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Tony Bernard (abernard@microsoft.

com) Senior Program Manager Lead

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A functional overview of CRM in Microsoft Dynamics AX Key investments in Dynamics AX 2009: Enabling Dynamics AX CRM on the Web New elements: leads and opportunities Global address book

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Marketing
Campaign management Business analytics Questionnaire Leads and prospects Import leads & contacts Mailings & e-mail Cost tracking Telemarketing Telephony integration
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Sales
Opportunities Quotations Competitor tracking Sales territories Sales targets Commissions Master planning integration Activity management Outlook integration

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Leads and Opportunities Process, Activities, and Responsibilities

Role centers and Client refresh Enterprise Portal

Global address book Unified communications


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Leads and Opportunities Process, Activities, and Responsibilities

Leads management
Tracking and ranking options Identification of lead source Qualifying processes

Opportunity management
Tracking and ranking options Identification of opportunity source Revenue metrics Competitor tracking Sales process
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Leads and opportunities

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Role centers Enterprise Portal

Role centers
Sales and Marketing Executive, Sales manager, Sales representative, Account manager, Marketing manager, Marketing coordinator

Web access for CRM functionality


Business relation, customer, contacts, activities, leads, and opportunities.

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CRM on Enterprise Portal

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Global address Book Unified communications

Common repository for people and organizations across AX


Shared postal address and contact information Ability to set multiple user definable relationships between parties

Integration to Unified Communication Server (aka Lync)


Instant insight into availability of employees and contacts Communication directly through instant messaging, e-mail, and telephone
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Global address book

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Session CRM04 Introduction to Dynamics CRM CRM03 Compare and Contrast AX CRM and Dynamics CRM CRM01 Introduction to Dynamics CRM CRM02 Understanding the CRM Connector for Dynamics AX

Time Session 4 Tuesday, 5 6 PM Session 6 Wednesday, 9:30 10:30 AM Session 13 Thursday, 11 AM 12 PM Session 14 Thursday, 2:30 3:30 PM

Location Grouper Grouper Labrid Eisenia Eisenia

AX08 Understanding the Global Session 8 Address Book in AX 2009 Wednesday, 2:00 3:00 PM

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2010 Microsoft Corporation. All rights reserved. Microsoft, Microsoft Dynamics, the Microsoft Dynamics logo, and [list other trademarks] are trademarks of the Microsoft group of companies. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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