Syllabus@PGDM 1st Year

ACADEMIC REGULATION & SYLLABUS PGDM
(Regular 2 Year Trimester System Program)
(2012-2014)
Department of Management Studies

Regional College of Management (Autonomous)
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REGULATIONS FOR PGDM PROGRAMME

1.0 Duration of Curriculum and Calendar. 1.1 PGDM Programme is of two years duration. Each year shall be divided into three trimesters. First & Fourth trimester shall ordinarily begin in July and end in October. Second & Fifth trimester shall begin in November and end in January. Third & Sixth trimester shall begin in February and end in April. In addition, there will be a Summer Term that shall ordinarily begin in May and end in 30th June. Sometimes due to delay in admission formalities, if the First trimester (for fresh students) is delayed by few days, the subsequent Second and Third Trimester may be correspondingly delayed. But in no case the Summer Term duration shall be less than 6 weeks. It would be desirable to have 60 teaching days per trimester excluding examinations. Each year, the institute/Institute shall draw an Academic Calendar and the same shall be nonnegotiable and strictly adhered to. The Academic Calendar for the First year shall be handed over to each admitted student along with his/her Registration into 1st Trimester. Second year Academic Calendars shall be made available during registration for fourth trimester. The Curriculum and Syllabus shall be modified with approval of Academic Council positively once in every two years to keep the same up-to-date. However, minor modifications can be done as and when necessary with the approval of the Chairman Academic Council. The modification so done shall be placed in the immediate next Academic Council Meeting for ratification.
1.2
1.3
2.0
Eligibility for Admission 2.1 2.2 2.3 2.4 The eligibility for admission to PGDM Program of the Institute shall be same as the one decided by AICTE from time to time. A Student shall have to first get admission to the Institute as bonafide student before commencement of instruction in First Trimester. All admitted students will be issued Registration card. At the beginning of each trimester, a student has to register for the subjects that he/she wishes to study. Only such registered students will be allowed to attend classes and appear at examinations. Admission shall ordinarily close prior to the commencement of the instruction in First Trimester.
3.0
Eligibility for Admission into 2nd Year. 3.1 A candidate is eligible for registration into the 2nd year provided he/she has registered and appeared all the papers in the Mid-term & End Term tests in the first year and has secured a minimum CGPA of 5.
4.0
Subject-wise Registration and Eligibility to Appear at Examinations. 4.1 All Registered Students of the Institute have to register for each of the subject they are required to study and appear at examination before commencement of a trimester. Except in the first trimester, where a student is automatically registered for all subjects of the trimester, a student has to apply to the PGDM department in a specified format for subject-wise registration for the term. The same will be scrutinized and registration confirmation will be given to each student. Registration for Electives: In the second year students are required to register for subjects in the elective areas as per the schedule drawn for the programme. No subject in the elective area will be allowed for registration if there are less that fifteen students opting for the particular elective subject.
4.2
Similarly no combination in the elective area will be allowed for registration if there are less that fifteen students opting for the particular combination of elective subjects. 4.3 4.4 A student who has been promoted with back log (XP) shall first register his present trimester subjects and thereafter register his back log papers of the previous year for the corresponding trimester. A student shall be eligible to appear in an examination provided he/she pursues a regular course of study and attends at least 75% of classes in each theoretical and practical subjects, held during academic calendar of the trimester. The attendance shall be considered from the date of start of the class in a particular trimester. The schedule of classes will be notified through a time table before the beginning of classes in the Trimester. Concessions: A student who has been absent for short periods on medical ground or due to participation in cultural, sports, other academic/official assignments in the interest of the Institute/University/government with prior written permission of the Head of the Institute shall be permitted a maximum of additional concession of 10% in attendance and would be eligible for appearing in examination with a minimum of 65% of attendance in a trimester. No students shall be allowed to appear at End Trimester Examination/ Supplementary Examination with shortage of attendance below 65% in any of the registered subject. A student who has been absent on medical ground may be allowed to appear at examination provided he/she has attended at least 65 percent of classes and (i) a medical board and (ii) the Director has recommended for such relaxation. A student shall be admitted to examination in a subject only if he/she has registered for that subject, paid necessary registration and examination fee in the beginning of the trimester. A candidate shall be allowed in an examination only after he/she is issued an Admit Card for the relevant examination by the department.
4.5
4.6
4.7 4.8
5.0
Grading System: 5.1 A letter grading system shall be followed in the Department. The Grading System shall be as described below. A Seven Point grading system of base of 10 shall be followed. Categorization of the grades and their correlation shall be as under.
Qualification Grade Score on 100 Percentage Points Point
Outstanding Excellent Very Good Good Fair Pass Failed
O E A B C D F
90 & above upto 100 80 & above but less than 90 70 & above but less than 80 60 and above but less than 70 50 & above but less than 60 37 & above but less than 50 Below 37
10 9 8 7 6 5 2
NB: Grade D shall be Pass Grade for theory and Grade C shall be pass grade for other items such as lab etc.
5.2
A students level of competence shall be categorized by a GRADE POINT AVERAGE to be specified as: TGPA CGPA Trimester grade point average. Cumulative grade point average.
5.3
Definition of terms: a. POINT b. CREDIT c. CREDIT POINT d. CREDIT INDEX e. GRADE POINT AVERAGE
Integer corresponding to each letter grade. Integer signifying the relative emphasis of individual course item(s) in a trimester as indicated by the Course structure and syllabus. (b) X (a) for each course item. CREDIT POINT of course items in a trimester. Credit Index CREDITS
TRIMESTER GRADE POINT AVERAGE (TGPA) TGPA = CREDIT INDEX for a trimester CREDITS
CUMULATIVE GRADE POINT AVERAGE (CGPA) CGPA = 6.0 Rules for Examinations 6.1 The PGDM program shall consist of following items. 1. Theory (Mid & End term tests) 2. Practical/Laboratory (including Communication Lab) 3. Project (Summer training & Dissertation) The schedule for these items along with their credit points for each trimester shall be as per rules approved by Academic Council from time to time. 6.2 6.3 At the end of each trimester, there shall be an examination (herein after called End-term examination) conducted by the Examination Section of the Institute. A candidate securing F grade in an examination has to re-register for the same and appear at Repeat examination conducted in the same year or End-term examination of subsequent years in the corresponding trimesters. There shall be Repeat examinations after the publication of the results of a particular trimester for those students who have secured grade F in subjects of the said trimester to register for the same and clear a failed subject(s). However there shall be a Special examination at the end of 2nd Year PGDM Programme. Students who have secured grade F in any paper after appearing the regular or repeat examinations may avail this opportunity to clear a failed subject(s). However, no student shall be allowed to appear at Institute end-term examination/repeat examinations/special examination with shortage of attendance below 65% in any of the registered subject. Evaluation of Theory Papers The performance of a candidate in a theory subject shall be evaluated based on following components: a. Mid-Term examinations 60 points CREDIT INDEX of all previous trimesters up to a trimester CREDITS of all previous trimesters
6.4
6.5
b. End term comprehensive examination 40 points
Mid-Term Examinations: Case Analysis Current Issues Surprise Test/Quiz Tests (two) Mid-Term Class Test Attendance End Term Examination: Objective Type Case Study Current Issues Subject Theoretical
15 points 10 points 10 points 10 points 05 points 30% 10% 10% 50%
The mid-term question paper shall consist of objective type and short essay type questions. The subject Faculty shall evaluate the same, show the evaluated answer paper to the students and discuss the test problems in the class. The institute shall maintain all records at least for one year for inspection by the competent authority. 6.6 Evaluation of Summer Training Project (During 4th Trimester) A summer project will be evaluated based on following parameters: Understanding of the project, its scope and dimensions Analysis and its relation to literature Interpretation of results and recommendations Quality of Report Viva Voce 20 points 10 points 30 points 20 points 20 points 100 points
Evaluation will be done by a Committee at the institute level. The Chairman of the Committee shall submit a copy of the score to the Dean and the Dean shall forward the score to the Examination section within the prescribed date. 6.7 Evaluation of Dissertation Presentation (During 6th Trimester) (a) Evaluation will be done on following points. Understanding the relevance, scope and dimension of the project Relation to literature/application Methodology Quality of Analysis and Results Interpretations and Conclusions Viva Voce 10 points 10 points 10 points 20 points 10 points 40 points 100 points (b) The topics of the Dissertation shall be selected by members of faculty and assigned to individual students.
(c) The evaluation of Dissertation presentation and viva shall be carried out by a committee comprising the guide and external expert drawn from industry (not below the rank of Manager) or academy (not below the rank of Asst. Professor/Asso. Professor/Reader). (d) Minimum score for a Pass in Project item is 50 percentage points. (e) The Committee shall submit the score within the prescribed date to the Dean who shall forward it to the Examination Section. 6.8 Evaluation of Laboratory Works A Laboratory paper shall have minimum of 5 to a maximum of 10 assignments/ experiments. Each Assignment shall have equal percentage points. The Faculty concerned shall evaluate each such assignment/experiment based on quality of result, report and general understanding. On completion of each assignment/experiment, the evaluation shall be done. The score of the student will be sent to the Examination Section. Minimum score for a Pass in Laboratory work shall be 50 percentage points. The concerned Faculty shall maintain such records for a period of one year for surprise checks by the competent authority. Evaluation of Business Communication and Managerial Communication Lab: Business Communication and Managerial communication are Lab courses in the 1st to 4th Trimester, primarily helping students to learn and improve on employability skills like writing CVs, participating effectively in Group Discussions and Interviews. It also enables them through activities and interactions to identify their skill sets and develop their personality and groom them with social and professional etiquettes. The evaluation is based for 100 Points through 5 to 10 Assignments. 6.9 Evaluation Responsibility a) The Faculty imparting instruction is solely responsible for evaluation of Class Tests and Practical works. He /She is also responsible for maintaining all records to justify his/her evaluation scheme and score thereof. b) The Score assigned by a faculty is final. However, if the Director/Dean is convinced that the scores assigned by a faculty is biased, he/she shall appoint a committee where that Faculty concerned will be a member for review. The decision of the committee shall be final and binding. The decision with revised score shall be sent to the Examination Section for necessary action. c) The Department is responsible for sending all the marks/grades of the mid-term tests and practical/Lab assignments/summer project and Viva-voce to the Examination Section within the stipulated time. 6.10 Pass in a Subject (Theory/Practical) A candidate shall pass (clear) a subject if a) In a Theory Paper, he/she has secured a minimum of 37 percentage points taking the end term and mid-term tests together. However, he/she should have secured minimum of 18 marks in the End Term Test of that particular paper. In other words, even if a candidate secures Zero (0) in any paper in the Mid Term Test but secures minimum 37 percentage points in End Term test alone, he/she shall be declared pass in the paper. b) In a Practical / Laboratory Paper, he/she has to secure minimum of 50 percentage Points.
7.0
Promotion and Qualification for Degree In order to pass the PGDM program a candidate must secure at least Pass Grade with a minimum of CGPA of 6.00. Further, he/she must have fulfilled the academic requirements to be eligible for award of the degree. 7.1 Promotion from the 1st Year to 2nd Year. A candidate shall be promoted to the 2nd year provided he/she has registered and appeared all the papers in the Mid-term and End Term tests in the first year and has secured a minimum CGPA of 5. The candidate clearing every paper of the registered course of the academic year shall be marked P. The candidate with backlog papers will be marked XP. The candidate with CGPA less than 5 shall not be promoted to the next year and hence marked X. 7.2 A candidate, who has failed to get promotion to the 2nd year in view of ineligibility as indicated above, can re-register in the 1st year of the PGDM program afresh in failed subjects of respective trimesters in subsequent years, but he/she has to complete the PGDM program within the stipulated period of 4 years. Once such a candidate clears all his first year papers and obtains eligibility to go to the second year, he/she shall be allowed to register for the 4th trimester subjects of the 2nd year like a regular student of the 2nd year, and will be allowed to continue as a 2nd year student. However, such a student has to complete his PGDM course within 4 years of his/her taking admission the first time in the first year. The mid-term test marks obtained in the first attempt will be accepted for final computation of marks for declaration of result, even though the candidate reregisters in the concerned subjects in the subsequent years. A candidate shall be eligible for promotion to the next higher year if he/she satisfies the conditions laid down under the rules formulated by the Academic Council from time to time. The overall performance of a successful candidate for the award of a degree shall be based on the combined results of all the examinations of the PGDM program. A candidates level of competence shall be categorized in accordance with the Cumulative Grade Point Average. Degree requirements: A candidate shall be eligible to be admitted to the Post Graduate Diploma in Management (PGDM) degree of the Institute provided he/she Has cleared the minimum prescribed credit requirements with minimum of Pass grade in each Theory subject and C Grade for other subject items (Practical / Lab / Summer Internship / Dissertation). Has secured minimum CGPA of 6.00 or above, Has no disciplinary or court cases relating to Institute matters pending against him/her, Has not been convicted for any cognizable offence.
7.3
7.4
7.5 7.6 7.7 7.8
8.0
Program Design: 8.1 The two year PGDM program shall carry a minimum credit point or 129 for award of degree. The detailed break-up is mentioned below: a. There shall be 2 core (compulsory) papers of 4 credits each in the 1st years. b. There shall be 14 core (compulsory) papers of 3 credits each in the 1st and 2nd years.
c. d. e. f. g. h.
i. 8.2
There shall be 11 core (compulsory) papers of 2 credits each in the 1st and 2nd years. There shall be 1 core (compulsory) papers of 1.5 credits in the 2nd years. There shall be 1 core (compulsory) papers of 1 credit in the 2nd years. There shall be 12 core elective papers of 3 credits each in the 2nd year. There shall be 7 compulsory lab courses of 1.5 credits each. The summer internship training program of 6 to 8 weeks duration shall carry 3 credit points. This shall be evaluated in the 4th trimester, and the marks shall be intimated to the Examination Section by the department. There shall be a dissertation during the 6th trimester carrying 5 credit points (3 credit points for written report and 2 credit points for oral presentation and viva-voce).
Credit Requirement for the Degree: Credit Requirements for the Degree shall be Minimum of the following Subject items shall constitute the total credit requirements. Subject Items Environment (economic, business, social and cultural) related subjects. Qualitative and Quantitative Techniques Oriented Subjects Core Professional Subjects Core Elective Subjects Business Communication Summer Project Dissertation Total Credits Minimum 16 13 50 36 6 3 5 129
In addition each student has to secure minimum of D grade in any one of the following subjects: NSS/Yoga/Athletics/Games/Cultural/Literary Debate/Quiz/First Aid/Fire Fighting for which she/he has to register at the time of joining the course at the Institute. 9.0 Award of Degree The provisional degree certificate and the mark sheet of PGDM shall be awarded to the successful candidates by the Institute and the final degree certificate shall be awarded by the Institute. The transcript showing the subjects cleared shall show the focus of the candidate. 10.0 Time of completion of the course: A candidate can complete the regular 2 years PGDM program within a maximum period of 4 (Four) Years. If he/she fails to clear the program within this period, his/her name shall be deemed to have been struck off from the register of the Institute. 11.0 Time Table for Instruction: A detailed Time table for the subjects (Theory and Practical) will be provided to all the students indicating names of the faculty member handling the concern subjects before the commencement of the session. Sd/Director & Chairman, Academic Council
DETAIL SYLLABUS FOR 1ST YEARS PGDM PROGRAMME

1st Trimester
Code PGDC-101 PGDC-102 PGDC-103 PGDC-104 PGDC-105 PGDC-106 PGDC-107 PGDC-108 PGDL-101 PGDL-102 Total Theory Organizational Structure & Design Individual and Group Behavior in Organization Marketing Management-I Micro Economics for Managers Financial Reporting Financial Management Business Statistics Managerial Computing Business Communication Lab - I Managerial Computing Lab Credit 2.0 3.0 4.0 3.0 2.0 2.0 3.0 3.0 1.5 1.5 25
2nd Trimester
Code PGDC-201 PGDC-202 PGDC-203 PGDC-204 PGDC-205 PGDC-206 PGDC-207 PGDC-208 PGDL-201 PGDL-202 Total Theory Marketing Management-II Financial Statement Analysis Strategic Cost Management Human Resource Management Research Methodology Operations Research Macro-Economic Analysis & Policy Business Information System Business Communication Lab - II Data Analysis Lab Credit 4.0 2.0 2.0 3.0 3.0 2.0 3.0 3.0 1.5 1.5 25
3rd Trimester
Code PGDC-301 PGDC-302 PGDC-303 PGDC-304 PGDC-305 PGDC-306 PGDC-307 PGDC-308 PGDL-301 PGDL-302 Total Theory Marketing Management-III Banking Management Capital Investment Decisions Economic Environment of Business Leadership and Team Building Business Negotiation Skills Operations Management Basic of SAP Business Communication Lab - III Research Lab Grand Total Credit 3.0 3.0 2.0 3.0 3.0 2.0 3.0 2.0 1.5 1.5 24 74
CORE PAPERS
1ST TRIMESTER
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PGDC - 101: ORGANIZATION STRUCTURE AND DESIGN (2.0 Credit)

Course Objectives: The paper emphasizes on the integration and application of knowledge through analytical approaches developed by various disciplines. The managers challenge is to seek coordination among these special approaches and to apply the important concepts in specific situations reflecting actions. The manager must be oriented to solve problems with management techniques tailored to the situations; yet he/ she must develop a unified framework of thought that encompasses the total and integrated aspects of the entire Organization. Course Contents: Foundations of Management: Concept and process of Management: Planning, Organizing, Coordinating and Controlling; Management Levels; Managerial Roles and Skills; Forms of Organizations; Evolution of Management thoughts: Different Schools of Thoughts; Classical; Behavioural Science Approach; Systems Approach; Contingency and Modern Theories. Organization Structure and Design: Determinants of Organization Structure; Authority, Responsibility, Delegation, Centralization and De-centralization; Span of Control; Types of Organization Structures; Line, Line & Staff, Functional, Divisional, Matrix and Network; Contemporary Management: Corporate Social Responsibility, Creativity, Managing Global Environment: Purpose, Implications and Practices. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Weihrich, Cannice, Koontz: Management: A Global and Entrepreneurial Perspective, McGrawhill Companies, New Delhi. 2. Stonner, Gilbert, Freeman Management, Pearson Education, New Delhi, 6th edition. 3. VSP Rao, V. Hari Krishnan management Text and Cases, Excel BooksNew Delhi. 4. Hellriegel, Jackson and Slochan Management A contemporary based approach, Thomson Asia Pvt. Ltd., Bangalore. 5. Gereth R. Jones, Jennifer M. George Contemporary Management, Tata Mc Grow-Hill Edition.
PGDC - 102: INDIVIDUAL AND GROUP BEHAVIOUR IN ORGANISATION (3.0 Credit)

Course Objectives: The objectives of this course are (a) to understand the dynamics of individual and interpersonal behaviour in organisational setting; (b) to develop students knowledge and competence to deal with human problems of management; and (c) to provide an overview of the field of group dynamics and its relationship with organisational behaviour. Course Contents: Individual Behaviour - Concept, Nature and scope; Understanding of Human Behaviour: Personality: Determinants and Theories, Matching Personality with Job; Perception: Process and Distortions, Learning - Theories, Attitude: Formation, Types, and Components; Motivation Concept, Nature and Process, Theories of Motivation: Content Theories and Process Theories. Understanding Group Dynamics - Formation of groups, Group development, Types of groups, Group norms, Cohesiveness, Group effectiveness, Conflict and conflict resolution; Management of stress; potential sources, consequences and coping strategies, organizational culture, concept, types of culture, organizational climate Vs organizations culture, factor contributing towards creating and sustaining culture. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Aswathapa.K, Organisational Behavior, Himalaya. Publishing house. 2. Udai Pareek, Understanding Organisational Behaviour, Oxford 3. Robins & Sanghii, Organisational Behaviour, Pearson Education, New Delhi. 4. Luthans, Organisational Behaviour - TMH 5. Hellriegel, Organisational Behaviour Thomson Learling
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PGDC - 103: MARKETING MANAGEMENT-I (4.0 Credit)

Course Objectives: The course will help participants to understand the major concepts and Principles of Marketing, and they will know how to use those concepts in Market Place Course Contents: Introduction to Marketing Management:-Introduction to Marketing Management, Core concepts of marketing, Selling Vs. Marketing, Functions of Marketing Manager, Marketing Process, Marketing Environment, Types of Marketing Organizations; Analyzing Consumer Buying Behaviour and Basic Marketing Decisions: -Black Box Model, Buyers Consumer Decision Making Process, Factors Affecting Consumer Behaviour. Market Segmentation, Targeting and Positioning Concepts & Strategies, Marketing Information System (MIS): Sources and applications, Marketing Research and its application, Demand Forecasting, Marketing Mix (Product, Price)-Elements of Product Planning for Goods & Services, Product Mix, Product Life Cycle, New Product Development, Branding, Packaging & Labeling, Pricing Decisions-Objectives and Methods; Marketing Mix (Place, Promotion) -Designing and Managing Marketing Channels - Concepts, Types, Selection, Design & cooperation; Channel Conflict Management, Intensity of Market Coverage, Physical Distribution System,. Promotion Mix: Advertising, Sales Promotion, Personal Selling, Public Relations, Publicity and Propaganda. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Readings: 1. Etzel ,Walker,Stanton and Pandit, Marketing 14th edition,TMH 2. Stanton, Etzel, and Walker, Fundamentals of Marketing, 10th edition. Mc GRAW-HILL. 3. David J.Schwartz, Marketing Today, A Basic Approach, Harcourt Brace Jovanovich, INC
PGDC - 104: MICRO-ECONOMICS FOR MANAGERS (3.0 Credit)

Course objective: The course is mainly concerned with the micro economics principles to business decision making. It deals with factors underlying demand and supply, production and the behavior of Various market structures and price determination under different markets. Course Contents: An introduction to economics and application of micro economic tools in decision making. Techniques of optimization in managerial decision making. concept of demand, types of demand, demand function , determinants of demand ,demand schedule, law of Demand and law of supply, equilibrium condtition, elasticity of demand and its measurement, demand forecasting, utility analysis: total utility ,marginal utility, law of diminishing marginal utility, law of Equi-marginal utility, indifference curves: meaning, properties, marginal rate of substitution, consumers equilibrium . Introduction to production process, short run production function: law of variable Proportions, long run production function: law of returns to scale, production function with two variable inputs, producers equilibrium, analysis of cost, Economics of scale, Dis-economics of scale, economics of scope. Break even analysis. Pricing under different market structure- Perfect competition, Monopoly, Monopolistic competition and Oligopoly. Case Study: Compulsory, Relevant Cases have to be discussed. Suggesting Reading: 1. 2. 3. 4. 5. Economics - Paul A Samuelson &William D Nordhaus , Tata McGraw Hill Microeconomics for Business - Satya p. Das , Sage Text Managerial Economics - Suma Damodaran , Oxford Managerial Economics - Dominick Salvatore Micro economics for Managers - R. Dholokia , Oxford
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PGDC - 105: FINANCIAL REPORTING (2.0 Credit)

Course Objectives: The basic conceptual frame work of Financial Accounting, financial statement analysis and corporate reporting. Course contents: Introduction to Accounting: Accounting as a language of business: an information system, Branches of Accounting, Accounting cycles, GAAP, Users of Accounting information, IFRS.: capital and revenue transactions. Inventory Valuation. Financial Statements: Understanding, Elaboration and Preparation of Income Statement, Balance sheet and Cash flow Statement; Corporate Reporting- Schedule- VI- Company: Income statement, Balance sheet and Cash Flow statement, contents of annual report. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Readings: 1. Narayanaswamy Financial Accounting: A managerial perspective (2nd Edn) PHI. 2. Ashok Banerjee: Financial Accounting: A Managerial Emphasis (Excel Books
PGDC - 106: FINANCIAL MANAGEMENT (2.0 Credit)

Course Objective: The purpose of this paper is to acquaint the students with different tools and techniques for managing the available financial recourses to ensure the fundamental objectives and long term decisions of financial management. Course contents: Nature and scope of financial management, objectives of financial management, Finance Functions, roles and responsibilities of the finance manager, Sources of finance: Long Term finance and Short Term finance, (Equity, preference capital, debenture and term loans). Capital structure: Concepts of capital structure, determinants of capital structure, Leverage: operating, financial and combined leverage, Meaning, factors of dividend policy, types of dividend, bonus share, right issue, stock split, reverse split. Concept of working capital. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Readings 1. I M Pandey-Financial Management-Vikash 2. Prasanna Chandra- Financial Management-TMH 3. Khan and Jain-Financial Management-TMH 4. Sudhindra Bhatt- Financial Management-Excel
PGDC - 107: BUSINESS STATISTICS (3.0 Credit)

Course Objectives: The objective of this course is to understand various quantitative approaches towards problem solving and decision making from the total systems perspective. The primary focus is on decision-making and under this approaches a manager makes conscious attempt to understand the relationships among various parts of the organization and their role in supporting the overall performance of the organization. Course Contents: Fundamentals of Statistics: Data Classification and Presentation, Measures of Central Tendency- Mean, Median, Quartile, and Mode; Measures of Dispersion- Range, Quartile Deviation, Mean Deviation, Standard Deviation and Coefficient of variation; Probability and Probability Distribution: Concept and Definition of Probability; Classical
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approaches of probability; Rules of Probability - Addition, Multiplication and Conditional; Probability Distributions Binomial, Poisson and Normal. Decision Theory: Concept of Statistical Decision Theory- Certainty, Uncertainty and Risk; One Stage Decision Makingand Multistage Decision Making Problem; Business Forecasting: Concept of Forecasting- Qualitative and Quantitative; Forecasting Techniques- Time Series Analysis, Correlation and Regression Analysis, Exponential smoothing Techniques and MAD. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Readings: 1. J. K Sharma: Business Statistics : Pearson Education 2. S.P. Gupta : Statistical Methods : Himalaya Publishing House. 3. R. I. Levin & D.S. Rubin : Statistics for Management : Prentice Hall/ Pearson Education 4. Gerald Keller : Statistics for Management : Cengage Learning
PGDC - 108: MANAGERIAL COMPUTING (3.0 Credit)

Course Objective: This course introduces students to the most important concepts in modern IT, explains the computational methods that underlie all of IT, and explores the relationship between technological developments and societal phenomena. Course Contents: Basic Computing Concepts: Introduction to Computers, Applications of Computer in Business, Basic Computer Architecture: Systems Concept, CPU, Memory & Storage Devices, Input & Output Technologies; Operating System: Functions, Types: Multi-programming, Multiprocessing, Multitasking, Real-time OS; Problem Solving Techniques: Problem Solving, Steps of Problem solving, Tools and Techniques of problem solving, Algorithms & Flow Charts: Definition & Properties, Symbols, Importance, Flowcharting Rules & Conventions, Problem solving through Flow Charts. Exercises on problem solving. Programming Language: Classification, Generation, and Features & Selection of Programming Language. Basic Network and Internet Concepts: Introduction to Networks: Data Communication Basics, Transmission Media & Infrastructure, Network Devices: Hub, Router, Switch, Repeater, etc, LAN, WAN, MAN; Introduction to Communication Protocols: TCP/IP, OSI Model, Communication Connectivity, Internet & its Applications: Evolution of Internet, Basics of Working of Internet, Services provided by Internet, Internet Challenges; Electronic Commerce: Overview of e-Commerce, Infrastructure & e-Commerce Support Services, Business Models, Legal & Ethical Issues ;Database and Emerging Techniques: Fundamentals of DBMS: Basics of Data Arrangement & Access, Traditional File Environment, Databases: The Modern Approach; Fundamentals: Data Warehousing, Data Mining, ERP, Issues and Challenges in Implementation of the Emerging Technology. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Readings: 1. Introduction to Computers, Peter Norton, TMH Publication. 2. Introduction to Computer Science. ITL Education Solutions Ltd, Pearson Education. 3. D. Morley, Understanding Computing, Cengage / Thomson 4. Basundhara B. S., Computers Today, Galgotia Publication. 5. Fundamentals of Computers, V. Rajaraman, PHI Publication.
PGDL - 101: BUSINESS COMMUNICATION LAB - I (1.5 Credits)

Course Objective: By the end of the course students will be able to communicate with minimal errors in words and action, with improved listening abilities enabling effective interpersonal communication.
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Course Content: Glimpses of Communication Importance and Types of Communication; Listening Skills; Pronunciation- MTI Rectification; Effective Usage of Grammar in Sentences; Probing techniques; Time Management and Goal setting. Activities: Self Introduction focusing on present academic credential, strengths, interests and dreams. Introducing each other in pairs- Building Rapport. Hot Seat- Confidence Building and Opening Up. Read the reading after your partner-Effective Listening Skills. Pronouncing difficult and complex words. Written test on Grammar-comprehension, synonyms, antonyms and prepositions. Practice of Time Management through Group Discussion based on factual speech topics, controversial and argumentative issues, abstract discussion material and case studies. Seminar on stress management
PGDL - 102: MANAGERIAL COMPUTING LAB (1.5 Credit)

Course Objectives: In this course students will have a better understanding and awareness of the societal impact of technology, the physical features and functions of a computer operating system, computer troubleshooting and maintenance, knowledge of technology related vocabulary and terminology including copyright law and plagiarism, the ability to utilize Microsoft programs among other software programs, display proper and ergonomically correct keyboarding technique, efficiently navigate and conduct safe website searches on the World Wide Web, and more. Course Contents: Introduction to OS: Basic Computer Parts Hardware, Input Processing Output Storage, Windows, Working with files and folders; MS Office Practice: MS Word: word basics, mail merge etc., MS Excel: Spreadsheet basics, functions, Model Building and Analysis with spreadsheets etc., MS Power Point: Presentation basics, Animation effects, etc. use of Practical use of Internet applications: E-mail, Telnet, FTP, WWW, and Newsgroups etc. Basics of Statistics with Excel: Compute mean, median, mode, and percentiles for grouped and ungrouped data; How to Create Chart, Table, and Graph. Lab and Attendance Policy: Lab attendance is mandatory. Attendance will be recorded each week and one percentage point will be deducted from your final lab grade for each unexcused absence. It is your responsibility to sign the attendance sheet or give me a makeup slip. If you do not sign the attendance sheet you will be marked absent. A maximum of 2 labs can be made up. You must make up the lab during the same week you miss your regularly scheduled lab section. You are encouraged to work together in studying and doing homework. However, copying homework from someone else is STRICTLY prohibited.
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CORE PAPERS
2nd TRIMESTER
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PGDC - 201: MARKETING MANAGEMENT-II (4.0 Credit)

Course Objective: The course will help participants- to know Strategic Marketing Planning at different level of Organization, to know how to measure Marketing Productivity and to know Contemporary issues in Marketing. Course Contents: Strategic Marketing Planning - Corporate Level, Business level, & Product level, Understanding CompetitionIdentification and Analysis of Competitor Movement, Competitive Strategies for Market Leader, Competitive Strategies for Market Challenger, Competitive Strategies for Market Follower and Market Nicher. Creating Customer Value, Measuring Marketing Productivity- Marketing Metrics, Marketing Mix Modelling, Marketing Control, Social Marketing, E-marketing, Rural Marketing, Relationship Marketing, Green Marketing Case Study: Compulsory, Relevant Cases have to be discussed. Text Books: 1. 2. 3. 4. 5. Kotler, Keller, Koshy & Jha, Marketing Management, Pearson Education R. Saxena - Marketing Management, Tata Mcgrawhill Publishing Company Ltd. Arun Kumar, N Meenakshi, Marketing Management,, VIKAS Publishing House Paul Braines, Chris Fill, Kelly Page - Marketing, OXFORD V.S. Ramaswamy & S. Namkumari- A Text Book of Marketing Mgmt., Macmillan
PGDC - 202: FINANCIAL STATEMENT ANALYSIS (2.0 Credit)

Course Objectives: To enable the students to understand how to analyze and interpret the t financial statements for various decision making purposes Course contents: Financial Statement Analysis: Objectives of financial statement analysis and interpretation, methods of financial statement analysis: Comparative analysis, trend analysis and commoncise statement analysis. Ratio Analysis: Financial ratios, Types of financial ratios: Balance sheet ratios, income statement ratios. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Readings: 1. 2. 3. 4. 5. 6. Narayanaswamy Financial Accounting: A managerial perspective (2nd Edn) PHI. Ashok Banerjee: Financial Accounting: A Managerial Emphasis (Excel Books Paresh Saha- Basic Financial Accounting for management-Oxford Bhattacharya Financial Accounting for Business Managers PHI. Jawaharlal & Srivastav: Financial Accounting (S.Chand) Needles-: Financial Accounting-biztantra
PGDC - 203: STRATEGIC COST MANAGEMENT (2.0 Credit)

Course Objectives: To equip the students with various concepts, tools and techniques of Cost accounting as well as Management accounting essential for managerial decision making process. Course contents: Cost Accounting, Management Accounting and Financial Accounting, Role of Management Accountant, Cost Concepts, Cost Classification, Preparation of Cost Statement; Marginal Costing- Marginal cost equation, Break Even Analysis, Cost-volume-profit analysis, Managerial applications of c-v-p analysis. Relevant cost and Decision making.
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Budgetary control system: Meaning of budgetary control, Classification of budget, Cash budget and Master budget, Zero based budgeting, Standard Costing and Variance Analysis: Objectives of standard costing, Techniques of variance analysis: Material, Labor. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Horngren, Foster & Dater - Cost Accounting: A Managerial Emphasis (Pearson) 2. M.N. Arora Cost and Management Accounting Theory and Problems Vikash 3. Paresh Saha- Basic Financial Accounting for management-Oxford 4. Khan and Jain- Management Accounting-TMH 5. Jain & Narang: Cost Accounting, Kalyani Pub.
PGDC - 204: HUMAN RESOURCE MANAGEMENT (3.0 Credit)

Course Objectives: The objective of this course is (a) to sensitize students to the various facets of managing people and to create an understanding of the various policies and practices of human resource management; and (b) to acquire knowledge and a range of skills to deal with HRM-related issues in the workplace. The focus will be on systems, methods, procedures, and tools and techniques utilized in attracting, developing, utilizing and retaining, human resources. Course Contents: Basics of Human Resources Management Concept, Nature and scope of Human Resource Management, Functions and Practices of HRM, Role of HR Manager, Growth and development of Human Resource Management & Its Environment in India; Human Resources Planning - Concepts and Process, Job Analysis Job Description and Job Specification, Recruitment: Concept & Objective, Concept of affirmative action (Reservation for priority categories), Selection: Procedure, Tests and Interviews, Placement and Orientation, Mobility of employees Promotion, Transfer, Separations. Training and Development- Concept, Training Vs Development, Learning Principle, Training need assessment, Types of training programmes, on-the-job and off-the-job methods, Evaluation of Training Programmes; Performance Appraisal objectives, uses, methods, Traditional vs. Modern Methods; Emerging Issues in HRM Human Resource Information System, Human Resource Accounting, Human Resource Audit, HR Score Card, e-HRM, Outsourcing, Quality of work life, Work-Life Balance. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. V.S.P. Rao, Human Resource Management, Excel Books 2. Aswathapa, Human Resource & Personnel Management, TMH 3. Jyothi Venkatesh, Human Resource Management Oxford 4. Garry Dessler, Human Resource Management, Pearson / PHI 5. W.F.Cascio, Managing Human Resources, TMH
PGDC - 205: RESEARCH METHODOLOGY (3.0 Credit)

Course Objectives: To Acquaint the students with different Research Methods and impart basic skills to use Research as an avenue of quest and Investigation and to upgrade managerial skill for solving managerial dilemma in real life situation of business and act as an useful tool for long term and short term decision making. Course Contents: Meaning and Significance of Research; Current Status of business Research in India; Research Vs Research Methodology; Research Problem: Identification, Characteristics of Good Research; Research Problem; Preliminary stages of Research Process; Types of Research Process; Research Designs; Sampling Methods Probabilistic & Non -
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Probabilistic Sampling, Sample Design & Procedures; Questionnaire Design; Measurement & Scaling Attitude Measurement, Data Collection Methods. Tabulation and Cross Tabulation, Editing, Coding, Data Classification and Graphical Presentation; Hypothesis Testing: Univariate (t & z), Bivariate (ANOVA, Chi-square), Multiple regression, Factor analysis, Multi-Dimensional Scaling; Basic Concepts of SPSS; Data analysis with SPSS; Different Types of Research Report, Characteristic of Research Report; Structure of Research Report, Meaning of Report Writing, Different steps of report writing. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Readings: 1. Majhi, Priti R and Khatua Prafull K., Research Methodology for Management, Himalaya Publishing House. 2. Kothari, C.R., Research Methodology, New Age International Publishers, 3. Cooper & Schindler Business Research Methods:, Tata McGraw Hill, 4. Zikmund: Business Research Methods Cengage /Thomson. 5. J. K. Sharma: Business Statistics: Pearson.
PGDC - 206: OPERATIONS RESEARCH (2.0 Credit)

Course Objectives: The primary focus of this paper is Model building, decision-making and mathematical solutions which provide the methodology for the key contribution of Quantitative Techniques. Under this approaches a manager makes conscious attempt to understand the relationships among various parts of the organization and their role in supporting the overall performance. Course Contents: Concepts of Linear Programming; Mathematical Formulation of Linear Programming Problem (LPP), Graphical and Simplex Methods of LPP and Managerial Application; Transportation Problems- Rules of Transportation and MODI Method; Assignment Problems- Rules of Assignment and Hungarian Method; Managerial Application. Rules of Network Analysis - Critical Path, Slack time and Float Time; Resource allocation and Trading of off resources; Programme Evaluation Review Techniques (PERT); Crashing (Time cost Trade off) of Network, Project time and Cost Analysis; Managerial Application. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. J. K. Sharma: Operations Research: Macmillion. 2. N D Vora: Quantitatiove Techniques: TMH 3. S. Kalavati Operations Research Vikash Publication. 4. Chandrasekharan, Operations Research Systems and Practice, Oxford. 5. P. K. Gupta, D. S. Hira : Operations Research: S. Schand.
PGDC - 207: MACRO ECONOMIC ANALYSIS AND POLICY (3.0 Credit)

Course Objectives: This course provides a broad understanding of various macro-economic principles that affect the economy. This course an insight into various macro-economic parameters like Aggregate Output, employment ,prices, interest Rate, Exchange Rate, Capital Inflows and various Macro Economic Policies. This would be an understanding how an economy interacts with the rest of the world . Course Contents: Circular flow of income, concept of National Income, Measurement of National Income; The Aggregate Demand and Aggregate Supply Functions, Consumption Function, Investment Function, Multiplier, Rate of Interest, the Classical Theory, the Loanable Funds Theory of Interest, Keynes Theory of Interest and IS-LM model of Income Determination.
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Theory of Inflation, Business Cycle, Monetary Policy, Fiscal Policy, Short Run and Long Run Philips Curve, Concept of Balance of Payment, Trade and Exchange Rate Policy, Natural resources: soil, forest, water, air. Case Study: Compulsory, Relevant Cases have to be discussed. Suggesting Reading : 1. 2. 3. 4. 5. Macroeconomics Andrew B, Able &Ben S. Bernanke &Dean Croushore, Pearson Macro Economic Theory M C Vaisha , Vikas Macro Economics Edward Shapiro , Harcourt Publisher Ltd Macro Economics Sandhu and Jain Macro Economics C B Gupta.
PGDC - 208: BUSINESS INFORMATION SYSTEMS (3.0 Credit)

Course Objectives: This course is designed to teach the fundamentals underlying the design, implementation, control, evaluation, and strategic use of modern, computer-based ISs for business data processing. While some of the effort will be devoted to make understand the impact of IT in different functional areas the major emphasis will be on the managerial and strategic aspects of information technology. Nevertheless the course attempts to make a clear understanding on current issues like data security, business process re-engineering and social and ethical concerns of IT industry. Course Contents: Business Information System: An Over View, Strategic Uses of Information System, Systems Approach to Problem Solving, Developing Information System Solution; Transaction Processing System, Decision Support System, Business Process Reengineering, Knowledge Management Application of Information System to Functional Areas: Marketing Information System, HR Information System, Accounting & Financial Information System, Production Planning System; Planning, Implementing & Controlling Information Systems, Risks, Security & Disaster Recovery, Social & Ethical Issues and Information System. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Information Technology for Management, B Muthukumaran, Oxford. 2. Management Information Systems, OBrein & Marakas, TMH Publication. 3. Management Information Systems, Effy OZ, Thomson Publication. 4. Management Information System, Jaiswal & Mital, Oxford University Press. 5. Management Information System, Arora and Bhatia, Excel. 6. Information Systems: Foundation of E-Business, Alter, Pearson.
PGDL - 201: BUSINESS COMMUNICATION LAB - II (1.5 Credit)

Course Objective: By the end of the course students will be able to write an effective cover letter along with appropriate industry based resume. They also would be able to combat public fear and communicate confidently. Course Content: Individual and Group Speech Activities, Letter writing, Report Writing, Electronic Communication and Resume Writing Skills. Activities: Extempore Word activities to enhance non-verbal communication and team spirit. Small talks about your interests in politics or television drama.
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Role plays in pairs or groups. Resume writing exercises. Individual Presentations on political, social, religious, biographies and current topics. Case Studies. Group Discussion based on factual speech topics, controversial & argumentative issues, abstract discussion material and case studies. Seminar on PR/CRM Correspondence
PGDL - 202: DATA ANALYSIS LAB (1.5 Credit)

Course Objectives: This course will provide an introduction to the basic concepts and calculations used in descriptive and inferential statistics, with an emphasis upon their application to Management. The lab will involve applications of descriptive and inferential statistics via computers in the field of management, specifically using Excel and SPSS and evaluate scientific studies for correct and appropriate application of statistical techniques. Course Contents: Advance Statistics With Excel: Prepare frequency and cumulative frequency distributions for grouped and ungrouped data; Prepare frequency and cumulative frequency polygons for grouped and ungrouped data; Compute mean, median, mode, and percentiles for grouped and ungrouped data; Identify the most appropriate measure of central tendency for given data; Compute variance, standard deviation, and estimate of population standard deviation from a sample for grouped and ungrouped data. Basics of SPSS: How to open/close SPSS; How to Input Data into SPSS; How to Handle the data on your own purpose; How to examine the basic statistics such as mean, median, frequency, percentage, variance, etc.; How to Create Chart, Table, and Graph; How to Conduct Various Inferential statistics Lab and Attendance Policy: Lab attendance is mandatory. Attendance will be recorded each week and one percentage point will be deducted from your final lab grade for each unexcused absence. It is your responsibility to sign the attendance sheet or give me a makeup slip. If you do not sign the attendance sheet you will be marked absent. A maximum of 2 labs can be made up. You must make up the lab during the same week you miss your regularly scheduled lab section. You are encouraged to work together in studying and doing homework. However, copying homework from someone else is STRICTLY prohibited.
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CORE PAPERS
3rd TRIMESTER
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PGDC - 301: MARKETING MANAGEMENT-III (3.0 Credit) Course Objectives: Focuses on development, implementation, and control of marketing strategies needed to attain and sustain an organizations competitive advantage. Techniques that assist in developing and evaluating the effectiveness of marketing strategies are introduced and contemporary issues in marketing practice are discussed. Instructional methods include the use of case studies and the development of a strategic marketing plan. Course Contents: Strategic Market Management-Characteristics and Trends, Creating a Vision for Business, Creating a Vision for Business, Customer Analysis, Competitor Analysis, Market Analysis, Environmental Analysis, Internal Analysis. Obtaining a Sustainable Competitive Advantage, Differentiation Strategies, Low Cost, Focus and the preemptive Strategies, Growth Strategies, Diversification, Strategies in Declining and Hostile Markets, Global Strategies, Implementation, Formal Planning System Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. 2. Strategic Market Management, David A Aaker, Willey Publication Crafting and Executing strategy,Thompson,Strickland,Gamble and Jain,TMH
PGDC - 302: BANKING MANAGEMENT (3.0 Credit) Course Objectives: The attempt of this paper is to introduce the basic concepts of Banking and to acquaint students with the fundamentals of Indian financial System. Course contents: Indian Banking System, Central Banking Authority-Monetary and Credit Policy, Classification Of Banks-Commercial Bank, Role of Banks, Products and Services offered, Types of Individual Accounts, Types of Non-Individual Accounts, Account Operation, Banker Customer Relationship, Rights and Obligations of a Banker, Rights and Obligations of a Customer, Basic Banking Concepts- Prime Lending Rate, Base Rate, Deposit Rates, Non-Performing Assets, KYC Norms, Anti Money Laundering, Cibil, Wholesale Banking and Retail Banking. Technology driven Banking services and products-(E-Payment and Settlement System- ECS, NEFT, RTGS, SWIFT, Debit/Credit Card, Travel Card, Charge Card), Alternative Banking Channels, Principles and Practices of Lending; Introduction to Financial System, Importance, Components and Functions of Financial System; Financial Markets Classification: Money Market, Capital Market, Debt Market, Primary and Secondary Market, Characteristics and Categories of Financial Institutions, Money Market Institutions, Capital Market Institutions, Financial Instruments, Stock Exchange; Constitution, control, functions, Listing of Shares, Depositories System. SEBI Regulations, NBFC: Role and Functions, Concept of Mutual Funds. Insurance: Meaning, Types of Insurance Life Insurance and Non-Life Insurance, Objectives of Insurance, Risks and Hazards in Insurance. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Reading: 1. 2. 3. 4. 5. Varshey P.N- Banking Law and Practice, Sultan Chand & Sons. Gordon-Natarajan- Banking theory Law & Practice, Himalaya Publishing House Shekhar& Shekhar- Banking theory & Practice-19th Edition,Vikash Publishing House M.Y. Khan, Financial Services, TMH Dr. P. Pandian- Financial Service and Market- Vikas Publisher
PGDC - 303: CAPITAL INVESTMENT DECISIONS (2.0 Credit) Course Objectives: The purpose of this paper is to acquaint the students with different tools and techniques for managing the available financial recourses to ensure the fundamental objectives and long term decisions of financial management.
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Course contents: Time value of money, Concepts of Present Value and Future Value, Cost of capital: meaning, cost of Debt, preference share capital, Equity share capital, cost of Retained Earnings, WACC and MCC. Capital Budgeting:-Basic of capital budgeting, Process of Capital Budgeting, Tools and Techniques of capital budgeting; Risk Return Analysis: types of risk, Measure of risk and return. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. I M Pandey-Financial Management-Vikash 2. Prasanna Chandra- Financial Management-TMH 3. Khan and Jain-Financial Management-TMH 4. Sudhindra Bhatt- Financial Management-Excel PGDC - 304: ECONOMIC ENVIRONMENT OF BUSINESS (3.0 Credit) Course Objectives: To familiarize the students with Business Environment and Business Practices in day to day activities. The course enables the students to focus on the present economic policy and practices. Course contents: Meaning of business, nature of modern business, Environment of business, Economic system, Indian Economic Planning: features, objectives, neoliberal profile of the economy- liberalization, privatization Globalization, structural reforms of Indian Economy. Structure of Indian industries, Public sector in India, Private sector in India, Small scale industry, Industrial sickness and Industrial Policy. Indias foreign trade, Indias balance of payment,Indian economy in the 21st century, foreign capital, MNC and collaborations, EXIM POLICY, WTO, Trading blocks. Role of Govt. in environmental regulations, urban development and environment, Global environmental issues, Sustainable developmentConcepts, relevance in modern Business, World Business Council for Sustainable Development(WBCSD) Report, industrial ecology and pollution prevention Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Readings: 1. 2. 3. 4. Business Environment Francis Cherunilam , Himalayan Publications Business Environment Vivek Mittal , Excell Business Environment - A c Fernando, Pearson Business Environment Justin Paul, Text and Cases , Tata- McGraw Hill
PGDC - 305: LEADERSHIP AND TEAM BUILDING (3.0 Credit) Course Objectives: The objective of this course is (a) to help students objectively observe and analyse leadership styles and to assist them to develop appropriate leadership skills; and (b) to prepare future leaders for the business organizations how to build, develop and manage the teams. Course Contents: Leadership Concept, Scope, Leader Vs. Manager, Types of Leadership, Leadership Styles, Leadership Traits, Theories of Leadership (Behavioural, Trait, Path-Goal and Contigency); Transactional Leadership, Transformational Leadership, Charismatic Leadership, Value Based Leadership, Spiritual Leadership, Power and Politics in Leadership, Leadership skill development and assessment. Leadership Attributes of Dhirubhai Ambani, Kumar Mangalam Birla, J. R. D. Tata, Narayan Murthy, Azim Premji, Jack Welch, Bill Gates, Chanda Kochhar, Kiran Mazumdar Shaw, Ekta Kapoor; Team Building Understanding Teams, Characteristics, Purpose of Teams, Group Vs. Teams, Types of Teams, 5 Ps of Team Building, Team Development, Ginnetts Team Model, Team Performance, Team Effectiveness, Basic Skills for Team Leader.
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Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Sundaray B K and Bhargav, N S, Leadership and Team Building, Himalaya Pub. House 2. Uday K Haldar, Leadership and Team Building, Oxford 3. Dr. G Vijayaragavan, High Performance Leadership, Himalaya Pub. House 4. Hugher, Ginnett, Curphy, Leadership, McGraw Hill 5. Lussier, Achua; Effective Leadership, Cengage Learning PGDC - 306: BUSINESS NEGOTIATION SKILLS (2.0 Credit) Course Objectives: The objective of this course is to make the students understand the business negotiation process in general and the contexts which should be taken into consideration for negotiation purpose. At the same time this course will develop negotiating ability of the students which are mostly valued in corporate now days. Course Contents: Concept and Scope, Negotiation in Conflict Management, Types of Bargaining: Distributive bargaining, Integrative bargaining, Collaborative bargaining, Negotiation Architecture, Strategy and Planning Negotiations. Negotiation Process: pre negotiation planning, Initiation, Negotiation Tactics, Price Negotiations, Closing Negotiations, Renegotiations, Agents, Coalition and Multiparty Negotiations Communication and Ethics in Negotiation. Environmental context, effects of culture on negotiation, negotiation across culture. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Lewicki, Swunders, Barry, Negotiations, Mc Graw Hill 2. Cellich; Global Business Negotiations, Cengage Learning PGDC - 307: OPERATIONS MANAGEMENT (3.0 Credit) Course Objectives: The course is designed to acquaint the students with decision making in planning, scheduling and controlling of production and operation functions in both manufacturing and services, productivity improvement in operations through layout engineering and quality management. Course Contents: Overview of Operations Management: and its Competitive advantages; Operation Strategy; Rules and Responsibilities of Operations Manager; New Product design process, PLC (Product Life Cycle & Process Life Cycle), Productivity concept and Measures for Improvement, Facility Location: Objectives, Importance and Locational Techniques, Facility Layout: Objectives, Importance and Types of Layout, Facility Layout Planning, Computerized layout solutions, Materials management concept; Inventory , Types of Inventory, Concept of lead time, Safety Stock, Reorder point, P-System and Q-System, EOQ; Inventory Models; ABC & VED Analysis. Work Measurement: Work study, Method Study; Time study; and its Techniques, Work sampling: concepts and techniques, Motion study; Capacity Planning; concepts; Determination of Capacity requirements, Capacity Alternatives, Economies and Diseconomies of Scale; Aggregate Planning: Need, Planning, Costs, Techniques, Strategy and Demand, Maintenance: objective, its type, Reliability and Availability; MTTF, TPM, Replacement Decisions; Concept of Quality & its importance; Statistical Quality control; Control Charts Acceptance sampling; OC curve; Total Quality Management and its concepts; Principles of Quality Management- Juran, Deming and Crossby; KAIZEN; Six Sigmameaning and concept, Need for Six Sigma; ISO; JIT ; KANBAN system, Lean manufacturing. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Chase, Jacob, Acquileno & Agarwal, Production and Operations Management, TMH
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2. 3. 4. 5.
Aswathappa & Sridhar Bhat, Production and Operations Management, Himalaya Publishing. Roberta S. Russell & Bernard W. Taylor III, Operations Management, Pearson/PHI. Everette. Adam Jr., Ronald J. Ebert, Production and Operations Management, PHI Krajewski, Ritzman, Malhotra - Operations Management, Pearson.
PGDC-308: BASICS OF SAP (2.0 Credit) Course Objectives: The course will enable the students to use the resource planning and process activities through SAP tool. The tool coordinates the different managerial activities as a single entity. Course Contents: What is ERP?, Why we need ERP?, Advantages of ERP, Major ERP Packages; What is SAP?, History & Features of SAP, SAP R/2 Architecture (Limitations of R/2 Architecture), SAP R/3 Architecture (Types of work processes), SAP R/3 Application Modules, SAP Landscape; MPP Introduction, Relationship between Screen, Flow Logic and Program, Flow Logic Events - Process Before Output (PBO), Process After Input (PAI) , Process On Value Request (POV), Process On Help Request (POH); Include Programs in MPP - Include TOP, Include I01, Include O01, Include F01; Dynamic Screens - Leave Screen , Leave to Screen , Call Screen, Set Screen; Processing of List from Transaction and Vice Versa, Elements in Screen Layout. BDC Introduction, Recording, BDC Methods - Call Transaction Method, Session Method; Handling Table Controls in BDC , Legacy System Migration Workbench - Different Methods , Flat file creation , Uploading data; File HandlingApplication Server , Presentation Server; SAP Scripts Introduction; Components of SAP Scripts - Layout Set, Standard Text, Out Put Program; Modifying Standard SAP Script Layouts; ALV Reports- ALV Reports Introduction, ALV through Function Modules , ALV Types; Cross Applications- Introduction to Distributed Environment, Introduction to Cross Applications; RFC- Introduction to RFC , Creating RFC Destination between 2 Systems , Creating Remote Enabled Function Modules , Creating program using Remote Enabled Function Modules; EDI- EDI Basics Difference between ALE & EDI. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Readings: 1. Mary Sumner, Enterprise Resource Planning, 2005, PHI Learning India Pvt. Ltd. / Pearson Education, Inc. New Delhi. 2. C.S.V. Murthy, Enterprise Resource Planning (ERP), Himalaya Publishing PGDL - 301: BUSINESS COMMUNICATION LAB III (1.5 Credit) Course Objectives: By the end of the course students will be able to make impressive presentations, build and maintain good interpersonal relationships; work in team; conduct and participate in meetings effectively. They will be able to learn basic Interview Etiquettes and face Personal Interviews. Course Contents: Effective Public Speaking; Emotional balance; Creative thinking skills; Team Spirit; Interview Etiquettes; Rapport Building and Interpersonal Relationship. Activities: Group Presentations using audio visuals on political, social, religious, biographies and current topics. Completing a story-group activity. JAM sessions on politics, entertainment, current affairs, social and economical topics. Role plays in pairs and groups Practice Domain based GD sessions. Mock Personal Interviews Seminar on Press Interview and Talk Show
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PGDL - 302: RESEARCH LAB (1.5 Credit) Course Objectives: The purpose of this course is to make you a knowledgeable research a beginning practitioner. The focus will be on qualitative (exploratory) and quantitative research execution and the application of research findings and analysis in decision making. This LAB provides a range of practical research methods, Applications and drawbacks of each technique. Course Contents: Presenting Data in Graphic Form; Testing Research Hypotheses for Two Independent Samples; Testing Research Hypotheses about Two Related Sampled; Comparing Independent Samples with Oneway ANOVA; Comparing related Samples with Twoway ANOVA; Measuring the Simple Relationship between Two Variables; Describing the Linear Relationship between Two Variables; Assessing the Association between Two Categorical Variables; Entering Data using Programs other than SPSS; Data Analysis with Multivariate Techniques. Lab and Attendance Policy: Lab attendance is mandatory. Attendance will be recorded each week and one percentage point will be deducted from your final lab grade for each unexcused absence. It is your responsibility to sign the attendance sheet or give me a makeup slip. If you do not sign the attendance sheet you will be marked absent. A maximum of 2 labs can be made up. regularly scheduled lab section. You must make up the lab during the same week you miss your
You are encouraged to work together in studying and doing homework. However, copying homework from someone else is STRICTLY prohibited.
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2ND YEAR
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DETAIL SYLLABUS FOR 2ND YEARS PGDM PROGRAMME

4th Trimester
Code PGDS-401 PGDC-401 PGDC-402 PGDL-401 Theory Summer Internship Project Presentation Strategic Management Logistics and Supply Chain Management Managerial Communication Lab Elective-I Elective-II Elective-III Elective-IV Elective Group-B Elective-I Elective-II Total Credit 3.0 3.0 1.5 1.5 3.0 3.0 3.0 3.0 3.0 3.0 27 Credit 2.0 2.0 1.0 3.0 3.0 3.0 3.0 3.0 3.0 Total 23 Credit Total 5.0 5.0
Elective Group-A
5th Trimester
Code PGDC-501 PGDC-502 PGDC-503 Theory Business Law Ethics, Corporate Governance and Social Responsibility Spirituality Management Elective-V Elective-VI Elective-VII Elective-VIII Elective Group-B Elective-III Elective-IV
Elective Group-A
6th Trimester
Code PGDS-601 Theory Dissertation
TOTAL CREDIT (1st Year PGDM) TOTAL CREDIT (2nd Year PGDM)
74 55
GRAND TOTAL CREDIT (PGDM)
129
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ELECTIVES
1. MARKETING MANAGEMENT
CODE PGDE-411 PGDE-412 PGDE-413 PGDE-414 PGDE-415
4TH TRIMESTER
Consumer Behavior Advertising Management Sales and Distribution Management Retail Marketing Rural Marketing
5TH TRIMESTER
Product and Brand Management Service Marketing Strategic Marketing International Marketing Customer Relationship Management
2. FINANCIAL MANAGEMENT
4TH TRIMESTER
Corporate Finance Financial Services Security Analysis & Portfolio Management International Finance Financial Planning & Wealth Management
5TH TRIMESTER
Financial Derivative Micro Finance & Rural Banking Business valuation & Financial Modeling Corporate Restructuring Project Planning & Control
3. HUMAN RESOURCE MANAGEMENT

4TH TRIMESTER
Industrial Relations Labour Laws Compensation Management Human Resource Planning Performance Management System
5TH TRIMESTER
Human Resource Development Talent Management Strategic HR Organisation Change & Development International HRM
4. INFORMATION SYSTEM
4TH TRIMESTER
RDBMS Software Management Business Functions & Process Computer Aided Management Business Data Communications Networking
CODE PGDE-541 PGDE-542 PGDE-543 PGDE-544 & PGDE-545
5TH TRIMESTER
Enterprise Resource Planning E-Business Object oriented program with Java Information Security & Cyber Law Business Modeling and Simulation
5. OPERATIONS MANAGEMENT
4TH TRIMESTER
Technology Management Project Management Materials Management Supply Chain Management Total Quality Management
5TH TRIMESTER
Service Operations Management Logistics Management Six Sigma Innovation and R&D Management Management of Physical Assets
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6. BANKING MANAGEMENT
CODE
4TH TRIMESTER
Monetary & Fiscal Policy System in India Accounting & Finance for Bankers Legal and Regulatory Aspects of Banking Rural Banking Retail Banking & Marketing of Financial Products
CODE
5TH TRIMESTER
Corporate Banking Foreign Exchange & Financing of international Trade Treasury Management & ALM Credit Analysis & NPA Management Customer Service Management in Bank
PGDE-461 PGDE-462 PGDE-463 PGDE-464 PGDE-465
PGDE-561 PGDE-562 PGDE-563 PGDE-564 PGDE-565
7. LOGISTICS AND SUPPLY CHAIN MANAGEMENT

4TH TRIMESTER
Supply Chain Management Project Operations Management Supply Chain IT Network Design Demand Planning and Forecasting Principles of Logistics Management
5TH TRIMESTER
Logistics and Distribution Management Customer Relationship Management Advanced Supply Chain Management Logistics Technology & e-SCM Business Logistics Management & Transport
8. ENTERPRISE RESOURCE PLANNING-SAP

4TH TRIMESTER
CODE
5TH TRIMESTER
E-Business Object oriented program with Java Information Security & Cyber Law SAP - Cloud Computing SAP Functional Module-II (SD-II, FICO-II, HR-II)
Enterprise Resource Planning Systems PGDE-581 Business Process Engineering Data Communication and Networking Emerging Technology SAP Functional Module-I (SD-I, FICO-I, HR-I) PGDE-582 PGDE-583 PGDE-584 PGDE-585
N.B:
1. A student will have to opt for total number of twelve elective papers in 4th and 5th trimester taken together from all the groups. 2. A student will have to select four papers from any one of the elective groups (i.e. 1, 2, 3, 4, 5, 6, 7 and 8) and two papers from other groups in both 4th and 5th trimester. The combinations are represented in the matrix form for the more clarification.
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COMBINATION MATRIX
COMBINATION-1 COMBINATION-2
Four elective papers out of 5 papers

1. Marketing
Two elective papers Out of rest 7 groups

2. Finance

Marketing HRM IT OM BM LSCM ERP-SAP
2. Finance 3. HRM 4. IT 5. OM 6. BM 7. LSCM 8. ERP-SAP COMBINATION-3
1. 3. 4. 5. 6. 7. 8. COMBINATION-4
Four elective papers out of 5 papers 3. HRM

4. IT

Marketing Finance HRM OM BM LSCM ERP-SAP
1. Marketing 2. Finance 4. IT 5. OM 6. BM 7. LSCM 8. ERP-SAP COMBINATION-5
1. 2. 3. 5. 6. 7. 8. COMBINATION-6

5. OM

6. BM

Marketing Finance HRM IT OM LSCM ERP-SAP
1. Marketing 2. Finance 3. HRM 4. IT 6. BM 7. LSCM 8. ERP-SAP COMBINATION-7
1. 2. 3. 4. 5. 7. 8. COMBINATION-8

7. LSCM

1. 2. 3. 4. 5. 6. 8. Marketing Finance HRM IT OM BM ERP-SAP

8. ERP-SAP

1. 2. 3. 4. 5. 6. 7. Marketing Finance HRM IT OM BM LSCM
Example: If a student selects four papers from group 1 (i.e. marketing), then he/she will have to select two papers from any other groups (other than group 1 i.e. marketing) in each of the 4th and 5th trimesters.
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CORE PAPERS
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4TH T R I M E S T E R
PGDC - 401: STRATEGIC MANAGEMENT (3.0 Credit)
Course Objectives: The objectives of the course will be to introduce core ideas and practices in the field of Strategic Management and lead the students to understand the business issues and problems for intelligent decision making. The paper further enhances the skills and abilities of the students under uncertainty conditions in the ever changing business landscape of today. Further in the long run through learning of the subject can always facilitate students in accomplishing competitive advantage and superior performance. Course Contents: Concept of strategy, levels of strategy, Mintzbergs model, Strategic management process, Vision-Mission-ObjectivesGoals-Target, Environmental scanning, SWOT analysis, Porters five-forces model, Value chain analysis, Growth strategies, Generic Competitive strategies: Cost, Focus and Differentiation, Corporate restructuring, Benchmarking Issues in strategy implementation, Resource allocation, Structural considerations, Structure for strategies, Organizational design and change, Functional Strategies: Marketing, HR, Finance, Operations and R & D policies, Mc Kinseys 7-S framework, Core competencies, Blue ocean strategy, Overview of Strategic evaluation, Strategic control, Techniques of strategic evaluation and control, Limitation and problem in evaluation, balanced Score card approach to strategy. Case Study: Compulsory, Relevant Cases have to be discussed in each unit. Suggested Readings: 1. 2. 3. 4. 5. Thompson, Arthur A. and Strickland, A. J., Strategic Management, Tata McGraw Hill, New Edition David, Fred R., Strategic Management- Concepts and Cases, Pearson Education, 10th Edition Kazmi, Azhar, Business Policy and Strategic Management, Tata Hill, 2nd Edition McGraw Cherunilam, F., Strategic Management, Himalaya Publishing House Nag, Strategic Management: Analysis-Implementation-Control, Vikas Publishing House Pvt. Ltd.
PGDC - 402: SUPPLY CHAIN MANAGEMENT (1.5 Credit)

Course Objectives: SCM is an applied paper that tries to integrate the cross-discipline needs of marketing as well as operations students. SCM is a key functional focus area in industry today. The course aims at making students appreciate the importance of SCM modern business - Understanding the nature of supply chain, its functions and Supply Chain systems, Learn the function and role of Warehousing and Distribution centers, Knowledge related of selection of channel partners and transportation options including in global scenario and Contemporary techniques like Role of IT in supply chain, 3 Pl and 4 PL. Course Contents: Concept of Supply Chain, Decision phases in a Supply Chain, Process view of a Supply Chain, Logistic Management, Logistical Activities; Marketing and logistic interface, Customer requirements analysis, Aligning supply chain to customer needs: Quick response logistics, Importance of logistics/Supply chain customer service, Cross docking, Packaging Innovations, Third Party and fourth party Logistic and Service concepts and applications.; The Strategic logistics plan, The changing Logistic Environment, Formulating Logistics Strategies, designing Logistic system. Logistics Network design, Information flow for logistics, Managing Material flow and Transportation, Inventory Management, Warehousing, Material handling and Packaging; Logistics/Supply chain network Planning, Major locational dterminants, design of Channel of distribution, Physical Distribution Management ; Logistic Cost, Customer Profitability Analysis, Logistic performance measurement. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. 2. 3. 4. 5. K Shridhar Bhat Logistics and Supplychain Management, HPH Jeremy F. Shapiro: Modelling The Supply Chain,, Cengage Learning. Sahah : Supply Chain Management : Pearson Bozarth-Introduction to operations and Supply Chain Management-Pearson Upendra Kachru: Exploring the Supply Chain theory and practice, Excel
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PGDL - 401: MANAGERIAL COMMUNICATION LAB - I (1.5 Credit)

Course Objectives: By the end of the course students will be prepared with better focus for a job exhibiting favorable etiquettes. They will be able to perform effectively and confidently in Debates, Presentations, Group discussions and facing Domain and Personal Interviews. Course Contents: Debates; Presentations; Domain Based Group Discussions; Domain based Interviews; Company Analysis and Corporate Etiquettes. Activities: 2 minute Self Introduction focusing on academic credentials, strengths, key skills and short term and long term goal. Debates on politics, entertainment, current affairs, social and economical topics. GDs on various domains like on politics, entertainment, current affairs, social and economical topics. Group Presentations on Company Analysis Mock Domain based Interviews and Personal Interviews Seminar on Dining and Corporate Etiquettes
5TH T R I M E S T E R
PGDC - 501: BUSINESS LAW (2.0 Credit)
Course Objectives: To offer students a first-hand exposure to the legal aspects of business, so as to enable them to face the real-life world with a positive mind-set. This will also educate and familiarize students with actual legal situations regarding the following subjects listed below. Students will study actual Indian legal contracts, case law and hypothetical legal and business situations. Course Contents: Law of Contract: Contract Act: Offer and Acceptance, Consideration, Free consent, Legality of object and consideration, Performance and Discharge of contract, quasi contract, Contract of Guarantee, Bailment, Agency (various modes of creating agency, rights and duties of agents and principal). Company Law: Definition, Characteristics and Kinds of Companies, Steps in Formation of Company. Memorandum of Association, Articles of Association and Prospectus. Shares: Kinds of Shares, Kinds of Debentures. Directors: Appointment, Power, Duties and Liabilities of Directors. Meeting and Resolutions: Types of Meetings. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Saravanavel, Sumathi & Samantaray - Business Law, Himalaya Publishing House 2. M. C. Kuchhal & Deepa Prakash Business Legislation for Management, Vikas Publishing House. 3. S.S. Gulson- Marcantile Law, Excel Books.
PGDC - 502: ETHICS, CORPORATE GOVERNANCE AND SOCIAL RESPONSIBILITY (2.0 Credit)
Course Objectives: To educate the students with value driven teachings of great masters, Kindle the spirit of self discipline in the light of spiritual directions so as to govern in righteous way. To spread the awareness about the Ethical practices and its benefits to individual, Organisation, Association, Social, & Global level, Corporate Governance of rights
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& responsibilities of the Stakeholders, Discharging the responsibility to address Global Poverty, Global Food Security, Human Rights, Climate Change & Poverty through CSR Course Contents: What is Ethics?, Why does it matter?, Difference between Ethics & Moral, Process of practicing and monitoring Ethical Practices in an organisation, Relevance of Ethics in Governance, Ethical relativism & subjectivism, Business Ethics in changing Environment What is Corporate Governance?, Analysis of Environmental forces and Stakeholders, Role of CEOs in Stakeholder analysis. NFCG(National Foundation for Corporate Goveranance, Ministry of Corporate Affairs, Government of India Guidelines), National Voluntary Guidance on Social Environmental and Economic responsibilities of Businees by NFCG, GOI, Role of MCA(Ministry of Corporate affairs, GOI & State Government), CII (Confederation of Indian Industry), ICAI (Institute of Chartered Accountants of India), ICSI (Institute of Company Secretaries of India), ICWAI(Institute of Cost & Works Accountants of India), NSC( National Stock Exchange of India Ltd) Concepts of CSR, Its implementation, CSR Voluntary guidelines 2009 by Ministry of Corporate affairs GOI, UNCED(The United Nations Conference on Environment & development-EARTH SUMMIT (Global Poverty, Global Food Security, Human Rights, Climate Change & Poverty) Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Business Ethics: by CSV Murthy (Magraw HILL Co. publication) 2. Corporate Governance by A C Fernands, (Person publication) 3. Business Ethics & Corporate Governance by R K Sharma, Punit Goel, Pooja Bhagwan (Kalyani Publication)
PGDC - 503: SPIRITUALITY MANAGEMENT (1.0 Credit)

Course Objectives: The primary objective will be to learn how to better relate ones spiritual values with the demands of workwhether you are self-employed, work for a large or small company or are in a non-profit organization, volunteer your time or work at home. Course Contents: What is spiritualism?, Its relation with human life, How spiritualism influence human behavior in supporting the work life balance along with profit maximization in an organizational setup.Basic principles of grooming adding value to human behavior, bringing discipline in day-today activities through spiritual teachings of great masters of different faiths, (Sreemad Bhagavat Gita, Holy Bible, Holy Quran, Buddhism, Sikhism etc.), Practice of Work Ethics - -Purusharth (Karma Yoga- Karma, Dharma, Artha & Moksha) Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books : 1. Percepts for practice - by Swami Shivananda 2. Sreemad Bhagavat Gita by Swami Chinmayananda 3. Call of the Nation by Swami Vivekananda 4. Holy Bible Old & New Tesaments 5. Kashful Mahjoob by Reynold A. Nicholson 6. Buddhism for beginners by Thuberton Chodron (Amazon publishers)
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4TH T R I M E S T E R ELLECTIVE PAPERS
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PGDE - 411: CONSUMER VEHAVIOR (3.0 Credit)
Course Objective: This course particularly designed to help the students to know the buyers motivation, and behaviour (pre-purchase, purchase and post purchase), impact of social and cultural variables on consumption decisions equipped with frameworks to analyze consumers behaviour and use them in designing marketing strategies and in enhancing the effectiveness of marketing programmes. Course Contents: Basics of Consumer Behaviour: Nature and scope of consumer behavior, the application of consumer behavior principles to strategic marketing, Consumer Decision Making: four views of consumer decision making, Consumer Decision Making process, Comprehensive models of consumer decision making- Nicosia Model, Howard-Sheth model, Engel-KollatBlackwell model Sheths Family decision making model. Individual determinants of Consumer Behaviour: Understanding Consumer Motivation, Personality and Self Concept, Perception, Attitudes, Learning, memory & behaviour modification. Group influence on Consumer Behaviour: The influence of Culture & sub culture, Social Class, Lifestyle profiles of the social class, reference group and family, Family life Cycle (FLC), Consumer Opinion Leadership Process. Diffusion of Innovations: Innovation as a concept, The diffusion process, the adoption process, A profile of the consumer innovator, Consumer Research. Industrial \ Organizational Buying Behavior: Buying decisions involved in industrial buying process- Factors influencing Industrial \ Organizational buying behavior Stages of Industrial \ Organizational buying process. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Leon G. Schiff man & Leslie Lazar Kanuk: Consumer Behavior, Pearson 2. Loudon & Della Bitta, Consumer Behavior, Tata McGraw Hill 3. Blackwell - Consumer Behaviour, Cengage Learning. 4. Suja R. Nair Himalaya Publishing House 5. Batra & Kazmi, Consumer Behavior, Excel Books.
PGDE - 412: ADVERTISING MANAGEMENT (3.0 Credit)

Course Objectives: It exposes the students to the principles and practice of advertising and sales promotion, develops conceptual clarity and provides analytical application skill of advertising and sales promotion as an IMC Perspective. Course Contents: Advertising: Role of advertising in a developing economy- a critical appraisal, functions and types of advertisement, Ethics & Social Responsibility in Advertising; Advertising Functions: advertising department, Advertising Agency and role of advertisement manager. Client agency relationship, Advertising budget methods. Concepts on AIDA and DAGMAR. Ad Strategies: Media Strategy: Characteristics, media selection, media scheduling, advertising research Message Strategy: Copy, Visual, Layout, Creation and production in advertising. Advertising Campaign Planning; Advertising effectiveness: Pre-testing, post testing, experimental designs. Measuring advertising effectiveness; Sales Promotion: Consumer Promotion, Trade Promotion, Sales Force Promotion: Recent Trends. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Shah,DSouza: Advertising and Promotion-An IMC Perspective, TMH. 2. Batra, Mayer and Aakar: Advertising Management, Pearson Education. 3. Jethwaney, Jain: Advertising Management, OXFORD. 4. Chunawalla and Sethia - Advertising Management, Himalay Pub. House. 5. Murty, Bhojana - Advertising-An IMC Perspective, Excel Books.
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PGDE - 413: SALES AND DISTRIBUTION MANAGEMENT (3.0 Credit)

Course Objective: This course will offer in-depth exploration of concepts and practices in the fields of sales management and channel management. The perspective will be effective managerial decision making in these area. Course Contents Introduction to Sales Management - Nature, Role and Importance. Personal Selling-Industrial Selling, Retail selling and Service selling .Sales Management Process. Selling Process. Selling skills and Strategies. The Sales Organization. Emerging trends in Sales management; Management of Sales Territory- Management of Sales Territory-Designing Sales territory, Beat planning- routing and scheduling, Determining the size of sales force and allocating sales territories. Sales Quota, Sales forecasting, Sales Budget and Budgeting procedures, Controlling the selling effort-Sales volume and Cost analysis. Management of Sales Force: Recruitment and selection of Sales Force, Training the Sales Force, Sales Force Motivation, Sales Meetings and Contests, Compensating Sales Personnel, Evaluation and Supervising Sales Personnel, Sales Force Automation; Distribution: Design of Distribution Channel, Management of Channels (Co-operation, Conflict and Competition, Wholesaling, Retailing. Channel Evaluation-Channel Profitability Analysis-ROI; Physical DistributionObjectives, Order Processing, Warehousing, Inventory, Transportation. Tackling Competition-Merchandising and self Space acquisition. Emerging trends in Distribution: Supply Chain management. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Panda & Sahdev - Sales and Distribution Management, Oxford University Press 2. Havaldar & Cavale Sales and Distribution Management, TMH 3. Acharya and Govekar - Marketing and Sales Management, Bombay: Himalaya Publishing House. 4. Still, Cundiff & Govoni - Sales Management: Decision Strategies & Cases, Pearson 5. Rosenbloom - Marketing Channels, Cengage Learning
PGDE - 414: RETAIL MARKETING (3.0 Credit)

Course Objective: The course is designed to focus on the perspectives of manufacturers on retailers and understanding of retail business. It is further aimed at throwing more lighten the practice of retailing for the students. Course Contents: An introduction to the Retailing System, Retailing definition structure, different formats; Franchising, Direct Marketing / Direct Selling - Exclusive shops - Destination stores - Chain Stores - Discount Stores and other current and emerging formats - Issues and options; Concepts in retailing - Retailing mix; Retail Marketing Environment & Retail Consumer Behaviour: Social forces - Economic forces - Technological force competitive forces, Consumer purchase behaviour Cultural and social group influence on consumer purchase behavior; Merchandise Management: Managing Merchandise Management Process; Merchandise Management Process Overview, Forecasting Sales, Developing an Assortment Plan, Setting Inventory and product availability levels; Merchandise Planning Systems: Staple Merchandise Management Systems, Fashion Merchandise Management Systems, Open to- Buy System, Allocating Merchandise to stores, Analyzing Merchandise Management Performance; Buying Merchandise: Brand Alternatives, Buying National Brand Merchandise, Buying private level Merchandise, Support services for the buying process, Strategic relationships; Retail Pricing: A brief Discussion, Retail Communication Mix; Supply Chain Management: Warehousing, Wholesaling and market logistics, Role of IT in supply chain management; Retail Equity, Technology in Retailing - Retailing through the Internet, Consumerism & Ethics in retailing, Future of retailing. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Levy, Michael & Barton A. Weitz - Retailing Management, TMH. 2. Gilbert David, Retail Marketing Management, Pearson. 3. Sinha & Uniyal - Managing Retailing, Oxford University Press 4. Dr. Harjit Singh Retail Management, S. Chand 5. Zikmund - Customer Relationship Management, John Wiley & Sons.
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PGDE - 415: RURAL MARKETING (3.0 Credit)

Learning Objective: The objective of this course is to explore the students to the Agriculture and Rural Marketing environment so that they can understand consumer's and marketing characteristics of the same for understanding and contributing to the emerging challenges in the upcoming global economic scenario. Course Contents: Concept & scope of rural market, Rural development as a core area, Rural Market: Characteristics, Environmental factors; Rural Consumer Behaviour, Rural Consumer Vs Urban Consumers a comparison, Relevance of Marketing mix for Rural market/Consumers. Problems in rural market. Segmentation, Targeting & Positioning for rural market, Market forces, components of different Product strategies, Pricing Strategies, Promotional Strategies & Distribution Strategies for Rural consumers; Understanding Agricultural Markets, Nature & scope, Objectives of Agricultural Marketing, Agricultural Produces and their market, Major of Government and Non-Govt. Agencies in the development of Rural and Agricultural Sector, Marketing Strategies for Seed, Fertilizers, Pesticides, Farm equipment; Special topics-Inclusive growth: e-Choupal, Hariyali Kisaan Bazaar (HKB), Project Shakti Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Introduction to Rural Marketing, R.Krisnamoorthy, Himalaya Publishing House 2. Rural Marketing, Pradeep Kashyap & Siddhartha Raut, Biztantr 3. Rural Marketing, Balaram Dogra & Karminder Ghuman, TMH 4. Rural Marketing , C G Krishnamacharyulu, Lalitha Ramakrishnan Pearson Education 5. Rural Marketing , U.C.Mathur, excel books
PGDE - 421: CORPORATE FINANCE (3.0 Credit)
Course Objective: The purpose of this course is to acquaint the students with the techniques of managing corporate finance, the current assets and its components. Course contents: Capitalization: Concepts and meaning of capitalization, over capitalization and under capitalization, water capital, Capital structure and its theories, Capital budgeting : Meaning and risk analysis of capital budgeting; Concept of working capital, Significance of working capital, determinants of working capital, Operating cycle, Estimation of working capital, riskreturn tradeoff of working capital, Working capital policies: Current asset policy and financing policy, working capital financing, Inventory management: meaning, Tools and technique of inventory management, EOQ, various levels of inventory, inventory control (ABC and VED analysis); Receivables management: credit policy variables, evaluation of alternative receivable policy, collection policy, cost of receivables, Cash management: Meaning, Objectives/Motives of holding cash, Determinants of cash needs & method for determining cash needs (Baumol model & Miller-Orr model). Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. I M Pandey-Financial Management-Vikash 2. Prasanna Chandra- Financial Management-TMH 3. Khan and Jain-Financial Management-TMH 4. Sudhindra Bhatt- Financial Management-E
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PGDE - 422: FINANCIAL SERVICES (3.0 Credit)

Course Objective: To familiarize the students with various financial services rendered to the beneficiaries by agencies authorized to render such services. Course contents: Financial Services: Concept, Financial Services, Regulatory Framework, Types of Financial Services, Fund based and Non-fund based. Lease Financing - Meaning, types, leasing vs. Buy Decision. Hire Purchase and installment credit, Bills Discounting, Concept and details of Factoring, Forfeiting; Issue Management and its procedure:- Initial Public Offer, Book building process, Criteria of price band determination of issue, Role and functions of Merchant bankers. Mutual Funds: Concept, different schemes, advantages, Functions, Mutual fund in India, Participant of mutual fund and Regulation of Mutual Fund; Credit rating Concept, Importance of Credit rating, Credit rating agencies, Venture Capital Concept and developments in India.. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Gordon & Natrajan; Financial Markets and Services, Himalaya Publishing House 2. S Gurusamy, Merchant Banking and Financial Services, TMH 3. M.Y. Khan, Financial Services, TMH 4. V. A. Avadhani, Management of Financial Services- HP
PGDE - 423: SECURITIES ANALYSIS AND PORTFOLIO MANAGEMENT (3.0 Credit)

Course Objective: To acquaint the students with the fundamentals investment and the concept of equilibrium in the market and to provide the various techniques available for minimizing risk and optmising return for a combination financial assets Course contents: Fundamentals of Investment , Concepts of Bond- Bond types, valuation and strategies, Stock valuation, Investment Analysis-Fundamental analysis & Technical analysis, Investment Strategy- Equity Management Strategy, EMH: Weak form, semi-strong formand strong form, Introduction to portfolio, diversification; Portfolio risk-Markowitz model, Efficient frontier, optimization-selecting the best portfolio, CAPM Model, SML,CMLrelationship with beta, APT; Portfolio Revision, Portfolio rebalancing and Upgrading, mispriced, Portfolio performance evaluation-sharpe, Trenor, jensen ratios, Fama model , market timing. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Alexander, Sharpe & Bailey, Fundamentals of Investment, PHI 2. Fisher & Jordan, Security Analysis and Portfolio Management, Pearson. 3. P.Chandra, Security Analysis and Portfolio Management, TMH 4. D. K. Khatri- Investment Management and Security Analysis(Text and cases)5. V.K. Bhalla, Investment Management, S. Chand
PGDE - 424: INTERNATIONAL FINANCE (3.0 Credit)

Course Objective: Basis understanding of evolution of International Financial System, Main objectives are to give an analytical nature and functioning of FOREX markets, determination of exchange rates and interest rates, To define and measure FOREX risk and risk management strategies, To explore Long tern source of Fund from International Market and design financial strategies. Course Content Pre World war 1 classical Gold standard, Post World War II the Breton wood system,(Appt presentation along with US moves out of Breton wood system and emergence of Floating rate system and in 1999 emergence of European
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Monetary Union with Euro. Balance of payment- Concepts, Capital Account, Current account Statistical Discrepancy, and Official Reserve Account; Purchase Power Parity, interest rate parity & Covered interest Arbitrage; Real Interest Parity, Determinants of Exchange rate -free float, Central Bank & its role. Conceptual overview on FOREX Risk Management, Nature of exposure (Economic, Transaction and translation),Hedging the risk- Currency forward, Options, Futures, Swaps, International Source of finance and International Investments, Equity Financing (ADR, GDR, AIMS etc); Bond Financing (Fixed & floating rate) At euro market, YEN market, Chinese market, Indian Perspective ECB Guidelines by RBI, International Investing (from Indian Perspective) Cost of capital of a foreign investment, Market expansion and global leadership and mode of financing. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. International Financial Management, PG Apte, Tata Mc-Graw Hill. 2. International Financial Management, V.Sharan, Pearson 3. Madhu Vij, International Financial Management, Excel Books. 4. Option, Futures and other Derivatives: John C Hull. PHI
PGDE - 425: FINANCIAL PLANNING AND WEALTH MANAGEMENT (3.0 Credit)

Course Objective: To familiarize the students with various theories and practices of financial planning and wealth management. Course contents: Assessment of macroeconomic fundamentals of indian economy ,Financial Planning Process; Planning for investment, Investing in Fixed Income Securities, Retirement Planning, Estate Planning; Wealth management prognosis, Saving investment trends, Managing Risk in Wealth Management, Business Etiquette; Introduction to marketing of financial services, Marketing of mutual fund and portfolio management services Case Study: Compulsory, Relevant Cases have to be discussed. Suggested books: 1. Wealth Management-S K Bagchi 2. Wealth Management-suresh Goel 3. Wealth Management-Dun Bradstreet-Tata MC GRAW HILL 4. Financial planning by Uma Dutta-Mohit Publication.

PGDE - 431: INDUSTRIAL RELATIONS (3.0 Credit)
Course Objectives: The objective of this course is to make student to understand industrial relations systems and expose to the issues involved in maintaining good employee relations. This will develop the understanding of role of trade union, union-management relationships and the dynamics of employment relationship in its integrated processes. Course Contents: Industrial Relations - Concept, values, scope and objectives, Actors in IR System, Approaches to Industrial relations: Unitary, Pluralistic, Radical and System; Role of Bipartism and Tripartism, Prerequisites for Successful Industrial Relations, Emerging Trends in Industrial Relations. Trade Unionism - Concept, function and structure, union registration and recognition, Managerial Unionism, Problems of Trade unions, Present trade unionism in India, Role and Future of trade Unions Employee Discipline Causes of indiscipline and Procedure of management, Hot Stove Rule, Domestic Enquiry Process, Grievances management, Model Grievance Settlement Procedure; Industrial Disputes: Concept, types, causes, and procedure for prevention and settlement of disputes. Collective Bargaining - Nature, scope and functions, Stages &
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Bargaining Process, recent trends in collective bargaining, Workers participation in Management: Concept, scope and objectives, forms and levels of WPM, Workers participation in Indian Industries. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Sinha, Sinha, & Shekar, Industrial Relations, Trade union and Labour legislation, Pearson 2. Mamoria and Mamoria, Dynamics of Industrial relations, Himalaya. 3. C.S. Venkata Ratnam, Industrial Relations, Oxford 4. Arun Monappa, Industrial Relations, TMH 5. A M Sharma. Industrial relations, Himalaya Pub 6. Pramod Verma, Management of Industrial Relations 7. K.M.Subramanian Labour Management Relations in India
PGDE - 432: LABOUR LAWS (3.0 Credit)

Course Objectives: The objectives are to familiarize the students with various labour laws and their impact on Indian industries; and to stimulate thinking on rationale behind the laws and their enforcement; and to enable the student to appreciate the principles of equity, fairness and natural justice while dealing with employees. It would expose the students to a variety of situations that exist in the industrial establishment and to equip them with the necessary tools to deal the situations correctly and effectively. Course Contents: Introduction to Labour Legislation - Concept, need, objectives, scope & classification, principles of labour legislation, Impact of ILO on LL, Constitution and LL, Labour Administrative Machinery in India, Protective Labour Legislations : Factories Act 1948, Mines Act 1952, Orissa Shops and Commercial Establishment Act 1956, Contract Labour (Regulation and Abolition) Act 1970, Cases. Industrial Relations Legislations - Industrial Disputes Act 1947, Trade Union Act 1926, Industrial Employment (Standing Orders) Act 1946, Cases. Wage Legislations - The Minimum Wages Act 1948, The Payment of Wages Act 1936, The Payment of Bonus Act 1965, The Equal Remuneration Act 1976, Cases. Social Security Legislations - Workmens Compensation act 1923, Employees State Insurance Act 1948, Employees Provident Fund and Miscellaneous Provisions Act 1952, Maternity Benefit Act 1961, Payment of Gratuity Act 1972, Cases. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Kapoor N.D, Labour Laws, Sultan chand. 2. Sahoo, Sundaray and Tripathy, Human Relations Legislations, Vrinda Publications 3. A.M. Sharma, Industrial Jurisprudence & Labour Legislation, Himalaya 4. B D Singh, Labour Laws, Excell 5. S.C. Srivastava, Industrial Relation and Labour Laws- Vikash Pubs 6. Mamoria and Mamoria, Dynamics of Industrial relations Himalaya. 7. Sinha, Sinha, & Shekar, Industrial Relations, Trade union and Labour legislation, Pearson
PGDE - 433: COMPENSATION MANAGEMENT (3.0 Credit)

Course Objectives: The objectives are to promote understanding of issues relating to compensation for human resources; and to impart skills in designing, analyzing and restructuring reward management systems, policies and strategies. Course Contents: Introduction to Compensation Compensation, dimensions, Conceptual Framework and components of Compensation programme, Wage vs. Salary; Fringe benefits, Salary Structure, Components, Time rate system, Piece rate System, Wage and salary administration, Payroll Administration. Wages Theories and Wage Determination - Theories of wages:
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Economic theories, Marginal Productivity theory, Bargaining theory, Equity theory, Tournament Theory, Agency Theory; Job Evaluation: Concept, Scope, Methods and techniques, Wage Survey, Wage Policy in India, Process of wage determination in India, Criteria for wage fixation, wage differentials. Legal Framework of Compensation Administration Definition of wages under various Legislations, The Minimum Wages Act 1948, The Payment of Wages Act 1936, The Payment of Bonus Act 1965, The Equal Remuneration Act 1976, Machinery for Wage settlement - Wage Boards, Legislations, The Pay Commission, Collective bargaining. Executive Compensation Components, Contingent pay: Pay for performance; Knowledge based pay system & market based pay system, Incentive based pay systems and types of incentive plans, Profit Sharing and Stock Options, Compensation management and impact on job satisfaction, motivation and productivity. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Milkvich & Newman: Compensation TMH 2. Barry Gerhart, Sara L Rynes, Compensation, Sage 3. Henderson, Compensation Management in a Knowledge Based world- Pearson 4. Sinha P.R.N., Wage Determination in India 5. Martocchio Strategy Compensation, Pearson. 6. Bergess, Lenard R. Wage & Salary Administration, London, Charles Evami, 7. Micton , Rock . Hand Book of Wage & Salary Administration, Helen. 8. K.N. Subramarniam, Wages in India 9. Pramod Verma Labour Economics and Industrial Relations
PGDE - 434: HUMAN RESOURCE PLANNING (3.0 Credit)

Course Objectives: The objectives of this course are create a critical appreciation and knowledge for understanding the determinants of human resource requirements in the organisation; and to develop a conceptual as well as practical understanding of human resource planning, deployment, maintaining HR information, preparing report on HR performance. To familiarize the students with the information system required for managing HR functions. Course Contents: Human Resource Planning Concept, importance, objectives Types of HR plan, Dimensions of Human Resource Planning, Approaches to Human Resource Planning (Social Demand Approach, Rate of Return Approach and Manpower Requirement Approach) Human Resource Planning Process - Methods of demand forecasting and supply forecasting at micro level, Managing surplus and shortages, Evaluating human resource planning Effectiveness. Career Planning Career Planning, Career Development, Phases of Career, Problems and solutions of career stages, Succession Planning, Human Resource Information System - Need for HRIS; Different schedules of HRIS; Procedure of maintaining HRIS, Computerized HRIS; Human Resources Evaluation: Human Resources Audit, Human Resource Accounting, Human Resource Reporting, HR Metrics. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Bhatacharya, Dipak Kumar Human Resource Planning, Excel Books. 2. Belcoourt, Strategic Human Resource Planning, Cengage / Thomson 3. Human Resource Information Systems - Michael J Kavanagh & Mohan Thite 4. Robert D Gatewood, Hubert S Field, Murray Barrick, Human Resource Selection, Cengage 5. Gordon MC Beath, Man Power Planning
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PGDE - 435: PERFORMANCE MANAGEMENT SYSTEM (3.0 Credit)

Course Objectives: The objectives are to provide an in-depth understanding of the role of performance management in developing the human base of the organization. This will help to understand the challenges organizations face while implementing performance management system. Course Contents: Performance Management Introduction to Performance Management, nature, scope, importance, Link between Performance Management and Performance Appraisal, Benefits of Performance Management. Performance Management Process - Competency mapping Concept and Methods, KPAs and KRAs, Performance Planning, Managing, Appraising, Monitoring, Evaluating performance management. Performance Appraisal - Steps in appraising performance, Approaches and Methods of performance appraisal, 360 Degree Appraisal, Assessment Centre, Balance Scorecard, HR Scorecard, Obstacles in appraisal, Designing appraisal for better results, Performance Appraisal interview, Potential Appraisal. Performance Feedback Performance Review and feedback, Analyzing Performance problems, Performance Counseling Principles and skills for counseling process; competency based Performance Management, Ethics in Performance Management. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Rao , T.V. Performance Management and appraisal systems, Response Books 2. Chadha, Prem., Performance Management, Macmillan, New Delhi 3. A S Kohli, T Deb, Performance Management, Oxford 4. A M Sharma, Performance Management System, Himalaya 5. Sahu R.K., Performance Management System, Excel Books. 6. Srinivas R. Kandula Performance Mgt., Strategic, Interventions, Drives PHI 7. Srivastava K. Dinesh, Strategies for Performance Management, Excel Books.
PGDE - 441: RELATIONAL DATABASE MANAGEMENT SYSTEM (RDBMS) (3.0 Credit)
Course Objectives: One of the most popular applications of computers is in the management of large databases. The focus of this course is on three aspects of database management systems. One is the appreciation of the database technology. This technology is mature and has been implemented by large nuPGDEr of vendors. The second aspect is the methodology of developing applications that depend on databases. The third aspect is the exposure to development environments used for database application development. We will use one popular database for illustration: Oracle. Course Contents: Introduction to Database Technology, Physical Data Organization, File Systems Vs. Database Systems, Database Languages, Database Models: Hierarchical, Network, Relational Model, Database System: Applications, Users, Administrators, Database Design: ER Modeling, Normalization, Functional Dependency etc. SQL: DML, DDL etc; Database Integrity and Security ,Transactions, Concurrent database access; Database Storage and File Structure, Database System Architecture, Application Development Tools, Form based development tools, Report writing tools, Indexing & Hashing Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. 2. 3. 4. 5. Silberschatz, Korth, Sudarshan : Database System Concepts, McGraw Hill Int. Elmasri Navrathe, Somayajulu, Gupta: Fundamentals of Database Systems, Pearson Education C. J. Date: Introduction to Database System 6th Edition, Addison Wesley J. Ullman: Principles of Database Management, Galgotia Publication R. Ramakrishna et al.,: Database Management System, TMH
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PGDE - 442: SOFTWARE MANAGEMENT (3.0 Credit)

Course Objective: The course will enable the students to develop and design the application software which can be used in different functional areas. Course Contents: The Software Engineefring Discipline Evolution And Impact; Software Life Cycle Models; Classical Waterfall Model; Iterative Watermall Model; Prototyping Model; Software Project Management; Responsibilities Of A Software Project Manager; Project Planning; Project Estimation Techniques: Empirical Estimation Techniques, Heuristic Techniques, Analytical Estimation Techniques; Empirical Estimation Techniques: ,Risk Management: Risk Identification, Risk Assessment, Risk Containment; Software Requirements Specification (Srs): Contents Of The Srs Document, Functional Requirements, Traceability , Characteristics Of A Good Srs Document; Software Design; Cohesion And Coupling, Classification Of Cohesiveness, Classification Of Coupling. Software Design Approaches: Functionoriented Design, Objectoriented Design; Functionoriented Software Design; Overview Of Sa/Sd Methodology; Structured Analysis; Data Flow Diagrams (Dfds): Primitive Symbols Used For Constructing Dfds, Some Important Concepts Associated With Designing Dfds; Structured Design: Flow Chart Vs. Structure Chart, Transformation Of A Dfd Model Into A Structure Chart; Software Quality: Coding: Coding Standards And Guidelines; Code Review: Code Walkthroughs, Code Inspection; Testing: Verification Vs. Validation, Design Of Test Cases; Unit Testing; Blackbox Testing; Whitebox Testing; Debugging; Integration Testing; System Testing: Performance Testing; Software Reliability And Quality Management: Software Reliability: Reliability Metrics, Statistical Testing Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Fundamentals of Software Engineering, Mall, Rajib, PHI. 2. Software Engineering A Practitioners Approach , Roger Pressman, TMH 3. Software Engineering, Sommerville, Pearson. 4. Software Project Management, Hughes & Cotterell, TMH 5. Software Engineering Project Management Edited by Richand H.Theyer Wiley.
PGDE - 443: BUSINESS FUNCTION AND PROCESS (3.0 Credit)

Course Objectives: The objective of the course is to familiarize the students with the various concepts of Business Process Management: Business Process Modeling, Business Process Improvement and Business Process Automation and help students develop a strong interest in the relationship between Business and IT. An understanding in Business Process Management helps students to specialize in aligning Business Processes with Strategy, Business Objectives and IT. This course also provides students with the tools and techniques to perform Process Audits, and be able to pinpoint fundamental problems, formulate quick wins and provide innovative and sustainable solutions. Course Contents: Business Process Management: The Conceptual foundation: Understanding business, Functions to Process: The paradigm shift, process orientation, Business Process identification and mapping, Business Processes in various functional areas; Process visioning, process modeling concepts and benchmarking, Tools and techniques. Business process improvement: Business Process Reengineering, BPR Implementation: Framework, Methodology, Techniques; Business Process Automation: Automation in communication, finance, HR, marketing, on-line marketing, service marketing, retail industry, hotel industry, ROI framework for investment decisions in automation etc., Usage of tools for automation. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Jaiswal Mahadeo & Garg Rajendar K (Ed), Enterprise Systems And Business Process Management: Global Best Practices, Macmillan 2. Gelinas Ulric J (Et Al), Business Processes And Information Technology, Thomson 3. Anupindi Ravi (Et Al), Managing Business Process Flows,Pearson Education. 4. Jayaraman M S, Business Process Reengineering,Tata Mcgraw Hill 5. Dey B R, Business Process Reengineering And Change Management, Biztantra
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PGDE - 444: COMPUTER AIDED MANAGEMENT (3.0 Credit)

Course Objective: The course enables the students about the tools and techniques for decision making process in different functional areas of management. Course Contents: Management Support Systems: Introduction, Objective and Characteristics, Collaborative Computing Technologies: Group Support System, Technologies, Data Reviewing Concept and Applications. Decision Support Systems: Introduction to Decision Support Systems, Decisions and Decision Makers, Decision in the Organization, Modeling Decision Processes, Group Decision Support and Groupware Technologies, Designing and Building Decision Support Systems. Knowledge Management: Concepts, Development Methods, Technologies & Tools, Electronic Document Management, Knowledge Based Decision Support. Artificial Intelligence (AI): Concept, Definition, AI Vs Natural Intelligence. Expert System: Concept, Structure, Working, Benefits & Limitations. Knowledge Acquisition & Validation: Scope, Methods, Validation, Verification, Analysing, Coding, Documenting & Diagramming. Knowledge Representation, Inference Techniques. Data Warehousing : Access, Analysis, Mining & Visualization; OLAP & OLTP; Data Mining: What is Data Mining?, Motivating Challenges, The Origins of Data Mining, Data Mining Tasks, Exploring Data: Summary Statistics, Visualization, OLAP and Multidimensional Data Analysis, Classification: Preliminaries, General Approach to Solving a Classification Problem, Decision Tree Induction, Model Overfitting, Evaluating the Performance of a Classifier, Methods for Comparing Classifiers. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Decision Support System & Intelligent System, Turban, Aronson, Pearson. 2. Business Intelligence: Data Mining And Optimization For Decision Making, Vercellis Carlo , Wiley 3. Introduction To Knowledge Management: Km In Business, Groff Todd R & Jones Thomas
PGDE - 445: BUSINESS DATA COMMUNICATIONS AND NETWORKING (3.0 Credit)

Course Objective: The objective of this course is to introduce data communications and computer networking concepts (standards, protocols and technologies) by taking practical approach. The goal is to combine the technical and managerial challenges in supporting electronic commerce, virtual teams, intranets, extranets, remote access, Voice Over IP, internetworking over wide area network (WAN) technologies and effectively manage these complex networks. Course Contents: Introduction to Communication Networks Voice Networks, Data Networks, Integration of Voice, Video and Data, Network Standards and Communication Protocols: TCP/IP, OSI Model; Networking Technologies LAN, MAN, WAN, VWAN, Backbone Networks, Network Devices, Transmission Media, infrastructure and Technologies Network Designing, Network Security, Costing and Management; Internet Architecture, Infrastructure, Wireless Networks Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Business Data Communications and Networking, Jerry FitzGerald, Alan Dennis, John Wiely Publications. 2. Behrouz A. Forouzan, Introduction to Data Communications and Networking, Fourth Edition, 2007, McGrawHill Education (India), New Delhi. 3. Data Communications and Networking, White, Cengage Learning 4. Business Data Communications and Networking, Shelly, Cashman, Serwtka, Thomson Publishing. 5. Wayne Tomasi, Introduction to Data Communications and Networking, First Edition, 2005, Pearson Education Inc., New Delhi. 6. Prakash Gupta, Data Communication and Computer Networks, 2008, PHI Learning Pvt. Ltd., New Delhi.
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PGDE - 451: TECHNOLOGY MANAGEMENT (3.0 Credit)
Course Objective: To develop managers with an international prospective who can manage technology strategically in order to ensure organizational competitiveness and growth in a dynamics technological and business environmentUnderstanding and insight into key theoretical and practical approaches to management and applying managerial knowledge within dynamic and competitive environments and Technology life cycle, Technology forecasting and Development, Technology strategy, Evaluation Policy, Technology replacement & Acquisition, absorption & transfer of Technology. Course Contents: Scope, components and overview of technology, Technology and society, Technology Impact analysis, Technology policy strategy; Science and technology Policy of India, Implications to Industry. Forecasting need, methodology and methods trend Analysis, Analogy, Delphi, Soft System Methodology, Mathematical Models, Simulation and System Dynamics. Methods of analyzing alternate technologies, Techno economic feasibility studies, Need for multi-criteria considerations; implications of Uruguay Round and WTO, Bargaining process, Transfer option, MOU, Adopting technology-human interaction, Technology productivity, technology absorption and innovation status in India, Need for new outlook, Absorption strategies for acquired technology, Creating new/ improved technologies, Innovations, Technology Measurement, Technology Audit. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. C.V.S. Murthy: Technology Management Himalay Publishing House. 2. Management Technology Treak Khail, Tata McGraw Hill. 3. Whit, Bruton: The Management of Technology and Innovation: A Strategic Approach, Cengage Learning. 4. Managing Technoligical Innovation Twiss, B. Pitman. 5. Kathleen R. Allen: Bringing New technology to Market Prentice Hall India
PGDE - 452: PROJECT MANAGEMENT (3.0 Credit)

Course Objectives: The basic purpose of this course is to understand the framework for evaluation of capital expenditure proposals, their planning and management in the review of the projects undertaken- To provide the participants an integrative approach to management of projects including theory, techniques, pitfalls and best practices, To give an understanding of project phases, project planning and project monitoring tools and To develop amongst the participants the ability to design and develop a project through its complete life-cycle. Course Contents: Concept of a Project and Project Management , The three goals of a Project, Project Life Cycle Phases; Role and responsibility of Project managers; Qualities of a Project Manager. Project organization; Team building; Project formulation and evaluation. Design of project management system; project work system; work breakdown structure, project execution plan, work packaging plan, project procedure manual; project scheduling; bar charts, line of balance (LOB) and Network Techniques (PERT / CPM), Crashing of network: time-cost-trade off, Resource allocation. Planning, Monitoring and Control; Design of monitoring system; Computerized PMIS (Project Management Information System), Coordination; Procedures, Meetings, Control; Scope/Progress control, Performance control, Schedule control, Cost control. Evaluation, Evaluation criteria, measurement, Performance Indicators; Project Audit; Project Audit Life Cycle, Responsibilities of Evaluator/ Auditor. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Nagranjan, Proejct Appraisal, New Age Publications. 2. Basant Desai : Project Management : HPH 3. Prasan Chandra, Proejct Management: TMH 4. H. Karzner, Project Management A System Approach to Planning, Scheduling and Controlling, CBS Publishers & Distributors, Delhi. 5. Clements & Gido: Effective Project Management, Cengage Learning
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PGDE - 453: MATERIALS MANAGEMENT (3.0 Credit)

Course Objective: To expose the students to an integrated view of materials management, its functions, the latest concepts, tools and techniques, and the practices prevalent in various organizations - The concepts and evolution of materials management, The economic justification of investing in materials management related activities, The process of determining how much, from whom and when to buy? and Cost reduction tools available to a materials manager. Course Contents: An Overview; Objectives; Evolution; Strategies; Functions; Profit Making Potential; Costs, Stages; Selective Control; Demand Forecasting; Lead-time; Safety Stock; Fixed Quantity Reorder System; Fixed Period Reorder System; MRP and JIT systems; Multi item inventory Modelling: Deterministic and Probabilistic joint replacement Policy, Stock out Model. Procurement process; Types of Materials; Important Aspects; Quality; Quantity, Time, Price and Source; Standardization and Codification; Vendor selection and evaluation, Vendor development; Value Analysis; Make or Buy Decisions; Negotiations; Institutional, Government and International Buying; Capital Equipment Purchases; Warehousing and Transportation, Warehouse Location; Transportation; Receiving, Issuing and Store Keeping. Concept of Spare parts management, Principles and Guidelines for Spare Parts Management. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Gopalakrishna and Sundaresan: Materials Management, Tata McGraw Hill. 2. K. Datta, Materials Management: Procedures, Text and Cases, Pearson. 3. K. Sridhar bhatt, Materials Management HPH. 4. Menon K. S., Purchasing and Inventory Control, Wheeler 5. Gupta & Chital Materials Management; Text & Cases, PHI.
PGDE - 454: SUPPLY CHAIN MANAGEMENT (3.0 Credit)

Course Objective: SCM is an applied paper that tries to integrate the cross-discipline needs of marketing as well as operations students. SCM is a key functional focus area in industry today. The course aims at making students appreciate the importance of SCM modern business - Understanding the nature of supply chain, its functions and Supply Chain systems, Learn the function and role of Warehousing and Distribution centers, Knowledge related of selection of channel partners and transportation options including in global scenario and Contemporary techniques like Role of IT in supply chain, 3 Pl and 4 PL. Course Contents: Concept of Supply Chain, Decision phases in a Supply Chain, Process view of a Supply Chain, The importance of Supply Chain flows Competitative and Supply Chain strategies, Key issues in Supply Chain management, Impact of Supply Chain Management. Centralized and Decentralized Supply Chains; Supply Chain Management strategy, Customer segmentation, Customer requirements analysis, Importance of Supply chain customer service, Vendor Managed Inventory, Cross docking, Packaging Innovations. Warehousing Cost and Logistics Network Design, the Transportation Model ; Framework for network design decisions, design of channel of distribution, the functions performed by distribution chennels ; Performance measure defined, Dimension of performance measures, Overview of performance measurement, performance measurement in supply chain management, supply chain metrics, Benchmarking the supply chain, Reengineering the supply chain, Virtual supply chain, Flrexibile supply chain, Worldclass supply chain management. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. K Shridhar Bhat Logistics and Supplychain Management, HPH 2. Jeremy F. Shapiro: Modelling The Supply Chain,, Cengage Learning. 3. Sahah : Supply Chain Management : Pearson 4. Upendra Kachru: Exploring the Supply Chain theory and practice, Excel 5. Sunil Sharma : Supply Chain Management, Oxford 6. Mohanty & Deshmukh : Supply Chain Management: Biztantra.
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PGDE - 455: TOTAL QUALITY MANAGEMENT (3.0 Credit)

Course Objective: This course aims at exposing the students to various facets of quality, its relevance to business and its management- To inculcate the appreciation of the quality philosophy amongst the students and its relevance in the modern business, Be able to select and use basic quality concepts and statistical tools besides being able to economically justify the investment in quality related activities and Understand the importance of the employee role in quality implementation and the specific quality problems faced by the Indian industry. Course Contents: Concept and its relevance to business competitiveness, Definition and dimension of quality, Philosophies of Deming, Crosby, Juran, PDCA Cycle, Quality orientation, employee involvement, Developing Quality Culture. Profitability and Cost. Quality Function Deployment, House of Quality, Taguchi Method; Principles of Control Charts: Control Charts for attributes and variables, Acceptance Sampling Techniques, Seven basic tools of quality. Evolution of TQM, Components of TQM, TQM implementations, Limitations of TQM. Management tools, Poka Yoke, Force field analysis, FMEA, FTA, DRM and 5S principles, Quality Circle, Suggestion Scheme, Kaizen & Continuous Improvement, ISO Systems, Certification Schemes, Preparing an Organization for ISO Certification, Bald ridge, Tata Excellence and JIPM Award Systems, Role of Consultants; Evolution & process of Bench Marking, Understanding current performance, Types of Bench Marking, Issues in Bench Marking. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Sridhar Bhatt : Total Quality Management : Himalyan Publishing House 2. Kanishka Bedi: Quality Management, Oxford 3. N. Srinivasa Gupta, B. Valarmathi: Total Quality Management, Tata McGraw Hill. 4. Montgomery, D.C, Introduction to Statistical Quality Control, John Wiley and Sons, 1996
PGDE 461: MONETARY & FISCAL POLICY SYSTEM IN INDIA (3.0 Credit)
Course Objective: Fiscal and monetary policy represent two approaches by which governments attempt to manage their nations' economies. Fiscal policy uses the government's taxation and spending powers to influence the economy, while monetary policy uses interest rates and the money supply to ensure stable economic growth. Course Content: Evolution and Functions of Central Banking: Evolutions of Theory and Practice of Central Banking, Development of Central Banks in Developed and Developing countries; Functions of a Central Bank : Banker to Government, Banker to Banks, Monetary policy Functions, Currency Issue and Management, Payment system function, Maintaining Internal and External values of currency, Regulation, Facilitation and supervision of Financial System, Promotional Functions to support growth and other National objectives, Development of Financial Markets, Institutions and communication policies; Contemporary Issues : Desirability, Autonomy and independence, Credibility, accountability and transparency of a Central Bank, conflict with fiscal policies; Reserve Bank of India : Organisational evolution, Constitution and Governance, Major organizational and Functional Developments over time, Recent Developments, RBI Act; India Specific Issues : Banking Regulation Act, FEMA, Banking Ombudsman Scheme,Financial Sector reforms, other financial regulators and division of functions. Institutions set up by RBI; NABARD, IDBI, DFHI, IRBI, UTI; Glossary of Central Banking Terms. Monetary Policy : Objectives, Reconciling dual objectives, The Taylor Rule, Indicators of Policy, instruments of policy (Bank Rate, OMO, CRR, SLR etc.), policy Transmission mechanism and channels, transparency of policies, Lags in policy; Credit Policy : Objectives, Theory and Practice, Instruments; An over view of Fiscal Policy : Importance of Budgets, Union Budget, State Budget, Finances of Union and State Governments, Finance Commission, Striking balance between inflation and growth through monetary and fiscal policies; Indian Financial System : Constituents of Indian Financial Markets and their Regulation.Evolution of Bank Regulation and supervision; Financial Stability :
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Financial Development Vs Financial stability, Risks to Financial stability, Early warning signals and remedial action, Liquidity Management, Regulation and supervision of Banks, Risk Management in Banks, The Basle Norms, Prudential Norms, Effect of liberalisation and Globalisation on Financial Stability, Linkage to International Financial Stability, International standards and codes. Role of Supervisor under Basel-II. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. 2. 3. 4. 5. Money, Banking and Public Finance, Dr D.M.Mithani The Role of Fiscal and Monetary Policies in Sustaining Growth with Stability in India, Rakesh Mohan Monetary vs. fiscal policy, Ansari.M.I. Economic development and monetary management in India, T. R. Manaktala Fiscal policy and economic development of India, Jagdish Narain Srivastava
PGDE 462: ACCOUNTING & FINANCE FOR BANKERS (3.0 Credit)

Course Objective: The candidate would be able to acquire the knowledge of the basics of financial mathematics and basics of accountancy and develop an understanding of the basic financial concepts. Course Content: Basics of Business Mathematics - Calculation of simple Interest and compound interest, Fixed and Floating interest rates, calculation of EMIs, Calculation of front end and back end interest, Calculation of Annuities, Calculation of provisions for NPA and risk weights for Basel II Interest calculation using products/balances, definition of debt, rules on compounding in respect of loan accounts, penal interest etc., Foreign Exchange Arithmetic for beginners; Bank Accounting and Balance Sheet Rules for bank accounts, cash/clearing/transfer vouchers/system, subsidiary book and main day book, General Ledger, Branch v/s Bank Accounts Bank Balance Sheet Structure, accounts, categories, Assets, Liabilities and Net Worth Components, Accounts Preparation of Final Accounts, Final Accounts of Banking Companies, Disclosure requirements. Other Accounts - Bank reconciliation statement, Accounting from incomplete records, Receipts and Payments Account, Income and Expenditure Account, Accounting for NPA /Provisioning/Suit Filed, Computerized Accounting - Accounting in electronic environment, methods, procedures, security, rectification; Core banking environment is to be highlighted. Standard books maintained for different accounts are to be shown as model. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Accounting and Finance for Bankers By H.C.Agarwal. 2. Financial Accounting For Business Managers By Ashis K Bhattacharya. 3. IIBF study materials
PGDE 463: LEGAL AND REGULATORY ASPECTS OF BANKING (3.0 Credit)

Course Objective: The candidates would be able to acquire knowledge in the legal & regulatory framework of the banking system and the various laws and enactments affecting day to day Banking operations Course Content: Provisions of RBI Act 1935, Banking Regulation Act 1949 Banking Companies (Acquisition and transfer of undertakings Act 1970 & 1980), Government and RBIs powers: Opening of new banks and branch licensing, Constitution of board of directors and their rights, Banks share holders and their rights, CRR / SLR concepts, Cash / currency management, Winding up - amalgamation and mergers, Powers to control advances - selective credit control - monetary and credit policy, Audit and Inspection, Supervision and control - board for financial supervision - its scope and role, Disclosure of accounts and balance sheets, Submission of returns to RBI etc, Corporate Governance; Negotiable Instrument Act1881, Introduction, Definition & Characteristics of Negotiable Instruments, BOE, Promissory Notes, Cheques, Negotiations, Negotiability and assignability, Payment procedures of cheques, Crossing, Endorsement, Holderin due course, Important sections of NI act 1881.
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Legal aspects of banking operations, Case laws on responsibility of paying /collecting banker, Indemnities / guarantees scope and application - obligations of a banker - pre cautions and rights-laws relating to bill finance, LC and Deferred Payments - Laws relating to securities - valuation of securities - modes of charging securities - lien, pledge, mortgage, hypothecation etc - registration of firms/companies - creation of charge and satisfaction of charge; Law of limitation, Provisions of Bankers Book Evidence Act, Special features of Recovery of Debts Due to Banks and Financial Institutions Act, 1993 - TDS, Banking Cash Transaction tax, Service Tax, Asset Reconstruction Companies The Securitisation and Reconstruction of Financial Assets and Enforcement of Security Interest Act, 2002 - The Consumer Protection Act, 1986, Banking Ombudsman, Lok Adalats, Lenders Liability Act Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Banking Law And Practice, Parameswaran R, Natarajan S, K P Kandasami 2. Tannans Banking Law and Practice in India Volume by M.L. Tannan 3. Law Relating to Negotiable Instruments by M J Sethna 4. Banking Law and Practice by R K Gupta 5. The Negotiable Instruments Act BY Khergamvala , O.P.Faizi
PGDE 464: RURAL BANKING (3.0 Credit)

Course Objective: The necessity of rural banks was felt because the then existing credit agencies the co-operative banks and the commercial banks lacked in certain respects in meeting the needs of the rural areas. The Objective of this study is to find the alternate channel available in the country to tap the vastly populated rural sectors. Course Content: Rural India Demographic features; Population, occupation, literacy, socio-economic development indicators, health, nutrition and education, - urban migration, Characteristics of Rural Society; Caste and power structure - rural social stratification, Economic Features; Economic life of rural people, share in National income -Trends in per capita income, rural money markets, rural indebtedness, rural poverty - main causes and methods of measuring rural poverty; Rural infrastructure;, Emerging issues in Indian Agriculture; Rural Development Policy; Govt. policies and programmes for rural farm and non-farm sectors. Economic reforms and its impact on rural economy, Financing Rural Development Regulation of Rural Financial Services; Function and policies of RBI in Rural Banking, NABARD - Main functions, role, refinance support. Lead bank approach, State level and District level Credit committees; Rural Credit Institutions; Financial inclusion & inclusive growth for rural development banking, rural insurance micro insurance scheme, concept of Business Facilitators and Business Correspondents in rural financing; Financing Rural Non-Farm Sector (RNFS); Importance of RNFS, Segments in RNFS, Role of Development and Promotional Institutions in RNFS; SME Finance; Definition of SME .Importance to Indian economy. Financing of SME and small enterprise Refinance from SIDBI. Project funding techniques and requirement assessment; Cluster based approach and joint finance with SIDBI.MSMED Act 2006, CGTMSE, Working capital assessment of SMEs. Priority Sector Financing and Govt. initiatives - Components of priority sector. RBI guidelines, Government initiatives; Poverty alleviation programmes / Employment programmes / Production oriented programmes-rationale and philosophy, progress and impact, problems and deficiencies, Rural housing and Urban housing schemes under priority sector, their refinance, Educational Loans; Problems and prospects in Rural Banking - Role of rural banking, Problems of Rural branches of Commercial banks - transaction costs and risk costs, Technology based Financial Inclusion, Emerging trends in rural banking-financing poor as bankable opportunity, Micro Credit, Self Help Groups / NGOs, linkages with banking, latest guidelines of GOI and RBI. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Regional Rural Banks In India by Biswa Swarup Misra. 2. Rural Banking In India By Pratima Kapoor 3. Rural Banking In India By Manas Chakraborty. 4. Regional Rural Banks-by Himanshu Shekhar 5. Role of Banks for Rural Development in India by Tyagi Renu
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PGDE 465: RETAIL BANKING & MARKETING OF FINANCIAL PRODUCTS (3.0 Credit)
Course Objective: To understand the future growth of the industry,to determine the potential customers towards Retail Banking and to understand the promotional strategy provided by Retail Banks. Course Content: Introduction, History and definition, role within the bank operations, Applicability of retailing concepts, distinction between Retail and Corporate / Wholesale Banking; Retail Products Overview - Customer requirements, Products development process, Liabilities and Assets Products / Description of Liability products, Description of Asset Products, Approval process for retail loans, Credit scoring, Important Asset Products -, Prepayment issues, Repayments / Collection, Personal Loans Eligibility, Purpose, Amounts, Security, Disbursement, Moratorium, Prepayment issues, Repayments / Collection, Educational Loans Eligibility, Purpose, Amounts, Security, Disbursement, Moratorium, Prepayment issues, Repayments, Credit / Debit Cards - Credit Vs Debit Cards, Eligibility, Purpose, Amounts, Margin, Security, Process of using the cards, Billing Cycle, Credit Points, Other Products / Remittances / Funds Transfer. Retail Strategies; Tie-up with Institutions for Personal loans / Credit cards / Educational loans with OEMs / Authorised Dealers for Auto / Vehicle loans, and with Builders / Developers for Home loans, Customer Relationship Management Role and impact of customer relationship management, Stages in customer relationship management process; Regulations and compliance, Technology for Retail Banking, Accounting entries - Loan process and the relevant accounting including EMI Computation; Securitisation, mortgage based securities, Trends in retailing - New products like Insurance, Demat services, online / Phone Banking, Property services, Investment advisory / Wealth management, Reverse Mortgage - Growth of e-banking, Cross selling opportunities, Recovery of Retail Loans - Defaults, Rescheduling, recovery process. SARAFAESI Act, DRT Act, use of Lok Adalat forum. Recovery Agents - RBI guidelines. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Retail Banking- Emerging Trends by K.Nageswar Rao 2. Retail Banking- A Practical Approach by Dr.S.C.Bihari ,Deepak Tandon 3. Fundamentals oF Retail Banking by O.P .Agarwal 4. Retail Banking An Introduction by Dhandapani Alaqiri
7. LOGISTICS & SUPPLY CHAIN MANAGEMNT

PGDE - 471: SUPPLY CHAIN MANAGEMENT (3.0 Credit)
Course Objective: The course aims at making students appreciate the importance of SCM modern business Understanding the nature of supply chain, its functions and Supply Chain systems, Learn the function and role of Warehousing and Distribution centers, Knowledge related of selection of channel partners and transportation options including in global scenario and Contemporary techniques like Role of IT in supply chain, 3 Pl and 4 PL. Course Contents: Concept of Supply Chain, Decision phases in a Supply Chain, Process view of a Supply Chain, The importance of Supply Chain flows Competitive and Supply Chain strategies, Key issues in Supply Chain management, Impact of Supply Chain Management. Centralized and Decentralized Supply Chains; Supply Chain Management strategy, Customer segmentation, Customer requirements analysis, Importance of Supply chain customer service, Vendor Managed Inventory, Cross docking, Packaging Innovations. Warehousing Cost and Logistics Network Design, the Transportation Model ; Framework for network design decisions, design of Channel of distribution, the functions performe by distribution Channel ; Performance measure defined, Dimension of performance measures, Overview of performance measurement, performance measurement in supply chain management, supply chain metrics, Benchmarking the supply chain, Reengineering the supply chain, Virtual supply chain, Flexible supply chain, World-class supply chain management. Case Study: Compulsory, Relevant Cases have to be discussed.
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Suggested Books: 1. K Shridhar Bhat Logistics and Supplychain Management, HPH 2. Jeremy F. Shapiro: Modelling The Supply Chain,, Cengage Learning. 3. Sahah : Supply Chain Management : Pearson 4. Upendra Kachru: Exploring the Supply Chain theory and practice, Excel 5. Sunil Sharma : Supply Chain Management, Oxford 6. Mohanty & Deshmukh : Supply Chain Management: Biztantra.
PGDE - 472: PROJECT OPERATIONS MANAGEMENT (3.0 Credit)

Course Objectives: The basic purpose of this course is to understand the framework for evaluation of capital expenditure proposals, their planning and management in the review of the projects undertaken. To give an understanding of project phases, project planning and project monitoring tools and to develop amongst the participants the ability to design and develop a project through its complete life-cycle. Course Contents: Concept of a Project and Project Management, The three goals of a Project, Project Life Cycle Phases; Role and responsibility of Project managers; Qualities of a Project Manager. Project organization; Team building; Project formulation and evaluation. Design of project management system; project work system; work breakdown structure, project execution plan, work packaging plan, project procedure manual; project scheduling; bar charts, line of balance (LOB) and Network Techniques (PERT / CPM), Crashing of network: time-cost-trade off, Resource allocation. Planning, Monitoring and Control; Design of monitoring system; Computerized PMIS (Project Management Information System), Coordination; Procedures, Meetings, Control; Scope/Progress control, Performance control, Schedule control, Cost control. Evaluation, Evaluation criteria, measurement, Performance Indicators; Project Audit; Project Audit Life Cycle, Responsibilities of Evaluator/ Auditor. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Nagranjan, Proejct Appraisal, New Age Publications. 2. Basant Desai : Project Management : HPH 3. Prasan Chandra, Proejct Management: TMH 4. H. Karzner, Project Management A System Approach to Planning, Scheduling and Controlling, CBS Publishers & Distributors, Delhi. 5. Clements & Gido: Effective Project Management, Cengage Learning
PGDE-473: SUPPLY CHAIN IT NETWORK DESIGN ( 3.0 Credit)

Course Objectives: The primary objectives of this course are: Introduce the analytic model based approach for solving logistics and supply chain problems, Reinforce the importance of using total supply chain costs in all analysis, Provide students with techniques for measuring and managing supply chain uncertainty, and Introduce the idea of using segmentation and a portfolio of solutions, rather than a single approach, for real-world logistics problems. Course Contents: Designing the Distribution Network - Role of Distribution - Factors Influencing Distribution - Design Options - E-Business and Its Impact - Distribution Networks in Practice - Network Design in the Supply Chain - Role of Network - Factors Affecting the Network Design Decisions - Modeling for Supply Chain. Designing and Planning Transportation Networks, Role of Transportation - Modes and Their Performance Transportation Infrastructure and Policies - Design Options and their Trade-Offs - Tailored Transportation; IT Framework
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- Customer Relationship Management - Internal Supply Chain Management - Supplier Relationship Management Transaction Management - Future of It. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Sunil Chopra and Peter Meindl, Supply Chain Management - Strategy, Planning and Operation, Pearson/PHI, 3rd Edition, 2007. 2. Coyle, Bardi, Longley, The management of Business Logistics - A Supply Chain Perspective, Thomson Press, 2006. 3. Donald J Bowersox, Dand J Closs, M Bixby Coluper, Supply Chain Logistics Management, TMH, Second Edition, 2008.
PGDE - 474: DEMAND PLANNING AND FORCASTING (3.0 Credit)

Course Objectives: Course is designed to: Identify the factors that affect demand, Expose to the data types and identification problem, Equip with qualitative and quantitative forecasting techniques (with focus on noneconometric techniques), Illustrate the forecasting techniques with the help of computer softwares, Enable the interpretation of results Course Contents: Demand Analysis: An Overview, Significance of Demand Analysis and Forecasting, Determinants of Demand, Elasticity of Demand, Revenue and Profit of a Firm; Estimation of Demand- Marketing Research Techniques, Consumer Surveys, Consumer Clinics and Focus Groups, Market Experiments in Test Stores, Time Series and Cross Sectional Data Collection, Specification of the Model. Forecasting Demand: Selecting a Forecasting Technique, Purpose of Forecast, Type of Users, Patterns in the Data Series, Lead Time, Minimum Data Requirement, Desired Accuracy, Cost of forecasting, Qualitative Forecasting Techniques, Survey and Opinion Polling Techniques, Time Series Analysis, Smoothing Techniques, Moving Averages, Exponential Smoothing and Other Advanced Techniques, Accuracy of Forecast, Short Run Forecast, Long Term Forecast, Use of Software Packages for Forecasting. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Panda and Sahadev Sales and Distribution Management, Oxford University Press 2. Havaldar & Cavale Sales and Distribution Management, TMH 3. J K Sharma, Business Statistics, Pearson 4. Suma Damodaran, Managerial Economics, Oxford
PGDE - 475: PRINCIPLES OF LOGISTICS MANAGEMENT (3.0 Credit)

Course Objective: This course provides a strategic view of global operations and logistics. The students will be able to understand the general framework and important issues related to global operations and logistics: 1. Operationalize perspectives on the evolution of logistics development, 2. Appraise the role of transportation as the core of logistics, 3. Differentiate Supply Chain Managements role in the integration of separate logistics functions domestically and globally and 4. Construct strategies for Logistics Effectiveness. Course Contents: Concepts of Logistics and Logistics Management, Scope of logistics and its functions, Logistical competency, Competitiveness and competitive advantages, Evolution of Logistics through towards supply chain Management, Logistical activities, Objectives of Logistics Management, Roles of Logistics in supply chain management, economy and organisation, Total cost concepts of logistics. Relationship between logistics strategy and corporate strategy, Developing logistics strategy and logistics plan, Logistics planning, mission and objectives, Designing logistics system, Techniques of logistics system analysis, Logistics re engineering, Logistics time-based control techniques, Logistics administrations, Logistics network design.
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Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 5. K Shridhar Bhat Logistics and Supplychain Management, HPH 6. Jeremy F. Shapiro: Modelling The Supply Chain,, Cengage Learning. 7. Sahah : Supply Chain Management : Pearson
8. ENTERPRISE RESOURCE PLANNING & SAP

PGDE - 481: ENTERPRISE RESOURCE PLANNING SYSTEMS (3.0 Credit)
Course Objective: This course will help the students to appreciate the various aspects of Enterprise Resource Planning and how ERP can be used profitably within the organization. This course would further help the students in understanding the degree of interaction and integration of business processes with IT tools like ERP. Course Contents: Fundamentals of Enterprise Resources Planning: Concepts of ERP, Enterprise Models: The ERP Model, How ERP is used to integrate the business processes and helps define and identify a process- Integrating with other systems, ERP: Present and Future, Benefits measurement, ERP packages, ERP products, vendors, consultants and users, The ERP Market-opportunities and problems in ERP selection and implementation; Future directions in ERP. ERP implementation: ERP implementation: To be or not to be, ERP implementation Life Cycle, Implementation methodology or methods of ERP implementation, Organizing the implementation team formation-consultant interventionselection of ERP-process of ERP implementation and sustaining the change. ERP and related Technologies: Legacy Systems Vs. Enterprise System, ERP Architecture and Infrastructure, BPR and ERP, Data warehousing, Data Mining, OLAP, E-Commerce and ERP, E-business and ERP, ERP and Internet, SCM, CRM. ERP Business Modules: Business modules in ERP package: Finance, Production and Operations, Sales and Distribution, Human Resource, Quality Management. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Ellen Monk, Bret Wagner, Concepts in Enterprise Resource Planning, Second Edition, CENGAGE Learning India Pvt. Ltd., New Delhi. 2. Mary Sumner, Enterprise Resource Planning, 2005, PHI Learning India Pvt. Ltd. / Pearson Education, Inc. New Delhi. 3. F.R. Jacubs, Why ERP? A Premier on SAP Implementation, TMH 4. C.S.V. Murthy, Enterprise Resource Planning (ERP), Himalaya Publishing 5. Dave Chaffey, E-Business and E-Commerce Management, Third Edition, 2009, Pearson Education Inc., New Delhi.
PGDE - 482: BUSINESS PROCESS ENGINEERING (3.0 Credit)

Course Objectives: The objective of the course is to familiarize the students with the various concepts of Business Process Management: Business Process Modeling, Business Process Improvement and Business Process Automation and help students develop a strong interest in the relationship between Business and IT. An understanding in Business Process Management helps students to specialize in aligning Business Processes with Strategy, Business Objectives and IT. This course also provides students with the tools and techniques to perform Process Audits, and be able to pinpoint fundamental problems, formulate quick wins and provide innovative and sustainable solutions. Course Contents: Business Process Management: The Conceptual foundation: Understanding business, Functions to Process: The paradigm shift, process orientation, Business Process identification and mapping, Business Processes in various functional areas; Process visioning, process modeling concepts and benchmarking, Tools and techniques.
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Business process improvement: Business Process Reengineering, BPR Implementation: Framework, Methodology, Techniques; Business Process Automation: Automation in communication, finance, HR, marketing, on-line marketing, service marketing, retail industry, hotel industry, ROI framework for investment decisions in automation etc., Usage of tools for automation. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Jaiswal Mahadeo & Garg Rajendar K (Ed), Enterprise Systems And Business Process Management: Global Best Practices, Macmillan 2. Gelinas Ulric J (Et Al), Business Processes And Information Technology, Thomson 3. Anupindi Ravi (Et Al), Managing Business Process Flows,Pearson Education. 4. Jayaraman M S, Business Process Reengineering,Tata Mcgraw Hill 5. Dey B R, Business Process Reengineering And Change Management, Biztantra
PGDE - 483: DATA COMMUNICATIONS AND NETWORKING (3.0 Credit)

Course Objective: The objective of this course is to introduce data communications and computer networking concepts (standards, protocols and technologies) by taking practical approach. The goal is to combine the technical and managerial challenges in supporting electronic commerce, virtual teams, intranets, extranets, remote access, Voice Over IP, internetworking over wide area network (WAN) technologies and effectively manage these complex networks. Course Contents: Introduction to Communication Networks Voice Networks, Data Networks, Integration of Voice, Video and Data, Network Standards and Communication Protocols: TCP/IP, OSI Model; Networking Technologies LAN, MAN, WAN, VWAN, Backbone Networks, Network Devices, Transmission Media, infrastructure and Technologies, Network Designing, Network Security, Costing and Management; Internet Architecture, Infrastructure, Wireless Networks Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Business Data Communications and Networking, Jerry FitzGerald, Alan Dennis, John Wiely Publications. 2. Behrouz A. Forouzan, Introduction to Data Communications and Networking, Fourth Edition, 2007, McGrawHill Education (India), New Delhi. 3. Data Communications and Networking, White, Cengage Learning 4. Business Data Communications and Networking, Shelly, Cashman, Serwtka, Thomson Publishing. 5. Wayne Tomasi, Introduction to Data Communications and Networking, First Edition, 2005, Pearson Education Inc., New Delhi. 6. Prakash Gupta, Data Communication and Computer Networks, 2008, PHI Learning Pvt. Ltd., New Delhi.
PGDE - 484: EMERGING TECHNOLOGY (3.0 Credit)

Course Objectives: To Provide Hands On Experience To The Students On Current It Trends & Emerging Technologies. Course Contents: Overview of an E Commerce: Internet, Intranet, Extranet, Definition, Goals of E- Commerce, Difference between ECommerce and E- Business, Models of E- Commerce, Limitations and Advantages of E-Commerce. E-Banking: Transactions: Inter Banking, Intra Banking, Electronic Payments, (Payment Gateway Example) Securities in E- banking (SSL, Digital Signatures Examples), Services Provided: -ATM, Smart Card, ECS (Electronic Clearing System) e.g. Telephone, Electricity Bills. E- Security: Firewalls, Electronic Market / e- shop, Introduction to security, Types of Securities, Security Tools, Network Security, CRM: Sales, Marketing and Service Management, What is BPO/BCP, Why it is required,Guidelines, Merits/De-Merits, Call Center brief perspective technology wise, Functioning, Ethics, Disaster Recovery Management, Case Study.
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Content Management and Disseminations: E-learning Models WBT, CBT, Virtual Campus, LMS & LCMS, Video, Conferencing, Chatting Bulleting, Building Online Community, Asynchronous/Synchronous Learning, Case Study E Logistics: Logistics & Supplier Chain Management, Warehousing Management, Transportation/Distribution Management, E Governance: E Governance Models: (G2B, G2C, C2G, G2G), Challenges to E Governance, Strategies and tactics for implementation of E Governance, Case Study, 8. Knowledge management: What is KM? (Components and Type of Knowledge), Knowledge Building Models, KM Cycle & KM architecture, KM tools, KM approaches, 9. GIS/GPS: What is GIS?, Nature of Geographic data, Spatial Objects & Data Models, Getting, map on Computers, GIS standards & Standardization Process of GIS development, Implementation and Deployment phases. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Book: 1. Management Information System: Jawadekar 2. The Essential Guide to Knowledge management: Amrit Tiwana 3. E Commerce: C.V.S. Murty 4. Fire Wall and Internet Security: William Cheswick, Stevens, Aviel Rubin 5. E-Governance Case Studies Ashok Agarwal
PGDE - 485: SAP FUNCTIONAL MODULE-I (3.0 Credit) (SD-I, FICO-I, HR-I) SAP - SALES & DISTRIBUTION.
Creation of master datas: the customer master data, partner functions, defining account groups forpartner functions, creating number ranges & assignment, the material master data, customer materail info record, creation of materail stock, materail stock overview. Documents: sales documents types-header level : * header level data, item level data, schedule line data, sales document types-header level, configuration of sales document types, assignment of number ranges to sales document types, item categories-sales documents types, define the item category, item category determination, schedule line category, define schedule line category, movement types, schudle line category determination. Documents processing : pre sales processing, inquiry & quotation , order processing , standard order , customer complaints , credit memo request, debit memo request & invoice correction , delivery processing, picking, packing & pgi, billing processing, methods, plans invoicing & proforma invoice., returns, return, free of charge ofdelivery. subsequent free delivery, consigments process, outline agreement, contracts & scheduling, agreements. Basic setting others : * item proposal, route determination, shipping point , determination , blocking reasons, availability check, transfer of requirements, credit management, consigments process, bill of materials, retunable aackaging. Basic setting condition technique : creation of condition tables, creation of access sequence &assigning condition table, creation of condition type & assign ing to access sequence, creation of determination proce, dure & assigning condition type* creation of condition records. Pricing determination : creating pricing procedure (16 fields of pricing procedure), creating procedure determination, pricing by item category, condition exclusion groups, condition supplements
FINANCE CO CONTROLLING I
Organization Structure : Company , Company Codes , Business area , Profit Centers , Financial Accounting Global Settings :Fiscal year Variant , Field Status Variant ,Tolerance Groups ,Document types & Number Ranges, Master Data , GL Planning (New), Introduction to New GL Accounting (New), Parallel Currencies, Foreign Currencies, Interest Calculation, Business Process (Easy Access Screen) : Creation of General Ledger master , Document postings, changes and reversals, Account balance verification, Templates like Sample , Reference Documents Account Payable :Master data , Outgoing Payment , Manual Payments , Automatic Payments , Payment Methods , Spl GL transactions , Advances or Down Payments , Notes items , Payment Terms & Cash discounts, Business Process (Easy Access) : Creation of Vendor Master records , Purchase cycle , Invoice Postings , Advance payments, Payments , Forex liability valuation Account Receivable: Master data , Incoming Payment , Manual Receipts , Cheque Deposits , Spl GL , Transactions , Customer (Advances) Down Payments , Notes items , Bill of Exchanges , Payment Terms & Cash discounts , Dunning Process, Business Process (Easy Access) :Creation of Customer Master records ,Sales cycle , Invoice Postings, Advance receipts, Receipts, Forex liability valuation
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ASSET ACCOUNTING: Organization structure , Chart of Deprecation , Account Determination , Screen Layout Rules , Number Ranges , Asset Classes , Integration with General Ledger , Depreciation keys , Asset Under Construction from internal orders ,Business Process (Easy Access) : Creation of Asset Masters , Acquisition of Assets , Sales of Assets , Transfer of Assets: a. Inter company, b. Intra company , Depreciation postings, Settlement of AUC BANK ACCOUNTING House Banks, House Banks, Banks Ids, Check lots, Cheque Deposits, Manual & Automatic bank reconciliation, Cash Journal GENERAL CONTROLLING: Organization structure in Controlling, Controlling Area COST ELEMENT ACCOUNTING: Master data Primary & Secondary Cost Elements, Accrual Calculation COST CENTER ACCOUNTING: Master data Cost Centers, Activity Type & Statistical Key figure, Cost Center Planning, Actual Postings, Period End closing activities
SAP HR - I
Overview: The HR module, Organizational Information, Employee Information Recruitment and Personnel Development: ,The recruitment cycle ,Training and Events ,Personnel Development ,Hands On : Matching Profiles Employee Benefits and Cost Management: Benefits, Hands On: Processing an enrollment, Personnel Cost Planning, Compensation Management Time Management, Payroll and Travel: Time Management, Payroll, Hands On: Running a payroll Travel Management Information Display and Reporting: Human Resources Reports, Queries, Hands On: Creating an ad hoc query Configuring an Organizational Structure: Create Objects, Essential Relationships, create Description Create Department/Staff, Add Relationships, Maintain Plan Data, Add account assignment to the, Company organizational unit, Account assignment features, Structure Maintenance Configuring Positions: Configure Positions, Configure Reporting Relationships, and Produce an Organizational Structure Report Executing a Personnel Action: Hire an Employee, Make changes to Employee Master Data, and Produce an Employee List report for the new employee Using the Implementation Guide (IMG): Create a Project Plan, Generate a project IMG, Description of Vacant Position, Use the "find" feature to locate IMG activities, Execute IMG activity, Maintain status of project activities
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TRIMESTERV SPECIALISATION
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PGDE - 511: PRODUCT AND BRAND MANAGEMENT (3.0 Credit)
Course Objectives: The objective of this course is to acquaint the students to the uniqueness of the services characteristics and its marketing implications. The intent of the course is to discuss measure and analyze several facets in the area of services marketing essential for the success of a service sector firm. Course Contents: Product: Basic concept, Product Planning: - Defining the competitive set, Category Attractiveness analysis, Competitor analysis, Customer Analysis, Market Potential analysis; New Product Development: Development Process: Idea generation, Concept testing, Concept Evaluation, Product testing, Pre-test Marketing and Test Marketing, Launching strategies for new product. Product Portfolio Analysis and Management, Product line Management. Managing PLC. Branding: Concepts, functions, Branding decisions. Brand identity, Brand identity system, Brand identity prism (Joel Noel Kapferer), Brand Personality, Brand Image, Brand Equity- Brand Loyalty, Brand Awareness, Perceived Quality and Brand Association; Managing Brand Systems: Brand Architecture, Understanding Brand Roles. Leveraging the Brands Brand Extension Measuring Brand Equity, Brand positioning and Building Brands, Managing Global Brand, Brand Revitalization. Case Study: Compulsory, Relevant Cases have to be discussed. Suggeted Books: 1. Lehman Donald, Winer Russell, Product Management, TMH 2. Keller Kevin, Strategic Brand Management, Pearson Education 3. Brand Management, Kirti Dutta,Oxford Publication 4. YLR Moorthi - Brand Management,VIKAS Publishing House 5. David Aakers - Managing Brand Equity, New York; Free press. 6. Jean Noel Kapferer - Strategic Brand Management, New York: Free press. 7. Kahn - New product planning, Sage 8. Tapan K. Panda- Branding-Paradigms and Prognostications, ICFAI University press 9. Sengupta Subroto - Brand Positioning, TMH 10. Gupta S.L - Brand Management, Himalaya 11. R.K.Srivastav - Product Management & New Product Development, Excel Books.
PGDE - 512: SERVICE MARKETING (3.0 Credit)

Courses Objectives: The objective of this course is to acquaint the students to the uniqueness of the services characteristics and its marketing implications. The intent of the course is to discuss measure and analyze several facets in the area of services marketing essential for the success of a service sector firm. Course Contents: Introduction to Service Marketing: Introduction to Service Marketing : Nature, origin & growth of Service Marketing, Characteristics of services, classification of services, Goods and Services Marketing, Service Marketing Mix, Services economy evolution and growth of service sector, Marketing Challenges in service business, Marketing framework for service business; Specifications in Service Marketing: The Service Encounter, Service blueprint, Service Management Triangle, Service delivery, service-scape, Understanding Service Consumer Behaviour, Consumer Decision Making Process for Services. Service Marketing strategies: Service Vision and Service Strategy, Service Product Development, Service Markets: Segmentation, Targeting and Positioning; Demand-supply Management in services, Advertising, Branding and Packaging of Services, Pricing of services; Service Quality & its implications: Concepts in Quality, Quality Issues and Quality Models (Gaps model, SERVQUAL), Services failure & Service recovery, Customer retention, Customer Relationship management. Service Marketing - specific Industries-Tourism, Travel, Transportation service marketing, financial services; Education & Professional service, Telecom, IT & ITES
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Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Lovelock, Writz, Chatterjee. - Services Marketing: People, Technology , Strategy, Pearson Education, New Delhi 2. Zeithaml, V. A and Bitner, M. J. Services Marketing. New York, McGraw Hill. 3. Jha Service Marketing, Himalaya. 4. Hoffman & Bateson Marketing of Services, Cengage Learning. 5. Rajendra Nargundkar, Services Marketing, Tata McGraw-Hill 6. Bhattarcharjee, Services Marketing, Excel Books 7. Zikmund: Customer Relationship Management, John Wiley & Sons. 8. Rama Mohana Rao, K., Services Marketing, Pearson Education 9. Ravi Sankar, Services Marketing, Excel Books. 10. Sahajahan, Services Marketing, Himalaya. Publishing house.
PGDE - 513: STRATEGIC MARKETING (3.0 Credit)

Course Objectives: Strategic Marketing Course aims to make students appreciate the need for ambidextrous marketers who offer both- creative flair and financial discipline. The Course aims to expose the students to the basic strategic aspects of Marketing and their integration. Course Contents: Strategic Analysis-Introduction to Strategic Marketing, External environmental Analysis, Internal Environmental Analysis; Strategic Marketing decisions and Choices-Hierarchy of strategic Choice and decisions (Corporate Level, SBU level and functional Level),STP Strategies, Relationship Strategies Porter generic Strategies-Focus,cost and differentiation. Strategic Implementation-Product Innovation and development Strategies,Branding Strategies,Service Marketing Strategies,Pricing and Distribution Strategies, Marketing Communication Strategies,E-marketing Strategies; Strategic Evaluation and Control-Measuring Strategic Performance,Achieving Strategic Planning Effectiveness,Strategic Planning and Marketing Organizations, Strategic Tools. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Strategic Marketing,Douglas West,John Ford and Essam Ibrahim,Oxford Publication 2. Marketing Strategy,Subhash Jain,Cengage Learning 3. Strategic Market Management-David A. AAker, Willey Publication
PGDE - 514: INTERNATIONAL MARKETING (3.0 Credit)

Course Objectives: This course exposes the student to the environmental dynamics of international business and its impact on international business operations of a firm. This course would make the students understand the Globalization process from the perspective of Marketing, giving a managerial orientation to marketing on a Global scale by understanding operations in Global Marketing. Course Contents: Concept ; Domestic to Transnational Business ; Driving and Restraining Forces ; Characteristics and role of MNCs. Advantages and Disadvantages of Free trade ;Globalization and its effects. Internationalization of Indian Organizations. The case for McDonald entering to India. The Global Marketing, EPRG Model, Domestic to Global-the transition; Global Environment, Challenges to Globalization. Classical trade theory ; Theory of comparative costs in terms of money ; Evaluation of comarative costs theory ; General Equilibrium Approach ; Hebkscher-Ohlin Factor Price Equalization theory ; Influence of factor mobility on volume of trade ; country similarity theory Gains and terms of trade ; Balance of trade and Balance of payments.
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International business environment The economic environment; social and cultural environment, political, legal and regulatory environment, natural environment. Technological environment. Market Regions and their Characteristics, WTO, International Institution Systems IMF, World Bank and WTO(all in brief), / Regional economic integration; impact of integration; European Union; NAFTA;ASEAN; SAARC; Strategy of International Business Strategy, planning, organizational structure and process of control, Recent developments in the international business. STP strategy in Global Marketing, Geographic, Demographic and Psychographic segmentation, Product Design, Pricing Decisions, Global Marketing Channels, Global Promotions. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Readings: 1. Global Marketing Management by Warren J. Keegan.- PHI- 7th Edition 2. International Marketing Management : Rakesh Mohan Joshi, Oxford Publication 3. International Business: A Strategic Management Approach, Alan M. Rugman & Richard M. Hodgetts, 4th Edition, Prentice Hall, 2006 4. International Management, 5th edition, Helen Deresky, Prentice-Hall, 2006 5. International Marketing- David Hennessey, Gillespie, Jeannet - Indian Edition (Cengage)
PGDE - 515: CUSTOMER RELATIONSHIP MANAGEMENT (3.0 Credit)

Course Objective: The Course aims at providing tools and techniques along with an understanding to the student as to how to enhance shareholder value by shifting from a Market Share mindset to obtaining higher Share of Individual Customers Business i.e., Enhancing Lifetime Value of Customers. Course contents: Introduction and Significance of Customer Relationship Management: Transaction Marketing Vs Relationship Marketing, CRM Emerging Concepts, Need of CRM, CRM Model, Relationship Building Strategies, Building Customer Relationship Management by Customer Retention, Stages of Retention, customer retention strategy, Sequences in Retention Process, Understanding Strategies to Prevent Defection and Recover, Customer interaction management (CIM), Factors influencing CIM; CRM Process: Objectives and benefits of CRM Process, an Insight into CRM and e- CRM/ online CRM, requirements ofe CRM, Key e-CRM features, The CRM cycle ,Modules in CRM, 4Cs (Elements) of CRM Process, CRM Process for Marketing Organization, CRM Affiliation in Retailing Sector. CRM Architecture: IT and CRM, Data Warehousing Integrating Data from different phases with Data Warehousing Technology, Data Mining: - functions, Understanding of Data Mining Process, OLAP , Benefits of CRM Architecture in Sales force automation(SFA), Relationship Marketing and Customer Care, CRM Implementation: Choosing the right CRM Solution, Implementing CRM: a Step-by-Step Process: Five Phases of CRM Projects, Development of Customizations, Beta Test and Data Import, Train and Retain, Roll out and System Hand-off, Support, System Optimization and Follow-up, Client/Server CRM Model, Use of CRM in Call Centers using Computer Telephony Integration (CTI), CTI Functionality, Integration of CRM with ERP System. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested books: 1. William, G. Zikmund, Raymund McLeod Jr.; Faye W. Gilbert ,Customer Relationships Management. Wiley. 2. Alex Berson, Stephen Smith, Kurt Thearling ,Building Data Mining Applications for CRM. Tata McGraw Hill. 3. Mohammed, H. Peeru and a Sagadevan , Customer Relationship Management. Vikas Publishing House, Delhi. 4. Paul Greenberge , CRM-Essential Customer Strategies for the 21st Century. Tata McGraw Hill.
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PGDE - 521: FINANCIAL DERIVATIVE (3.0 Credit)
Course Objective: The purpose of this course is to provide the basic knowledge on derivative products such as forward, future, option & swap and to make the students aware about the on line trading on futures and options . Course contents: Introduction, Types of Financial Derivatives , Forward contract, features of Forward contract, Notations used in Forward contracts, Forward Pricing. Case study on Forward Contract. Presentations; Meaning , features, Difference between futures and forwards, Trading Mechanism, Requirement of Margins, Mark to Market, Settlement of Accounts .Types of futures, Stock futures, Stock Index futures, Practical on Mark-to-market in Broking house. Presentations. Option contacts : Meaning, Features. Types of Options, Option terminology, Option pay offs, Option Hedging strategies using Options, Black-scholes option pricing model, , presentation , practicals on broking house., Features, Interest Rate SWAPs. Presentations. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested books: 1. 2. 3. 4. 5. Derivative-Valuation and Risk Management: David A. Dubofsky & Thomas W. Miller JR. RCM Study Materials. BSE website, NSE website, sites on Chicago Option trading. Financial Engineering: John F. Marshall & Bipul K. Bansal. PHI Option, Futures and other Derivatives: John C Hull. PHI Introduction to futures and options markets: John C. Hull. PHI
PGDE - 522: MICRO FINANCE AND RUARAL BANKING (3.0 Credit)

Course Objective: To enable the students to understand the rural financial sector and to meet its financial needs of the rural sector through various intermediaries. Course contents: Microfinance :meaning and definition, concept of Micro finance and Rural poverty .Evolution and character of microfinance in India. : Present and Future. Some Innovative and Creative Microfinance Models. Legal and regulatory framework. Major Micro Finance Institutions.(MFIs).SHG; Monitoring and Evaluation Findings. Emerging issues. Impact assessments and Social Assessments of MFIs; Loan Disbursement and repayment. Risk Management in Microfinance ,Delinquency management in microfinance ,Operational aspects of microfinance ,Micro finance and sustainability Microfinance as a Tool for Development. Reasons for establishment of Regional Rural Banks (RRBs),Meaning of RRBs, Difference between RRBs and Commercial banks, Objectives of RRBs, Organization and Management of RRBs Functions of RRBs, Progress, performance and problems of RRBs; Principles of cooperation, Evolution of cooperative credit system. Meaning, objectives, organization, functions, different intermediaries credit cooperative sector; Regulatory framework of RFIs Reserve Bank of India and its policy and functions in Rural Banking - National Bank for Agriculture and Rural Development (NABARD) and its role in Rural Development. Financial Inclusion. Priority sector lending. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested books: 1. Micro finance-prospective and operation-Macmillan India-IIBF 2. Micro finance in India-P Arunachalam-Serials publications 3. Micro finance and Rural development in India-B P Nanda,S k Dash,J Rath
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PGDE - 523: BUSINESS VALUATION AND FINANCIAL MODELING (3.0 Credit)

Course Objective: To acquaint the students with the concepts of share valuation and business valuation .To familiarize the students to use Excel to develop the financial modules for various applications. Course contents: Why valuation? Importance of valuation ,Key valuation questions, Valuation subjectivity versus objectivity, Financial Statements (P&L, BS, Cash Flow Statements), Modification of statementsm; Free cash Flow, Introduction to discounted cash flow, Estimating Discounting rate, Forecasting future growth, Forecasting Cash flow, Terminal value overview , Exit value method, Perpetuity growth method, Terminal value concerns. Approaches to valuation, Valuing a firm using FCFF, Valuation using FCFE, Dividend Discount Model, Limitation of each Model; What is a multiple? Value Drivers, Identifying comparablesm Equity value & Enterprise value; Calculation of valuation multiples, Enterprise value multiples, and terminal value using growth rate and WACC as inputs, Enterprise value using growth rate and WACC. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested books: 1. 2. 3. 4. Business Analysis and Valuation using Financial Statements-Palepu,Healy,Bernard Damodaran valuation-Aswastha Damodaran Financial statement Analysis and Security valuation-penman-TMH Mastering Financial Modelling in Micro soft Excel-Day-Pearson
PGDE - 524: CORPORATE RESTRUCTURING (3.0 Credit)

Course Objective: To make students learn how to analyse the mechanisms underlying the creation of value in mergers, acquisitions and corporate restructuring. They will also study some instances of corporate restructuring. Course contents: Corporate restructuring-Objectives of merger, Demerger, acquisition, types of merger, Horizontal merger. vertical merger, conglomerate, Spin off, split-up, LBO, MBO, reverse merger, defensive actions on take over bids; Merger and Acquisition and Amalgamation as per AS-14, SEBI regulation on merger and acquisition, Take over code; Role of Merchant Banks in Merger and Acquisition, Valuation models on Merger Acquisition: DCF model, Public Enterprises, Book Value ,Adjusted Book Value, Three stage Growth Model; Swap Ratio, Valuation practices in India; Taxation Aspects in M&A: Treatment of goodwill, premium and Taxation Aspects 72A,Tax Benefit of Merger and Acquisition, Tax advantages of Demerger; Post Merger Analysis: Success and failure of Merger and Acquisition. Case Study: Case Study-L&T-Grasim; Case study-BSNL; Case Study: HLL ; AOL &Time Warner Suggested books: 1. Mergers , Acquisitions and Business valuation-Ravindhar Vedapalli-Excel Books 2. Takeovers,Restructuring.and corporate Governance-Fred Weston,Mark L Mitchell,J Harold Mulherin--Pearson
PGDE-525: PROJECT PLANNING AND CONTROL (3.0 Credit)

Course Objectives: The basic purpose of this course is to understand the framework for evaluation of capital expenditure proposals, their planning and management in the review of the projects undertaken. Course contents: Project characteristics, Attributes of a good project manager, Taxonomy of projects, Project Identification, project Preparation; Pre-feasibility study, Functional studies, Feasibility study, Preparation of detailed project report(DPR);
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Technical appraisal, Commercial appraisal, Economic appraisal, Financial Appraisal, Management appraisal, Social Cost benefit analysis, Project risk analysis. Cost of project, Components of capital cost of a project, Sources of financing, Role of Financial Institutions in project financing, Covenants attached to lending; Post project evaluation objectives, Phases of post audit, Type of post audit, Agencies for project audit, Indian scenario. Live projects. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested books: 1. Samuel J. Mantel, Jack R. Meredith, & M. R. Gopalon : Project Management Core text book (1st edition), Wiley India. 2. Basant Desai : Project Management : HPH 3. Gray & Larsen : Project Management : TMH. 4. H. Karzner, Project Management A System Approach to Planning, Scheduling and Controlling, CBS Publishers & Distributors, Delhi. 5. Klashen and Menor : Cases in Operations Management: Sage Publishing

PGDE - 531: RECRUITMENT AND SELECTION (3.0 Credit)
Course Objectives: The objectives of the course are to enable the students to acquire requisite skill and knowledge in devising appropriate methods and techniques in meeting the manpower needs of the organisation; and to equip them in using appropriate tools for effective selection process. Course Contents: Introduction to recruitment and selection: Manpower requirements of an organisation: demand and supply, attrition, deployment and redeployment, person-job fit, person-organisation fit, job analysis: concept and methods, job description, job specification, position profile. Recruitment: factors affecting recruitment, sources of recruitment, methods of recruitment, attracting applicants, effective advertising: designing and placing advertisement, legal issues in recruitment equal employment opportunities, e-recruitment: types, levels, values and problems, global headhunting process, sourcing recruitment process, problems recruiters face. Selection and placement process: selection techniques, screening resumes: application forms, weighted application blanks, interview as a selection tool: types of interviews, preparation, structuring, barriers in interviews, reference check: methods of reference check and sources of data. Employment Test: Tests as a selection tool, steps in developing the tests, measurements, reliability and validity of tests, individual differences, concept of personality trait assessment, test of Intelligence, test of mental ability, test of mechanical ability, psychological tests, evaluating the effectiveness of recruitment and selection process. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. 2. 3. 4. 5. 6. 7. 8. Human Resource Selection - Robert D Gatewood, Hubert S Field, Murray R Barrick; Cengage Learning. Psychological Testing Robert M Kaplan, Dennis P Saccuzzo; Thomson. Psychological Testing Theresa J B Kline, Vistaar Publications. V.S.P. Rao, Human Resource Management, Excel Books Aswathapa, Human Resource & Personnel Management, TMH Garry Dessler, Human Resource Management, Pearson / PHI W.F.Cascio, Managing Human Resources, TMH Mathies and Jackson, Human Resource Management, Thomson
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PGDE - 532: HUMAN RESOURCE DEVELOPMENT (3.0 Credit)

Course Objectives: The course aim is to develop a conceptual as well as practical understanding of human resource development in organizations and enable the students to keep abreast of new methods of HRD and understand issues involved in making HRD programmes successful. Course Contents: Evolution & Concept of HRD - Concept, HRD Function, HRD System, HRD Process, Role of HRD Professionals, Role of line Managers & supervisors in HRD, HRD Matrix, HRD climate & its elements, Need assessment and Designing HRD Programme - Assessing HRD needs -Task analysis, persons Analysis, Organizational analysis, Designing HRD Programme-selection of trainer, developing lesson plan, selecting program methods & techniques and scheduling the program. Implementing HRD Programmes - On the job and Off-the-job training methods, JIT, job rotation, coaching, mentoring lecture, role play, case study, vestibule training, simulation techniques, in basket exercise, T-group training, psychological lab, business game, activity based training, programme. Evaluation of HRD Programme - Models and criteria of evaluation, collecting data for evaluation, research design, assessing impact of HRD, HRD Practices in manufacturing and services sector. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. 2. 3. 4. 5. 6. 7. 8. 9. Werner & Desimone, Human Resource Development, Cengage Dr. D.K. Bhattacharya, Human Resource Development, HPH T.V. Rao, Human Resource Development, Oxford A.M. Sheikh, Human Resource Development and Management, S. Chand Udaya Ku Haldar, Human Resource Development, Oxford Pareek Udai & T.V. Rao, Designing & Managing Human Resource Systems T.V. Rao , Performance Appraisal: Theory & Practice D.M. Silvera, Human Resource Development Kohli Unit & D. Sinha , Human Resource Development
PGDE - 533: ORGANIZATIONAL CHANGE & DEVELOPMENT (3.0 Credit)

Course Objectives: The objectives are to provide the basic foundation in managing and driving organizational change and development in various organisations. This would enable the students to diagnose organisational issues, understand change requirements and apply appropriate change and developmental interventions. Course Contents: Organizational change analysis Concept, Forces demanding organizational change, Types, Levels and Theories, models of designing and implementing change, process of organizational change, Problem diagnosis, Identifying alternate change techniques, Resistance to change: Resistance to Change, Managing resistances to change, Change agents, Managers as change agents - Internal and external change agents, The role of Change agent and skills of a change agent, Organizational change and its management in services sectors in India. Organization Transformation: Managing Change and Transformation Planning, Creating the support system, managing the transition; organization restructuring; reorganizing work activities, Employee involvement and Work Redesign strategies; process oriented strategies, competitor and customer oriented strategies. Organisational Development, An overview of OD and process of OD, consultant client relationship, diagnosing organization, diagnosing groups and jobs, Action Research Model, collecting and analyzing diagnostic information, Designing intervention, OD Interventions. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. 2. 3. 4. 5. 6. Palmer Dunford Avin, Managing Organizational Change, TMH K.Singh, Organisational Change and Development, Excel Books K. Harigopal, Management of Organisational Change, Response Sen Gupta, Managing Change in Organisations, PHI Ramnarayan, Management of Change, Response Robbins, Organisational Behaviour , PHI
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PGDE - 534: STRATEGIC AND INTERNATIONAL HRM (3.0 Credit)

Course Objectives: To familiarize the students with the HRM practices in MNCs and help them in managing the career in cross-cultural organizations. The objective of the course is to develop a diagnostic and conceptual understanding of the management of global organization and Managing cross-cultural diversity. The students are enabled to understand the strategic HR practices and their impact on business performance. Course Contents: Overview of Business Environment, Globalization in India and Impact on the Indian economy and Industry; Changing Environment of Organizations; Strategy Definition of organizational strategies; Strategic Management; Concept, Models and Process of SHRM; Formulating & Implementing HR Strategy; Relationship of organizational strategy with HR Strategy. HRD & its linkage to organizational strategy, Strategic HRD Facilitators - Top Management, trade Unions, Supervisors, Workers, Strategic responses of organizations and Strategic HRD System. Critical Success Factors in SHRM; Strategic Response of Organizations to changing environment; Portfolio related, Process Related and Structure Related Strategic Responses and Alignment with HRD. International Business Environment, Cross cultural variables and managerial implication; Hofstede study, Cross Cultural Leadership and Decision making, Cross Cultural Communication and negotiation, Approaches to International HRM, Developing International staff; EPRG Model, Expatriation and Repatriation Process, Recruitment and Selection. International human resource management -, Performance Management, Training and Development, International Compensation, Labour Unions and International Labour Relations, Managing Deputies, International HRM roles in multinational organizations. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Srinivas R Kandula, Strategic Human Resource Development, PHI 2. Jeffrey A Mello, Strategic Human Resource Management, Thomson 3. Tayeb, International HRM- Oxford 4. K Aswathappa, Sadhna Dash, International Human Resource Management, Tata McGraw 5. Anuradha Sharma, Aradhana Khandekar, Strategic Human Resource Management, Response 6. Doweing , P.J. International Dimensions of Human Resource Mgt. End Edition Words Worth 7. G. Hofstede Cultures Consequence ; International Differences in Work related Values Sage 8. Deresky- International Management, PHI/Addision Wesley. 9. Meraic, D and Puffer, S. Management International cross Exercises and Reading St . Paul . West Publish . 10. Dowling, Welch & Schuler, International H.R.M . Excel Books
PGDE-535: TALENT MANAGEMENT (3.0 Credit)

Course Objectives: To make the students realize the challenges of acquisition and retention of talents for the competitive advantage of the organisation. To develop a diagnostic and conceptual understanding of the management of talents in the 21st century organization Course Contents: Basics of Talent Management - Talent:- engine of new economy, difference between talents and knowledge workers, leveraging talent, the talent value chain, elements of talent friendly organizations, talent management process, Talent Management System - Components and benefits of Talent Management System; creating TMS, challenges of TMS; building blocks of talents management: competencies - performance management, evaluating employee potential Talent Planning - Concept, succession management process; cross functional capabilities and fusion of talents; talent development budget, contingency plan for talent; building a reservoir of talent, compensation management within the context of talent management, Developing and Retaining Talent - Potential identification and development, employee retention- motivation and engagement, engaging talent through coaching and mentoring, Return on talent; developing talent management information system Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books:
1. 2. 3. 4. 5. The Talent management hand Book, Lance A Berger & Dorothy R Berger, TMH Chowdhary, Subir, The Talent Era, Pearson Education, New Delhi Chowdhary, Subir, Management 21C, Financial Times/Prentice Hall International Capelli Peter (2008). Talent on Demand: Managing Talent in Age of Uncertainty. Harvard Business Press. Allan Schweyer (2004). Talent Management Systems: Best practices in Technology Solutions for Recruitment, Retention and Workforce Planning. Wiley
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PGDE - 541: ENTERPRISE RESOURCE PLANNING (3.0 Credit)
Course Objective: This course will help the students to appreciate the various aspects of Enterprise Resource Planning and how ERP can be used profitably within the organization. This course would further help the students in understanding the degree of interaction and integration of business processes with IT tools like ERP. Course Contents: Fundamentals of Enterprise Resources Planning: Concepts of ERP, Enterprise Models: The ERP Model, How ERP is used to integrate the business processes and helps define and identify a process- Integrating with other systems, ERP: Present and Future, Benefits measurement, ERP packages, ERP products, vendors, consultants and users, The ERP Market-opportunities and problems in ERP selection and implementation; Future directions in ERP, Case Study. ERP implementation: ERP implementation: To be or not to be, ERP implementation Life Cycle, Implementation methodology or methods of ERP implementation, Organizing the implementation team formation-consultant intervention-selection of ERP-process of ERP implementation and sustaining the change, Case Study. ERP and related Technologies: Legacy Systems Vs. Enterprise System, ERP Architecture and Infrastructure, BPR and ERP, Data warehousing, Data Mining, OLAP, E-Commerce and ERP, E-business and ERP, ERP and Internet, SCM, CRM, Case Study. ERP Business Modules: Business modules in ERP package: Finance, Production and Operations, Sales and Distribution, Human Resource, Quality Management, Case Study. Case Study: Compulsory, Relevant Cases have to be discussed. Text Books: 1. Ellen Monk, Bret Wagner, Concepts in Enterprise Resource Planning, Second Edition, CENGAGE Learning India Pvt. Ltd., New Delhi. 2. Alexis Leon, ERP Demystified, TMH 3. Mary Sumner, Enterprise Resource Planning, 2005, PHI Learning India Pvt. Ltd. / Pearson Education, Inc. New Delhi. 4. Ptak, Carol A. & Eli Schargenheim ERP, St. Lucie Press, NY 5. F.R. Jacubs, Why ERP? A Premier on SAP Implementation, TMH 6. C.S.V. Murthy, Enterprise Resource Planning (ERP), Himalaya Publishing 7. Dave Chaffey, E-Business and E-Commerce Management, Third Edition, 2009, Pearson Education Inc., New Delhi. 8. Gary P. Schneider, Electronic Commerce, Seventh Edition, CENGAGE Learning India Pvt. Ltd., New Delhi. 9. K.K.Bajaj, D. Nag E-Commerce, 2nd Edition, McGraw Hill Education, New Delhi 10. Bhaskar Bharat, Electronic Commerce-Technology and Application, McGraw Hill Education, New Delhi 11. Chan, E-Commerce fundamentals and Applications, Wiley India, New Delhi
PGDE - 542: E-BUSINESS (3.0 Credit)

Course Objectives: To learn about the electronics transactions like business to business, business to commerce, for sharing, processing the business activities. It will also help the students to transact financial and document interchange between two or more business parties. Course Contents: Definition of Ecommerce, Unique Features of Ecommerce Technology:Ubiquity, Global Reach, Universal Standards, Richness, Interactivity, Information Density, Social Technology:, Growth of the Internet and the Web, Origins and Growth of Ecommerce; EBusiness Technologies: The Internet: Key Technology ,The Internet Today: The Internet Backbone, Internet Exchange , Building an Ecommerce Website: Planning: The Systems Development Life Cycle, Systems Analysis/Planning: Identify Business Objectives, System Functionality and Information Requirements; EBusiness Models : Eight Key Elements of a Business Model: Value Proposition, Revenue Model, Market Opportunity, Competitive Environment, Competitive Advantage, Market Strategy, Business toConsumer (B2C) Business Models:
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Portal, Etailer, Insight on Technology: Search, ads and Apps: The future for Google, Content Provider, Transaction Broker, Market Creator, Service Provider, Community Provider; Major Businesstobusiness (B2B) Business Model: Edistributor, EProcurement, Exchanges, Insight on Business, Business Models in Emerging Ecommerce Areas: Consumertoconsumer (C2C) Business Models, MOVING TO EBUSINESS : SPOTTING EBUSINESS TRENDS, Trends Driving ebusiness, CustomerOriented Trends, eService Trends, Organizational Trends, Employee Megatrends, Enterprise Technology Trends, General Technology Trends; DIGITIZING THE BUSINESS: EBUSINESS PATTERNS, eBusiness Patterns: The Structural Foundation, The eChannel Pattern, The ClickandBrick Pattern, The ePortal Pattern, The eMarket Maker Pattern Case Study: Compulsory, Relevant Cases have to be discussed. Recommended Books: 1. eBusiness 2.0 , Kalakota, Robinson, Pearson. 2. eCommerce: Business Technology & Society, Laudon and Traver, Pearson 3. Electronic Commerce Technologies & Applications, Bhaskar Bharat,TMH 4. Global ECommerce, Christopher J. & Clerk T.H.K., University Press 5. ECommerce An Indian Perspective, Joseph P.T., PHI 6. Beginning ECommerce, Reynolds , SPD
PGDE - 543: OBJECT ORIENTED PROGRAMME WITH JAVA (3.0 Credit)

Course Objectives: To enable the students to learn about the computer programming language which facilitates them for designing and development of the software applications which can facilitate in business processes. Course Contents: Object Oriented Concepts: Concept of objects, Concept of Messages, Concept of Classes, Concept of Inheritance. Java Programming Language: Variables and data types, Operators, Expressions, Control Flow Statements, Arrays and Strings. Object and Classes: Introduction to classes : members and methods, Constructors and Destructors, Life cycle of an object, Creating and Using Objects; Advanced Feature of Classes : Inheritance, Interfaces, Packages, Object Oriented Design Principles Case Study: Compulsory, Relevant Cases have to be discussed. Reference Books : 1. Balaguruswamy E., Programming with Java : A Premier, Tata McGraw Hill 2. Ken Arnold, Gosling, Holmes; The Java Programming Language Pearson Education.
PGDE - 544: INFORMATION SECURITES AND CYBER LAW (3.0 Credit)

Course Objectives: To enable the students to learn the tools and techniques for protecting the documents, databases and computers from unauthorized access. Course Contents: Cryptography and security: CRYPTO BASICS: Classic Crypto, Simple Substitution Cipher, Cryptanalysis of a Simple Substitution, Definition of Secure, Double Transportation Cipher, OneTime Pad, Modern Crypto History, SYMMETRIC KEY CRYPTO: Introduction, Stream Ciphers, A5/1, RC4, Block Ciphers, Feistel Cipher, DES, AES, Block Cipher Modes, Integrity; AUTHENTICATION: Passwords, Password Verification, Math of Password Cracking, Other Password Issues, Biometrics, Types of Errors, Biometric Examples, Biometric Conclusions, TwoFactor Authentication, Single Sign on and Web Cookies; SOFTWARE FLAWS AND MALWARE: Software Flaws, Buffer Overflow, Incomplete Mediation, Race Conditions, Malware, Brain, Morris Worm, Code Red, SQL Slammer, Trojan Example, Malware Detection, Cyber Diseases Versus Biological Diseases, Miscellaneous SoftwareBased Attacks, Salami Attacks, Linearization Attacks, Time Bombs, Trusting Software; Digital Rights Management: What is DRM?, A RealWorld DRM System, DRM for
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Streaming Media, DRM for a P2P Application, DRM in the Enterprise, DRM Failures, DRM Conclusions , OPERATING SYSTEM AND SECURITY: Operating Functions, Separation, Memory Protection, Access Control, Trusted Operating System, MAC, DAC and More, Trusted Path, Trusted Computing Base, Next Generation Secure Computing Base, NGSCB Feature Groups, NGSCB Compelling Applications SECURITY PLANNING AND IMPLEMENTATION: Risk Management: An Overview of Risk Management, Risk Identification, Risk Assessment, Risk Control Strategies, Selecting a Risks Control Strategy, Quantitative versus Quantitative Risk Control Practices, Risk Management Discussion Points, Recommended Risk Control Practices, Planning and Implementing Security: Information Security Policy, Standards and Practices, Control Strategies, Information Security Project Management: Cyber Law, Legal, Ethical and Professional Issues in Information Security Case Study: Compulsory, Relevant Cases have to be discussed. Reference Books: 1. Information Securtiy: Principles and Practice, Stamp, Wiley 2. Principles of Information Security, Whitman and Mattford, Cengage/Thomson 3. Cryptography Security And Network Security, Forouzan, TMH 4. Cryptography Security And Network Security, Kahate, TMH 5. Charies P. Pfleeger, Shari Lawrence Pfleeger, PHI. 6. Cryptography & Network Security: William Stalling. 7. Information Security for Management Venugopal Iyengar HPH
PGDE - 545: BUINESS MODELING AND SIMULATION (3.0 Credit)

Course Objectives: This course help the students in modeling business situations using simple tools such as a spreadsheets. Course Contents: Generation of Random Numbers: Generation of random numbers which follow continuous, triangle, Normal, Binomial, Exponential distribution; Simulation of Queuing Systems: Components of waiting line system, stationary and time dependent queues, Transient and steady state of the system, measures of system performance, time flow mechanisms, events oriented simulation. Simulation of Inventory Systems: Simulation of Gradual replenishment, Multi-item systems, Quantity discount, Varying Demand, varying led time; Simulation of Network Systems: Simulation logistic Systems, Distribution Systems, Pert networks; Simulation of Business Functions: Simulation in Finance, Marketing, and Human Resources. Text Books: 1. Law A.M. Kelton W.D, Simulation Modeling and Analysis, McGraw Hill 2. Bush Ronald R, Brobst Bob, Marketing Simulation: Analysis for Decision Making, Happer and Row 3. Chorafas Dimitris N., Financial Models and Simulations St. martins
PGDE - 551: SERVICE OPERATIONS MANAGEMENT (3.0 Credit)
Course Objective: This Course aims at acquainting the students with Decision Making in Planning, Design, Delivery, Quality and Scheduling of Operations including Field Service Operations. Course Contents: Difference between Manufacturing and Service Operations, Service Operations Characteristics, Different Pure Service Organizations and their peculiarities, Field Service and its impact on manufacturing organizations, Field Service and Customer satisfaction., nature of services, Service classification, Service package, distinctive characteristics of service operations; The strategic service concept, Classifying services for strategic insights, Understanding competitive environment of Services, Service objectives and goal formulation, Service organization: In house Vs. Outsourcing,
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Centralized Vs. Decentralized, Competitive service strategies, winning customers in the market place, Creating Customer Connection, Enhancing customer satisfaction, Service Operations as Profit Centre. Field Service Organization, Field Service Inventory Management, Field Technical Support Service, Integrating Field Service with Information Technology, Field Service Effectiveness Evaluation, Field Service and Customer Relations Management; Defining service quality, Measuring service quality SERVQAL, Bench marking, Scope of service quality, Quality service by design incorporating quality in the service package, Taquchi method, Poka Yoke, QFD, Achieving service quality cost of quality, tools for achieving service quality, Demings 14 point program. Case Study: Compulsory, Relevant Cases have to be discussed. Text Books: 1. Metters, Pullman, Waltorn : Service Operations Management : Cengage. 2. Fitzsimons, A.J., Fitzsimmons M.J., Service Management Operations, Strategy and Information Technology, Tata McGraw Hill, 2006. 3. Haksever C., Render, Russell R S., Murdick R G., Service Management and Operations Pearson. 4. Schemenner, R, Service Operations Management, Prentice Hall 5. Kalakota R. & Whinston A. B., Electronic Commerce A Managers Guide, Pearson
PGDE - 552: LOGISTICS MANAGEMENT (3.0 Credit)

Course Objective: This course provides a strategic view of global operations and logistics. The students will be able to understand the general framework and important issues related to global operations and logistics: 1. Operationalize perspectives on the evolution of logistics development, 2. Appraise the role of transportation as the core of logistics, 3. Differentiate Supply Chain Managements role in the integration of separate logistics functions domestically and globally and 4. Construct strategies for Logistics Effectiveness. Course Contents: Concepts of Logistics and Logistics Management, Scope of logistics and its functions, Logistical competency, Competitiveness and competitive advantages, Evolution of Logistics through towards supply chain Management, Logistical activities, Objectives of Logistics Management, Roles of Logistics in supply chain management, economy and organisation, Total cost concepts of logistics. Relationship between logistics strategy and corporate strategy, Developing logistics strategy and logistics plan, Logistics planning, mission and objectives, Designing logistics system, Techniques of logistics system analysis, Logistics reengineering, Logistics time-based control techniques, Logistics administrations, Logistics network design. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. K Shridhar Bhat Logistics and Supplychain Management, HPH 2. Jeremy F. Shapiro: Modelling The Supply Chain,, Cengage Learning. 3. Sahah : Supply Chain Management : Pearson 4. Bozarth-Introduction to operations and Supply Chain Management-Pearson 5. Upendra Kachru: Exploring the Supply Chain theory and practice, Excel
PGDE - 553: SIX-SIGMA (3.0 Credit)

Course Objectives: This course provides specifically to drive change and improve process performance within a specific industry segment. Significantly improved business results using a new Six Sigma methodology specifically designed for services companies, Develop proficiency among Black Belts, Green Belts and Yellow Belts with practical tools for maximizing effectiveness in a services environment. Develop a capability for using simulation tools, process mapping, decision point analysis and process management to minimize the risks associated with the improvements typical in a services company situation. Acquire the leadership and technical skills required to implement Six Sigma, including developing useful metrics, selecting and managing projects, leading teams, and effectively managing change.
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Course Contents: Key concepts of six sigma, Principles of six sigma, Evolution of six sigma, Quality principles of six sigma, why six sigma succeeding where TQM failed? six sigma and competitive advantages, six sigma problem solving, organizing six sigmaMaster black belt, black belt, six sigma in service organisation, six sigma process improvement. Methods of six sigma- DMAIC model, DMAIC vs DMADV, Design of six sigma, Six sigma implementation. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Evans and Lindsay: Introduction to Six Sigma and Process Improvement; Thomson 2. Deepali Desai: Six sigma; Himalaya Publishing House
PGDE - 554: INNOVATION AND R &D MANAGEMENT (3.0 Credit)

Course Objectives: It has been developed, installed and started a mass production system, in which we integrate the process, materials and parameters developed in the laboratory, obtaining an industrial process with industrial control methods for the different parameters. Prototype manufacture according to the new specifications to improve the panel performance and continue the research to improve the processes, to have more reliable processes or a lower production costs. Course Contents: Introduction, Components of Innovation, Types of Innovations, Models of Innovation Processes, Evolution and characteristics of Innovation Management, Key drivers of Innovation; Factors influencing Innovation, Organizing for Innovation, Factors influencing organizational design, Developing Innovation Strategy, Characteristics of creative of creative organization. Introduction,, Meaning, Objectives, Significance, Classification of R&D according to R&D type, process phase, measurement level, purpose of measurement and measurement perspective. Technology development approaches, Performance of R&D management in Indian scenario; Introduction, Cost effectiveness of R&D,R&D financial forecasts, Project selection, Evaluating R&D ventures, Conflicting views of managers, Allocation of resources, R&D programme planning and control, Project management, Project Planning and Control techniques. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. 2. The management of technology and innovationA strategic approach,White,Cengage Innovation Management, S Moikal, Sage
PGDE - 555: MANAGEMENT OF PHYSICAL ASSETS (3.0 Credit)

Course Objective: The purpose of this paper is to ensure that the means of production/operation are available to meet mission, availability, yield, schedule, quality, and cost commitments effectively at optimum return. Physical Asset Management consists of a mix of processes, systems, practices, and technologies strategically implemented to achieve a specific mission and/or objectives. It considers market, business, and operating conditions; related opportunities; and site-specific conditions and requirements. The Physical Asset Management strategy addresses issues as diverse as safety, environmental compliance, reliability, operating efficiency, maintenance costs, work and spare parts management. Course Contents: Plant Acquisition: Technological alternatives Generation and Selection, Life Cycle Costing and WombtoTomb approach to Equipment Selection, Technological Obsolescence Consideration, DefenderChallenger Concept and Dynamic equipment policy; Inspection and Condition Monitoring: Inspection and routine maintenance, Preventive
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Maintenance and Replacement, Condition Monitoring Techniques: Vibration Analysis, SOAP, Thermo graphic Analysis etc., Condition Based and Reliability Centered Maintenance. Failure data collection and statistical analysis: Failure density function, Reliability function, Hazard Rate function, BathtubCurve, MTBF and MTTR calculations; Preventive Maintenance Models: Block, Age and Group Replacement Policies, Opportunistic Replacement Policies, Choice of Replacement Policy; Maintenance Crew size planning, Scheduling of maintenance activities, Failure Mode and Criticality Analysis, Fault Tree Analysis, Prioritizing the Maintenance Activities, Scheduling of Activities during Planned and Forced shutdowns. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Jardine AKS., Maintenance, Replacement and Reliability, Pitman. 2. Kelley, F.P., Maintenance Planning and Control, Butterworth, 1984
PGDE 561: CORPORATE BANKING (3.0 Credit)
Course Objective: Providing an in-depth analysis of the corporate banking in the liberalized Indian economy, familiarizing the students with the regulating framework for banks, and familiarizing the students with the new banking practices and processes as regards to Corporate Sectors. Course Content: Corporate Banking : Meaning and importance, various services provided viz., Cash Management, Salary Payment, Debt Management, Factoring and Forfaiting, Trusteeship, Custodial services, Business advisory, Off shore services, Trade services, Forex Management, etc. Corporate Deposits: Importance of Institutional deposits vis-a-vis retail deposits Corporate Finance: Working capital finance, Fund and Non fund based limits and Import-Export finance. Corporate Debt Restructuring. Investment Banking- Meaning and scope of Investment Banking, Evolution, overview of current state of Investment Banking in India, Merchant Banking: Advisory services for equity / debt issues, Management, placement and distribution of equity / debt, Mergers and Acquisitions, Divestitures : Identification, Structuring, Negotiation and Execution, arranging finances etc, Corporate advisory services : Capital restructuring, Project advisory, Private equity and Venture capital, Loan Syndication etc. Trade Finance - The meaning of foreign trade; terms of delivery of goods; balance of payments; balance of trade, The laws governing trade finance viz FEMA, NIACT, Indian Stamp Act, EXIM policy RBI Guidelines, FEDAI guidelines, Role of banks in foreign trade; methods of financing, Documentary Letters of Credit Pre Shipment Credit, Post Shipment Credit, Imports, International Finance - method of finance, ADR GDR, Loan syndication, LIBOR, Documents used in Trade - Bill of Exchange, Invoice, Bill of Lading, Airway Bill, Insurance Policy etc., Insurance including marine insurance, Risks involved in trade finance - country risk, currency risk, credit risk, counter party risk, exchange risk, legal risk etc., Domestic trade-method of Financing - Working Capital - Appraisal and sanction - Deferred payment guarantee Securitisation - Factoring etc., Role of EXIM Bank, Role of ECGC, Merger, Acquisition & Corporate Restructring Various Forms of Business Alliances, Strategic Choice of Type of Business Alliance, Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Corporate Banking, Raghu Palat, Cortland T Rand Consultancy Pvt. Ltd 2. Principles and Concepts of Corporate Banking, Masudul Choudhury, Cybertech Publication.
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PGDE 562: FOREIGN EXCHANGE & FINANCING OF INTERNATIONAL TRADE (3.0 Credit)
Course Objective: To study Forex market & Risk management in general as well as in forex market, To have a knowledge of different types of forex markets and various quotations in Forex markets, To study risk in the Forex market as well as volatility in Forex market, To have a knowledge of how people trade in forex market, To study the factors that force different types of people in different markets, To study various strategies of risk management. Course Content: Introduction to Foreign Exchange, Foreign Exchange Market evolution of the market, features, major currencies, size and volume of transactions, Market participants, Nature of transactions, cross border currency flows, relating to capital market, world trade and speculative currency trading, Foreign Exchange markets in India, Liberalisation of exchange control regime, Current regulatory environment, role of RBI and SROs like, FEDAI & FIMMDA, Residual controls; INTERNATIONAL BANKING OPERATION - Global trends and developments in International Banking, Wholesale banking, retail banking, private banking, inter-bank business, International financial centres offshore banking units, SEZs, Asset Liability Management, Profitability of International Banking Operations, Investment Banking, Correspondent Banking, International Financial Institutions LEGAL & REGULATORY ASPECT - Regulatory Framework, BASLE-II, International law, choice of law, conflict of laws, jurisdictional issues, Exchange management and controls, International loan agreements, covenants and clauses, Country risk and bank risk management, International debt management, Role of IMF and World Bank in International debt crisis management, Anti-money laundering laws, Maritime frauds, modus operandi and prevention initiatives, International competitiveness - implications and effectiveness, International accounting standards, Arbitration and mediation in International banking business; INTERNATIONAL CORPORATE FINANCE - Fundamental principles of lending MNC, documentation and monitoring of Corporate Finance, International credit rating agencies and global capital markets, Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Introduction to Foreign Exchange & Financial Risk Management By Ramesh Lakshman. 2. Foreign Exchange Management By D.T.Khianani. 3. How to manage foreign exchange risk by Raghu Palat. 4. Foreign Exchange International Risk Management By A.V.Rajwade.
PGDE 563: TREASURY MANAGEMENT & ALM (3.0 Credit)

Course Objective: The objective of the course is to help the student gain insight into the myriad functions of a treasurer ranging from cash and liquidity management, reserves management, funds management to transfer pricing, risk management and foreign exchange management. Course Content: TREASURY- an overview, Objectives of Treasury, Structure and Organization, Functions of a Treasurer, Responsibility of a Treasurer; implication of treasury on international banking, Global scenario & treasury operation, Exchange rate mechanism, Structure: Front, Back & Mid office, Dealing and trading operations: Control and orderly conduct, moral and ethical codes, checks of balances, Revaluation: Mark to market and profit calculations, VaR (Value at Risk) RISK MANAGEMENT - Definitions, Risk Process - Risk Organization, Key Risks - Interest Rate Risk, Market Risk, Currency Risk, Credit Risk, Liquidity Risk, Legal and operational Risk Calculation, Risk Exposure Analysis, Risk Management / Mitigation policy, Risk Immunization Policy / Strategy fixing exposure limits, Delegation with accountability, Open position, Asset position limit, Deal size, Individual dealers limit, Stop loss limits; ASSET LIABILITY MANAGEMENT - Components: Multi currency balance sheet, Organizational Structure, Risk Management policy & procedure, Risk adjusted return on capital, Capital adequacy norms, ALCO techniques / tools - GAP Analysis, Simulation, Duration Analysis, Linear and other statistical methods of Internal Control. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Treasury Management in India ByV.A. Avadhani 2. Treasury Management by Seethapathi K 3. Treasury Risk Management by Bagchi Sk 4. Treasury Management- A New Focus by Anita Raman C
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PGDE 564: CREDIT ANALYSIS & NPA MANAGEMENT (3.0 Credit)

Course Objective: Identify the basic principles of credit risk management, Perform financial, management, and business environment analysis to practice the process bankers use to make sound lending decisions, Demonstrate the process lenders use to present credit decisions to loan committee for approval, Prepare a loan write-up to support a classification decision in accordance with System guidelines. Course Content: Credit management in banks-Screening of applications, Appraisal of credit Sanction limit- Post sanction compliance, Monitoring supervision, Review, Government policies for credit extension- Credit institutions, Principles of good lending, Borrower study and bankers opinion, Credit policy by banks, Government regulation of credit, Prudential norms; Over view of credit policy and loan characteristics-The credit process, Characteristics of different types of loans, Evaluating commercial loan requests, Financial statement analysis, Cash flow analysis, Projections, Management of the firm and other factors, Feasibility study, Fundamental credit issues, Credit analysis, Different types of borrowers Balance sheet analysis for lending, Forms of advances secured and unsecured advances, Short term and long term advances. Financing to small scale industries and large scale industries, Term lending, Syndicated loan system, Role of development banks in industrial finance, Working capital finances, Turnover method, Modified version of MPBF, Cash budget approach, Long term finance, Project financing, Industrial sickness and BIFR; NPA management Introduction, Identification of NPAs, CC-OD-Term loans-Bills purchased, Other accounts, Asset classification, Prudential norms, Capital adequacy, International Banking Regulation, Basel II, asset classification provisioning, effect of NPA on profitability, Assessment procedure, Pre-sanction appraisal, Post sanction supervision, Monitoring systems for existing and likely NPAs, Rehabilitation of sick NP units, Recovery of NPAs, Compromise and negotiated settlements, Securitization of Debts, Credit derivatives, Credit portfolio management (concentration risks) Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Financial Analysis for Bank Lending In Liberised Economy By Dr.S.Singh & Sampat Singh 2. Credit Appraisal Risk Analysis and Decision Making By D.D.Mukherjee 3. Banker's Handbook on N.P.A. Management By Banambar Sahoo 4. Managing Non-performing Assets in Banks S. N. Bidani
PGDE 565: CUSTOMER SERVICE MANAGEMENT IN BANK (3.0 Credit)

Course Objective: The purpose of this study is to bring insight and deeper understanding into the objectives, strategies and the expected benefits of CRM initiatives by Various Banks. HOW customer identification, customer differentiation, customer interaction and personalization are the main strategies of CRM initiatives by the service companies. Course Content: Definition of a customer, Banker, Customer relationship, Points of contact, Types of customers, Types of relationships, such as individuals, corporates, etc. and their peculiarities, Need for building up customer relationships and Importance of Customer Service in a country like India, Changing Expectations and Perceptions, Termination of relationship; Modern day banking, Core Banking / Electronic Payments, phone banking, mobile banking, internet banking, How business is sourced, Different, retail products, Home Loans, Vehicle Loans, Consumer durables, Credit Cards, Bancassurance, Demat services, Selling through agents, Recovery process, etc. This Module should also deal with general areas, of grievances - pass book, account statement, unsolicited business, different charges, etc. Efforts made by banks, association of banks and Reserve Bank of India to improve customer service, Regulations, Instructions, KYC / AML guidelines, Banks duties and rights, Customer Service Committees, Grievance Redressal Mechanism including Banking Ombudsman, Importance of Developing Skills and Attitudes, Use of IT in improving customer service; Genesis of Banking Codes and Standards Board of India, its set up and functions, Code of Banks Commitment to Customers and Code of Banks, Commitment to Micro and Small Enterprises. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Customer Relationship Management in Indian Banking Industry By: Uppal, R.K. 2. Customer Service in Indian Banks- An Overview By Gopala Krishna Murthy G 3. RBIs Master Circular on Customer Service in Banks
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7. LOGISTICS & SUPPLY CHAIN MANAGEMNT

PGDE - 571: LOGISTICS AND DISTRIBUTION MANAGEMENT (3.0 Credit)
Course Objectives: The objective of the paper is to give the students awareness about the decisions that take place in the channel management. Course Contents: Concept, Characteristics, Role of channel decisions, components of Marketing Channel system, Functions and Flows in Marketing Channels, Analysis of Marketing Channel Structures, Channel Relationships, Input Output Response Model; Wholesaling Concept, Rationale, Structure of Wholesaling and Strategic Management Retailing Concept & Significance, Retailing Plan, Merchandise Blend and Strategic Management in Retailing. Concept, Scope and Significance, Total Cost Approach, Systems Approach, Elements of Physical Distribution system and Strategic planning of Physical Distribution; Logistics and competitive strategy, Customer service dimension, Lead time Management, Just in time logistics and leading edge logistics. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Stern & El Ansary Marketing Channels. 2. J.Taylo, Sims, J. Robert Fost & Arch G. Woodside - Marketing Channels. 3. Lewison & Delozier Retailing. 4. Martin Christopher Logistics & Supply Chain Management. 5. K.K. Khanna Physical Distribution Management.
PGDE - 572: CUSTOMER RELATIONSHIP MANAGEMENT (3.0 Credit)

Course Objective: The course will help participants - To understand the emerging concepts, tools and applications in Customer Relationship Management and Different facets of Relationship Management, concepts, methodologies to understand the implications Course contents: Introduction to CRM, Conceptual Functions of CRM and its Framework, Organizational Process and environment, Effective Customer Relationship Management through Customers in the Globalized environment; Strategic CRM Planning, Customer Value, Competitive Advantage and Core Competency, Framework of deploying CRM in an Organization, Understanding the need of the Organization and customization, e-CRM applications and deriving value of CRM, Measuring effectiveness of and decision metrics of CRM. Market Segmentation, Targeting and Positioning Data Mining Strategies, Sales Strategy using analytical CRM, Difference in-between Marketing Information System (MIS) and CRM: Framework and strategy, Estimating Demand & Sales Forecasting, Applications of CRM in Services Segment; Future of CRM and B-2-B Commerce. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested books: 1. Customer Relationship Management; Ed Peelan, Pearson. 2. Customer Relationship Management; Ekta Rastogi , Excel Books 3. Customer Relationship Management: Debashish Mukherjee, Adhyayan Publishers & Distributors 4. Customer Relationship Management: Emerging Concepts, Tools and Applications- Jagadish N Seth, Atul Parvithiyar, G Shainesh-TMC 5. Customer Relationship Management; Ramachandran R., Serials Publications
PGDE - 573: ADVANCED SUPPLY CHAIN MANAGEMENT (3.0 Credit)

Course Objectives: The course aims at making students appreciate the importance of SCM modern business Understanding the nature of supply chain, its functions and Supply Chain systems, Learn the function and role of Warehousing and Distribution centers.
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Course Contents: Process view of a supply chain, Competitive Supply Chain Strategies, Factors influencing network design decisions, Making network design decisions in practice, Designing distribution network in a supply chain, Inventory Management and risk pooling, Managing inventory in the supply chain, Designing the supply chain for conflicting goals, Supply chain integration, Push, Pull, and Push-Pull systems, Impact of Internet on supply chain strategies, Distribution strategies- Direct shipment, Cross-docking, Milk run, transshipment. Types of RSP, Requirements of RSP, Inventory ownership in RSP, Issues and steps in RSP implementation, Advantages and disadvantages of RSP, Lean Manufacturing and SCM, Basic elements of lean manufacturing, Benefits of lean manufacturing, Integration of lean manufacturing and SCM, Performance Measurement and Controls in Supply Chain Management, Introduction and concept of Benchmarking, Gap Analysis, Key actions in benchmarking for best practices, Overview of Supply Chain Operations Reference (SCOR) Modeling, Balance scorecard for SCM, Ethical issues in SCM. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. K Shridhar Bhat Logistics and Supplychain Management, HPH 2. Jeremy F. Shapiro: Modelling The Supply Chain,, Cengage Learning. 3. Upendra Kachru: Exploring the Supply Chain theory and practice, Excel 4. Sunil Sharma : Supply Chain Management, Oxford 5. Mohanty & Deshmukh : Supply Chain Management: Biztantra.
PGDE - 574: LOGISTICS TECHNOLOGY AND e-SCM (3.0 Credit)

Course Objectives: The basic objective is 1) to understanding of fundamental concepts in E-Logistics (e.g. Manufacturing Resource Planning, Enterprise Resource Planning (ERP), Inventory Management and Supply Chain Management), 2) able to describe the main concepts behind the ERP system SAP R/3, 3) acquire an understanding and application of the various components of Supply Chain Management and the value creation of collaboration in supply networks,4) able to describe, explain and discuss recent developments in E-Logistics (e.g. RFID, Mobile Supply Chain Management). Course Contents: Introduction to Supply Chain Management and Enterprise Resource Planning Systems, The ERP system SAP R/3, SAP R/3: Inventory Management, Supply Chain Planning and Performance Management, Demand Forecasting, 4.2 Network Design and Facility Location, Supply Chain Metrics. Financial Supply Chain Management, Looking to the Future of Supply Chain Management, Mobile Supply Chain Management, RFID in Supply Chain Management. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. K Shridhar Bhat Logistics and Supplychain Management, HPH 2. Jeremy F. Shapiro: Modelling The Supply Chain,, Cengage Learning. 3. Sunil Sharma : Supply Chain Management, Oxford
PGDE-575: BUSINESS LOGISTICS & TRANSPORT MANAGEMENT (3.0 Credit)

Course Objectives: The objective of the paper is to give the students awareness about the decisions that take place in the business logistics and transport management. Course Contents: Introduction to Logistic System: Concepts of Logistics, Scope and Objectives of Logistics, System Elements, Importance of Logistics, Relevance of Logistics to Expert Management, Logistics Excellence; Structure of Shipping
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Industry and World Seaborne Trade: Different type of Ships, Shipping Routes, Operating Ships-Linear and Tramp, Organization of a Shipping Company; Volume and value of World Trade, World Tonnage, Flags of Convenience, Conference System, Chartering. Freight Structure and Role of Intermediaries: Principles of Freight Rates, Linear Freight Structure, Tramp Freight Structure, Shipping Agents, Freight Brokers, Freight Forwarders Stevedores; Indian Shipping and Containerization, Ports in India, Developments in India Shipping, Ports Infrastructure Development, Shipping Association, Shipment of Govt. Controlled Cargo. Concept of Containerization, Classification of Constraints in Containerization, I.C.Ds; International Air transport: Concept of Air Transport, Advantages of Air Transport, Constraints, Air Cargo, Tariff Structure. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Khanna K K - Physical Distribution Management : Logistical Approach (Himalaya, 2007) 2. Krishnaveni Muthiah- Logistics Management and World Seaborne Trade (Himalaya, 2007 Suggested Books)
8. ENTERPRISE RESOURCE PLANNING & SAP

PGDE - 581: E-BUSINESS (3.0 Credit)
Course Objectives: The objective of this course is to introduce the unique Features of Ecommerce Technology and EBusiness Models by taking practical approach. Course Contents: Definition of Ecommerce, Unique Features of Ecommerce Technology: Ubiquity, Global Reach, Universal Standards, Richness, Interactivity, Information Density, Social Technology:, Growth of the Internet and the Web, Origins and Growth of Ecommerce; EBusiness Technologies: The Internet: Key Technology ,The Internet Today: The Internet Backbone, Internet Exchange , Building an Ecommerce Website: Planning: The Systems Development Life Cycle, Systems Analysis/Planning: Identify Business Objectives, System Functionality and Information Requirements EBusiness Models : Eight Key Elements of a Business Model: Value Proposition, Revenue Model, Market Opportunity, Competitive Environment, Competitive Advantage, Market Strategy, Business toConsumer (B2C) Business Models: Portal, Etailer, Insight on Technology: Search, ads and Apps: The future for Google, Content Provider, Transaction Broker, Market Creator, Service Provider, Community Provider; Major Businesstobusiness (B2B) Business Model: Edistributor, EProcurement, Exchanges, Insight on Business, Business Models in Emerging Ecommerce Areas: Consumertoconsumer (C2C) Business Models, MOVING TO EBUSINESS : SPOTTING EBUSINESS TRENDS, Trends Driving ebusiness, CustomerOriented Trends, eService Trends, Organizational Trends, Employee Megatrends, Enterprise Technology Trends, General Technology Trends; DIGITIZING THE BUSINESS: EBUSINESS PATTERNS, eBusiness Patterns: The Structural Foundation, The eChannel Pattern, The ClickandBrick Pattern, The ePortal Pattern, The eMarket Maker Pattern Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. eBusiness 2.0 , Kalakota, Robinson, Pearson. 2. eCommerce: Business Technology & Society, Laudon and Traver, Pearson 3. Electronic Commerce Technologies & Applications, Bhaskar Bharat,TMH 4. Global ECommerce, Christopher J. & Clerk T.H.K., University Press 5. ECommerce An Indian Perspective, Joseph P.T., PHI
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PGDE - 582: OBJECT ORIENTED PROGRAM WITH JAVA (3.0 Credit)

Course Objectives: The objective of this course is to learn Object Oriented Concepts, Java Programming Language and Object Oriented Design Principles for practical approach. Course Contents: Object Oriented Concepts: Concept of objects, Concept of Messages, Concept of Classes, and Concept of Inheritance. Java Programming Language: Variables and data types, Operators, Expressions, Control Flow Statements, Arrays and Strings. Object and Classes: Introduction to classes: members and methods, Constructors and Destructors, Life cycle of an object, Creating and Using Objects; Advanced Feature of Classes: Inheritance, Interfaces, Packages, and Object Oriented Design Principles. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Balaguruswamy E., Programming with Java : A Premier, Tata McGraw Hill 2. Ken Arnold, Gosling, Holmes; The Java Programming Language Pearson Education.
PGDE - 583: INFORMATION SECURITY & CYBER LAW (3.0 Credit)

Course Objectives: The objective of this course is to learn securities planning and implantation for Information Security Project Management. Course Contents: Cryptography and security: CRYPTO BASICS: Classic Crypto, Simple Substitution Cipher, Cryptanalysis of a Simple Substitution, Definition of Secure, Double Transportation Cipher, OneTime Pad, Modern Crypto History, SYMMETRIC KEY CRYPTO: Introduction, Stream Ciphers, A5/1, RC4, Block Ciphers, Feistel Cipher, DES, AES, Block Cipher Modes, Integrity; AUTHENTICATION: Passwords, Password Verification, Math of Password Cracking, Other Password Issues, Biometrics, Types of Errors, Biometric Examples, Biometric Conclusions, TwoFactor Authentication, Single Sign on and Web Cookies; SOFTWARE FLAWS AND MALWARE: Software Flaws, Buffer Overflow, Incomplete Mediation, Race Conditions, Malware, Brain, Morris Worm, Code Red, SQL Slammer, Trojan Example, Malware Detection, Cyber Diseases Versus Biological Diseases, Miscellaneous SoftwareBased Attacks, Salami Attacks, Linearization Attacks, Time Bombs, Trusting Software; Digital Rights Management: What is DRM?, A RealWorld DRM System, DRM for Streaming Media, DRM for a P2P Application, DRM in the Enterprise, DRM Failures, DRM Conclusions , OPERATING SYSTEM AND SECURITY: Operating Functions, Separation, Memory Protection, Access Control, Trusted Operating System, MAC, DAC and More, Trusted Path, Trusted Computing Base, Next Generation Secure Computing Base, NGSCB Feature Groups, NGSCB Compelling Applications SECURITY PLANNING AND IMPLEMENTATION: Risk Management: An Overview of Risk Management, Risk Identification, Risk Assessment, Risk Control Strategies, Selecting a Risks Control Strategy, Quantitative versus Quantitative Risk Control Practices, Risk Management Discussion Points, Recommended Risk Control Practices, Planning and Implementing Security: Information Security Policy, Standards and Practices, Control Strategies, Information Security Project Management: Cyber Law, Legal, Ethical and Professional Issues in Information Security Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Information Securtiy: Principles and Practice, Stamp, Wiley 2. Principles of Information Security, Whitman and Mattford, Cengage/Thomson 3. Cryptography Security And Network Security, Forouzan, TMH 4. Cryptography Security And Network Security, Kahate, TMH 5. Charies P. Pfleeger, Shari Lawrence Pfleeger, PHI. 6. Cryptography & Network Security: William Stalling. 7. Information Security for Management Venugopal Iyengar HPH
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PGDE - 584: SAP - CLOUD COMPUTING (3.0 Credit)

Course Objective: This course covers a series of current cloud computing technologies, including technologies for Infrastructure as a Service, Platform as a Service, Software as a Service, and Physical Systems as a Service. For different layers of the cloud technologies, practical solutions such as Google, Amazon, Microsoft, SalesForce.com, etc. solutions as well as theoretical solutions (covered by a set of papers) are introduced. Course Contents: Overview of Distributed Computing: Trends of computing, Introduction to distributed computing, Next big thing: cloud computing; Introduction to Cloud Computing: Whats cloud computing, Properties & Characteristics, Service models, Deployment models; Infrastructure as a Service (IaaS): Introduction to IaaS, Resource Virtualization, Server, Storage, Network Platform as a Service (PaaS): Introduction to PaaS, Cloud platform & Management; Software as a Service (SaaS): Introduction to SaaS, Web services, Web 2.0, Web OS; Cloud issues and challenges: Cloud provider Lock-in, Security; Term project & presentation. Case Study: Compulsory, Relevant Cases have to be discussed. Suggested Books: 1. Cloud Computing: Insights Into New-Era Infrastructure, Dr. Kumar Saurabh , Wiley Publishing House 2. Enterprise Cloud Computing Technology, Architecture, Applications by Goutam Shroff Cambrige University Press India
PGDE-585: SAP FUNCTIONAL MODULE-II (3.0 Credit) (SD-II, FICO-II, HR-II) SAP- SALES & DISTRIBUTION - II
Tax determination: tax calculation procedure, tax calculation procedure, determination, tax categories, and tax determination rules. Account determination: accounting keys, the interface between pricing & account determination, account determination, condition techniques. Material determination: material determination, condition technique, substitution reason. Material listing/exclusion: material listing condition, technique material exclusion condition, technique. Output determination: output proposal using the condition technique, output determination for sales document header. Text determination: text types, text determination for the customer master record, text determination for the sales doc header, text determination for the sales doc item. Sales incompletion logs: define status group, incompletion groups, incompletion procedure for sales doc type, and incompletion procedure for item categories. Copy controls : sales order type to sales order type, sales order type to delivery type, sales order type to billing type, billing doc type to billing doc type, billing doc type to sales order type, delivery type to billing type. Rebate agreements: configuration of rebate agreement, condition type groups activating rebate processing, rebate manual, rebate partial settlement, rebate final settlement. Intercompany processing: inter company billing, internal customer number, inter company condition type, processing inters company sales. Third party sales: creating third party material, creating vendor, creating purchase info record, creating source list, creating purchase order.
FINANCE CO CONTROLLING II
INTERNAL ORDER ACCOUNTING: Master data Internal Order, Internal Order Planning, Budget & Availability Control, Period End closing activities PRODUCT COSTING :Product Cost Planning , Costing Sheet , Cost Component Structure , Costing Variants , Cost Object Controlling , Product cost by Period , Product cost by Order , Product cost by Sales Order, Period End closing activities, Overhead calculation , WIP Calculation, Variance Calculation , Settlement CO-PA (Controlling Profitability Analysis) :Structures , Master Data , Flow of Actual Values, Forms & Reports, Profit Center Accounting: Basic Settings, Master Data, Planning, Actual Posting INTEGRATION: Materials Management (MM) with Finance Integration, Valuation Class, Price Indicator, Account Determination, Sales & Distribution (SD) with FI Integration. , Sales pricing procedure, Condition Techniques, Account Determination
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INFORMATION SYSTEM : Balance Sheet and Profit Loss Account., Chart of Accounts, Trail Balance , General Ledger., User Manual., Vendor List., Vendor Wise Purchases., AGE Wise Analysis of Vendors., Down Payment Report of Vendors, Vendor Ledger., Due Date Forecast of Vendors., Customer List., Customer Wise Sales., AGE Wise Analysis of Customers, Down Report of Customers., Bill Of Exchange Bank Wise and Party Wise., Department Wise /Telephone Wise Cost Report Actual Cost and Variance., Vehicle Wise/ Telephone Wise Cost Report Actual Cost Variance, Department Wise and Machine Wise Assets Details Gross Block, Accumulated Depreciation and Net Block, Depreciation Forecast., Depreciation Posting Period Wise., Schedule V Assets Report., Assets Addition Report, Sale Report, Profit/Loss on Sale of Assets Report, Assets Transfer Reports.
SAP HR-II
Establishing the Enterprise Structure: Configuring Personnel Sub-Areas, Employee Sub-groups, Grouping for Work Schedules Additional Organizational Assignments: Maintain HR Master Data, Change Organizational Assignment Using Features: Display Features, Process Feature Decision Tree Understanding Planned Working Time Connection to Basic Pay: Display the HR Master Data, Planned Working Time, Basic Pay, Work Schedules Overview, Primary Wage Type and Employee Groupings Defining Pay scale Structures: Customizing Project Administration, Process Feature Tariff: Decision Tree Choose Activity, Change Pay scale-period parameter assignment, Determine work area, Create Basic Pay Defining Wage Types: Create Dialog Wage Type, Understand Controls used to determine wage type assignment, Define feature LGMST to default wage type assignment, Setup indirect valuation Performing Pay scale reclassification and Pay increases: Understand how to perform pay scale reclassifications, Configure a pay scale reclassification to a new pay scale level after employees have been in a pay scale level for one year, understand how to perform standard pay increases Confirming the new master data configuration: Modify an existing organizational structure to add a new organizational unit and new position, Process a hire personnel action and confirm the functionality of the newly configured personnel subarea, employee subgroup, pay scales and wage types
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Regional College of Management (Autonomous) Bhubaneswar

Academic Calendar for PGDM (2012 - 2014) 1st Year
N.B.: The date schedule in the above Academic Calendar may change as and when required by the discretion of the Institute Management.
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Regional College of Management (Autonomous), Bhubaneswar

Holiday List for 2012 - 2013
The following holidays other than Sundays shall be observed by the institute for the Academic Year 2011-12.
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Syllabus@PGDM 1st Year

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ACADEMIC REGULATION & SYLLABUS PGDM

(Regular 2 Year Trimester System Program)

Department of Management Studies

REGULATIONS FOR PGDM PROGRAMME

Outstanding Excellent Very Good Good Fair Pass Failed

b. End term comprehensive examination 40 points

15 points 10 points 10 points 10 points 05 points 30% 10% 10% 50%

7.5 7.6 7.7 7.8

DETAIL SYLLABUS FOR 1ST YEARS PGDM PROGRAMME

PGDC - 101: ORGANIZATION STRUCTURE AND DESIGN (2.0 Credit)

PGDC - 102: INDIVIDUAL AND GROUP BEHAVIOUR IN ORGANISATION (3.0 Credit)

PGDC - 103: MARKETING MANAGEMENT-I (4.0 Credit)

PGDC - 104: MICRO-ECONOMICS FOR MANAGERS (3.0 Credit)

PGDC - 105: FINANCIAL REPORTING (2.0 Credit)

PGDC - 106: FINANCIAL MANAGEMENT (2.0 Credit)

PGDC - 107: BUSINESS STATISTICS (3.0 Credit)

PGDC - 108: MANAGERIAL COMPUTING (3.0 Credit)

PGDL - 101: BUSINESS COMMUNICATION LAB - I (1.5 Credits)

PGDL - 102: MANAGERIAL COMPUTING LAB (1.5 Credit)

PGDC - 201: MARKETING MANAGEMENT-II (4.0 Credit)

PGDC - 202: FINANCIAL STATEMENT ANALYSIS (2.0 Credit)

PGDC - 203: STRATEGIC COST MANAGEMENT (2.0 Credit)

PGDC - 204: HUMAN RESOURCE MANAGEMENT (3.0 Credit)

PGDC - 205: RESEARCH METHODOLOGY (3.0 Credit)

PGDC - 206: OPERATIONS RESEARCH (2.0 Credit)

PGDC - 207: MACRO ECONOMIC ANALYSIS AND POLICY (3.0 Credit)

PGDC - 208: BUSINESS INFORMATION SYSTEMS (3.0 Credit)

PGDL - 201: BUSINESS COMMUNICATION LAB - II (1.5 Credit)

PGDL - 202: DATA ANALYSIS LAB (1.5 Credit)

DETAIL SYLLABUS FOR 2ND YEARS PGDM PROGRAMME

GRAND TOTAL CREDIT (PGDM)

CODE PGDE-511 PGDE-512 PGDE-513 PGDE-514 PGDE-515

CODE PGDE-521 PGDE-522 PGDE-523 PGDE-524 PGDE-525

3. HUMAN RESOURCE MANAGEMENT

CODE PGDE-531 PGDE-532 PGDE-533 PGDE-534 PGDE-535

CODE PGDE-541 PGDE-542 PGDE-543 PGDE-544 & PGDE-545

CODE PGDE-551 PGDE-552 PGDE-553 PGDE-554 PGDE-555

PGDE-461 PGDE-462 PGDE-463 PGDE-464 PGDE-465

PGDE-561 PGDE-562 PGDE-563 PGDE-564 PGDE-565

7. LOGISTICS AND SUPPLY CHAIN MANAGEMENT

CODE PGDE-571 PGDE-572 PGDE-573 PGDE-574 PGDE-575

8. ENTERPRISE RESOURCE PLANNING-SAP

Four elective papers out of 5 papers

Two elective papers Out of rest 7 groups

Four elective papers out of 5 papers

Two elective papers Out of rest 7 groups

2. Finance 3. HRM 4. IT 5. OM 6. BM 7. LSCM 8. ERP-SAP COMBINATION-3

Four elective papers out of 5 papers 3. HRM

Two elective papers Out of rest 7 groups

Four elective papers out of 5 papers

Two elective papers Out of rest 7 groups

1. Marketing 2. Finance 4. IT 5. OM 6. BM 7. LSCM 8. ERP-SAP COMBINATION-5

Four elective papers out of 5 papers

Two elective papers Out of rest 7 groups

Four elective papers out of 5 papers

Two elective papers Out of rest 7 groups

1. Marketing 2. Finance 3. HRM 4. IT 6. BM 7. LSCM 8. ERP-SAP COMBINATION-7

Four elective papers out of 5 papers

Two elective papers Out of rest 7 groups

Four elective papers out of 5 papers

Two elective papers Out of rest 7 groups

PGDC - 402: SUPPLY CHAIN MANAGEMENT (1.5 Credit)

PGDL - 401: MANAGERIAL COMMUNICATION LAB - I (1.5 Credit)