New Age Knowledge Solutions Pvt. Ltd.

is a new generation organization primarily aimed to offer solutions across multiple levels in education and founded on 8th July 2008. The foundation of NAKS is an excellent blend of pool of talented professionals from the field of child education, education research and experts with an infinite of wealth of experience in corporate and strategic management. The organization is poised to attain leadership in the domain and create a niche for itself in the industry with a focused, inclusive and collaborative approach that is echoed by its corporate slogan of shared growth, shared onus shared success. Further, the companys quest to become a premier education organization is further enunciated by its inherent operative intelligence which emerges from the embedded comprehensive business strategies that seek to integrate all the relevant business variables which are so unique for any education business, and so different from any other industry.

Philosophy: Today if we teach our children the way we were taught yesterday then we are robbing them of their tomorrow. - Dewey John

Employees are viewed as the biggest asset in NAKS. Team spirit is the catalyst, which imbibes the ethnic work culture of employees involved as partners in achieving the business goals. The people philosophy is the driving force to lead , motivate , inspire and encourage in the consistent pursuit to have the best work forces , the major focus of NAKS has always been hiring the right talent and consistently and evaluating and utilizing their strengths. The very believe is being SYSTEM ORIENTED. System and policies driven approach with streamlined work procedures in all areas of work has complemented a transparent and

effective work culture. A uniquely crafted people philosophy depicted as PRIDE

defines the concept of grooming talent. Our effectively implemented processes through PRIDE guides the way to utilize the employee talents by empowering people to partner in all the business processes thereby integrating the vision of the organization with that of its people. Fostering effective methods of goal setting communication and empowerment through responsibility has helped build employee ownership, competency, concern and commitment to serve well. Vision: Endow the opportunity to improve human capital by providing education & learning solutions to Anyone, Anywhere and at Anytime, thereby fostering the potential of innovations for the progress of individual and the society as a whole. Mission: Develop and execute mechanisms for creation and effective dissemination of learning catering individual demands of quality educational needs at multiple levels, thereby enhancing holistic talent excellence.

SWOT ANALYSIS

STRENGTH: Innovativeness: Innovation being the corporate mantra the company is committed to the concept of Shared growth, Shared onus, Shared success. Our Learning Programs: Students are assessed scientifically to determine their skill level at the time of their enrollment and the care is imparted accordingly. we provide an inclusive infrastructure to impart a vibrant and competitive environment with a soothing ambience, which is conducive to generate the required concentration and attention among the tutees. Indigenous Study Material: Our study materials are conceptualized & developed with relevant subject contents in outstanding format. Enough attention has been put-in to orient the chapters scientifically in multiple modules for the tutees convenient learning and easy understanding.

WEAKNESS: Lack of Information about the product: Most of the products of the NAKS are not known by the people, this is because of lack of information about the product. Focusing mainly on the urban sector: NAKS mainly focus on the ICSE/CBSE schools, where the competition is very tuft and are not concentrating on the state boards. Late entrant in the market: NAKS entered the educational market in 2008.

OPPORTUNITIES: A large Part of cities are uncovered: A large part of the cities are uncovered by NAKS where they do not have any branches. With rising number of IITJEE, AIEEE, WBJEE , etc aspirants the company has greater opportunities. There is a good opportunities to increase the Marketers base: when we compare the ratio of Marketers with Educomp, then we will find that

there is a large gap between them, so there is an opportunities to increase the marketers base by breaking the marketing executive of Educomp.

THREATS: Educomp solutions: Educomp is the greatest threat to NAKS in the area of education sector, because it is one of the oldest education company in the country, and has captured a larger part of the market. Threat with some other coaching centers: - there are some coaching centres which are providing these services. And slowly taking away a good market share.

Market strategy used by NAKS NAKS is using direct market strategy. Direct marketing strategy is a form of advertising that reaches its audience directly through multiple channels including email, direct mail, social media, catalogs, online advertising, interactive television, etc. Businesses communicate straight to the consumer with advertising techniques such as fliers, catalog distribution, promotional letters, and street advertising. Direct Advertising is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it sends its message directly to consumers, without the use of intervening commercial communication media. The second characteristic is the core principle of successful Advertising driving a specific "call to action." This

aspect of direct marketing involves an emphasis on track able, measurable, positive responses from consumers (known simply as "response" in the industry) regardless of medium. If the advertisement asks the prospect to take a specific action, for instance call a free phone number or visit a Web site, then the effort is considered to be direct response advertising.

Within 5 year the line , We are expecting to open 750 The Scholars Hub Center , 600 I play I Learn and 10 k-xii UMGCS across the INDIA. NAKS is using Direct Market Strategy.