Roubroo Recognized by Independent Analyst for Adding Ad-Hoc Behavior to Business Processes Roubroo BPMS Suite software overcomes

one of the biggest objections by users of bus iness process software, says independent BPM analyst Bruce Silver. Palo Alto, CA, August 23, 2012 -- Roubroo BPMS Suite software overcomes one of the biggest objections by users of business process software, says independent BPM a nalyst Bruce Silver. Most enterprises today have business processes that touch both cloud application s and on-premise applications. In todays dynamic business environment, the need f or selective rework and ad-hoc changes to processes assumes paramount importance . Roubroo BPMS software, designed with exactly these requirements in mind is idea l for ad-hoc and cloud-based business process, as well as traditional BPM. Roubr oo has been founded by long standing BPM technology champion Vishal Saxena, form er head of BPM engineering at Intalio and Oracle and one of the co-authors of th e definitive standard for business process software, the OMG-sponsored BPMN 2.0 specification. In his report as posted on BPMS Watch entitled Startup Roubroo Adds Ad-Hoc Behavi or to BPMN 2.0, Silver says that difficulty with ad-hoc behavior is one of the big gest objections some users have about BPMN 2.0. You shouldnt really have to give up ad-hoc processes to use BPMN 2.0. Silver adds, Roubroo BPMS software provides ease of modifying process definitions at runtime, either on a single instance or a set of instances, while strictly o bserving the semantics and rules of BPMN 2.0. And as if ad-hoc and run-time modifica tions werent enough, Silver also notes that Roubroo BPMS users can even incorporat e rework steps into executable BPMN 2.0. The latest release of the Roubroo BPMS Suite delivers a full feature set needed by business analysts. This includes the ability to change live processes, to pau se, start and replay processes; to step-through and debug processes, and to rewi nd and rework in-flight processes all while still adhering natively to standard BPMN 2.0. Saxenas position has always been that it is possible to bridge the gap between wh at business people wanted to achieve and what business process software could de liver, and that the gap itself was only an artifact of immature technology. Despite its success with structured processes, the business process software ind ustry has been challenged by the chasm between those structured processes and th e world of unstructured processes. Further, even in structured processes, there is unstructured intervention needed. Roubroo provides a common solution that let s businesses create structured processes and also permits informal ad-hoc work w ith nuances of rework and exceptions. Saxena commented, the Roubroo teams genius was to figure out how to go further th an the token flow semantics in the BPMN 2.0 specification. Whereas all current b usiness process tools force users to shoehorn themselves into unnatural processe s, Roubroo BPMS on the other hand suffers no such limitations. With Roubroo BPMS , a business analyst can rapidly capture reality in business process diagrams, a nd that diagram wont just sit on a shelf, but can be immediately executed. The pr ocess can go live, enabling the process value chain for which it was constructed. Saxena says the best way of describing the benefits of Roubroo BPMS is that a bu siness analyst can think, draw and execute. Roubroo calls it WYSIWYG for business a nalysts. The team has also highlighted a term: WYDIWYE or What You Draw Is What Yo u Execute. But it all adds up to an engineering breakthrough, based fully on the

BPMN 2.0 standard. And which as BPMS Watchs Silver says shows a way to incorporate ad-hoc activities and even rework steps into executable BPMN 2.0. About Roubroo. Inc. Roubroo is the cloud-based business process enablement company. Roubroo, Inc. ha s pioneered a native BPMN 2.0 business process platform that makes the work of b usiness analysts much easier. Because of Roubroos technological innovations, busi ness analysts can now enjoy WSYIWYG for business process. Roubroo BPMS Suite can be easily deployed on cloud or ground, making it easy to orchestrate and adapt hig h-value business processes anywhere. Contact: Vishal Saxena Roubroo, Inc. Palo Alto, CA +1 650 245 3828 vishal@roubroo.com http://www.roubroo.com