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a) A proper survey is required to be carried out in order to find out the consumption pattern of the customers towards chocolates

A survey will state that apart from children who all other pple are preferring chocolates Which age group consumes the most How many chocolates do they eat on a particular day What is the income level of the targeted customers? Do they prefer sweets or chocolates on a particular occasion like Diwali What is the buying pattern of customers n their attitude and liking toward this brand is this chocolate available in evry outlet or store.etc. b)in order to identify the satisfaction level of the postgraduate magmt eductn in india,,, to kno their satisfaction level proper feedbacks must be taken they should be interviwed on the personal basis , aproper group discussion or an group interview should be conducted by their own colleges in order to find out are they satisfied or no they should be asked regarding their own preferences towards the management level.. a proper feedback form must be filled up by them to kno r they satisfiesd with this college studies and the faculty members are they satisfied with the university rules and regulations with the 60 -40 rule of allocation of marks.etc a rating system can be carried out to get the appropriate answr ie a scale from 1 to 10 1 being very poor 5 being average and 10 being excellent.accordingly they can bring about changes in their pattern of education as a whole. c)as there are many competitors for mobile phones available a market research is very much important by the company here the company has to first decide its target group. Who are its customers and in which region is he targeting . he should identify the competiotrs product and the strategy used by them in order to be successful he should come up with something new which is more unique than any other brand, he should see where the competitor is lacking ie what are the features dat is not der in competitors product which will help the company to make it as its USP, which will help in creating a good position in the minds of the customers. The company should know what are the needs and preferences of the customers by interviewing them and geeting to know more new things which they prefer. Do they want a mobile phone which is classy stylish slim rough n tough etc and accordingly satify their needs.hence a primary research should be done to get the 1st hand information from the customers and a complete qualitative sury should be conducted before launching the brand. d)to carry out beauty contest in the country the marketer must first decide its target market is it suitable to caary out beauty contest in that contry. Is it suiting their laws and regulations or against it, a proper observation should be done to know what the countrys culture is all about how many are intrested in such an activity what are the attitudes of the people living there are women allowed to move out of their homes etc should be found out by a proper qualitative research in order to make the contest successful.

Q1 which brand do u use? Have u tried brand x? How many times did u use the brand?

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