Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
GRAPHICS CHARTER
FOR MEMBERS
France 2008
The entire full text of the Graphics Charter and the logos are available in high definition on:
www.relaischateaux.com/graphic-rc or on www.relaischateaux.org (section: reference documents) June 2008
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RELAIS &CHÂTEAUX THE LOGO – MANDATORY RULES is
Ch &
M arCh
em t â
be e r te
rs au
x
/
iÊ,i>ÃÊEÊ
@Ìi>ÕÝÊ}ÊÃÊV«Ãi`ÊvÊÌ
iÊVÕÀÃÊ}`ÊÀÊ
gold foil and grey. If you choose gold foil (recommended), the logo
can be fully treated in that colour.
ÊÌ
iÀÊVÕÀÃÊÃ
Õ`ÊLiÊÕÃi`°Ê
GOLD FOIL (RECOMMENDED)
ÀÊL>VÊ>`ÊÜ
ÌiÊ`VÕiÌÃ]ÊÌ
iʸ}ÀiÞÊ>`ÊL>V¸ÊÛiÀÃÊvÊÌ
iÊ UÊ«ÊvÃÊ\ÊÕÝÕÀÞÊ}`Ê{ääÎ
,i>ÃÊEÊ
@Ìi>ÕÝÊ}ÊV>ÊÜÊLiÊÕÃi`°Ê UÊÕÀâÊ\ÊÕÝÀÊÎnx
OR GOLD SPOT COLOUR :
UÊ*>ÌiÊ,iv°Ê\ÊnÇÓÊ
ÕÀVÕÀÊ«>Ì}ÊÀiv°\Ê
ÓÎÉÓÉäÉ ÇÇ
8 mm
For the one-line logo,
30 mm
30 mm
ÕÀVÕÀÊ«>Ì}ÊÀiv°\Ê
ÓÎÉÓÉäÉ ÇÇ
8 mm
GREY LOGO (may only be used
1Ê-<
Ê"Ê/
Ê"" on black and white documents)
UÊiÕÀÊ`iÊLÞÃÊ\Ê >VÊxä¯
UÊTiÝÌÊ>`ÊÀÕiÃ\Ê >VÊ£ää¯
14 mm
26,5 mm
14 mm
5,3 mm
iÜÊÌ
iÃiÊÃâiÃ]ÊÌ
iÊ}Ê>ÞÊÌÊLiÊ
14 mm 26,5 mm ÕÃi`Ê\ÊÊ
5,3 mm
14 mm
2
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RELAIS & CHÂTEAUX PRIMACY OF THE is
Ch &
M arCh
em t â
RELAIS
RELAIS &CHÂTEAUX THE & CHATEAUX
LOGO LOGO RULES
– MANDATORY be e r te
rs au
x
The Relais & Châteaux logo must be twice the size of the other membership logos.
TYPOGRAPHY
No other membership logo may be placed at a distance of less than the width of the
GOLD "COLOUR"
UÊ*>ÌiÊ,iv°Ê\ÊnÇÓÊ
The typography
Relaisfor is Palatino Light.
the logo logo.
& Châteaux UÊÕÀVÕÀÊ«ÀÌ}Ê,ivÊ\Ê
{äÉ{ÎÉn{É ä
Printed capital letters are
The member to inbeallused.
must cases submit any proposal to use the Relais & Châteaux logo
GREY TEXT
together with other membership logos to the head office of Relais & Châteaux.
Square logo :
*>ÌiÊÀiv°Ê\Ê{Σ
8 mm
For the one-line logo,
30 mm
30 mm
ÕÀVÕÀÊ«>Ì}ÊÀiv°\Ê
ÓÎÉÓÉäÉ ÇÇ
8 mm
GREY LOGO (may only be used
PERFECT
1Ê-<
Ê"Ê/
Ê"" on black and white documents)
PERFECT
UÊiÕÀÊ`iÊLÞÃÊ\Ê >VÊxä¯
PERFECT UÊTiÝÌÊ>`ÊÀÕiÃ\Ê >VÊ£ää¯
14 mm
26,5 mm
14 mm
5,3 mm
Width
Widthofofthe
thelogo
logo ½½logo
logo
Width of the logo iÜÊÌ
iÃiÊÃâiÃ]ÊÌ
iÊ}Ê>ÞÊÌÊLiÊ
14 mm 26,5 mm ÕÃi`Ê\ÊÊ ½ logo
5,3 mm
14 mm
3
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RELAIS&CHÂTEAUX THE LOGO – ALTERNATIVES is
Ch &
M arCh
em t â
RELAIS &CHÂTEAUX THE LOGO – MANDATORY RULES be e r te
rs au
x
GENERAL CASE:
LOGO ON WHITE OR LIGHT BACKGROUND
PRINTING
The official logo of Relais THEisOFFICIAL
& Châteaux printed in RELAIS & CHÂTEAUX LOGO -
line with the technical specifications mentioned in the
text boxes. /
iÊ,i>ÃÊEÊ
@Ìi>ÕÝÊ}ÊÃÊV«Ãi`ÊvÊÌ
iÊVÕÀÃÊ}`ÊÀÊ
gold foil and grey. If you choose gold foil (recommended), the logo
can be fully treated in that colour.
ÊÌ
iÀÊVÕÀÃÊÃ
Õ`ÊLiÊÕÃi`°Ê
GOLD FOIL (RECOMMENDED)
ÀÊL>VÊ>`ÊÜ
ÌiÊ`VÕiÌÃ]ÊÌ
iʸ}ÀiÞÊ>`ÊL>V¸ÊÛiÀÃÊvÊÌ
iÊ UÊ«ÊvÃÊ\ÊÕÝÕÀÞÊ}`Ê{ääÎ
THE,i>ÃÊEÊ
@Ìi>ÕÝÊ}ÊV>ÊÜÊLiÊÕÃi`°Ê
USE OF THE LOGO IN ANY ONE OF THE FOLLOWING CASES REQUIRES THE APPROVAL UÊÕÀâÊ\ÊÕÝÀÊÎnx
OF THE COMMUNICATION DEPARTMENT OF THE RELAIS & CHATEAUX HEAD OFFICE: OR GOLD SPOT COLOUR :
UÊ*>ÌiÊ,iv°Ê\ÊnÇÓÊ
The typography
• INfor
THE the OFPalatino
logo is
EVENT Light.
A DARK BACKGROUND • IN THE EVENT OF A SHADED BACKGROUND UÊÕÀVÕÀÊ«ÀÌ}Ê,ivÊ\Ê
{äÉ{ÎÉn{É ä
Printed capitalIfletters are
the logo to beonused.
is used a dark background, the mention If the background colour is shaded, the choice of black
GREY TEXT
of "RELAIS & CHATEAUX" in white is recommended or grey to mention "RELAIS & CHATEAUX" is decided
Square logo :
to ensure better legibility. by the head office or the international offices of Relais & Châteaux.
*>ÌiÊÀiv°Ê\Ê{Σ
ÕÀVÕÀÊ«>Ì}ÊÀiv°\Ê
ÓÎÉÓÉäÉ ÇÇ
8 mm
For the one-line logo,
30 mm
30 mm
ÕÀVÕÀÊ«>Ì}ÊÀiv°\Ê
ÓÎÉÓÉäÉ ÇÇ
8 mm
GREY LOGO (may only be used
1Ê-<
Ê"Ê/
Ê"" White logo on black and white documents)
UÊiÕÀÊ`iÊLÞÃÊ\Ê >VÊxä¯
UÊTiÝÌÊ>`ÊÀÕiÃ\Ê >VÊ£ää¯
14 mm
26,5 mm
14 mm
5,3 mm
iÜÊÌ
iÃiÊÃâiÃ]ÊÌ
iÊ}Ê>ÞÊÌÊLiÊ
14 mm 26,5 mm ÕÃi`Ê\ÊÊ
5,3 mm
14 mm
4
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RELAIS&CHÂTEAUX THE HEADED PAPER Ch &
M arCh
em t â
RELAIS &CHÂTEAUX THE LOGO – MANDATORY RULES be e r te
rs au
x
Regardless of the format of the headed paper, the logo of the property must be placed in the upper part of the letter
and the Relais & Châteaux logo must be centred in the lower part, approximately 1 cm from the bottom of the page.
PRINTING THE OFFICIAL RELAIS & CHÂTEAUX LOGO -
/
iÊ,i>ÃÊEÊ
@Ìi>ÕÝÊ}ÊÃÊV«Ãi`ÊvÊÌ
iÊVÕÀÃÊ}`ÊÀÊ
gold foil and grey. If you choose gold foil (recommended), the logo
can be fully treated in that colour. Example of a different format:
ÊÌ
iÀÊVÕÀÃÊÃ
Õ`ÊLiÊÕÃi`°Ê
GOLD FOIL (RECOMMENDED)
ÀÊL>VÊ>`ÊÜ
ÌiÊ`VÕiÌÃ]ÊÌ
iʸ}ÀiÞÊ>`ÊL>V¸ÊÛiÀÃÊvÊÌ
iÊ UÊ«ÊvÃÊ\ÊÕÝÕÀÞÊ}`Ê{ääÎ
,i>ÃÊEÊ
@Ìi>ÕÝÊ}ÊV>ÊÜÊLiÊÕÃi`°Ê UÊÕÀâÊ\ÊÕÝÀÊÎnx
OR GOLD SPOT COLOUR :
UÊ*>ÌiÊ,iv°Ê\ÊnÇÓÊ
ÕÀVÕÀÊ«>Ì}ÊÀiv°\Ê
ÓÎÉÓÉäÉ ÇÇ
8 mm
For the one-line logo,
30 mm
30 mm
1 cm
of any size, references are:
40 mm *>ÌiÊÀiv°Ê\Ê{ÎÓ
ÕÀVÕÀÊ«>Ì}ÊÀiv°\Ê
ÓÎÉÓÉäÉ ÇÇ
8 mm
GREY LOGO (may only be used
1Ê-<
Ê"Ê/
Ê"" on black and white documents)
UÊiÕÀÊ`iÊLÞÃÊ\Ê >VÊxä¯
UÊTiÝÌÊ>`ÊÀÕiÃ\Ê >VÊ£ää¯
14 mm
26,5 mm
14 mm
1 cm
5,3 mm
iÜÊÌ
iÃiÊÃâiÃ]ÊÌ
iÊ}Ê>ÞÊÌÊLiÊ
14 mm 26,5 mm ÕÃi`Ê\ÊÊ
5,3 mm
14 mm
5
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RELAIS & CHÂTEAUX BUSINESS CARDS
PRINTING THE OFFICIAL RELAIS & CHÂTEAUX LOGO -
is
Ch &
M arCh
em t â
/
iÊ,i>ÃÊEÊ
@Ìi>ÕÝÊ}ÊÃÊV«Ãi`ÊvÊÌ
iÊVÕÀÃÊ}`ÊÀÊ be e r te
rs au
gold foil and grey. If you choose gold foil (recommended), the logo x
can be fully treated in that colour.
ÊÌ
iÀÊVÕÀÃÊÃ
Õ`ÊLiÊÕÃi`°Ê
GOLD FOIL (RECOMMENDED)
ÀÊL>VÊ>`ÊÜ
ÌiÊ`VÕiÌÃ]ÊÌ
iʸ}ÀiÞÊ>`ÊL>V¸ÊÛiÀÃÊvÊÌ
iÊ UÊ«ÊvÃÊ\ÊÕÝÕÀÞÊ}`Ê{ääÎ
Regardless of the format or style of the business card, it must always include the Relais & Châteaux logo and its
,i>ÃÊEÊ
@Ìi>ÕÝÊ}ÊV>ÊÜÊLiÊÕÃi`°Ê UÊÕÀâÊ\ÊÕÝÀÊÎnx
size must never be smaller than 14 mm x 14 mm (square) or 26.5 mm x 5.3 mm (1 line version). Its position on OR GOLD SPOT COLOUR :
the business card is not subject to any constraints. UÊ*>ÌiÊ,iv°Ê\ÊnÇÓÊ
ÕÀVÕÀÊ«>Ì}ÊÀiv°\Ê
ÓÎÉÓÉäÉ ÇÇ
8 mm
For the one-line logo,
30 mm
30 mm
ÕÀVÕÀÊ«>Ì}ÊÀiv°\Ê
ÓÎÉÓÉäÉ ÇÇ
8 mm
GREY LOGO (may only be used
1Ê-<
Ê"Ê/
Ê"" on black and white documents)
UÊiÕÀÊ`iÊLÞÃÊ\Ê >VÊxä¯
UÊTiÝÌÊ>`ÊÀÕiÃ\Ê >VÊ£ää¯
14 mm
26,5 mm
14 mm
5,3 mm
14 mm
26,5 mm
14 mm
5,3 mm
6
Re
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RELAIS&CHÂTEAUX BROCHURES is
Ch &
RELAIS &CHÂTEAUX THE LOGO – MANDATORY RULES M arCh
em t â
be e r te
Regardless of the formats, the background colours (light, dark, photos) or the brochure style, the Relais & Châteaux logo must be included. rs au
It is recommended that the Relais & Châteaux logo is centred in the lower part on the cover or on the outside back cover of the brochure. x
The Relais & Châteaux logo may also be included inside the brochure, as long as the centred positioning on the bottom of the page is complied with.
PRINTING THE OFFICIAL RELAIS & CHÂTEAUX LOGO -
/
iÊ,i>ÃÊEÊ
@Ìi>ÕÝÊ}ÊÃÊV«Ãi`ÊvÊÌ
iÊVÕÀÃÊ}`ÊÀÊ
gold foil and grey. If you choose gold foil (recommended), the logo
can be fully treated in that colour.
ÊÌ
iÀÊVÕÀÃÊÃ
Õ`ÊLiÊÕÃi`°Ê
GOLD FOIL (RECOMMENDED)
ÀÊL>VÊ>`ÊÜ
ÌiÊ`VÕiÌÃ]ÊÌ
iʸ}ÀiÞÊ>`ÊL>V¸ÊÛiÀÃÊvÊÌ
iÊ UÊ«ÊvÃÊ\ÊÕÝÕÀÞÊ}`Ê{ääÎ
,i>ÃÊEÊ
@Ìi>ÕÝÊ}ÊV>ÊÜÊLiÊÕÃi`°Ê UÊÕÀâÊ\ÊÕÝÀÊÎnx
OR GOLD SPOT COLOUR :
UÊ*>ÌiÊ,iv°Ê\ÊnÇÓÊ
ÕÀVÕÀÊ«>Ì}ÊÀiv°\Ê
ÓÎÉÓÉäÉ ÇÇ
8 mm
For the one-line logo,
30 mm
30 mm
ÕÀVÕÀÊ«>Ì}ÊÀiv°\Ê
ÓÎÉÓÉäÉ ÇÇ
8 mm
GREY LOGO (may only be used
1Ê-<
Ê"Ê/
Ê"" on black and white documents)
UÊiÕÀÊ`iÊLÞÃÊ\Ê >VÊxä¯
UÊTiÝÌÊ>`ÊÀÕiÃ\Ê >VÊ£ää¯
14 mm
26,5 mm
14 mm
5,3 mm
iÜÊÌ
iÃiÊÃâiÃ]ÊÌ
iÊ}Ê>ÞÊÌÊLiÊ
14 mm 26,5 mm ÕÃi`Ê\ÊÊ
5,3 mm
14 mm
Taille réelle
7
PRINTING THE OFFICIAL RELAIS & CHÂTEAUX LOGO -
Re
/
iÊ,i>ÃÊEÊ
@Ìi>ÕÝÊ}ÊÃÊV«Ãi`ÊvÊÌ
iÊVÕÀÃÊ}`ÊÀÊ la
gold foil and grey. If you choose gold foil (recommended), the logo is
can be fully treated in that colour.
Ch &
M arCh
RELAIS&CHÂTEAUX MENUS
ÊÌ
iÀÊVÕÀÃÊÃ
Õ`ÊLiÊÕÃi`°Ê
GOLD FOIL (RECOMMENDED)
em t â
be e r te
rs au
ÀÊL>VÊ>`ÊÜ
ÌiÊ`VÕiÌÃ]ÊÌ
iʸ}ÀiÞÊ>`ÊL>V¸ÊÛiÀÃÊvÊÌ
iÊ UÊ«ÊvÃÊ\ÊÕÝÕÀÞÊ}`Ê{ääÎ
x
,i>ÃÊEÊ
@Ìi>ÕÝÊ}ÊV>ÊÜÊLiÊÕÃi`°Ê UÊÕÀâÊ\ÊÕÝÀÊÎnx
OR GOLD SPOT COLOUR :
UÊ*>ÌiÊ,iv°Ê\ÊnÇÓÊ
The
The Relaistypography for the
& Châteaux is Palatino
logomay
logo Light.
be printed (with the authorisation of the head office of Relais & Châteaux) on a UÊÕÀVÕÀÊ«ÀÌ}Ê,ivÊ\Ê
{äÉ{ÎÉn{É ä
Printed capital letters are to be used.
photo or illustrated background. In this case, it is recommended that the colour logo be used on a white square or GREY TEXT
rectangular space to ensure it is legible. Square logo :
Each member is free to position the Relais & Châteaux logo wherever he wishes on the menu. *>ÌiÊÀiv°Ê\Ê{Σ
ÕÀVÕÀÊ«>Ì}ÊÀiv°\Ê
ÓÎÉÓÉäÉ ÇÇ
8 mm
For the one-line logo,
30 mm
30 mm
ÕÀVÕÀÊ«>Ì}ÊÀiv°\Ê
ÓÎÉÓÉäÉ ÇÇ
8 mm
GREY LOGO (may only be used
1Ê-<
Ê"Ê/
Ê"" on black and white documents)
UÊiÕÀÊ`iÊLÞÃÊ\Ê >VÊxä¯
UÊTiÝÌÊ>`ÊÀÕiÃ\Ê >VÊ£ää¯
14 mm
Menu
26,5 mm
14 mm
5,3 mm
Real size
iÜÊÌ
iÃiÊÃâiÃ]ÊÌ
iÊ}Ê>ÞÊÌÊLiÊ
14 mm 26,5 mm ÕÃi`Ê\ÊÊ
5,3 mm
14 mm
8
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ÈäÉx£Éx£É Óä
UÊ/
ÃÊVÀÀië`ÃÊÌÊ,£äÓÉ6£äÓÉ £äÓ
9
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Each member is advised to create an "About Relais & Châteaux" section on his website, which may be accessed from the homepage or the main menu page using a button displaying
the Relais & Châteaux logo or the bronze plaque (files available on www.relaischateaux.com/graphic-rc). This clickable button "About Relais & Châteaux" must lead to a dedicated page
describing the ideals of Relais & Châteaux.
It must be validated by the international communication directorate of Relais & Châteaux.
Each member is invited to use and customise the following text (text subject to alteration every year, in particular depending on the number of properties):
“Relais & Châteaux is an exclusive collection of 475 of the finest RESERVATION NUMBERS TO BE INCLUDED ACCORDING TO
charming hotels and gourmet restaurants in 55 countries. THE GEOGRAPHICAL ZONE OF THE MEMBER PROPERTY:
Established in France in 1954, the Association’s mission is
EUROPE
to spread its unique art de vivre across the globe by selecting
outstanding properties with a truly unique character.
France xxxxxxxxxx
Germany, Austria, Benelux,
Furthermore, Relais & Châteaux is also a family of hoteliers and Spain, Ireland, Portugal,
Grands Chefs from all over the world who share a passion for and Sweden, Switzerland, United Kingdom xxxxxxxxxx
a personal commitment to ensuring their guests are privy Italy xxxxxxxxxx
to moments of exceptional harmony, an unforgettable Russia – Kazakhstan xxxxxxxxxx
celebration of the senses. From the vineyards in Napa valley to Ukraine xxxxxxxxxx
the beaches in Bali, from the olive trees in Provence to
the lodges in South Africa, Relais & Châteaux offers all Other European countries xxxxxxxxxx
the stops on the finest route for discovering each special place
AMERICAS
and country.
United States, Canada xxxxxxxxxx
The Relais & Châteaux signature reflects this ambition: Argentina, Chile, Uruguay xxxxxxxxxx
“ALL AROUND THE WORLD, UNIQUE IN THE WORLD.” Brazil xxxxxxxxxx
ASIA – OCEANIA
Information and reservations:
Tel: XXXXXX (depending on the geographic zone) Japan xxxxxxxxxx
www.relaischateaux.com China xxxxxxxxxx
Maison des Relais & Châteaux : Hong Kong xxxxxxxxxx
10 Beauchamp Place Australia, New Zealand xxxxxxxxxx
London, SW3 1NQ - United Kingdom »
Other countries xxxxxxxxxx
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