Factor Analysis

Component Matrix

Component
1

Location of the outlet shud b easily accesible

.343

-.617

-.001

.151

.372

Pricing affordable

.511

-.331

.002

.252

.140

Service Quality

.582

-.359

-.262

-.133

-.285

Product Customization

.267

-.041

.225

.456

-.708

Special Food

.763

-.384

.082

.045

-.047

Value For Money

.615

-.246

.174

.003

-.174

Customer Friendly

.531

.104

.562

-.026

.155

Customer Loyalty

.486

.471

-.051

-.156

-.026

Variety of Foods

.479

-.019

.250

-.378

.383

Quality of Food

.686

.200

-.217

-.388

-.095

Better Quantity over restaurants

.513

.485

.049

-.194

-.212

Visit in peak hours

.036

.197

.738

.137

.083

Parking Space

.348

.506

.064

.488

.224

Hygienice Food

.547

.210

-.435

.009

.084

Free Delivery

.358

.239

-.445

.548

.258

Extraction Method: Principal Component Analysis.

a.

5 components extracted

From above fig. the 15 factors which were there initially has been reduced and summarize into
five components. Below is the analysis for the same with naming a factor.

Naming the Factors

Quality of Food and Service

Pricing done by food Outlet are affordable

0.511

Quality of Service is good

0.582

They server special food with great taste

0.763

I get satisfy for what I pay at the roadside food outlet(value for
money)

0.615

I feel more loyal to visit roadside food outlet(Customer Loyalty)

Component
2
3
4
0.331
0.359
0.384

0.002

0.252

0.14

0.262

0.133

0.082

0.045

0.285
0.047

0.246

0.174

0.003

0.486

0.471

0.051

0.026

I always find great variety of Products at roadside food outlet

0.479

0.019

0.25

I always find the best quality of food

0.686

0.2

0.217

Better quantity over restaurants

0.513

0.485

0.049

0.156
0.378
0.388
0.194

I always get Hygienic Food

0.547

0.21

0.435

0.009

0.084

Parking Space
I always find the Parking Space near by the outlet
Customer Friendly

0.348

0.506

0.064

0.488

0.224

Raodside Food outlets are customer friendly

0.531

0.104

0.562

I always like to visit in peak hours

Product Customization and Free Delivery

0.036

0.197

0.738

0.026
0.137

Product customization is highly required

0.267

0.041

0.225

0.456

0.708

I would like to get free delivery

0.358

0.239

0.445

0.548

0.258

0.343

0.617

0.001

0.151

0.372

0.174

0.383
0.095
0.212

0.155
0.083

Location Accessibility
Location of the outlet should be easily accessible

Interpretation: So From above results we can say that the Fifteen factors which were there
before the factor analysis have been reduced to Five and this will be taken as the final Factors
that leads to the roadside food outlet successful.

Total Variance Explained

Initial Eigenvalues
Component

Total

% of Variance

Extraction Sums of Squared Loadings

Cumulative %

Total

% of Variance

Cumulative %

3.780

25.198

25.198

3.780

25.198

25.198

1.733

11.551

36.749

1.733

11.551

36.749

1.524

10.157

46.906

1.524

10.157

46.906

1.228

8.184

55.091

1.228

8.184

55.091

1.128

7.517

62.607

1.128

7.517

62.607

.998

6.656

69.264

.825

5.501

74.765

.797

5.315

80.080

.643

4.287

84.368

10

.582

3.879

88.247

11

.477

3.182

91.429

12

.411

2.742

94.171

13

.378

2.521

96.692

14

.267

1.782

98.474

15

.229

1.526

100.000

Extraction Method: Principal Component Analysis.

Interpretation: The scree plot graphs the eigenvalue against the factor number. You can see
these values in the first five columns of the table immediately above. From the Sixth factor on,
you can see that the line is almost flat, meaning the each successive factor is accounting for
smaller and smaller amounts of the total variance