CASE STUDY ON JOB DESCRIPTION

SUBMITTED BYMBA 4TH SEM

CASE -1 MBM 319 ABC Company USA JD of Marketing manager

Please find the job description of Marketing Manager (Bangalore) ANNEXURE Job Description Template Position Business Position holder reports to Reported by Marketing Manager Manufacturing and Selling of Desktop computers Zonal managers Assisted by marketing executives , junior officers and service engineers. Location Bangalore

1. PURPOSE Marketing Manager looks after market penetration, development and offering products. They maintain relationships with Corporate and government offices to identify and develop opportunities for products. 2. DIMENSIONS People Financial Physical 1. 5 marketing executives, 2. 5 junior officers, 3. 3 service engineers 30 crs of sales per annum Look after 5 -10 cities

2. ORGANIZATION STRUCTURE VP sales & Marketing

GM marketing

Zonal managers (Delhi, Mumbai, Chennai, Calcutta)

Marketing Managers (Delhi, Mumbai, Calcutta, Bangalore, Hyderabad, Chennai)

Marketing executives

Junior officers

Service engineers

4. NATURE AND SCOPE Appoint dealers for the cities and help them to achieve sales targets. To improve service and delivery, manger takes feedback on products, performance of dealers and service network. Generate red alerts to organization about critical problems to avoid hurting market share. Approving expenses within the budget Approving leave of people under him Approving free replacements worth Rs 2 lacs per year with max of Rs 10000/- to a customer Approving training programs and expenses.

5. SIGNIFICANT COORDINATION ACTIVITIES Maintains a close working relationship with the Technical Manager and Service Manager in relation to problems faced in the market place. Meet key customers to keep them aware of latest products. To interact with vendors to get supply of computer parts. To be in touch with the dealers to know the stock with them. To coordinate with quality assurance about quality issues in the product.

6. KEY CHALLENGES AND COMPLEXITIES IN THE JOB To maintain and increase market share. To crave a place for new products and to develop high caliber sales staff. To motivate the dealers and sales force to handle arguments of high sale price and after sales services. Lack of staff for repairs and maintenance.

7. NATURE AND SOURCE OF CONTROLS Guiding in solving technical complains. Scheduling Customer visits. Helping in customer account reconciliation. Guiding on identifying new product application. Training them how to deal with sensitive customer

8. PRINCIPAL ACCOUNTABITIES AND TASKS SN 1 KRAs Developing sales strategy for the products in the region Identifying new business opportunities Competitor analysis and price/features matrix Ensuring handling of complaints in time Managing inventories of the product as per guidelines CONTEXTUAL INFORMATION Expected end results To maintain market share and give competitor to the competitors. To increase market share.

To provide better product with better service to the customers. To give best after sales services and retain customers. To provide products as per the demand on time.

9.

Position Specifications Educational Qualification (Minimal Required) Duration & nature of past experience required (Minimal Required) Competencies B.TECH/MBA in marketing 10yrs+ Experience in marketing. Strong knowledge of MS office. Leadership skills. Good communication skills. Self-driven and results-oriented person with a positive outlook. Clear focus on high quality and business profit. Reliable, tolerant, and determined. Empathic communicator. Keen for new experience and generate new ideas.

a) Decision making boundaries Material return Stockiest Evaluation Customer complaints Pricing the spare parts for the products.

b) Areas of contribution Sales strategy for Zone Departmental Budget Resource Planning for region Recruitment of people at regional level Training and Development of sales people