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Executive summary
Retail Sector is the most booming sector in the Indian economy. Some of the biggest players of the world are going to enter into the industry soon. It is on the threshold of a big revolution after the IT sector. Although organized retail market is not as strong as of now, but it is expected to grow manifolds by the year 2010. The sector contributes 10% of the GDP, and is estimated to show 20% annual growth rate by the end of the decade. The current growth rate is estimated to be 8.5%. The retail market is most fragmented in the world and only 2% of the entire retailing business is in the organized sector. There are about 300 new malls, 1500 supermarkets and 325 departmental stores being built in the cities very soon. I considered the Big-Bazaar Hubli for studying the consumer expectation, and what are the factors that influence to customer to walk-in, in Big Bazaar Hubli. Consumers now want the cheapest, biggest and the quickest products/services from their retailers. They are moving towards the eastern model, the changing behaviour the Indian customers. The project involves three main aspects namely industry profile, company profile and analysis part. In industry profile about the retail sector, in company profile history of the organization, achievements; a detailed study has been made. In the analysis part, objectives and data collection method, sampling design, sampling size, sampling method and mainly I have analyzed the collected primary data using SPSS, the primary data have been collected through questionnaires. Finally findings, recommendations, limitations and conclusion are derived.
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Research methodology
Type of research The research was Descriptive Research. Data collection methods 1) Primary data The primary or the first hand data was collected with the help of handing out the questionnaire to the customers, to know Analysis on customer of BigBazaar at Hubli. 2) Secondary data The major source of secondary or supporting data was internet, and company profile of Big Bazaar as whole. And Big Bazaar library and the books and journals, are the source of information. Survey method The related data or information was obtained by personal administration of questionnaire, Sample size A sample size of 100
Sampling Frame The customers of Hubli
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Benefits to me The project helped me to have an insight of the customer perception towards Big Bazaar Hubli, the concept of consumer thinking process towards shopping. As a consumer what are the expectations towards Big Bazaar Hubli. And what are the different offers executed by Big Bazaar during my SIP project. And it was more about live project and, I was able to understand different aspects with regards Big Bazaar Hubli. Benefits the company With the help of this report company could find out the challenges ahead, because the study is based on the survey conducted with the help of questionnaire which was consisted of the questions related to the consumer of Big Bazaar Hubli, and through this report the Big Bazaar can more focus on the consumer expectation towards increase walk-in, in Big Bazaar Hubli.
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Findings
The overall project is mainly of Analysis on customer of big bazaar. at hubli In this project the major findings are as follows During the project period there are totally 3 different types of offers executed (apart form weekends offers) by big bazaar. And the customer walk-in was very good in these offers days. The consumer walk-in, in big bazaar is very high during the offer periods. 81% of the customers prefer to visit Big Bazaar due to the availability of the variety of products. 75% of customers of Hubli prefer to visit big bazaar. 63% of Hubli customer thinks that there is always any new offers before visiting big bazaar. 63% of customers of big bazaar expect good offers from big bazaar. 74% consumers are satisfied with the offers from big bazaar Hubli. 68% of the customers are satisfied by the quality of the products at Big Bazaar 66% customers visit Big Bazaar for purchasing rather than a visit. 65% of the customers are satisfied by the service provided at Big Bazaar Most of the customers would definitely visit Big Bazaar again.
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Recommendations
The overall project is mainly of Analysis on customer of big bazaar it nothing but how to increase consumer walk-in in big bazaar. In this project the major recommendations are as follows. During offers periods big bazaar has to provide transportation facilities to increase customer walk-in . Transportation facilities during offers. Providing awareness about the new offers to the loyal customers Ambience with proper ventilation and sitting arrangements and restaurant. Separate ladies rest room.. Providing membership cards.
respondents view, company can concentrate on TV ads by making them more attractive and in a medium thats understandable by people of in and around Hubli city, to inform about any new deals like ANNIVERSARY CELEBRATION Offers & SAB SE SASTA DIN.,
Hoardings & Paintings are good source of advertisements so company has to concentrate on this advertising aspect Hoardings & Paintings has to be increased & placed in more crowded areas.
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Now a days Radio & Internet are good source of medias company has to give more advertisements on these medias, to reach maximum people.
Conclusion
I conclude the project stating that the customer of Hubli are satisfied with offers, and they still needs good offers in future days. And the Big Bazaar has been doing good in terms of understanding customer expectation and providing them good offers and products in terms of fulfilling their expectation. During the project I came to know about the different offers of big bazaar, what a normal consumer thinks before walk-in at big bazaar. And the different factors which influence customers to visit big bazaar. And the factors which we need focus to improve customer walk-in at Big Bazaar hubli.
The consumers preferences are changing & they are moving from Traditional Kirana stores to Modern Retail outlet. Its the main challenge to the Modern retail outlets to attract the customers towards them from that of competitors. To attract more customers companies have to carryout the promotional activities in unique way. BIG BAZAAR has maintained that uniqueness & has succeeded in attracting customers.
The advertisement
of the company like TV ads, print media & pamphlets are good
advertisements which made its place in minds of customer to find BIGBAZAAR differently. As the competition is becoming stiff in the market the activities conducted by the company are unique, that have brought fruitful result to the company. Among Babasabpatilfreepptmba.com Page 7
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Section A
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Stated that it brings employment and creates wealth of the economy. It is a vibrant part of our changing society and a major source of employment Retailing performs activities at larger level so it requires massive manpower to handle and manage its operations. Retailing also helps society in general by providing goods and services in reasonable price and increasing their standards of living. Retailing activity can be viewed as a significant contributor to the economy in general. Retailing is the set of activities that markets products or services to final consumers for their own personal or household use. It does this by organizing their availability on a relatively large scale and supplying them to consumers on a relatively small scale. Retailing makes products and services available in large quantities. Retailers produce or order the products/services in bulk so they can take advantage of economy of scale and thus they can formulate competitive pricing strategies. Products and services are generally sold through the store or on the internet.
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Pantaloon is not just an organization it is an institution, a center of learning & development. We believe that knowledge is the only weapon at our disposal and our quest for it is focused, systematic and unwavering. At Pantaloon, we take pride in challenging conventions and thinking out of the box, in traveling on the road less traveled. Our corporate doctrine Rewrite Rules, Retain Values is derived from this spirit. Over the years, the company has accelerated growth through its ability to lead change. A number of its pioneering concepts have now emerged as industry
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Company profile
Pantaloon Retail (India) Limited, is India's leading retail company with presence across multiple lines of businesses. The company owns and manages multiple retail formats that cater to a wide cross-section of the Indian society and
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Pantaloon Retail forayed into modern retail in 1987 with the launching of fashion retail chain, Pantaloons in Kolkata. In 2001, it launched Big Bazaar, a hypermarket chain that combines the look and feel of Indian bazaars, with aspects of modern retail, like choice, convenience and hygiene. This was followed by Food Bazaar, food and grocery chain and launch Central, a first of its kind seamless mall located in the heart of major Indian cities. Some of it's other formats include, Collection i (home improvement products), E-Zone (consumer electronics), Depot (books, music, gifts and stationary), all (fashion apparel for plus-size individuals), Shoe Factory (footwear) and Blue Sky (fashion accessories). It has recently launched its e-tailing venture, futurebazaar.com. The group's subsidiary companies include, Home Solutions Retail India Ltd, Pantaloon Industries Ltd, Galaxy Entertainment and Indus League Clothing. The group also has joint venture companies with a number of partners including French retailer Etam group, Lee Cooper, Manipal Healthcare, Talwalkar's, Gini & Jony and Liberty Shoes. Planet Retail, a group company owns the franchisee of international brands like Marks & Spencer, Debenhams, Next and Guess in India.
Future Group
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Pantaloon Retail is the flagship enterprise of the Future Group, which is positioned to cater to the entire Indian consumption space. The Future Group operates through six verticals: Future Retail (encompassing all retail businesses), Future Capital (financial products and services), Future Brands (management of all brands owned or managed by group companies), Future Space (management of retail real estate), Future Logistics (management of supply chain and distribution) and Future Media (development and management of retail media). Future Capital Holdings, the group's financial arm, focuses on asset management and consumer finance. It manages two real estate investment funds (Horizon and Kshitij) and consumer-related private equity fund, Indivision. It also plans to get into insurance, consumer credit and other consumer-related financial products and services in the near future.
Future Group's vision is to, "Deliver Everything, Everywhere, Every time to Every Indian Consumer in the most profitable manner." One of
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A Analysis on Customer of Big-Bazaar. the core values at Future Group is, 'Indianess' and its corporate credo is - Rewrite rules, Retain values.
Future Group Manifesto
Future the word which signifies optimism, growth, achievement, strength, beauty, rewards and perfection. Future encourages us to explore areas yet unexplored, write rules yet unwritten; create new opportunities and new successes. To strive for a glorious future brings to us our strength, our ability to learn, unlearn and re-learn our ability to evolve. Future Group will not wait for the Future to unfold itself but create future scenarios in the consumer space and facilitate consumption because consumption is development. Thereby, we will effect socio-economic development for our customers, employees, shareholders, associates and partners.
Our customers will not just get what they need, but also get them where, how and when they need. We will not just post satisfactory results, we will write success stories. We will not just operate efficiently in the Indian economy, we will evolve it. We will not just spot trends, we will set trends by marrying our understanding of the Indian consumer to their needs of tomorrow.
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Business Description
Pantaloon Retail (India) Ltd. The Company's principal activity is to operate chain retails stores in names of Big Bazaar, Food Bazaar, Central and Pantaloons. The Big Bazaar is the discount store, which offers a wide range of products under one roof. The products include apparels and non-apparels such as utensils, sports goods and footwear. The Company also has its presence into gold retailing by launching Gold Bazaar. The Company's Food Bazaar provides a range of food and grocery products ranging from fresh fruits and vegetables, staples, FMCG products and ready-to-cook products. The Central offers a chain of stores including books and music stores, global brands in fashion, sports and lifestyle accessories, grocery store and restaurants. The Pantaloon retail stores focus largely apparels and accessories.
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Group mission
We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development. We will be the trendsetters in evolving delivery formats, creating retail reality, making consumption affordable for all customer segments for classes and for masses. We shall infuse Indian brands with confidence and renewed ambition. We shall be efficient, cost- conscious and committed to quality in whatever we do. We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful.
Core Values
Indian ness: confidence in ourselves. Leadership: to be a leader, both in thought and business.
Respect & Humility: to respect every individual and be humble in our conduct.
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Introspection: leading to purposeful thinking. Openness: to be open and receptive to new ideas, knowledge and information.
Simplicity & Positively: Simplicity and positively in our thought, business and action.
26th January, 2007..., 15th August, 2007 Indias Sabse Sasta Din
The acceptance and loyalty that Big Bazaar has garnered over the years, was well evident on 26th January 2006. On the day India celebrates its Republic Day, the company honored the consumer by calling it the Maha Savings Day. Shoppers at all Big Bazaar and Food Bazaar outlets across the country were offered products at prices never heard before in the history of shopping. The offers were spread across categories from electronics to utensils, from apparel to furniture and food. This event received tremendous response from the regular and an entirely new set of shoppers, which resulted in nearly 2 million people visiting the stores on that day. And most stores were able to post record sales for a single day.
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Pan India Model Riding on the consumption boom that the country has been witnessing over the past couple of years, the company further expanded its foray into the value space by adding 10 stores during the year 2005-06, entering new cities like Vishakhapatnam, Pune, Lucknow, Indore, Mangalore and Rajkot. The excellent performance of these new stores, further fortified the mass appeal of Big Bazaar as a true, family-shopping destination. The total number of Big Bazaar outlets as on June 2006 stood at 30 stores and over 1.20 million square feet of retail space.
FASHION FOCUS
Big Bazaar continues to be a fashion-led delivery format, with fashion comprising about 40 per cent of its revenues. Fashion got a further fillip through the standardization of the visual merchandise at all existing and new stores. The communication focused on it being the fashion destination of the masses.
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FOOD BAZAAR
Across India, food habits vary according to community, customs and geography. Food Bazaar, through its multiple outlets addresses this. At the same time it offers best quality products at wholesale prices to a wide cross section of the India population. Food Bazaar effectively blends the look, touch and feel of the Indian bazaar with the choice, convenience and hygiene that modern retail provides. The food and grocery division of the company was launched in 2002-03 and has grown to 47 stores nationwide at the end of the current financial year. Most stores are located within Big Bazaar, Central and Pantaloons and act as strong footfall generators. There are separate stand-alone Food Bazaars as well. The business contributed just under 50 per cent of value retailing, and about 20 per cent to the companys turnover during 2005-06. Food Bazaar offers a variety of daily consumption items, which include staples, soaps and detergents, oils, cereals and biscuits. On the product category side, the primary segregation is done on the basis of staples, fresh produce, branded foods and home and personal care products.
Home Solutions Retail India Ltd. Home Solutions Retail (India) Ltd. (HSRIL) leads the groups foray in the home improvement and consumer electronics retailing segment. It caters to home management requirements and products, including furnishings and textiles, furniture, consumer electronics, home electronics and home services. It operates retail formats like Home Town, Furniture Bazaar, Collection I, E-Zone, Electronics Bazaar and Got It.
a) Depot: 1) General books 2) Office stationary 3) Children stationary 4) Film VCDs & DVD
c) Gold Bazaar: Navaras Gold Jewelry (This is the separate unit not related to Big Bazaar they share profits on percentage basis) d) Mobile Bazaar: 1) All kinds of Hand sets ranging from Rs 1000 to !8000 of different companies 2) Mobile accessories 3) Codeless phones & land line phones e) Star Sitara: 1) Cosmetics 2) Fragrances 3) Herbals 4) Pharmaceuticals f) Shringar : 1) Bangles 2) Jewelry sets 3) Bracelets 4) Hair Accessories 5) Bidies 6) Chins
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Plastics, Utensils, Crockery (PUC) g) Plastics: 1) Buckets 2) Casseroles 3) Containers 4) Boxes 5) Flasks 6) Bowls 7) Jugs & sippers 8) Bottles & Mugs
h) Utensils: 1) Plates, Bowls, Glasses 2) Non stick Cookwares 3) Kitchen tools 4) Tiffin Boxes
i) Crockery 1) Crockery cutlery 2) Table Materials / Napkins 3) Casseroles 4) Dinner sets 5) Wine, Juice Glasses
j) Luggage:
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Level 2 a) Ladies Department:(SKD) 1) Sarees 2) Dress materials 3) Under garments 4) Nightwears 5) Western wears
b) Mens Department: 1) Formals (Shirts & Pants) 2) Casuals (Shirts & pants) 3) Party wears 4) Jeans T-Shirts 5) Others Accessories (Lungi Dhoti etc) 6) Fabrics (Cut pieces) 7) Suits & Blazers 8) Levis Signature garments
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b) Footwear Bazaar : 1) Sports Shoes 2) Formal Shoes 3) Casual Shoes 4) Mens Sandals 5) ladies Sandals 6) Ladies Casuals 7) Ladies Chappel 8) Ladies fancy Sleepers 9) ladies Sports shoes c) Home Dcor: 1) Flower vase 2) Artificial Flowers 3) Religious gifts 4) Candle stand 5) Umbrellas 6) Photo Frames 7) Assorted color Stones 8) Frame Paintings 9) Water falls (artificial)
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d) Home line: 1) bed sheets, Pillows , bed spreads 2) Towels, Yellow dust 3) Razai , Carpets, Cushion covers 4) Chair bags
e) Toys Dept: 1) Soft toys 2) Educational toys 3) Board games, Action figures 4) Dolls
Kids department
f) Boys section: 1) T-Shirts, Trousers, jeans 2) Cotton shirts, Cargo, Codraw 3) Ethic wears 4) Co ordinates 5) Rain cotes
h) Infants: 1) Jhablas 2) Vests 3) Bibs feedings 4) Bed items 5) Baba suits 6) Frocks
Level 4
a) Beverages: 1) Soft drinks 2) Mineral water 3) Juices 4) Health drinks 5) Frozen items
d) Staples Dept: 1) Dal, Rice, Atta, Rava items 2) Oils, Masala items 3) Dry fruits 4) Spicy items 5) Ready meals 6) Breakfast cereals
e) Process Dept: 1) Health drinks 2) Ready to eat 3) Corn flaks, Chips 4) Instant mixes 5) Soups, Bread items, pickle 6) Spreads
Non-food Dept f) Home care: 1) Phenyl, Detergents 2) Dish wash, Tissue papers, Scratch
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g) Personal care: 1) Soaps, tooth paste, Shampoo 2) Deodorants, Body spry 3) Baby food, Talcum powder 4) Mens apparel Level 5 Electronic Bazaar:
1) Televisions 2) Sound System 3) Refrigerators 4) Washing machines 5) Microwave 6) Rice cookers 7) Juicers 8) Irons, Mixers & Grinders
International Retailer of the Year - Pantaloon Retail (India) Ltd. The National Retail Federation is the largest retail trade association with over 1.4 million member organisations in the US and across the world. Some of
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International Retailer of the Year - Pantaloon Retail (India) Ltd. The National Retail Federation is the largest retail trade association with over 1.4 million member organisations in the US and across the world. Some of the participants of this award include Metro AG, Carrefour, Ito-Yokado, Zara and Boticario.
HomeTown The Reid & Taylor Awards for Retail Excellence are an important feature of the Asia Retail Congress - Asias single most important global platform to promote world-class retail practices - and are aimed at honouring the best, in Asian Retail scenario. India played host to Asia Retail Congress 2008. 2007 Images Retail Awards Most Admired Retail Face of the Year: Kishore Biyani Most admired retailer of the year: Large format, multi product store: Big Bazaar Most admired retailer of the year: Food and Grocery: Food Bazaar
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HomeTown
the top honours for Images Retail Awards 07, with IRIS as knowledge partner and global consulting firm AT Kearney as the Process Approver.
National Retail Federation Awards ssInternational Retailer for the Year 2007 Pantaloon Retail (India) Ltd The National Retail Federation is the worlds largest retail trade association with over 1.4 million members in the US and across the world. Some of the past winners of the award include Metro AG (Germany), Carrefour (France), Zara (Spain), Boticario (Brazil) and Ito Yokado (Japan). The award was presented at the Retails Big Show held in January 2007 in New York. World Retail Congress Awards Emerging Market Retailer of the Year 2007 Pantaloon Retail (India) Ltd The inaugural World Retail Congress held in Barcelona, Spain in March 2007 attracted over one thousand retail professionals from over sixty countries. The awards were decided by a multinational Grand Jury. Winners in other categories included Inditex, Mall of Emirates, Marks & Spencer and IKEA. Hewitt Best Employers 2007 Best Employers in India (Rank 14th) Pantaloon Retail (India) Ltd
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PC World Indian Website Awards Best Indian Website In The Shopping Category - Futurebazaar.comPC World, a leading consumer technology magazine selected the best Indian websites in various categories based on use of technology for delivering solutions, information being presented in an intuitive and concise manner and overall experience aided by design. Readers Digest Trusted Brands Platinum Awards Trusted Brands Platinum Award (Supermarket Category) Big Bazaar The Readers Digest awards are based on surveys done among consumers by independent research agency, Nielsen Media Research. This is the second consecutive time Big Bazaar has won this award.
2006 Retail Asia Pacific Top 500 Awards Asia Pacific Best of the Best Retailers Pantaloon Retail (India) Ltd Best Retailer in India Pantaloon Retail (India) Ltd
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Ernst & Young Entrepreneur of the Year Award Ernst & Young Entrepreneur of the Year (Services) Kishore Biyani Considered to be one of the most prestigious business awards in India, a jury comprising leading names in Indian business selected the winners based on courage, creativity, passion, endurance and vision. CNBC Indian Business Leaders Awards The First Generation Entrepreneur of the Year Kishore Biyani Organized by CNBC-TV18, the twelve awardees in various categories are decided by a high profile jury, along with research partners - The University of Chicago Graduate School of Business, Development Dimensions International (DDI) and AC Neilson ORG MARG. Lakshmipat Singhania IIM Lucknow National Leadership Awards Young Business Leader Kishore Biyani
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Images Retail Awards Best Value Retail Store Big Bazaar Best Retail Destination Big Bazaar Best Food & Grocery Store Food Bazaar Retail Face of the Year Kishore Biyani
The Images Retail Awards are decided through a nationwide consumer & industry poll and nominations followed by performance assessment by team of analysts and jury. Readers Digest Awards Platinum Trusted Brand Award - Big Bazaar The Readers Digest awards are based on surveys done among consumers by independent research agency, Nielsen Media Research. CNBC Awaaz Consumer Awards Most Preferred Large Food & Grocery Supermarket Big Bazaar
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Mr. Kishore Biyani Retail Face of the year Big Bazaar Best Value Retail Store Big Bazaar Best Retail Destination Food Bazaar Best Food and Grocery Store
2005
Readers Digest and Awaaz consumer Award
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PRIL Most admired retailer of the year Food Bazaar - Retailer of the year (food and grocery) Big Bazaar Retailer of the year (value retailing) Central Retail launch of the year
Top 20 companies in India to watch in 2005 Indias most investor-friendly companies in the top 75 Indias biggest wealth creators in the top 100
2004
Images Retail Awards 2004
PRIL Most admired retailer of the year Food Bazaar - Retailer of the year (food and grocery) Big Bazaar Retailer of the year (value retailing)
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2003
Indian Express Award PRIL- Marketing excellence and excellence in brand building
Vice President
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Departmental Managers: There are 21 departments in this store like Electronic dept, Depot dept, NBD dept, Mobile Bazaar Dept, Star sitar Dept, PUC Dept, Ladies Dept, Mens Dept, Furniture
Departmental Managers: Departmental Managers: There are 2 departments and 8 assistant department managers in this store like Electronic dept, Depot dept, NBD dept, Mobile Bazaar Dept, Star sitar Dept, PUC Dept, Ladies Dept, Mens Dept, Furniture Dept, Footwear Dept, Home Dcor
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Administration: Store administration comes under Store Manager its functions are store maintenance, House Keeping, Security etc.
Information Technology: This department is responsible for the maintenance of the systems of the stores. All billing machines their functioning networking with the master machine etc. If there is any problem with the machine then this department comes into function. Cashing Dept: This department is responsible for the collection of sales amount ie cash sales, Credit sales, etc under this department all billing machines of the stores comes. The sales amount collected throughout the day by the cashiers has to be submitted to this department.
Marketing Executive:
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Visual Merchandise: This department is responsible for the product arrangement at the store with respect to their nature. The basic function of this dept is it divides the store into some departments based on the nature of the product and within the department it decides how the products should be arranged by keeping in mind the customer should not suffer. HR Executive: Human Resource executive mainly look after employees mainly their problems. This department performs the functions like Recruitment, Selection, Training and development.
Board members
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Mr. Gopikishan Biyani, Wholetime Director Gopikishan Biyani, is a commerce graduate and has more than twenty years of experience in the textile business.
Mr. Rakesh Biyani, Wholetime Director Rakesh Biyani, is a commerce graduate and has been actively involved in category management; retail stores operations, IT and exports. He has been instrumental in the implementation of the various new retail formats.
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Mr. Shailesh Haribhakti, Independent Director Shri Shailesh Haribhakti, is a Chartered Accountant, Cost Accountant, and a Certified Internal Auditor. He is the Deputy Managing Partner of Haribhakti & Co., Chartered Accountants and past president of Indian merchant Chambers. He is on the Board of several Public Limited Companies, including Indian Petrochemicals Corporation Ltd., Ambuja Cement Eastern Ltd. etc. He is on the Board of Company since June 1, 1999.
Mr. S Doreswamy, Independent Director S. Doreswamy, is a former Chairman and Managing Director of Central Bank of India and serves on the board of DSP Merrill Lynch Trustee Co and Ceat Limited among others. Dr. D O Koshy, Independent Director D. O. Koshy, holds a doctorate from IIT, Delhi and is the Director of National Institute of Design (NID), Ahmedabad. He has over 24 years of rich experience in the textiles and garment industry and was instrumental in the setting up of NIFT centres in Delhi, Chennai and Bangalore. He is a renowned consultant specializing in international marketing and apparel retail management.
Ms. Bala Deshpande, Additional Director Bala Deshpande, is Non-Executive Director, ICICI Venture Funds and also serves on the boards of Deccan Aviation, Nagarjuna Construction, Welspun India and Shoppers Stop Ltd, among others. Mr. Anil Harish, Independent Director Anil Harish, is the partner of DM Harish & Co. Associates & Solicitors and an LLM from University of Miami. He also serves on the board of Mahindra Gesco, Unitech, IndusInd Bank and Hinduja TMT, among others.
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SECTION B
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Hubli, To study the present promotion activities of Big-Bazaar Hubli To understand the customer opinion about product, services, and prices To evaluate customer walk-in at Big-Bazaar
To know the customers expectation towards Big-Bazaar Hubli, Babasabpatilfreepptmba.com Page 58
Research methodology
Type of research The research will be Descriptive Research. Data collection methods 1) Primary data The primary or the first hand data was collected with the help of handing out the questionnaire to the customers, to know Analysis on customer of BigBazaar at hubli. 2) Secondary data The major source of secondary or supporting data was internet, and company profile of Big Bazaar as whole. And Big Bazaar library and the books and journals, are the source of information. Survey method The related data or information was obtained by personal administration of questionnaire, Sample size A sample size of 100
Sampling Frame The customers of Hubli
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Benefits to me The project helped me to have an insight of the customer perception towards Big Bazaar Hubli, the concept of customer thinking process towards shopping. What is the expectation of consumer towards Big Bazaar Hubli. And what are the different offers executed by Big Bazaar during my SIP project. And it was more about live project and, I was able to understand different aspects with regards Big Bazaar Hubli.
Benefits the company With the help of this report company would be able to find the challenges ahead, because the study is based on the survey conducted with the help of questionnaire which was consisted of the questions related to the consumer of Big Bazaar Hubli, and through this report the Big Bazaar can more focus on the customer expectation towards increase the walk-in, at Big Bazaar Hubli.
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Valid
Yes
Frequency 100
Percent 100.0
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Analysis From the survey we can come to know that 100% respondents are known the Big Bazaar in Hubli City. Interpretation The study shows that the Big bazaar known by all the 100 respondents Where we have done survey in Hubli.
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Shopping Preference
Frequency Big Bazaar Vishal Mega Mart Birla More Kirana Shops Total 75 6 9 10 100 Percent 75.0 6.0 9.0 10.0 100.0 Cumulative Percent 75.0 81.0 90.0 100.0
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60
40
Frequency
20
Shopping Preference
Interpretation
75% of people generally like shopping at Big Bazar 6% of people generally like shopping at Vishal Mega Mart 9% of people generally like shopping at Birla More 10% of people generally like shopping at Kirana stores
From the above we can make it out that more than half that is 75% of customers prefer visiting Big Bazar for shopping than comparing to other outlets.
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Bulk Purchase
50
40
30
20
Frequency
10
0 Big Bazaar Vishal Mega Mart Pick & Pay Birla More Kirana Shops
Bulk Purchase
Interpretation 45% visit Big bazaar for bulk puchase 13% visit Vishal for bulk purchase 10% visit Pick & Pay for bulk purchase
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From the above we can make it out that more than half that is 45%of customers prefer visiting Big Bazaar for bulk purchasing compared to other outlets.
Location
Big Bazaar Vishal Mega Mart Pick & Pay Birla More Kirana Shops Total
Location
60 50
Frequency 51 3 8 12 26 100
40
30
Frequency
20
10 0 Big Bazaar Vishal M ega M art P &P ick ay B M irla ore Kirana Shops
Location
Interpretation 51% customers preferred Big bazaar as convenient location for shopping 3% customers preferred vishal as convenient location for shopping 8% customers preferred Pick & Pay convenient location for shopping 12% customers preferred Birla More as convenient location for shopping
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More than 50% of customers preferred Big Bazaar as a preferable location for shopping compared to other retail outlets.
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Offers
70 60 50 40 30 20 10 0 Big Bazaar Vishal Mega Mart Pick & Pay Birla More Kirana Shops
Frequency
Offers
Interpretation 63% of customers preferred the offers of BIG BAZAAR for shopping. 7% of customers preferred offers of vishal for shopping 5% of customers preferred offers of Pick & Pay for shopping
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Most of the customers felt that the offers provided by BIG BAZAAR are good than compared to the other retail outlet.
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Quality
80
60
40
Frequency
20
Quality
Interpretation 68% of customers found good quality products in Big bazaar 16% of customers found good quality products in vishal 6% of customers found good quality products in Pick & Pay 20% of customers found good quality products in kirana .
Customers find good quality products at big bazaar than the other retail outlets.
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Service
70 60 50 40 30 20 10 0 Big Bazaar Vishal Mega Mart Pick & Pay Birla More Kirana Shops
Frequency
Service
Interpretation 65% of customers found good service provided by Big bazaar 16% of customers found good service provided by vishal 3% of customers found good service provided by Pick & Pay 6% of customers found good service provided by Birla more
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Most of the customers found the service provided by Big Bazaar is good than compared to others.
4. Factors influence the customer to visit Big Bazaar. Cumulative Factors Attracted by adds Word of mouth. Because of family force Shopping experience All product in one roof Offers Low price Bulk purchase Total Frequency 23 31 1 7 21 9 3 5 100 Percent 23 31 1 7 21 9 3 5 100 Valid Percent 23 31 1 7 21 9 3 5 100 Percent 23 54 55 62 83 92 95 100
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Inference: The chart shows factors influence the customer to visit Big Bazaar. Out 100 respondents 31% of customers visiting because of offers, 23% because of attracted by ads, 21% are visiting because of all products are available in one roof. It means most influencing factors are offers, advertisements, and all products available in one place.
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Frequencies
100 0
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Valid
Frequency 26 66 4 4 100
Analysis
Out of 100 respondents 26% people have come across the print media adds, 66% people have come across TV adds,4% people have come across by internet media,4% people by others media.
Interpretation By our survey most of the people means 66% have come across television media which ads come from TV.
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Frequencies
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100 0
Valid
telivision ads hordings,bordings&pai ntings standees & drop downs leaflets&pamplets others Total
Frequency 72 4 6 12 6 100
others leaflets&pamplets
telivision ads
Analysis Out of 100 respondents 72% people have come across the TV ads,4% people have come across hordings, bordings & paintings,6% people have come across standees & drop downs, 12% people have come across leaflets & pamplets, 6% people have come across other advertisement.
100 0
Valid
Frequency 80 20 100
100
80
60
40
20
0 good average
Interpretation From the survey it is clear that 80% people are having good opinion about big bazaar,
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100 0
Valid
Very info Gives grtr prdt info Helps in indenti bb as diff Hg influe to visit bb and pur Gvs grtr awr abt of bb & pur Total
Frequency 8 16 20 48 8 100
very info
8.0%
hg influe to visit b
48.0%
helps in indenti bb
20.0%
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Frequencies
According to you which media will be help full for getting information about bb?
Statistics
Valid Missing
100 0
Valid
Frequency 66 12 6 14 2 100
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Analysis Out of 100 respondents 66% people are getting information about big bazaar by TV ads,12% are getting by hoardings,6% people are getting by road shows, 14% are getting by pamphlets,2% are getting by wall paints
Interpretation From the survey we can come to know that TV ads are more effective than other medias, people are getting more information about big bazaar by it only ar and it is highly influenced to purchasing products there
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11. Customer satisfaction. Valid Frequency Excellent Good Very poor Total 19 77 4 100 Percent 19 77 4 100 Percent 19 77 4 100 Cumulative Percent 19 96 100
Inference:
The chart shows that 77% of customer satisfaction is good, 19% of customer satisfaction is excellent, 4% is satisfaction is very poor. The average customer satisfaction to words Big Bazaar Belgaum is good.
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3. Plans made by the customer before visiting big Bazaar. Valid Plans To purchase Just to visit To know about the new offer. To know the new product If good offers found then to purchase Total 22 100 22 100 22 100 100 Frequency 40 29 5 4 Percent 40 29 5 4 Percent 40 29 5 4 Cumulative Percent 40 69 74 78
If good offers found 22% To purchase To know the new prod 4% To know about the ne 5% 40%
Inference:
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9. Customer normally purchasing sections. a. FMCG Valid FMCG Yes No Total Frequency 29 71 100 Percent 29 71 100 Percent 29 71 100 Cumulative Percent 29 100
No 71%
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Inference: Out of 100 respondents 29% of customer normally purchase Fast moving consumer goods.
b. Food items.
Cumulative Food items Yes No Total Frequency 48 52 100 Percent 48 52 100 Valid Percent 48 52 100 Percent 48 100
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Inference:
c. Apparels . Apparels Yes Frequency 52 Percent 52 Valid Percent 52 Page 89 Cumulative Percent 52
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Yes 52%
Inference:
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d. Electronics.
Percent 14 86 100
Yes 14%
No 86%
Inference:Out of 100 respondent 14% of customer purchase electronics items. Table 6 Frequency of the Respondents visiting Big Bazaar store. Babasabpatilfreepptmba.com Page 91
store once in a week; this day will be mostly weekends .i.e. Saturdays and Sundays. Very 10% respondents would like to visit twice in a week and once in a month. About
27% of the respondents would find it ideal to visit once in a fortnight, which is second
highest frequency of visiting the stores. And at last only shopping or due to need that arise for the products. Chart showing the Frequency of Respondents visiting Big Bazaar stores
like to visit occasionally as most of them do not want to miss the experience of
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27%
51%
10%
GENDER
Number Respondents
of Percentage (%)
57 43 100
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57%
43%
of female
respondents. Given the gender distribution for the study the male respondents are more
T a b le n o .1
60 50 40 N o . o f re sp o n d e3n ts 0 20 10 0 M A LE Ge nder FE M A LE M A LE
FE M A LE
Number Respondents 24 25
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Analysis and Interpretation: The above table shows that people of all the ages visit the store except in the age category of 56 and above. So from the above table you can say that the store has a very good mix of respondents when it comes to age wise distribution. The middle aged customers also customers also would like to come as much as the young customers. The age distribution of the respondents visiting the store is spread equally. So from the above table we can infer that customers across all the ages visit the store and the store has a good age mix of the customers visiting the store. Chart showing the age wise distribution of the Respondents visiting the store.
T a b le N o .3
30% 25% No of respondents 20% 15% 10% 5% 0% 1 5 -2 5 Y e a rs 6 -3 5 Y e a rs 6 -4 5 Y e a rs 6 -5 5 Y e a 5 6 a n d a b o ve 2 3 4 rs Age 5% 24% 25%
23%
23% 1 5 -2 5 Y e a rs 2 6 -3 5 Y e a rs 3 6 -4 5 Y e a rs 4 6 -5 5 Y e a rs 5 6 a n d a b o ve
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Occupation
Number Respondents
of Percentage (%)
Student Business man Government employee Private employee House wife TOTAL
22 9 23 23 23 100
Analysis and Interpretation: From the above table we can say that almost all the occupations have equal number of respondents except for the business man option which constitutes about 9% of the respondents. Other all the occupation are distributed almost equally.
9. What are the expectations from Big Bazaar? (Rank the following by placing 1 beside the one, which you expect the most, and 2nd accordingly)
_______ Offer _______ Variety _______ Shopping Experience _______ Quality _______ Low price _______ New products
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40
30
20
Frequency
10
0 1 2 3 4 5 6
Variety of Products
Frequency 1 2 3 4 21 6 38 18 Percent 21.0 6.0 38.0 18.0 Cumulative Percent 21.0 27.0 65.0 83.0
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Variety of Products
40
30
20
Frequency
10
0 1 2 3 4 5 6
Variety of Products
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20
10
Frequency
0 1 2 3 4 5 6
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Quality of Products
30
20
10
Frequency
0 1 2 3 4 5 6
Quality of Products
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30
20
Frequency
10
0 1 2 3 4 5 6
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New Products
50
40
30
20
Frequency
10
0 1 3 4 5 6
New Products
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100 0
Valid
Frequency 80 20 100
100
80
60
40
20
defenetly
not sure
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Findings
The overall project is mainly of how to increase consumer walk-in in big bazaar. In this project the major findings are as follows During the project period there are totally nine different types of offers executed (apart form weekends offers) by big bazaar. And the customer walk-in was very good in these offers days The consumer walk-in, in big bazaar is very high during the offer periods.
81% of the customers prefer to visit BIG BAZAAR due to the availability of
BAZAAR
66% customers visit BIG BAZAAR for purchasing rather than a visit. 65% of the customers are satisfied by the service provided at BIG BAZAAR Most of the customers would definitely visit BIG BAZAAR again.
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Recommendations
The overall project is mainly of how to increase consumer walk-in in big bazaar. In this project the major recommendations are as follows.
During offers periods big bazaar has to provide transportation facilities to
increase customer walk-in. Transportation facilities during offers. Providing awareness about the new offers to the loyal customers Ambience with proper ventilation and sitting arrangements and restaurant.
Separate ladies rest room.
respondents view, company can concentrate on TV ads by making them more attractive and in a medium thats understandable by people of in and around Hubli city, to inform about any new deals like ANNIVERSARY CELEBRATION Offers & SAB SE SASTA DIN.,
Hoardings & Paintings are good source of advertisements so company has to concentrate on this advertising aspect Hoardings & Paintings has to be increased & placed in more crowded areas.
Big Bazaar has to concentrate on more offers & may provided discounts, more exchange offers.
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Sample size was 100; I feel this small size cannot represent the whole company.
The study was conducted in Hubli city only, so all the information sought is restricted to this city only.
Some respondent refused to participate in the survey and that in turn may have affected the result of the study.
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Conclusion
I would conclude the project stating that the customer of Hubli are satisfied with offers, and they still needs good offers in future days. And the big bazaar has doing good in terms of understanding customer expectation and providing them good offers and products in terms of fulfilling their expectation. During the project I would come to know about differs offers of big bazaar, what a normal consumer will think before entering into big bazaar. And the different types of factors which influence customers to visit big bazaar. And what are the factors which we need focus for increase consumer walk-in big bazaar hubli.
The consumers preferences are changing & they are moving from Traditional Kirana stores to Modern Retail outlet. Its the main challenge to the Modern retail outlets to attract the customers towards them from that of competitors. To attract more customers companies have to carryout the promotional activities in unique way. BIG BAZAAR has maintained that uniqueness & has succeeded in attracting customers.
The advertisement
of the company like TV ads, print media & pamphlets are good
advertisements which made its place in minds of customer to find BIGBAZAAR differently. As the competition is becoming stiff in the market the activities conducted by the company are unique, that have brought fruitful result to the company. Among them Advertisement is one of the leading activity or unique among all other activities & has high influence on the customer walk-in.
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SECTION C
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BIBILIOGRAPHY
Websites referred,
www.pantaloon.com www.wikipedia.com www.marketingprofs.com
Please let me know a little more about yourself. Please specify your Age group (years); (a) 18-25 (b) 26-40 (c) 41-50 (d) Over 50
Please specify your monthly household income (Rs.); (a) Less than 10,000 rupees/month (b) 1,0000 to
20,000 rupees/month (c) 20,000 to 30,000 rupees/month rupees/month . Occupation: Business Student 1) Are u aware about BIGBAZAAR? Yes No Employee Professional House wife (d) Over 30000
2) Where do you generally prefer to shop?(skip to Q 12) Big bazaar Vishal mart Birla more Grosaary(kirana) shops Other Babasabpatilfreepptmba.com Page 116
b) Word of mouth
c) Because of
f) Offers
5) Which media you come across related to BIGBAZAAR ads? Print media Radio Television Others Internet
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7) What is your opinion about advertisements? Very good Worst 8) do you think advertisements of BIGBAZAAR were usefull? a) Very informative b) Helps in identifying BIGBAZAAR as differently c) Highly influences to visit BIGBAZAAR & purchase Good Average Bad
9) According to you, which media will be helpful to you for getting information about BIG BAZAAR?
a) TV ads Wallpaints b) Hoardings c) Road shows d) Pamphlets e)
you
happy
with
Big
Bazaars
Parameters
Highly Satisfied
Satisfie d
dissatis fied
1. Products 2. Prices
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Highly
Satisfied
Neither satisfied
dissatisfied
12) . If not big Bazaar where do you go for shopping? . Reasons .. 13) What is special about Big bazaar? (Rate the parameters from 1-5)
1[Extreme poor]
2[poo r]
3[Fair]
4[Good]
5[Very Good
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14) . What is your purchase plan before coming to Big-bazaar? a) To purchase b) Just for visit c) To know about the new offer e) If good offer found than to
15) Which are the sections you normally purchase the product? FMCG Food items Apparels Electronic
e) others 16) . How often do you visit BIG BAZAAR ? First time Once a week Twice a week
Once a month
Anytime
(1which you expect the most, and 2nd accordingly and 6 is least ) Offer Quality Variety Shopping Experienc * New products Low price
18) Would you like to visit BIG BAZAAR again ? (a) Definitely (b) Not sure (c) No
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