MADRAS CHRISTIAN COLLEGE (Autonomous)` DEPARTMENT OF COMMERCE (Self Financed Stream) INTERNATIONAL CONFERENCE ON

EMERGING TRENDS IN SOCIAL COMMERCE

Dr. Nirmala Mohan Head of the Department For Further Enquiries please contact
Ms. Zeenath Zarina Convener
Ms Menaka

INTERNATIONAL CONFERENCE ON EMERGING TRENDS IN SOCIAL COMMERCE 12th & 13th September 2012

Date Venue

: 12th & 13th September 2012 : Anderson Hall, MCC Chennai - 600 059 REGISTRATION FORM

09940837609 09940118113

Name Qualification Designation Institution Address Phone no E-mail id

: : : : : : :

Student Representatives
Mr.Solomon Thangadurai Mr. Bobby Ms. Preethi Sarah Varghese 09884738036 09940073816 09884256583

Title of the paper : Co-authors (if any) : Fee Details Cheque/DD/No: Bankers name: Date: Amount:

Department of Commerce (Self-financed stream) Madras Christian College (Autonomous)

Organized by
Tel: (044) - 2279 1672 Tel: (044) - 2239 0881 Email:commercesfs2012@gmail.com

Department of Commerce (Self-financed stream) Madras Christian College (Autonomous) Tambaram, Chennai - 600 059

Accommodation required: Yes/No (Photocopy of this form can also be used)

Only registered papers on or before 30 July 2012 will be included for publication
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Madras Christian College began its life as a school founded in 1837 and became a college in the year 1885. Now Madras Christian College stands as one of the most prestigious educational institution in the country. With an efficient team of management and professors, it has evolved a new paradigm of learning and living. The success of autonomy resulted in our college being awarded the grade A+ (90-95%) by the National Assessment and Accreditation Council (NAAC) in January 2004. The Mission of the Department of Commerce (Self-financed stream) is to develop knowledge, skills, attitudes & values through dynamic and interactive methods of learning. The Department also trains the students and makes them highly competent to cope up with the growing complexity of the business environment. ABOUT CHENNAI The seat of culture and learning, Chennai (Formerly known as Madras) is located in Tamil Nadu state in southern India. It stretches along Coramandel coast of the Bay of Bengal. Chennai is renowned for its beaches, historical monuments and its rich cultural heritage. Marina and Elliots beaches are the major crowd pullers of Chennai city. Mahabalipuram is one of oldest archaeological place to visit and it has enormous monuments bounded by the nature. Objective of the Conference Social commerce is now a lot more than just a buzzword and is becoming the de facto way to do business online. Its emerged as a result of brands finding new ways to connect with their consumers through the open graph, and a customer demand for more fluid interaction with brands. Done correctly, it is a win-win for both the brand and the consumer and there are many new opportunities to use social commerce methods to affect the consumer journey, including to the point of post-purchase. The brands that have recognized this are experimenting with new platforms on their own website and new ways of doing business on existing social networks.

Social Commerce redefines the buying experience. When it is done right, customers have a voice. They are connected in new and exciting ways. Brands become more personal. Technologies are emerging to answer the challenge. Point of Presence (POP) is combining with Point of Sale (POS) to influence, persuade, and guide shopping. Artificial reality and virtualization is enhancing interaction. There are some key trends emerging that many businesses can take advantage of, no matter how big or small they are. This conference will bring together a range of industry leaders, senior executives and key decision makers to understand the hidden value of promoting brands online and establishing trading infrastructure through e-commerce environment to manage social commerce. We invite research papers from academics and professionals based on topics mentioned below. We also invite faculty members & students from institutions as delegates for the conference. The short listed research papers will be published in the conference proceedings with ISBN NO. THEMES Integrate divisions between marketing and PR on campaigns and brand presence Harness the power of social media and leverage online relationships for commercial gain Enable consumers to move from social network communication to sales Understand social commerce as an effective multichannel strategy Monetize content to generate revenue through mobile technology adoption and behavior SUB-THEMES Electronic commerce Social shopping Social media optimization Social advertising Social networks and networking Social network analysis software Social network game Social web

Social aspects of television Social capital Social data revolution Social occultation Social invisibility Social capitalism Gender and social capital Enterprise social networking F-commerce T-commerce Social commerce as multichannel strategy

Note: Papers on the above topic and related fields are invited from academicians and professionals. 07-08-2012 - Last date for mailing the abstract. 25-08-2012 - Last date for mailing as well as submitting the full paper (Hard Copy & Soft Copy) registration form & accommodation request. PLEASE NOTE: Hard Copy: Send a copy of full paper not exceeding 8 pages (A4 size, Bond papers, Computer Printed, Font size 12, Times New Roman Font, & 1.5 Line spacing) Soft Copy: Send one soft copy in a CD (Compact Disc) in Microsoft Word Document or to e-mail id as attachment. REGISTRATION FEE: Participants from India `.1000 (Covers lunch, Tea & Seminar Kit) `.1500 in case of inabsentia presentation. Participants from Abroad US$ 100/- per participant (Covers Breakfast, Lunch, Dinner, Tea, Seminar Kit and Accommodation). Attend the conference `.250 per person (Covers Lunch and participation certificate) The Fee shall be paid by Cheque / DD drawn in favour of The Bursar, Madras Christian College, payable at Chennai.