Tarana 17th Bday Paper

TARANA BIRTHDAY SPECIAL EDITION
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RT HON JOHN KEY

PRIME MINISTER
Best wishes for your 17th Birthday celebrations. Radio Tarana is an important part of the fabric of New Zealands vibrant Indian community. Media outlets like Radio Tarana have an important role to play in bringing the latest news to your community. You also have an important role to play in helping the Indian community keep in touch with what is happening at home in India. National has a very strong relationship with Radio Tarana. I enjoy my regular appearances on your shows. Im proud to be Prime Minister of a diverse and vibrant nation like New Zealand. I get to meet many people in this job who make me confident for our future. We strongly value the contribution our Indian communities are making to our society and our future. Were committed to ensuring your voices are heard at the highest levels. I wish you all the best for the years ahead.

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DAVID SHEARER
MP FOR MT ALBERT
To the team at Radio Tarana, Congratulations and happy Seventeenth Birthday. You have brought Asian- Pacific music, news and interviews to your listenership for seventeen strong years and are fully deserving of your accolades. Your language services, your cultural and community advocacy and your 80,000 strong audience is testament to the quality and fun the station brings to the airwaves. I have really enjoyed my Sunday slots talking about the week's events in politics. Your hard working hosts, who interview a broad cross-section of Kiwi personalities and politicians, are some of the best and most professional in the business. Keep up the good work, and here's to New Zealand's number 1 Hindi Radio Station!
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Chief Executive's Report 2011/2012

up a fertile ground for premiere advertising for all our advertisers. The advertisers need a special mention here because they are our major revenue drivers and we greatly appreciate their strong support. Our relationship with community organisations is important and some of our notable partners are Waitakere Indian Association, Auckland Indian Association, Bhartiya Samaj, Sangam Association, various Ramayan Mandalis, FINAZ and its members, various Majids, Gurdawaras, temples, religious organisations, social groups, different sansthas and other community groups and bodies. The relationship with these organizations is crucial because it assists Tarana to engage with the community in various forms and styles (from celebrating religious festivals to addressing community issues). We are grateful to all these organisations and we sincerely value their partnership. Radio Tarana is also proud to be a member of the Radio Broadcasters Association, the industry council which comprises commercial radio operators. As a member of the body, Tarana has lobbied with others to keep the industry growing in a competitive world and the changing dynamics of the Broadcasting space. While the Regulatory bodies have occasionally made life difficult for Commercial Broadcasters, RBA has been a strong crusader for the industry in solving related issues. Radio Tarana has a strong relationship with sporting bodies like AUCKLAND CRICKET, NZ CRICKET, NZ RUGBY UNION, NZ FIJI SOCCER and various other sporting groups. The relationship with them marks the commitment of our team to provide the audience with the best in the sporting world and to develop the sporting interest of our young audience. One of the biggest highlights of our sporting coverage was our accreditation as an official Rugby World Cup Radio Broadcaster, a feat that no other ethnic radio station achieved in New Zealand so far. We officially covered the games around the country and this marked a milestone in our sporting coverage. We have also previously covered Cricket and Soccer world cups internationally and this reflects our commitment to compete for the latest sporting information at a world stage. For almost 10 years the British Broadcasting Corporation has maintained an exclusive relationship with Radio Tarana. It has delivered and continues to provide the best in Hindi and Urdu news from India and Asia including interviews and regional news. Bollywood was an additional feature of our BBC service in 2011 - we started with various programmes, most popular being BBC Minute (a one minute capsule of the latest Bollywood news). The changing style of their BBC products has shown the commitment of BBC to provide and engage new audience and this has been well received in this country. 2011/2012 was testing times for all concerned in terms of disasters locally and internationally. Radio plays an essential role during civil emergencies in New Zealand and around the world. Radio Tarana was dedicated to doing the same for all their listeners during the Christchurch earthquakes, natural disasters in India, Pakistan, Fiji and other countries struck with tragedies. Our team is committed to superserve our community in such times and Radio Tarana aims to provide essential correct informational services, comfort and companionship during such ordeal. The overseas Bollywood concert market in New Zealand had its biggest year in 20112012. Based on our 17 years of broadcasting history, we have never hosted so many overseas artists within these years. While most were super successful within their own calibre, it is befitting to acknowledge the promoters that engaged in these projects and allowed our New Zealand audience to be blessed with seeing such appreciable talents. We have dedicated a page in this issue to highlight the shows and its success through Radio Tarana. We are proud to state that 95% of all major shows in New Zealand were hosted in association with our radio. This reflects the faith and trust of promoters with our station and its ability to deliver numbers to match their products. As usual there were events that dominated our Tarana calendar year. We celebrated different festivals from Eid to Diwali, Holi to Rakhi and Bula Festival to India Independence day. Other notable events of 2011/2012 were the Indian Newslink Business Awards, High School Bollywood Dance Competition and Indian Beauty Pageant. Our 12 month period was also occupied with the Rugby World Cup Events, a highlight of the year. We estimate that over 500,000 people attended our events in 2011/2012. Our main intent is to promote diversity, bridge cultures, celebrate and showcase Indian culture. This was well achieved through these events. Indeed, we endeavour to continue doing the same in the year ahead. Based on our contribution to the community, Radio Tarana was a finalist in the 2012 NZ RADIO AWARDS for outstanding community campaign. We were presented with a certificate of recognition for our outstanding contribution to radio in New Zealand through our extended community campaigns. Our team is very proud of this recognition and we owe this to our audience who make our campaigns successful. The next 12 months is crucial for Radio Tarana as we strategically plan to embark on a new journey of development and change. We intent to keep delivering high quality programmes using our experienced and quality team. You will hear more original, quality and creative programming on Tarana. We are creating new promotions which will revolutionise the Indian radio space. Our Bollywood connection is further strengthened with Yash Raj Films and Forum Films in 2012 - we are New Zealand Media partners for blockbuster movies like EK THA TIGER (in EID) and Shah Rukh Khan's untitled Diwali Blockbuster release. We will announce an addition to our programming format in August 2012 - this surprise will bring Bollywood to New Zealand in a new format and style. Await this attraction. Finally, to kick off the remaining period of the year, we are proud to announce our own new Apple iPhone application. Download free on your apple phone from our website or from the apple store and start listening to Radio Tarana on your mobile. There are various features to this Tarana application and we hope you will enjoy it. As always in the New Zealand Indian Radio space, we are the first Indian Commercial Station to launch this new age technological service and its this type of innovation which makes us more than a radio station. We value your loyalty and support and keep listening to Radio Tarana.
The task of leading Radio Tarana for 17 years has been both challenging and rewarding. As one involved in radio for a long time, I have heard doomsayers many a time, predicting the demise of the radio market. We have proved them wrong many a time for Radio Tarana is alive and well and has been operational for the longest of duration. As the founder, I can confidently point out that Tarana is strategically resilient and able to adapt, reinvent and survive. We have created this Radio space for the Indian community and are proud to be the pioneers of Indian Broadcasting in this country. While we have faced competition from other Radio players (including subsidised competitions), Tarana has held up strong in its stance as the No1 Indian Radio Broadcaster. We currently have 59,100 listeners in Auckland (T1 Research International Survey, 2012) and 20,000 plus on our facebook likes. Both these statistics reflect the strong positioning of Tarana - in fact, this is the highest for any Indian Broadcaster in New Zealand. Tarana has embraced social media and other technology to its core business and this has contributed to our strong positioning in 2011-2012. While competitors and other Broadcasters have simply emulated our content, style and ideas, Radio Tarana stands proud and tall as the listeners first choice. The reason for this positioning is based around our industrious team and quality content. We deliver distinctive content using our best of announcers. The mix of our enriched programming caters for all Indians that make

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Radio Tarana tunes to dynamics of change with a New Logo in 2012

As we extend our best wishes to you and your good progress in your professional and personal lives, we wish to explain about the waves of changes that have been occurring in Radio Tarana. While you would 'hear' of the changes in our programme content throughout the year on your favourite radio station, the most colourful 'visual change' that you would 'see' would be our logo. In effect, our new logo symbolises and highlights change. Our new logo conforms to a 'traditional Indian Shape,' incorporating a holding device with colour vignette and overlay effects of multiple shapes. The result is a holding device, which reflects a unique shape that is both intriguing and reflecting a mode of communication. The typography selected represents Indian architectural arches, with the length of the letter format echoing the height of pillars. Our designers recommended retention of the red and yellow colour palettes but extended them to reflect change, that is dynamic and indicating the changing Indian community. The strategy behind the new logo is to portray Radio Tarana with an Indian, modern look, proud of its Indian roots, quality content and award-winning programmes and quality presenters. We see ourselves as the heart of the Kiwi Indian community and as a trusted source of information. This brings us to positioning in the radio market and Indian Media in New Zealand. We feel that the community needs to take ownership of the station and the strap line, 'Your Indian Radio.' Radio Tarana belongs to you, listeners. After much evaluation of the radio market and our current content, we are proud of the fact that Radio Tarana provides more than others; we are your voice and entertainment source, covering everything including news, views and information to music, show business and events. We hope you would find our new look interesting and engaging. But behind that new look and approach remains an even stronger determination to serve you better and serve you more.
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MESSAGES FROM KEY MEMBERS OF TEAM TARANA
Quality is our Key

2011/2012 has been an exciting year for Radio Tarana. We have had a change in our approach to programming and promotions. Any change is done for the sake of our audience and to keep us fresh and ahead of our competitors. After all, 17 years is a long time to maintain a super successful brand like Tarana. The underlying factor that doesn't change at Tarana is the mantra of quality. Tarana has this quality concept ingrained in our thinking and business culture. This concept of quality is evident in our programming, our promotions, our team and our approach to radio. Tarana has gone to the next level of Radio Broadcasting with the introduction of many creative programmes and promotions. In 2011/2012, we have further engaged the listeners by changing our tag line to Your Indian Radio. This concept has been based around Tarana giving the ownership of this Radio to the community. We have rebranded our logo and added new programmes. We have created new partnerships and initiated more public /private partnerships. 95% plus Bollywood shows in New Zealand and most major events have been promoted through Radio Tarana in the last 12 months. The highlight of our promotional activity in 2012 was the use of TV1 and TV2 to showcase Tarana to the rest of New Zealand. This added to other new promotional concepts like LADY GAGA and FLIGHT OF THE CONCORDS promotion. Our Digital Strategy added to our multi-platform approach especially with the highest number of likes for our face book page compared to any New Zealand Indian Media Outlet. While our creative thinking, new promotions and new programmes are continuously used by others, we feel that our Quality Mantra cannot be duplicated. We have quality announcers and make quality delivery - this is what makes us different. Based on the last RI survey, a total of 59,100 listenership per week in Auckland marks the support which we have in the community. We want to thank our audience and their families for their support. Our advertisers also play an integral role at our station and they need to be acknowledged. 2012/2013 will be a great year for Tarana listeners as we have new exciting programmes, creative promotions and other attractive activities to launch. At Tarana, Quality is our key and we aim to deliver the best in Indian Broadcasting to you. Pawan Rekha
Tarana and Business Development

In 2011-12 business year developed more positively for Radio Tarana than originally expected. Growth in sales revenue, strategic & community partnerships, participation and coverage of some key events during the year were the major highlights. Strategic exclusive partnerships like BBC Hindi & Urdu giving exclusive News and Bollywood content like daily BBC Hindi & Urdu News, BBC One minute (Bollywood short 60 seconds happening and interviews with Stars), Ameen Sayanis one hour weekly programme Sangeet Ke Sitaron Ki Duniya, Coverage of Filmfare Awards in 2012 (exclusively by Tarana in New Zealand) have been the highlights on elite content which Tarana listeners have been enjoying. Coverage of special events like IIFA in Singapore and attending special associated events IIFA Rocks with announcement of IIFA South Awards, Commonwealth ODI Series in Australia Feb 2012, World Sevens Circuit, Soccer Events in Fiji & New Zealand and the Rugby World Cup. We supported the community initiative of SPROUTS for the inaugural ICSA 2012 Awards (Indian Community & Sports Awards) in May 2012 to recognise contribution of Indian sports people at a grassroots level in pursuit of excellence in their chosen fields and to honour the outstanding achievements attained by Indians in New Zealand. Digital Strategy is strongly included into Taranas growth plans. We are successfully streaming our Online Radio and developed our Face book and Twitter platforms in 2012. Furthermore, we are proud to launch our iPhone application in July 2012, making us the first ZNZ Indian Media outlet with an iPhone application. This will be developed further in 2012 to include other features Finally, with Tarana contemplating to provide services nationally from the start of 2012, the plans are to be the 1st Indian radio network giving the reach and coverage beyond Auckland soon. Keep listening for our next new announcement. Krishna Sharma
From the News Desk

commitment even in these difficult economic times to improving all things technological, thus allowing the sales and support team to provide the best and most accountable service to our clients and our programming team to provide the highest quality of on air content to you our listeners. The investments this year have notably been: upgrades to studio equipment. the purchase and installation of specialised software (on air system for ad libs, interviews and giveaways) making life easier for our announcers and giving the clients that all important confidence and accountability of the services we are providing. Management commitment to social networking (as part of our interaction with you our listeners and providing another avenue for our advertisers to showcase there products) has been more than evident with likes reaching a stagger 20,000 + the highest number for any ethnic radio station. It has been an eventful and challenging 12 months, my thanks to you all Listeners, Advertisers & Colleagues. Happy Birthday Radio Tarana Linda Christiansen News plays a vital role in human affairs. The importance of news has been increased greatly by the spread of education. Education sharpens ones curiosity about events happening around us. Radio Tarana has in the past years become a common news medium for the Indians living in New Zealand. People rely on Radio Tarana for local and overseas news because we deliver balanced, accurate current news. Radio Tarana brings extensive coverage of events happening both locally and abroad whether its politics, Bollywood, fashion or sporting news. We have hourly news bulletins from 7am to 7pm which cover local, world, India, Pakistan and sports news. In 2011 we were present at the Rugby World Cup, Canterbury earthquake and Pike River coal mine disaster. We did extensive coverage of both local and international politics and had regular interviews with key stakeholders and prime ministers and politicians of various nations. Radio Tarana was also invited to accompany Prime Minister John Key on his tour to India last year. As part of the main stream media we do not compromise with our quantity and quality and always strive for the best. Look forward to 2012 and beyond. Sanjesh Narain
From Planning and Schedules Desk

Upon reflecting over the last 12 months through conversations with family, friends and colleagues it was hard to over look the common theme that we are still experiencing very tough economic times. So it is with this in mind I am happy to report that from a operational, sales and programming prospective that we as a team pulled together, worked harder and came up with new & exciting concepts to grow not only Radio Tarana (thus maintain our number 1 position as NZ best ethnic radio station) but also our advertisers business while giving you our listeners the same high quality programming that you expect and love. Some of the most memorable on air promotions that entertained you and exposed and grew our sponsors businesses were, Tarana Idol, Summer Big Bang, Free Rent Promo, Saten Ko Hasao and Lady Gaga. From on air we took our most loved events like Diwali, Fiji festival and Holi and we brought them out into the community along with new ground events such as Bula Festival and Auckland Eid Day. As a team we love these opportunities to meet, talk and celebrate with you our listeners and clients. In the last 12 months we at Radio Tarana are very proud of the hundreds of community events and artists we have supported, the numerous sporting events we have covered notably the Rugby World Cup, Rugby 7s, International Cricket, Local and Fijian Soccer, our news coverage especially that of 2011 Elections and both Fiji Floods, Bollywood news, music AND SO MUCH MORE. While our primary aim is to inform and entertain you and make Tarana YOUR INDIAN RADIO I would like to take this opportunity to thank all our advertisers for their on going support which makes all the above possible and I look forward to working with you all in the coming year. Finally I want to acknowledge our management for there on going financial
When we refer to delivering in the streets, we refer to our events and broadcasts that we engage in with the Indian Community beyond the traditional Radio Advertising mode. 2011/2012 has seen various events around the country and we are happy to advise that this aspect will only grow in 2012/2013. We were engaged in the usual events around Auckland last year. Events like Diwali Festivals, Eid Festivals, Holi Festival, Fiji Festival, Bula Festival, Kite Festivals, Poly Festival and others, the list goes on. Once again, Tarana engaged with the community, showcased our culture and promoted diversity. From an operational perspective, Tarana acknowledges all their key partners and suppliers. Furthermore, we thank the 500,000 plus people that patronised these events. Tarana also engages with retail advertisers to create successful on site broadcasts to celebrate their business anniversaries, business milestones or special festive sales. The success of these broadcasts is the partnership we have with our listeners and our advertisers. We create that bond between them which goes on to facilitate "win win" for buyers and sellers at
these events. We have always felt that overdoing these on site OBs diminishes the real value of these events. It is for that reason that we do not engage with the same clients weekly. The result speaks for itself from everybody's perspective - you only need to get references from the retailers. Its about the trust that our audience have with us that we muster good number of people at these events and most importantly, our good household shoppers fulfil the needs of the retailers and also vice versa. We endeavour to continue building on both of these fronts in 2012/2013. Surya Patel
MESSAGES FROM KEY MEMBERS OF TEAM TARANA

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Current Affairs with Dr Parmjeet

In my Current Affairs program I bring a more analytical form of the topics to be covered and any political, or policy related matter related to the topic is also presented as the background to the topic before opening up phone lines for callers. Opinions conveyed by callers are their personal views and do not necessarily represent the view of the whole community, which allows for a good discussion on the program on what is needed in the community. From the very start of the show I received a very encouraging response and had lots of positive feedbacks. It was from 1999 general election time when I started inviting our political leaders on the program. The current format of the program is political leaders and/or other invited guests interviews followed by talk- back. Currently the political leaders with regular slots in the program are the PM Rt. Hon John Key, Labour Party Leader Mr. David Shearer, Green Party Co-Leader Dr. Russel Norman and New Zealand First Party Leader Mr. Winston Peters. Hindi is the primary language of the program as Radio Tarana is a Hindi based radio station and targets the Hindi speaking demographics, therefore after every interview that is done in English I present the summary version of the interview in Hindi for my listeners. The phone lines are open for callers to speak on the issues presented. Depending upon the opinions obtained from my listeners I design questions for the next upcoming political interview. The issues raised with our political leaders are more in- line with what my listeners want to get answers for and about controversial issues that may have caused certain politician/s to enter the attention of the community and media. Year 2011-2012 has been another interesting year for the program and my listeners due to 2011 being a general election year and PM Rt. Hon. John Keys State Visit to India which I covered for our listeners by travelling with the PM. Around election time the last four weeks before general election last year were fully dedicated to election related topics. Other major topics that I covered over the last few months partially consist of: welfare reforms, partial sale of State Owned Enterprises, various law and order topics, changes in immigration policy- family and adult sibling, foreign students and issues around them, ACC and its treatment, overstayers children issue, Superannuation, duty free cigarettes issue, drunkards on the streets, G20 survey finding that India is worst place to be a women, The Leadership, Employment and Direction Survey conducted by Leadership Management Australasia finding only 27 per cent would like to see their workplace become more ethnically diverse. The topics chosen are independent of any personal interests that a community or political group may have. This program is highly successful not only because I endeavor to bring the best to you but also because of the support and feedback of you all as my listeners. I would also like to acknowledge the full confidence and trust that Managing Director Mr. Robert Khan has in me to have the full autonomy of the program from the selection of topics to preparation of questions, format and content. The program is so liked for its topics, format, content and presentation that I am getting constant requests to make the program recording available online on our Radio Tarana website so that when listeners miss the program they can listen to it another time. So watch this space!! Dr Parmjeet Parmar
It was September 1997 when I came up with the idea of having a talk-back program based on political and/or social current issues called Current Affairs. The time for the show Sunday from 5 pm to 6 pm was decided as our listeners are at home and relaxed on Sunday afternoons after spending their weekend doing the things on their to-do list. Current Affairs is a highly specialized program with the aim to provide our ethnic communities with an insight of what is happening around New Zealand and world in politics and other areas in general which may affect them directly or indirectly. The program is also aimed at giving the ethnic community a platform to voice their opinions on different matters that may concern them.
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MESSAGES FROM ASSOCIATES
Radio Tarana and WIA Prosper in Partnership

Friendships that become legend are generally those that have been celebrated by Bollywood. Friendship between Dharam and Veer in movie Dharamveer has been dubbed as the eighth wonder (aathwa ajooba) of the world. But the partnership and friendship that people will talk about for generations to come will be that of Veeru and Jai in the 1970s Bollywood blockbuster Sholay. So has been the one between Radio Tarana and WIA. We have grown together and we have prospered in partnership. Radio Tarana came on board when only it was a five year old in 2001. The success story from point of view of WIA is self-evident. Events and celebrations initiated by a community partnership between WIA and Radio Tarana have been emulated, in fact copied by others and those celebrations spread like wildfire throughout New Zealand. One good example is Diwali, which was initiated by WIA in 2000 at Kelston Community Centre with only 400 in attendance. Then a miracle took place and genesis of friendship and partnership between Radio Tarana and WIA took root the following year. Generally, event management demands a large chunk of budget for publicity and public relation. Therefore, expedient and visionary planning and good sponsorship practice will recognise the importance of partnership with media organisations. WIA executives saw a need for that partnership, and so commenced the symbiotic journey, that has grown from strength to strength. The sponsorship of Radio Tarana in 2001 saw the numbers double to 800 at Te Atatu Community Centre. The publicity machine at the radio station was instrumental in spreading the news to people. This Diwali event in partnership saw Satend Sharma as the master of ceremonies of the celebrations Confident with this sponsorship, assistance and financial input from Radio Tarana, Waitakere Diwali shifted to the biggest indoor Diwali festival in New Zealand, to the House of Diwali the Trusts Stadium at Henderson. Waitakere Diwali now attracts some rolling crowd of 20,000 people and still remains the original and largest indoor Diwali Celebrations in New Zealand. History of Holi Festival has a similar small beginning in 2005. Some 50 people attended the first Holi celebrations at Te Atatu South Community Centre with a fizzled-up Faag Sammelan. Sunil Chandra suggested open-door public celebration and this eventuated in the first Holi in the park which was at Corbans Reserve at Lebanon Lane in 2006. With sponsorship of Radio Tarana and effective radio publicity, we attracted far larger crowd that the small open ground could comfortably accommodate. Hence we shifted to the Trust Stadium Grounds in 2007, and the rest is history. Ours have been the first public Holi celebration of that scale that New Zealand had witnessed, and now that has become a public festival emulated in many centres around New Zealand, with Auckland having some four such celebrations. That is the result of a successful partnership of community with a radio station that focussed on its wider responsibilities to the community. Not only in happiness, our partnership also prospered during adversity, as we teamed together to help the victims of natural disasters in Fiji. This partnership heralded good omen for the radio station. As WIA Diwali grew in size and complexity, so did the popularity, listenership and reach of Radio Tarana. The managing Director, Robert Khan and Radio Tarana have stood steadfastly beside WIA in all our functions and the success are shared mutually. Two major events at Waitakere: Diwali and Holi both have become very popular and have now been adopted in the annual calendar of Auckland Council, and even emulated in Parliament and many other centres in New Zealand. The incoming Auckland Super City was visionary in seeing that events like Waitakere Diwali and Holi remained with the local community, in this case WIA, which in partnership with commercial organisations and sponsors, continues with their uniqueness in hosting festivals. The lifeblood of Radio Tarana - its evergreen, presentable, charming and superb presenters and hosts have been adding colour to our functions for years. They have been sharing compeering duties at our Diwali and Holi functions, and this turned out to be very well-liked by the audience. The station has been a part of Auckland community for many years and their dedication to support community efforts has been exemplary for other media groups to emulate. Their motive has not necessarily been financial gain. They have gone out of their way to promote community based programmes and efforts even if they were of little financial gain to them. It has been dedication to this vision that sees virtually the whole station descend to Waitakeres House of Diwali during this event annually. During this birthday, we pray for our comradeship, friendship, partnership and Dostana to prosper and outreach the popularity of that of Veeru and Jai in Sholay. Happy Birthday to Radio Tarana and best wishes. We pray it to be continually blessed with visionary management and staff who can make it not only into a responsible and caring media organisation but a conscious and caring community partner which laughs and cries with the community. It has been an honour for Waitakere Indian Association to be associated with this radio station in this partnership of prosperity that flows both ways. God Bless Radio Tarana and its team. Sunil Chandra President of Waitakere Indian Association Compiled by Thakur Ranjit Singh
Firstly, we, the entire team at Bhartiya Samaj, would like to congratulate the entire team at Radio Tarana on the occasion of their Birthday and wish them many such glorious years ahead. On the occasion of this milestone event, we wish to reflect back on the long association between Bhartiya Samaj Charitable Trust and Radio Tarana. Together we have successfully partnered and delivered quite a few events to the community at large in Auckland. From the very beginning Bhartiya Samaj has been associated with Radio Tarana and has supported each others endeavours. Our association has been quite symbiotic and has definitely benefited both of us over the years. In the year 2011, Bhartiya Samaj has celebrated the significant event of Indias Independence Day in association with Radio Tarana. The official inauguration of the event was done hoisting the Indian Tri-colour by Robert Khan, MD of Radio Tarana. Along with Radio Tarana, Bhartiya Samaj hosted quite a few dignitaries including Mayor of Auckland Super City, His Worship Len Brown. The event was filled with cultural performances by various organisations functional in Auckland. We highly acknowledge the unbound support provided by the team at Radio Tarana to make this event a grand success. Amongst the highly spirited festivities, valour and pride for Indias landmark event, Radio Tarana has highly contributed in reaching this spirit of Independence to thousands of people of Indian origin and well-wishers. The same year we had partnered with Radio Tarana to celebrate the Fiji Indian Festival in the month of December. The festival was grand platter of authentic Fiji Indian food, Cultural Performances and lots of fun games & contests. Our association at the festival was acknowledged by the audience
and enormously added credentials of Bhartiya Samaj and Radio Tarana. Going with trend, this year again Bhartiya Samaj in association with Radio Tarana is celebrating the 66th India Independence Day at the Aotea Centre. Like last year we expect unbound support from Team at Radio Tarana to yet again make this landmark event a huge success. Owing to the association with Radio Tarana, we wish to make this event even grander and more colourful compared to last year. We are confident that Radio Tarana would be able to take this Independence Day spirit to thousands of well-wishers and countrymen. We once again wish to acknowledge the long and fruitful association between Bhartiya Samaj Charitable Trust and Radio Tarana. And wish the entire team at Radio Tarana all the best for all their future endeavours. We wish to see this association go a long way and always be as sweet as ever. Good Luck!! Jeet Suchdev QSM JP Chairperson | Bhartiya Samaj Charitable Trust
MESSAGES FROM ASSOCIATES

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Radio Tarana and the Auckland Indian Association

Radio Tarana has always been an integral part of the Indian community at large in New Zealand. It has reached many phenomenal milestones during its 17 years of service in terms of creating awareness in many cultural and religious areas. The Auckland Indian Association has always worked very closely with Radio Tarana for several years to promote different activities that needed to be promoted. Our Navratri festival always has been the number one as it has always been well advertised by them. Radio Tarana team has always been friendly and approachable. The AIA is the largest Association of Indians living in Auckland and was established in 1926 by our forefather and was incorporated in 1934. The first Indian Hall called Gandhi Hall was built in 1955 in Victoria St, Auckland city. Many cultural, religious and sporting activities were held at the Gandhi Hall by the then small population of the Indians living in Auckland. By considering the significant growth in Indian population, in1989 the Auckland Indian Association decided to buy the bakery building from Findlays Bakery which was then refurbished to the beautiful community centre named after one of the legends of all time, Mahatma Gandhi. It would not have been possible to purchase this property without the generous donations, dedication and help from the community members. Since its formation, many weddings, cultural functions, health expose, religious discourses have been hosted at the centre, and the Association has always been engaged in promoting and preserving the cultural and religious needs of the Indian community. Throughout the year all the religious festivals are celebrated at the Radha Krishna Mandir which is situated at the premises of the Mahatma Gandhi Centre. Gujarati language classes are also run by the Gandhi Gruh Gujarati School every Sunday at the Mahatma Gandhi Centre. Diwali is one of the major events celebrated every year by hosting the cultural concerts. The Independence Day and Republic Day of India have been celebrated regularly with the flag hoisting ceremony and cultural programme. The recently introduced senior citizen and small business groups have been progressing extremely well. We have also hosted many functions for the various Indian ministers who have made visits to New Zealand. Health and fitness classes are also regularly run at Mahatma Gandhi centre to promote the healthy wellbeing of Indians. The Mahila Samaj has catered to various Indian women of the Indian community as it regularly hold meetings and discussions about issues relating to women and it has held many cooking demonstrations too. The Association is affiliated to the New Zealand Indian Central Association and through it relevant submissions have been submitted to the government. Within the association, another milestone has been reached with the recent purchase of the Fairfax News Media building next door, the future plan for this complex is to create an iconic Indian cultural centre sponsorships, reaching out to the soccer loving public by your airwaves. Since our establishment some six years ago we had only 12 teams in our senior division. However, with your support New Zealand Fiji Soccer Inc. has now mustered 20 teams in the senior division, 10 teams in the veterans division, 3 teams in U17 division, and 3 teams in U15 division. We have hosted three international club games comprising Ba vs. Waitakere United, Rewa vs. Auckland FC and the Fiji Olympics U23 that played in the final against NZ in Taupo. I wish to put on record your contribution to the success of these three international events that has been immensely valuable for our New Zealand Fiji
which will be used to serve and attend to the needs of the wider Indian community in various areas. Overall, these activities, groups, events and festivities have been well supported and promoted with the help of Radio Tarana. We congratulate them on their 17th Anniversary. Harshad Patel, QSM Immediate Past President of AIA Vice President: NZ Indian Central Association Soccer Inc which has now gained affiliation to Fiji Football Association. Radio Tarana you have been a voice of sports in particular for providing soccer results, soccer commentaries (from Fiji), and publicising sportsmen and women alike, through your professional sports broadcasting team. I hope you will continue to entertain the sports loving public through your positive contributions which you provide so well and which has made you become a household name. Congratulations and Happy 17th Birthday to you Radio Tarana. Sachin Dutt President of NZ Fiji Soccer Inc
A Sporting Partnership
On behalf of New Zealand Fiji Soccer Incorporation, I would like to extend to Radio Tarana our sincerest appreciation on your 17th birthday. Radio Tarana has played a key role in the formation of New Zealand Fiji Soccer Incorporation. I wish to point out that over the years you, Radio Tarana, have continued to support our developments. As you celebrate yet another milestone in your journey, New Zealand Fiji Soccer Inc is proud to say that we have benefitted a lot by way of your

11.
Forum Films Bringing Bollywood to New Zealand

FORUM FILMS was established in 1997 by a young dynamic PRITESH RANIGA who had generational association with Bollywood. His father was involved in Bollywood theatrical distribution and exhibition in Fiji Islands and his family had forged strong links with Bollywood in India. PRITESH launched FORUM FILMS with his first release KUCH KUCH HOTA HAI in FIJI and the success of the film established his company as a reliable and trusted player in Bollywood film distribution. Bollywood is an industry which values trust and credibility. FORUM FILMS established their reputation on these qualities and has now become a leading player internationally. FORUM FILMS is an example of a technology savvy distributor who has utilised the growing digital space in distribution and marketing of their products. FORUM FILMS is regularly commended for developing BOLLYWOOD in this part of the world. FORUM FILMS entered the NZ Film market in 2008 and established an exclusive relationship with RADIO TARANA. This relationship became more than a media partnership as RADIO TARANA assumed ownership of marketing the films under their own brand. Their first joint release was SINGH IS KING which was released through the reputable VIACOM 18 group. The results at the box office reflected its huge success. While the relationship grew stronger over the years, FORUM FILMS and RADIO TARANA developed the BOLLYWOOD market in the NZ mainstream theatrical market. Together, they launched BOLLYWOOD via SKYCITY CINEMAS (now EVENTS CINEMAS) throughout NZ. The launch took place in MANUKAU, AUCKLAND in 2009 and since then, BOLLYWOOD has equal footing with HOLLYWOOD FILMS in NZ. The commitment of the two major theatrical chains (EVENTS AND HOYTS) is commendable and they have assisted in the development of BOLLYWOOD FILM distribution in New Zealand. Currently, FORUM FILMS has distribution relationships with VIACOM 18, BALAJI MOVIES, FOX INTERNATIONAL and YASH RAJ FILMS. Their distribution map is in AUSTRALIA, NEW ZEALAND, FIJI and other Pacific Island countries. Their recent hit BOL BACHCHAN which has created sensation at the New Zealand box office. Famous Bollywood Film critic TARAN ADARSH congratulated FORUM FILMS by crediting the success of BOL BACHCHAN in New Zealand to the hard work of PRITESH RANIGA. While RADIO TARANA and FORUM FILMS have established a strong working relationship, their partnership has extended beyond Auckland with BOLLYWOOD FILMS now being screened in Wellington, Hamilton and other centres around New Zealand. RADIO TARANA has used their multi-platform marketing mediums to promote FORUM FILMS and their products. Some of the films awaiting release in New Zealand via FORUM FILMS and RADIO TARANA are KYA SUPER COOL HAI HUM, EK THA TIGER (Eid release with Super Star Salman Khan - poster below), OH MY GOD, SON OF SARDAR and the epic sensation from YASH CHOPRA in DIWALI 2012 (Film is still untitled and cast includes Shah Rukh Khan and Katrina Kaif - photos below). FORUM FILMS is proud of their relationship with Radio Tarana and PRITESH RANIGA has this to say: "this relationship is special to both companies and we complement each other well. We endeavour to bring bigger and better films for the public. Our joint commitment is to grow Bollywood in New Zealand and we are proud to be partners in this project - Happy Birthday Radio Tarana. Your company is really SO MUCH MORE!"
Hemant Parikh
RELEASING THIS DIWALI 2012
RELEASING 15TH AUGUST 2012
12.
Messages to Tarana from our Listeners and Advertisers

ONE STATION MANY LISTENERS I hear the flint music crackling through my ears as I lay half asleep on my bed, it all felt like a dream till I squint my eyes trying to see the time on my bed side radio, the brightness of the LCD screen on radio got my attention before it, there it was, I could see 1386 Hz displayed in green digits across the black lit screen;this is how Salesh starts his day. My mind scanned through the various combinations, equating different personalised number plates of cars in front of me, stuck in the morning traffic I switched on the radio, static noise filled the car with ear piercing volume. I realised Rahul, my 4 year old must have been fiddling with it. The traffic had started to move little faster, as I pressed the seek button, the tuner started skipping through different stations, suddenly a soothing voice was handing song request before playing my favourite song, I glazed from the corner of my eyes and 1386 Hz displayed on the tuner screen;this is how Naveen enjoys his ride. Working in my office, I suddenly notice the date on the corner of my computer screen, 6th May 2012. It had been five and half months now way from home. The feeling of been away from loved ones was starting to make me home sick. I quickly opened the pictures folder on my computer as I browsed through the pictures of my lovely wife and old parents, memories flashed back. Loneliness was creating a void within me. Swiftly I typed tarana.co.nz on the browser and clicked on to listen online, the chitchat of the radio jockey filled in, it felt so much like home;this is how Mukesh feels at home. With a sore back I stretched on the sofa, the kids were all at school now and Nitin was at work, the whole house was so empty from the usual noise of the children. All the daily chores of the house were done, I tuned in the station, it was five to two on the wall clock, Chat and Chai will start in any time;this is how Usha likes to relax. Shonal rushed in the house from his Sunday Kids Soccer Training and dashed in the shower, I kept shouting No running inside the house., but who listen to me. Five minutes and he was out of the shower mumbling something, I asked what is it, he hastily replied as he turned on the radio, Mumma, I gonna miss Socho Socho, cant you see its almost four pm now. I realised then that it was Sunday; this is how Shonal enriches his knowledge. Radio today is a medium of entertainment and information for majority of listens. It creates presences in ones life and fills that emptiness; it enhances knowledge and provides News. Radio Tarana has succeeded in doing this and hope it will keep doing it for many in many years to come. Congratulations on its Birthday. Sanjay Prasad Very Happy Birthday Tarana Family! As all of us know Radio TARANA is "AllIn-One" package of entertainment, information and numerous activities. In every sense its definitely more than a just a radio station compared to other radio stations worldwide. Many unique features and high quality standards have always helped Tarana to maintain its No.1 position. Certainly the full credit goes to its passionate TARANA team and its excellent programmes. Everyone in New Zealand and worldwide feel Tarana as their own family because you are always with us not only in times of celebrations and festivals but also in difficult and challenging times of our life. Thats the secret of its strong bonding with every listener. Share (knowledge) and dare (to put forward any matter for wellbeing of community) principle of Radio Tarana makes its very special position in the listener's heart. You have got the key of connecting to every member of every age through your I was the first Indian motor vehicle dealership to advertise on Radio Tarana. Radio Tarana has helped my company grow to new heights and has also made The Car Clearance the household name in our Indian community. Radio Tarana is the most popular Indian radio station in Auckland. The programmes they provide are of very high standard and more importantly they suit listeners of all Dear Tarana, It was an absolute pleasure to deal with your staff from the word GO. Production team was helpful in putting an advertisement and voice modulation made it so easy to listen. Tarana created Brand awareness among the listeners. Not many people realised that we were the first Indian who owned a I take this opportunity in sending our sincere greetings and good wishes to Radio Tarana on its 17th Anniversary. Golian Consultants Ltd and Golian Legal have both been associated with Radio Tarana since its inception. Radio Tarana as an ethnic medium has played a fundamental role in promulgating Indian culture, language and music. Above all, Radio Tarana has provided a variety of religious programmes, and varied discourses in promoting togetherness very interactive and creative programs and competitions. Tarana is the only radio station we know which has someone always talking to you no matter what time of day or night you tune to it. All Tarana RJs are really great by their own styles but we really feel great for our favourite RJs like duo Mr. Satend Sharma and Shalend Sharma, Neha, Gopalji, Rupaji, Mona, Manish and last but not the least is Pawan. And our special thanks to Mr. Sanjesh who always keeps us at the cutting edge with latest updates around the world! Huge compliments to Mr. Robert Khan for gifting us such a wonderful radio, inspiring and cherishing every moment in life! Wishing a Good Luck for coming years and once again a Happy Birthday to Tarana Family! Shubhangi Pravin Mahindrakar North Shore, Auckland ages. Radio Tarana also has very experienced and professional staff. I personally thank Mr ROBERT KHAN and his staff for their very successful radio station and wish them the best for years to come. Jack Dube THE CAR CLEARANCE printing company in NZ that lasted for 22 years with the mainstream clients. Thank You Hemant and Robert for creating an opportunity for us to promote our company within your listeners. Ilango Krishnamoorthy MERCURY PRINTZ within the multicultural, multiethnic and multireligious communities. Radio Tarana is celebrating its 17th Anniversary I am indeed delighted to convey my heartiest congratulations to Radio Tarana for its services through media inculcating the social and moral responsibilities to the ethnic communities. With Sincere Best Wishes Harnam S. Golian Golian Consultants Ltd, Golian Legal
What has Tarana done for your Business? Radio Tarana a done a wonderful job in promoting our company MIK Autos to the Indian Community. We have seen good results hence we continue advertising with Radio Tarana. What do you say about Tarana? Very Professional. Superb Staff. Very Genuine and Friendly Service at all times. Mohammed Khan - MIK AUTOS What has Tarana done for your Business? In a single week it reaches the audience that is the highest for our market. Tarana is sharpest way to reach our audience. It points us to the right audience at the same time it is affordable, when comparing it with print media or TV. What do you say about Tarana? Tarana is a dynamic organization. Its programs are role models for what is possible. Sunny Anand - TRAVEL 2000 What has Tarana done for your Business? Tarana have grown my business by advertising and promoting my products which we import through media and building good customer relationship and confidence. What do you say about Tarana? I think Tarana is No.1 in Hindi Radio for Indians in New Zealand and people who listen on-line in overseas countries. Pravin Singh - ARKH GROUP
TARANA KA JANAM DIN JAB BHI YEH DIL UDHAAS HOTA HAI. RADIO TARANA HI AAS PAAS HOTA HAI. YAH HO NEHA AUR SANJESH KA SHUBH AAGMAN. KI BAAD AA JAATI HAI SUNEHARI AWAAZ WAALI PAWAN. DO PAHAR KE LAJAWAAB SANGEET KE SAATH HO JAATI HAI CHULBULI SANGEETA. SHAAM AATE HI SATEN AUR SHALEN SHARMA HASTE HASAATE GHAR PAHOOCHA DETE HAI. RAAT AATE HI AA JAATE HAI HEMANT, AKAASH APNE DOSTO KE SAATH, SABHI APNE APNE SAMAY PAR GUFTAGOO AUR SUNHERI YAADON KEH SAATH DIL LUBHAATE HAMME SAPNE MEH LE JAATE HAI LAJAWAAB TARAANO SEH BHARI RADIO TARANA. HAR DIL KI CHAAHAT RADIO TARANA. JANAM DIN KI HAZAAR SHUBH KAAMNAAYE DETE HUWE MAI HOON AAPKI HAR SUBHA SE SHAAM TAK SAATH DENE WAALI ..Lata. JANAM DIN MUBAARAK HO RADIO TARANA. Lata Kumar - Avondale, New Lynn
14.
Tarana Idol Contestants Speak Out Youngest Radio Announcer in the Country
There could be no other way for singing your heart and mind out. YES you are right. Its Radio Tarana. I am here to share my heartily feelings with you to tell you that how grateful I am for being a part such of an amazing talent hunt organised by Radio Tarana. It is only Radio Tarana which is the actual spokesperson of the people voice. Not only this, there helpful team supported me to grow and represent as myself and my singing power. As a result, I became Tarana Idol. I appreciate their insights and right direction to bring the hidden talent at the upfront. In fact, we all should be grateful that we have such a strong voice in the media someone who does not hesitate to do something new. I can share my inner voice with you as I had and am having an awesome experience with Radio Tarana. Tarana is doing a fantastic job by introducing these kinds of talent hunts which motivates people from their busy schedules to expose their hidden talents, creativity, and potentials. Interestingly, Tarana is not only active in the field of art but they are raising the public awareness in every possible field to support the growth of Indian kiwis. Radio Tarana deserves gratitude for their commitment to bring the public awareness at upfront levels How much, even I appreciate Radio Tarana, my appreciations would not be up to that mark as Tarana team is really doing a great job for the public. I hope and in fact have a strong feeling that you will continue to keep up the good work and keeping us informed the upcoming of your events and will keep bringing awareness at all the fronts. A great Thank you lovely Tarana team and I am really grateful for your skills, efforts and professional approach for enlightening our lives. I am as a voice of the public wish you all the best for your further success Songjeao hazar saal Karamveer Singh
It's was my dream come true to be a part of Tarana Idol. The experience that I gained from this competition is priceless. Initially I was bit disappointed of missing the title of Tarana idol 2012. But soon I realised that being a runner up offered me a lot better scope of improvement in my singing and augmented my passion in singing career. I would like to thank Radio Tarana for organising such wonderful events where the unrecognised voices and hidden talents like me gets a platform to convert our passion into an active performance. Ashish Joshi
Muskaan means smile. And now, Muskaan is bringing smiles on the faces of thousands of Tarana listeners by being the youngest radio announcer in New Zealand. A 12 year old radio announcer? Who made it possible? Radio Tarana. Muskaan came to New Zealand when she was just 4. At the moment she is living with her parents, and her 7 year old brother Aman. As a child, she has always loved books and literature. This passion of hers inspired her to write a book on lord Ganesha, in order to help fundraise for special needs kids. Her story was selected by the Ministry of Education, and
was published in the 2010 school journal. She is hemiplegic, which means one side of her body is weaker than the other. Muskaan is a Year 8 student at Glenfield Intermediate School. English is her favourite subject; she looks forward to becoming a doctor, and continues her journey to become a successful radio announcer. She is also the roaming reporter of her school, and writes articles for the school newsletter and website. A fluent speaker of 4 languages, Muskaan has a strong hold on language. Her father hails from Orissa, and her mum, from Gujarat. Muskaan is highly influenced by her grandparents, who motivate her tremendously. A total bookworm, Muskaan reads almost anything. She reads a whole lot of different genres, ranging from the Percy Jackson series to the Bhagwat Geeta. Her latest achievement is being able to not only read, but also interpret the meanings of the verses from the Bhagwat. Muskaan is a big music lover. She loves singing and dancing. Her favourite singers include Black Eyed Peas, Lady Gaga, and Sunidhi Chauhan. Her favourite colours are red and purple, and her favourite movies include 3 idiots, I hate love storys, and Khichdi the Movie. In spite of her challenges, Muskaan lives to the fullest. Muskaan is not only making the Indian community proud, but she is also a role model for children. Despite lifes ups and downs, Muskaan faces each challenge with a smile.
HIGHLIGHTS OF TARANA EVENTS 2011 - 2012

15.
16. ROOPA
1. Your message to the listeners: Live in the moment 2. Hobbies & Passion? Reading and Writing Good Books 3. Favourite TV programme of 2012? Bade Acche Lagte Hain, Sony TV. 4. Favourite Film of 2012? Bol Bachchan 5. Favourite Song of 2012? Main to teri chahat mein from Bloody Money 6. Favourite Food? Chinese 7. Favourite Holiday Destination? Mysore, South India 8. Your most memorable moment in life? When my M.A results were out. 9. What do you value most in Life? Honesty 10. Your memorable moment at Tarana? When I used to host a show called Life Meri Jaan from 1pm to 4pm.
AJESHNI
1. Your message to the listeners: Keep tuned in to your indian radio, radio tarana. More music, more fun, exciting prizes, BBC news plus be with the leading team. Team TARANA... 2. How long have you been withTarana? 6 years 3. Hobbies & Passion? Reading and playing Netball 4. Favourite TV programme of 2012? Shortland street and Star Plus serials 5. Favourite Film of 2012? Bol Bachchan 6. Favourite Song of 2012? Chalao Na Naino Se Bol Bachchan 7. Favourite Holiday Destination? Lion City Singapore 8. Your most memorable moment in life? When my daughter called me ma. 9. Your memorable moment at Tarana? Tarana Events always something dierent.
AKASH
1. Your message to the listeners: Always be mindful that Tarana is Your Indian Radio and you are that vital ingredient that we can not do without. I thank you for your unconditional support. 2. How long have you been withTarana? Been with Tarana for 12 years 3. Hobbies & Passion? Meeting people, writing, driving and cooking 4. Favourite Song of 2012? DilSambhal JaZara Phir Mohabat Karne Chala HainTu 5. Your most memorable moment in life? Will have to the birth of my precious son and daughter 6. Your memorable moment at Tarana? When I as the only NZ journalist had an opportunity to interview one o the American presidential candidates of 2008 Republican and a sitting senator of Arizona John Mc Cain.
GOPAL
1. Your message to the listeners: Try to nd how many lives u have in every moment, dont nd how many moments u have in life 2. How long have you been withTarana? 9 years 3. Hobbies & Passion? Playing chess and good music. 4. Favourite TV programme of 2012? Discovery 5. Favourite Film of 2012? None 6. Favourite Song of 2012? Abhi Mujhmain Kaheen (Agneepath) 7. Favourite Holiday Destination? Gangtok in India 8. Your most memorable moment in life? When I made my parents feel happy 9. What do you value most in Life? My time, My commitments. 10. Your memorable moment at Tarana? The day I was preparing to be live on air
HEMANT
1. Your message to the listeners: Listeners are our source of inspiration, its is due to their demands we do out 100% 2. How long have you been withTarana? 17 years 3. Hobbies & Passion? Travelling, Music and Social Networking 4. Favourite TV programme of 2012? Dont watch much TV 5. Favourite Film of 2012? Vicky Donor 6. Favourite Song of 2012? Tujhe Sochta Hoon Jannat 2 7. Favourite Holiday Destination? South Island, NZ 8. Your most memorable moment in life? Everyday is memorable, as i accept challenges and live up to so many expectations. 9. Your memorable moment at Tarana? When Tarana won the Community Service award at the Radio Awards
MANISH
1. Your message to the listeners: Don't Wait for the PERFECT MOMENT take the moment and make it PERFECT. 2. How long have you been withTarana? More than 3 years NOW 3. Hobbies & Passion? Music, Cricket RJ & DJ 4. Favourite TV programme of 2012? Indian Idol 2012 AND satyamev Jayate 5. Favourite Film of 2012? TITANIC 3D AND KAHAANI 6. Favourite Song of 2012? TERA DEEDAR HUA JANNAT 2 7. Favourite Holiday Destination? Any destination with friends or Gold Coast 8. Your most memorable moment in life? I LOVE EVERY MOMENT OF MY LIFE AND ITS ALL MEMORABLE 9. Your memorable moment at Tarana? WITH WONDERFUL LISTENERS, WITH PERFECT TEAM AND NO1 RADIO ... EVERY MOMENT IS MEMORABLE
MEHAK
1. Your message to the listeners: Logic only takes you fromA to B, but its the imagination which takes us everywhere. 2. How long have you been with Tarana? 4 years 3. Hobbies & Passion? Travelling, Music, and Reading 4. Favourite TV programme of 2012? Satyamev Jayate 5. Favourite Film of 2012? Vicky Donor 6. Favourite Song of 2012? Paani Da rang Vicky Donor 7. Favourite Holiday Destination? Queenstown, NZ 8. What do you value most in Life? Family 9. Your memorable moment at Tarana? On the occasion of Mothers Day during my show Recharge, a listener called me with chocked throat thanked me for making him feel close to his mom.
MONA
1. Your message to the listeners: It's always fun talking and getting to know everyone. So always keep Smiling and try to make everyone smile. 2. How long have you been withTarana? Around 3 years 3. Hobbies & Passion? Swimming, reading, photography 4. Favourite TV programme of 2012? Iss Pyaar ko kya naam doon 5. Favourite Film of 2012? Tere Naal love hogaya 6. Favourite Song of 2012? Raabta from Agent Vinod 7. Favourite Holiday Destination? Goa and Mt.Ruapehu 8. What do you value most in Life? My family and friends 9. Your memorable moment at Tarana? Everything about tarana is special and memorable.
NEHA
1. Your message to the listeners: A mistake is a mistake. Do not see it as my or his... Seeing it as my mistake brings guilt and seeing it as his mistake brings anger. my fav. quotes 2. How long have you been withTarana? 8 years 3. Hobbies & Passion? Singing, music & spending time with Ladoo (our pet) 4. Favourite TV programme of 2012? Kya hua tera waada/ Indian Idol 5. Favourite Film of 2012? Kahaani & Vicky Donor 6. Favourite Song of 2012? Shirt da button from kya super kool hai hum! 7. Favourite Holiday Destination? Bali 9. Your memorable moment at Tarana? When a listener baked a 3.5 feet long cake 4 me on my 21st bday and got it 2 the studio
NIRMAL
1. Your message to the listeners: Do listen to the station that speaks your language and listens to you. 2. How long have you been withTarana? 16 years 3. Hobbies & Passion? Listening to the music, reading & researching 4. Favourite TV programme of 2012? Satyamev Jaitey. 5. Favourite Film of 2012? Bodyguard. 6. Favourite Song of 2012? All 7. Favourite Holiday Destination? India 8. Your most memorable moment in life? Top secret 9. What do you value most in Life? Honesty, integrity & insaniyat 10. Your memorable moment at Tarana? Bringing live coverage of Guru Nanak Dev ji's birthday from Shri Nankana Sahib (Pakistan).
PAWAN
1. Your message to the listeners: Like a candle in the dark. Make every thing feel bright You may be out of my sight but you will always be deep in my heart 2. How long have you been withTarana? 12 Years 3. Hobbies & Passion? Music and movies 4. Favourite TV programme of 2012? Satye mev Jayte and Air Crash Investigation 5. Favourite Film of 2012? Kahani 6. Favourite Song of 2012? Darmiyaan from Jodi Breakers 7. Favourite Holiday Destination? Queenstown and Bangkok 8. Your most memorable moment in life? IT'S A SECRET! 9. Your memorable moment at Tarana? I have so many of them.
PARMJEET
1. Your message to the listeners: Dear all, thank you for your blessings and support, and being what you are and saying what you feel. Lots of love and regards. 2. How long have you been withTarana? 15 plus years 3. Hobbies & Passion? Canvas painting & talking to you all on radio 4. Favourite TV programme of 2012? Shortland Street now days. 5. Favourite Song of 2012? Ek Main Aur Ek Tu 6. Favourite Holiday Destination? My home 7. Your most memorable moment in life? Birth of my children 8. Your memorable moment at Tarana? Actually so many: Interviewing face to face Pakistans President Pervez Musharraf during his state visit to New Zealand, travelling with New Zealand Prime Minister to India on their State Visits in 2004 and the list goes on.
TARANA BIRTHDAY
PREETA
1. Your message to the listeners: Keep well informed and well entertained Keep listening Radio Tarana. 2. How long have you been withTarana? 8 years almost 3. Hobbies & Passion? Reading and writing 4. Favourite TV programme of 2012? Two and a Half Men 5. Favourite Film of 2012? Pan Singh Tomar 6. Favourite Song of 2012? Tu hi mera Jannat 2 7. Favourite Holiday Destination? Any quite and green place with a book 8. Your most memorable moment in life? When I made my parents feel happy 9. What do you value most in Life? Saved someone dying and cant forget those eyes 10. Your memorable moment at Tarana? The day when instead of news my haha was aired
RAVI
1. Your message to the listeners: It has been a pleasure serving you all with hits of yesteryears Thanks for listening to Tarana and continue to. 2. How long have you been withTarana? 10 Years 3. Hobbies & Passion? Singing , reading and music. 4. Favourite TV programme of 2012? Satyamev Jayate 5. Favourite Film of 2012? Kahani 6. Favourite Song of 2012? Oh La La Dirty Picture 7. Favourite Food? Japanese Tepannyaki 8. Favourite Holiday Destination? Manali India 9. Your most memorable moment in life? The day I realised my purpose in life. 10. Your memorable moment at Tarana? My rst radio show Sunday Night
SANGEETA
1. Your message to the listeners: Keep tuned to Tarana 2. How long have you been withTarana? 3 years now 3. Hobbies & Passion? Reading, music and watching movies 4. Favourite TV programme of 2012? Shapath on Life ok 5. Favourite Film of 2012? Rowdy Rathore 6. Favourite Song of 2012? Chalao na naino se from Bol Bachchan 7. Favourite Food? Thai dishes 8. Favourite Holiday Destination? Fiji 9. Your most memorable moment in life? Joining Radio 10. What do you value most in Life? My Parents 11. Your memorable moment at Tarana? Taranas Xmas party!!!
SAGAR
1. Your message to the listeners: You have been with Tarana for last 17 years and we hope you will with Tarana for many more years to come. 2. How long have you been withTarana? 10 long years 3. Hobbies & Passion? Soccer, rugby, travelling, partying, movies & music 4. Favourite TV programme of 2012? TWO & A HALF MAN, THE BIG BANG THEORY, ISS PYAR KO KYA NAAM DOON 5. Favourite Film of 2012? Housefull 2 and Bol Bachchan 6. Favourite Song of 2012? Chalao Na Naino Se Bol Bachchan 7. Favourite Holiday Destination? DENARAU 8. Your memorable moment at Tarana? When I had to jump the fence to get into the car park trying to get in studio on time and not being able to until Robert Khan came and bail me out LOL
SALMEEN
1. Your message to the listeners: We have been entertaining you, we are and we will continue to 2. How long have you been withTarana? More than 10 years. 3. Hobbies & Passion? Travelling, Music, and Flying 4. Favourite TV programme of 2012? National Geography 5. Favourite Film of 2012? Rowdy Rathod 6. Favourite Song of 2012? Chin Tata from Rowdy Rathod 7. Favourite Holiday Destination? Fiji 8. Your most memorable moment in life? In Germany for World cup Soccer 2005 9. What do you value most in Life? Time 10. Your memorable moment at Tarana? Everyday is a memorable day at Tarana
SANJESH
1. Your message to the listeners: Try and give you the best on air presentation, just need your blessings, regards from the Tarana news team. 2. How long have you been withTarana? 5 years 3. Hobbies & Passion? Soccer, horse riding & meeting people 4. Favourite TV programme of 2012? I love Two and a Half Men 5. Favourite Film of 2012? Bol Bachchan and Rowdy Rathod 6. Favourite Song of 2012? Non in particular 7. Favourite Holiday Destination? Gold Coast 8. What do you value most in Life? Time and money 9. Your memorable moment at Tarana? Everyday is memorable for me at Tarana
SAPNA
1. Your message to the listeners: RadioTarana is an experience to last a life time. Its full of masti, pyar and quality so come and join our family. 2. How long have you been withTarana? Its been such an amazing time with Tarana that I lost track of time. 3. Hobbies & Passion? Watching star plus, dancing and interacting with my listeners. 4. Favourite TV programme of 2012? Is pyar ko kya naam du 5. Favourite Film of 2012? Zindagi na millegi dubara 6. Favourite Song of 2012? Ishq suyana Dirty Picture 7. Favourite Holiday Destination? India 8. Your memorable moment at Tarana? Each and every moment spent with Tarana
DJ SHALEND
1. Your message to the listeners: If its not beautiful, then believe me its not the end, its just the beginning of something more beautiful. 2. How long have you been withTarana? 6 years 3. Hobbies & Passion? To do something nice everyday! 4. Favourite TV programme of 2012? Saubhagvati Bhava Comes on Life OK 5. Favourite Film of 2012? Bol Bachchan 6. Favourite Song of 2012? Tere Bina from Tezz 7. Favourite Holiday Destination? Gold Coast so far 8. Your most memorable moment in life? When our 1st child was born 9. What do you value most in Life? My kids 10. Your memorable moment at Tarana? Rugby World Cup to be chosen to cover the Final!
SATEND
1. Your message to the listeners: Join me in the Tarana Drive Show every week day between 4 to 7pm to share loads of fun. 2. How long have you been withTarana? Since 2000. 3. Hobbies & Passion? Music, kids and a few drinks with mates 4. Favourite TV programme of 2012? Iss Pyar Ko Naam Ko Kya Naam Do and Swabhagwati Bhawa 5. Favourite Film of 2012? Bol Bachchan 6. Favourite Song of 2012? Piya O Re Piya Tere Naal Ishq Ho Gaya 7. Favourite Holiday Destination? Denarau Fiji and Surfers Paradise 8. Your most memorable moment in life? Around 6pm on 18 September 2005 The day and time my one and only child was born!! 9. Your memorable moment at Tarana? Winning the Award for the Best Ethnic Show
2011 - 2012 TARANA EVENTS

19.
Radio Tarana has been covering IIFA Awards since 2004 (Singapore 2004 & 2012). Since then Radio Tarana has travelled to Amsterdam, Dubai, Sheffield, Bangkok, Macau, Colombo, and Toronto. The IIFA Weekend in Singapore was a three day event from June 7th to June 9th. In addition to the main event, there were other IIFA events, such as IIFA Rocks and Weekend with the Stars. Film launches and Musical workshops etc. The award show also had amazing performances from Shahid Kapoor, Priyanka Chopra, Bipasha Basu, Sonakshi Sinha, Ranbir Kapoor, Rishi Kapoor, Neha Dhupia and many more. Zoya Akhtar`s Zindagi Na Milegi Dobara and Imtiaz Ali`s Rockstar triumphed at the 13th International Indian Film Academy (IIFA) awards on Saturday, with each winning four trophies. Zindagi Na won the awards for Best Film and Best Story, Best Actor in
supporting role went to Farhan Akhtar and Best Director for Zoya. Rockstar won the Best Actor in the leading role for Ranbir, Best Music Directior went to A. R. Rahman and Best Lyrics for the song and Best Playback Singer male went to Mohit Chauhan for Nadaan Parindey. Ranbir, who played the role of an aspiring singer who aims to make it big, beat actors like Amitabh Bachchan, Salman Khan, Shahrukh Khan and Hrithik Roshan, to walk away with the trophy. On the other hand, actress Vidya Balan continued her winning streak by picking up the award for Best Actress in a leading role for The Dirty Picture. She emerged victorious among Priyanka Chopra, Kareena Kapoor, Mahie Gill and Kangna Ranaut. The award for Best Playback Singer female went to Shreya Ghoshal for her song Teri Meri from the film Bodyguard Radio Tarana continues to triumph in its coverage of IIFA Awards and we look forward to 2013.
PHOTOS COURTESY OF HEMANT PARIKH
20.
Radio Tarana has been the strongest advocate of creating public and private partnerships to celebrate the significant festival of Diwali (the Festival of Lights) in New Zealand. Tarana has driven Diwali events around the country and 2011 was no different. With over 400,000 people attending Diwali events around the country, this year was another successful year. 2011 Diwali events were different to other years as most events were hosted in the Rugby World Cup period. We had the opportunity to showcase our Indian Culture to the rest of New Zealand and also to our International Visitors. The Colourful events were well attended and a huge success. Entertainment was well received and as usual,
the Tarana Bollywood Dance competition remained the crowd favourite. A big thank you to the local councils, Asia NZ, Local Associations, performers and volunteers. This successful public and private partnership model is best seen at the Diwali events across the country. Diwali 2012 will be bigger as new areas have been added to our list of venues with some dates released for Diwali 2012. They are Auckland Diwali (12th/13th Oct), Wellington Diwali (20th Oct), Manukau Diwali (28th of Oct) and Papatoetoe Diwali (3rd and 4th of November). We will announce more dates and venues shortly. Hope to see you all at Diwali 2012.

21.

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The inaugural 2012 family fun day was a huge success. It was held in February at the Auckland Ramayan Sanstha Hall. The event was planned to bring together the people of Auckland to enjoy the perfect summer conditions. We had rides for the young ones, who were present in numbers along with their parents. An estimated 5000 people attended the event. Faag competition was the main attraction of the day. 12 Faag Mandalis from Auckland participated in the competition.The winning mandalis were awarded cash prizes and trophies. Shree
Sanatan Dharm Jyoti Ramayan Faag Mandali won the 1st prize, Shree Sanatan Dharm Surya Jyoti and Gyan Prachaar mandali took the 2nd and 3rd prizes respectively. Indian and Asian foods were another attraction of the day. With the inaugural family fun day being a huge success, the management has decided to organise it at a bigger scale next year. We wish to thank our listeners and supporters of Radio Tarana for making the eventful day a big success.
ASB Polyfest was held on March 2012, at the Manukau Sports Bowl, Manukau City. This festival is an iconic annual event that celebrates the pride and passion of our Maori and Pacific Island communities through cultural songs, dances, speeches and arts. The Diversity Stage allows different ethnic groups to be represented. It is a place where we celebrate youth and all that they would bring to the future. Radio Tarana has been part of the Diversity Stage since 2008. Tarana adds the Indian flavour to the content of the event and Bollywood dancing is one of the
highlights. Tarana also has a stall on site with various promotions and giveaways. From small beginnings, the Auckland Secondary Schools, Maori and Pacific Islanders have made this cultural festival the largest of its kind in the world. With spectator numbers of 95,000 attending, 65 schools participating with 9,000 performers, and 192 groups in 2012, this event continues to grow. Radio Tarana is proud to be part of this celebration as this festival helps the station to engage with the youths of Auckland. If you haven't been to this event, come and experience the extravaganza in March 2013.
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Being the third largest sporting event in the world, New Zealand was privileged to host the Rugby World Cup in 2011. The country was excited and Radio Tarana wanted to be part of this show piece. Radio Tarana was officially accredited with Radio Rights to report on the games. The station was the only official Indian Media in NZ to gain these rights. With Noel Lemmings as the major Radio sponsor, Tarana travelled the country to cover this historic event. Our audience and the rest of the country celebrated when the All Blacks won the cup. This win not only transpired in economic gains for the economy but also helped lift the
mood of the nation after the Christchurch earthquake. Radio Tarana also partnered with the local Fijian Association to host the FLYING FIJIAN TEAM in Auckland. A special festival was organised for the Fijian Team in Green lane - BULA FESTIVAL. This successful event saw over 40,000 people attend with the FIJI POLICE BAND being the highlight performance. The RWC fever is one which we will cherish in our memories and Radio Tarana is proud to have been the official Indian Broadcaster in NZ that covered this historic event in 2011.
Vaishnav Parivar NZ Inc. is a Charitable Organisation which has been successfully organising Indian Kite Festival since 2005. Radio Tarana has been Media partner for this event since 2005. 'Makarsankranti' - Kite Flying celebration is held in India on 14th January every year. Colourful paper kites are flown with tread and on display is the art of twisting and turning the kite.
Participants use the wind force to battle of kites and this creates great interest. At the 2012 event, Indian Kites and Thread reels were sold at the venue. Entry to the event was free and the food stalls were very busy with satisfied patrons. Live DJ Music and dance performances on stage were an added attraction. Radio Tarana is proud to support this iconic festival that is a symbol of our Indian Heritage.
26.
Radio Tarana celebrated Holi in Auckland with their partner, Waitakere Indian Association. The event was a major success and the celebration marked another milestone in Holi celebrations in New Zealand. The Minister of Ethnic Affairs, Rt. Hon. Judith Collins opened the event and she participated with various other dignitaries and the public in playing Holi or colours to mark the Holi celebration of 2012. The Food stalls had a wide variety of Indian delicacies and people tasted something to their liking. The colourful atmosphere was graced with good weather and joyful people. The event was attended by over
5000 people and Waitakere Indian association organised various stage items to entertain the crowd. Radio Tarana is proud to engage in such partnerships as it truly showcases the Indian culture and further promotes diversity. The highlight of Holi 2012 was the patrolling police team who decided to join the celebration by playing colours with the public. This reflected the joyful spirit of the event. Thank you for attending Holi 2012 and Radio Tarana and Waitakere Indian Association welcomes your attendance in 2013 Holi - Keep listening to Radio Tarana for more details.

27.
Auckland's biggest Eid event was celebrated on the 7th of November 2011 at the Auckland Show grounds. An estimated 5000 followers of Islam from various countries attended the event. Radio Tarana joined hands with Al Manar Trust and other Muslim organisations for the biggest and most awaited Eid celebration. Auckland Eid Day 2011 was a festival full of joy and happiness to celebrate Eid ul Adha. The day started with Takbeer leading to Eid Salat. Once the prayer and Bayan was completed, the event proceeded to the outside area of the ASB Showgrounds where there was a wide variety of food stalls, hina stalls, bouncy castles, rides, educational
stalls and stage shows. Students of various Madrasa showcased their talents on the stage. This gave them exposure and a chance to promote their religion. A great atmosphere was developed from the morning. Politicians and Community Leaders were also present at the ground to mark the day. Auckland Eid Day has now become an annual event bringing together the Muslim community for a day of joy and happiness to celebrate the great event in their calendar. For EID UL FITR 2012, Radio Tarana and Al Manar Trust together with other associates are proud to announce that prayers and celebrations will be held at EDEN PARK on EID DAY. We hope to see you all at this grand occasion.

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Listeners Worldwide Patronise Tarana in the Holy month of Ramadan

The Holy month of Ramadan is the most interesting and exciting period in the year for Radio Tarana. This year, we will observe the holy month starting late July. It is one the busiest months, when the station designs special programmes to evince and sustain the interest of the growing number of Muslim audience in NZ and internationally. The challenge for Tarana annually is to offer information and items that are of educative value for Muslims and other segments of the population. It is a matter of gratification and pride for us that Pawan Prasad, a senior member of our dedicated team, has once again been at the forefront of our Ramadan Programmes. She rises at 2am to come to our studio and goes on air an hour later, conversing with people on a number of issues that sustain listener interest. Listeners in Australia, Canada, USA, India, UK, South Africa and Fiji share with Tarana family their experiences in life, work and of course the matters of the Holy Month. The programme called SEHRI is the most significant aspect of Ramadan, when Muslims offer FAJIR, leading up to the dawn, signifying the beginning of fasting for the day. The three hour programme comprises Nazums, Bayans and Competitions and also features scriptures and lectures of Islamic Scholars from different parts of the world. Radio Tarana respects the sentiments of the Muslim community and as such, the SEHRI programme is devoid of all commercials and advertisements. The three hour non-commercial programme is devoted to Islam, the Holy Quran and the Muslim community in NZ and the rest of the world. We are also gratified that our audience have always appreciated this gesture and we will always endeavour to keep SEHRI commercial free. Our live crossover to Radio Fiji to join listeners in Fiji is another interesting and important part of this programme. The two radio stations create a synergy and common platform, facilitating people in both countries to share their greetings and thoughts on the holy month with their families, associates and friends. One of Tarana's highlights is the introduction of new speakers from all parts of the world. Our audience appreciate the different speakers as the knowledge base is vast and important information is shared. While we have a large group of people working behind the scenes to make this programme an annual success for the Muslim Community and Radio Tarana, special mention has to be made to thank Ahmed Bhamji and Mohammed Moses for their generous contribution in organising the SEHRI programme. Their efforts to enhance the SEHRI programme on Radio Tarana are worthy of high commendation. On Behalf of Radio Tarana, we wish our sponsors, advertisers, associates, listeners and well-wishers all the best for the Holy month of Ramadan.
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A Tribute to Broadcastings Golden Voice: Anirudh Diwakar

they weekly crossed over to Radio Sargam to Suva for over five years, and the golden voice also used to report live from Fiji for Radio Tarana. Anirudh was cremated in Fiji on 31 August, 2011 after a farewell by mourners in a packed National Stadium. The Hindi Radio stations in Fiji, forgetting their rivalries, joined in to shower prayers and memorable programmes to honour a distinguished Hindi radio personality of Fiji. In a similar spirit, Radio Tarana came together with other radio personalities to celebrate the life of a lost golden voice. As speeches and eulogies were given in the National Gymnasium in Suva, a similar gathering was held at the same time in Auckland. The spirit which Anirudh always propagated was that of unity amongst the radio broadcasting fraternity. This also eventuated in Auckland where people from its Hindi radio stations with connection to Fiji and Anirudh got together to unite in sadness. Media personalities from Radio Tarana, including Pawan Rekha, Satendra Sharma, Jeff Khan and Sanjesh Narayan and other well-wishers got together in a condolence gathering at Shri Prakash Ramayan Mandali Hall in Stoddard Road, Mount Roskill. Prayers and introductory eulogy was moved by Fiji Broadcasting Commissions retired Deputy General Manager and former Deputy Speaker of Fijis House of Representatives, Pundit Devakar Prasad. He told the gathering that he identified Anirudh some four decades ago, when after completing secondary school, Anirudh wished to be an announcer and was interviewed by him at Fiji Broadcasting Commission. However, because of his heavy voice, he was instead given a position at the stations advertising department. Even then, Anirudh had never left his desire to be an announcer, and always was available to fill in whenever required. Through his dedication, and ability to modulate his voice, he was able to start a new trend of sweet heavy golden voice that others started emulating, and which brought in a change in the way people accepted voice over the air. He was an exemplary worker and has left an everlasting voice. While the lamp has been extinguished, its light, in form of his voice will live on. May his soul rest in peace, said Pundit Devakar. Radio Tarana personalities passed their words of condolence and told of fond memories of the golden voice. Jeff Khan shed light on the life of Anirudh and praised the impact of his Yuva vani programme on youths. Former colleague, Satendra Sharma told of his good memories with a very charming radio announcer through whom he learnt a great deal. Pawan Rekha, another former colleague also spoke highly of somebody who respected and rewarded talents, and whose departure has left a big gap in Hindi radio broadcasting. Sanjesh Narayan played tape recording of a promotion done by Anirudh for Radio Tarana, and the hall, for once, reverberated with that golden voice we have lost. The impact of Anirudhs initiative and trendsetting radio style are emulated in Hindi Radio started by Indo Fijians in Canada, USA, New Zealand and Australia. Each of the radio stations across these countries have people who were somehow touched, inspired or assisted by Anirudh Diwakar as was seen in one of the biggest gathering of former Fiji radio personalities in Auckland, dominated by a large presence from Radio Tarana. The relationship of Anirudh Diwakar with Radio Tarana was so great that its Managing Director, Robert Khan flew over to Fiji to attend the funeral of a good friend in Fiji. Indeed, the golden voice will be no more but it will reverberate in our minds while his bubbly personality will always be in our fond memories. Anirudh Diwakar still remains the most popular, likeable, influential and memorable radio personality that Fiji has seen. Radio personalities at Radio Tarana also concur with this, and on this occasion of marking the happy and eventful occasion of its Birthday, they wish to acknowledge the fact that today the radio scene has traces of Anirudh Diwakar as many of his colleagues and others who have known him, emulate him and walk in his footsteps. Hence the golden voice lives on and this is so at Radio Tarana as well. Happy Birthday, Radio Tarana, and it is so reassuring to know that you do not forget your friends even in death - and Anirudh Diwakar is one of them. By Thakur Ranjit Singh
ce left r, Fijis Golden Voi Anirudh Diwaka ing in Fiji radio broadcast for
a legacy
While celebrating Birthday of Radio Tarana, we are joyful about the birth of something great which has made unique mark in radio broadcasting in New Zealand. However, with birth comes one of the few certainties in life, and that is - death. But this one came too fast, and too soon someone who was closely associated with Radio Tarana. The sudden passing away of Anirudh Diwakar, Programmes Director of Communications Fiji Ltds Hindi Station, Radio Sargam, on 25 August, 2011, came as a big shock, not only to the people in Fiji but also to Indo-Fijians settled around the globe. Most of them were touched by the golden voice of this veteran with 40-year long service to radio broadcasting. This golden voice of Anirudh Diwakar had close relationship with Radio Tarana for many years where
Satend Sharma of Radio Tarana, paying tributes to Fijis golden voice - Anirugh Diwakar
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