buenos aires city week in silicon valley

from 10 to 14 september | 2012

buenos aires city week in silicon valley

the most promising innovation companies of argentina will participate in the second trade mission to silicon valley, organized by the buenos aires city Government, between september 10th and september 14th. this trade mission, leaded by the minister of economic Development, mr. francisco cabrera, has the aim of building a close relationship with the local ict community, improving skills, creating new business and investment opportunities, promoting buenos aires technology District, and identifying the latest trends in technology innovation and entrepreneurship in silicon valley. the twelve argentinean ict companies delegation was selected by an expertise evaluation committee composed by representatives from plug & play tech center, Global tech bridge, pulso social. this delegation includes companies from different sectors as mobile and social applications, online marketing, social plataforms and software technologies. #BA2SV - @cabrerafran - @comexgcba 2012 Trade Mission Main Objectives: - create a close and long term relationship between the city Government of buenos aires and silicon valley ecosystem - promote buenos aires technology District and the benfits to all ict-related companies that settle therein. - increase opportunities for investments by vc in the ict community of buenos aires - improve it investment skills between the community of sv and buenos aires. - encourage partnerships agreements between companies from buenos aires and the valley.

buenos aires city week in silicon valley

scenarios
buenos aires city Government has brought together the most promising innovation companies of argentina. in these scenarios, you could find the 12 best profiles representing various sectors. we invite you to know us!
note: if you want to assist to an event, you must write us to misionsiliconvalley@gmail.com please detail in the subject the event name, and in the body of the email: your name, iD, phone, company & position.

From Monday 10th until Wednesday 12th | 7.00 am - 7.00 pm

Thursday 13th | 5.30 pm - 10.00 pm

Techcrunch DiSrupT the concourse at san francisco Design center

635 8th Street @ Brannan, San Francisco, CA 94107 7.00 am | Registration 9.00 am | Opening Wednesday 12th | 2.00 pm - 6.00 pm

SF neW Tech mighty (san francisco)

119 Utah St, San Francisco, CA 94103 5.30 pm | Registration 6.00 pm | (12) Companies pitch 8.00 pm | After party Friday 14th | 10.30 pm - 13.00 pm

WAVeplAy | BuenOS AireS ciTyS DeMO & piTch eVenT reed smith (san francisco)
101 Second Street, Suite 1800, San Francisco, CA 94105 2.00 pm | Registration 2.30 pm | Networking 3.00 pm | (12) Companies pitch 5.00 pm | Networking 5.45 pm | Closing Thursday 13th | 2.00 pm - 4.00 pm

pluG n plAy Tech cenTer | execuTiVeS in reSiDence plug n play tech center (redwood city)
370 Convention Way, Redwood City, CA 94063 10.30 am | Registration & visit to the facilities 11.15 am | Pitch sessions 12.00 pm | Lunch & networking Friday 14th | 8.00 am - 6.00 pm

neST GSV nestGsv (redwood city)

425 Broadway Street, Redwood City, CA 2.00 pm | Registration & visit to the facilities 2.30 pm | (12) Companies pitch 3.45 pm | Closing

enDeAVOr GlOBAl neTWOrkS stanford university

450 Serra Mall, Stanford, CA 94305 8.00 am | Registration 9.15 am | Keynote speaker 11.00 am | Workshops: Innovation; Access to Capital; Talent. 1.30 pm | Global Innovators Gathering Round I 3.30 pm | Global Innovators Gathering Round II 5.00 pm | Cocktail Reception

profiles

liibook

Monits

Soicos

clawi

The Fan Machine

Vi-DA Global

w
wideoo.com

Datafactory

polisofa

Wideoo

Fanwards

Socialare

xappia/myGalion

liiBOOk federico roma fede@liibook.com www.liibook.com @liibook

Partners: Federico Roma - Sebastian Micha - Ignacio Roizman Wayra S.A. Management Team: CEO Federico Roma CTO Sebastian Micha Bussines Development Ignacio Roizman Industry: Publishing - eBooks - Internet - Digital Advertising Numbers of Employees: Actual: 1 At the start of activities: 1 At the end of year: 5 At the end of the third year: 9 Alliances / Partners: Bibliografika / INGRAM (Lightning Source) - Print on Demand System Grammata Argentina - Mxico - Electronic Ink devices for eBook consumption. Jumba Media Group - Ad Network provides banner campaings at lower costs. Financial Objectives: USD 500.000 - 12 months - 16% Current investors: USD 30.000 - Founder and Partners USD 70.000 - Wayra S.A. Use of Funds: User adquisition - Production team expansion - Viral Advertising and PR activities - user experience improvements to increase sales of credits.

liibook is a literary social network. a youtube of ebooks. a self-publishing tool, designed for independent authors to publish their ebooks without having to be accepted by a publisher, and also publishers can test content without having to invest in printing and distribution of thousands of books. authors can sell, promote and test content, create and maintain a mass of regular readers, decide pricing, retain copyright and 100% of their income. the content is sure to piracy and now available for all major devices like kindle from amazon, barnes & noble nook, ipod, iphone, smartphones of all kinds, etc.. liibook is not a broker or another link in the value chain of the publishing industry. the platform directly links authors with readers. the author is his own publisher. liibook monetizes offering promotional services, editing, proofreading, translation, storage, sale and distribution of ebooks. these services are purchased through a credit system functioning as an internal currency, unifying the valuation of the content and services in the markets we serve. the authors are given credit for the sale of their works that can be used to improve our services and promote their work, or redeemed for cash after reaching the minimum. sales of digital books meant in 2010 by 3% of total sales of books, representing a volume of 119 million, and grew 150% between 2009 and 2010 in the u.s. alone. Globally, sales of ebooks reached in 2010 1.1 billion Dollars. liibook already has 70,000 usD investment from wayra (telefonica Group) and are seeking an additional $ 500,000 to fund the expansion of the audience and improve the existing platform.

clAWi martn frejenal mfrejenal@cmd.com.ar www.mundogaturro.com @mundogaturro

Partners: CMD-Dridco-Winta Management Team: Laura Losoviz Alejandro Mondrzak Industry: Entertainment - Technology Numbers of Employees: Actual: 15 At the start of activities: 1 At the end of year: 7 At the end of the third year: 30 Alliances / Partners: CMD-Dridco-Winta, the first two provide communication and promotion, while Winta contributes with the character; the three of them define the course of the product from a technological and functional perspective. The contribution required from other companies is for product globalization purpose. Financial Objectives: +3MM USD Current investors: CMD+Dridco+Winta Use of Funds: The funds would be used primarily to phase a next stage of regional and international expansion, together with new business areas exploitation and more content offer.

the project is a virtual world for children, based on a popular character from argentina, recognized throughout latam called Gaturro. the business has to do with a widespread technique and is actually well-known in the gaming market; it implies the possibility of playing for free, enabling users to experience to benefit from an appealing product. resources for monetization are triggered by both the traffic generated by users and their free participation. micropayments are the mechanisms via which account holders can access either premium benefits or purchase additional items, providing them with a richer gaming experience in said world. these will generate income resulting in the continuous growth of business. once in motion, this virtuous circle will generate a natural feedback to the business itself. the target market appears as its only limit, becoming a relative limit due to rapid technology adoption which forecasts a constant market growth and evolution. besides the previous described model, theres also another important business option, which implies the sponsorship of specific areas or activities within the virtual world, providing sponsors with an easy and direct way to reach the children, the key players and target on anything that is going on in mundo Gaturro. this fact, together with the natural integration of the brands in the different areas or rooms that are part of the scenery and activities within the virtual world, become the key factors in this part of the business model.

DATAFAcTOry ernesto cambursano ernesto.cambursano@datafactory.la www.datafactory.la @Datafactoryla

Partners: Ernesto Cambursano: 51% - Ana Alascio: 43% - Claudia Ale: 4% - Vanina Holgado: 2% Management Team: CEO Ernesto Cambursano - CFO Javier Gueudet - CTO Javier Fiore - CPO Martin Fernndez Industry: Information Industry - Internet and media Content solutions - Business Units - 80% Sport Statistics - 18% TV Listings 2% Horoscopes, lottery results & transit Number of employees: 50 Aliances / Partners: Agence France-Presse: Comercialices our products in Brazil. KWAN: Production and development of traffic information. University of la Plata: Developmet of content aplications for digital TV. Financial Objectives: Investment Required: usd 1M Cash in Participation: 30% del equity Tir: 36% Use of Funds: Comercial expansion LATAM: usd 400k - R&D of new products: usd 340k - CRM Intranet production: usd 260k Actual Investors: 2003 Founders: usd 30k - 2005 Angel Investor: usd 70k

Datafactory produces and distributes standard content for multimedia, websites and mobile platforms. sports statistics is our main product, as we are official providers for the main latin america soccer associations and multimedia such as espn and foxsports. we emerge in 2002 in order to solve the production of certain content, which due to its nature are more adequate to be produced with an outsourced scheme. our service solves the need of an online information update, without the need of hiring a specialized team focused on this task. our added value is grounded on the technology of the backend platform, which allow remote working teams to cover, in real time, over 500 events per week at a really low cost, that can be delivered to all available platforms, such as web, mobiles, Digital tv and, of course, printed media. Datafactorys business model is based on subscription with a monthly fee annual contract. in order to attack the long tail demand (blogs and independent websites), we are implementing a freemium model based on advertising, with basic information and features. as first movers in the region, we gained the main customers in each country. this sets us in a favorable position when to expand and close opportunities to our competitors. in 2011 more than 150 clients gave us 1.3 million dollars in revenues with around 250 thousand dollar net profit. the strategy is focused on an in-depth latam expansion. with presence in over 14 countries, we will open commercial offices in mexico and colombia and financially reinforce our commercial partner in brazil (400k). regarding r&D, our priority is to equilibrate our services outline, adding new products to our supply. the main projects we are facing are: the creation of a sports social game department (300k), the development of a professional analysis tool for soccer managers (40k), a self-management commercial platform (140k) and further improvements in our production technology.

FAnWArDS tomas caraccia tom@fanwards.com www.fanwards.com @fanwards

Partners: Toms Caraccia 40% - Guido Vilario 40% - Ignacio Harriague 20% Management Team: CEO Toms Caraccia - CPO Guido Vilario - CMO Ignacio Harriague - CTO Claudio Fernndez Industry: Retail & Sport Loyalty Numbers of Employees: Actual: 7 At the start of activities: 4 At the end of year: 9 At the end of the third year: 20 Alliances / Partners: Financial Objectives: We are looking for a USD 200.000 investment in exchange for 10% ownership of the company. Current investors: Ariel Arrieta - Gonzalo Costa - Mariano Surez Battn Andrs Kleinman - Juan Pablo Capello Use of Funds: Office rent 5% - Marketing campaign 20% - Product development 60% - Working capital 15%

fanwards is a social platform for loyalty generation. it helps to create brand awareness, engagement, and make clients more loyal through game mechanics. the platform, available both through the web and smartphone applications, captures user interactions with brands on facebook, twitter, foursquare, Qr and ean scans, giving fans a virtual currency they can exchange for benefits with their favorite brands. the use of the platform is free for users and is monetized with a freemium model, charged as a monthly fee to the brands according to the amount of fans they have on the platform. we already have renowned investors such as ariel arrieta, Gonzalo costa, mariano surez battn, andrs kleinman and Juan pablo capello, among others. they help us in a strategic level. after being incubated in nXtplabs and winning buenos aires emprende and startup chile entrepreneurship competitions, we are validating the model at a regional level, preparing to begin activities in the us in the second part of 2012.

MOniTS ignacio Dodero ignacio@monits.com www.monits.com @monits

Partners: Jorge Ignacio Dodero (35%), Diego Hernayes (35%), Juan Martn Sotuyo (30%) Management Team: CEO: Jorge Ignacio Dodero CEO: Diego Hernayes CTO: Juan Martn Sotuyo Industry: Software /Sports / Bets Numbers of Employees: Actual: 28 At the start of activities: 12 At the end of year: 20 At the end of the third year: 73 Alliances / Partners: Current:DataFactory (www.datafactory.com.ar) provides data for Fcoach. We seek investment from venture capitals focused on technology companies and/or sports Financial objectives: We are looking for 850,000 USD for 25% stake in FCOACH to complete the development and marketing. Current investors: Fcoach: 70,000 USD (current partners) Use of Funds: Software development: 400,000 USD Sales/Marketing: 300.000 USD Research/Management: 100.000 USD Office: 50.000 USD

fcoach (beta fcoach.net): fcoach solves the problem of betting on sports. the world market of sport betting for 2012 is estimated at 250 million users and 20 billion usD in revenue, growing at 10% per year. the pain: bettors have to search for information in 3 different types of sites: - sports news sites - sites focused on statistics - bookmakers or sites indicating which bookmarker pays the most. unsolved problems: - time: it takes between 20 and 30 minutes for every bettor to analyze the 3 previous points - real return is uncertain: most bookmarkers does not include transaction costs or housing costs - timing: bookmarkers does not indicate trends for the bettor to optimize which is the optimum time for investment. latam is even worse: - no site indicates which bookmarker pays the most (for a particular game). - there are almost no sites in native spanish / portuguese. - most sports on the region are not covered by sites that optimize the bet ratios, so the effort for people willing to bet is even worst. fcoach would be the bloomberg of sports, adding sports information game, showing ratios and trends of all betting sites, indicating witch bookmarker maximizes profitability minute by minute. today we collected soccer data from mexico, argentina and spain in 20 houses. in the next 2 months fcoach is going to include an alarm system, integration with facebook and trend graphs. in the following 2 months fcoach adds 5 sports and 30 new bookmarkers. in the next 6 months will include gamification techniques, a mobile application, social gambling, artificial intelligence and arbitrage betting. additionally we can incorporate fantasy leagues. income: based on leads to bookmakers and premium subscriptions for those who want more information.

The FAn MAchine antn chalbaud anton@thefanmachine.com www.thefanmachine.com @thefanmachineen

Partners: Antn Chalbaud (1/3) Matas Paterlini (1/3) Claudio Cohen (1/3) Management Team: CEO Antn Chalbaud / CTO Matas Paterlini / COO Claudio Cohen / CFO Ramiro Mazzeo Industry: Social Marketing Facebook Applications - e-Commerce Numbers of Employees: Actual: 21 ( May 31) At the start of activities: 3 At the end of year: 24 (aug 31 2012) At the end of the third year: 45 (aug 2014) Alliances / Partners: In the development stage we have the cooperation of businesses and professionals of the area of design, programming, public relations and hosting. In the next stage (July 2012) is set to begin to invest heavily in the marketing of TFM application. Financial Objectives: We are evaluating the investment of U$S 2.5 MM for the period 2012/2015 at a valuation of $ 8.0 MM S premoney, in exchange investors will receive a stake in the company as a share of their investment. Current investors: Investment will reach U$S 1.0 MM by the end of June 2012 Use of Funds: Investment will be used for expansion and growth in the markets of USA, Mexico, Brazil and Spain.

until June 2011 the company focused primarily on the development of social applications for l clients with more than 100 projects completed. some of our customers are turner television, mercadolibre, foX, etc, advertising / interactive, and some new companies in silicon valley. from day one our goal was to generate business for profitability and positive cash flow to be the foundation of our product development. the fan machine, the new product for social applications, is the result of working with social networking applications with all the knowledge and experience gained in the last 3 years. the fan machine meets needs of marketing for advertisers, agencies, and other industries. we want to make it easier for small businesses and agencies access to social applications without having to pay for developments each time they need to get in touch with their customer base or want to make new contacts on facebook. our pricing model is basically a value of u$s 14.49 per promotion for end users. for intermediate users such as advertising agencies we are developing the platform that will allow them to service their advertisers with the fan machine. for companies that make frequent and long term use of the application we have a price, based on a monthly fee.

pOliSOFA michel mosse mike@polisofia.com www.polisofia.com @polisofia

Partners: Michel Mosse 50,01%, Matas Gonzalez 35%, Wayra Argentina S.A. 9.99%, Andres Lawson 5% Management team: CEO Michel Mosse / CSO Andrs Lawson / CTO Matias Gonzalez / CPO Candela Mosse / CIO: Ariel Goldvarg / Scrum Master Lucas Videla Industry: Software Development, SaaS, Innovacin Number of employees: Actual: 10 At the start of activities: 4 At the end of year: 12 At the end of third year: 24 Alliances/ Partners: Telefonica, MIT, Tenaris, Gobierno de Chile, Gobierno de la Ciudad de Buenos Aires, Un Techo para mi Pas Financial Objectives: We are looking for a round of USD350.000 for product development, 18 months of operations and expansin to Chile, Mxico, Brazil, Per and Colombia, for the 10% of the company. Current investors: Wayra USD50.000 Fundacin Chile USD130.000 Use of funds: I&D 58% Marketing & Sales: 30% Others: 12%

currently there is no end of high complexity problems in the search of effective solutions. However, the greatest barrier is finding the human capital capable of offering a solution to the given challenge, in other words: connecting knowledge with need. this is where polisofia comes in, as the referent company in open innovation looking to reduce the transaction costs or the barriers that divide these matters: the problem and its respective solution. our vision is to help private companies, nGos and government organizations to improve their products and services by outsourcing their innovation and development needs to a crowd of innovators in a web community through the product suite we offer; open innovation web platforms of open innovation, mass collaboration and citizen participation as a software as a service. our income model is given by a set up fee and a monthly maintenance cost, that will depend on the reach of the service provided. polisofa was selected by wayra en buenos aires among almost 900 projects, where it was incubated from november 2011, starting its operations with a team of 4 full-time and 2 part-time. in march 2012 polisofa was the only argentinean startup among 200 that applied to the convocation of emprende fundacin chile, which meant receiving usD130.000 of funding. on may 2012, polisofa is a startup with a team of 7 full-time and 3 part-time, offices in buenos aires and starting on June also in santiago de chile. we are looking for a round of funding of usD350.000 for product development, 18 months of operations and expansin to brasil, mxico, per and colombia.

SOciAlAre - BrADcAST fernando cuscuela fcuscuela@clickbunker.com www.socialare.com @fercus

Partners: Fernando Cuscuela 50%, Leandro Armas 50%. Management Team: CEO Fernando Cuscuela CTO Leandro Armas CFO Osvaldo Armas Dev. Manager Ramiro Iturregui Product Manager Matas Labrador Industry: Software, Internet, Marketing y Publicidad. Numbers of Employees: Actual: 4 At the start of activities: 1 At the end of year: 3 At the end of the third year: Alliances / Partners: Clickbunker Marketing & Promotion Dos al Cubo IT & Development Financial Objectives: U$S 1.000.000 | 2 years | 20% Socialare S.A. Current investors: U$S 100.000, Fernando Cuscuela, Leandro Armas. Use of Funds: 40% Software Development 25% Marketing y Sales 35% International Expansion

socialare is a firm with technological base that provides solutions of social crm. our mission is to offer a social crm solution of international excellence that allows our clients to minimize the impact of the new technologies through a quickly recovery of their investments. socialare integrates in a simple way the social logins (principally facebook, twitter, Google+, linkedin and foursquare) in websites and apps, centralizing the administration of the users social identity (rich social Data), increasing the knowledge of the audiences and allowing a personalized communication that maximizes the relationship brand-costumer. the business model is based on licensing or saass, depending on the client needs. as the use of the social identity base grows (bigger quantity of profiles in crm), the monthly fee will increment according to the parameters agreed. the investment aim is to accelerate the growing process, financing the evolution of the software development, supporting promotion and commercialization, and concreting the international expansion planned. because of being an innovator project the success would be guaranteed. the estimated time for obtaining the roi is maximum 4 years.

SOicOS agustin Gau agau@soicos.com www.soicos.com @soicos

Partners: Agustin Gau 25% - Alberto Pardo Saleme 25% Mediasur Holding - 50% Management Team: Agustin Gau Presidente / Alberto Pardo Saleme Vice Presidente / Leandro Sanchez Director Industry: Internet, Online Marketing, Affiliate Marketing Numbers of Employees: Actual: 12 in Argentina, 2 in Chile, 2 in Mexico and 1 in Colombia At the start of activities: 2 At the end of year: 12 At the end of the third year: 35 Alliances / Partners: Contamos con sociedad locales en cada pas donde tenemos presencia: Soicos Colombia SAS - COLOMBIA, Soicos Chile Spa - CHILE, Soicos S. de R.L. de CV. - MEXICO, Soicos International AG - SUIZA Financial Objectives: USD 500.000 for the next 30 months, which represents a 15% stake at an estimated USD 3.5 million valuation. Current investors: Agustin Gau: USD 100.000 Alberto Pardo Saleme: USD 100.000 Mediasur Holding AG: USD 450.000 Use of Funds: Los fondos sern utilizados en su mayor medida como capital de trabajo, desarrollo de nuestra plataforma web y expansin regional.

soicos is the leading affiliate marketing network, which allows advertisers to promote their products through affiliates over the internet easily and economically, while in turn enabling affiliates to earn revenues from these campaigns run on their own websites. 16 months after launch, soicos is running offices in argentina, chile, mexico and colombia and produced a turnover greater than usD 1,100,000 in 2011. the affiliate marketing business model is growing rapidly in established markets like europe and the us (e.g. through companies like Zanox, which has over 120000 affiliate members and revenues exceeding usD 600 million per year). the pay-4- performance model inherent to the business case has grown to the most widely applied form of online advertising in the meantime, accounting for 58% of total spending (this is to be compared to the 38% of cpm-based budgets). in the case of latin america, however, this business model is yet to be established and to be grown to comparable size. the following are considered the key drivers behind this development: 1. internet and broadband penetration and their respectively expected yoy growth rates are much higher than in other emerging economies. 2. e-commerce and internet transaction volumes per capita grow an estimated 20% yoy and the number of people transacting online grows at an average 50% yoy in our target markets. 3. the online advertising market is the fastest growing segment of the internet industry, as corporations are increasingly encouraged to use online advertising channels in order to take profit from the growing internet user base and to bolster advertising roi relative to traditional channels. in the us, the amount allocated to affiliate marketing consequently reached usD 3 billion in 2011. out of the top 400 online retailers, 2/3 includes affiliate marketing in their marketing mix. soicos requires a capital injection of usD 1,000,000 in order to grow technical platform capabilities, to further increase the network of local affiliates, for increasing the pace in penetrating its target markets and thus to further drive its already strong brand value in the regional markets. soicos managed to achieve economic breakeven after only 12 months in operation and offers an outstanding perspective for above-average rates of return, compensating commensurately for the business risk inherent to such venture capital.

Vi-DA GlOBAl Diego macadar dmacadar@grupovi-da.com http://www.grupovi-da.com @dmacadar

Partners: Viviana Mabel Zocco 99.91% and Jorgelina Troncellito 0.09%. Management Team: President, Viviana Mabel Zocco Industry: Entertainment Numbers of Employees: Actual: 51 At the start of activities: 8 At the end of year: 19 At the end of the third year: 32 Alliances / Partners: Non existent Financial Objectives: The investment amount sought is approximately $10,000,000 for the next two years. The partnership model with potential investors is under evaluation (J.V., sale of shares). Current investors: Around $10,000,000 are already invested in the project, all the invested was made by the shareholders of the company. Use of Funds: The use of funds is intended exclusively for the development of the technology needed to pursue the digital content distribution business.

vi-Da Global is a leading company in latin-american in the distribution of digital contents, providing online and mobile services. we work to bring our customers to the entertainment, applying creativity, content and new technologies. we are a company focused and specialized in digital entertainment. we count with the technological tool and the trained staff in order to develop and implement cutting-edge products worldwide. we aim to become the first choice platform for digital content distribution of spanish speaking music, movies and books. Generate multiple front-ends at competitive prices in the required device.

WiDeOO agu De marco agu@wideoo.com wideoo.com @wideoo

w
wideoo.com
wideoo is a very simple, intuitive online tool that allows anyone to make short animation videos so that they can share their ideas with the world. for an explanation by video wideoo, visit www.wideoo.com wideoo is designed for anyone to make videos wideoos in a super simple, fun and intuitive way, and for free. all you have to do is choose a template, add objects to the scenes, animate them, and youre done! your animation video wideoo is now ready!! wideoo can be used by: - entrepreneurs who want to convey their ideas/products/services in a simple and effective way. (tHis will be tHe tarGet market DurinG tHe first pHase) - employees will be able to use wideoos to share their presentations with their superiors and co-workers. - schools and universities will be able to create content which can be used as assignments for students. - communicators/journalists will be able to use wideoos to share their reports on the cloud and in this way help them go viral and reach more people.

Partners: Agustn De Marco - Agustn Espern - Juan Fortunato Management Team: CEO - Agustn De Marco / Art Director - Agustn Espern / CTO - Juan Fortunato Industry: Audio-visual/internet/social networking Numbers of Employees: Actual: 3 At the start of activities: 3 At the end of year: 8 At the end of the third year: 15 Alliances / Partners: Business Accelerator List what companies you are looking to align/associate with and what value you are looking for them to contribute. Financial Objectives: Investment sought: between US$300,000 and US$500,000. Equity in exchange: between 10 and 20% Current investors: US$10,000 - PARTNERS Use of Funds: MVP (minimum valuable product) development, development of sales channels (MKT) -Payment of salaries for: 1 CEO, Art Director, CTO, 3 full-time programmers (one specialist in user experience), tester/analyst, social media manager/customer manager -Rent and expenses (could be avoided) -MKT -Costs of seeking investment

My GAliOn Daro bak dario.bak@xappia.com www.mygalion.com @xappia

Partners: Dario Bak - Hernan Soulages Management Team: CEO - Dario Bak / CTO - Hernan Soulages / Product Owner - Jesica Panetta Industry: IT - Tourism - Hospitality Numbers of Employees: Actual: 3 At the start of activities: 0 At the end of year: 4 At the end of the third year: 8 Alliances / Partners: Current alliances: Locobots Screen development and other technology. Microsoft Currently developing this partnership Allies for third party services: Taxi companies / Online sales companies / Online reservation sites / Rent-a-car companies, cellphones, others / Other partners for hotel software development / Partners- resellers. Financial Objectives: Invesment of USD3.000.000, participating in 25%. Current investors: Until now $200.000 where invested in software development 100% of it by the venture team. Use of Funds: To be used to develop sales offices in strategic locations in the region, and towards developing our current business in Buenos Aires.

myGalion is a leading tool in providing tourism services and information to hotel guests. its a business solution that not only provides such services about the hotel itself, but also concerning the city and its main attractions and services. it can be accessed from different devices (e.g. tablets, touchscreens, pcs, notebooks, smartphones, tvs and others), considerably reducing hotel staff workload at the same time. myGalion provides a wide range of services including taxis, flight reservations, hotel maps and main attractions, obtained by years of experience in the hotel industry and a lean startup model. business model is based on a monthly fee charged to the hotel to provide this service for its guests, while it can also adapt to different models: - advertising: providing information and services to the guests, targeting age, sex, travelling groups and preferences. - third party services: it can be adapted to include third party vendors for services such as taxis, souvenir purchases, etc. the products original version is currently running in 4 different hotels including segments as: 3 stars, boutique hotels, spa and 5 star hotels, including the renowned intercontinental buenos aires.