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Table of Contents

Introduction to Elite Crete Systems Where can these products be used Job Highlights Cementitious overlay products Coloring & staining products Sealers & protective coatings Additional products Training, support & services Contact us

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Introduction to Elite Crete Systems


Thank you for your recent inquiry. By most accounts, the decorative and flooring aspects of the concrete industry are the fastest growing in the construction, building and remodeling sectors. Technologies in coloring, polymer modified overlays, reactive/ antiquing stain products, super smooth & seamless floor coatings and ultra durable sealer options are leading the growth where full depth stamped concrete and simple spray textures were once the extent of the decorative options. As the leader in decorative concrete and flooring systems, we not only have the most extensive product line, but we are also proud to boast the most well known, installed and accepted line of products and systems in the architectural concrete industry. From one business person to another, we understand the importance of time as it relates to profitability. Since product costs are generally fixed and extremely minimal in the decorative overlay industry, when you lose time, you lose money. Thats why we continually strive to engineer overlay systems that meet and exceed the highest standards of reliability, ease of use, durability and cost effectiveness. In addition to the aesthetic appeal and versatility of decorative finishes, the overall profitability of the applications is perhaps the biggest reason why so many companies and individuals look to add our products to their existing businesses and services. Check out the enclosed photos to get a better idea of the finishes our products can help you create. With applications ranging from thin stamped overlays to splatter texture finishes to interior flooring options, we not only make you more profitable but extremely versatile as well. Although training is not required, if you are even just considering adding these products and systems to your existing business, we highly recommend you attend a seminar. With over a 50 Authorized Training locations across the U.S., Canada, Europe, Africa, the Middle East, India and more, holding monthly seminars, we are certain there is one near you. These highly sought after trainings give you a hands-on look and education at all of the applications that our products are used for starting with substrate preparation all the way to the completed finish. And you can rest assure that our seminars are completely No Obligation, so you can feel free to make a non-pressure decision about whether these products are right for you and your business future. Once you have reviewed all of the enclosed information, give us a call to arrange your training seminar, receive a full product catalog or get answers to any questions that you might have. We also urge you to visit our website at www.elitecrete.com which provides much more detailing information about the products illustrated throughout the enclosed brochures. And finally, take a few minutes and visit our completely interactive discussion forum at www.concretelocator.com, where you can ask questions about training, profitability, design ideas, etc., from real contractors that install these products everyday. We look forward to being of service to you soon. Technical Engineering & Market Development Staff

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Where can these products be used


Perhaps the most confusing aspect of understanding our products are the vast amount of uses they are designed for and capable of. Listed below is a detailed explanation that will give you a better idea of the areas of use for our products and systems:
1/4 Thin stamped overlay - This process entails applying a thin layer of TEXTURE-PAVE Pre-Mixed Overlay material to existing concrete and embossing the material to give it the authentic look and feel of stone, slate, tile, brick, etc. Once the material has hardend enough to take light foot traffic, ULTRA-STONE Antiquing Stain is applied to create the natural color variations. 1/4 thin stamped overlays are ideal for exterior or interior concrete surfaces as either a restoration to old concrete or as a fresh new seamless floor covering. Splatter textures - One of the easiest applications to install, splatter textures are created by spraying THIN-FINISH Pre-Mixed Overlay through a drywall type, air compressor powered hopper gun. Color is achieved by adding PORTION CONTROL COLORANT directly to the material during the mixing stage. Splatter textures are idea for creating a decorative yet slip resistant finish for commercial and residential pool decks, patios, sidewalks, driveways and more. Slate trowel down finishes - Also a very simple finish to install but without the detail of masking that splatter textures require. Slate trowel downs are achieved by applying a thin layer of THIN-FINISH with a trowel of small squeegee while leaving small void areas on the surface. Color can be achieved with ULTRA-STONE Antiquing Stain, CHEM-STONE Reactive Stain or HYDRA-STONE Dye Stain to create a wide array of colors. Ideal for virtually any interior or exterior concrete surface. MICRO-FINISH seamless floors - Designed as a answer to getting ultra-smooth, almost polished finish without the use of heavy duty, expensive equipment. MICRO-FINISH is applied with a steel trowel and can transform old, stained, deteriorated concrete to the look and feel of a brand new pour. This creates a fresh, clean palete for stains and dyes. An excellent interior floor finish for residential, commercial or retail floors. Chemical stained conventional concrete - Not everything we manufacture is just for overlayments. Fact is, we sell hundreds of thousands of gallons of CHEM-STONE Reactive Stain and HYDRA-STONE Dye Stain that is applied directly to conventional concrete and sealed. For any form of concrete, interior or exterior. Designers just love the design capability of these products. Flake broadcast finishes - These applications are perfect for garage floors, automobile service bay areas, warehouse floors and veterinarian clinics because they exhibit extremely high wear ability and are easy to clean and maintain. In addition, these finishes are very easy to install. Simply prep the concrete surface, apply one coat of SPARTIC-ALL RM and broadcast the vinyl flakes onto the surface. Allow to dry which only takes about two hours and repeat the process. This coat too will dry in just two hours. Now clean up the loose flakes and apply a final coat of SPARTIC-ALL RM. Your customer can walk on the floor in a few hours and drive on it the next day.

This is just the tip of the iceberg as it pertains to options and versatility...

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Job Highlights
What better way is there to explain how our products are used everyday than to show you some job Highlights of real jobs with a detailed description about the various projects...

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Job Highlights
Here are even more. By now you are surely getting the idea that the sky is the limit for our products and systems aren't you?

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Job Highlights
We are just about done showing you these Job Highlights but here are even more of them for you to view...

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Job Highlights
Finally, the last two Job Highlights. It is important to understand that these are just a few examples of what our products are capable of achieving. Here is a more detailed list of where our products are used.

EXTERIOR:
Residential Driveways Private and Public Sidewalks Commercial and Residential Swimming Pools Hotel entryways Vehicular and Pedestrian Bridge Decks Parking Garages Stadiums & Theme Parks Commercial crosswalks Curb and Gutter Repair Public Parking Lots Highway Medians Golf Course Paths Vertical Sound Retention Walls Street and Highway Restoration Highway Tunnels Casino Taxi Lanes And so much more...

INTERIOR:
Residential Floors Retail Stores and Shopping Malls Professional and Collegiate Sports Stadiums Las Vegas Casinos Medical, Dental and Veterinarian Clinics Public Schools and Universities Industrial and Manufacturing Facilities Automobile and Motorcycle Dealerships Hotels Museums Zoos International Airports Grocery Stores Restaurants Theme Parks Movie Theatres And so much more...

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Cementitious Overlay Products


All of our decorative concrete overlay systems are created with just three very different products. Listed below is a detailed look at each product and the benefits of using the various products. The first thing to understand about our overlay systems is that we got away from the old school technology of providing a liquid modifier and a bag mix consisting of just sand and cement or providing mixing instructions for sourcing your own sand and cement over a decade ago. This technology is archaic and provides too many opportunities for inaccurate measurements, poor quality mix designs and ultimately product failure. Our answer to this was to engineer a just add water series of overlay products that only required the installer to add water to the mix because the exact size, shape and composition of silica quartz, cement and hybrid polymer modifier is already in the bagged material. Another reason we felt the pressing need to develop a just add water system was the lack of comfort architects, designers and specifiers had in specifying decorative concrete overlay finishes on large commercial projects due to the inconsistencies associated with liquid modifier products. Architects wanted to feel comfortable that the chance of error was removed from the process and the answer was Pre-Mixed Overlays... THIN-FINISH Pre-Mixed Overlay: Everything starts with THIN-FINISH as it acts as the first primer/base coat for all overlayment systems. The pH of the hybrid polymer modifier in THIN-FINISH is exactly 7.0 (neutral). This is critical because our recommended surface preparation changes the pH of the water in the otherwise closed capilaries of the concrete allowing the hybrid polymer modifier to create an actual chemical bond to the existing concrete surface rather than a typical mechanical bond like other overlay systems. THIN-FINISH is also the most versatile mix in our product line, creating several finishes and applications ranging from: Base coat, scratch coats, skim coats - Finishes applied with a trowel or squeegee that are extremely thin to act as the initial white or colored coating. Splatter texture and knockdown finish - A sprayed on mild texture using a air compressor powered drywall hopper gun. This texture can also be lightly knocked down to create an orange peel finish replicating stucco and cool deck applications. Slate trowel down finishes - Also applied with a trowel to create an old world Italian slate or Venetian stucco type finish. Bond coat - For literally bonding the 1/4 thin stamp material to the initial base coat to allow for proper water absorbtion between the thicker 1/4 stamp coat and the substrate. Broom finish repair - For restoring and resurfacing old, pitted, deteriorated concrete surfaces to look like new pours while increasing the strength and durability of the existing concrete surface.

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Cementitious Overlay Products


TEXTURE-PAVE Pre-Mixed Overlay: Applied to an initial coat of THIN-FINISH, TEXTURE-PAVE was engineered to be applied at 1/4 thickness and them embossed with stamp tools to create the authentic look of various stone, slate, tile, rock, brick, etc. just like conventional full depth concrete stamping. TEXTURE-PAVE is also designed for use as a regrade and fill patching material for damaged concrete sufaces or heaved slabs where tear out and replacement simply isnt possible or cost effective. Due to the increased size and grain shape of the silica quartz, TEXTURE-PAVE provides a much higher level of abrasion resistance compared to conventional concrete surfaces.

MICRO-FINISH Pre-Mixed Overlay: Originally designed as surface restoration product and an answer to garage and warehouse floor resurfacing where overlaying with just THIN-FINISH left a slight grainy surface instead of the desired steel trowel type finish. MICROFINISH was designed to create an ultra smooth finish on existing concrete substrates. Unlike the other Pre-Mixed Overlays, MICRO-FINISH is not an overlay but more of a filler for filling in the void around the grain of silica quartz from THIN-FINISH. One area of use that we did not anticipate but has turned out to be where most MICRO-FINISH is used is by acid stain flooring contractors. Rather than simply applying an acid or chemical stain directly to concrete which in many cases are not without blatant flaws, contractors are using MICRO-FINISH to create a fresh, clean, palete to apply a stain to. MICROFINISH can be integrally colored to create a concrete burnt finish or can be stained to create a wide array of colors.

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Colors & Staining Products


The Pre-Mixed Overlays are certainly the foundation for creating successful decorative concrete overlay finishes but without color, property owners, designers and architects simply wouldn't recognize the aesthetic appeal of this systems. We offer a wide variety of various coloring and staining products, each with a specific use and intention: ULTRA-STONE Antiquing Stain: One of the most unique staining products available today for textures concrete overlays available. ULTRA-STONE Anitquing Stain is packaged as a colorless, neutral base and if used as packaged will produce no coloring what so ever. ULTRASTONE Antiquing Stain is colored with PORTION CONTROL COLORANT or SYNTHETIC PRIMARY PIGMENTS using specific mixing instruction provided in the Product Information Binder and creates hundreds of different colors. Once ULTRA-STONE Antiquing Stain as been colored, simply brush or spray it to the textured concrete overlay being sure to completely flood the surface. Initially the color will resemble that of a slightly diluted paint. However, as it dries multiple hues and variations of color begin to form. Once dry, the surface can be immediately sealed. The end result is a color that replicates that of natural stones and slate.

CHEM-STONE Reactive Stain: Over the past 10 years, acid chemical stains have became a staple coloring method for concrete surfaces and floors. Originating from various metallic salt by products, CHEM-STONE Reactive Stain has colored millions of square feet of concrete since its inception. Unlike other stains or paints, CHEM-STONE is not a coating at all but rather chemically reacts with the concrete to create the various colors as a permanent finish. Available in 8 standard colors, CHEM-STONE color hues vary depending on concrete composition, weather and product dilution. The end result of concrete colored with CHEM-STONE is typically different from job to job due to the old world effect that it uniquely creates on concrete.

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Colors & Staining Products


HYDRA-STONE Dye Stain: As great as acid chemical stains such as CHEM-STONE are, limitations in color are always an issue with designers, architects and property owners. HYDRA-STONE Dye Stain changes the limitations for creating beautiful concrete floors because it is available in just about any color you can desire. Although HYDRA-STONE Dye Stain is similar to CHEMSTONE in that it too is not a coating, HYDRA-STONE is a penetrating metallic dye.

REFLECTOR Enhancer: Words cannot describe the unique coloring capability of REFECTOR Enhancer. Designed for use in virtually any clear sealer, REFLECTOR Enhancer brings a wide array of shiny, metallic color variations.

PORTION CONTROL COLORANT: In this day and age, every decorative concrete overlay company offer a colorant product for pigmenting their materials but ours is quite a different pigmenting systems. Unlike other colorants, PORTION CONTROL COLORANT is not simply an oxide based colorant that increases efflouresence or alkali issues. Instead, it is manufactured from 100% synthetic pigments to make it easy to use and create color consistency every time. PORTION CONTROL COLORANT is also extremely versatile, being the coloring product for the Pre-Mixed Overlays such as THIN-FINISH, TEXTURE-PAVE and MICRO-FINISH but it is also for pigmenting ULTRA-STONE Antiquing Stain. The packing system for PORTION CONTROL COLORANT is also quite unique. Packaged in quart bottles with a built in measuring device right on the bottle, PORTION CONTROL COLORANT is available in just ten different bottled colors. Each bottle contains a dispensing chart right on the label allowing each bottle to create 3 completely different colors for a total of 30 available colors.

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Sealers & Protective Coatings


Sealers and protective coatings are a necessary aspect to decorative concrete overlay and custom seamless flooring to preserve the finishes for long term performance. Understand that there is not just one sealer that works for every situation and this is why we manufacture several different sealers and protective coatings for use depending on need. CSS EMULSION: Without a doubt, CSS EMULSION is used on more exterior decorative concrete from overlays to stamped concrete than any other sealer on the market. From the first job that a contractor uses CSS EMULSION on, they simply do not use any other off the shelf acrylic sealer again. Like other typical clear, solvent-borne sealers, CSS EMULSION had an acrylic resin content and can be applied with a sprayer or roller to protect exterior conventional concrete, decorative concrete or concrete overlays. But that is where the similarities stop. CSS EMULSION has a moderate level of methly-methacrylate (MMA) laced in with the acrylic resin to greatly increase abrasion resistance, chemical resistance and overall wearability. In addition, CSS EMULSION is only available as a 53% solid concentrate with various reduction instructions depending on the application. Concentrated means a huge cost savings to the installer.

CSS-V EMULSION: With all of the regulations in certain markets pertaining to VOC restrictions, CSS-V EMULSION is the perfect alternative to CSS EMULSION. Consisting of the same acrylic and MMA components but exempt solvents, CSS-V EMULSION has a VOC content less than 150 g/l. Due to the fact that CSS-V EMULSION is engineered to be VOC compliant, solids reduction is not required or even suggested. CSS-V EMULSION already contains an exempt workable solvent providing installers with 26% solids. WCS EMULSION: In a perfect world, water-borne sealer technology would be equally as durable as solvent-borne but we don't live in that perfect world yet. However, in cases where solvent products absolutely cannot be used do to safety or flammability concerns WCS EMULSION is a idea sealer for general everyday, light traffic use. Dont just consider WCS EMULSION any old water-borne sealer Conventional water-borne sealer simply dissolve an acrylic resin into water. WCS-EMULSION actual has a water reducing, exempt solvent to carrier a higher and stronger solids content providing a higher level of strength and durability compared to other water-borner sealers.

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Sealers & Protective Coatings


E100 Series Epoxy: You have heard it time and time again, Epoxies are epoxies are epoxies because they are all the same. Well, we beg to differ and challenge that ridiculous comment. The E100 Series epoxy line consists of true 100% solid polyamide resins, not fillers claiming to be solids only to decrease product manufacturing costs. You will not find a stronger, more durable epoxy coating (clear or pigmented). Versaility - E100-PT1 or UV1 Series is used world wide as a clear protective coating for decorative concrete interior floor finishes in residential or commercial buildings, schools, collegiate & professional sports arenas, hospitals, shopping malls, automobile dealerships, hotels, casinos and more. Millions of square feet of E100-PT4 or UV4 Series is used each year for industrial floors, auto service bays, manufacturing facilities and more providing either restoration or protection needs.

SPARTIC-ALL RM: Experienced installers know that their time and labor is always their highest cost of jobs and SPARTIC-ALL RM is engineered to literally cut that time in half or more. Originally developed as a super fast cure coating for steel structures such as bridges and sky scrappers, polyaspartic ester coatings provided a cured surface in just a few hours instead of days. SPARTIC-ALL RM is based off of the same technology but formulated for use as a fast cure floor coating. SPARTIC-ALL RM is ideal for use as a clear protective coating for interior concrete or decorative concrete overlay flooring as well as an industrial coating where time is critical. SPARTIC-ALL RM a perfect replacement and time saver for vinyl flake floors and colored quartz flooring applications providing the installer with a completed floor in just a few hours and not several days. Imagine starting a job in the morning, finishing the job the same day and allowing your customer to walk and drive on the finish that night or the next day? It is possible with SPARTIC-ALL RM.

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Additional Products
CLEAN-PRINT Liquid Release Agent : An alternative to powdered release agents and designed to easy release of concrete and concrete overlays from stamps and forms without the powdered mess. Specifically designed without the typical mineral spirits based solvent content. CLEANPRINT Liquid Release is 100% evaporating with a sweet bubblegum scent which leaves a clean surface for applying stain, dye or protective sealers. COLOR-FAST RA - Broadcast Powdered Release Agent: A professional grade, powdered and colored bond breaking release for stamping concrete. COLOR-FAST RA is engineered with a higher sterate content to provide increased releasing properties compared to other pwodered release agents. The color of COLOR-FAST RA is derived from synthetic powdered pigments rather than simple oxide color to ensure increased color stability and consistency. COLOR-FAST RA is available in 24 colors matching those of COLOR-FAST CH - Broadcast Color Hardener. COLOR-FAST CH - Broadcast Color Hardener: A professional grade, ready to use, powdered and colored surface hardener engineered and formulated to be easily applied to freshly placed concrete for stamping. COLOR-FAST CH is manufactured with graded and rounded silica quarts rather than conventional angular sand to ensure maximum durability and ease of use compared to other color hardeners. COLORFAST CH is available in 24 colors matching those of COLOR-FAST RA - Broadcast Powdered Release Agent.

Elite Crete Systems manufacturers many additional products. Contact your local representative for a complete product list.

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Training, Support & Services


Training Seminars: Whether you are an experienced decorative concrete contractors with years of in the field work or someone wanting to start your own decorative concrete business you need to attend one of our training seminars to learn the vast differences, performance benefits and costs savings of our products. These training seminars are held monthly at over 50 locations and one is sure to be close to you. Training seminars are two full days of hands on instruction designed to educate you to the point where you can immediately leave and install a professional, profitable job from day one. We will cover everything from: Surface preparation & restoration Installation of all overlay finishes Exterior and interior systems Design capabilities Various coloring & staining methods Differences in sealers and coatings Marketing your business for success

Technical Support: What does the term technical support really even mean these days? Does it mean you will be given a telephone number to someone with whom you place orders with? Not with Elite Crete Systems We have the most comprehensive technical support staff in all of the industry each with years in the field experience and not reading answers out of a book. From the moment you are trained, you will have access to the actual training instructors personal phone so you can get answers to upcoming projects as well as get you out of a jam on existing jobs. To us, technical support go well beyond providing suggestions on how to fix a mistake on a job. Our technical support staff will also be your business development assistant to assure your companys success. Whether it is questions on how to bid a job, what colors, patterns or sealers should be used or even effective but inexpensive marketing & advertising assistance, we are there to make sure you are profitable. Additional Services: order you feel like you are out there all alone to make it or not. In addition to being able to contact your training instructor for technical support, we have an interactive discussion forum community with a special Trained Contractors Only section where you can post questions, share ideas and interact with other Elite Crete Systems installers and distributors to get the assistance you need to succeed. Visit the site and give it a try at www.concretelocator.com. Signing up is free and only takes a few minutes.

Interactive Discussion Community: We have heard the complaint a thousand times, once you finish training and place an

National Specification Leads: Elite Crete Systems products are specified more than any other decorative concrete overlay

material for exterior and interior projects. Unlike other products whos products are available off the shelf at concrete supply stores for anyone to buy and use, these installations are passed on to and must be installed by trained contractors. This ensures that the finished applications are installed correctly and makes sure that only Elite Crete Systems contractors are benefiting from the specifications.

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Contact Us Today...
So what are you waiting for? The choice is simple when you consider the benefits Elite Crete Systems offers: More decorative concrete installers switch to Elite Crete Systems over any other product in the industry. We absolutely have the most versatile and comprehensive product line in the industry. All products are NOT the same. Our products are much easier to use and more user friendly. Unsurpassed product durability and strength compared to any other product. You definitively cannot find a product with a lower per square foot cost anywhere.

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