Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
THE BIG PICTURE: WHO DRIVES CONTENT & OPINION IN THE MEDIA?
Ever wonder how op-eds t into the broader news-media world? I do. So, put the 2012 Byline Survey results in context, I felt the need to get a better sense of the broader news media environment and the ways in which op-eds are situated within it. Here is a look at statistics on the production and consumption of news and opinion in traditional and new media. Who Produces Media Content? On the production end of the news I tried to answer these questions: - Who is writing? - What are they writing about? - Who is playing what role (experts, spokespersons, or sources)? Traditional Media Each year the American Society of Newspaper Editors conducts a survey of newspaper staff demographics. In 2011, 847 of 1,405 daily newspapers (58% of the national total) responded to this survey.The report revealed signicant disparities in race and gender.According to this report, 441 newspapers responding to the ASNE census had no minorities on their full-time staff. In the demographic composition of the41,600full-time staff journalists working at the surveyed newspapers. Women: 15,400 (approximately) =37% (minorities: 19.3% of women) Caucasian women: 30% of all staff journalists Minority women: 7% of all staff journalists Men: 26,300 (approximately) =63% (minorities: 10.8% of men) Caucasian Men: 56% Minority men: 7% * Keep in mind that according to the US Census 36% of the population are minorities.
In 2010, the Global Media Monitoring Project conducted a survey on the contributions of women to news media in 108 countries. Among other things, they examined the topics that women contribute to in newspapers, television, and radio and the ways in which they contribute to them. Although GMMP has charted signicant gains since its rst study in 1995, they have held to their original observation: In no medium, region, or news topic did the female-male ratio approach parity. Womens visibility in the news was extremely and uniformly low. Interestingly enough, the 2010 GMMP ndings on the distributions in topic matter contributions mirrored that of the OpEd Project research. The chart below illustrates this tendency for women to contribute least to politics and economics, more to health, art, and education, and most to Pink Topics.
NEW MEDIA
In the digital realm there are fewer statistics on new media production due to its decentralized and sprawling nature. Enter The Gender Report! The Gender Report has tracked gender representation in online news outlets* for the last 10 months by looking at one lead article in each of eight websites once a week. They found that in the rst 9 months of their survey women made up 38% of authors and 25% of sources. Ive also taken a look at blogging activity to get a sense of the gender balance of new media output. A 2010 Technorati survey found that bloggers are predominantly male and more afuent and educated than the general population: 2/3 of bloggers are male. 79% have college degrees / 43% have graduate degrees 1/3 have a household income of $75K+ 1/4 have a household income of $100K+
Researchers at Northwestern University found that in general, men are far more likely than women to share their work (be it writing, photos, videos) online, but when they controlled for self-reported digital literacy the gender gap disappeared. The researchers concluded that the disparity was a result of self perceived skill levels.
As for the new media outlets that we have been tracking, 52% of The Hufngton Post audience is female. Caucasians are disproportionately represented, making up 79% of all readers. It has recently added blog categories especially for blacks, Latinos, and LGBT voices, so I suspect those numbers will rise in the near future. 65% of their audience is college educated. Salons audience is 56% male, overwhelmingly Caucasian (84%), and highly educated (72% are college educated). In these two examples we do nd a relationship. According to our research, men have written about 64% of the articles at the Hufngton Post and 78% at Salon. When the nal analysis of the Byline Survey is completed, we will be able to see whether or not women contribute more to the Hufngton Post in all subjects, or whether they simply write more Pink Topics. Huffington Post
Salon