Data available Doubtful about availability (Clarification needed) Data not available Data available but currently in the

process of pulling it Marketing variables Variable Visits Direct visits Facebok visits Affiliate visits Organic visits Paid visits Visits from mailers Visits from MRP mailers New visitors Return visitors Status Table name Google Analytics Google Analytics Google Analytics Google Analytics Google Analytics Google Analytics Google Analytics Google Analytics Google Analytics Google Analytics

Total number of transactions made by new customers

Fact_order

Total number of transactions % of customers visiting Myntra.com split by City Tier (Tier 1, Tier 2, etc) Day level GRP for marketing channels

Google Analytics

% of transactions split by Coupon type

Fact_order

Merchandizing variables Variable No of live SKUs split by Category & Brand % of Broken SKUs split by category % of Broken SKUs split by brand % of Broken SKUs split by Core/Fashion % of Out of Stock SKUs split by category Status Table name Fact_product_snapshot Combination of Dim_Product + Fact_product_snapshot

Fact_inventory_count

% of Out of Stock SKUs split by brand % of Out of Stock SKUs split by Core/Fashion % of New Arrivals split by category % of New Arrivals split by brand

Fact_inventory_count

Dim_product % of New Arrivals split by Core/Fashion

% of SKUs split by discount slab and category % of SKUs split by discount slab and brand % of SKUs split by discount slab and Core/Fashion % of SKUs split by price point and category % of SKUs split by price point and brand % of SKUs split by price point and Core/Fashion Dim_product Fact_product_snapshot

User Experience variables Variable No of failed payment gateways Average rank of clicked products Total no of times a product was shown Total no of times a product was clicked Average loading time of page % of visits where a banner was clicked split by banner type Status Table name

Fact_basic_funnel_details_sna pshot Google Analytics Google Analytics

User Activity Variable Avg time spent/visit No of pages visited Status Table name Google Analytics Google Analytics

No of PDPs visited Dropout % at page view Dropout % at PDP Dropout % at cart Dropout % at order No. of times logins happened

Google Analytics Google Analytics Google Analytics Google Analytics Google Analytics Google Analytics

ability (Clarification needed)

urrently in the process of pulling it

Column name Visits Visits Visits Visits Visits Visits Visits Visits Visits Visits

Level of data Hour Hour Hour Hour Hour Hour Hour Hour Hour Hour

Purchase_sequence

Hour

Coupon_code

Hour

Column name Is_live_on_portal Is_style_active Is_SKU_active

Level of data Day Day

Net_inventory_count

Day

Net_inventory_count

Day

Style_catalogued_date Style_catalogued_time

Day

Discount_percent

Day

Article_mrp

Day

Column name

Level of data

List_count PDP_count avgPageLoadTime Total page loading time/pageviews visits

Hour Hour Hour

Column name timeOnSite/visits pageviews

Level of data Hour Hour

pageviews exits exits exits exits

Hour Hour Hour Hour Hour Hour

Comments ga:hour=@00; ga:hour=@00;ga:medium==(none) ga:hour=@00;ga:source=~^\Qfb\E ga:hour=@00;ga:source=@aff ga:hour=@00;ga:medium==organic ga:hour=@00;ga:medium==cpa,ga:medium==cpc,ga:medium==cpm,ga:medium==cpp,ga:medi um==cpv,ga:medium==ppc ga:hour=@00;ga:source=~^\Qmlr\E ga:hour=@00;ga:source=~^\Qmrp_mailer\E ga:hour=@00;ga:visitorType==New Visitor ga:hour=@00;ga:visitorType==Returning Visitor

In the fact_order table, if purchase sequence is 0, then that is considered as a new transaction

Definition of Tier 1 and Tier 2 cities is not available. Rahul to check and get back to us with definitions Putting this as "Not available" since there has not been any news from Guru Assuming "Coupon_code" column in Fact_order table is the required column to get this. If so, we need to know what keywords to look for to create the coupon type. Eg: If the coupon code has the word NEW, it is an acquisition coupon

Comments Fact_product_snapshot table has these details. DATA AVAILABLE ONLY AT DAY LEVEL "Is_style_active" column in the Fact_product_snapshot should give us the information about broken SKUs. DATA AVAILABLE ONLY AT DAY LEVEL Fashion_type in "Dim_product" Fact_inventory_count table and "Net_inventory_count" column. DATA AVAILABLE ONLY AT DAY LEVEL

Fact_inventory_count table and "Net_inventory_count" column. DATA AVAILABLE ONLY AT DAY LEVEL

In the Dim_product table, the style_catalogued_date and style_catalogued_time columns could be used. Ask about the duration of New Arrival. DATA AVAILABLE ONLY AT DAY LEVEL

Discount_percent column in Fact_product_snapshot DATA AVAILABLE ONLY AT DAY LEVEL

Article_mrp column in Dim_product table DATA AVAILABLE ONLY AT DAY LEVEL

Comments Currently not available. Rahul is working on pulling this data Currently not available. Rahul is working on pulling this data Fact_basic_funnel_details_snapshot ga:hour=@00; page containing:(hpbnr+lpsub+hpsub)

Comments ga:hour=@00; ga:hour=@00;

ga:hour=@00;ga:pagePath=@/buy ga:hour=@00;exit page path contains "nav" ga:hour=@00;exit page path contains "/buy" ga:hour=@00;exit page path contains "cart" ga:hour=@00;exit page path contains "mkpayment"