RESEARCH METHODOLOGY

The system of collecting data for research projects is known as research methodology. The data may be collected for either theoretical or practical research for example management research may be strategically conceptualized along with operational planning methods and change Management.

3.1 RESEARCH DESIGN The adoption of a proper methodology is an essential and important step in conducting survey (or) any research. In this study the researcher has adopted a descriptive research method. Descriptive research studies are those studies which are concerned with describing the characteristics of a particular individual or of a group. There are two types of research design: Exploratory research design Descriptive research design

DESCRIPTIVE RESEARCH DESIGN Descriptive research is a fact finding investigation which is aimed at describing the characteristics of individual, situation or a group (or) describing the state of affairs as it exists of present. Hypothesis may be formed with the existing information.

3.2 DATA COLLECTION METHOD For any study, there must be data for analysis purpose. Without data there is no means of study. Data collection plays an important role in any study. It can be collected from various sources. For this study, the data is collected from two sources, which are given below:

PRIMARY DATA The primary data are those that are collected for first time and thus happen to be original in character. The primary data used for this project was collected using questionnaires. The information was collected from the employee personal contacts.

SECONDARY DATA The secondary data about the company profile and other details were collected from the hotel website and through personal discussion with the hotel manager.

3.3 SAMPLING TECHNIQUE The researcher has adopted a non probability method to solicit the opinions from the customer (respondents). Non Probability sampling is also called as Convenience sampling.

NON PROBABILITY SAMPLING: In non probability sampling method, the elements in the population do not have any probabilities attached to being chosen as sample subjects. This means that the finding of the study cannot be generalized to the population. However, at times the researchers may be less concerned about generalizability and the purpose may be just to obtain some preliminary information in a quick and inexpensive way.

Convenience sampling: Non probability samples that are unrestricted are called convenience sampling. Convenience sampling refers to the collection of information from members of population who are conveniently available to provide it.

SCALE: Normal scale Ratio scale Likert scale Dichotomous scale Categorization scale

POPULATION SIZE The total number of unit in the population is 110 employees

3.4 STATISTICAL TOOLS DESCRIPTION To analyze the data and to interpret the results, various tools are applied. Percentage analysis Weighted average method Chi-square test analysis

PERCENTAGE ANALYSIS: Percentage analysis is often used in data presentation for they simplify numbers, reducing all of them to a 0 to 50 range. Through the use of percentages, the data are reduced in the standard form with base equal to 50 to which fact facilities relative comparisons.

Percentage = No. of response/ Total no. of respondents*100

WEIGHTED AVERAGE METHOD: The weighted average is obtained on dividing the weighted totals by the sum of weights, lets X1, X2.. Xn occur with weights W1, W2..Wn then Weighted Average = WiXi/ Wi

CHI-SQUARE ANALYSIS: Chi square test is a non- parameter test that established the in dependence between variables. It is measured by comparing the observed with those of expected frequencies based on the hypothesis. It is given by

 = (0-E) ^2/E O = Observed Frequencies E = Expected Frequencies