OBJECTIVES & SUB-OBJECTIVES MARKETING PROJECT REPORTS MBA

1) A study on customer awareness to enhance market share of Bajaj Allianz Unit Link Insurance Plan in Hubli city
Sub-Objectives: To study the awareness level of Bajaj Allianz ULIPs with view to recommend measure to improve market share. To find vital communication media. To know the factors that influence investors while taking investment decisions. To find potential market for ULIPs.

2) Comparison between traditional plan & ULIPs ICICI Prudential life insurance Sub-Objectives of the Study: To know aware of investing in ULIPs and Traditional plans To Study and Compare the Traditional Life Insurance Plans and ULIPs with respect to ICICI Prudential life Insurance. To know the factors influence while purchasing life Insurance plans. To know the factors influence while purchasing the particular category of plan 3) A study on CONSUMER BEHAVIOUR At Vodafone Sub-Objectives of the Study: To assess, the consumers needs and wants. To predict, the consumers acceptance of firms various informational and Environmental cues. To gauge into the consumers mind and understand different consumption related aspects, of individuals. To know the percentage of usage of value added services. To understand, behavior, of brand loyal consumer. To understand, behavioral pattern of potential consumer. To analyze, the buying motives of the consumers, while making their purchase decisions.
Babasabpatilfreepptmba.com Page 1

OBJECTIVES & SUB-OBJECTIVES MARKETING PROJECT REPORTS MBA

To understand, expectations and satisfaction level, of consumers 4) A study on To identify the Advertisement & Sales promotion activities adopted by the Keshav Cements & Infra Ltd Sub-Objectives of the Study: To know the brand awareness level of Keshav Cements To know the effectiveness of Advertisement on customers To know the rivals Advertisement & Sales promotion strategies The factors that influencing customers to purchase the cement

5) Customer Satisfaction on Vijay Karnataka a daily News paper at Bagalkot. Sub-Objectives of the Study: To know the customer satisfaction level towards the Vijay Karnataka news paper. To know the market share of the Vijay Karnataka news paper in the Kannada news paper industry. To know why people prefer Vijay Karnataka news paper whether for: Its local news coverage. Price Advertisement To know why people go for Vijay Karnataka news paper as a media for advertisement whether for its Circulation Reasonable price

Babasabpatilfreepptmba.com

Page 2

OBJECTIVES & SUB-OBJECTIVES MARKETING PROJECT REPORTS MBA

6) A study is to understand the satisfaction of customers towards after sales services of Bharat gas agency Sub-Objectives of the Study: To understand the efficiency and effectiveness of existing services at shreepatigouda gas agency Indi. To know the customers opinion with regard to after sales service of their gas delivery To know the satisfaction of customer with regard to post sales services. To identify the factors this affects improvement and development in rendering service. 7) A STUDY REPORT ON CUSTOMER SATISFACTION AND SERVICE ANALYSIS
OF MANICKBAG TVS IN BELGAUM CITY

Sub-Objectives of the Study: To know the customer satisfaction level towards services of Manickbag TVS. .To knows the problems presently faced by the customers at Manickbag TVS. To study the post sales service performance. To know the new area of improvement. 8) The objective of this study is to understand the public awareness of Tata Indicoms Dont Stop Mobile Phone & to study customer profile & understand the potential market for dont Stop Mobile Phone Sub-Objectives of the Study: To know the awareness of the customer about Tata Indicom. To study consumer profile. To study market potential for Tata Indicom telephone service in Dharwad city.

Babasabpatilfreepptmba.com

Page 3

OBJECTIVES & SUB-OBJECTIVES MARKETING PROJECT REPORTS MBA

9) A study on to know the perception of customers towards Indica V2 Xeta which will help the company to make proper marketing strategy to render good services and satisfy the needs of the customers

Sub-Objectives of the Study: The study will help the company to know the perception of customers. The company can find out the effectiveness of promotional activities done for Indica V2 Xeta car. The study will help the company to make proper marketing strategy for their weaker areas. The study covers the customers of Manickbag Automobiles owning passenger cars in Hubli city. 10) The the study on to know the brand awareness of GM in the minds of customers and change in buying behavior can be estimated by this study

Sub-Objectives of the Study:-

To know the awareness level of GM brands in Hubli-Dharwad city.

To determine the factors which influence the purchasing of the car. To know the opinion about brands of GM To analyze the expectations of the customers.

Babasabpatilfreepptmba.com

Page 4

OBJECTIVES & SUB-OBJECTIVES MARKETING PROJECT REPORTS MBA

11) A Study of Customer Satisfaction towards Depository Participants at KARVY Stock Market Sub-Objectives of the Study:-

To know the function of DP. To know the percentage of have satisfied the service of DP. To know how Demat account is helping in the trading To know the exception of the customer. To know the loops and draw backs of DP.
12) A study on Consumer buying behavior and its impact on sales of Sri Krishna at Haliyal Sub-Objectives of the Study: To determine the Awareness level of SRIKRISHNA MILK To study the Customer response and expectations towards SRI KRISHNA MILK To Know the Reasons for decrease in the Market Share of SRI KRISHNA MILK To study the factors influencing consumer to buy for a Particular brand To know the Retailers response and expectations towards SRI KRISHNA MILK 13) To A study on the post sales service of the Hero Honda Motor Cycle on customer satisfaction Sub-Objectives of the Study: To analyze various post sales service provided by Venkatesh Authorized Dealer Gulbarga. To determine customer satisfaction level based on post sales service provided. To understand the behavior of the staff with customers. To suggest measures to improve customer satisfaction and improve quality of service.
Babasabpatilfreepptmba.com Page 5

OBJECTIVES & SUB-OBJECTIVES MARKETING PROJECT REPORTS MBA

14) A study on perception of customers towards shriram transport finance company to improve the quality of service at SHRIRAM TRANSPORT FINANCE COMPANY

Sub-Objectives of the Study: To know the perception of customers towards SHRIRAM TRANSPORT FINANCE COMPANY to improve the quality of services. To know whether the customers are satisfied with the present services of the company. Factors considered in selecting SHRIRAM TRANSPORT FINANCE COMPANY to take finance for HCV (Truck). To study the behavior of executives of SHRIRAM TRANSPORT FINANCE COMPANY towards customers. To seek suggestions and opinions from customers regarding the improvement of services. 15) A study on customer awareness to enhance market share of Bajaj Allianz Unit Link Insurance Plan in Hubli city. Sub-Objectives: To study the awareness level of Bajaj Allianz ULIPs with view to recommend measure to improve market share. To find vital communication media. To know the factors that influence investors while taking investment decisions. To find potential market for ULIPs.

Babasabpatilfreepptmba.com

Page 6

OBJECTIVES & SUB-OBJECTIVES MARKETING PROJECT REPORTS MBA

Babasabpatilfreepptmba.com

Page 7