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Lesson 1 : CONCEPTUAL ART I. Introduction Conceptual art is a movement that prized ideas over the formal or visual components of art works. An amalgam of various tendencies rather than a tightly cohesive movement, Conceptualism took myriad forms, such as performances, happenings, and ephemera. From the mid-1960s through the mid 1970's Conceptual artists produced works and writings that completely rejected standard ideas of art. Their chief claim - that the articulation of an artistic idea suffices as a work of art - implied that concerns such as aesthetics, expression, skill and marketability were all irrelevant standards by which art was usually judged. So drastically simplified, it might seem to many people that what passes for Conceptual art is not in fact "Art" at all, much as Jackson Pollock's "drip" paintings, or Andy Warhol's Billow Boxes (1964), seemed to contradict what previously had passed for art. But, it is important to understand Conceptual art in a succession of avant-garde movements (Cubism, Dada, Abstract Expressionism, Pop, etc.) that succeeded in self-consciously expanding the boundaries of Art. Conceptualists put themselves at the extreme end of this avant-garde tradition. In truth, it is irrelevant whether this extremely intellectual kind of art matches one's personal views of what art should be, because the fact remains that Conceptual artists successfully redefined the concept of a work of art to the extent that their efforts are widely accepted as art by collectors, gallery owners and museum curators. II. Conceptual Art Defined Conceptual art is art in which the concept(s) or idea(s) involved in the work take precedence over traditional aesthetic and material concerns. Many of the works, sometimes called installations, of the artist Sol LeWitt may be constructed by anyone simply by following a set of written instructions. This method was fundamental to LeWitt's definition of Conceptual art, one of the first to appear in print: In conceptual art the idea or concept is the most important aspect of the work. When an artist uses a conceptual form of art, it means that all of the planning and decisions are made beforehand and the execution is a perfunctory affair. The idea becomes a machine that makes the art. Sol LeWitt Tony Godfrey, author of "Conceptual Art" (1998), asserts that conceptual art questions the nature of art, a notion that Joseph Kosuth elevated to a definition of art itself in his seminal, early manifesto of conceptual art, "Art after Philosophy" (1969). The notion that art should examine its own nature was already a potent aspect of (the influential art critic) Clement Greenberg's vision of Modern art during the 1950s. With the emergence of an exclusively language-based art in the 1960s, however, conceptual artists such as Joseph Kosuth, Lawrence Weiner and the English Art & Language group began a far more radical interrogation of art than was previously possible (see below). One of the first and most important things they questioned was the common assumption that the role of the artist was to create special kinds of material objects. Through its association with the Young British Artists and the Turner Prize during the 1990s, in popular usage, particularly in the UK, "conceptual art" came to denote all contemporary art that does not practice the traditional skills of painting and sculpture. It could be said that one of the reasons why the term "conceptual art" has come to be associated with various contemporary practices far removed from its original aims and forms lies in the problem of defining the term itself. As the artist Mel Bochner suggested as early as 1970, in explaining why he does not like the epithet "conceptual", it is
V. Famous Conceptual Artist A. Billy Apple (Born 1935) Billy Apple, a New Zealand modern artist, has been a pioneer in the modern art movement of conceptual art. He won a national art gallery scholarship in 1959 to study at the Royal College of Art in London. Once his scholarship was complete he lived in New York for 25 years. Billy Apple returned to New Zealand in the 1970s when he started to work on sculptural and architectural modern art works. His earlier work was inline with the modern art movement of pop art and he was a good friend of Andy Warhol. Once his Pop art period was complete, Billy Apple's modern art art work became quintessential examples of conceptual art and takes into account connotations between meaning and vision. B. Michael Asher (Born 1943) Michael Asher is an American conceptual artist and lives in Los Angeles. Michael Ashers philosophy regarding the modern art movement of conceptual art is one that realises that no individual art object has a universal meaning. Other conceptual artists also share this belief and Michael Asher was a pioneer in this area. He realised the importance in the relationship between an item of art and the gallery space that it sits in. His works highlights this relationship between art, material and space. C. John Baldessari (Born 1931) John Baldessari is an American conceptual artist who lives in Santa Monica, California. Baldessari taught at the California institute of arts in Valencia until 1990 and is currently a professor of art and teaches at the UCLA.
H. Marcel Duchamp (1887 1968) Marcel Duchamp is arguably the most famous conceptual artist. Born in France, moved to the USA and became an American citizen in 1955. Marcel Duchamp had a large influence on post war art including the Dada art movement and Surrealist art movement, which his name is normally associated with. Many of Marcel Duchamp's art works that were classified as Dadaist or Surrealist nowadays would be categorised as Conceptual art. Marcel Duchamp's early works were very much influenced by the Post impressionist styles of Vincent Van Gough and Paul Cezanne. Duchamps style then progressed and developed into Fauvism and then Cubism. Once finding his feet in the Cubism modern art movement he became friends with Francis Picabia a poet who was connected to Man Ray. At the time Man Ray was developing the Dada manifesto. Marcel Duchamp joined the early discussions involving the ideas and concepts of Dadism. Marcel Duchamp aligned himself with the Dada modern art movement where he created his most famous art works such as 'fountain' and his Bicycle wheel that was lost and never recovered. I. Tracey Emin (Born 1963) Tracey Emin is one of the so called 'Young British Artists' (YBAs), a group of young conceptual artists from Britain that were discovered and propelled into the modern art limelight by the likes of Charles Saatchi Tracey Emin is currently among the most famous (still alive) artists of today. She hit the household artist category when she displayed her exhibit My Bed at the 1999 Turner Prize exhibition. 'My Bed' consisted of Emin's unmade bed with blood stained sheets and used condoms. Tracey Emin studied art at the Royal College of Art, London and took her initial influences from the likes of Edvard Munch. This initial period of painting was a troublesome time in her life and Emin destroyed the paintings of this period in her art career. Tracey Emin's most famous pieces are installations but she is starting to paint again, as at 2007. She exhibited paintings at the 2007 Venice Biennale and was seen as a success. J. Yves Klein (1928 1962) Yves Klein was born in Nice he studies at the Ecole Nationale de la Marine Marchande and the Ecole Nationale des Langues Orientales. He became friends with Arman Fernandez and Claude Pascal and discovered his love for painting. Yves Klein traveled during 1948 to 1952 and visited Britain, Italy, Spain and Japan. He settled in Paris where he was given his first solo exhibition at Club des Solitaires in 1956.