DISSERTATION REPORT ON

A CASE STUDY TO ANALYSE THE EFFECTS OF COMSUMER RISK

PERCEPTION WHILE PURCHASE SERVICES THROUGH INTERNT- A CASE STUDY OF INSURANCE SECTOR.

SRM UNIVERSITY
NCR CAMPUS, DELHI- MEERUT ROAD, MODINAGAR

Submitted In Partial Fulfillment of the Requirements of the Degree of Master of Business Administration

Academic Guide Faculty Name: Mrs. Anubha Designation. ASSITANT Professor SRM University NCR Campus, Modinagar

Submitted by: Student Name: Anish Kumar Registration No.3511030013 MBA (Batch 2010-2012)

ACKNOWLEDGEMENT
A Project report is an assessment of ones great skill and aptitude. One needs to devote in immense patience, time and brains for the compilation of one such rewarding outcome of true efforts.

I am indeed thankful to honorable Director Sir (SRM UNIVERSITY) Dr. Manoj Kumar Pandey who has provided the wonderful opportunity of getting exposed to industrial and business working know-how. This study enabled me to analyze and understand the gaining foothold internet insurance system. This opportunity availed has immensely enhanced my own creativity and diversified my thought process by taking a deep insight of various Insurance sector in the NCR region and the growing inclination of the Indian customer toward internet based on a number of parameters.

I would like to render my sincere heartfelt gratitude to my Project Mentor Mrs. Anubha (Assitant Professor of SRM UNIVERSITY) for her immense encouragement, guidance and invaluable lecture sessions both before and throughout my Dissertation. She has been an inspirational mentor guiding me through every step of my project, thus making the entire Dissertation a complete learning process.

Never the last I would take the opportunity to thank the concerned insurance officials for providing me with the necessary and relevant information. A word of thanks to the customers for giving in their invaluable time and being a part of the survey.

ANISH KUMAR

TO WHOM SO EVER IT MAY CONCERN

This is to certify that Mr. ANISH KUMAR student of MBA (20010-20012) SRM UNIVERSITY has done his dissertation under my guidance and supervision. He has completed the project titled A Case Study To Analyse The Effects of Consumer Risk Perception While Purchasing Services Through Internet- A Case Study of Banking Sector For the partial fulfillment of MBA under my supervision.

During his project he was found to be very sincere and attentive to small details whatsoever told to him.

I wish him luck and success in future.

Under the guidance of:

Mrs. Anubha
(Assitant Professor of SRM UNIVERSITY)

PREFACE.
Insurance is not the sale of products, but servicing customers. It is a system, by which the losses suffered by a few are spread over many, Exposed to similar risks. Insurance is a protection against financial loss arising on the happening of an unexpected event. Insurance companies collect premiums to provide for this protection. A loss is paid out of the premiums collected from the insuring public and the Insurance Companies act as trustees to the amount collected. The very fundamental principle of spreading of the risk is actually practiced by the insurance companies by reinsuring the risks that they have insured. The opening up of the Insurance Sector to Private Companies, has made available more products and world class service to Indian Customer. This project has been made with an objective to give an insight into various facts of General Insurance sector in India. An attempt has been made to explain the apex body of General Insurance. Its structure products and subsidiaries. Also the review of latest entrants into insurance sector viz private players like TATA AIG General Insurance Company, Reliance General Insurance Company limited, Bajaj Allianz General Insurance Company, IFFCO Tokio General Insurance Company, Royal Sundaram General Insurance Company limited andICICI Lombard General Insurance Company have been described in brief, Due tothe growth in the technological sector of the country, the insurance companies have started utilizing these technologies to its optimum level. A case study based on the devastating Mumbai floods on 26 July 2011 is been prepared and facts of the case are being listed along with the effect of the particular situation on the General Insurance Companies is been justified.