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If a company can't do a decent job on the core, it is going out of business. Augmented product is everything that a product can become, says Shostack. Supplementary services add value to core products by enabling customers to interact.
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Lecture 11 Adding Value to Core Products With Supplementary Services
If a company can't do a decent job on the core, it is going out of business. Augmented product is everything that a product can become, says Shostack. Supplementary services add value to cor…