.75 Incl. pick 3.50 Incl. pick
up 1. delv. up I. delv. up ldelv.
ciutdoor-off.ltl'llt 2.50 noiiYallable not available not available not IVIIIabll not aYillable
TRAYa TO FAIR
Public TI,'I"'PPrtallon - rev. area 1 mep 111 rev. area 1 map eee rev. area 1 map aee rev. erea 1 map eee rev. am 1 map
- rw. area 1 map
Auto miiMgt and lima -rev. area1 map 111 rev. area 1 map eee rev. area 1 map 188 rev. area 1 map ... rev. lrtl 1 map
- rw. area 1 map
.8ERYICII
Foreign LanguageeSpcken Fr. Ger. Hbr. II. Sp. Fr. Ger. II. Sp. MELtHbr.Poi.Rua. Sp. Fr. II. Sp. Ger.Hbr.Poi.Sp.YI.
T.V. YH YH
yet
YN yn yea
Beauty Parlor no no no yn no yea
Valet
YH YH yea YN yea
Drug Store no YH no
YN no yea
Barber Shop no no no
YN no yea
Other Faclllt181 awlmmlng pool
roof garden
recreation room
STATE OF NEW YORK
IMwY0111CIIJ
NtwY4Mtll
lorougtl: lhnhallan
......-ut
A<ldreaa
22 E. 38th St. 12 E. 31st St. Lexington Ave & 166 W. 75th St. 155 W. 66th St. 48th St. a 8th Ave. Mdnld
(at Madison Ave.) New York 16. N. Y. E. 48th St. New York 23, N.Y. New York 23, N.Y. New York 38, N. Y.
New York 16, N Y.
New York 17, N.Y.
, . . , ~
Telephone Area Code a Number 212 MU 5-3700 212 MU 4-7460 2t2 PL 5-4400 212 TR 3-3000 212 su 7-6800 2t2LT 17000
Map Locetlon .... J-10 Kl 05 Q-1 o ..
MepLOCil
NAME Lancaster Hotel Le Marquis Lexington Hotel Lincoln Square Lincoln SqUire Loew't Midtown
Hotel Hotel Motor Inn Motor Inn
(to open 1963)
Number .of Transient Rooms 475 92 BOO 300 260 366
NUl
Per Cent of Rooms Air Conditioned 25% 15/o 100% 25% 100
1
/o 100
1
/o
PtrCenu
DAILY RATES
ROOMS..WJTHOUT PRIVATE BATH
ROOMS-'
single-one person 5.00 to 6.50 4.00 to 6.00 none 4.00 to 6.00 none none
full size bed- two persons none 5.00 to 7.00 none 6.00 to 8.00 none none
flj
twin beds-two persona none 5.00 to 7.00 none 6.00 to 8.00 none none
ROOMS":'V
single-one person 6.50 to 15.00 5.00 to7.00 10.75 to 15.95 5.00 to 8.00 14.00 to 18.00 12.00 to 20.00
full size bed- two persons 13.00 to 20.00 7.00 to 9.00 14.95 to 16.95 7.00 to 10.00 14.00 to 18.00 14.00 to 22.00 fll
twin beds-two persons 13.00 to 20.00 7.00 to 9.00 16.95 to 20.95 8.00 to 12.00 15.00 14.00 to 22.00
SUITH-P
one bedroom none none 29.90 to 50.00 12.00 to 16.00 30.00 to 50.00 34.00 a up
two bedrooms none none 53.00 to 65.00 none 46.00 to 60.00 50.00 a up
HOUSEKEEPING SUITES
HOUIEKEI
parlor and one bedroom none 12.00 to 15.00 none 12.00 to 16.00 none none
parlor and two bedrooms none 18.00 to 22.00 none none none no no
PORTAIU
in double bedroom or suite 2.00 3.00 3.00 2.50 1.00 & 2.00 3.00
In
RATES AV
Net Group (noncommlsslonabte) no yes yes yes yes yes NtiGro
Amerlcan/ModllledAmerican Plans no no no no no no American/
PARKING-24 HOURS
PARKING
garage 2.75 + .75 pick 3.00 3.50 Incl. pick 3.00 no charge no charge
up & .75 delv. up & delv.
outdoor-off-street not available 3.00 4.00 not available not available not avallabla
TRAVEL TO FAIR
Public Transportation see rev. area 1 map see rev. area 1 map see rev. area 1 map see rev. area 1 map see rev. area 1 mep see rev. area 1 map
Auto mileage and time see rev. area 1 map see rev. area 1 map soe rev. area 1 map see rev. area 1 map aoe rev. area 1 map see rav. area 1 map
SERVICES
Foraign Languages Spoken Fr. Ger. Sp. MEL+Hbr.Poi.Aus. MEL+ Du. Por. Ger. it. Sp. Fr. Ger. it. Sp. Fr. II. Sp. FOI
Beauty Parlor no no yes yes no no
Valet yes no yes yes yes yes
Drug Store no no yes no yes yes
Barbar Shop no no yes no no no
Other Facilities swimming pool swimming pool
14
"
: STATE OF NEW YORK

HMIYOIIrCIIr
........ : ............

Addrtll
;.: ...f
. 111 e. 68th st. 28 e. 83rd st. 201 W. nth St. tSE; 58th St . PirkAve.at 1110 W.lllllt St. (at >'
New York all, N. Y. NewYork21. N.Y. New York 24, N.Y. Now York 22, N. Y. 34th Sf; Ave. of N Amttr4
New York 18, N. Y.
Telephbhil CO.U;a Number PL 3-811110 212 :TE81400 212 EN 27100 212EL 11-5000 212 MU 3-40110
, J,oi!'at& tt.;,' '
Map f.,ooatlon
1(01 .
Kf H-1 K ..
..
.,., ,. . .'. ... ,.,.

NAME . Hotel
Lowell Hotel Lucerne Hotel Madleon Hotel
Mn....-n ..
\:
.............
;I'
Vendttrtlllt Hotel
Hotel'
' llf ..
Number or T1'81111ent Roomo 1110 ao 200 280 508
Per Cent of Roome Air' ConditiOned 1110'h 100
1
/t 10'/t 100'/t 80'1.
,OIJtl.
. l
DAILY RATES

.:: , ;'
!llnal.-one peraon none none 4.50 none none
-
fuii.IIIU' bed-. two pereona none none none none none none
twin bide-two pereon none none none none none

'. !. :.>!
ROOM8-WITH PRIVATE BATH
elngleo'-one pereori 19.110 to 24.00 17.110 to 20.00 8.00108.00 17.00 to 22.00 9.00 to 22:00 10.110 10'14.&0
fulltlze .bid- two pereone none none 9.00 to 11.00 none 14.oo to 22.00 . 14.11010 1t.Oo
. &edt-two j)ereona 22.00 to 29.00 20.00 to 23.00 10.00 to 12.00 21.00 to 27.00 18.00 to 22.00' 14.oo to'te.oo
8UITE8-PARL()R ..t IEDROOM(S)
one bedroom 38.00 to 43.00 28.00 to 35.00 12.00 to 18.00 34.00 to 49.00 28.00 to 3S.OO 23.00 to 30.00
tWo bedroom 88.00 ao.oo to ao.oo none 58.00 to 58.00 52.00 43.00 to 48.00
HOUSEKEEPING SUITES
parlor. Inc! one bedroom 38.00 to 43.00 28.00 to 35.00 13.00 to 17.00 none none 'none
...
parlor tWo bedrooms 88.00 &0.00 to 60.00 none none none none
.. ,;(,.
''!
PORTABLE BED for extre pereon
In double bedroom or eulte 3.00 3.00 2.00 3.00 3.00 3.00
.t ..
Ntt Group (noncommluloneble) no no yes (adult only) yea yaa )'Ill
Amertcan/ModlfledAmerlcan Plana no no no no yes no
'.r.
PARKING-24 HOURS
garage 3.00 + .50 pick 3.00 Incl. pick 2.00 3.110 Incl. pick 2.10 + .25 pick 3.60 Incl. plok
up & .50 delv. up & delv. up & delv. up & .25 delv. up & detv.
outdoor-off-1treet not available rtot available not available not available not available nelavellable
TRAVEL TO FAIR
Pubilc. Tnanaportetlon ... rev. area 1 map see rev. area 1 map see rev. area 1 map see rev. area 1 map eee rev. area 1 map eea iev. area f -map
Auto mlleege and Ume see rev. area 1 map aee rev. area 1 map see rev. erea 1 map see rev. area 1 map 11e rev. area 1 meP Me t.v. ar1 map
SERVICES
Foreign Lenguagea Spoken Fr. Ger. SIJ Fr. Ger. it. Sp. Sp. Fr. Ger. it. Por. Sp. Fr. Ger. Qr. Jt. Sp. Fr:lt.Sp.
T.V. yet yea yea yee yH
,..
Beauty Parlor yee no yes yea yes yet
Valet yee yes yea yea yH
,..
Drug Store no no no yea yea
,..
Berber Shop yea no yea yea yes no
Other Facilities
,.,
._YM:CJtlr
--
............
......,
44!1'1 to 45th Sts Broadway & 76th St 12W. 44!t'1 Sr. 72ll West End Ave. :1} e. :JIIIfi St. Sind St. a
........
at 8111 ....... Nelli York 24, Y. Nllw Vortc 311, Y. N- York 25. "' Y.
New Yorlc 1&. N. Y.
New York 311, N. Y
..._ YGttu.lll. Y..
Telljll'lolle hea Code & I'SumCM m Ju 2-e:m 212 su 7-1900 212W2-Iif40 212 AI g,.J31111 212 IIIU g,.1911J Z12PE..,._
- t.oc:a1lcm
.. G-5 ....
...,
.... ....
NAME lllallllallan Holill
..........,.
llansfteld Hotel Marcy Hotll ..... 1111%'1 I
:,
TCRHfl Hotel
...... gla .. IIDIII
Haellllw Waa.n
Numtler of Transient Rooms 1,400 300 !50 125 50 II
Per C.nt of floclna Air Conditioned 100'1 1001 75'1 2!1'1a 1CI'Io Sl"f
DAILY RATES
ROOMS-WintOUT PRIVATE BATH
tif191e-one person none 4.00 4 00 to 5.50 none 4.00 to 5.00 4.50toi.OO
!ult size bS- t<ro persons none none 5.50 to 7.00 none 6.00 to 7.00 7.ootoa.oo
twin bedS-!IIro persons none none 6.00 to 7 50 none 6.00 to 7.00 7.00toi.OO
Single-one person 8.00 to t4.25 6.00 to to 00 6.50 to 9.00 9.00 to 11.00 6.00 to 8.00 1.50 to 10.50
full size bed- two persons 12.50 to 19.00 10 00 to 12.00 8.00 to 1T .00 11.00 to 14.00 7.00 to9.00 1.50 to 14.50
twin beds-two persons 13.50 to 20.00 11.00 to 14 00 8.50 to 12.00 12.00 10 14.00 7.00 to9.00 9.50 to 14.50
StJITES-PARLOfl + BEOROOU(S)
one bedroom 25.00 ta 35.00 18.00 11.00 to 18.00 1600 none 20.00
two bedrooms 45.00 to 90.00 none none 25.00 none 30..00
HOUSEKEEPING SUITES
parlc.r and one bedroom none none 13.00 to 20.00 none none none
parlor and two bedrooms none none none none none none
PORTABLE BED for edra person
in double bedroom or sute 3.00 3.00 2.00 2.00 3.00 2.50
Net Group yes yes yes no yes yes
Amerlc:atliMOdilled American Plans yes (groups only) yes yes no no no
PARKING-24 HOURS
garage 3.00 incl. piCk 2.00 3.00 2.00 3.00 incl. pick 2.50
outdoor-oil-street 3.00 not available nol available not available not available not available
TRAVEL TO FAIR
Public Transportation see rev. area 1 map see rev. area 1 map see rev area 1 map see rev. area 1 map see rev. area 1 map see rev. area 1 map
Auto mileage and lime see rev. area 1 map see rev. area I map see rev. area 1 map see rev. area 1 map see rev. area 1 map aee rev. area 1 map
SERVICES
Foreign Languages Spoken MEL+ Du. Fl. Por MEL+ others Fr. it. Por. Rus. Sp. Fr. lt. Sp. II. Sp. Ger.lt.Poi.Rus.Sp.
Beauty Parlor yes no no no yes yes
Drug Store yes no no no yes yes
Barber Shop yes yes no no yes yes
Other Facilities roof garden
11
STATE OF NEW VORl(
.... , .. .
....... , ............ .
Add,... 'flo Parte Ave. 15 Central Park 145 W. 51th St. 510 W .c2nd St. 42W t11St.

NYork21,N. V. Waat New York 18, N. Y. NewYorkSII, N.Y. New York 1, N. V. NeW Yotli at. tt v, .
New York 23, N.Y.
' -,' '.>
212.RH4-mo 212 co 5-0060 212 01 '7-7440 212 OX 5-7171 212 WI7-GIIOO
K7 H-1 J-7
, .. ....
tL\Mif

MIYfloWer Hotel Meurlce Hotel Motel. City Mlll'i'aJ Hill NatiiU HoW
Hotel'
i
Number of fta1111ent Roome eo 175 200 251 55
''211
PW cant ot Aoomi Air OondltlCined 1QOflo 85'/o 100'1o 100'/o 110'/o
.:''' '.,:;.,
RATEI
t'....'
,:,
ROOM8-WITHOUT PRIVATE BATH
linj1.:..0na peraon none none none none none tiiOtoUO
fUll lin lied-: two pt180111 none none none none none Ubl04.il0
twln peraone none none none none none 110M
.. ._;_:
ROOM&o:-WITH PRIVA'n! BATH
tlngl..,.ona pe...On 18.00 to 20.00 14.00 to 17.00 10.00 to 11.00 14.00 to 18.00 7.00 to 10.00
.. S.OOtoUO.
f!'ll a.ln becl- two peraona 20.00 to 24.00 none 15.00 to 18.00 18.00 to 20.00 10.00 to 12.00 4.c!C,.to'e.OII
IWln peraona 20.00 to 24.00 18.50 to 18.00 15.00 to 18.00 18.00 to 24.00 11.00 to 13.00

'I. ; ' .. t';-:;_ ..
+ BEDR00Ml8l
onabadnoom 28.00 to 315.00 25.00 to :Jt.oo 13.00 to 19.00 28.00 to 32.00 20.00 to 24.00 nona
*bedrooms 3T.OO to 85.00 45.00 22.00 to 36.00 none none none
HOUSEKEEPING SUITES
<:GH
parlor arid ona bednoom none none 13.00 to 19.00 none none .:riOna ..
parlor and tWo bedroom nona none 22.00 to 38.00 none none none
.;:- .. :
In doub1e bedroom or aultt 3.00 2.'15 4.00 2.50 2.00 too
RATES AVAlLABLE ON REQUEST
.. :j
Net Group no yea yea yaa yea
Amtrlc:an/Modlflld American Plana no no no no no
no;.
'.:::;-,<;,t,
PAAKING-24 HOURS
garage 3.211 + .50 pick 2.711 4.00 Incl. pick no charge 2.50 2.50
up & .50 delv. up& delv.
ou1door-offstreet not available not available not available not available not available 2.110
.TRAVEL TO FAIR
: \ !
Public Tranaportatlon - rev. area 1 map
aee rev. area 1 map see rev. aree 1 map 111 rev. area 1 map aee rev. area 1 map -lw. area 1 map
Auto mileage and time - rev. area 1 map
eee rev. area 1 map see rev. area 1 map aH rev. area 1 map see rev. area 1 map -';.;,. am, ...
IIRVICEI
Foreign Languagaa Spoken MEL+Cz. Ou. Por. MEL + 5 others Fr. Ger. Gr. II. Por. Fr.Ger.Sp. Fr.Sp.
T.V. yea yea yea yes yaa yea
Beauty Parlor no yee no no yaa no
Yale! yea yea yea Ylll yaa yea
Drug Store no yea yes no no yea
BarberShop no yes no no yaa no
Other Facllltlaa
swimming pool
11'
\'
\
'
'
.. <"
'<
STATE OF NEW YORK
, : ' \ - ~ ' .,: '!'
NewYorkCitr
,...,.,
Borough: Mahlttln
......
592 7th Ave. 112 Central Park 50thSt.&MadlsonAv Ave.of the Americas 34th St. & 8th Ave. 1 Fifth Ave.
Alff'
Addreaa
. ~
(at42St.) South New York 22, N. Y. 53rd & 54th Sis. New York 1, N. Y. New York 3, N. Y.
New York 36, N. Y. New York 19, N.Y. New York 19, N. Y.
TelephO
Telephone Area Code & Number 212 WI 7 3800 212 Cl 7-7900 . 212 PL 3-4800 212 JU 6-7000 212 LO 3-1000 212 SP 77000
Map location Hl J.7 Kl J-8 01 012
MlfJLoc
NAME National Hotel Navarro Hotel New Weston New York Hilton New Yorker One Fifth Ave.
Hotel at Rockefeller Hotel Hotel
Center
(to open 1963)
Number of Transient Rooms 100 120 700 2,153 2,500 200
~
Per Cent of Rooms Air Conditioned 30'1o 100
1
/o 100'1o 100
1
/o 100
1
/o 100'1o
PtrCen'
DAILY RATES
ROOM&
single-one person 4.00 to 5.00 none none none none none
full size bed- two persona 7.00 to8.00 none none none none none
twin beds-two persona none none none none none none
ROOMS
full size bed- two persons 9.00 to 10.00 19.50 to 26.00 19.00 to 25.00 16.00 to 28.00 13.00 to 18.00 none
twin beds-two persons 10.00 22.00 to 26.00 19.00 to 25.00 16.00 to 28.00 15.00 to 21.00 16.00 to 20.00
SUIT&
I'
one bedroom none 28.0" to 40.00 28.00 to 50.00 45.00 & up 26.00 to 48.00 28.00 to 38.00
two bedrooms none 50.00 38.00 to 75.00 65.00 & up 43.00 to 75.00 53.00
HOUSEKEEPING SUITES
HOUSEl
parlor and one bedroom none 28.00 to 40.00 none none none none
parlor and two bedrooms none 50.00 none none none none
PORTAE
In double bedroom or suite 2.00 3.00 3.00 3.50 3.00 3.00
RATES
Net Group (noncommlsslonable) no yes no yes yes yes
NeH
American/Modified American Plans no no no yes (groups only) no no
Amerlo.e
PARKING-24 HOURS
PARKIN
garage not available 3.50 incl. pick 3.50 Incl. pick 3.50 incl. pick 3.00 Incl. pick 3.00
up & delv. up & delv. up & delv. up & delv.
outdoor-off-street not available not available not available not available not available not available
TRAVEL TO FAIR
Public Transportation see rov. area 1 map see rev. area 1 map see rev. area 1 map see rev. area 1 map see rev. area 1 map see rev. area 1 map
SERVICES
Foreign Languages Spoken Ger.Hbr.lt.Poi.Sp. Fr.Ger.Poi.Sp. Fr.Ger.lt.Sp. MEL+ others MEL+ others Fr.Ger.lt.Sp.
Beauty Parlor no no yes yes yes yes
Valet no yes yes yes yes yes
Drug Store no no yes yes yes yes
Barber Shop no no yes yes yes yea
Other Facilities housekeeping
rooms available
11
i.
STATE OF NEW YORK
. ( . ';,' ;'
235W.<48111St. 752 Weet End Ave. 150 Rlve1'81de Dr. 299ParkAve. 50W.77th St. 2ll w. 'l3td 8t;
New York 38, N.Y. New York 25, N. Y. New York 24, N. Y. Y. New York 24, N.Y. (off f'llk)
New York 2S, N.Y.
Taltphone Arel.Codt' & Number 212 Cl 8-&500 212 Rl 11-3500 212TR 3-8200 2128U 7-5800
Map LOcation :: H4 H4 ca... K .. H .. ....
HAM I Paramount Hotel Parla Hotel Park Crncent Park Lane Park,._ ParkRorld .. ,_
Hotel Hotel . Hotel Hotel
Number of Trailalent Rooma e10 200 100 250 218 110
Pw Cent of Rooll* Air Conditioned 100'11 50'/o 8
1
/o 100'/o 25'/o 111'1.
DAtLY RATI!8
lllngl .... ont pel'8on none none none none 3.50to4.00 none
full lilt two ptl'80na nona none none none 5.00to8.00 none
twill pe110ne nona none none none 5.00to8.00 none
ROOMS,..WITH PRIVATE BATH
elnglt-ona peraon 7.50 to 10.50 5.00to 8.75 8.00 to 15.00 19.00 to 22.00 4.110 to 8.00 8.00 to 12.00
fUll alze bed- two pereone 10.50 to 13.50 7.110 to 9.75 11.00 to 18.00 25.00 to 26.00 7.00to 10.00 10.00.10 15.00
twin '*"two pe110ne 12.00 to 15.00 9.00 to 13.50 11.00 to 1a.po 26.00 to 28.00 8.00 to 10.00 12.011 to 1t.OO
'"
one bedroom 24.00 to 28.00 10.50 to 14.50 20.00 to 25.00 40.00 to 55.00 12.00 to 15.00 1e.oo&up
two bedrooma 'nona none 30.00 to 35.00 85.00 to 75.00 none 25.0o& up
HOUSEKEEPING SUITES
parlor end one bedroom nona none 20.00 to 25.00 none 12.00 to 15.00 1a.oo&up
perlor and two bedroom nona none 30.00 to 35,00 none none aoo&up
PORTABLE BED for extra pel'8on
In double bedroom or eulta 3.00 2.00 3,00 5.00 2.00 2.00
Net Group (noncommiAionabla) yA yes yea no yae yea
AmerlcaniModlllad Amerloan Plane no no no no no yell
PARKING-24 HOURS
garage 3.00 Incl. pick 2,00 2.50 3.50 + .50 pick 2.50 2,50
up & delv. up & .50 delv.
outdoor-olfetraat not avnllabla not available not available 4.00 not available 2.00
TRAVEL TO FAIR
Pullllc Transportation see rev. area 1 map aae rev. area 1 map see rev. area 1 map see rev. ere a 1 map aae rev. area1 map ... rev. areal map
Aulo mileage and time AI rev. area 1 map eee rev. area 1 map aee rev. area 1 map see rev. area 1 map eee rev. area1 map -rev.area1map
SERVICES

Fore!gn Languagea Spoken Fr. Ger. II, Sp, MEL+4othal'8 MEL+ Gr.Rua. Fr. Gar. II. Sp. Gar. MEL+ Hbr. Pol.
T.V. yea yes yea (8%) yea yes yea
"'
Beauty Parlor yet yea yea yea no no

Valet yea yea yea yea yes yea
Drug Store no no no no no 110
,.. BarberShop yea no no yea no no
Other Faolllllea swimming pool swimming pool
solarium Iennie court
golf drive
roQI deck
...
STATE OF NEW YORK
NewYorkCIIy
I
Borough: M1nhettan
I
Address 870 7th Ave. 130 E. 39th St. 227 W. 45th St. 230 E. 51st St. 2 E. 61st St. 5th Ava. at 59th St.
New York 19, N.Y. New York 16, N.Y. New York 36, N.Y. New York 22, N.Y. New York 21, N.Y. New York 19, N.Y.
Telephone Area Code & Number 212 Cl 7-8000 212 MU 51100 212 Cl 66600 212 EL 5-0300 212 TE 8-8000 212 PL 9-3000
Map Location H7 K-10 H-8 L9 K7 K7
NAME Park Sheraton Peter Cooper Piccadilly Hotel Pickwick Arms Pierre Hotel Plaza Hotel
Hotel Hotel Hotel
Number of Transient Rooms 1,600 100 600 100 300 650
Per Cent of Ruoma Air Conditioned 100'/o 100'1o 100'/o none 100'/o 75/o
DAILY RATES
single-one person none none none 4.25 to 4.50 none none
full size bed- two persons none none none none none none
twin beds-two persons none none none none none none
full size bed- two persons 13.90 to 19.50 none 11.00 to 16.00 8.00 to 9.00 28.00 to 32.00 20.00 to 34.00
twin beds-two persons 13.90 to t9.50 t6.50 to 18.50 12.00 to 17.00 6.00 to 9.00 28.00 to 33.00 20.00 to 34.00
one bedroom 20.00 to 45.00 27.00 to 30.00 15.00 to 27.00 none 44.00 to 70.00 35.00 to 75.00
two bedrooms 42.00 to 64.00 none 27.00 to 36.00 none 70.00 to 112.00 50.00 to 110.00
HOUSEKEEPING SUITES
parlor and one bedroom none none none none none none
Net Group (noncommlssionabte) yos yes yes no no yes
American/Modified American Plans no no yes no no no
PARKIIIIG-24 HOURS
garage 3.50 incl. pick 2.50 + .75 pick 2.75 incl. pick 3.50 4.00 incl. pick 3.50 + .50 pick
up & delv. up & .75 delv. up & delv. up & delv. up & .50 delv.
outdoor-oil-street not available not available not available 4.00 not available 4.00
TRAVEL TO FAIR
SERVICES
Foreign Languages Spoken Fr. Ger. II. Sp. Fr. Ger. lt. Sp. MEL+ Gr. Nor.Sw. Fr.lt. Sp. Fr. Ger. Sp. MEL + 28 others
T.V. yes yes yes no yes yes
Beauty Parlor yes yes yes yes yes yes
Valet yes yes yes no yes yes
Drug Store yes yes no no yes yes
Barber Shop yes yes yes no yes yes
Other Facilities
20
',",
STATE OF NEW YORK
..... :WOilcCHr
.llelollllt: ............

14SW.481hSt. 234 W. <lath St. 14 E. 28th St. Park Ave. at 81st St. 10GW.47thSt. 550 10th Ave.
""'York 10, N. V. New York 38, N. Y. New York 18, N.Y. N- York 22, N.Y. New York 38, N. V. New York 18, N.Y.
TeltPhorie AteaCcMte & Number 212 Cl 7-8100 '212018-8800 212 LE 27800 212 PL 9-4100 212 PL 7-8380 2120XH100
MtpLooaUon H4 H-I .110 K7 H .. .. ..
..
NAMB'
'. Plpnouth Hotel P,..ldant Hotel Prince George Regency Hotel Rex Hotel Riviera Congre ..
Hotel
(to open 1963) Motor Inn
Number lltTr8fttltnt Roollll 330 400 1,000 500 200 182
Per.Ctnt o1 Rooms Air Conditioned 1Wo 1000/o 100
1
/o 1000/o 10'/o 100'1t
DAILY RATES
ROOt.I&-WITHOUTPRIVATEBATH
tngli-- peraon none none none none 3.50 to4.00 none
fullelzt '*'"'"two ptteone none none none none 5.00 to 8.00 none
twin becle-two none none none none 8.00 to 6.00 none
elngle-one peraon 7.00 to 10.00 1.00 to 10.00 11.00 to 13.00 22.00 to 30.00 4.00 tos.oo 12.00 to 18.00
full 112ibech two peraona 10.00 to 16.00 11.00 to 14.00 12.00 to 16.00 none 6.00 to9.00 18.00 to 20.00
' twilt Mda-two persona 11.00 to 17.00 12.00 to 15.00 13.00 to 17.00 27.00 to 36.00 8.00 to9.00 1e.oo to 20.00
one bedrOOM 18.00 to 18.00 18.00 to 20.00 25.00 to 45.00 44.00 to 80.00 none 38.00 to <18.00
tWo bedrooms none none 40.00 78.00 to 100.00 none none
HOUSEKEEPING SUITES
parlor and two bedrOOIIII none none none none none none
In double bedroom or aulte 3.00 2.50 3.00 7.00 2.00 2.00
Net Group (noncommlaeloneble) yea yee yes no yea no
Allllrloen!Modllled Amerloen Plane no no no no no no
PARKING-:M HOURS
garage 2.75 3.75 Incl. pick 2.75 Incl. pick 3.50 Incl. pick 3.00 no charge
up & delv. up & delv. up & delv.
outdoor-oil-street not available not avalla)lle not available not available 1.50 nol available
TAAVEL TO FAIR
Public Traneportatlon eee rev. aree 1 map eee rev. area 1 map see rev. area 1 map see rev. area 1 map eee rev. area 1 map aee rev. area 1 map
Auto mileage and time see rev. area1 map eee rev. area 1 map see rev. area 1 map see rev. area 1 map see rev. area 1 map aee rev. area 1 map
SERVICES
foreign Llnguagea SIJOken Fr. Ger. II. Pol. Sp. Fr. II. Sp. Fr. Ger. Ja. Sp. Fr. Ger. II. Sp. Fr. Gr. Rua. Sp. Fr. Ger. Sp.
T.V. yea yet yes yes yes yea
Beauty Parlor no no no yes no no
Valet yet yes yea yes yea no
Drug Slore no no yes no no no
BarberShop no no no yes yes no
Other Facllltlea
STATE OF NEW YORK
~ ; - :
,-1,
New York City

Borough: Manhattan
Ill
Address 501 Lexington Ave. 28 E. 31st St. Madison Ave. at 147 W. 43rd St. 44 W. 44th St. so W. 72nd St.
Ad
(at 47th St.) (at Madison Ave.) 45th St. New York 38, N.Y. New York 38, N.Y. New York 23, N.Y.
New York 17, N.Y. New York 16, N.Y. New York 17, N.Y.
tl
Telephone Area Code & Number 212 PL 5-1400 212 MU 90800 212 MU 69200 212 JU 23200 212 MU 28060 212 su 7..()500
Ml
Map Looatlon Kl J10 Kll H-1 H .. H-1
NAME Roger Smith Roger Williams Roosevelt Hotal Rosoff's Hotel Royalton Hotel Ruxton Hotel
Hotel Hotel
Number ol Transient Rooms 163 50 1,100 40 200 210
,.
Per Cent ol Roome Air Conditioned 100'1o 50'/o 75'/o 50'1 90'1
9(1'/o
DAILY RATES
ROOMB-WITHOUT PRIVATE BATH
Rt
single-one person none none none none 6.00 to7.50 none
lull size bed- two persons none none none none 8.00 to 9.00 none
twin beds-two persons none none none none 9.00 to 10.00 none
AI
lull atzs bed- two persons 13.00 to 18.50 10.00 to 14.00 19.00 to 23.00 7.00 to 10.00 12.50 to 18.50 10.00 to 14.00
SUITES-PARLOR+ BEDROOM(S)
Sl
one bedroom 22.00 to 35.00 none 42.00 to 48.00 15.00 & up 20.50 to 28.50 14.00 to 20.00
two bedrooms none none 65.00 to 71.00 none none none
HOUSEKEEPING SUITES
H
parlor and one bedroom none none none none none 14.00 to 24.00
p
In double bedroom or su Ita 3.00 3.00 3.00 2.00 3.00 2.00
R
Net Group (noncommlsslonable) yes no yes no yes no
Amerloan!Modllled American Plans yes no yes (groups only) no no no
A
PARKING-24 HOURS
F
garage 4.00 + .50 pick 3.00 Incl. pick 3.50 + .50 pick 2.50 3.00 2.00 Incl. pick
up & .50 delv. up & delv. up & .50 delv. up & delv.
outdoor-ollstree not available not available not available not available nc:.t available not available
TRAVEL TO FAIR
Public Transportation see rev. area 1 map see rev. area 1 map sao rev. area 1 map see rev. area 1 map see rev. area 1 map see rev. area 1 map
SERVICES
Foreign Languages Spoken Ou. Fr. Ger. II. Sp. Ger. Sp. Vi. MEL + 4 others Fr. Ger. Gr. Sp. MEL + Hu. Pol. Rus. Hu. Sp.
Beauty Parlor no no yes no yes yes
Drug Store no no yes no no yes
Barber Shop no no yes no no no
Other Facilities
sci Central Park
8oulh. ' .
NeW York 19, N.Y.
212PLH800
J1
NAME 8t.l(,orltz Hotel
Number of Trinllent Roome 1,000
Per cent of Roome Air Condllloned 100'1t
DAlLY RATES
elngle-one peraon none
fullalze two peraona none
twin bedt-two peraonli none
. alngl,_one peraon
lull two peraone
twin bedti;-two peraons
11.00 to 18.00
15.00 to 21.00
15.00 to 21.00
one bedroom . 20.00 to 50.00
two bedrooms 50.00 to 75.00
HOUSEKEEPING SUITES
parlor and. one bedroom none
parlor and two bedrooms none
PORTABLE BED .tor' extra peraon
In double bedroom or suite 3.00
Net Group (noncommlnlonable) yea
AmerlcantMcidllled Amerlcen Plana no
PARKING-24 HOURS
garage
outdoor-ott-atraet
3.25 Incl. pick
up & delv.
not available
TRAYI!L TO FAIR
Publlo Transportation sae rev. area 1 map
Auto mileage and time aaa rev. area 1 map
SERVICES
Foreign Languagn SpOken MEL + others
T.V. yee
Beauty Parlor yn
Valet yes
Drug Store yea
Barber Shop yes
other Facilities
21t 55th St.
New York 22, N.Y.
212 PL 3-4500
J-1
SL Regie Hotel
eoo
1000/o
none
none
none
18.00 to 23.00
27.00 to 32.00
27 .oo to 32.00
39.00 to 68.00
81.00 to 97.00
none
none
8.00
no
no
3.50 + .50 pick
up & .50 delv.
not available
123 W. 57th St.
New York 19, N. V.
212 Cl 8-1300
J-7
Salllbury Hotel
110
100
1
/t
none
none
none
12.00 to 14.00
14.00 to 19,00
14.00 to 19.00
25.00 to 40.00
45.00 to 80.00
25.00 to 40.00
45.00 to 80.00
5.00
yn
no
3.80 Incl. pick
up & delv.
3.00
aee rev. area1 map see rev. area 1 map
aee rev. area 1 map aae rev. area1 map
Fr. Ger. II. Sp.
yea
yea
yea
yes
yea
Fr. Ger. Sp.
yea
no
yes
no
no
150 e:1501h st.
New York 22, N.Y.
212 PL G-1800
K-1
San Ctrloa
Hotel
250
1000/o
none
none
none
13.00 to 15.00
16.00 to 20.00
18.00 to 20.00
23.00 to 28.00
50.00
23.00 to 28.00
50.00
3.00
no
no
4.00 Incl. pick
up &delv.
not available
aee rev. area 1 map
see rev. area 1 map
Fr. Ger. Sp.
yea
yes
yes
no
no
STATE OF NEW YORK
5111 Ave. & 58th St.
Naw Yo.rk 22, N.Y.
212 EL G-2eoo
K ..
s.voy Hltton
Hotel
895
80
1
/o
none
none
none
13.00 to 35.00
18.00 to 35.00
18.00 to 35.00
38.00 to 75.00
55.00 to 85.00
none
none
5.00
yea
no
4.50 Incl. pick
up & delv.
not available
ne rev. area 1 map
eae rev. area 1 map
Fr. Ger. II. Sp.
yea
yea
yea
yea
yea
,._-,

NewYork38, N:Y.

H.. .
- 11.$
15
1
/o
3.60 to s.oo
4.80105.00
non

.,.001!110.00
10.00 to 11.00
12.00 to 18.00
18.00 to 11.00
12.00 to 11.00
18.00 to 18.00
2.00
yo
no
2.00
notavallabla
111 rev. aria 1 map
... rev. erea 1 map
nons
YH
no
no
no
yee

STATE OF NEW YORK
IIIIIYorlcC
NewYorkCitr
lorougll: Manhllttln
...........
Addreaa 70 Park Ave. 22 E. 29th St. 50W. 45th St. 303 Lexington Ave. Lexlnglon Ave. 34th St. & Broadway Add.,...
New York 16, N.Y. New York 16, N. Y. New York 36. N. Y. (at 37th St.) 48th to 49th Sis. New York 1, N. Y.
New York 16, N.Y. New York 17, N. Y.
Teltphonfo ,
Telephone Area Code & Number 212 MU 7-7050 212 LE 22960 212 MU 25940 212 MU 95200 212 PL 5-4000 212 PE 6-5700
Map Location Jl J10 Jl K1D Kl H10
Map Locatl4
NAME Seventy Park Seville Hotel Seymour Hotel Shelburne Hotel Shelton Towera Sheraton
Hotel
Hotel Atlantic Hotel
Number of Transient Rooms 200 60 220 400 700 1,356
Nun
Per Cent of Roome Air Conditioned 100/o 60"/o 100/o 100'1o 95'1o 810ft
PtrOtntot
DAILY RATES
ROOMS-VI
single-one person none none none none 5.00 IO 6.00 none
lull size bed- two persons none none none none 8.00 none
ful
twin beds-two persons none none none none 8.00 none
ROOMS-WI
single-one person 12.50 to 20.00 5.00 to 5.50 9.00 to 12.00 10.85 to 13.85 8.85 to 12.85 a. 75 to 14.00
lull size bed- two persons 17.00 to 20.00 8.00 to 9.00 14.00 to 16.00 13.85 to 16.85 11.85 to 15.85 13.75to 18.00
~ f u
twin beds-two persons 18.00 to 24.00 8.00 to 9.00 14.00 to 16.00 13.85 to 16.85 13.85 to 17.85 13.7510 18.00
sunU-P
one bedroom 32.00 to 38.00 12.00 to 14.00 18.00 to 24.00 16.65 to 22.85 18.00 to 30.00 15.00 to 38.00
two bedrooms none none 22.00 to 39.00 30.00 35.00 to 45.00 42.00 to 52.00
HOUSEKEEPING SUITES
HSEKE
parlor and one bedroom 35.00 to 40.00 t2.00 to 14.00 24.00 16.85 to 22.85 none none
parlor and two bedrooms none none 39.00 30.00 none none
POATABLI
In
RATES AI
Net Group (noncommlsslonable) yes no yes (adult only) yes yea yes
NtiGrc
American/Modified American Plans no no no no yes no
Al1ltfiCinl
PARKING-24 HOURS
PARKING
garage 2.75 + .75 pick 3.00 3.00 2.50 + .50 pick 3.00 + .25 pick 3.25 lncl. pick
up & . 75 delv. up & .50 de tv. up & .25 delv. up & delv.
outdoor-oftstreet not available not available not available not available not available not available
TRAVEL TO FAIR
SERVICES
Foreign Languages Spoken Fr. Ger. it. Sp. Sp. Fr. Ger. Pol. Rus. Sp. Fr. Ger. it. Sp. MEL+ others MEL + 13 others
T.V. yes yes yes yes yea yes
Beauty Parlor no yes no yes yes yes
Drug Store yes yes no yes yes no
BarberShop no no no yes yea yes
Otlter Facilities swimming pool
steam room
sun deck
roof garden
STATE OF NEW YORK
li!IIWY!iHtlC'-
.. r, ,
>o\>'-
----= lllanMIIIn
; . 'J '

341 Park Ave. 12th Ave. at 42nd St; 13W. 55th St. 350 W. lith St. 725 1oth Ave. (at 180W. 47th8t, -
New Vork 38, N. Y. New York 111, N. Y. New York 24, N.Y. 41111 to 80th Stl.) New YQfk 311, Y.
Talep!IOM Area Coda a Number
New York Zl, N. Y.
New York 18, N.Y.
tl2PL7-2710 212 PL IJ-101)0 2t20XHIIOO 212 c1 7-6700 2t28CM100 112 JU 1-34011
uap Location Kol
,..
CM 0.7 ....
NAill 8htndonlnl lheraton Shoreham Hotel 81mmona HouH lkfllne llotnenel Holll
Hotel Motor Inn
(Woman Only)
Motor Inn
Number of Tranalent Room 375 480 1110 177 130 100
Per Cent of Rooma Air CondHioned 100'ft 1000/t 1110'/t none 1CIO'Io 40'/t
DAILY RATII
llngl.-oM peraon none none none 4.00108.00 none 3.110104.80
tullalzebed- two pereone none none none nona nona none
twin bedt-two peraona none none none 7.00to8.00 nOlle none
alnglll-one peraon 18.00 to 211.00 11.50 to 17.00 12.00 to 15.00 none 14.00 to 11.00 4.80toUO
tullllze two peraone 23.CO to 30.00 17.75to21.00 14.00 to 18.00 none 14.00 to 20.00 e.ooto 11.00
twin bedt-two peraone 23.00 to 30.00 17.75to 21.00 14.00 to 18.00 none 18.00 to 18.0o t.OO to 11.00
SUITb-PARLOR + BEDROOM(&)
one bedroom 35.00 to 52.00 32.110 18.00 to 35.00 none 34.00 15,00
two bedroom 1111.00 to 115.00 110.25 none none nono none
HOUSEKEEPING SUITES
parlor and one bedroom none none 11.00 to 35.00 none none noll*
parlor and tWo bedroom none none none none none none
In doubla bedroom or aulte 3.110 not available 3.00 1.110 2.00 2.00
Y.''
''
Net Group (nonoornrniHionable) )'81 yea no no yea yea
nO'. i:
AmerloaniModllled Anlerlcan Plana no no no no no no
PARKING-24 HOURS
garage 3.t!O Incl. pick no charge 3.25 Incl. pick 2.00 no charge 2.00
outdoor-ott-atreet not available not available not available not available no charge notavellable
TRAVEL TO FAIR
Publlo Tranaportetlon "'rev. area1 map "' rev. area1 map aee rev. area 1 map "' rev. area 1 map 111 rev. area 1 miJ) ... ..-v.al'lll1 map
Auto mileage end time "'rev. area1 map "' rev. area 1 map see rev, araa1 map aee rev. aru 1 miJ) aeerev.area1 miJI 111 ,..,, aru 1 map
I!RVICEI
Foreign Languagea Spoken Fr. Ger. Gr. lt. Sp. Fr. II. Sp. Sp. none lt.Sp. Ger. Hbr. Hu.
T.V. )'II )'88 yee yea yee YH
Beaut)' Parlor )'II no no no no no
Valtt )'II yea Yll no yea no
Drug Store )'II yee yea no no no
Barber Shop )'U )'88 no no no no
Other Facllltlea ewlmmlng pool aun roof roo! garden

STATE OF NEW YORK
New York City
Borough: Mlllhattlln
.... , .. Citr
........ , .....
Addreaa 140 W. 89th St. 995 5th Ave. 4017th Ave. E. 51st St. & 20 E. 76th St. 330 E. 56th St.
Add ....
(at Broadway) New York 28, N. Y. New York 1, N.Y. lexington Ave. New York 21, N.Y. New York 22, N.Y.
New York 23, N. Y. New York 22, N.Y.
Telephone Area Coda & Number 212 su 74700 2t2 BU 85600 212 PE 65000 212 Pl 27000 212 RH 41690 212 Pl11700 Ttlljii!Onl Are
Map Location H-1 Ll 01 Kl K-1 l-8 Map LoctllOn
NAME Spencer Anna Stanhope Hotel Statler-Hilton Summit Hotel Surrey Hotel SuHonEaat
Hotel Hotel Hotel
Number of Transient Rooms 120 300 2,035 600 35 100 Numblt
Per Cent or Rooms Air Conditioned 15% (2.00 dally) tOO'Io 100/o 100'1o 100'1o 75
1
/o Per Cent ot Ao
DAILY RATES
ROOMS-WITHOUT PRIVATE BATH ROOM&-W I ~
single-one person none nona none none none 4.75 to 5.75
full size bad- two persons none none none nona none none fultlll
twin beds-two persons none nona none none none none IWI
ROOMS-WITH PRIVATE BATH ROOM8-Wm
single-one person 8.00 to 8.00 16.00 to 24.00 11.00to 19.00 14.00 to 28.00 19.00 to 22.00 10.00 to 14.00
full size bad- two persons 7.00 to 9.00 20.00 to 28.00 14.50 to 17.00 16.00 to 30.00 none 10.00 to 14.00 f u l l t ~
IWin beds-two persons 7.00 to 9.00 20.00 to 28.00 18.00 to 25.00 18.00 to 32.00 23.00 to 28.00 12.00 to 14.00 twt
SUITES-PARLOR + BEOROOM(S) BUITES-PAAl
one bedroom 9.00 to 11.00 31.00 to 48.00 36.50 to 47.00 36.00 & up 33.00 to 35.00 14.00 to 16.00
two bedrooms none 52.00 to 67.00 58.50 to 65.00 75.00 & up 60.00 to 65.00 nona
HOUSEKEEPING SUITES HOUSEKEEP II
parlor and one bedroom 10.00 to12.00 nona none none 33.00 to 35.00 nona Jill'
parlor and two bedrooms 15.00 none none nona 60.00 to 65.00 nona peril
PORTABLE BED for extra person PORTABLe Bl
In double bedroom or sulla 2.00 4.00 4.00 4.00 3.00 2.00 In doll
RATES AVAILABLE ON REQUEST RATES AVAIL
Net Group (noncommlsslonable) yes no yes yes yes no NttCJroup I
American/Modified American Plans no no no no no no AlllerlcaniMocj
PARKING-24 HOURS PAAKINCJ-24
garage not available 3.00 Incl. pick 3.50 Incl. pick 3.75 incl. pick 4.00 incl. pick 2.50
up & delv. up & delv. up & delv. up & dalv.
outdoor-oil-street 2.00 not available not available not available not available not available
TRAVEL TO FAIR
,
Public Transportation sea rev. area 1 map see rev. area 1 map see rev. area 1 map see rev. area 1 map see rev. area 1 map see rev. area 1 map I
Auto mileage and time sea rev. area 1 map see rev. area 1 map aee rev. area 1 map see rev. area 1 map sea rov. area 1 map see rev. area 1 map A
SERVICES
Foreign Languages Spoken Fr. Ger. Sp. MEL + 4 others MEL+ others MEL+ others Fr. Ger. lt. Sp. Ger. Hu. Sp. FOf'IIG
T.V. yes (1.50 daily) yes yes yes yes yes
Beauty Parlor yes no yes yea yea no
Drug Store yes no yes yea yes no
Barber Shop yoa no yes yes yes no
Other Facilities housekeeping rooms swimming pool
available at
sun deck
extra charge
(': ;-<. .. , STATE OF NEW YORK
.... , .. .,

Add,. .. 1111 Ave. at 10th 81. 20110 7th Ave. (at 2!5W.43rdSt. 101 E. 3Ith 81. 31M E. 42nd St. 11th 81. e. of
NeW York 18, N. Y. 12t!lh St.) New York 31, N. Y. NawV:ork 18, N.Y. New YQrk 17, N.Y. Park Ave.
ArU C)oda:a Number
New York '0, N.Y.
Haw York 1t, N.Y.
211 Cl 7o4XIO 212UNNIOO 212 LA 4-81100 212LE H1100 212YUH800 212 MU &-18110 "

..... Lo1 114 K10 K111 ....
NAill Taft Hotel TltereN Hotel nmu Square Town HOUM Tudor tlotel. Tueoanr ltftel
NotorHotel Hotel
N1lmbar of 'Trantltnt ROOIIII 2,000 200 800 54 800 20D
Per Clnt of RQOIIII Air ConditloMd 1011"/t 80't'o
,.,.,.
100t 60't't 1CXW.
OAQ.Y RATU
IIJIOI.,_one PIIIOII nona 8.:10108.48 5.00 none none none
filllelu bed-two PIIIOIII nona UOto8.48 7.00 . none none none
twin bede-two .,.,.ona nona nona 8.00 none none none
ROOM8-WITH PRIVAYE BATH
llngle-ona pe.-.on 8.00 to 13.78 10.48 to 11.48 8.00 to8.00 18.00 to 18.00 8.00 to 11.00 18.8010114.80
tullalil bed- two PlfiOni 11.80 10 17.78 10.48 to 11.48 9.00 to 11.00 11.00 to 21.00 10.00 to 17.00 30
twin becle-two PIIIOIII 18.80 to 18.75 12.48 10.00 to 12.00 111.00 to 21.00 10.00 to 11.00 . 1030.80
: .. 8UITE8-PARLOR + 8EDROOM(S)
14.ll!l to 1t:Q!J one bedroom on application 18.80 to 21.00 nona 28.00 to 40.00 18.00 to 22.00 40.00&up
two bedi'OOIIII on application none none none none none
HOUSEKEEPING SUITES
parlOr and one bedroom nona 18.80 to 21.00 nona 28.00 to 40.00 none none
parlor and two nona none nona none none nona
PORTABLE BED for Utra pa.-.on
In double bedroom or eulte 3.00 2.80 2.50 3.00 3.00 4.00
::< Net Group (noncommllllonablt) yaa yea yn no Ylll no
,'.. AmarlceniModllltd American Plana v (groupa only) no Y
no yee no
PARKING-1M HOURS
oaraa
s.oo lnol. pick 1.80 no charge Uli Incl. pick 3.50 + .80 !.1011 2.75 + .75 pick
up&delv. up & dalv. up &.50 elv. up & .75 dalv.
OU1door-offatreal not available 1.00 not available not available net available not available
.,<\ TRAVIL TO FAIR
Publlo Tra111p0rtat1on - rav. area 1 map
111rev.araa1 map - rev. area 1 map
He rev. ar11 1 map ... rev. area 1 map ... rev. araa 1 map
Auto mllaaga and tlmt - rev. araa 1 map
lllfiV.If811 map rev. arta 1 map aee rev. ar111 map -rev. area 1 map '" rav. area1 map
IIRYICU
Foralgn Languagae Bpoken MEL+othlre Sp. Gar. Hbr. II. Sp. Fr. Ger. II. Sp. Fr. Ger. II. Sp. Fr. Gar. lt. Sp.
T.V. yea
Y"
yea yn yaa yaa
Btauty Parlor yae yee no no ya nc
Valet yee
Y"
yea yn yn yea
Drug Store yae yee no no yee yea
BarberShop yea yee yae no yea no
other Facllltlaa
aun roof
.,
STATE OF NEW YORK
NewYoriiCitr
8ofouOII: Manhattan
Addrtll 51&1 St. & 7th Ave. 23 E. 74th St. 301 Park Ave. 65W. 54th St. 7th Ave. between 59W. 48th St.
New York 18, N. Y. New York 21. N.Y. New York 22, N.Y. New York 19, N.Y. 55th & 56th Sts. New York 311, N. Y.
New York 19, N.Y.
Telephone Area Coda a Number 212 Cl 7-7800 212 BU 87500 212 EL 53000 212 Cl 72700 212 Cl 7-3900 212 JU 22200
Map Location H-8 K.f Kl J-1 H7 J-8
NAME VIctoria Hotel Volney Hotel Waldorf-Aetorle Warwick Hotel Wellington Hotel Wentworth Hotel
Hotel
Number or Transient Rooms 600 70 1,400 400 700 100
Per Cent or Rooms Air Conditioned 100'1 100
1
/o 100
1
/o 100
1
/o 75
1
/o 100'/
NfC
DAILY RATES
single-one person none none none none none 5.00 to 6.00
full atze bed-two persons none none none none none 7.00to 8.00
twin beda-two persons none none none none none 6.00to 9.00
single-one person 8.50 to 12.00 14.00 to 17.00 10.00 to 22.00 14.00 to 25.00 7.75to 14.75 8.00 to 12.00
full alze bed-two persons 12.00 to 18.00 20.00 to 26.00 16.00 to 32.00 18.00 to 29.00 11.50 to 18.50 10.00 to 14.00
one bedroom 18.00 to 24.00 26.00 to 32.00 25.00 to 10.00 35.00 a up 16.00 to 35,00 18.00 to 22.00
two bedrooms none 45.00 to 60.00 55.00 to 96.00 50.00 & up 20.00 to 30.00 none
HOUSEKEEPING SUITES
parlor and one bedroom none 26.00 to 32.00 none none none none
parlor with two bedrooms none 45.00 to 60.00 none none none none
PORI
RATES AVAILABLE ON REQUEST RATI
Net Group (noncommlsslonable) yes no yes no yes yea 'HI
AmerlcantModlflad American Plans no no yes no no yea
~
PAAKING-24 HOURS ...PM
garage 3.00 Incl. pick 3.50 3.75 + .50 pick 3.50 incl. pock 3.50 Incl. pick 3.00 Incl. pick
up & delv. up & .50 delv. up & delv. up & delv. up & delv.
outdoor-off-street not available not available not available not available not available 3.00
TRAVEL TO FAIR
Public Transportation see rev. aoea 1 map see rev. area 1 map see rev. area 1 map see rev. area 1 map see rev. area 1 map see rev. area 1 map
Automlleage and time see rev. area 1 map see rev. area 1 map see rev. area 1 map see rev. area 1 map see rev. area 1 map see rev. area 1 map
SERVICES
Foreign Languagea Spoken Fr. Ger. II. Sp. Fr. Ger. Sp. MEL+ others Fr. Ger. II. Sp. MEL + Oa. Nor. Sw. Fr. Gar. IL Sp.
Beauty Parlor yes no yes yes yes yes
Drug Store no no yes yes yea no
BarberShop yea no yes yes yas no
Other Facilities

STATE OF NEW YORK
NlwYIIIlCIIr
........... , ..........
. Mad leon Ave. at 253 W. 72nc1St. eel Wee! End Ave. <15 E. Nih St. 4W.S1atSI. 121' w. 4Srd St. ...
eeth St . NewYork2S, N.Y. NIIW York 25, N. Y. New York 22, N.Y. NIIW York 1,, N. Y 31, Ni V.
NawYork21, N.Y.
212 LE 5-2000 212EN2-81100 212 $0 4-82110 212PLHaOO 212 LA 4-71100 212JUNooo"
,;,!;
K7 cw H4 K-1 lf.1t ....
NAill! WtslbuJY Hotel WHtowtr Hoiel Windermere Wlnalow Hotel Wolcott Hotel
Hotel H*l
Number Of Tnanaltnt Raoma 300 80 3011 150 3011

Per Cent of Rooma Air Condlllantd IIOYo 70'/t 30'It 110'/o 1CIO'It 50'/t
DAILY RATII
alnglt-ane pereon none none none 5.00 toe.oo 4.00toe.oo 5.00
tullelze bed-two pereona nona none nona none 5.00107.00 1.00
twin bldt-two pereona none none none none 5.00to7.00 8.00
ROOMS-WITH PRIVATI! BATH
alnglt-one perton 14.00 to 20.00 8.00 to 10.00 7.00 to 10.00 8.00 to 11.00 7.00toi.OO UOtoi.OO
lull alae bed-twa pereona 18.00 to 25.00 10.00 to 12.00 10.00 to 12.00 12.00 to 15.00 10.00 to 12.00 10.1 to 13.00
twin bldt-two pertana 11.00 to 25.00 10.00 to 12.00 10.00 to 12.00 12.00 to 15.00 11.00 to 14.00 11.1 to 14.00 .
1f.Cil to 12.00
8UITE8-PARLOR + BEDROOM(&)
one bll4raom 25.00 to o40.00 none none none 15.00 to 21.00 11.00toii2.00
twa bedroornt 42.00 to IMS.OO none none none none none
HOUSEKEEPING SUITES
ptl'lor and ant bedroom 32.00 to o40.00 14.00 to 111.00 15.00 to 20.00 none 20.00 to 25.00 none
parlor with twa bedroom 47.00 to N.OO 20.00 none none none none
. PORTABLE 810 tor extrt perton
In double bedroom or au Ill 3.50 2.50 2.00 3.00 2.00 uo
I''
.. RATES AVAILABLE QN REQUEST
Ntt Group (noncomml .. lontble) yea yn Yll yea yea yea
All*JOIIIIModiUtd AmeriCIII Plana no no no no no .. no
',,/-
PARKING-:M HOURS
gareo 3.00 + .50 pick 2.50 + .50 pick 2.00 + .50 pick 3.110 Incl. pick uo 3.00 Incl. pick
up & .50 dalv. up & .50 delv. up & .50 delv. up &delv. up & dllv.
ouldoor-ollttreet not available not available not available not-llablt not available not tvtllabll
TRAVEL TO FAIR
Public Tranapotlltlon uo rev. area 1 map see rev. araa1 map He rev. areal map ... rev. 1n11 1 map ate rev. tltl 'I map ' IMm. area 1 map
Automllugt and tlma aea rev. aru 1 map lit rev. ar11 1 map He rav. area 1 map - rev. area 1 map He rev. araa 1 map
... reV. -1 map
IIRYICU
Fr. Ger. Gr. II. Sp. MEL+ cthert MEL + Hbr. Pol. MEL + Ar. Pol. Rut. none Fr. Per. Sp.
T.V. yu yn yea yea Yll Yll
Btauty Parlor yu yee no yea Yll
yea
Valet yea Yll
yea YH yea no
Drug Stora Yll
no no no ytl no
BarberShop Yll
yu no Yll
yea no
Other Faollltlee

STATE OF NEW YORK
New York CIIJ
Borougll: Manllaltlln
210 W. 55th St. 42W. 58th St. 356 W. 34th St.
Addrau (at Broadway) New York 19, N. Y. New York 1, N.Y.
New York 19, N.Y.
Telephone Area Code & Number 212 Cl 72000 212 PL 3-3500 212 ox 5-5133
Map Location H7 J-7 Gt
NAME Woodward Hotel Wyndham Hotel Y.M.C.A.
Wm. Sloane
Houn
(men only)
Numbar ol Transient Rooms 100 75 1,612
Per Cent of Roome Air Conditioned 60'/o 100
1
/o 10'/o
DAILY RATES
single-one person none none 2.10 to 5.50
lull alze bed-two persona none none 3.60 to 4.40
twin beds-two persona none none none
alngle-one parson 5.00 to 8.00 11.00 to 13.00 7.50
lull size bed-two persona a.oo to 12.00 12.00 to 14.00 none
twin beds-two persona 9.00 to 12.00 12.00 to 14.00 none
one bedroom 11.00 to 18.00 16.00 to 20.00 none
two bedrooms none 25.00 to 30.00 none
HOUSEKEEPING SUITES
parlor and one bedroom 12.00 to 15.00 18.00 to 20.00 none
parlor with two bedrooms 14.00 to 16.00 25.00 to 30.00 none
In double bedroom or suite 2.00 2.00 not available
Net Group (noncommlaalonable) yes no no
American/Modified American Plans no no no
PARKING-24 HOURS
garage 2.50 3.50 not available
outdoor-olf-atreel not available 3.25 not available
TRAVEL TO FAIR
Public Transportation aee rev. area 1 map see rev. area 1 map see rev. area 1 map
Automlleage and lime see rev. area 1 map aee rev. area 1 map see rev. area 1 map
SERVICES
Foreign Languages Spoken Fr.Ger.Hu.Rum.Sp. Fr. Pol. Sp. MEL+ others
T.V. yea yea yea
Beauty Parlor no yea no
Valet yes yea no
Drug Store no no no
Barber Shop yea no yea
Other Facilities gymnasium
NOTE: Non-profit
no commissions
paid

ATE OF NEW YORK
E F G H J
PUBLIC TRANSPORTATION TO THE FAIR FROM POINTS IN AREA 2
Subway: Connection can be made from all boroughs
with the IRT Flushing Line, which has a stop at the
Fair at the Willetts Point Station. There is no charge
for transfer between lines at the stations mentioned
below. The fare on all subway lines is a uniform
15 cents.
From the Bronx, connection can be made with the
IRT Flushing Line by taking any IRT subway either to
the Times Square or Grand Central stops in Man-
hattan.
From Brooklyn, visitors may take the IRT or BMT
subways to the Times Square or Grand Central stops
in Manhattan. Connection can also be made by taking
the IND Crosstown subway (GG train) to the Roose-
velt Avenue-Jackson Heights stop in Queens.
All IND trains serving Queens connect with the IRT
Flushing Line at the Roosevelt Avenue-Jackson
Heights stop.
From Staten Island (Richmond) visitors can take the
Staten Island Ferry to Lower Manhattan, then change
to an IRT subway to the Grand Central stop for con-
nection with the IRT Flushing Line.
Bus: In Queens, a network of city bus lines will pro-
vide service to the Fair from many points. The fare on
bus lines Is usually 15 cents. There is a surcharge of
10 to 15 cents for long rides on some bus lines. The
Carey Airport Coaches operating between La Guardia
and Idlewild Airports will have a special stop at the
Fair.
Helicopter: Special helicopter service will operate
direct to the Fair from La Guardia and Idlewild Air-
ports.
Taxi: New York City taxi rates are 25 cents for the
first 1/5 mile, plus 5 cents for each additiona11/5 mile.
Consult individual hotel listings for approximate mile-
age to the Fair. There Is no charge for additional
passengers in the same taxicab. The maximum num-
ber of persons is either four or five, depending on
the type of cab.
to consult with the individual hotels concerning the
location.
FOR ADDITIONAL INFORMATION ON TRANSPORTATION FROM
MANHATTAN, SEE REVERSE SIDE OF AREA 1 MAP.
,o!_,
~
.8UITI
POR1
:'/
STATE OF NEW YORK
_f[. ;.; t ....
:; -rj."!\:.:,j
,
'W.'1eith st. a MaJor
1244
1111110 Crotona Ave. llOO Grand 31100 Belley Ave. 83115 Broadway
. N.Y. OOnooufll BronK 83, N. Y. BroM71, N.Y. Deegan EllpWy. ; 8rolut.,, N.Y.
. . 09d& Number 111WU2000
Bronx 51, N.Y .
8f!>m(52, N. Y. .
'
.:
212 CY 3-4000 212 Kl 8-!00 212KIM300 211 LU a-5400
. . ""' l,ociallon > . . .
Ilia KM L-a L-11 K ...
..... '
'
._,,..,.,_ ......
,_.
'IJromi Plrk ConCOUI'Ie Deegan Mottl RIYerdllle SflciiUm ..... Townlftd
.... Plaia Hotel Motor Inn Lodge CeUntrr
llolor Lodgt
Number ofTI'IIIIIent Rooma 47 175 22 120 .e5
...
,., cant o1 Roome Air COnditioned 100'fo IIO'ft 100
1
/J 100'/t 100t/o 1CIIJ'Io
DAILY RATI8
ROOMB-WITHOUTPRIVATEBATH
' tlriali-ona JIIIIOfl none none none none none 'notlt
peraone nona none none none none nOlle
twin pereone none none none nona none none
ftOOMS-WITH BATH
.... ;r ',(
.1,.1,_- PIIWfl,
12.00 7.50 to 10.00 10.00 to 12.00 12.00 tq 14.00 10.00 to 12.00 11.00 to 18.00
.tun elza pe..one 14.00 to 11.00 13.00 to 19.00 12.00 to 14.00 14.00 to 111.00 14.00 to 18.00 1t.OD to 111.00
twin bidi-IWO pertOM 14.00 to 1'e.oo 13.00 to 19.00 18.00 to 20.00 14.00 to 18.00 14.00 to 18.00
SUITEB-:-PARLOR +
one lltclrOOn'l. none 28.00 to 35.00 none 18.00 to 20.00 25.00 to 30.00 none
btdroornil none 40.00 to 50.00 none none none none
,.
HOUSEKEEPING SUITES
pailor *net one bedroom 11.00 to 18.00 18.00 to 28.00 none 23.00 none none;'
parlor and two btdroolnl none 35.00 to 45.00 none none nona
. none
'(Jc.',
PQRTABLE BEO lor l!dra pe!Wfl
lnctoubC. btdroom or "!Itt 2.00 2.50 4.00 not avellable 2.00 2.00'
AAT8 AVAILABLE ON REQUEST
tlet Group (ncnaommlltlonable) no yet no yae no Yft
Amerlceii/Modllled American Plane no no no yae no Yft
-;;t.
PARKING-24 HOURS
111'181
not available 2.50
not available no charge not available not avallab.le
Cluldoor-olf .. treet no charge not available no charge no charge hoc'-rue
no.charge
TRAVIL TO FAIR
; .._ :'t
P11b11o - rev. area 2 map
eee rev. area 2 map 188 rev. area 2 map '" rev. area 2 map '" rev. area 2 map '" rev. area 2 map
Auto and tlmt 10 mi. 25 min.
8ml. 20mln. 15 mi. 25 min. 11 mi. 30 min. 8ml. 20min. 12 mi. 20 min.
IIRVICI8
Foreign L.inguaga Spoken MEL + Hu. Pol. none none
Ger. II. Por. Sp. none Fr.Ger.lt..
T.V. VII
yll yea yM
yn Yft
;Beauty Parlor no
yn no no no no
Valet yM
yae no yM yn Yft
Drug Btora no
yM Y"
no no no
. Barber Shop no
no no no 00 no
Qther Facllltlae
ewlmmlng pool
IWihlmii!O pool.:
It
STATE OF NEW YORK
NnVorkCity
Borough: BRONX BROOKLYN
Addren 6393 Broadway 66 Orange St. Belt Pkwy. at Lafayette Ave. & 8315 4th Ave.
Bronx 71, N. V. Brooklyn 1, N. v. Knapp St. Ashland Pl. Brooklyn 9, N.Y.
Brooklyn 35, N. V. Brooklyn 17, N. V.
212 SH 8-7000
Telephone Art.
Telephone Area Code & Number 212 Kl 9-7272 212 MA 4 7376 212 SH 3-4000 212 UL 82000
Map Location L22 H29 K33 J21 G31
Map Location
NAME Van Cortlandt Franklin Arma Golden Gala Granada Hotel Gregory Hotel
Molal Hotel Motor Inn
Number of Transient Rooms 51 20 175 150 76
Numbtr
Per Cent of Rooms Air Conditioned 100'!t none 100
1
/o 50 'It 10/o
Pfr cent offioc
DAILY RATES
R00M8-,WITH
single-one person none 4.50 to 5.50 none none none
full alze bad-two persons none 6.50 to 7.00 none none none
lull IIi
twin beds-two persone none 6.50 to 7.00 none none none
twit
liOOMS-WITH
single-one person 8.00 to 10.00 6.50 to 7.00 11.00 to 13.00 6.50 to 12.00 6.00
lull size bed-two persons 10.00 to 12.00 8.50 to 10.00 15.00 to 18.00 11.00 to 14.00 10.00
fulltt
twin beds-two persona 12.00 to 14.00 8.50 to 10.00 16.00 to 19.00 12.00 to 18.00 11.00
twli
SUITES-PARLOR + BEDROOM($)
SUITEB-PARLJ
one bedroom none 10.00 to 12.00 23.00 to 38.00 16.00 to 25.00 10.00 to 12.00
two bedrooms none none none 21.00 to 35.00 none
HOUSEKEEPING SUITES
HouSEKEEPIN
parloF and one bedroom none 10.00 to 12.00 none none none
part
parlor and two bedrooms none none none none none
perle
PORTABLE BE
In double bedroom or suite 2.00 2.00 3.00 2.50 2.00
lndoul
Net Group (noncommlsslonable) yes no yes yes yes
American/Modified American Plans no no no yes no
PARKING-24 HOURS
PARKING-:14
garage not available 1.00 not available 2.00 not available
outdoor-off-street no charge 1.00 no charge 2.00 not available
TRAVEL TO FAIR
1
Public Transportation see rev. area 2 map see rev. area 2 map see rev. area 2 map see rev. area 2 map see rev. area 2 map
p
Auto mileage and time 18 mi. 30 min. 12 mi. 20 min. 17'/ mi. 25 min. 12ml. 20min. 24'/ mi. 35 min.
"'
SERVICES
Foreign Languages Spoken Fr. II. Sp. Sp. MEL + Nor. Sw. II. Sp. Gr. II. Nor.
Forelg1
T.V. yes yes yes yes yes
Beauty Parlor no no no yes no
Valet no yes yes yes no
Drug Store no yes no no no
Barber Shop no no no yes no
Other Facilities
swimming pool
sun decks
limousine service
to World's Fair
.i'<.
'
STATE OF NEW YORK '
...-Y'alkcltr .. ,
,_::.:; r, .. ,y -:)-;.. .?{.
IROOICLYM QUIINI
');,.1
--'.: :': . 3 '
243 Btlch 11111 It: '" Add ..... ,,.
1NWntEndAve. 51 Clark St. 3800 Shore Pkwy. 25Ciark St.
Brooklyn 36, N.Y. Brooklyn 1, N. v. (Ex. 14 Belt Pkwy.) Brooklyn 1, N.Y. FarAookaway
Brooklyn 35, N. Y. 11
2
N.Y .
'.
2USH3-3000 212 MA 4-8000 212 TW 11000 212 MA 4-2000 21 ;.-.,_-\-j_
K41 Hll Kll Hll Q.ll
NAMI Manhattan 81. George Seal ... Motor TOWII'S Hotel Beach linen ' '
Beach Hotel Hotel Inn Hotel
Number of TranJient Rooms 150 450 100 200 25
Per O.nt of Roomt Air Qomlltloned 50'/o 25'1o 100'/o 100
1
/o none
DAILY RATU

alngl.,;.one peraon 5.00 4.00 toUO none none 7.110
full aiM bed-two peraona 8.00 none none none 10.00 to 12;80
twin blda-two peraona 8.00 none nona none 12.00 tO 15.00
fiOOM&-WITH PRIVAtE BATH
tingle-one peraon 7.80to1UO 8.110 to 14.00 12.00 to 18.00 7.00to8.00 10.00
.lulle.lie bed-two peraona. 10.00 to 20.00 10.00 to 15.110 14.00 to 20.00 10.00 to 12.00 .15.00
twin peraona 12.00 to 22.00 10.110 to 17.00 18.00 to 22.00 11.00 to 13.00 11.00
SUITES-PAAl.OA + BEDROOM(S)
one bedroom 211.00 12.00 to 24.00 32,00 18.00 to 20.00 15.00 to 20,00
two bedroome none 17.00 to 40.00 none 25.00 to 30.00 none
... "
HOUSEKEEPING SUITES
perlo( and ont bedroom none none none nQna 15.00 to llil.oo
parlor and tWo bedroome none none none none nont
PORTABLE BED ror txtra peraon
In double bGclroorn or aulte 2.50 2.00 4.00 3.00 2.110
...
RATES AVAit:ABLE DN REQUEST
Nat C3roup (nonoommllllonabla) no yea no yea yet
Amarlcan/Modlfltd American Pl8111 no yea no yea no
PAAKINC3-24 HOURS
gerage no charge 1.50 not available 2.00 not avellable
outdoor-oHatraet no charge 1.00 no charge not available not avellable
TRAYEi. TO FAIR
Public TrlJIIportatlon -rev. area 2 map 118 rev. area 2 map aee rev. area 2 map 111 rev. area 2 map . 118 rev. area I map
Auto mileage and tlrM 20 mi. 30 min. 12 mi. 20 min. 17'1> mi. 25 min. 12 mi. 20 min. 17 mi. 30 min.
IERVICI8
Foreign Languag Spoken Fr. Ger. Sp. MEL+ othera none Fr. Ger. II. Rua. Sp. Ger. Hbr. VI.
T.V. Yll
yea yea yea no
Beauty Parlor no yea no yea no
Valet no yea yee yu no
Drug Store no yea no no no
BarberShop no yea no yee no
Other Facllltl awlmmlng pool swimming pool swimming pool
recreation/TV room
houHkeaplng unita obaervatory
avallablaln roof garden
double rooma gymnaalum
turkish bathe
STATE OF NEW YORK
HewYOikCIIJ
.._YOitiCI
lonlugll: QUIIN8
Adclr.., Ditmars Blvd. 152-25138th Ave. 1 Station Square 89-05 163rd St. 71-11 Astoria Blvd. 82-45 Grenfell St.
AcldNii
Flushing 69, N.Y. Jamaica 34, N. Y. Forest Hills 75, N.Y. Jamaica 32, N. Y. Aatoria 2, N.Y. t<awOardens
15,N. Y.
TelephOne Area Code a Number 212 HI 6-7900 212 F11-3000 212 BO 6-1900 212 JA 6-8330 212 AS 4-21100 212 Hll-2000
Map Location .... P-31 M-27 P21 L-a u.rr
Mapt.ooat\IM
NAME CrOIIWay Crossway Forest Hills Inn Franklin Hotel Grand Central Homestead
Airport Inn Idlewild Inn Motor Inn Hotel
At La Guardia
Number ol Tranalent Rooms 138 135 210 12 120 100
Nlmlb
Per Cent ol Rooms Air Conditioned 100/o 100tfo aot. none 100'1o 100'1t
PwCtntotF
DAILY RATES
single- one person none none 5.00 4.00 to 6.00 none none
lull alze bed- two persons none none 10.00 5.00 to 7.00 none none
lullt
twin beds -two persons none none none 6.00 to a.oo none none
Ill
ROOMS-WITH PRIVATE BATH ROOM8-WI1
elngle- one person 14.00 IO 18.00 14.00 to 15.00 8.50 to 14.00 6.00 to 8.00 12.00 to 15.00 9.00 to 12.00
lull elze bed- two persona 18.00 to 24.00 18.00 to 19.00 12.00 to 18.00 8.00 to 8.00 15.00 to 22.00 12.00 to 15.00
lullt
twin bede -two persons 18.00 to 24.00 18.00 to 19.00 14.00 to 20.00 7.00 to 9.00 18.00 to 28.00 12.00 to 15.00
Ill
SUITES-PARLOR+ BEDROOM(S) IUITIIPAI
one bedroom 42.00 to 50.00 none none 8.00 to 10.00 none 18.00 to 28.00
two bedrooms none none none none none none
HOUSEKEEPING SUITES HOUIIKIIP
parlor and one bedroom none none 14.00 to 20.00 none none none
PI
parlor and two bedrooms none none 16.00 to 26.00 none none none
pal
PORTABLE BED lor extra person PORTABLE I
In de
RATES AVAILABLE ON REQUEST RATIS AVAI
NetOrouF
Amerlcon!Modlllld American Plans no no no no no no
AmeriOIIVMa
PARKING- 24 HOURS PARKING-I
garage not available not available 1.75 incl. pick
up & delv.
not available not available not available
outdoor-off-street no charge no charge not available not available no charge no charge
TRAVEL TO FAIR
Public Transportation see rev. area 2 map see rev. area 2 map see rev. area 2 map see rev. area 2 map aee rev. area 2 map aee rev. area 2 map
Auto mileage and lime 2'h mi. 5 min. 8 mi. tO min. 2'/, mi. 8 min. 6 mi. 12 rnin. 4 mi. 8 min. 3ml.10min.
SERVICES
Foreign Languages Spoken MEL+ others Ger. II. Sp. Sw. MEL + Ar. Hbr. VI. Ger. Fr. Ger. II. Sp. Fr. Ger. Sp. Forti
T.V. yes yes yes yes yea yea
Beauty Parlor no no yes no no no
Valet yes yes yes no yea yes
Drug Store yes yes yes no no no
Barber Shop no no no no no no
Other Facilities swimming pool swimming pool swimming pool
steam rooms
NewYorkCJtr
STATE OF NEW YORK:
lonluglt: QUIINI
'"
Acldr ...
N. Y. Int. Airport 80-05 Grand 99-11 Ditmars Blvd. 79-10 Queena Blvd. N.Y. hit. Airport 140-40 Sanford AYI .
Jamalce 30, N. Y. Central Pkwy. E. Elmhurst &e. N.Y. Elmhurst 73, N.Y. (Off Belt Pkwy.) Fluahlng 115, N. V.
Kew Gerdens Hilla Jamaloa 30, N. Y.
35,N.Y. .:-
Telephone Area Code & Number 212FAHOOO 212 OL 8-4200 212 DE 5-4900 212 Hl8-7678 212 AR e.eeee 212FJ;3-1G
Map Locetlon Nt Ml7 ..... L-17 Nt 11-17

International Kew Motor Inn ~ Guerclle Pan AIMIIcln Riviere lcllftlld Ianford Heal
Hotel Holt I Motor Inn Hotel
(to open 11182) (to open 11183)
Number of Tranalent Rooma 520 69 185 215 200 100
Per Cent of RQOIM Air Conditioned 100'1o 100'1o 1011'/t 1110'/t 100'1t 1 ~
DAILY RATES
elngle- one person none none none none none none
full elze bed-two persona none none none none none nona
twin bede,- two persona nona none none none none nona
tingle-one person 12.00 to 17.00 12.00 to 18.00 13.00 to 17.00 15.00 to 22.00 18.00 to 20.00 8.00 to 10.00
full alze bed .... two persona 1a.oo to 22.00 18:00 to 24.00 17.00 to 22.00 18.00 to 28.00 22.00 to 30.00 13.00 to 14.00
twin beda-two parson 111.00 to 22.00 21.00 to 30.00 17.00 to 22.00 20.00 to 28.00 24.00 to 32.00 13.00 to 14.00
SUITES-PARLOR+ BEDROOM(&)
one bedroom 30.00 to so.oo none 35.00 28.00 to 38.00 40.00 to 80.00 20.00 to 25.00
two bedroom 72.00 none none 48.00 to 58.00 none none
HOUSEKEEPING SUITES
parlor and. one bedroom none none none none none 25.00 to 30.00
parlor ll1d two bedroom none none none none none none
PORTABLE BED for extre person
.. In double bedroom or eulte 4.00 3.00 3.00 3.00 8.00 3.00
Nai.Group (nonoommlnlonable) yes yea yea yea yn yea
AmartollliModllltd Amerloan Plana no no no no no no
PARKING- 24 HOURS
garage not available not available not available no charge not available not available
outdoor-olf-atrnt no charge no charge no charge no charge no charge no charge
TRAVEL TO FAIR
Public Tranaportatlon aee rav. area 2 map ue rev. area 2 map aee rev. area 2 map aae rev. area 2 map 111 rev. aru 2 map
'" rev. area a map
Auto mlloage and time 7'/a mi. 10 min. 2'/a mi. 8 min. 2'1 mi. 5 min. 3
1
/a mi. 10 min. 7'/a mi. 10 min. 'Ia mi. 5 min.
SERVICES
Foreign Languagn Spoken Ch. Fr. Ger. lt. Sp. none Fr. Sp. Fr. Ger. Sp. MEL + othere Fr. Ger. lt. Sp.
T.V. yea yea yes yu YBI yea
Beauty Parlor yaa no no no yea no
Valet yea YBI yea
Y8!1 yn yea
Drug Store no no no yea yea no
Barber Shop yea no no no yea no
other Faclllllaa awlmmlng pool swimming pool
e&bana

Htw York City
BorOVllh: QUEENS
Addreas
Telephone Area Code & Number
Map Location
NAME
Number of Transient Rooms
Per Cent of Rooms Air Conditioned
DAILY RATES
single- one person
full size bed- two persons
twin beds- two persons
ROOMS-WITh i"n!lfATE BATH
single- one person
full size bed- two persons
twin beds- two persons
one bedroom
two bedrooms
HOUSEKEEPING SUITES
parlor and one bedroom
parlor and two bedrooms
in double bedroom or suite
Net Group (noncommlssionable)
American/Modified American Plans
PARKING- 24 HOURS
garage
outdoor-off-street
TRAVEL TO FAIR
Public Transportation
Auto mileage and time
SERVICES
108-25 Horace
Hatding Expw.
Flushing 68, N.Y.
2t2 Hl6-1600
M27
Schlne Inn
at Forest Hills
82
1000fo
none
none
none
12.00 to 16.00
16.00 to 18.00
18.00 to 18.00
25.00 to 32.00
none
none
none
3.00
yes
no
not available
no charge
see rev. area 2 map
1'1 ml.5min.
Foreign Languages Spoken MEL .,. Gr. Hbr.
T.V. yes
Beauty Parlor no
Valet yes
Drug Store no
Barber Shop no
Other Facilities
N. Y. Int. Airport
(ofl Belt Pkwy.)
Jamaica 30. N.Y.
212 FA 2-8700
P31
Seaway Idlewild
Hotel
350
100%
none
none
none
16.00 to 20 00
22.00 to 30.00
24.00 to 32.00
40.00 to 60.00
none
none
none
6.00
yes
no
not available
no charge
see rev. area 2 map
7
1
h mi. 10 min.
MEL + Ou Poi.Rus.
yes
yes
yes
yes
yes
90-10 Grand
Central Pkwy.
E. Elmhurst 69, N.Y.
212 HI 6-4800
L28
Sheraton-Tenney
Inn
AI La Guardia
290
100%
none
none
none
12.50 to 16.50
t4.50 lo 18.50
16.00 to 20.00
32.50
48.00
none
none
300
yes
no
not available
no charge
see rev. area 2 map
2
1
h mi. 7 min.
MEL+ others
yes
yes
yes
yes
yes
swimming pool
132-10 S. Conduit
Ave.
Jamaica 30, N. Y.
212 OL 9-6300
P-31
Skyway Hotel
65
1000fo
none
none
none
13.00 to t5 oo
17.00 to 20.00
18.00 to 22.00
none
none
none
none
3.00
yes
no
not available
no charge
see rev. area 2 map
7
1
1J mi. 10 min.
Fr. lt. Sp.
yes
no
yes
no
no
STATE OF NEW YORK
102-10 Dilmars Blvd.
Flushing 69, N. Y.
212 TW 9-6900
L28
Skyway Hotel
La Guardia
55
1000fo
none
none
none
13.00 to 15.00
17.00 to 18.00
18.00 to 20.00
35.00
none
none
none
3.00
yes
no
nol available
no charge
see rev. area 2 map
2'h mi. 5mln.
Fr. Ger. II. Rus. Sp.
yes
no
yes
yes
no
37-52 80th St.
Jackson HIS. 72, N.Y.
2t2 NE 9-0140
L27
Suncheater
Hotel
112
yes (3.50 dally)
none
none
none
12.00 to 14.00
12.00 to 14.00
none
none
none
none
none
not available
no
no
2.00
not available
see rev. area 2 map
4ml.10mln.
Fr. Ger. II. Sp. VI.
yes
no
yes
no
no
housekeeping units
In all rooms
PORTABI
I
R A l l S ~
NetG
Amttlcar
PNIKINC
F
NewYorkCIIJ
llonlught QUI!INI
RICHMOND
(ITATIH IIUND) ,<;'
.Addlftl 9400 Dllmara Blvd. 114th St. a 37th Ave. 1eo-11 89th Ave. 71 Central Ave.
(La Guardia Airport) ~ n e a r tho Fair) Jamaica 2, N. V. Staten laland 1. N.Y.
Tolepholie Alta Code a Number
E. Elmhutet88, N. Y. luahlng 52, N. v.
212 DE 5-1200 212 TW 5-1400 212RE9-6200 212 017-1'45
Mep Location .... Ml7
M
1'-11
NAME Travelera Treadway Inn Whitman Hotel Richmond Hotel
Hotel-Motel (to open 1183)
Number of Tr"'alent Room 236 220 110 38
Per Cent of Rooms Air Conditioned 1000/o 100
1
/J 100
1
/o :H'fo
DAILY RATI8
alngle- one pereon none none none 5.25
full alze bod-two pertona none none none 7.35
twin bedl-two pereona none none none 7.35
elngle-ona perton 13.00 15.00 to 17.00 8.00 to 12.00 8.40
fullalze bod-two pereona 17.00 19.00 to 21.00 12.00 to 15.00 10.50
twin bode- two pereona 18.00 21.00 to 24.00 12.00 to 15.00 10.50
. SUITES-PARLOR+ BEDROOM(&)
one bedroom 30.00 to 40.00 30.ooa up 16.00 to 20.00 none
two bedrooma none 30.ooa up none none
HOUSEKEEPING SUITES
parlor and one bedroom none none 16.00 to 22.00 none
perlor and two bedrooms none none none none
PORTABLE BED for extra pereon
In double bedroom or aulle 3.00 5.00 2.00 2.00
Net Group (noncommlalonable) yea no yea yea
American/Modified American Plana no no no no
PARKING..;. 24 HOURS
garage not available no charge not available not available
outdoor-off-strut no charge no charge no charge no charge
TRAVEL TO FAIR
Public Trenaportellon ae rev. area 2 map see rev. area 2 map see rev. area 2 map aee rev. area 2 map
Auto mileage "'d time 2'/ mi. 5 min. 'I ml.3min. 6 mi. 12 min. sea rev. area 1 map
81!RVICE8
Foreign Languagea Spoken MEL + 5 othera MEL+ others Fr. Ger. II. Sp. Fr. Ger. Gr. II. Sp.
T.IJ. yea yea yea yea
Beauty Parlor yea yea no yee
Valet yea yee yea no
Drug Store no yee no yea
Berber Shop yaa yea no yea
Other Facilities limousine service ewlmming pool
to World'a Fair
PUBUC TRANSPORTAnON TO THE FAIR FROM POINTS IN AREA 3
NASSAU AND SUFFOLK COUNTIES
Railroad: These areas are served by the Long Island
Railroad, which will have a special stop at the Fair.
Bus: Suburban bus lines connect many points with
the borough of Queens, where connection can be
made with city subway or bus lines serving the Fair.
WESTCHESTER COUNTY
Railroad: The New York Central and the New Haven
railroads provide service to Grand Central Terminal
In Manhattan, where transfer can be made to the IRT
Flushing subway line, which has a stop at the Fair.
Bua: From some points in Lower Westchester, It may
be more convenient to take suburban buses to sub-
way terminals in the Bronx, where passengers can
continue to the Fair by subway.
ROCKLAND AND ORANGE COUNTIES
Bua: Suburban bus service is available to Manhattan,
from which passengers may continue to the Fair by
connecting subway or bus.
FAIRFIELD COUNTY, CONNECTICUT
Railroad: The New Haven Railroad provides service
to Grand Central Terminal in Manhattan, where trans-
fer can be made to the IRT Flushing subway line.
NEW JERSEY
Bus: Bus service is available from nearly all listed
points in New Jersey to Manhattan, where passengers
can continue to the Fair by connecting subway or bus.
Railroad: Several points are served by the Pennsyl
vania Railroad, running to Pennsylvania Station in
Manhattan where transfer can be made to the Long
Island Railroad. The New Jersey Central and the Erie
Lackawanna railroads provide service from many
points to Hoboken, where passengers can take the
Hudson Tubes Into Manhattan.
Hudson Tubes: From Jersey City and Newark, visitors
can take the Hudson Tubes to 33rd Street in Man-
hattan, and then continue to the Fair by subway, bus
or the Long Island Railroad. The fare is 40 cents from
Newark and 30 cents from other points to Manhattan.
Helicopter: Special helicopter service Is planned con-
necting Newark Airport with the Fair.
to consult with the individual hotels concerning the
location.
FOR ADDITIONAL INFORMAnON ON TRANSPORTATION WITHIN
NEW YORK CITY, SEE REVERSE BIDE OF AREA 1 AND AREA 211APS.
flO
SUI
HO
PAl
STATE OF NEW YORK

': r
Add,.' eaeo Su11r1.. Hwy. 75 N. Station Plaza Htmp1tead Tpke. 180 Olen Cove Ave. 10ilorid SL a. Main at;_: ::'''.'>';-
V.RI. 27) Great Neck, N. V. Bethpage, N. Y. Glen Oove, N. Y. _ (lreat Neck, N. v. FrH'*';N:v.
alllpequa Park,
. ' t '.;';\'
N.Y.

;-,_!_
Ttlephoncl Area COde & Number 518 Lll-21100 518 HU 22900 518 PE 17000 518 OR 12845 518 Hli 7-3400
Map LOcttlon H-47 K-41 N-41 11-44 K.U -. 11-17
NAMI! Bar Harbour Bayberry Belhptge Colony Anna ColonJHOtel
=-
Motel GraatNeck Mottl Hotel
Hotel Marina
Number of Trarilllent Roome 51 83 51 23 75 ,' -1((
Per Cent of Rooms Alr.Condltloned 100'11 100'1t 100'1o 30'11 100'1o 1oooi.
DAILY RATES
., ' ,
ROoMS-WITHOUTPRIVATEBATH
alngla-. one pareon none none none 8.00 r;tone
nont'
full eizt bed ... two parsons none none none 8.00 none none
l,
twin bedt -i two pareona none none none none none none
ROOM8-WITH PIIIVATJ! BATH
alngla-:- one pareon 10.00 to 11.00 13.00 10.00 to 12.00 8.00 a.eo to'12.oo
full alzt bed...: tWo pareone 12.00 to 13.00 18.00 12.00 to 14.00 11.00 '14.00 10 t8.00 1f,Otl tO1J.t;O
twin bed a...!. two pareona 14.00 to 15.00 18.00 14.00 to 20.00 13.00 14.00 tO 18.00 12.0o 10 11i.oo
:;.';
. "'one
one bedroom none 28.00 20.00 to 24.00 18.00 18.00 tO 28.00
tWo bedroom none 45.00 none none 20.00 tO 28.00 nonii
''.
HOUSEkEEPING SUITES
parlor 111<1 one bedroom none 29.00 20.00 to 24.00 nona 18.00 to 28.00' . IIOiia- '
parlor and two bedrooms none 49.00 none none 20.00 to 28.oo nona
..--:,_{
PORTABLE BED tor xtre pareon
Net Group (noncommlltlcinable) yea yea yea no Yll
,..
Arnerlctn!Modlfled American Plane no no no no yea no
:,;:
PAAKING-24HO:JRS
garage not available no charge not available not available 2.00 not available
outdoor-olfatreet no charge no charge no charge no charge no ohargo no charge
TRAVEL TO FAIR
; ' ,"
Public Tranaportatlon - rev. area 3 map 111 rev. area 3 map ue rev. area 3 map aee rev. area 3 map
- I'IY. area 3 map
Auto milage and time 10 mi. 20 min. 29 mi. 40 min. 18 mi. 31 min. 10ml.20mln. 24ml.31mln.
SERVICES
Foreign Languages Spoken none Fr. Ger. II. Sp. ILSp. none Fr. Ger. Sp, Fr. Hbr. IL 8p.
T.V. yea yes yea no yea yea
Beauty Perlor no no no no yes no
Valet no yea yes no yea yes
Drug Store 110 no yee no yea no
BarberShop no no no no yee . no
Other Facllltlea awlmmlng pool awfmmlng pool
yaclltdook
..
STATE OF NEW YORK
!\.
County: NASSAU
Counlrt,.,
Address Rt.110 7th St. & Park Ave. Sunrise Hwy. Jericho Tpke. Old Country Ad. 274 Jericho Tpke.
~ '
(Broadhoilow Rd.) Garden City, N.Y. Merrick, N. Y. (Rt. 25} Westbury, N.Y. Syosset, N. Y.
Farmingdale. N. Y. Syosset, N.Y.
Telephone Area Code & Number 516 CH 92810 516 Pi 60700 516 FR 87100 516 WA 16900 516 Pi 1-4500 516 WA 1-6166
~ - ,
Map Location N-48 L-48 M47 N-44 M-45 N-44
'Mapl.oc*fli
NAME Farmingdale Garden City Gateway Motel Heritage Island Inn Island Lodge
Motor Lodge Hotel Quality Court Motel
Motor Inn
Number of Transient Rooms 58 200 48 100 204 20
Nun
Per Cent of Rooms Air Conditioned 100% 60'1o 100/o 100'1o 100'/o 100'/o
Perotnt ol
DAILY RATES
ROOM8-W
single- one person none none none none none none
full size bed -two persons none none none none none none
ful
twin beds- two persons none none none none none nona
ROOM&-"
single- one person 9.00 12.00 to 16.00 12.00 to 16.00 11.00 to 12.00 12.00 to 15.00 11.00
full size bed- two persons 10.00 17.00 to 21.00 14.00 to 16.00 15.00 to 17.00 16.UO to 22.00 18.00
'lUI
twin beds- two persons 12.00 17.00 to 21.00 16.00 to 18.00 17.00 to 19.00 none 16.00
SUITES-PARLOR+ BEOROOM(S)
SUtTES-P,
one bedroom none 25.00 to 30.00 28.00 to 34.00 30.00 to 35.00 27.00 to 40.00 none
two bedrooms none 37.00 to 47.00 none none 45.00 to 50.00 none
HOUSEKEEPING SUITES
HOUSEKI!t
parlor and two bedrooms none none none none none nona
PORT ABU
tn double bedroom or suite 2.00 3.00 4.00 2.00 3.50 2.00
In
RATES AV
Net Group (noncommisslonable) yes yes yes yes yes no
N t t ~
Amerlcan/Modllled American Plans no no no no no no
Amtrloan/1
PAAKING-24 HOURS
PARKING
outdoor-oil-street no charge no charge no charge no charge no charge no charge
TRAVEL TO FAIR
Auto mileage and lime 30 mi. 42 min. 22 mi. 36 min. 23 mi. 35 min. 23 mi. 33 min. 18mi. 27 min. 19 mi. 31 min.
SERVICES
Foreign Languages Spoken none Fr. Ger. Sp. Fr. Ger. it. Sp. none Sp. II.
Fe
Beauty Parlor no yes yes yes yes no
Valet no yes yes yes yes yes
Drug Store no no yes yes no no
Barber Shop no yes yes yes yes no
Other Facilities swimming pool swimming pools swimming pool
shullie board patio
-.. ,'
STATE OF NEW YORK ''
' i
Colmlr: NAUAU
--v.
Jtrlcho Tpke. 5 FraerSt. 54 Lincoln Ave. 4400 Jrlcho Tpke. 18:iindet.
01c1 Clc!lliltrYRit .; :
Jericho, N.Y. Lynbrook, N. Y. Rockville cant., N.Y. Jericho, N.Y. Mineola, N. Y. at Poll,._,.
ocidea Number 51SEDW400 S18LYI-8800 Sl8 RO 8-11882 518 ov 1-4200

'
MaP Lcoatlot\ .... L-47 L-47
....... . .. '' ' .. , .,

NAill! Lynbrook Mantlon Hot.l Mudowbrook
......, ...
Motor Hotel Motorl.odgt Mottl
Number of trlitalent Roomt 45 58 10 415 42 51
._,;_
Pet Cent of RIICIIM Ali Conditioned 100'11 100'1o none 100'1 none 1oool.'
DAILY RATII
!
illllile-one pertan none none 5.00 none 4.00 to.5.00 IIOiit
fUll ala bed .. two peraona 7.50
. '-:
none none none none noM
twin beda-two persona none none 8.00 nona 7.00 IIOne'
.. '
ROOMS-WITH PAIV"TE BATH
'iiiiO'-'-one peraon 9.00 to 11.00 12.00 to 18.00 none 11.00 0.50 12.CIOto 14.00
filii tlze bed-:- two peraona 12.00 to 14.00 15.00 to 21.00 none 18.00 to 18.00 8.50toUO t4.c iO: 1tlllo
IWiri fled.;,. two person, 14.00 to 20.00 21.00 to 30.00 none 17.00 to 18.00 10,50 ''t'e:Odtati.OO
8UITI8-PARLOR + ietmOOM(S)
''
.;!:; __
bedtoom nona none nona nona none none
two bedrooms none none nona none none none
HOUSEKI!I!PING SUITEs
parlor .net one bedroom none none none none none none
parlor and two bedrooms none none none none none nOne
PORTABLE BED tor extra penon

In doubt. bedroom or eulte 2.00 3.00 1.00 3.00 not avellabla 2.00'
,-.
Nil G""'p (noncommleelonabla) no np no yea no no
AmeriCMIModlfled Amerlcen Plana no no no no no no
PARKING-24 HOURS
.' ,
garege not available not available not available not available not available not available
outdoor-off..etreat no charge no charge no charge no charge not available no charge
TRAVIL TO FAIR
Public traneportatlon aea rev. ana 3 map see rev. area 3 map eee rev. area 3 map eee rev. area 3 map ate rev. area 3 map ... tev ,.. 3 map
Auto and time 18 mi. 27. min. 17 mi. 30 min. 22 mi. 34 min. 19 mi. 27 min. 21 mi. 35 in ln. 11ml.21mln.
'
81RYICE8
Fonlgn Languagea Spoken Fr. lt. none Gar. II. none Ger. Hu. VI:
T.v. Yll yea no yea no Yll
Beauty P111l0r no no no no no no
Valet yn no no yea no yea
Drug Stan no no no no no no
BarberShop no no no no no net
Other Facllltlee awlmmlng pool swimming pool awlmmlng pool prlvatt 11tam bafla
STATE OF NEW YORK
County: NASSAU Clolalllr: OR
Addreaa 1650 Hempstead 22 Bryant Ave. 3400 Brush 49 Old Country Rd. 434 Hempstead Jericho Tpke.

Tpke. Roslyn, N. Y. Hollow Rd. Westbury, N.Y. Tpke. Westbury, N. Y.
EastMeadow,N. Y. Westbury, N.Y. W. Hempstead, N.Y.
Telephone Area Code & Number 516 IV 9-2100 516 MA 1-9657 516 EO 3-6600 516 ED 3-5550 516 IV 5-7300 516 ED 4-8811
Map Location ...... L-45 11-45 11-45 L41 1145
NAME Roosevelt Inn Roslyn Harbor Tivoli Motel Town & Country West Hempstead Wftlbury Motel
Hotel Motel Motor Inn
(to open 1962)
Number of Transient Rooms 115 14 43 19 48 37 Numll
Per Cent of Rooms Air Conditioned 100
1
/o none 100'/o 100/o 100'!t 100
1
/o
Plrc:tnton
DAILY RATES
ROOMS WIT
elngle- one person none 4.00 to 6.00 none none none none
lull size bed -two persons none 8.00 to 10.00 none none none none fullt
twin beds- two persons none 14.00 none none none none'
\VI
ROOMS-wn
single- one person 11.00 to 13.00 6.00 10.00 12.00 12.00 to 15.00 12.00 to 16.00
lull size bed- two persons 14.00 to 17.00 12.00 12.00 to 14.00 15.00 15.00 to 22.00 12.00 to 16.00
tulfl
twin beds- two persons 16.00 to 20.00 16.00 12.00 to 16.00 18.00 18.00 to 26.00 16.00 to 21.00
\VI
SUITES-PARLOR+ BEDROOM(S) 8UITE8PAfl
one bedroom 25.00 to 30.00 none none none none none
HOUSEKEEPING SUITES
HOUSEKIEPI
parlor and one bedroom none none none none none none PI
parlor and two bad rooms none none none none none none
,.,
PORTABLE BED for extra person PORTA8LB81
In clot
RATES AVAil
Net Group
American/Modified American Plans yes no no no no no
AmtrloiNMoc
PARKING-24 HOURS

garage not available not available not available not available not available not available
outdoor-off-street no charge no charge no charge no charge no charge no charge
TRAVEL TO FAIR .,
Public Transportation see rev. area 3 map see rev. area 3 map sse rev. area 3 map see rev. area 3 map see rev. area 3 map see rev. area 3 map i
Auto mileage and time 19 mi. 29mln. 15 mi. 25 min. 19 mi. 28 min. 18 mi. 28 min. 19 mi. 30 min. 18 mi. 26 min. A
SERVICES
Foreign Languages Spoken none Pol. none nona none nona Foreta
T.V. yes no yes yes yes yes
Beauty Parlor no no no no no yes
Valet yes no yes yes no yes
Drug Store no no no no no yes
Barber Shop no no no no no yes
. ' . : ., .
STATE OF NEW YORK
Covt11r:. OMNGI IIOCKLAHD
'],i'}_,
. ;
Adlfllll Wilt Point, N. Y. U.S.Rt.!e N.Y. Thrwy. (Ex. 11) N, Y.l'hrwy. (Ell. 15}
ftt; Ill (N, Y, ;o ; " '
Nanutt,N. Y. Tllrwy. Ex. 14) .
Tet.phone Area Clode I Numllel' 114 WI! 11-4731 114 NA 3-4300 814ELW100 I14EI,;7-25GO
.,
Mapl.occtl(!ft . . . '
IWI Q.41 M-41
... :
..:. " ...... .fo,;;.l
NAIR!'
'"'* ' Hotel
Allllty COurtnJinn ....... PIIOICirlloltl
,,...
Motor Court
(to open 1883)

Number ot Trlnllant Rooma 240 30 eo 100 30
Pw Cant of ROOIIIt Air Condltloiled IIO'Io 100/o 100'1o 100'11 1cJOo.if
DAILY RATES
alnole-one peraon 8.00107.00 nona none nona
,..
fUIIalu bid-two pe1'10111 7.00108.00 nona none none
110111
twin PIIIOIII nona none nona
nona'
non.
ROOMB-WITH PRIVATE BATH
no-- peiHII
7.00 to a.oo none 11.00 to 13.00 12.00 to 14.00 e.o,qtottoo
fUll lilt bid-two ptlf801111 10.00 to 12.00 12.00 15.00 to 18.00 17.00 to 22.00 . 10.0C! \G, 12.00
twin peraona to.ao to 12.00 14.00 12.00 to 18.00 22.00 12.11Gto 14.11G
SUITES-PARLOR+ I!IEDAOOM(8)
one bedroom 18.00 to 18.00 nona none 33.00 nont
two bldrocime 25.00 to 27.00 nona none none nona
SUIJES
parlor end.one bedroom none nona none none nont
parlor and two bedroom nona none none none 15.00 to 35.00
PORTABLE BED fol' extra peraon
In double -;oom or eulte 2.00 3.00 3.00 3.00 2.80
AATEB AVAILABLE QN REQUEST
Ntl Group (noncommlalonabla) Yll yet yet Yll
yil
AmtriOIJ\IMocllftld Aliltrtoan Plana no no no no yet
PARKING.,.a4 HOURS'
garage not available no charge not available not available not lVI IIabie
outdoor-olf .. tr"t no charge no charge no charge no charge nooharvt
.. ; ,.,,.
TRAVEL TO FAIR
: ;,, .
Public Trantportatlon - rev. aree 3 map
aee rev. area 3 map aee rav. area 3 map aee rev. area 3 map .-e rav. araa a map
Auto mllftgl and time 81 mi. 1 hr. 20 min. 38 mi. 110 min. 34 mi. 45 min. 45 mi. 1 hr. 5 min. 38 mi. eo min.
SERVICES
Foralgn Languagaa8poken Fr. Ger. II. Pol, Sp. Ja. Fr. Hbr. It Sp. none Fr. Ger.lt.
T.V.
Yll
yet yea Yll
yet
Beauty Parlor no no no no no
Valet Yll no yea yea no
Drug Stona no no no yea no
BatblrShop no no no no no
Other Facllltln go II swimming pool awlmmlno pool
awlmmlng pool
tennla
horeeback riding

STATE OF NEW YORK
Counly: SUFFOLK
COutltr. IUfiFOU(
Addren
400 Bayshore Rd. Smithtown Bypass 436 Sunrise Hwy. 3055 Veterans 331 W. Jericho 2231 Jericho Tpke.

Bayshore, N. Y. & Jericho Tpke. Babylon, N. Y. Memorial Hwy. Tpke. (Rt. 25) Commack, N.Y.
Nesconset, N.Y. Ronkonkoma, N. Y. Huntington, N. Y.
Telephone Area Code & Number 516 MO 8-7275 516 AN 5-0602 516 MO 9-6097 516 JU 6-6800 516 HA 7-4803 516 FO 81020
AM Code
Map Location R .... 844 Q-41 844 P-44 Q-44
Map Location '
NAME Bayahoralnn Beacon Motel Chevy Chase Eden Rock Motel Huntington Jerlmac Molel
Motel Motel
Number
Per Cent of Rooms Air Conditioned 100'1o 100/o 60% 1000fo 100/o 100'1o
Per Cent oi Ali
DAILY RATES

single- one person none none none none none none
ROOMS-WITHOUt PI
aliiOJ.IIi
twin beds- two persons none none none none none none
fullalaWd;
twlft lleda'
ROOMS-WITH PRIW
single- one person 11.00 to 13.00 6.00 to 10.00 none 6.00 to 12.00 6.00 to 10.00 6.00 to 10.00
full size bed- two persons 13.00 to 15.00 12.00 10.00 to 12.00 10.00 to 15.00 10.00 to 12.00 10.00 to 11.00
li!Oit
twin beds -two persons 14.00 to 16.00 12.00 none 12.00 to 17.00 11.00 12.00
fulialabld
twlribtdt
SUITES-PARLOR+ 1
one bedroom none none none none 20.00 to 25.00 none
HOUSEKEEPING SUITES
parlor and one bedroom none none none none none none HOUSEKEEPING SUI
parlor and two bedrooms none none none none none none partortlic
parJorlnd
In double bedroom or suite 3.00 2.00 3.00 3.00 2.00 3.00 PORTABLE BED lc
lndoubltbe
Net Group (noncommlaslonable) no yes no no yes yes RATES AVAILABLE
Amerlcan/Modllled American Plans no no no no no no Net Group (noiiOG
AmarlcaniModlfted"
PARKING-24 HOURS
garage not available not available not available not available not available not available
PARKING-24 HOURI
outdoor-off-street no chdrge no charge no charge no charge no charge no charge
Ollb
TRAVEL TO FAIR
TRAVI
Public
Auto mileage and time 38 mi. 50 min. 35 mi. 50 min. 33 mi. 45 min. 44 ml.1 hr. 30 ml.40 min. 26 mi. 45 min.
Aalto.ml
SERVICES
Foreign Languages Spoken none none Fr. Por. Sp. none none Ger. II. Sp.
Foretwn LBnl
Beauty Parlor no no no no no yes
Valet yes no no no no no
Drug Store no no no no no yes
Barber Shop no no no no no yes
Other Facilities swimming pool
IUPPOUC
Acid,. ...
& Numbllf
Maj) Location ,,
Number Clf r...n.lent Rooms
,.., Cent o1 ROolna "'' COndlttonecs
DAILY RATES
elnol- one person
full elze lltKI :;.two pereone
twin bide;;. two peraone
ROOM8-WITH BATH
alngle:- one person
fullelzebtd-two pera0111
twin blda.;.. two peraone
BUITE8-PARLOA + iEDROOM(S)
:;t:..
one bedroom
tro bedrooms
tfOUSEKEEPING SUIJES
parlor alld. one bedroom
parlOr ll'icl two btclrooma
PORT ABU! BED foi' extra person
In double bedroom or eulte
RATes AVAILABLE ON REQUEST
Ntt Group (noncommllllonable)
Amerlcai11t.todlfltd American Plana
PARKING-24 HOURS
garege
Olltdoor-offltreet
TRAVEL TO FAIR
Publlo Treneportltlon
Auto mileage and ti!M
IERVICE8
Forei11n Laii(IUIIIII Spoken
T.V.
Beauty Parlor
Valet
Drug Store
BarberShop
other Facllltlea
: W; MontaukHwy.
' 6. (llltltiwt 8l

....
11
100'1t
none
none
none
8.00
111.00
12.00
none
none
none
none
2.00
no
no
not available
no oharge
-rev. area 3 map
35 mi.IIO min,
oer.
yea
no
no
no
no
Rt.112
Medloi'd, N. Y.
518 GA 5-3112
r-48
Tht112 Mobil
14
100'/o
none
none
none
B.OO to 10.00
10.00 to 12.00
12.00 to 14.00
none
none
none
none
2.00
no
no
not available
no charge
... rev. area 3 map
54 mi. 1 hr. 10 min.
none
yn
no
no
no
no
SunrleaHwy.
n:tt.m
. Pe!OhOgua. N.Y .
811EM,__, ...
T-41
43
1CJOI/t
none
none
none
1.110
12.00
13.00
none
none
none
none
4.00
yes
yell
not available
no Oharge
... rev. area 3 map
52 mi. 1 hr. 5 min.
Ger. Hbr. lt. Sp.
)'81
no
no
no
no
swimming pool
ping pong
ehuffle board
badminton
homlhoe pitching
horseback riding
golf
Rl.tOIInNr
Straight Petti.
N. lindenhurst, N. V
518 TI.IB-1100 .
Jt;:41
18
100'/t
none
none
none
10.00 to 11.00
10.00 to 11.00
12.00
none
none
13,00
none
3.00
no
no
not available
noOharge
... rev. area 3 map

Ger.
yu
no
no
no
no
STATE OF NEW YORK
YacMe,lub Rd.
!SabYian, N.Y.

Q;.4f :

18
50f/t '
,.;
';
none
none'
none
12.00 to 18.00 L
, 12.00 10 18.00
12.001o1e.oa
none
none
1s.oo to a.oo
none.
3.00
'
I
no.
,',!':,<'
no
not available:,.
no Chiflll ,
..
''
..
-rev. If" !1. .
:stm1.ssm1n;
Fr. Gr. Sp,. ,:,
'.,
no
no
no
no
no
private beaoh
fishing
''" ,.,, .......
1t!OW'
.,
._
,_. '"
.'I,
. none
.ftOM,
'*-
'";."'{.
;. &00 to 8.011
10.00to1t.OO
. 11.0010 1UG
,.,_
.;! . i f'Jd
.none
none
. ; :-:: . .!}:<
:110"' ' c
none
"
..
; '
/; \:'.-i!p..
"wee:. ' ':).i"f'.
i IIO'i __"!

:,;., .>1-:'<A'i
not avalleble
"
i
. ... rev. areu map

De.
'"'
110
no
110
110

STATE OF NEW YORK
eountr: SUFFOLK
WESTCHESTER

Addre"
7110 LIHie E. Neck Rd. Dock Rd. 295 E. Jericho sao sawMill 441 Central AVfl.
(off Sunrise Hwy.) Stony Brook, N. Y. Tpke. (Rt. 25) River Rd. (Rt. 9A) White Plains, N. V.
TetephoM Aree Code a Number
West Babylon, N.Y.
Huntington Sta.,N.Y. Ardsley, N. V.
5t8MOII-8108 518 ST 7-0555 518 HA 7-o260 914 ow 3-2700 914WHH717
.,....
Map Location Q4

P-44
J-42 K-41

NAME StariHI Motel Three VIllage Inn Walt Whitman ArdiiiJACI'IS Ctntnl Mottl .
Mottl HotiiCourt Court , .. l.t.l
Number of Transient Rooms 13 8 42 59 28
Nu
Per Cent of Roome Air Conditioned tOO'Io 100/o 100/o
100'/o t001t
. PttCtnf G
DAILY RATES
f:IOCMl8-V
alngle-one person none none none none none
lullalze bed-two peraona none none none none none 1\i
twin beds-two persona none none none none none
ROOMS-WITH PRIVATE BATH ROOM&-'
alngle- one person tO.OO to 14.00 6.00 8.00 to 10.00 8.00 9.00
lull alze bed-two persona 10.00 to 14.00 12.00 10.00 to 14.00 12.00 10.00 1\i
twin beda-two peraons t2.00 to 18.00 none 12.00 to 16.00 14.00 t2.00
8UITI8-F
one bedroom none none t8.00 to 28.00 none none
two bedrooms none none none none none
HOUSEKEEPING SUITES
parlor and one bedroom none none none none none
POATAIU
In double bedroom or suite 3.00 2.00 2.00 2.00 t.OO
'"
RATU A'
Net Group (noncommlaalonable) yea no yes yea no NIIQn
American/Modified American Plana no no no no no Amerlcl.vi
PARKING-24 HOURS
PARKING
garage not available not available not available not available not available
outdoor-off-street no charge no charge no charge no charge no charge
TRAVEL TO FAIR
Public Transportation see rev. area 3 map see rev. area 3 map aee rev. area 3 map see rev. area 3 map see rev. area 3 map
Auto mileage and time 35 mi. 50 min. 47 mi. 1 hr. 10 min. 30 mi. 40 min. 24 mi. 35 min. 23 mi. 35 min.
SERVICES
Foreign Languages Spoken none Ger. Sp. Ger. lt. Pol. Sp.
I"G
none none
T.V. yes yes yea yea yes
Beauty Parlor no yes yes no no
Valet no no yes yes no
DrugStore no yes yes no no
Barber Shop no yes yes no no
Other Facllltlee
STATE OF NEW YORK
CoutltJt WIITCHUTU
-,, .....
'. '',. '-. .- .
..... 3Qd YOI\ktre Ava. Pondfltld Rd . 20 Saw Mill River Rd. 455 S. 125 Tuckahoe Rd. 1 Chealtr A\it;
:nz.
Yonken; N. Y. BroniCVIIItll, N. v. Hawthorne, N. Y. Tarrytown, N. Yonkerl, N. Y. Wlllte Plaint, N. Y,
Telephont AIM .Coft & Numbtt lf4 GR e-eeDO 814 DE 7-5200 114L y 2-81100 814 ME 1-57110 ti4GRWIOO lf4 WH 1-11100 <.
Mill Looatlon
.,..
...... J-41 J-41 .....
K-41 . ' ,
NAME Dtmwoodle Clra.,...n Holtl Hawthorne Circle Hlllonlnn Holldly lni'l of Rogerlmlll
Motor Inn Motor Inn Yoilklra Moeortfotll
Numbtt of Trlilslant Room 14 150 44 204 78 160
Per Cent of Rooms Air COnditioned 101Wt 21)1/o 100'1t 100
1
/t 100t 1DII'fo
DAILY RATI8
. ainole- one .,.raon none 7.00 none none none 1,00
pemnt none . none nona nona nona 1-410
twin tieda.;. two peraona
non nona none nona nona 1.00
ROOMS-WITH f"RIVATE BATH
, alngle-one peraon 10.00 to 12.00 8.00 to 12.00 8.00 to 12.00 12.00 to 15.50 10.00 to 14.00 1.00 to1S.OO
lull llzt bllcl- two peraont 14.00 to 11.00 14.00 to 111.00 11.00 to 111.00 18.00 to 20.00 12.00 to 111.00 11.80 to 17.00
twin tieda-two penona 15.00 tci 17.00 14.00 to 18.00 11.00 to 11.00 18.00 to 20.00 14.00 to 11.00 11.50 to 17.00
. 8UITE8-PARLC)R + 8EDROOM(8)
one bedroom' none 18.00 to 28.00 none 1511.00 none none
tWo '*!rooms none 20.00 to 30.00 none 75.00 none none
SUITES
parlor anclont bedroom none none none nona none none
Jmlor and two bedroom none n0n1 nona nona nona none
-
PORT AISLE BED lot extra peraon
In double btc(room or aulte 3.00 3.00 3.00 4.00 3.00 3.00
Net Group (nOneammlnlonable) yea yea
Y"
yea Yll yea
Amtrloin1Modlfl8d Alllerloan Plant no yea no no YN (groups only) no
PARKING-24 HC)\/,RS
garage not available 1.50 notavallebla not available not available not available
outdoor-olf-ltreet no charge no charge no oharge no cherge no cherge nooharge
TRAYIL TO FAIR
Publlo Tranaportalliln - rev. area 3 map -rev. area3 map ua rev. area3 map - rev. area 3 mep -rev. area 3 map IIII'W.artl3map
Auto mileage tnd time 20m1. 30mln. 18ml. 30mln. 31 mi. 5Q min. 28 mi. 40 min. 20 mi. 30 min. 27 mi. 40 min.
81RYICU
Foreign Ltnguagaa Spoken Gr.lt. nona none MEL + 8 others Fr. Ger. Hbr. Du. Ger.Sp.
T.V. yea yea yea yea ye8 yea
Beauty Parlor no yea no no no yea
Valet yea yea no yea yea Yll
Drug StOre no no no no no no
BarberShop no yea no no no yea
Other Faolllllae awlmmlng pool swimming pool awlrnmlng pool swimming poola
shuffle board I!Nithclub
picnic area ateamrooma

STATE OF NEW YORK
County: WEITCHIITER
Albany Post Rd.
Addma 25Valley Rd. School La. oil 542 Tarrytown Rd. 1141 Yonkers Ave. 3111 Tuckahoe Rd. 1Rt.9)
Elmsford, N.Y. Popham Rd. White Plains, N. Y. Yonkers 2, N. Y. Yonkers, N. Y. Croton-on-Hudson,
Scarsdale, N.Y. N.Y.
' :: '
Telephone Area Code & Number 914 L Y 27500 914 sc 3-5300 914 WH 8-8951 914 BE 7.Q400 914 sw 3-8300 914 CR 1-4322
Map Location .1-41 K-43 K-41 J-43 J-43 H-a
NAME Saw Mill River Scartdale Inn Tarryreat Motel TradeWinda Tuckahoe Motel Watergate
Motel Motor Court Motor Hotel
1
/o none 100'1o 100'1o 100'1o 100'1
DAILY RATES
alngle- one person none 6.00 none none none none
lull alze bed- two persona none 10.00 none none none none
twin beds- two persons none 10.00 none none none none full
single- one person 10.00 to 12.00 10.00 9.00 10.50 to 12.00 11.00 8.00
lull size bed- two persons 13.00 to 15.00 15.00 11.00 12.00 to 14.00 14.00 12.00
twin beds- two persons 15.00 to 17.00 15.00 15.00 14.00 to 18.00 15.00 14.00 full
t
one bedroom 25.00 to 30.00 none none 28.00 none none
HOUSEKEEPING SUITES
parlor and one bad room 26.00 to 35.00 none none none none none
HOUSEKEEI
PI
In double bedroom or suite 2.00 5.00 not available 2.00 2.00 2.00
Net Group (noncommisalonable) yes no yes no no yes
RATES AVA
American/Modified American Plans no yes no no no no
NetQI'OUi

PARKING- 24 HOURS
PARKING-:
outdoor-olfatreet no charge no charge no charge no charge no charge no charge
TRAVEL TO FAIR
Public Transportation sea rev. area 3 map see rev. area 3 map see rev. area 3 map see rev. area 3 map see rev. area 3 map see rev. area 3 map
Auto mileage and time 29 mi. 42 min. 20 mi. 35 min. 29 mi. 40 min. 19ml. 30 min. 20mi. 30 min. 45 mi. 1 hr. 5 min.
SERVICES
Foreign Languages Spoken Ger. lt. none none none none none
T.V. yes no yes yes yes yes
Fore
Beauty Parlor no yes no yes no no
Valet yes yes no yes yes no
Drug Store no yes yes yes no no
Barber Shop no yes no yes no no
Other Facilities swimming pool window fans in all sun deck swimming pool swimming pool
bedrooms
recreation room
private lake boating
& fishing
47
STATE OF NEW YORK
1811 TuOkahOII Rd. U.S. Rt. 202 II
(N. Y. l'hrwy. Ex. 8) Taoonlc Pkwy.
T.,eptt(;n. Alee cOcte'l Number
Yonbi'I,N.Y. Yorktown Hll., N.Y.
llt4GAH200 814 Y02-3122
MapLocellon .... ..
'..
NAill! WlttChelter Yorktown
Town Houle Motor Lodge
'Motor Inn
Number ol Tratltlent Roome 1110 48
Per Cent or RoOI!Ia Alt Conditioned 100'ft 100'1
DAU.Y RATI8
ROOM8-WI1'HOUT PRIVATE BATH
llngle,;.one pareon none none
full 11za bed-two pei'IOnl none none
twin btde-two PII'IORI none none
ROOMSWflli PRIVATE BATH
; .lingle-one PII'IOII 14.110 to 11.110 12.110 to 14.110
fullllle btlcl-.two pei'IORI 11.110 to 20.00 14.110
twin btde-two pereona 18.00 to'24.00 18.110 to 20.00
SUITES-PARLOR+
one bedi'OOIII 32.00 to 40.110 none
two bedroom none none
HOUSEKEEPING SUITES
and one bedroom none none
parlor lAd two bedrooma nona none
PORTABLE 8EO tor' extre pereon
In double btlclr'oom or aulte 3.110 2.00
Net Group-(noncommlaelonable) yea no
Amerlcan/Modltlld Amtrlcan Plene )'H no
PAAKING-24HOURS
garege not available not available
outdoor-offatrnt no charge no charge
TRAVEL TO FAIR
Publlo Treneportltlon
- rav. area 3 map aae rev. araa a mep
Auto and time 20 mi. 30 min. 41 mi. 1 hr. 10 min.
81!RYICI8
Foreign Llnguegea Spaken none Fr.Sp.
T.V. yea yea
Beeuty Parlor no no
Velttt )'II Yll
DrugStore no no
Barber Shop no no
Other Facllltln swimm(ng pool awlmmlng pool
recreation room
dinner theatre
STATE OF NEW JERSEY
County: BERGEN
Address Rl. 4 U.S. Rt. 46 Rl.17 Hudson Ter. & AI. 4 414 Hackensack
Fort Lee, N.J. s. Hackensack, N.J. Ramsey, N.J. The Bridge Plaza Fort Lee, N. J. Ave. (R1.4)
Fort Lee, N.J. Hackensack, N.J.
Telephone Area Code & Number 201 WI 7-2100 201 HU 97500 201 DA 7-4500 212 C I 5-8668 201 WI 4-4900 201 HU 8-8900
Map Location H-44 0-44 E-41 H-44 H44 0-44
NAME Courtesy Inn Horizon Motel Howard Marriott Motor NewOrleana Orltanl
Johnson's Hotel at Geo. Motel Motor Hotel
Motor Lodge Wash. Bridge
(to open 1964)
Per Cent of Rooms Air Conditioned 100% 100'/o 100% 100'/o 100'/o 100/o
DAILY RATES
single-one person none none none none none none
twin beds- two persons none none none none none none
single-one person 10.00 10.00 to 16.00 10.00 to 12.00 10.00 to 17.00 6.50 to 11.00 8.00 to 10.00
full size bed- two persons 12.00 10.00 to 16.00 14.00 to 16.00 14.00 to 20.00 8.00 to 14.00 10.00 to 14.00
twin beds -two persons 14.00 to 20.00 14.00 to 22.00 14.00 to 16.00 15.00 to 25.00 12.00 to 16.00 12.00 to 16.00
one bedroom no no none none 40.00 to 65.00 none 24.00 to 30.00
two bedrooms none none none 60.00 to 85.00 none none
HOUSEKEEPING SUITES
parlor and one bedroom none 22.00 to 30.00 none none none 30.00
In double bedroom or suite 3.00 2.00 2.00 3.00 2.00 not available
Net Group (noncommlsslonable) no yes no yes yes no
~
American/Modified American Plans no no no yes (groups only) no no
PARKING -24 HOURS
garage not available no charge no charge no charge not available not available
outdoor-off-street no charge no charge no charge no charge no charge no charge
TRAVEL TO FAIR
Auto mileage and time 15 mi. 30 min. 20 mi. 40 min. 3S mi. 55 min. 15 mi. 30 min. 15 mi. 30 min. 21 mi. 40 min.
SERVICES
Foreign Languages Spoken Hbr. II. Pol. Sp. none Ger. Fr. Ger. II. Sp. none Ger. Hu.
Beauty Parlor no no yes yes no no
Drug Store no no yes yes no no
Barber Shop no no yes yes no no
housekeeping
rooms available-
rate on request

:: ; .,
... : .
' ....
c:
STATE OF NEW JERSEY
eoum,: BEJiGIN
' ..
Ajfcll'lll Rt.40 Rt.3 Rta.1, 9 & 48 N.J. Hwy.17 Hudaon Ter. ZSIRt. 4 ....
t.;ee, N. J. E. Rutherford, N. J. FortLe&,N.J. Upper S.ddla Fort Lee, N. J, P.,_mlie, N., J.
Telephone Area Cod8 a Numbtr.
River, N.J.
:io1HU7-81100.
201 WI 4-0321 201 GEHOII& 201 WI 4-1700 201 DA 72138 201 W17..anrT.
Mtp LOCation
11-44' F-44 H-44 F-41 lf.4t ...
NAME .PalltHH Peter Pan Motel Skyvlew Motel SWI .. Court Tollpte Motel TwlnLakta
. Motor Lodge Motel MotOtLOIIge
Number of T,nalenl Rooma 41 3(1 58 37 34 40
Per Cent of Rooma Air Oondllloned 100'/o 100/o 100
1
/o 100
1
/o 100'/o 100'1
DAILY RATES
single-one peraon none none none nona none .,none
full alza bed -two persons none none none none none none
twin btda -two persona nona none none none nona nQIMI.
alngle- one person 8.00 8.00 to 12.00 9.00 to 12.00 7.00 to 8.00 8.00 I.QOto12.00
full alza bed-two per10ne 12.00 10.00 to 14.00 11.00 to 12.00 9.00 to 10.00 12.00 10.00 18.00
twin bade -two peraons 14.00 14.00 to 18.00 12.00 to 13.00 10.00 to 12.00 14.00 14.00 to 18,00
one bedroom none none none 14.00 to 28.00 nona none
two btdrooma none nona none none none noiMI
HOUSEKEEPING SUITES
parlor and one bedroom none none none 14.00 to 28.00 none nona
parlor and. two bedrooms none none none none nona none
In doUble bedroom or suite 2.00 2.00 2.00 2.00 2.00 2.00
RATES AVAILABLE .ON REQUEST
Net Group (noncommlaalonable) no yes no yes no yea
American/Modified American Plana no no no no no no
PARKING-24 HOURS
garage not available not available not available not available not available not aftllable
outdoor-offatreat no charge no charge no charge no charge no no charge
TRAVEL TO FAIR
Public Transportation eae rev. area 3 map aee rav. area 3 map eee rev. area 3 map aes rev. area 3 map eaa rev. area 3 map 1ft nav. area 3 m111
Auto mileage and time 18 mi. 35 min. 14 mi. 35 min. 16 ml.35mln. 33 mi. 55 min. 15ml.30.mln. 22 mi. 40 min.
81!RVICE8
Foreign Lenguagea Spoken nona none none none nona nOIMI
T.V. yaa yea yea yea yaa yet
Beauty Parlor no no no no no no
Valet no no yea no no yea
Drug Store no no no no no no
Barber Shop no no no no no no.
STATE OF NEW JERSEY
~ ~ ~ .
County: essex
Addre"
22 East Park St. 15HIII St. 1050 Broad St. 103 Pleasant 1156 Broad St. 89 N. Arlington Ave.
~ -
Newark, N. J. Newark, N. J. Newark 2, N. J. Valley Way Newark, N.J. Eaat Orange, N. J.
~ ~ , ' . '
West Orange, N.J.
Telephone Area Code & Number 201 M I 2-7100 201 Ml 2-5100 201 M I 24400 201 RE 12300 201 B I 3-4590 201 OFi 3-2811
~ M Map Location E-4t E-48 !411 E48 E-48 E-4t
MlpLDcatfon
NAME Carlton Hotel Douglas Hotel Essex House Green's Hotel Lucerne Marlborough
Motor Hotel Hotel
Per Cent of Rooms Air Conditioned 100/o 75
1
/o 100Dfo 100'1o 95'1t (1.00 dally) none
Hlllnbi1
Perc.morRc
DAILY RATES
single- one person none none none 10.00 4.00 to 5.00 none
ROOMS-wm
lull size bed -two persons none none none 15.00 s.oo to 6.00 none
twin beds -two persons none none none 17.00 none none
lull II:
twli
single- one person 7.50 6.00 to 12.00 8.00 to9.00 15.00 6.00 to 7.00 5.00
ROOMS-Wfn'
full alze bed- two persons 8.50 12.00 to 16.00 11.50 to 12.50 20.00 6.00 to 10.00 6.50 to 7.00
twin bed a- two persons 10.50 14.00 to 20.00 11.50 to 12.50 22.00 8.00 to 11.00 9.00 to 10.00
lullet
twil
one bedroom 14.00 16.00 to 25.00 18.00 to 21.00 none 16.00 to 18.00 13.00
SUITE8-PARI
two bedrooms none none 27.00 to 30.00 none none 15.00
HOUSEKEEPING SUITES
parlor and one bedroom none none none none none none HOUSEKEEPII
parlor and two bedrooms none none none none none none Pill
part<
In double bedroom or suite 2.00 2.00 3.00 5.00 2.00 not available PORTABLE BE
In doll
Net Group (noncommlsslonable) yes yes no yes no yes RATES AVAIL
AmarlcantModlfled American Plans no yes no no no yes Net Group<
American/Mod
PARKING-24 HOURS
garage 1.00 2.00 not available not available not available not available
PARKING-24
outdoor-off-street .75to 1.00 .65 1.00 no charge no charge 1.00
TRAVEL TO FAIR
Public Transportation see rev. area 3 map soe rev. area 3 map see rev. area 3 map see rev. area 3 map see rev. area 3 map see rev. area 3 map
Auto mileage and time 21 mi. 55 min. 21 mi. 1 hr. 22 mi. 1 hr. 35 mi. 1 hr. 20 min. 22 mi. 1 hr. 33 mi. 1 hr. 10 min. I
~
SERVICES
Foreign Languages Spoken none Fr. Ger. It Sp. Fr. Ger. Sp. none none Sp.
T.V. yes yes yes no yes no FO,.IG
Beauty Parlor yes yes no no no no
Valet yes yes yes yes no no
Drug Store yes no no no no no
Barber Shop yes yes yes no no no
Other Facilities
IIIEX
Add..... N.J. Tpke. (Ex. 14)
Newark, N. J.
Telepl\c)ne "'"COde & N11mber 201 Mlt4-2454
Map Location 1-41
NAill Merrlolt Motor
Hotel at Newark
Airport
(to open 1.884)
Number Qf TI'IMient Roome 340
Per Cent of Room Air Conditioned 100'11
'
DAlLY RATES
tlriQie-one pereon none
fullalze bed:--two peraona none
twin bede ./...two persona none
ROOMS-WITH PRIVATe BATH
elngle-one person
. fullalze bed-two persona
twin bed a- two per10ne
8.00 to 15.00
14.00 to 18.00
15.00 IO 25.00
one bedroom 35.00 to 80.00
two bedrooms 1111.00 to 80.00
HOUSEKEEPING SUITES
parlor and one bedroom none
parlor elld two bedrooms none
In double bedroom or aulto 3.00
Net Group (nonOOf!lmllllonable) yea
AmerlcantModlflod American Plens yea (groupa only)
PARKING-24 HOURS
garage not available
outdoor-off-atreet no charge
TRAVIL TO FAIR
Public Trenaportatlon
Auto mlleege and lime
SERVICES
- rev. aree 3 map
l!llml.45mln.
Foreign Languages Spoken Fr. Oer. II. Sp.
T.V. yea
Beauty Parlor yea
Valet yea
Drug Store yea
Barber Shop yea
Other Facllltlee awlmmlng poole
18 Park Pl.
Newark 1, N.J.
201MAHl80
.....
MIHtary Park
Hotel
132
100'11
none
none
none
7.00to8.00
10.00 to 12.50
12.50 to 13.00
12.00 to 17.00
20.00 to 24.00
none
none
uo
yea
no
1.00
.50
- rev. area 3 map
21 mi. 55 min.
MEL+ othera
yea
no
yee
no
no
eo Park Pl.
Newark 1, N.J.
201 MAZ.1000
E ..
Robert Treat
Hotel
none
none
none
8.50 to 15.00
12.00 to 18.00
14.00 to 20.00
25.00 to 30.00
35.00 to 50.00
none
none
3.00
yea
no
1.25
not available
tee rev. area 3 mep
21 mi. 56 min.
none
yn
no
yea
no
yea
HUDSON
1aoo 'tonnelle Ave.
NorthcBergtn, N.J.
201uN74328
Qo41

Court
eo
100'1.
none
none
none
12.00 to 14.00
14.00 to 111.00
18.00 1o 18.00
none
none
none
28.00 to 32.00
2.00
no
no
not available
nochtrge
... rev. area 3 map
14 mi. 40 min.
none
Yll
no
no
no
no
ewlmmlng pool
. 2800

.
0.. .
' ' '," ,
......... , ..
MotorHot4tl
'tO.OOJo 14.00

14.o0 tO 18.00
28.001032.00
none
none
none
3.00
Yll
no
not avaltabr.
no charge
..erev. 11111 m8p
14 mf; 40 min.
none
yell
no
yell
yell
no
IWimmlng pool

STATE OF NEW JERSEY
Cl
county: HUDSON MIDDLESEX
~ . M
Addre"
9 Journal Square 875 Paterson 91 Sip Ave. Lincoln Tunnel Rd. Rta.1 &9
Jereey City 8, N. J. Plank Rd. Jersey City, N.J. North Bergen, N. J. Woodbridge, N. J.
Secaucus, N. J.
Telephone Area Code & Number 201 OL 3-4900 201 UN 41400 201 OL 3-0100 201 UN 4-4500 201 ME 4-1314
Map Location 0-48 0-41 0-41 0-48 D-41
NAME Holland Hotel Howard Plaza Hotel York Motel Dutch Maid
Johnson's Motels
Motor Lodge
Number of Transient Roome 80 98 190 86 86 ,.,
Per Cent of Rooms Air Conditioned 50'1 100'/o 90/o 100'/o 100/o
DAILY RATES
Rei(
single-one pereon 3.00 to4.00 none 5.25 none none
full size bed-two persons 6.00 none 7.50 none none
. I
twin beds-two persona 6.00
I
none none none none
I
I
ROOMS-WITH PRIVATE BATH , I
:I single- one person 5.00 to 6.00 9.00 to 14.00 6.50 to 9.00 9.00 7.00 to9.00
:I
full size bed- two persons 7.00 to 8.00 12.00 to 16.00 10.00 to 13.00 12.00 8.00 to 10.00
I
twin beds- two persona 8.00 to 10.00 14.00 to 16.00 10.00 to 13.00 14.00 10.00 to 12.00
SUITES-PARLOR+ BEDROOM($)
SUI'
one bedroom 11.00 to 15.00 none 16.00 none 12.00 to 18.00
two bedrooms none none none none none
HOUSEKEEPING SUITES
HOI
parlor and one bedroom none none none none none
In double bedroom or suite 2.00 3.00 2.50 2.00 2.00
RA1
Net Group (noncommlssionable) yes no yes no yea
AIIM
American/Modified American Plana no no no no no
PARKING-24 HOURS
PM
garage not available no! available not available not available not available
outdoor-offstreet .50 no charge no charge no charge no charge
TRAVEL TO FAIR
Public Transportation see rev. area 3 map see rev. area 3 map see rev. area 3 map see rev. area 3 map see rev. area 3 map
Auto mileage and time 16 mi. 45 min. 15 mi. 40 min. 16 mi. 45 min. 14 mi. 40 min. 33 ml.1 hr.
SERVICES
Foreign Languages Spoken Fr. Ger. II. Sp. none none none it.
T.V. yea yes yea yes yes
Beauty Parlor yes no no no no
Valet yes yes yes yes yes
Drug Store yea no no no no
Barber Shop yes no no no no
.:; :
Counlr: MfDDLUD
IIOMII
f '.<
'
Add,..
u.s. f\L 1 at Rte.1& 18 111 Llvlngllon Ave. u.s. llt 1 at
WllaDI!Ave. New Btunawlck, N.J. New Bhinawlck, N.J. Bardtit Slate PkWy.
Tei'PIIONI Area Code l Humber
Edltol\, N. J. MttuOhen, N.J.
.. ..
201 Cli 7-GIS3 20'1 CHNOOO 201 CHNJOOO 201 LI.MfiCIO .
u.p Location . C-41 .... ... C-41
NAMI l!diiOft Motor HOward Roger 8mltlt .SwiM Molal
.1"_
Lodge Johneon'a Motor Hotel
Motor Lodge
Number of tranalent Room 45 118 112 12

-,l!;
Per Cent of Roome Air Conditioned 80flt 10CJI/o 85'1t 101l'/o '1Cii
DAILY RATES
alng'-i-one peraon none none 5.00 none
full elze bed i.two peraone none none 1.00 none
twin IJecM;.two peracna none none none none
lingle- one peraon 7.00109.00 9.00 to 10.00 7.00 to 10.00 8.50 .
tUII alze bed.., two peracna 9.00 to 12.00 12.00 to 15.00 10.00 to 13.00 10.00
twin btda.-two peraona 10.00 to 14.00 14.00 10.50 to 13.00 13.00

..
one baclroom none none 23.00 none none
two bedroom
:.
none none none none none
HOUSEKEEPING SUITES
:-;,
." ,,.
parlor and,one baclroom none nona none nona

parlor and two baclroome none none nona none nont
...
PORTABLE BED tor extra person
._..,
In double bedroom or aulte 2.00 2.00 2.50 3.00
Nat Group (nonoommllllonable) no no yea no

AnMirloan/Moc:tlfflld American Plans no no no no
Yll
PARKING-24 HOURS
garage not vallable not available not available not available not avallllllla
outdoor-off.ttraet no charge no charge no charge no charge nilotierge
TRAVEL TO FAIR
Public Tranaportatlon 1111 rev. area 3 map 1111 rev. area 3 map '" rev. area 3 map - rev. 11111 3 mtp
Auto mllalge and time 47 mi. 1 hr. 15 min. 45 mi. 1 hr. 10 min. 47 mi. 1 hr. 15 min. 38 mi. 1 hr. 10 min.
SERVICES
Foreign Languages Spoken Gr. none Ger. Sp. 01r. Pol. ho.*'
T.V. Yll yea yea yea
Yll
Beauty Parlor no no na yea no
Valet no yet yea no . yea
Drug Store no no no yea no
BarberShop no no no Yll no
Other Faollltlll ewlmmlng pool ewlmmlng pool
STATE OF NEW JERSEY
-' /'.i '
Jl
County: MORRIS
PASSAIC eoune,:
Addre .. Rt. 46 20 Community Pl. 55 Church St. 4Henry St.
AddrM
Pine Brook, N.J. Morristown, N.J. Paterson 12, N.J. Passaic, N.J.
Telephone Area Code & Number 201 CA B-1300 201 JE 9-0451 201 SH 2-8000 201 PR 7-3300 1'llep/lont .
Map Location C-44 8-45 E-43 F-44 Map l.ocatl
NAME Pine Brook Revere Hotel Alexander Lincoln Hotel
Motor Lodge
Hamilton Hotel
Number of Transient Rooms 60 40 140 40 NUll
Per Cent of Rooms Air Conditioned 100/o 50'/o 25'/o 100'/o Per C::,nt ol
DAILY RATES
ROOMB-\1
a Ingle- one person none none 5.50 3.75 to 4.75
lull size bed- two persons none none none 4.25 to 5.25 fu
twin bade- two persons none none none 4.25 toe.oo

single- one person 8.00 5.50 IO 6.50 6.50 to 10.00 8.00 to 7.50
full size bed- two persons 8.00 none 11.50 to 14.00 6.00 to 7.50 fll
twin beds- two persons 10.00 to 15.00 9.00 lo 10.00 12.00 to 15.00 6.00 to 7.50
BUITE8-F
one bedroom none none 20.00 none
two bed rooms none none none none
HOUSEKEEPING SUITES
HOUSEKE
parlor and one bedroom none none none none
parlor and two bed rooms none none none none
POArAeL
In double bedroom or suite not available 2.00 3.00 2.00

Rf,TES II
Net Group (noncommlsslonable) yes yes yes no
NttGr
American/Modified American Plans no no no no
Amllr!CIII
PARKING-24 HOURS
PARKING
garage not available not available not available not available
outdoor-off-street no charge no charge 1.00 1.00
TRAVEL TO FAIR
Public Transportation see rev. area 3 map see rev. area 3 map see rev. area 3 map see rev. area 3 map
Auto mileage and time 35 mi. 55 min. 40 mi. 1 hr. 20 min. 29 mi. 55 min. 21 mi. 50 min.
SERVICES
Foreign Languages Spoken none none Fr. Sp. none
T.V. yes yes yes no
Beauty Parlor no no yes no
Valet no no yes yes
Drug Store no no no yes
Barber Shop no no yes yes
Other Facilities
' .,'
,.h . '/ol ,.
STATE OF NEW JERSIY
Caun1J: 80111MIT UNION' '.
,,
Add .... u.s. HWy.22 Rt.202 111111 E. Jti'MY 81. 101111 E. Jeraey SL
:>!,
BQund La.) 81mardavllle, N.J. . Elizabeth 4, N.J.
mtrvllle, N.J.
Telephone Al'll COde .a. Number 1101 RA2.-& 201 JE 8-1413 1!01 EL'3o4000 to1 iL'H200. ' .
MlpLocatJon ' Ao4l Ao41 ..... loofl .. w: ... :., .. _<
NAME Arch Motel Old Mill l!'fl Elizabeth
Prk .EIJt "*
Park Hcl&tl
Carteret Hotel
Numlltr Qf Ttl;halent Roome 40 200 7$ 10&
Per Cent Qf ROOIIII Alt Conditioned 100'1t 100'/t 751ft GOth
DAILY RATES
ROOMS-WITHOUT PRIVATE BA'I'H
':,
elngle-OIIe poraon nohe none none none t.OOtoUO
tullelze bed.;.two pereone none none none none ' .. Go.
twin peraona none none none, none;: a.oo:.
ROOMS-WITH PRIVA'I'E BATH
;;l :,
elngll- one p1111011 8.00 8.50 to9.00 8.50to8.50 6.00109.00 t.lio to 11.10
full alze bed two peraona 12.00 11.50 to 12.00 9.50 to 12.50 9.001012.00. tuototf'.oo
twin becla.;. two po110111 14.00 none 1D.IIO to 12.110 12.00 tu14.00 12.8010 1too ..
one bedroont none none 12.00 to 11.00 none 20.111 to ao.oo
two bedrooma none none 20.150 to 25.150 none ao.oo to suo
HOUSEKEEPING SUITES
'.
parlor and:ona bedroom none none none 12.00 to 18.00 none
parlor and two bedroom none none none none none
PORTABLE BED fo; extra poraon
,: ':-
In dOuble bedroom or eulte 2.00 5.00 3.00 3.00 uo
,_-c
Net Group (noncOI!Imlqlonabla) yes no yea
v
Yll
AmeriCIII/Modlfltd Ain.rloan PI- yea no no no rio
'>l'"
PARKING-24 HOURS.
garage not available not available
:I"_;;
not available not avalltbla 1.50
outcloor-off .. treat no charge no charge .75 no charge nocllarge
TRA,._ TO FAIR
Public 1raneportatlon see rsv. area 3 map see rev. area 3 map see rev. area 3 map aaa rev. arq 3 map ... rev. area 3 rnap .
Auto mllqge and time 48 mi. 1 30 min. 48 mi. 1 hr. 30 min. 28 ml.1 hr. 211 ml.1 hr. II nil; 1 hdS mJn;
SERVICES
Foreign Languagee Spoken Fr. oer.u. nona Oer. none Fr. Gil'.
T.V. yes yea yea yee YGI
Beauty Parlor no no yes yee Yll
Valet yes no yes yea Yll
DrugStore no no yes no no
BarberShop no no yes no yes
Other Faclllllaa IWimmlng pool
STATE OF NEW JERSEY ' "'"., ,l.;
PJ.o..
:, .',
County: UNION Colaltr: . FAIIUIJ
Add ran U.S. Rta. 1 & 9 Hwys. 1 & 9 323 N. Broad St. Addtllt>
Linden, N.J. Rahway, N.J. Elizabeth, N.J.
Telephone Area Code & Number 201 WA 5-5300 201 3821500 201 EL21000 TelepitW AM l
Map Looetlon 1!-47 D-41 1!-47 Map LOO&IIon :.
NAME Swan Motel VIllage Motel & Winfield Scott '.'
Swim Club Hotel
Number of Transient Rooms 102 43 100 Numblfro
1
/o 100
1
/o 40'/o Per. g.nt of 1'10011
DAILY RATES
ROOM8-WJTHOl
alngle -one person none none 5.50 to 5.75
II
full size bed- two persons none none 8.00
fullllle'
twin bade- two persons none none none
twin II
ROOM8-Wl11f P1
alogia- one person 8.00 to 11.00 6.00 to 10.00 7.50 to 8.75
..
full size bed- two persons 10.00 to 12.00 7.00 to 14.00 11.00 to 11.50
flltlelttl
twin beds- two persons 12.00 to 18.00 10.00 to 14.00 12.00 to 13.00
twlnb

one bedroom 28.00 to 36.00 none none
two bedrooms none none none
HOUSEKEEPING SUITES
HOUSEKeEPING
parlor and one bedroom none none none
parlor
parlor and two bedrooms none none none
parlor
PORTABLE BED
In double bedroom or suite 2.00 2.00 2.00
In dollblt
RATES AVAILABI
Net Group (noncommlsslonable) yes no no
Net Group (nor
American/Modified American Plans no no no
AmeriCIIIIModlftll
PARKING-24 HOURS
PARKING-lM HOI
garage not available not available not available
outdoor-off-street no charge no charge no charge
0
I
TRAVEL TO FAIR
1U
I.
Public Transportation see area 3 map see rev. area 3 map see rev. area 3 map
Pubf
Auto mileage and time 29 mi. 55 min. 31 mi. 1 hr. 29 ml.1 hr.
AUtO
SERVICES
Foreign Languages Spoken Fr. Gor. Pol. Rus. none Ger. Sp.
Forelgnt.l
T.V. yes yes yes
Beauty Parlor no no yes
Valet yes yes yes
Drug Store no no no
Barber Shop no no no
Other Facilities swimming pool swimming pool
playground
.,. .. rr
..
,,
,,
Ceunlr: .. PAIJIFII!LD,
'
rrtMiln Aw.
Addffll ,,
1001 Main Sl Rt. 1A (Ex. 24 Conn. Thrwy. 1114 Poet Rd.
Norwalk 7, Conn. llrfclgtpOrt 3, Conn. Conn. Tpke.) (Ex.14-15)
Tllrwy.)
;
Bridgeport, Conn. Norwalk, conn. or,. lch, eo,.,n.'
Teleptiont ArM OocH & Number DVIf:M18 DI!D4-0114 DFQ7-4404 DN 7.-t' ''
' .. ..
MAP Looatlon Nf .... .... N1 IJa')
{

,'
NAME Adrilltll Motel Arcade Hotel Brldg'eport Couritq Inn
Motor Inn
(to open 11183J
Ntw_....,
Mcitotttotel .: ..
Number of Tranelent Rooms 41 fl1 180 84 104 ''40'''
Per Cent of Rooina Air Conditioned 100'/o 6'1o 100'1o 100'1o 100. '

DAILY RATII
ROOMS-WITHOUT PfiiVATE BATH
' etngle- one none 3.00 toUO none none none . 7.00toUO
lulltlze bedtwo pereon1 none uotoe.oo none none
none,
. 10.00 to 111.10
twin 11tc1e.,. two pei'IOI!I .none 8.110 none none none '.fi,Oiie'' .c.:
;,1 .,l
lingle-one penon 8.00 to 12.00 11.00 toe.oo UOto10.oO 11.00 to 13.00
lull alze bed- two pei'IOI!t 10.00 to 12.00 7.50toUO 12.00 to 13.50 1s.oo to 11.o0 13.00 tt 1UO
twin btda-two pereone 12.00 to 14.00 8.50 13.50 to 15.00 12.00 to 18.00 111.00 20.00
. ,.
BUITES-PARLOR + .EOROOM(S)
'""; -; ,;
one bedroom 20.00 to 24.00 none 28.00 none tai.OOto38.00
twci bedroom none none none none none
HOUSEKEEPING surtea
perlor lnd 0111 bedroom 20.00 to 24.00 none none none none .none
parlor end two bedroom none none none none none itOIII
PORTAIILE BED for extra pertOn
In double bedroom or lUIIe 2.00 1.50 2.00 3.00 3.00 1.00'
Nat Group (nonoommlulonabll) )'II yea yea yea no
,..
Amlrloan/Modlflad Anierloan Pllnl no no no no no )'II
PARKING-24 HOURS
garege not available 1.00 not available not available not available .50
outdoor-olfatreet no charge .50 no charge no charge nocherge nocharee
TRAVEL TO FAIR
"
Public - rev. 1rea 3 map - rev. area 3 map see rev. area 3 map - r.v . ., .. 3 map ........ lfll 3 111111
Auto mlteagallld time 43 mi. 1 hr. & min. &O.ml. 1 hr.ll min. -48 mi. 1 hr. 3 min. 38 mi. 52 min. 27 mi .is min;
SERYICEI
Foreign none Fr.Sw. Fr. Gtr. lt. Sp: Fr. Hbr. II. Sp. MEL+olhere ft.''
T.V. yea no )'II yea )'II no
Becuty Parlor no )'II no no )'II no
Valet )'II no yn yu )'II
,..
Drug Store )'II )'Ill no no yea no
Barber Shop no no no no no nO
Other Fao!lltlea awlmmlng pool houaekleplng awlmmlng pool ewllllll)anti:lool
. IWimtlllng pool
rooma available
lhuffte 001111.
badmintOn
STATE OF CONNECTICUT
County: fiAIRFII!LD
Addr"'
Conn. Tpke. Main St. & Merritt Pkwy. at 99 East Ave. 3471 Post Rd. Post Rd. (Rt. 1)
(Ex.11) Chapel St. Bleck Rock Tpke. (Conn. Tpke. Ex. 16) Southport, Conn. Greenwich, Conn.
Darien, Conn. Bridgeport 3, Conn. Fairfield, Conn. Norwalk, Conn.
Telephone Araa Code & Number 203 OL 5-3933 203 FO 6-4321 203 CL 95264 203 TE 85531 203 CL9-7685 203 TO 9-2100
Teltphonl A
Map Location N-41 8-38 R-40 P-41 Q-40 L42 . l,ocaUOI
NAME Howard Malnatreater MerriH Parkway Norwalk Pequot PickWick Arml
Johnson's Motor Lodge Motor Hotel Motor Inn Motor Inn Hotel
Motor Lodge (to open 1963)
Numt
Per Cent ol Rooms Air Conditioned 100'/o 100'/o 100'1o 100'/o 100'/o 100/o .. ,.,.,_. Of '
;-.
DAILY RATES
single- one person none none none none none 5.00 to 8.00
lull size bed- two persons none none none none none none
lull
twin beds- two persons none none none none none 9.00

ROOMS-WITH PRIVI\TE BATH
single- one person 10.00 to 14.00 8.00 to 15.00 10.00 to 14.00 9.00 to 10.00 8.00 to 10.00 8.00 to 12.00 ..
lull size bed- two persons 14.00 to 15.00 12.00 to 20.00 14.00 to 18.00 12.00 to 13.00 12.00 to 16.00 12.00 to 15.00
.
twin beds- two persons 14.00 to 16.00 12.00 to 20.00 16.00 to 18.00 13.00 to 16.00 13.00 to 17.00 13.00 to 16.00
o"tt
one bedroom none 25.00 to 50.00 34.00 24.00 none 18.00 to 22.00
two bedrooms none none none none none 33.00
HOUSEKEEPING SUITES
Net Group (noncommtsslonable) no yes yes yes yes yes
American/Modified American Plans no yes yes yes no no
PARKING-24 HOURS
garage not available no charge not available not available not available not available
outdoor-oil-street no charge no charge no charge no charge no charge no charge
TRAVEL TO FAIR
Auto mileage and time 31 mi. 47 min. 50 mi. 1 hr. 5 min. 53 mi. 1 hr. 15 min. 38 mi. 52 min. s mi. 57 min. 18 mi. 45 min.
SERVICES
Foreign Languages Spoken none Fr. Ger. Sp. VI. none Fr. Gar. lt. Sp. Fr. Ger. it. Sp. none
Beauty Parlor no yes no no no no
Valet yes yes yes yes no yes
Drug Store yes yes no no no no
Barber Shop no yes no no no no
Other Facilities swimming pool swimming pool swimming pool swimming pool swimming pool
children's pool
shullle board
5I
&SRiverSt Perry Ave. 84 W. Park Pl. 1208 E. Main St. mMalnSt. 1MPoltfkt .
Stamford, Conn. Norwalk, Conn. Stamford, COnn. StamfOrd, COnn. Cor\n. Wt&IPOrt. Conn. .
ao:JDAs-2112 203 VI 7-4868 203 DA 4-3113 2os DA 5-28511 203 DRI-7351 act.._;
..... P-41 ..... .. ... ...
'"" ..
NAME Roger SmHh Sllvermlne Stamford HouA Stamford . llt'ilford .
Motor Lodge a Tavern and Motor Hotel Motor Inn
Hotel Gallerln
Number of Trantlant Room 170 25 57 80 180
.,
Pet Cent of Room Air Condltlonad 85'/t none 25'/e 100V. 100'1t 100o
DAILY RATU
single- one pereon 5.00to 5.75 8.00 none nane none none
full tiD bed- two pereona e.ooto 8.78 16.oo none none none none'
twin beda-two peraona none 10.00 none none none Mnl6''
:i-;',. ROOMS-WITH PRIVATE BATH
alngle...;one pereon 11.75 to 20.00 8.00 8.2510 11.75 9.00 to 11.00 10.00
fulltiZt bed-two peraona 11.00 to 20.00 10.00 to 14.08 11.25 12.00 to 14.00 18.00
twin beda-two pereona 11.10 to 20.00 10.00 to 18.00 12.75 13.00 to 20.00 18.00
. ;>;/ . SUITES-PARLOR+ BEDROOM(S)
one bedroom none none . 14.75 25.00 to 33.00 25.00
two bedroom none none none none none none
HOUSEKEEPING SUITES
parlor and one bedroom none none nona 30.00 to 33.00 none noria
parlor and two bedroom none 22.00 none none none none
PORTASLE BED for extra peraon
In double bedroom or aulle 2.00& 3.00 2.00 3.00 2.00 2.00 a.oo
Net Group yea no yes no Yll yea
AmlrloeniModlfled American Plana no no no no no no
"
PARKING-24 HOURS
garage not avellable not available not available not available nCicharge not IV&IIible
outdoor-offatreat no charge no charge no charge no charge no charge nocllarlie
TRAVEL TO FAIR
Public T1111aportat1on aea rev. area 3 map aee rev. area 3 map aee rev. area 3 map aee rav. area 3 map 111 rev. area 3 map
Auto mileage and time 28 mi. 43 min. 44 mi. 1 hr. 8 min. 28 mi. 45 min. 31 mi. 45 min. 83 mi. 1 hr. 25 min.
SERVICES
Foreign Languagea Spoken Fr. II. Sp. Fr. II. Sp. Fr. Ger. Sp. II. Pol. Slk, Sp. Fr. Gar. lt. Bp.
T.V. yea no yes yea Yll
Beauty Per1or no no no no no no
Valet yea no yea no Yll
Yet.
Drug Store no no yea no no yn
Barber Shop Yll no no no no nO.
Other Faollltlee awlmmlng pool awlmmlng pool awtmmlng pliol
thllftfe board
County: FAIRFIELD
Address
Telephone Area Code & Number
Map Location
NAME
Number of Transient Rooms
Per Cent of Rooms Air Conditioned
DAILY RATES
295 Westport Ave.
(U.S. Rl.1)
Norwalk, Conn.
203 VI 7-5827
P-41
Westporter
Motel
33
100/o
single- one person none
lull size bed- two persons none
twin beds-two parsons none
single- one person 8.28
full size bed- two persons none
twin beds-two persons 12.42
one bedroom none
two bedrooms none
HOUSEKEEPING SUITES
parlor and one bedroom none
parlor and two bedrooms none
In double bedroom or suite 2.00
Net Group (noncommlasionable) no
American/Modified American Plans no
PARKING-24 HOURS
garage not available
outdoor-ollstreet no charge
TRAVEL TO FAIR
Public Transportation see rev. area 3 map
Auto mileage and time 39 mi. 52 min.
SERVICES
Foreign Languages Spoken none
T.V. yes
Beauty Parlor no
Valet no
Drug Store no
Barber Shop no
STATE OF CONNECTICUT
November 27
1
1962
Honorable Royal W. BJan
Exeout1ve V1oe President
Rew York Convention and Visitors Bureau,Ino.
90 East 42Dd Street
New York 1?, New York
Dear llr. BraD:
Manf thanks tor aend1Dg ae the adYanoe
OOPJ ot tbe World a Pair Housing Handbook.
I appreoiate your thoughttulDeaa in
aend1ng 1t to ...
With every good wish.
Sinoerely,
Paul B. SorevaDe
President of the Counoil
' .
EXECUTIVE COMMimE
G s. EYSSELL !lllltf.SIDENT ANO
PR!"SIOENT
ROCto:E"FI:I..l.[Jt CENTER IN!':
ROBERT 5. EMISON VCE PFIE!:olOENT lo"'C'
VICE
F"IR!.T NATIONAL CITY BA""" Or NtW YO
HA RAY M. ANHOL T
PRESIOIENT
RfA\. T'f HOTrL& INC
JERRY BERNS
VIC[ PR[SIDf:NT
"TWENTV.OIH Clllfl '"<C
YORK CITY j]
JOSEPH P. OINNS \ cr PRE<:itnf:NT
HILTON HOTELS CORPOFfloTtOi
J PAUL CAREY PR[SID[NT
CAAEV CADILLAC RfNTINQ COMP.t.."'V I"'C
BE.RNARO F GIMBEL or TH,. !'0,1."0
Gil.! BU. BROTHERS I"'C:
SIGURD S LARMON <.HAIIIIII"'N or T> !!OAPD
't'OUNO ANO AUBICAM tNC:
PRESTON ROBERT TISCH

LO[W S HO!f.L.$
NEW YORK OONVENTION
AND VISITORS BUREAU, INO.
PERSHING SQUARE 90 EAST 42ND STREET
NEW YORK 17, NEW YORK MURRAY HILL 7-1300
lv!AYOR ROAERT F WAGNER
ROYAL W RYAN
EC Jt I VIE VIC I!: PRESIDENT
November 21, 1962

Honorable Paul R. Screvane
President of the Council
City Hall
New York 7, New York
Dear Mr. Screvane:
I thought you might like to have an advance copy of the World
1
s Fair
Housing Handbook which has just come off the press. This Handbook
will be distributed this week to travel agents and strategic travel
industry officials throughout the world. We are certain that it will
stimulate many of them to begin thinking about World
1
s Fair reservations
immediately while at the same time giving them a complete reference
guide for housing during the World's Fair period.
Kindest personal regards.
rely yours,
RWR:mw
Enc: World's Fair Housing Handbook
Looking ahead and looking back gives me a great sense of pride in the
accomplishments of Saks Fifth A venue and in the plans for the future.
Twenty-four years ago we operated five stores: New York, Chicago, Beverly
Hills, Miami Beach and Palm Beach. Since that time we have added
eighteen and within the next two years will have another three: Phoenix,
Arizona, Palo Alto, California and Washington, D. C.
In each new venture our stores have been well accepted and have, in
most cases, been successful beyond our original plans. Expansion and
growth can create problems. Success has spoiled many people and many
organizations. They somehow lose their image. It has not been so with
Saks Fifth Avenue. As we grew, our staff took on the likeness and the
personality of those who had contributed to the success and the quality of
Saksmanship seemed to be absorbed, whether the new members of our
staff were in New York or hundreds of miles away.
People are wonderful-especially Saks people-and we can justifiably be
proud of the image we have created and of the fact that it is such a
desirable quality that others want to become part of it.
In the beginning, I said I was proud. While pride should be a reasonable
delight in one's accomplishments, it should never get to mean arrogance
or disdain. Pride should attract people, not repel them. While we can all
be proud, we must be sure that in our pride we show warmth, happiness
and a desire to share. Pride can be of a great asset if properly w o r ~
Vol. 18, No. 2
ELLEN PETERSILIE GILMAN. Editor
BEATRICE KUTZ. Business Manager
FRANK WATKINS. Distribution
Saks News is published by Saks & Co.
611 Fifth Avenue. New York
for the employees of Saks Fifth Avenue
President. Adam L. Gimbel
Executive VIce-President. F. R. Johnson
Printed by the S.F.A. Printing Department
and distributed to our
2 2 Branch Stores
and EuropeanOrient Buying Offices
Member of theN. Y. Association of
Industrial Communicators
and the International
Council of Industrial Editors
April, 1963
On the Avenue Columnist: Dagmar Silver; Reporters: BASEMENT
--Evelyn Rucker; MAIN-Gladys McCord; SECOND-Dorothy Naf.
to I. John Day; THIRD-Vittorio di Silvestro, Suzanne Dickinson;
FOURTH-Ben Marlowe, Sophia Ross; FIFTH-Mabel Ganzenmul-
ler; SIXTH--John Fresco, Anne Popa; SEVENTH-Leo Hollander,
Laura Reiss; EIGHTH-May Crews, Florence Monahan; NINTH-
Suzanne Krey; TENTH-Mae Arreco, Thelma Duany; ELEVENTH
-Mary Clarke; ANNEXES-Irma Lewald, Milly McKeown, Alice
Miller. 53rd Street Extension-Rose Gregoire
Springfield Columnist: Anita Schulman
White Plains Columnist: Pat Sullivan
Chicago Columnists: Kay Dobson, Nina !von
Beverly Hills Columnists: Dorothy Hagedon. Liz Brady
San francisco Columnist: Tot Barnes
Miami Beach Columnist: Florence Morduchay
for/ Lauderdale Columnist: Belly Gregory
Palm Beach Columnist: Jo Jones
Detroit Columnist: Pal Lewis
St. Louis Columnist: Ruth Raithel
Pillsburgh Columnist: Joanne Morris Schoyer
Philadelphia Columnist: Dolores Nark
Garden City Columnist: Jay Oken
(
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n1
CE
]I
cc
fr
LOOKS AHEAD TO THE
New York is getting ready for a World's Fair and
the excitement has spread to S.F.A. On April 22,
1964, the New York World's Fair will light up its
fabulous pavilions, exhibitions, and shimmering
fountains, its theatres, amphitheatres, circus tents,
restaurants and night spots to welcome some 75
million expected visitors.
The Fair will offer 646 acres devoted to exhi-
bitions and celebrations of the best work and prod-
ucts of all nations. The United States and the various
state governments, transportation and industrial
corporations, foreign governments, trade groups,
artists, and the world's great religions will all con-
tribute to the education and amusement of the Fair's
visitors. The objectives of the 1964-1965 New York
World's Fair were well expressed by President Ken-
nedy at the ground-breaking ceremony last De-
cember: " . .. This is going to be a chance for us in
1964 to show 75 million people-not only our own
countrymen here in the United States, but people
from all over the world-what kind of people we
are. What kind of country we hove. What our
people are like, and what we have done with our
people. And what has gone in the past, and what
is coming in the future ... and the theme of this
World's Fair-Peace Through Understanding-is
most appropriate in these years of the 60's. I want
the people of the world to visit this Fair and all the
various exhibits of our American industrial com-
panies and the foreign companies, who are most
welcome, and to come to the American exhibit-the
exhibit of the United States-and see what we have
accomplished through a system of freedom."
Symbolizing the objectives of the Fair will be the
Unisphere which we have featured on our cover.
Constructed by United States Steel, this awesome
structure will rise 140 feet above a 310 foot reflect-
ing pool on the Main Mall of the Fair ground. It will
dramatize the interrelation of the peoples of the
world and their hopes for "Peace Through Under-
standing."
ffwl O"oliM Mttt111611y itt f 962. S.ofed Gft ,,_,;...,.,
rlgf\f t1rtt (r.ft 11> r't9flf) Mr. t<IM1'1' M<M<H, Ptesi<le"t of Ill
ft111
1
tiM ll(r. fokrf ' WIJfffltf, Moyt>Y "'-"" 'fMII City. of
,f.MfM t.ff ;. Mr. t.tf!Ofd ' Gn..&.l.
HElQH.HO, COME TO THE FAIR
SAKS NEWS went to visit the Fair grounds this
WE1ek. The oi busy bulldozer$ and crones is a
conslunt and the f1rst rays of Springtime
sun along the beams oi vast steel and con-
crete frames that will one day be the Fair's colossal
exhibit building&.
IH lowllon is Flushing Meadow Park in the bor-
ough t1f Queens. Once completed, the Fair will be
readily by airplane ILa Guardia and
International Airports are but minutes away), by
holicoptars which will land atop the fantastic Port
of New York Authority's Heliport within the Fair
grounds, by boot Into the Fair's marino which will
be one of the largest In the country, by national and
local bus lines, by car via the new metropolitan ar-
teridl system which will celebrate its completion
when the Fair opens, and lost, but not least, by New
YtJrk's famous IRT subway line.
ihe most dynamic feature of the Fair will be the
voM ponorama of Industrial and ogricu ltural ex-
hibitions. AnlBrlcan Telephone and Telegraph,
Genarol Motors, the Sinclair Oil Corporation,
the Formica Corporation, Coca-Colo and Simmons
Beoulyre5t are but a few of the exhibitors who will
dromatlle mankind's Ingenuity and capacity for
Invention. We learned, for example, that a dupli
cote of the original Time Capsule buried in 1939
will be 011 display In the open-air pavilion being
built by Westinghouse Electric Corporation on the
grounds. During the Foir, a new Time Capsule,
docUII10t1tlng man's rrogress of the lost twenty-five
yetm will be depl1Sited as a supplementary mes
to peoples living In 6939 A.D. The Sinclair Oil
Corporation is planning to recreate the pre-historic
age of dinosaurs in its exhibit. Nine life-size repro-
ductions of these giant animals are now being fab-
ricated in the New York State studio of a renowned
sculptor. When they are completed, they will be
floated down the Hudson River to the Fair site. The
Eastman-Kodak Building is being constructed to
simulate the surface of the moon. Camero bugs, in
particular, will enjoy their tour of these make-be-
lieve craters. We have done much to modernize
and improve our world during the past twenty-five
years as all of the exhibiting corporations will dem-
onstrate at the Fair and just as the World's Fair of
1939- 1940 presented many remarkable innova-
tions of world industry (television, air-conditioning,
the electric shover and nylon, to cite a few) so the
New York World's Fair of 1964-1965 promises to
yield its new marvels to the world.
Along with the industrial and agricultural exhibi-
tions, the Fair will feature a performing arts pro-
gram. Part of this program, jointly sponsored by the
Fair and by the Lincoln Center of Performing Arts,
Inc., will feature concerts, theatre, and museum
showings around New York City itself. The Fair-
ground too will be alive with dance programs, con-
certs, an international circus, an ice show, and en-
tertainment from all over the world. Several perma-
nent sculpture pieces will be on display in the Fair's
parks and sculpture and paintings of domestic and
foreign exhibitors will also be viewed. The high-
light of the art exhibitions will be housed in the
Pavilion of the Vatican. Since its creation, almost
500 years ago, Michelangelo's "Piela" has never
UN
--..
left
ami
ma
ad
oce
scu
a pi
sen
nol
OVE
up
Eve
triF
tal
Pre
ti01
me
9VI
ho
the
or1
to
trc
Ql
on
wt
be
Fo
Th

TIMI- Unllphere aa It looked when wt Ylslted.
tfeft Its home in St. Peters Basilica in Rome. Now,
: a ~ l ~ .much controversy, Michelangelo's beautiful
., _.mprble masterpiece, cited by many as the greatest
achievement of his life, will be voyaging across .the
oceon to the Fair. Not only Is the "Pieta" superb
. . sculpture, but It "has extraordinarily ageless human
.. appeal, is touching In its universal significance and
- sentiment, and has meaning for millions of people
not expert in classical learning and art."
Another exciting feature will be an aerial journey
0'/er the Fair grounds.The Swiss Skyride will carry
. :up to 50,000 visitors a day on a 2,000 foot journey.
.. Every corner of the Fair will be visible during the
_trip including the Fair ground's magnificent foun-
. tains and pools. ln the words of Mr. Robert Moses,
President of the New York World's Fair Corpora-
tion, the fountain displays alone
11
synchronizing the
movement of light, water, music, color, air, and
even smoke will be unforgettable."
. fair Committees In over 45 foreign countries
hove been hard at work for many months selecting
their architects and exhibitions. They each want the
architecture, decor and displays of their exhibitions
. to reflect the flavor and essence of their national
traditions and cultures. The Fair also promises to be
a gourmet's delight because many of the domestic
and foreign exhibitors will feature restaurants
where their notional foods and entertainment may
be enjoyed by all.
In 1964, the City of New York and the World's
Fair will play host to the official U.S. Olympic trials.
These trials will be held at various locations through-
out the City; many within the Fair. Visitors will be
Below: An ort"t'\ rendering of the Main Mall of the Fair From top to
bottom: A drawing of the Port of New YorkNew Jersey exhibit build
ing topped by the 120 foot high heliport, the air gateway to the Fair
Below the heliport there will be a capable of a
thou'iond people at one time and commanding a full view of the Fair
General Motors' 'futuramo" will be located on a seven acre site It
w1ll house o global futurama exhibit and a ride Th1s modPI of the
Kodak Company budding the 80 foot towpr whPrP giant
photo enlargements will he The day we visih,d, we ww the
16 columns of New York Stolp's County Fair of th' Futurp pxhtbit
which wdl be the highest structure on thf:' Fair groundo;
-
Natchmg SfXlrtrng E'\Cr,ts of ail krncls lnmJecl.otcl;
ofT the Forr grounds. o moss"e stoclurn rs ur.cler
constructron It wrll he opnnc;cl to the pubi-c rP 1963
ond v.dl o:so be usccl br spct ottroctirr's psentccl
11 corperotrcn \\h tie For The 'todrur \\1
1
: p'C-
.rde scots for 55 000 51 'C' boceboll
60.000
1
o foctho'
1
lr tl,,. fu I(' Oil (1
11
". c:her rp.
octoblc cc.vr \\Ill bL' r-stollecl
The F o r. to \\ h , h ,:, ' cr e o I I i oo k n C1 i :-- ,- :. or d .
... s,_--.n'>th r"Cl f . ...,,. lr '/, _-,,,cJs
3enord F CI'Cl''''Cl" -
1
tl,,, E wd of Soks
:l'd Cor1'!.CI 11y, (1 D 1 ::ct, (lithe t=o, .. (JI'cl (l'o,rTI(ln

,,._._ ...........
Left: The steel frame of the heliport. Below it is an artist's ren
dering of the New York Stale exhibit building as II will look when it is
completed. Directly below: A painting of the Pool of Industry, Fountain
of Planets, one of the Foir's most spectacular fountains.
of its Organization Committee: "The Fair will meet
the needs and interests of intellectuals, it will offer
amusement, it will appeal to the person who wants
to learn-in short, it will present the best in the
world." Mr. Robert Moses, a veteran of forty years
dedicated to public service, a man who has been
described as having "tremendous ability and vision
... a human dynamo," has brought the same in-
sight, inspiration and powers of organization to the
Fair that he has brought to so many park, transpor-
tation, museum, and other public improvement
projects in which he has been instrumental. About
The Swiss Skyride which will provide a thrilling aerial journey across
the Fair. Below: The "Pieta"-the "sorrowing Mother surrounds, supports,
and contemplates her Divine Son in his death."
the versatility of the Fair, Mr. Moses adds: "The
Fair will have much life and gaiety as well as edu-
cation and culture ... We shall have fun by day
and revelry by night. I believe the Fair will set a
new standard in amusement."
Today, more than 7 million man-hours of work
have been performed at the World's Fair site. When
it is completed, approximately one billion dollars
will have been spent in the planning and creation
of this wondrous event. New York City is especially
proud that it has been selected as the site of the
Fair for it will mark its 300th anniversary in 1964.
What better way to celebrate than by being hosts
to millions of people and by having a Fair!
In the same way, Saks Fifth Avenue enthusiasti-
cally prepares tog reet the many visitors who wi II be
thronging to New York City. We, too, have come a
long way since the World's Fair of 1939-1940. We
have expanded far across our wonderful country-
from San Francisco to Miami-and our reputation
as the leading high caliber specialty store in the
world has expanded with us. With the opening day
of the Fair drawing closer, our own objectives at
S.F.A. bare a strong resemblance to the objectives
of the Fair as they were expressed by the Fair's
President, Mr. Moses: "The motivations of seventy
or more million visitors in journeying from near or
far to a Fair is only partly for the statisticians, poll-
sters and Univacs, and largely a matter of guess-
work and common sense ... We must assume that
motives of visitors are mixed and shift from day to
day, and indeed from hour to hour, person to per-
son, and surely are not common to all members of
one family. And so, to come out even or better, we
must cater to all visitors, many of them coming
again and again, with a different schedule each
time . . . and trust that the larger, bolder, finer
objectives which constitute our primary concern will
not be lost sight of."
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And it follows that we continue to offer all of our
visitors at S.F.A. the same quality merchandise and
superior service that are port of our own 'larger,
bolder and finer objectives.' Business and trades-
people at the Fair and throughout our City will be
putting their best foot forward and we at S.F.A.
will certainly out-do ourselves to make our guests
feel welcome. We shall be greeting people from all
over the world. We have a definite advantage in
being situated at a choice location In New York City
-opposite Rockefeller Center-where newcomers
and City residents alike are always sure to see us.
Customers will be bringing their varied languages,
cultures, interests and needs to Saks Fifth Avenue.
This will be a wonderful opportunity for us to greet
old friends and to meet new ones, many of whom
don't get to New York very often.
SAKS NEWS had a chat with Mr. Bernard F.
Gimbel one morning. About the Fair, Mr. Gimbel
had this to say, "It isn't going to cost flve or ten
dollars to get in and it Isn't going to be like getting
in to see Cleopatra ... Get out there and get the
fever!" We discussed the fact that so many cus-
tomers will be visiting us and when we asked Mr.
Gimbel what he thought we at Saks Fifth Avenue
could do to contribute to the success of the World's
Fair and to our own success, he said very simply,
"Just be S.F.A."
The Fair Is offering special tickets at a 10% dis-
count to those who purchase them before February
29, 1964. The offer includes the purchase of in-
dividual, family, and/or group tickets. Requests
for more information or order forms should be
addressed to NEW YORK WORLD'S FAIR 1964-
1965 CORPORATION, FLUSHING 52, NEW YORK,
A TIENTION: TICKET SALES CASHIER.
Mr. Bernard F. Gimbel (right) with Mr. Robert ~ .
lletailing Is Your Business
Services That
Help Us Sell
S.F.A.
The New York World's Fair is going to be a
wonderful market place for many individual indus-
tries and tradespeople. Individual products (every-
thing from tractors to taffy) will be sold at the Fair
grounds. Fair leaders anticipate many businesses
being stimulated by this chance to sell individual
products and services to so vast an audience. But,
Fair leaders are even more interested in the Fair's
ability to sell the reputation of our entire nation to
the rest of the world. They know that the success
of the United Slates depends more upon how other
people view us as a whole nation than on how they
like a single item which we have produced.
In the same way, when we at S.F.A. sell a single
pair of shoes or a new hat. we are contributing to
our company's success. But that is only part of the
picture. Our greatest success depends on how we
sell ourselves, Saks Fifth A venue. to the world. Our
good reputation means successful business. Our
volume equals more good will to more people.
We are always striving to increase our audience.
If our reputation does not grow, neither will our
clientele. We cannot open new stores across the
country unless our reputation pre-sells us to a new
public. If all of us are working together to sell
S.F.A.'s message of fine quality and excellent serv-
ice, we are doing our part as professional retailers
to insure good business and an ever-increasing
audience.
In this issue, we will be discussing how several
departments at S.F.A. work to sell the institution of
Saks Fifth Avenue to the world. The effect of their
efforts, patience, and graciousness-which adds up
to the art cf Saksmanship-is far reaching, as you
will see.
The Information Desk, located on the Main Floor
of our New York store, may well be called 'the
gateway to Saks Fifth Avenue' because thousands
of customers pass it and as many seek information
at it every day. II acts as the customers' guide to
Saks Fifth Avenue and, not infrequently, il acts as
the visitors' guide to New York City. It is al this
desk thai many of our customers gel their first
impressions of Saksmanship and we all know
how important first impressions can be. Customers
seek information about our merchandise, about the
location of various items, departments, and other
customer services. We are often asked to recom-
mend a restaurant or point the way to a subway or
theatre, and sometimes, to another store. Often the
customer asks the Information Desk for advice or
an opinion about a maller which seemingly has
lillie or nothing to do with our business. We are
asked for our advice on so many varied subjects
because customers recognize and respect our good
taste and judgment. They see it on the street in our
exciting windows and in our store reflected in every
department's merchandise and service. The answers
they receive at the Information Desk are friendly
and expert. We cannot afford to treat our customers'
interests in an off-hand or impatient manner. The
courtesy and efficiency of our Information Desk is
one of the ways we make our good will known to
our customers-one of the ways in which we are
selling the institution and reputation of Saks Fifth
Avenue to every customer and for everyone's
benefit.
Also on New York's Main Floor is the Accom-
modation Desk. Here too, the most important product
is good will. The Accommodation Desk offers such
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bonds. They act as a lost and found
.. Here, customers may pay their bills and
. Jrt.Cetve refund credli8. The Desk is also responsible
. . fr<mafer card transactions for the customer who
. JPc to shop in many departments and meet all her
. puic:haaea at one centrcil location. And, of course,
;it 18 here where our famous cross-hatch shopping
.. .bags are You need only stop in front of
.. 'the. AccommOdation Desk for a moment to see how
:very popular they are!
. ...Many of our customers are from Latin America
(XDd other Spanish speaking countries. At our Bureau
Lotino-American on the Fifth Floor these visitors
receive a warm welcome from the Bureau's Man
ager, Miss Juanita Elorriaga. Miss Juanita accom-
panies customers through our store helping them
iahop and acting as an interpreter. She also helps
them obtain services outside the store-advising
them about car rentals or theatre tickets or special
things to see and do in New York City. Miss Juanita
. Ia also happy to guide North Americans who are
planning to visit Latin American countries. She as-
siata them in planning their wardrobes and suggests
interesting places to visit. Because of the special
services of the Bureau Lalino-American, the good
word of Sakamanship finds its way south of the
border.
If you've ever shopped in a foreign country where
you couldn't speak the language with ease, perhaps
noJ at all, where you may have had difficulty trans-
lating currency or sizes inio your own tongue, you
know how wonderful are the services of our Inter
national Shopping Service. A phone call to their
Sbdh Floor office will summon an interpreter to your
department. Interpreters help you to help your cus
tomers. The credit f()r the sale is yours. The I.S.S.
Is here to welcome and service the visitor from an-
other land (and English speaking shoppers who may
also want some help) enjoy the pleasures of shop-
ping at Saks Fifth A venue. By lending our visitors
a helping hand in this way, the International Shop-
ping Service sells our fine reputation to people in
nations throughout the world, people who, both here
and abroad, return to S.F.A. year after year.
The Executive Club offers the busy executive a
convenient way to do his shopping. The Club keeps
a confidential file for all members listing important
gift dates, sizes and taste preferences of their friends,
family, and business associates. The Club reminds
an executive of these dates and if requested, Miss
Anna Maria Fuentes, Manager, and her charming
staff will select the gifts for him. They see that the
gifts are beautifully wrapped and the correct mes-
sages are enclosed. A gift to someone in one of our
branch store cities can be sent in a few hours via
our teletype service. A leading florist and confec
lloner handle requests for flowers and candy at the
wish of Club members. The excellent taste of our
shoppers, combined with their fine feminine instinct
and personal touch, make the Executive Club as
important as a private secretary to some of the most
Important men in town. These services are available
to any gentlemen who wish to join. Membership
fees? There are none. "Il's our pleasure.'' says the
Club.
Often, customers who cannot visit us in person.
write or phone asking us lo do their shopping for
them. Sometimes a customer doesn't know exactly
what it is She specifically wants, but will know the
color, style, or simply, the occasion for which she
needs the merchandise. It has happened that a
customer called a few hours before an important
evening engagement leaving her size, color prefer-
ence, and then the shopping of a ball gown up to us.
It is the dependability and concern of our Personal
Shopping Bureau which receives these requests that
has inspired so many customers with confidence in
this service. Our Personal Shoppers take the cus-
tomer's request into the store, select the items which
match the order, and send it to the customer. The
Personal Shopping Bureau is also responsible for
filling the orders which we receive as a reaull of our
Mlu Anna Marla Fuentes, Manager ol the l.S.S. - ExecuJive Club.
Alicia Touzet, l.S.S. -Executive Club.
Anne Papa, Secretary ol the l.S.S. - Executive Club.
Miss Juanita, Manager ol our Bureau Latina-American.
Ann Tannehill and Catherine Lis select some gilts tor an Executive
Club member.
Direct Mail. advertising and bill enclosures. Many
of these are orders from customers in foreign coun-
tries. In filling these, il is particularly important for
our Shoppers to make careful selections because the
merchandise will travel a long way and special
shipping instructions must be observed. If a Shop-
per cannot fill an order within forty-eight hours. the
customer is immediately notified. Another function
of the Bureau is to make merchandise exchanges by
mail. Most exchange merchandise that is sent to
S.F.A. arrives in the Bureau's office. Our Shoppers
go into the selling departments with the hope of
making an exchange or finding suitable substitutes.
In this way, they not only facilitate sales, they save
them. Miss Helen Henke. Manager of the Personal
Shopping Bureau, reviews with pride the many
leUers of thanks she receives from our customers.
A customer service department, in many stores,
is simply a complaint department. At Saks Fifth
Avenue, the prevention of complaints is the most
important function of our Customer Service Bureau.
When we have not prevented them, we must gra
ciously listen to them. When a customer comes to us
for an adjustment or to voice dissatisfaction, she is
doing us a favor. By patiently listening to her, we
find out how we can improve our company and,
consequently, prevent other complaints before they
arise. We learn what our audience expects from us
in the areas of merchandise, service, and point of
view. Customers come to the C.S.B. from every de
partment in the store. Because they do. the Customer
Service Bureau is a kind of news-gathering center
for our company-a place where a broad picture of
our store is relayed to us by our customers. A failure
Antonio Caneja, en route lor Red Arrow.
\
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1
J
Above: Cwrlomer Service Bureau Interviewer, Carol Bramson, cere-
luJiy notes what our e w ~ t o m e r tell ber.
Left: AM McGary pleaHIItly ezlafns B.F.A.'s point of view to a
C!Womer In the C.B.B. Right: Pat Zabala. one of C.S.B.'s Itemised
biller., review mlcrolllm on which Ia a record of customer accounts.
to please on the part of one department or one
member of our staff is, in our customer's mind, a
rightful indictment against the entire insfifution of
Saka Fifth Avenue. If is here that we find out if we
are living up to our standards of ideal Saksmanship
and succeeding in our goal of more good will to
more people.
The magnificent super structure known as Saks
manship is supported by many people and many
deparbnents. Their inventory is the amount of good
will through good service which they impart to our
public. Otir Red Arrow Delivery Service, making an
average of thirty to forty trips a day, some as close
as across the street, some as far as several hundred
miles away. carrying with them the message of
Saksmanship; our Pickup and Delivery staff who
pride themselves on accuracy and speed; out tele
Phone operators' cheerful, "Good morning, Saks
tilth Avenue"; the many Floor Superintendents and
Service Managers who perform a myriad of services,
pleasantly and efficiently in the name of Saks-
manahip.
These are but a few of the thousands of examples
that can be cited year in and year out. Together, they
add up to our good reputation. We have looked at
thoae special departments devoted to customer
services. Actually. every department in our com
pcmy is a special service department and every
member of Saks Fifth Avenue an ambassador of
good will. Our inventories should be our stock of
warm and interested service and our results at each
day's end will reflect a growing total of customers
to whom we have sold Sake Fifth Avenue.
Mr. Artbur Nodine, Manager of the Customer Service Bureau.
Mr. John Foley, Slalh Floor Superintendent and Plane Le Vee,
Service Manager, worl: together to Insure lhelr Clll1omen' lalfa.
fad foil.
Mise Helen Henke. M1111ager of our Per.sonal Shopping Bureau.
North, South, East, West- at this very minute, folks are making
plans to vlsll the New York World's fair of 1964-1965. Naturally
they will bring the whole family along and the majority will post-
pone their lmporlanl shopping until next year when they will be
In New York.
Opporlunlly will be knocking on the door ot every department
In our afore and our compelilors' stores. Lei us not be found
napping. We must start right now to make plans to receive them
and to anticipate their needs. II would be a mistake to regard
these people as souvenir or gitl shoppers for most will be seeking
fashion and quallly not avallable in their home-town stcres. Let's
encourage them to purchase the latest and /he best.
Whether they hail from farm, flat, mansion, or split-level, they
wUI all be In a holiday mood. The very word "Fair" has a festive,
friendly, fresh, folksy ring. So let's down our "big city" hair and
give them a rousing welcome.
In another month New York will be a Summer festival again,
so why not regard our service to this year's summer visitors as
a dry-run to gel us in the swing lor next year's big do!!
BASEMENT
The Easler Bunny will be here any day now (how well the
Packing Dept. knows i/J. They are all set lor Milady. from her
adorable new Easter hal to her lovely shoes. Welcome back to
MARION MULLER of Receiving who spent her vacation quietly
visiting some of the places our lair city has to otter. MR. RICH-
MOND, the Buyer of Dept. 16 Costume Jewelry, back from a most
excillng vacation in the Islands. He visited Haiti, Santa Domingo,
and San Juan where he delighted in their native costumes and
fine art. Quote, "All in all, it is wonderful to be back in New York
City and back to Saks; nothing like an Eye Witness Report of his
Department." Congratulations to MISS GAYLE LEVENTHAL. new
Assls/anl Buyer of Dep/s. 26 and 59. It is nice working with you.
Hustle and bustle In Dept. 17-chilly winds disappearing-call toe
lotion and fragrances change. MISS MARION wearing her beaulitul
flower ot the season, most becoming and cheerful. Genial /A Y
DICKERSON of Dept. 8 devotedly and consistently laking his voice
lessons. VINNIE ot Supplies, doing a magnificent job laking care
ot all our needs in his usual pleasing manner. Our wishes lor a
very, very, Happy Easler to Everyone.
MAIN FLOOR
Sun-tanned laces dot the floor-the souvenir ot sunny winter
holidays ... MISS LUCY, Buyer of Hosiery and DOLORES FOR-
RESTIER, Assistant in Gloves. on Mexican hayride; SYLVIA MAR-
RITT, of Miriam Haskell. in Miami to help welcome new baby girl;
MILTON RICHTER, Buyer of Men's Hats, vacationed in Israel;
LORRAINE SCHWAGER, Cosmetics, has an even warmer Southern
accent since her deep South vacation . . . ARTHUR STELZER,
Furnishings, married one day-back the next! Is this a record???
ALICE PLATT rushing to meet NAN HARTIGAN every Monday
lor lunch. Toss up as to who enjoys it the most ... SYD KLEMER.
Searls, ROSE HOLLANDER, Hosiery, RUTH DASHER. Ties. back
alter long illnesses-each with one thoughi-"Thank you co-work-
ers tor your thoughtfulness" ... GAYLE LEVENTHAL. Assistant
Accessories, is lulled to sleep each night by violins in her new
apartment over Viennese Lantern . . . ANGELA SPINELLl. Cos-
metics, wearing the new "Oliver look"-beautitul! LYNN FORBES.
Credit Writer, a 'Saksation' at Yale Junior Prom! ALICE FRIED-
MAN, Cosmetics. will unveil/ Cast comes off leg on April first ...
RENEE WYSS, alter eight years in Handbags, retired. Missed by
all her friends ... LILLJAN KELLY, Hosiery. still dazed by her
Salesmanship award. Complete surprise/ Store romance-CLARISSA
KRUG, Accommodation Desk, married to JOHN DAVILA, Young
Elite Shoe, Saturday, March 25! Stelzer record already equaled-
ANNE HIGGINS, Camp Shop, married february 22, returned febru-
ary 231 Hint from HASSON, Men's Hats. "In spite of balmy weather,
lceep your heads covered-with a HAT of course" . . . Dillo
Ladies!!!
On the -{)venue
by Dagmar Silver
SECOND FLOOR
CAROLE, the brain, ELLIS wins $50 on N.B.C.'s "Match Game."
Color her bright! BOB MACK and his Russian Wolfhound in
his new Thunderbird outside Saks on his Monday ott .. Welcome
to Boys' Clothing, BOB ROSS. new Assistant to GEORGE GOLD
BERG ... ELEANOR BARATELLJ recently engaged bedecked
with a beaulitul diamond ... SHIRLEY WACHNER enjoys fre-
quent visits from daughter Linda, a student el the U. ot Buttalo
... Vacationers include SALLY SHUMAN, Nassau; MEL JAMES,
Mexico, ELIZABETH COLEMAN, Mardi Gras, New Orleans;
THERESA FAIRBROTHER and ROSALIE GOLD cruised to Panama;
GERRY SHEA. Disneyland ... BARBARA SWEDLIN enjoying big
city aller her move is from Rockville Centre ... Welcome to one
ot the Bobsy Twins-RITA MARCUS-other halt on seventh!
THIRD FLOOR
AMY COLLINS soaking up florida sun, house guesting wllh the
AI Schachts ... MAUREEN WEST deep in European travel told
ers in preparation lor l1er coming "first jaunt" in May ... Mos/
welcome alter Christmas floor return, PEG MUHL. Peg tramped the
Main during the "Rush" ... A warm greeting too to TONY
TRIDENT . .. EILEEN CLIFFORD resigned to be an Easter bride.
Everyone wishes her great joy ... LINDA HOFFMAN sporting a
marvelous tan alter a relaxing vacation ... Good to have ELEANOR
STONE with us again alter her session with the "flu bug" ..
Congratulations to /AN GREENLAW, new Assistant in Sports
Separates ... Mid-April will bring the return ot GEORGE MAS
TERS and palatial pink, while, and gold quarters are being pre
pared for him ... Manager JAYNE DUNCAN oil to sunny Puerto
Rico ... News from Spain-in splle of the current "Oliver" trend
SCOTT is playing the painter role with long hair of course. All
the boys have their scissors ready lor his return ... MISS LORE
had wonders done???
FOURTH FLOOR
Two happy occasions to report on the feminine side of the floor
-DORIS KELLER who was married March 3 was given a party
complete with homemade cake baked by MOLLY GITTER .
Head ot Stock RAE MacDONALD, who will marry April 28, was
gifted with a lovely strand of cultured pearls-many ot her friends
on other floors contributed . . . Congratulations DICK YOUNG-
39 years selling S.f'.A. shoes. In other words, he sold shoes on
opening day ... SHERRY TOBIAS, MANNY's lovely daughter,
is wearing a stone on the eight linger, Jell hand .. The TED
STARRUS' celebrated their 24th recently. Next year-silver polish
... Glad that MISS GERTRUDE is back alter her bad break .
and HAL WILLIAMS and LEE KAY alter illnesses ...
FIFTH FLOOR
A warm welcome to new Buyer JEANE EDDY who will provide
divine clothes /or New York's smartest who wear sizes 4 to 12
... Adding to the romance of the beautifully re-decorated Adam
Room is a definite aura of orange blossoms reflecting the new glUier
on MARGE EDWARD's lett hand ... Vacations are pretty well
past and all had a gay and relaxing lime. To note just a lew.
PEGGY HARKIN wears a becoming Fl. Lauderdale and Nassau
color ... PEGGY McLEAN and SENORITA JUANITA, added to
the florida landscape ... KAY STEELMAN chose Central America
and WILLIE beachcombed Nassau . . .
SIXTH FLOOR
HELEN NEWELL can add another coronet to her client list-Hope
Cooke. new crown Princess o/ Sikkim. Helen selected and sent all
the gifts from the bride's family to the groom's /amily and some
of the bride's pretties too ... FRANK ALONGE proud daddy of
baby boy ... REGINALD FRANCIS ALOYSIUS PITASSI and his
Mrs. enjoyed searching lor sea shells on florida's West Coast ...
SEVENTH FLOOR
LEAH BERGER, ot Dept. 745. is the other hall ot ARTHUR
STELZER's record romance mentioned in the Main Floor paragraph
... MARTHA BOYLE vacationed with her son and his family deep
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llBBGER and Servke Mq.ger IAl'NE GRBBN
:'ocndl.edllie \ill'liDbe.lrl , Gay becltelor LBO HOLl.ANDER llbed
llellla . MRS. BDDIB LOMBARDI, wHe of
H::tllllli.IIQ plldler, wu SJ'.A.'a ANI TRAUTMAN before
VIIIGINIA WALLACE: bu everyone'
itU*J.'J.pt{tf bet Wilen the lnvltllllona lo tbla year' a
. one wUI be Ctddreued to AIMBE MILLER
BiiOWN beck lrom ncellon, ANGELA CAN
BIALBS. llltNB HECHT, JOSEPH FmBD, and
WOODHAMS back after 11/neasea. Welcome ell
/' . . Begenta Scllolertltlp went lo TOM DONOHUE's
d4u,igllter, Vlrgmla ; SIDNEY POLLACH Ia gelling aceullomed
tl3 JieW deCor look In Jill aperlmentt . . SCOTT. CAMARA,
GLANTZ. CAIRNBYare the new nanres coming over the loud
wleome ell , . MARY ANN BROWN It the pretty new
AIIIJ,' In tluJ Balinla Dept. .
. EiGHTH FLOOR
. 'NAI!iA SZALAY, formerly of Charge Authorization and ballerina
'(II ilte Cllortl Group, was gHted with a 10 lb. bmy boy
SUSAN GoLDMAN. was 4tllected "Gill of the Month" lor aU eround
gOod parlormallcie and wu given e red rose ... Feb. 26th wu the
dele .when a lfltle girl doll arrived In tile AIITHUB CONHBIM
IIOme . HARRIS. of the Collection Dept., welcomed beck
Mfer 6 months with Uncle Sam . The new face In CollecJion Ia
S'ISV:t MBIBBL'a. Welcome to S.F.A. .
NINTH FLOOR
ANN LINDENBAUM and huaband enjoyed a March vaca
tlon , ANNE and BOB DBL RUSSO reatlng In Happy Valley .
PAT MAIER brown trom Florida . GRACE KELLY WERNOCH
l..,alng nurae.ry GRACE GoETZ, Account Payeble,
. bact liter a Beb.ma crulae BOB NBWMAN, of Tabulating. hu
'tllelflon plw tor AprJI .. Tlte red carpet wUI be out to receive
PLOIIBNCE Wll.UAMS when abe returna after aurge.ry ...
TENTH FLOOR
ANNB MARZELLBC and ANINK GENCEO 81tpectlng! HELMA
BAtiSTA' parai:eet proud perent of three/ Helma celebrated lite
belching by paulng ow candy In the workroom . . . BTHEL
. ICOBSTNBR wiU march to Mendeluohn In /Wie AMELIA
GBRVINO iad lnaband celebrated number 27 .. MARTHA AL-
BORNOG viiUed Iter lamUy In Argentina .. JENNY KLICK, proud
grandma AI.FONSB IOVINO, live years wlllt S.F .A .. received
congrata and a roae . .
TELEPHONE
"1 wia1J to thanl: my dear trlenda throughout the elore for their
klndneu to me during my recent llineu. Their many cards, gllta
a11cf prayera were moat comlortlng and I shall aiwaya remember
tbelt tboug!Jtfulneu. Sincerely, MADELINE ARMSTRONG" .
ANNEX
Camp HIIOIJ Ia here once more and the younger jet aet are
clblJblng the 49111 Street llialtl to select thelt oUlflts Over on
Sflth MR. DAVID VINE Ia the new proprietor of lbe
ElceeUllve Darelopment Dept. Buyer ANNE SIROTKA IIlli
rem/nl#u about her "Maiden voyage" abroad . Reporter
IRMA LBWAW on the "Back Any Day Now" IIBt but too late tor
tbla luue. Same applies to EVELYN RUCKER of the Basement-
recovery to both
. EXTENSION
St. Patrld'1 Day wu celebrated by SU:a Filth Avenue peraonnel
wJIJJ a 9 A.M. Mus at St. Patrick' a Cathedral and then a brea.tlaal
at the Savoy Hilton. A thoroughly enjoyable morning . . The
Foreign ReceiVIng Dept. lB In beautHul operellon . The Camp
Sbop II IB8I up and entlclpalea another oUllllandlng .seuon . .
REPORTERS
So long,
DAGMAR
Basement-EVELYN RUCKER: Main-GLADYS McCORD; Second
-DOROTHY NAFTOL, JOHN DAY: Thlrd-VlTTORIO Dl SIL
VBS1110, SUZANN& DICKINSON: Fourth-BEN MARLOW&. SO
PHIA BOSS: FUtb-MAB&L GANZENMULLER; Slllih-JOHN FRES
.CO. ANNE POPA: Seventh-LEO HOLLANDER. LAURA REISS;
CREWS, FLORENCE MONAHAN; Nlntb-SUZANNE
KREY: Tf!ni/1-MAE ARR&CO, THELMA DUANY: Eleventh-MARY
.CLARK&; Annexf!&-lRMA LEWALD, MILLY McKEOWN, ALICE
MILLER. 53rd Street Extenalon-ROSE GREGOIRE.
Curren/ .A-nniver6arie6
30
Aun Marblulone
25
ErnaKan
20
Marte Ahr Helen Lukoweld
Plroaka Ban Marte Maul
VIdor CuleUIIIlehl Palmira Mollgrandl
Puquale Conaoll HUde Pollak
Teula DeJoannll Max SChwam
Je1111ette Dumu Helen Splmef
Belle Fall Erma SHchl
Kate Xlrschner LucUle Taflor
Betty Lee Myrna Wlgbt
Gertrude Hayes
Sam Xrampner
Olga Lovgren
Tereaa Canoc:c:lo
Karen Olaen
Dora Pantaleo
Rlpalta Adamo
VIncent Chiarelli
JoaephCiof8
Jane DUIICID
Jamee Ecklund
Sara Fela
Faco11do Guidi
Georgia Hadsoglo
Alfonae Jovlno
15
George Lynch
Emuuel Toblaa
Lawrence WeiDtraub
10
ChriiiiDe Polurnay
Florence Sellman
s
Irene Luaardl
Emile Nicolas
FerdiDillld Pignatelli
Louie Scaflldl
Michael Talerico
Helen Tyler
Rulh Underford
Evelyn Valdura
Correc:tlon: In our laal magulne Murray Kouoy wu lilted Wider
S yeera. Mr. Koasoy came to s.F.A. 17 yeara ago
SUGGESTION AWARDS
$5.00 Mrs. Marguerite Ford, C.S.B.
$5.00 Olga Kewek, Department 27.
SAKS FIFTH AVENUE- COAST TO COAST
White Plains
Alter our dreary, sub-arctic winter. spring just seems Jo lure
prospective customers oul ol their burrows in search ol lighl,
brlghl, a Ia mode. Where else could lhey possibly come excepl
to us ln their quesl lor the fabulous and lhe lrilling, lhe ulJimaJe
ln fashion and service! Yes. Jl1is is old fashioned blowing your
own horn about Anne Fogarty, Salinia. the Young Circle's new
Stacy line, the Louis feraud collection. Oh those Feraud's and
oh the excess avoirdupois-Pass the lettuce leaves Beulah-it
RHODA TOPPALL and PATSY VICKERS can become so beaull
tully beanpoleesque-so can lhis elderly barrage balloon.
This monlh finally sees all lhe While Plains clan logether in
one big, jolly mob again. Late winter vacationers have returned
Jo their accustomed places. MARIAN CARLSON. EVE GERSON
and JAN BRECHBIEL gol as far as Puerto Rico. BRENDA GLICK
MAN alii in Calllornia. Untold hordes of Saks Filthers descended
upon Florida.
I'm afraid that the next flash cannot exactly be classified as
news since all the population east of lhe Mississippi musl know
by this time. Events of such astounding magnilude must be
recorded however. KAY McMAHON and RITA OUIMETTE are
going to be married! The millennium has finally arrived-so 'null
said.
WUh this issue spotlighting the denizens of Customer Service,
words of praise are in order for our own intrepid duo on the
4th floor. The sales slall ot course does its ulmosl to assure us ot
pleased. satisfied and contented customers, but occasionally and
Inevitably. dilliculties arise in any number of small ways. NORMA
MILLER and ERNESTINE PONTIFLET really run a public relations
office in miniature. resolving customer complaints with Jact and
unlalling courtesy. An onerous task at times, when one has lo be
a weird synthesis ot Mr. Kean, Tracer ol Lost Packages, J, Edgar
Hoover, a 3rd ward politician and Job. Long may you wave.
ladles)
Random thought depl.: Love MISS PAULINE's "Oliver" haircut.
She looks so pixie-ish . . . When lhe word Saksmanship was
coined, the author musl have had MARY MUGLIO in mind . . .
MARTHA BUNCH deserves lhe Purple Hearl lor sellless service in
the Camp Shop ... for all his years, porter BILLY PHILLIPS is
lhe spriest individual on lwo teet . . . Has anyone ever seen
LUCILLE KERN or LORRAINE SCHILLER in a bad mood? . . .
NURSIE KRIEGEL makes a very snappy looking new grandmother.
She's so proud you'd lhink she'd done it herself! ... And who
remembers that lovely relic of the dim pasi-The Sunday
New York Times? ... This concludes lhe bimonlhly performance.
I've outrun my word quola ...
Andiamo!
PAT SULLIVAN
Garden City
S.F.A. in Garden City sends salutalions. This could read
"Salislaclion For All in Gill Certificates." But iJ really is our way
for saying we reached our lirsl year.
A year has gone by,
And now we musllry.
For our own figures to defy-
Shelley (Berman. that is)
This is my lirsl column and l can't think of anything different
to say-so the following are just thoughts and happenings at
random. The words Garden City are very symbolic. You see our
Maternity Depa11ment does a very line business. Skipping a lew
departments we reach MRS. ELEANOR SUPER. one ol the best
fliers in 36x. Besides being super in sales, MRS. SUPER is vying
for top honors wilh SANDY "SUNNY" ROTHMAN (Men's Dept.)
in the Indian hand wreslling championship ol the store. My money
is on SUPER. lor SANDY. soon to be a grandpa, ls saving bJa
muscles lor cigar-giving time. The Camp Shop ls open again, and
all those campers who survived through the year wUJ have lhe
pleasure of seeing Iightlooled HIRSCH back lor a second season.
Customers taking the elevator to lhe Lower Level are greeted by
thai mighlymlte SHARON WARD. Mighly SHARON and all her
90 pounds are many a reason lor the bachelors to vlsll the
children's floor.
JACK JOFFE: sporting a new monocle. His sales are great; me
thinks U's hypnotism. Debonnaire WESLEY DEWS assures me
il is his delighl lo aid all the female members of Jhe store. WES
besides being a valued member of the Men's Shop ls a "Tack-of
all-Jrades" and tills in where necessary as Service Manager, or
TONY ROSSI, lhe Valentino ol Display Directors, certainly has a
lot a fashion shows. Is il work or pleasure. lor the gals are pretty
and TONY is always happy.
All ol our staff takes great pleasure in welcoming our new
General Manager, MR. CHARLES STORIE. We wish him every
success and wm certainly do all we can to insure it.
While I'm in Jhe mood tor giving luck. there is one person who
sure doesn't need il and that's lhe SAKS NEWS. The last Jswe
was splendid; in facl as splendid as our shopping reports which
are really great-and I'm not just joken.
JAY OKEN
Springfield
There is always so much going on here Jhal it is hard lo Jceep up
wilh il all. People are always going places and doing so many
things.
first. it mighl b'e wise lo Jry to gel up to dale with all winler
vacationers. EVE SAMSON. Mgr. Ace. "A," spent her vacation at
lhe Thunderbird in florida. She had her entire family wilh herf
HENRY WALLENSTEIN. Rec .. and Mrs. Wallenstein also were
Florida vacalioners as was MARY LOU RATTI. Dir. Mail. Never
saw people looking so well as they all did upon their return.
GEORGE MAYO. Rec .. said no vacallon anywhere could compare
wilh lhe marvelous concert he aUended al lhe Mosque in Newark.
Mme. Joan Sutherland gave a concert there. How we envy you
I hat evening, George. MARY TAAFFE, L. and C., visited her son
Dick in Orlando, Fla. Dick is there for Spring training. He has just
been "purchased" by lhe Minn. Twins pitching stall. ROSE WORT
MAN, Y. C .. is back from Ca/ilornia where she again visited her
playwright son Marvin. JEAN BAMERT, I. and T., had a Florida
vacation also, but it followed an operation. Hope lhe trip helped
you recover completely. Jean. SID FAWCETT. Men's, and his
beauteous wile adored their Jrip to California. Congratulations are
in order for HELEN WALSH, newly appointed Y. E. Mgr.; for
NANCY WEE'D. new Asst. there; and for JULE HILFMAN, new
Asst. Girls. Best ol luck, all of you! SYLVIA NAFTALIS. new
member of I. and T. selling slatt. has finally recovered from that
cold which has been plaguing her all winter. NOEL CASCIO. Spls.,
will be married in June. and PAULINE ALTOBELLI, Dpl. Mgr. Y.C ..
will walk to the altar in May. All of the very best, girls. We all
wish a speedy recovery to PAUL MALTENFORT. husband of PAUL
INE. Spts. Hope thai by lhis edilion you are AOK. Paul. Also hope
MIRIAM MaclNTYRE. I.A .. is happy in her new apartment. Thai
was quite a move, wasn't il, Mac? We sympathize! To I.IL JACOB
SON. I. and T .. and lo BARBARA BOGAN, G. and S .. congraJula
lions on the arrival of your new grandchildren. ELEANOR PAS
TERICK. Antoine's, doesn't know what she wanls! Eleven monJhs
ago she moved from her house inlo an apartment. Last week she
decided lo move back Jo her home. Make up your mind, gal.
All of lhal packing and unpacking is no good lor a grandmother
ol five! SYLVIA RAM. Girls, so proud these days. Her husband
Jo has jusl been made assistant principal at CenJral High School
in Newark. IRA AUERBACH. son of TOBY. I. and T .. has made his
morn proud, Joo. He has jusl received an award lor his biology
project at Jonalhan Dayton Regional High School. EVELYN ADEL
MAN. CSB. had a thrilling evening al Jhe theater. She sat next to
Bob Hope and right in back ol Helen Hayes and Maurice Evans!
You lucky, lucky girl.
Thai's all lor now. Hope everyone had a wonderful Easter.
ANITA D. SCHULMAN
1
l
i
I
j
I
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MISS
JOSEP
Saki
sored
81clUI
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dlspla
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sUb
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sales
"We
maJW
ll
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gfv
l
Salt
Pi
le1
COl
wp MpiiiMIIJed .ID the llllporl Show lpoll
Group wUh their Low. Fereud
llld aboe hom Yo1111g BlUe.
wtre MRS. S. MA0NBY, our SporiWear
htr. s.bcltelter Collec1lon and MR. fOM ICBLLY who
:dilrDla1trlid.ldi Coet Selec1lollJI. Both the111 vl1Uo11 were
by all Out alifomtrl.
IF A PhUadelpllle parlklpaled In Sprfn(l FloraUa, a cilywlde
'.encilt4ror JIOliiOiecf by the PJJlladeJphle .More BeeutUul ColliiDUI8e
at w,lllci.IJ 1fllle the Salon abowed 1 dupllc:ate daytime bJio
. COIIIWile-
fbe gila cf the yeer toot place on AprU 22nd-PJJllade!phla'a
t..Ract Ctyilel BaU honoring e former Philadelphian, Prfncea Grace
. ol #iotHII:Oo SF A turned out bJ regal atrle lootfng perfectly beautl
lui: Jl!e men In tuJJ formal attire, the women in Bowing diiHons,
.illh and Jewtla ateallng lhe apolllghl from everyone.
. .o\DOlher BFA PJJlledelphla ullrlf' wu our Hatmante Dey. flU.
pr0111atlon lNiured lhe wearfng of hats by Ill llore
. , ..,.. l*.lolUI*I. Bach petiiOIJ allo wore a 8DWI badge llating
''We lmre Hllmenle." fhla promollon did e wonderlul Job in
l'llaJdng a1l our eu.rtomera llt'Ve of our beeutUul Spring mUJinery.
Plc:tured h- :11 MRS. ESTELLE WBNNJlC, who II our euetomer
rellllon.l gel. She typJlles the tll8rlllala of Sabmanablp, elways
gtrlag nperlllfve 111rvlce and courteay to Ill our cu.stomerr.
Here' 1o a recovery to MBS. SAUL WBINSfEJN, Shoe
Saloa Manager.
DOLORES NARIC
Pittsbllrgh
Boor.,-! SprtDg at luJI What grell time of year-tlme lor big
league bueblll, 1 lleunch dlel, thorough hoUHCleaning, 1111d of
count ... pillty - hat.
ADd llfDc:t we're on the INbJecl of mJJllnery, we mull mention
MATILDA ADLBR. S.lltr NUllnery Department 1feed, l.BNOM .
ICRANBR BBEMAN. ltiUUoery Salta, end CBAR011B LBFf, Young
BlUe MUllnery Head. They're IIIIIODfl our bolpplell stall llltlllben
u Meura. Sprln(l end Warm Weather brln(l CU810111trl lo our llaop.
WUh ANN AYLWARD' recent ylaft to atut thlngil ofl right,
wa're reedy and rarbs' 10 go.
I'm apeclally proud In thla luue to Introduce you to our CBB:-
Bl.SIB SCANLON, lBANNB SHAW and pert BAUY BUSCH.
One ol our hell ltoiDlB, they do a grell Job of lranalormlng u
unhappy cu.llo.nler bJin 1 good hlend. "Lel'a ad: Blalt. elae'U ..
know/' an oltan overheard phrue Is the hfgliell t:onlpllmitnt wet
CUI pey tht head ol PU11burgh' CSB. And ]Nnnlt prO"rldu .the
humor ao naceuuy during a buay day. Belly, alwaya hendy In a
pinch, fol the belllhlng that' happened alll(e the peper dip;
Elale 8ccmloll Ill lhlt lore9found. Lett to rlvbll aau, llllda cmd
Jecmaelhaw.
Since Cuatomer Service ts nol limited to the lrorll deu, we're
ofllo new1 of other Sw-Hee. IDA BBIJ'AND, Yoq BlUe alllea.
beet from Florida, boufa e flalterlng lan 1111d a bright outlook
for "the" 11uon.
FRANCINE PILLAR. Acceorlea cleric, end PIBRBrTE NARD,
Acceuorltl Ales, have Joined the renJ:a ol the Ice lllcetefl from
Stetllllcat. They cleJm thla Ia the "lUll" part of retailing.
And before J bid fond adieu, l mual olllclelly -leoma 1 new
member to the JAY MYERS, Shoe Depulmelll AJIJitelll, laJIIIJy.
lay baa recently acquired an apricot-colored female poodle,
Pbadre, aad he's u proud u can be. Congrats!
fhat'a ell for now folb.
JOANNE
Palm Beach
BeautUul bandknlt bruahed mohair awealers In a wide range of
colors, pilnt,_.xotlc and abmract, mlllce up the viii aelac:tlon ol
beech abUts and jeweled sweater for evenln(l wear muc:h bJ
demiDd during lhe wonderlul daya of lhfol ezclualve raiiQrt .,.L
Huge beach hats with mllchlng big show the carefree Influence
ot the vacationer.
Long evenfng dressta and Ulrta are very much In demand lor
the many lormel Uld JtmJ.formal eHetra. Accepteble alm - the
BmUio Pucci 'paJamtl' (a bare mJdriH two pleca c:cWwlle wftb
culolle trouaers and abJrtJ In lu.ac:ioua labrlcs lor 'II llonte'
erllerllirllng.
Populu ceJebrUfel 1ucb 11 Fred W.vln(l. Dorothy Llllllour,
Howard Keel, Dougl FaJtban.b, Jr .. Bellrlce 1Uie, SmUll,
Hugb O'Brien, Sen.llor levU., Pierre Salinger, 1111d menlbeta ol the
Firat FamUy browolfng In lhe villous depertmen11.
W elCOIIIIng beck en addltlon to the Slllea llaH liter o111 ablllnce
of three year-'ROXY' fARPLBX and 111 the 1ame tfllle, we wlab
eU the ball lo EVELYN NBEDER who lett Pelm Bed In ltftrch
alter aeveral .I8UOJU /o relide witb her hDirband In St. Plleraburg
In their newly purcllutd home. 'Brie' made many hlenda during
her stay and will be sincerely missed.
Palm Beacll has suffered through the recent flu epidemic which
hu swept the entire nation. Prolonged absences of HOPE KAL
BACH, ot .Alleralions, who was hospitalized with pneumonia,
MARGE KOCH. whore indispensable services were sorely noticed
In the booldceeplng department. JANIE JOHNSON, INEZ RAWLS,
QUEENIE FRANKUN-ell ot Second floor Stock were taking turns
with the 'Bu bug.' EILEEN GUPTILL, of Lingerie, lost her volce lor
1evera/ days. However, In spite ol all the Illness, the suntanned
laces and healthy appearance ol shoppers (as well as stall after
a beautiful weekend) have predominated.
Good wishes ere In order to CHRISTINE SHANNON, of Second
floor Wrapping Desk (one ot the most sparkling and cheerful
persona/Uies), who will be enlarging her temlly this Spring.
Peclrlng cartons and other preparations will be appearing as the
'big move' gets under way to close shop, pull up slakes at the end
ot April and reopen in Southampton In May. Vacation plans are
being made alter a very prosperous and hectic season in this most
fabulous resort area In the world/
Next report lrom Southampton-
Your Qolsy newsle,
JO JONES
F orl {,uuderdale
Customer service-en essential ingredient ol the art we call
SAKSMANSHIP-and in Ft. Lauderdale we are proud ol the
friendly and courteous reputation our stall maintains. One of the
reasons lor this reputation is the warm and smiling treatment
given our customers by our own "Customer Service Bureau" In
the person of BERT MEiSTER. who Is beck with us this year at
the Accommodation Desk. BERT worked In the Handbags and
Jewelry Department several years ago end it is good to have her
beck.
Art and Emle Mar/clay
With the summer season upon us, many ol our staff are busy
malcing plans lor vacation trips and leaves ol absence. ART and
ERNESTINE MARKLEY are excitedly completing plans for a
European trip aboard the beautiful liner S.S. france. They will
sail May 16th and will visit England, Germany, Austria, Italy.
Switzer/and and france. While in Europe the MARKLEYS wll/ cele
brate their 30th wedding anniversary-bon voyage and many,
many happy returns. ART and ERNIE!
HELEN TENZER Is another ol our stall who is planning to visit
Europe this year. Helen will fly over and Is looking forward to a
wonderful month while there.
EBBA NELSON will visit Chicago and then will go to Denmark.
where she plans to make her home.
Swnmer vacation will lind ALMA ZEISER and her husband BILL
Mn. Phyllla Goldmlth. Surllde's channlac;r reporter.
in Wilbraham, Massachusetts . to spend the summer with her
lather. HAZEL LUCAS is looking forward to a visit to PolnJ
Pleasant. New Jersey. And JACK BAIL is getting homesick and
anxious to spend his vacation beck home at Cape May Courthouse,
New Jersey. TR.IIDY KELLY is eager to get away-she will visit
her daughter and sonin/aw in Corpus Christi, Te:xes.
DIXIE EDENfiELD has just had a wonderful visit from her
mother and is now planning to spend the summer working In her
garden. DIXIE is a flower-lover end has a beautiful garden to show
lor her green thumb.
It's a pleasure to welcome little LISA BEVINGTON. brand new
daughter ot MERLE BEVINGTON ol the Beauty Salon. Merle jo/ns
our other recent mothers, SARA DAVIS and MARY COLEMAN.
Sarah's "Dub" and Mary's little Kenneth were born several months
ago. Congratulations to all ol these nice girls.
New arrivals in the families ol CHARLES TERRY and HELEN
LAWRIE have produced broad smiles recently, too. Charles'
daughter has presented him with his ninth grandchild, a girl, and
Helen's son became the papa of a baby girl and thereby made
Helen a grandma lor the third time. We ere happy tor both ot
them end will expect to be shown many snapshots ol these addi
lions to their families in the future!
BETTY GREGORY
Surfside
Though the request wes made lor a brief aztic/e, news from
Surfside is dilflcult to condense. particularly lor a long winded
"reporter.'' since big things have happened In our little store.
01 primary Importance is the transfer of our highly esteemed
Store Manager, MR. JOEL RATH, to New York where is is on a
special assignment. Mr. Hath's absence necessitated executive
coverage lor Surfside in the person ol the charming and lovely
MRS. DOROTHY COLLIER from the Miami Beach store. We are
most happy to have her with us.
Since our feature Issue al holiday time. we have had our share
ot illness in every area. but the tropical sunshine has healed
one and a//.
In keeping with the Customer Service theme, we hope you will
enjoy the tol/oiwng which we consider one of our "best": MISS
CELE BERTMAN, Salon saleswoman superb. handled a unique situ
alion in the true sell/ess S a ~ s manner. An ell/uent tourist. visiting
with her six chl/dren, was sorely tempted by an exquisite evening
Sophie evening ensemble, but since she could not entrust her
youngsters to a strange babysitter. decided not to purchase the
outfit. When Miss Ce/e was made more aware ot this, she offered.
halt in earnest. but more in jest, to care lor the children. In short,
sale wa1
truJh to l
DUio-
Miam1
With
11/ce to
De1/c g ~
a quest
been se
of s/tuat
are un
HowevE
the s u ~
called 1
our oth
shown .
which 1
SAMMI
the recc
vising
SCHWJ
Of C
of Sen
rec:entJ
ager o
rem em
anothe.
warn't
second
person
and 1111
SLO.AJ
CUaiOil
Cuat
Wome
wQ JIIJdt and Cele At (UDIU S A.M./J, End ol tal-proyJng
11'Uib to be lfrlltlget tbd llction.
ollltkl-
PHYLLIS GOLDSMITH
. W.fllt. tile telllmlng ol Cuatomer Senfcea In tlJJa luue, we abould
JLft tab tile opportlUilly of fniroduc:lng our Accommodalfon
Qtlik glil. CABA SIEGEL. here abown dlac:uulng wUh a c:uato.mer
. a. on ber account. Muy a letter of commendation hu
. aent to thelfore manager concerning her capeble handling
of tile cuaiOmer'a complefe Atlaleclfon, Floor problema
ve llltlally luutdled by Floor SnpetYlllor, DOROTHY COWER.
However, Mlaa Collier wu loaned to our SmfaJde "twig" upon
.flle lUdden cfepuiUie ol Slore Maneger /OBI. BATH. w.llo wu
aaUtd upon to IIU In aJ PhUedelpbla. In Mlu CoUfer'a abaence.
our olher Accommodalfon Deale cleric, CAROLE LEVINSON (here
d01Vn umllng I c:uatomar) WU appofnled to tulllll tha .. cfutfes,
wlllch aha Ia performing molt competently. Behind tbe Ia
SAMMlB DAVIS, JR .. our BetUlA Goode Boom cleric. wbo malntelu
tile recorcf.l whkh enable ua to ntlle many a queltlon, and auper
vlafllg tbJa etlllre facet of lhe Mlamf Beach operllfon Ia BBTTY
SCHWARTZ, Olllce
Clara Sletel
01 cour,., every employee of the atore Ia acJually geared to be
of Santee to our Cuatometl, and a noteworthy example wa.s once
.-ntly occuJoned by CATHBliiNE QUINT ANA, AaaJslant Man
agar of tile Acceuoriel Departments. She toolc the exira eHort to
remember a cuatomer'l intereat In a b.g already nlected by
IIIIOiher cillllomer, and when tbe Brat purchaaer decided tbe color
wam't right 4llld returned lbe Uem, Mlu Quintana contacJed the
aeconcf culfomer and completed a aale for u expenatn bag. Thla
periOUI ..,.Jce 10 Jmpreaecf the c:uatomer that abe toot lhe lime
end Jrouble to bring U to tbe peraonti ltllntiOn of Store Maneger,
Sl.OANE BABDR. Ill. 01 comae, tbJa type ol aervlce Ia the
CUIIoiiJIIY, not the utreordlnllf. here In Mlamf Beach.
Cuatomer aerYice Ia certainly one of the chief functions of
Women's AlteratiOna-ancf the photo indicates a part ol the Miami
Beach 1telt here aa they celebrated the natal dey of Dept. Manctger
BESSIE MOORE (8landing on the extreme right over her birthday
calre}. Otbera In the plclure are, 1/andlng, lett to right: LUCY
PETBIISON. VIOLA CONN, ANGELA SACCABONNA, MAlliE
LOTTICI, CBLE CHIDNOFF. EUZABBTH METTEIILB. NAN
TAYLOR: aeated, BEIITHA EliLACHBB and LEAH CHAIT. Not
preJent for the picture (bill ahe got a piece ol calce Iller} wu
CLARA NICHTER. who 11 lhe proud aunt ol famed conductor
compoaer. Leonard Bernateln. Mr. wu recently In Mlull
Beech on e concert tom wl/h the New Yorlc PbUharmonk and
thrUJed lbe local re1ldent1 wUh hla performance. In celebration ol
her birthday, Mrs. Moore attended lhe concert wl/h her huaband
end, after I he perlormance, waa peraonally Introduced to Nr,
Bernlteln by hill glowing aunt, lo whom he gave credl/ lor bll
earllell encouragement Jn hla youth toward his aclntUiatlng muakal
career.
And we can't tallr about Jaleamantc><:Uitomeraervke without a
mention o1 ARTHUR "PEPPY" PEPPERMAN. who aerv
lees hl1 Men' Shoe Dept. clients wl/h practically cualom tl/tfnge,
"/Uce $100.00 a pair," they say. Peppy' commendllllona come by
mall from all over lhe country. Thafa Salcamanablp/ .
So now we'll sey so long uniU the nelll iuue. when lfll be
vacationlime. and more aboul thai bappUy antlclplted period then.
FLO MORDUCHAY
Chicago
We want you lo meel the CUJtomer Service Bureau and
THOMAS DeSANT, who II In charge ol tbla buay department.
He along wUh hhJ glrla, CELESTE MORROW, BBTTY RUBBNBrElH,
PENNY ROLOFF and UNDA ELFlNGEll. handle all the adJull
menta.
Left to rlvht: Ietty RaballeiD. Thoma De Bcmte. Celnte Morrow
cmcl PeDAl" Roloff ol oalf Clllt01111r Ben-Ice Bureau.
We laud the astuteness of our Saks FUth Avenue Managers
Michael Aquino, Palm Beach and Howard J, Clyne. Chicago, who
were pretty sly In poslnq for their picture. recently- in Palm Beach.
Note that Saka FUth Avenue logo in tho lush background.
We are quoting his statements in lull lor we feel, as we know
you will, thai they explain a most important and quite oflen un
appreciated par/ of our operation.
"Just as we make available to the public the very finest in
merchandise so are we striving constantly to alter the public the
best service ever.
"We try to be as liberal as we possible can in our adjustments
and while our aim is /o satisfy the customer. we are a/ the same
time protecting the seller.
"A good adjustment restores good will and makes a Joyal friend
of ar1 indifferent customer. Each individual problem is studied
carefully. To win a customer one must exercise extreme care and
use good judgement.
"A /ibera/ adjustment policy is good advertising and costs little
or nothing. II costs nothing to smile and to be gracious even in
instances were there might be no justification.
"The greater majority of problems involving merchandise are
handled in the department proper, and only those that can't be
handled satisfactorily in the department are referred to the
Customer Service Bureau.
"Much of the work performed in the CSB has to do with bill
adjustments. All charge accounts and charge transactions are
placed on micro-film. These are our permanent records and alford
us the most concise and accurate itemizations possible.
"There are many problems that arise but we can lighten the
burden by being kind. courteous and understanding not only with
customers but Wllh each other.
"The work in this department is challenging. One must have
compassion, patience and the ability to meet, talk and understand
people.
"We lee/ that the Customer Service Bureau is the hear/ throb
of the store."
We certainly agree with him and realize how interesting and
fascinating CSB is as each day brings many new and unusual
experiences to the Bureau. but one thing that doesn't change is
their SAKSMANSHIP.
KAY DOBSON and NENA /VON
Skohif'
The highlight of the Spring season at the Old Orchard store in
Skokie was the Children's Spring fashion Show held on Monday.
March 25th. It was al/ended by a very large and admiring audi
ence of moJhers. dads. brothers, sisters, and friends. As always.
MISS NINA /VON, Assistant Fashion Coordinator of the Chicago
store, did a wonderful job of coordinating and commentaling with
the able assistance of RUTH GORDON. RUTH /VON, PRISCILLA
BARCLAY. PAULA KEATINGE and /OE BATT, Skokie Department
Managers of the children's group. with help tram GLORIA lENNY
and lEAN ALLEN.
The show was a gigantic success with approval by all who
a/lended and produced an abundance of good will in the North
Shore area along with creating business for the children's de
par/ments.
Left: Miss Robin Henschel who has been modellnq S.F.A. children's
clothes since she waa four years old. Next to her. the son of one of
Skokie's customers models sportswear from the Boys' Department.
Commentator Is Miss Nina lvon. background display by Mr. Philip
Sanders and Mrs. Kay Krein of the Skokie staff. Helen Lee fashions
were foremost In the sbowlnqa.
A quartet of lovely mlBBes. daughters of stall and customers.
TheU
-Ia I
St. J
As
Mary I
lamp
decor
We
par/n:
McNl
SCAC
P E N ~
Ou
from
Sport
Un
Bet
Th.
come
wl/1
beau.
To'
plea!
1/igbJ
blew
plan
wind
via J
pare
baclc
Ot
storE
by.
like!
a g1
lemJ
prep
29th
lacir
dese
Die Jitlit ladJ' wtao caa.'t ded.s. wlllcb lhe tabll tlutm both
-t. Wtil lleMdaaL of Mr. Gild Mn. Mama HeucheL
A. ill pat ,_.. - ue aU aulou.sly awaiting lo see lhe
..,.,_. Plla airier deo::oratiou. We have been lnfOllDed eacb
1.-p JIOIIIf lllllfliornw boa that lbte both Ide of llle llreel will be
.......,.. trilla IINvtilul paleJ alude8 ol spring JJowera.
We - ilappy to -kome S1llBLEY COLTMAH. Lingerie De
,..,_., llllillllfil8l: VIBGlHlA DBVMJIOHD. Millinery; LOUISE
J(dltJUT .Spcdaw-; DAVID SICHMPER. Shoe Salon: PHIWP
SCA.GUOIIE. Sboe s.Jcm; SARAH RUDMAN. Children's; RUTH
I'DflllliG. Jlalentily ad SUE BEIHIF:. Young EWe.
0. lrNI wilfaea go to FRANCES LEVIS who wu uamferred
,_ Jlamger oJ Liugerie lo Deparlmenl Manager of
Spauuow ..
flail ... ,.., ....,_
RUTH BAJTHEL
r.llit wfll be sbcd cohrmD thbl lime, bul we do wllb lo wel
- - - lab l!dil, EUEH GILliAN. We hope lhat we
trill -. t1a ol _,lng you and showing you our
...,.., .......
rGdq- a11o -lclomlcl bad JIB. JIATTHESS hom hJa very
,.__ 1Rp 10 - Y01k ad lite JIVJIIfl8fJ Jleellng. HI. relum
..., _,__ llfltr Y'cwk wu eYalfal Jut yNr u the pUofe window
W... a1 45JKJO '-' 11U6 YN1 bflote he Jell ldJ.wJJd. lhe
,._ bal 10 retru 10 /be P..-nger l.ofdJng Zo-reuon-
...._.,. ..,... 011111 n.. tbird tiiM Ja boWid 10 be clwm. Perbpa
rill 1ottr e.,_ llr. lhlllte1 It Ja alwq good to vJaU our
,.., 111o1e 1ritb U. end ,... Jdeu for UJ to bring
M::t lldiMJ lliald atJd I Ja Ju81 the mJJJ 10 do U.
Oar ,.,.,a dtlpl. reponed - ...,W,ee In our Palm Spring
--. n. ,.,.a .-, Ja being IJgMd prlldlcaJly ev.ry wHk
, "1JTfU lleD.H 111$1 JEDEL geve us llul clu.. MRS.
._ .,.., .dlt ...-, .. ,_.,, Mll. EiMnbow..- orr. 8fiiiD Ja
e .,..,_, dilllgbtlng 11 who heve the prlv/Jege of
,_,_, Ml ..Ub ow coiDttw pr.,lln. If A Plm Spring Ja
,.,.,... 10 ,W, '-" to IM gq D-t Clrev. ol Much Zllh,
!tJIIJ et14 111. file - Tt-wey UnkJng 1/tUDg on Mounl Sa
/-*'10 w d<ttn 901/Jn9 Ia MIII/I# MlMd ellttcllon lo our
...,.,..
Many o1 our Depl. are enjoying their wbtter vac:atlona
from Jpan lor MIWRF:D GOLDMAN, Beller Sporl8Wear, to Lu
Veg11 lor ADDIE and PRAHl CASPER. Hewell ud Mexico are
vying lor honora lor e rep1at lrlp for /UUB SIEGMANN ol Y. E.
Dreae. Sholl trlJll to the anew lor dllng, lo the deaerl hWlllng,
and down the Baja CalUornle cout boating keep our men "vee:
tloa happy." We have certainly given our Chamber of Commerce
a plug. Then. ol couue lhere are lhOJe of us who pallll and
puller lD our own bac:.k pellol.
Adloa, LIZ BRADY ud DOROTHY HAGBOON.
San Francisco
They're Blill rUJhlng to lhe altar llnc:e our Jut report-ELVIRA
(V'EVVYJ DB ROBERTO. Young EWe Shop, became MRS. Pt!BR
BIGOTTA 011 february 2I: FRANCES KASHlWAGI, AUeratlon
Department, became MRS. LEFTY IVM on March 7; and s.Jon
Mode/ JAMIE HARDING became MRS. ROY HUMPAL on february
22 and atarla her new Job u AuWanl in the Young EIUe reedy
IO weu on March 11.
We ell enJoyed the vJaU of MESSRS. ADAM GIMBEL. ALLAN
JOHNSON, JAY ROSSBACH and HENRY CALLAHAN who were
here to check various phuu of our new alore In Palo Allo.
(-pia)
Our annual Malden Lane Daffodil f'elllval comes up on AprU 4,
5 IUid 6. ThJa evenl brings thousands ot people to our Lane
year lo ,.. the daflodJJ display ud lo Join In the ldtlvUlel.
fhla year we expec:J, In addU/on to the ldclcoll by Mayor Gecnge
Chrlslopher and lhe Municipal Band. mem.bera of the San Fran
c:iec:o Ballel. Flmenco dancera, a band ol Highlande11 and more
to come-hope to have plc:a tor next wue.
Sf A San Francllc:o goea all out lor c:ualomer tervlc:e, whlc:ll we
underatud will be one of the aubjeda of lhJa ltlue. MRS. EMMA
LF:B whole amJle greets cualomers In that department, apendt
many hours ordering merchandJae from deparlmenla we do 1101
heve cunently In San Franc:llc:o from other Sf A llord. From
lime to lime we have requeala hom Canada for "ptama'' IDd other
Uema which we wWJ we had. We have many good mall order
c:ualomera among our neighbor to lhe north.
A very welcome addUion to our execullve llaH Ja MISS
B'EVF:RLY DASHNAW. Aulltanl Muager lD SJ10111wN1 clreu,
coal IUld ruUa. MISS DASHNAW come to 111from Florl.cM end II
currenlly holding the fort whUe Sporttwear MIID/lget PEARL
LEVIN vaclllloDJ In La ]oUa.
Palm Springs Jeeml to be wlnlllng the voles for wlnler vacation
tpol lhl. year. Store Menager JIM LUDWIG and wUe JUDY spent
several days thare lD late February; MAE CIARLO, M811ager of
Gloves and Hosiery and 'EVE HUTCHINSON. foundlllon depul
menl Manager, are there now; wUh MJLDRF:D SONNE, Men.ger o/
Bag and Jewelry, planning to join them any minute.
Your reporter heeds for Mexlc:o In two weeb Jo invMIIgale
Puerlo V.Uuta, IIIIODfl other spots, whlc:h seema to be replacing
V to pia, elc .. eccording lo aU report.
We are all Ioolrlng lotWard to MAX MURPHY'S retum from
Hew Yorlr-()ur Palo Alto manager will be be beck in San
Franc:Jaco Jhorlly lo gel down to lhe bus!Mu of 81e11Jng our new
II ore.
TOT BARNES
NORD AND ROBERT CORNELL
THE EXECUTIVES AND STAFF
OF SAKS FIFTH AVENUE
RECORD WITH PROFOUND
SORROW THE SUDDEN AND
UNTIMELY PASSING OF THEIR
FRIENDS AND CO-WORKERS
NORD AND ROBERT CORNELL
AND EXPRESS DEEPEST SYMPATHY
TO THE MEMBERS OF THEIR FAMILY
Bl
Tr
RALPH ACOCELLA to SuJ>Sr
'V.fsor, Men's Alterations, De-
partment 89, SJxlh Floor, lrom
. .AssistaDI to Workroom Manag
er, Departments 88 and 89.
PAUL FONDULIS to Acting
Assls1ant SuperfDtendent, 53rd
Street Extension, from Assistanl
Manager ol the Out-of-Town
Shops Olllce.
EDYTHE HEPNER to Executive
Trainee, lrom Service Manager.
MARY ANN BROWN to Assist
ant Buyer, Young Elite Junior
Dresses, Department 101,
Seventh Floor, from Executive
Trainee.
JOHN FRESCO to Executive
Trainee, from Merchandise
Clerical, Men's Clothing Depart
ment.
DANIEL LOREN to Supervisor.
Boys' Alterations, Department
88, Tenth Floor, from Assistant
Foreman.
CATHRYN DILLON to Depart-
ment Manager, Young Elite
Coats and Suits, Department
750, Garden City, from Sale,,
Young 1Ue Coats and SuJts,
New York.
JANICE GREENLAW to Assist
anl Buyer, Sport Separates and
Sweaters, Department 60, Third
Floor, from Executive Trainee.
JAN SCUDI to Executive
Trainee, from Service Manager.
F
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-- -- - _...._._. ------~ --
In 1964 and 1965 the New York World's Fair will
bring millions of people from far and near to our
City.
These "Olympics of Progress" will provide educa-
tion and entertainment on an unprecedented scale
and of infinite variety.
When the time comes, we at Chase Manhattan will
help to make all participants, exhibitors and
visitors alike, feel "at home" in our City.
But meanwhile we wish to carry the message of
welcome everywhere. To this effect the attached
advertisement will also appear in 18 other major
publications with a world-wide readership of 31
million people.
The Chase Manhattan Bank
j;_ i ~ -
Leo J. M. Pierre
World's Fair Liaison Representative
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0 Following is a joint s t a t ~ m e n t by
George Champion, Chairman and David
Rockefeller, President of The Chase
Manhattan Bank on the theme of the
19641965 New York World's Fair.
It will be published in the April 19
issue of Time Magazine.
;o
r
;..-'_
,,
'I'he people at Chase Manhattan speak up
George Champion and David Rockefeller,
CtlZJirman and President of New York's
bonk, give their views
on the theme Jnd purpose of the
New York World's Fair
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Our bani
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<;luhal-m
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and t radP
t"all!'\P:.; of a
I 'Prhaps
pi<'iuns anti
rl Rockefeller,
f New York's
1e their views
u rpose of the
World's Fair
Druid Ruckrfcllrr ,,f<llldillg, Gcoroc Champion scaled. Plwlographed in the Chairman's office by Mark Shaw.
on World Peace Tl1rough Understanding
Our bank wishes thP 1\:pw York World's Fair c;ucress
beyond P\en PXpe!'tation.
Glohal-minrlecl anri global operatii'P as liP arr, wr put
deep trust in tlw dream of intPrnational ptatP. \\'p hPiiPIe
that fne mPn in frPP nations ran comP to know oJH' anotlwr
and trarlP togPt lwr so int Prd!pl'rHIPnt ly that thP
causes of arnwd conflict will ultimatPiy h!tonw roxtinrt.
i'erhaps WP eannot, in our tim!', !'duratP away t lw sus-
picions anti superstitions th.tl kPPIJ frPl' nwn li l'ing in fne
eronomiPs apart. But we ran keep ewrlastingly at the task,
rPmPmbPTing always the difference hPtween the patronage
that stoops down and the fpllowship that uplifts.
\\'p pray that !'race Through Understanding will be ac-
com;JiiohPrl in the world onp day. And we are cprtain that
tlw glohal impact oft hr :-\ew York \\'orld's Fair theme will
gil'e material aid to thr prayer of all mankind.
THE CHASE MANHATTAN BANK
0
NEW YORK WORLD'S FAIR 1964-1965
APRIL 22, 1963
1
2
3
4
6
7
TRAVELERS INSURANCE
WAX MUSEUM TUNISIA WES
ARGENTINA
UNITED STATES PAVILION AUSTRIA
SWEDEN
VIRGIN ISLANDS DOMINICAN REPUBLIC PROi
'
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MARYLAND UNION OF AFRICAN COUNTRIES . UNITED STATES RUBBER
SUDAN
OKLAHOMA PAKISTAN CONGO (BRAZZAVILLE)
POWER AND LIGHT
DANCING WATERS UNITED ARAB REPUBLIC HAWAII
..
cONTINENTAL INSURANCE COUNTRY FAIR MICHIGAN
TURKEY DELAWARE MISSOURI MOBILE CARE
SWITZERLAND
MALAYA
URUGUAY
"'

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SINCLAIR OIL
I'
WORLD OF FOOD
JOHNSON'S WAX
RADIO CORPORATION OF AMERICA MEDO
LOUISIANA
MOROCCO
ALASKA
GREECE
FILM FAIR
MARINA
E OF GOOD TASTE EASTMAN KODAK AMPHITHE
L ARCH OF THE AMERICAS
KANSAS INDONESIA
INDIA
MINNESOTA MO
KOREA
STADIUM

MARINA
TENNESSEE
NEW MEXICO
ICE SHOW
AMPHITHEATRE
FRANCE PAPER
ARCtf OF THE AMERICAS
Ua!apl\llrt Jf"Utltf @ Un1l1d Slllu Stt_. .,
e 19(11 N Wold, Fe., 196 19(1\ '\ UNITED STATES STEEL
;!.
D'S AREA tNDONESIA ILLINOIS
MINNESOTA MONTANA MEXICO
PORT AUTHORITY HELIPORT
LIEBMANN BREWERIES
... . UN IS PH
....,.,._..IJ@UIIW--
C 1961 ..... y ... Wodd'l,.., 1964-1t6! CorpoNtiotl
C 1963 New Yorl. World' Fair
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dramat1z1ng the 1nt1
of the pe
and the1r hopes
.. Peace Thro
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51
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c!ramJtr;rng the rr1terrriJtror1
of the peoples of the world
ancl tiHrr lloprs for
"Pr;1ce T11rougll lJr1rlerst:111clrrw ..
f:prernony til tl1p r.1!Jd(l Rnorll nf Uit f ,!If tHfnH tllf j'i,H lfll' rd Ull ftrst strfl at tllP
5ttf' M.tyor kotJI'rt f W,LtrHr f-rt',tntc. th1 \.\iltld sf .!.r 11\f'tLJIIulll tn Rt>ne l f','ldill f tffel
of dPSI/',11('1 of tlrP f tHt'l TtlA-i'f r,yndJIJI rd th P.ntS [ Aj
1
flC.Itl()rl of 1880 ll'ft tort, llt Ill fr()flt. <11('
Roi1Prt Moses prL'Stdtnt r,f lllP 1//qrld's f dd t'f Blfd.J,Ir rtJ,JtrrlLlfl CJf tht IHJ.trrl Unttrd SLltPc.
Steel Corporatron, Mayor W;ll'ner M lrffl'l drHI TIPJI'1.15 J DPegan Jr clldlllll.lll of tile lxecutrve
Commrttee of the World's Farr.
_..,
-
INTRODUCTION
'.

.

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OFFICIAL
INFORMATION
NEW YORK
WORLD'S FAIR
1964-1965
G. Manon Sadler (left), vice president and general manager of
Amencan Airlines. IS shown presenting Thomas J. Deegan. Jr ..
cha1rman of the Fair's Execut1ve Committee. with a $101,000
check and the agreement committing American Airlines to sell
a million or more World's Fair tickets during the two-year life
of the Fair.
6
TICKET SALES
Progress of the Advance Ticket Sales activity under
the supervision of Erwin Witt, comptroller, and the
Advance Sales Group of the Thomas J. Deegan Com-
pany, indicates substantial progress.
American Airlines has purchased more than $100,-
000 in tickets. In making this purchase, C. R. Smith,
president, announced that American Airlines is plan-
ning the sale of more than one million World's Fair
tickets.
In addition to the early IBM purchases of $100,000
in tickets, the Chase Manhattan Bank has recently
made a purchase of $87,750. Other sales have been
made to American Express Company, Sears Roebuck
and Company, the Travelers Insurance Companies,
Hayden, Stone & Company, National Lead Company,
General Aniline and Film Corporation, Long Island
University, Textile Workers Union, Brown Bros. Har-
riman & Company, American Bank Note Company,
Higgs Marine Service, Inc., and Reso Travelbureau of
Stockholm, Sweden.
The Advance Sales Group has begun negotiations
with 550 major firms throughout the East Coast area.
Purchases are scheduled for the summer months.
To stimulate immediate purchases of tickets, the
Fair Corporation has developed a Certificate designat
ing organizations as Official Ticket and Information
Centers. This program developed by the tie-in adver-
tising operation has stimulated travel agents through-
out the world to think in terms of immediate purchases
and the required planning and coordinating of their
activities to bring travelers to the United States and
to visit the World's Fair.
The certificate can be obtained after signing an
agreement in which the firm agrees to purchase 1,000
admission tickets and agrees to display prominently
the Fair Corporation posters, brochures, counter
cards and window displays in each office where they
are displaying the certificate. Travel and transporta
tion agencies are now launching their own travel pro
motion programs for the Fair.
Erwin Witt, Fair comptroller, presents to Gunnar Goransson,
manager of Reso Travel bureau, Stockholm. Sweden, a certili
cate of appointment which names Reso as an Official New
York World's Fair Ticket and Information Center. Carl A. Rhe
borg (right), assistant manager of Reso. also attended as Reso
became the first European travel agency to gain this honor.
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PAVILION OF
AMERICAN INTERIORS
HALL Of EDUCATION
GENERAL
[LECTRIC
ELECTRIC
POWER AND
LIGHT
MAINTENANCE ANNEX
CENTRAL POOLS
FIRST NA110NAL
CITY BANK
REPUBLIC Of CHINA
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BUS TERMINAL SINCLAIR
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EXHIBIT AND
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WYCK EXPRESSWAY
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LONG I AV
EXPRESSW
FLORIDA
Concrete pylons supporting the ."Tent of TQmorrow" In the
New York State Pavilion rise 100 feet above the
Today, a year before Opening Day, exhibitors in the
International Area are well under way with their con-
struction schedules. Even the harsh winter weather
has not delayed groundbreaking ceremonies.
INDONESIA
Indonesia was first in 1963 when on January 18th,
His Highness Sri Sultan Hamengku Buwono IX pre
sided at the ceremony to start excavation work. The
Sultan, who is Commissioner General for the Pavilion
of Indonesia at the Fair and personal representative
of President Sukarno, traveled from Indonesia espe
cially for the ceremony. He brought a gift from Presi
dent Sukarno to Robert Moses and to a large group of
dignitaries and visitors. It was recalled how President
Sukarno himself had visited the Fair Grounds in 1961
to see and approve the site for the Indonesian Pavilion.
The Indonesian Pavilion was designed by the Indo
nesian Architectural Committee, headed by Mr. M.
Sudarsono, in association with Abel Sorensen and
Max 0. Urbahn. The roof will bear a sculpture sym
bolizing the "Pancha Sila," the five inseparable prin-
ciples of Indonesian philosophy: belief in God, humani-
tarianism, national unity, democracy, and social jus-
tice. The country's motto Bhinneka Tunggal Eka,
or Unity through Diversity, will be expressed by the
variety of the displays offered, ranging from music,
art and their famous dancers, to silverware, jewelry,
and batik materials.
The cultural past of Indonesia will be represented
by the Tjandi Bentar pillars, typical of a Balinese
temple entrance, and by the Meru, an authentic temple
tower which will be brought over from Indonesia and
placed to the right of the reflecting pool. Precious
native woods, marble flooring and other typical Indo
nesian materials will be used in the construction and
decoration of the Pavilion.
FRENCH PAVILION
Groundbreaking ceremonies for the French Pavil-
ion, one of the largest exhibits being constructed in
the International Section of the Fair, took place on
February 5th.
Maurice Chevalier, veteran French entertainer as
beloved in America as in his native country, took part
in the christening, along with officials of New York
City, the World's Fair and the International Advisory
Committee for the French Pavilion.
Robert Moses, president of the New York World's
Fair, made the presentation of official medallions to
M. Chevalier and Anthony B. Golff, president of Inter
national Expositions Corporation and head of the
French Pavilion management organization.
In welcoming guests to the ground breaking, Mr.
Moses said, "We rejoice that the French people will
join New York City, our American states and industries
and the greater part of the globe in promoting peace
through understanding."
Mr. Golff said, "We hope to build here one of the
finest pavilions that has ever been built in any fair
anywhere, as a tribute to France, as a demonstration
of our gratitude to that great nation, and by way of
presenting to the world the cultures, the products,
and all of the fine things which the world owes to
France. We invite you to join us in our efforts and we
take this opportunity to invite all of French industry
and commerce to participate in this great work."
M. Chevalier said, "I know that the French Pavil
ion will become something beautiful. All I can say is
that I hope it will be as beautiful and as deep as the
love and the gratitude I have for America."
Leo J. M. Pierre, World's Fair liaison representative
for the Chase Manhattan Bank and a member of the
French Pavilion Advisory Committee, said, "We all
feel that it would have been absolutely impossible to
.
- ~ - - - - - - - -
. ..
;
The Swiss Pavilion, nestling among trees at the foot of the
Swiss Sky Ride, will include a Restaurant, a Swiss
boutique and a separate to house the special dis
play by the Swiss Watch Industry. Mr. John O'Brien Jr. is
the architect.
Pavilion of Sierra Leone
conceive of such a large and important manifestation
in New York without France being present. We shall
do our best and hope that the French Pavilion in '64
and '65 will not only be equal but even superior to
what we had here twenty years ago."
The organizers of the French Pavilion, which is a
private enterprise, will be advised on all aspects of
their exhibits by a committee of distinguished people
in the world of diplomacy, art, finance and entertain
ment. Most recently, Mrs. Dwight D. Eisenhower has
agreed to serve on this International Advisory Com
mittee for the French Pavilion, which now includes:
Mrs. Albert D. Lasker, chairman; Mrs. Hugh D. Au
chincloss; His Excellency Henri Bonnet; Rene Bouche;
James H. Boyce; Charles Boyer; Mrs. David K. E.
Bruce; William A. Burden; The Honorable Jefferson
Caffrey; Claude Cartier; Philip Cortney; Mrs. Dwight
D. Eisenhower; Miss Elizabeth Fairall; The Honorable
James M. Gavin; Mrs. Thomas Hitchcock; The Hon
arable Amory Houghton; Alexis Lichine; Governor
Theodore McKeldin; Leo J. Pierre; Richard de Roche
mont; Baron Edmond de Rothschild; Bronier Thibaut;
Louis Vaudable; Henri J. Lesieur; and George D.
Widener.
INTERNATIONAL PLAZA
The International Plaza will provide inexpensive
space on a small scale to various foreign nations and
foreign associations who did not choose to construct
their own pavilions. It will be the only multi-national
exhibition of its type at the Fair and will be located
strategically at the terminal of the world famous over
head Cable Cars.
Construction on International Plaza began in
March. A minimum space of 450 sq. ft. (15 feet by 30
feet) can be leased and additional space is available
in increments of 450 sq. ft. The minimum space is de
signed to provide a separate small-scale pavilion with
its own entrance. The tenant may exercise full free
dom in designing the facade of the building. It has
been arranged that the participating exhibitors may
not only display but also sell their indigenous prod-
ucts from these distinctively designed buildings.
Several countries are arranging to use these small
pavilions for tourist promotion exhibits. Some coun-
tries and trade associations are planning to use this
unparalleled opportunity to publicize their efforts at
development to advertise their need for foreign capi-
tal, and to convince American business firms and the
public in general of the opportunities for private in-
vestment in the respective country.
Many exhibitors have signed up. The American
Economic Foundation has arranged for a 5,000 foot
pavilion of its own design, The Hall of Free Enterprise.
Several exhibitors are having buildings specially de-
signed for them.
THE AVENUE OF THE AMERICAS
This Avenue, which will lead visitors from the main
entrance to the Unisphere, promises to be one of the
gayest and most beautiful at the Fair. Bordering the
length of the Avenue on both sides, the Latin Ameri-
can Republics will present to the world in their color-
ful Pavilions a kaleidoscope of their ancient culture,
present achievements and future aspirations.
On a corner of the Avenue, the Mexican Pavilion
faces the Unisphere. Its designers, Pedro Ramirez
Vasquez and Rafael Mijares, the well known architects
of Mexico City, have conceived its concave walls to
complement, architecturally, the contours of the Uni-
sphere. Native materials, such as white marble and
"tezontle" (a reddish porous stone) will be used in the
construction of the Pavilion, which will have a trans-
lucent roof to filter light throughout the three stories
high exhibit hall. The beautiful Mexican Pavilion will
seem to be floating in space over its pools and foun-
tains as the entire building will be supported only by
four columns of steel and concrete unobstrusively
lo-::ated at the four base corners.
His _Highness Sri Sultan Hamengku Buwono IX and Fair
President Robert Moses salute construction workers as they
start excavation for the Pavilion of Indonesia.
GREYHOUND
--------
Mr. Mokt1
and GovE
Affairs an
ticipatlon
of the In
attorney.
R o b e r t ~
Governo1
Division,
the New
His ExcE
(seated
Gartbald
;,.
f
Mr . Moktar Sbai, president of Morocco Leather Goods, Inc.,
and Govirnor Charles Poletti, vice president, International
Affairs and Exhibits, signing the contract for Morocco's par
tlclpatlon In the World's Fair. With them ere Mr. Lionel Harris
of the International Division, and Mr. John F. B. Mitchell,
attorneY. ,.
Robert Moses, president of the World's Fair Corporation, and
Governor Charles Poletti, vice president of the International
DiviSion, receive the Declaration of Italian Participation in
the New York World's Fair from their distinguished visitor,
HI$ Excellency Glustlno Arpesani, former Italian Ambassador
(saated rlaht). Mr. Arpesanl was accompanied by Vincent
Garibaldi, U. S. director of the Fiat Motor Company, Inc.
A
. . .
:f.
. I.
. . . '
FORMICA CORPORATION
DECLARATION OF ITALIAN PARTICIPATION
"We are happy to be able to announce officially that.ltely
will be present and well represented In the New York Wcnfd's
Fair. The official group now formed In Italy .Is In Its final
stages of organization and will send a representative to New
York to sign the formal agreement with the Fair.
"Architects have completed the preliminary planning of
the Italian Pavilion, which will be situated on a 50,000 sq . ft.
site directly across the avenue from the Vatican City Pavilion.
"The Italian Pavilion will consist of three areas: A Circarama
theater, which will show an exciting film of a tour through
Italy, will be the central theme for the area devoted to eXhibitS
of travel and Industry; an art gallery will display a selection of
paintings and sculpture by Italian masters of both the past
and present; the third area will be devoted to Italian consumer
products.
"Participants In the Italian Pavilion Include a prominent
array of Italian Industries and organizations, such as the
Italian Tourist Organization, IRI, the great Italian Industrial
complex which embraces such wellknown firms as the Italian
Line, Alitalla, Finmeccanica, Flnslder and Ansaldo. .
"Private enterprises of International renown such as Monta
catinl, Flat Automobile Company, SnlaVlscosa, Plnlnfatlna,
Pirelli, Olivetti, Clnzeno, Martini and Rossi, Carpano, Cemparl,
Gancia and . others are all lending their full support to this
project.
~ w e anticipate that work. will soon start on the Italian
Pavilion. We are proud and pleased that Italy WI$ among
the first of the nations of the world to manifest Its intention
to participate In the New York World's Fair and .has now .
completed the plans which make Italy a part of this lmpartant
world event."
Glultlno Arpesanl
Robert Moses
History in the making will also border the Avenue
of the Americas. For the first time, the Central Ameri
can Common Market Republics of El Salvador, Costa
Rica, Guatemala, Honduras and Nicaragua will appear
in a world-wide international event as a closely knit
unit under their recent General Treaty of Economic
Integration. The Pavilion of Centralamerica will be a
symbol on the Avenue of the Americas of the vigor
of the new Latin America on the march towards a
brighter future of economic development and social
justice.
AUSTRIA
Details of the prize-winning design for the Austrian
Pavilion were announced by the Austrian Federal Eco
nomic Chamber in Vienna. Mr. Gustav Peichl, the
winning architect, set himself to create a symbol that
would be impressive and easily identifiable, to create
the largest possible exhibition area at economic build
ing costs, and to effectively integrate the Austrian
Pavilion into its surroundings. By choosing a basic
"A" frame design to be effected in wood as the most
typical domestic building material, he achieved a
dual symbolism of Austria as a land of mountains
and a land of timber.
Members of the Japanese Exhibitors' Association for the
New York World's Fair 19641965 visiting Governor Charles
Poletti at headquarters to discuss additional space
f?r the exh1b1t1on of Japanese achievements. Seated (left to
Hara, Japan Trade Center; Governor Poletti,
v!ce-pres?ent, International Affairs and Exhibits; Michie Uda,
v1ce Exhibitors' Association; standing
(left t? rrght): H1royukr Ishikawa, producer and director
Dept.; Gates Davison, World's Fair, lnternationai
DIVISIOn; Kazuo Francis Yoshimura, vice president; Ed. s.
Jr., manager, Restaurant Dept.; Mitsuo Machida
archrtect. '
18
ARAB COUNTRIES
Morocco, Jordan, Kuwait, United Arab Republic,
Lebanon and the Sudan will participate in the Fair.
Syria and Libya are also considering participation. All
of these nations plan to exhibit many art treasures
which will depict historical highlights of their ancient
civilizations. On display and for sale will be many
interesting objects from the Suqs of many ancient
cities of the Arab World. There wi II be mementos of the
Holy Land, the Pharaohs and the Pyramids, as well as
reminders of such historical names as Byblos, Sidon
and Tyre, Baalbek, Jerash, Petra and Palmyra and
Leptis Magna. Among the treasures to be exhibited
will be the Dead Sea Scrolls.
AFRICA
Among the African Nations that will participate in
the Fair are Sierra Leone, Guinea and Mali and the
twelve member States of the Union Africaine et Mal-
gache (Cameroun, Central African Republic, Chad,
Congo Brazzaville, Dahomey, Gabon, Ivory Coast,
Madagascar, Mauritania, Niger, Senegal, Upper
Volta). Sierra Leone will feature colorful native inter-
pretive dancers, art objects and an interesting display
of local products in their natural state. Both Mali and
Guinea plan to present their National Ballets and
Musical Groups to World's Fair audiences. They will
also exhibit their finest examples of ancient and mod
ern sculpture, as well as paintings. The Pavilion of the
UAM, in addition to presenting the finest dancers and
musicians of the twelve countries, will also feature
many of the art treasures of these ancient lands.
HONG KONG
The Hong Kong Pavilion will be a charming blend of
modern design and traditional Chinese architecture.
Designed by Eldredge Snyder, A. I.A., the building will
feature upswept eaves, intense colors, intricate carv
ings and gilded surfaces. The entrance will be through
a 45-foot gateway from which will hang gay and
colorful streamers and lanterns. Passing through the
visitors will walk over the crescent-shaped
Bndge of the Rainbow. Below the bridge will be the
illuminated Lagoon of the Emeralds on which will
float huge lily pads.
The front of the fully air-conditioned building will be
glass to permit an unobstructed view of the Unisphere
and other adjoining pavilions. The sides will be deco
with exotic, oriental panels fabricated specially
m Hong Kong. Dong Kingman, the celebrated Chinese
artist, has been retained in an advisory capacity to
assure authenticity and the best of taste throughout
the building.
Inside, the Pavilion will reflect all of the fascination
of _Hong Kong's finest shopping centers. Tailor-made
su1ts, beaded sweaters, oriental jewelry and handmade
fabulous furniture, rich damasks, carved ivory
and Jade, all and more will be available. The sounds
of Hong Kong will echo through the building. Visitors
may have their photographs taken sitting in a rick
shaw.
l
r
HALL OF EDUCA'
His Excelh
(left) and
which inert
sq. ft. Wit
appointed
Fair.
Governor
to PresidE
Damascu!
Gates Da1
the cerem
lding will be
Unisphere
will be deco
specially
Chinese
capacity to
taste throughout
the fascination
Tailor-made
and handmade
carved ivory
The sounds
building. Visitors
sitting in a rick
His Excellency Angel SanzBriz, Consul General of Spain
(left) and Governor Charles Poletti signing the agreement
which increased the size of Spain's exhibition site to 50,000
sq. ft. With them is Mr. Miguel Garcia Saez, Spain's newly
appointed Commissioner General to the New York World's
Fair.
Governor Charles Poletti presenting a World's Fair medallion
to President Nazem EIKudsi of the Syrian Arab Republic in
Damascus. American Ambassador Ridgway B. Knight and
Gates Davison of the World's Fair International staff witness
the ceremony.
Suzanne Bernard swings ribbOnbedecked bottle of cham
pagne to break it on a bulldozer during groundbreaking cere
monies for the French Pavilion. Watching Suzanne who Is
Miss French Pavilion, are Anthony B. Gol'ff, of In
ternational Expositions Corp.. Allen E. Beach director of
International Exhibits, Robert Moses and Chevalier.
Dr. Pedro Abelardo Delgado, Secretary General of the Cen
tralamerican Common Market, and Mr. Robert Moses, presi
dent of the New York World's Fair Corporation, as they sign
the Agreement of Participation for the Pavilion of Central
america in which the five nations El Salvador, Costa Rica,
Guatemala, Honduras and Nicaragua will be represented.
Witnessing the ceremony is Dr. Roberto deMendoza of the
International Division.
His Royal Highness Prince Bertil of Sweden
breaking ground for the Swedish Pavilion,
assisted by his host Governor Charles Poletti
of the International Division and Ambassador
Lennart Nylander (right) chairman of the New
York Committee for the Swedish Consortium
for the New York 1964-1965 World's Fair.
The Pavilion will also feature a Chinese restaurant
and the Bar of the Dragons, decorated with a large
cyclorama of Hong Kong Harbor, where oriental enter-
tainment will be offered.
From time to time special exhibits will be held of
rare china, screens and other priceless Chinese ob
jets d'art. Every effort will be made to have the
Pavilion accurately reflect the magic charm and va-
riety of the British Crown Colony.
Work on the Pavilion has been in progress for some
months and it is scheduled for completion in Septem-
ber of this year.
SIERRA LEONE
The Pavilion of Sierra Leone is exciting in its pure
simplicity, directness and fine proportion. The organic
grouping of three conical shapes is reminiscent of the
country's mountain peaks and roof shapes and carries
out the three-pyramid motif of the country's coat of
arms.
Walls of colorful threedimensional murals will pro-
vide an appropriate background for exhibits reflecting
the country's history and culture, and its socially and
economically promising future.
The foreground cone partly covers an outdoor-in
door display plaza. The central cone will house an
elevated stage for performances of native dances
which can be viewed from the Avenue of African Na
tions.
Designed by the architect Costas Machlouzarides,
this imaginative Pavilion integrates sculpture, archi
tecture and arts in a logical, cohesive whole. J. R.
JarretYaskey, of Sierra Leone Public Works, is associ-
ate architect.
John Humes. president of Hong Kong Trading Company,
sponsor of the Hong Kong Pavilion. speaking at roof raising
ceremony. Among the guests on the platform are Mrs. Humes
and Governor Charles Poletti, vice president for International
Affairs and Exhibits.
REPUBL
Signir
Repul
Devel
World
Vice I
cererr
u.s.
direc1
ordin
an outdoorin
will house an
of native dances
. of African Na
Trading Company,
king at roof raising
are Mrs; Humes
International
. REPUBLIC OF CHINA
- ~ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Signing of the Agreement of Participation between the
Republic of Venezuela - represented by the Minister of
Development, Dr. Godofredo GonzAles- and the New York
World's Fair 19641965 Corporation, represented by Fair
Vice President, Governor Cl)arles Poletti. Also present at the
ceremony were (from left to right): Hon. C. Allan Stewart,
U. S. Ambassador in Venezuela; Dr. Luis J. Perez Barreto,
director of Tourism; and Or. Jose Guillermo Castillo, co
ordinator of Fairs Committee.
Hong Kong Pavilion
Shown below is a rendering of the Swiss Sky Ride which will
extend across the International Area and provide visitors with
a panoramic view of the entire Fair.
The recent increased schedule of press confer-
ences, groundbreakings, and other events show that
exciting plans are afoot in the Industrial Area.
A raised oval theater will be the main feature of the
IBM Pavilion. The audience will be elevated into the
80 foot high theater to view entertaining explanations
of complex computer problem-solving techniques.
Surrounding exhibits will be located in a covered gar-
den. Eero Saarinen Associates are the architects and
Charles Eames the designer.
The Radio Corporation of America Exhibit has been
designated as the Official World's Fair Color Televi-
sion Communications Center. Utilizing a closed-circuit
color TV network at approximately 200 locations
throughout the Fair grounds, RCA will program both
on-the-spot coverage of special Fair events and inform-
ative and entertaining vignettes. In addition, the Ex-
hibit will afford the public a behind-the-scenes view
of the complex activities that are necessary in putting
together a color television show.
Rheingold's Little Old New York, featuring a restau-
rant in a Victorian mansion and the Rheingold Tavern,
will make up Liebmann Breweries' Exhibit. A generous
landscaped area will be highlighted by an old-fash-
ioned bandstand, kiosks, outdoor terrace and cobble-
stone street. Rotating turn-of-the-century exhibits will
fill windows of old shops.
In a setting of scenic woodlands, gardens and foun-
tains, the Scott Paper Company will offer luxuriously
appointed facilities. They will also tell the story of
PO 0 L
OF
INDUSTRY
paper from tree to tissue, and look into the future
of consumer products made of foam and other excit-
ing materials.
The World of Food Pavilion broke ground early this
year. Exhibitors in the Pavilion include Thomas J.
Lipton Tea Co., Hershey Chocolate, Adolph's Ltd.,
Pepsi-Cola, Roman Products, Inc. and five major food
associations. Fully air-conditioned, the multi-story Pa-
vilion also will feature processing plants of the future.
The Country Fair will be located in the Industrial
Area. The accent will be on food exhibits and service
in an authentic country fair atmosphere. A tenth of
the site has been offered the U.S. Department of Agri-
culture by the exhibitor, Intercontinental Cuisine, Inc.,
of Seattle and New York.
Both the building and a surrounding landscaped
area at the General Cigar Company site will provide
an attractive place for visitors to rest.
The Travelers Building, topped by a red umbrella-
shaped roof conforming to the Companies' symbol of
protection, will house 13 dramatic exhibits depicting
man's major triumphs through the ages. The vital
contributions that insurance makes to everyday living
will be told in Your Town, U.S. A. An outline of man's
democracy will include mementos and campaign liter-
ature of presidential elections.
A suspended theater will be the major part of the
Johnson's Wax Pavilion. Seating 600, the theater ap-
pears like a large gold lozenge and will be entered
from beneath.
FIRST NATIONAL CITY BANK
~ - ~ ~ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
The National Cash Register Company's Pavil
ion will accent the company's growing role in the field
of electronics and its global operations in 120 coun-
tries. Visitors will be invited to match wits with com-
puters, operate precision business machines and take
a business-pleasure jaunt through foreign lands.
Uses for Formica laminated products in the
home will be highlighted in Hilltop House of the For-
mica Corporation. Mary Kraft, head of Good House-
keeping magazine's Decorating Studio and Building
Forum, will direct the interior decoration of the house.
A special line of furniture will be designed for Hilltop
House. Other American Cyanamid Company products
will be displayed in an adjacent product area.
The House of Good Taste is a three-separate-home
show case for products from construction materials
to cars. Architecture will be traditional, transitional
and modern. The homes will demonstrate that attrac-
tive home living is within reach of all Americans.
The Dorothy Draper "Dream Home" will be dis-
played in the Better Living Building, the largest Indus-
trial Area multiple pavilion, which broke ground in
February. Five floors and two mezzanines will feature
accomplishments in food, music, fashion, toys and
hobbies, sports, travel and life at home. Youth will be
24
Rheingold's Little Old New York
Television
Communications Center
highlighted in an "Industry Serves Youth" exhibit and
at a Youth Activities Center. Atop the building, out
door settings are planned .. One of them, the Borden
Company, will bring back Elsie, the Borden Cow, 25
years after she was born at the New York 1939World's
Fair. Other sub-exhibitors include Best Foods Division
of Corn Products, Canada Dry Corporation, Coca-Cola
Company, and Westinghouse Electric Corporation.
A duplicate of the Westinghouse Time Capsule,
buried on the same spot at the 1939 Fair in the States
Area, will be displayed with a new capsule to be buried
in 1965. The new one will cover the history of the last
quarter-century. Several thousand sets of precise di
rections have been deposited in monasteries, files and
other points throughout the world to guide men to the
capsules 5,000 years hence.
A wedge-shaped building will house the Hall of
Education, in which industrial exhibits, contemporary
educational materials and concepts of tomorrow will
be on display. Ground was broken this year. Great
minds and personalities will participate in Dialogues
in Depth, a unique audio-visual program of discus
sions. They will be taped and preserved for future
generations. Exhibitors in the Hall of Education in
elude U. S. Industries, Inc., New York Daily. News,
Hous
Youth'' exhibit and
. the building, out
them, the Borden
the Borden Cow, 25
York 1939 World's
Foods Division
Cor'Mrati,,n Coca-Cola
llhouse the Hall of
contemporary
tomorrow will
year. Great
~ " ' ' ' ' " ' " ' ..... In Dialogues
,.. ..... .,. .,.,. Of diSCUS
ora!tA,.,Art for future
of Education In
York Daily. News,
Eastman Kodak Company
National Catholic Educational Association and the
Willkie Foundation.
Within the Bell System's floating wing will be
an armchair ride in which the audience will hear and
see an original presentation of human communica-
tions from early speech through global and space
transmission, and describing Bell's activities in im-
proving man's capabilities in communications. An
adjacent tower will transmit television broadcasts to
the Pan American Building in mid-Manhattan for local
and network use.
A specially designed theater and displays by
duPont will explain the Company's newest contribu
tions to our health, progress and economy and con
tributions made by chemistry to man's basic needs.
The most complete and colorful exhibit ever as-
sembled to display photography's impact on our lives
is promised in the Eastman Kodak Pavilion. Towering
over the two-level exhibit will be the world's largest
color photographs, specially illuminated for day and
night viewing.
A 20-minute trip on a moving ramp and revolving
ring within the Electric Power and Light Exhibit is
being designed to tell the story of the investor-owned
electric industry.
Mtracle Kttchen tn the
World of Food
Scott Paper Company
__________ ,
Travelers In
General Electric Company
Travel&fS Insurance Companies
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NATIONA
Silver Mec
of the T1
director o
Industrial Area
director, says
community
or outdoor
underway at the
the Interior plan
be Paul McCobb
Yardley.
NATIONAL CASH REGISTER
STADIUM
PROTESTANT CENTER
--------------------------------------------------------------------
Silver Medallion Is presented J. Doyle DeWitt (right), president
of the Travelers Insurance Companies, by Martin Stone,
director of the Industrial Section.

Ceremonies at the site of the Better Living Building recently
included remarks by Edward H. Burdick (at podium), presi
dent of the building, and Martin Stone, director of the Indus
trial Section. Also present were (from left) William Berns,
vice president, Communications and Public Relations, and
Mrs. Dorothy Draper, creator of the Dream House planned
for the exhibit.
A sixfoottall spoon was used to break ground at the World
of Food by Its executive vice president, Jim Jones (right) and
Paul Allen, vice president, American Sugar Refining Co., a
subexhibltor. Nearly 1,000 persons attended the event, In
eluding many of the exhibitors in the food field participating
in the World of Food.
29
PORT AUTHORITY HELIPORT
AND EXHIBIT BUILDING
On January 31st, the last steel girder for the Port
Authority Heliport and Exhibit Building rose into place.
Participating in the event were Robert Moses, presi
dent of the World's Fair Corporation, Guy F. Tozzoli,
director of the Port Authority's World Trade Depart
ment and John Kyle, the Port Authority's chief engi
neer.
The dramatic Heliport and Exhibit Building will
rise 120 feet above the ground floor exhibit area on
four stately columns which form a gigantic, symbolic
"T" for transportation when viewed from any of its
four sides. A roof-top he I iport 200 feet long and 150
feet wide will serve as the Air Gateway to the Fair.
Directly below the heliport will be restaurant facilities
commanding a spectacular view of the entire Fair
grounds.
The Port Authority exhibit at ground level beneath
the towering "T" will feature a unique, circular motion
picture theatre using a 360-degree screen. Here the
audience will be completely surrounded with breath
taking visual and audio effects depicting the vast
facilities of the Port of New York.
TERRACE CLUB
This Fall, the famed Terrace Club of the 1939-1940
World's Fair will return to Flushing Meadow Park. The
new Terrace Club will provide exhibitors and promi
nent visitors with facilities to entertain their guests
at the Fair. Invitations are being sent to the Fair's
Board of Directors, exhibitors and a selected list of
business leaders. Mr. William E. Robinson former
board chairman of the Coca-Cola Company, 'is Chair
man of the Board of Governors.
The Terrace Club, like its predecessor, will be the
official private dining club of the Fair. Located atop
the Port Authority Exhibit Building and Heliport, one
of tal.lest structures at the Fair, it will offer a pan
oram1c v1ew of the dramatic buildings and activities
of the Fair. The Club will be the location for Fair
official receptions for visiting heads of state and
other dignitaries.
The Terrace Club is scheduled to open in October
1963, six months before opening day of the Fair, and
will be in continuous operation through both years of
the Fair until the Fall of 1965. A spacious lounge and
rooms of various sizes for private business meetings,
luncheons and dinners will be available. Members
will receive a special pass to the Fair, an automobile
emblem and shield and convenient parking privileges.
The entire two upper floors, including Club facili
ties, will be glass enclosed commanding views of the
Fair, the Manhattan skyline and the planes of New
York International and LaGuardia Airports.
A private high-speed elevator will carry Club mem
bers and their guests to the Club area. Scheduled heli
copter service will be available at frequent intervals
to and from downtown and midtown Manhattan, the
metropolitan airports and surrounding suburban
points.
Other Board members, in addition to Mr. Robinson,
are Howard S. Cullman, vice chairman; Robert D. L.
Gardiner, treasurer; Richard C. Patterson, secretary;
Ralph J. Bunche, John J. Clancy, Thomas J. Deegan,
Jr., Bernard F. Gimbel, James C. Kellogg, Ill., Mrs.
W. Lasker, Matthias E. Lukens, Joseph A. Mar
tmo, Charles Poletti and Bayard F. Pope. Ex-officio
of the Board are: Robert Moses, president
of the Fa1r Corporation, and Austin J. Tobin, executive
director of the Port Authority.
HALL OF SCIENCE
A Hall of Science will be built by the City
of New York m the Transportation Section on a site of
200,000 sq. ft. as an outstanding attraction of the
World's Fair.
_-:-:_.-
fOliO MOTOR
COMPANY
HALL Of
SCIENCE
NEWS
Foil
and in
graphi
in the
the 11
adjacE
and 1,
York,
Aft1
Hall o
;:a----------------------.... ...... ---..............
.. Following the Fair; Flushing Meadow will be restored
and Improved .as a great public park at the very geo-
jraphlcaf and population center of the City. The site
inth permanent park Is within three short blocks of
the 1 U th Street IRT Subway Station, and immediately
adjacent to. a permanent parking area for 300 buses
and 1,000 cars. It is a site, rare within the City of New
Yotk, with virtually unlimited space for expansion.
After the Fair, the City of New York will operate the
Hall of Science through a Board of Trustees of prom
Hall of Science
inent scientific, academic and Industrial leaders; They
will be responsible for formulating .
The design of the exhibits will be delegated to ex-
perts In the field. Dr. Athelstan Spllhaus of the Uni
verslty of Minnesota and William L. laurence,
editor of the New York Times have been to
create exhibits demonstrating In an exciting yet undei ..
stand able manner, not only the laws of the . natural
sciences, but the application of these taws by Industry
to the needs of mankind. As a permanent facility, high
!>7r.o ::r: _r,, .. .,.,,;, abi to s.ee t,...E-
7 ,- :-""' studes
-,...!'!: s '::Jy f,rr-, of Harr;:;on
' to--..:roI".Z
!. ;:;_.LiE P.tW':UON
fa ?a,
1
,o.-:. t'">e only multl-
:,_,,,j,-:g .-. Trans::x:>rtatton Sect1on
r:s :: >'1-::!ude a presentat1on of
!- t'1S ne"' the ground
:.rr..r 7 :-"" . ,;,y. :s exciusively to exh1b1ts
:.-:r :-.-; tr-a,.el The sec-
:rt: '" ?.-e" :-: ar> t:J:crtmg spectacular.
7 :-.-; :r' L.!r:a a must in
':"'It: :-z: . o . ,;;be !"':'1akmg headlines.
..,._.-: s t'J} Ne111 York firm of Clive Ent-
-;.-:..: :.:r'= 111ere shown
.- , so-;a-:,- eJ.!"),brt at the
:"' t.,--:
."= -,a,- P. :f n'12)' be a tnp by
'tS a'?..J-t": ':::..: r1- of a Simulated moon
:F. =>J a ..,'-' dome. whose inner
!>..i""<f'..J:; . a of the lunar heavens
ar-t: .. -.-:_.y: ':Jf.l?:' ;...;r<:;r-J; .,.. P oe sculptured into a
-:."' -:-"= -.ors seas a'ld mountams.
a of a lunar explor-
:<:%- reduced gravity. dnll-
;.a-:,."= s: -:.'f-:-5 br anai)'SIS. ridmg
;.--:.a--ge; . s'lelters and pre-
:-:. -;" .;'l n.:ns to Orbiting
'-:.,. s-X .-e-: T'!e year 1 has
':J1 :.: ..,_.... a; Year of the QUtet
T>>t: i:r !i
.. ="- let the
-;-_r- :::-.r: Chef flit
J":>,- , tr :_m- Worlafs Fa
C'l:;r.; .. '; ... :r :Tf!: -J"":
..
:-..-: :,.. ;'"'':lf-E
S:..:- .. a-.:: ..-,a :-;?: ?-':O-._sc:sts trill be
... !r:g -:- __,d :e- tiepicted
real :st,c.a. ...
By a :.o- =-"" =-=- :;: "== ::f 't"f!: Pavilion
M.:;..,..., - _. .. , :Y-- :cs.s10ie iar the
16 ... c.-. -- ....... ,. -'-ibi
.. rv . ._. ..., .... -r.:- __ _, _J .=. ... _,.._.,-._ --'- Lit: CA.il
tors area a-.: Je3\'tng the
Pav>i
Tooa.. :::. :-:;
I\ Iii :- 7: =:?= 1oday and
e-::: :: ?.5.5_::- Bergaust.
s: :.; --
-..: =,...;j president

_:::
FORD MOTOR C'='''=-!.\" =-!., -0'
Tl1e Ford ''o:;:-. :.:.- :.=.-, -. .::5 ..:--.r,:,,te-j ;:>lans for a
dra...,.,atc e\" "' <:+ ,- = - Sec
tht> i= a: -:-"":,;. s ->;i!l'e not yet
been releaS'-J ::. 3- :.-....::: s:::-e-ent disclosed
that 1t 1\11! fe3t'-'"t' ..; _-- : .=-: :-: -;.;:: automobile
t
np throuan , .-.- -. ....., -:,......_.. - and
future ...
:::- .:1 - - - .... ... ...
The shO\\. e'"' ,.;-.: -e-:-:?--:-: ---..:--!features. in
cludmg tht? r:Ji> ::>:.> -;:, :--e-..;:e-.-:l :' t'lalt Disney.
The bUIId;r.g I\3S Sec;.et and As
soc1ates of Los -es
The mam ;:, rotunda,
235 tet>t m 56 .::: ._ ..;""lj S-:Jrrounded by
glttt'rong P\ h.'--.s : ,),:" !'.:: .S,dioining will
be a flM''\.i .. t''-- t>ur!ding over
500 ion.: ;H'j - night. the
r0tun,i,, 1\>li ;;,,,,.,,,, , ,,._, -::.- >'11th each of
.. "' " ,. \ -...... ... ... ::- ..
the ,'."s ..... - ..=:.:-.:: t.: create an
diu;:;.'''" ,,, '"N,''1
ELE
-tomorrow, it
today and
Erik Bergaust,
and president
to act as sci-
rotunda,
surrounded by
Adjoining will
building over
At night, the
with each of
to create an
ELECTRIC POWER AND LIGHT
MARINE CENTER
----------------------------------- ----------------------------... ---
The Ford Exhibit, one of the largest in the entire
Fair, will occupy a seven-acre site paralleling Grand
Central Parkway. Construction of the Pavilion is al
ready well underway.
GENERAL MOTORS CORPORATION PAVILION
The General Motors Corporation has expanded its
exhibit area in the Transportation Section by acquiring
an additional 62,000 sq. ft. along the eastern border
of its existing site. This brings the total General
Motors area to about 8112 acres. This additional area
will be landscaped and will be used for the display
of various General Motors products.
Last spring, General Motors began construction of a
dramatic "Futurama Building" that will house the
General Motors exhibit in the Transportation Section.
While detailed information on the exhibit has not yet
been released, it was disclosed that a Futurama Ride
will accommodate 70,000 visitors daily. This more
than doubles the capacity of General Motors ride in the
1939-40 Fair. At the last Fair, nearly 25 million
people visited General Motors' Highways and Hori
zons exhibit and 9 million took the Futurama ride.
The 240,000 sq. ft. Futurama Building will oc
cupy three acres and will be 675 feet long by 200
feet wide. A dramatic 10-story canopy will tower over
the entrance. At the other end of the building a domed
product pavilion 250 feet in diameter and 70 feet high
will be topped by a revolving time-temperature indic
a tor.
SINCLAIR OIL CORPORATION
The Sinclair Oil Corporation also has expanded
its area in the Transportation Section by more than
doubling its Dinoland site from an existing 15,152
to 35,000 sq. ft. The expansion includes an addi
tional 18 feet frontage along Grand Central Park
way. The Sinclair area is located overlooking the
Parkway next to the United States Rubber Exhibit.
Sinclair's Exhibit will feature a prehistoric garden
with life-size molded fiberglas reproductions of nine
classes of the Dinosaur, including the 70-foot bronto
saurus (a Sinclair trademark for 30 years). Three of
the larger models will be partially animated to add to
the realism of the scene. It is expected that the pre-
historic gardens will be enlarged to encompass the
entire expanded site and that the nine dinosaur
models will be relocated on the site to take maximum
advantage of the increased design flexibility.
AUTO THRILL SHOW
Plans for a major entertainment attraction featur
ing dare-devil and precision automobile driving have
been completed. It will be produced by the same
organization that successfully handled the Auto Thrill
Cade, well remembered in the 1939-40 Fair.
The Auto Thrill Show will take place in a new
7,500 seat Stadium on a 175,000 sq. ft. site adja
cent to the South Gate at 111 th Street.
The only stadium ever specifically designed for
thrill driving, it will include a unique, banked, figure
eight auto track layout, permitting driving maneuvers
never before attempted and insuring performances
unmatched in the history of the spectacular sport.
La Guardia A1rport Control TowP.r
Ford Motor Company
AMERICA
--------
AMERICAN INTERIORS
FESTIVAL OF GAS
WESTINGHOUSE
lf-----------------------------------------------------------------
General Motors Corporation
Greyhound Corporation
Sinclair Dinoland
FEDERAL AND STATES
Federal Pavilion
Construction progress in the Federal and States
Area is becoming more and more evident. Pile drivers
have started on the 2300 piles required for the Federal
Building. New York State's 100 foot high towers for
their "Tent of Tomorrow" can be seen by the quarter
million motorists that daily pass on the Grand Central
Parkway and the Long Island Expressway. New
Jersey's groundbreaking opens that site for con
struction and West Virginia and Maryland have their
plans ready to go. The exotic Hawaii and Florida Pa
valions on the shores of Meadow Lake have been
started.
WORLD
The I
and BPI
have as
necesse
Plan!
ment, i
the sta1
mous lc
Polynes
restaur<
ments1
mal ac
presen1
Twer
been re
the Fail
Potter,
hi bits.
citizem
pavilior
Several
adviser
Asp
is beinr
WORLD OF FOOD
THAILAND
-----------------------------------------------------------------
The New England governors met In January 1963
and approved the design of their joint Pavilion. They
have asked their respective legislatures for the funds
necessary to build the exhibit.
Plans of Federal and State Exhibits show excite-
ment, Imagination and individuality. Architecture of
the state pavilions varies from reproductions of fa
mous landmarks to the very modern. There will be
Polynesian, sea food, gaslight and mountain lodge
restaurants. Many exhibits will feature live entertain
ment such as fashion shows, an ice extravaganza, ani
mal acts, concerts, rides and stage and short film
presentations.
Twenty four lots in the Federal and States Area have
been reserved. All states have been visited, mostly by
the Fair's executive vice president, General William E.
Potter, who has direct responsibility for these ex-
hibits. As a result, some 125 million United States
citizens will be able to find a home at the Fair in the
pavilions of twenty-nine states already committed.
Several additional states still have participation under
advisement.
A special schedule of national, state and city days
is being developed for both Fair seasons. Many of the
states and cities have already selected their days. An
exciting program of activities will make these days
memorable. It is expected that the governors of each
of the 50 states of the union will attend the Fair for
state day ceremonies.
FEDERAL
Design for the block-square Federal Exhibit de-
signed by Charles Luckman Associates was unveiled
in January by Norman K. Winston, the United States
Commissioner. Located on a four-and-a-half acre site
at the northern end of the main mall In the Federal
and States Area, the 84 foot high building will have
glass walls 330 feet long supported 18 feet above
the ground. Trees, flowers, fountains and benches in
the open-air Garden Court in the center of the building
will provide a restful retreat for Fair visitors. Chal
lenge to Greatness will be the theme of the Interior
exhibition. The lower of the two levels will have a
museum area featuring paintings, sculpture and pho
tography, an 800-seat auditorium for special events
plus four major exhibit halls and administrative of
flees. A spectacular ride will be constructed on the
second level.
M. R. Pender, director of State Exhibits explains Fair model
to Alaska group: Gilbert Mandeville, architect; Morris Ford,
director of Alaska Tourist Division; and Leonard Lowell, di
rector of Alaska Building Department.
37
General William E. Potter and members of World's Fair staff at
Annual meeting of Association of State Planning and Devel
opment Agencies in Phoenix, Arizona. Left to right James R.
Smith; L. W. Potter, Executive Director of Arizona Aggregates
Association; William E. Potter; Robert L. Shortie.
FLORIDA
On the shore of Meadow Lake in almost the identi
cal spot occupied at the 1939-40 Fair, Florida will
erect a complex of exhibit buildings on a three acre
site. The Pavilion will show Florida's history and its
current and future potential for living, vacationing, in-
dustrial development and cultural pursuits. A one
hundred foot Citrus Tower, a spectacular porpoise
show, two model Florida homes and a large exhibit
hall will be featured. The entire area will be land
scaped with semi-tropical vegetation, pools and foun
tains, simulating Florida living.
HAWAII
The spirit of Aloha will be the theme for the exten-
sive exhibit of the State of Hawaii also located in the
Lake Area. Native fashions, food, products and enter
tainment will be shown. The largest structure will be
an Aloha Building which will house the geological,
historical, cultural and governmental displays of the
State. Large photographic color murals, a diorama of
the state and traditional artifacts will be included.
Hawaiian tourism and private industry will display
their wares in two smaller exhibit buildings. Along
the main roadway there will be a series of shops
where Hawaiian products such as gifts, fashions,
foods and flowers can be obtained. Many of the prod
ucts will be manufactured by native craftsmen in
the native Ula Mau village at the Pavilion. Hawaiian
music, dance and fashion will be presented live at the
600 seat outdoor amphitheatre and exotic Hawaiian
delicacies will be available at the Restaurant of the
Five Volcanos.
38
Governor John A. Burns of
Hawaii
"Hawaii is proud to participate
in the New York World's Fair by
sponsoring an exhibit featuring
some of the 50th State's as
sets. We look forward anxiously
to the opening of the Fair in
1964, and we hope our exhibit
will persuade Fair-goers to visit
Hawaii for a first-hand taste of
the one commodity we cannot
export -the spirit of Aloha for
which we are known the world
over."
Comer Kimball, Chairman of the Florida World's Fair Author
ity, explains Florida Citrus Tower to Fair President Robert
Moses at luncheon in Palm Beach, Florida.
Hawaii delegation visits Fair. Left to right Stanley Char; Wil
liam Denny; State Senator Sakae Takahashi; M. R. Pender;
State Representative Donald D. H. Ching; Leslie Levi; James
Dawson; William Douglas.
MARYLAND
Maryland's vacationland and historical sites will be
displayed on the first level of the two story state Pavil
ion. A 130 seat theatre will be the scene of a dramatic
presentation of the battle of Fort McHenry and the
writing of the Star Spangled Banner. Local industry
will have exhibits on this floor also. The entire second
level will be devoted to feeding Fair visitors in the style
for which Maryland is famous. There will be a restau
rant, a cocktail lounge and a sea food bar.
COf
sites will be
state Pavil
a dramatic
and the
industry
entire second
in the style
be a restau-
bar.
CONTINENTAL CIRCUS
---------------------------------------------------------------
I 'W41i ' _..
MINNESOTA
The entrance to the geo-dynamic spherical Minnesota
Pavilion will be via a bridge over water and islands.
In this area will be deer, ducks, loon, fish and land
scaping of pine trees and other typical Minnesota
vegetation. The plastic sphere richly ornamented in
gold and water blue will house the state government,
university and industry displays in a ground floor dis
play area and mezzanine balcony. The ground floor
will be surfaced with Minnesota taconite pellets.
MISSOURI
Missouri's role as a miniature America will be a
theme of the Missouri Pavilion at the New York
World's Fair. The main 10,000 sq. ft. exhibition hall
will house exhibits of the state's history, culture,
music, fine arts, industry and tourism. Lindbergh's
"Spirit of St. Louis" will be featured together with a
display of the latest space craft. A separate restaurant
building is being designed featuring historical high
lights of the State of Missouri.
NEW ENGLAND
The six New England States are combining in a
joint Pavilion consisting of a series of hexagonal struc
tures conceived for their flexibility and economical
construction. Visitors will enter through a Court of
States where each New England State will have a
reception center for the dissemination of tourist in
formation. There will be a Regional Theme Center
where past and present accomplishments of the states
will be blended to show the role of New England in the
national ,culture and economy. Other features of the
Pavilion will be a country store for the sale of handi
crafts, a fashion show three times a day at a Village
Green area and a restaurant serving traditional New
England meals.
NEW JERSEY
The New Jersey Pavilion will feature the Tercen
tenary slogan "For Three Centuries, People, Purpose,
Progress." The exhibit will include twenty-one small
open air pavilions. each with the roof supported from
cables attached to a series of 80 foot booms. There
will be a central theatre and four interior gardens for
rest and relaxation.
40
Governor Endicott Peabody of
Massachusetts
"The Massachusetts exhibition
will prove a wonderful oppor
tunity to inform the world of
the uniqueness of our state.
This uniqueness stems from a
special blend of the old and
new. We rightfully claim cus
tody of much of America's rich
historical and cultural heritage
while at the same time, we
boast of world leadership in
fields as medicine, higher edu
cation and many branches of
scientific research. Through our
participation in the World's
Fair, we should be able to make
our special qualities better
known throughout the world."
Governor Philip H. Hoff of
Vermont
"We are working diligently to
meet our commitment for an
appropriation of $189,000,
which is Vermont's share to
participate in the New England
Exhibit. The State Legislature
is now considering a measure
to appropriate this sum, and we
are seeking early action on this
proposal."
John H. Chafee, Governor of
Rhode Island
"Rhode Island welcomes the
opportunity to participate in
this outstanding World's Fair
and to present, in brief, our
state's advantages. The theme,
'Peace through Understanding',
and the emphasis on progress
through enterprise and indus
try are in that greet tradition
that has always distinguished
Rhode Island."
welcomes the
participate in
World's Fair
in brief, our
The theme,
General William E. Potter, Fair executive vice president views
model of Minnesota Pavilion In Minneapolis. left to right
General W. E. Potter; James A. Lee, director of the Depart
ment of Business Development, James R. Dresser, architect.
New Mexico Pavilion
NEW MEXICO
A native adobe style building has been designed for
the New Mexico Pavilion. The theme Land of En
chantment will be exemplified by the Zia Sun symbol
high above the front of the building. Inside the visi
tors will first view a Living Map of the state show-
ing in capsule form the state's history, culture, eco-
nomic progress and scenic beauty. Other features will
include a tourist bureau, La Plaza del Sol exhibi-
tion area, a Santa Fe Trail post office, a Trading Post
souvenir shop and a restaurant.
NEW YORK CITY
The New York City World's Fair Commission will
develop three main exhibits in the existing New York
City Building. An animated scale model of the entire
City of New York will faithfully reproduce every
structure and contour of the five boroughs, nearly
eight hundred thousand buildings. This model will be
installed in the northern half of the building and will
be viewed from a simulated helicopter ride. The south
ern half of the building will house an artificial ice
skating rink on which an ice revue will be staged with
six one-hour performances a day. On the balcony
overlooking the model there will be a series of Show-
cases in which the City's thirty-four museums, zoos,
botanical gardens and other institutions will have
displays to attract visitors to their great collections
in the City.
NEW YORK STATE
The New York State Pavilion will have three princi
pal structures. The 350 foot by 250 foot Tent of To-
morrow will be the heart of the exhibit covering ground
level exhibit areas, a huge plastic map of the state,
and an elevated stage. Adjacent to the main struc-
ture will be a series of three observation towers. The
two lower towers will have eating facilities. The third
tower will be a circular. theatre with a panoramic
motion picture of the state.
WEST VIRGINIA
The Radio Astronomy Sky, science's newest elec-
tronic window on the universe, will be the feature of
the West Virginia exhibit, housed in a steelframed
building with precast concrete panels and artistically
treated glass. Under the five translucent domes which
rise above the roof the state will have an Infor-
mation Rotunda where the history, culture, govern
ment and educational institutions of West Virginia
will be shown. Industry and tourism will be fea-
tured in an industrial park and a vacationland display.
A Mountain Lodge restaurant for leisurely dining and
a gift shop featuring mementos of the State's cen
tennial year will be available for Fair visitors.
New York State Pavilion
SIMMONS I
--------
FE DEl
Unitec
Aiaskl!
cauto
Deiaw
Florid
Hawa
Kanu
Kentt.
Louis
Mary!
Minn
Missc
Mont
New
Cc
M1
M'
N1
Ri
Vc
New
New
New
Okls
Pen1
Ten1
Tex1
Wet
Nev
Vill!
FEIJERAL- AND STATES AREA EXHIBIToRs
A... Status
United $tates 196,349 sq. ft. Under construction
. - 32,277 Appropriation requested
C811fomla 75,373 Under design
.. 37,755 Under design
Florida 114,179 Under construction
. Hawaii, 121,696 Under construction
Klnut 43,698 U!lder development
-.Kentucky 20,000 Under deSign
. _- LOuisiana 37,576 Apprtiprlatlon requested
Matyland 35,951 Under construction
Mlnt:*Otl 46,296 Under dasl&n
MlaiOu!'l 49,998 funda appropriated
20,000 Under design
NIIW 81,1518 Under construction
Connecticut
Maine
.Masachuaetta
N.W Hampshire
RhOdelatand
vermont

New Mexico
- NiWV:etrk
. 01118flome
' .
,
West Vlralnla
.. NtW .York City
\ilrafn Islands
87,519
29,522
129,392
36,321
45,000
25,000
40,000
34409
100,000
31,548
Under construction
Appropriation requested
Under construction
Appropriation
Appropriation requested
Under desisn
Under design
Under construction
Under construction
AppropriatiOn requested
, ,
Governor Henry -Bellman of Oklahoma announces
World's Fair Committee at Oklahoma City meeting. Left to
right, Bourne Upham, Fair's director of __ Federal and State
Exhibits; Richard L. Jones, Jr., Fair director and 'president of
the Tulsa Tribune; General W. E. Pottef, fair's vice
president; Governor Bellman; and Haylor fisher, Jr., president
of the Oklahoma State Chamber of Commerce.
. . .
Joseph H. Snyder, President of Color. Corporation of Amerk:&
explains display to the Fair's Executive Vice PrMiderit, .
era I William E . Potter durlns convention of Exhibit Produce" .
and Designers Association In Nassau. -
\ ";\_
'
.,
. _ _l,_f_ --
I ----
. :.:-:. ,,
: . ) -_-_--
11---

...
...
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,'
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,
0 I
r-
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
PRIMARY BUS TRANSPORTATION
II
PARKING
II
THE LAKE, RIVER, POOLS AND FOUNTAINS
II
LANDSCAPED AREAS

INDUSTRIAL AREA

INTERNATIONAL AREA
FEDERAL AND STATES AREA
Ill
TRANSPORTATION AREA
SCAlE
LAKE AREA
0 FT. 500FT. I,OOOFT.
..
BASIC CONSTRUCTION
GENERAL CONSTRUCTION
During the last three months the World's Fair Cor-
poration and the Park Department working together
have started almost all of the remaining major
construction contracts required to open and operate
the Fair. Twenty contracts amounting to over $18
million have been let. The basic utilities and first
phase road contracts have been completed. The
planning and designing phase of the World's Fair
basic construction is virtually completed. Attention
is now devoted to maintaining established progress
schedules.
TRANSPORTATION FACILITIES
The long-distance bus terminal at the 11lth Street
entrance has been completed and is being used for
parking during construction. The Roosevelt Avenue
parking field is in operation. Contracts have been let
for construction of parking fields at both sides of
Meadow Lake, and at Lawrence Street. Construction
has been almost completed on the pedestrian over
pass structure connecting the IRT and LIRR stations
with the main Fair entrance. 30,000 sq. ft. of office
space under the elevated platform will be available
later. A contract has been awarded for the balance
of the paving and curbs throughout the Fair.
ADMINISTRATIVE BUILDINGS
The Security Building and the Press Building are
now occupied. Four of the five maintenance buildings
have been finished, the last one nearing comple
tion, having been held up by adjacent work on arterial
highways. Progress continues on the manufacture of
ticket booths. The contract has been let for con-
struction of information booths.
UTILITIES CONSTRUCTION
In the main exhibition area, the basic utilities are
in place including high voltage electric conduits, gas,
telephone, water, sewage and drainage and coaxial
cables for television service. Enough transformers and
cables are ready for service during the construction
period. The remainder will be installed at the sched
uled time. The street lighting circuits will be com-
pleted on schedule. In the Lake Area, the water,
sewer and drainage facilities have been completed.
Work has started on the electric distribution system.
LANDSCAPING
Work on first and second phase tree planting has
been completed. Additional contracts have been let
for landscaping and display planting in the malls and
open areas throughout the Fair. Progress is being
made on the third and fourth wells for supplementary
water supply in Meadow Lake. Tests of various types
of chemical treatment for algae in the lake have been
made, and the second season of treatment has
started. The contract has been completed for clearing
up the edges of Meadow Lake, excavating shallow
areas and grading the banks.
46
LAKES
Four wells nearing completion, located adjacent to
Meadow Lake, will provide six million gallons of sub-
terranean water to augment the natural flow and main-
tain clean water in the lake and the section of Flushing
River within the Fair grounds. Well No. 1 will go into
operation on April 30, 1963, well No. 2 on May 15,
1963, and wells No. 3 and 4 will be pumping by July
31, 1963. In laboratory tests last winter, a treatment
program was developed which, in conjunction with the
added water supply, will assure acceptable water
quality in the lake and river system.
FOUNTAINS AND LIGHTING
Contracts have been let for eleven spectacular foun
tains, the street lighting system and the high fidelity
sound system. The street lighting will be gay and
colorful throughout the Fair grounds. Low intensity
background music along principal avenues and at
entrances will be produced through a sound system
integrated with the street lighting luminaires. The
Fountain of the Planets, now under construction, will
provide one of the most spectacular fountain displays
ever conceived with special musical sound effects,
tremendous water displays and elaborate and brilliant
lighting. It will utilize the newest technical develop
ments in both lamps and lighting and represent a
high degree of engineering ingenuity. The Reflecting
Pools, and the Solar, Lunar and Astral Fountains will
also have spectacular water and light effects.
The Unisphere foundations have been completed,
the steel structure started at March 6th ceremonies.
The contract has been awarded for the Unisphere
fountains. Coordination with the Park Department for
permanent pools and the Fair for temporary fountains
and lighting in this area, assures completion on
schedule.
Floodlight Tower
for Unisphere
M o d e l ~
Fount!
pipes
is full
In the
onstra
spectacular foun.
the high fidelity
will be gay and
low Intensity
avenues and at
a sound system
luminaires. The
construction, will
fountain displays
I sound effects,
and brilliant
ical develop
and represent a
The Reflecting
Fountains will
effects.
been completed,
6th ceremonies.
the Un1isphere
rk Department for
porary fountains
completion on
Models prepared to study the layout and operation of the
Fountain of the Planets in the Pool of Industry. The many
pipes and floodlights were created in miniature. To right
is full size of one floodlight unit with its sliding color filters.
In the model above, each small boK Is a floodlight unit, dem
onstratlng the size of the final spectacular production.
Entrance Gates.
I
SPECIAL FfATURES
A euntrnct hns boen let for the World's Fair
Alltultnhly l'nvlllun, to sent approximately 2,000 at a
slh' tha mnln ontmnco. It Is being built as a
ptmnnnont nddltlon to Flushing Meadow Park, and will
provlclo nn outstanding and unusual meeting place.
Gon11truct1nn will t\tnrt In tho near future.
A ronlrnd hns boon ndvertised for an assembly
l\ttlt1 ptovldtnjl outdoor sontlng for almost 20,000. It
will ht lh6 scono of mnny nttrnctlve athletic and out
dom nmt for mootinas of groups too large for
thl\ Pnvlllon.
Thtl in tho Lnke Area for dramatic
shows by Lt1011 Loonldoff ond Moyer Davis is
now halnll '"'hnbllltntod.
A """"""' hM btlt\tl 11WtHdm1 for the spectacu-
ll\1' towetil. Becnuso of their unusual shapes,
;mlllvslll ttlSI11111 wnll inn wind tunnel.
SKY RIDE
1 Rtdt\, pttssengers in gondolas
lmm tht' nnd S\\'tlllping tht'rn across the Fair
"I'"'" ht'tt:,hl''' H10 h't't h"<llltrt'd t>ngt-
"'' ""'"ths l'!t'lfor"tl the most dt:>
:111 pl:\n , ..,1uld l'tt' \\\It (lUI. tor the two
l-rt :\1\1! l\1\ W(\l\ found betwt-en tht>
1:\thl ,,\ltlt:\\h'1 "'' lw v:\n,,us ('tne tt-rmt-
MI h:\11 ",.,,, tht' "''"" en-
lllltk-,.,.1 P.-wlt'"- (1lher
1S. nt.-."\1 tht) 1\wtht'\1,, ph"'"'ng
\\;\:' tll\lWl"'-i h' :\S.S.Ill'l' th<" nt'-\.'t>SS.:l!)'
,.-\Nt' :\l\...'''' lht' ,,, and
l\ntht \'\''hi,n.-tt;.'l\ '":II
t>-.,\1\ 1\1$ ,.,,'!\, :' t,' ,\llt' tht> -.'UIS.t;\rtdm!o:
,;, It w.!i ,,tt,v-.i :\
! :\ . :' !i
PROCESSING OF EXHIBITORS' PLANS
The great progress which has been made by ex
hibitors, and the even greater progress that lies im
mediately ahead, have brought a tremendous influx
of plans and requests for permits through the Engi
neering Division and Construction Permit Office. Ar
rangements must be made for utilities connections for
clearances under the World's Fair Building Code and
for authority for temporary location of construction
offices and trailers and for storage of materials. Close
coordination is required between the large number
of contractors now active on this one square mile site.
Exhibitor construction is super-imposed over the
World's Fair and Park Department contracts already
in process. Consultants on Building Code require
ments, including Purdy & Henderson, Syska & Hen
nessy, Eipel Engineering and Krey and Hunt have
worked with the World's Fair engineering staff to re
solve these problems. Some highly interesting struc
tures have required considerable flexibility in applying
the Building Code including an Indian Hogan. Hawai
ian Village. a Thai temple. and two historic ships,
HMS Bounty and the Santa Maria. Even the usual
types of pavilions have shown structural elements of
considerable novelty. Not only new types of structure,
but new materials and combinations of materials are
being utthzed. In such cases careful engmeering ex
3mtnations were made to assure that the Building
Code and the basic engtneenng and safety require-
ments were bemg adhered to. Sorr.e materials had to
be turne-d dO\\n. but none art1trant)'.
'.
Swiss Sky Ride
World's Fair Information Booth
Transformer sub-station
<
The Queens Botanrcal Garden. born at the World's Farr of 1939. has
been removed and enlarged on a new srte rn Krssena Corndor Park to
the east of the Farr The new aenal photograph shows only the layout of
walks and structures Large scale plantings thrs spnng will become an
outstandmg World's Farr hortrcultural exhrbrt The hrgh altitude photo
graph shows Farr exhrbrts under constructiOn and Manhattan's skyline
rn the drstance
OvNp.lss "' IRT Sulw.w St;lll\111 l'''''"'t: '"''til. A
Sh"1 St.ll11lllll '" ti;H'ht:r''""'
50
,A. . -'% ' --,-: '.: '.: ""
-'
;. '
,, .".: .. ,An ', '"'
.... ..... ,.,.,..,._ .... ;-,..,_ ..
- . =.- . ..... ':>
fr"<'lll IRT south toward
t -'1' ll'l1)\ Ra: Rl""''"" ... ""'"' _1t .,:."e-r
ARCH
Rei no
Americ
Andrei
SamuE
Lawrer
Raymc
Sven f
Becker
Weltor
Taj-ud
Victor
Irving
Will B
Aug us
Camp!
Pasch
J. Gor
Carrei
Danie
Paul I
ClarkE
Jack I
Coffel
Philip
Conm
Richa
D. H.
Deete
Una I
Alpha
Donal
EdmL
The [
Ruser
Hem;
Fred
Egger
Clive
A. Ep
H. F<
Finct
Fordl
Paul
Osca
John
Ham
Harri
Hal't1
Seth
Sam
How.
Rayr
Hurl'
Indo
Inter
I vel
Jaro
Ph iii
Step
Kahr
Albe
Willi
Katz
Kerr
Ira I
Mor
Kiff,
Dan
Geo
KivE
Dou

Ste1
Will
Ray
Lior
Gee
Will
LiP I
toward
ARCHITECTS AND DESIGNERS
Reino Aarnio
American Institute of Interior Designers
Andrews & Clark, Inc.
Samuel S. Alderstein & Associates
Lawrence Arens
Raymond G. Barger
Sven Backstrom & Leif Reinus
Becker and Becker Associates
Welton Becket & Associates
Tajuddin M. Bhameni
Victor Bisharat
Irving Bowman
Will Burtin, Inc.
Ausustos Camacho
Campbell & Aldrich
Paschall Campbell
J. Gordon Carr & Associates
Carreiro Industrial Designers
Daniel Chait
Paul K. Y. Chen
Clarke & Rapuano, Inc.
Jack Pickins Coble
Coffey & Levine
Philip Sheridan Collins
Connell, Pierce, Garland & Friedman
Richard Cripps
D. H. Daruvala
Deeter & Ritchey
Unal Demireslan
Alphonse de Rijdt
Donald Oesky Associates
Edmundo Diquez
The Displayers, Inc.
Rusen Dora
HenrY Dreyfus
Fred S. Dubin Associates
Essers & Hisgins
Clive Entwistle Associates
A. Epstein & Sons, Inc.
H. Farlon
Finch, Alexander, Barnes, Rothschild & Paschal
Fordyce & Hamby Associates
Paul M. Friedberg
Oscar Gonzalez
John Graham & Company
Hamel & Lanser
Harrison & Abramovitz
Hartwig Displays
Seth Hiller Associates
Samuel Homsey
HowardSamlsDavles
Raymond P. Hughes
Hurley & Hughes
Indonesian Architectural Comm.
International Fair Consultants
Ivai Construction Corp.
Jaros, Baum & Bolles
Philip Johnson & Associates
Stephen J. Kagel
Kahn & Jacobs
Albert Kahn Associates
William Katavolos
Katz, Walsman, Weber, Strauss & Blumenkranz
Kempa & Schwartz
Ira Kessler
Morris Ketchum, Jr.
Klff, Colean, Voss & Souder
Dan Kiley Associates
Geo. E. Kirkpatrick
Kivett & Meyers
Douglas Leish, Inc.
Ellis Lelsh
Stephen Lelsh & Associates, Inc.
William E. Lescaze
Raymond Lester Associates
Lionel K. Levy
George S. Lewis
William Lindh
Lippincott & Margulies
John LoPinto & Associates
Charles Luckman Associates
Luders & Associates
Victor A. Lundy
Costas Machlouzarides
Kunio Maekawa
Mandeville & Berge
Charles Mlddeleer
Rafael Mijares
Ismail Nazif
George Nelson & Company, Inc.
Noel & Miller
Eliot Noyes
John L. O'Brien, Jr.
Oppenheimer, Brady & Lehrecke Associates
Pancoast, Ferendino, Grafton, Skeels, Burnham
Chune Myon Park
Pisani & Carlos
Port of New York Authority
Gordon Powers
PraegerKavanagh
Everett Rader
Habib Rahman
RobinsonCapslsStern Associates
Robinson, Keefe & Devane
James Rose
Wm. A. Rutherford
Eero Saarinen & Associates
Assam Salaam
Binich Sampatisiri
Ben Schlanger
Emil A. Schmidlin
Daniel Schwartzman
Bernard J. Shaw & Associates
Shreve, Lamb & Harmon Associates
Ernest F. Siegel
Sinclair Refinins Co. Staff
Skidmore, Owings & Merrill
Edward Slater
Paul Slusaro
Eldredge Snyder
Abel Sorensen
Dr. lng. Paolo E. Squassi
Albert Stemkopf
Edward Durell Stone
Henry W. Stone
Stonorov & Haws
Strobel & Rongved
Sverdrup & Parcel
Synersetics, Inc.
Syska & Hennessy, Inc.
Tatar & Kelly
Walter Corwin Teague Associates
Three Dimensions
TippetsAbbettMcCarthyStratton
Cyril Tucker
Max Urbahn
Vandeburg-Linkletter Associates
Van Fossen Schwab
John Vassos
Pedro Ramirez Vazquez
Vogel & Strunk
Vollmer Associates
Voorhees, Walker, Smith, Smith & Haines
Richard K. Webel
WED Enterprises, Inc.
Edwin A. Weed
Frederic P. Wiedersum Associates
Malcolm B. Wells
Royal Barry Wills
Wilcox & Erickson
R. J. Winters
Charles W. Wittholz
Wuest & Bailey
Chao Chen Yang & Associates
Peter Quay Yang
Thomas H. Yardley
York & Sawyer
Robert Zion-Harold Breen
l
I
:I
LABOR RELATIONS
PLEDGE OF LABOR PEACE
Over 8,500,000 man-hours of work have been per
formed at the World's Fair site and on the vital related
highway approaches without a strike or stoppage. De
spite the handicaps which resulted from harsh winter
conditions, the construction work of all exhibitors
who have broken ground has been moving along
smoothly. Adequate manpower has been available at
all times and the differences which have arisen have
been quickly resolved, without interruption of work,
by Peter J. Brennan, president of the Building and
Construction Trades Council, and Peter W. Eller,
chairman of the Advisory Committee, acting as media
tors. Walter M. Colleran, secretary of the Industry
Committee, has aided through his rapid expediting
of such matters into the appropriate channels.
Most of the construction unions have been plan
ning to have available a sufficient supply of man
power to meet peak demands which are anticipated
for late summer, and throughout the fall and early
winter, but they have been hampered in this because
many exhibitors are unable to project their needs.
STEPS TO PREVENT MISUNDERSTANDINGS
In an effort to assure continued smooth construe
tion progress at the Fair and to ascertain exhibitors'
needs, on February 15, 1963, Mr. Brennan wrote to
all exhibitors, their architects and contractors stress
ing that ther,e is a tremendous amount of work still
to be done and not too much time to do it. He said:
"We are disturbed about reports, for example, that
many exhibitors . . . have not filed plans as yet
and we are fearful that a last minute rush will develop
which can create all sorts of problems."
He continued:
"The purpose of this letter is to let you know that
the Building and Construction Trades Council is ready
and willing to consult with any principal, its architect
and contractor to advise them of local trade practices,
customs, and the decisions or agreements on work
jurisdiction, etc.
52
TEAMSTERS PLEDGE LABOR PEACE AT FAIR
In a letter to World's Fair President Robert Moses,
John J. O'Rourke, President of Joint Council No. 16,
representing all 55 teamster unions in the city with a
membership of 167,000, informed him that the Joint
Council has unanimously adopted a pledge of labor
peace at the Fair and throughout its operation. Pro
cedures for the mediation and arbitration of all dis
putes, if necessary, are provided. Mr. Moses hailed
the action as a splendid contribution to the success of
the Fair.
"The men in the construction trades have pledged
their wholehearted cooperation with the World's Fair.
Misunderstanding of basic requirements can result
only in confusion, delay and disputes. We want to see
the job done on time with a minimum of problems.
We believe that a great step toward this goal will be
made by prior consultation with this office."
The response to Mr. Brennan's letter has been
gratifying. The representatives of some foreign exhibi
tors, and also of a number of the states, have already
responded expressing their thanks for the cooperation
offered and advising Mr. Brennan that they intend to
take prompt advantage of his invitation to have prior
consultation to avoid possible misunderstandings.
They also indicated a desire to learn, at first hand,
the best way of expediting their jobs.
Liaison has been established between exhibitors
and concessionaires who contemplate operating res
tau rants at the Fair and Julie Press, International vice
president who acts for the restaurant unions; and
arrangements are being worked out which will be
reviewed prior to finalization by the Hotel and Restau
rant Industry Committee to assure that they are equi
table and consistent with the general New York City
pattern.
Similarly, meetings have been held between exhibi
tors and the unions in various phases of the enter
tainment industry. In some instances, such as those
requiring projectionists, considerable progress has
been made in concluding arrangements and assuring
an ample supply of skilled manpower. In other areas
where performers are required, progress has been
slow because, in most instances, the exhibitors and
concessionaires have not clarified their thinking as
to the exact form and size of the shows that they
will undertake.
On the labor front substantial progress is reported,
all of which augurs well for satisfactory and smoothly
operating arrangements with labor both during con
struction and the operating period.
BUILD
ADVIS
Peter
Waite
Peter
Micha
Charle
Richa1
Harry
BUll[
Jamel
F. Ca1
Waite
Thorn
ENTE
John
(In
BUILDING AND CONSTRUCTION INDUSTRY
AOVISORY COMMITTEE
Peter.w . Eller- Chairman and Arbitrator
.Walter M. Colleran - Secretary
. Labor
Peter J; Brennan
Mic;hael DISilvestro
.. Charles Johnson, Jr.
H. Nolan
Harry Van Arsdale, Jr .
Management
William B. F. Drew
Joseph J. Fater
James B. Martin
Nicholas B. O'Connell
Jack W. Zucker
. BUILDING SERVICE INDUSTRY
James Brown
F.:casstdy
Walter E. llchuk
Thomas Shortman
David Sullivan
Francis J. Dooley
Robert A. Pinkerton
Edward J. Robinson
ENTERlAINMENT INDUSTRY
Labor
John Coleman, Jr.
(In Formation)
Management
George Fuchs
Sol Hurok
Larry Shubert lawrence, Jr.
Leon Lttonidoff
Ben Maksik
TEAMSTERS' JOINT COUNCIL NO. 16 EXECUTIVE EJOARD
VIEWS MODEL WITH FAIR OFFICIALS, (1. to r.) Gen. William
Whipple, Jr., Fair Chief Enaineer; Patsy Crapanzano; Lester
Connell; Charhll Ullrich; Harry Schopbach; William Lewis:
John J. O'Rourke, Joint Council No. 16; Edward
C. Maguire, Fair Labor Relations Counsel; William H. Ottley.
Fair Special Exhibits Director; Bernard Adelstein; Edward
Corrigan.
HOTEL AND RESTAURANT INDUSTRY COMMITTEE
H. J. Berns- Chairman
Hon. Wm. O'Dwyer, Arbitrator
Labor
Edward S. Miller
Julius Press
Jay Rubin
David Siegal
Abe Silverstein
TEAMSTERS
Management
James A. McCarthy
George W. Michel
Vincent Sardl
Arthur Schleifer
John J. O'Rourke, Chairman
Gen. William Whipple, Jr., Chief Engineer for the Fair, and
Edward C. Maguire, Labor Relations Counsel to the Fair,
are members of the Building and Construction Industry
Advisory Committee and Judge Maguire is also a mem
ber of each of the other committees.
53
We are about one year from opening day and the
progress made at the Fair indicates that
and expenses will be such as to assure 1ts fmanc1al
success.
The sources of income consist of the proceeds from
the sale of Notes, receipts from rentals of sites, con
cessions, deposits from licensing, advance ticket sale,
utility connections and other items.
The sale of Notes is being conducted by the Finance
Committee of the Fair Corporation. It has been deter
mined that it is only necessary to sell $35,000,000 of
the $40,000,000 principal amount of Notes author
ized, and approximately $5,000,000 remain to be
sold. The Notes bear an interest rate of 6% and ma
ture August 1, 1966. Subscriptions in excess of
$5,000 are payable as follows: 80% of the
but a minimum of $5,000 to accompany the subscnp
tion, and 20% on January 1, 1964. Subscribers have
the option of paying the entire subscription at once or
the balance of their subscription over the initial pay
ment in advance of January 1, 1964.
Of the 8,717,000 sq. ft. of rental space at the Fair,
68% were under contract to exhibitors and conces
sionaires by March 27, 1963. The present contracts
from exhibitors will result in income of $26,417,200.
The rental of additional sites are now under negotia
tion. Deposits of $2,010,500 have been received
from concessions and licensing throughout the Fair,
but the estimated receipts will greatly exceed this
amount. The details of leasing, space concessions
and licensing are included in the sections of this
report of the various responsible departments.
The advance sale of tickets is now under way and
is being received with great interest. Negotiations
have been under way with banks, exhibitors and other
large organizations for the purchase of large blocks of
these tickets. Shortly before this progress report was
sent to press $330,000 of tickets had already been
sold, and many of these prospective purchasers were
surveying their organizations to determine their im
mediate requirements. There are many plans to use
tickets in various programs for gifts, prizes, premiums
and other promotion projects. Because of the demand
and pressure for tickets, the scheduled starting sale
date was set earlier than originally planned.
Sale of tickets for the Fair is a cooperative effort
54
of all departments and others connected with the Fair
and is under the supervision of Erwin Witt, camp
troller. The actual promotion of the advance sale
and direct contact with the various interested organi
zations has been assigned to Thomas J. Deegan
Company and the direct supervision has been assumed
by Thomas J. Deegan, Jr.
are located in the Time & Life BUIIdmg. The selling
groups have already contacted many prospects and
charted out a detailed plan and time table to meet
specific sales goals. They are following up all possible
leads for new ideas which will advance the program.
Practically all promotional activity is being devoted
to stimulate ticket sales and Fair attendance. The
convention groups, travel and transportation agencies
and others are united to assist the advancement of
this program.
The Fair has approved a discount of 25% for pur-
chases of 50 or more tickets prior to March 1, 1964.
It is also arranging to sell a 20-ticket book with the
restriction that these tickets are valid only when de
tached by the collector upon presentation at the gates.
All tickets will have a further 10% discount if pur-
chased on or prior to February 29, 1964. The price
schedule is shown earlier in the reproduction of the
Ticket Information Folder.
The rate of expenditure to date is lower than the
yearly budgets and the total budget is well below the
estimates submitted by the Revenue Engineers. An
appropriation of $33,700,000 has been made for the
basic construction to be performed by the Fair Cor
poration. In addition to this the City of New York has
appropriated $24,000,000 for certain park improve
ments in Flushing Meadow Park which, after the Notes
have been repaid in full, will be reimbursed to the City
from the Fair Corporation income. The construction by
both the Fair Corporation and the City is progressing
rapidly. Constant re-evaluation of the estimates of
income and expenses are being made and these show
that the Fair will meet all its obligations and have a
substantial surplus left to be turned over to the City
for educational purposes.
The following statement, summarizing the timing
and estimates of revenues and expenses, is based on .
a report made by Madigan-Hyland, Inc., consulting
engineers, who were employed by the Fair for this
purpose early in its organization:
Procee1
1964!
AdYI
Admis!
196
196
Remai
6,000.'
5,!500,
5,000,
4,!500,
4,000.

3,000
2,500
2,000
l,eo<l
I,OOC
!50C
ESTIMATED RECEIPTS AND COSTS
Pr..Openin; Period
(to April 22, 1964)
... __ Receipts
Piocetdt of NOtes ............. ........ ....... $40,000,000
Spact Rentals and
. Advonee Ticket Soles ....... .......... ..... 30,800,000
$70,800,000
Construction .......................................
Interest and Financing Costs ............... .
Other Expenses
(Including Contin;enciesl ............... .
. Cc>ltt_ .
$33,700,009
6;100,000
31,000,000
$70,800,000
Fair Operating and Interim Periods
Admission, Space Rentals and other
,: i,J964 .............. , ......................... , $ 72,150,000
196.5 ..... ; .......... ,.,.......................... 81,760,000
Operating Expenses
1964 .... .. .. .. . ... .. ... . .... ... ......... ..... . $26,1 00,000 .
1965 and after ............ ,...... ...........
$153,910,000
$54,800,000' .
Post fair Period
Rema_inder from Operations ................ $99,110,000
Demolition .................. ;....................... $ 1,000,000
Restoration of Park .. ;........................... 5,000,000
Payments of Notes ............... :.............. 40,000,000
To New York City for Reimb!Jrsement
for Park Improvements ...... ... ..... ...... 24,000,000
Educational purposes .......................... 29; 110,000
$99,110,000
$99,110,000
titRO.IECTI!D RATE OF PREFAIR TICKET SALES
Under the direction of Stuart Constable, vice-presi
dent-Operations, plans are being completed for the
smooth control of the daily life of the Fair on and after
opening day, April 22. 1964. The accelerated tempo
of construction work and the consequent increase in
both staff and visitors to the Administration Building
required the opening in mid-winter of the reserved
section of the Administration Building cafeteria, to
provide almost double the lunch time seating capacity.
Among the staff members joining the Operations
Department was Colonel David M. Gale, USA, MSC
(Ret), who joined the medical staff on a consultant
basis on January 1, 1963 as Chief Sanitary Engineer.
Colonel Gale will assume full-time status on January
1, 1964. Also announced by General Sheldon S.
Brownton, Chief Medical Officer, was the appoint
menton a consultant basis on October 1, 1962 of Dr.
John J. McKenna, of Queens Village, N. Y., as Chief
of the Professional Services. Dr. McKenna also will
be on duty full-time as of January 1, 1964.
A letter of understanding is being negotiated be
tween the World's Fair 19641965 Corporation and
the Atomedic Research Center of Montgomery, Ala
bama, which, it is hoped, will lead to the acceptance
by the Fair Corporation of a modern. aluminum
shelled, 44-bed emergency hospital for the use of the
Medical Department of the Fair Corporation. The
program now planned envisions no major cost to the
Fair. The Governor of Alabama and other interested
groups are meeting to initiate a fundraising program
to underwrite the cost.
BOY SCOUT PARTICIPATION
On February 13 the Boy Scouts of America and the
Fair Corporation signed an agreement providing for
participation by a Boy Scout Service Corps of 130
Scouts and Explorers in a World's Fair Service
Corps, to be on duty during the summers of 1964
and 1965. Scout personnel will be rotated on a weekly
basis and more than 2.000 youngsters will participate
in the program during the two years. The Scouts have
been assigned a ceremonial and assembly area of
26,850 sq. ft. in the Industrial Area; and it is
expected that at this location a regular program of
Scout activities- involving hundreds of thousands
of Scouts and their families- will be scheduled. In
the Operations Department, William H. Ottley, direc
tor-Special Exhibits, is responsible for planning and
liaison with Scout headquarters.
MAINTENANCE AND SECURITY
The Maintenance and Security Department is under
the direction of General Harry F. Meyers. To ensure
smooth and efficient handling of the ever-increasing
load of groundbreaking ceremonies and other official
outdoor functions, the Allied Maintenance Corporation
has developed and put into regular daily use a col
lapsible, portable dais and platform designed for use
under all conditions, and on all types of surface. It
is expected that this imaginative piece of on-the-job
engineering will save many times its small cost.
PARKING
John Manning, formerly of the Federal Bureau of
Investigation, has been appointed assistant executive
officer to Admiral Frederick Wolsieffer, USN (Ret),
who is in charge of the Pinkerton's National Detective
Agency force on the Fairgrounds. Mr. Manning has
completed the plans for charter bus parking at the
111 th Street and Roosevelt Avenue terminals. Rates
for each individual bus parking space in these areas
have been established as follows:
$8.00 per day- $1300 per season- $2500 for
the two years of the Fair.
Space has been allocated to accommodate 497
buses. Overflow will be handled at the Flushing Air
port parking field.
Reserved parking space will be offered to exhibi
tors and other participants at a flat rate of $500 per
car for the two-year period of the Fair. The regular
daily rate of $1.50 per car will be charged those not
wishing to reserve space for the full period of the
Fair.
RECIPROCAL FIRE FIGHTING AGREEMENT
On December 26. 1962 New York City Fire Com
missioner Edward Thompson and Fair Corporation
President Robert Moses signed a precedent-making
reciprocal fire fighting agreement whereby the City
and the Fair agreed to come to each other's aid when
and if needed. The World's Fa.r Fire Department is
under the direction of Chief Thomas P. O'Brien,
former Assistant New York F1re Chief.
t.IMeS tse.ated ngM) Mid Josepb A.
Brunton. Jr .. S..."'-'llt Elfoe'Utn'i!. sfi'M'd the aeweement
detathng the partlCipatiOO to\ the So\ St-outs of A.-nerica in
1516-465. tf\f Dan 0. Henry, Gleater
Yml. l'ounetl S..'X'Ilt w ... "Ut>\. 1-l"'oil Charles B. McCabe.
,,f tM S..."'\ s.,....,'lc.1 \\;Y'i;'!"-s F Committee.
sum .. ,ulldt'd tw S.:x-:-u1'S tt>t Ne. 'f""" area.
CONCE
Con1
cessior
Report
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e I
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execu
Bureau of
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Manning has
parking et the
terminals. Rates
In these areas
-$2500 for
ENT
City Fire Com
Fair Corporation
precedent-making
whereby tlhe City
other's aid when
Department is
P. O'Brien,
and Joseph A .
. the aareement
of America in
Henry, Greater
B. McCabe,
Fair Committee,
York area.
CONCESSIONS
Contracts have been signed for six additional con
cessions since the publication of our last Progress
Report. These include:
A.D.A., Inc., which will operate an Aerial Ride
and Waffle Restaurant.
The Chun King Corporation, which will, on an
acre of ground, serve Chinese food in five
individual tea houses.
Dancing Waters, Inc., which will offer a spectacu
lar show synchronizing music, water and
lights.
International Cuisine, Inc., which plans to con
struct and operate within a single pavilion six
different restaurants offering special table
d'hote menus.
Medo Fair Corp., which will operate a film and
photographic supply store.
Mobile Care, Inc., which, by means of specially
constructed tractor trains, will conduct tours
throughout the Fairgrounds for handicapped
people.
San Mar, Inc., which will operate a specially con
structed pier in Meadow Lake where the pub
lie can visit an authentic replica of Christopher
Columbus' flag ship, Santa Maria.
Von Roll, Ltd., of Switzerland, which will operate
a cable car ride in the International Area of
the Fairgrounds.
Twenty-three Concession contracts have now been
executed.
FIRE DEPARTMENT
New York City Fire Commissioner Edward Thompson and Fair
Corporation President Robert Moses slsn the reciprocal fire
fighting agreement between the Fire Departments of the City
and of the Fair, on December 26, 1962. General Harry F.
Meyers, . director of Maintenance and Security for the Fair
(far left) and Robert A. Pinkerton (far right), president of the
Pinkerton's National Detective Agency, which has been awarded
the Fair contract for security - Including fire prevention, wit
ness the signing with other World's Fair and City Fire Depart
ment officials.
LICENSING
Media Enterprises, Inc., licensing agent for the
Fair Corporation, has executed twentyone licensing
contracts. Those negotiated since the last Progress
Report are:
Fernand & Spertus Publishers, Inc. -for chll
dren's coloring books.
Good Housekeeping Division of the Hearst Cor
poration- for the official World's Fair Cook
book.
Mallory Battery Company- for flash lights and
flash light novelties.
Topping, Inc. - for ornamental Unisphere rep
licas.
Stancraft (a division of Standard Packaging) -
for playing cards.
World's Fair licensees- (seated): Marchal, Inc. - Mr.
Charles S. Fleishman; Mallory Battery Co. - Mr. Mogens
Christiansen; Stuart Constable, vice president-Operations,
World's Fair; Bearse Mfg. Co. - Mr. James Erickson; Arllng
ton Hat Co., Inc.- Mr. Nat Strongin; (standing): Fernand &
Spertus Publishers, Inc.- Mr. Fred Spertus; Time, Inc. -
Mr. V. J. Brosnahan; Medallic Art Company- Mr. Lindsay
Latham; Topping, Inc. - Mr. Joe Hayes; Lowell Toy Mfg. Co.
- Mr. Herbert Diamond; Dexter Press Inc. -Mr. Alton
Krone; Castle Films, Inc.- Mr. Murray Goodman; Interstate
Bag Co., Inc.- Mr. Michael P. Belden; Good Housekeeping
Magazine- Mr. Wade Nichols; Photo Lab, Inc. - Mr. Walter
W. Hicks; Allison Mfg. Co., Inc. - Mr. Norman Schneider.
Mackson Imports, Inc.- for rainwear.
Haffkine Manufacturing Company, Inc.- for
towels, table linens and related products.
Scarves by Vera, Inc.- for scarves and hand
kerchiefs.
The Tie King, Inc.- for men's and boys' ties.
Ed-U-Cards Manufacturing Corporation- for
children's card game sets and picture flash
card sets.
Media Enterprises is presently negotiating agree-
ments for a number of additional licenses.
SPECIAL EVENTS
The Department of Operations has developed a
complete program of special events for the 360 oper
ating days of the Fair.
Mrs. Mary Jane McCaffree, director-Special Events,
is responsible for detailing the plans. Under her direc
tion the many groundbreaking ceremonies of recent
months have been organized. All other departments
and staffs coordinate their activities with her office.
As the tempo of construction mounts during the sum
mer there will be an even greater growth in the num
ber of special events and other ceremonies. In all
cases the Special Events Department will handle the
scheduling.
Invitations have been extended by Fair Corporation
President Robert Moses to all of the major convention
groups which are planning meetings in New York City
in 1964 and 1965, offering to their memberships our
cordial welcome and suggesting that a "Day" or
"Days" at the Fair become an important part of their
convention plans.
Groups accepting Mr. Moses' invitation are assured
of special attention and press coverage. Arrangement
will be made for special day's programs tailored to
their specific requirements. The Assembly Area and
the Pavilion have been designed to provide meeting
areas for gatherings such as these. The convention
groups also can take advantage of the Fair's special
reduced prices for tickets when purchased in advance
and in bulk. Priority for use of these facilities will be
given to groups who have purchased tickets in
advance.
The following convention groups are among those
which have already indicated their intention to sched
ule such observances at the Fair.
Air Force Association
Airport Operators Council
Amalgamated Clothing Workers
of America
American Astronautical Society
American Bar Association
American Photoengravers Association
American Society of Civil Engineers
Associated Harvard Clubs
Estimated
Out-of-Town
Attendance
8,000
450
25,000 to 50,000
700
14,000
1,000
3,000
450
Association of the Bar of the City of New York
Benevolent and Protective Order of Elks of U.S.A.
Century Association
Cooperative Food Distributors of America
10,000
500
1,500
58
Electrical Apparatus Service Association
Equitable Life Insurance Company
Fifth Armored Division
First Cavalry Division
Flavoring Extract Manufacturers Association
of the U.S.
Forest Products Research Society
General Federation of Women's Clubs
Great Council of the Improved Order of
Red Men of the State of New York
Great Council of the United States
Improved Order of Red Men
Home Beneficial Life Insurance Company
Illuminating Engineering Society
National Technical Conference
The Imperial Council Ancient Arabic Order Nobles
of the Mystic Shrine for North America
Independent Order of Odd Fellows Grand Lodge
of the State of New York
International Association of Blue Print &
Allied Industries
International Brotherhood of Pulp, Sulphite and
Paper Mill Workers- AFLCIO
International Order of the Rainbow for Girls-
Supreme Assembly
Instrument Society of America
Key Club International- Kiwanis-sponsored
Knights of Pythias- Supreme Lodge
Knights Templar of the State of New York-
Grand Commandery
Liberty Life Insurance Company of South Carolina
Life and Casualty Insurance Co. of Tennessee
Life Insurance Company of Virginia
Life Office Management Association
Linen Supply Association of America
Loyal Orange Institute
Marking Device Association (Districts 2 and 5)
National Association of Accountants
National Association of Cemeteries
National Association of Motor Bus Owners
National Association of State Agencies for
Surplus Property
National Catholic Educational Association
National Coal Association
National Congress of Petroleum Retailers
National Council of State Boards of
Engineering Examiners
National Defense Transportation Association
National League of Insured Savings Association
National Paper Box Manufacturers Association
National Peanut Council
National Religious Publicity Council
1,000
300
350400
300
200
700
300
1,000
1,500
125,000
600
1,400
4,000
20,000
1,000
2,500
1,000
1,800
1,000
900
6,000
150
2,500
1,000
700
150
12,000
500
250
1,500
500
400
275
100
National Retail Tea & Coffee Merchants Association
National Tuberculosis Association
2,000
800
2,000
Ninety-Fourth Infantry Division Association
Order of the Alhambra
Order of the Amaranth- Grand Court
State of New York
Queens County Bar Association
SixtyThird Infantry Division Association
Society of Cosmetic Chemists
Society of Former Special Agents of the
Federal Bureau of Investigation
Sons of Norway
Standards Engineers Society
Student American Medical Association
Toastmasters International
Travelers Insurance Companies
Twelfth Annual Joint Engineering
Management Conference
United Furniture Workers of America
U.S. Conference of Mayors
United States Power Squadrons
400
500
800
1,000
1,000
1,200
400
400
1,200
300
. l,OOO
1,500
. 1 2 5 ~ 0 0 0
600
1,400
4,000
20,000
1,000
2,500
1,000
1,800
1,000
900
6,000
150
2,500
1,000
700
150
12,000
500
250
1,500
500
400
275
100
2,000
800
2,000
400
500
800
1,000
1,000
1,200
400
400
1,200
,
Plans are discussed for Volunteer Firemen's Week, scheduled
for August 1721, 1964. Shown here, left to right: Mrs. Mary
Jane McCaffree, World's Fair director of Special Events;
World's Fair Fire Chief Thomas T. O'Brien; John J. Quinn,
assistant, and William C. Bennett, president of the New York
State Volunteer Fireman's Drill Team Captains' Association,
who will be sponsoring this special event; and William H.
Ottley, director of Special Exhibits for the Fair.
59
SPORTS
During the winter months the World's Fair sports
program has continued to develop, according to Direc-
tor of Sports WilliamS. Adams, Jr., who announced
these new events added to the growing calendar:
National A.A.U. Judo Championships 1964
National A.A.U. Wrestling Championships 1964
National A.A.U. Gymnastic Championships 1964
National Junior A.A.U. Weightlifting
Championships 1964
National Senior A.A.U. Weightlifting
Championships 1965
National A.A.U. Boxing Championship 1965
Exhibition by the Danish Gym Team 1964
Continuing exhibition of Paradise Tennis 1964
National Championship- Paradise Tennis 1965
All-Star Major League Baseball Game 1964
The all-star baseball game will be played at the new
William A. Shea Stadium; all other events will be held
at the Fair's Assembly Area, adjacent to the main gate.
Scene from recent National A.A.U.
Weightlifting championship.
..
Judo is serious business and this photo of Professor Sumiyuki
Kotani throwing his countryman, Tadao Otaki, during the
finals of the Strategic Air Command's First Annual Judo
Tournament, should leave no doubt about it. In addition to
exhibiting their skill before 1,200 cheering spectators in Offutt
AFB Gymnasium, the foreign guests also served as judges
for the two-day affair. Both Kotani and Otaki are instructors
at the famed Kudokan Judo Institute in Tokyo.
A pe
Dani!
tured
Prog
OLY
A
F. 'II
City
the
F
ing,
the
1
and
be
1
I
Ore
Cit:
by
De1
Fai
tiOI
Fe I
to
thl
se1
Fo
Ba
de
Ri
of
dE
8;
si
l"..mr ......... ~ Sumlyuki
during the
Annual Judo
In addition to
specta1:ors In Offutt
as judges
are Instructors
A performance by members of the
Danish Gym Team which will be a tea
tured attraction of the Fair's Sports
Program In 1964.
OLYMPIC TRIALS IN NEW YORK CITY
As a result of the joint invitation by Mayor Robert
F. Wagner and Fair President Robert Moses, New York
City and the World's Fair are preparing to be hosts for
the Olympic Trials in 1964.
Fair visitors will sit in on the Trials in boxing, fenc
ing, gymnastics, judo, weightlifting and wrestling at
the Fair's Assembly Area.
The Astoria Pool will play host to swimming, diving
and water polo, while the Randall's Island Stadium will
be the scene of the track and field events.
Rowing and canoeing will take place at the new
Orchard Beach Lagoon course being developed by the
City for future water competitions. It will be completed
by early 1964.
Demonstrating the relationship between the World's
Fair and the worldwide banking activities of First Na
tiona I City Bank at groundbreaking ceremonies Tuesday,
February 26, were these bank and Fair dignitaries: Left
to right, DuckNam Song, secretary to the governor of
the Korean Reconstruction Bank, Seoul, a guest ob
server at First National City Bank; Robert G. Ehrnooth,
Foreningsbanken, Helsinki, Finland, a First National City
Bank trainee; Thomas R. Wilcox, executive vice presi
dent, First National City Bank, Metropolitan Division;
Richard S. Perkims, First National City Bank's chairman
of the executive committee; Robert Moses, Fair presi
dent; Alfredo Ossa, a member of the First National City
Bank legal staff at Santiago, Chile; and Jacques deBrois
sia, a trainee in First National City's Paris Branch.
I -
! - _, , , ' , ',., ; ~ ,_ J'' r'
I ." . . ) ; . : ~ . j.. ~ ~ . ~ ~ ~ ~ ~ ~
'
New museums have been added to the list of those
preparing special exhibits for the World's Fair years
including:
Riverside Museum presenting Contemporary Amer-
ican Sculpture and works of the Federation of Modern
Painters and Sculptors.
The American Geographical Society with an exhibi-
tion of Selected Maps, Publications and Research
Projects of the American Geographical Society._
The American Numismatic Society presentrng an
exhibit of Medals Issued for World Expositions.
American Numismatic Society
On March 5 the Fair Corporation held a luncheon meeting
with the Publicity and Promotion representatives of the cui
tural institutions of the City of New York.
The purpose of the meeting was to inform the publicity
representatives of the World's Fair museum program and
to discuss ways and means by which the Fair and the cultural
institutions might cooperate in the areas of publicity and
promotion.
Over thirty people were briefed at the Fair model (see photo).
After the briefing a luncheon was held which was followed
62
American Geographical Society
-- '""'
. ' \
Previous Progress Reports have
outlined programs for the Fair years
for the following institutions:
American Museum of Natural History
Asia House
Brooklyn Botanical Garden
Brooklyn Museum
Cooper Union Museum
Solomon Guggenheim Museum
Jew1sh Museum
Metropolitan Museum of Art
Museum of the American Indian
Museum of the City of New York
Museum of Contemporary Crafts
Museum of Modern Art
New York Botanical Garden
New York Historical Society
New York Public Library
New York Zoological Society
Whitney Museum of Modern Art
by a discussion and a question and answer period led by
Mr. Louis Ames, director of the New York World's Fair cultural
program.
Also in attendance were Mr. Lewis Anderson, representing
New York City Park Commiss1oner Newbold Morris, who de
scribed ho.v museums would participate in the New York
City Building exhibit, and Mr. Norton Wood of Time, Inc., who
presented a preview of the official Fair Guide Book, accenting
the section which would be devoted to the City's institutions.
Fi
anni
sa lui
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PI
clud
tioni
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Book; accenting
City's Institutions.
Fair President Robert Moses, speaking at the 25th
etnniversary of Queens College on October 26, 1962,
saluted the near:completion of plans by major faiths
of Western civilization to participate in the 19641965
World's Fair.
Previous expositions have from time to time in
eluded religious pavilions of a largely non-denomina-
tional character; now-for the first time in the history
of World's Fairs- individual exhibits by various
faiths will be major attractions.
At Flushing Meadow Park in 1964 will rise the
Vatican Exhibit, on 52,778 sq. ft.; the Christian
Scientist Pavilion on a site in the International Area of
more than half an acre: the Protestant Center, with
almost two acres of buildings and gardens; the exhibit
of the Church of Jesus Christ of Latter-Day Saints on
50,014 sq. ft.; and the Billy Graham Pavilion, on
49,323 sq. ft. leased by the Billy Graham Evangelistic
Association.
In the heart of the International and Industrial Areas
of the Fair, almost seven acres have been assigned
to these exhibits. The Fair Corporation expects that,
individually and together, they will be among the
premier attractions.
THE PROTESTANT CENTER
Reverend Arthur Lee Kinsolving, President of the
Protestant Council of the City of New York, on Sunday
afternoon, November 11, 1962, welcomed Fair offi
cials and guests at the groundbreaking ceremonies
for the Protestant Center. Leases are now being nego-
tiated by the project's program director, Professor
J. Marshall Miller, with major Protestant denomina-
tions and affiliated groups.
A central feature of the Pavilion will be a 372-seat
theatre, to house a specially-produced film, which will
H ~ t r e on the Fair's own giant
mOdel are the sites of four of
the major religious exhibits now
planned or under development-
the 18,300 sq. ft. site originally
reserved for the Synagogue Coun
ell of America; the 50.000 sq. ft.
site where the Mormon Church
will build Its exhibit; the 49,323
sq. ft. location of the Billy Graham
Evangelistic Association Pavilion;
and the 75,797 sq. ft. area teased
to the Protestant Center. As is
clearly shown. the religious pavll
ions have been assigned, on a
rent-free basis, key high-traffic to
cations adjacent to exciting Indus
trial and International exhibits.
later be made available to Protestant groups all across
the country.
THE CHRISTIAN SCIENCE PAVILION
In mid-summer of 1962, the Committee for Chris
tian Science Activities at the New York 19641965
World's Fair was allocated a site in the International
Area. Edward Durell Stone - creator of the unforget
table American Pavilion at Brussels' 1958 World's
Fair has designed a structure to "express to all the
beauty and harmony which the Christian Science reli
gion conveys." The Pavilion will include exhibits of
Christian Science activities from the 40 or more
countries in which the Church is active and from every
state in the union. A quiet place for meditation, study
and prayer, to which all are welcome, will be provided.
THE VATICAN EXHIBIT
On an elliptical site adjacent to the Astral Fountain,
the great Vatican Exhibit will house Michelangelo's
"Pieta," "The Good Shepherd," and other invaluable
works of art; and a magnificent transparency repro
duction of the ceiling of the Sistine Chapel and Michel
angelo's altar masterpiece, "The Last Judgment."
The structure will be crowned by a small chapel circled
in stained glass.
Famed stage designer Jo Meilziner is developing
the setting for the "Pieta." Visitors will be carried
through the gallery on slowly moving platforms which
will permit as many as 8,000 an hour to view the
famed sculpture, making this potentially the single
highest traffic exhibit in the entire square mile of
the Fair.
THE CHURCH OF JESUS CHRIST OF
LATIERDAY SAINTS
Stuart Constable, vice president-Operations, was
the guest in Salt Lake City on October 19 of David 0.
McKay, President of the Mormon Church, when the
:1
'
j
Agreement of Participation was signed, allocating to
the Church of Jesus Christ of Latter-Day Saints a
magnificent site near the Fair's main entrance. The
Mormon Pavilion, like the Protestant Center, will in
elude exhibit halls and will feature a specially pro-
duced motion picture film, which will be available for
showings around the world after the Fair years.
Official groundbreaking ceremonies and start of
construction on the exhibit began in early March of
this year.
THE BILLY GRAHAM EVANGELICAL ASSOCIATION
Between the Fair's main entrance and the Federal
Exhibit is the site of the Billy Graham Evangelical
Association Pavilion, also designed by the office of
Edward Durell Stone. A theatre, counseling rooms, a
children's center and an area of rest and meditation,
are all included in the Graham design.
This beautiful building will front on New York Ave-
nue; directly across the street is the Fair's Assembly
Area where Dr. Graham plans meetings and convoca-
tions at various times during the Fair. Dr. Graham also
plans to use the new 55,000-seat William A. Shea
Municipal Stadium one or more times during the
two years of the Fair. Reports from the 1962 Seattle
Fair show that record attendance accompanied Dr.
Graham's visit to that exposition and it is expected
that similar attention will accompany his visits to the
New York Fair in 1964 and 1965.
Leaders of the Jewish community have been meet
ing to develop plans for a Jewish religious exhibit on
a key central site.
The organ1zat1on of these relig1ous exhibits is under
the direction of Mr. William H. Ottley, director-Special
Exhibits, reporting to Mr. Stuart Constable, vice presi-
dent-Operations - w1th the exception of the Vatican
and the Christian Sc1entist Pavilions. which are the
responsibility of the International Division.
64
The Christian Science Pavilion will be in the shape of a seven
pointed star roofed almost entirely by glass domes, with the
center dome rising to a height of 35 feet. The building will
be set in a pool of water with fourteen fountains. The separate
building will contain a reading room. Edward Durell Stone is
the architect.
Pictured here (left to right) are sketches showing some of the
features of the Protestant Center. now being organized under
the leadership of the Protestant Council of the City of New
York: The Court of Protestant Pioneers. 80' x 160', will be
surrounded by 34 columns dedicated to famed leaders in
the Protestant movement. It will serve as a gateway to the
Pavilion. The Protestant Center Chapel, located away from
the main circulation of the Pavilion. will provide a quiet area
for meditation and special services. The Children's Center,
combining indoor and outdoor areas. will offer a supervised
program for kindergarteners. where parents can leave younger
children while they visit other sections of the Fair. The cen
tral Exhibit Hall provides approximately 26,000 sq. ft. for
displays of participating Protestant denominations and related
organizations.
The exh
Christ ol
a 120-fc
of the E
Designe
Fordyce
ing witt
Lake Cit
Church,
behind 1
bition h
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50,000
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Moroni
will be
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1958
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organized under
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X 160', will be
famed leaders In
11$ a gateway to the
located away from
provide a quiet area
Children's Center,
offer a supervised
can leave younger
the Fair. The cen
26,000 sq. ft. for
llinllti011S and related
The exhibit of The Church of Jesus
ChriSt.of Latter-Day Saints surroundfl
a 120foot replica of the front tOwers
of the sreat $alt Lake CitY Temple.
Deslsnlld by New York architects
Fordyce & Hamby Associates, work
Ina with Hai'old W. Burton cf Salt
Lake City, supetvlsins archlt11ct of the
Church, the 18,000 sq. ft. building
behind the ~ w e r s includes two exhl
.bltton halls, a gallery and two thea
tres. Structures, extensive gardens,
reflecting pool and fountains on the
50,000 sq. ft. site, will offer a rest
area and an opportunity to witness a
dramatic presentation of work around
the world by the Church's two million
members, to provide a better life for
mankind. The statue of the Angel
Moroni, crowning the central tower,
will be visible across the Fairgrounds
by day and night.
The octa&onal Billy Graham Pavilion, designed by Edward
Durell Stone, architect for the American Pavilion at the
1958 Brussels Fair, will incorporate a theatre section seat
Ins 500 people, a gallery, and exhibits which will include
displays from various countries of the world. The area encircl
lng the theatre will be enclosed In an eightslded garden wall
Which will create a quiet, relaxed atmosphere.
The building will be completely air-conditioned and provide
adequate area for leisure as well as a waiting room for the
hourly showing of the 28mlnute Evangelistic film. In the
rotunda will be a chapel seating 150, counseling rooms,
lounges and offices. The theatre Itself will be equipped with
Noralco Universal 70-mlllimeter projector equipment and an
associated sixtrack multlpiane sound system.
The approximate cost of the building, exclusive of the site
and landscaping, Is $400,000. Testing at the site has been
completed and construction was started about March 1, with
completion anticipated by November 1, 1963. A special cor
narstonelaying ceremony is planned for May or June.
~ ..-.. @ United States Steel
C 1961 ~ - ' f o r k World\ fa.., 19&.&.1965 (orporOioOfl
The World's Fair News Center was dedicated and
formally opened this month. The building will be the
base of operations for reporters, rewritemen, televi
sion and radio commentators, photographers and
cameramen. The 19,000 sq. ft. Center, designed by
Eggers & Higgins, provides a press room, interview
room, seven photography darkrooms, television facili
ties, offices and a lounge.
One area can be converted to an acoustically con
trolled 4,500 sq. ft. press auditorium. The New York
Telephone Company, Western Union and R.C.A. Over
seas Communications are installing facilities for rapid
transmission of news and pictures nationally and
around the world.
The final plans for the building resulted from many
consultations between William Berns, vice presi
dent, Communications and Public Relations, and rep
resentatives of the media which will make use of the
facilities.
William J. Donoghue Corporation and the Thomas J.
Deegan Company, Inc., consultants to the department,
will be housed in the News Center. Public relations
policy and sales promotion is originated by the
World's Fair Communications and Public Relations
Department in connection with the Deegan group,
while a staff of news and feature writers under the
direction of Mr. Donoghue will make up the city room.
Radio and TV networks will have space for interview
rooms and offices. Throughout the Fairsite, at least 26
points of TV hookup are planned, the result of a two
year study undertaken by the TV-Radio Industry Com
mittee of the Fair.
Thirty-five telephone operators, under the direction
of the Greyhound Corporation, will staff the News
Center telephone information center.
PROMOTION
In addition to acting as counsel on overall public re
lations policy, the Thomas J. Deegan Company carries
out sales promotion activities, concentrating cur
rently on advance ticket sales. Displays, posters, mul
tilingual brochures and the use of the speakers
bureau, are being aimed directly at radio and televi
sion, community relations, travel and tourism and
advertising agencies.
Influential organizations such as the United States
Travel Service; the Automobile Association of America;
rail, steamship, bus and air lines; advertising groups;
travel agencies; labor unions; and many other groups
are working directly with the Fair.
PRESS
The Donoghue organization, with offices at Colum
bus Circle and the News Center, is charged with the
responsibility of day-to-day press activity. In addition
to frequent press releases, briefings are held at the
Fair for an increasing number of magazine writers
whose stories have in the last half-year reached a total
circulation of 66 million. Many magazines and news
papers are planning complete issues, or special sup
plements on the Fair.
Life, Marcl
Life, March 8, 1963
Time, February 8, 1963
Information Folder
ADVERTISING
The Fair advertising, prepared and placed by the J.
Walter Thompson Company, is now largely directed
toward the advance sales of tickets. The agency has
also prepared posters, exhibit material and brochures
for distribution around the world. Studies are being
made in coordinating the design for the scores of uses
of the Fair symbol and colors.
GRAPHICS
Progress Reports, the Fair News and other periodic
publications of the Fair Corporation are designed and
produced by the Richard C. Guthridge organization.
Initially aimed at potential exhibitors, the material is
now directed at potential visitors, and at agencies
which can best assist in bringing the world to the Fair.
FILMS
Motion pictures of the Fair are produced by John
Campbell with supplementary assistance by Central
Feature News. Progress films have been released on
such occasions as the Vatican groundbreaking and
President Kennedy's visit to the Fair in December.
Other footage is taken regularly and distributed to
television outlets and theaters around the world.
Still pictures for the Fair will be taken by the Com
mercial Division of United Press International under
a contract signed this year.
GENERAL
The small staff headed by Mr. Berns is responsible
for coordinating all these activities, in addition to the
vast promotional efforts of the individual exhibitors.
These exhibitors find they can tell the story of the Fair
through a variety of channels- distributors and re
tail stores, insurance agencies, and community groups
to which the firms are tied.
THE CALENDAR
The past few years' operations have been important
to the success of the Fair and full employment of the
promotional tools continues. Without detailing the
c,,.._ .................. "'-
Antonio de Gra
tions representl
out of Tokyo, J,
William Berns, vice president for Fair Communications and
Public Relations, addresses a recent Exhibitor Public Rela
tlons meeting prior to introducing other members of his staff
who discussed various aspects of the Fair's Public Relations
program.
Antonio de Grassl, Jr., Asian public rela
tlons representative for the Fair, operates
out of Tokyo, Japan.
A Communications and Public Relations breakfast given by
the Fair for United States Travel Service, and the agenci&S
represented in this country and abroad. Volt Gilmore, director
of USTS, and William Berns, Fair vice president, are In center
background.
William Berns points out an exhibit on the Fair model to the
top editors of Good Housekeeping Magazine during their re
cent visit to the Fair.
I-t llw 1!1t;.&-lW1 Ntw Yurk Fn1r un yuur If 11 you uu)l'hl
tu '"' uf Tlw Nt'W Yurktt MliiCUlttu. tHtl. l.tkt tlw Fatr, 1! u; m
Ntw Yurk. but k-4''; uf tlw mu}{n7.irw,. lulnlt'lrt'ulutinn w:ut'H uut,.tdt u( Ntw Yurk
llnd tulli.'i fnrt!M"n luntll\ at-.:uud tht w:ltlw Tu lturn mort uh<llll htw Tlw Ntw YurkPr
tan nlftr ynu It t&Plrnurh to Wnrltl". Ftur "upplll'rs, t\lulutllrs, Jnd \'l!>llurs,
wr1h ur tall IJavul ll. F111r J'ttpartnwnl. Tlw Ntw Yurktr
OXfnnlr .. lfilr. Ntw \'uri.. ('II}. .rft ... { .ft
'-------------------------
Business Week, March 2, 1963
complete program, Mr. Berns announced a general
countdown calendar, starting tonight, April 22, at the
Waldorf-Astoria Hotel, when Mr. Moses addresses the
RadioTelevision-Newsreel Working Press Association.
Former President Harry S. Truman is the guest of
honor. The theme of the dinner is the World's Fair.
As announced in Public Relations News, the month
to month calendarwill include many significant events.
Denny Griswold, editor and publisher of the weekly
paper, and a director of the Fair, said, "With opening
day of the New York World's Fair set for April 22,
1964, Vice President William Berns is one of the
busiest public relations executives in the nation. Be
tween now and then, he and his staff face a back
breaking schedule. In addition to handling separate
dedication ceremonies for each of scores of buildings
to be erected, the calendar lists, among others, the
following events:
". _ . In April, the steel supports for the Unisphere
MODERN LIVING
THE fAIR
1 ' .... - " ' '
:;:'1',';.::,\'.'.',.',,' I''
'I'"'
'"''"' ...... '""
.. .. ... ,. . '
Time, March 8, 1963
will be lowered into place ... In May, the Queens Bo
tanical Gardens (to be part of the Fair) will be dedi
cated ... 'Around the World in 80 Days,' a World's
Fair extravaganza, will debut in June at the Jones
Beach Marine Theatre ... In July, Time and Life will
stage a preview exhibit ... In August, department
stores in 23 cities will conduct a tie-in promotion ...
In September, schools and colleges throughout the
nation will salute the Fair ... In October, a heli
copter carrying distinguished visitors will arrive for
the opening of the Fair's Terrace Club ... Macy's
will theme its Thanksgiving Day parade on the Fair
... Use of World's Fair tickets as Christmas gifts will
be promoted throughout the month of December ...
In January, TV networks and national magazine audi
ences will be major targets ... In February, there will
be saturation publicity about how to get to the Fair
... March will see an intensification of media cover
age and of the advance ticket sales campaign."
COME TO THE FAIR FOLLOW THE TRAILBLAZER
CINI,.._,.,..w....,.,,...
William J. Humphrey!
with World's Fair poste1
of the Eiffel Tower, work:
the Thomas J. Deegan
as European represent
the Fair.
a -................... _
- t:.mU! In 1/uo fair-In
.,..._ -
,_
........ . ' -
' .
J: Time; March 8, 1963
May, the Queens Bo
Fah')will be dedi
80 Days,' a World's
June at the Jones
Time and Life will
. department
promotion ..
leges throughout the
In October, a hell
isitors will arrive for
,Club . .. Macy's
parade on the Fair
Christmas gifts will
of December . . .
macazine audi
February, there will
to get to the Fair
of media cover
campaign."
Time
Newsweek
Life
William J. Humphreys, shown
with World's Fair poster in front
of the Eiffel Tower, works through
the Thomas J. Deegan Company
as European representative for
the Fair.
- ~ D I ' l - ~ - ..
--. ....._ ..._
---..
___ ..,._... _
Newsweek, March 11, 1963
JONES BEACH
In ,ll1\lrlp.111L'I1 of tlw World's F.11r. producer Guy
l.Ll!llb.udo prL'srnt ,1 sprrt.Kui.H s\.lgL' vers1011 of
l\11cll.wl Todd's "Around tile World In SO 0.1ys" tillS
surnnwr .11 lilt> 82L10 sr.1t Tlle.1tre Jl Jones
lk.ll'll 5L1h' 1\H h. c10 !ll111Uit'S fr 0111 tilE' F ,lit The
slww ''f't'nS ,,n Julll' .:'2nd
f'llOit' .11 nglll siW\IS l\11cll.wl TL>dd. Jr ,111d Cuv
L,,;nb,Hdtl 111111 l'L'Illt'Cfl,lll f\t'lwrt CI.HV
111Vt1llt'd 111 tla' L.1IIL1011 011
1\11 L'l.ll\ IIIII till' 1'111 tlf \\IlL'
nuht'S .1n 187..::' lll>rtd11111d r,h'P .lrollmi tilt' 110rld .1s
h' t'w Jlllrl'l''d f'lltit',lS f
L.1sl surnt1wr L,,ml\lrd'' r.1r.1li1St'
lsl.llhi ... 11 tilt' 1\\.llt!lt' Tlw.1trP .1s 111 OIH' ,,t
S
1
''-"'\ n .1t r
ConstrU<
installation
the existin,
William C. I
of the FutL
Marina, ch
ing of a bof
Colonel I
Corps of Er
for the dn
Great Lake
Dredging!
the Marine
of the enti
of the yea1
Marinas
stallation 1
in the ole
southerly
mooring Sl
The Ma
accommo1
berthing ;
before opE
The De
tion of uti
is being
of the uti I
ways of G
Fair Corp
will start
will follm
ment of I
Mrs. Will
left to ri
ment of
poration
the Futu
Construction of the new Marina was started by the
installation of the first section of a new main float at
the existing boat basin on January 23, 1963. Mrs.
William C. Crane, Jr., wife of the president of Marinas
of the Future, Inc., which will build and operate the
Marina, christened the float by the traditional smash
ing of a bottle of champagne.
Colonel Milton M. Miletich, District Engineer for the
Corps of Engineers in New York, awarded the contract
for the dredging of Flushing Bay and Creek to the
Great Lakes Dredge and Dock Company of New York.
Dredging started this month. The immediate area of
the Marina will be dredged this summer. Deepening
of the entire bay and creek will be done by the end
of the year.
Marinas of the Future, Inc. is working on the in
stallation of its new fiberglasreinforced plastic floats
in the old boat basin and will next complete the
southerly floating complex to the west. Requests for
mooring space are being received.
The Marina will be in operation this summer with
accommodations for 200 boats. Completion of 800
berthing and mooring spaces will be finished well
before opening day of the Fair.
The Department of Parks contract for the installa
tion of utilities in the western part of the Marina area
is being processed through the City agencies. Part
of the utilities system, where it passes under the road
ways of Grand Central Parkway, was installed by the
Fair Corporation last winter. Work on the remainder
will start shortly. Paving of the Marina service areas
will follow later this summer under another Depart
ment of Parks contract.
Mrs. William C. Crane, Jr. christens new float at Marina. From
left to right, Mr. John A. Mulcahy, Executive Officer, Depart
ment of Parks, Mr. Robert Moses, president, World's Fair Cor
poration, and Mr. William C. Crane, Jr., president, Marinas of
the Future, Inc. (second from left)

74

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NEW YORK
STATE THEATER
PHILHARMONIC
HALL
Lincoln Center for the Performing Arts and the New
York World's Fair will cooperate in 1964-1965 in pre
senting outstanding programs of concerts, plays,
opera and ballet, thus enabling the Fair and its ex
hibitors to concentrate on exciting and educational
exhibits in the many other fields of human achieve
ment.
The status of Lincoln Center's various component
organizations follows:
Philharmonic Hall - permanent home of the New
York Philharmonic, seating 2,646. Opened Septem
ber 23, 1962. Architect: Max Abramovitz of Harri
son & Abramovitz.
New York State Theater- part of New York State's
contribution to the Fair, to be used for international
performances and exhibitions. Seats 2,703. To
open in April 1964. (See story.) Architect: Philip
Johnson Associates.
Library-Museum of the Performing Arts- housing
the New York Public Library's collections in these
The New York State Theatre at Lincoln Center is shown here
in two views: an aerial picture of construction in mid-winter
of 1963, showing the balconies and orchestra area, as well
as the lobby which will rise through the height of the build
ing. Behind the State Theatre is the completed Philharmonic
Hall and the deep excavation (at left) for the Metropolitan
Opera House, to be completed in 1965. Also shown is the
new architectural model of the facade uf the State Theatre
as seen from across the central plaza. Arches of the Metro
politan Opera are at the right.
arts, opening 1964. Architect: Skidmore, Owings
& Merrill.
Vivian-Beaumont Theater- home of Lincoln Reper
tory Company, seating 1,100, opening 1964. Foun
dation construction is under way. Architect: Eero
Saarinen & Associates; Jo Mielziner, collaborating
designer.
Metropolitan Opera House- new home for the Metro
politan Opera Company, seating 3,800. Scheduled
to open for the 1965 opera season. Excavations
complete, rlacing concrete foundations. Architect:
Wallace K. Harrison of Harrison & Abramovitz.
Damrosch Park- New York City's contribution to
Lincoln Center. At one end of the park will be the
Guggenheim Bandshell for outdoor concerts. Ac
commodating 3,500 people, it will be ready in
1964. Architect: Eggers & Higgins.
Juilliard Building- Opening in 1966, the building
will include Juilliard School, Chamber Music Hall,
and recital studios. Architects: Pietro Belluschi and
Catalano & Westermann.
New York City Ballet Company- will become the
permanent resident company of the New York S t a ~ e
Theater. The. Ballet will open the new Theater m
April of 1964 as the first program of the Lincoln
Center- New York World's Fair Performing Arts
Program.
LINCOLN CENTER FOR THE PERFORMING ARTS
DIRECTORS
ANTHONY A. BLISS
ROBERT E. BLUM
GILBERT W. CHAPMAN
JOHN W. DRYE, JR.
CLARENCE FRANCIS
ARTHUR A. HOUGHTON, JR.
C. D. JACKSON
DEVEREUX C. JOSEPHS
DAVID M. KEISER
GUSTAVE L. LEVY
EX OFFICIO
ROBERT F. WAGNER, Mayor of the City of New York
NEWBOLD MORRIS, Commissioner of Parks
REV. L. J. McGINLEY, S.J.
ROBERT MOSES
JOHN D. ROCKEFELLER 3rd
WILLIAM SCHUMAN
CHARLES M. SPOFFORD
FRANK STANTON
GEORGE D. STODDARD
HARRY VAN ARSDALE, JR.
GEORGE D. WOODS
EDGAR B. YOUNG
OFFICERS
JOHN D. ROCKEFELLER 3rd, Chairman of the Board
WILLIAM SCHUMAN, President
CHARLES M. SPOFFORD I
ARTHUR A. HOUGHTON, JR. , Vice-Chairmen of the Board
DEVEREUX C. JOSEPHS )
EDGAR B. YOUNG, Executive VicePresident
ROBERT E. BLUM, Treasurer
JOHN W. MAZZOLA, Secretary
LINCOLN CENTER COUNCIL
RUDOLF BING, Metropolitan Opera
EDWARD G. FREEHAFER, The New York Public Library
CARLOS MOSELEY, New York Philharmonic
PETER MENNIN, Juilliard School
RICHARD RODGERS, New York Music Theater
WILLIAM SCHUMAN, Lincoln Center
ROBERT WHITEHEAD, Lincoln Repertory Company
75
The aerial photograph to the left shows the major arterial, railroad,
subway and water approaches to the New York World's Fair. La Guardia
Airport to the left, New York International Airport fifteen minutes away
and the Heliport within the Fair site round out the means of access.
Construction has started on the Marina of the Future for 800 boats
for the Fair years and expansion to 2,000 boats later on. The marina will
serve visiting boatmen and be the terminal for excursion boats from
Manhattan and other places along Long Island Sound.
La Guardia Airport is being expanded with a new runway, new parking
areas and a terminal building six times the size of the old one. Terminal
City at New York International Airport will be completed for the opening
of the Fair.
The Willets Point Station of the IRT Flushing subway line will be
modernized and enlarged to handle the major portion of visitors to the
Fair. The overpass to the site is nearing completion.
The Long Island Rail Road Station under the same overpass is under
construction.
The numbers adjacent to highways on the aerial photograph indicate
the several contracts for the World's Fair program as follows:
1 and 2. Grand Central Parkway widening from six to eight lanes from
BrooklynQueens Expressway, through the Fair site to the Kew Gardens
interchange with Van Wyck expressway at center right.
3, 4, 5, 6, 7. The existing four lane Grand Central Parkway is being
widened to six lanes. The narrow right of way required that the addi
tional lanes be built under new cantilevered service roads.
8, 9, 10, 11, 12. Various contracts for the new six lane Van Wyck
Expressway Extension including soil stabilization, ground level roadways
from Grand Central Parkway to Long Island Expressway, viaduct through
main section of the Fair. Flushing River crossing and connection to
Northern Boulevard and Whitestone Expressway.
13. Jewel Avenue Interchange connecting Van Wyck Expressway
and Grand Central Parkway at the south of Meadow Lake. Access roads
to the two World's Fair Meadow Lake parking fields will be provided at
this interchange and from the Van Wyck Expressway.
14. Northern Boulevard, when reconstructed, will serve as a com
plicated interchange sorting out traffic from the north and south on
Grand Central Parkway, from Van Wyck Expressway and from White
stone Expressway. Its one mile length borders Flushing Bay.
15. Just north of the Van WyckNorthern Blvd. Interchange a new
four lane bridge is being built over Flushing River parallel to the exist
ing four lane bridge at the south end of Whitestone Parkway.
16. The present four lane Whitestone Parkway is being widened to
eight lanes and will then carry commercial as well as passenger traffic.
It connects to the BronxWhitestone Bridge and Cross Island Parkway
at the north.
17. The new Clearview Expressway from Throgs Neck Bridge past
Long Island Expressway is being extended to meet widened Grand
Central Parkway at upper right.
Ten miles southwest of the World's Fair, another complex of roads is
underway dominated by the VerrazanoNarrows Bridge. New express
ways in Richmond and Brooklyn are under construction.
Cable spinning for the world's greatest suspension bridge started in
February of this year. During 1964 the bridge will be a World's Fair
exhibit of massive steel construction. During 1965 it will carry visitors
to the Fair.
77
78
The Van Wyck Expressway through the Fair site, crosses the
Long Island Expressway in the foreground and meets the
Northern Boulevard-Whitestone Expressway Interchange at
upper right. Northern Boulevard extends along Flushing Bay
behind the new William A. Shea Stadium. At center is
the Pool of Industry surrounded by Fair exhibits under
construction.
Van WyckLong Island Expressway Interchange. General
Electric Pavilion in background.
G.rand Central Parkway-Northern Boulevard Interchange
along Flushing Bay. The new Marina of the Future will extend
Into the bay at lower left .
Ramp approach to Northern Boulevard.
NEW YORK WORLD'S FAIR 1884-tNe CORPORATIOH
FLUSHING 52, N. V. TELEPHONE AREA CODE 212 Wf 41964 CABLE ADDRESS "WORLDSFAIR"
HOMORARY CHAIRMEN
HERBERT HOOVER
BOAltD OF DIRECTORS
JOSEPH P. ADDABBO
LLOYD K ALLEN
MRS DEXTER OTIS ARNOLD
HERBERT L BARNET
VINCENT G. BARNETI
JOHN J BERGEN
JAMES B SLA.Ct\
WILLIAM SLACK
ROBERT BLUM
BENJAMIN BOTWINICI\
fREDtRIC H BRANDl
f>tTER J BRENNI\N
LOUIS BROIDD
EDGAR M. BRONFMAN
DETLI.'V W BRDNI\
R FRANf\ BROOKS
C'1ARLES f' BUCKLEY JR
RALPH .I BUNCHE
WILUAM H BURKHA.RI
SELIG S BURROWS
DAVID R Ct;LHOLIN .IR
MARl(\ .I CARIELLO
.IOSlPH f CZIRLINO
AMON G Cr.RTER .IR
U.M!J\ A. CliRTER
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NORMf\l\0 CHANDl LR
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HARRY S. TRUMAN
CHARLES E. ESLE
FREDERIC W. ECKER
SIDNEY A. EDWARDS
ELMER W. ENGSTROM
G S. EYSSELL
JAMES A. FARLEY
MRS JOSEPH R FARRINGTON
HORACE C. FLANIGAN
f M. FLYNN
MISS ARLENE FRANCIS
JOHN M. FRANKLIN
PATRICK J. FRAWLEY. JR
RICHARD W FREEMAN
JESSE FREIDIN
WILLIAM D. FUGAZY
ROBERT D L GARDINER
IRA H. GEN1
PAOLINO GERLI
BERNARD F. GIMBEL
FRED M. GLASS
THOMAS F GLEED
LEONARD H. GDLDENSDN
THOMAS M GOODfELLOW
ALAN J. GOULD
HARRY E GOULD
H.t;RDLD E GRt..Y
PfTER GRIMM
MRS DENNY GRISWOLD
Rt..LPH C GROSS
MRS ALICIA
GUGGENHEIM
S\'MOUR HALf'HlTii
JOHN W HANES
W AVERELL H,._RRIM:l>.'N
W.r.l.LAC K
HOUSTON HART
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MRS fliiiD A HAUl"i
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JOHNS. KNIGHT
WALTER E. KOLB
I. ROBERT KRIENDLER
MISS ELEANOR LAMBERT
MRS. ALBERT D. LASKER
MRS. HERBERT H. LEHMAN
ROBERT LEHMAN
OOUGLAS LEIGH
ARTHUR LEV!TI
DAVID M. LEVITI
KUO CHING Ll. JR.
MRS. DOROTHY LIEBES
MRS OSWALD BATES LORD
GEORGE H. LOVE
HENRY R LUCE
NILS A LUNDBERG
STANLEY MARCUS
LOUIS .l MARION
REV. DR JULIUS MARK
MILTON A. MARKS
JOSEPH A MARTINO
+-iERBERl' A MAV
C<-!ARLES B. McCABE
JOHN J McCLO\'
VERY RH. LAUR1\IC J.
M::Gil\ILH. S.J.
GEORGI 1.' tiii::LAUGHUN
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MRS. ER
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WILLIAM
RICHAR[
FREDERI
EDWARD
HAROLD
MRS. RA
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DAVID Rl
JOHN D.
JOHN J.
JOHN A.
JAMES J
ALEX RC
MRS. AN
SAMUEL
BEN JAM
STANLE'
ROBERT
PAUL R ..
JOSEPH
DALE E.
WILLIAIII
DAVID A
JARVIS,
C.R.SIIi
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JOHN I.
DR. RAL
JOSEPH
GEORGI
JACK I.
RALPH
LIEF J.
BEN JAil
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DAVID1
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GENE 1
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CHARLES F. PREUSS
. MRS: ERNEST A G. PROCOPE
.. .EUGENE C. PULLIAM
ROLAND L. REDMOND
. WILLIAM S. RENCHARD
RICHARD S. REYNOLDS, JR.
FREDERICKW. RICHMOND
EDWARD V, RICKENBACKER
HAROLD RIEGELMAN
.. MRS. RAlPH. K. ROBERTSON
WILLIAM E. ROBINSON
DAVID ROCKEFELLER
JOHN D. ROCKEFELLER Ill
JOHN J. ROONEY
JOHN A. ROOSEVELT
JAMES J. RORIMER
ALEX ROSE
MijS. ANNA M. ROSENBERG
SAMUEL I. ROSENMAN
BENJAMIN S. ROSENTHAL
STANLEY M. RUMBOUGH. JR.
ROBERT W. SARNOFF
pAUL R. SCREVANE
JOSEPH T. SHARKEY
DALE E. SHARP
WILLIAM A. SHEA.
DAVID A. SHEPARD
JARVIS J. SLADE
C. R. SMITH
HULETT C. SMITH
JOHN I. SNYDER, JR.
DR. RALPH W. SOCKMAN
JOSEPH P. SPANG, JR.
GEORGE E. SPARGO
JACK I. STRAUS
RALPH I. STRAUS
LIEF J. SVERDRUP
BENJAMIN H. SWIG
GEORGE C. TEXTOR
DAVID TISHMAN
AUSTIN J. TOBIN
WILLIAM J. TRACY
ANTHONY J. TRAVIA
MRS. MARIETTA TREE
JUAN T. TRIPPE
GENE TUNNEY
H: C. TURNER, JR.
HARRY VAN ARSDALE, JR.
JAMES L. WATSON
THOMAS J. WATSON, JR.
SIDNEY J. WEINBERG
DAVID A. WERBLIN
ALEXANDER M. WHITE
ROBERT M. WHITE, II
JOHN HAY WHITNEY
MRS. WENDELL WILLKIE
JOSEPH ZARETZKI
WILLIAM ZECKENDORF
HERBERT ZELENKO
EZRA K. ZILKHA
EXECUTIVE COMMITTEE
THOMAS J. DEEGAN, JR., Chairman
RALPH J. BUNCHE
EDWARD F. CAVANAGH, JR.
LOU R. CRANDALL
JAMES J. DELANEY
BERNARD F. GIMBEL
WALLACE K. HARRISON
ROBERT MOSES
ARTHUR H. MOTLEY
RICHARD C. PATTERSON, JR.
CHARLES POLETTI
WILLIAM E. POTTER
CHARLES F. PREUSSE
WILLIAM E. ROBINSON
SAMUEL I. ROSENMAN
PAUL R. SCREVANE
GEORGE E. SPARGO
FINANCE COMMITTEE
GEORGE E. SPARGO, Chairman
FREDERIC H. BRANDl
GEORGE S. MOORE
WILLIAM H. MOORE
WILLIAM H. MORTON
WILLIAMS. RENCHARD
DAVID ROCKEFELLER
JOHN M. SCHIFF
DALE E. SHARP
ALEXANDER M. WHITE
ORGANIZATION COMMITTEE
BERNARD F. GIMBEL. Chairman
GARDNER COWLES
G. S. EYSSELL
ALFRED E. PERLMAN
WILLIAM E. ROBINSON
Counsel
Bond Counsel
HAWKINS, DELAFIELD & WOOD
Special Counsel
W. BERNARD RICHLAND
Labor Relations
EDWARD C. MAGUIRE
Auditors
PEAT, MARWICK, MITCHELL
&COMPANY
81
NEW YORK WORL.D'S FAIR t964t9815 CORPORATION
ADMINISTRATION
EXECUTIVE
MICHAEL R. PENDER, Deputy to Executive Vice President
INTERNATIONAL AFFAIRS AND EXHIBITS
CHARLES POLETTI, Vice President
ALLEN E. BEACH, Drrector, International Exhibits
DOUGLAS BEATON
GEORGE H. BENNETT
GATES DAVISON
LIONEL HARRIS
BRUCE NICHOLSON
JOHN S. YOUNG
FEDERAL AND STATE EXHIBITS
MICHAEL R. PENDER. Deputy to Executive Vice President
F. J. McCARTHY, Special Representative
F. BOURNE UPHAM Ill, Director, Federal and State Exhibits
INDUSTRIAL SECTION
RICHARD B. WHITNEY. Assistant Director, Sales
PHYLLIS ADAMS, Assistant Director. Exhibitor Relations
JOHN R. REiss; Marketing Director
TRANSPORTATION SECTION
PORT OF NEW YORK AUTHORITY
S. SLOAN COLT, Chairman
AUSTIN J. TOBIN, Executive Director
GUY F. TOZZOLI, Director World Trade Dept.
FRANCIS D. MILLER. Director of Transportation Section,
World's Fair
E. DONALD MILLS. Chief of Planning
CORNELIUS J. LYNCH, Chief of Rentals
82
OPERATIONS
STUART CONSTABLE, Vice President
GRACE M. GLENNON, Executive Assistant to President
RICHARD C. PATTERSON, JR., Chief of Protocol
ROBERTO De MENDOZA, Deputy Chief of Protocol
WILLIAM S. ADAMS, JR., Director, Sports Program
LOUIS B. AMES, Director, Cultural Program
SHELDON S. BROWNTON, Chief Medical Officer
HAROLD J. BLAKE, Office Manager
WILLIAM A. KANE, Director, Concessions
ROBERT I. COHEN, Assistant Director, Concessions
WILLIAM H. OTTLEY, Director, Special Exhibits
MARY JANE McCAFFREE, Director, Special Events
HARRY F. MEYERS, Director, Maintenance and Security
MADELINE TRUSLOW, Supervisor, Files and Information Bureau
COMMUNICATIONS AND PUBLIC RELATIONS
WILLIAM BERNS, Vice President
GREGORY DAWSON, Producer of Special Projects
HOWARD S. JOHNSON,
Thomas J. Deegan Company, Inc.
PETER J. McDONNELL, Senior Representative,
William J. Donoghue Corp.
JEROME EDELBERG, Representative,
William J. Donoghue Corp.
EDWARD F. ROYAL, J. Walter Thompson Co.
COMPTROLLER
JOHN J. BRENNAN, Chief Accountant
ARTHUR J. LESSMANN, Manager.
Insurance Department
CHIEF ENGINEER
S. A. POTTER, Assistant Chief Engineer
WALTER E. GIEBELHAUS, Assistant Chief Engineer
and Chief of Plans
PAZEL G. JACKSON, Assistant Chief of Plans
CARL A. OSTLING, Director of Construction
JOHN C. BABSON, Assistant Director of Construction
CHARLES THOMPSON, Project Engineer
WILLIAM DOUGLAS, JR., Construction Permit Officer
WILLIAM J. KELLY, Assistant Construction Permit Officer
J. P. GROEN EN DYKE, JR., Director of
Waterfront Development
OTTO A. LANG, Staff Electrical Engineer
HAROLD W. LLOYD, Utilities Engineer
GEORGE C. LAPINS, Assistant Engineer
EUGENE HERKOVIC, Building Supervisor
SHELDON BLOOMBERG, Electrical Code Supervisor
CONSTRUCTION COORDINATOR'S OFFICE
WILLIAM DENNY, Coordinator
CONSUl
W. EARl
GILMOA
JEAN.D
WILLIAII
THO MAl
FEROE .
RICHAR
J. s. HJ
ROBERl
A. K. r.1
SAMUEL
SIDNEY
UNITED
NOR MAt
GEORGE
SAMUEL

.NEWYOI
I,;T. Gt?V.
,.,RS. PA
.CHARLE:
WILUAN
MRS. MJ
IRAH.G
MORTIM
JOSEPH
OTTO Kl
JOHNW
HER MAl
JULIUS
CLILAN
WILLIM
JOSEPH
Ex.Qffici
WALTER
JOSEPH
JOSEPH
GEORGE
ANTHOI
AUSTIN
FRED'Ij

Prole
NEW
ROBER
ABRAH
PAUL I
MARIO
NEWBC
ERIC 1
EDWAI1
MARIE'
ANGEL
. .. ijl'ff111>STATE$ WORLD'S FAIR COMMISSIONER
NoRMAN K;. WINSTON, COmmissioner
' J, ROTHWEll, Deputy Commissioner
... KlkGSL,EV, Assistant Commissioner for

;; "EW VQRK S'I'AT! WORLD'S FAIR COMMISSION
GQV.:MALCOLM WILSON, Chairman
PA'-'L E. PEABOOV, Yice Chairman
J; BROWNE . .
:,WILLIAM
. . . ft'R$, MAY DAVIE
. IRA H; $ENEr .. ..
:MORTIMER GORDON
' 'JoSEPH Ai KAISER
. orio KINZEl. . . .
. JOfiNWALTER KOESSLER
. HER.,AN I. MERINOFF
JULIUS L. MINTZ
: CUI.AN S. POWELL
WILLIAM A. SHEA
t, P. SULLIVAN
Ex-OfficiO
WALTER j; MAttONEY
If, CARLINO
..JOSEPH ZARETzKI
. ','GEORGE ,,.GALLS
ANl'H()NV J, TRAVIA
. AUSTIN .w; ERWIN
., F,RED W, PR,ELI.ER
::wn.I.IAM
ProJeCt binM:tor
.. " .. "'"'"' F, WAGNER, Chairman
D. BEAME
SCREVANE
CARIELLO
:,:':/IIIINRhl n MORRIS
COMM11TEES ' .
. tXeeiat!v. committee . . .
Hospflallty tnd.Houae : .
..Prorjlotlon nd SQeclal Eve.nts COI'I:Imltt
. ADVISORY ON SCULP11Jftl
QILMORE D . CLARKE .
. JAMES J; R(IRIMER
NEWBOLD MORRIS
coNSULTING FIRMS
ANDREWS & CLARK, INC.
CLARKE & RAPUANO. INC.
EGGERS & HIGGINS
HAMEL; &. LANGER
HAZEN & SAWYER
LORIMER & KOPF
MADIGANHYLAND, INC.
MORAN, PROCTOR, MUESER & RUTLEDGE
NEW YORK TELEPHONE CO.
ALfRED EASTON POOR
PURDY & HENDERSON
SYSKA & HENNESSY, INC.
TIPPmSABBETTMcCARTHYSTRATTON
WILCOX & . ERICKSON
CfmSULTANT& TO COMMUNICATIONS AND
PUBLIC RELATIONS DEPARTMENT .
JOHN CAMPBELL FILMS, INC,
THOMAS J, DEEGAN COMPANY, INC.
WILLIAM J. DONOGHUE CORPORATION
J. WALTER THOMPSON CO
STATE EXHIBITS FIELD OFFICES
WASHINGTON, D.C. OFFICE
F. BOURNE UPHAM Ill
1001 Connecticut Avenue, N.W
Waahlnaton 6, D.C.
EX 31964 Code 202
ST. LOUIS OFFICE
EVERETT T. WINTER
E. MICHAEL CASSADY
1978 Rillway Exchange Bldg.
St. Louli 1, Mla.Ourl
CHestnut 15813 Area Code 314
OMAHA OFFICE
JAMES R. SMITH
1060 Omaha Nat'l Bank Bldg.
Omaha 2, Nebraska
3411378 Area Code 402
LICENSING AGEMT
MEDIA ENTERPRISES, INC.
MARTIN STONE, President
Mil. TON P. KAYLE, VIce President
MARVIN PIERCE
RICHARD L. ELLIS
Suite 2760
Time & Ufe Building
Rockefeller Center
New York 20, New York
JUdson 22300 Area Code 212
' '
NEW ORLEANS:.OFFIC
ROBERT L sHOW . . ,
5081nte{natlonai Mart,
New Orteani,Loulsli,.. } ..
JAcksOn 53402 Area c:od
KANSAS CITY OFFict
LEW M. PARAMORE
Town Houle Hotel
t<anlas citY, Kanies
DR 1-3070 Area 816 . .
' .
NEW 'Y'ORK WORLD'S FAIR.
HOUSING BUREAU
P.O. BOX 1964 . .
RadiO City Mlori . .
.t.:'!. .
COME TO THE FAIR!
INDUSTRIAL
Director
MARTIN STONE
RICHARD B. WHITNEY
PHYLLIS ADAMS
JOHN R. REISS
FINANCE COMMITTEE
GEORGE E. SPARGO, Chmn.
FREDERIC H. BRANDl
GEORGE S. MOORE
WILLIAM H. MOORE
WILLIAM H. MORTON
COUNSEL
WILLIAM S. RENCHARD
DAVID ROCKEFELLER
JOHN M. SCHIFF
DALE E. SHARP
ALEXANDER M. WHITE
THOMAS J. DEEGAN, JR .. Chmn.
ROBERT MOSES
RALPH J. BUNCHE
EDWARD F. CAVANAGH, JR.
LOU R. CRANDALL
JAMES J. DELANEY
BERNARD F. GIMBEL
WALLACE K. HARRISON
PRESIDENT
WHITMAN, RANSOM & COULSON
BOND COUNSEL
HAWKINS, DELAFIELD & WOOD
LABOR RELATIONS
EDWARD C. MAGUIRE
SPECIAL COUNSEL
W. BERNARD RICHLAND
ERNESTINE R. HAIG
Sec'y of the Corporation
& Asst. to the President
TRANSPORTATION
Port of
New York Authority
AUSTIN J. TOBIN
GUY F. TOZZOLI
FRANCIS D. MILLER
INTERNATIONAL AFFAIRS
Vice President
CHARLES POLETTI
ALLEN E. BEACH
DOUGLAS BEATON
GEORGE H. BENNETT
GATES DAVISON
BRUCE NICHOLSON
JOHN S. YOUNG
FEDERAL EXHIBIT AND
STATE EXHIBITS
CONSTRUCTION
COORDINATOR
DESIGN & CONSTRUCTION
Chief Engineer
WILLIAM WHIPPLE, JR
ENGINEERING CONSULTANTS
W. EARLE ANDREWS
GILMORE D. CLARKE
THOMAS F. FARRELL
ROBERT G. McCULLOUGH
F. J. McCARTHY
F. BOURNE UPHAM Ill
EVEREIT T. WINTER
F. MICHAEL CASSADY
JAMES R. SMITH
ROBERT L SHORTLE
LEW M. PARAMORE
WILLIAM DENNY
DIRECTOR OF
WATERFRONT
DEVELOPMENT
J P. GROENENDYKE.
ASSISTANT CHIEF
ENGINEER
DIRECTOR OF
CONSTRUCTION
C. A. OSTLING
S. A. POTIER
ASSISTANT CHIEF
ENGINEER & CHIEF
OF DESIGN
W. E GIEBELHAUS
A. K. MORGAN
SIDNEY M. SHAPIRO
CONSTRUCTION PERMIT
OFFICER
WILLIAM DOUGLAS. JR.
ORGANIZATION COMMmEE
BERNARD F. GIMBEL, Chmn.
GARDNER COWLES
G. S. EVSSELL
ALFRED E. PERLMAN
WILLIAM E. ROBINSON
ARTERIAL AND HIGHWAY
LIAISON WITH CITY
STATE AND FEDERAL
GOVERNMENTS
CHAIRMAN
TRIBOROUGH BRIDGE
AND TUNNEL AUTHORm
FAIR
NE\NS
CARDINAL SPELLMAN TO
VISIT THE FAIR TODAY
His Eminence Fr.1ncis Cmlm.tl Spell-
man, Archbishop of New York .. tnd dm:t-
cors of the Vatic.m PJvd10n, rod.ty will
lead .tpproxim.uely forty-hiT pnests from
the eastern section of the wunrry to .1 hnc:f-
ing at the Fa1r. John Young of the F.ur
staff is scheduled to escort the p.trty from
the Chancery oftices in i\l.!nhatt.m
The directors of the Vatican P.ml11m
who arc expected to attend tmLty's event
are Msgr. James W. Asip. Msgr T1mothy
J. Flynn, Msgr. Francis l\1. Costtllo .md
Rev. R.tymond Leo11.1rd The Most Rc1-
erend Bry.1n J. McFmeg.1rt. B"hop of
Brooklyn. will .dso .mend the lundu:"n
Representing indi1 idual d1occ ses on th<.:
AtlantiC coast and as far west .1s C:h1c.lgo.
the forty-live diocesan priem wdl heH
details of the V.uican Pavilion. inspect tht:
Fair model, view the Vatican film .llld
rour the grounds. Mr Moses will serve .1s
host at a luncheon for the C.trdm.tl .md h1s
party to he followed by .1 meeting wnh
Fair officials. The purpose oi tht: day 1s to
alert the diocesan clergy of the n.uional .lp-
peal for funds to construcr and operate the
Vatican Pavil10n The pulpit appeal .md
collection IS slheduled for M.1y 2hth
throul!hout the United St.ttc:'
( umlll/1/ed o11 firtge J. c!Ji.:: I
At groundbreaking ceremonies for the Pa-
vilion of India, held ot the Fair on April 8,
1963, Fair President Robert Moses presents
the Fair's official medallion to Mrs. Indira
Gandhi, who presided for her country at the
construction site.
e 190] Nl! World 1 fa" 1964 (orporoto"
OF THE NEW YORK
WORLD'S FAIR
1964-1965
VOL. 2, NO. 4 APRIL lb, 19b3
TOPPING OF FORD BUILDING
HAILED BV ROBERT MOSES
A two-ton 'l'ltl!>n lll .I \1111-lll"t hl,t:h
l'ylon w.ts ""ung 11H11 l'l.l<l' c.1rh tl11'
month <>IT! the Rntund.l entt.III<L <>I I "r'l
.\ltH!lf ( lii11J'III\' I'.! If 1'.11 til(}\\ tOilllJ'ILi
._,trtJdLJLtl '-I(L'l'lcrClfllill 1111 tht llU...,'-.1\L
budd HI/!
Partinpatmg m the n:remon1c:s w1th
Ford i\lotor Comp.tny F.ur
l'rcs1dem Robert \lose., lwlctl the wppinl!
of the Ford budding .ul 1mport.1nt
mdestllllC: Ill the LOnStrllltlllll tlf the 1'.111.
There: 1> hound w he .l ,t:rc:.lt exhdw when
Ford .md D1snc:y get together.
To m.trk the ou:.1S1on. U.S. Steel's Amer-
1<.111 Br1dge DIIJSillll wnrJ..c:r' 11c1H .d.,ft
With .l SIX-lOot lir tree:, .lpJ'filpfi.Hl'il dn-
OLltCd With mini.tture .llltolllohdn ,Ul<l
topped by .l F.m IL1g. The me w,l,
.. pl.tnted" on the final steel \e<tlllll .llld
tl.mkc:d w1th tl.l)!S of the lin1ted St.ues .1nd
the lln1ted N.ltlons. the l.mer symhoill of
the lntern.ltHl!l.tl dur.lctc:r of the: Fair It-
self.
Robert Lunc:rson. Ford rc:mlcnt cn)!l-
nec:r .tssigned til the proJC:lt. ,,tid th.n ex-
n:prion.ll we.uher dunng the p.tst few
week> enJblc:d the Amcnon Bndl!e crew
to complc:te this ph.1st: of work on the p.l-
vdlon.the.td of sche,Jule The huildmg wdl
contain 'HIO tons of strurtur.d .tnd finish-
ing steeL
The "ropp1n/! out" ceremony on the
Fnrd P.tldum w.1s p.trt of .l tr.1Ll1t1on th.it
Ius 1ts OfiJ-!In 111 legend .llld supc:rstltiOil
History tuces the custom h.1ck to the prc-
C:hristi.l!l er.t 1n S(.lndm.t1i.m wuntr1e'
where ne1ghbors helped ont: .muthcr erc:lt
homes .111d then held .1 l ommun1t1' .. r.us-
mg bee:" to cclebr.ltc: tirnsht:d work on the:
h1ghc:st plHilt 1n the house.
W.dt D1snc:y .md h1> ,t.llf .It WED Ln-
tc:rpmes. Inc. .. 1 D1snev suhsi,!J.Iry . . 1rc:
tre.ltlng .md des1gnmg all of the exhd11t
.md c:ntert.unment fe.uures for the Ford
Panl1on. ':
258
WORKING DAYS
TO OPENING DAY
A two-ton top section of a I 00-foot high
pylon as it was swung into place over the
Rotunda entrance of Ford Motor Company's
Foir Pavilion to mark completion of structural
steel erection on the massive building.
Workers of U.S. Steel's American Bridge
Division loter wenl aloft to plant a six-foot
fir tree, appropriately decorated with minia-
ture automobiles, and a World's Fair flag.
Shown is steel worker, Jay Feltham holding
the traditional "topping out" tree.
Wednesday, April 17 (7:30-8:30
p.m. EST}. CBS REPORTS will tele-
vise "The Man Who Built New
York." Noted news correspondent
Bill Leonard will trace the history
of Mr. Moses' accomplishments
in our state and city democracy
and discuss the many monuments
to his prowess from power projects.
bridges and highways to parks,
public buildings and World's Fairs.
NEW YOlK WORLD'S FAIR 1964l965
PlulltlllfSI,N.Y,
IIOIIIIT MOSES, "-tldent
Tel.t 212-WP 41964
FAIR LICENSEES NOW
NUMBER TWENTY-FOUR
As Goldfarb Exposition Sou,enir Cor
poration of New York City signed a li
cense agreement, the total number of
granted under the Fair's merchan
dising program reached twenty-four, ac-
cording ro an announcement by Milron
Kayle, executive vice president of Medi,1
Enterprises Inc., the Fair's licensmg agent.
The Goldfarb concern will handle cos
rume jewelry, souvenir spoons, ceramic
ware and novelties. The three other most
recent additions 10 the licensee list arc
Armin & Comp.my of New York City and
Hortie- Van Manufacturing Company of
Pasadcn.1, California, both producers and
distributors of the various sizes of the of-
ficial Rag of the Fair, and Ed-U-Cards
Manufacturing Corporation of Long Island
City, New York, presently engaged in de-
veloping a line of children's card games
and Rash-card sets based upon the exhibits
and scenes of the Fair.
LATE NEWS ...
A WARNER BROTHERS FILM CREW
SHOT A SEQUENCE FOR THE MOVIE
VERSION OF HERMAN WOUK'S
"YOUNGBLOOD HAWKE" AT THE FAIR
RECENTLY "PANORAMA," SAID
TO BE ONE OF THE MOST POPULAR
OF THE BRITISH BROADCASTING
CORPORATION'S TELEVISION PRO-
GRAMS, WILL CARRY A COMPRE-
HENSIVE FAIR PROGRESS REPORT
ON APRIL 22 PRESIDENTIAL
PRESS SECRETARY PIERRE SALIN-
GER IS SCHEDULED TO PARTICI-
PATE IN THE MAY 4 DEDICATION
CEREMONIES OF THE NEWS CENTER
WILLIAM BERNS WILL SPEAK
BEFORE PUBLIC RELATIONS SO-
CIETY OF AMERICA, CONNECT! CUT
CHAPTER, APRIL 18, IN HART-
FORD, CONN FAIR BOARD OF
DIRECTORS MEETS APRIL 22 FOR
LUNCHEON AND TOUR OF FAIR-
GROUNDS THAT EVENING
ROBERT MOSES ADDRESSES MIKE
AND SCREEN DINNER AT AMERICANA
HOTEL, WHERE HARRY TRUMAN WILL
BE HONORED WITH FREEDOM OF IN-
FORMATION AWARD GROUND-
BREAKING FOR THE STATE OF
MINNESOTA, WITH GOV. KARL ROL-
'/AAG, WILL BE OBSERVED ON APRIL
22.
Greyhound, official carrier for the Fair, unveils "Glide-a-Ride," futuristic vehicle desigr.ed and
manufactured by Clark Equipment Co., Battle Creek, Michigan. They will corry Foirgoers
between their cars and main admission gates, for sightseeing and "step-on-step-off" service.
FAIR POSTERS SOON TO
BE SEEN AROUND WORLD
The first two posters of the Fair's global
information program are now in circula-
tion and ultimately will reach every im-
port,mt market in the world.
Designed hy the J. W.1ltcr Thnmpson
C.omp.wy for the Fair's Communications
and Public Relations Division, the posters
which .tre available in two sizes ( 2H x 42
.1nd I J x I 6) were executed by noted artist
Bob Peak. The smaller version has also
been mounted as a counter card.
With overseas distribution nnw under
w.1y through the otlices of the United St.ues
Travel Service and other outlets, full scale
domestic circulation is set to begin next
week on April 22- one ye.H to the Fair's
opening in 1964.
These initial posters represent only the
tirsr phase of an enormous tie-in promo-
tional campaign which will soon offer for
worldwide consumption one of the most
comprehensive conununir.ltions p.1ck.tges
e\tr compikd for public information.
In the prcrure below, the posters, crc,lted
by Bob Peak (left), .1re giYen otlici.1l .lp
prm.tl hy William Berns, vice president
in charge of Communications and Public
Rcl.uiuns for the Farr. <,)
FIRST NATIONAl- C-ITY BANK
PlANS TO OPEN FAIR BRANCH
Ftr't :\.l!tPn.d ( 111 1\.tllk ltkt !:'"""'\
t'nr 11' \\',,rid, !.ttl 1\r.tthh .111h, '"'\ ,.r
Fchru.1n l.llt.lll,l.u riH "" "' 1 I rh, .\1,
nut 11f ,\frt,,l Ill tht ltl!tll\.lll'll.d .\11.1
II \\d\ h hPth .111 L\hli'll .111,\ .I \, uf
r'11r thl' l.11r, tltltltltl\\ , 1, 11 ,. 1,.,
FAIR APPOINTS TICKET AND
INFORMATION CENTERS
The F.1ir will gram appointments as
"Otlin.tl Ticket and lnform.ttion Centers"
to those org.lnrz.urons whiCh purchase ,1
minrmum of I ,000 .ulmission tickets to the
tntcrn.ltlln.tl exposttton, 11 has been an
IHlUnted hy l'rwm Wm, comptroller of the
New York World's Fair. Reso Travel-
bureau of Swckholm, Swedtn, was the
first Furope.1n travel agency to be so desig-
n.ued hy the F.tir Corporaoon following a
rccem vi>it 10 the site by Gunnar Gorans-
son, nMn.1ger of Reso's travel department
.md C.trl A. Rhehorg, assistant manager.
In .lddttion to the amactrve certificates
gr\cn wtth the .1ppornrmcnts, the Fair will
supply posters, displays and literature.
To emourage .111 adYance s.!le of World's
l'.ur admrssron tiCkets. which will be sold
.11 S2.1JO for adults and Sl.OO for children,
.1 speu.d JdvJnce discoum is being offered
10 chose who purchase fifty or more rickets.
The drscoum, 321
2
.; on bnth adult and
chtiJrcn's trckers. ts J\JtiJble for a limited
11111e only JnJ wdl he dtscom111ued Febru-
.1rr 29. 19(,-!
!lckets ic'r the I'Jtr .md .1ppli-
c.Hil'fl> i,,r .lf'f'<'tntment .1s .10 "Otlicial
Ttcker .111.1 lnt<'fnl.Hlc'n C cmer" may be
nbt.lllltcl [,, \\ [<' Dtrecwr oi Publi-
t.l!ltlllS, :'\ew y,,rk \\\,rfJ's F.m. Flushing
:-.;,.w Yt>rk
lhr hns" tri .. nd at Cnast' Manhattan-
p,,, d R,,, ptt'\ldt'nt ,,, the Chose
Ml111h,1tftln ptto\t'"h his 's
.,.,,,,blr "' thr \\,,fds Fnir 1964
t..'r l"'l'l) admission
'" "" '"\l rhf" , R""brtf
P'"''dr"nf ,,, rh"" t,HI l,,,,t"-,1 tf \H "'n(l' f
idi\J'"'' .,,nm"""'' ,,, ,h,tt" '""' odn1nce
!11
The Boy Scouts of America will corry out
their promise to "Do a good turn doily," not
only at their own pavilion but also around
the Fairgrounds as needed. More than two
thousand Scouts from across the country will
work as aides to handicapped and aged
visitors to the exposition.
MORMONS BREAK
GROUND FOR PAVILION
AT FAIR
Elder H.uold B. Lee: of S.tlt Ltke ( It).
represmting l'res1dcnt D.\\ 1d 0 1\1, K.t)
of the Clumh of Jesus ( hmt of Lmcr
D.ty Satnts. broke ground on M.mh 27 f111
the Church's p.ml10n ,It the l'.ur.
Following .111 olliLI.tl weluHne hy Stu.trt
( onst,thle. l'.ur \'IlL: presldl'IH 111 LhHge of
Opcr.ttums. J-:ldn Lee. ,, memhn of the
Coumil of Twehe Apostks .tnd ch.urnun
of the l\1ormnn Fxh1hltll>ll ( L>lllllllttce.
climhtd the L,th of .1 pdc dn\'<:r to sink
one of the nuny pde'i upnn wllll h tht
p.tvililln will re'it. In dediLlttng thl >ttL,
he s.tid "W1th more tlun 2.!HHl,OOO melll-
bers .truund the world, It 1s fitting th.u the
Church uf Jesus Chmr of Lmcr-D.ty
S.tints he represented .It the \X'orld\ F.ur
whllh wdl dr,un.ltiZt the mtcrn:l.ltl!ln of
J'L'"J'Ics uf the world .llld thell hope' for
'Pc.tcc Through l'ndcr'it.utd,ng
So,lllng [\\the \[tlrll'' .thull the ,t.;rlltllhl.
the flll.d pu111t of the p.nd1on will he .1
12"-f<H>t 'J'Ifl. tl.mknl hv t\\ll ,m.tlkr
tllWU'. rq'lll.t> uf the Ll\t 'J'Ire' "' the
f.unnl S.tlt Ltke ( It\' Temple pf the
( hurth A ,t:dded ,t.ltue "f the
,'\!nrt>lll L rtl\\ns the 111.1111 to\\U Bchtnl
,md the Un\ers \\ dl he the t\\ 111
h.tlls C<Hlt.llntng twn the.lttl\ .IIlli _c.ilkn'
displ.l)lll,l: the exhllw's theme
St.trch fur H.tp(''ncss
latter-Day Saints.
PRINCE BERTIL BREAKS
GROUND FOR SWEDISH
PAVILION
H1s Royal H1ghness Pnnce Ber!ll of
Sweden ottiu.ued .It the 1\f,mh 21 ground
break1ng ceremon1es for h1s wumry's ex-
lllhlt w1th Governor Ch.nlcs Poletti, Lur
VICe president for lntun.ltlon,tl Aff ,ms
.md Ambassador Nylander, L h,ur-
nun of the Swed1sh Consortnun. sponsor
of the exhibit.
The one-story Swed1sh l',t\ d1on has been
dcs1gned undu the thtllll' of "Cre.ttlll'
Sweden" hy two Stockholm HLhltl'Lts.
S\en B.tckstriim .tnd l.c1f Hcin1us. ft,
org.1111Zing tonsortllllll ,drc,td)' LOillJ'rl"''
such well-known wmp.tnll'' J'i ASFA.
Nordi,k.t Komp.tnll't, SAAH. the
wnn:rn, Stuckholms Llryggencr, Pnpp C.
I.yckholm and Svcnsk Form. The Swcd1sh
Institute ,md the Swedish Tourist Asmci,t-
tlon h.m.: also mdlc.l!c:d rhe11 will111gne"
tn p.micip.l!e.
Recreating one of the great successes
from the l<JVJ-19-iO World's F.tir, the p.t
vilion will offer a restaurant fe.uunng
smiirgashord and .1 ddic.uessen for the
sale of Swedish foods. In ,tddirion to its
exhibits displ.tying ,tdv.mced indusrri.d
rechni<Jues, handicrafts, tourism and the
cultur.tl .Khievements of Sweden there will
he .1 display of Swedish art. "
His Royal Highness Prince Bertil of Sweden
presents gloss goblet to Governor Charles
Poletti at groundbreoking ceremonies for the
Swedish Pavilion.
PAVILIONS RISING FAST ON
AVENUE OF THE AMERICAS
M.trch m.trked the st.trt of Wll'itruLtllln
for two p.lYillllllS whtch. with other l'r"1111
ncnt exhibits nf our ne1ghhor-; tt> the
South. will he represented on the F.ur\
AHnue of the :\mem.l'i
Ground w.ts broken l\l.trLh 21-i for the
P.n ilion pf the ( cntr.d.unem.m Common
l\l.Hkc t Rcpuhlll' nf Hondu r.l'i. Cum-
m.d.t. Nictr.tgu.t. ( tl\t.t RIL.l .tnd Fl S.th,t
dur. F.ltr l're'iltnt RPhL-rt M"e' p.trtllt
l'.ltL'tl 111 the L L'l'l'lllflllll'' \\ 11h Cui Ullllr
( Iurie' Poltttt .111d ()r Pcdr" Ahel.tr,l"
Dcl!.!.ldu. Su ret.trv-( ;entr.d "f the PLrnu
nen; Se, rtt.trl.lt of the (;,ner.d Tre.lt\' llf
( cntr.d-.tnKrtL.lll l'u>rJPI111L lntq;r.ttlllll
The tnllo\\lll,C d.ty. "md.tr Ll'll'llllllllt\
\\Lie hclcl ft>r the ,t,lrt uf LOn>tructlllll un
the 1'.1\ dt!lll uf \'enezucl.t.
Against an appropriate flurry of snow,
ground was broken on March 1st for the
Swiss Pavilion with shovel-wielding cere-
monies by Dr. Marcel Durioux, president of
the exhibit, and Governor Charles Poletti,
Fair vice president in charge of International
Affairs. Planned as a chalet, the pavilion is
being sponsored by the watch, cheese, gift
and chocolate industries of Switzerland. It
will rise at the southern terminal for the Swiss
Skyride, a separate exhibit that will span
the Fair's International Area.
Model of the Pavilion of Austria which is the
award-winning design of Gustav Peichl. A
triple A-frame design effected in wood
achieves the dual symbolism of Austria as a
land of mountains and timber.
John P. Humes, chairman of the Boord of
the Hong Kong Trading Company, and Gov-
ernor Charles Poletti, vice president, Inter-
notional Division, at roof-raising ceremony
for the Hong Kong Pavilion.
First steel was set for the Travelers Insurance
Companies' exhibit on March 28th. Attending
the event were Roger Wilkens, vice president
of Travelers; Henry Palm, supervisor; George
Merritt, supervisor, World's Fair program;
Seldon Fox, architect of Kahn & Jacobs; and
Frank Sloss, George Fuller Company. The
twa steel frames, in abstract umbrella forms,
will be completed in six weeks.
11
0YNAMIC MATURITY,"
A NEW EXHIBIT
Robert Moses, Dr. Ethel Percy Andrus
(seated), Dorothy Crippen and William
C. Fitch at agreement signing for a new
exhibit, "Dynamic Maturity," designed to
demonstrate how older persons are a vital
part of the American scene. Dr. Andrus
is founder and president of the two spon-
soring organizations, National Retired
Teachers Association and the American
Association of Retired Persons.
The exhibit, a model of which will be
featured at the International Gerontology
Congress in Copenhagen in August, will
highlight the individual's potentialities for
growth and development at any age.
CAROl NAL SPELLMAN
( co111mued from {'age 1, col. 1)
In addition to a publicity kit which will
be distributed to the visiting priests by
Msgr. Flynn and Msgr. Asip, the Fair will
distribute to each guest copies of the
Progress Report, this issue of Fair News,
the Fact Sheet and prints of the Vatican
film for use by television stations in each
diocese. Eventually, eightysix dioceses
will receive prints of the film, so that na-
tional coverage will be assured before the
appeal.
The day will conclude with a dinner in
New York, where the Fair's publicity con
sultants will supply "home town" pictures
for use in local and diocesan papers. e
BALLET IS MOVING TO LINCOLN CENTER FOR FAIR
The New York City Ballet will open
the New York State Theater at Lincoln
Center for the Performing Arts on April
23, 1964 as part of the World's Fair, ac-
cording to an announcement made jomdy
by Newbold Morris, chairman of the board
of the City Center of Music and Drama,
and William Schuman, president of Lin-
coln Center. Emphasizing that the ballet
performances would be priced at a $4.')5
top, thus continuing the City Center's pop
ular price policy, Mr. Morris stated that
the ballet company wtll perform at the
St.He Theater for twenty weeks each y ~ a r
m 1')64 and 1965. Now under construc-
tion, the 2703-seat New York State Theater
has been planned primanly for dance and
operetta. It is being financed largely by
fifteen mtllion dollars made avatlable by
the State oiS part of its participation in the
N<:w York World's bir. The City of New
York is pro\'iding o1nother S4,3!l3,000 to
cover certain special features of construc-
uon .md land costs. e
CALIFORNIA, MISSOURI
ADVANCING FAIR PLANS
As Missouri and other state legislatures
passed appropriation bills assuring their
representation in the New York World's
Fair, a site of almost two acres has been
assigned to the State of Calitornia for its
pavilion, it was announced by General
William E. Potter, Fair executive vice pres-
idem in charge of the Federal and States
Area.
California's Governor Edmund G.
Brown has authorized George Murphy As-
sociates of Hollywood to develop his state's
exhibit plans. It will be located adjacent to
one of the pedestrian bridges connecting
the States Area with the Transportation
section. During a recent visit to the site,
Mr. Murphy and his associates, Lee Savin
.md John Arens, revealed that the pavilion
will feature industry, agriculture and water
resources among the other assets of Cali-
fornia life and culture.
Following legislative approval and a
.S'iOO,OOO appropriation for the Missouri
World's Fair Pavilion, plans were well
under way for a May 24th groundbreaking
by Governor John M. Dalton. The chair-
man of the Missouri World's Fair Com-
mission, General Leif J. Sverdrup, has
announced appointment of James Beisman
as executive director. Architects Kevett and
Myers of Kansas Ciry are completing plans
for an exhibit portraying Missouri as a
"Miniature America." The "Spirit of St.
Louis," made famous hv Charles Lind-
bergh's transatlantic Aight, will be a fea-
tured attrolction in the I 0,000 sq. ft. main
exhibit hall along with examples of the
latest of space vehicles. Also planned are
displays highlighting the history, culture,
industries and tourism of Missouri, and .1
restaurant which will be housed separately.
The legislatures of West Virginia, New
Mexico, Alaska, Tennessee and Maine are
o1lso among the most recent to approve
funds for World's Fair participation. e
Rendering of the Pavilion of Missouri.
:1 -', . .. .. -
1
;if:X:lrr ';f(t}!l

co
c ..... , ... _ .. _ .... _ ... ,r_
HERF ..
Bon. Paul R. Sorevane
Prealdon\ of CUJ Couoll
CUr Ball
tort 7e n. t. 11
,
, '\,
..
, .
NEW YORK WOR
VOLUME 1, NO. 4
. ~ 1 \ \
., , , .. ,, I :
.......
FAIR 1964-1965
,,_;
':. t:
.JUNE 28, t9&3
Roman R t.
"'"rl\ e IC at
fou:JrlatJ, .. J(!l'hn i("f>!J.
f { ra_r.;h v.rl 1\ r ,.., ..
WorJds f'ri Rt th; Hrl'l1,1n rolurnn
Wa.fi ..... '-'t . '
Th announced " 1r:d Li"n P , . n Pa\'i'lion
e Jol'da . a_v. n Sf'nted t
Include di ll1an Pavur o the
D splays t ton, .
ead Sea S o J.J stages Wt/J rost $5 -
croJJs an<l1Iaiv at the Life ot C 6i,O(IQ, w;u
. Land crafts. hr/st, blb//caJ
camP sough\
fot \1\s\\ofS
'to \Nor\d's fait
...... "\'W\1.0 b - - - ~ - ..
"N e""' " o l ' ~
1963 N1 w Yo
c:olor svsrrm. Ccnrer for tile opera.
hoo WJII be"" ulrra.IIIOdern build .
. ng Where ""lfors Will Watch all steps
'" the color Programs.
A lllobl/e umr Will range over
the picking up remotes
for over the system.
RCA
0
/lic,al., csfimare that the) Will
have to Prouucc enough Programino
ro fill. 2.0oo hours in each of th;
h\-o fa1r seasons.
Dr. Engstrom, RCA Pres;.
C\p'""mg RCA's role ar the
"" "'Ys the operation Will Proviue
" IIIC<11um of
the neeu arise.\ ...
TV l'rom The
corporntion ha
1
Otllf'rs to tolJow \\'h(ln
Fe,.,._,. Anrl,us, /lrc.<irbu
e,. (Jf the- h\o
for fl/f/rr [Jf>r:-ons in
nnr1 .\t,"s DoJothv (
/JI'er<fcnr or lhr . ,;(}('li!f .
Tir,f,crr .1/'"'"' /JI'o.sj<f<'IJt ro(
You, ll'orJrJ's Fa;,., in
IJIrco ion;.: <'crem,""'' "t r hr
for tho "-'hlbit 1s Din
M:uurrr.l. Th" "''"hit,
flu .\auon.1J Htlfufd
Foir Nomes
Lody Aides
Tho World's Faw an.
llnunccd the forma !I on or
8 IVomen's Advisory CounciJ
to roccilo dIso and enter.
taJn PromiiK'nr and
E:ro"Ps \'iSJting th,.
'""'""
1
"
11
"
11
1 "'" Am<'rican .
"'"
1
'"
11
"
1
Hotllr<l f'<'rs,,ns. is
r;,
1
rd lo I he in<ftpondrnc<'
(lnrJ r
1
t fl/cJpl' '
Tho council \\iJJ be headf!d
NHT.\.AAJrp h.,," <'rnll,,n,.d
br,shtfl of "l'rr 71"'.1KJO.
. r,,. 1-.'thr/ 1-'trcy Anrlr,, CJI)
liter,,,,,'"" ill!<},.,
11<1/i)( 11 lt'tl,rtt, lo lit, ,,
by .l!rs. Os\\'afd B. Lord, for.
";r U, S. delegate to tl)o
LN, and Mrs, Dorothy Lew1s
"'lll be chairman Of the
ecutNe COrnmllteo .
111
''/t< '
1
11
'"<t'"ll P(dror /1
1
" '" ll1o 'lrrco,, n{ lrt,.
""'' .... ," (' "'"' ""' "' ''"''" ,.
Ltrrq,.'
Ot!J<rs 10 the counr1[ "
1
:t
be .1, ' ''",." .J.,n., Jlccar.
r.,, <IJ:ert,r <>/ 'Pciaj
nL>. IIJ/1 sene ""
ec"'" .:rorary and Mr.<,
Rteha rrt J. Old.<, deputy
c h a I rIll a n. lirmorat) co.
chairmen "VJ bo MJs. llob.

to Pnrr ICip,re FAciJ Rl.<o
'''''"'d <oo fl:m, Are
j.JftltJnpatr rnr.l' iJJc/ucle
c-"'Por,tJon. f'ound.,_, F1in1Jture
Innnd Co, Ov,,.n.c; .
A!e.""drr Sm,th Caroct,,, The
l-TJckory Choir Co. F'rancL<can
l.enox ChJna. nd lhe Wallvap.,
The Amel'lcan Institute or
Miner. and Th, .NatJonaJ Society or
O..,,Jgners are <o-olJ_rratlng In tha decors
_ nd
ot the model hou

80
,_
______________ ________,------------ ----
Fair's First Big Sprouts
----------------- __________ ,
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GA o o o tCDif tlhlce fUJJrtUJJre o o o
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NEW YORK'S
MIGHTY MOSES
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MANUFACTUftERS
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f. F, OllirFITHJ CO... 4 MU(Ullt CO.
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1M Nil Tit AIJJII'fUJt d.t1 A.INWilf/o4

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