Introduction Smiling is one of the simplest way to approach the person you meet every day.

To maintain that smile use toothbrush to have a cleaner and whiter teeth. At first, our group concept was started from different creativeness of each member. Plan A is to make the toothbrush more usable in a way that there is another useful feature on the toothbrush. During class discussion, Prof. .Wovi told that You should think out of the box. Thats why we come up with the plan B. Our first assignment is to find videos online, to have a good pattern for the advertisement. We evaluate several videos that we searched and choose the most appropriate that caught our attention. Then, we decided to add a twist in that video advertisement.

Objective The objective of the advertisement is to introduce Oral Pick to the market place and to create a new brand image of toothbrush.

Purpose Our advertisement aims to introduce our companys new product which is Oral Pick toothbrush. The purpose of our advertisement is to develop image & reputation which includes quality satisfaction when buying our product. This advertisement will also show the features & advantages of our new product. It will help our company to increase our volume sale and production.

Description of Target Market Geographic: Lives in the Philippines Demographic: Age: Gender: 30-45 years old Male and Female

Target market Class Income: Family size: 3-4

Form of Media A. Television We use television because it is the most effective advertising format. GMA 7 station is one of the two major stations in the Philippines which gain highest ratings any time of the day. We choose these station because most of the viewers are watching them. Our target audience is the working people who usually have working hours between 8am to 5pm in the afternoon. When they come home at night thats the only time for them to enjoy & relax. GMA 7 6-8 pm Monday to Friday

P 90,000 per 30 sec. 3 x a day B. Radio 90.7 Love Radio has the highest rating in all radio station thats why we choose these. We will play it every Saturday and Sunday morning. 7-10 am Spots/day 5 C. Print Ads We choose newspaper as our print ads because it is the most common printed medium that people usually seek when they want to read. Inquirer Full Page (Colored) Twice a week P303,085.8 (Saturday) Lengths (sec) 30secs Rate P 18,500/ 30secs No. of days 8 Amount P 740,000 per month P 441, 000 per day x 20 = 8,820,000 for 1 month

P 349,450.2 (Sunday) P 652,536 per week P 652,536 x 4= 2,610,144 per month

Message The message of our advertisement is to persuade our audience to buy our toothbrush and give them an idea that even Dentist uses it to prevent oral plaque and also to prevent toothache.

Advertising Theory Our advertising campaign tackles the advertising theory of hierarchy of effects model. It gives us the awareness when it comes to the benefits of our product. It also gives us practical reason in purchasing Oral Pick toothbrush because even dentists use it & recommend to their patients. And also leverage point for showing the benefits of the product with personal value like 25% fast cleaning action than other competitor and gently target those hard to reach areas between teeth. Sources: www.pinoyexchange.com/forums/showthread.php?t=315098 oohresource.multiply.com/photos/hi-res/1M/23 http://www.inquirer.com.ph/pdf/pdi_display_rates.pdf

Oral Pick Toothbrush

AMK Company
Group 5
Account Executive Eranista, John Malcolm Guevarra, Annalyn Joy

Budget and Finance

Bariring, Arliz Shane Pilapil, Dia Rose

Accounting
Alvor , Aira Carbonilla, El Jay

Media
Pabellano, Crizette Rotia, Jorjette Anne

Creative
Marcial, Princess Marry Ursales, Henry Jones

Group 5 III- AMK Alvor , Aira Bariring, Arliz Shane Carbonilla, El Jay Eranista, John Malcolm Guevarra, Annalyn Joy Marcial, Princess Marry Pabellano, Crizette Pilapil, Dia Rose Rotia, Jorjette Anne Ursales, Henry Jones

JINGLE

Oohh hooo hoo hoo.. Iba ka pag Marketing Malakas ang iyong dating Dahil nauuna ang iyong kurso hhooo.. Kailangan magtiwala Wag lamang magsasawa Pagkat dito dadami, ang iyong pera Dito na hohoooo.. sa College Business Ad..

Wag kang mag alala Ikaw ay sasaya.. Dahil ang susunod na bida.. Ang image mong.. BIGTIME..