GAURAV SHARMA

PGPMM (Advertising & Communication), B.B.A Email: gauravsgibm@gmail.com

SYNOPSIS With a graduation in Management and now a post graduation in the field of advertising and communication, I have been highly fascinated towards the business and implementation end of an agency through my sting on Axis Bank at Lowe Lintas Mumbai CORPORATE EXPOSURE

SUMMER INTERNSHIP PROJECT: Lowe Lintas, Mumbai 2 Months (12th April to 12th June, 2010)

o Title : Trigger & Barrier study for Mobile Banking for Axis Bank o Objective :To identify the motivators and demotivators for mobile banking in
different customer segments for the bank

o Methodology : One-on-One Depth Interviews (Sample Size = 150) o Topline Findings: o Acceptance of online banking skewed towards the younger audience o o
primarily because of a certain familiarity with the medium No perceptible difference in responses from male vis--vis female in a certain segment The awareness of shopping and gifting possibilities through mobile banking was fairly low

ADVERTISING IN PRACTICE: Pratisaad Communications 1 Month (3rd Aug to 10th Sep, 2010)

o Worked for Pratisaad Advertising Agency as a part-time intern o Developed a Creative Brief which was well received by the creative team and
supervised all the production work for a campaign on Sharp India Ltd., a consumer durable company CORPORATE EXPOSURE WEEK: Business Standard, Pune 1 Week (October, 09) o Driving the annual subscription product in the corporate channel for the newspaper

o Sold 15 annual subscriptions in the assigned week (Highest in the Batch)

LIVE PROJECTS

Genesis Institute of Business Management Batch of 2009-11

o Marketing Research: Carried out qualitative research amongst existing students o o o

of GIBM, Pune to gain an understanding of their likes & dislikes about the academics and extracurricular activities Brand Building: Developed the marketing strategy and brand mix for Sai Car Bazaar HR Management: Designed an Exit Interview Process for Agesis Ltd., Pune to aid them in lowering their existing attrition rate Project Santa: Designed the entire Marketing Mix of Chocolate Boxes to be gifted on Christmas and stood Second in the competition

IN HOUSE PROJECTS: Violet Advertising, Pune 6 Months (July, 09 to December, 09) o o o Pitching for getting new business on Project Basis in and around Pune Proposition & Brief Development for the Client Campaign Development with inputs from Faculty Members

EDUCATIONAL QUALIFICATION Post Graduate Program in Marketing Management (Advertising and Communication) Genesis Institute of Business Management, Pune Period: 2009-11 Pursuing Aggregate Score: 70% AOD Bachelor of Business Management Graphic Era Institute of Technology Period: 2006-2009 Aggregate Score: 65% Diploma in Computer Application (NIIT) Period: During Graduation (2006-09) Grade: B+ KEY ACHIEVEMENTS

o Topper in the First Year of the Program at GIBM

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Generated the highest number of annual subscriptions (Fifteen) in the batch during the CEW President of Cinema Paradiso, the Cinema club of GIBM Active Member of other clubs at GIBM (Mahayudh, Raag & USP) Responsible for single-handedly organising and managing many parties at GIBM

AREAS OF PROFICIENCY

o Ability to work in a core group to contribute towards the fulfillment of team

objectives

o Ability to multi-task on one / more than one project o Working knowledge of Corel & Photoshop

Genesis Institute of Business Management Batch of 2009-11

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PERSONAL DETAILS : 22th November, 1988 : English, Hindi, Punjabi : Genesis Institute of Business Management (GIBM) S No. 208, Satyapuram, Pune - Saswad Road, Fursungi, Pune 412308 Permanent Address : D112/2, Nehru Colony, Dehradun Interest / Hobbies : Watching films Date of Birth Languages Local Address REFERENCES Prof. Anshuman Dani Goomer Faculty Marketing Services Director GIBM Pune Mr.Nipun Brand Lowe Lintas Mumbai

Genesis Institute of Business Management Batch of 2009-11